Enterprise Marketing Resume Samples

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K Stoltenberg

Kennith

Stoltenberg

798 Lorena Mount

Detroit

+1 (555) 701 1985

798 Lorena Mount

Detroit

Phone

p +1 (555) 701 1985

Experience Experience

New York, NY

Enterprise Marketing

New York, NY

McGlynn-Orn

New York, NY

Enterprise Marketing

Collaborate with Global MSC Enterprise Marketing and Value-Based Marketing Teams to provide NAM insights and implement global initiatives
Drive transition of positioning from feature/benefit to overarching value and outcomes that our products, services, and solutions provide
Proven results in working with executive leadership and cross-functional collaboration
Develop, refine, and update the monitoring processes and procedures for regulatory compliance and Bank policy
Exposure to current tools used by people with disabilities (screen readers and other assistive technologies)
Handle EMSE-related client complaints that are received through the Complaint Management system. This includes monitoring the system for complaints, conducting research on the issue and providing a response
Address questions received through the Client Incentive Mailbox from the Community Bank and LOBs related to clients not receiving campaign incentives. This includes monitoring the mailbox, conducting research on the issue, and providing a response. Send list of clients that qualify for promotion incentives to Accounting and Financial Reporting for processing

New York, NY

Director, Enterprise Marketing

New York, NY

McGlynn-Willms

New York, NY

Director, Enterprise Marketing

Communicates product development timelines, manages product launches and serves to optimize product roadmap
Create and manage Franchise calendar, mapped to business objectives, key announcement and events
Create Franchise strategy for developing, creating and refreshing content and templates for custom customer franchise landing pages
Provides recommendations on pricing strategy
Manages and directs Marketing team and ensures that production meets the budgeted level and meets program objectives, including timely delivery of objectives
Serves as the department liaison and Subject Matter Expert to Engineering, Field Marketing, Customer Service, Product Management, and Sales
Maintains and improves ongoing marketing programs, analyses, and reports

present

Boston, MA

Senior Director, Enterprise Marketing

Boston, MA

Bode, Bode and Muller

present

Boston, MA

Senior Director, Enterprise Marketing

present

Manage development of messaging and content, working closely with Marcom and agencies
Work with sales to develop a best in class enterprise inbound call center and closed loop lead management system
Develop enterprise event plan and work with product marketing and events teams to ensure flawless execution and post-program metrics
Create and deliver marketing calendar across tactics and customer lifecycle
Engages stakeholders in both the development and launch of marketing plans
Provide strategic direction on enterprise media plan
Represents organization as a prime contact on contracts or projects. Interacts with senior internal and external personnel on significant matters often requiring coordination between organizations

Education Education

Bachelor’s Degree in Marketing

San Diego State University

Bachelor’s Degree in Marketing

Skills Skills

Base knowledge of the W3C’s Web Content Accessibility Guidelines v2.0
Exposure to current tools used by people with disabilities (screen readers and other assistive technologies)
Experience with accessibility evaluation and validation software
Understanding of input and output modes used by people with disabilities
Five years of experience in one or more of the following areas: compliance, risk, marketing, vendor management, or equivalent related experience
Competent knowledge of financial services marketing compliance laws and regulations and operational risk issues
Knowledge of bank policies and procedures relating to compliance/regulatory/operational risk issues
Ability to conduct interviews pertaining to EMSE compliance with management of various departments
Strong interpersonal skills which allow effective working relationships with various levels within the organization
Conceptual ability to analyze problems and devise solutions

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Senior Manager of Enterprise Marketing Resume Examples & Samples

The Senior Manager must have Expert knowledge of marketing strategies, campaigns and capabilities, as well as segmentation, account targeting, sales enablement and customer promotions
The Senior Manager must have strong expertise on the Enterprise buyer journey and the sales cycle to connect marketing programs to sales requirements
The Senior Manager must have excellent skills in strategy, planning, developing, and implementing programs, especially with a transactional and analytical mindset
The Senior Manager must have excellent skills in selecting, developing, and evaluating personnel to ensure the efficient operation of the marketing teams and programs
The ability to work effectively in a fast-paced environment with the agility to respond to new and changing requirements based both on a dynamic market and business priorities is required

Senior Director, Enterprise Marketing Resume Examples & Samples

Design targeted campaigns to generate awareness, demand and sales appointments
Manage development of messaging and content, working closely with Marcom and agencies
Create and deliver marketing calendar across tactics and customer lifecycle
Provide thought leadership, analysis and program recommendations to enable Sales productivity
Partner with Sales leadership to deliver creative, innovative and relevant marketing solutions to meet customer, business and financial objectives
Partner with Sales leadership to drive consistency and coordination for all Marketing strategies and executions; drive sales adoption, tracking and improvements
Interact with the online team to develop requirements for an enterprise web experience
Provide strategic direction on enterprise media plan
Provide strategic direction while representing enterprise as a part of the PR, advertising and social media teams
Develop enterprise event plan and work with product marketing and events teams to ensure flawless execution and post-program metrics
Work with Sales and Operations to enhance customer briefing center, expand presence in new sites
Work with sales to develop a best in class enterprise inbound call center and closed loop lead management system
Interface with the research team to provide requirements for enterprise research
Manage and monitor a system of measurements for marketing and product assessments, and demonstrate contributions to the Field organization
Maintain a strong understanding of the enterprise marketplace, business trends and buying behavior
Communicates strategy and vision. Directs and motivates Marketing team towards excellent performance
Represents organization as a prime contact on contracts or projects. Interacts with senior internal and external personnel on significant matters often requiring coordination between organizations
Develops strategic partnerships and building of alliances with industry partners, networks, etc. as needed, to achieve product growth objectives
Engages stakeholders in both the development and launch of marketing plans
Oversees the designing of new ideas and communicates potential uses for analytics across the business

Director, Enterprise Marketing Resume Examples & Samples

Serves as the department liaison and Subject Matter Expert to Engineering, Field Marketing, Customer Service, Product Management, and Sales
Works closely with customer care, Sales, Finance, and Legal teams to assist with development and implementation of core business, competitive, and new product marketing plans and strategies to achieve all subscriber and revenue growth goals. Provides guidance to local/external analysts to ensure strategic alignment, effective use, and development of resources
Oversees and develops financial models in designing packaging and pricing to ensure competitive position in market

Enterprise Marketing Resume Examples & Samples

BA/BS degree in Computer Science, Business or related field
Microsoft Project, Visio, and all Office Tools
Minimum of 5-7 years performing the specification and analysis of functional, nonfunctional, and information requirements in order to develop the specifications of an IT solution
Excellent understanding of functional areas relating to marketing automation and lead generation
Experience in using SCRUM/Agile methodologies with enterprise-level application projects
Salesforce.com experience highly desired

Director, Enterprise Marketing Resume Examples & Samples

Market and Customer Intelligence: Execute primary research and access third party data to inform strategic discussions about the business and ultimately decision-making. Define buyer personas and identify key segments for MHE enterprise platforms and services to drive high engagement rates and pipeline. Routinely assess competitive landscape and dynamics, providing insights and strategies to differentiate MHE enterprise platforms and services from others in the market. Establish an Enterprise Board of Advisors made up of key customers and other "friends of the house" to provide ongoing insight and feedback on our enterprise strategies and offers
Messaging/Positioning/Thought Leadership: Understand key customer value drivers and leverage this insight to develop and refine compelling narratives and value propositions for MHE enterprise platforms and services. Develop an MHHE enterprise narrative and communicate it to C-level administrators, deans, and program directors at 2yr/4yr institutions. Work with PR team to engage media and industry influencers to reinforce thought leadership and the MHE enterprise narrative. Work closely with enterprise customers and internal MHHE teams to develop white papers and other materials that demonstrate the ability of enterprise solutions to improve student and institutional performance. Partner with Government affairs on policy maker and foundation outreach to improve our influence of the enterprise conversation "upstream" (education policy and philanthropic education investment)
Demand Generation: Define the go to market strategies within the higher education institutional landscape. Oversee creation and execution of multi-channel marketing programs to engage and build audiences and provide measureable ROI. Drive all new product and services launches end-to-end, to build awareness. Identify optimal campaign tactics across channels to drive pipeline and nurture leads through the funnel. Develop, implement and document strategy for ongoing data import, validation, augmentation, and enhancement of the enterprise marketing database. Build and manage budgets and resources effectively; measure programs and campaigns for effectiveness; report on success via traditional and non-traditional measures; demonstrate ROI
A Bachelor's degree or equivalent work experience
Five plus years' experience in B2B enterprise software, service, and/or SaaS product marketing and demand generation
Prior experience at an Ed Tech firm or start up
High energy, charismatic, innovative
Excellent people skills; ability to build strong relationships at all levels in the organization
Current on emerging trends and technologies and passionate about the digitally driven consumer decision journey
Strong experience with Salesforce.com and Marketo
Master's Degree in Business Administration

Director, Enterprise Marketing Resume Examples & Samples

Messaging/Positioning/Thought Leadership: Understand key customer value drivers and leverage this insight to develop and refine compelling narratives and value propositions for MHE enterprise platforms and services. Develop an MHHE enterprise narrative and communicate it to C-level administrators, deans, and program directors at 2yr/4yr institutions. Work with PR team to engage media and industry influencers to reinforce thought leadership and the MHE enterprise narrative. Work closely with enterprise customers and internal MHHE teams to develop white papers and other materials that demonstrate the ability of enterprise solutions to improve student and institutional performance. Partner with Government affairs on policy maker and foundation outreach to improve our influence of the enterprise conversation “upstream” (education policy and philanthropic education investment)
A Bachelor’s degree or equivalent work experience
Five plus years’ experience in B2B enterprise software, service, and/or SaaS product marketing and demand generation
Master’s Degree in Business Administration

Executive Director, Enterprise Marketing Resume Examples & Samples

Market and Customer Intelligence: Execute primary research and access third party data to inform strategic discussions about the business and ultimately decision-making. Define buyer personas and identify key segments for MHE enterprise platforms and services to drive high engagement rates and pipeline. Routinely assess competitive landscape and dynamics, providing insights and strategies to differentiate MHE enterprise platforms and services from others in the market. Establish an Enterprise Board of Advisors made up of key customers and other “friends of the house” to provide ongoing insight and feedback on our enterprise strategies and offers
Cross-Functional Collaboration: Develop and leverage deep business understanding and strong relationships with key stakeholders to align enterprise platform and service objectives and approaches with core business efforts. Partner with Product, Platform, Sales, Finance, and Strategic Marketing leaders to define the enterprise offers and segments that will present the highest ROI for MHHE. Support Finance teams in forecasting and budgeting enterprise business through the review and assessment of campaign analytics and sales transactions. Influence key partners across the organization to drive success of the institutional channel
Sales Enablement: Create sales tools, training materials, and compelling content and collateral including customer presentations, flyers/brochures, proposal templates, and case studies that help our Enterprise Sales team create and close pipeline. Plan and execute in person and virtual events, conference presence, and briefings. Work in the field with the enterprise sales team to help develop and close enterprise opportunities
Demonstrated ability in launching and growing innovative products, preferably with familiarity of the cloud/SaaS space
Demonstrated experience working cross-functionally, successfully influencing others and implementing new strategies and tactics
Demonstrated creativity, resourcefulness, decisiveness good judgment and excellent problem solving-skills

Enterprise Marketing Intern Resume Examples & Samples

Strong analytical and web research skills
Detail-oriented with ability to drive to follow-through
Highly collaborative; ability to work cross-functionally within marketing team
Ability to be flexible, proactive, and show initiative
Passion and enthusiasm for marketing and technology
Hunger for technical knowledge and aptitude to grasp new ideas and technologies
Experience with web content a strong plus
Knowledge of Search Engine Optimization
Currently pursing a Masters Degree or Bachelors Degree in Business or Economics

Head Enterprise Marketing Resume Examples & Samples

Develop and execute marketing activities intended to educate enterprises about AWS and the journey to the cloud
Dive deep on how AWS helps enterprises reduce technical debt, increase innovation, and operate more securely in order to establish a clear point of view on how we message AWS to this audience
Partner with AISPL’s Product Marketing, Professional Services, Security, and Compliance to build content for executives, decision makers, and IT professionals to paint a compelling picture for AWS cloud computing
Establish an industry-leading digital presence for enterprise cloud computing
10+ years of relevant work experience in fields such as enterprise marketing, product marketing, content marketing, services marketing
A Bachelor’s degree in marketing, business, technology, or relevant field of study
Good understanding of the Enterprise buying ecosystem
Ability to run large format enterprise event both internal and industry
Experience in Account Based Marketing
The candidate must also be a strong collaborator and excellent communicator who can drive consensus and articulate program recommendations and tradeoffs
Experience successfully marketing to enterprises or IT audiences
Experience working in an enterprise technology environment
A bias for action for developing awesome marketing assets (product videos, web content, etc)

Enterprise Marketing Resume Examples & Samples

Assist in maintaining and refining the EMSE compliance monitoring program to ensure compliance with all federal and state regulations. Partner with BB&T Regulatory and Compliance Risk Management to identify compliance risks that affect EMSE processes and pursue appropriate resolutions to mitigate risk
Perform comprehensive and risk-focused compliance monitoring throughout EMSE for various regulatory requirements (e.g. Fair Credit Reporting Act (FCRA), Telephone Consumer Protection Act (TCPA), Telemarketing Sales Rule (TSR), Federal Deposit Insurance Corporation (FDIC) Membership, Fair Housing Act (FHA), CAN-SPAM, Regulation V, Regulation B, Regulation W, Regulation N, Regulation P, Regulation DD, Regulation Z and all others that may apply)
Perform all tasks involved in the execution of the compliance monitoring (e.g. gathering and pulling samples, scoping, report writing, vetting findings and work paper documentation)
Develop, refine, and update the monitoring processes and procedures for regulatory compliance and Bank policy
Stay abreast of regulatory changes applicable to EMSE and the lines of business (LOBs) that the department supports and collaborate with Marketing Social Media Administrator and Risk Manager, Operational Risk Management, and BB&T Regulatory and Compliance Risk Management in order to identify emerging risks that may impact the department. Train new associates on high level compliance procedures and coordinate the required annual training with BB&T Regulatory and Compliance Risk Management
Assist with the coordination with BB&T Regulatory and Compliance Risk Management in response to all risk assessments, engagement letters and audits of the EMSE processes from BB&T Regulatory and Compliance Risk Management and BB&T Audit Services, ensuring appropriate action plans are developed and integrated. Incorporate use of and management of Archer system to ensure compliance with identified issues
Conduct RCSA control testing, including pulling samples, documenting results, and escalating findings, as appropriate. Provide support to the Marketing Social Media Administrator and Risk Manager for other RCSA-related tasks
Work with Marketing Social Media Administrator and Risk Manager to develop processes with necessary partners to protect EMSE and the Corporation from compliance, operational, and vendor risk
Assist in providing leadership and direction within EMSE, as the first line of defense, to identify compliance and operational risks identified by either party as a result of new and/or changes to regulations or threats that affect our department and partner with Operational Risk Management and BB&T Regulatory and Compliance Risk Management to pursue appropriate resolutions to mitigate risk and ensure compliance
Work with little or no supervision in determining the necessity of scope changes, citing deficiencies, requesting the appropriate number and mix of monitoring files, sampling procedures, assessing compliance controls, evaluating compliance policies and procedures, detecting trends and patterns of deficiencies, conducting interviews with EMSE associates and recording results and findings
Handle EMSE-related client complaints that are received through the Complaint Management system. This includes monitoring the system for complaints, conducting research on the issue and providing a response
Address questions received through the Client Incentive Mailbox from the Community Bank and LOBs related to clients not receiving campaign incentives. This includes monitoring the mailbox, conducting research on the issue, and providing a response. Send list of clients that qualify for promotion incentives to Accounting and Financial Reporting for processing
Liaise with Enterprise Vendor Management to ensure all tier one vendors are in compliance with Enterprise Vendor Management Standards and Policies
Provide support to EMSE vendor managers with completion of Enterprise Vendor Management tasks for tier one vendors, including vendor monitoring, vendor risk and business reviews, vendor contingency and termination/transition plans, contract renewal and execution activities, and financial due diligence. Serve as vendor escalation point for vendor issues and risks
Bachelor’s degree in Business, or equivalent education and related training
Five years of experience in one or more of the following areas: compliance, risk, marketing, vendor management, or equivalent related experience
Competent knowledge of financial services marketing compliance laws and regulations and operational risk issues
Knowledge of bank policies and procedures relating to compliance/regulatory/operational risk issues
Ability to conduct interviews pertaining to EMSE compliance with management of various departments
Ability to assist with implementation of regulatory and risk requirements within EMSE
Strong interpersonal skills which allow effective working relationships with various levels within the organization
Conceptual ability to analyze problems and devise solutions
Ability and willingness to learn and adapt as the needs of the job change

Head of Enterprise Marketing Resume Examples & Samples

Cross-functional team builder: Extensive experience building global teams across all marketing functions, in lock-step alignment with sales, product, and design teams
10+ years experience delivering highly successful b2b go-to-market, demand generation, account based marketing programs, and growth strategies with your fingerprints all over them - you’re extremely proud of what you’ve accomplished
A lead generation expert: You can devise highly effective programs to generate qualified leads for your product. You’re super creative and can rapidly execute on your ideas
An email master: You possess an uncanny ability to run and iterate on highly effective automated email marketing campaigns
Top-notch at market research: You know your market, customers and competition better than anyone, and you’re strong at integrating this information into your growth strategies
A “driver” personality: You’re biased toward action, a great collaborator and master disambiguator/simplifier. You never stop pushing towards clarity and delivery
Rider-centricity - examples from your past of tough product challenges that you powered through because you were unwilling to make your problems your riders’ problems

Director, Enterprise Marketing Resume Examples & Samples

Ensures alignment between Sales and Product stakeholders
Develops and gains cross-functional buy-in on vertical value propositions and buyer personas
Communicates product development timelines, manages product launches and serves to optimize product roadmap
Provides recommendations on pricing strategy
Creates programs and campaigns to drive revenue throughout the customer lifecycle
Directs the Marketing and Sales programs for the deployment for new products and enhancements for Enterprise products

Director Enterprise Marketing, Central Resume Examples & Samples

Understanding local market and customer dynamics
Creating regional marketing plans
Developing programs to achieve stated marketing objectives - executed through own team and in collaboration with EMEA marketing functions
Acting as spokesperson for the region with press and key influencers
Full professional proficiency in German language
Understanding of the trends and issues in the digital economy and broader business world both in Germany and beyond
Use of customer/competitive insights blended with creativity to develop innovative marketing programs and messages
Ability to deal with ambiguity
Viewed as a role model across the organization
Presents convincingly to executives, partners, and customers
Strong ability to influence peers through collaborative working
Strong leadership track record of making a difference and driving change
People management, talent development and succession planning
International experience, ideally having spent time working in more than one country

Enterprise Marketing Resume Examples & Samples

Develop strategy and plan to drive programs and initiatives that will enhance the go-to-market approach for C-Level/IDNs and Services Lines
Collaborate with Strategic Corporate Accounts (SCA) and Business Areas/Business Lines (BAs/BLs) to prioritize and identify white spaces for enterprise messaging, campaigns, and tools to enhance direct to market or sales activities utilizing appropriate channels and vehicle mix
Collaborate with Healthcare Policy Team to understand new trends, challenges, payment, and reimbursement policies that will impact the market and translate this into value propositions for our products, services and solutions at the enterprise level
Collaborate with Global MSC Enterprise Marketing and Value-Based Marketing Teams to provide NAM insights and implement global initiatives
Drive transition of positioning from feature/benefit to overarching value and outcomes that our products, services, and solutions provide
Bachelor's degree in Marketing or related field. MBA or Masters preferred
8-10+ years of relevant experience in B2B marketing
Strong operational and business acumen
Proven results in working with executive leadership and cross-functional collaboration
Superior organizational and operational skills; ability to juggle multiple projects and shifting priorities in a fast-paced environment, while meeting all deadlines
Proven track record of leveraging US healthcare market trends and reimbursement models to develop value propositions and surrounding marketing tools that can accelerate sales
Ability to translate reimbursement models and leverage healthcare specific data to create compelling reasons to buy a product, service or solution
Strategic thinker with excellent communication skills and analytical skills
Collaborates effectively to deliver results
Ability to work well in highly matrixed organization. Experience in collaborating globally, managing global projects with international counterparts
Experience in healthcare marketing or life sciences field preferred
LI-WMC

Director, Enterprise Marketing Resume Examples & Samples

Responsible for the design and execution of content strategy for Franchise programs. Structure and implement practical approaches to help the sales team meet their goals and build their long term capabilities to support franchises
Serves as lead for developing customer facing content to optimize messaging and brand consistency for large custom deal support
Create and develop clear and compelling legal approved presentations that highlight the value proposition for Comcast Business in the large enterprise and franchise space
Partner with sales and to create and optimize customer content assets to increase awareness, campaign effectiveness and lead generation for franchise programs
Create and manage Franchise calendar, mapped to business objectives, key announcement and events
Deeply understand the enterprise industry landscape and Comcast Business services to translate them into consummate content and compelling material across a variety of accounts that is templated and repeatable
Provide world class high value marketing expertise to support sales organization in guiding content to enable their success with customers
Tightly align with enterprise solutions sales teams to work collaboratively to ensure customer success, servicing their needs and maintaining close relationships
Serve as sales and customer advocate back to the business to understand and articulate needs of clients back to product and customer care teams
Create Franchise strategy for developing, creating and refreshing content and templates for custom customer franchise landing pages
Provide SME expertise for franchise trade shows, events, and programs
Measure and monitor ongoing programs to ensure they align with customer needs and deliver programs that can increase satisfaction
Analyze market needs and data to create and implement marketing plans that will provide foundation for future growth and position Comcast Business and the sales teams as leaders in the Franchise space
Develop briefing document to guide the development of new messaging and marketing programs leveraging the broader ecosystem of companies and assets we bring to the table as a media and content company
Develop integrated marketing programs that achieve specific acquisition objectives and employ a wide variety of touch points including traditional and online, interactive and digital, and direct marketing for large deal support
Develop marketing strategy and projects for initiative that will increase the sales team presence and expansion into the franchise market
Driving direction and innovation of initiatives across franchise programs
Lead strategic engagement for account management teams in delivering insights for customers in the franchise space. Serve as an industry thought leader

Director of Enterprise Marketing East Region Resume Examples & Samples

Drive the marketing strategy for the East and integrate both direct as well as Channel activities into one plan with very specific target accounts identified by partner vs direct
Drive change with key strategic and regional partners to accelerate adoption of Orchestrated Demand and deliver Channel pipeline
Set direction and lead team of East Regional Marketing Managers to design and execute on demand generation plans to meet quota and exceed marketing’s pipeline contribution
Work closely with Global Campaigns, Global Demand Center and GEO Marketing teams to understand Direct & Channel offer strategies and goals; execute plays to meet objectives; monitor/measure the success; make recommendations for improvements
Build strong business partner relationships with the East Region RVP and his leadership team, as well as leaders in the Channel Partner organization
Ensure effective use of both OPEX and Partner Develop Funds budget direct and indirect; report out on results; implement closed loop Channel Marketing lead generation process
Be maniacal about the pipeline and work closely with all cross-functional teams, including tele-qualification teams and Channel Partners, to ensure satisfactory closed loop reporting on leads. Constantly assess the pipeline and shift strategy quickly to deliver on goals
Act as the voice of sales. Provide feedback on campaign development and leads pipeline to the Global Demand Center and Global Campaign teams on areas of focus needed (gap to plan, strategy need not met, in market event)
Report out on team’s performance on a monthly basis, provide quarterly “look backs”
Builds Strong Teams & Leads with Courage
Demonstrated success in integrated marketing campaigns direct and thru Channel
Excellent at developing relationships with sales teams, customers and partners
“Delivers the number or dies trying” attitude
10+ years marketing experience in Enterprise software company in Field Marketing, Channel Marketing, or Campaigns roles
Demonstrated ability to design strategic Marketing Plans and execute upon goals with high impact results
Strong business acumen and data-driven decision maker
Experienced in all aspects of orchestrated campaigns including content syndication, events, door openers/meeting makers, sales tools, pipeline generation day activities, multi-dimensional campaigns, direct mail, emarketing, SEO etc
Laser focused on pipeline delivery and results
Constantly seeks out innovative methods to generate & accelerate pipeline
Translates technology advantages into new business opportunities
Inspiring communicator who motivates team to excel

Head of Enterprise Marketing Resume Examples & Samples

Develop and deliver marketing strategy and tactics for Lyft’s target enterprise audiences: large employers (60%), small-to-medium size businesses (20%), and emerging industries (20%; government, education, healthcare, transit)
Broad scale awareness and demand generation: Establish Lyft’s thought leadership and credibility; shape perceptions, the industry, and the market; create interest in Lyft; establish enterprise positioning, messaging, and competitive differentiation
Marketing lead generation: Generate and qualify marketing leads for potential sales opportunities
Sales enablement: Empower the enterprise sales team with the content and other marketing assets to sell efficiently and effectively
B2B2C marketing: Build trust and credibility with enterprise customers; convert employees and other potential users into Lyft passengers
Build out the enterprise marketing function, including budget, resources, tools, campaigns, staff, and metrics – to support Lyft’s overall corporate goals
Partner and collaborate closely with the consumer marketing team to ensure a cohesive approach to Lyft’s brand positioning and effective use of shared marketing services
Own the understanding of the enterprise markets, customers, and competitors
Work closely across multiple functions on the enterprise team, including Engineering, Product, Strategy, Sales, Client Services, and Customer Support, to ensure internal feedback and information is incorporated into marketing strategies and tactics
Develop and manage the enterprise marketing budget and resources; analyze performance and ROI; identify areas of additional investment and/or improvement
Manage and motivate a marketing team (dotted-line responsibility)
BA/BS degree in Marketing, Business, or in a relevant field - MBA is highly preferred
10+ years of professional experience in software or internet technology
4+ years of experience in enterprise marketing
Proven success in building and implementing comprehensive, multi-channel marketing strategies and plans
Experience solving B2B2C marketing challenges
Strong leader with experience attracting, managing, developing, coaching and retaining talent
Exceptional ability to lead, influence, and motivate individuals and teams
Effective communicator with a keen ability to simplify complex concepts
Has the ability to write and speak to various technical and non-technical audiences
Comfortable working in cross-functionally teams with an ability to effectively manage up, down, and across an organization
Self-starter with high degree of initiative to set priorities and stretch goals, analyze and resolve problems
Ability to make tough decisions in the face of resource constraints and ambiguity
Data-driven and knowledgeable of marketing automation tools and software
Marketing experience in corporate travel and/or healthcare preferred

Enterprise Marketing Specialist Ae-salesforce.org Resume Examples & Samples

Collaborate with Account and Territory team to identify target accounts
Create and drive revenue within a specified region and/or list of named accounts
Generate business opportunities through networking, cold-calling, and prospecting in to current Salesforce.org customers
Own the sales cycle for your product suites - from lead generation to closure
Meet and exceed all quarterly and annual sales quotas
Empower and enable your Territory team on how to position Marketing Cloud and Pardot products within their accounts
Drive brand awareness, campaigns, and lead generation via networking, associations, etc
Maintain accurate account and opportunity forecasting
Ensure 100% customer satisfaction and retention

Global Enterprise Marketing Resume Examples & Samples

Expert with Adobe Analytics analysis, Sales Force, and insight generation. Able to prioritize and establish the analytics strategy to deliver actionable insights
Strong analytical and quantitative orientation with advanced SQL knowledge in large, complex data environments
Experienced with Hadoop/big data environments to synthesize and analyze data. Demonstrated ability to tie web data and offline data together effectively
Expert at the creation and use of Excel pivot tables to drive analytics. Tableau skills strongly desired
Strong knowledge of online marketing strategies
Ability to knit together Adobe Analytics and other behavioral CRM customer data to deliver robust insights
Data management and modeling a plus

Enterprise Marketing Specialist Resume Examples & Samples

Be the in-region expert, adviser and go to person for all our DACH Solution Partners as it relates to Marketing targeting Enterprise customers
Support our DACH Solution Partners (SP) by creating and leveraging top notch Enterprise Marketing content to support Solution Partners in their effort to increase awareness and adoption of our enterprise suite of products
Identify untapped enterprise customers in the DACH region as well as potential existing customers that may be good candidates to upgrade to Data Center and create tailored marketing campaigns to raise awareness and product adoption
Ensure Partners are aware and take advantage of the latest resources and campaigns that are available to them by proactively contacting them
Provide guidance to Partners on the various marketing tactics they could use to ensure flawless execution of their enterprise campaigns
Help customize our marketing campaigns to address more effectively enterprise customers
Track and report marketing performance, engagement and success
Gather feedback from Solution Partners to help us identify what works and what does not so we can improve constantly our marketing efforts based on the Partners feedback
Making sure the translation of our campaigns and marketing content in German are top notch
Support the EMEA Channel Marketing Manager and the field marketing team whenever needed
Bring your own touch and ideas
Fluent in German and fluent in English (any other European languages will be appreciated but not a prerequisite)
An in-depth Enterprise marketing knowledge with a minimum of 5 years Enterprise marketing experience preferably in the software industry and in the DACH region that will allow you to have equal level conversations with our Solution Partners marketing teams. You know the various marketing tactics and the marketing mix that would help partners be successful when addressing Enterprise Customers. You can advise them as it relates to marketing tactics and best practices
Deep knowledge on enterprise marketing best practices
Create enterprise marketing campaigns tailored to specific buyer personas by perfecting our targeting and segmentation and creating a personalized and customer centric experience both online and offline
An good network of Enterprise companies in the DACH region
Be proactive, enthusiastic, take initiatives and don't be scared to bring good ideas on how we can improve
Experience in professional marketing services would be a plus