Marketing & Customer Resume Samples
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Marketing & Customer Resume Samples
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L Kunde
Lilla
Kunde
808 Gorczany Station
Philadelphia
PA
+1 (555) 213 7608
808 Gorczany Station
Philadelphia
PA
Phone
p
+1 (555) 213 7608
Experience
Experience
Detroit, MI
Customer Segment Marketing Associate
Detroit, MI
Block Inc
Detroit, MI
Customer Segment Marketing Associate
- Support development of acquisition offers and pricing
- Manage integration of pricing into the system and QC process
- Support development and execution of acquisition campaigns
- Monitor and analyze key performance metrics, leading efforts to take corrective action when necessary
- Work across functions and channels to ensure a consistent, targeted customer message
- Identify opportunities for improvement and engage in cross-functional initiatives to drive improved performance
- Acquire new retail sales relationships for implementation by Green Mountain Energy and other NRG retail affiliates
Boston, MA
Marketing & Customer Experience Manager
Boston, MA
Gibson, Fisher and MacGyver
Boston, MA
Marketing & Customer Experience Manager
- Partner with Marketing Leadership to drive aspects of a holistic go-to-market strategy for the Audio & Accessories Category
- Work with manufacturers to develop and sell brand marketing plans
- Partner with merchandising teams to develop creative positioning for online assets
- Work closely with other cross functional teams to bring new initiatives to market
- Plan, coordinate, and execute email campaigns and merchandising initiatives, testing and measuring different approaches to messaging, presentation, and targeting those which drive the best results and response
- Review and update category site content that may be part of various category pages, brand stores, and boutiques
- Partner with Marketing Leadership to drive aspects of a holistic go-to-market strategy for the Musical Instruments Category
present
Boston, MA
Senior Manager, Customer Engagement Marketing
Boston, MA
Schaden-Nitzsche
present
Boston, MA
Senior Manager, Customer Engagement Marketing
present
- Builds engagement marketing plan for cardmembers including proposing objectives and priorities to profitably improve cardmember engagement and build CRM value for TWDC
- Develops strategic approach to member engagement and partners with Senior Manager/Manager and Director to ensure that it’s consistent with other engagement initiatives
- Develops campaigns and creative based on consumer insight and brand guidelines
- Works closely with Senior Manager/Manager to develop and maintain annual budget and monthly forecasts
- Sustains effective relationships with key business partners – Disney LOBs, Chase (issuer of the Disney Visa Cards), creative agencies, and other marketing vendors – directing, guiding, and/or influencing work product
- Manages, works with, and measures performance of outside agencies to pre-set objectives and budgets
- Leads and manages marketing projects requiring cross-functional involvement and coordinate
Education
Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Kennesaw State University
Bachelor’s Degree in Marketing
Skills
Skills
- Strong computer and analytical skills including proficiency in MS Office
- Detail oriented and highly organized
- Education or work experience associated with renewable energy and sustainability
- Proficient with standard office workstation technology, including Microsoft Office suite of software tools
- Thorough understanding and ability to apply marketing and technology principles
- Able to work effectively on a team composed of people with diverse backgrounds
- Self-starter – takes steps to improve deliverables/results without having to be asked
- Solid background in database marketing processes & systems, including campaign management and coordination
- Able to clearly and concisely explain results of complex issues to non-technical decision-makers
- Outstanding initiative and project management skills
15 Marketing & Customer resume templates
Read our complete resume writing guides
1
Customer Engagement Marketing Resume Examples & Samples
- Managing Cross Functional projects/teams 30%
- CRM Program management 30%
- HQ/Field integration 20%
- Communication 20%
- Operational or Field leadership
- Strong program/project management skills
- Credit Card/loyalty experience
- General knowledge of website, reporting and mobile capabilities
2
Customer Operations Representative, Marketing Resume Examples & Samples
- 1+ years' customer service experience in an energetic environment
- Well-organized, detail-oriented, independent worker able to multi-task and handle multiple projects
- Exceptionally strong attention to detail with a proven ability to follow through on processes to ensure activity completion and to ensure the best interests of the organization are preserved and protected
- Strong ability to write effective responses to email
- Professionalism, excellent customer service skills, and ability to establish rapport quickly
- Proficient in MS Office, including Excel, Word and Access
- Ability to work with Siebel software, Oracle RightNow Cloud Service, Oracle Financials and/or experience with SalesForce.com
3
Industry & Customer Segment Marketing Resume Examples & Samples
- Twelve months or less out of college
- Experience in related field, preferable in marketing
- Direct experience interacting with customers (i.e., Technical, Administrative, or Call Center roles)
- Knowledge of marketing principles, practices, tactics and tools
- Knowledge of industry or customer segments, offerings/strategy and demand generation program
- Excellent interpersonal skills; ability to build and manage virtual teams
4
Senior Manager, Customer Engagement Marketing Resume Examples & Samples
- Builds engagement marketing plan for cardmembers including proposing objectives and priorities to profitably improve cardmember engagement and build CRM value for TWDC
- Develops strategic approach to member engagement and partners with Senior Manager/Manager and Director to ensure that it’s consistent with other engagement initiatives
- Translates strategic initiatives to specific marketing programs to meet business objectives
- Develops campaigns and creative based on consumer insight and brand guidelines
- Works closely with Senior Manager/Manager to develop and maintain annual budget and monthly forecasts
- Sustains effective relationships with key business partners – Disney LOBs, Chase (issuer of the Disney Visa Cards), creative agencies, and other marketing vendors – directing, guiding, and/or influencing work product
- Onboarding/early activation initiatives
- Wallet share (i.e. ways to increase what cardmember spend on their Disney Visa Card) initiatives
- Management of program websites
- Development and execution of Disney Theme Park & Resorts offers intended to increase spend directly with Disney
- Analytics for all areas of responsibility
- Research to understand members and gauge program satisfaction
- Manages, works with, and measures performance of outside agencies to pre-set objectives and budgets
- Leads and manages marketing projects requiring cross-functional involvement and coordinate
- Proposes and leads process changes for cardmember engagement group
- Supports Director in preparing executive presentations of annual plans and recaps of performance against existing year plan
- 6-8 years of work experience, including 3-5 years of post-graduate school work experience
- Marketing experience in digital marketing – preferably with companies that target moms and families
- Excellent communication skills – particularly phone and email
- Marketing Strategy/Planning and Execution
5
Customer Base Marketing Resume Examples & Samples
- Bachelor’s Degree is required, Master’s Degree preferred
- 8-10 years of experience within a financial services direct mail/marketing campaign environment, with large volume and quantity of campaigns annually
- Self-directed and self-motivated
- Strong, proven leadership experience
6
Customer Experience & Marketing Performance Director Resume Examples & Samples
- Define and communicate the new Customer Experience vision by fully engaging with and inspiring direct reports, the Senior Leadership team and other key stakeholders
- Outline “the journey” to achieve the customer experience vision including key landmarks and measures of success
- Set up an extensive programme, based on evidence, research and quantitative measurement of Customer Satisfaction and NPS, and build a first-
- Hand understanding of the current customer experience as seen through customers' eyes, across all touch points
- Establish and report on the link between customer experience and revenue
- Be the voice of the customer for the business and the advocate of greater customer satisfaction
- Marketing analysis, research, customer experience, event management and marketing operations
- Outstanding analytical capabilities and knowledge of Marketing; familiar with application of statistical techniques (e.g. a/b testing, multi-variate analysis, different propensity models or regression analysis)
- Experience across the primary research skill spectrum: B2B and B2C, qualitative and quantitative. Experience of Product testing, marketing and selling research essential
- Proven experience of customer experience strategy, underpinned by research
- Passion for customer experience - analysing products, customers and market dynamics and aligning these to connect the right prospect to the right product or service
- Able to make effective, timely decisions and also empower others to do so within clear accountability frameworks
- People management
7
Director of Marketing & Customer Engagement Resume Examples & Samples
- Experienced manager who has lead teams to success
- 7 - 10 years experience in marketing
- At least 3 years of managing a global, remote team
- Skilled project manager, capable of juggling multiple priorities at once
- In-depth knowledge of Marketo (or other, similar, email service provider)
- Experience working with Desk.com (or other, similar customer service software)
- Experience working for an online service or product is a must
- Experience working for an education-focused product is a bonus
- Comfortable presenting in front of senior audiences
- Working knowledge of Salesforce is a bonus
- Ability to work with multiple remote colleagues and build strong relationships across oceans
- Located in NY, NY
8
Marketing Mngr, Customer Engagement Resume Examples & Samples
- Lead omnichannel marketing plans via direct/TCC/Customer File Growth with key Direct Business Partners
- Responsible for managing key marketing initiatives in support of Talbots CRM business initiatives
- Responsible for managing key marketing initiatives in support of Talbots Credit Card Program
- Responsible for the timely development/delivery of high impact, cost effective omnichannel marketing plans
- Develop brand strategies and plans using strong competitive, category, consumer insights and analysis
- Lead and collaborate with the cross-functional team in the development of all Brand Marketing initiatives
- Partner with key Business Partners on program analyses, insights, and go-forward recommendations
- Partners with the Creative Team to develop compelling/relevant creative
- BA with 8 years of fashion, brand, retail/outlet, advertising, digital, direct marketing experience
- Thought-leader capable of critical thinking and culturally aware with a knowledge of trends/consumer preferences
- Experience in developing/executing CRM based marketing programs in support of customer file growth
- Experience in the development/execution of advertising including both creative and media planning
- High level of accountability/initiative and agility in working with senior leadership/cross-functional teams
- Highly resourceful with excellent problem solving skills, informed decision making, effective work-flow structure
- Excellent written/oral communication and presentation skills
- Ability to work in fasts-paced environment and capable of leading other Associates when necessary
- Highly organized, thorough, detail-oriented, strong time management and ability to prioritize/multi-taks effectively
- Quantitative ability to manage budgets/analysis and derive insights from data
9
Avp-customer Experience, Marketing Resume Examples & Samples
- Develop a forward-looking customer experience strategy for the organization that is aligned to and supports TD's brand strategy. Develop a strategic roadmap, governance and guidelines to align the organization and prioritize efforts in a customer centric way
- Provide thought leadership and strategic advice to stakeholders within the business, champion the voice of the customer and act as a trusted advisor to enterprise stakeholders on customer experience
- Influence continued focus on our customer service culture by ensuring delivery of regular feedback and actionable insights, identifying gaps, key issues and opportunities to improve customer experience across channels
- Build and maintain close working relationships with key business and channel partners to understand and influence the current and future state of customer journeys. Define and deliver insight on key customer journeys generating new ideas and identifying opportunities that deliver legendary customer experiences and drive business growth. Translate the outcome of journey insights into actionable business priorities
- Facilitate a cross-business, cross channel program to identify, prioritize and drive solutioning for critical customer experiences and pain points. Influence cross-company agreement on how to deliver greatest value to customers
- Co-create and collaborate with customers, business and channel partners to design new experiences and influence existing experiences using data (e.g. LEI, customer complaints, social media) and journey insights
- Define and understand key customer segments providing behavioural and attitudinal insights to guide marketing and business decisions. Develop a scorecard to track progress against key customer segments
- Lead the creation of a customer experience performance scorecard and maintain an in-depth understanding of the impact of customer experience initiatives on key metrics/measures
- Define customer experience standards and introduce best practice (benchmarking against FI and non-FI leading practices) customer experience ideas, systems and processes
- 10+ years of Marketing and/or Customer Experience Transformation background, with deep knowledge of customer analytics, marketing and brand strategies and a demonstrated ability to apply them
- Exceptional communicator and presenter (oral and written) with ability to mobilize, inspire, and influence at all levels of the organization – a change agent
- Unwavering dedication to the development and success of customer experience
- A superior collaborator who can work cross-functionally to get things done; can build a common purpose
- Strong business acumen, ability to balance customer experience expectations with business needs
- A self-starter who proactively identified opportunities, initiatives, and projects that create value
- Able to manage and coach through; business transformation, budget, project management, developing customer experience strategies and plans, results reporting, analysis and problem solving
- Live the TD leadership profile
- Build for the future by having a vision and proactively taking action to implement it; developing tomorrow’s leaders; creating an organization that starts with the customer; building organizational capabilities today that business will need tomorrow; seeking continuous improvement; and, creating a learning environment
- Inspire the will to win by being driven to win with a passion for the business; attracting and retaining great people; bringing out the best in individuals and teams by making it fun; showing perseverance and resilience in bad times; recognizing and rewarding the contributions of others, both in little ways and more formally; and, by caring about people
- Make an impact and value speed by getting things done in a timely manner; focusing on what matters; owning results and decisions – not blaming others, knowing the business from the ground up and customer in; finding ways to outperform – not settling for average; and, delivering superior results for all stakeholders in both the short and long-term
- Influence a wide range of stakeholder and build coalition of support across the organization
10
Senior Director, Customer Advocacy Marketing Resume Examples & Samples
- Exceptional communication, networking, relationship-building and influence skills in a complex global environment
- Excellent storytelling skills – the ability to extract key “nuggets” from customer stories to show business impact in a compelling way
- Strong business acumen with keen knowledge of the market and what enterprise customers are experiencing in their Digital Transformation journeys
- Strong influencing skills and executive presence to interface with C-Level customers and internal executives. Invests in building relationships across the organization from sales, services, support and marketing
- Analytical thinker who can interpret customer data from surveys and market trends to provide insights back to the business with clear, action-oriented plans
- Recruit and lead a high-performing customer advocacy team that has strong business acumen, excellent story-telling skills, a journalistic mindset and exemplary relationship-building skills
11
Manager, Customer Engagement & Marketing Resume Examples & Samples
- Research top customer accounts by aligning with product, industry and Sales teams
- Build a strong pipeline of customer leads to fuel our customer marketing programs
- Create customer presentations to pitch co-marketing opportunities
- Develop qualifying customer stories/references to leverage in various marketing materials
- Support company events by delivering customers to showcase top customer success stories
- Own flawless execution, track and measure customer success, and report weekly metrics
- Be an effective business partner and provide consistent and clear communication
- Build and maintain strong relationships with a diverse set of internal and partner constituencies, including creative, legal, finance, support, sales and marketing experts
- Experience in developing innovative and compelling presentations
- Experience in launching new and innovative ideas with
- Experience with customer engagement; and/or agency experience
- Ability to work collaboratively across multiple business functions
- 3-5 years of experience in sales and marketing. MBA a plus
- Strong creative and relationship-building skills
- Passion for software-as-a-service, platform-as-a-service and disruptive thinking
- Excellent written, PowerPoint, and Apple Keynote skills
- Self-motivated individual capable of working in a face-paced, startup environment
12
Director of Marketing, Customer Engagement Resume Examples & Samples
- Optimize existing CRM tools and customer data to create an omni-channel customer engagement strategy
- Develop segmentation and thorough understanding of Avis and Budget customers; provide strategic recommendations on how to further engage each Avis and Budget customer segment
- Operationalize segmentation through internal and third party database and marketing tools
- Conceptualize innovative marketing programs focused specifically on customer acquisition, conversion into higher spend, and retention through a balance of keen analytics, subject matter expertise and creativity. Develop and execute on programs
- Partner with operations, customer service, sales and digital teams to develop comprehensive CRM program across all customer touchpoints
- Day-to-day management of the Avis and Budget loyalty programs. Monitor competitive and industry trends to serve as subject matter expert on loyalty marketing within the organization
- Lead continued growth of loyalty marketing initiatives in coordination with other Marketing teams
- Constantly execute reporting and analysis on all program performance, including identifying business drivers and opportunities for improvement. Regularly report results in a cohesive and consistent manner
- Minimum of 7 years’ experience in a related function
- Minimum of 5 years in a management or supervisory role
- Experience creating and managing successful enterprise-wide CRM programs; from strategy to deployment through analysis
- Extensive experience with a points-based loyalty or membership marketing program
- Experience creating omni-channel marketing programs
- Proven track record demonstrating a willingness to experiment with new concepts and approaches as well as finding creative solutions to difficult problems
- Deep understanding of how digital and physical connect for a seamless customer experience
- Strong understanding of marketing principles, including brand strategy, content strategy, and ways to influence the customer journey
- Planning skills – understanding how and when to influence customer behavior
- Leadership skills – ability to manage and develop people as well as complex processes and environments
- Development of creative briefs, marketing campaigns and copy
- Strong analytical skill set including advanced understanding of data, databases, and MS Office applications
- Requires strong aptitude for problem-solving, applying resourcefulness and creativity toward finding solutions
- Requires strong planning, budgeting, time management, organizational skills and attention to detail
- Excellent written/oral communication skills
- Ability to work with many levels of management and ability to navigate, collaborate and influence cross-functional partners
13
Marketing Associate, Customer Experience Resume Examples & Samples
- Support initiatives to drive the desired end to end customer experience. Define, implement, and continually monitor customer experience opportunities and improvements
- Support Customer Experience team in planning and executing comprehensive, multi-channel customer programs using direct marketing, product/offer strategy and testing, and strong partnership with customer service
- Develop customer lifecycle communications, ensuring strong brand presence, creativity, customization, and consistency throughout the customer lifecycle
- Manage tracking and reporting for customer programs; identify opportunities to improve and expand programs throughout the business
- Serve as liason with Customer Service, assisting with strengthening the customer experience on the phone, and ensuring alignment with all Customer Experience initiatives
- Collaborate with cross-functional groups including Sales, Operations, Technology, and Legal/Regulatory to act as the voice of the customer across business initiatives
- Coordinate customer-impacting initiatives across the company to ensure that they result in a positive experience that drives customer loyalty and retention
- Identify regional market requirements and ensure adherence within Customer Experience programs and communications
- Draft and maintain customer-facing terms of service, authorization language, and related regulatory correspondence
- Establish and maintain relationships with external partners, specifically email and research vendors. Manage program execution, day to day operations, and troubleshooting
- Exceptional creativity and conceptual thinking skills that are supported by a process-oriented analytical skill set
- Excellent quantitative and analytical abilities with experience tracking and measuring programs, drawing conclusions, and implementing action plans
- Strong interpersonal relationship skills; resilience and tenacity to juggle multiple competing interests and drive to a resolution
- Desire for constant improvement
- Superior attention to detail, organization and time management skills
- Superior written and oral business communication skill
- Ability to multitask and work successfully in a matrix organization with competing priorities
- Ability to work successfully with ambiguity and deliver quality solutions
- 3-5 years experience in marketing, communications, or related field
- Experience with existing customer programs strongly preferred
- Experience with subscription-based industry (electricity, cable, internet, etc.) a plus
- Experience managing and/or partnering with Email Service Providers a plus
14
Senior Manager, Customer Engagement Marketing Resume Examples & Samples
- Own creation and execution of integrated marketing and communications plans across multiple channels (e.g., email, on-site, social) for Amazon Echo
- Lead a cross-functional team from multiple business groups and functional areas to deliver high impact programs/projects
- Own the analysis, reporting, and optimization of our engagement marketing channels
- Identify best practices and author playbooks to drive a best-in-class experience across all touch points with a customer
- 10+ years of relevant work experience in e-commerce, online merchandising and consumer marketing/sales
- Bachelor’s degree is required; Masters Degree preferred
- Significant experience in successfully taking ownership and delivering results in a fast-paced and dynamic business environment
- Demonstrable relevant professional experience in customer relationship marketing, including experience in the areas of email, social, viral and buzz marketing
- Strong leader with excellent verbal and written interpersonal skills; ability to work successfully with and influence all levels across Amazon
- Self-motivated and comfortable working independently with minimal supervision
- A demonstrated history of success in data intensive quantitative analysis and recommendations. Ability to use data and metrics to back up assumptions and concepts
- Ability to leverage insights (qual and quant) to design and implement innovative engagement programs
- Masters Degree in a related field
15
Customer Account Marketing Resume Examples & Samples
- Support the creation of effective account strategies and plans for specific CUs/accounts located in Mumbai to accelerate adoption
- Contribute to the high-performance marketing culture
- Participate in sales account planning to capture insights on sales ambitions
- Contribute to the analysis of key customer stakeholders preferences regarding areas of interest and preferred communications channels
- Activate customer engagements for impactful customer experiences within specific CUs/accounts, such as support the execution and follow-up of the global marketing campaigns around the customer journey ensuring collaboration between sales and marketing
- Provide input on CUs/account marketing content needs to global point of contact
- Execute customer specific events, workshops and activities based on global campaigns activation plans
- Support the lead generation process with specific CUs/account together with the demands operations team
- Input to activation success and suggest needed changes
- Ericsson Knowledge
- 12+ years of related experience
- Experience working in a dynamic and fast moving environment
16
Marketing Specialist for Product & Customer Experience Resume Examples & Samples
- Lead and contribute to new consumer card product design and development as well as create and execute against existing product engagement optimization strategies
- Support the marketing and project life cycle from strategic planning to implementation for consumer cards
- Design premium and best in class customer experiences through the delivery of product benefits and creating unique and high quality lifestyle offerings
- Collaborate with significant external business partners to drive common goals and objectives in the premium lifestyle consumer segment
- Partner with external agencies to create customer communications, creative briefs, and marketing plans
- Collaborate with various functions across a global organization on marketing campaigns and product offerings; including Operations, Compliance, Risk, Finance and Legal teams
- Lead product education across the customer-facing groups within the organization
- Support the budgeting process and ensure delivery of all marketing strategies as planned
17
Marketing Specialist, Customer Advocacy Resume Examples & Samples
- Management and scaling of the Marketo SMB customer advocate program, including sourcing new advocates, creating mutually beneficial customer relationships, and fulfilling reference requests across Sales and Marketing
- Management of customer content lifecycle, from sourcing, to story development, to distribution and maintenance
- Support of key deliverables and initiatives that involve highlighting customers, including Customer Success section of the website, presentations, definitive guides/eBooks, and more
- Collaboration with corporate communications to make our client companies, and the marketers who work there, heroes through PR, social media, speaking opportunities, and awards
- Management of customer participation across all facets of marketing, including speaking at in-person and virtual events, references for analyst relations, Marketo reviews on review sites, and more
- Creation and refinement of customer advocacy processes and deliverables to ensure program can scale and to maximize the effectiveness and quality of assets created
- Tracking and measurement of key customer advocacy success metrics
- Bachelor’s degree, with emphasis in business, marketing, or related field; MBA a plus
- 2+ years of customer facing experience in sales, customer success and/or marketing, experience in advocacy programs a plus
- Strong cross-functional stakeholder communications and engagement
- Strong relationship-building skills with customers
- Strong abilities in program development and management. The successful candidate can creatively address customer marketing programmatic needs and can show measurable results
- Flexible, can-do attitude, with ability to thrive in highly dynamic environment
18
Senior Marketing Customer Intelligence Engineer Resume Examples & Samples
- Lead Business Intelligence team for Amazon SnS initiatives in the EU
- Own demand generation analytics and reporting which includes proposing, driving creation of and managing metrics and analyses that monitor and improve marketing effectiveness
- Develop and execute standardized reporting and analysis to improve customer behavior knowledge. Retrieve and analyze complex and large data sets to provide insights on customer life cycle and customer engagement. Analyze historical data to identify significant trends and drivers
- Establish scalable, efficient, automated processes for large scale data analysis
- Support critical decision-making processes of the International Amazon SnS team
- Perform comprehensive analysis to support ad-hoc reporting requests
- Develop and maintain predictive models for customer attrition and upsell
- Develop A/B test scenarios and monitor results of customer engagement initiatives. Propose recommendations based on the analysis of those results
- Provide support for new functionalities and product launches. Assist in the definition and delivery of a marketing strategy for these new releases
- Work closely with the Consumables Programmes BI team in Seattle
- Have the obsession to drive a better customer experience through everything that we do here at Amazon
- Bachelor's degree in Mathematics, Engineering, Statistics, Computer Science, Marketing or Finance, MBA preferred
- Several years of experience as a BI Engineer, Business/Financial Analyst or Systems Analyst preferably in an internet-based or a retail company with large, complex data sources
- Proven analytical and quantitative skills, ability to use hard data and metrics to back up assumptions and concepts
- Advanced SQL writing skills and solid experience with Excel and working with databases
- Expert understanding of best practices to handle extremely large volume of data
- Ability to create extensible and scalable data schema that lay the foundation for downstream analysis
- Experience in designing and implementing custom reporting systems for business teams
- A clear passion for learning new BI skills and techniques independently and continuously
- Excellent oral and written communication skills and an ability to influence others internally and external
- Strong ownership and bias for action; ability to internalize goals and work independently to create appropriate action plans for those goals
- Strong problem-solving skills; ability to analyze issues and create appropriate tactical plans
- Meticulous attention to detail: ability to juggle many tasks in parallel without lowering your quality bar
- Experience working in a lean, successful start-up or on a new product team where continuous innovation is desired and ambiguity is the norm
- Experience with the following is a plus: OBIEE, Looker, Tableau, Cognos, Microstrategy
19
Marketing & Customer Experience Manager Resume Examples & Samples
- Optimize the on-site customer experience in the assigned category and innovate on ways we can better serve our customers
- Partner with Marketing Leadership to drive aspects of a holistic go-to-market strategy for the Audio & Accessories Category
- Work with manufacturers to develop and sell brand marketing plans
- Partner with merchandising teams to develop creative positioning for online assets
- Work closely with other cross functional teams to bring new initiatives to market
- Plan, coordinate, and execute email campaigns and merchandising initiatives, testing and measuring different approaches to messaging, presentation, and targeting those which drive the best results and response
- Review and update category site content that may be part of various category pages, brand stores, and boutiques
- Bachelor's Degree from 4-year university
- 3+ years of experience in marketing and e-commerce merchandising with executing highly visible online customer experiences
- Demonstrated experience using analytical tools to measure performance, determine improvements and innovations, and make adjustments accordingly
- Experience communicating and presenting to various roles within an organization
- Aptitude for being organized with flexibility to deliver results in a fast-paced environment
- Ability to influence multiple stakeholders and lead cross-functional projects
- Superior communication and analytical skills, including strong ability to identify and solve ambiguous problems
20
SPM, Esbriet Marketing Key Customer Resume Examples & Samples
- Leading initiatives with Thought Leader Liaisons to identify and address opportunities for medical education and to identify possible TL engagement opportunities
- Leading the planning and development of branded educational programs to support diagnosis and management of IPF for Pulmonologists
- Partnering with HCP thought leaders to address unmet needs for medical education and to develop learning resources
- Guiding the implementation of effective and compliant programs to gain thought leader insights, including liaising with vendors, administration of programming, and communicating with internal teams for effective execution of programs
- Collaborating with multiple cross-functional partners including: PRC, legal, regulatory, medical affairs, corporate compliance, IT, ad board services, and though leader liaisons
- Developing and delivering presentations as needed to commercial management and other internal groups
21
Marketing Analyst, Customer Audience Resume Examples & Samples
- Provide data analysis for the marketing department
- The Marketing Analyst will perform analyses to advise the various website marketing groups, help train Omniture users from other branches of the company, help maintain our Omniture implementation, and aid in test creation and results tracking
- The Marketing Analyst will learn and apply new skills as required to ensure the future success of the company
- Perform other duties as required and assigned by manager and upper management
- Knowledge of SQL, Omniture, Microsoft Excel, and statistical analysis methods
- SPSS, SAS, R, HTML and SQL skills are a plus
22
Teamlead Define bei Customer Development Marketing Resume Examples & Samples
- CDV is doing business with Options & Upgrades (O&U) into the installed base of the DI Business Lines (BL) MR, CT, MI, SY and the AT BLs CA, IR, SU. CDV Marketing in general covers the processes of Outbound Product Marketing, Inbound Product Management (Define) incl. Pricebook, and Marketing Communication
- The CDV Marketing Define Teamlead is responsible for heading the Define team under CDV MK,
- In this role you will manage a team of 3+ Product and Pricebook Managers
- You will align with Define Heads of CDV relevant BLs on future roadmap strategy and portfolio development for Options & Upgrades
- You will drive new projects on enhancing CDV portfolio and business potential modeling
- The role as Define Product Manager includes the stimulation and generation of new product ideas for the upselling portfolio in AT
- As part of your activities you will position market requirements for Options & Upgrades in the PLM process
- You will also support and improve the set-up and execution of CDV relevant reporting and processes
- You have successfully completed a university degree in Engineering, Science or Business
- You possess at least 8 years of working experience within the healthcare area or Siemens Healthineers
- You have a good understanding of the Siemens Healthineers portfolio and the healthcare systems as well as of workflows and processes of medical service providers
- You have a general understanding of clinical service lines (oncology, neurology and cardiology) and profound experience in Define Product Management and business case development
- Furthermore you have knowledge about project and process management
- You have very good communication skills and you speak English fluently
- To complete your profile you are assertive with an entrepreneurial spirit, result and quality oriented, a strong collaborator and networker, as well as a team player with customer focus
23
Customer Journey Marketing Executive FTC Resume Examples & Samples
- Experience of delivering complex digital projects x platforms
- Building and implementing consumer user experience plans
- Delivering eCRM plans
- Building or refining complex app's
24
Marketing Customer Management Director Resume Examples & Samples
- Strong ability to problem solve across different businesses & operating models in support of different channels
- Global acumen & breadth of portfolio knowledge
- Strong ability to inspire and influence internal and external senior leaders
- B.A or B.S. coupled with 8+ years of marketing experience. MBA and consumer-packaged goods, retail, or foodservice experience preferred
- Strong knowledge/expertise of consumer marketing, insights, brand & portfolio strategy and project management
- Customer management experience and/or proven ability to inspire trust and influence senior stakeholders
- Knowledge/expertise/aptitude in creative agency management and ability to mobilize a diverse team of internal and external constituents
- Experience in international markets is a plus. Global mindset is a must!
- Strong analytical background and experience with syndicated data (i.e. IRI/Nielsen, Spectra, CREST, etc.)
- Previous food service or CPG marketing is preferred
25
Senior Director of Brand & Customer Experience Marketing Resume Examples & Samples
- As Senior Director of Brand and Customer Experience Marketing you will report to the SVP of Healthcare Marketing of Nuance. In this hands-on leadership role you will build and drive brand marketing campaign initiatives, continually improve the customer experience across the organization, help drive pipeline analytics to grow the business, and partner with a line of business representing all marketing capabilities
- Create and manage brand strategy and strengthen market credibility & visibility by telling our healthcare story while furthering brand recognition and awareness of Nuance Healthcare solutions
- Establish thought leadership content and presence to establish Nuance as a trusted educator in the healthcare market space
- Own brand positioning, messaging, and design, global events, thought leadership, brand guidelines and manage all third party vendors to meet brand standards
- Champion a Market-Oriented Culture
- Create programs to identify and nurture customer advocates including a reference program, on-line communities, and user groups
- Steward the customer experience across the organization by mining the voice of the customer, identifying highest priority areas for improvement, and leading the charge to improve the customer experience
- Build a collaborative & comprehensive marketing and communications strategy to support the brand and customer experience initiatives
- Be the marketing partner for a specific Line of business to understand their strategy and help leverage all marketing capabilities to drive the growth agenda
- Provide analysis of pipeline trends and work in conjunction with marketing operations to drive programs and actions that will promote pipeline effectiveness and growth
- Lead a team of brand stewards, customer experience advocates, content managers and other types of marketing specialists
- 15+ years of marketing experience in the Healthcare, B2B SaaS, internet or analytics world (ideally in a $500M- $1B enterprise-focused company); at least 5 years of marketing leadership experience
- Experience growing a global healthcare brand and demonstrated results of improving the client experience. Reference program experience a plus
- Experience marketing to executives (CXOs), top agencies, top hospital systems
- Hands on experience with thought leadership creation, messaging/ positioning, social marketing, campaign design
- Polished communicator
- Ability to lead cross-functionally in a global environment
- Strong creative, strategic-thinking, analytic, organizational and personal skills
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Customer Segment Marketing Associate Resume Examples & Samples
- Support development of acquisition offers and pricing
- Manage integration of pricing into the system and QC process
- Work across functions and channels to ensure a consistent, targeted customer message
- Lead development and implementation of efforts of new products and offers by interfacing with the appropriate support groups
- Lead special projects to address pressing business needs
- Identify opportunities for improvement and engage in cross-functional initiatives to drive improved performance
- Strong computer and analytical skills including proficiency in MS Office
- High integrity, energy, enthusiasm and tenacity
- Finance experience a plus
- 2+ years work experience required, preferably in the deregulated energy market. Marketing, consulting, or strategy experience is also preferred
27
IT Marketing & Customer Insights Service Owner Resume Examples & Samples
- Experience in Big Data Technology (Cloudera/Hadoop, Cognitive Computing platform, BI platforms etc)
- Proven experience in building high performing organization
- Ability to lead and thrive in fast paced, ambiguous environment
- Proven success influencing senior Sales & Marketing stakeholders to define and shape strategy that drives transformative improvements
- Track record creating joint KPIs with key customers and delivering measurable/verifiable results per stated, shared business goals
- Strategy to Action - demonstrated ability to successfully lead and execute to a strategy /committed roadmap
- Proven experience successfully leading and influencing cross-org/global teams
- Proven experience understanding and optimizing business process
- Excellent oral/written communication and presentation skills at all levels of the organization
- AGILE development methodologies and PLC Experience
- Exposure to Service Management using IT Service Management/ITIL approach
- 10+ years leadership /management experience
- SMG / IT experience/acumen/network a plus
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Director of Customer Lifecycle Marketing Resume Examples & Samples
- 10+ years of related marketing experience, preferably in customer relationship management but could also be in strategic analysis/project management
- Strong analytical skills – ability to use reporting and analysis to glean insights, tell a story and drive decision-making
- Strong targeting and segmentation skills – ability to use data and insights to develop targeting and segmentation strategies for marketing campaigns
- Ability to develop multi-channel direct marketing campaigns from concept through execution and reporting
- Advanced proficiency with Microsoft Office products including Word, PowerPoint, and Excel
- Familiarity with campaign management tools
- Bachelor degree in Marketing, Business or related field of study
29
Customer Segment Marketing Associate Resume Examples & Samples
- Acquire new retail sales relationships for implementation by Green Mountain Energy and other NRG retail affiliates
- Manage prospect pipeline and generate regular progress reports
- Perform market & competitive analysis
- Provide background to support determination of best fit with NRG Retail organization
- Maintain high-level contacts with existing partners to reinforce business relationships, handle escalated issues, identify opportunities to enhance performance, manage costs, and expedite contract renewals
- Handle administrative steps to ensure successful ongoing inter-company operations including scheduling, reporting, and compensation
- Develop strategic account plans in order to create sales plans yielding profitable account development and growth
- Evaluate and track sales program performance
- Optimize channel and product mix to achieve net new residential customer adds (drive new connections, reduce disconnections), revenue per customer, and optimal cost-per-acquisition targets
- Lead channel marketing organization to develop tools and information required to support efforts to increase sales
- Drive the development of sales tools including product launches, marketing tools, and sales training activities that will enhance overall effectiveness of the sales channels
- Work with sales managers to develop business plans including sales projections, systems requirements, training specifications, staffing plans, presentation flows and scripting
- Monitor for compliance with PUC and FTC regulations
- Increase consumer awareness by developing and managing co-marketing plans
- Develop and manage relationships with strategic partners to shape marketing programs to promote products from Green Mountain Energy and other NRG Retail affiliates
- Leverage Green Mountain Energy resources such as commercial rooftop solar and Sun Club philanthropic relationship to enhance programs and gain access to C-suite contacts at high-value prospects
- Work with marketing managers and determine optimal marketing-integration opportunities
- Work with Sales team and develop local marketplace initiatives and promotions to build brand development and maximize brand performance
- Create and communicate annual promotional calendar to Sales team
- Drive account profitability through budget management, cost-of-acquisition analysis, and sales forecast planning
- Work with analytics team to handle monthly accruals
- Monitor and control program analysis
- Ensure product pricing is up-to-date and relevant
- Determine best product assortment for partnership
- Participate in annual sales planning process
- 3-5 years in business development, account sales and/or marketing
- Business development experience
- Education or work experience associated with renewable energy and sustainability
- Solid background in database marketing processes & systems, including campaign management and coordination
- Thorough understanding of direct marketing process flow; able to identify needs/gaps and formulate solutions
- Outstanding initiative and project management skills
- Self-starter – takes steps to improve deliverables/results without having to be asked
- Thinks creatively, works independently, handles multiple, concurrent assignments effectively and makes timely decisions; ingenious problem-solver in face of time and resource constraints
- Approaches issues and problems through teamwork and collaborative efforts
- Listens and accords respect to divergent points-of-view
- Able to work effectively on a team composed of people with diverse backgrounds
- Superior written and oral business communication skills
- Able to clearly and concisely explain results of complex issues to non-technical decision-makers
- Proficient with standard office workstation technology, including Microsoft Office suite of software tools
- Position can be based in Houston, Philadelphia or New York City
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Director of Marketing, Customer Segments Resume Examples & Samples
- Master deep understanding of target markets. Be the expert for industry trends, business drivers and competitive forces
- Establish all customer segment group research including extracting customer data and analyzing profiles to determine market segment requirements
- Identify micro-segmentation opportunities and tactics whenever relevant
- Develop targeted product offerings or marketing campaigns based on customer profiles
- Establish customer-product matrix
- Provide information to Sales and Awareness marketing teams to assist in the promotion
- MBA required, with 15+ years of marketing experience
- Track record of customer-centric marketing success
- Previous history of managing team of high-performing individuals
- Ability to implement strategies, while educating others
- Well-organized, results-oriented self-starter
- Comfortable working autonomously and collaboratively
- Proficient at managing ambiguous situations
- Passion to serve as change agent
- Creative & not afraid to take risks, try new things
- Desire to establish relationships with cross-functional teams, internally & externally
- Ability to travel 50%. Travel is across offices and in-field time to better understand our various customer segments
31
Customer Experience Marketing Associate Resume Examples & Samples
- Working in a multi-national company
- Working in a team environment
- English is required , Spanish is a plus
32
VP of Marketing & Customer Experience Resume Examples & Samples
- Inspires, guides and leads a team of marketing professionals, from developer to managers to strategic planners, to unleash the best customer-centric ideas as well as tapping into the new innovations of marketing and developing a positive employee brand culture
- Establishes metrics for each stage of the relationship with customers as well as a voice of the customer competency in the organization including a united platform for understanding and putting into place the correct action of insights. This includes creating accountability around data and metrics that are relevant to the customer and business. These metrics are leveraged to optimize the experience and continue to generate customer growth
- Generates cross-company agreement on delivering value to customers by defining what the customer values, where to make marketing investments for the highest-impact and value of the overall experience that benefits the business
- Communicates the marketing process across the organization and works with sales, product/technology, talent, and other departments to ensure they are kept abreast of changes and opportunities to work better together on the brand and/or customer experience and/or marketing
- Owns the full customer journey, including omni-channel marketing campaigns, and collaborates across specific touch-points to ensure a seamless hand-off of the experience
- Works and develops strategic partnerships that support our brand equity and amplify our message
- The VP will have complete ownership over G Adventures brand and marketing communications activities across the customer journey
- Manages the overall marketing budget, the approval of programs and provides reoccurring reconciliation and variance reports. The goal is to optimize marketing spend to deliver the optimal customer experience to generate growth
33
Marketing & Customer Insights Resume Examples & Samples
- Ability to structure problems into a data / analytics plan and execute
- Hands-on creation of time-series models as well as familiarity with cross-sectional approaches
- Ability to partner with a cross-functional team of technical and analytical partners
- Possible engagement with Adobe Marketing Cloud teams to evolve capabilities within the products
- An understanding of effective visualization techniques for complex concepts or a background in visualizing “big data” use cases
- 7-9 years demonstrated experience in statistical model development and analysis
- Direct experience leveraging big data analytics platforms
- Familiarity with a host of semantic layer tools (e.g. Scala, R, Python, SQL etc.)
- Experience in machine learning tools and techniques
- Experience developing and working on larger scale analytics / big data implementations
34
Marketing & Customer Analytics Resume Examples & Samples
- Ability to structure problems into an analysis plan and execute
- Effectively communicating complex concepts to stakeholders and partners
- Engagement with Adobe Marketing Cloud teams to evolve attribution capabilities within the product based on existing customer implementation
- Hands-on delivery of cross-channel media performance analysis, as well as business insights
- Partner with the functional marketing teams to drive marketing / campaign optimization capabilities from analytics outputs
- 5-7 years demonstrated experience in B2B marketing analytics
- An understanding of Lead Management and B2B flows
- Experience with cross-channel media attribution / performance analysis a plus
- Ability to write SQL, or familiarity with other semantic layer tools (e.g. Python, etc.)
- 1+ years working with some marketing automation / analytics tools (e.g. Adobe Marketing Cloud)
- Thorough understanding of B2B marketing processes
- Good time management skills and communication skills
- Track record of consistent delivery and execution
- Exposure to cross-channel attribution and lead management
- Deep understanding in one or more marketing channels (e.g. web, mobile, display, search)
35
Marketing & Customer Insights Analyst Resume Examples & Samples
- Work closely with the Customer Insights Manager to build North America’s marketing insights capabilities
- Provide qualitative and quantitative analysis and insight to inform business strategy, marketing and brand strategies, digital marketing content, customer communications, ecommerce platforms, and service launches
- Provide market intelligence to support effective decision making throughout the organization: Customer insights, market growth, market trends and market share analytics
- Synthesize data and analysis into impactful, action oriented reports for internal stakeholders
- Able to communicate key findings and insights to senior stakeholders
- Monitor progress of key deliverables and report on key metrics
- Successful track record in an analytical role providing insights and recommendations based on the
- SQL able to create and modify basic queries
- Experience with any of the following languages: MariaDB, Python, Pandas or R languages
36
Manager, Marketing & Customer Experience Resume Examples & Samples
- Leading the customer experience survey program at Sunrise; managing the survey administration, analyzing results and championing action plans throughout the organization to realize improvements
- Collaborating with business leaders from different functions across Sunrise to refine operational standards and introduce new programs to drive a positive customer experience for residents and their families
- Building strong relationships with customers through engaging campaigns to benefit brand equity and increase referrals
- Building relationships and acting as strategic advisor by providing ongoing internal communications support, including: planning, messaging, and various writing assignments. Represent the Sunrise brand and culture in all communications
- Assessing effectiveness of various internal communications channels on a continuous basis and help to improve strategy and tactics that drive team member engagement and awareness of company initiatives
- Partnering with all members of the Marketing team – both traditional and online – to develop, implement and execute marketing initiatives including campaigns, events, corporate social responsibility and sponsorships
- Measuring and analyzing the impact of marketing and communications activities to ensure successful outcomes, enact changes, where appropriate, and set future direction
37
Head of Customer Base Marketing, BT Mobile Resume Examples & Samples
- Identifies the changes needed to BT’s or external suppliers capability to effectively deliver against their plan
- Working with the relevant owners of these areas, builds effective plans to fill these gaps
- Thinks pragmatically about the range of solutions that could fill these gaps
- Compiles business cases for filling these gaps and uses existing BT processes where appropriate to seek funding or resource
38
Marketing & Customer Resume Examples & Samples
- Required: strong Word, Excel and PowerPoint skills, attention to detail, good written and oral communication skills, and strong analytical capabilities and interest
- Required: ability to work independently and self-starter
- Required: Completed sophomore year or more
- Preferred: Social media knowledge
- Preferred: Marketing, Business, or Research major
39
Customer Success Marketing Specialist Resume Examples & Samples
- Develops high quality Customer Success marketing assets and collateral for internal and external sales kits and marketing campaigns
- Ensures marketing collateral meets PTC branding guidelines
- Develops creative marketing assets including videos, infographics and ebooks for thought leadership and marketing campaigns
- Ensures a regular web and social media presence to advance thought leadership and lead generation
- Executes in a cross-functional manner building effective relationships with key stakeholders including the wider Customer Success marketing, PTC.com team, social media and creative agency
- 2-4 years of experience in a marketing role developing marketing assets and digital marketing campaigns
- Bachelor’s Degree and 2-4 years of relevant experience
40
Demand Generation & Customer Experience Marketing Resume Examples & Samples
- Lead and manage a multi-disciplinary team of engineers, ux, digital marketers, and vertical markets experts with a strong vision and culture of feedback. Hire the best and enable people to do the best work of their careers
- Build, manage and optimize Splunk.com and all other customer facing web assets with an extreme focus on UX and customer acquisition for both click-to-cash and b2b lead-gen
- Define and orchestrate all online marketing, acquisition, and global campaigns efforts across global marketing channels including web, SEM, Paid Social, webinars, email, BDR/SDR and more in partnership with PMM and field marketing
- Lead a cross-company Customer Experience effort to create the best, highest velocity experience for customers to find, try, buy, and expand their usage of Splunk
- Create vertical oriented content and demand generation for targeted verticals including Financial Services, Healthcare, and Public Sector
- Regularly measure, optimize and report out on key digital demand generation efforts to demonstrate material contribution to global pipeline generation
- Establish quantitative and qualitative means to assess and measure the success of customer experience efforts and demand generation strategies, tactics and programs
- Work cross-functionally and cross- culturally to identify company goals, objectives and benchmarks for customer conversions and advocacy
- Collaborate closely with talent acquisition team, to recruit and hire new team members
- Contribute to the growth and profitability of the company by ensuring high customer satisfaction rates, creating repeat customers, and creating efficiencies
- Experience generating demand at B2B enterprise software company (preferably SaaS)
- Design, Build, and Optimize Websites and acquisition strategies - expert understanding of SEO, SEM, Google Analytics, Salesforce, and other key web technology
- Designed and executed complex, global, multi-language and cross channel marketing campaigns
- Demonstrated experience directing and training BDR/SDR’s
41
BB Customer Engagement Marketing Exec Resume Examples & Samples
- Manage and implement customer lifecycle communications including on-boarding, engagement and retention
- Deliver engagement tactics including trigger-based email communications to subscribers, display advertising and social media
- Working with the Customer Success, Data and Research teams to identify needs of different customer segments and market relevant content, site tools and functions to users accordingly
- Develop self-serve materials, blog content and web pages to help customers learn more about FT products
- Liaise with data team to use behavioural data to drive engagement then build automated and triggered email campaigns working with our in-house email platform and the CRM Campaign Executive
- Implement A/B split tests, analyse the results and optimise campaigns/programmes
- Use social media to engage users off site and drive traffic on FT.com
- Manage the end-to-end process of projects, from copywriting, working with agencies, defining contact lists and sending emails
- Measure and report on the impact of campaigns on customer engagement and retention
- 3-5 years working in a digital marketing role
- Well versed in building email and online campaigns
- Experience of content marketing and other engagement tactics
- Comfortable with data and analyzing campaign results in Excel
- Ability to work collaboratively across multiple teams and manage key stakeholders
- Digitally savvy and understands how to use social media
- Strong project management skills with a keen focus on dates, deliverables and budgets
- Good copywriting skills and experience of working with 3rd party suppliers
- Effective communication skills and evidence of working collaboratively to achieve results
- Experience using HTML
42
Marketing & Customer Experience Specialist Resume Examples & Samples
- Excellent communication and interpersonal skills for interaction with others at all levels with the organization
- Strong commitment to customer service is critical for success in this position
- Ability to work effectively with others
- Self-starter; committed to excellence: accuracy in work and attention to detail
- Overall understanding of current PolyVision business and products coupled with the ability to learn future technologies
- Ability to analyze situations and solve problems, calmly, effectively, efficiently and professionally
- Must be familiar with the culture and needs of the architect and design community
- Marketing communication skills including: understand branding, gather relevant competitive information, assist with concept development, copywriting, layout, proofing
- Bachelor’s degree in marketing communications or design
- Minimum two years of marketing or design experience in a corporate or related field
- Experience in a customer-facing role, a plus
- Proficient in Word processing software, PowerPoint, Excel, Adobe InDesign and Adobe Illustrator
- Ability to learn CRM software (Salesforce)
43
Customer Engagement Marketing Director Resume Examples & Samples
- As a key member of the Customer Engagement team, you will work closely with your Customer Outreach and Customer Advocacy colleagues and the wider Key Account programs to:Understand individual customer strategy, challenges and aspirations
- Influence and learn from a defined set of customer stakeholders
- Define a customer engagement strategy and marketing plan
- Build long-term mutually beneficial relationships based on joint understanding and trust
- Co-create our future business capability together in line with our Strategic Cloud, Business Transformation and Digital Innovation perspectives
- Inspire them to think and feel positively about Oracle and do things differently with us
- Lay the foundations for becoming a strong advocate of the Oracle brand
44
Marketing Customer Plan Manager Resume Examples & Samples
- Act as the front-door to Marketing for colleagues around the Sainsbury’s business, receiving requests for marketing support and other marketing queries, reviewing these against our marketing and channel strategies and priorities / marketing disciplines and, where appropriate, handing over to the relevant Marketing team or process (e.g. MARs forum, Brand Clinic, Customer Data Governance, broader Customer Planning team, other Marketing subject matter experts)
- Use judgement and understanding of our marketing strategy, priorities and areas of expertise to decide when such requests/queries should be explored further (and by who), and when they should be closed down. In the case of the latter, provide clear and rationalised direction to stakeholders, protecting and enhancing Marketing’s reputation across our stakeholders
- Where appropriate, represent Marketing in its broadest sense on key steering groups, working groups and forums (to be agreed on a case-by-case basis, based on remit of project)
- Provide ongoing support for the synergy trials (and future roll-outs) with respect to Argos and Habitat, acting as the front-door for these requests, owning discussions with key stakeholders and facilitating decisions regarding the nature, scale and feasibility of Marketing support
45
Senior Manager, Customer Journey Marketing Resume Examples & Samples
- Providing comprehensive and integrated client marketing support for business and retail marketing initiatives
- Ensuring consistency and alignment across marketing programs and initiatives
- Supporting dynamic corporate and business goals and objectives through efficient budget and resource management
- Collaborate with and, in some cases, lead cross-functional teams to develop and execute marketing strategies
- Work with business and marketing partners to evaluate marketing opportunities, develop recommendations and implement client marketing communications across multiple marketing channels (both digital and print)
- Manage day-to-day interactions with Agency Partners to lead the creative development of client marketing communications
- Report on marketing’s progress and socialize program results/learnings/implications with partners and senior leadership
- Excellent marketing program management skills, with demonstrated ability to effectively manage multiple projects simultaneously to successful execution
- Attention to detail, and the ability to work efficiently to meet tight deadlines
- Ability to apply problem-solving skills to deliver sound marketing recommendations that drive business results
- Strong written and verbal communication skills to effectively work with business and marketing partners, and report out on marketing program status
- Leadership and relationship-building skills, including the ability to build consensus with key partners, work effectively in a cross-functional/highly matrixed organization, and manage by influence
- Sound judgment, planning, marketing management and organizational skills
- A ‘can-do’, results-oriented approach
46
Marketing & Customer Experience Manager Resume Examples & Samples
- Develop and implement competitive strategies, initiatives and annual marketing plans to support the UK&I business objectives, for instance competitive displacement and growth initiatives
- Monitor strategic marketing performance and support strategic marketing decisions
- Support the evaluation of key marketing investments and activities
- Support the analytical and performance input into strategy reviews
- Provide timely and accurate analytics reports in support of strategy development and implementation activities
- Lead and manager a 5 year brand planning process and ensure translation into short-term plans
- Identify and recommend relevant interventions, underpinned with insights from internal performance information and variation
- Working with UK&I General Manager, Business Unit Sales Directors & Product Managers create, develop and execute a Marketing Plan to support the UK&I Growth Plans
- Coordinate and collect information on competitors and market e.g. financial performance, product offering, market share and sales activity and review on an ongoing basis. (Market Modeling)
- Where required and as appropriate select and work with 3rd parties to determine market dynamics, industry trends, etc. providing insight for planning activities
- Based on above, provide support to business leaders by way of analysis, trends etc. determining focus areas supporting country growth initiatives and objectives
- Managing the Marcomm’s budget, including liaising with Finance, maintain and monitor budget spreadsheet, approval of spend prior to it happening and signing off invoices
- Working with the General Manager/BU Sales & Marketing Directors to
- Educated to HNC and/or Degree level in Marketing or Business Management discipline or equivalent, desirable
- Experience of operating within Marketing, Strategic Marketing Analyst role, advantageous
- Background and experience in a technology driven organization in sales, planning, marketing or corporate communications
- Experience of developing successful cross functional relationships internally, within a matrix organization advantageous
- Demonstrable analytical skills, essential
- Demonstrate good communication skills, both verbally and in writing
- Experience of using standard business reporting tools and CRM systems
- Ability to travel in order to fulfill the needs of the role, essential
- English fluency to business standard essential
- Computer literacy essential with proficiency in Microsoft Office applications [Excel, Work and PowerPoint] essential
- Demonstrates the Emerson Values
47
Director of Customer Engagement Marketing Resume Examples & Samples
- Responsible for managing the direct marketing efforts for the Company’s retail and e-commerce businesses. Develop marketing plans, strategies, initiatives and campaigns that focus on building our relationship with our customers
- Partner with team and cross-functional partners to develop and execute programs that promote customer loyalty and re-engage lapsed customers
- Lead segmentation, targeting and the build of personalization capabilities across email, site, direct mail and media
- Leverage and build on our current customer database to drive highly-customized and real-time communication strategies
- Develop projected sales and performance forecasts, manage the budget and make ongoing recommendations for improvement and optimization
- Partner with creative team from initial brief to in-market
- Work with digital and print operations teams to bring campaigns to market with high quality
- Partner with CRM, Insights and Analytics teams to develop and maintain detailed monthly and quarterly metrics reports of all programs, analyzing the key components of each campaign, including vehicles, offers, messaging and creative
- Create a formal process to analyze, update and share data findings with team, senior management and cross-functional partners on all KPI’s
- Partner with Director of Loyalty Marketing to ensure loyalty program messaging and strategies are integrated into strategy
- Passion for marketing with 10+ years of experience in direct marketing and digital marketing
- Strong direct-to-consumer experience, retail a plus
- Must be proficient in Microsoft Excel, PowerPoint and Word with strong presentation and story-telling skills
- Strong analytical skills, with ability to synthesize and analyze data, draw conclusions and develop actionable recommendations
- Strong project management and planning skills, with ability to manage, prioritize, multi-task and thrive in a fast-paced, high-growth environment
- Strong relationship skills and ability to work across cross-functional teams
- Extremely proactive, naturally inquisitive, with desire to continuously improve current business practices/processes
- Creative, flexible and innovative
48
Customer Engagement / Marketing Executive Resume Examples & Samples
- Manage delivery of engagement and retention campaigns for existing subscribers. Allocate budget and effort based on strategic priorities and value to the business
- Ensure that Omni-channel, integrated campaigns (print and digital) are produced, prioritised and implemented effectively, working collaboratively with all teams within Sales and Marketing—including Campaign Execution and creative agencies-- across the wider business so that customer engagement is optimised in quality and value terms
- Deliver targeted improvements in customer engagement and retention. Manage the reporting of KPI and other indices as per set criteria, on a daily, weekly, monthly basis
- Deliver targeted revenue, behavioural, and ARPU growth objectives. Oversee the reporting of revenue against budget and forecast, on a daily, weekly, monthly basis working with the Audience and Analytics teams
- Work with Senior Engagement and Retention manager to develop and embed a customer lifecycle management approach to sustain habitual consumer behaviour and ultimately drive incremental value to the business
- Build customer management and reporting capabilities around the lifecycle that enable execution, assessment and optimisation of any campaign activity
- Manage individual campaign and program budgets including all elements of the annual CRM budget
- Drive an on-going culture of improvement and innovation, creating and developing processes which will drive efficiency and effectiveness whilst continuing to ensure that customers are delighted
- Focusing on continually innovating the mechanisms to which we communicate with our base
- Manage activation and churn management for subscription customers. Underpinning the businesses strategic priorities through end-to-end project ownership & governance
- Champion the voice of our customer, through operationally led insight & aligning with our editorial differentiators
- Experience in managing through the line CRM programmes or direct response campaigns, ideally in a subscription environment
- Experience in managing media agencies for owned and paid channels
- Thorough understanding of the media industry or behavioural psychology
- Proven experience of managing complex stakeholders in high pressure environments
- Thorough understanding of tools and techniques used in integrated marketing communications, direct response, digital marketing (email, DM, display, social especially) and analysis programmes
- Thorough understanding of best practice in engagement and retention management, testing and rollout strategies
- Ability to communicate technical or data led information to commercial teams in an engaging and informative manner
- Ability to translate customer lifecycle events into creative execution produced by internal and external agencies
- Ability to communicate effectively, written and verbally
- Thorough understanding of a multi-channel engagement approach
- Proven experience of managing complex stakeholder environments and revenue models
- Thorough understanding of tools and techniques used in integrated marketing communications, direct response, online and analysis programmes
- Evidenced ability working with technical and creative teams essential given breadth of role
- Ability to implement a customer lifecycle vision with quantifiable improvements linked to business objectives
- Experience in online marketing advantageous
- Experience working with a call centre operation advantageous
- You’ll relish a challenge; demonstrate resilient, adaptable to change, and enjoy a fast paced environment,
- Fearless to question what’s gone before, whilst having a passion for doing things differently
- A tenacious attitude, which is able to adapt and influence virtual teams
- Professional, respectful and a rationale challenger
49
Head of Customer Lifecycle Marketing Resume Examples & Samples
- 6+ years experience developing and executing lifecycle marketing strategies that delivers on key acquisition, engagement, and retention goals
- CRM experience and deep understanding of complex multi-channel customer lifecycle, preferably at a fast growing start up
- You are data driven with strong quantitative and analytical skills and think in terms of LTV, ROI and your impact on the bottom line of the business
- Experience driving engagement and conversion through targeting, creative, and different channel tests. We want to deliver these programs at scale
- A point of view on devising, launching, testing and optimizing campaigns across the customer lifecycle and within multiple channels including email, push notifications, and in-app messages. You will be expected to develop a strong culture of rapid experimentation, measurement, and iteration
- To monitor and analyze campaign results across all channels to understand the the effectiveness of strategies and tactics for improving key engagement and retention metrics
- Provide regular cadence of reporting with insights and recommendations on how to adjust customer interactions and inform product initiatives to improve key performance metrics
- Project manage initiatives in partnership with the Marketing, Product, Growth and Design
- Think strategically, but stay on top of tactical execution
