Consumer Marketing Resume Samples

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N Berge

Nat

Berge

2783 Wisoky Court

New York

+1 (555) 164 8510

2783 Wisoky Court

New York

Phone

p +1 (555) 164 8510

Experience Experience

Phoenix, AZ

Consumer Marketing Intern

Phoenix, AZ

Leffler LLC

Phoenix, AZ

Consumer Marketing Intern

Work with marketing, PR, and outreach teams to develop proposed launch plan for an upcoming product
Understand, create and develop ROI analysis that involve business results, marketing campaigns, etc
Work with Creative team to create compelling messaging across email, app and other channels
Working with internal and external creative resources to develop new creative strategies, ideas, offers and executions
Analyzing results of previous promotions to identify successes and failures and develop next actions and recommendations based on these results
Developing presentations to showcase concepts and sell-in ideas
Collaborate with our marketing, PR and sales teams to create product positioning and materials

Boston, MA

Consumer Marketing Specialist

Boston, MA

Sanford LLC

Boston, MA

Consumer Marketing Specialist

Working alongside the US Marketing Director to cultivate new consumers partners and other brand relationships to grow consumer sales
Leading M.A.C Australia’s Social Media Strategy development and execution across global M.A.C and local retail partner platforms
Provides excellent customer service to internal and external customers
Coordinate daily with the Advertising Analysis team, oversee post-promotion analyses, providing input to buyers, and ad item markdowns
Create compelling and strategic marketing presentations to drive buy-in and alignment across business units and stakeholders
Develop and create clear and concise marketing briefs and work with marketing communications to create market-ready content
Work cross-functionally with market insight teams, product, pricing, marketing communications, and channel to develop and execute campaigns end-to-end

present

Los Angeles, CA

VP, Consumer Marketing

Los Angeles, CA

Treutel-Zboncak

present

Los Angeles, CA

VP, Consumer Marketing

present

Create innovative and effective events for consumers. Manage all aspects of planning and project management of events through completion
Work closely with research department to understand the complex Us Hispanic market and provide strategies to target audiences in new, innovative ways
Work closely with research department to understand the complex US Hispanic market and provide strategies to target audiences in new, innovative ways
Manage and inspire direct reports to work as a best-in-class team
Develop strategic partnerships with emerging media
Oversee Team in management of the overall marketing budget, ensuring effective and economical allocation of resources
Oversee consumer marketing with a focus on the creation and establishment of new and fresh approaches when speaking to consumers

Education Education

Bachelor’s Degree in Marketing

University of Memphis

Bachelor’s Degree in Marketing

Skills Skills

Serve as thought leader on the role of media in delivering meaningful impact for the Facebook brand, consumer and developer products
Establish and scale key learnings across marketing efforts to drive effectiveness and efficiencies
Partner closely with cross functional teams ranging from Ads Product to Marketing Analytics to drive best practices, identify testing opportunities, and develop roadmaps for consumer marketing efforts
Project manage complex work streams and initiatives across marketing objectives
Manage and mentor a team of high performing media managers supporting a range of FB consumer/developer products
Stay abreast of key media and advertising trends and innovations to bring to future product marketing campaigns and potentially expand the scope of marketing efforts
Streamline processes and build scalable solutions to support a rapidly growing number of Marketing campaigns across brand and product. Continue to build the team's identity and establish a working relationships with the brand and product marketing teams

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HBO Executive Assistant, Consumer Marketing Resume Examples & Samples

General administrative duties, including: answering phones, screening/redirecting calls, troubleshooting inquires, scheduling meetings, organizing conferences and large group meetings
Creating and formatting documents in Word, Excel and Power Point
Arranging executive travel
Drafting correspondence, internal memorandum and e-mail communications
Regular interaction with HBO and industry executives
Performing other administrative responsibilities as needed

Spring Adult Swim Consumer Marketing Intern Resume Examples & Samples

Identify quotes, curate video- and image-based content for Facebook, Tumblr, Vine, Instagram and other social platforms (memes, GIFs, etc)
Act as a creative liaison for social extensions on all consumer marketing campaigns
Monitor digital trends and emerging media, and make creative recommendations for testing and learning against each that make sense
Analyze buzz data surrounding our network, shows and fans; translate metrics and data into actionable and relevant content for our fans
Must have a deep understanding of multiple social media platforms and their proper application for marketing; active presence on social media platforms; extensive knowledge of Facebook, Twitter, blog/microblog formats (Tumblr), check-in based services (Foursquare, GetGlue), Photo- and Video-sharing platforms (Instagram, Vine); and intimate knowledge of web culture and new media
Basic knowledge of Photoshop and Illustrator for the purposes of designing and executing lightweight graphic and photo-driven social content per the social content strategy
Video editing experience strongly preferred
Avid and passionate interest and/or user-adoption of technology enabled communication and social media
Intellectual curiosity for staying current with online/offline trends, evaluating technologies and programs, and recommending how and when to best take advantage of them to serve marketing needs
Creative mind; understands and the Adult Swim aesthetic and/or sensibility
Strong project management, organizational and multi-tasking skills in order to manage multiple shows and competing priorities
Positive and pro-active attitude

Director, Digital & Consumer Marketing Resume Examples & Samples

Define the go to market campaign and communication strategies within the ecommerce and digital landscape
Develop and leverage deep business understanding and strong relationships with key stakeholders to align consumer campaign objectives and approaches with B2B efforts. Influence key partners across the organization to drive success of the consumer channel
Partner with Product, Sales, Finance, and Strategic Marketing leaders to define the consumer segments that will present the highest ROI for MHHE. Support Finance teams in forecasting and budgeting ecommerce business through the review and assessment of site analytics and sales transactions
Define the higher education ecommerce roadmap in collaboration with key stakeholders
Recommend and create multi-channel digital marketing plans to engage and build audiences and provide measureable ROI
Actively seek new ways to continue to improve the ecommerce experience by evaluating new solutions, customer communication tools, mobile solutions, etc
Lead vision, strategy for Marketo marketing automation initiatives across strategic marketing touch points/assets that help optimize campaign effectiveness
Build demographic and behavioral lead-scoring for consumers; create nurture and drip marketing tracks
Develop, implement and document strategy for ongoing data import, validation, augmentation, and enhancement of the consumer marketing database
Assist in designing and executing A/B and multivariate testing on emails and landing pages to continually maximize ROI
Act as the lead point person for marketing automation issues, funneling support issues through to the appropriate channels
Routinely assess competitive landscape and provide insights and strategies to address
Build and manage budgets and resources effectively; measure programs and campaigns for effectiveness; report on success via traditional and non-traditional measures; demonstrate ROI
Lead and/or facilitate periodic internal training on the benefit and ROI of digital marketing campaigns. Educate and evangelize
A bachelor’s degree is required, an MBA or Master’s degree is a plus
10-15 years of experience in a consumer/online ecommerce company, preferably marketing digital based educational products
Leadership experience building and or managing ecommerce businesses
Experience in data mining and analysis, data maintenance and cleansing
Strong relationship acumen; ability to build strong relationships at all levels in the organization
Solid experience and understanding in digital marketing, SEM, Social Media, Campaign Planning, Marketing Automation tools (Marketo) and CRM tools (SalesForce.com), and performance tracking technologies, (e.g. Google Analytics)
Understanding of web development life cycle, internet technologies and best practices, web design and UX
Must be an independent self-starter with a sense of urgency and a strong desire to demonstrate results
Demonstrate creativity, resourcefulness, decisiveness good judgment and excellent problem solving-skills
Strong project management skills with an affinity for consistently producing high-quality work and yield with a customer focus
Excellent communicator. Ability to define and explain complicated matters in a comprehensive and simplified manner

Director, Digital Consumer Marketing Resume Examples & Samples

Develop marketing strategies and implement programs across multiple digital channels including SEM, display media, social media, mobile, email and other innovative media channels to drive new subscriber acquisition. Collaborate with internal sales, editorial, product and technology partners to gain buy-in and drive execution
Partner with local marketing teams across Gannett to implement customized programs in each market
Partner with internal IT teams to drive the implementation of new digital capabilities and infrastructure to support subscription sales
Oversee reporting against subscription goals driven through digital marketing. Work with internal analytics and finance teams to define and develop monthly forecasts, detailed campaign reports and weekly dashboards. Optimize marketing programs based on channel performance
Utilize data as a key means for developing new marketing strategies and implementing new tactics
Collaborate with internal marketing partners to develop holistic creative campaigns that touch customers throughout every point in their lifecycle. Shepherd the creation and implementation of consistent sales messaging throughout all digital communication
Manage, mentor and grow a small team of direct reports
Manage relationships with media and creative agencies and technology vendors
BS/BA required, MBA preferred
10-15 years of marketing experience, with 10 years of digital marketing experience including audience development, ecommerce and/or agency experience, with a proven track record of successfully implementing SEM, display media and email campaigns to drive subscriber or traffic acquisition
Proven experience in mobile marketing with knowledge of the iOS and Android platforms
Experience managing social media as a marketing channel is a plus
Understanding of ecommerce and best practices in purchase process development
Displayed experience partnering with digital product development and/or product marketing
Demonstrated success in cross-functional leadership, building strong relationships and partnering with internal colleagues and external vendors
Experience using marketing research and data from Google Analytics, Omniture, Comscore and other mobile and/or social media analytics to inform marketing strategy
Exceptional written and verbal communication skills with experience successfully presenting to executive audiences. Must be a confident, articulate presenter with the ability to explain detailed information clearly and concisely
Experience managing a small team of direct reports
Ability to manage across a highly matrixed organization
Strong organizational and planning skills with the ability to manage multiple projects at once
Strong sense of urgency
Entrepreneurial spirit with the ability to be nimble and scrappy

Consumer Marketing Specialist Resume Examples & Samples

Effectively communicates details of programs, results and accomplishments to the Regional Sales Manager and local publishers. Communicates all promotions locally and to the Customer Solutions Center (CSC)
Facilitates timely launch of programs. Provides oversight of contract fulfillment by outside sales vendors; which may include kiosk and telemarketing
Provides excellent customer service to internal and external customers
Creative and analytical ability needed to develop new programs
Must be able to create and manage a budget, trend revenue and expense streams
Must be able to communicate effectively in a regionalized structure, building strong communication channels to consumer sales groups at remote sites

Head of Consumer Marketing Resume Examples & Samples

Be an expert in understanding your target audience and the voice of Canadian consumers to the internal business
Drive the leadership, direction and development of Spotify’s consumer marketing strategy, plans and execution in Canada
Identify primary target audiences and delivering best-in-class content and solutions through direct and third-party channels
Develop consumer marketing strategies for successfully driving awareness, consideration, trial and retention leveraging media, and partner channels
Work closely with Spotify Artist & Label Relations teams to drive the music industry agenda within consumer marketing initiatives
Manage the marketing budget for Canada to ensure marketing programs executed are ROI optimized

Manager, Global Consumer Marketing Resume Examples & Samples

Lead the production of various global digital and social brand campaign assets that support the strategic Levi’s marketing plan
Bethe subject matter expert for all social platforms and social tools globally, driving leadership and innovation
Write creative briefs and collaborate with necessary cross-functional and regional team members to ensure all briefs are complete and well-rounded
Support development of seasonal integrated marketing plans by developing various global digital / social guidelines and style guides to ensure executional clarity and continuity
Maintain the day-to-day digital creative agency relationship and ensure that all teams both internally and externally are aware of expectations and the flow of the work through the process
Build and maintain day-to-day relationships with key social media partners and vendors to stay up to date on the latest platform innovations
Partnering with internal and external creative teams - all delivery dates are met, creative process is handled in allotted number of review rounds, kept in scope and key stakeholders are brought in at the correct points in time to review the work as necessary
Drive strong communication processes with local marketing affiliates to deliver successful campaign implementation worldwide
Partner with Consumer Insights team to establish appropriate KPIs, measure program effectiveness and identify actionable insights
Understand the Levi’s brand financial plan and develop briefs that not only meet creative expectations but make positive impact on how the work drives sales
Help manage the Global Consumer Marketing financial budget
Facilitate the process between the budget coordinator, finance and our agency partners
On a monthly basis go through the checks and balances with our Finance team and Budget Coordinators to make sure the responsibility of paying invoices is occurring correctly
6+ years of industry experience with a strong understanding of cross-platform digital marketing
Brand Manager or Sr. Supervisor with experience managing highly disruptive and engaging digital and social programs for culturally relevant consumer brands
Strong skills in relationship-building internally and externally, negotiation, program management and presentation/communication
Deep understanding of youth-culture trends, the digital and social landscape and the ability to leverage this new media to reach, connect and influence consumers
Experience creating content for social media as the voice of a brand, and engaging with social media audiences
Superior writing (copywriting) and preferred experience with digital photography / image editing programs (Photoshop)
Experience with social media publishing and moderation tools
Experience in effectively managing multiple agencies
Proven ability to drive flawless execution (on-time, on-budget is standard), and be analytical
Excellent prioritization and problem solving abilities
Passion for the Levi’s brand
Comfortable managing multiple projects
Ability to identify insights and craft briefs that effectively direct creative teams
Knowledge of apparel market preferred

Director, Digital & Consumer Marketing Resume Examples & Samples

Oversee BTN’s social and digital media strategy as it relates to promoting the network - serve as the liaison between marketing, communications, programming and production and digital media to develop the strategy for BTN’s use of social and digital media
Work closely with Director of Digital Content to effectively use BTN resources as well as outside sources to promote BTN through social media and digital campaigns
Set up strategic plan for digital and social media analytics and provide regular reports on BTN’s progress
Work closely with Creative Service Director to create effective digital and social media marketing campaigns
Work closely with School Marketing Manager to develop integrated social and digital campaigns with B1G schools and B1G conference
Work with outside agency to develop, implement and measure BTN paid media campaigns
Research and evaluate new opportunities for BTN in the social and digital media space
A Bachelor’s degree and 8-10 years marketing/digital experience - agency/media buying experience a plus
Experience in the development and successful implementation of social and digital campaigns using Twitter, Facebook, YouTube, Instagram Pinterest and Tweet Deck
Strong knowledge in the use of SEM, Contextual, Display, Re-Targeting, Programmatic, Mobile and Social in media buying campaigns
Expertise in the use of Scarborough, Wildfire, Google Analytics, Facebook Insights, Adobe Analytics and Web analytics
Design background including InDesign, Photoshop, Illustrator, WordPress, Drupal and Dreamweaver a plus
Strong verbal/written communications skills are required
Must be detail oriented with excellent relationship building and organizational

VP, Consumer Marketing Resume Examples & Samples

Develop and implement strategic marketing plans to promote MTV priority initiatives. Work internally with all lines of business including: programming, on-air promotions, integrated marketing & partnerships, press, online, research, public affairs and affiliate marketing to develop and implement strategic marketing plans
Direct agency on creative media approaches and set KPIs for each campaign
Build campaign vision and objectives to help team in understanding campaign goals
Partner in tandem with Vice President of Fan Engagement to create a cohesive marketing campaign strategy and approach
Collaborate with SVP on assessing audience research and show positioning to create a clear off-channel message strategy in partnership with the internal creative teams
Oversight of pre and post analysis of campaigns which includes tracking of quantitative and qualitative performance of MTV marketing initiatives (pre/post studies, campaign recaps/insights). Goal/result is to manage Directors and Managers with preparing status decks and one-sheets, as well as launch/recap/results decks, and communicate plans and successes amongst stakeholders
Oversee Team in management of the overall marketing budget, ensuring effective and economical allocation of resources
Bachelor's Degree with 10-15 years of relevant consumer marketing media experience. MBA is a plus
Experience managing direct reports
A proven leader with strong written and oral communication (presentation) skills
Must be extremely self-motivated and goal oriented
Enjoys and embraces change and continues to remain flexible
Broad-based marketing background including: Media Planning, Promotion, Digital, and Events
Experience in marketing, advertising, research, and/or brand management
Experience in developing, tracking and analyzing quantitative and qualitative information

Director, Global Consumer Marketing Resume Examples & Samples

8 years of relevant experience
Deep understanding of all social platforms, from functionality to ad products
Early adopter of social trends with a passion for innovation
Creative problem-solver who finds answers and thinks fast on his/her feet
Excellent project management skills, including ability to align internal and external partners
Extremely organized and detail-oriented
Strong analytical skills to evaluate effectiveness of programs
Strong creative judgement to recognize engaging, on-brand content (visuals/copy)
Experience managing team members
Thrives in fast-paced environment
Beauty, fashion or media/entertainment background

Director, Digital Consumer Marketing Resume Examples & Samples

Serve as the overall digital team lead for online subscription generation by ensuring best practices are implemented company-wide across all Conde Nast brands
Work with digital platform team to ensure brands are represented frequently and properly in marketing created by manufacturing partners, including Amazon, Apple, B&N and Google
Lead and develop team of six marketers to deliver on goals

Manager, Omni-channel, Consumer Marketing Resume Examples & Samples

Support the primary Omni-Channel business capabilities that enable selling products, engaging customers, developing new customer experiences and capabilities
In partnership with the Director, Omni-Channel, champion the needs of the customer and business stakeholders throughout the execution of a project, ensuring that what is delivered meets the original goals and objectives
Strong cross-functional team collaboration required. Assist in collaborating with regions, corporate business partners, including GSI, and other stakeholders to develop road maps and ensure KPIs are met
Assist and support the vision/standardization of Omni-Channel Strategy's role, responsibilities and process modifications
Create project plans, project burn and status documents. Alert Director, Omni-Channel to concerns and project roadblocks
In-partnership with Director, Omni-Channel in identifying multiple approaches and negotiate trade-offs with stakeholders
Track solution implementation, modification and support post-launch change management efforts, as needed
Track budget, vendor invoices, schedules and allocate cross-functional resources to ensure projects are completed within planned parameters and achieve objectives established at the inception of each project
Develop and own project plans with input from multiple teams
Responsible for setting-up meetings and creating meeting summaries with action items, tracking and ensuring all project deliverables and action items are executed on time and on budget
Manage multiple, concurrent projects in various phases of ideation, execution, or delivery
Daily responsibilities will vary by project type
Ad hoc projects as necessary
Assist the Director, Omni-Channel in identifying new opportunities and develop business cases (including detailed financial models) for technology solutions that drive incremental earnings for MAC, including
Gathering input from internal and external sources
Justifying development initiatives and expenditures in context of the competitive marketplace and stay abreast of industry benchmarks
Demonstrated expertise in digital, retail and project management. Consulting experience a plus
Strong support role. Must possess strong interpersonal and communication skills and be excellent team player with the ability to build, foster and nurture relationships with a range of people spanning from senior leadership, to creative and technical teams
Demonstrated ability to manage and facilitate digital & retail program rollout
Excellent quantitative and data analytics skills
Great learning agility and ability to initiate and learn change quickly
Must be highly organized and detail-oriented, with a strong ability to manage multiple projects simultaneously in a fast-paced environment with un-prompted follow-through
Considers him/herself an 'early adopter' of digital trends, and has a passion for digital operations
Enthusiastic and proactive orientation with a "can-do" attitude
Outstanding written, oral, and presentation-based communications skills
Superior project management skills with a keen eye for design (aesthetically and user-friendly speaking)
Expert skills at MS Project and Microsoft office. PMO certification preferred
Prior experience with luxury or lifestyle brands preferred
Knowledge of Omni-Channel components such as POS, E-commerce, Mobile, Apps, etc
Ability to work independently with “make it happen” attitude; able to successfully operate in areas of uncertainty and ambiguity
Demonstrated technical acumen with an ability to understand technology solutions and potential tradeoffs; able to communicate technical concepts to business users

Consumer Marketing Intern Resume Examples & Samples

Support Consumer Marketing team with social media content development, management and analytics
Provide Consumer Marketing team with competitive insights (i.e. social media, advertising, Consumer Relationship Management, e-Commerce)
Support Consumer Marketing team with ad hoc requests
2nd year or 3rd year university Student / Non-final year university student (preferably in Communications, Marketing, Social Media, Advertising, Public Relations or related discipline)
Strong in social media with an understanding of online marketing and advertising platforms such as Facebook and Weibo
Creative, self-motivated and displays initiative
Proficient in PC application especially MS Office

Consumer Marketing Measurement Lead Resume Examples & Samples

Design and conduct in-depth standard and custom research studies for Facebook’s own consumer-facing marketing campaigns leveraging internal survey and data analysis tools
Work cross-functionally with Product Marketing, Product Management, Growth, Business Development, and Media Solutions on campaign optimization and marketing strategy. Use insights from previous analyses to inform the current marketing strategy
Gain expertise and knowledge of the ad-effectiveness measurement offerings and landscape in key target countries
Work with third party research companies on ad-effectiveness studies of Facebook’s marketing campaigns
Strong background in designing and executing quantitative & experimental research methodologies

Manager, Brand & Consumer Marketing Resume Examples & Samples

Implementation of consumer marketing campaigns in order to drive viewership & reach among kids with a focus on Disney Channel
Write detailed on/off-air briefing documents for creative production
Produce pre & post marketing reports detailing objectives, mechanics & performance of each campaign
Develop and produce sales collaterals, premiums, POS materials and other marketing support materials
Work closely with media & event agencies to ensure on-brand & timely delivery within the assigned budget. Identify preferred agencies and train them to understand Disney’s brand requirements
Provide marketing and on-ground support for consumer events
Supervise local media & event agencies to drive campaign execution, ensure on-brand & timely delivery within the assigned budget. Negotiate cost of activities for maximum cost effectiveness
Work closely with Programming & Creative team to lead marketing initiatives based on channel tent poles
Understanding of digital marketing and marketing analytics, ability to analyse reports and recommendations for marketing analytics and optimize campaigns
Occasional travel may be necessary
Has 6-8 years of marketing experience; preferably in a related industry. Media marketing experience will be an advantage but not mandatory
A university degree in relevant discipline

Consumer Marketing Intern Resume Examples & Samples

Support the creation of consumer reports to support decision making
Understand, create and develop ROI analysis that involve business results, marketing campaigns, etc
Support content, forms and marketing material validation
Work on consumer seasonality calendar
Provide support on procedures required to check and register co-marketing campaigns
Help Increase the user experience in the point of sales when using Intel Retail tool
Being an active student pursuing a Bachelor Degree in areas related to Marketing and/or Administration
Willing to work 6 hours/day; 30 hours/ week
You should have analytical skills and advanced Excel knowledge
You should be an organized person and attention to details
Fluent in English (both oral and written)

Summer Consumer Marketing Intern Resume Examples & Samples

Current undergraduate student (rising junior or above)
Interest in the Cable/Entertainment Industry
Submission of cover letter- required
Superior communication and interpersonal skills
Able to provide administrative suppose as needed

Consumer Marketing Engagement Manager Circulation Resume Examples & Samples

Coordinate the marketing and sales strategy for the Insider's program
Monitor, track and provide progress reports of projects to all key stakeholders. Present status update reports to leadership on a regular basis related to progress, problems and any recommended solutions
Major initiative coordination and execution
Prioritizes simultaneous departmental, inter-departmental, and companywide projects
Develops, leads, participates in, or oversees key sales and marketing project committees and ensures adherence to project schedules and deadlines
Develops scope documents for projects

Consumer Marketing Director Resume Examples & Samples

Collaborate with project teams to develop and implement consumer marketing plans for our key US initiatives
Manage external advertising and marketing communications agency partners to deliver an integrated plan across paid, owned, earned media
Strong strategic marketing background with at least 8 years of experience delivering measurable business results

Marketing Associate, Consumer Marketing Resume Examples & Samples

Execution and management of marketing campaigns campaigns for NYT’s core and new products, across all channels including onsite, email and external channels, desktop and mobile
Working with managers, draft creative briefs, prepare campaign codes, prepare campaign materials
Execution and proofing of campaigns across products
Tracking and producing regular reports on campaign performance (analyzing conversion, retention, ROI)
Serving as marketing liaison to Customer Care, responsible for writing marketing alerts to inform Care agents of upcoming plans
Maintaining and distributing marketing calendar across products and channels
Coordinating meetings with vendors and agencies
Researching industry trends/vendors to find new testing opportunities for external media
Conducting periodic competitive analysis
Catalog image assets used in marketing campaigns
Helping manage invoices and accrual process across team
Coordinating with internal and external stakeholders across business units

Senior VP, Consumer Marketing, E & Esquire Resume Examples & Samples

Develop and direct strategies to create a new marketing playbook and design a new team structure to meet today’s changing media landscape
Develop and drive strategies to propel E! & Esquire brands to the forefront of the consumer content marketplace
Spearhead and execute a consumer centric approach, away from a mass GRP spend model, to a more content driven, more nimble, consumer advocacy approach
Provide strategic leadership for breakthrough marketing campaigns that drive best-in-class awareness to build viewership and overall engagement with brands across all platforms
Willingness to take risks to be at the forefront of new marketing approach and thinking
Ensure consistency of brand values and messaging across all multiplatform marketing efforts
Assemble a diversely talented staff and cultivate an environment of innovation and execution
Lead, manage and develop the structure, staff and media budget for the marketing department
Build strategic partnerships to highlight the brand(s) and generate new revenue streams for the network
Lead by example and serve as a marketing influencer to benefit the company as a whole
12 years professional experience working in dynamic multimedia environments
Proven leader with track record working with consumer centric brands where content creation and immersive digital content experiences are integral Top Digital agencies, Content studios and/or consumer brands working on strategy across all multiplatform consumer touchpoints preferred
Proven track record leading innovation projects that are impactful and cut through in a viral and non-viral way
Experience and understanding of media analytics and how to apply data to inform insights, test and optimize to support marketing strategies
Embodies curiosity and has a passion for entertainment content, digital, social media, new technology and pop culture
Entrepreneurial leader who can adjust to ever changing media environment while maintaining business minded NBCU business culture and policy
Can thrive in a fast paced and dynamic environment

Senior Manager, Brand & Consumer Marketing Resume Examples & Samples

Develop, drive and plan consumer marketing campaigns in order to deliver viewership, brand equity & reach among kids
Ensure all on-ground events are brand-fit and delivers exceptional consumer experience
Write detailed on/off-air marketing plans for key thematic & franchise campaigns
Devise analytics and monitor performance for each campaign
Develop bi-annual plans for branded premiums & collaterals for consumer promotions
Craft campaign messages and copywriting of consumer creative materials
Work closely with the PR team to develop PR plans and reinforce the reach of consumer campaigns
Develop joint marketing opportunities through strategic partnerships with popular kids venues, kids media & shopping malls (Reach new audiences through new touch points)
Develop digital and social media strategy for promotion of channel priorities. Work with Disney’s Interactive team for integration into the larger digital franchise strategy. Work with assigned digital agencies to develop content plans & monitor performance
Work with other Lines of Businesses including the Consumer Products and Studios teams to deliver brand and marketing benefits for Disney brands
Travel may be necessary
Has 8-12 years of marketing experience; preferably in a related industry. Media marketing experience will be an advantage but not mandatory
A team player who can multi-task effectively and enjoys working in a people-oriented environment
A self-starter who is organised, resourceful and able to take initiative
Proficient in MS Word, Excel and PowerPoint. Proficiency in Apple Keynote will be an advantage
Good with macro and micro level project management in a matrix environment. Strong attention to detail and ability to manage different brands concurrently
Good problem solving skills with the ability to work under time constraints

Uscp Digital Consumer Marketing Intern Resume Examples & Samples

Assist in developing marketing strategies and implementing programs across multiple digital channels including SEM, display media, social media, mobile, email and other innovative media channels to drive new subscriber acquisition and lead generation
Assist in managing the implementation of customized marketing programs targeted at local audiences
Build, test and optimize marketing landing pages designed to promote special subscription offers in different local markets
Develop social media strategies to drive new audience growth and generate leads, partnering with editorial and the local marketing teams
Use data as a key means for developing new marketing strategies and implementing new tactics
Students must be classified as an undergraduate upperclassmen (juniors/seniors -- 2016 or 2017 graduates) or as a graduate student
Well-versed in social media including Facebook, Twitter, YouTube, blogging, etc
Organized with a strong attention to detail, and the ability to complete projects independently
An interest/passion for digital marketing, ad technology, mobile
Innovative thinker with a passion for keeping on top of evolving trends and technologies in digital media
Exceptional written and verbal communication skills, with the aptitude to explain detailed information clearly and concisely
Strong organizational and planning skills with the capability to manage multiple projects at once
Strong sense of urgency and an entrepreneurial spirit with the ability to be nimble and scrappy

Uscp Consumer Marketing Consumer Loyalty Internship Resume Examples & Samples

Consumer Loyalty: Assist with our consumer loyalty Insider Program with duties such as proofreading web and email content, creating newsletters, assist in maintaining 22 insider web sites by inputting offers/content through a content management tool and other as needed
Communication: Participate and interact in a variety of local market weekly calls and email
Retention: Work with manager to create and execute retention strategies as directed
Analytics: Intern will support location and correlating a minimal amount of reporting
Assist with the concept, project management, and implementation of any executive initiatives

Consumer Marketing Engagement Mgr Resume Examples & Samples

Work in collectively with all RSM’s, LSM's and Director's to coordinate, implement and manage the Insiders program
Support strategic consumer engagement programs for consumer marketing including but not limited to Insider, partnering with news on e-newsletter strategy and support of digital engagement initiatives like sweepstakes
Point of contact for all requests/requirements/mandates with internal clients for the Insiders program
Responsible for coordination, updating, loading and distribution on content for the Insiders Program with neighboring departments in conjunction with adding to the Presto Platform
Facilitates best practice sharing within group, across groups and to corporate
Champions planning and coordination with regional and centralized consumer sales and marketing groups
Works on strategic projects on an organizational level, including the company Operational Plan
Communicates clearly and effectively, both verbally and in writing, and collaborates with project partners on companywide projects

Consumer Marketing Engagement Manager Resume Examples & Samples

Collaborate with all consumer sales managers to coordinate, implement and manage the Insider program along with local business units
Monitor, track and provide progress reports of projects to all key stakeholders; present status update reports to leadership on a regular basis related to progress, problems and any recommended solutions
Assists with planning, implementation and coordination of other regional-level and local site marketing initiatives as needed

Manager, Omnichannel / Consumer Marketing Resume Examples & Samples

In collaboration with Director of Consumer Engagement, lead Omnichannel initiatives with a focus on CRM and Events
Develop CRM strategy and guidelines in partnership with Executive Director and oversee implementation of CRM programs in partnership with regional teams. Responsible for analyzing global CRM data to inform CRM strategy
Develop Event strategy and partner with Creative team on guidelines; develop metrics to track event ROI
Manage all digital, event and CRM requests, approvals and creative development
Facilitate all new door openings by ensuring all elements are Omnichannel and are properly executed by the global team
Manage Men’s Grooming category reporting to Director of Cosmetics: initiate program based on brand strategy, market feedback, competitive environment and drive development in partnership with GBSC, PD, Packaging, Creative
Contribute to brand strategy development
5+ years of marketing and business-related experience
Must be a strategic thinker, detail-oriented, well-organized, flexible, independent and resourceful
Should be well-grounded in direct marketing metrics, segmentation and data analysis
Must have strong creative, analytic, financial, communications and computer skills. Advanced skills in Excel, Word and Power Point
Must have computer systems experience for bringing programs from concept to fruition; Creative Project Management System (CPMS), International Marketing Website (IMW)
Must have understanding and appreciation for luxury goods market
Must be able to work on a small but growing business in a lean, entrepreneurial environment

Consumer Marketing Engagement Manager Resume Examples & Samples

Strong project management skills and have the ability to influence others is required
Must have digital aptitude and strong social media knowledge
Must be an excellent problem solver and possess analytical ability
Proficient computer technical skills including Microsoft Excel, PowerPoint and Word
Excellent planning, organizational, meeting facilitation, and oral and written communication skills
Must be able to handle multiple projects and tasks and work within deadlines and budgets
Demonstrated experience successfully working with remote teams and in a matrixed organization preferred
Must be able to work in a fast-paced, constantly changing environment

Consumer Marketing Senior Director Resume Examples & Samples

Work with agency partners to create and gain alignment to the creative brief
Experience collaborating externally with customers, from selling in new ideas and products to devising and leading joint efforts
Ability to influence and drive alignment across all levels of an organization; cross functionally as well as with senior executives
Consumer-focused mindset, with a demonstrated track record of discovering key insights

VP, Consumer Marketing Resume Examples & Samples

Oversee consumer marketing with a focus on the creation and establishment of new and fresh approaches when speaking to consumers
Supervise nationwide events with local activations
Supervise external media, advertising and digital agencies to maximize creative, reach and meet deadlines
Supervise consumer marketing staff
Develop marketing partnerships with all NBCU brands to help broaden reach
Responsible for MVPD Marketing
Maintain and manage departmental budgets
Create innovative and effective events for consumers. Manage all aspects of planning and project management of events through completion
Supervise promotional activities
Effectively communicate with consistency, NBCU positioning and best practices to the agency community
Work closely with research department to understand the complex Us Hispanic market and provide strategies to target audiences in new, innovative ways
Minimum 10 years of marketing experience in media
Minimum 3 years of supervisory experience
Experience in creating, launching and implementing campaigns across multiple platforms
Experience in marketing to both the Consumer and Advertising marketplaces
Develop strategic partnerships with emerging media
Oversees licensing and merchandising
Teams with sales for marketing partnerships
Knowledge of the on air/television production process
Professional attitude in working with internal and external clients
Excellent presentation skills and ability to communicate effectively to different audiences
Ability to influence change, manage deadlines and priorities across organizations
Ability to adapt quickly in a fast-paced, ever-changing media landscape
Organization skills, detail-orientation, and the ability to manage multiple projects at the same time for self and team
Ability to work effectively under stress

Head of Consumer Marketing, Instagram Resume Examples & Samples

Oversee product marketing team in the development and launch of new products the team of PMMs responsible for Instagram’s core product narrative
Develop broader narratives to connect product launches and other key moments
Proactively seek out co-marketing partnership opportunities that will simultaneously bolster Instagram’s brand and business
Oversee market research to drive insights and inform short and long term strategy
Conduct market intelligence and develop competitive analysis
Develop and manage regional and vertical strategies to help grow and deepen the Instagram community

Consumer Marketing Engagement Mgr Resume Examples & Samples

Coordinate the marketing and sales strategy for the Insider program within each market
Responsible for coordination, updating, loading and distribution of content for the Insider Program
Support strategic consumer engagement programs for consumer marketing including but not limited to Insider; partnering with news on e-newsletter strategy and support of digital engagement initiatives

Director Of Consumer Marketing Resume Examples & Samples

Brand Strategy and Stewardship:Articulate and continually refine brand strategy as appropriate. Help develop the brand's messaging platform, visual identity, and voice. Provide guidance across POPSUGAR and POPSUGAR Must Have to ensure consistent execution against the brand strategy
Integrated Campaigns:Lead ideation, cross-functional alignment, and execution of all integrated campaigns within marketing and in collaboration with editorial, business development, sales, and engineering teams
Consumer Insights:Develop and execute plans for gathering critical consumer insights to help guide the strategy and execution of marketing initiatives. Provide ongoing benchmarking and tracking of brand health metrics. Hold an in-depth understanding of the core consumer and target segments. Facilitate focus groups and user interviews, execute surveys as required, and evangelize insights across the organization to inform all acquisition and retention efforts
Team Leadership:Mentor and manage a team of two and eventually grow the team
Story-Telling:Easily conceptualizes brand/campaign "stories" and is able to translate these stories into compelling marketing programs. Successfully articulates vision and leads cross-functional teams and external partners to execute
Leadership:Strong communication skills to influence others, articulate a point of view, and set direction. Operates equally effectively in formal and informal settings. Able to engage others through his/her enthusiasm and excitement about the brand and business. Communicates passion, energy, and intensity. Builds and sustains excellent internal and external relationships at multiple levels. Is a natural leader who is also willing to listen and partner. Leads by influence and not just authority. Builds a high performing team. Has high emotional intelligence. Conveys a sense of passion and drives issues to closure
Consumer Research:Solid grasp of trends and industry topics as they relate to marketing and digital media, across POPSUGAR's varied content; ability to quickly translate these trends into relevant positioning and programs. Competent and experienced in designing and executing consumer research studies, including focus groups, surveys, 1:1 interviews, etc. Communicates results broadly and interprets key insights into actionable plans
Experience:10+ years of relevant brand management experience including strategy, brand building, creative development. Experience in publishing/digital media with emphasis on women's content is a plus
Education:BA/BS degree in marketing or related field

Director, International Consumer Marketing Resume Examples & Samples

Drive subscription conversions among The Times’s global audience on its NYTimes.com site and via its registered user email list. Work here includes appropriately representing the brand, communicating the relevance of its content to the target audience, and tailoring the offer for maximum starts and lifetime value
Optimize a marketing budget among several external marketing channels like social media and paid search. Ensure each channel’s productivity is maximized for subscriber acquisition and profitability
Oversee the execution of special, cross-channel campaigns throughout the year. These periods of augmented promotion with limited-time offers require careful project management with colleagues who develop creative, traffic assets, analyze results, etc
Conceive and execute innovative tests that experiment with new targets, new approaches, new creative and new offers, unearthing both incremental and transformative wins
Liaise with internal partners who own specific channels of international subscriber activities, such as mobile specialists and retention marketers. Ensure goal alignment and attainment, consistent messaging and best-practice propagation
Work closely and collaboratively with London- and Hong Kong-based colleagues who manage International New York Times marketing efforts in their designated locales. Solicit their regional insights to fuel worldwide digital campaigns, and arm them with tools and best practices that empower them to execute local promotions
Manage a set of communication and operational activities that cascades international marketing’s activities to other internal departments. This includes sharing expense and sales forecasts with Finance, campaign details with Operations and Customer Care, and creative requests with Marketing Services
Participate in cross-departmental projects and updates that enable our international marketing to capitalize on colleagues’ learnings; that share international wins for others’ benefit; and that ensure International’s needs are represented in broader Consumer Marketing initiatives

Director, Global Consumer Marketing Resume Examples & Samples

Direct the Consumer Marketing team in strategy and execution to bring brand equity to life and drive brand presence, awareness, engagement, conversion and advocacy with consumers world-wide
Drive development and execution of an integrated pull-push strategy. Partner with cross functional teams, including Global Product Marketing, Public Relations, Online and Education teams to deliver consistent 360-degree marketing programs to consumers
Partner closely with all regions– ensuring brand has a close global-regional relationship. Communicate closely with regions, providing clear guidelines for global marketing programs to better optimize local opportunities. Ensure local opportunities are tunneled back into brand for local relevancy
Drive global consumer marketing calendars. Guide measurement of all consumer marketing programs season on season to drive continuous improvement and positive ROI from all aspects of the consumer engagement mix
Lead content/video/creative asset development side by side with Creative with a global lens. Partner closely with Director Product Marketing across efforts
BS/BA in business, marketing or related field
8+ years of relevant work experience
Strong experience in consumer marketing – driving evergreen and launch campaigns
Strong experience in working with regions and markets world-wide
Experience in social media
Ability to work closely with creative teams to bring creative assets to life
Ability to analyze data and deduce implications for future 360 campaign executions
Team-player – highly collaborative and highly motivated to win as team
EEO

Head of Consumer Marketing for Internet.org Resume Examples & Samples

Lead Internet.org’s Consumer Marketing efforts. These efforts include building awareness for internet.org, co-marketing with partners, and the promotion of FB products and tactics designed to connect the 2/3rds of the world who currently do not have access to the internet
Vast experience with advertising & marketing all over the world, in connected and developing markets
Experience in, or ability to develop, a deep understanding of the mobile device industry and their variations across different markets
This person will be a part of the overall Facebook Consumer Marketing team, with a focus on leading the Internet.org Marketing efforts. They will manage a team of marcom & partner marketing managers, as well as partner with different groups within Facebook who are responsible for a variety of aspects of the Internet.org initiative (I.e. Engineers, Product teams, Product Marketing, Business development, Growth marketing, etc…)

Consumer Marketing Resume Examples & Samples

Assisting producers prior to promo edit sessions
Coordinating materials for the following sports properties: NBA, Monday Night Football and College Football
Work closely with operations, ensuring that all Marketing requests are completed in a timely fashion
Daily editing on our internal Adobe Premiere system to prepare presentations for Marketing
Ensuring our internal storage of all completed promos is catalogued systematically and that all presentations are in working order
The Production Coordinator will provide support in whatever capacity it is required
Clipping footage using Browse & Shop, Volicon and/or broadcast tapes will be required
Create file transfers, internet researching, and assist the scheduling of edit sessions with internal/external editing facilities
At least one year in the television/film production business, preferably at a network or production facility
Basic understanding of Adobe Premiere, broadcast tape formats, digital media formats and understand the methods of television production
Ability to write clearly and consistently, and be able to handle multiple tasks in a highly pressurized environment
Interest in the creative aspects of advertising and film/television
Collaborative; team oriented and is comfortable in a group atmosphere
Interest and knowledge of sports, professional and collegiate
Willing to work long hours when needed
Perform at a high level after a reasonable period of indoctrination

VP, Consumer Marketing Resume Examples & Samples

Acting as the primary liaison between CMT and external advertising, media and digital agencies, the VP will oversee all off channel advertising campaigns and media buying efforts
Proactive development of strategic marketing plans in support of all CMT priorities. Initiate all phases of marketing and advertising outreach to maximize CMT’s business and programming objectives
Develop and drive innovative campaigns that promote the CMT brand and fully leverage CMT’s linear and social fan base as well as drive tune-in/buzz
Direct oversight of consumer advertising budget, media planning and agency relationships. Manage and inspire a talented marketing team responsible for designing best-in-class campaigns in support of all network/brand goals
Provide the critical thinking that questions the status quo as well as forward thinking strategies that leverage data and marketing insights
Translate CMT network/business goals into effective marketing strategies that drive measurable results
Bachelor’s Degree with a minimum of 7 years of senior level marketing experience with increasing levels of responsibility within a media organization or agency
Proven media strategist with a track record for performance based campaign management and optimization. Deep understanding of how to utilize first and third party data in the implementation of all campaigns
They must have a big-picture understanding of the challenges and opportunities currently facing the business, as well as hands on experience in the many facets of consumer-based marketing
Successful track record in both strategic and promotional/tactical marketing including supervising advertising and media agencies, as well as leading the strategic planning behind brand and media
Excellent presentation, writing and conceptual skills with demonstrated experience in working with new media & multi-platform initiatives
Strong understanding of data management, CRM and social media marketing
Innovator with a strong strategic and operational experience and perspective
Ability to manage a team and lead cross-company efforts
Solution-oriented approach and creative thinking are required
Flexibility to work in a highly creative and multi-faceted company
Demonstrated strong interpersonal presentation and negotiating skills

Executive Assistant, Consumer Marketing Resume Examples & Samples

Managing schedules and streamlining calendars – determining meeting priority, preventing overbooking, etc
Scheduling internal and external meetings
Meeting, offsite, and small-scale team event planning – securing venues, catering, A/V set-up, etc
Booking travel arrangements
Processing monthly expense reports
Preparing presentations and compiling materials for meetings
Writing internal and external correspondence
Organizing and maintaining client contacts
Processing invoices and facilitating new vendor set-up when necessary
Passionate about print and web content, digital media, and the magazine publishing industry
Excellent organizational, interpersonal, and written and verbal communications skills
Punctual and responsible with a proven track record of performing efficiently under deadline pressure
Ability to take initiative and proactively anticipate the needs of his/her supervisors
Smart, personable, hard-working, and motivated to learn and excel
Detail-oriented and able to multi-task in a fast-paced environment
Trustworthiness, discretion, and sound judgment handling confidential and sensitive information
Extremely computer savvy: Proficiency in Microsoft Word, Excel, Outlook, and PowerPoint required; ability to quickly pick-up additional software a plus
Minimum 1-2 years of administrative experience; familiarity with publishing industry preferred

Director Of Consumer Marketing Resume Examples & Samples

Develop and implement consumer marketing campaigns to promote our holistic innovation story across Visa’s digital payment products (Visa Checkout, Mobile Payments, and Connected Commerce)
Gather and synthesize deep consumer insights on Visa’s target audience(s)
Leverage Visa’s iconic sponsorship platforms (NFL, Olympics, FIFA World Cup) to amplify Visa’s digital payment innovation products to consumers
Work with cross-functional teams and agency partners to create and gain alignment on the creative brief and key performance measures
Lead the successful execution and implementation of integrated campaign activations, across multiple channels, including TV, print, OOH, digital, and on-site experiential
Bachelor’s degree required / MBA preferred
Strong marketing background with 9+ years’ experience delivering measurable business results
Digitally savvy with track record of using digital and social effectively
Strong strategic thinker with a results orientation who approaches any challenge with thoughtfulness, drive, and appropriate urgency
Project management skills and attention to detail

Consumer Marketing & PR Manager Factual Resume Examples & Samples

Work with the Marketing Director, Head of Channels and VP Integrated Marketing CEEMEA to devise a consumer communications strategy for the brands that delivers the core KPIs of reach, ratings growth
Similarly, and with the Creative Director CEEMEA and Research team, help develop the brands in an aligned way that delivers to the above goals as well as the commercial teams goals
Manage the PR and Marketing agencies on a daily basis to ensure they action the communications strategy and demonstrate ROI for these actions
Be across the latest communication methods and insights – demonstrate how best to use these in order to reach current and new audiences. Work with Research to ensure communication effectiveness
Work with the Affiliate and Ad Sales Marketing teams to ensure all activity is aligned and integrated with a focus on B2B2C marketing
Package up promotables for commercial teams
Work with the teams in Warsaw and London to create strong pan regional brands that support the business objectives for the Central region
Be an active member of the CEEMEA Marcomms team, sharing best practice, ideas and contributing to workshops and group conference calls
Work with the Corporate Comms teams on developing and executing campaigns that have a CSR element to them
Oversee the digital media sites (facebook, web sites) and work with DNI and other CEEMEA teams to ensure best practice and innovation are maintained. Show ROI on digital strategy
Manage and develop the Digital / Social Media specialist
Cover colleagues such as other Marcomms Managers or trade marketing members

HBO Executive Assistant, Consumer Marketing Resume Examples & Samples

Manage administrative responsibilities with enthusiasm and accuracy, including, but not limited to: scheduling meetings, making travel arrangements, handling catering requests, answering phones and responding to caller questions, filing, faxing, copying, expense reports, invoice processing. Also responsible for coordinating with other department Administrative Assistants to ensure that staff has admin coverage at all times
Assist photo editors and production team on various projects (shoots, contracts, travel arrangements, etc.) responsible for maintaining job folders and database
Office manager for department. Point person for ordering all supplies, etc
Responsible for creating and implementing organized systems and processes for management of records and correspondence, records retention, contract files, periodical library, art book library, etc., cross team and/or cross department
Responsible for providing set-up support and help for new staff, including arranging for office furniture, phone/IT/computer, supplies, ID cards, etc
Ability to prepare, draft, and execute accurate business correspondence, and to prepare presentations through proficiency in PowerPoint, Word and Excel
Take initiative on various projects and handle independently; proactively keep manager aware of work/project status
Partner with colleagues on other projects, keeping manager/colleagues informed. Share best practices
Make recommendations for improving processes, efficiency and effectiveness of Administrative Assistant support, cross team and/or cross department
Adherence to sensitive timelines, deadlines, and confidential materials
Multitask in a fast paced environment while demonstrating strong organizational skills
Working knowledge of film and video production and photography
Problem solve some computer tech issues. Navigate the internet. Conduct research, burn CD’s, download mp3’s

Consumer Marketing Intern Resume Examples & Samples

Working with the Adult Swim Marketing Director and Assistant Manager to execute digital content plans for show- and network-level programs and social media platforms
Deep passion for Internet culture and new media
Strong understanding of social media platforms and their proper application for marketing
Strong communication skills (written and verbal)
Strong project management, organizational and multi-tasking skills in order to manage social content calendars and publishing platforms

Consumer Marketing Intern Resume Examples & Samples

Synthesize and surface learnings to broader marketing team
Work with marketing, PR, and outreach teams to develop proposed launch plan for an upcoming product
Present findings and product launch plan to XFN teams to help inform future strategy
Collaborate with our marketing, PR and sales teams to create product positioning and materials

Consumer Marketing Intern Summer Resume Examples & Samples

Collaborate across multiple departments, including programming, production, talent and creative teams to identify specific content and opportunities to enhance engagement on social media accounts
Basic knowledge of Photoshop, Illustrator and video editing, for the purposes of creating lightweight social content
Creative mind able to learn the Adult Swim sensibility
Ability to coordinate with various professionals across multiple departments and levels of seniority, as well as show production and talent
Good judgment, problem-solving, critical-thinking and decision-making skills

Manager, Global Consumer Marketing Resume Examples & Samples

Lead the production and delivery of various global social brand strategies, assets and guidelines for Levi’s programs, collections and campaigns that support Levi’s strategic marketing plan
Be the subject matter expert for all social platforms and social tools globally, driving leadership and innovation
Develop and maintain content / editorial calendar recommendations for Facebook, Twitter, and Instagram for global marketing campaigns
Write creative briefs for social content, and collaborate with necessary cross-functional and regional team members to ensure all briefs are complete and well-rounded
Support development of seasonal integrated marketing plans by developing various global social guidelines and toolkits to ensure executional clarity and continuity
Drive strong communication processes with local marketing affiliates to deliver successful campaign implementation worldwide, and to deliver global POV’s on various social programs and platforms
Partnering with digital/social creative agency and internal creative teams to ensure development of brand-right strategies and content; project is kept in-scope and delivered on-time, and key stakeholders are brought in at the correct points in time to review the work as necessary
Partner with Agencies, Global Media, and Consumer Insights teams to establish appropriate KPIs, measure social program effectiveness and identify actionable insights
Understand the Levi’s brand financial plan and develop briefs and content that not only meet creative expectations but make positive impact on how the work drives sales
6+ years of industry experience with a strong understanding of social, and cross-platform digital marketing
Strong skills in relationship-building internally and externally, negotiation and ‘sell-in’, program management and presentation/communication
Proven ability to influence teammates and counterparts in a positive and effective way, driving to an end state that you don’t own end-to-end
Experience in effectively managing agencies and/or creative teams
Comfortable managing multiple projects with excellent prioritization and problem solving abilities

Senior Head of Consumer Marketing Resume Examples & Samples

Define the global brand strategy for direct to consumer communications channels - PR, Social Media, Consumer Engagements, Media and Events
Work alongside global Marketing leadership in the areas of Commercial Marketing, Creative Direction and Production, Brand Management, Marketing Planning
Create an Integrated approach to Brand Campaigns across key consumer touch points in the PR, Social Media, Consumer Engagements and Media realms
Support the global development of consumer-facing campaign assets and materials, in coordination with the Global Marketing Creative team
Work cross-functionally with the Global Brand Marketing functional heads, Business Unit Marketing Strategists, and Regional Marketing Heads to ensure consistency across channels
Define objectives and KPIs for the measurement and quantification of campaign results
Regular interface and collaboration acting as a representative of the Global Brand Marketing Team with visits to each regional office, working in close partnership with local Marketing, business leadership
Contribute to drive Brand Heat by ensuring a strong connection and relevance with PUMA's consumer audience by better leveraging Global Brand/Sports Assets
Manage a large, global team of integrated marketers (in the areas of Public Relations, Social Media, Consumer Engagements and Media) in the development and creation of the campaign strategy, oversight and execution
Develop and empower team leadership to execute in defined areas of responsibility; encourage employee development through ownership and accountability
Bachelor's degree in business, marketing , economics
10-15 years of proven experience in defining and executing company strategy a Marketing related role
8 plus year’s experience managing Marketing professionals, including other Marketing leaders within the assigned organization
Direct experience managing and/or overseeing the campaign creation and execution process; both internally within an organization and through the oversight of external agency partners
Minimum of 5 years working within international markets
Experience in managing remote individuals within international markets
Experience working within a consumer facing brand with a global audience
Sports Lifestyle, Fashion or Performance brands strongly preferred
Position requires 30% global travel

Consumer Marketing Specialist Resume Examples & Samples

Leading M.A.C Australia’s Social Media Strategy development and execution across global M.A.C and local retail partner platforms
Plan and execute launch of local CRM programs in Australia across MAC Freestanding Stores, and retail partner owned platforms – Myer On
Work with external CMS and back end systems, and have a sound understanding of requirements, obligations and working relationships required
Work with Marketing Manager to align the overall CRM strategy and objectives for each fiscal, and cascade through to execution with the buy in, guidance and direction of M.A.C global CRM partners
Leading by example and role modelling the highest standards Customer Service
Building collaborative relationships with internal and external stakeholders
Acting ethically, and builds trust through reliability and authenticity
Takes fresh perspectives and flexible in response to change
Results oriented, with high drive to meet objectives and standards

Consumer Marketing Assistant Resume Examples & Samples

Compose correspondence, answer phones, file, open and disseminate mail, schedule appointments, coordinate calendars and plan and organize meetings and venues
Provide customer service to subscribers directly or through outside service bureau for Forbes digital and print products
Liaise with internal departments on circulation-related matters
Process and track certain subscription, bulk and back issue orders
Track and process invoices, expense reports, payments, royalties, and certain sales using Excel and data from various vendor systems
Deploy certain email marketing efforts
Ensure that the department is running in smooth working order by keeping it adequately stocked with supplies
Special assignments and projects as assigned

Head of Brand & Consumer Marketing Resume Examples & Samples

UK SLT Members
Marketing Director (BTEC)
Other marketing functions
Consumer Marketing, with examples of having executed successful multi-channel campaigns, with above-the-line elements such as outdoor, radio, press, and across all other digital and offline channels (print, DM, email, social, telesales, sales, websites, SEM/PPC, SEO, display, PR, etc.)
Strong brand development and management experience is key as is a solid understanding of customer segmentation and targeting to maximise commercial results

Manager, Live Action Consumer Marketing Resume Examples & Samples

Support Director in the development and implementation of strategic plans to market multiple live action properties to Kids 6-11 to generate exposure, increase engagement and drive both tune-in
Partner with all departments within Nickelodeon in building launch and sustaining property campaigns: Production, Consumer Products, Press, Programming, NCR, Talent, International, etc
Manage and continually update marketing and planning materials for internal and external purposes (e.g., property plans, one-sheets, property calendars, positioning presentations, sales materials, etc.)
Ensure that the most current property information is communicated, synthesized in the appropriate materials and distributed to all lines of business on a regular, timely basis so that plans are “top-of-mind” and consistency of messaging is established
Work closely with internal departments to strategize/align efforts, collect/disseminate information and ensure that marketing plans are being adhered to and goals are being met (includes programming, production, on-air promotion, press, consumer products, digital, recreation, retail marketing and integrated/affiliate marketing, research, legal, talent, digital and social, among others)
Serve as a liaison to external agencies and partners. Write, update and communicate externally facing communication to vendors with Director as needed. Build and leverage relationships to further promote the properties and key initiatives
Understand, anticipate and strategically act on industry trends and competitor activity to help inform marketing plans
3-5 or more years of experience in marketing, media or consumer strategy position
Proactive, strategic thinker with the ability to troubleshoot and provide creative solutions
Team player with excellent interpersonal and communications skills
Experience in managing cross-company efforts with attention to detail and deadlines
Pays attention to media trends with target audience and brings recommendations for innovation
Flexibility to work in a highly creative and multi-faceted organization
Must possess a strong interest in the Nickelodeon brand and its content, as well as popular culture and how it relates to Nickelodeon’s businesses

Consumer Marketing Intern Resume Examples & Samples

Working with internal and external creative resources to develop new creative strategies, ideas, offers and executions
Leverage customer insight data and research to refine promotions and marketing activities
Creating concise creative briefs and customer journeys designed to turn prospects into buyers
Developing presentations to showcase concepts and sell-in ideas
Developing new sources of business and creating partnerships, sponsorships, and co-branding opportunities that increase sales and garner new customers
Analyzing results of previous promotions to identify successes and failures and develop next actions and recommendations based on these results
Creating marketing plans to ensure that promotions are executed correctly, on time, and with the appropriate tracking codes
Ensure tight campaign linkages across paid and owned media, including social media and house websites
Creating subscription volume and revenue and promotion expense budgets and forecasts for each channel of sale managed
Working towards college degree in business, marketing or a creative disclipline
Ability to generate new ideas, focus on innovation and think strategically
Interest in digital marketing, including social media preferred
Strong writing skills necessary
Strong organizational skills and high interest in analytics relating to marketing performance
Familiarity with standard software: Word, PowerPoint, Keynote, Excel, Adobe Acrobat

Digital Consumer Marketing Executive Resume Examples & Samples

Brand boutique sites development and management on retailers’ digital platforms
Lead the development of brand boutique sites in duty free retailers’ web/mobile sites
QA all digital outputs before delivery and post go-live on duty free retailers’ web/mobile sites
Manage existing boutiques to keep updated and optimize it strategically
Establish strong working relationship with internal and external partners
Digital campaign management
Plan and run periodic digital promotional campaigns for brands on retailers’ platforms
Update digital assets in accordance with brands’ marketing plans
Ensure quality and accuracy of all ELC brands’ digital assets on all digital platforms
Collaborate with internal and external partners to drive best performance
Digital media execution
Plan and execute paid digital media campaigns for brands
Explore social channels from travel retail perspective and implement it into digital media strategy
Analyze and report the result and derive key insights from
Drive innovation by adapting new media and technologies and adapt it to brands’ digital campaigns
Reporting and insights
Collect and report monthly online sales and related performance data from brands and retailers
Collect and report weekly/monthly promotions result (including digital media campaigns)
Research competitive digital activities and Omni channel promotions in both Travel Retail and cosmetic industries
Keep updated on digital trends and new regulation in e/m-commerce market
At least 4-5 years of experience related to digital market and consumer marketing
Experience with fashion, luxury, beauty or FMCG industries is appreciated
Preferred experience in e/m-commerce and social channels
Understanding of technical environment for web and mobile
Understanding of consumer communication and marketing
Good project management and presentation skills
English fluency in both written and verbal
Strong communication capabilities in both written and verbal
Ability to work with multiple stakeholders (both internal and external)

Fall-consumer Marketing Intern Resume Examples & Samples

A passion for marketing, promotions & advertising
Digital, Mobile, & Social Media savvy
The ability to work within a team environment
A drive for innovation & creativity
Exceptional organization skills and an attention to detail
A fun & good attitude!
A passion for kids' media & entertainment is a plus!

VP, Consumer Marketing Resume Examples & Samples

Ideate and “push the envelope”; devise ways to do the “never been done before” and use “older” media in brand new ways
Bring exceptional leadership to manage consumer marketing staff
Manage relationships with external media, advertising and digital agencies to maximize creative, reach and meet deadlines
Develop and marketing partnerships with all NBCU brands to help broaden reach
Partner with MVPDs to ensure maximum reach and effectiveness of marketing dollars
Oversee the multi-million dollar media, consumer creative, affiliate support, partnerships and premiums, photo shoot and on-air promotional budgets
Oversee nationwide events with local activations through an innovative lens
Work closely with research department to understand the complex US Hispanic market and provide strategies to target audiences in new, innovative ways
Minimum 10 years of marketing experience in B2C in a media or Fortune 500 company
Television experience that encompasses traditional and new media marketing
Minimum 4 years’ experience in building and leading high achieving teams
Fluency in English and Spanish
Highly developed critical thinking/analysis skills with the ability to evaluate branding and marketing decisions for effectiveness and areas of weakness
Combination of skills to be able to think strategically, think at a higher level, but be able and willing to take on an array of tasks as needed that may not necessarily be at the level of this post as needed
Knowledge of Sports marketing

Consumer Marketing Specialist Resume Examples & Samples

Work hand-in-hand with product and pricing teams to create attractive, relevant and cost-effective offers to drive traffic to stores and increase sales
University degree in a business discipline with a minimum of 3 years’ experience – MBA an asset
Experience in an ambiguous environment, with strong time management skills and be capable of balancing many projects simultaneously with short deadlines for completion
Demonstrated success in leading large cross-functional teams towards one end goal
Excellent interpersonal skills (verbal and written) with the ability to get things done by influence

Manager, Global Consumer Marketing Resume Examples & Samples

Support the planning and development campaigns and programs that elevate the Levi’s brand through these market leading sub-brands; driving authentic heritage through LVC and progressive denim leadership through Levi’s Made & Crafted
Execute programs that drive brand and product relevance to existing and potentially new Levi’s® consumers, and strategically position the Premium brands into the broader Levi’s ecosystem
Partner closely with Regional Marketing Managers to ensure that the brands show up flawlessly in all stages of go-to-market across the globe. Serve as a Brand marketing liaison for countries without dedicated Collections Marketing support
Manage creative agencies, strategic media partners and local vendors. Be a creative marketing thinker and have the ability to drive agency partners to innovate how Levi’s communicates with our consumers
Collaborate with Global Digital counterparts to build, optimize and maintain brand experiences on all digital platforms including levi.com, social media, online communities, ect
Build creative guidelines, frameworks, processes and workflows for campaign creation and global leverage where necessary
Work with Creative Services to define guidelines around copy, visuals, and photography. Collaborate with Marketing Operations to define where LVC/LMC fit into the marketing go-to-market calendar. Socialize these tools with key internal teams and adapt/publish to all stakeholders
Know the broader Levi’s financial plan and manage to annual budgets covering all facets of the Global marketing program/activity. Facilitate the process between internal Finance, internal Marketing and our agency partners
3-5 years of relevant Advertising Agency and/or retail experience
Premium apparel experience a plus
Strong planning, organizational and implementation skills; proven ability to drive flawless execution
Excellent project management skills a must
Understanding of the premium apparel market and general retail trends
Excellent communication, written and presentation skills
Strong prioritization and problem solving abilities
Microsoft Word, PowerPoint, Excel skills required

Account Manager for Lego Consumer Marketing Agency Resume Examples & Samples

Receiving assignments and being responsible for clarifying/debriefing with the creative team
Functioning as the client’s sparring partner on strategy and communication
Acting as a focal point in developing a communication strategy and securing an integrated campaign experience across all touch points
That you typically will be involved in 2 projects simultaneously, allowing you to build long-term relations with clients and other partners such as e.g. media agencies
Have 5-6 years of marketing-to-consumer experience from previous positions as e.g. Account Manager/consultant at an advertising agency or a Marketing Manager working with brand marketing
Have a strong marketing tool box, preferably including digital marketing
Speak and write English unhindered
Possess the curiosity and the drive it takes to find the right solution
Have great leadership skills and know how to motivate the agency team
Understand your clients and the target group, and know how to transform changes in their world into communication opportunities

Consumer Marketing Coop Resume Examples & Samples

Develop and/or execute marketing programs and strategies to promote products to consumers, retailers and medical professionals
Execute consumer and retail promotions including sampling programs & direct mail
Work with creative agencies to create strong consumer communications
Analyze category and competitive trends, determine lessons learned and develop strategies to grow within the category
Facilitate Copy Clearance submission, feedback and communication
Evaluate capabilities and proposals from new vendors
Participate in training courses with your peers, which are focused on brand management and other key functional areas

HCP & Consumer Marketing Rare GI Disease Resume Examples & Samples

35%: Digital Strategy and Tactics for HCPs and Consumers
Development of the HCP and Consumer Digital Strategy for the product
Generate relevant and compelling content for unbranded and branded websites for both HCPs and Consumers
Lead the development and implementation of social media strategy and tactics
Identify and evaluate appropriate online digital channels for advertisement
Track and monitor all program/tactic targets to drive measurable results as compared with spend
30%: Disease Awareness for HCPs and Consumers
Development of the HCP and Consumer Disease Awareness Strategy, enhancing understanding and diagnosis of SBS
Lead the development and implementation of unbranded campaign including tools and programs
25%: Speaker Programs for HCPs and Consumers
Oversee the implementation of the already established HCP Speaker Programs and adjust investment and implementation as appropriate
Oversee the implementation of the already established live patient ambassador programs and adjust the investment and implementation as appropriate
Ensure appropriate investment and ROI of all speaker programs
Understand and adhere to US promotional guidelines and internal Shire Compliance guidelines and SOPs

Intern Consumer Marketing Resume Examples & Samples

Support development of 2016 Marketing strategy for seasonal Retail, Deals & Verticals Campaigns
Plan, execute, release and analyse small marketing campaigns independently
Support big seasonal campaigns and lead sub-campaigns
Work closely together with business units and other marketing teams
Support team on ad hoc requests such as management updates and presentations but also on ad hoc tactics
Support specific channel campaigns and take care of continuous performance reporting, working with Marketing Analytics and Finance
Support and manage regular results to the correspondent business units

Leader, Consumer Marketing Thailand Resume Examples & Samples

Brand custodian - Plan & executes brand-level marketing, including advertising, promotions, sponsorships; assess/deliver brand results for the Thailand market
Manages McCann, Media, PR and Acceptance relationships and all BTL executions through global desktop procedures
Reviews all customer integration creative to ensure brand fit
Manages sponsorship asset distribution and monetization for all programs
Identification of business opportunities at the customer-level to drive revenue growth for the customer and MasterCard
Active participation in planning process with account teams to set marketing-related objectives, performance targets and requirements for the customers
Active participation in country level consumer planning process with the marketing intelligence and acceptance teams
Develop and drive innovative marketing solutions with key customers supporting key business objectives for MasterCard
Provide thought leadership to driving business results through innovative marketing solutions
Formation of multi-disciplinary work teams organized around marketing and business processes – e.g., marketing strategies around key product launches important to the customer and MasterCard
Support B2B business development and Product opportunities aligned with Global and SEA Regional priorities
Coordination with internal stakeholders to ensure integration of customer-level marketing efforts with regional and Global priorities
Manage the social media strategy
Manage the A& M budgets aligned to marketing programs, including monthly forecasting and tracking for the local markets
Ensure desktop processes and legal, tax, finance requirements are adhered to
Ensure results by campaign are tracked and reported on a regular basis
Tracking and managing of customer marketing programs

Head of Consumer Marketing Resume Examples & Samples

Drive the planning, implementation, creative processes and reporting of all consumer marketing initiatives in Germany
Own and drive marketing strategy to understand and deliver impact across the marketing funnel
Build and leverage knowledge of consumer audiences and work closely with B2B marketing, BD and media partnership teams in Germany
Collaborate with all stakeholders in the German market and Twitter HQ at San Francisco to optimize in-market efforts and ensure alignment across Consumer Marketing
8+ years prior experience, including experience in house with a large tech or consumer brand
Deep understanding of Media planning, buying and working with agencies - creative and media - to achieve goals
Experience in performance marketing, consumer campaigns, consumer research and understanding of lifecycle and brand marketing
Experience in leading teams - cross functional team and direct and in managing agency relationships
Metrics driven and a mind set to measure is essential
Significant experience in social media and content strategy
Deep understanding of the Twitter product
Excellent communication skills, a sense of humour, comfort with ambiguity required

AVP, Consumer & Marketing Analytics Resume Examples & Samples

Define and drive the Marketing Analytics strategic roadmap by working closely and collaborating with key stakeholders
Build and leverage Consumer and Marketing data assets to measure marketing performance and to improve participation rates, plan contributions and renewals
Provide the enterprise view of key customer-based ROI metrics including customer satisfaction and brand awareness
Carve out a strategic agenda for key customer-facing initiatives in the buying experience and service experience domains. Leverage customer research and insights to acquire new customers and better meet the needs of existing customers
Identify and execute ‘test and learn’ use cases to create a business case for a differentiated and personalized marketing and messaging strategy
Perform regular analysis that identifies actionable marketing insights, marketing influenced revenue opportunities, enhanced customer experience and functional cost-savings
Provides subject matter expertise to team members and applicable internal/external stakeholders on complex assignments/projects for his/her assigned area(s) of responsibility
Identifies and directs strategic process improvements that significantly improve quality across the team, department and/or business unit for assigned area(s) of responsibility
Directs/executes approved strategy decisions and contributes to strategy creation for assigned area(s) of responsibility
Provides strategic direction to build and enhance the capability for his/her assigned area(s) of responsibility
Designs and delivers strategies & programs that leverage metrics & predictive analytics to support business objectives and achieve desired results, including profitability & persistency
In a matrix environment, collaborates with and influences actuarial, underwriting, and sales leadership to translate analytics into actionable market-facing strategies and tactics to support sales & distribution and drive profitable growth
Serves as an ‘analytics champion’ educating the business to drive adoption and usage of data analytics to further business insights for strategy development and execution
Provides strategic consulting to senior management & key business stakeholders on acquisition approaches & opportunities based on quality business analytics, tools, and market information
Provides subject matter expertise and thought leadership on analysis and use of tools & metrics to significantly affect the strategic direction of the business
Collaborates with IT & other key stakeholders to evaluate current state of data and develop tactical plans to improve data management and resolve technical challenges impeding data availability, quality, metric consistency and credibility
Develops & implements a business analytic framework to include forward-looking metrics and insights
Creates dashboards & scorecards utilizing existing and newly developed metrics and performance monitoring systems to provide management with quantifiable gauges of business results and impact of strategic plans and tactical initiatives
Partners with IT to develop data governance models and data warehouse assets
Develops and implements strategic process improvements to ensure effective, standardized analytical processes
Advises senior management and key stakeholders on design issues, capabilities, and/or system limitations; develops and recommends remediation plans
Effectively leads projects for advanced analytics and predictive modeling integration and implementation

Senior Manager Digital Consumer Marketing Resume Examples & Samples

Development and execution of annual consumer digital marketing plans including setting objectives, defining brand strategies, and developing/executing tactics
Effectively manage consumer digital marketing budget which encompasses all US Pet brands
Contribute to the development of short and long term digital consumer marketing strategies for the USA market
Lead the development of digital media campaigns for all USA Pet Brands
Monitor all competitive digital consumer marketing activity, including advertising/share of voice, and develop action plans to respond as necessary
Manage and provide direction to agency partners, to achieve effective brand messaging, creative development, brand stewardship and digital media investment
Work cross-functionally with the brands and customer marketing team to develop and execute pet owner Client Connection communications that drive conversion in the vet channel
Analyse market data to identify key opportunities including consumer insights and new user acquisition opportunities
Lead the development and execution of a multi-brand consumer loyalty program that drives consumer engagement and increases the lifetime value of Merial pet owners
Bachelors degree in Business, Marketing or related field
At least 7 years of digital media and DTC marketing experience
Through understanding of the digital media channel and digital technologies
Proven capability in managing the development and execution of digital media consumer communication programs
Understand appropriate market research process, tools and methods for decision making
Creative problem solving and negotiation skills
Ability to influence others in cross-functional teams
Excellent communication skills and capacity to manage external marketing agencies
English language fluenc

Consumer Marketing Associate Resume Examples & Samples

Strategic Brand Development: Support and participate in the development of consumer marketing strategy. Actively listen and participate in insight generation activities across key players and identify integration issues/opportunities. Participate in annual brand planning process, including development of consumer related objectives and tactical plan. Evaluate and make business recommendations leveraging synergies to optimize consumer outcomes
Gaining and Advocating Customer Insight: Support and participate in the identification of key consumer insights for brand in partnership with market research and agency partners. Develop a deep understanding of the consumer target. Ensure insights are appropriately reflected in all communications
Agency Management: Establish expectations (two-way) for client – agency partnership. Build relationship with account supervisor to accomplish consumer focused channel strategy and tactics
Channel & Tactic Planning, Development, Implementation & Measurement: In collaboration with agency, develop, independently manage and evaluate success of focused channel and relative tactics to achieve consumer key player strategy, with a particular focus on the consumer experience post prescription. Ensure consistent application of brand strategy and consumer insight across consumer touchpoints and channels. A particular area of focus will be working with our cross functional partners on how to best deliver a valuable and differentiated consumer experience and promise via the Customer Program Support
Marketing Monitoring: Review marketplace data and make recommendations for brand implications/actions. Follow-up with market research as needed to investigate implications
Financial Management: Track and manage budget for consumer tactics including reconciliation and update in MMS. Provide roll-up to consumer marketing manager and make recommendations for trade-offs as needed
Risk Management. Ensure compliance with all consumer marketing guidelines, good promotional practices, privacy policies, and other policies and procedures
2+ years of Consumer Marketing experience
2+ years of CRM and/or customer support programs
Consumer Packaged goods experience a plus
Experience developing deep customer insights
Ability to work effectively within complex, changing environment
Enthusiastic, ability to energize and motivate others
Experience with advertising, production processes, and/or media planning preferred
Outstanding team player
Critical thinking skills/strategic mindset and marketing planning expertise
Deep expertise in attitudes, beliefs, behaviors of consumers and key influencers
Ability to work cross- functionally and to lead and influence without authority
Channel/tactic understanding (breadth vs. depth), including measurement and optimization
Demonstrated strategic thinking, analytical, and problem solving skills
Self-directed, strong project management, budget management and prioritization skills
Strong decision-making skills and experience and ability to influence others

Consumer Marketing Intern Resume Examples & Samples

Managing the fulfillment of partner obligations
Writing promotional emails
Run ad copy, landing page and other A/B tests
Work with Creative team to create compelling messaging across email, app and other channels
Competitive research
Monitor performance and identify trends
Strong writing ability
A positive, jump-right-in attitude
Love of fashion
Experience with Email Service Providers a plus
Basic/Intermediate HTML knowledge a plus
Analytics knowledge a plus

Brand & Consumer Marketing Executive Resume Examples & Samples

Head of Brand and Commercial Marketing
Product content managers and executives
Customer services and all customer-facing teams which have an impact on the customer experience and customer satisfaction
Business Intelligence team
B2C marketing with some experience in the execution of multi-channel campaigns which might include above-the-line elements such as outdoor, radio, press, and across all other digital and offline channels (print, DM, email, social, telesales, sales, websites, SEM/PPC, SEO, display, PR, etc.)
Good Digital Marketing experience and proficiency in the most popular channels and tools (eg Twitter, Facebook, email Marketing, Google Analytics, etc.)
Excellent communication skills with a strong sense of teamwork and an ability to deal with stakeholders
Understanding of market segmentation
Experience of working at campaign executive level, ideally in at least one role focused brand marketing
High level of enthusiasm and drive – used to self-start
Result driven with the energy and resilience to make things happen
Ability to work collaboratively both internally and externally
Ability to work under pressure, staying ahead of complex schedules, and seek to improve knowledge
A good working knowledge of Microsoft Office (i.e. Word, Excel and PowerPoint)

VP, Consumer Marketing Insights Resume Examples & Samples

Four-year college degree; MBA preferred
18+ years of experience in consumer insights/market research/McKinsey or similar leadership role
Client-side experience in consumer products/durables preferred
Experience tailoring communications to different audiences and proactively communicating to all levels of stakeholders: executive leadership, cross-functional team members, agencies, etc
Demonstrated ability to instill genuine respect for and curiosity about consumers, shoppers, and end users within an organization
Has worked on a global business, and is adept at maneuvering and motivating through differences in countries and cultures. Proven ability to create, manage and develop a global team
Experience discovering and activating consumer insights that lead to sales growth in the form of new product or service launches, existing product improvements and improved marketing efficiency
Demonstrated success leading in a matrix environment
Persuasive communication skills and ability to influence corporate strategy and lead business review meetings
30% travel required

VP, Consumer Marketing Mtv Resume Examples & Samples

Lead the strategy and development of the paid media campaigns for MTV + MTV2 initiatives including programming priorities or brand awareness
Execute advertising plans across all media channels: TV, Digital, OOH, Radio, Print and Paid Social
Collaborate with internal departments including Brand Creative, Social, Programming, Press, and Production for all marketing initiatives
Execute on-the-ground & non-traditional marketing efforts in local markets to promote channel initiatives or tent-pole events
Oversee and manage the Media agency relationship
Managing external partners/agencies in developing and executing all stunts/activations
Manage overall marketing budget
Responsible for guiding the development of the department, which includes all levels
Conduct performance reviews and set goals for staff
10-15+ years holding Marketing/Advertising positions
Experience managing relationships with internal and external stakeholders
Strong and diverse client experience, Youth Centric and TV network clients a plus
Exceptional written and oral communication skills; with direct past experience in writing and briefing media agencies
Strong analytics capabilities – and understanding of optimization and measurement tools
Successfully managed a team of 2 or more
Strong business and personal ethics
Effectively manages multiple projects in a fast paced, every changing environment
Strong mentoring skills and desire to teach creative team
Deep connection to local advertising/media community and people resources

Intern, Consumer Marketing & Activation Resume Examples & Samples

Assist in the maintenance of Wyndham Rewards creative assets and collateral materials, including Member Levels and Blue Thread related projects
Assist in the development and deployment of social media realted content
Assist in tactical project work associated with email campaigns for Wyndham Rewards member and WHG brands

Senior Manager, Digital Consumer Marketing Resume Examples & Samples

Analytical and data-driven with a keen creative sensibility
Deep understanding of digital marketing best practices including SEO, SEM, social media, and email
Experience with direct response concepts and best practices, such as A/B testing, experimental design and statistical significance. Experience with Optimizely or Bounce Exchange desired
Strong working knowledge of analytic tools such as Google Analytics, Omniture, Adobe Audience Manager, Parse.ly, or similar tools
Understanding of UX principles, including wireframes and requirements
Understanding of and experience manipulating CSS and HTML
Experience with a CMS
Facility with Adobe Photoshop and MS Office products, especially with Excel

Consumer & Marketing Insights Manager Resume Examples & Samples

Strong focus, involvement, and consumer leadership in all business planning & execution, local innovation pipeline, and reviewing business objectives with Area Category Marketing management, in order to develop, manage, and execute research plans to best meet them and the overall strategy of the brands and market
Contribute to profitable growth through being seen as an integral member of the business teams aimed at developing successful in market execution
Share and aid understanding of consumer learning and within the Marketing management team through collation and communication of broad North American consumer and shopper insights as well as relevant learning from other markets
Discuss consumer understanding needs with marketing management and recommend concrete research plans, methodologies, and key decision criteria and then lead the implementation of the actual research to meet those needs for assigned categories
Bring best in class communication effectiveness support. Provide input and feedback to creative briefs and copy development for TV and digital; recommend & execute appropriate research plans to explore and validate creative
Track and understand consumer and category trends to enable brands to stay ahead, drive brand plans and actions in communications
In partnership with Marketing team, develop, screen and scale tactical brand-building initiatives that will drive brand penetration
Provide high quality support to business partners in interpreting market research results and identifying both articulated and unarticulated needs and opportunities, contributing to practical action plans following research
Lead & Implement specific research projects in consistent alignment with global & local standards and best practice methodologies
Plan and manage the market research budget in conjunction with Marketing management and the Senior Manager, Healthcare

Business Leader, Consumer Marketing Resume Examples & Samples

Lead the Consumer/Digital/Social Marketing and Media channel strategies across Japan to drive MasterCard brand preference and usage
Identify & leverage consumer insights by applying demographic, attitudinal & behavioral segmentation data to define a multi-channel targeting approach to winning with key segments; this includes POV’s and best practices related to media channel and communications trends tied to key segments as defined by the region and individual markets
Develop winning B to C strategy and plan to support business priorities
Participate in conceptualization, manage execution & evaluation of these initiatives i.e. end-to-end project management
Build strong partnership with all functions to drive business
Work with regional communications to develop and execute a CSR strategy that builds corporate reputation and develops employee engagement
Budgeting, forecasting and tracking of marketing spends to ensure effective utilization and high ROI on marketing budgets

Consumer Marketing Associate Resume Examples & Samples

Develops and maintains internal marketing-related reports, spreadsheets, timelines and documents which drive marketing decisions
Identifies new marketing opportunities and partnerships
Excellent communication (written and verbal) skills
Ability to solve problems independently

Consumer Marketing Associate, Acurian Resume Examples & Samples

Sets-up and deploys advertising campaigns for assigned channel
Leads the creative development for marketing campaigns including testing set-up and results monitoring
Analyzes performance metrics and modifies tactics and strategies throughout the campaign, as necessary, to achieve optimal results
Monitors timelines and expenditures to ensure campaigns are completed on time and within budget
Coordinates with other areas within the marketing department to ensure optimization of efforts and to meet marketing objectives
Manages cost database and generate partner invoices
Demonstrated ability to work in a fast paced, competitive environment

Associate Director, IUD Consumer Marketing Resume Examples & Samples

Develop Direct-to-Consumer (DTC) strategies and tactics across the IUD portfolio of products including Kyleena, Mirena, and Skyla, focusing on the Nulliparous (have not yet had a child) segment. Helps develop targeting, positioning and other key strategic mandates to meet our business objectives. Works with Consumer lead to develop Best-in-Class integrated DTC campaigns across multi-channel platforms
Manage LMR (legal, medical, regulatory review) end-to-end process. Must be highly knowledgeable of OPDP, FDA and PHaRMA regulations and guidelines for DTC promotion. Must have significant experience in managing pharmaceutical promotions from Creative Brief all the way through 2253 or pre-clearance submission
Manage Creative, Media Agency of Record (AORs) and other production vendors. Work closely with Agencies to develop and deploy integrated consumer communications plans. Understand how to develop content strategies and lead the agency to successfully meeting our key communications objectives
Develop Promotional Effectiveness Plans for DTC tracking and measurement. Requires a deep understanding of setting up KPI’s and ROI’s and overall measurement plans to track to our communication and business objectives
Partner with IUD Digital Strategy team member to develop comprehensive digital and social media plans. Key knowledge of digital asset formatting for DTC a must. Key knowledge of digital and social channels and formats a must. Experience launching successful, ROI driven digital media campaigns required
Actively manage the Consumer P and I (marketing budget). Manage agency scopes of work, PO’s, Agency Fees and OOP’s, talent payments, print production budget, etc. Work closely with finance manager to ensure proper billing systems in place
Partner with Business Analytics and Business Intelligence to develop measurement plans, test creative assets, track KPI’s and sales, and build yearly research plans. Understanding of all key strategy and testing platforms a must (Bases, Millward Brown)

Junior Consumer Marketing Intelligence Manager Resume Examples & Samples

You will design, lead and manage ad-hoc primary consumer research (qualitative and quantitative) projects, and secondary research for competitor benchmarking and/or landscape analysis
You will own the full end-to-end research process from business questions and brief design, through research execution with an agency, to analysis and presentation
You will be responsible for synthesizing consumer learnings into data-driven, actionable insights and recommendations to drive the right marketing business decisions on campaigns, new product launches, positioning, etc for the UK market
You will manage budget allocation for the year and prioritise projects as appropriate
You will manage and maintain collaborative and productive relationships with external stakeholders, such as research agencies and other partners
2-4 years' experience in market research / consumer insights role(s) in research agency, multidisciplinary agency and/or corporate setting
Experience in quantitative data analysis
Track record in building relationships and collaborating with others to solve business question
Digital savviness - e.g. experience with apps, connected products, or wearbles
Interest in healthy living

Global Consumer Marketing Insights Manager Resume Examples & Samples

Strong focus and involvement in NPD and the innovation pipeline, reviewing business objectives with Category Marketing management, in order to develop, manage and execute research plans to best meet them
Responsible for the implementation of category market research projects for assigned categories within the category
Proactively develop a deep understanding of consumers, retail/channel partners
Share and aid understanding of consumer learning within the Category Marketing management team through building and collation of global consumer insights
Discuss consumer understanding needs with category marketing management, and recommend concrete research plans and methodologies to meet those needs
Implement specific research projects in alignment with the CMI Director using global standard, consistent and best practice methodologies
Provide high quality support to the category marketing team in interpreting market research results, contributing to practical action plans following research
Plan and manage the category market research budget (for assigned categories) in conjunction with Category Marketing management and the CMI Director
Contribute to profitable growth through membership of business teams aimed at developing successful innovations
Understand and use relevant syndicated data (IMS/ Nielsen) for the sole purpose of driving organic growth of the category
Develop strong relationships with preferred global external research suppliers to ensure superior service and quality
Develop and build strong relationships with regional CMI managers for category projects executed in their regions
Experience in consumer insights with FMCG
Well-developed global stakeholder relationship development skills
Knowledgeable in story-based reports
Results orientated, independent, entrepreneurial and self-motivating
Proven experience in both qualitative and quantitative adhoc research methodologies
Well-developed interpersonal skills to build positive working relationships with category marketing management and the Global CMI team
Commercial understanding of corporate and operational business issues
Strong understanding of marketing strategy, planning issues, budgeting, priority setting
Ability to understand business strategies, tactics and implement measurable research plans

Specialist, Consumer Marketing Resume Examples & Samples

Define, develop, and execute targeted campaigns to accelerate wireless, reduce churn and grow revenue
Build the narrative for campaigns and identify key messages that are relevant for the targeted segment
Create compelling and strategic marketing presentations to drive buy-in and alignment across business units and stakeholders
Work cross-functionally with market insight teams, product, pricing, marketing communications, and channel to develop and execute campaigns end-to-end
Analyze the customer base and weekly results reporting to provide recommendations that drive growth and intervene on potential risks
Develop and create clear and concise marketing briefs and work with marketing communications to create market-ready content
Quarterly marketing plan development and presentation to the executive team
University degree in a business discipline with a minimum of 2 years’ experience – MBA an asset
Strong analytical skills to be able to interpret data and generate insight and action
Experience in an ambiguous environment, with strong time management skills and the ability to balance many projects simultaneously with short deadlines for completion
They are detail-oriented, strategic and analytical with the ability to think outside the box
Comfortable working autonomously or as a team member

Director, Direct to Consumer Marketing Resume Examples & Samples

Overseeing a team of 7-10 managers across brands, delivering a retention and growth plan to develop members into high-performance SME and retail mavens
Oversee Email, SMS and Direct Mail channels
Manage Email roadmap with ESP across strategy, production, deliverability and projects
Responsible for aggressive acquisition and retention strategies that maintain optimal file size across channels
Establish best-practices around deliverability and data-hygiene, ensuring maximal reach
Develop life-cycle marketing program and 1x1 marketing through retention channels
Rollout diverse testing strategy across Email, SMS and direct mail to optimize ROI and establish number of marketing touches to drive conversion and improvements in LTV
Act as the primary liaise with ESP, SMS and Direct Mail partners
Collaborate with our attribution partners to support and build the fractional attribution and addressable media plans
Partner with CRM to leverage RFM cohorts and create actionable segments
A hands-on person with exceptional relationship building skills
Superior analytic skills, and the ability to compile, analyze and leverage performance data to both identify new opportunities and optimize current campaigns
Demonstrated ability to deliver against KPIs while building strategy and tactical plans

Senior VP, Consumer Marketing Resume Examples & Samples

Provide strategic counsel, guidance and leadership to staff, supervising several staff members, and ensuring the team's success by managing work quality and productivity levels
Maintain relationships with senior-level client contacts and internal contacts
Mentor, coach and support team members ensuring constant development of their skills
Consistently hold self and staff accountable for behavior and performance
Seek and suggest process improvements and support positive change initiatives
Effectively manage staff utilization to meet profitability targets
Grow business prospects with existing clients; expand scope of work using Edelman network capabilities; lead new business outreach process and win business
Participate in the development and adoption of new products/services; leverage IP with clients
Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals
Demonstrate behaviors consistent with Edelman’s values and Code of Ethics and Business Conduct

Consumer Marketing Intern Resume Examples & Samples

Assist with planning, creation, and execution of paid media campaigns
Analyze and strategize effective uses of content, media, and creative to drive linear ratings
Manage the production timeline and delivery of a high volume of assets
Support digital marketing team in creating content and accompanying copy for social platform
Support marketing team in administrative tasks and budget management

Consumer Marketing Resume Examples & Samples

Serve as thought leader on the role of media in delivering meaningful impact for the Facebook brand, consumer and developer products
Establish and scale key learnings across marketing efforts to drive effectiveness and efficiencies
Partner closely with cross functional teams ranging from Ads Product to Marketing Analytics to drive best practices, identify testing opportunities, and develop roadmaps for consumer marketing efforts
Project manage complex work streams and initiatives across marketing objectives
Manage and mentor a team of high performing media managers supporting a range of FB consumer/developer products
Stay abreast of key media and advertising trends and innovations to bring to future product marketing campaigns and potentially expand the scope of marketing efforts
Streamline processes and build scalable solutions to support a rapidly growing number of Marketing campaigns across brand and product. Continue to build the team's identity and establish a working relationships with the brand and product marketing teams
8+ years professional experience in digital media, and/or consulting, demonstrating leadership in a fast paced environment
2+ years directly managing teams with a focus on people development
Knowledge of Facebook and other digital advertising platforms with experience in crafting media solutions that drive outcomes
Experience working and building relationships with cross-functional teams
Communication skills to ensure clarity, alignment and surfacing of key insights across key stakeholders and partners
Creative and quantitative analytical ability
Proactive ability to distill concerns that arise into actionable learnings and outcomes
Team oriented and can work effectively across all levels of management, teams, and disciplines
Experience with direct response and brand marketing, data and technology solutions, advertising technology, and partnerships

Consumer Marketing Intelligence Manager Resume Examples & Samples

You will act as the voice of the consumer on key categories, and keep the needs of the consumer at the centre of decision-making / action planning
You will own, design and lead 1-2 key strategic organisational projects, championing the voice of the Consumer across the total Personal Health organisation
University degree desired but relevant experience can replace if strong track record
4-7 years' experience in market research / consumer insights role(s) in research agency, multidisciplinary agency and/or corporate setting
Track record of being able to manage priorities, and balance multiple projects and stakeholders at the same time
Excellent verbal and written communication, and presentation skills required
Strong numerical and analytical skills, with a good attention to detail
Experience with shopper research methodologies
Experience with service design

Consumer Marketing Analyst Resume Examples & Samples

Participate in the design, development and implementation of ad-hoc research projects for the purpose of better understanding both current and potential Guests, and business issues
Marketing and sales research including ad testing, product naming, brand awareness and health tracking
Operational research on in park guest behaviors, preferences, and reactions to new and altered ride, merchandise, and dining experiences
Research that supports Strategy and Business Development in market sizing and segmentation
Other ancillary ad hoc projects to support Creative and research needs
Experience with structured survey writing, questionnaire design and programming
Unstructured, semi-structured, and structured interviewing and focus group design and moderation a plus
Ability to calculate figures and amounts such as proportions and percentages
Ability to compute rate, ratio, and percent and to draw and interpret spread sheets
Ability to work with mathematical concepts such as probability and statistical inference
Experience with Uni-variate Methods required
Experience with multivariate methods not required but preferred
Experience with statistical package (like SPSS) required
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form in English
Ability to define problems, assemble data, establish facts, and draw valid conclusions
Ability to tell the story behind the data
1-5 years of experience in marketing research on either client or vendor side required, or equivalent combination of education and experience
Leadership experience not required at this level, however must be comfortable interacting with clients and peers
Or equivalent combination of education and experience

Assistant, Consumer Marketing Insights Resume Examples & Samples

Collaborates with brand management and product development peers
Works to maximize the effectiveness of consumer marketing insights processes
Completes Performance Plus “My Action Plan” process for self
0-2 years of experience in a consumer insights/market research role
Experience directly conducting quantitative and qualitative research studies
Experience contributing to the strategic learning plan for a brand or product category
Genuine respect for and curiosity about consumers, shoppers, and end users

Associate Director of Consumer Marketing Resume Examples & Samples

Develops patient message architecture and positioning statement. Ensures alignment with overall brand strategy and patient initiatives
Partners with Analytics to distill insight, validate business opportunities, optimize marketing mix for patient and monitor ROI of individual tactics
Develops creative briefs/brand book; designs core consumer brand promotional assets (e.g., websites, education) and assures brand and MCM execution of messaging & strategy
Identifies critical design elements for initiatives/ promotions designed to drive desired patient behavior change
Makes strategic choices when prioritizing & commissioning tactics from hub; collaborates with Multi-Channel Marketing -Partners to utilize best practices
Develops creative briefs for agency involvement, before shifting execution responsibilities to the Hub
Responsible for partnering with cross-functional stakeholders to design and implement patient experience support programs (education, adherence, beyond the pill)
Manages patient ad boards & advocacy groups
Leverages brand insight to inform patient segmentation and channel mix preferences
At least 8 years experience with increasing responsibilities in sales, marketing or related function with 5 of the 8 years concentrated in marketing
Demonstrated ability to manage a team, positively influence coworkers toward common goals, foster collaboration, and enable teamwork; Ability to set priorities, develop roles and responsibilities, and manage staff. Ability to assess strengths and weaknesses of staff members and provide suggestions for improvement. Established leadership traits with an ability to mentor junior team members, collaborate effectively, and positively influence decisions
Deep understanding of the brand/franchise, the pharmaceutical industry, and how to effectively engage HCPs; ability to make sound business decisions by having a strong understanding about business, finance and risks/benefits of decisions
Extensive experience in marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies; ability to clearly and succinctly communicate (verbally/written) in a persuasive and appropriate manner at the executive level
Capable of leveraging data and analytics to distill insights and drive data-based decision making

Consumer Marketing Director Resume Examples & Samples

Define the overarching cluster strategy and innovation roadmap, its enablers and drive the execution of it, in close alignment with the global upstream and downstream teams
Lead the team of 5 Consumer Marketeers
Steer the integral product development (IPD) process from start to end, taking initial ideas through to product development and market introduction, including communication
Interact with various disciplines including Innovation, Technology & Development departments, internal and external design agencies, manufacturing units or external suppliers, marketing management, marketing communication and international sales organizations

Developer for our Consumer Marketing Agency Resume Examples & Samples

Work as part of a Scrum team, on your own tasks or as part of a larger project
Break down feature requirements into user stories and provide estimates
Design and implement services and tools in collaboration with your team and solution architects
Create coherent APIs in the backend systems you make
Operate and maintain your systems once they are released
Have experience with object-oriented design and programming with the C# language on .NET framework as well as relational data models and databases
Have 2+ years of experience from a related IT position and preferably a degree in software engineering or computer science
Understand the HTTP protocol in relation to REST services and the infrastructure setup for web applications (DNS, CDN, Loadblancing, IIS etc.)
Preferably have knowledge of Amazon Web Services, NoSQL data models and databases as well as JavaScript in the Node.js environment
Speak and write English fluently

Intern Consumer Marketing Resume Examples & Samples

Support development of 2017 Marketing strategy for seasonal Retail, Deals & Verticals Campaigns
Brief and run some smaller campaign completely including performance analysis once completed
Support specific channel campaigns and take care of continous performance reporting, working with Marketing Analytics and Finance

Assistant Manager, Global Consumer Marketing Resume Examples & Samples

Assist the Sr. Manager in the planning and development of integrated campaigns that elevate the Levi’s brand through these market leading sub-brands; driving authentic heritage through Levi’s Vintage Clothing and progressive denim leadership through Levi’s Made & Crafted
Execute programs that drive brand and product relevance to new and existing Levi’s® consumers, and strategically position the Premium brands in the broader Levi’s ecosystem
Partner closely with Regional Marketing Managers to ensure that the brands appear flawlessly in all stages of go-to-market across the globe. Serve as a Brand Marketing liaison for countries without dedicated Collections Marketing support, and collaborate with global and local Social media mangers to build, optimize, and maintain relationships with online communities
Maintain cohesive relationships and seamless communication with critical cross-functional partners in Merchandising, Creative Services, Brand Environment, and Regional Marketing partners, etc. Ensure cross-functional team onboarding of LVC/LMC story and vision
Be a creative marketing thinker and have the ability to drive agency and internal creative partners to innovate how Levi’s communicates with our consumers
Work with Levi’s Creative Services to define guidelines around copy, visuals, and photography. Collaborate with Marketing Operations to define where LVC/LMC fit into the marketing go-to-market calendar. Socialize these tools with key internal teams and adapt/publish to all stakeholders
Understand the broader Levi’s financial plan and manage annual budgets covering all facets of the Global marketing program/activity. Facilitate the process between Finance, Marketing, agency partners, and vendors. Manage ongoing budget tracking, signed estimate, purchase orders, and invoices
Bachelor’s degree in a related field of study (Communication, Marketing, Business, etc.)
2-5 years of industry experience in integrated marketing (inclusive of digital, social, print, and engagement)
Strong interpersonal skills and emotional intelligence- the ability to build relationships and work effectively with internal and external stakeholders
Diligence and thoroughness in approaching projects and their outputs
A proactive, problem-solving, ambitious mindset – the ability to thrive in a fast-paced workplace
Willingness to both support larger, more complex initiatives and autonomously lead projects, too
An interest in the apparel / fashion, world, and cultural trends

Consumer Marketing Director, Germany Resume Examples & Samples

Develop and implement consumer or merchant activities as part of national plan (ATL and BTL)
Consumer/Merchant responsibility
Negotiation of merchant cooperations
Development of POS concepts to support national plan
Develop together with product value propositions and go-to-market plans
Execution of marketing projects for Mastercard products and brands including but not limited to Mastercard, Maestro
Manage media planning, buying and optimization process, with strong focus on ATL and digital
Manage social sites & media
Complex analyses of results of all executed projects
Manage and coordinate agencies
Manage assigned budget for projects
Assurance that all policies regarding marketing projects are followed
Monitoring of compliance to Mastercard rules and procedures
Liaising between Mastercard Europe and its marketing agencies and other suppliers on projects planning and executing
Assurance that all projects are coordinated with other involved parties such as account managers, sales experts and new business
Strong marketing experience with Trade Marketing and Consumer Marketing, related to fast moving consumer good
Collected experience in industrial environment or marketing agency
Strategic thinking skills, flexibility and mobility
Ability to turn qualitative and quantitative data into information for action
Consultative selling experience with good negotiation skills
Experienced in project management
Creative thinker with a desire and tenacity to test innovative customer solutions
Interest in media especially new/digital media/eCommerce
Ability to financial analysis ( post-evaluation, business cases, forecast)
Team player and achievement oriented
Strong skills in MS PowerPoint, Word and Excel; s
Very good English and German knowledge (written and oral)
Cross-cultural and quick understanding and ability to work across levels in a matrix organization
Open-minded, flexible and open towards changing, fast paced and challenging environments

Analytics Consumer Marketing Resume Examples & Samples

Modifies computer programs to extract information from company databases
Prepares state indications and other analyses of loss experience, retention, and expense data
Responsible for development of data and information structure
Facilitates through other parts of the organization to accomplish results
Asses and communicate research results to internal and external stakeholders
Manage the information collection process, organizing, reducing redundancies, spotting connections, evaluating sources, and distilling and summarizing information into actionable intelligence items
Maintain existing set of business intelligence tools and practices, including commercial business lead databases, and assess new tools, to assure the optimal mix of tools within budget constraints. Suggest and implement new research sources, methodologies, and analysis techniques
Proficiency with MS Office products (Word, Excel, PowerPoint, Visio)
Excellent written and verbal communication skills, able to convey complex information into management decision-making presentation materials
Attention to minute detail, highly organized, consistent due diligence
Ability to communicate messages effectively to customers in all markets
Strong business acumen and development skills
Ability to create and maintain long-term business relationships with employees at all levels

Data Engineer, Consumer Marketing Resume Examples & Samples

1) Designing the big data platform/solutions used to ingest and process Amazon-scale traffic data
2) Building end-to-end solutions that enable business stakeholders to self-serve their business intelligence needs
3) Coaching fellow data engineers and ultimately raising the bar of data engineering excellence across Amazon’s Consumer Marketing organizations
Bachelor's degree or higher in a quantitative/technical field (e.g. Computer Science, Economics, Finance, Mathematics, Statistics, Engineering)
4+ years of relevant experience one of the following areas: data science, data engineering, business intelligence or business analytics
Expert-level proficiency in writing complex, highly-optimized SQL queries across large datasets
Demonstrated ability in data modeling, ETL development, and Data warehousing
Ability to manage competing priorities simultaneously and drive projects to completion
6+ years of experience as a BI Engineer, Business/Financial Analyst or Systems Analyst in an internet-based company with large, complex data sources
Superior dashboard building capabilities (Tableau or MicroStrategy)
Experience with AWS services including S3, Redshift, EMR and RDS
Experience with Machine Learning concepts and tools (Python experience is a strong plus)
Knowledge with statistical and/or econometric modeling
Experience in BI/DW as a change leader providing strategic research, recommendations, and implementations
Demonstrated experience managing and prioritizing a project backlog
Demonstrated experience defining and driving an analytics roadmap

Consumer Marketing Executive Resume Examples & Samples

Develop partnerships with applicable organizations including tourist boards
Work with global team to increase contactable database size, database cleansing and develop contact strategies
Manage all Consumer Shows where we have a stand or presence
Work on all DM fulfillment in region and mailing strategy
Support all implementation of Global or Regional promotions
Manage all other offline consumer advertising and sponsorships
Carry out regular competitor analysis and reports
Work with Digital team on consumer campaigns and overall performance reporting
Work on consumer EDM plan with head office and overall customer journey

Consumer Marketing Director Resume Examples & Samples

Collaborate with cross-functional brand teams – Advertising, Editorial, Operations (Pubworx), Hearst Integrated Media (60%)
Drive strategic brand activity – working with Business Development, Customer Acquisition & Retention and Newsstand teams (30%)
Manage rate base and subscription sources to meet budget goals/targets as well as responsible for directing P/L at title level (10%)
10+ years
Knowledge of subscription and newsstand business
Effective consumer marketing experience in planning, acquisition tactics, financial analysis and AAM reporting
Strong communicator with ability to effectively express key consumer marketing information to internal and external stakeholders
Creative-thinker, who actively follows industry trends and proactively identifies ways to leverage Hearst’s powerful portfolio of brands and promotional assets
Independent, self-starter who is capable of synthesizing cross-functional strategies, leading programs and overcoming challenges to meet business objectives

Consumer Marketing Resume Examples & Samples

Designs and implements comprehensive marketing programs and contributes to strategies to create awareness and consumer engagement
Collaborates with internal stakeholders from across the business to drive end-to-end development and execution of consumer marketing programs
Leads and/or directs concurrent projects from inception to execution including but not limited to: project planning, resource planning, change management and communications planning, managing changes to the project scope
Develops tools and promotions to improve enrollment in insurance products and onboarding experience
Ensures marketing materials are consistent with business unit messaging and Lincoln branding standards as well as compliant with applicable regulatory requirements
Identifies customer-facing touchpoints and communication gaps; recommends to senior management marketing approaches to improve consumer engagement
Stays abreast with consumer behaviors, market & industry trends, and competitive intelligence; provides subject matter expertise and recommendations to align marketing strategies
Uses Voice of the Customer, market research, and data analysis to create, assess effectiveness, and refine marketing approach and helps strategize new customer touchpoints to achieve short-term business goals and longer term expansion strategies
Works with analytics team to develop consumer insights and define target customer segments; collaborates with product development to develop offerings to meet customers needs
Builds relationships and liaises with key internal stakeholders to ensure consumer marketing programs align with overall business goals and objective
5 to 7+ Years consumer marketing experience that directly aligns with the specific responsibilities for this position(Required)
4 Year/Bachelors Degree or equivalent work experience (4 years of experience in lieu of Bachelors) in business, marketing, or communications (Minimum Required)
Experience with marketing automation, campaign management, digital marketing, or email marketing platforms desired
Experience running consumer marketing, a strong background in life-cycle marketing, segmentation, campaign testing, and optimization is preferred
Extensive analytics and data-driven marketing experience is preferred
Superior presentation and written communication skills including the ability to write strong, compelling marketing copy, public speaking and presentation skills

Associate Manager Advertising & Consumer Marketing Resume Examples & Samples

Working knowledge of Google Analytics and Adwords
Familiarity with DoubleClick or similar advertising platform
Media planning knowledge
Experience forecasting, tracking and reporting on campaign metrics using benchmarks and ROI
Project manage Google/YouTube advertising including implementation, creative and reporting
Write effective copy for both trade and consumer advertising campaigns
Train on analytics tools to inform outlets and competition prior to media planning
Prepare weekly ad meeting materials for team review
Point-person for Goodreads advertising including assets, booking and execution of campaigns
Ensure delivery of consumer-facing advertising for select outlets such as Poptropica, Funbrain, and email newsletter advertising
Manage trade advertising including placement, budget, copy, routing and submission
Book and send all materials for regional holiday catalogs
Maintain centralized grid of all advertising by title including outlets, budget and status of creative
Coordinate with freelance designers and copywriters for delivery of assets and scheduling
Act as a liaison between the marketing teams and agency or media contacts
Explore new consumer outlets and maintain updated media kits for current outlets
Aid in building of freelance team including designers, copywriters and copyeditors
Perform post-mortem analysis on select campaigns and present to marketing teams

100

Consumer Marketing Specialist Resume Examples & Samples

60%) Implementation
5-7 years consumer marketing experience with an automotive industry focus
1-2 years Event Marketing and project management experience
Bachelor’s Degree in Business Management, Marketing, Communications or related field
Marketing and Advertising
Tag Management ‑ familiarity with using tag management as part of a marketing automation solution
Point-of-Sale, Email and Direct Mail design and best practices
Agency/vendor oversight
Master’s Degree in business or marketing

101

Consumer Marketing Specialist Resume Examples & Samples

Responsible for executing US consumer campaigns to increase sales within the direct channel through ongoing collaboration and deployment of the US Direct Mail Plan, launch of new products and EBB promotions and enhancement of additional customer journey touch points for US travelers
Working alongside the US Marketing Director to cultivate new consumers partners and other brand relationships to grow consumer sales
Collaborate with PR & Social Media teams to drive positive brand awareness among key partners, consumer publications and online social channels
Oversee online and offline advertising strategy to increase database leads and sales for the consumer channel
Identify and manage additional US marketing opportunities to grow brand awareness, such as the consumer tradeshow schedule and the USA events or roadshows
Monitor and analyze direct sales / campaign performance (including post-mortem campaign recaps) to identify areas for improvement and the need to adjust strategies to meet/exceed goals
Review weekly and monthly reports pertaining to all consumer sales, promotions and campaigns and manage distribution where necessary
Collaborate with departmental teams as appropriate to identify and develop new and existing products and consumer marketing campaigns to drive sales forward

102

Specialist, Consumer Marketing Resume Examples & Samples

Partner with headquarters to determine marketing goals, develop, execute, maintain, and reports on all direct-to-consumer marketing efforts in Japan; Work with Japan marketing agencies and Japan Sales to design, deploy and measure above and below-the-line marketing activities, including emails, events, and advertising
Serve as the primary point of contact for Japanese social media channels, which includes regionalizing global content for distribution, curating new social media content to communicate strategic brand messages, and monitors, triages and addresses customer service issues on social channels regularly
Lead initiatives regarding all Japanese language content on website and email functionality; Partners with Online Experience and Direct Marketing team to develop, update, review content to ensure content is accurate and appropriate for the market
Helps compile monthly reporting of performance to KPIs
Prior airline industry customer service or marketing experience
Experience administering digital marketing channels, such as SEM, SEO, display advertising, or travel meta-search programs
Experience working as the field office for a headquarters team

103

Consumer Marketing Insights Manager Resume Examples & Samples

Client-side work in consumer products/durables preferred
Broad based experience in quantitative and qualitative research methods, with the ability to design and deploy research from the ground up
Experience executing the strategic learning plan for a brand or product category and managing a research budget accordingly

104

Senior Analyst, Consumer Marketing Resume Examples & Samples

1) Support the development and management of all email marketing campaigns for dealer lead programs, lease-end remarketing and customer servicing
Plan, develop, execute, report, and analyze automated email marketing campaigns
Develop consumer “experience” and “engagement” with brand, and improve customer journey via email marketing tactics
Grow active email address lists through email capture tools, landing pages, content marketing, re-targeting and other strategies
Collaborate with internal teams to brainstorm, develop and execute marketing campaigns to promote engagement
Run A/B tests to help optimize open rates, CTR and conversion rate
Run QA campaigns to ensure error-free execution
Ensure successful completion of marketing campaigns and projects, as outlined in weekly, monthly and quarterly goals
Support all companies and departments across the board through e-mail marketing efforts
Pull, dedupe, and reorganize data as necessary for campaign execution
Create and manage email communication calendars
2) Support website digital content and development across three brands
3) Perform all other duties as assigned
Up to date knowledge of and working experience with multiple e-mail marketing platforms
Strong understanding of current e-mail marketing concepts, strategies and best practices
Working knowledge of design – layout, set-up and basic design concepts; experience working with creative teams/graphic design
In-depth understanding of email analytics and customer list management
Experience working with Selligent, Adobe or Salesforce a plus
Some technical knowledge of how web-based technologies apply to web design such as HTML, CSS
Knowledge of Web site structure and functionality
Strong project/task management skills required with good attention to detail and follow-up ability is required
Strong proofreading / copy editing skills are a must
Ability to deal efficiently with multiple demands and priorities as well as the ability to communicate clearly with all levels in the organization
Able to work calmly under stressful conditions and good team player with proven interpersonal skills
Advanced MS office skills including Excel (Vlookups, pivot tables, etc.) and Power Point as well as strong analytical skills
Bachelor’s degree or equivalent combination of education and work experience
5+ years in marketing environment
Experience in eMail marketing automation and campaign execution a plus
Graphic design experience is a plus

105

Consumer Marketing Resume Examples & Samples

Coordinate annual marketing plan process for Consumer Marketing in partnership with MARA team
Monthly plan adjustments– facilitate monthly review and refinement of marketing plans and budgets to maximize results
Manage department/organizational communication plan in a “chief of staff” type role
Consumer Marketing budget management in partnership with expense mgmt. team – understand expense to plan/forecast; identify sources to fund new ideas or projects
Regional Marketing budget management, reconciliation, reporting, optimization in partnership with expense management team
Define and implement reporting processes – budget, program results, SOM reporting vs. plan
Manage Travel and Entertainment plans, Recognition, and FTE plans for Consumer Marketing
Minimum of 5-7 years of directly related experience in Marketing and/or Finance
Minimum of 2 years leadership experience
Proven ability to collaboratively across a broad network within the organization
Advanced analytic skills and the ability to translate analysis into actionable steps and drive results
Advanced project management skills
Intermediate to Advanced skills in Microsoft excel and PowerPoint

106

Consumer Marketing Intern Resume Examples & Samples

Support customer acquisition and traffic generation initiatives
Building actionable metrics and leading marketing analyses
Generating insights into traffic patterns and customer behavior
Please, submit your CV in English
Strong data analytics skills, proficiency with Microsoft Excel, ETL, SQL or similar
Proficient oral and written communications skills in Portuguese and English
Attends universities in Engineering, Computer Science or related field, graduating after June 2018
Ability to work on a diverse team
Script programming,
Ecommerce or startup background
Attention to detail and ability to successfully handle multiple priorities at a time

107

Consumer Marketing Director Resume Examples & Samples

7-10 years of experience related to developing and leading the execution of integrated consumer marketing programs with strong media strategy and planning expertise
Brings Inspired Creative to Life – Drives the brand “look and feel” through the right channels. Is fluent in next generation consumer marketing approaches (e.g. digital /social media) to generate consumer interest
Consumer Focused and Commercially Astute
Focused, Disciplined, and Accountable for Results
Company First
Outcome-Oriented, Transformational Leader
Inspire Employees and One Another

108

Global Consumer Marketing Director Shaving Resume Examples & Samples

Master degree in Business Administration, Marketing or related fields with excellent academic track record (an MBA is an extra asset)
At least 10 years of experience in a (matrixed) international business environment in the field of consumer marketing or product management (experience with personal care products and digital marketing is a plus)
Experience with product development and product launches is a must
Experience with translating market research and shopper insights into product concepts and new propositions
Proven track record with global consumer/retail brands with a demonstrated ability to work with multiple & diverse markets
A strong consumer focus toward product creation with a natural affinity for consumer products
Experience in working with sales and retail is advantageous
Highly entrepreneurial - both analytical and hands-on to driving business growth (result oriented)
Excellent communication skills: international (& C-level) stakeholder management, informing, influencing, convincing, presenting, project management
Empathetic skills: working centrally and in local country organizations
Business fluency in English (written & verbal)

109

Consumer & Marketing Insights Manager Resume Examples & Samples

Lead the definition/monitoring of key Consumer Experience (CX) operation metrics and own design/execution of a monthly CX Operations Dashboard
Proactively identify opportunities to improve the consumer experience and marketing engagement by uncovering unmet customer needs, consumer pain points, leading CX collaboration sessions, leveraging emerging trends, understanding the competitive landscape, and staying current on strategic/operational priorities of the business and marketing decision makers
Provide compelling recommendations that drive action through the effective use of data, consumer insight, analysis and presentation skills
Build learning agendas, develop dashboards, assemble integrated insights and make fact-based strategic recommendations that drive action
Identify, design and implement initiatives to create the desired consumer engagement and experience across all journey touchpoints
Lead efforts to move insights to action within the business and marketing capabilities by mapping marketing and business strategy needs back to well-articulated barriers, defining solutions, proposing options to decision-makers and building a business case for your ideas
Guide marketers in their analysis/optimization of digital marketing initiatives and campaigns
Apply data analysis of complex data sets to deliver content and functionality that matches specific user needs (personalization)
Collaborate with database engineers to develop and scale data management systems and business intelligence tools

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