Online Marketing Resume Samples

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K Senger

Kellie

Senger

989 Larkin Viaduct

Chicago

+1 (555) 651 5462

989 Larkin Viaduct

Chicago

Phone

p +1 (555) 651 5462

Experience Experience

Los Angeles, CA

Online Marketing Analyst

Los Angeles, CA

Hauck, Konopelski and Nitzsche

Los Angeles, CA

Online Marketing Analyst

Assist with budgeting on an ongoing basis for PPC and quarterly for all of online marketing
Create daily, weekly and monthly PPC reports to measure campaign success, including using Salesforce ROI data
Tracking, reporting and analysis of multiple landing page tests for optimizing online advertising efforts, including but not limited to maintaining an ongoing record/documentation of test results and recommendations to the Online Advertising Team for development of a strategic landing page test plan
Tracking, reporting and analysis of multiple ad copy tests for optimizing online advertising efforts and email subject line testing, including but not limited to maintaining an ongoing record/documentation of test results and recommendations to the Online Advertising Team for development of a strategic ad copy test plan
Determine the key performance indicators for each area of online marketing and create dashboard reports regularly for the team
Research and provide competitive insight to the team in an organized report for use with optimizing ad copy testing, landing page testing, online advertising campaign optimization and other ad hoc requests as necessary for planning and strategy development and optimization
Other duties as assigned

Dallas, TX

Manager, Online Marketing

Dallas, TX

Dicki LLC

Dallas, TX

Manager, Online Marketing

Develop the overall strategy and manage the paid search marketing program and relationship with agency. Oversee CPC and ad spend to ensure SEM agency is meeting ROI target. Ensure that online store is receiving correct SOV on a weekly basis. Approve ads, analyze new testing opportunities, and create reports and analysis for senior managers. Optimize revenue from product feeds. Monitor competitive landscape and stay on top of emerging trends in SEM. (35%)
Oversee results on a daily and weekly basis to optimize revenues and ensure top and bottom line revenues exceed plan. Analyze past performance, trends and expenses to create budgets and reforecasts for search marketing and display programs. Monitor competitive landscape and stay on top of emerging trends in ecommerce marketing. (15%)
Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Execute the online marketing plans across all digital media channels and customer touch-points in support of business goals to drive traffic and conversion both online and in-store
Develop project documentation, including, but not limited to: user stories, yes-no decision diagrams, issues logs, risk registers, project status reports, blogs
Support VP in the oversight of the online marketing budget, make recommendations for reallocation and/or investment based on individual program performance and brand goals
Establish standard reports and dashboards in order to actively monitor performance and identify opportunities to optimize workflow and communication within the team

present

Los Angeles, CA

Online Marketing Specialist

Los Angeles, CA

Turcotte LLC

present

Los Angeles, CA

Online Marketing Specialist

present

Assist in managing day-to-day channel tactics and creative development and provide periodic reporting to senior management and cross functional partners
Manage performance metrics and budget tracking while ensuring learnings are shared and integrated into team’s workflow
Execute pilot programs, drive a/b testing and continuous improvement across established programs
Work closely with management team and other functions to stay up to date on company developments and trends
Collaborate closely with cross-functional development teams on UI design and development
Assist in the management of agencies and the successful delivery of campaigns to market across a number of geographies
Provide contributions to strategy development

Education Education

Bachelor’s Degree in Marketing

University of California, Santa Barbara

Bachelor’s Degree in Marketing

Skills Skills

Ability to communicate complex system and process issues in simple and understandable terms
Good listener with the ability to identify relevant topics during team meetings
HTML proficient, knowledge of email coding to build and edit email
Meticulous attention to detail, including accuracy, formatting, and presentation of team deliverables
Strong attention to detail
Basic knowledge of HTML
Self-motivated and able to thrive in a fast pace, rapid changing environment with the ability to work individually and also with teams
Google Certification is desirable
Proficiency in Microsoft Office
Able to multi-task with aggressive deadlines

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Manager, Online Marketing Resume Examples & Samples

Develop the overall strategy and manage the paid search marketing program and relationship with agency. Oversee CPC and ad spend to ensure SEM agency is meeting ROI target. Ensure that online store is receiving correct SOV on a weekly basis. Approve ads, analyze new testing opportunities, and create reports and analysis for senior managers. Optimize revenue from product feeds. Monitor competitive landscape and stay on top of emerging trends in SEM. (35%)
Develop the overall strategy and manage the organic search marketing program and relationship with agency. Manage roadmap and ongoing projects. Review and implement SEO recommendations. Research new trends in SEO, analyze testing opportunities and create reports as needed. (25%)
Develop strategy and manage display advertising and relationship with agency. Freshen creative as needed, test into new networks and report on testing. (20%)
Oversee results on a daily and weekly basis to optimize revenues and ensure top and bottom line revenues exceed plan. Analyze past performance, trends and expenses to create budgets and reforecasts for search marketing and display programs. Monitor competitive landscape and stay on top of emerging trends in ecommerce marketing. (15%)

Online Marketing Search Engine Optimization Internship Resume Examples & Samples

Learn about the components of search engine optimization (SEO or organic search) optimizing for organic search. What it takes to get a website ranked higher in the search results on Google, Yahoo/Bing. This includes; search organic listings, video results, image, local listings, and blogs
Use web tools to research and track site traffic, rankings, and sales
Learn the basics of an SEO audit, to identify and implement strategies for increasing site traffic through organic search listings
Researching and resolving HTML code and content, link architecture and navigation issues
Analyze and report on website strategies/metrics, and translating data into recommendations and tactics for revising strategies
Research keywords using Google and internal tools
Other related ad-hoc tasks
Must be enrolled in a Bachelor's/Masters program at an accredited college or university majoring in Information Science, Advertising, Business, Computer Science, Math, MIS, English, Journalism or Communications or related field
Excellent Internet and computer skills
Must possess both knowledge of and an interest in online marketing and search engine optimization
Knowledge of social media sites and tools, as well as be an active participant in social networking
Must be proficient in the use of Internet Explorer, Mozilla, and other browsers; MS Office
Ability to manage details, overall flexibility and efficient work habits
Must be able to receive academic credit from their college or university prior to starting assignment

Director, Online Marketing Resume Examples & Samples

Work with the VP of Digital Marketing & Catalog Streaming define the overall WMG catalog online marketing strategy
Analyze and assess the effectiveness and relevance of existing online marketing and current needs based on emerging trends and market competition
Develop an online marketing plan, budget and revenue/consumption goals for each product release
Oversee day-to-day online marketing/streaming music operations and maintenance
Monitor and measure channel activity and performance across multiple partners and channels to drive strategic product and marketing decisions
Develop core social media, search engine, display advertising, YouTube and streaming strategies for all product releases
Integrate social activities and engagements, including Facebook OpenGraph, to augment consumer base and engagement
Manage and mentor a team of online marketers, creating benchmarks and goals for each
A Bachelor’s Degree and at least 2-5 years of digital marketing experience, including SEM, SEO, display, and social media. A highly motivated self-starter who is extremely detail-oriented with excellent technical, project management and interpersonal skills. Must have the ability to multi-task, possess strong time-management skills, have a strong understanding of digital marketing methods. Stays abreast of emerging digital trends and landscape, keeping sales and marketing teams informed of new opportunities. Requires creative acumen, and significant communication skills (written, presentation, expectation management)

Online Marketing Specialist Resume Examples & Samples

Work with agency partner(s) to coordinate search and affiliate marketing strategies
Strong understanding of paid search platforms: Adwords, Bing, MSN; and analytics platforms: DART, and Marin
Solid ability on execution of SEO
Proactively report on performance as well as provide feedback and recommendations
Ability to maintain strong relationships with affiliates to improve campaign performance
Maximize and drive the effectiveness of online marketing programs by synthesizing data, identifying opportunities and best practices
Work with cross-functional teams to improve search and affiliate marketing for the website and communications
Develop strategy for partnership growth; this may include execution of promotions, coordination of value-added opportunity, and optimization of opportunities
Support digital channels as it relates to cross-channel support
Work with creative services to improve process on creative assets creations
Manage digital marketing team performance roadmaps, presentations, and performance metrics
Understand, coordinate, and execute budget and forecast versus plan
Conduct testing to optimize results on a regular basis
Stays current with latest trends in the digital industry
Experience in marketing channel, specific to search and affiliate channel
Proven online creative understanding and project management skills
Good relationship management skills, communication and written skills as it pertains to relationship retention, plan, and execute successful campaigns
Understanding and execution of web analytics with Omniture and GA
Able to budget and maintain goal attainment skills
Ability to communication skills to communicate results, plans, progress to peers, partners, and management
Self-motivated and able to thrive in a fast pace, rapid changing environment with the ability to work individually and also with teams
Ability to make decisions as it pertains to channel performance
Bachelor’s degree in Business and/or Marketing preferred
3-5 years experience in digital online marketing
Must have search experience (SEO)
Must have strong project management skills
Must have strong relationship management and negotiation skills
Able to multi-task with aggressive deadlines
Must have strong Excel Skills

Senior Specialist, Online Marketing Resume Examples & Samples

Oversee the development and production of creative executions related to all paid and owned online media channels
Management of online and offline marketing content for accuracy
Monitor brand standards across all executions related to advertising, marketing collateral / signage, promotions and point-of-sale (offline and online)
Manage day-to-day relationships with agencies/vendors by writing business briefs, processing payments and acting as the primary contact to communicate the needs of the paid destination marketing team
Oversee budget and track costs associated with related marketing programs
Work with the media team to traffic production of creative materials that are associated with online advertising
Accompany the Sr. Marketing Manager and paid destination team to offsite meetings with resorts, vendors, printers, etc

Online Marketing Intern Resume Examples & Samples

Update web content using content management systems
Help to ensure that the online product assortment is in-stock, correctly priced, accurately categorized and is presented with high quality content
Conduct research and make recommendations on promotional strategies, eCommerce and digital marketing requirements
Help develop and implement online campaigns
Assist in the improvement of the Belkin.com EMEA websites
Analyze and report on web usage, online sales and marketing initiatives
Assist with any other projects and tasks assigned by the EMEA Web Store Manager and the Channel Marketing Manager
Assist with the launch coordination by gathering the online content required for product launches

Online Marketing Intern Resume Examples & Samples

Manage product placement in online store based on their respective release schedules, including price, description, SKU, brand, meta-data, and product recommendations
Brainstorm and implement new ideas in the retail environment, including but not limited to video, testimonials, reviews, downloads, etc
Assist in enhancement of promotional copy by means of research and strategy
Create and distribute coded links to edit teams for use on brand sites and ensure accuracy of placements are implemented correctly and compile results
Participate in project teams to implement or enhance functionality requirements of the storefront and assist and testing
Perform QA testing, bug reporting and tracking follow-through
Act as a liaison between departments and marketing management for store updates and optimization
Ensure that online orders and promotions fulfill and report accurately, maintain a high level of accuracy/consistency to product a positive customer experience, and understand all facets of order fulfillment
Must be currently pursuing a collegiate degree. Preferred degrees include Business, Marketing, Computer Science, Communications, and Graphic Design
Must maintain a high level of accuracy and attention to detail
Basic HTML knowledge required, JavaScript/CSS knowledge a plus
Ability to handle multiple tasks at once and complete assignments on schedule
Strong communication including written and oral skills
Creative writing skills a plus
Interest in fitness, health, and wellness content a plus

Summer Internship Children s Online Marketing Resume Examples & Samples

Designs back ads and makes revisions on active design projects
Creates physical mock-ups of marketing projects as needed
Designs online graphics, and downloads assets from DAM for various jobs
Writing blog posts
Writing tweets to help resurface older content
Weekly roundups of everything that's been done on epicreads.com, including a breakdown of books/authors featured
Helps with script writing for recommendation videos
Researching for infographics
Social Media poweruser (Instagram, Snapchat, Facebook, Twitter)
Ability to effectively communicate and write marketing concepts
Highly organized with good administrative skills
Must be a pop culture enthusiast & book lover who wants to learn the integrated marketing/digital/sales business, contribute to the team and have a positive and enthusiastic attitude
An interest or major/minor in marketing/digital media
Must be Mac proficient and knows how to work in CS6 (Adobe InDesign, Adobe Photoshop, Adobe Illustrator)
Knowledge in office programs like word, excel, powerpoint, and acrobat pro

Manager, Online Marketing Resume Examples & Samples

Execute the online marketing plans across all digital media channels and customer touch-points in support of business goals to drive traffic and conversion both online and in-store
Oversee the digital media schedule (external and internal), report on available inventory and campaign results
In collaboration with vendors and partners, plan and execute various digital, mobile and video display, SEM, and social advertising campaigns and ensure all opportunities are properly allocated and planned
Grow digital customer lists (email and SMS) by developing innovative marketing campaigns
Develop and execute automated email marketing campaigns to improve efficiencies, decrease costs and increase results
Collaborate with internal teams to identify merchandise pushes and promotional needs and leverage digital marketing channels to promote
Keep abreast of emerging digital marketing technologies, evaluate and provide recommendations for adoption where appropriate
Recruit, select, hire and on-board the best talent
Lead, develop and retain a team of high-performing employees
Communicate standards, parameters and performance goals to employees and provide coaching to behaviours that help achieve success
Model leadership behaviours that promote a culture of open communication, development and trust
Maintain all Health & Safety practices to code
Own it with Pride

Online Marketing Analyst Resume Examples & Samples

Actively participate in the development and deployment of web pages/ applications using HTML5, XML, JavaScript and CSS
Track and measure online campaigns using Google Analytics
Ensuring consistency and conformity in all cmegroup.com developments and aiding in the compliance of business objectives
Ensure continuous and timely content updates/improvements to maintain a current cmegroup.com
Work closely with the technical team to support site standards in regards to new development
Troubleshoot code issues with site enhancements / rollouts
Provide web traffic reports
Stay informed of industry best practices and apply them to site management decisions
Create/edit/maintain CMS user accounts, groups and permissions
Provide training to new users of CQ5 and create training guides
3+ years’ experience in managing content updates on websites and web analytics
Web Content Management (Adobe CQ5), HTML5, JavaScript, CSS, JIRA
Previous experience with SEO (organic and paid)
Knowledge of Photoshop
Familiarity with responsive design
Experience in futures industry a plus

Director, Online Marketing Resume Examples & Samples

Effectively and efficiently manage and optimize all online channels including but not limited to SEM, display ad programs, online audio/video, mobile and social
Maximize existing channels while identifying and responsibly testing prospective channels, partners and campaigns
Focusing on driving maximum brand appropriate advertising coverage while producing targeted minimum ROI levels and fully optimized campaigns
Maximize advertising opportunities online as well as region targeted offline campaigns
Collaborate with Product and Curatorial teams to discover new opportunities and develop integrated marketing programs
Identify and measure key performance metrics of various programs to maximize effectiveness
Management of email marketing (list development and management, campaign development and implementation, content strategy, contact strategy, and promotional calendar)
Creation of a segmentation strategy for email that maximizes life cycle of customers – increase 2nd order rate, grow email database
Oversight of all online marketing budget, ROI justification and team management
Bachelor’s degree, or equivalent experience, preferred
10 years in consumer marketing and/or advertising
5 years in online marketing – in addition, experience managing and tracking online marketing programs
Ability and desire to roll up your sleeves and execute as well as to oversee a team that is driving execution – from copy writing to analysis
Experience and understanding of both web-based and mobile businesses
Strong quantitative, analytical, and problem solving skills, including data mining and modeling
An entrepreneurial spirit and drive with the ability to work in a fast paced and dynamic organization. Also, strong bias for action and getting things done, both individually and with teams; must be highly organized, even in a rapidly evolving environment
Excellent communication and project management skills
Ability to lead as well as work within a cross-functional team; ability to communicate effectively with a broad spectrum of colleagues and external partners
Strong Excel, Omniture, PowerPoint and SQL skills
Design savvy and knowledgeable of the target market
Expertise in database marketing with experience managing and tracking online marketing programs

Assoc Online Marketing Specialist Resume Examples & Samples

Superior relationship skills, interpersonal and communication skills
An enthusiastic team player, highly motivated and results driven
Strong computer skills, including proficiency in Microsoft Word, Excel and PowerPoint
At least 3-4 years relevant entertainment and on-line marketing experience
Bachelor’s degree required. Concentration in Marketing, Business, or Communications preferred
Strong understanding of TV content and networks
Entertainment industry enthusiast

Manager, Online Marketing Resume Examples & Samples

Develop a deep understanding of the west elm and Mark and Graham brand's identity including product, editorial and marketing initiatives in order to develop digital strategies that meet both financial and brand-building goals
Collaborate with VP and digital SME's on overall investment strategy with a keen focus on innovation and personalization
Develop annual and 3YR business goals and investment strategies with VP and broader eCommerce teams
Conduct measurement and analysis on the effectiveness and efficiency of existing digital programs, applying insights to the evaluation of new opportunities
Assist with other direct marketing channels as needed, including email and print
Present analysis and recommendations to senior management, for example, weekly sales results and campaign strategy
Collaborate with key brand stakeholders to manage creative development process for all digital assets, for both new programs and refreshes of existing ones
Minimum of 4-6 years experience in online marketing, retail marketing, or digital media planning
Strong organization and interpersonal skills; must have excellent communication & presentation skills
Microsoft Excel and Outlook skills a must

Online Marketing Technical Account Manager Resume Examples & Samples

Maintenance of existing online marketing programs/tools (affiliate networks, display/retargeting networks, other tracking tools)
Technical support for campaigns and product launches
Quality assurance and testing
Evaluation of new technologies and trends
Coordination with in-house teams and external partners
First experience working as a technical account manager or similar work experience
Technical background (tracking technologies, JavaScript, HTML)
Good knowledge of online marketing tools (affiliate networks, DSPs etc.)
Excellent verbal/written communication skills
Strong data analysis skills and knowledge of Microsoft Excel
Flexible work hours and home office possible

Online Marketing Account Manager Resume Examples & Samples

Account management of clients
Developing online marketing plans with focus on high growth in revenue and ROI in marketing costs
Strategic initiatives and account development
Researching and implementing new online traffic and customer acquisition opportunities
Building-up strategic partnerships for co-operations online
Reporting & analyzing the ongoing marketing activities, including campaigns
Co-ordination with creative agencies and in-house teams

Online Marketing Specialist Resume Examples & Samples

Create & implement email campaigns: Liaise with Marketing and Design colleagues to agree content for email campaigns. Proof read and send impactful emails based on email design best practice
Marketing campaigns: Ensure campaigns are executed effectively on brochure sites
Design and update website graphics
Create new webpages
Support execution of campaigns on social media channels
Create digital assets (banner ads, buttons etc.) and update websites using CMS
Design and create web pages to support key initiatives (e.g. seasonal offers / ranges, customer events, local activity)
Liaise with suppliers to implement brand specific campaigns on websites (e.g. confirm artwork guidelines, setup website banners / buttons, create online entry forms)
Test websites to ensure they are working correctly and there are no issues with new content
Ensure best practice content management is implemented on website to drive SEO
Support the ongoing development of our brochure and ecommerce websites
Monitor website performance and digital marketing results to identify opportunities for improvement
Undergraduate degree in graphic design, web design, digital marketing or related field or an equivalent combination of relevant experience and training
At least 2 years digital marketing or web design experience
Portfolio to demonstrate work experience
Experience using graphic design tools (e.g. Photoshop, Fireworks)
Good html skills, including using html editing tools (e.g. Dreamweaver)
Experience using content management solutions and email marketing tools
Strong attention to detail and ability to check accuracy and quality of own work
Good working knowledge of SEO principles and analytic tools
Proven track record working in a fast paced, deadline driven environment

Online Marketing Resume Examples & Samples

Recruiting partners for our client’s online marketing programs with a strong focus on affiliate partnerships (focus Latin America)
Reporting of partner feedback and recruiting results
Support of competitor analysis
Cooperation with in-house teams

Director, Online Marketing Resume Examples & Samples

Create online marketing, online press, and online advertising plans for ADA Full Service and Online Marketing A La Carte projects
Find innovative and cost effective ways to brand ADA artists with associated online partners, including content development and management, grassroots community building and marketing, tastemaker sites, and genre-related digital marketing lifestyle outlets
Work in conjunction with ADA’s Director of Publicity to achieve overall press goals
Work in conjunction with ADA’s Digital Sales team on marketing drivers to complement retail promotions with online retailers as well as streaming and subscription services
Promote artist releases via online features, promotions, contests, and asset premieres
Secure online premieres for music videos and promotional video content
Create online banner advertising in conjunction with ADA’s Content Creation Manager
Recommend new digital tools and partnerships for ADA labels and their artists, including both platforms, insights, and marketing tools, as well as partnerships with upcoming sites/services
Guide the budgets of the genre-specific digital marketing budgets, advertising plans, etc. to manage label spend and to ensure best practices across all projects
Assist in brainstorming and implementing exciting new online content (exclusive audio and video content, contests, artist journals, photo galleries)
Build and manage new and ongoing relationships with online partners and affiliates as they relate to grassroots marketing
Create and execute online lifestyle marketing campaigns that brand artists, aggregate fans and mobilize fans to promote ADA artists and music
Hire and manage a team of digital marketers, including daily oversight, training, and professional development
Understanding of internet and wireless community culture and landscape
Understanding of interactive technologies and communication tools including email marketing, SEO/SEM, bulletin boards, SMS messaging, "instant messaging" and viral marketing techniques
Ability to manage multiple tasks and work in a fast-paced environment on short deadlines
Ability to plan, organize and execute campaigns in a timely manner
BS or MS in Marketing, Communications, MIS/CIS, or similar preferred

Online Marketing Analyst Resume Examples & Samples

Manage the measurement and reporting needs of the entire online marketing team, including but not limited to evaluation of over 100 paid search advertising (PPC) campaigns, email marketing campaigns, and social media and social advertising results for multiple Connections Education offerings
Assist with budgeting on an ongoing basis for PPC and quarterly for all of online marketing
Create daily, weekly and monthly PPC reports to measure campaign success, including using Salesforce ROI data
Tracking, reporting and analysis of multiple landing page tests for optimizing online advertising efforts, including but not limited to maintaining an ongoing record/documentation of test results and recommendations to the Online Advertising Team for development of a strategic landing page test plan
Tracking, reporting and analysis of multiple ad copy tests for optimizing online advertising efforts and email subject line testing, including but not limited to maintaining an ongoing record/documentation of test results and recommendations to the Online Advertising Team for development of a strategic ad copy test plan
Determine the key performance indicators for each area of online marketing and create dashboard reports regularly for the team
Research and provide competitive insight to the team in an organized report for use with optimizing ad copy testing, landing page testing, online advertising campaign optimization and other ad hoc requests as necessary for planning and strategy development and optimization
Assist with the integration of all lead data generated through online marketing efforts with the Salesforce database and any other marketing automation system, ensuring appropriate data reporting capabilities as needed
2-3 years of online marketing experience, including paid search advertising (PPC) experience using Google AdWords, Google Analytics and Bing Ads
At least 1 year of email marketing experience
Proven interpersonal and excellent communication skills; Ability to manage expectation of others appropriately
Possess a positive work ethic, showing enthusiasm, a sense of urgency to meet deadlines and to be a team player
Proven organizational ability with strong attention to detail; able to see the big picture while paying attention to details
Professional and self-motivated
Understanding of Internet technologies
Proven ability to create advanced reports (pivot tables, etc.) and analytical charts and outputs
Database marketing automation/CRM experience

Specialist, Online Marketing Resume Examples & Samples

Manage optimization of Bell’s digital store (on mobile and desktop) and directory listings
Optimize visibility of store locations across key search engines and within bell.ca. Maintain a 100% accuracy rate for overall listings
Deep dive into insights and pursue improvements based on analysis of key performance metrics
Deliver clear and concise local SEO reporting to drive healthy traffic growth to store locator listings
Work with vendors and internal metrics, marketing teams to ensure that consumer insights are collected and pursued in actionable formats to drive the business objectives forward
Continuous review and optimization of the content and user experience of the existing mobile experience
Support project delivery (web and mobile) initiatives around mobile transformation and online store locator
University degree in Marketing and/or Business
Minimum 2 years of experience working in the digital industry with a focus on customer experience
Demonstrated ability/experience in advocating on behalf of the customer and in favour of user experience
Creative thinker with a proven track record of developing innovative ideas to improve the online customer experience
Ability to perform business analysis and drive to insights and actions
Experience using analytics and working knowledge of reporting tools
Working knowledge of Google Analytics, Google AdWords and Google My Business
Demonstrated analytical and forward-thinking traits
Must be detail-oriented, a strong team player with excellent organizational skills
Demonstrated ability to critique user experience
Proven understanding of usability and design best practices
Proficient in Excel, Word and PowerPoint

Online Marketing Specialist Resume Examples & Samples

Build, optimize, and scale effective marketing campaigns for a diverse range of initiatives (e.g., revenue generation, user sign-ups, and strategic investment) across local and global search networks such as Google, Yahoo!, Bing, and Facebook
Identify and test new and innovative growth opportunities that resonate with the European market
Stay abreast of industry trends and best practices in Performance Marketing
Leverage resources across Performance Marketing, Finance, Data Science, and Engineering to intelligently scale acquisition efforts
Manage performance metrics and budget tracking while ensuring learnings are shared and integrated into team’s workflow

Online Marketing Specialist Resume Examples & Samples

Build, optimise, and scale effective display marketing campaigns for a diverse range of objectives (e.g. brand awareness, brand consideration, conversion or strategic investment) across key top of funnel channels like display, mobile and social
Manage and optimize campaigns to deliver on performance metrics and budget. Communicate changes/learnings to the team and stakeholders on a regular basis and ensure that those learnings are integrated into improving the greater team's workflow and contribution
Support day to day communication with third party vendors and key partners (e.g. resolve issues, document challenges, create roadmaps, facilitate collaborative brainstorming sessions, etc.)
Stay abreast industry trends and best practices in display marketing

Online Marketing Specialist, China Resume Examples & Samples

Build, optimize, and scale effective marketing campaigns for a diverse range of initiatives (e.g., revenue generation, user sign-ups, and strategic investment) across local and global search networks, including Baidu, Qihoo, Google, Yahoo!, Bing and Facebook
Identify and test new and innovative growth opportunities that resonate with the Chinese market
Stay abreast industry trends and best practices in Performance Marketing
Manage day to day communication with third party vendors and key partners (e.g. resolve issues, document challenges, create roadmaps, facilitate collaborative brainstorming sessions, etc.)

Online Marketing Specialist Resume Examples & Samples

Work directly with marketing managers to insure resort brand is consistently conveyed in all online communications
Develop and curate on-brand, engaging content for various social platforms; including Facebook, Twitter, Instagram
Respond to and engage with fan comments and questions via social media, daily
Oversee and manages paid social media advertising and reporting
Track, analyze and report on weekly social media performance
Oversees the optimization and day-to-day management of skiheavenly.com through CMS tool
Works with marketing managers and any applicable internal and/or external agencies to develop resort’s online advertising plan
Responsible for ongoing management of display advertising budgets to insure delivered impressions match planned spend
Oversee search engine management and optimization; including ad copy/keyword pairing, link building and content creation
Support Event Marketing Manager to develop, promote and execute marketing-driven special events
Manage special event contract approval process
Support Event Marketing Manager to secure sponsorship funding and in-kind support for marketing events
Responsible for operating within the approved budget guideline
Work directly with Marketing Admin to accurately record all financial transactions within the budget accounting system for online and event advertising

Internship Online Marketing Resume Examples & Samples

You will support the Acquisition Team with the planning and implementation of SEA campaigns
You will have to manage your own projects, such as keyword search, ad creation, and building new search campaigns
You will analyze performance and offer suggestions for optimization
Market analysis
Assist in other online marketing channels, such as Display and Social

Online Marketing Specialist Resume Examples & Samples

Project management and implementation of strategies for all performance marketing tactics for Oakley, supporting brand awareness, ecommerce and retail
Partner with digital marketing agency, and any third party digital marketing vendors, to optimize current tactics and test new opportunities
Consolidate metrics for all digital marketing tactics and provide ongoing reports to communicate performance against goals (ROAS and other KPIs). Provide insights on performance and guidance for program optimization
Continuous review of paid search performance including keyword analysis, landing page and ad copy testing, new product support, etc
Monitor SEO performance and assist with keyword analysis, site audits, meta data and link building recommendations and press release optimizations. Manage implementation of onsite optimizations through the website CMS and in partnership with the ecommerce and development teams
Partner with digital marketing agency to further develop shopping feed and affiliate opportunities
Implement and analyze social advertising and display retargeting campaigns
Responsible for working closely with vendors to ensure all insertion orders/statements of work and invoices are maintained and processed properly
Communicate with agencies regarding all promotions, site optimizations and brand activations, ensuring that opportunities are maximized to support these initiatives within performance marketing channels
Develop and maintain a performance-marketing calendar that aligns with Global Marketing Calendar, Online Merchandising and key events
Execute marketing efforts that achieve brand, product, traffic and sales objectives
Ability to work cross-departmentally to gather assets, business requirements, marketing goals and objectives, etc
Stay current with best practices, strategies, legislation and industry standards related to digital marketing tactics
Track and analyze trends, competitive landscape, consumer insights and current state of the business

Director, Global Online Marketing Resume Examples & Samples

Stay informed of the ever-changing digital marketing landscape and proactively identify new opportunities
Analyze data and provide data-driven recommendations for optimization
Create and test digital marketing strategies to drive retail store business
Manage and develop internal team, as well as external agency relationships
Oversee budgets to support brand strategies while delivering aggressive ROI
Assist Sr. Director with the global expansion of marketing programs, liaising with local markets
Advance knowledge of SEM with ability to address ongoing business needs, including
Effective time-management and project management skills
Ability to prioritize responsibilities in line with business objectives
Exceptional analytical skills, with the ability to build reports and summarize data in meaningful way for the goals of the business
Excellent attention to detail and quality assurance capabilities
Team-player with excellent relationship-building and communication skills
Ability to work in a fast-paced, “self-starter” environment
Demonstrated ability to lead cross-functional teams, work with internal colleagues, and manage external vendors through a positive, collaborative, and transparent inter-personal approach
Bachelors (B.A. or B.S.) from a four-year college or equivalent
7+ years marketing experience required, E-commerce and/or luxury brand experience preferred
Experience with bid management tools (e.g. Marin, Kenshoo)
Strong knowledge of SEO best practices across global web properties
Knowledge of ATG Platform a plus

Online Marketing Expert Creatives Resume Examples & Samples

Maintaining content based on client requests
Reporting & analyzing relevant KPIs
Collaboration with in-house teams and external partners

Trainee Global Seo-online Marketing Resume Examples & Samples

SEO Education: You will support the members of the global SEO team in preparing SEO material (documents, reports, analysis and presentations) that will be used to share SEO guidelines across the organization
Reporting and Analysis: You may be asked to pull ongoing key performance indicators from available tools, compile and analyze the data in order to define key SEO issues/opportunities at a global, regional or local level
Project management: You will assist the global SEO lead and full SEO team in managing and coordinating the current/future team projects (you will do so by managing project tracking tools, share updates and ensure shared visibility of tasks inside and outside the team)
Onsite Optimization: You may be asked to support a number of onsite SEO enhancements (example: Technical changes, content/meta data enhancements…)
Offsite Optimization: You may be asked to support a number of offsite SEO enhancements (example: Creation and analysis of link reports, creation and management of partners’ database, …)

Online Marketing Specialist Resume Examples & Samples

Passion for quality design and innovation
Excellent analytical & decision making skills
Strong communication skills - listening, good questioning capability, strong written, verbal communication, and presentation skills
Strong interpersonal skills to work in a collaborative remote team environment
Impeccable attention to detail and highly organized
Capable of meeting tight deadlines
Relevant digital / online marketing qualification OR project management qualification
Atlassian Jirafor project planning & Coordinating
Slack
Drupal content management system
SEOMoz
Web Master Tools
Google Keyword Planner

Online Marketing Executive Resume Examples & Samples

Supporting the forward planning cycle for the digital display activity
Develop a subject matter expert approach to the display digital advertising
Focusing on trends, competitor analysis and display campaigns
Negotiating media space, identifying opportunities to target audience
Working closely with the technology teams to support active projects

Senior Online Marketing Specialist Resume Examples & Samples

Own distribution of new Avast products outside of our core antivirus range (CleanUp, VPN, Password manager)
Lead distribution all the way from initial market research, competitive analysis, mediaplanning and execution to evaluation and presentation of results
Develop online mediaplans and budgets, decide channel mix for various countries together with our GoLocal team
Propose new innovative distribution channels, partnerships, tools
Execute and coordinate new product distribution efforts within the user acquisition team (search, advertising, partnerships, and other channels) and the rest of the company
Work closely with marketing, product management, engineering, BI, e-commerce and other departments to achieve strong userbase and sales growth for the new products
Negotiate terms with external distribution partners world-wide
Shape the future of Avast product portfolio by proposing new features, apps, and product concepts
5+ years of experience in on-line with focus on marketing campaigns planning and execution
Proven track record in planning and execution of online performance campaigns (both paid and organic), preferrably international
Overall understanding of the online, web & software ecosystems and latest trends
Strong sense of ownership and accountability, „can-do“ attitude – ability to see things through from concept to final execution is a must
Ability to manage multiple projects in a fast-paced environment
Background in product / project management, e-commerce, web analytics, your own online project or startup is a plus
Communication and negotiation skills, fluent English (Czech is not required)

Online Marketing Analyst Resume Examples & Samples

Use tools like Hadoop/Hive, Oracle, ETL, R, PHP, Python, Excel, MicroStrategy, and many other internal tools to work efficiently at scale
5+ years experience with SQL
5+ years of quantitative or statistical analysis experience
5+ years of experience managing a project
5+ years of experience in marketing, advertising or growth
Internet Marketing experience preferred

Online Marketing Executive Resume Examples & Samples

Updating Ticketmaster.ie with timely, relevant, high quality, keyword rich and on-brand content
Content creation, monitoring and analysis of social media platforms
Identifying and engaging relevant communities and influencers within the social space
Liaising with clients, venues and internal departments on the promotion of events
Focusing on increasing visitors and improving conversion rates
Planning, creating and delivering email communications to targeted audiences
Online channel monitoring and analysis
Troubleshooting issues and liaising with relevant departments for resolution
Seeking relevant marketing opportunities for the Ticketmaster brand and its products
Additional online marketing /e-commerce duties as required
3rd level degree in marketing or related discipline is advantageous
Knowledge and experience of the social media landscape
Understanding of email and social media best practice
Knowledge of and interest in e-commerce
Previous experience with image editing software, Wordpress and CRM systems is beneficial
Ability to learn use of proprietary systems quickly
Understanding of data protection principals
Understanding of html and other coding languages beneficial but not essential
Comfortable liaising with technical teams
Interest in analytics and ability to translate data into meaningful information
Excellent literacy skills including writing style, attention to detail and accurate use of the English language

Digital & Online Marketing Specialist Resume Examples & Samples

1/ Capable to communicate at a native level in written and verbal in Japanese
2/ Can work accurately and do always double check each work by her / himself
3/ Have some knowledge of HTML
4/ Prefer to have some experience in email and online marketing experience
5/ Over TOIEC score 700 or an equilibrant English certificate. 6/ Can use Microsoft Office, Dreamweaver or similar web tool
7/ Prefer to have some experience in use of Adobe Site Catalyst

Director, Online Marketing Resume Examples & Samples

Manage product selection for email campaigns
Minimum Required: B.A., in Marketing, Business or related field
6 - 10 years in Online Marketing, Retail, Database Marketing, or Online Media Planning
Proven track record in successful on-line content management, utilizing analytical skills to make decisions and solid understanding of social media as a vehicle for promoting a brand

Director, Online Marketing Resume Examples & Samples

Oversee team focused on search and affiliate marketing
Manage online media relationships, which include contract negotiations, creative development, and implementation
Work with product and tech teams to identify and implement conversion rate optimization initiatives
Analyze ROI and oversee other relevant reporting activities
Prospect and test new online traffic sources & partners
Manage team to pre-defined monthly revenue and margin goals

Director of Online Marketing Resume Examples & Samples

Oversee and have hands-on management of SEM and other marketing campaigns
Manage team of eight (8); help establish month goals and track performance against them
Prospect and test new online traffic sources

Senior Specialist, Online Marketing Resume Examples & Samples

2+ years’ experience in online sales
Experience working with freemium and ecommerce subscription models
Needs to be a creative thinker and problem solver, thrive in fast paced environment,
Prioritize and oversee multiple projects at once, have attention to detail and work well in cross functional teams
Ability to handle multiple priorities, and meet deadlines
Relentless driver for customer satisfaction/advocacy
Experience in Agile Methodology highly preferred
BA/BS or equivalent online sales experience

Online Marketing Specialist Resume Examples & Samples

You’ll use your strong online marketing experience to drive traffic acquisition for the Smarter Traveler business. You have at least 1 year experience of direct response marketing
You will create opportunities, both for the company and for yourself
In this role, you WILL make a difference – a measurable difference, right off the bat!
Manage internal development efforts to launch new partners (e.g., new landing page requirements, pixel integration, product feeds, tracking links, etc.)
Create campaign launch/test plan for key partners you manage; you will be driving strategy
Run data analysis & identify opportunities for optimizing the full funnel (CTR, Engagement, CR)
Aggressively work to generate incremental revenue from your partner portfolio
Set performance goals for each partner initiative and work towards meeting these goals
Identify a campaign plan for top partners, focusing efforts on the items that will yield the greatest return on the time investment
Collaborate with internal functional teams to maximize channel performance (this includes product, design and analytics)
You MUST love Data Analysis! We do give an exercise as part of our interview process
Strong computer competency; proficiency in Excel
Proven analytical and strategic thinking skills. You must be able to share multiple examples of strategic thinking that yielded a meaningful return on the business you worked on
Experience with interfaces such as Google Display Network, Facebook Ad Manager, Commission Junction portal and Salesforce preferred
Proven success in a fast-paced, entrepreneurial environment with a roll-up-the-sleeves approach
Experience working with various, cross-functional, internal and external groups to deliver meaningful results on time and on budget with limited direction
Highly organized with proven ability to manage multiple projects at a given time
Proven track record of obtaining results from resources that are not directly on the team
Ability to meet deadlines, prioritize & perform a variety of tasks over the course of the workday
High self-motivation with a sense of urgency, strong project management skills
A minimum of 3-5 years of experience in a marketing position

Online Marketing Specialist Resume Examples & Samples

Provide contributions to strategy development
Assist in the management of agencies and the successful delivery of campaigns to market across a number of geographies
Assist in managing day-to-day channel tactics and creative development and provide periodic reporting to senior management and cross functional partners
Execute pilot programs, drive a/b testing and continuous improvement across established programs
Partner with analytics to develop actionable insights that drive the channel(s) and business forward
Monitor and report on channel KPI’s, derive performance insights from weekly dashboards, and represent the channel(s) in executive reviews
Act as channel point of contact and subject matter expert for external and internal partners

Online Marketing Associate, UK Resume Examples & Samples

Increase $ contribution to pipeline from Online Advertising for the UK market
In conjunction with the Online Marketing Manager assist with account and campaign structuring, ad text creation and testing, automated and manual bid management, keyword research, conversion tracking and optimisation , performance analysis, landing page analysis and testing
Plan, execute and report on display activity within the UK Market in conjunction with the Online Marketing manager to include - working with agency partners to develop media plans, trafficking and implementation, reporting on findings, working with the creative and country teams on display creative formats and messages and optimising these messages accordingly
Assist with forecasting, managing and reporting on quarterly numbers for clicks, leads, converted leads, pipeline for all online advertising activity
Implement, manage and optimise Social Media advertising campaigns across Linkedin, Facebook, Twitter etc to include - campaign set up, ad text creation and testing, regular reporting
Administration to include managing budget setup and approval process in a timely manner
Strong negotiating skills and ability to always focus on driving the best conversions at the best price possible
Keeping on top of market trends and ensuring we are first to market with new online advertising initiatives
2 to 4 years experience working within online advertising in the areas of Pay per click (PPC), display, mobile or social media
Strong attention to detail and loves working towards clear goals
Loves data, metrics - both analysing and finding ways to improve on your goals
Ability to work under pressure, know your accounts and campaigns inside out in order to provide information in a short period of time
Technically aware & competent, particularly in web technologies
Enthusiastic & flexible working attitude
Strong negotiating and relations management skill
Google Advertising Professional certified
Previous PPC campaigns management experience using bid management tools is ideal
AB testing/UX experience
Previous experience using Salesforce
Agency experience is a plus
Understanding of the UK market, search trends, key opportunities, cookie legislation etc

Mgr, Online Marketing Resume Examples & Samples

Drive targeted and qualified traffic via SEM, display, retargeting, prospecting etc
Increase conversion rate via CRO, platform optimization, CMS, testing etc
Work with territory managers to increase affiliate and 3rd party revenue
Work with territory managers and HQ brand team to manage localized branding campaigns
Lead social media to increase demand for brand and products, manage social communities, and increase traffic to sites
Minimum of 10 years of experience in eCommerce ideally within a technology software or eCommerce company with strong emphasis on digital acquisition channels targeting consumers
Proven track record in growing online acquisition revenue through data driven strategies and execution within a quarterly target environment
Thrives in a dynamic, fast paced environment that values accountability
Self-motivated, great multi-tasker, passionate about digital therefore up to date with the latest digital trends
Analytical, proactive and creative problem solver with a need and affinity for telling campaign performance stories through data to influence future investments
Strong cross-functional relationship builder and organizational skills with proven experience in a matrix, multi-business group company
Experience working with agency partners and collaborating with internal teams globally and across business groups
Fluent in both written and spoken English and Japanese, great communicator and proven ability to work with regional and global teams

Online Marketing Resume Examples & Samples

Develop detailed campaign project plans, including campaign goals, messaging, call to action, marketing distribution channels, and global campaign schedule
Create compelling and effective copy that fits the appropriate audience and marketing channel while maintaining Kindle’s brand and voice
Oversee concept and creative development of campaign materials
Forecast, track, and report campaign effectiveness metrics as well as overall ROI to internal stakeholders. Plus, continually monitor, analyze and tune campaigns to maximize conversion
5+ years of related experience in demand generation, marketing communications, product marketing, or channel marketing
Strong project management skills and experience, including managing internal stakeholders and external teams, and multiple campaigns and projects at once
Superior oral and written communication skills with an innate attention to detail
Bachelor's degree in marketing, business, communications, or relevant field of study
Experience in high-tech products/services preferred

Online Marketing Analyst Resume Examples & Samples

SEO and SEM: Support Traffic team on respective category: associates program and SEM
Strong bias for action and ability to prioritize and learn fast
Masters degree is a plus

Junior Online Marketing Resume Examples & Samples

Navigation and search experience: Browse/search experience projects
Ability to learn fast and successfully manage multiple projects at one time
Experience in data analysis – confident manipulating large sets of data (SQL knowledge a plus)

Junior Trade & Online Marketing Specialist Resume Examples & Samples

Manage the launch of new products on online partner websites
Continue to track and improve the execution of the overall portfolio
Gather the required information from different stakeholders and platforms and communicate this information to accounts and channel partners
Highlight and drive best practices for online content execution
Drive online and offline campaigns with channel partners
Control & improve online execution
Monitor and report the performance of focus channel partners in terms of product page content and execution
Provide solutions and help improve the process of creating and delivering product information for online retailers
Look for trends happening online and offline in Switzerland as well as in Germany and Austria
Develop Social Media campaigns together with retail partners around events and happenings
Control and maintain internal tools (planning templates, etc.)
Update and create Marketing keynotes and product presentations
Business school degree with focus on Marketing / Digital marketing and Analytics
Trade marketing and sales understanding
Excellent analytical skills, expert with MS Excel
Communication, presentation, interpersonal and team-oriented skills
Working knowledge of Adobe Suite, specifically Photoshop and Dreamweaver
Preferably a basic understanding of HTML coding
Fluent in written and spoken English required and an excellent level of German preferred. Any other European language would be an asset

Online Marketing Specialist Junior Resume Examples & Samples

Optimize the visibility of Fashion categories in Amazon
Manage merchandising to have relevant news on the main pages in Amazon Fashion
Participate in the creation of promotional and events- shops (eg Sales , Back to school , Christmas )
Improve the visibility of the brands creating dedicated stores and merchandising spaces
Propose improvements on the pages to improve the customer experience
Follow the success indicators , identify risks , implement corrective actions
Excellent academic records: Top 15% of your class
Strong digital marketing skills
Excellent analytical skills and a high affinity for numbers and the work with key performance indicators
Fluent English , both orally and in writing . A very good level of Spanish is also essential
High Excel level and very quick learner
Knowledge of other languages like (database, html) will be an advantage
An affinity or first experience in the fashion industry will be a plus

Online Marketing Intern Resume Examples & Samples

Work closely with SEM Account Managers doing digital marketing tasks and/or special projects
Implement SEO best practices while learning them
Write meta content to support client SEO initiatives
Proofread professionally written content for errors prior to posting
Transfer written content and photos from a client’s existing website to the their new website
Ensure business NAP consistency across relevant online directories
Work with team members to develop + understand digital marketing strategies that will meet client’s objectives
Capable of taking initiative on directed tasks to meet set deadlines
Ensure all of the client’s online assets are designed and branded appropriately across the web from Facebook to Twitter, to Google+ to their website, etc
Ability to professionally communicate with the clients
Ability to work with domain name registrars to retrieve and transfer domain names (preferred but not required)
Basic knowledge of search engines and ranking factors
Basic understanding of search marketing and marketing principles and /or disciplines
Intelligent with the ability to multitask
Must be detail oriented with strong attention to follow-through on tasks assigned
Comfortable with Microsoft Office Suite (Excel proficiency a must)
Intermediate knowledge of HTML/CSS is a plus

Online Marketing Intern Resume Examples & Samples

Fluent in English both verbally and written
Strong analytic and communications skills
Dynamic
Academic excellence - attends top university
ECommerce or startup background
Candidates with previous experiences in online marketing

Online Marketing Specialist Resume Examples & Samples

Managing digital marketing activations (peak and always on) in Philips Personal Health Nordic (Sweden, Norway, Denmark, Finland)
Drive user experience throughout the entire online consumer decision journey, across product categories, as part of Nordic Digital Marketing Team
Support digital change management in the commercial organization across different areas of expertise
Ensure max effectiveness and business results of digital touchpoints and marketing activations
2-3 years working experience in an agency, strong in operational online marketing task for clients (website management, SEO/SEA, content management, etc.)
Business degree or related studies
Strong interpersonal skills, connecting and motivating people
A driven, solution-oriented candidate, who is an excellent project manager, able to organize a multi-functional team
Excellent fluency in written/spoken English; fluency in at least one Nordic language is required

Online Marketing & Product Launch Intern Resume Examples & Samples

Help us bring a new product to market
Build and grow an online community
Measure conversions, create Facebook campaigns and track ROI
Manage email campaigns to increase engagement
Help us to create, launch and manage a crowd funding campaign!
Creative, passionate and gets sh*t done!
Entrepreneurial spirit and hands-on mentality
Crazy about start-ups and online marketing
Has a sense of humour and is a real team player

Manager, Online Marketing Resume Examples & Samples

Support workflow, resource utilization, and collaboration between customers, Business Analysts, Solutions Architects, Solutions Engineers and Data Analysts
Perform administrative tasks within key marketing systems
Establish standard reports and dashboards in order to actively monitor performance and identify opportunities to optimize workflow and communication within the team
Write and publish regular project status reports
Lead efficient meetings, explain data and technical details to non-technical audiences, and balance collaboration with getting-things-done
Develop project documentation, including, but not limited to: user stories, yes-no decision diagrams, issues logs, risk registers, project status reports, blogs
Track record of using Agile and Scrum development processes to develop software
Familiarity with marketing automation systems (e.g., Eloqua)
Familiarity with web analytics platforms (e.g., Adobe Analytics)
Solid analytical skills including advanced skills Microsoft Excel (e.g. Pivot Tables, charts, complex formulas, VBA / Macros)
5+ years of work experience and BA/BS in related field
Great problem solving skills and the ability to learn on your own and work in an ambiguous environment
Ability to guide and mentor project team members

Online Marketing Specialist Resume Examples & Samples

Bachelor’s degree in relevant field (Business, Computer Science, Marketing or similar discipline)
Minimum 3 years of work experience in Marketing
3 or more years of experience in online marketing, including email & nurture marketing
Advanced proficiency in Microsoft Excel
Proficiency in standard database sources: CRM, Marketing Automation (preferably Marketo)
Relevant experience with external data sources: NetProspex, Data.com, Zoominfo
Prior experience working within the medical industry

Director of Online Marketing Resume Examples & Samples

Bachelor's degree, preferably with a concentration in advertising, marketing, communications or related field
5+ years of experience in the field of media with a focus on digital planning
Knowledge of the principles of advertising, marketing and media
Knowledge of the dynamics of online media, how each performs alone, together and are constantly changing
Knowledge of all aspects of digital media, including search, PPC, SMS, programmatic, social media and mobile marketing
Fluency in mathematical concepts. Ability to translate data into well-articulated ideas
Ability to understand media data sources in terms of what is measured, the method, and information reported
Proficiency with Word, Excel and PowerPoint/Keynote
Working knowledge of DSPs and DFPs
Proficiency with media tools such as SmartPlus/Strata, Simmons, MRI, CoMScore, Adviews, etc
Google AdWords and Google Analytics certification

Senior Online Marketing Specialist Resume Examples & Samples

Achieve goals set for the marketing channels including sales, traffic and level of efficiency
Design experiments and leverage various tools to implement A/B or multivariate tests to provide in-depth insights to the marketing team on the effectiveness of online initiatives
Provide expert perspective on approaches, technique, tools, and visualizations in resolving marketing-related business problems
Identify opportunities in conjunction with fellow Marketing Specialists to optimize our online advertising efforts, to encourage visits and increase conversion
Develop a reliable, efficient and actionable reporting framework to measure marketing performance to be used within the Online Marketing team and to be distributed to the Senior Management Team on a periodical basis
Work to create automated reports, dashboards to track online advertising at a global level
Collaborate with the Amazon teams & fellow subsidiaries to take advantage of the potential synergies, share relevant strategies, and perform joined initiatives whenever possible
4+ years’ experience in a related online marketing role
Familiar with online marketing tools such as Affiliates, Google Analytics, Google AdWords, SEOMoz, Webmaster Tools, etc
Thorough understanding of testing, experimentation, measurement, and marketing analytics
Experience with analytical tools and Excel skills (pivot tables, vlookup, etc)
Excellent verbal, written, communication and presentation skills

Aarp Online Marketing Production Analyst Resume Examples & Samples

JAVA, J2EE, HTML5, Angular JS
Knowledge on CMS system (Adobe Enterprise Manager, Drupel etc.,)
Knowledge on SEO is desirable
Experience in publishing articles for the web
Demonstrated ability to work under tight deadlines
Minimum 3-5 years in digital technology/ medium- large website support, Content Management, (Adobe Experience Manager AEM 6.1, Drupal), journalism, online marketing, communications, digital media, or related area
Outstanding writing and editing skills with a focus on details and accuracy.Experience publishing articles for the Web
Knowledge of SEO, online analytics (Omniture), Content Workflow Management (IMP),K4 Publisher tool, Adobe Creative Suite , InDesign
Comfortable in a fast-paced environment
Working knowledge of online marketing processes
Ability to work independently and well with a diverse group of people throughout the organization
Bachelor's degree in marketing, Information Technology, Communications/Journalism, or related field
Outstanding communication skills, fluent English communications (written and speaking)
Exceptional organizational skills with ability to complete projects and handle multiple tasks simultaneously and on short notice
Customer service-oriented approach

Director of Online Marketing Resume Examples & Samples

Manage the online marketing budget with direct responsibility for the P&L for the channel
Manage a world-class online-marketing team and effectively drive them towards achieving goals
Lead the development, monitoring, and achievement of goals and financial objectives
Communicate strategy, progress and results to the leadership team on a regular basis
Create frameworks for managing, analyzing, and optimizing growth efforts
Analyze all aspects of the growth conversion funnel, identify the largest areas for improvement, and implement strategies to capitalize on these opportunities
Drive improvements in search & retargeting marketing processes
Work closely with product teams to optimize landing pages and increase conversion

Manager, Online Marketing Resume Examples & Samples

Responsibilities for this position include but are not limited to the following
Define requirements, tasks, and resources associated to SEO strategy
Owner of key metrics for measuring engagement, likes, links, and leads
Manage and execute implementation of SEO strategy
Manage a team of marketing analysts, interns, and 3rd party content producers
Blogger outreach to cultivate relevant bloggers who can contribute to our site content and SEO efforts
Communication to clients, team, and management on strategy/project development, timelines, and results
Communication to team and management on project development, timelines, and results
Develop and implement link building campaigns
Support user surveys, tracking, and feedback
Collaborate on client strategy and goal definition for success
Manage posting of content across social channels
Keep pace with SEO, search engine, social media and internet marketing industry trends and development
Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
REQUIRED KNOWLEDGE/SKILLS/ABILITIES
Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
2+ years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Experience working with CMS and building/administering content in multiple CMS environments
BA/BS degree in marketing, business, social science or related fields
Project management across multiple channels and communicate with relevant partners
Ability to draft compelling story for internal executives for understanding the value and engagement driven
Ability to analyze large data sets and identify trends, opportunities, and obstacles to the business
Demonstrated ability to organize, manage details and juggle multiple tasks in a fast paced environment
Passion for SEO and overall internet marketing
Outstanding ability to think creatively, strategically and identify and resolve problems
Ability to foster strong client relationships at various levels
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
Ability to clearly and effectively articulate thoughts and points
High levels of integrity, autonomy, and self-motivation
Excellent analytical, organizational, project management and time management skills
High-level proficiency in MS Excel, PowerPoint, and Word
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools

Online Marketing Associate Resume Examples & Samples

Create, develop and amend emails through use of HTML, CSS & Media Queries
Email campaigns deployed in a timely and compliant manner as per the email marketing schedule
Working with campaign managers in the UK to deliver email activity
Implement and test automated marketing lifecycle journeys & programmes
Conduct A/B testing and MVT to determine effective strategies for market segments
Monitoring deliverability of campaigns to ensure maximum impact
Documentation of all standards, procedures and policies of email marketing activity
Input into reporting and analysis campaign and monthly reporting and dashboards
Consistent data-driven optimisation of segmentation and targeted value driven messaging
Any other reasonable duties as required
Minimum 4 years of email marketing experience
Working knowledge of a Tier 1 Email Service Provider or Marketing Automation Tool
High level of HTML, CSS & Media Queries knowledge
History of creating business rules to populate dynamic content dependent on data rules and criteria
Previous A/B or Multivariate testing
Good understanding of web analytics packages (Google Analytics or Omniture)
Creating, editing & producing creative assets for use in email marketing
Dotmailer or Marketo Email Marketing Platforms
Financial services industry & investment products
Contextual Email Marketing capabilities
Responsive and Adaptive email design and coding techniques

Marketing Executive Online Marketing Resume Examples & Samples

Understanding of best practice email communication techniques
Good experience in email campaign building and deployment
Experience and knowledge of writing & editing email content to maximize customer engagement
Ability to keep skill set up to date at all times with external reading and knowledge building
Experience in data segmentation
Strong knowledge of tactical techniques
Highly motivated team player with the will and ability to succeed and be a decisive self-starter
Build out workflows in Eloqua
Create /amend HTML emails in Eloqua
Analyse results and use to improve customer journey

Online Marketing Specialist Resume Examples & Samples

Collaborate closely with cross-functional development teams on UI design and development
Social Media campaign execution, measurement and reporting
Create and manage e-mail marketing communications to consumers in conjunction with the wider team
Contribute to the digital content plan to supplement across social media channels
Assist with post campaign reporting via KPI reports and revise & refine where necessary
Ensure all digital output is accurate and adheres to company policies, regulatory and legal requirements
Work collaboratively wider digital team to create, edit and share compelling content to drive digital engagement
Increase awareness of the brand using digital platforms
Support digital marketing activities in conjunction with internal stakeholders and third party suppliers
Degree in marketing or relevant digital marketing qualification
3 years + experience working in a digital marketing capacity
Google Certification is desirable
E-mail marketing experience an advantage

Online Marketing Specialist, International Resume Examples & Samples

Hands-on experience in the design, development or support building a website
Ability to pick up software/ tools easily. Experience with one of the following software is an advantage: Adobe Photoshop, Adobe Creative Suite with InDesign, Illustrator. Basic HTML is a bonus
Demonstrate understanding of the IT industry and B2B marketing
Ability to translate technology concepts into concise business focused messages
Possess strong interpersonal and communication skills as these will be critical to the candidate’s success in working in a multicultural organisation alongside virtual teams located in many different countries and time zones
Proficiency in the use of both written and spoken business English
Enthusiastic, self-motivated and high-energy individual
Self-starter and strong in project management as well as on time delivery
Ability to work to fast turnaround schedules, when required, as well as manage tight deadlines
Team player and fun to work with

Online Marketing Analyst Resume Examples & Samples

Proficiency using the Internet and other Microsoft Office tools is required with knowledge of Google AdWords, Bing adCenter, and related online marketing campaigns
Strong creative skills, come up with ad concepts and work with designers to bring them to life
Strong communication, oral and written skills
Candidate must be a self-starter who can work effectively under minimal supervision

Kindle Online Marketing Intern Resume Examples & Samples

Problem solving ability (good with metrics)
Communications effective written and spoken communications skills in Portuguese and English
Entrepreneurial spirit and ability to try different things
Proficiency with data and use of Excel
SQL, Programming, Microsoft Excel, and Analytical skills

Online Marketing Analyst Resume Examples & Samples

Cross company trait and segment implementation and management. Ensuring the DMP delivers on its potential to revolutionise how we manage and leverage our digital audiences, by guaranteeing robust and impactful audience segments are created and maintained. Ensuring all traits and segments within the DMP are accurate and fit for purpose is key to achieving success – as well as creating new traits where required, identifying opportunities to align requirements and streamlining the number of audience segments we use. Managing a process for new segment creation will be very important
Trait and segment reporting and optimisation. Ensuring the business is aware of live segments, their traits, size, use, and performance across business units and channels, providing recommendations on how to scale activity and improve results to either deliver more revenue for Sky at same marketing cost, or reduce marketing costs and deliver same revenue, or to increase customer engagement
Good working relationship with our DMP vendor and business stakeholders Ensuring the DMP vendor are willing to offer support where needed and that they’re providing recommendations on how we can improve our trait and segment set-up, based on other company successes in the market place – and working across all teams in NOWTV as the knowledge expert on audiences and capabilities for the DMP to implement the audience strategies and trading plans. Prioritise briefs and requests, working with business stakeholders to refine them (so as to manage complexity and control segment proliferation in the DMP)
Drive test and learn activity. Ensuring the DMP is set up to lead the market and deliver the best results. Make recommendations on tests NOWTV could run to see whether altering our set-up would achieve greater success
Passion for Online, digital marketing and the use of technology to improve the customer experience
Experience of using a DMP tool e.g. Adobe Audience Manager
Expertise in data-driven optimisation of marketing plans or media plans
Knowledge in the following areas: Marketing Segmentation, Audience Buying, Targeting,
Experienced marketer or product marketing professional
Proven expertise in data-driven optimisation of online marketing channels
Strong knowledge of digital media and traffic generation tools such as digital display advertising, PPC/SEO, Affiliates
Experienced of using insight & analytics to develop targeted market segments
Able to glean insight from large data sets and drive commercial change from the findings
Excellent team contributor with a strong track record of delivery on both business-as-usual and project based work
Knowledge of tracking and tagging technologies used across both marketing and ecommerce

Online Marketing Analyst Resume Examples & Samples

University Degree in Engineering, Mathematics, Economics or Business Administration
Extremely analytical and passionate about e-commerce
Excellent written and oral communication skills in Italian and English
Engineer or double degree is a plus

Online Marketing Intern Resume Examples & Samples

University Degree in Engineering, Marketing, Economics or Business Administration
Advanced Microsoft Excel skills
Some previous experience - whether through student practice, summer internships or university research collaborations

Senior Online Marketing Spec Resume Examples & Samples

Brand, Social Media & Content Marketing
Minimum 5 years of experience in marketing, preferably driving digital integrated campaigns with strong copywriting & localization skills
Minimum 2 years of experience in hands on social media marketing in a B2C environment
Experience in brand management with a strong focus on content marketing and social media
Must have experience in Adobe digital platforms, including Omniture and some photo editing skills
Team player, proactive and creative problem solver
Fluent in both written and spoken English and Mandarin, great communicator and proven ability to work with regional and global teams

Online Marketing Specialist Resume Examples & Samples

Manage a portfolio of third party digital programs to budget, including negotiating terms with vendors, setting up program parameters and filters, ensuring accurate lead capture and import, and monitoring follow up cycles with sales
Identity new vendors to test and set up new programs to scale
1-2 years’ experience in marketing or sales within a corporate environment, preferably within cloud computing

Senior Manager, Online Marketing Resume Examples & Samples

Define strategy and tactics for achieving AOP (annual operating plan) targets for traffic and customer acquisition
Optimally allocate demand generation budget of $13M/year. Current allocation is for paid search, paid social, product listings, display, and affiliate channels
Actively manage media agency to deliver targets. Build a strong working relationship
Bring innovative ideas of new demand generation opportunities by staying up to speed with industry trends. Seek, evaluate, and drive new experiences/technologies to drive the business forward
Measure and report KPIs and provide in-depth performance analysis when needed
Manage a strong team of specialists by providing guidance and strategic oversight. Develop direct reports, provide development, coaching, motivation, support and feedback to team members. Create an atmosphere of team work and collaboration
Build strong cross functional partnerships within Keurig.com and the enterprise. Influences and leverages other teams within the broader organization to advance cross channel objectives
Experience leading a team of professionals
6-10+ year’s experience in related field; 5+ years supervisory experience
Strong business and financial acumen and strategic agility
Solid understanding of ecommerce technologies and strong desire to learn and stay abreast of new and emerging trends. In particular, experience with DMP and marketing automation preferred
Ability to work well independently and with a team
An excellent communicator, in both written and oral communications
Ability to juggle multiple projects, set priorities and meet deadlines while working concurrently on multiple projects with challenging deadlines
Ability to thrive in a dynamic, collaborative and fast paced environment
Ability to follow Keurig policies and procedures

Online Marketing Resume Examples & Samples

Provide support for the developing and growing online paid marketing channel. They will be the point person to maintain current and new 3rd party relationships, including ad network, creative, and technology relationships
Follow-up on inquiries and proposals from other potential new partners, and help decide which are most opportunistic for Overstock
Work with the team to develop campaign, bidding, and segmentation strategies
Manage PLA ads and reporting tools to develop high-impact, results-oriented, advertising campaigns
Learn and use our technology to drive customer acquisition and strategically target current customers, site visitors, and prospects
Compile and interpret data daily to measure performance and form optimization and growth strategies
Learn and apply new skills as necessary to ensure the future success of the company

Associate Manager, Online Marketing Resume Examples & Samples

The ideal candidate will possess an analytical mindset and relentless drive for performance to optimize our search marketing campaigns for maximum efficiency and effectiveness
In lieu of relative online marketing experience, candidates graduating with a quantitative degree in Economics, Math, Statistics, etc. will be highly considered
Any knowledge of SEM, experience with A/B and/or multivariate testing and working for consumer internet brands with similar conversion models is a huge plus!
Advanced knowledge of Excel and some experience using Google AdWords, Yahoo Marketing Solutions, MS AdCenter, Facebook campaign management tools, third party ad serving tools, etc

Senior Manager, Online Marketing Resume Examples & Samples

Analyze and maintain state-of-the-art skills in e-Commerce applications by supporting new initiatives to be launched online; including identification, Business Requirements, and prioritization of automation needs
Define trends and patterns used for analysis of customer behavior
Recommend changes or strategy based on results
Able to unlock “fast lane” for landing and buy-flow changes
3+ years’ relevant, related experience
Bachelor’s degree in Marketing, Business or related field of study preferred

Online Marketing Analyst Resume Examples & Samples

Collect, update and normalize location and provider data across social networks, online directories and search engines including Google, Apple, Facebook, Bing, and Yahoo
Ensure data accuracy and consistency through regular audits
Support online presence improvement initiatives by monitoring and analyzing online presence data and analytic in order to make recommendations and drive decisions
Leverage working knowledge of online marketing channels, specifically the claiming and optimization process across various online review sites (Google My Business, Vitals, Healthgrades)

Online Marketing Intern Resume Examples & Samples

Digital Media Planning
Creative & Messaging Strategy
Digital Media Trafficking
Presentation Creation
Social Media Strategy & Optimization
Assisting the team with diverse projects to complete during the internship placement
Assisting other departments where necessary and maintain good working relationships with Team Members
Absolute discretion and confidentiality regarding sensitive information

Director, Display & Online Marketing Resume Examples & Samples

Mastery of leading industry tools & technologies (eg ad servers, DSPs & UIs, Google & YouTube, Tag Management, Affiliate platforms)
Optimize Performance Display strategies (eg Remarketing, Pure-Prospecting, Audience Modeling & 3rd Party Data)
Familiarity with multi-touch attribution, algorithmic models and marketing analytics
Develop a strong understanding of customers, buying behaviors, segmentation and profiling
Responsible for overall management and growth of the affiliate program including managing our publisher and agency relationships
Monitor and research industry trends related to direct response marketing to continually improve knowledge and skills, and communicate new ideas and trends
Have responsibility for a multi-million dollar P&L, forecast quarterly and annual goals for revenue

Online Marketing Specialist Resume Examples & Samples

Design and implement CashforCars.com (and associated brands) online landing pages
Responsible for SEO site strategy and the overall UX-UI experience for these websites
Define goals/KPIs and expected outputs of multiple websites
Manage end to end campaigns including writing of business briefs, 1-pager overviews, A/B testing, etc
Ability to work with developers to discuss enhancements and other needs
Perform ongoing analysis of landing page performance, conversion and optimization
Deliver weekly, monthly, quarterly site metrics, Salesforce lead verification etc
Manage multiple hosting platforms, content vendors and domain accounts
Develop and design digital, print advertising, graphics and websites and webpages
Assist with social media, email development and overall SEO strategy, as needed
Conduct regular competitive analysis to identify best practices and recommend action steps
Provide assistance, as needed, to other brands such as Copart
2-4 years of online marketing experience
1+ years of experience in developing marketing campaigns and running them from start to finish
1+ years of email marketing with ESP (Exact Target) a plus
Extensive content management systems (CMS) experience requiring HTML, content changes necessary to build and edit landing pages (Drupal experience a plus)
Proficient in Word Press design and development
Experience in Google Analytics and Google Console
HTML proficient, knowledge of email coding to build and edit email a plus
Copywriting skills a must
Image editing Moderate to Proficient (Photoshop skills required)
Skilled in MS Office (Excel, Word and PowerPoint)
Develop KPIs and track projects against these
Ability to read, understand and tell the story of the analytics provided

Online Marketing Specialist Resume Examples & Samples

Identifying and developing online marketing opportunities
Implementing, reporting on and optimizing, all online campaigns
Liaising and building relationships with a range of stakeholders, e.g. affiliates, suppliers and colleagues
Drive the development and implementation of online marketing campaigns
Work with sales team to achieve annual goals
Proven track record of social media in the Mexican market
A minimum of 2 years experience with social media
Relevant business or marketing undergraduate degree at a minimum
Experience with managing multi-disciplinary, cross-cultural projects
Strong analytical ability and experience in campaign analysis
Excellent communication skills with fluency in Spanish and English
You will also be extremely sales-minded, energetic and positive as well as very detail oriented
Sales oriented
Online: Emailing, Paid Search, Organic Search, Social Media, Blogging, Youtube,
Content marketing and social media communities. (Facebook, Blog, Twitter, Instagram, Snapchat, etc)
With basic knowledge in HTML, Website Building, Photoshop and Illustrator

Online Marketing Specialist Resume Examples & Samples

Project co-ordination of global online and offline marketing campaigns
Email campaign coordination
Social media strategy and co-ordination
Provide local markets Middle East and Northern Africa with support in social media and email marketing
Marketing/Online degree or equivalent
Experience of online marketing with either social media, project management and/or email marketing
Self-motivation and strong organizational skills; able to manage multiple projects simultaneously
Ability to thrive under pressure in a fast-paced, deadline-driven, team environment
Proactive work ethic; can establish priorities and schedules to meet department goals
Mother Tongue/Fluency in English and Arabic. French is a big plus
Excellent level of computer familiarity
Experience with Sitecore and Exact Target is a plus

Online Marketing Analyst Resume Examples & Samples

Provide analysis & ad-hoc support of customer acquisition campaigns across Search Engine Marketing (SEM), Display & Native advertising channels
Own, analyze & distribute detailed campaign performance reports
Oversee day-to-day management of small-scale SEM campaigns
Assist with conversion rate optimization (CRO) projects
Provide analysis of web analytics data for leverage in advertising campaigns

Senior Director of Online Marketing Resume Examples & Samples

Managing and developing the team of online marketers and analysts – specific positions that are managed include; social media engagement and acquisition, display advertising, retargeting, mobile advertising,
Online customer acquisition and app download acquisition
Marketing P&L
Marketing data aggregation, analytics and reporting
Working with internal stakeholders to insure marketing KPIs are in-line with overall organization KPIs
Work with product and engineering to prioritize key features that will increase conversion; landing pages, APIs, funnel progression, etc

Online Marketing Executive Cemeap Resume Examples & Samples

Digital – Creates and contributes to the Online Marketing Strategy for CEMEAPAC website on a day to day basis with updating the produced content, Search Engine Optimization and Search Engine Advertising, Social Media, and other digital marketing tactics all leading towards generating leads
Content - Gives input for the Content Calendar and coordinates the content creation for marketing collateral (both online and offline i.e. blog articles, social media posts, website texts, product brochures, advertorials etc.)
Planning - Contribute to the translation for (online) marketing planning to campaigns, including budget, target audience, goal of campaigns, projected revenue etc. Presents this to the Marketing Manager
Project management – Manages the (part of the) Marketing planning from project plan to final execution, getting buy-in from stakeholders in terms of key date and deliverables. Aligns Marketing and Communication activities with business outcomes, strategy and budget
Reports to the Marketing Manager CEMEAP on progress in marketing projects, actions to be taken to keep performance in line with the targets, marketing events and trends and developments in the markets
Proactive role in creating moments to expand brand awareness and exposure, and for creating synergies in a multi-channel marketing environment
Operations -Deals with day-to-day operational marketing items (on- and offline) that occur within the marketing department, solving problems by making judgments
Develops and maintains relations with external business partners and (online) suppliers
Minimum 5 years of relevant work experience in B2B marketing/multi-channel marketing, preferably in Information or ICT/Software industry,
Experience with lead generation in digital marketing,
Knowledge of CMS (Wordpress), proxy translated website, online tools like Hubspot and Uberflip is a pre
Understanding and knowledge of the Intellectual Property Industry) is a pre

Manager, Online Marketing Resume Examples & Samples

Lead Match’s online channel growth through ideation, definition and execution of focused, high-impact strategic initiatives
Identify new opportunities and provide strategic recommendations to drive growth of Match’s online marketing channels
Develop and execute targeted customer acquisition marketing campaigns with sound measurement to monitor and report on effectiveness, leading to the continuous improvement of user experience and overall ROI
Collaborate with design team to develop creative test strategies and provide strategic context and insight for creative idea generation
Collect and analyze campaign data, synthesize results and identify actionable opportunities and best practices to improve campaign performance
Produce daily, weekly and month-end creative and campaign performance reports, and additional ad hoc analyses as required
Maintain marketing budgets, provide weekly forecasts and track performance and success metrics of online marketing campaigns
Manage vendor relationships and work cross-functionally with internal Product, Marketing, Finance, and Analytics teams
Conduct research and competitive analysis (market size, competitive benchmarks, trends, opportunities, customer needs and expectations)

Mgr, Online Marketing Resume Examples & Samples

Work as part of a global team to develop, enhance and drive execution of business strategies designed to minimize churn and maximize retention across all phases of the post-activation customer lifecycle
Deliver against a quarterly and annual plan with both a bookings and units target
Manage the Norton’s single largest territory against a series of goals that align to Norton’s critical business priorities
Follow the mental model of Data to Information, Information to Insights, Insights to Action in order to make informed decisions about your market using strong business acumen, analytical thinking and critical decision-making
Identify unmet customer needs and craft a solution to fulfill that need in service of minimizing the likelihood of customer churn through delivering value and a positive customer experience
Work with the CRM strategy team to drive global initiatives that support the goals of the overall CRM business
Analytical problem solver comfortable using data and business acumen to guide decisions
Familiarity with US market and drivers of consumer behavior (demographics, psychographics, online attitudes, etc.)
E-Commerce background with familiarity of the principles of conversion rate optimization
Familiarity with design, multivariate or A/B testing, use of dashboards to analyze data strongly preferred
Digital marketing experience with consumer customer lifecycle strongly preferred
Experience with consumer subscription business strongly preferred
Candidates should be willing to drive initiatives through to completion, ensuring that teams are following up in a timely manner, that work is being prioritized appropriately and that the good of the customer is a part of all decisions
Candidates should be proficient in reading and writing in US English and have a good understanding of the cultural nuances associated with communicating to large numbers of American consumers
MBA or demonstrated experience in analytical role strongly preferred

Online Marketing Analyst Reputation Management Specialist Resume Examples & Samples

Provide reputation management consultation to network of >1000 healthcare facilities and their respective practice managers and marketing directors
Lead training and educational courses on how to increase online reviews, build brand awareness and increase community engagement
Track and report ROI of reputation management initiatives to practice managers, marketing directors, marketing VP’s, senior leadership team and other key stakeholders
Provide technical support to divisions regarding reputation management software and review sites, escalating issues as necessary
Monitor the online presence and sentiment of HCA’s physician practices and hospitals, and suggest appropriate action as necessary
Ability to design and develop solutions to meet requirements
Demonstrated ability to facilitate diverse groups of people in a problem-solving environment
Strong interpersonal skills working with diverse and complex projects
Detail oriented and analytical with strong organization skills
Ability to prioritize multiple activities and tasks simultaneously, and adapt to a rapidly changing environment
Strong problem and issue resolution experience
Ability to communicate effectively with individuals at various levels within the organization
Solid presentation skills, including the ability present technical information to large groups of people
Passion for the online marketing and healthcare industries
Love for learning and staying ahead of trends in the online marketing industry
Must be comfortable with data analysis and able to use data to make recommendations and drive decisions

Online Marketing Senior Affiliate Executive Resume Examples & Samples

Self-motivation, can-do attitude
Analytical mindset, good at numbers
Experience of at least 2 years in digital marketing, especially performance marketing
Sales / business development experience will be an advantage
Proven connection with relevant partners in the industry will be highly appreciated
Excellent communication skill, comfortable with meeting and talking to different people from different backgrounds and locations
Fluent in Vietnamese & English

Senior Analyst, Online Marketing Resume Examples & Samples

A minimum of three (3) years of hands-on Digital Media experience
Knowledge of web and eCommerce applications, conversion metrics, landing page testing, and direct marketing principles
Knowledge of DCM (Doubleclick), as well as DMP, DSP and DCO solutions
Experience managing paid social and display campaigns
Working knowledge of digital media ad serving, tracking, and pixel management
Demonstrated ability to develop and manage online demand generation and optimization activities, including the areas of 1.) paid social (all platforms) , 2.) direct response display campaigns 3.) effective reporting of results to all stakeholders
Understanding of principles and practical application of direct response marketing
Strong analytical skills and a knowledge of business mathematics, including the ability to calculate percentage changes, averages and weighted averages; working knowledge of Microsoft Excel, including the ability to understand and manipulate basic spreadsheets
Ability to travel as required (20%)
A minimum of two (2) years of Supervisory experience

Director, Client Online Marketing Resume Examples & Samples

Drive improvements in online utilization that translate into bottom-line results for Asurion’s Clients (Higher Sales, Lower Costs, Better Customer Experience)
Develop a testing roadmap and oversee a portfolio of online tests, conducted with clients, aimed at developing and proving out Best Practices
Track all A/B and Multivariate protection plan tests across all Mobility and Retail Clients
Regularly investigate innovations in online conversion and research/benchmark other industries for best practices
Oversee knowledge management efforts to distribute Best Practice findings to key stakeholders
Work with Clients to develop Customer Segmentation based conversion strategies utilizing traffic source, pathing, and other identifying characteristics of the shopper
Be the Asurion SME (subject matter expert) in Client pitches and discussions
Write white papers and maintain a blog and other pertinent social media presences to be viewed as an industry expert in selling/provisioning protection products online
Champion key internal Asurion Online/App Development projects to maximize synergy with Client Online upgrades
Recommend budget allocations to drive above agenda
10 years experience in online, e-commerce or e-commerce/online consulting
Online or Marketing experience with big box retailers or carriers is a plus
MBA in Marketing or other pertinent advanced degree preferred
Excellent working knowledge of all aspects of an online business
Strategic thinking, detail orientation, and ability to multi-task
Strong verbal and written skills to communicate effectively in-house and externally with multiple stakeholders, with strong influence/persuasion skills
Results-oriented, motivated contributor who brings passion and an intrinsic drive to succeed; remains cool under the pressure
Working knowledge of the primary web analytics platforms and content management systems. Also up to date on the latest measurement techniques and KPIs
Conversant in the trade-offs between eligible abandonment and protection plan conversion
Conversant in the latest traffic generation techniques, knowledgeable of the primary traffic sources and key trends, knowledgeable of the latest SEM/SEO techniques and retargeting methodologies
First hand experience in traffic generation and online A/B or multivariate testing preferred
Must be willing to travel 10% to 20% of the time to meet with Clients

Principal Online Marketing Specialist Resume Examples & Samples

Manage the day-to-day search marketing activities across multiple search engines (Google, Yahoo, etc.) including the campaign planning, implementation, keyword bid management, performance monitoring, and optimization of paid search campaigns in collaboration with local SEM agency
Manage local display campaigns via local media agencies to drive incremental booking
Work with global programmatic leads to align strategy utilizing Media Math
Manage affiliate marketing programs to acquire more new customers, with specific focus on Rakuten and Linkshare
Develop strong relationships with key affiliate networks to acquire new affiliates, educate and increase conversion rate
Work with affiliate partners to develop local campaigns to drive growth
Report & analyze on key performance indicators, and identify opportunities for improvement on a regular basis
KPIs to include QoQ and YoY growth in booking and unit, market share growth etc
Minimum 5 years of experience in eCommerce ideally within a technology software or eCommerce company with strong emphasis on digital acquisition channels targeting consumers
Hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
Exceptional Japanese copy writing skills
Hands-on experience with proven track record on management of large display campaigns across prospecting, retargeting etc, with strong growth results
Ideally have hands on experience with Media Math, and other local Minimum 5 years of experience managing affiliate programs with proven track record of growth
Fundamental knowledge and experience with web analytical tools, i.e. Adobe SiteCatalyst, Test and Target, AEM etc
Proven success in increasing web conversion rates from designing and executing tests on websites

Online Marketing Analyst Resume Examples & Samples

Support performance marketing team and learn deeper about new media marketing channel, acquisition and conversion
Support in-house Search engine marketing, Social media, and Affiliate campaigns
Conduct research and identify opportunity for search engine marketing
Develop, test, and refine marketing and webpages creative to optimize user engagement
Track, measure, analyze and provide analytical reports and insights on new media, online channel performance
Conduct competitive market research, and derive insight

Online Marketing Specialist Resume Examples & Samples

Responsibilities
Build and execute an effective online marketing plan using marketing automation tool like Marketo to drive lead nurturing, registration, and accelerate launch
Create and optimize marketing content (email, web site, landing page, etc.) by working together with internal stakeholders such as offline marketing, product marketing, and sales teams in Amazon Pay JP as well as in other locale
Analyze the effectiveness of the projects/campaigns and run PDCA cycle
Automation, creating a mechanism and streamlining marketing initiatives
Partner with global marketing team to import best practices and export learnings
Deep knowledge of online marketing methods, tools and strategies
Strong skills to coordinate projects with global teams
3+ years of online marketing experience in the most recent past 5 years
Strong communication and writing skills in Japanese and English
Strong communication skills to communicate with merchants and internal teams
Strong data analytical skills using database tools and MS Excel (formulas and pivot tables), and ability to provide fact-base recommendations
Experience working with, and communicating effectively with engineering teams
Knowledge of the Payments sector
Advanced experience using Marketo/SFDC would be a plus
Experience managing SEM / SEO and website A/B testing to drive conversions would be a plus
Experience in a dynamic start-up or high growth environment

Senior Online Marketing Analyst Resume Examples & Samples

Overseeing relevant customer segments and ensuring digital marketing activities are in line with business goals and KPIs; developing and reporting relevant insights
Proactively using data, trends, market insights, and logic to develop valuable and strategic recommendations applicable to customer segment(s)
Partnering with business owners to provide internal consulting and project delivery expertise to address business needs and best leverage web and mobile capabilities
Applying business insight and understanding of web capabilities to ensure marketing initiatives are in line with corporate strategies and specific (local/regional/global) business goals to meet the needs of our primary website users
Preparing and reviewing online marketing campaign reports for senior management which communicate business concepts and insights
Recommending website changes based on insights drawn from site analysis and competitive market analysis that will improve overall results in terms of usage in regards to channel traffic and the customer experience
5+ years web communications, web marketing and/or web production experience, preferably in the financial services industry
Bachelor's Degree in Marketing, Communications, Business or related fields
Strong business acumen to develop and apply business insights
Keen analytical skills, with a detail-oriented approach to conducting research and competitive analysis
Demonstrated ability to thrive in a high-visibility, fast-paced, fluid environment, managing multiple conflicting priorities
Excellent teamwork and relationship management skills with a willingness to roll up one’s sleeves to get the job done
Ability to act on marketing goals and objectives in a technical environment
Understanding of and experience with interface design, site architecture design, and usability requirements
Proficient with web-analytics tools to make content programming decisions
Demonstrable ability to take ownership and accountability
Excellent written, verbal and presentation communication skills, with a passion for innovation and pushing boundaries

Online Marketing Specialist Resume Examples & Samples

Develop digital marketing plan through collaboration with marketing team members in accordance with the APAC, Japan Marketing team, and Sales team strategy
Plan using various media and other vehicles for effective Red Hat brand, offerings, and solutions awareness and marketing lead generation connecting to the Sales pipeline
Carry out digital marketing tactics connecting with F2F programs (hybrid marketing) for valuable lead generation and lead nurturing
Deploy ready-to-implement digital marketing initiatives using various media and telecommunications
Perform digital metric planning and tracking for achieving Japan Marketing team’s goals aligned with APAC goals
Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
Background in digital and other media marketing
Experience working closely with program marketing and sales teams
General understanding of B2B marketing and marketing lead management process and deep understanding of digital marketing methods
Experience working in the IT industry or IT-related marketing organization; clear understanding of emerging technologies
Good communicator, pragmatic, and focused on what's relevant
Analytical mindset with an ability to track and report on digital activities and campaign performance metrics
Ability to build key relationships for both internal and external key stakeholders
Passion and talent for marketing talent and ability to work as part of a team
Fluent communication skills in Japanese and business-level English

Campaign Manager Online Marketing Resume Examples & Samples

Creation and management of (cross-)channel eCommerce marketing campaigns
Coordination of campaign management process incl. asset creation with designers
Close collaboration and consulting of internal clients (business area, regional marketing teams, and regional web shop) in the role of an internal agency
Close collaboration with other CoE (content management, demand generation)
Tracking and evaluation of campaign success with support of analytics team
Lead project for development of affiliate program, incl. new partner acquisition
Management of existing affiliate networks and running own direct affiliate platform
Development of guidelines and best practice examples for QIAGEN brand positioning
Generation of new innovative ideas, ad materials and ad formats

Online Marketing Specialist Resume Examples & Samples

Write, edit, review, and oversee release of internal communication documents that support the goals of the department and focus on educating the organization
Edit and enhance internal communication materials, including intranet postings, newsletters, emails and memos, webcasts, and speeches to ensure accuracy, clarity, and appropriateness
Ensure that consistent voice permeates all messaging, adhering to Red Hat brand standards for style and voice
Coordinate internal communication efforts with those provided by others who focus on external communications
Work closely with management team and other functions to stay up to date on company developments and trends
Assist with the development and implementation of new and existing communication vehicles
Bridge competing communications interests to guide successful deliverables outcomes
Meet deadlines and manage stakeholder expectations
Understand and incorporate Red Hat brand standards in all your work
Take initiative on deliverables with minimal supervision or management guidance
Engage in meaningful conversations, both online and offline
Understand the targeted personas and tailor communications to the appropriate audiences
Create and update material to be used in multiple formats like blog posts, technical reference materials, and newsletter blurbs
Assist in the creation and support of an internal communications guide
5+ years of experience in a creative role, including design, writing, or other corporate communications roles
Demonstrable experience working with and creating content for international teams
3+ years of experience creating technical content
Bachelor's degree in business communications, technical communications, or equivalent
Familiarity with agile development methodologies
Ability to communicate complex system and process issues in simple and understandable terms
Solid persuasion skills
Proficiency in Microsoft Office
Meticulous attention to detail, including accuracy, formatting, and presentation of team deliverables
Good listener with the ability to identify relevant topics during team meetings

Online Marketing Analyst Resume Examples & Samples

A minimum of one (1) year of hands-on Digital Media experience
Demonstrated ability to develop and manage online demand generation and optimization activities, including the areas of all channel direct response and awareness campaigns, as well as effective reporting of results to all stakeholders
Functional knowledge of all digital media channels, including paid search, display, social, metasearch, and affiliate marketing
Knowledge of DCM (Doubleclick), as well as DMP, DCO and DSP solutions
Financial acumen, budget development and management skills, including the ability to track expenses against commitments, set priorities for funding, and develop annual budgets
Strong analytical skills and knowledge of business mathematics, including the ability to calculate percentage changes, averages and weighted averages
Working knowledge of Microsoft Excel, including ability to understand and manipulate basic spreadsheets
Hospitality industry experience, with a mix of experience from distribution or web services

Online Marketing Analyst Resume Examples & Samples

Access and automate reports including custom reporting using appropriate analysis and monitoring tools like Tableau and Omniture
Run regular reporting and analyses to find opportunities and measure channel performance
Improving analytical models and reports and improving processes
Translating complex data into a compelling narrative and insights
Monitor and provide feedback on issues that may impact partners and customers
Producing ad-hoc analyses as requested by our business partners
Effectively communicate with management, operations and project teams across the organization
Troubleshoot day-to-day issues across internal and external teams to arrive at solutions quickly
Be flexible to navigate between detail oriented day-to-day tasks and structure and develop longer-term strategic projects to improve our performance
Bachelor’s degree with strong analytical focus (Computer Science, Mathematics, Economics, Statistics, etc.)
At least 2 years’ experience in a highly analytical commercial environment; experience in online marketing not required but desirable
Strong quantitative, analytical and problem solving skills; and very comfortable with data analysis and able to use data to make decisions
Extraordinary attention to detail in executing complex projects and time-sensitive deliverables
Able to work independently as well as be a strong teammate, ensuring the whole team wins
Comfort with Excel; knowledge of SQL, Python, SAS, and other data processing environments are a plus
Knowledge, passion for and/or experience in the travel industry is a plus

Online Marketing Specialist Resume Examples & Samples

1+ year working in digital marketing, e-commerce preferred
Must be detail-oriented and be able to manage multiple projects simultaneously
Ability to work quickly with a high degree of accuracy
Experience writing and proofreading ad copy
Fluent in MS Office Suite (MS word, MS excel, outlook, etc.)

100

Online Marketing Analyst Resume Examples & Samples

Lead online marketing and social media training program
Work with Business Owners, Senior Leadership and key external digital marketing vendor partners to develop KPIs for enterprise digital marketing campaigns and training programs
Develop, track and report ROI of training programs and digital marketing campaigns for hospital facilities, physician practices and urgent care centers
Oversee technical support for facility social media accounts and escalate issues as necessary
Lead in the development of training materials, including but not limited to: toolkits, WebEx training sessions, enterprise newsletters and blog articles
Consult with hospital facilities, physician practices, urgent care centers and other business units to provide online marketing strategy and Best Practices
Manage online marketing campaigns and insights across channels, including, but not limited to, Facebook, Twitter, Instagram, Google AdWords, Google Analytics, YouTube, etc
Work closely with digital marketing vendor partners to ensure Best Practices and key access point strategies are implemented across enterprise campaigns
Identify opportunities for and implement digital marketing campaigns, including social media and search marketing campaigns, to increase customer engagement and conversion
Work closely with the SEO and Content Optimization Specialists to track the overall success of search marketing programs
Work across the Marketing and Corporate Affairs team to coordinate online marketing initiatives and training programs across platforms
Direct the monitoring of key competitors’ online presences, communicate findings and take appropriate action based on the findings
Demonstrate expert capability in using online marketing channels, especially online review and social media sites (Google My Business, Yelp, Foursquare, Facebook, Instagram, Twitter, Healthgrades, etc.)
Demonstrate ability to increase brand awareness, patient conversion and community engagement via online marketing and social media marketing channels and tactics
Demonstrate a solid understanding of technical integration between social media and digital marketing platforms
Plan, prioritize and test marketing via social media and online viral channels (Twitter, Foursquare, YouTube, Facebook, Yelp, Instagram, etc.)
Monitor industry trends and adjust plans according to the latest breakthroughs and changes in the digital media landscape
Participate in Digital Marketing project activities or other duties as assigned; such as: attend project meetings, testing, developing or reviewing documentation and best practice procedures, supporting pilot programs or implementation, etc
Oversee facility data managed on SalesForce for various online marketing initiatives
3 Plus Years of Experience
Strong understanding of digital marketing strategy across SEO, SEM, email marketing, social media, video and online listings
Advanced technical knowledge of key digital marketing platforms and associated reporting tools, including Facebook, Twitter, Instagram, Google AdWords, Google Analytics Premium, Google My Business, YouTube, Yelp, Foursquare, etc
Certification in Google AdWords and/or Google Analytics Premium
Strong understanding of Salesforce
Expertise in data analysis with strong comfort level in using and interpreting data to make recommendations and drive decisions
Excellent written and verbal communication skills with the ability to communicate effectively with individuals at various levels within the organization
Skilled ability to present technical information to varied audiences, including Business Owners and Stakeholders, Senior Leadership, Corporate Affairs Marketing Leadership, Division Marketing VPs, Hospital Marketing Directors and Physician and Urgent Care Practice and Area Managers
Strong analytical and reasoning skills
Strong interpersonal and proven leadership skills working with complex projects
Detail-oriented with strong organization skills
Highly motivated, with the ability to work independently with little supervision
Ability to prioritize multiple activities and tasks simultaneously and adapt to a rapidly-changing environment
Strong ability to facilitate diverse groups of people in a problem-solving environment

101

Online Marketing Executive Resume Examples & Samples

To support the delivery of key priorities on the cross-sell strategy for both brands, all products
Solving complex cross-sell problems that help to improve the effectiveness of campaigns and drive value to the bottom-line
Develop relationships with key stakeholders across the business to ensure cross-sell is a key consideration for business growth where necessary
Responsible for achieving agreed cross-sell targets in line with overall Gaming P&L commercial targets and Sportsbook growth
Execution of the optimisation strategy for user journeys to provide seamless customer experience across all products
Coordinates promotions, placements and communications to achieve maximum reach and exposure for each Gaming product in addition to achieving overall cross-sell activations and performance targets
Knows and understands cross-sell customer performance along with market/competitor trends to ensure we maintain a high quality cross-sell experience that excels against competitors
Focuses on key projects for Cross-Sell product and touchpoint improvements
Feeds in to the Cross-Sell marketing plan and supports the delivery of the plan with the Cross-Sell marketing manager
Understands the customer proposition and the Brand strategy to ensure we are delivering a consistent and best in class customer experience

102

Director of Online Marketing, Paid Search Resume Examples & Samples

Manage all aspects of online/digital advertising (particularly paid search)
Develop the strategic roadmap for paid search, advertising technology supporting paid search and testing schedule, while partnering on overall multi-channel strategy
Build and optimize paid marketing campaigns for specific KPIs
Create and manage relationships with internal and external partners (cross functional teams and external teams)
Establish and track key performance indicators and other supporting metrics to measure digital marketing effectiveness and ROI
Provide analytical insights and dashboards that demonstrate the specific value of digital platforms and channels
Manage the digital marketing budget and create compelling business cases for future investment
Lead, develop and manage internal paid marketing team
Partner with cross functional Ad Tech team to build automation, optimization, and scalable tools for the online marketing team
Champion excellence within online marketing team and our cross functional partners

103

Campaign Manager Online Marketing Resume Examples & Samples

Consulting of internal clients (regional marketing and business areas) regarding best practices in online marketing, audience segmentation, channel usage and tracking
Translation of business demands into functional/technical online marketing requirements
Creation and management of multi-channel eCommerce marketing campaigns in an international environment
Stakeholder alignment (e.g. briefing and coordination of channel experts, web designers, creative teams, text writers, external agencies) to deliver high quality campaigns on time
Close collaboration with other teams (content management, demand generation)
Discuss campaign results with internal clients and develop campaign concepts further

104

Senior Online Marketing Analyst Resume Examples & Samples

25% Online Marketing Strategy
50% Online Marketing Execution
25% Analytics and Reporting
Direct or indirect management of a small marketing team preferred (e.g. strong leadership abilities)
Advanced knowledge of Microsoft Office preferred (PowerPoint and Excel)
Detail-oriented, persistent follow-up and an ability to juggle shifting priorities
An understanding of mobile media, affiliate marketing, display media, native advertising and the Facebook advertising platform
Strong background in SEO / Organic Search and / or Paid Search (SEM) preferred
Strong quantitative and analytical skills with an ability to tailor analysis to specific circumstances (e.g. familiarity with Google Analytics, A/B testing and other online analytics tools)
Self-starter who demonstrates strong initiative, sense of urgency, and intellectual curiosity with an eye to identifying opportunities to improve the business
Strong organizational skills with ability to prioritize and manage multiple projects while maintaining attention to detail (strong project management skills)

105

Online Marketing Executive Resume Examples & Samples

Reporting in to the Online Marketing Coordinator & working closely with the wider Ecommerce team
Contributing to the delivery of the ecommerce strategy
Implementing category product plans and activity, working closely with the Buying & Merchandising teams, to improve performance and deliver on the key opportunities identified via the marketing planning process
Demonstrating a continuous improvement approach to the customer journey utilising creative execution, promotions and personalisation to drive improved experience and conversion
Work with wider digital marketing teams to improve overall website performance

106

Online Marketing Specialist Intern Resume Examples & Samples

Project: Establishment of a marketing database framework
Analysis of marketing and customer segmentation data
Establish customer data management practices, including alignment with Sales
Evaluation of global privacy policy against communication practices
Support the evaluation and implementation of new tools

107

Online Marketing Specialist Resume Examples & Samples

Partner with ReachLocal stakeholders to better understand client’s acquisition performance
Develop digital advertising management processes and techniques to optimize paid search and display marketing initiatives
Contribute to and expand company advertising knowledge-base to collaborate with other teams and drive corporate wide digital advertising knowledge sharing
Maintain knowledge of new trends, developments, techniques, in paid digital search, display, SEO, and social media advertising techniques
Frequently capture, test, and evaluate search data and trends to identify any emerging changes needed to existing digital advertising campaigns for search and display services
Monitor, evaluate, and leverage standard processes to manage SEM/display campaigns’ performance across ReachLocal’s publisher networks to determine improvement opportunities
Oversee digital search advertising campaign optimization, tracking and conversion for ReachLocal Executive

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