BB Marketing Resume Samples

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A Gerlach

Amanda

Gerlach

34658 Rowe Spur

Boston

+1 (555) 347 2872

34658 Rowe Spur

Boston

Phone

p +1 (555) 347 2872

Experience Experience

Detroit, MI

Manager, BB Marketing

Detroit, MI

Sawayn, Rolfson and Harvey

Detroit, MI

Manager, BB Marketing

Develop marketing strategies and execute marketing plans that drive customer loyalty and retention
Work closely with B2B team and understands the business in order to develop marketing programs that increases revenue and attracts new customers
Participate in conceptualization, manage execution & evaluation of these initiatives i.e. end-to-end project management
Assists with the creation of training materials activities for marketing and account teams, public policy and comms
Build, manage, and support effective marketing programs within budget and investment guidelines
Create impactful and result oriented marketing programs to achieve brand and business goals
Regularly track and report each marketing plans/program performance and results

Chicago, IL

BB Marketing Associate

Chicago, IL

Torp, Hackett and Graham

Chicago, IL

BB Marketing Associate

Strong partner management, working with partners to deliver on objectives
Work closely with the creative team to develop campaign assets including emails, digital assets, videos and presentations, and direct mail pieces
Manage agencies and prioritize work streams
Develop and implement content marketing strategy, including the development of case studies, whitepapers, surveys, videos, etc
Manage digital assets including website, blog and campaign landing pages
Build and execute integrated marketing programs
Manage relationships with key industry associations and professional groups

present

Detroit, MI

BB Marketing Executive

Detroit, MI

Lockman, Witting and Breitenberg

present

Detroit, MI

BB Marketing Executive

present

Working closely with various Senior Sales and Marketing Owners to create and execute a B2B marketing plan for a variety of B2B products
Create a close working relationship with key stakeholders within the business, in particular the relevant sales teams. Agree marketing plans and strategies to generate leads
Manage and execute a variety of marketing campaigns to support the business area and overall brand objectives,to include; email, print, editorial, press, web content, presentations, exhibition stands etc
Work with the internal teams/vendors to build the prospect lists and with the sales development team to qualify senior level suspects from marketing campaigns
Working closely with the B2B Director of Growth and Marketing and the B2B Marketing Manager to deliver world-class customer centric marketing solutions to drive incremental revenue and growth in a B2B space
Understand FT and B2B strategic plans, goals and aims, as well as the key customer audiences and segments (industry, job function) and tailor marketing activity accordingly
Implement marketing campaign tactics and manage the end-to-end process from copy writing, working with the design team, building contact lists, deploying campaigns and tracking success

Education Education

Bachelor’s Degree in Marketing

California State University, Northridge

Bachelor’s Degree in Marketing

Skills Skills

Good analytical skills, comfortable working with data and CRM technologies to a high standard of quality and accuracy
Strong project management skills with a thorough attention to details (milestones, deadlines and deliverables)
Quick learner, able to adapt work to accommodate unexpected changes with flexibility to thrive in a complex business environment
Ability to bring creative ideas to the table and effectively communicate them to wider working groups
Self-motivated, able to work independently, meets deadlines and takes ownership and accountability for own results
Excellent communication and presentation skills, with a proven ability to engage and influence at senior management
Able to socialize with and relate to a wide range of people/teams in an honest, professional and friendly manner
Efficient with excellent attention to detail
Enthusiastic, with a positive attitude and a strong will to succeed
Good communicator, both verbally and written

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15 BB Marketing resume templates

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Brand Manager, BB Marketing Resume Examples & Samples

Lead overall B2B marketing and business development strategy working closely with the Marketing VP/Director and Sales Management team
Develops and executes B2B branding positioning, messaging and channel management focused on lead generation and customer retention, including DMS/social media activities (B2B websites, thought-leader content, customer testimonials/case studies, PPC, SEO, social sites, etc)
Oversees development and execution of B2B sales materials, marketing tactic execution, B2B public relations, B2B events, and B2B corporate trade/sponsorship relationships. Manages B2B marketing budget
Collaborates with sales team, creative team, and market analyst to develop and maintain robust lead generation pipelines and nuture leads
Works with Graphic Designer and leverages group resources to develop all sales content, collateral and campaigns
Works with market analyst to fully leverage research and insights in B2B promotion and sales collateral

BB Marketing Executive Resume Examples & Samples

Work with the Sales and Marketing teams to research and identify industry verticals we should be targeting
Find, manage and develop existing and new relationships with 3rd parties, such as trade associations and relevant media publications
Working closely with various Senior Sales and Marketing Owners to create and execute a B2B marketing plan for a variety of B2B products
Manage and execute a variety of marketing campaigns to support the business area and overall brand objectives,to include; email, print, editorial, press, web content, presentations, exhibition stands etc
Create content regularly to grow the company's footprint (press releases, research reports and creative content)
Collaborate with prominent members of the company, including executives, to craft market related press releases and thought leadership columns
Assist with event planning and organisation, including working with 3rd parties and coordinators etc
Tracking of activities and evaluate campaign ROI
A background in B2B marketing is a necessity with proven results in an established organisation
Ability to develop existing and new relationships with 3rd parties
Sound copywriting skills
Strong campaign, project and budget management skills
Broad exposure to the planning, briefing, implementation and measurement (ROI) of a range of marketing techniques
Excellent communication and presentation skills, with a proven ability to engage and influence at senior management
Good communicator, both verbally and written
Team player with outgoing personality, who is able to engage with sales team and all external stakeholders Versatile, relish the juggling of tasks and be good at prioritising and multi-tasking
Efficient with excellent attention to detail
Enthusiastic and creative
Desire to contribute to our success
Results driven with a commercial mind

Digital BB Marketing Specialist Resume Examples & Samples

Be the main point of contact in driving the digital agenda and communicating it in a meaningful consistent way to key stakeholders both internally and externally
Be EY’s digital advocate and seek out opportunities to bring EY on its digital journey
Be proactive in understanding the continuous changes in digital and use this information to drive presence in the market and adapt more mainstream digital solutions to a B2B environment
A bachelor’s degree in Digital, Marketing or a cognate area
At least 2-3 year’s work experience in a similar field
Experience of marketing that is relevant and transferable to professional services
Strong expertise in digital marketing skills with a passion for innovation and a history of delivering business results through digital channels
An understanding of EY’s vision and a respect for its commitment in building a better working world
Excellent communications and interpersonal skills to work effectively as part of a team
Strong writing skills with the ability to translate complex information for dissemination to key stakeholder groups
An ability to conduct research, analyse data/key information and prepare research reports and presentations
Proven track record in the analysis of the effectiveness and return on marketing strategies
Excellent organisational and project management skills with a proven ability to manage multiple projects simultaneously on time and within budget

Director of BB Marketing Resume Examples & Samples

Provide overall thought leadership that will inform marketing decisions that support subscriber growth in the B2B market, one of the fastest growing business segments at The New York Times
Devise and implement a domestic and international marketing strategy to maximize lead generation and client retention. Build annual and quarterly marketing plans to execute on this strategy
Drive marketing automation for B2B, working closely with internal teams to identify key business needs, evaluate vendors, and implement the technical changes/upgrades
Utilize a variety of channels to acquire qualified leads from target industry sectors. Channels to include but not limited to NYTimes.com, emails, events, partnerships, paid search, social media, direct mail, and client referrals
Create and execute a roadmap for maximizing end-user engagement of NYTimes.com and hence client retention
Define and measure KPIs for B2B marketing. Create robust reporting mechanisms and processes to help the VP and the rest of Consumer Marketing team precisely understand effectiveness of acquisition and retention campaigns and inform future planning
Collaborate closely with various departments, including product, technology, consumer marketing, research, creative services, marketing operations, and the newsroom
Collaborate closely with sales teams in the U.S., Asia-Pacific, and EMEA (Europe Middle East, Africa), and support them on their client-facing marketing needs. Keep sales teams regularly informed of marketing developments and results
Manage a 3+ person marketing team to achieve above objectives
Minimum 10+ years marketing experience
Proven track record of developing and executing on successful marketing strategies, preferably for a B2B business, media, and/or educational organization. Experience working closely with sales teams is a plus
Strong strategic skills, with the ability to effectively translate ideas into reality
Effective leader who can motivate both direct reports and cross-functional teams to tackle challenges and quickly accomplish tasks
Solid understanding of marketing technologies is a strong plus
Excellent analytical, reporting, and presentation skills
Excellent verbal and written communication skills – ability to translate complex data, processes and issues into clear and concise information for business stakeholders
Excellent project management skills – ability to multi-task, prioritize, and delegate to meet tight deadlines and aggressive business goals
Bachelor’s degree required. MBA or other Masters degree preferred

Senior Manager, Online BB Marketing Resume Examples & Samples

Be the restaurant marketing expert – understand Yelp Reservations’ restaurant customers: who they are, what they need, how they buy, why they buy and how Yelp Reservations can help them achieve their goals
Define, execute, and iterate a multi-channel online marketing plan driven by data to grow Yelp Reservations’ restaurant footprint
Create a product marketing and retention marketing strategy and implement in partnership with product managers
Rigorously optimize what’s working well and relentlessly experiment with opportunities to accelerate new restaurant customer growth
Hire, manage and develop a team to take advantage of opportunities you prove to be effective

VP-bb Marketing Resume Examples & Samples

Oversee the planning and direction of B2B marketing and communication with accountability for the development and introduction of new products
Formulates the strategies for the function, executes and/or adjusts the strategies based on prevailing conditions
Obtain and allocate the resources to achieve strategic and operating goals
Interacts with top management to communicate plan and strategies that will impact the function
Create competitive analysis and market positioning assessment to clarify, position and establish Ticketmaster as the global leader in ticketing technology and event management and marketing software
Develop compelling and easy-to-understand marketing content that will illuminate product benefits to clients and enhance the customer experience
Work closely with Sales teams to develop comprehensive communication strategies to maximize client engagement and adoption of existing products and services
Accountable to project manage across teams and functions the development and delivery of all components for end-to-end marketing and communication plans
Support the sales team with appropriate messaging, positioning and sales tools including white papers, keynotes and web pages
Identify speaking and presentation opportunities at trade-shows and work with the Events and PR teams in establishing a strong presence for Ticketmaster at key conferences
Evangelize the Ticketmaster platform’s scalable architecture, comprehensive ticketing solutions, and intuitive user interface to clients, employees, press and analysts
Degree in Business-related discipline. MBA with marketing emphasis preferred
Minimum 10+ years of experience in marketing leadership – setting direction for and achieving objectives within the greater enterprise
A proven track record as a multichannel marketing leader, creating and executing successful marketing strategies in support of an enterprise sales organization
Exceptional written, verbal and presentation skills

VP-bb Marketing Resume Examples & Samples

Build a comprehensive communications plan including the management of marketing automation tools and social channels
Assist the Product Marketing and Client Advocacy team on the execution of our go-to-market strategies for bringing new products and services to clients including value propositions and product briefs for our products, solutions, and services based on target customers and user personae
Formulate the strategies for the function; execute and/or adjust the strategies based on prevailing conditions
Interact with top management to communicate plan and strategies that will impact the organization
Minimum 7+ years of experience in marketing leadership – setting direction for and achieving objectives within the greater enterprise

BB Marketing Intern Resume Examples & Samples

Assist B to B Marketing team with monthly candidate communication
Assist TA team with building a database of past interns and coordinating an annual event for them
Assist B to B Marketing team with GolfNow U projects and GolfNowu.com
Attend weekly project meetings for the B to B Marketing team
Must be enrolled in a degree seeking college program with a background of management
Must have a GPA greater than or equal to 3.0
Intermediate to advanced knowledge of MS Office (Word, Excel, PowerPoint)
Ability to execute a number of parallel tasks and work with cross-functional teams on a day-to-day basis required
Effective project management skills a strong plus
Golf Knowledge a plus

VP, BB Marketing Resume Examples & Samples

Oversee the planning and direction of B2B marketing and communication with accountability for the development of the company’s overarching messaging and positioning strategy
Support the Sales Enablement team with creative resources and new positioning helping to drive renewals, new business, and adoption of our products and services
Support the sales team with appropriate messaging, positioning and sales tools including white papers, sales presentations, and digital tools
Develop compelling and easy-to-consume marketing content that will illuminate product benefits to prospects and clients and enhance the customer experience
Work closely with the Sales teams to develop comprehensive communication strategies to maximize client engagement and adoption of existing products and services
Influence business decisions
Tactical experience with B2B email, search, social media, publicity, display advertising, lead generation, brand communication, content marketing and industry events and promotions
An obsession with customer experience
Ability to maintain excellent colleague and client relationships

BB Marketing Director Resume Examples & Samples

Bachelors or Masters degree in Marketing
Preferrably from Financial Services or Software Services background
Proven track record of success in senior marketing roles
Entrepreneurial mindset with the ability to spot original branding opportunities

Senior Director, BB Marketing Resume Examples & Samples

Coach, motivate, manage and build capability within the team
Assess gaps and put processes and/or operational corrections into action quickly
Manage a multitude of different business priorities, yet understand how to lead people through the process, challenge norms and provide rationale and options for innovating around different ideas, platforms and approaches
Work closely, collaborate and establish partnerships with stakeholders within product and sales
Lead and manage three direct reports
Advocate customer needs withinCars.com, particularly in reference to the Product team
Articulate product value propositions clearly, including metrics that demonstrate customers’ desired business outcomes
Develop sales talk tracks and collateral
Lead Go-to-Market planning and new product launches
Develop white papers, case studies, objection handling and testimonials
Lead and execute local market promotions
Monitor unit sales and revenue by product, identify roadblocks to success and work cross-functionally to eliminate them
Direct customer/prospect marketing opportunities (email, trade shows, portal)
Develop and execute strategy for co-op utilization by customers and increase the OEM co-op eligibility of Cars.com products
Measure success through customer retention and utilization
Flexible management style with the ability to execute on short turnaround times, and remain adaptable to rapid changes in the online advertising business environment
Positive collaborative spirit and team player mentality necessary to navigate across a variety of departments and levels, both within the Cars.com organization and our key customers’ organizations
Independent critical thinker capable of planning and organizing team projects while managing leadership priorities
MBA preferred, Undergraduate degree required
10+ years of professional experience in marketing and advertising experience preferred

Manager, BB Marketing Resume Examples & Samples

Build, manage, and support effective marketing programs within budget and investment guidelines
Analyze marketing trends and tracking competitors’ activities and providing valuable inputs for product and service enhancement
Develop marketing strategies and execute marketing plans that drive customer loyalty and retention
Work closely with B2B team and understands the business in order to develop marketing programs that increases revenue and attracts new customers
Work closely with the individual marketing departments/groups to coordinate and assist with activities which are specific to B2B team and are components of the overall B2B marketing plan
Take ownership for execution of specific activities when required including but not limited to in depth involvement with email marketing planning and execution
Work with outside vendors and agencies to coordinate events and programs when needed
Regularly track and report each marketing plans/program performance and results
Support the execution of marketing events with each department
Maintain strong communication and coordination with all members of the marketing and merchandising departments

VP, BB Marketing Resume Examples & Samples

Build a marketing center of excellence that exceeds business objectives
Develop and manage a team of high-performing marketing professionals
Launch customer focused, creative and effective triggered and automated email campaigns to onboard customers, boost engagement and retain customers
Identify big insights by synthesizing inputs from multiple data sources to unlock engagement and retention opportunities
Produce sales opportunities the B2B marketing produces direct leads, averaging 30,000 leads per month across all units
Building pipeline and interest, B2B marketing is involved in aspects of Franchise/Broker/Team Agent Communications, including
8+ years of marketing experience
Experience in B2B marketing required, advanced degree a plus
Depth in qualitative and quantitative research, synthesizing key implications
A track record of leading and managing high-performing teams

Manager BB Marketing Resume Examples & Samples

Serve as critical global partner with key internal stakeholders in both Global Sales and AAV
Work with Global Sales and AAV leadership to develop and execute multi-channel campaigns that strengthens brand perception
Create strategic marketing campaigns for key initiatives that clearly articulate the American global value proposition
Work with the external advertising agency and the in-house creative service team to create both paid and owned marketing materials
Liaise with the Global Sales and AAV team to keep informed of the wants and needs of the field and the competitive landscape
Creatively weave in the American Airline’s brand story into high profile industry events and sponsorship opportunities
Build a strong trusted network within the Marketing, Sales, and AAV organizations
Excellent leadership, communication, creative thinking, analytical and problem solving skills
Highly motivated individual with high level of initiative, creativity, collaboration and follow-up in a fast-paced, dynamic environment across multiple departments
Proficiency managing simultaneous projects and maintaining up-to-date timelines
Demonstrated track record of producing effective materials, including: hand-outs, pitch decks, email campaigns, print, and digital/web advertising
Knowledge of airline sales, American’s Global Sales organization, and industry demands is a plus
Integrated marketing experience/ contract negotiation experience/strategic planning
Excellent presentation, communication, collaboration, and problem solving skills
BA/BS Degree required, MBA a plus; Business/Marketing/Relationship Management knowledge preferred

Director, BB Marketing & Loyalty Resume Examples & Samples

Create, deliver, and measure integrated b2b marketing programs across the IHG's sales segments (corporate travel, groups and meetings, luxury, business travel agencies, etc.), account segments (global strategic, key accounts, medium and small enterprises) set to drive awareness, consideration and intent
Develop, communicate and/or implement an annual b2b marketing plan which builds into the overall marketing strategy. Develop processes and delivery systems for all marketing programs (e.g. b2b content management systems, dynamic content creation)
Oversee, develop and manage all aspects of b2b marketing initiatives aligned to IHG brand standards. May independently direct specific product initiatives to include strategic planning, project management, implementation, evaluation and training
Utilize critical market & competitive research to segment and define target markets and implement the best market-penetration strategy; lead the development of buyer and business traveler personas
Provide thought leadership, best practice and competitive framing
Build, run, and manage effective large-scale marketing campaigns to promote the IHG brand
Help monitor and evolve the company’s b2b sales strategy on an ongoing basis. Provide marketing and communications development support to the company's B2B, Loyalty and Brand objectives
Support the creation and activation of b2b marketing and loyalty content through collaborating with global & regional functions (Sales, Brand, Loyalty and Marketing teams)
Lead, manage and optimize the b2b content creation and content curation process
Experience writing and presenting ROI-driven marketing campaign plans
Manage IHG's b2b content marketing strategy and processes, including the day to day editorial functions of IHG's b2b content marketing efforts
Guide development of premium content and engaging presentations that articulate IHG's value proposition and key differentiators: sales decks, one-pagers, case studies, research reports, webinars, etc
Supports IHG's client relations program - i.e. client advisory boards, client surveys, client communications
Develop b2b positioning and messaging that differentiates existing and new products/services/programs - i.e. pricing programs, customer offerings, promotions
Work with existing content creators: brand / creative, acquisition marketing, social media, and communications / PR
8+ years’ progressive work-related experience in marketing, advertising, journalism, communications and/or hotel industry experience related to sales and/or brand marketing, with demonstrated proficiency in multiple disciplines/processes related to the position. Experience with a track record of driving growth in multiple stages of a company's lifecycle

BB Marketing Campaigns Manager Resume Examples & Samples

Developing compelling marketing campaigns, aligned with sales, that drive interest in CPA Global software and services; campaigns may include components across a variety of touch points, including in-person, digital, direct mail, or via partnerships
“Succeeding Swiftly” by iterating on various tactical tests, identifying what messages and activities resonate most with each target persona within the region. Take learnings from these tests to build upon the success and further extend campaigns. Over-index on execution vs. planning in support of this highly iterative approach
Building marketing plans that support both the attraction of new business and engage renewed interest from existing clients
Translate corporate messaging and value propositions into in-market campaigns that meet the unique needs of regional personas
Partnering with the sales organization throughout the process, positioning yourself as an extension of their team, and interact with them in a customer-centric fashion
Coordinating handoffs between the Global Marketing team and the regional campaign plans to ensure the CPA Global brand is correctly represented within the region
Jumping directly into our marketing automation platform, Hubspot, and our CRM, Salesforce.com, as required in support of executing campaigns. Work jointly with the global marketing automation manager and sales operations manager to launch all campaigns
Ruthlessly measuring results of activities and developing a simple reporting process for sharing the results with key stakeholders
Representing CPA Global at client and prospect events across the region, showcasing your knowledge of our products and services. No more than 50% of your time will be traveling in support of campaign execution
Building relationships with regional industry influencers and media contacts with an eye to adding momentum and bringing efficiency to campaigns
5+ years managing marketing activities in high-growth, multi-product line B2B technology businesses whose products span both software and services
Experiences managing the full spectrum of marketing activities (event management, digital marketing, email marketing, webinars, 3rd party activities and advertising, and sales enablement)
Proven ability engaging target audiences in a creative manner that produces the highest possible results for the dollars invested
Have been part of the budgeting process, contributing to decisions and planning for >$250K annual budget amounts
Excellent written and oral communication skills, with a focus on developing in-market messages and final copy for emails, ad campaigns, etc
Must be an energetic self-starter who works well independently and in a team setting
Knowledge of intellectual property, patents and/or trademarks is an asset
Experiences with marketing and salesforce automation tools, Hubspot and Salesforce.com preferred Undergraduate degree required, marketing or business discipline preferred in style

Analyst / Senior Analyst, Fxip BB Marketing Resume Examples & Samples

B2B Marketing Experience
2+ years of work experience in marketing, campaign execution experience preferred
Highly organized, with an attention to detail, a strong orientation toward process, and demonstration of effective project management skills
Ability to skillfully manage multiple priorities, multi-task, prioritize, and operate autonomously in a fast-paced environment
Excellent communication skills (both verbal and written)
Marketing experience within the Financial Services industry preferred

BB Marketing Analyst Resume Examples & Samples

Providing analysis and insight to senior management on channel and market performance, including leads and wins
Maintaining and building the relationship with the central lead generation infrastructure vendor for GCP which involves day to day management and prioritisation of strategic channel initiatives across the markets
Co-ordinating and prioritising tactical campaign and infrastructure requests from several EMEA markets
Managing strategic Acquisition Marketing projects to optimise Marketing channels and drive efficiency, including the management of projects within the digital and content areas
Partnering with Sales and Marketing colleagues on a daily basis, providing solutions and advice to drive campaign effectiveness
Excellent communication skills and relationship management skills to manage both internal and external relationships (vendors)
Excellent analytical (data) skills and problem solving capability as well as experience with data management / database marketing
Marketing experience – experience of lead generation and/or content generation and management would be a plus
An understanding of sales force dynamics either from experience in the field or acquisition
Extensive experience of MS Excel, PowerPoint and Salesforce.com
Degree in marketing or equivalent qualification also desirable

Head of BC & BB Marketing Resume Examples & Samples

You will help us define our positioning and messaging to customers and subscription sellers, creating the most compelling content to help businesses understand our value proposition, and building the right demand generation programs to increase awareness and adoption of these services
You are a self-starter comfortable with ambiguity, with strong attention to detail, and the ability to work in a fast-paced environment. Key responsibilities would include
Craft and develop compelling audience-specific and seller-specific messages and tools
Own and curate website content, including our customer and seller storefront; test messages and experiences to optimize for education and customer engagement
Develop content roadmap for website, blog, and social media sites
Plan and execute merchandising programs for signature products. Some programs might include category page updates, deal placements, email programs, cross-category placements, and participation in Amazon site-wide events, browse tree design and search results
Using multiple content management systems, ensure accurate, up-to-date and high-quality product detail across the category
Work with legal, editorial, sales, and marketing stakeholders for timely, complete, and efficient content review
10+ years marketing experience; technology or subscription-based marketing preferred
10+ years relevant retail or digital marketing experience in roles requiring data analysis, process improvements, creative problem solving, and cross-functional collaboration
5+ years marketing funnel optimization and analytics
Proficient in HTML, web analytics , A/B testing
Demonstrated track record in crafting compelling positioning and marketing content directed at customers and sellers
B2C marketing experience
CRM experience; Salesforce.com preferred

Manager, BB Marketing Resume Examples & Samples

Engaging, developing, designing and implementing co-marketing programs with Issuers, Public Policy, External comms and other industry stakeholders to drive the digital agenda for the brand
Create impactful and result oriented marketing programs to achieve brand and business goals
Drive public policy initiatives through stakeholders
Differentiated programs and strategies for relevant government and industry stakeholders
Planning and strategy development for Issuer based marketing initiatives to support country business objectives
Build and manage end-to-end marketing programs for Government, industry stakeholders and partners, craft the overall program strategy, implement and monitor execution of programs media and stakeholders
Manage Mastercard agencies and service providers for the execution of the various initiatives as required
Metrics will cover brand health scores, Revenue, Share, awareness and related digital metrics of efficiencies, effectiveness
Assists with the creation of training materials activities for marketing and account teams, public policy and comms
Liaises with regional and country teams to roll up local sales activities into a global view

Linksys BB Marketing Intern Resume Examples & Samples

Support and uphold Branding Standards on all packaging, collateral, advertising, multimedia, tradeshow materials, web projects and all other marketing/print jobs
Become an expert in our Digital Asset Management system and own 100% the cataloguing, classification, tagging and organization of all Linksys marketing assets
Support channel marketing functions as necessary
Fulfill responsibilities under ISO 9001 and 14001; understand and fully support IS0 system
Understand and follow company rules and regulations
Excellent communication and organizational skills - ability to express ideas clearly written and orally
Consumer products or consumer electronics interest is preferred
Ability to interact positively and effectively with employees at all levels within the organization,
Extremely detail oriented individual, with a strong focus on quality; and excellent proof-reading skills
Must have excellent project management skills; able to manage multiple projects with tight deadlines
Someone with experience getting your "hands dirty" - you know how to get stuff done and don’t hesitate to jump in to make it happen

Global BB Marketing Digital Manager Resume Examples & Samples

Coordinate B2B digital strategy on Performance Marketing (paid search, organic search, Display, Affiliates, Paid Social, emailing ...) to increase visits and engagement (leads). Identify the mid-term key success factors to translate B2B strategy into operational priorities that will be executed by the Content and Social Media team, both at HQ and market level to optimize customer acquisition
Support content development and campaigns activation in coordination with Global Marketing B2B acquisition and retention managers
Drive markets pilots to build business cases by monitoring digital acquisition targets and KPI to assess the performance of the B2B channel, coordinated with B2C and integrated with the Media team
Master/Bachelor in Marketing and Communication
At least 5 years experience in media ideally with B2B clients / strong expertise in media position into in a B2B company with direct acquisition model
Strong experience in Digital Marketing activities to drive traffic on websites (SEO, SEM, Affiliation, Display…)
Strong experience in data driven inbound marketing campaigns management and lead generation processes
Strong Stakeholder Management skills
Strong Analytics background and Google tools knowledge (DoubleClick, GAP 360)
Fluent in English, other languages would be a plus

Head of BB Marketing Resume Examples & Samples

Define B2B Marketing strategy
Ensure Marketing actions execution and results
Deliver StubHub Corporate grow
Reliable Marketing contact point for StubHub Corporate team
Master degree in Marketing
5+ years experience in B2B marketing
5+ years experience in e-commerce
Independent // self driven
High Organizational skills
Fluent English speaker (interview are in English)
Reliable with excellent time management skills
Team Player

BB Marketing Executive Resume Examples & Samples

Deliver digital campaigns. The role has a strong focus on digital campaigns, covering email, social media and PPC/AdWords and other digital tactics
Create a close working relationship with key stakeholders within the business, in particular the relevant sales teams. Agree marketing plans and strategies to generate leads
Implement marketing campaign tactics and manage the end-to-end process from copy writing, working with the design team, building contact lists, deploying campaigns and tracking success
Work with the internal teams/vendors to build the prospect lists and with the sales development team to qualify senior level suspects from marketing campaigns
Integrate online activity with offline, using events to engage with audiences
Ensure effective campaign communication internally and update the CRM system with leads and activities to ensure marketing activity can be measured
Analyse data, identify market trends, draw conclusions and seeks rationales (e.g. Excel skills, Salesforce reporting) to manage and monitor campaign activities
Use customer research and insight to develop sales tools, such as case studies, collateral and presentations
Manage external vendors/agencies. Manage briefing, production process and ensure delivery on time and budget
Understand FT and B2B strategic plans, goals and aims, as well as the key customer audiences and segments (industry, job function) and tailor marketing activity accordingly
Articulate requirements of local market and cultural implications in the value proposition, messaging and marketing tactics

BB Marketing Executive Resume Examples & Samples

Working closely with the B2B Director of Growth and Marketing and the B2B Marketing Manager to deliver world-class customer centric marketing solutions to drive incremental revenue and growth in a B2B space
Research and leverage commercial partnerships to drive new audience and corporate subscriber opportunities and deliver incremental revenue across the business
Planning and coordinating marketing campaigns, events calendar, schedules and admin tasks
Work closely with the B2B Marketing Manager to manage internal and external event objectives - including pre, during and post marketing opportunities
Track, analyse & report on effectiveness of campaigns against commercial objectives
Work closely with key stakeholders such as Editorial, Commercial and Product to gain buy in for all key marketing solutions
Travel to inner Sydney city and interstate venues to attend industry events/expos to promote B2B corporate subscription
Participate in weekly and quarterly sales and marketing meetings

BB Marketing Associate Resume Examples & Samples

Developing and delivering the tactical and strategic marketing program
Supporting new hotel acquisition
Supporting hotel adoption of Expedia products and programs
Running operational hotel communications
Crafting global marketing messaging and branding
As the B2B Marketing Manager you will
Own and deliver end-to-end B2B email marketing campaigns from conception, to execution and post-campaign analysis
Communicating technical and functional announcements to hotel partners and 3rd party service providers
Craft simple and clear communications from complex topics
Have a passion for content usability, and creating short, succinct, and user friendly copy
Develop B2B email marketing collateral in collaboration with internal teams and external agencies
Act as a brand guardian for Expedia LPS
To be highly proficient at writing creative copy and proof reading
Strong analytical skills and demonstrated ability to evaluate performance of campaigns to adjust mix and inform addition of new tactics
Strong campaign management skills - to be capable of running multiple campaigns concurrently
Strong partner management, working with partners to deliver on objectives
A flexible and adaptable approach and be able to react quickly to changing requirements and new challenges
A passion for digital marketing technologies
High attention to detail and a good eye for aesthetics and design
Minimum of 2 years’ experience in a global or regional marketing department with a strong focus on CRM and email marketing programs
Marketing, business or similar relevant Bachelor’s degree in a related role. Post-graduate marketing qualifications an advantage
A deep understanding of email distribution software and email and web performance tracking tools
Excellent partner management skills
Background of delivering results in competitive markets, prioritizing opportunities
Working knowledge of Adobe Creative Suite and HTML an advantage
English fluency
Fluency in one other language a strong advantage
LI-LK1

Intern, BB Marketing Specialist Resume Examples & Samples

Current enrollment in a BS/BA in Marketing, Communications, Business, or related
Experience with any of the following: Microsoft Excel, Powerpoint, Google Analytics, Adobe Creative Suite, Photoshop, CSS, HTML, JavaScript
Super-organized and an ability to drive multiple tasks at once
Great communicator that has a gift for collaborating with all types of people
An interest in writing, graphic design, or generally building creative content
A passion for live events and an interest in learning about the clients that make amazing events possible

Director, BB Marketing Resume Examples & Samples

Build a comprehensive communications plan, including the management of marketing automation tools, email, website, and social channels
Lead the execution of our go-to-market strategies for bringing new products and services to partners, including value propositions and product briefs for our products, solutions, and services based on target customers and user personae
Lead B2B business analytics, used to create compelling case studies, positioning statements and partner insights
Support the Partner Management and Business Development teams with creative resources and new positioning, helping to drive renewals, new business, and adoption of our products and services
Support the Business Development team with appropriate messaging, positioning and sales tools including white papers, sales presentations, and digital tools
Develop compelling and easy-to-consume marketing content that will illuminate product benefits to prospects and partners, and enhance the customer experience
Work closely with the Business Development team to develop comprehensive communication strategies to maximize partner engagement and drive satisfaction
Formulate the strategies for the function, execute and/or adjust the strategies based on prevailing conditions
Obtain and allocate the best resources to achieve strategic and operating goals
Must have 3+ years B2B Marketing experience
An obsession with partner satisfaction and growth
Ability to maintain excellent colleague and partner relationships

Senior Manager of BB Marketing Resume Examples & Samples

Serve as a brand steward for WHG portfolio and individual brands for Franchise Development and Global Sales. Develop, maintain, and drive usage/understanding of WHG B2B branding and brand value propositions
Lead development and implementation of both short and long-term strategies to support the franchise sales/development process including positioning, advertising, tradeshow presence, sales collateral, email, CRM, website, and social activities
Develop and grow B2B client education programs for Global Sales to drive understanding of WHG value proposition, brand portfolio, amenities and locations
Develop and grow direct marketing programs for Global Sales to drive engagement and sales
5+ years of branding and multi-channel marketing experience
Experience with relationship/direct marketing (email, direct mail program)
Experience working with teams in matrixed organization
Advanced proficiency in Office (Word, Excel, PowerPoint)
Hospitality experience preferred
B2B Marketing and Salesforce experience preferred
Agency-side account management experience preferred

Director BB Marketing Resume Examples & Samples

Global payments technology domain expertise
Proven success working with Sales and Product teams to develop, implement and quantify impact of go to market strategies targeted to Financial Institutions and Financial Intermediaries
Bachelor’s degree in marketing or related field, MBA Preferred
12+ years of experience or equivalent
25% travel as needed to attend business meetings, shows and events

BB Marketing Intern Resume Examples & Samples

Trade show preparations
Partner marketing activities
Database marketing

Yelp Wifi-senior Manager, BB Marketing Resume Examples & Samples

Be the brick and mortar marketing expert – understand Yelp WiFi’s customers: who they are, what they need, how they buy, why they buy and how Yelp WiFi can help them achieve their goals
Define, execute, and iterate a multi-channel marketing plan driven by data to grow Yelp WiFi’s footprint (including online and offline channels)
Rigorously optimize what’s working well and relentlessly experiment with opportunities to accelerate new customer growth
Forecast leads, spend and growth with accuracy

BB Marketing Specialist Resume Examples & Samples

Execute and monitor integrated marketing plan tactics, programs, and initiatives
Understand marketing objectives and strategy and corporate brand strategy
Lead small-scale projects
Maintain knowledge of new and emerging B2B and B2C marketing strategies and tactics, including social networking, web multimedia, and other emerging technology
Develop and execute product marketing initiatives, as assigned
Serve as active advocate of the B2B brand
Communicate and collaborate with internal marketing, marketing operations and other cross functional groups in support of product marketing
Measure and communicate results from marketing efforts

Analyst / Senior Analyst BB Marketing Resume Examples & Samples

Execute tactical plans that support American’s B2B marketing strategy, including: advertising, communications, owned channels, promotions, sales collateral, sponsorships and industry events
Work individually and with the team(s) to understand marketing campaign goals and develop messaging for the targeted B2B audience
Work closely with regional Sales Planning teams to coordinate relevant and timely production of marketing collateral for the Global Sales organization
Oversee the creative production plan and ensure multiple deadlines are met
Perform ad-hoc duties as necessary
BA/BS degree required; preferably in business/communications/marketing
Creative, visual thinker with an ability to think “outside of the box”
Strong organization skills and attention to detail; ability to work on multiple tasks simultaneously under tight deadlines
Knowledge of the aviation industry and familiarity with American’s Marketing and Global Sales organizations is a plus
Excellent communication, presentation and problem-solving skills
Position requires some travel