V.P Marketing Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the v.p marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume & cover letter with wording that best fits for each job you apply

Resume Builder

Create a Resume in Minutes with Professional Resume Templates

CHOOSE THE BEST TEMPLATE - Choose from 15 Leading Templates. No need to think about design details.

USE PRE-WRITTEN BULLET POINTS - Select from thousands of pre-written bullet points.

SAVE YOUR DOCUMENTS IN PDF FILES - Instantly download in PDF format or share a custom link.

Create a Resume in Minutes

F Kub

Frank

Kub

715 Harmon Glens

Phoenix

+1 (555) 859 5702

715 Harmon Glens

Phoenix

Phone

p +1 (555) 859 5702

Experience Experience

Dallas, TX

VP of Marketing

Dallas, TX

Swaniawski and Sons

Dallas, TX

VP of Marketing

Responsible for the overall management of the marketing team providing coaching, leadership and assistance with resources and strategy development
Develop and manage the marketing budget and oversee the development and management of internal operating budgets
Manage performance factors, to include driving tour production, increasing financial performance and reviewing marketing program efficiencies
Manage the execution and effectiveness of all company marketing activities. Establish key performance metrics considering industry best practices. Gather digital analytics and sales data to evaluate performance against metrics. Share and use insights from metrics to inform development of future plans and facilitate learning throughout the organization
Drive and manage member acquisition and retention. Lead all new member acquisition tactics including the member referral program. Oversee integrated channel planning across email, direct mail, website and digital signage with an emphasis on A/B testing and performance optimization
Partners with the CMO and EVP of Wealth Management and other key wealth leaders to define the identity of the “One Wealth Target Operating Model” for internal and external audiences in the context of the overall Hancock Whitney brand architecture
Oversee all aspects of marketing for the company inclusive of branding, public relations, social media, demand generation, marketing communications, product marketing, analytics, advertising, tradeshows, webinars and other initiatives

New York, NY

VP, International Marketing

New York, NY

Nicolas-Mayer

New York, NY

VP, International Marketing

Develop and manage flow of necessary marketing and creative materials to international teams working closely with Marketing, Retail & Sales
Responsible for the management and development of partner and ecosystem
Develop and manage the Canada marketing plan and budget, from preparation, submission, and allocation through to evaluating the effectiveness of marketing activities
Responsible for the business development with the Operators worldwide including building and maintaining relationships, finding opportunities, and romoting products
Strategic thinker who can quickly assess a situation, business opportunity or challenge, devise a plan and execute by "rolling up your sleeves" to do the work and/or aligning internal and external resources to deliver
Works with WBCP senior management team to develop worldwide marketing objectives, strategies, plans and budgets according to division objectives and priorities
Develop strategy and build marketing plans to generate awareness, engage customers and create solution demand to drive growth and expansion in Canada

present

Dallas, TX

VP, Global Treatment Marketing

Dallas, TX

Pfannerstill and Sons

present

Dallas, TX

VP, Global Treatment Marketing

present

Direct Consumer Insights to determine trends and opportunities in key markets; analyze competition and product performance to improve market share globally
Develops and monitors departmental budget; reviews with Finance expenditures in support of major product introductions and re-promotions
Develop overall integrated, 360 communication strategy and brief the following partner groups Creative, Merchandising, Global Communications, Education, Digital, Online and Special Events
In collaboration with PD, present to senior management new global Treatment opportunities; initiate all development with cross functional teams
Drive the development of 3 year product planning, global and regional marketing calendars; lead the preparation of regular subcategory reviews, strategies and programs
Work with SVP to drive the conceptual ideation process and development of marketing programs that deliver breakthrough storytelling and drive emotional connections with consumers
Conduct pricing studies and issue recommendations to management

Education Education

Bachelor’s Degree in Marketing

Belmont University

Bachelor’s Degree in Marketing

Skills Skills

Solid organizational and project management skills; able to establish priorities; strong detailed execution and strong ability to multi-task
Excellent communication skills with the ability to make information relatable to a variety of audiences
Demonstrable track record of professional and academic excellence
Working knowledge of wireless devices (tablet, smart phone, feature phone, etc.)
Excellent management skills with an ability to lead, motivate and work with individuals across all levels of an organization internally and externally
Strong knowledge of sales channels and merchandising strategies relevant to the company’s publishing programs for front and backlist works
Excellent analytical skills and the ability to interpret data and form marketing strategy based on data, experience and goals
Ability to understand and analyze Budget & P&L Statements, competitive information and develop plans with measurable results
Strong analytical skills; ability to synthesize information to develop understanding of key insights
Strong verbal presentation ability

Create a Resume in Minutes

15 V.P Marketing resume templates

Read our complete resume writing guides

VP of Marketing, Louisville Resume Examples & Samples

Oversees the lead generation, direct marketing and sales support strategies of CRM/sales force automation. Provide leadership in the design and production of all aspects of digital marketing
Manage relationships with local market employee engagement, communication, external community partners and special events/sponsorships
Manage business-to-business social medial strategies to support and evaluate local market's marketing efforts, service issues, content engagement and overall messaging; building the 'voice of the customer' on everything that we do

VP of Marketing Resume Examples & Samples

Contributions to crafting strategic and emotional viewpoints to keep the brand relevant and evolving
Thought leadership/execution in developing short and long term strategic roadmaps for the brand
Thought leadership/execution in creation and implementation of brand experiences in digital and direct channels that engage and excite customers
Execute strategic initiatives within a set yearly budget for brand
Partner with internal brand stakeholders to champion and align 360 brand communication, management, and strategies
Foster innovative and infectious brand and team spirit
Constantly deliver new ideas/inspirations/new approaches to help foster conversation and evolution of the brand
Monitor competitive brands for insights that could lead to innovations
Monitor research for shifts in consumer behavior
Passion for collaboration
Responsible for the professional and personal development of a team through: establishing goals, one-on-one project coaching, stretch projects, weekly team meetings, quarterly professional development meetings, exposure to new and interesting projects
Ability to deliver on outlined strategic goals for the brand on-time and on-budget
Ability to align marketing strategy with business division goals
Foster excellent working relationships and lines of communication with CEO/President/Sales/Design/Merchandising/Licensing teams
Foster strong working relationships with external parties to include research vendors, advertising agencies, public relations agencies, media buying companies, and publishing companies
Adhere to yearly defined marketing budget
7-10 years of experience in fashion/retail marketing
Knowledge of Windows Office (Excel, Word, PowerPoint) required
Marketing knowledge across media – print, digital, social
Strong strategic and analytic abilities
Executional excellence
Enthusiastic, energetic, team player and thought leader
Proven track record in brand management and growth
Outstanding verbal and written communication skills required
Outstanding leadership/interpersonal skills required
Ability to dynamically create and present a vision and align key stakeholders to it

V.P Marketing Resume Examples & Samples

Bachelor’s degree and 10-15 years of relevant experience in creative and program management, and leadership of people
Proven ability to develop a strategy that considers business development and sales objectives, and to adjust tactics as business needs change
Effective agency, vendor, and budget management skills
Demonstrated ability to provide thought leadership; assimilate business results; and innovate
Track record of developing people and of building strong relationships across an organization and with people at all management levels
Strong written (including presentation and copy writing) and verbal communication skills
Excellent organizational skills and ability to manage multiple and changing priorities

VP of Marketing Resume Examples & Samples

Use background in strategic planning to create unique and effective marketing plans for each project
Strategic thinker/planner who can inspire the team to innovate in new unexplored areas
Work closely and creatively with sales leaders to increase orders and achieve better sell-through of product
Communicate regularly with authors and agents.Executive planning with other senior leaders to best position HCCP and W Publishing in the years ahead
Complete responsibility for the master marketing budget and allocation of funds for individual projects
Key player in the effort to meet or exceed annual revenue for both imprint and Harper Collins corporately
Foster an environment of creativity, passion, and innovation through extensive knowledge of the Marketing industry and proven leadership ability
Extensive experience (10+ years) in multiple phases of marketing and publicity, including promotion, merchandising, packaging, and master strategy in the publishing industry specifically
Expert in brand management with advanced understanding of social media campaigns and mobilization of marketing teams
Thorough understanding of inspirational products and their unique characteristics
Outstanding communication skills (both written and verbal)
Highly effective leader and motivator with a track record of success
Minimum of 3 years of experience leading a team of professionals
Expert skills in preparing presentations either personally or through team members
A passion for authors and their products

Global Networks Marketing Analyst VP Resume Examples & Samples

Bachelor degree or equivalent experience, Masters preferred
6+ years of analytical work experience required, with broad understanding of business needs and issues
Experience in coordinating and implementing new business opportunities and functionalities
Banking experience preferred
Ability to thrive in a dynamic and fast-paced environment
Excellent project management skills required
Excellent written and oral communication skills & ability to work with senior management
Proven experience in innovative thinking and problem solving specifically geared around developing new approaches and processes

VP, Global Treatment Marketing Resume Examples & Samples

Develop overall global Skin Care (Face & Body) and Men’s categories strategy
Drive the development of 3 year product planning, global and regional marketing calendars; lead the preparation of regular subcategory reviews, strategies and programs
Work with SVP to drive the conceptual ideation process and development of marketing programs that deliver breakthrough storytelling and drive emotional connections with consumers
Responsible for financial management of category; ensure business mix is aligned to overall brand strategy
Define new product launch strategies (positioning; pricing; distribution; advertising; digital; online; merchandising; global communications; education)
Responsible for the overall COG strategy, tracking, reporting, leads value analysis efforts
Conduct pricing studies and issue recommendations to management
Direct Consumer Insights to determine trends and opportunities in key markets; analyze competition and product performance to improve market share globally
Develop and define Treatment Marketing strategy to improve relevance, market share and profitability by product category; prepare and implement Regional Marketing calendars with SVP and Regional Marketing VPs/Directors to ensure programs are implemented according to locally relevant requirements of each market
Develop global annual business plan for North America, EMEA, UK, Asia Pacific, Latin America and TR to improve relevance, market share and profitability by product category; prepares and implements Global Marketing calendar with Regionals to ensure programs are implemented according to requirements of each market
Direct and analyze on-going global Consumer Insights to strengthen innovation pipeline and communication strategies
Stay abreast of global competitive activity and global trends
Work with SVP on the development of the annual 3-year Innovation and Brand Strategy presentations
Manage and coordinate all aspects of program implementation with cross functional partner groups to bring new programs to market (includes but not limited to Product Development; GBSC; Packaging; Design; GSR; Creative; Online; Digital; Education; Global Communications)
Ensure key timetables dates are met in coordination with Global Brand Supply Chain
Conduct status meeting with Regional Marketing Teams, Education, Global Communications, Packaging, Corporate Design, Online, Digital, Copy and Creative
Drive the preparation of forecast offerings and bulletins detailing new program introduction and execution
In collaboration with PD, present to senior management new global Treatment opportunities; initiate all development with cross functional teams
Develop overall integrated, 360 communication strategy and brief the following partner groups Creative, Merchandising, Global Communications, Education, Digital, Online and Special Events
Direct flow of information on marketing programs, including promotional advertising and special events programs; determine which programs are appropriate to adapt and implement in International affiliate markets
Develops and monitors departmental budget; reviews with Finance expenditures in support of major product introductions and re-promotions
Undergraduate College degree; MBA preferred
Position requires 15 years relevant work experience
Preferred experience in the beauty industry and required experience in Consumer Packaged Goods
Previous Global and or Applied/Operational Marketing experience required
Travel within US and International markets required (approximately 25%), most importantly to the top markets in the Asia and Europe

VP-mobile Production & Marketing Resume Examples & Samples

Production
Manage feedback and approvals across Fox, routing assets to appropriate divisions
Synthesize analysis of game performance metrics, both usage and financial
Support strategic digital app initiatives for the Film Studio beyond gaming (i.e., next generation interactive and immersive film experiences focused on tablets and smartphones)
Monitor and stay up to speed on mobile gaming, overall gaming, and digital marketing trends
Undergraduate degree in marketing, business, gaming or related field preferred
Graduate degree in relevant field strongly preferred
Experience working with premium IP and ability to interface with key stakeholders
Demonstrated knowledge of game design and game concepts to most effectively leverage our IP
Must have overseen and managed a full slate (15-20) of ongoing projects
Passion for the mobile gaming space and products required
8-10 years’ experience in gaming production, development, management, and marketing, with mobile gaming experience strongly preferred
Proven track-record of delivering award-winning games and executing impactful marketing campaigns that include sustaining demand and live service
Experienced and comfortable managing multiple projects
Experienced and comfortable working in a fast-paced environment
Experienced and comfortable working across multiple divisions within a company
Must be energetic, organized, detail oriented and scrappy
Excellent MS Office skills (Excel, Word, PowerPoint, Outlook)
20th Century Fox Film is one of the world's largest producers and distributors of motion pictures. 20th Century Fox Film produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of 20th Century Fox Film: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, and Twentieth Century Fox Animation

Senior Associate / VP of Marketing Resume Examples & Samples

6+ years of experience fundraising institutional and family office capital for an asset management firm
Strong understanding of credit investment products, leverage, structuring, and factors impacting fund returns, along with basic understanding of accounting and finance
Proficiency with Microsoft Office products
An in-depth understanding of the financial and investment markets and the ability to establish new relationships
Strong interpersonal skills, superior intellect and outstanding ability to communicate
Flexibility to work on different projects under different timelines
An energetic, efficient and resourceful team player and self-starting individual contributor
Prior leveraged finance experience specifically focused on hedge funds and structured finance (middle market credit)

VP, International Marketing Resume Examples & Samples

Provides strategic and creative oversight for the local execution of global brand strategies to optimize international business. Works with country GMs/Category Managers/Marketing managers to develop more actionable plans and programs for regions/countries proposed by Burbank
Collaborates with Worldwide Marketing teams to integrate local opportunities into annual strategic plans
Lead review of brand and creative programs of key properties to evaluate effectiveness of brand strategies locally
Work with local markets to identify customization needs of sales and marketing materials for local use
Establish strong relationships with WBITV, Warner Home Entertainment, Cartoon Network and other divisions as appropriate, to further the integration of WBCP international opportunities into brand marketing within WB
Establish consistent communication process and protocol for international markets
Develop and manage flow of necessary marketing and creative materials to international teams working closely with Marketing, Retail & Sales
Identifies new business opportunities and channels of distribution in conjunction with international teams

VP Mobile Production & Marketing Resume Examples & Samples

Mobile Games and Apps
Oversee the development and production of mobile games and apps (primarily mobile games)
Manage the internal FDE games and apps team as well as serve as the primary liaison and contact for external developer and publisher partners as well as key internal/external stakeholders on the properties
Manage production timeline and schedule with developer
Overseeing internal testing and QA process
Serve as primary liaison and contact for internal Fox groups for coordinated, integrated marketing and promotional programs
Work with the various digital teams across the company to have apps integrated into the broader marketing campaigns: the official websites, coordinate on-going social messages and richer integrations to drive awareness and grow user/fan base
Work to ensure apps are integrated into each marketing window across the lifespan of each property (i.e. theatrical release, home entertainment, season premiers/finales, etc.)
Oversee the Fox Digital team’s presence at industry events such as Comic Con, film and TV premieres, press junkets, award shows

VP of Marketing Resume Examples & Samples

Email marketing message KPI
Digital ad spend KPI
Positive ROI on advertising spend
Increase of registered customer base
Increase of social media fan base
Increase of retail store traffic
Bachelor's Degree, Marketing, Communications, or Business Administration majors preferred
7-10 years of marketing experience in consumer products preferably women’s contemporary apparel
Highly motivated, self-starting individual & strategic thinker
Must be hands on and enjoy working in a highly creative and entrepreneurial environment
Demonstrate strong project management, team leadership and ability to deliver results
Familiarity with user-friendly apps and relationship building tools
Flexible and able to adapt to change within newly evolving group
Experience with social media is critical
Excellent proposal and written communication skills
Experience managing internal and third party resource groups
Must be proficient in Microsoft office and Social Media tools

VP of Marketing, Nelson Books Resume Examples & Samples

Develops and leads from the overall marketing strategy for the Nelson Books, with the goal of meeting or beating the revenue and profit goals for each fiscal year
Ensures primary marketing expenditures are effective and within the budgeted percentage for the fiscal year
Develops the marketing strategy and plan for each front-list release
Leads the marketing and publicity staff in executing the plan for each release as well as fostering productive relationships with authors, agents, and their organizations and key internal partners
Ensures that each new release garners as much national, regional, and local media—broadcast, print, and online—as possible
Creates comprehensive advertising and promotional campaigns
Produces effective sales materials
Coordinates promotions with all sales channels and national retailers as well as for the HCCP e-commerce site
Organizes national author tours and special events for major releases
Prepares and delivers special presentations for key authors, potential authors (acquisition presentations), and HCCP sales teams and retail buyers at HCCP sales conferences
Continually experiments with new approaches to traditional and non-traditional book promotion tactics
Director of Publicity (1)
Publicist (1)
Assistant Marketing Managers (3)
Intern (1)
5 years of marketing experience with at least 3 years in publishing or related field

VP of Marketing Resume Examples & Samples

Act as guardian of the brand to ensure brand consistency in image and message
Develop and oversee all marketing plans and initiatives
Develop consumer-facing campaigns that leverage all available resources and assets
Connect teams across multiple offices
Support senior management in the development of business strategies
Understand the customer/consumers through available tools and resources
Build partnerships with retail partners and accounts to maximize the brand's potential in-store and online
Understand the marketplace and competition. Report on trends and market conditions
Support sales and design teams on new product development
Financial management, build and maintain marketing budgets. Work directly with financial team on reporting and reconciling budgets monthly and quarterly

VP of Marketing Resume Examples & Samples

Lead the Zonderkidz marketing enterprise including setting strategy and executing outstanding marketing plans that ultimately compel consumers to purchase Zondervan resources
Ensure strategic corporate objectives are met regarding revenue, profitability, and market share for Zonderkidz products (including books and Bibles geared for readers ages 0 to 18)
Oversee the execution of strategies and tactics for promotional activities including marketing plans, advertising, electronic media, direct mail, promotions, and partnering in online and mobile development
Solidify relationships and work effectively with external partners and agencies as well as cross-organization departments including all NewsCorp entities such as HarperCollins and Fox
Establish and maintain consistent branding throughout all touch points
Assist the Publisher in critiquing acquisitions, making wise resource allocations, nurturing author/agent/partner/retailer relationships, and prioritizing goals for the team
Hire, manage, and develop marketing department personnel; sets marketing program budgets
Initiate market research to identify opportunities for increased sales; reviews analysis of marketing research on current and new marketing concepts in order to recommend future development
Lead development of innovative and effective marketing programs
Work closely with Sales, Editorial, and Creative to ensure fully integrated marketing programs
Foster excellence, creativity, and innovation across all Zondervan marketing teams
Foster an environment that encourages employees to thrive
Build overall market share for Zonderkidz area in each targeted category
Work closely with the Publisher to develop innovative and compelling mulitmedia resources
Work effectively with the eMedia team
Manage expense budget effectively
Meet or beat revenue and profit expectations for the Zonderkidz team
Proven presentation skills
Ability to craft excellent written text
Well organized and able to manage multiple tasks, ability to prioritize
Proven interpersonal skills enabling ability to work with authors, illustrators, agents and media

VP, International Marketing Resume Examples & Samples

Manage International marketing team
Responsible for overseeing the international marketing of US-signed frontline artists
Key point of contact with key marketing and social media partners
Represents Sony Music International at Sony Corporation meetings and events
Collaborates and supports on various International Special Projects
Work closely and directly with both the label and artists to create international specific tools and plans
Creation of marketing materials and strategies to support International sales initiatives
Foster best practices and idea generation between affiliates and US label
Expert Relationship building skills internally, externally and globally
College Degree or equivalent
8-10 years related experience in areas such as: marketing, promotion, event planning, tour marketing, publicity
Recommended Sony Systems to be familiar with: SAMIS, NextBigSound, PRS, GLORES, Digital Exchange

VP of Marketing Resume Examples & Samples

Serve as primary Marketing representative for GECAS Asset Management Group in the Europe and Canada
Interface with senior airline, MRO and OEM management, other industry players, and GECAS and GEA Sales and Marketing to identify and develop volume transactions related to spare engines and associated equipment
Manage customer issues relative to GECAS' spare engine relationship in close coordination with GECAS Marketing representatives
Originate spare engine placement and parts trading opportunities and refer to product experts as appropriate
Negotiate and lead transactions for buying, selling and structured financing (operating leases, finance leases, loans, etc.) of spare engines and associated equipment
Work in boundary-less partnership with AMS/GEEL/GECAS marketing professionals in cross-functional deal teams, supporting the approval process and facilitating open communication with the relevant functional disciplines
Serve as subject matter expert for spare engine and parts financing within GE
Ensure compliance with the GE “Spirit and Letter” maintaining integrity in all intercompany, vendor and customer interactions
A bachelor’s degree in marketing, business, finance or a related discipline
A minimum of 5 years sales and marketing experience or 5 years of direct customer interactions with a high level of negotiation of which 3 years should be in airline marketing or direct responsibility for an airline account relationship and include
Collaborative deal leadership
Understanding of aviation industry and technical aspects of engines and parts
Experience managing transactions from origination through closure and experience performing negotiations
Experience with operating finance lease structures
Ability to travel extensively sometimes with short notice
Strong verbal and written language skills: fluency in English
Excellent organizational, presentation and communication skills that can inspire and influence across functions
Research/analysis/technical experience for various aircraft types
Operating leasing/structured finance
Excellent financial acumen and analytical skills
Candidates with an MBA are highly desired

VP of Marketing Resume Examples & Samples

Partner with the CMO to develop Equinox’s global marketing strategy with full responsibility of the plan’s execution. This will include the management of our brand architecture and voice as well leading successful brand initiatives, such as events, communications and partnerships. Brand impact will be measured by brand health tracking, lead engagement and membership sales
Drive and manage member acquisition and retention. Lead all new member acquisition tactics including the member referral program. Oversee integrated channel planning across email, direct mail, website and digital signage with an emphasis on A/B testing and performance optimization
Lead the overall planning, impact and effective alignment of brand-related areas (brand positioning, brand values, brand messaging, brand communications and paid media) to drive an overall awareness, affinity and cohesive message
Manage reporting for all campaign tactics and assets, and monitor to ensure campaign success. Report on campaign metrics to key constituents partnering with executives and managers to make decisions on whether to move forward
Partner with key stakeholders, including Sales and Operations, to support needs of field organization
Provide hands-on direction and leadership as needed to your team to ensure programs and tactics are developed to be on-message / on-brand; structured to achieve the greatest reach, buzz, cut-through amongst key target members
Evaluate and refine overall priorities of the teams and budgets under your direct management to drive the highest possible impact on the overall business
Implements marketing best practices and test new marketing methods and strategies for driving sales
Stay on top of lifestyle and cultural trends
Develop and motivate your team to be results driven, agile, talented, future-thinking and inspired as a requisite part of being a growing, leading health and wellness company
5+ years of acquisition or membership based marketing
Creative and analytical thinker who has a long track record of identifying and executing on successful integrated brand, events, social and/or PR campaigns. Must be able to blend and demonstrate both digital/social media savvy and traditional brand know-how
Personal passion for health and fitness
Experience and appreciation of local marketing nuances in the approach to different markets
Passion for lifestyle brands especially in fashion and retail sectors. Experience working in a retail driven organization
Experience in managing, developing and motivating teams. Minimum management of a team of 5

VP, International Marketing Resume Examples & Samples

Works with the SVP, International Marketing, senior management team (planning, market intelligence, creative services, operations, etc) and key 3rd party partner managers to develop international marketing objectives, strategies, plans and budgets for each strata according to overall PHMDI objectives and priorities
Works with territory MDs/Category Managers/physical and digital marketing teams to translate these objectives and strategies into specific local action plans and programs
Provides strategic and creative oversight for the local execution of international brand programs
Establishes consistent communication processes and protocols for international markets and provides continuous feedback loop to home office from markets and back
Tracks local market conditions and program results to add context to financial results
Establishes strong relationships with CBS/Showtime, VIMN, acquisition parties, licensing and domestic teams as appropriate
Ensures flow of necessary marketing and creative materials to international teams
Evaluates new business opportunities (new partners, non-traditional outlets, sub-licensing and other ancillary opportunities) which may provide additional revenue to PHMDI
Manages one senior brand manager on catalog and acquisitions; manages one brand manager and associate brand manager on TV
Minimum 8-10 years entertainment or marketing experience required
International experience strongly preferred
BA/BS degree in Business or Marketing equivalent work experience required, MBA preferred
Strong, proven management and communication skills
Familiarity with international home entertainment dynamics and various platforms
Retail knowledge, research a plus
Self motivated, self starter

VP of Marketing Resume Examples & Samples

7+ years’ experience marketing in the asset management industry or an equivalent combination of training and experience
Undergraduate Degree with a strong academic record or equivalent combination of training and experience
Ability to interpret complex concepts and data
Ability to develop and effectively distribute relevant marketing presentations, collateral, and client communications
Understand company’s distribution channels and sales goals
Knowledge of Macintosh systems, QuarkXPress, Photoshop, and Illustrator

VP of Marketing Resume Examples & Samples

Perform analysis of marketing activities to help optimise budget utilisation, by removing activities that don’t work, and focusing on those that do
Participate in forecasting plan revenues and re-forecasts and take responsibility for meeting these targets
Propose budget requirements to achieve objectives and manage to budget and flag and discuss any significant variances or new requirements
Solid digital and general marketing background with previous experience in a similar role
Evidence of a successful track record in a strategic marketing role
Experience of delivering marketing transformation both digital and offline with relentless focus on ROI
Proven track record of achieving/ exceeding targets
Ability to contribute strategically to a business or organisation at a senior management level
Excellent communication and collaboration skills and comfortable working in a matrix organisation
High professional integrity
Financially numerate
Experience of managing a large team ideally in Marketing
Strong developer of people and talent

VP of Marketing Resume Examples & Samples

Bachelors in Communications, Marketing, Business or related field required
Master’s/MBA is strongly preferred
10+ years of progressive directly related experience
5+ years of supervisory experience
Commercial real estate experience required

VP of Marketing Resume Examples & Samples

Looking for people who are collaborative, able to see projects to completion, able to work as a team, communicative, and committed to to improving the business
A relevant marketing background, with a strong track record of increasing number of consumers
Ability to manage a team
Able to communicate bi-culturally both with American and Japanese
Background working in top-tier global companies, ranging from technology, entertainment, online media or in an advertising agency
Experience communicating with global offices
Strong leader, and capable of collaborating across teams

VP, International Marketing Resume Examples & Samples

Responsible for Hisilicon Terminal Chipset BU products & solutions including STB, and other products such as TV, IPC, etc
Responsible for the business development with the Operators worldwide including building and maintaining relationships, finding opportunities, and romoting products
Responsible for the management and development of partner and ecosystem
Ownership of key & potential accounts, develop and maintain customer relations, understand customer needs & product requirements
Work closely with Product Development Team and other internal functional teams to define sales and business development strategy at the Account and Operator level and product & platform level
Responsible for communication with Customers about Hisilicon product features and the roadmap to get customer design in
Responsible for communication with Operators about Hisilicon product features and the roadmap to get Hisilicon in the short list of operator tenders
15+ years marketing and technical experience in Semiconductor industry
Extensive knowledge of semiconductor industry and STB/TV/IPC products. Engineering background in electronics is preferred. Be willing to actively study new technologies and follow market trends
Possessing good customer relationships with STB & Operator in the worldwide market preferred
Bachelor degree with major in Electrical Engineering or related experience
Be willing to work under pressure and in challenging situations
Self-motivation and drive for success

VP, International Marketing Resume Examples & Samples

Develop strategy and build marketing plans to generate awareness, engage customers and create solution demand to drive growth and expansion in Canada
Develop compelling solution value propositions, messaging, collateral and tools to support marketing campaigns and the sales process
Oversee event management, speaker placement and provide messaging and content support for local industry events
Re-activate and contribute to a proactive PR and analyst relations program for Canada
Work closely with team members in Brand & Marketing Communications, Digital, Segment Marketing and regional and other channel teams to ensure that all messaging, content and digital properties are consistent and relevant for the Canadian market
Develop and manage the Canada marketing plan and budget, from preparation, submission, and allocation through to evaluating the effectiveness of marketing activities
Successful track record of building go-to-market programs that incorporate competitive/marketplace analysis, strategic plans and operational marketing tactics as well as metrics for return on marketing investment; Extensive experience building an international marketing strategy and driving ROI from marketing activities
Experienced marketing professional with 10-15 years of experience; successful track record in business to business (B2B) international marketing with previous roles within financial services, or technology firms serving the financial services industry; strong business acumen is a required
Strategic thinker who can quickly assess a situation, business opportunity or challenge, devise a plan and execute by "rolling up your sleeves" to do the work and/or aligning internal and external resources to deliver
Proven ability to communicate effectively to executives and a variety of audiences; ability to influence and strong writing skills are a necessity

VP of Marketing Resume Examples & Samples

Fully understand the nuances of products and service offerings of UnitedHealthcare
Partner with colleagues across both UnitedHealthcare and Optum to ensure collaboration and best practices
Help determine best marketing practices for key products / populations, such as Medicare - eligible, Commercial, Duals and Medicaid patients
Partner with UnitedHealthcare and other health plan marketing colleagues on member marketing strategies and best practices for an optimal member experience
Drive forward a common positive patient experience across OptumCare in partnership with key stakeholders in local care delivery markets and national leadership
Lead and support team members and enterprise colleagues in resolving highly complex business challenges
Communicate effectively with various stakeholders, including colleagues, physicians, health plans, and business segment leaders
Lead and support both consumer and provider Net Promoter System® activities
Be an integral part of the OptumCare Marketing Leadership Team
10+ years of strategic marketing experience
10+ years of proven experience and accomplishments in the health care industry working with providers and / or health plans
Proven results in gaining competitive advantage through marketing disciplines
10+ years of people management experience
Experience working with health plans and / or physicians
Proven experience in managing a complex budget
Excellent communication and organizational skills
Live within a commutable distance to Eden Prairie

VP of Marketing Resume Examples & Samples

Develop and supervise the progress of the overall marketing plan including market assessment, brand messaging and media planning for Pentec's corporate and divisional products and services
Responsible for planning marketing-related projects and managing external marketing partners and vendors. May interface with outside agencies to direct activities or supervise internal marketing staff, supporting them in their assigned duties
Work closely with the Executive Vice President of Sales and Marketing to develop annual marketing plans that will drive the long term growth of the organization
Create, establish, develop and implement the company's marketing strategies
Coordinate and collaborate with Sales staff to create and develop strategies for promoting and selling products or services
Develop and manage the marketing budget and oversee the development and management of internal operating budgets
Provide supervision and manage the activities of the Marketing Assistant
In conjunction with Sales leadership and Sales Operations, develop and implement strategies for increasing and targeting reach and frequency
Oversee market research initiatives and interpretation of customer and audience information including competitive intelligence
Develop a strategy and lead a team in the implementation of a social media plan
Solicit, elicit input and maintain dialogue with all corporate functions including Outsource Compounding, Pharmacy, Finance, Compliance, etc
Participate in conferences, national and regional sales meetings and other marketing related events
Make and sustain presentations; assist in coordination of sales training initiatives
Assume responsibility for management, implementation, results tracking and visual customer experience of all tradeshow marketing efforts
Assist the Executive Vice President of Sales and Marketing in planning and coordinating public affairs and communications efforts including public relations, government relations and community outreach
On an interdepartmental basis, develop a full suite of marketing assets including web pages and content, product packaging, marketing sell sheets and specification sheets, tradeshow collateral, etc
Advance marketing functions through process and workflow development
Will supervise Marketing department staff
Self-starter with strong ownership, able to work independently on projects
Solid organizational and project management skills; able to establish priorities; strong detailed execution and strong ability to multi-task
Strong analytical skills; ability to synthesize information to develop understanding of key insights
Interpersonal and intercultural competences; excellent team working skills
Ability to work under stress and with deadlines
Computer literate and adept with applications like Microsoft Office, PowerPoint, Photoshop, Outlook, etc
Bachelor's degree in Marketing, Business Administration, Advertising, or Public Relations
8 to 10 years of previous experience in marketing, sales or advertising within related Healthcare, Pharma or Biotech segments is mandatory

VP of Marketing Resume Examples & Samples

Drive user acquisition on Facebook, iOS, Android, PC and more, and track total campaign performance
Identify important UA funnels, generate actionable insights and provide recommendations for improvement
Define and track relevant conversion metrics for online marketing campaigns
Growing a community of enthusiasts on social media sites like Facebook, Instagram, and other sites
Coordinating with vendors on collated improvements to company website via A/B testing, etc. and maintaining the same
Creating content for various online and offline channels, and further coordinating with vendors towards this goal
Support the app's CRM and player lifecycle managment
Evaluate and implement pricing strategies to maximize long-term player value
Collaborate with the BI/analytics team in reviewing perfrmance metrics and KPIs
Build cross- and up-sell marketing strategies

VP of Marketing Resume Examples & Samples

Lead quarterly and annual planning processes to develop business unit plans with key objectives, KPI’s and timing that support P&L objectives
Define best practices across business units and create common implementation and standards to leverage expertise and resources
Coach business unit marketing staff
Drive innovation and testing
Work closely with both corporate management and business unit management in identifying and capturing growth opportunities
Lead cross-functional teams and peers in development and execution of key strategic initiatives
Provide direction and guidance to multiple marketing teams in planning and execution of customer acquisition campaigns across key acquisition channels, including, but not limited to SEM, display/retargeting, social, mobile, affiliate, email, direct mail print, tradeshow and partner marketing
Create and implement innovative multi-channel acquisition strategies & campaigns via strong collaboration with Product, Sales, and Business Development teams
Establish and enforce standards for Success Metrics, KPI’s and reporting that will provide performance analysis, ROI and insights for all channels/tactics
15+ years of professional experience in marketing with a strong record of accomplishment in digital marketing. Experience with SAAS, ideally targeting the SMB segment preferred
Proven leadership driving collaboration and results through cross-functional teams and peers
Results-oriented with the ability to manage from strategic development to detailed execution
Exceptional analytical abilities

VP of Marketing Resume Examples & Samples

Design and facilitate development and implementation marketing plans for the company
Plan and administer marketing operations budget, including development of regional marketing budgets
Organize and implement client relations activities, including client satisfaction surveys, client development activities, client skills training, and special events
Supervise department’s RFP protocol process, including soliciting RFPs from desirable prospective clients and writing proposals for new business
Participate in planning and presentation sessions
Oversee business development activities, including strategic planning for client presentations
Direct the hiring, training, and performance evaluation of marketing staff, and oversee their daily activities
Act as spokesperson for Huawei brand and speak at new product launch event

VP of Marketing Resume Examples & Samples

Shape Media Temple’s B2B and B2C brand messaging, and drive it harmoniously across all marketing and advertising efforts to cement our position as the hosting company of choice for developers, web designers and ad agencies
Provide strategic branding and marketing direction and guidance to senior leaders of the events, public relations/communications, digital and enterprise sales teams
Work closely with all members of the leadership team to develop strategy and voice of our brand and messaging to the marketplace, as well as internally
Own consumer and B2B positioning, branding, messaging, segmentation and marketing strategy
Continuously collaborate with sales to refine comprehensive go-to-market plans across multiple geographies, channels and market segments
Collaborate with Product, UX and Engineering teams to ensure product provides maximum value to audience segments
Ensure all aspects of Media Temple’s marketing communications are on-brand, consistent, focused on the user, and employ best practices
Develop and track metrics and success criteria for all branding and marketing programs and activities
Provide leadership, mentorship and coaching to the marketing organization that fosters an environment of problem solving, improved business practices, and attracts and retains superior talent
Oversee approvals on internal/external brand marketing & advertising campaign programs (communications, digital, event, etc.)
Understand users, market, competitive insights and implications to drive strategy
Natural team leadership skills with the ability to conceptualize and articulate a branding and marketing strategy on a consistent basis
Proven track record of launching and executing end-to-end marketing projects, including planning, segmentation, creative development, media planning, budget management, measurement and optimization
Exceptional project management skills and ability to drive consensus in cross-functional teams delivering strong teamwork, relationship-building and experience in leading through influence, including stakeholder management skills
Proven ability to excel in a fast-paced, quickly changing environment
Demonstrated mastery of best-in-class marketing, pushing the limits of technology to tell stories and bring product experiences to life in new and remarkable ways
Extensive experience leading integrated marketing efforts that include events, public relations, digital marketing and B2B enterprise sales activities

VP of Marketing Resume Examples & Samples

Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relations program that will enhance the Organization’s image and position within the marketplace and the general public, and facilitate internal and external communications; and all Organization marketing, communications and public relations activities and materials including publications, media relations, client acquisition, etc
Ensure articulation of Organization’s desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external
Responsible for editorial direction, design, production and distribution of all Organization publications
Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to media requests
Ensure that the Organization regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends
Lead strategic projects, such as cause-related marketing and special events
Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the President
Develop short- and long-term plans and budgets for the marketing/communications/ public relations program and its activities, monitor progress, assure adherence and evaluate performance
Keep informed of developments in the fields of marketing, communications and public relations, within consumer goods companies and use this information to help the Organization operate with initiative and innovation
Work with staff to: develop and maintain a strategic perspective, based on marketplace and constituent needs and satisfaction, program and services, and decision-making; and ensure the overall health and vitality of the Organization
Ensure Organization’s philosophy, mission and vision are practiced throughout the organization
Maintain a climate that attracts, retains and motivates top quality talent
Recruit, train, appraise, supervise, support, develop, promote and guide talent
Design, support and oversee cross-functional teams throughout the Organization
10+ years marketing experience with demonstrated success as a manager in CPG industry
Strong creative, strategic, analytical, organizational and personal sales skills
Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel
Demonstrated successful experience writing press releases, making presentations and negotiating with media
Experience overseeing the design and production of print materials and publications
Computer literacy in word processing, data base management and page layout
Commitment to working with shared leadership and in cross-functional teams

VP of Marketing Resume Examples & Samples

Leadership and accountability for all marketing functions including communications, branding, design, CRM, customer experience, and editorial content
Develop and execute a global marketing strategy to maximize brand awareness, equity, growth, and profitability
Lead ideation and development of integrated marketing campaigns, ensuring a unified brand voice across all consumer touchpoints
Build and implement a robust CRM by developing and communicating a deep understanding of customer journeys and customer lifetime value by channel and segment to inform future strategies
Create seamless and effective go-to-market plans for product launches and campaigns to generate positive publicity, foster customer loyalty and advocacy, attract new customers, and achieve business objectives
Forge new partnerships for content marketing, cross-promotion, and co-marketing opportunities
Manage and execute product marketing strategy for the product portfolio
Perform relevant market research, analysis, and planning to identify new business opportunities and potential threats
Share and communicate strategies, plans and results to leaders and cross-functional groups on an ongoing, consistent basis to drive alignment
Lead, manage, and mentor a highly skilled marketing team
Confident communicator capable of blending creative expression and critical analysis in making compelling recommendations to executive team members
Ability to thrive in an entrepreneurial environment with a strategic approach to organizational growth
Highly structured and organized
Meticulous and detail-oriented
Demonstrated analytical prowess and creative problem solving

VP of Marketing Resume Examples & Samples

Bachelor’s or Master’s degree
Extensive marketing experience in software companies, building and leading a team (SaaS and marketing analytics/technology market experience preferred)
Strong, innovative leader with experience growing and leading small, effective teams
Data driven customer acquisition, lead generation and lead nurturing for SaaS business models
Results-orientation, get things done attitude! You proactively attack opportunities and challenges with drive and energy, and with an eye on both bottom line results and customer success
You’re a content marketing pro. Even when things are busy, you’ll keep the website, blog, etc. fresh and interesting (and push the rest of the team to contribute too)
Ideally you’ve marketed B2B products to C level targets, a variety of audiences

VP of Marketing Resume Examples & Samples

Develop and implement a strategic marketing plan for the company
Use data and analytics to create and drive programs that increase customer loyalty and share-of-wallet
Serve as an active member of the senior management team
Lead and develop a remote team of marketing professionals
Partner with leadership to identify, develop and execute short and long term marketing activities that promote new customer acquisition/retention, increased sales and margin growth
Lead the development of all marketing collateral and sales support tools
Identify and manage appropriate, cost effective marketing vendors
Intimately understand the sales process and identify opportunities to assist the sales team in finding and retaining customers
Lead website content and branding. Manage all email marketing, SEO and social media strategy and execution, including audience, segmentation and targeting
Maintain corporate identity guidelines and standards
Monitor, analyze and measure marketing effectiveness/productivity and provide practical high impact solutions to improve ROI
Drive results in a highly decentralized organization through influence, persuasion, leadership, presentations, training, and group facilitation skills
Bachelor’s degree or equivalent experience, an MBA is a plus
Ten (10) years+ of experience in marketing with a focus on strategic marketing, small business customer acquisition, retention and branding
Broad functional experience in strategic planning, business development, market research and promotions/advertising
Must be able to lead cross-functional teams in a matrix environment
Strong ability to gain trust and create alignment across the organization on a marketing strategy
Ability to think strategically with strong analytical and problem solving skills
High ethical standards
Exposure to the industrial distribution or building materials sectors preferred

VP of Marketing Resume Examples & Samples

Participate in formulation of goals, plans and strategies for profitability and growth domestically and internationally
Develop and implement branding, sales and marketing strategies for all imprints. Champion brand identities
Manage the execution and effectiveness of all company marketing activities. Establish key performance metrics considering industry best practices. Gather digital analytics and sales data to evaluate performance against metrics. Share and use insights from metrics to inform development of future plans and facilitate learning throughout the organization
Lead weekly marketing meetings and identify and exploit opportunities for front and backlist books/series. Articulate clear, consistent, planned messages when promoting books and the company
Participate in list and product development and decisions regarding market opportunities and trends. Provide feedback on proposals, share media feedback and intelligence about positioning, packaging, formatting and other factors affecting the direction of the list
Create a marketing strategy and oversee the creation and monitoring of all marketing budgets for advertising, promotion, consumer events and trade conventions, publicity, digital marketing, cooperative advertising and more
Direct, manage and effectively hire, train, coach, motivate and evaluate staff within the authority of this position. Create a climate that is conducive to attracting, retaining and motivating a diverse group of top-quality employees
Strong knowledge of sales channels and merchandising strategies relevant to the company’s publishing programs for front and backlist works
Strong business planning skills
Excellent management skills with an ability to lead, motivate and work with individuals across all levels of an organization internally and externally
Excellent communication skills with the ability to make information relatable to a variety of audiences
Excellent analytical skills and the ability to interpret data and form marketing strategy based on data, experience and goals
Understanding of category publishing, particularly fantasy and science fiction, as well as children’s
Keen interest in monitoring and analyzing TDA’s own and others’ marketing strategies and initiatives, and making adjustments as warranted
Excellent organizational skills with the ability to multi-task, prioritize and manage time effectively while also ensuring accuracy of work through attention to detail
Minimum of 10 years publishing sales or marketing management experience, including the direct management of staff and responsibilities for achieving goals

VP of Marketing Resume Examples & Samples

Lead and develop a strong global marketing team to create branding, message and platforms for a key business units, including new product launches and strong ongoing sales and marketing support
Partner closely with sales, product management, and R&D to create a strong and collaborative partnership that will ensure success in platform roadmap, competitive positioning, market awareness and sales execution
Create and execute programs that drive adoption of products and active customer engagement utilizing a full range of on line and multi-media services (podcasts, video, interactive presentations, webinars, social media, PR, outside experts, etc.)
Provide global leadership for demand generation across the portfolio; generate sufficient leads to maintain appropriate sales pipeline ratios; implement continuous improvements in demand generation process
Drive the creation and execution of annual communications plan, regional demand generation plan, including integrated marketing programs/initiatives, associated budget, and achievement of performance metrics
Own the business unit’s marketing communications strategy including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, analyst and market research management, and website design and content either directly or on an outsourced basis
Partner with Product Line and Sales Leaders for market and customer research on product requirements and work with various parts of DAS organization for product development, product pricing and product lifecycle management
Implement marketing organization methodologies and process for reporting and capturing metrics to measure and improve program effectiveness and will implement best practices and processes to improve and streamline integrated marketing activities

VP of Marketing Resume Examples & Samples

Partners with senior management team to develop overall business unit marketing vision with a 3-5 year outlook
Oversight and ultimate responsibility for marketing functions within the organization, as well as indirect sales staff support
Plan and execute promotional, e-commerce, telesales, and direct marketing strategies to meet organizational key levers and business objectives
Manage, and provide direction for, Analytic, Product Development, E-Commerce, Direct Marketing, and Creative Design groups
Develop and maintain external relationships with vendors, industry groups, and corporate entities
Management of full product and market life-cycle conception and implementation
Demonstrated experience developing and driving growth in a large organization
Management of marketing channels
Strong understanding and management of marketing data analytics
Project management skills and experience
Strong teamwork and communication skills; ability to translate strategic ideas and initiatives across multiple departments and audiences
Bachelor’s degree in business/marketing or related field, and 10+ years of relevant experience, or equivalent amount of education and experience
5 years’ experience in Market Development
5 years’ experience in Leadership, preferably within the Promotional Products and/or Direct Marketing industries

VP of Marketing Resume Examples & Samples

Develop and execute the product marketing & marketing communications strategy for the Region by defining the marketing plan per targeted market segment including specific approaches for customer retention and customer acquisition
Lead voice of customer activities within the Region by establishing programs which engage with customers throughout their lifecycle; provide on-going feedback to the Product organization
Lead customer advisory councils and user forums in collaboration with the Product organization to better inform roadmaps
Drive awareness and thought leadership positioning of Stratasys in its targeted segments via development and execution of a robust PR & thought leadership plan
Achieve annual target of new leads and opportunities created by driving proper mix of outbound/inbound activities
Measure and adjust programs based on ROI analysis with further improvement of platforms and processes implemented
Proactively work with selected Channel Partners in establishing deeper engagement and effectiveness of Channel activities
Implement proper two-way communication cadence and processes for informing and educating Channel partners on-going
Serve as a key spokesperson for the Region representing the Americas with the press and key trade/industry platforms
Manage external affiliate or partnership relationships, vendors, and agencies as required
Serve as key leader on Americas Leadership team providing strategic insights across functions to continually raise the bar
Collaborate effectively across functions, raising the bar together in Sales, Product, and Corporate Marketing
Demonstrate commitment to Stratasys Core Values by leading, acting and behaving in a manner consistent with the values
Follow all company safety policies and procedures and attend all safety trainings related to the job
10+ years in progressive modern marketing roles in B2B technology centric companies required
5+ years leading Marketing in a $100M+ division or company required
Proven ability to plan and manage at both the strategic and operational levels required
Proven ability to build high-performing marketing teams combining Product Marketing & MarCom activities required
3+ years in a marketing capacity associated with channel centric organizations highly preferred
Team of 10+

VP of Marketing Resume Examples & Samples

Responsible for directing the overall operations and staff of the Marketing department. Develops, implements and manages operational goals and monitors achievements of performance and profit objectives
Develops and executes strategic marketing plan to include marketing reinvestment, direct marketing, advertising, public relations/community relations, and entertainment for the properties which generates trial and builds long term relationships with customers and strengthens the brand value
Ensure that scheduling is done in an effective and efficient manner, while maintaining labor costs, meeting staffing objectives and achieving guest satisfaction
Responsible for preparing, monitoring and adhering to budgets and ensuring compliance to departmental budget initiatives. Reports budget concerns / deviations to the Executive Management / GM
Assesses, anticipates and reacts to the competitive marketplace in regard to marketing strategies, programs, campaigns, and promotions. Conducts periodic competitive shops
Works in conjunction with IT department to ensure appropriate resources are available to run programs
Familiarization with all company Brand programs and systems and provides input to improve Brand direct marketing efforts
Responsible for the overall integrity of daily operations, offers and customer database information
Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Executive Management / GM
Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university. MBA preferred
Five years of progressive experience in the gaming industry experience in a senior marketing role with direct responsibility for revenue generation
Ability to understand and analyze Budget & P&L Statements, competitive information and develop plans with measurable results
Proven managerial and critical thinking skills required
Must possess excellent employee relations skills
Good oral and written communication skills must be fluent and literate in English
Ability to respond calmly and make rational decisions when required
Ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations
Responsible for staff development and training programs
Responsible for rewards and recognition program to maximize employee engagement
Evaluates team members within department and delivers constructive feedback to employees in regards to performance
Determines recommendation for staffing (including interviewing and hiring) and scheduling (planning, assigning and directing work) to meet business needs
Determines work procedures and expedites workflow

VP of Marketing Resume Examples & Samples

BS or equivalent in engineering, (preferably, EE, Computer Science, physics or similar technical degree)
MBA or equivalent business experience preferred
Minimum of 15 years’ experience in professional positions within the semiconductor industry of which minimum 5 years’ experience in product marketing or product management positions
Good understanding of process technology desirable
Proven ability to lead and manage teams (minimum of 5+ years’ experience)
Solid understanding of IP/technology licensing business
Experience in leading technology licensing and contract negotiations preferred
Proven ability to oversee complex initiatives and drive them to a successful conclusion
Strategic thinker with strong influencing skills
Must be able to travel up to 30% both domestically and internationally
At ARM, we are proud to have a set of behaviors that reflect our unique culture and guide our decisions, defining how we work together to defy ordinary and shape extraordinary. These behaviors are assessed as part of the recruitment process
Partner and customer focus – Your tendency to put your partners and customers first in all that you do by understanding their needs and striving to achieve win-win solutions
Collaboration and communication – Your ability to forge lasting relationships which are built upon mutual trust, open communication and sharing of information and success
Creativity and innovation – Possessing a passion for driving continuous improvement through spotting opportunities and seeking the views of others
Team and personal development – You take time to drive your own development, whilst also encouraging team members and partners to do the same
Impact and influence – You listen to different perspectives, evaluate, persuade and carefully shape your work to deliver truly impactful results
Deliver on your promises – You demonstrate a can-do attitude and you drive to overcome obstacles, acting with a sense of urgency because you’re passionate about what you do

VP of Marketing Resume Examples & Samples

Assesses new products and analyzes potential by defining proper segmentation and optimal value positioning
Defines key elements (including but not limited to: pricing, sales and communication strategy(s), ect.) of the marketing plan
Forecasts year-end projections and strategizes ways the product portfolio can evolve over three years to enhance and increase business
Translates US objectives into tactical marketing plans to facilitate North American growth
Builds and mentors marketing team to facilitate the achievement of both business and team development goals
Validates sales forecasts for both existing and new products
Identifies customer expectations utilizing pertinent market studies and strategizes ways to improve offerings to satisfy both current and future market needs
Ensures product marketing integration and cross functional collaboration with sales, technical services, market research, research and development and production
Actively participates in discussions relating to Business Development opportunities and/or R&D projects
Acts as the North American expert on marketing lifecycle product management

VP of Marketing Resume Examples & Samples

Bachelor’s Degree in Business, Marketing, Communications or related discipline required
15 or more years of experience in a marketing leadership role with a proven track record of achieving business results
Experience in building and leading marketing teams including talent acquisition and development
Ability to drive execution of strategic plans
Ability to lead change and influence
Ability to inspire, coach and counsel reports creating an energizing environment for the team
Excellent communication skills – verbal, written and presentation

VP of Marketing Resume Examples & Samples

Lead all aspects of our marketing initiatives, including demand generation (online and offline), brand, creative, product marketing, content, marketing communications/PR, insights and analytics
Develop a marketing strategy to drive scalable revenue growth
Execute marketing plans for demand generation and customer acquisition
Build, organize, and lead our growing marketing organization
Manage the marketing team’s P&L, campaign budget, and ROI
Map the company-wide strategy into actionable targets and action plans
Exercise a data-centric approach to gather customer/user insights and improve marketing results based on such insights
Become a proactive, positive, cross-functional member of our Leadership team and refine the marketing sub-culture
Deliver monthly and quarterly forecast reports
Strong business background with exposure to data-driven B2B SaaS marketing models
Is a proven operator
Demonstrated success creating & executing upon an 18 to 24-month vision
Has been a leader in a highly successful marketing team for 2+ years, ideally with experience growing & managing a team of 15+ people
Has performance marketing or deep analytical business experience for an additional 3+ years, with a track record of being a top performer (multiple promotions); if pure marketing background then MBA is preferred
Expertise scaling one or more B2B marketing acquisition and nurturing engine through rapid growth phase
Understands marketing-driven Predictable Revenue model with lead gen, closers and account management
Ability to develop, implement and maintain efficient and reliable systems/technology, processes and teams
Demonstrated ability to think critically in the development of strategic, market-winning business plans and marketing strategies
The ability to recruit, retain, manage, lead and inspire a diverse mix of skilled and capable marketing professionals
Can set the right the right KPIs to drive the business and individual/team performance
Ability and desire to work with employees at all levels in the organization

VP of Marketing Resume Examples & Samples

Acquire, negotiate and manage local partnerships to generate additional tour and premium opportunities
Mentor and develop high potential team members through customized learning plans, special projects and regular meetings
Partner with various departments to identify and execute plans to increase production, improve efficiencies and guest satisfaction across the operation
Manage performance factors, to include driving tour production, increasing financial performance and reviewing marketing program efficiencies
Oversee analysis of operational and financial improvements for the Resort Marketing Program, Lead Generation program, CMP Program, and New Owner development
Represent Region and BU on various cross functional projects and teams
Work with various site marketing teams to plan, implement and manage facilitation of marketing business plans, specifically for the CMP, Lead Generation and Resort Marketing Operations
Bachelors Degree required and MBA preferred (Business Administration, Marketing, etc.)
3-5 years of Marketing/Sales Leadership Management experience with a proven track record of success
3-5 years of functional experience in the vacation ownership industry preferred in one or more of the following areas: marketing, operations or finance
Business leadership and management ability
Demonstrated coaching/teaching skills
Demonstrated communication skills, both written and verbal required
Demonstrated knowledge in analyzing and reporting on marketing campaigns and strategies
Demonstrated organization skills and the ability to maintain accurate data and records
Working knowledge of Microsoft Suite products - Outlook, Word, and Excel
Must have excellent communication skills and problem resolution skills

VP of Marketing Resume Examples & Samples

Promote a positive environment for all customers and employees to promote the return visit of customers and achieve job satisfaction for all employees
Establishes marketing strategies, plans, and programs; both short and long range, to ensure the profit growth and expansion of company products and/or services
Researches, analyzes, and monitors financial, technological, psychographic, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized
Develop and execute the organization’s advertising, public relations, promotional activities and special events, including print, electronic, and direct mail outlets
Communicate with outside advertising agencies, and/or marketing services on ongoing campaigns
Works with writers and artists and oversees copywriting, design, layout, paste-up, and production of promotional materials
Develops and recommends pricing strategy for the organization which will result in the greatest share of the market over the long run
Achieves satisfactory profit/loss ratio and share of market performance in relation to pre-set standards and to general and specific trends within the industry and the economy
Develop and manage the annual marketing budget
Ensures effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets
Evaluates market reactions to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions
Recommends changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities
Conducts marketing surveys on current and new product concepts
Prepares marketing activity reports
Attend and schedule meetings on marketing issues
Produce Specific reports for General Manager, Table Games Manager, Slots Manager, and Sales department to ensure they have all needed material from CDS system
Manage inventory, ordering inventory, controlling to ensure no pilfering. This includes booking any trips that Hollywood Preferred Cardholders redeem
Developing and implementing the Complaint Management System to handle any customer problems. Send out letters to customers stating what we have done to handle complaint. Bi-weekly meeting with department heads discussing complaints
Attend weekly staff meetings and pass on any pertinent information to the Marketing Department associates
Provide positive communication and use Red Carpet Training skills with every patron and co-worker
Able to work at a fast pace in often crowded/noisy environment
Bachelor’s degree or equivalent and six to ten years related experience and/or training is required

VP of Marketing Resume Examples & Samples

Leads the overall team of internal and external marketing resources to support revenue growth in the Wealth Management business which includes a focus on the High Net Worth client segment
Partners with the CMO and EVP of Wealth Management and other key wealth leaders to define the identity of the “One Wealth Target Operating Model” for internal and external audiences in the context of the overall Hancock Whitney brand architecture
Develops in depth understanding of features and benefits of financial products offered to the segment
Uses market research, client insight, and feedback from product managers, the front line salesforce and other customer contact points to create relevant positioning strategies
Partners with the CMO, sales leaders, and product leaders for the defined segments to understand overall business goals and set appropriate goals for incremental marketing contribution and acceptable ROI
Creates marketing plans to achieve revenue goals using all appropriate marketing channels based on insight about the defined target segment and previous testing results
Ensures that marketing programs adhere to brand standards and contribute to building brand equity in addition to short term sales
Leads appropriate internal and external centers of excellence to build the marketing plan and oversee execution
Bachelor’s degree in Business, Marketing, Finance or a related discipline is required; Master’s degree strongly preferred
10+ years of experience in relevant accountable marketing disciplines such as customer marketing, segment marketing, database marketing, digital marketing, advertising, etc, including ten years of management experience
Regulated industry (i.e. Financial Services, Healthcare, Gaming, etc.) experience strongly preferred, but not required. Trust or brokerage related experience a strong plus
Experience working for or with a publicly-traded company
Quantified results from marketing programs and campaigns created and managed
Excellent writing and communication skills including proficiency with MS PowerPoint, Word, Excel
Demonstrated thought leadership as evidenced by presentations, public speaking, published whitepapers, articles, etc. strongly preferred
Experience with “growth hacking” techniques and demonstrated results strongly preferred

VP of Marketing Resume Examples & Samples

8+ years of progressive growth within marketing
Proven experience developing winning consumer brands, experience in healthcare or women’s retail
Excellent written and oral communications skills, with a strong creative eye
Ability to switch between big picture thinking and granular details
A roll-up your sleeves, hands on approach to developing work product
Ability and desire to work as part of a fast-paced team with a positive and collaborative approach
Ability to balance multiple tasks
Webmaster and digital marketing experience
Experience working with SalesForce, Pardot/Hubspot (or another similar content management platform)
Startup experience

VP of Marketing Resume Examples & Samples

At least 10 years of experience in senior marketing leadership roles
Foundation in brand marketing or solutions/ product marketing (ideally cross-trained in both) with significant experience in software, technology, multi-unit or diversified brand experience a plus, but not necessary
Demonstrated experience leading marketing and advertising initiatives with a performance history of driving revenue and increasing market share within high-growth, fast-paced environments
Strong awareness and use of social media channels (especially LinkedIn, Instagram, Facebook, YouTube and Twitter)
Undergraduate degree; MBA preferred

VP of Marketing Resume Examples & Samples

Serve as a key and active member of the senior management team
Provide leadership for the development of U.S. strategic marketing plans including objectives and strategy for targeted markets
Ensure the development of all strategic product roadmaps and corresponding marketing plans
Lead the process for the continuous evaluation of trends and adjust strategy to capitalize on shifts in the marketplace
Establish effective relationship with the sales force through leadership, training, pricing and positioning expertise
Develop and manage the marketing budget
Develop and provide leadership for a high performing product management team to drive the execution of strategic marketing plans for meeting Bausch + Lomb’s overall business objectives
Bachelor’s Degree in business, marketing or related field
10+ years sales or marketing experience preferably in the medical device field
5+ years in a leadership position
Experience in strategic planning and collaboration with executive, sales, product development and key operational groups
Proven record of leadership and managing a marketing organization while establishing a long term strategic growth initiative

VP of Marketing Resume Examples & Samples

Directly supervises a staff of 5 direct reports and a total functional staff of 10 within the Marketing and eCommerce teams
Catalog experience and a proven track record of managing all direct business channels is preferred. Direct Marketing in print and other channels is required
Experience of marketing financial services product through direct channels, preferable, credit products is desirable but not required
Proven ability to manage digital marketing across all channels. Ability to manage site operations, site marketing is highly desirable

VP of Marketing Resume Examples & Samples

Increasing wallet share of Carousel’s existing customer base
Generating qualified leads for sales
Support our demand generation team of inside sales
Developing the tools sales needs to be more effective
Positioning Carousel as a premier systems integrator and thought leader in the markets we are targeting
Corporate communication
Digital Demand Generation
Serve as the Company’s senior marketing executive, providing support in the areas of marketing strategy, marketing execution and management
Oversee all aspects of marketing for the company inclusive of branding, public relations, social media, demand generation, marketing communications, product marketing, analytics, advertising, tradeshows, webinars and other initiatives
Develop the annual marketing plan and the strategies, tactics and resources necessary to achieve Carousel’s goals and objectives
Lead activities necessary to conceptualize, evolve, and implement market strategies and market positioning that communicates Carousel’s innovation and leadership in the market
Create and maintain an annual marketing budget
Drive brand development, messaging and awareness in the marketplace for Carousel’s products and services
Drive demand generation and marketing automation activities that enable the sales team to identify, solicit, qualify and convert targeted customer base
Develop messaging and sales tools to help drive Carousel’s value proposition to its customers, employees and prospects
Monitor the industry – anticipate trends/needs and develop innovative marketing strategies to capture more market share and maintain thought leadership
Develop and understand customer segmentation, acquisition costs, and lifetime value to optimize marketing spend and maximize client acquisition efforts
Develop a marketing team (blend of employees & contractors) to support the functional needs of the marketing organization
Bachelor’s Degree & minimum of 10 years of experience selling in a sales-driven environment and managing a marketing team
Desired experience in a company with revenue of $250 million or greater
Proven track record of substantially growing professional services revenue
Resourcefulness, can-do approach is key to success
Proven track record of tangible success, including leadership and team
Collaboration/relationship-building/management is essential
Must be able to effectively prepare and manage meetings and presentations both personally and technically

Download V.P Marketing Resume Sample as Image file

Related Job Titles

Marketing Assistant Resume Sample

VP Marketing Resume Sample

Marketing Lead Resume Sample

Head Marketing Resume Sample

Trade Marketing Resume Sample

Marketing Representative Resume Sample

Marketing Operations Resume Sample

Marketing Trainee Resume Sample

Technical Marketing Engineer Resume Sample

Search Engine Marketing Resume Sample

Marketing Services Resume Sample

Marketing Intelligence Resume Sample

Browse More

V.P Marketing Resume Samples

The Guide To Resume Tailoring

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume & cover letter with wording that best fits for each job you apply

Resume Builder

Resume Builder

15 V.P Marketing resume templates

Read our complete resume writing guides

How to Tailor Your Resume

How to Make a Resume

How to Mention Achievements

Work Experience in Resume

50+ Skills to Put on a Resume

How and Why Put Hobbies

Top 22 Fonts for Your Resume

50 Best Resume Tips

200+ Action Words to Use

Internship Resume

Killer Resume Summary

Write a Resume Objective

What to Put on a Resume

How Long Should a Resume Be

The Best Resume Format

How to List Education

CV vs. Resume: The Difference

Include Contact Information

Resume Format PDF vs Word

How to Write a Student Resume

VP of Marketing, Louisville Resume Examples & Samples

VP of Marketing Resume Examples & Samples

V.P Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

Global Networks Marketing Analyst VP Resume Examples & Samples

VP, Global Treatment Marketing Resume Examples & Samples

VP-mobile Production & Marketing Resume Examples & Samples

Senior Associate / VP of Marketing Resume Examples & Samples

VP, International Marketing Resume Examples & Samples

VP Mobile Production & Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing, Nelson Books Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP, International Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP, International Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP, International Marketing Resume Examples & Samples

VP, International Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

VP of Marketing Resume Examples & Samples

How to Make
a Resume

50 Best
Resume Tips

200+ Action
Words to Use

Internship
Resume