VP Marketing Resume Samples

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N Kassulke

Natalie

Kassulke

32502 Littel Manor

Phoenix

+1 (555) 494 1792

32502 Littel Manor

Phoenix

Phone

p +1 (555) 494 1792

Experience Experience

San Francisco, CA

VP-marketing

San Francisco, CA

Daugherty and Sons

San Francisco, CA

VP-marketing

Filmmaker Management
Filmmaker management
Partners with our Digital Product Group (DPG) to coordinate efforts and impact on the development of MHEonline and eCommerce
On-going interface with TLC senior management would be as an integral member of the brand team, defining ongoing priorities
Develops and implements marketing and branding initiatives for the regions in support of their business plans
Manage a talented advertising and promotion team responsible for designing a fully integrated strategy behind the unique brand/editorial promises of Network(s) – executed in a manner consistent with the entertainment values and quality perception inherent in DCL owned properties
Works closely with sales organization to understand key sales and thought leadership initiatives

Chicago, IL

VP Marketing

Chicago, IL

Kessler, Lueilwitz and Kunde

Chicago, IL

VP Marketing

Working with Marketing and Human Resources to build up the online brands and employer brand to raise awareness and create brand advocates
Marketing and Advertising Plan - Manages the optimal mix of marketing activities for each Global segment and the employees associated with each segment
Mentoring and developing team members for increasing levels of responsibility and career aspirations
Participating in annual operating plan development and revenue forecasting
Develop and manage consumer, retail and events budgets
Develop segmentation strategies to penetrate verticals and geographies
Develop and manage lead flow from organic and partner channels

present

Philadelphia, PA

VP, Marketing

Philadelphia, PA

Ullrich Group

present

Philadelphia, PA

VP, Marketing

present

Create/develop the overall marketing plan for a project and make sure the rest of the company executes it
Develop, manage, and execute comprehensive marketing programs while establishing awareness and clout
Partnerships: Work closely with sales management to develop and manage channel and partner strategies and programs
Create, manage, coordinate and execute all marketing strategies and implement tactical plans that meet and exceed company expectations
Work closely with key Business Units to identify opportunities and develop strategy. Create, lead and be an active member of the BU Strategy Excellence team
Work closely with Sales, Product Development, support and Senior Executives to create demand and recognition for the company and its products
Develop metrics, measure performance, continually improve our approach

Education Education

Bachelor’s Degree in Marketing

Washington State University

Bachelor’s Degree in Marketing

Skills Skills

Metric and data driven-knowledgeable on marketing metrics
Strong strategic skills
Experience working in a matrix environment/strong influence skills
Ability to prioritize
Be a builder- function is a "startup" within established Marketing team
Global experience
10+ years’ experience in Retail, Brand, Digital, Online and Direct-to-Consumer Marketing
ECommerce experience is an asset
Strong communication skills; verbal, presentation and written
Strong leadership skills and capable of working with cross functional teams at a VP level with the ability to influence peers

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VP, Marketing Collateral Manager Resume Examples & Samples

Heavy interaction with The Home Depot (client) at the peer level
Partner with the Field Team, Marketing and THD to develop FAQ documents monthly for upcoming in-store promotions and training materials to drive store associate knowledge of credit offers
Develop a quarterly Magazine page to drive credit awareness
Manage the Legal approval process for all in-store signage, collateral and in-store credit campaigns
Work with translation agency to ensure Spanish translations are accurate
Rovide clarity around legal requirements as it relates to CFPB guidance and Ad Guidelines
Proofread and confirm all Citi legal and translations revisions are reflected within final marketing creative
Flawless execution of Change In Terms signage and application roll-outs to over 2,000 stores
Lead application updates, working with creative agency, Citi legal, Spanish legal, translation agency and THD to ensure all marketing changes are captured
Provide quarterly updates to Finance director, answer relevant questions related to partner spend
Develop annual Roll Out Brief securing program approval by senior management
Adhere to financial standards/policies throughout the Roll Out Brief process
Ability to manage several initiatives simultaneously, developing timelines and meeting deadlines
Esponsible for creating Presidential and Grand Opening coupons on a quarterly basis
Work with creative agencies to handle all updates to Card Carriers, In-store Applications, Job Aids and various pieces of collateral
Collaborate with THD to develop Marketing research initiatives, lead discussions on execution and communicate findings
Lead, manage and execute Quarterly Signage Audits
Align with partner and internal cross-functional teams to ensure both parties interests are cared for
Adherence to all Compliance & Regulatory Standards and manage all audits to Citi Quality Standards
Track record of success in marketing program management (sales and expense tracking) and project management
Demonstrated knowledge of store promotions
Knowledge of private label/co-brand credit cards and performance drivers
Organizational skills a must
Strong Word/Excel/PowerPoint skills preferred
Prior experience and proven track record in influencing decisions and interacting with external partners is a must

VP Marketing Resume Examples & Samples

Build strong relationships with our partner, Sears, and the Sears Marketing team. Regularly share program performance and engage the partner in strategic discussions regarding new initiatives, securing their buy-in
Own and create the strategic vision for a variety of sales driving initiatives
Drive ECM (existing cardholder marketing) strategies and campaigns to grow sales both in our partners’ stores/channels and externally via our cobrand product
Closely collaborate with the Decision Management/Analytics team to analyze behavioral trends, past campaign performance, etc. to determine future campaign / testing strategies
Provide Program Management leadership for marketing campaigns and cross-channel initiatives. Partner with Program Management, Marketing Operations, and other resources as needed to deliver successful marketing programs on-time and with flawless execution
Partner with Finance and Risk Management on campaign inputs, targeting criteria, and impacted finance/risk variables in the P&L
Identify and leverage best practices in the industry and across Retail Services portfolios and Citi Cards
Leverage research and insights tools where appropriate to make smarter decisions

VP, Marketing Resume Examples & Samples

Lead the development and execution of strategic and innovative marketing, social media and public relations strategies to rebrand and launch promote MTV World’s consumer platform, and promote its various episodic series and ad programs
Create and execute compelling and measurable digital, social and mobile plans for the divisions brands and programs
Forge partnerships with leading players in the pop culture space to amplify and extend the reach and relevance of MTV World brands and programs
Grow brand awareness, reach and relevance for MTV World various brands and programs
Elevate the profile of the MTV World division, its brands, and its executive leadership by developing a focused and effective PR plan
Advise SVP/GM on industry developments and how best to leverage these
Collaborate with programming, production, business development and other teams to strategically implement marketing programs around key content
Continuously identify key marketplace trends and provide insight on emerging trends and new media developments
Identify ways to measure success against the campaign goals and achievable outcomes; determine methods to collect and present data and analysis to key stakeholders
Collaborate with revenue team to develop new business pitches and presentations
Develop strategies to harness online advocates
Guide, mentor, and motivate team
Undergraduate degree in Marketing; MBA is preferred
8 - 10 years’ experience in developing and executing marketing campaigns for a media and entertainment brand
Expert knowledge in media/entertainment industries as well as the ever-evolving digital marketplace and an interest in how brands are reaching the consumer through emerging media/technologies
Exceptional record in growing audiences and reach through creative marketing and outreach
Expert knowledge of all major and emerging social media platforms and a proven track record in social marketing for a known brand
Extensive professional network particularly in press, PR and social media relevant to pop culture
Proven record in buying and placing media for digital and social campaigns
Experience working in a dynamic, entrepreneurial, deadline and results-oriented environment
Excellent communication, presentation, inter-personal skills and collaborative spirit
Extensive knowledge of the US media market, as well as familiarity with and passion for pop culture from around the world

VP, Marketing Resume Examples & Samples

Lead Strategic Brand Positioning in a highly competitive environment
Own Marketing Strategy and spend for the brand
Drive Marketing Creative look, feel, and execution for the brand across all vehicles
Own the Marketing and Visual Merchandising pieces of the store experience; responsible for bringing the brand to life in a retail environment
Develop Leaders and build a highly effective and engaged team
Develop and hone strategic brand positioning by synthesizing core brand attributes and ensuring concise and effective communication across all areas
Ensure positioning accurately reflects the brand through its evolutionary stages and enables us to take and maintain a leadership position in this space
Drive strategy development and manage budgets for specific segments and markets. Create annual and seasonal brand marketing strategies and plans, inclusive of competitive environment analysis, product messaging, marketing mix and investment allocation
Build consumer awareness, acquisition and engagement through public relations, event sponsorships, leveraged partnerships, print and digital advertising, direct mail, email, and cross-brand marketing
Identify, initiate, build and constantly optimize strong, unique sponsorships and partnerships with key women’s athletic properties to build awareness and performance credibility
Develop and deliver on traffic targets that drive the brand’sfinancial results
Oversee development and execution of strategically sound, brand right media plan
Ensure creative is compelling and remains on brand while clearly articulating core brand attributes and points of differentiation
Drive, nurture and champion innovative, out of the box, thinking that results in breakthrough ideas that will lead us forward
Oversee pre-press and print production sub-function that sits within the creative team including providing overall vision and direction to support marketing department strategy, objectives and goals
Oversee strategy, development and execution of new store awareness and opening events
Drive and influence innovative use of social media to build awareness and engagement
Hire, develop and retain a high-caliber, cross-functional marketing and creative team by assessing current and future needs and developing a holistic organization model that can scale with the brand’s growth projections
Represent the brand among a broad range of internal and external stakeholders. Acts as a thought leader and spokesperson for the brand; influence strategic business decisions and drive and strengthen brand positioning
Responsible for managing executive-level relationships with all third-party agency partnerships, and maintains relationships with key influencers in the women’s athletics industry and publishing media
Ability to set and communicate a clear vision and drive for results
Demonstrated strategic agility and business acumen skills
Deep subject matter expertise in building and evolving a consumer brand through its various growth stages - including high growth
A brand evangelist - someone who can clearly and consistently “preach” with a firm, consistent voice of the brand and protect it from unintended deterrents
Deep strategic and technical understanding of how to drive customer acquisition and retention
Strong affinity for fitness and active lifestyle; ability to demonstrate a strong understanding and authentic connection to our customer
Excellent innovation management skills; demonstrated ability to deliver breakthrough marketing in a crowded playing field
Proven ability to lead transformational change
Demonstrated ability to foster an environment of creativity that pushes innovative ideas while guiding the team to connect with the customer and deliver on core brand attributes
Ability to collaborate with both internal (Marketing, Product and Field) and external partners (3rd party vendors/specialized agencies for capsule partnerships, brand collaborations, etc.)
Exceptional negotiation skills, particularly with third party relationships
A stomach for ambiguity; an appetite and ability to lead self and others through change
Possess strategic understanding of competitor positioning, differentiators, strengths and weaknesses
Proven thought leadership across a variety of stakeholders and cross-functional partners; demonstrated ability to galvanize cross-functional teams toward a cohesive, actionable plan and focus
Managerial courage; someone who is energized by challenges and is willing to take an unpopular stand if necessary
Strong track record of nurturing, developing and retaining highly talented senior-level team members
Deep experience evaluating, developing, communicating, shepherding, and elevating creative talent
A strong mentor and coach who can provide effective & actionable feedback delivered with heart
Calm in the storm; someone who can focus and calm the troops during periods of change and growth
A champion and thought partner
15 – 20 years marketing experience; including experience in retail / apparel
Experience in a growth brand or sub brand / business within a growth brand
Omni-channel experience a must; catalog preferred but not required
Social media and Visual Merchandising experience a huge plus
Must have significant cross-functional and team leadership experience

VP, Marketing & Advertising, E Entertainment Resume Examples & Samples

Lead the planning, implementation & maintenance of consumer marketing plans for E! (linear & non-linear) priorities
Develop strategy and communication goals for each individual E! show to share across network departments in the development of marketing campaigns
Generate experiential, digital & social ideas to extend media, maximize impact, and breakthrough to target audiences
Work with creative teams to develop marketing materials for on-air and all network media investments in television, radio, online, digital, outdoor and print that stay on strategy and create a cohesive campaign
Manage and oversee relationships with outside media and creative agencies
Organize and manage the communication of information and materials among all departments to facilitate campaign execution. Includes facilitation of approvals from all departments affected by material usage such as legal, development, publicity, etc
Manage budgets and timelines for media and marketing programs and campaigns with accountability for approved budget allocations and deadlines
Create and present comprehensive marketing rollout plans to all key stakeholders
Assist in the management of ongoing departmental budget (forecasting/maintenance)
7-10 years of media, marketing or related experience
Project management experience required. Must be able to juggle multiple projects simultaneously while adhering to deadlines
Proven ability to analyze media and demonstrate creative thinking
Proficiency in all office applications required, including proven skills in Word, Excel, and PowerPoint
Willingness to work in Los Angeles, CA
Must be willing to travel and work overtime, and on weekends with short notice
Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program

VP-marketing Resume Examples & Samples

Initiate all phases of the marketing outreach effort in order to maximize the business/programming objectives of the brand
Manage a talented advertising and promotion team responsible for designing a fully integrated strategy behind the unique brand/editorial promises of Network(s) – executed in a manner consistent with the entertainment values and quality perception inherent in DCL owned properties
The position reports into the EVP Marketing and supervises a marketing staff
Must have experience in developing or managing the development of creative strategies and execution of commercials, consumer research, marketing and media strategies for a range of products, preferably including a television/entertainment industry product
Must have the ability to seamlessly partner with the marketing strategy division and successfully interface between various Divisions within DCL, fully representing TLC’s strategic and creative point of view
Responsible for supervising the production support team
Accountable for the creative budget, including forecasting and planning with the EVP
On-going interface with TLC senior management would be as an integral member of the brand team, defining ongoing priorities
Accountability also includes overseeing appropriate budget tracking and allocations

VP Marketing Director, NY Resume Examples & Samples

Lead the development of JPMC’s addressable media platform that makes it possible to use data to deliver advertising in third party channels
Evaluate and emerging media vendors/capabilities for the firm and develop test plans that are designed to effectively evaluate emerging technology
Support media buying efforts by understanding overall direction and delivering solutions / strategy to meet those needs in data driven space
Drive the effort, in partnership with analytic and agency teams, to establish new media measurement metrics and be accountable along with the rest of the group to improve media performance
Provide strategic direction for media buying agencies, and create an integrated operating model that advances the performance for data driven media
Work across marketing, digital, line of business, and agency partners to expand targeting capabilities across paid
Rely heavily on data analytics and be fully immersed in success metrics for effective decision making (click-through, conversions, engagement, attribution, revenue, etc.)
Serve as a thought leader for marketing and line of business partners
Master and implement digital marketing best practices to effectively maximize the network effect
Work with analytics organization to implement sophisticated online campaign tracking and optimization tools
Champion consumer privacy as we implement improved targeting across paid channels
Maintain a strong focus on operational controls and efficiencies
Partner and support the J.P. Morgan and JPMorgan Chase marketing teams as needed
10+ years of marketing experience in paid media, advertising technology, personalization, content management and business process experience
Creative thought leader, exceptional problem solving and analytical skills
Change agent who will champion new ideas, challenge conventional approaches, and has a demonstrated ability to drive change
Proven ability to influence and communicate with stakeholders across functions and at all levels (business, technology, operations, executives, peers, and staff)
Excellent relationship skills, highly collaborative; can build rapport and credibility, and can negotiate and/or drive desired business outcomes
Demonstrated ability to create work process and automated solutions for marketing and operation teams who function in a highly regulated environment
Deep understanding of advertising and privacy concerns in this rapidly shifting environment
Ability to translate technical concepts into presentations that can be understood by non-technical individuals
Exceptional partnering skills required to navigate a large organization
Bachelor's degree or equivalent experience required, MBA preferred

VP, Marketing Capla Resume Examples & Samples

Build, develop and plan with clients / broadcasters to help generate added revenue streams through the use of WB materials designing contests and PR activities throughout CAPLA territories
Proactively work with local sales and marketing executives to provide pre and post sales support/materials
In conjunction with clients, create year-round marketing campaigns and cross-promotions for prime-time, strip series, feature film packages, library series deals and animation
Liaise with branded service provider ensuring that our strategic vision and layout of the service(s) is aligned. Build and maintain the relationship with our Branded Service provider
Strategic business planning with Sales, to gather market intelligence and develop new contacts to pitch potential clients on maintaining Branded Services and Channels
Works with Burbank marketing team to develop new and innovative initiatives for CAPLA including consumer contests and “stunts’ to enable client sales teams to sell in multi-level promotions, covering everything from on-air to on-line to social networking. Proactive involvement to enhance the offering that broadcasters are pitching to advertisers
Initiate, plan and direct local CAPLA marketing teams to assist in all aspects of marketing campaigns—strategic planning, customer needs analysis, project management
Lead and develop marketing team goals and budgets
Manage a team of marketing staff in the Canada, Asia Pacific, and Latin America territories and maintain an ongoing knowledge of the business landscape for each territory

VP, Marketing, Theatrical Catalog Resume Examples & Samples

Analyze historical data and projections from local territories to determine the pricing and planning strategy of the library titles for each market
Lead the strategic direction of marketing/promotions for special event release of titles
Collaborate with the creative group to meet the localized needs of each territory appropriately
Develop effective promotional strategies that can be duplicated in various territories
Proactively manage/support packaging and marketing needs of each territory
Lead the function and meet market expectations within a lean infrastructure
Minimum 10 years of solid consumer/trade marketing experience. Consumer Products or Entertainment industry background is a must
Experience in a strategic marketing, retail marketing, or sales planning capacity with both trade and consumer elements
Ability to operate comfortably at both the strategic and tactical levels, and strong collaborative style in building consensus and alignment
Ability to manage multiple projects and competing priorities/deadlines with ease and poise
Solid understanding of consumer packaged goods channels of distribution
Must be creatively dynamic and resourceful
Must have exceptional analytical skills

PA to the MD UK & VP Marketing, UK Resume Examples & Samples

Active diary management including coordinating internal, external meetings and conference calls ensuring both Managing Director UK and VP Marketing UK are available for arranged meetings and advised of any changes to their schedule in advance
Act as the point of contact for all external matters including call screening and meeting requests for the Managing Director UK and the VP Marketing UK
Document preparation including presentations, word documents and spreadsheets
Coordinate travel arrangements and bookings including creating and managing detailed itineraries and document preparation
Prepare and process expense reports ensuring timely repayment of corporate credit cards
Track documentation for approval by the Managing Director UK, ensuring a constant and smooth communication flow e.g. purchase orders
Support the starter process for freelance and permanent staff in the UK, including on-boarding and induction for new joiners
Build strong relationships with key contacts across the Universal Networks business both in London and in all regional territories
Provide project support for programming and marketing/communications departments
Collate and coordinate status reports for the Managing Director UK and the UK team
Receive and welcome visitors ensuring that prior to meeting all logistics are in place (room booking, set up and refreshments) and required documents are prepared in advance where required
Solid demonstrated experience as a Personal Assistant with excellent administrative skills
Proactive attitude, be on top of work and team priorities to anticipate needs
Exceptional organisational skills, with proven experience in arranging large business events
A knowledgeable team player who is willing to act as an information hub for the UK group
Efficient at managing conflicting demands and prioritising tasks from a number of managers
Strong sense of initiative and an autonomous approach to own projects
Able to manage pressure and adapt to changing priorities
Attention to detail and the ability to deal with sensitive and confidential information in a discreet manner
Able to plan work on his/her own initiative and to tight deadlines
Solid project management and organisation skills
Strong numerical skills
Excellent knowledge of Microsoft office, Outlook, Word, Excel, and PowerPoint
A can do attitude, positive, honest, reliable and energizing

VP, Marketing Solutions Manager Resume Examples & Samples

Define and drive the new Oracle-based Cards Marketing & Operations Planning platform, processes and the integration of marketing plans, financials, spend optimization, capacity plans and marketing specifications into a cohesive and streamlined solution
Manage the on-going business configuration and integration needs of Oracle, Aprimo, FEA and other marketing planning solutions to support business and organizational objectives
Identify, consult, evaluate and drive reengineering and automation opportunities to increase marketing flexibility, efficiency and quality while decreasing transactional costs
Partner with Marketing Information Management, Chief Operations Office, Decision Management, Marketing and IT teams to identify, evaluate and drive new campaign management, marketing offer and fulfillment solutions to continually reach for best-in-class capabilities and processes
Develop and maintain relationships with internal and external solution providers and evaluate their value proposition for consideration
Develop, support, manage and evaluate product, marketing and related Technology Project Requests by creating or providing input to business cases (P&L pro-formas), business requirements, functional designs, testing, rollout, user training and support
Champion project and program change management and communication efforts to support the transformation or rollout of new systems, processes and controls
Actively monitors marketing-related operational issues and macro-trends and pro-actively develops near and long terms mitigation solutions
Excellent oral, written, presentation, team-work and negotiation skills in order to apply influence, diplomacy and collaboration through major business initiatives
Strong understanding and command of consumer marketing programs and related execution capabilities and functionality; credit card industry preferred but not mandatory
Demonstrated ability to independently synthesize business, marketing trends, functionality and operational matters and then prioritize and drive action plans with a strong sense of urgency
Demonstrated consultative, strategy and implementation experience building new business capabilities using a critical blend of organizational, process and technology acumen
Demonstrated project management and systems development lifecycle methodologies including the delivery of presentation and training materials to senior management and stakeholders
Direct experience in business process transformation or reengineering using proven methodologies like Lean/Six Sigma
Accomplished change leader and agent, demonstrating a flexible approach and resilience to setbacks and continuing to drive operating and culture change
Demonstrates a strong understanding of the changing economics and operational capabilities of the Cards business and anticipating both the impacts and future needs to existing process and system capabilities
Personal leadership with a passion to transform the Cards business
Bachelors Degree with 6 to 10 years of relevant work experience

VP, Marketing Resume Examples & Samples

Establishes a clear vision for long-term goals and strategies to drive awareness, discoverability, engagement, revenue, and operating income while also furthering the division's mission to teach people about the world and how it works to empower them to make it a better place. Crafts appropriate plans for each market segment: Kids, Parents, and Teachers. Oversees the development of marketing content that increases child, parent, teacher, and other gatekeeper loyalty and brand engagement. 30%
Leads Education and Children's Media marketing team, supporting efforts around children, educators, and families. Interfaces with Brand Management to ensure clear NG Kids brand adherence. Builds internal and external strategic partnerships to raise brand profile and deepen consumer engagement. Ensures the marketing integration of all internal product categories (books, magazines, digital web, apps, educational materials, and video) across all markets (kids, parents, educators). 30%
Partners with National Geographic Consumer Insights team to develop a market-research-based approach to strategic marketing, uncovering opportunities with consumer segmentation, product portfolio gaps, and use of new technologies. 15%
In close partnership with content, publicity, and social media teams, oversees execution of marketing plans, coordinating with all underlying products, formats, platforms, and sub-brands. Manages marketing budget. Is results oriented and data driven in ensuring all initiatives have clear financial objectives and measurable ROI outcomes.15%
Seeks out and shares knowledge of current and new industry trends to drive innovation to gain market share

Senior VP, Marketing Resume Examples & Samples

Design Amplify’s corporate Marketing strategy and provide ongoing management of the Amplify brand
Create and deliver targeted marketing communications for customers and partners, including informational materials as well as advertising and promotional materials
Determine the appropriate marketing mix for communications across inbound and outbound channels including key trade channels and partnerships, digital marketing, SEM, social media, lead generation, content marketing, and event marketing/tradeshows
Manage and execute large-scale PR events and campaigns
Work closely with the Sales teams to manage customer channel and partner strategies and develop go to market plans to drive revenue
Manage in-bound PR inquiries for division
10+ years of experience in product marketing with at least 3 years at the executive level
Proven excellence managing, motivating, and developing mid-level staff
Experience marketing to public sector buyers

VP Marketing Resume Examples & Samples

Positioning
Promotions/partnerships
Events/anniversaries
Research
Develop and implement retail marketing plans/strategies for key publishing priorities -- frontlist and backlist -- across comic book specialty, mass and digital channels (in partnership with Sales & Business Development): Price promotions
Metadata creation and updating
Develop and implement comic convention marketing plans/strategies: Identification and selection
Booth signage and activities
Panel topics
Moderators
Develop and implement marketing strategies to position DCE as the premiere destination for talent
Spearhead marketing planning across Marketing Group: Priority identification
Plan templates
Schedules
Review meetings
Presentations
Budgets
Spearhead metrics, tracking and scorecards/post mortems as well as competitive tracking and industry trends
Develop and manage consumer, retail and events budgets
Develop and maintain strong internal and external working relationships: DCE Executive Team
DCE Marketing Group (Publicity & Communications, Digital Marketing and Global Franchise Management)
DCE Departments (Art, Design & Collected Editions, Creative Affairs & Creative Services, Editorial, Editorial Strategy & Administration, Finance, Legal, Manufacturing & Production, Sales & Business Development)
WB/TW Colleagues
Retail, convention and agency partners
Motivate direct reports to achieve successful business results and coach them on career advancement
Minimum 10+ years of marketing experience required
Significant experience across consumer and retail marketing required
Significant experience in publishing preferred
Significant experience coaching and mentoring staff
Effective and proven strategic thinking and planning skills
Effective and proven creative and analytical skills
Effective and proven leadership and teamwork skills
Effective and proven communication skills, both written and verbal
Significant experience developing and delivering presentations
Ability to communicate and collaborate with all levels of staff, internal divisions and external clients
Effective and proven interpersonal skills, maturity and excellent judgment. Able to work effectively with senior level executives
Strong organizational skills; proven track-record of managing own workflow to meet tight deadlines while handling high volume of work with a great attention to detail-specific information
Ability to work under pressure while maintaining a positive and productive demeanor
Exceptional proficiency with MS Word, Excel, and Powerpoint required
Knowledge of comics and/or DC characters a plus
Ability to travel (domestically) approximately 10%

VP, Marketing Operations Resume Examples & Samples

4 year degree in a business related field or 10+ years experience in the life insurance industry
Competence in developing and implementing strategic annual and long term plans
Relationship management skills: including the ability to work with a wide variety of personalities in order to facilitate a cooperative and collaborative team effort
Proven ability to apply sound judgment to identify and manage priorities and function effectively in a high-paced, multi-task environment
Thorough and advanced knowledge of company products and financial industry
Strong interpersonal and communication skills, presentation and negotiation skills
Ability to multi-task and effectively assess critical and priority issues
Ability to manage difficult issues in a professional, courteous manner
Strong work ethic, initiative, and the ability to accept full ownership of responsibilities
Ability to travel 30-40% to agency offices, industry meetings, seminars, etc. is required

Matrix, Assistant VP, Marketing Resume Examples & Samples

Works with marketing, sales and education for all chain support, manages and facilitates key planning meetings, promotional calendars, relevant sell-in materials, communication guidelines, comps, images
Oversee development of merchandising plans, POS, and planogram resets across over 1800 doors in the US
Lead and manage strategic quarterly plans for National Retailers and Stores and develop customer partnerships through key relationship development, status meetings and identification of business opportunities through long term strategic planning
Manage all cross-functional communication and timelines between marketing, sales, education, creative and purchasing teams
Develops channel specific programs, promotions, as well as, manages changes throughout the year, ensuring constant communication, input and feedback from National Retailers and Distributor Store Network
Collaborates with brand marketing on promotional post-analysis by promotion/account for success rate, sell-in/sell-thru, & key learnings. Completes detailed reporting for senior management team
Manages spending and promotional discount allowances of marketing budgets across all channels
Ability to work autonomously, strong organization and planning
Ability to lead and elevate a team of direct reports
Strong analytical skills, with an exceptional proficiency in database, excel
3-5 years in retail shelf merchandising, experience within retail experience
1-3 years experience in customer/channel marketing
Exceptional presentation and influencing/negotiation skills
Cross – functional and collaborative
Creative and critical thinking and problem solving skills
Decision making abilities, ability to represent the brand at a high level in all
Travel up to 30% (including bi-monthly store visits)

VP, Marketing Resume Examples & Samples

Develop targeted digital and social campaigns to generate awareness of, and conversation around Starz Originals
Guide and manage external agencies and internal departments in order to achieve Network and Series digital goals; ensure that tactics deliver a return on investment
Develop and build partner relationships to keep Starz at the forefront of innovative platforms and executions
Identify custom content needs, talent support, etc. to promote Starz Originals and build engaged social communities. Work with press, programming and production to fulfill needs, balancing requests with production constraints
Lead the creation and development of interactive experiences and new online content with external agencies
Work with the media team to develop targeted digital media plans, including: SEM, display, video distribution/promotion and non-traditional online engagement
Provide trend analysis and regular tracking and reporting across series, content type and channel (site traffic, social networks, .com, mobile, etc.). Provide insight and direction based on learnings
Solid general management skill set inclusive of communication, leadership, interpersonal, strategic/analytical and problem-solving skills
Exceptional presentation and relationship skills
Strong communication/collaboration skills

VP, Marketing Services Resume Examples & Samples

Launch and grow marketing services capabilities of National Journal through leveraging knowledge of and connections within the DC market
Build relationships in the policy community, leading conversations with potential clients about complex, multi-platform content programs
Inform our ongoing and developing business strategy through deep knowledge and understanding of our product and the market as a whole
Build structures, systems, and processes for consistently producing bold, industry-leading work
Collaborate with internal marketing and strategy partners to brainstorm ideas and oversee content execution
Strategic and visionary focus; ability to provide recommendations for growth to the senior leadership team
Experience in a business development role, ideally for a media company, agency or start up
Deep understanding of how to attract and engage a digital audience including, but not limited to, using search, social media, and content partners
A capacity to lead conversations with internal and external stakeholders—clients, teammates, senior management—about complex, multi-faceted ideas and programs
Experience working in a communications firm, agency, media company is preferred
Outstanding professional record of achievement

VP-marketing Resume Examples & Samples

Bachelor's Degree required, advanced degree (MBA or MA) is strongly preferred
Experience in digital and traditional marketing strategy, advertising, and localization strategies
Experience developing business plans, proposals, performing market analysis and building/managing budgets
Must be highly effective in a matrixed organization. Collaboration is key to success
Needs strengths in execution of marketing activities (all channels and approaches) to drive focus and operational efficiency
Ability to work with and motivate cross-functional teams through managerial courage, a strong commitment to consumers, colleagues, business partners, a high level of integrity, and open mindedness (seeks out-of-the-box solutions)
Demonstrated passion for excellence in forward-looking channel development and lead generation, specifically where the cross-section of traditional and digital can inform opportunities and strategic decision making
Understanding of marketing ROI, data sources, and measurement approaches
Ability to lead as a visionary and creative/innovative thinking and drive creativity, passion, and energy for inciting results through others
Experience working in a highly matrix environment
Strong organizational, planning, and prioritization skills
Proven ability to build and lead strong teams
Must be able to travel

VP, Marketing Operations Resume Examples & Samples

Major Areas of Responsibility
7+ years of marketing experience, preferably in the Financial Services industry
5+ years of experience in an executive operations role
Previous experience with large, geographically-dispersed, multi-functional organizations
Very strong project management skills and a proven track record of executing complex projects
Experience managing and building collaborative relationships with a variety of stakeholders, both within and outside of marketing
Demonstrated leadership of managing and adhering to budgets and timelines
Understanding of latest marketing technologies and tools (e.g., workflow management, campaign management)
Deep understanding of marketing process development, management, measurement, and accountability
Ability to execute and manage high volume of email marketing campaigns
Proven experience identifying efficiencies and driving a culture of continuous improvement

VP, Marketing Insights Resume Examples & Samples

Identify and develop marketing and operational KPIs across a broad spectrum of the I&R enterprise
At least 10 to 15 years of experience, as a practitioner, in any one of the four disciplines with a preference for primary research
A demonstrated ability to lead and develop a team of at least 10 associates
Outstanding verbal and written communication skills, particularly as it relates to communicating with a C-suite audience. On a related note, the position also requires a demonstrated ability to effectively collaborate with a variety of stakeholders
Exceptional ability to think and act strategically
An ability to work in a fast-paced environment that is undergoing transformational change
Approximately 30% to 40% travel is required

VP, Marketing Resume Examples & Samples

5+ years minimum experience in complex transactions including lead responsibility for sourcing, negotiating and closing transactions
Demonstrated strong creative solutions orientation, successful problem solver, motivator, and influencer with track record of delivering results
Experience with and understanding of the aviation industry
Experience of leading and participating in cross-functional deal teams, strong facilitative skills
International, multicultural business experience
Excellent written, oral, and interpersonal skills
MBA or advanced University degree or equivalent professional qualification in Finance, Engineering, or a related field with commercial aviation exposure
Proven success at multitasking, thrives in a high-pressure environment with multiple shifting priorities
Experience with and understanding of the aviation industry and technical aspects of aircraft
Able to conduct research and analysis. Strong understanding of the manufacturers and industry players (Boeing, Airbus, Embraer GE Aviation and their respective products)
Proven ability to manage large ticket, complex deals
Demonstrated ability to work independently, self-motivated
Strong PC skills including Word, PowerPoint, Excel. Sales or direct customer service experience. Knowledge of operating/ finance lease structures
Technical aircraft, engines and systems experience. Knowledge of airline operations and aircraft operating cost analysis
Able to identify and summarize customer needs accurately and manage expectations. Working knowledge of GECAS processes

Global VP, Marketing Resume Examples & Samples

Lead the continued hiring, training, and development of Quartz marketing team
Manage department P&L from personnel to planning of research, branding, and regional advertising initiatives
Support overall business strategy for partnerships, product launches, and branding and promotion initiatives alongside executive management team
Run the newly created, award-winning in-house content and creative studio of writers, engineers, designers, analysts, and producers who challenge convention and traditional digital advertising expectations--taking solutions from ideation through execution and analysis
Oversee client activations and go-to-market strategy for existing and future advertising products and marketing programs across digital, social, mobile, and events platforms
Build global mindshare in key markets such as India, Africa, and the EMEA and APAC regions via evolved brand positioning and targeted awareness campaigns toward agency and client partners
Develop audience pipeline and acquisition for tentpole global events and marketing programs such as CRMs, audience influencer networks, etc
Act as creative thought leader to internal constituents and external agency and client partners
Deep understanding of evolving media and advertising landscape, cross-industry brand knowledge, team management skills, and a high degree of creativity are a must
Excellent management skills – an ability to motivate team and get the best out of staff
Excellent communication skills, with an ability to craft persuasive arguments both verbally and in writing
Maturity, poise, and “grace under pressure”

Senior Director / VP, Marketing Resume Examples & Samples

Act as a central point of contact and lead for all assigned projects; work with all departments in meeting deadlines and keeping a creative thread running throughout the projects
Select and approve visual imagery and creative direction of marketing tools
Lead brainstorming sessions and ultimately select creative imaging for all promotional and marketing tools
Create and manage marketing budgets for each project
Compile and manage various departmental plans and budgets
Submit calendar and requests to managers and bookers
Oversight of artist calendars – making sure they are up-to-date and accurate
Find creative and innovative marketing exposure and/or non-traditional revenue opportunities
Lead development and execution of unique 'direct to consumer' campaigns
Minimum of 8 years of prior marketing experience, at least 5 of which must have been at a record label
Must have prior experience creating and managing budgets
Must be experienced and skilled performing in a liaison role between the artists and the label using tact, persuasion, timing and facilitating direct communication when appropriate and retaining the trust of both the artist and label
The successful candidate must be organized and have excellent command of language with strong writing skills, telephone skills and interpersonal skills and they will need to be comfortable interacting with high profile clients
Professional, confident, positive and calm demeanor
Ability to be detail-oriented, remain flexible, and handle complex issues and tasks with minimal supervision is essential
Ability to make sound decisions and solve a variety of problems
Must be able to accept changes readily, both in job responsibilities as well as in the work environment
Ability to represent both the artist and the label well to all external contacts
Must be able to travel to attend meetings/shows/shoots as required

VP, Marketing Resume Examples & Samples

Develop strategic marketing plans for the season
Build and implement a multi channel customer contact strategy
Maximize marketing ROI by directing optimal marketing mix
Retain existing customers, develop action plans to acquire new customers
Measure marketing effectiveness; build on successes and make reccommendations for improvements
Develop a comprehensive strategy to identify, implement to exploit cross shopping opportunities
Direct integrated marketing plans including promotions and cadence to ensure we achieve engaging consumer communications
Develop workflows and processes for success
Mentor Creative Services to become better cross-functional partners and build business acumen
Evolve multimedia Production workflows and processes; integrate with HBC digital

VP-marketing Analytics Resume Examples & Samples

Lead the effective delivery of all works allocated to the team in the domain of Marketing Analytics across various Business Units
Drive the team to develop high quality and actionable analytical insights, and use these insights to influence and help drive Barclays’ Marketing strategy
Ensure delivery of adequate regular MIS to help stakeholders track and monitor the respective portfolios
Supervise and manage the performance of the team against key metrics
Drive a culture of continuous improvement
Maintain an effective working relationship with key stakeholders
Risk and Control Objective - Ensure that all activities and duties are carried out in full compliance with regulatory requirements, Barclays Operational Risk Framework and internal Barclays Policies and Standards

VP, Marketing Resume Examples & Samples

Acts as a thought leader for DPW by identifying areas of opportunity and differentiation through marketing initiatives with a strong collaboration across DCP (“Disney Consumer Products”) and TWDC (“The Walt Disney Company”) including both Marvel and Lucasfilm
Partners with DCP marketing/consumer insights to identify consumer trends/needs and actively influence product development for Digital, Learning, and Core (New IP, new formats, bundling and packaging, etc.) so that our products and services always address evolving consumer needs
Building “brand” efforts related to the positioning of DPW in the marketplace including consumer sub-brands across Digital, Learning and Core where applicable and appropriate
Establishes deep, effective partnerships with creative and business leaders in franchise, synergy, and product and brand management within DPW, DCP and the TWDC enterprise
Partners with all DPW business leaders on strategic business planning, both vertical and licensed, retail marketing and promotion, and a cohesive content and brand position
Partners closely with retail marketing to ensure DPW’s alignment with the rest of DCPI from a retail, brand and product perspective
Provides strategic recommendations and new business development opportunities to Senior Mgmt through in-depth analysis including consumer market research, reviewing franchise performance, and continually assessing competitor initiatives and market trends
Sets long-term marketing and consumer strategies that will drive both revenue and positive Operating Income while also feeding into the objectives set in DPW’s strategic and annual operating plan
Develops and leads high performing team of marketing professionals and creative presentation and promotions designers Manage global marketing budget with measurable ROI; Manage monthly business review submission
Cultivate and nurture spirit of creativity, collaboration and innovation across DPW, DCP and TWDC
Partner with DCP Communications teams to align marketing and PR across all formats and titles
Proven successful track record in marketing consumer products, both physical and digital
Min 10+ years of global marketing experience including a minimum of 5 years of digital experience
Proven marketing leader with exceptional track record developing marketing and brand strategies
Proven ability to lead, develop and motivate a highly skilled and innovative team
Experience managing budgets and meeting/exceeding financial targets
Strong ability to negotiate and sell big ideas; can influence multiple stakeholders and possesses business partnership skills needed in a highly complex/dynamic environment
Ability to build strong relationships across the company
Demonstrated understanding of technology, digital content creation and distribution and ability to identity related issues and opportunities
Experience working with digital content platforms including Apple and Amazon highly preferred
Passion for product and consumer trends
Ability to think strategically/analytically with a strong creative mindset
Exceptional communication, presentation and organizational skills
Ability to manage and influence external marketing resources/accounts (i.e. Apple)
Breakthrough creative thinker with track record of innovation for identifying new platforms and products

VP Marketing Resume Examples & Samples

Develop the external and internal branding, positioning and messaging that clearly establishes the company as the leader in commerce technology
Develop segmentation strategies to penetrate verticals and geographies
Develop and manage lead flow from organic and partner channels
Utilize social media platforms to grow the Magento brand, community and client base
Partner with product management and contribute to the formulation of the product roadmap. Develop product and solution positioning and messaging strategies that support competitive differentiation
Lead the development and execution of new product/solution introduction strategies that maximize market impact and ensure internal organizational readiness
Mastermind and execute innovative analyst communication and strategies, raising our profile within that community and establishing us as the preeminent thought leader in our space
Serve as a top spokesperson for company. Build and maintain relationships of trust and confidence with top tier media and global influencers
Lead and manage all aspects of client and employee communication and events
Hire, retain, develop, motivate and inspire a team of marketing professionals to create a world class team
Ensure all marketing and communication strategies and programs are aligned with and support the priorities of the business plan and operating objectives

VP, Marketing Resume Examples & Samples

Oversee creation, approvals, and implementation of marketing plans and budgets
Meet with artist managers
Help bring in marketing partners and 3rd party vendors
Help form media plans
Oversee budgets and radio plans
Work with Warner Music Group advertising to book and complete ads
Manage Marketing Coordinator
Create/develop the overall marketing plan for a project and make sure the rest of the company executes it
Set key dates and goals (ie sales/promotional targets) for the project at inception, and continuously update and manage these goals and expectations
Act as the primary liaison between the artist/management and the label in all marketing related issues
Develop focused marketing plans in conjunction w/ individual department heads and their staff to maximize that department's opportunities, while integrating those ideas/needs into the overall plan.Includes radio, sales, video, street teams/tour marketing, new media, advertising, etc
Act as the primary voice, advocate, and cheerleader for an artists/project within the company
Constantly provide and update information about what different parts of the company are doing to keep everyone informed of what is working and what is not
Coordinate artist scheduling needs (in conjunction with tour marketing)
Work on project budgeting with both finance and department heads, at the project inception as well as monitoring throughout
Set overall direction and tone for marketing our releases and the WBR brand to consumers and trade
Develop strategic partnerships for our artists and projects
At least 3 years of marketing experience
4 year undergraduate degree

VP, Marketing Resume Examples & Samples

Drive the Oakley brand and business across all Oakley and Luxottica Direct to Consumer channels to ensure consistent brand execution, while meeting business objectives
Contribute towards the Annual Operating Plans for brick and mortar Retail and Ecommerce by providing over-arching strategy, budget and sales guidance for all marketing tactics
Work closely with the Global Marketing team to extend the global campaigns across all possible Direct to Consumer channels
Develop and drive overall retail marketing calendar and works closely with Global Marketing to align with other channels
Work with both retail and online marketing agencies to maximize store and website traffic and sales demand across all Retail, Online and Luxottica channels, while meeting specified ROI targets
Oversee, manage and develop the Global Oakley CRM team & program and the integration with the broader Luxottica CRM team
Collaborate with international teams to share best practices. Provide strategy, communication and education surrounding on and offline line marketing strategies to drive traffic and
Work closely with Analytics team to develop, measure and optimize the key performance indicators specific to each individual marketing tactic

VP-marketing Resume Examples & Samples

Filmmaker Management
Manage marketing team
Lead marketing strategist
Oversee marketing budgets
Oversee all creative materials & events
Filmmaker management
Min 8 years of experience
Technical experience
Degree and Certifications

VP, Marketing Intelligence Analytics Resume Examples & Samples

Optimize customer acquisition and retention through the highly skilled application of advanced analytics and experimentation design (segmentation, predictive and look alike modeling…)
Work backward from marketing goals and objectives to devise data, BI/reporting solutions, and the right information system design recommendations. Partner with Marketing teams to establish key performance metrics
Serve as primary liaison between Agency partners on media planning optimization and data / analytics related initiatives
Develop best practices for configuring analytics technology. Develop frameworks for creative and holistic dashboards and reporting tools. Coordinates integrated, cross-platform data flow and facilitates executive reporting
Partner with Product Team to inform data governance, including procedures and standards for the capturing, storing, reporting and distribution of data
Manage a team of 2 direct reports. Support and provide reporting guidance and analytical support to cross functional analytics teams in Digital Services, Media Planning, Distributor Marketing, Product, Finance and Research
Communicate insights to all levels of the company
10+ years of relevant experience with a proven track record of delivering highly successful and innovative data science products that drive significant business results
Strong statistical knowledge, using R, SAS or Python. Expertise in predictive analytics/statistical modeling/data mining algorithms
Strong SQL skills (and other query languages)
Experience with data management systems, both relational and NoSQL, data integration and modeling
Proficiency with distributed databases and query languages
Proficient in Adobe, Google Analytics, Flurry and social media analysis tools in addition to understanding Nielsen data etc
Exceptional written, verbal and interpersonal communication skills; the ability to present results of complex analyses clearly and simply
Strong critical thinking skills, seasoned consulting skills, and ability to work within a cross-functional team. Experience functioning effectively in an oversight/advisory capacity to external agency or third-party partners
Ability to deal with competing priorities effectively, and work efficiently in a high-paced environment
Undergraduate degree (graduate degree preferred) in Statistics, Mathematics, Informatics or related field

VP, Marketing Ops & Production Resume Examples & Samples

8-10 years experience in production
5+ years managing a team
Budgeting and Operating experience
A fan of pop culture, "in the know" and passionate about people
Able to maintain a consistently high level of objectivity
Can do attitude with willingness to develop foundational understandings and solutions
Strike a positive tone, maintains high morale, and creates an open and fun work environment. Finds and stresses positives despite the challenges and high level of fluidity that pervade the business
Demonstrated self-starter with hybrid ability to work independently and with teams
Highly capable of providing constructive and productive feedback to digital marketing team on a regular basis. Sets team members up for success and where appropriate, acceptable failures that advances broader skill sets and goals
Comfortable delivering solutions with limited direction and supervision
Ability to drive towards optimal solutions and outcomes, taking into consideration a wide variety of constituents, including those within and across departments as well as externally (e.g., clients, partners and solution providers

VP, Marketing Resume Examples & Samples

Oversee CRM, including customer acquisition, engagement and retention
Establish strategic marketing partnerships to drive awareness, traffic and sales
Oversee Media: manage the group focused on original/acquired series campaigns, both long-term strategic traffic objectives and short term opportunities
Media planning and buying , with an emphasis on digital media including SEM and rich media marketing
Search engine optimization, collaborating with product and programming teams
Community and Customer Service: customer interaction on crackle.com and social network partner environments to increase views and consumer engagement
Franchise Management: set marketing strategy around Original Productions and Programming stunts
Manage a data, stats and analysis function: collaborate with Sony Pictures Television research department to drive market, audience, and business model analysis; translate insights into strategy and tactics
Build Crackle into a premier entertainment brand attracting customers, advertisers, and talent from the creative community
Provide strategic input to the product road map and network programming
Collaborate with the digital studio and talent to help drive their vision into the market
Minimum of 8 years of online and offline marketing experience; 5+ years experience at consumer facing, brand-name companies
Strong experience in CRM in the video, digital, and entertainment space
Passion for movies, television, and the emerging market for original digital series
Deep knowledge of and experience working with the target demo – men 18-34
Expertise in analyzing data, trends, events
Experience overseeing media campaigns, especially online media buying and SEM
Proven ability and flexibility to steer in a market that is changing constantly and rapidly
Experience managing media relationships with publishers, networks, third party vendors, and agencies
Exceptional leadership and management skills
Ability to manage multiple responsibilities and projects
BA/BS in Marketing/Business, or related degree. MBA preferred

VP, Marketing Resume Examples & Samples

Lead and manage marketing teams, fostering a culture of excellence, creativity and innovation
Direct strategy and execution of marketing campaigns for all front list and backlist titles
Align marketing efforts to division and corporate strategies to achieve revenue and probability goals
Develop product positioning and brand messaging, utilizing digital as well as traditional strategies
Provide input on book acquisitions
Establish and nurture relationships with authors, illustrators, and agents
Develop and maintain relationships with key external retail partners, agencies, and consumer product and entertainment companies
Manage multi-million dollar marketing budget across imprints in support revenue goals
Lead key marketing research efforts and analyze results to drive consumer marketing, increasing sales and market share
Work closely with publishing and sales teams to ensure integrated marketing campaigns
Manage relationships and work effectively with all HarperCollins divisions in North America and globally, as well as with key contacts at News Corp. and Fox
10 + years of experience in trade book, consumer product, and/or entertainment marketing; children’s content and book marketing experience preferred
Experience supervising large teams
Excellent leadership skills, project management, communication, budget management, organizational, prioritization and presentation skills a must

VP Marketing Resume Examples & Samples

Lead Retail Marketing, Digital Marketing, CRM & Loyalty, and Public Relations marketing teams
Develop annual, and seasonal marketing plans to support all 4 Town Shoes Limited banners and eCommerce sites
Partner with Store Operations, and Merchandising teams to drive necessary digital and in-store creative to drive and support the business goals
Set priorities based on financial results and ROI and accountability for improving online marketing ROI
Working with Marketing and Human Resources to build up the online brands and employer brand to raise awareness and create brand advocates
Provide strategic insight and direction to Marketing Department on development and management of marketing campaigns and social media strategy
Direct creative development through vendors and agencies to communicate value proposition and ensure initiatives are completed on time, on budget and meet requirements
Partner and provide leadership to National counterparts on evaluation and development of marketing strategies to support company’s long term growth
Measure the success through defined metrics and identify opportunities to increase customer engagement
Continuously evaluate and adjust marketing strategies and promotional programs to meet changing market and competitive conditions
Bilingual (French & English) is required
10+ years’ experience in Retail, Brand, Digital, Online and Direct-to-Consumer Marketing
ECommerce experience is an asset
Strong communication skills; verbal, presentation and written
Strong leadership skills and capable of working with cross functional teams at a VP level with the ability to influence peers
Demonstrated strategic thinking and execution
Strong time management and organization skills, with the ability to prioritize and multi-task
Ability to build and motivate high performance team(s)
Excellent change management skills; able to manage direct reports in a fast paced, quickly changing environments
Knowledge of online marketing tools and platforms
Diplomatic nature and adept at suggestive selling and issue resolution

VP Marketing Excellence Resume Examples & Samples

This job is global and can be performed from any location
*
Accountable for the overall marketing strategy with the responsibility of refining activity in order to optimise the overall effectiveness, to include ensuring global marketing activity delivered on-time and to agreed budget
To define and run the marketing operating calendar; planning, analysis, capacity planning, governance, budgeting, goal-setting and stakeholder business reviews. Constructs and delivers key marketing planning and reporting mechanisms, including dashboards and reports against all KPIs
Responsible for managing the overall global marketing budget (marketing spending versus plan and reconciliation with Finance) and project managing the key marketing activity (across both global marketing and with country marketing teams, through liaison with global country marketing lead)
Directs the development and implementation of best practices, tools andplatforms, processes, technology metrics and initiatives that support andimprove the operations of the marketing operating system
Creation/management of initiatives to gather/disseminate internal andexternal marketing best practices and build a high performing community andculture in marketing
Responsible for managing agency relations, to include establishment of aglobal marketing preferred supplier arrangement working with procurementfunctions, with a view to optimize spend while maintaining high qualityoutcomes
Ensuring a cadence of team-wide communications (global and country) andreviews to ensure every member of marketing around the globe is well informedon our objectives, status and results
Development of a marketing professional development/capabilitybuilding/training plan, in consultation with Human Resources, by function toensure skills development is optimised to achieve marketing vision andobjectives with an eye toward the future
Direct the systems and processes that help manage and measure marketingperformance in a systematic predictable fashion
Bachelor’s Degree in Business Management, Finance, or relatedfield. Proven work experience leading operations-dependent functions within Marketing,Business operations or related fields (ideally 10 years)
Action oriented and natural influencer; Identifies the operationalpriorities that will support improved outcomes and articulation of the businessvalue this creates stakeholders
Entrepreneurial spirit, intellectual curiosity and persuasiveconfidence
Possesses an adaptable disposition to support our ever-changingenvironment and growing team
Proficiency with marketing, technology, marketing programs,product marketing, and digital marketing terms and concepts
Advanced Excel and PowerPoint
Global Management: Experience of building strong, diverse, globalteams of highly talented individuals (direct and indirect reports) that operateas a single team
Communication: Powerful interpersonal skills and ability to usethese to influence outcomes by communicating with persuasiveness and candourwith an engaging and energetic personality. Ability to appreciate the diversityof stakeholder interactions and adapt style and approach accordingly
Judgement: Ability to demonstrate sound thinking when recommendingapproaches and assessing business risks. Makes decisions that balance a varietyof factors to achieve an optimal outcome
Developing & Leveraging Relationships: A track record ofbuilding and sustaining excellent internal and external relationships (at alllevels) and gaining credibility to lead functional specialists and partnerwith/advise business leaders in addition to having a robust network of relevantexternal relationships
Agency management: experience of managing agency relationships inmultiple markets
Proficiency in project management – planning and driving timelinesto meet deadlines, prioritize workloads and measure progress
Demonstrated ability to deliver executive-level and ad hocreporting including dashboard development to show how marketing programs drivetop-line revenue
Ability to develop, implement and manage processes to improveprogram effectiveness
Strong team building and organisational development experience
Strong analytical skills; focus on P&L performance,forecasting / planning and budget management
Ability to think strategically and develop detailed creative andinnovative solutions to problems
Strong sense of urgency with the ability to drive issues toclosure despite obstacles and opposition
Drive and determination to make a positive difference to theorganization
Ability to work under pressure, meets deadlines, remain positiveand calm

VP, Marketing Analytics Resume Examples & Samples

Leads a new audience intelligence initiative at Warner Bros. Pictures (WBP)
Innovates through projects and experiments conducted internally and externally with outside partners and/or various departments across WBE
Develops digital marketing efficiencies to maintain the competitiveness of WBP
Ensures quality of overall data (syndicated and proprietary) used throughout the organization, determines which data are meaningful, and translates data for various audiences/clients
Advises MIS on data systems/infrastructure needs
Discovers and tests new suppliers of data and analytics for marketing efforts
Accesses and leverages syndicated and proprietary data from across the organization
Determines audience segments using demographic, behavioral, and psychographic data
Evaluates, consolidates, and interprets data streams from YouTube, Google, Twitter, Flixster, Facebook, and other social sources
Manages and allocates budget
Represents WB at relevant conferences as a speaker or guest
Develops various presentations and reports for senior executives
Works closely with Research, Media, Creative and Digital Marketing to optimize each area based on key real-time findings from their analysis
Collaborates with teams across Warner Bros. Entertainment (WBP Distribution, WBTV, DCE, WBHE, WBIE, WB Corporate Strategy) and Time Warner (HBO, Turner, TW Corporate)
Miscellaneous projects as assigned (5 year planning, future of market studies, etc.)

VP, Marketing Resume Examples & Samples

Business divisions include: Calvin Klein white label (owned/operated, licensed businesses and joint ventures) + Calvin Klein Jeans in the Americas
Oversee execution of all regional marketing and promotional activity from inception to completion, including: visual merchandising, outpost concepts, regional marketing needs, shops/in store pos, third-party e-commerce, fit guides, press kits, wholesale coop programs, in-store events, etc
Lead and execute programs to ensure work meets strategic business needs while aligning with brand standards
Manage financial budgets across all areas of responsibility
Develop customized promotions/in store execution based on specific retailer needs
In partnership with Regional Merchandising, provide packaging needs by division for development by global creative team
Develop word-of-mouth opportunities through public relations, social media and events
Pursue Calvin Klein cross-branding initiatives where and when appropriate
Support Senior Management in the development of business strategies and communication tools
Works to ensure integrated decision-making occurs by involving key stakeholders throughout the marketing and advertising process
Develop strong internal and external relationships through management of brand research initiatives, market visits and constant dialogue with stakeholders
10+ years marketing experience, preferably in global apparel/retail/fashion; jeans, underwear and premium fashion category experience a plus
Demonstrated experience with both wholesale and retail channels
Strong interpersonal skills; positive, energetic, empathetic and open minded
Passion for the industry and brand
Confident and comfortable presentation skills
Flexibility to adjust quickly to changes and deliver on tight deadlines
Ability to lead, inspire and manage teams

VP, Marketing Resume Examples & Samples

Develop executable marketing/business plans that drive product sales across the omni-channel business model
Enhance the equity of the brand, improving brand performance that translates to increased sales and market share
Lead innovation in the use of consumer and market data to maximize growth of the brand and build market share through strategic/innovative marketing programs. Use market data to drive segmentation and customized experiences and approaches
Drive activity management and project management from concept to launch to ensure excellence in execution
Drive identification of key consumer insights necessary for leadership in each segment and in the marketplace. Create a pipeline of business and brand ideas that ensures growth into the future
Work closely with agency partners to identify, develop and track breakthrough advertising/ promotion/sponsorship programs. Identify new products, merchandising and promotional opportunities for the brand
Develop, execute and maintain a comprehensive digital and social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across all brand and products
Lead and develop the marketing team to insure a highly motivated team of skilled professionals is in place who can accomplish the overall business mission
Communicate with all levels of the organization to ensure that marketing plans are clearly understood and that the brand vision and values/philosophy of Mountain Hardwear/Columbia Sportswear are followed
Collaborate with business leaders to ensure the marketing budget targets key opportunities and resources are maximized
Qualified candidates must be able to demonstrate proven success in the development and successful execution of marketing strategies and achieving desired outcomes
Must be detailed oriented, have strong business acumen and be able to proactively find solutions
Demonstrated ability to lead and influence individuals and teams while driving results through teamwork and collaboration. Ability to effectively leverage and utilize resources and relationships for optimal results
Must be creative and innovative across all mediums of communication. Ability to develop a theme or tell a story around an initiative with a consistent voice
Requires ability to analyze, troubleshoot, problem solve, make difficult decisions independently, operate autonomously, manage multiple deadlines, and work effectively under pressure
Proven ability to manage people and projects
Ability to multi-task and quickly adapt, operating in a fast growing and continuously changing environment. Requires a high degree of flexibility & adaptability
Requires strong team management, leadership and interpersonal skills for the creation and guidance of all product category brand
Possess thorough knowledge of public relations, SEC Rules, promotional and communications techniques, and advertising and new media avenues (social, digital, e-commerce)
Ability to represent the company in a manner that enhances its image. This is a public position that requires a great deal of sensitivity and ability to handle difficult situations with discretion and tact
Requires excellent written and verbal communication skills. Must be able to professionally deliver convincing presentations to groups of all sizes. Well developed presentation skills and the ability to read, write, and speak English
Must be able to work effectively with multiple organizations in the business and have the ability to influence and lead across multiple teams
Physical ability to travel worldwide on commercial transportation
Bachelor’s degree in marketing, business, communications, or related field required
Requires a minimum of eight to ten years marketing experience in positions of progressive responsibility
Experience with account management and/or all channels of marketing
Experience with Public relations in a publicly held company preferred
Experience managing and leading a team of professionals and multiple projects required
Industry experience strongly preferred

VP, Marketing Promotions Resume Examples & Samples

Develop the big ideas and translate them into a top-tier, award-winning caliber consumer promotions for the Live Nation Concerts brands, while also driving ticket conversions and fan engagement
Design scalable programs that can be managed nationally but implemented locally; build internal communications and standards, working with local business units to drive participation and success
Oversee marketing strategy and execution for promotions, leveraging Live Nation’s network of marketing channels, local relationships, media partnerships and central media buying agency
Manage yearly, recurring and evergreen ticket promotion(s) for our nationwide network of amphitheaters
Build innovative sales programs for Live Nation’s major tours to improve on established sales and market share targets
Find experiential and onsite marketing opportunities promote ticket sales to fans at Live Nation shows
Monitor, analyze, and evaluate past performance, customer behavior and feedback, market trends and competitor activity to identify market opportunities and generate creative ideas
Manage a small team, serve as a point of contact for multiple stakeholders including local leadership, touring, ticketing, finance, legal and corporate strategy
5-8 years’ experience in a role creating, launching and managing marketing or promotional campaigns
Creative, strategic, BIG thinker, with thoughtfulness for business goals is a must
Must be able to influence and communicate with people at all levels of the organization
Must have experience working within budget expectations and against financial KPI goals
Experience leveraging data and analytical insights to inform strategy and plans
Bachelor’s degree in related discipline or experience in a comparable position
Must have experience supervising a teams and working with multiple stakeholders

VP Marketing Resume Examples & Samples

Develop, define and implement our brand strategy in the US, focusing on improving overall awareness and purchase intent
Drive a greater focus on delivering innovative and revolutionary activations to turn Lyst into a challenger brand
Identify and build strategic partnerships with brands and key influencers to elevate Lyst’s brand positioning
Drive innovation and idea generation internally as well as providing a source of competitor analysis and industry trends
Work closely with other markets to ensure consistency and best practices are shared across the group
Champion the Lyst consumer and provide relevant and compelling insights to identify new and emerging opportunities and threats for the business
Implement a commercially-focused digital capability, using proven and new channels
Ideally, you would have been classically trained in brand building in a large organisation, followed by hands-on experience building an awesome consumer brand
You must have a demonstrable interest in fashion but previous experience in the industry is not essential
Experience of operating across the full marketing mix, including but not limited to setting a brand vision, proposition development, customer insight, creating a community through social, influencer marketing, partnerships and delivering exciting 360 campaigns
Experience of demonstrating channel ROI through proven analytics/econometrics
Commercially-driven with a focus on results
Experience working in an entrepreneurial and fast-paced environment

VP, Marketing Resume Examples & Samples

Provide leadership and support to all departments to deliver value and integrate a consistent marketing message through all external forms of communication including web site, game operations, new and traditional media, ticket holder and sponsor communication, graphics, press releases, etc…
Create and implement marketing campaigns to help drive demand for ticketing products including single game tickets, season tickets, and premium
Manage the customer database including data acquisition strategy and implementation, data hygiene, segmentation and targeting
Seek incremental media exposure by coordinating with the Director of PR to drive awareness of upcoming games/events. This includes media drops, product placement, premium items, etc
Manage event-marketing efforts to ensure maximize brand exposure and increased revenue including: WNBA playoffs, ticket sales events, exhibition games, community events, state fair, camps, etc
Provide strategic oversight to the Creative Services team and guidance on prioritization of projects; develop a tracking mechanism to provide visibility to internal constituents
Work to incorporate WNBA league marketing/advertising initiatives and best practices on a local level to maximize attendance
Experience working within the executive level of an organization and/or working with top level management
Team player who looks to maximize performance through high level collaboration throughout the organization
Bachelor’s degree in Marketing or related field required. Advanced education is preferred
Dynamic communication and networking skills
Basketball experience or knowledge preferred

VP, Marketing Resume Examples & Samples

Responsible for leading sales and marketing activity to deliver budgeted subscriber growth
Drive customer relationship growth, positioning Comcast as the leading cable, internet and voice provider in the
Houston market
Guide the development of annual subscriber budgets, sales channel targets and expense budgets, with attention to revenue and cash flow growth targets
Lead Direct Sales, Retail and Market Development Channels, establishing and attaining channel targets
Oversee local sales operations and analytics
Manage local expense budgets, including personnel, commissions , overtime, and incentives
Oversee local partnership marketing including sports and entertainment sponsorships
Create and execute local Hispanic and Multi-Cultural marketing plans
Partner cross functionally to deliver a superior customer experience
Closely monitor and report on all competitive activity and work with Division to build competitive response plans to maintain market share.Develop and refine competitive win back programs
Advocate for the region , providing input to Division on local media buying, planning and creative execution for radio, television and direct mail
Lead the introduction of new products and services into the market
Through a mindset of collaboration, provide support and influence to shared services channels to achieve inbound sales, retention and care metrics and goals
Maintain a culture of integrity and empowerment, ensuring high employee satisfaction scores

VP Marketing Operations Resume Examples & Samples

Responsible for developing and implementing top business initiatives by ensuring successful planning, execution & roll-out in order to accelerate growth and efficiencies across the organization
Lead strategy and drive collaboration of execution across departmental functions including digital, communications, sales & retention, field marketing and fan development, community relations, and marketing partnerships account management and business strategy teams in collaboration with teams marketing
Establish cross-functional/matrix decision making process
Implement short and long term programs and processes to optimize department work flow
Coordinate and inform development and execution of franchise specific market research including collaboration with MSG Consumer Insights team and key vendors
Ensure that marketing planning and budgeting reflect clear goals and performance expectations. Manage the Marketing budget (54mm)
Oversee transition to in-house creative and media capabilities
Execution of large-scale new or cross functional activations (Chase Monday’s, Liberty Women’s, Leadership Day etc)
Ensure that on-boarding and training in the department is consistent with the company mission goals and values. As well as, ensuring key processes are implemented
Lead efforts on Marketing Division meetings that align with department goals, create a forum for communication
Provide oversight and guidance on ticket allocation/requests
Strong executive presence and proven leadership skills
Ability to articulate and direct an aggressive functional/operating agenda in a fast-paced, intense and highly-matrixed environment
Excellent interpersonal, written and oral communication skills with the ability to negotiate and influence, while exercising sensitivity to the audience
Strong written and verbal communication (including presentation) skills
Ability to understand and successfully take charge of difficult organizational problems and to formulate/drive appropriate solutions
Strong strategic decision-making capability
Thorough knowledge of budgeting processes
Proven expertise in strategic planning
Strong organizational, team-building and executive functions skills
Strong sales skills
Creative thinker with strong conceptualization and ideation skills
Demonstrated success working at progressively senior-level with an emphasis on sales in the sports/entertainment/consulting fields
Experience in professional sports, direct experience with minor league sports
Solid management experience
College degree required. Master’s Degree preferred

VP, Marketing Resume Examples & Samples

Develops and manages international portfolio of channel brands, striving for consistent, compelling positionings across markets whilst understanding and respecting local market needs
Works closely with the territories to develop a strategic marketing plan to meet the overall business needs and viewer/financial targets
Will be a key member of the Networks central leadership team chaired by MD of Channels
Where necessary, develops and executes marketing and promo plans in conjunction with the SVP Creative and Research that supports overall marketing strategy and performance targets for Networks
Responsible for developing a comprehensive and transformational social media strategy for the Networks team, significantly growing both our social media presence and engagement levels
Provides support and direction for affiliate and advertising sales marketing support, looking to create economies of scale through central trade marketing initiatives and events where possible
Initiates and oversees new global projects with a view to driving and supporting ratings
Works closely with the affiliate and local teams to determine optimum market positioning for proposed new channels
Works closely with Central Programming to ensure channel positioning in market meets strategic goals and fully supports global programming initiatives
Works closely with central and local ad sales to maximize revenue opportunities
Ensures the exchange of best practices across the local marketing teams
Promotes and actively champions the development of marketing and creative talent within the organization.
Works with marketing directors to meet P&L goals and to competitively position a channel in local markets
Spends significant time in market to understand local audiences and brands and to harness ideas from local teams
In conjunction with VP Communications, lead and support Networks Communications strategy
Work with the EVP Marketing for our TV Distribution group on joint initiatives/synergies between the 2 groups
Any other duties as may be required
A passion for television
A deep understanding of marketing, promotions and creative services with relevant experience in a senior television role
A proven track record of branding and channel positioning success
Deep product knowledge, excellent industry contacts and an understanding of the industry landscape
Experience working as a part of a senior leadership team
Comfortable leading in a matrix management organization
Experience creating and implementing multi-territory business processes
A firm grasp of all television production and promotion processes
Strong leadership and motivation skills
Excellent communication, organization, interpersonal and influencing skills
A team player able to work through multiple priorities and create support across a diverse team
Experience in managing and developing a team of highly skilled professionals across multiple geographies
Fluency in multiple languages an asset
Willingness to undertake significant travel, as necessary
All applicants must be able to provide documentation to prove they are able to work in the United Kingdom
For US Citizens: Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program

VP Marketing Resume Examples & Samples

Sourcing and purchasing old aircraft for disassembly, recycling and part-out
Perform research, qualification and selection of sources for brokering and purchasing old aircraft
Marketing engine parts
Solid experience in brokering and purchasing old aircraft
Knowledge of airframe and engine components

VP-marketing, CCB Resume Examples & Samples

Lead our silent attrition management agenda. Develop and implement strategies to prevent silent spend, OS and customer attrition
Partner with all card businesses, Operations, CMS, finance, research, marketing services, and analytics teams to help develop/refine targeting, segmentation and treatment strategies
Leverage testing results from 2014-present to inform future testing/learning agenda, and launch initiatives to start preventing significant sales, OS and revenue attrition
Lead the research agenda for Retention COE. Mine research conducted by Retention team and other product teams to develop customer personas/archetypes
Conducting ad-hoc analyses, listening sessions, and on-site meetings to identify, develop, and launch enhancements to proactive retention strategies
8+ years of related marketing, customer experience, and campaign management experience
Ability to effectively interact with key stakeholders, and identify and act on opportunities
Demonstrated customer focus
Strong project management, multi-tasking, influencing, and leadership skills with sharp attention to detail
Ability to work in white space
Highly Inquisitive yet focused on delivering results
Ability to work in a fast-paced, demanding environment balancing multiple tasks

VP, Marketing Resume Examples & Samples

Develop and manage the Company’s long term brand and value proposition
Partner with Walt Disney Imagineering on new and expansion product marketing plan development
Develop and lead marketing organization development, target prioritization, budget message/consumer positioning and value proposition
Develop a clearly defined integrated communication plan and messaging strategy, delivered consistently and integrated with cast, sales/travel trade, and Public Affairs messaging
Partner across The Walt Disney Company various business units to identify and leverage appropriate marketing synergy opportunities in greater China and Southeast Asia
At least 15 years’ experience in consumer marketing, communications and/or consumer target strategy development with a minimum of 5 years at the executive level
Demonstrated self-starter with strong leadership and teamwork skills with proven experience leading creative teams and content
Demonstrated success as a team leader, motivator and mentor
Demonstrated ability to coordinate all aspects of consumer oriented marketing and solid fundamental knowledge of applicable marketing disciplines
Proven experience with development and implementation of business and marketing application
Demonstrated management skills including strong financial acumen, ability to manage multiple priorities simultaneously, data analysis, time management, setting and meeting organizational goals, and decision making
Demonstrated analytical skills in pricing, marketing and communications
Proven ability to influence, partner and collaborate with individuals at all levels
Demonstrated strong problem solving and decision making skills with the ability to navigate in an environment of constant change
Demonstrated strong positive partnering skills with ability to work effectively in a highly collaborative matrix organization
Willingness to take risks and manage them intelligently, while working with a high level of integrity
Demonstrated success marketing global brands in China
Proven Chinese and English language proficiency, both written and oral
At least 5 years’ experience at the Vice President level
Demonstrated experience with Walt Disney Parks and Resorts and/or The Walt Disney Company
Demonstrated experience marketing a travel/leisure property in China
Cantonese/Mandarin preferred
English proficiency

VP, Marketing & Branding Resume Examples & Samples

As the lead of the Branding Council, this role will work with the business groups on branding products and projects across MHE. Responsible for to developing and maintaining a rich and comprehensive brand narrative, voice, look and feel, including brand guidelines
Lead the creation of new names and positioning for pan-MHE products so that our brand architecture is clear and provides competitive differentiation
Strengthen the company’s web site as a means to improve MHE’s image, drive customer engagement and sales and showcase MHE’s attractiveness as an employer. Coordinate site initiatives with Investor Relations. Employ tools (including analytics, SEO, e-newsletters, etc.) to enhance the company’s positioning through its web site. Work with the Digital Platform Group and the business units to coordinate web initiatives that help MHE achieve its goals
Maintain governance of brand to ensure consistency across all MHE divisions. Serve as the point person for the development of MHE ads, signage and approvals for use of the MHE name
Work with the research team to measure brand recognition and value, and track progress over time
Work with internal communications team, business unit partners and outside resources to develop and implement strategies that position MHE positively as a learning science company
Work with other members of the Communications team to share brand voice and thought leadership through social media and website content. Find innovative social platforms to get leaders recognition and work with team to have a strategic content calendar
Coordinate with VP, Internal Communications to ensure team members have deep understanding of MHE brand mission, vision and activities and that initiatives are promoted internally to employees
Fifteen plus years of relevant and progressively more responsible marketing and branding experience including building plans to successfully address changing markets
Bachelor’s degree (preferably in in marketing or related field) or equivalent work experience
Strong combination of planning and global marketing skills to develop and execute a comprehensive plan to strengthen McGraw-Hill Education brand with customers
Excellent written and verbal English communication skills, including strong grammar, copyediting and proofreading skills
Knowledge and experience with performing market analysis, developing business plans, and enhancing brand strategies including through analytics, SEO and websites
Thought leadership by understanding key customer value drivers and leverage this insight to develop and refine compelling narratives and value propositions for MHE enterprise products and services
Solid project management and organizational (time management) skills, with demonstrated ability to prioritize multiple competing demands
Highly effective interpersonal relationship skills, ability to work with different management styles, and ability to build trust across the Company’s divisions and levels, including executive level
Ability to gain consensus and motivate diverse team of managers and executives
Possess a results-oriented, strategic approach to brand problem solving
Entrepreneurial spirit and creativity

VP, Marketing & Promotions, Wnju Resume Examples & Samples

Direct and lead the development of marketing strategies and plans for all station initiatives
Oversee the production and scheduling of promotions for WNJU 47 including on-air, Web-based, print, radio and place-based media, including the development and execution of the creative promotional strategies around such efforts
Manage and oversee the external imaging of WNJU 47 to promote and enhance public perception that is in line with the brand
Oversee the production of the station’s on-air entertainment magazine show, Acceso Total e mission and brand excellence of our stations based on station management directives
Work hand-in-hand with the station’s News department to plan and manage content marketing
Lead the establishment of standardized marketing approaches and practices and manage the implementation of marketing communications to ensure consistency with WNJU 47 brand and positioning
Direct the development of station image campaigns, news sweeps promos and other marketing initiatives as needed
Oversee management of promo inventory / station logs
For Liaise with Community and Public Relations on efforts with the NBC Owned Television Station Group communications department to develop and manage press strategy for WNJU 47 news programs, maintain strong press contacts, maintain on-air talent bios and pictures, monitor the competitive environment via daily review of competitive/industry news, build profiles of on-air talent through trade coverage, community events and industry panels
Partner with news on all Social Media Efforts to include: Develop social media goals, strategies and tactics; manage social media efforts of the station including talent profiles and maintenance of on-line image with consistency; Implement best practices and standards across various platforms and communities (Facebook, Twitter, Youtube, Pinterest, Instagram, etc.); Identify opportunities and trends in the social media space
Partner with WNBC Community Relations department to include: build strong relationships with community organizations, local advisory boards and the entertainment/broadcast community; Manage all on-air talent community appearances for WNJU 47, be strategic in decisions to send talent to community events ensuring viewing area coverage and best use of resources, act as liaison between Community Partners & News Department, maintain talent card inventory and keep up to date and oversee production of WNJU 47’s community event promos for air, develop, set up, organize and manage stations’ community sponsored events
Partner with news to promote on-air new talent and personalities through community outreach, events and on-air promotions
Oversee brand-building and graphics packaging initiatives
Set and manage marketing and promotion project budgets
Oversee the development of high-quality marketing collateral and giveaways
Implement and use metrics methods to monitor and measure success of marketing and promotions efforts
Develop and mentor staff through open communication, training and development
Minimum 10 years of marketing, promotions and TV broadcast production experience
At least 5-7 years of people management experience
Bachelor's Degree in Marketing or related field or significant professional experience required
Strong written and verbal bilingual English/Spanish communication skills
Strong tease-writing skills and the ability to mentor producers
Experience with overseeing promotions shoots and projects
Experience working with news talent and on-air persons
Experience with turning ratings and demo information into effective station promotion/marketing
Consistently meets tight deadlines
Local broadcast TV station experience strongly preferred
Previous experience composing official press releases desired
Knowledge of non-linear editing process, production of shoots, graphic design and other related tools/programs related to marketing, production and creative services
Must have a conceptually creative thought process, be able to problem solve and find positive solutions to challenges, and possess a high level of skills to achieve maximum production quality in all projects
Strong, collaborative interpersonal & team leadership skills; enthusiasm for working independently and as a member of a team
Ability to be persuasive, build rapport and credibility with internal and external business partners
Highly motivated self-starter who can thrive and motivate others in a pressured, faced-paced work environment with finesse
Experience in developing compelling presentation materials and proposals; formal presentation skills
Competitive spirit and strong team collaborator; a leader who is fair but sets high expectations

Senior VP Marketing Resume Examples & Samples

The individual will develop, build and maintain relationships with mid-market institutional clients, prospects and consultants in the Eastern half of North America
Developing and managing client, prospect and consultant relationships, ensuring that their needs and expectations are met
Participating in pro-active and regular communication with existing and prospective clients and consultants, conducting telephone calls, presentations, portfolio reviews and general meetings
Developing a strong knowledge of Oaktree’s investment products to capitalize on the ability to sell our strategies to prospective clients and consultants and cross-sell strategies to existing relationships
Developing an understanding of our clients and consultants businesses , anticipating their needs and identifying opportunities to expand our relationships through cross-selling
Responding to questions and requests for information
Participating in the development, preparation and review of marketing materials
Conducting analysis on competitors, fund comparisons and other marketplace information
Working in partnership with multiple senior marketing reps across several sales territories and working closely with the LA based middle market rep
Interacting with all functional areas across the company in completing marketing and client servicing requests, including but not limited to portfolio management, client service, portfolio analytics and reporting, accounting, compliance, legal and other senior management personnel at Oaktree; and
Leading and/or participating as member of a product workgroup. Responsibilities include developing and executing on a marketing and fundraising plan for a specific product
Minimum 5-7 years capital raising and client service/relationship management experience within the investment management industry, experience servicing institutional clients preferred. Familiarity with alternative investment strategies a plus
Proven track record in developing relationships, raising capital and servicing clients
Proficiency in Microsoft Excel and Word as well as marketing databases

VP, Marketing Resume Examples & Samples

Own the marketing plans for Fox’s TVE apps
Work with the network marketing teams to develop an on air strategy to drive viewing t to Fox’s TVE apps and non-linear
Develop the brand strategy for our TV Everywhere apps and experiences, integrating it with non-linear
Develop a launch marketing plan for new TV Everywhere strategy
Develop metrics, measure performance, continually improve our approach

Senior VP, Marketing, Studios Resume Examples & Samples

Track, manage, and utilize all UCP and Wilshire Studios assets to create promotional and commerce opportunities for the studios
Partner with NBCU’s distribution organization and international marketing and sales teams to develop tailored marketing and sales strategies for UCP and Wilshire Studios content
Create materials that strategically support development and distribution sales efforts
Establish partnerships that expand content consumption and create incremental revenue
Identify, evaluate, lead, and participate in new business opportunities across traditional and emerging platforms
Partner with NBCU’s Consumer Products organization to identify opportunities to leverage studio assets across various CP categories
Provide analytical support and business models for new ventures
Prepare presentations and deal summaries to effectively communicate projects to senior management
Research competitive materials for analysis
Present creative materials to the development, current, distribution, production, and senior management teams as well as any production partners
Identify opportunities to supplement network marketing plans for any show and create strategic campaigns to address this need
Minimum of 7 years working in a similar capacity at a studio or production company
Visionary/breakthrough business development skills and strategic acumen
Strong understanding of all aspects of bringing projects to market in both the TV and digital space
Robust creative thinking and analytical skills
Self-starter that must be able to work independently
Excellent communication, presentation, negotiation and writing skills
Strong leadership and management skills
Ability to challenge/influence top executives; flexibility to take their ideas/notes/insights
Highly collaborative and creatively nurturing
Able to work and thrive in a matrixed environment
Entrepreneurial and growth driven orientation
Ability to thrive in a culture that is creatively driven
Bachelor’s degree or higher preferred

VP, Marketing Resume Examples & Samples

Coach and augment business marketing to enhance the understanding of key customer segments, value propositions, and competitive landscapes
Lead key marketing initiatives focused on identifying and validating new product and applications development opportunities, designed to lead to step changes in business/ commercial position
Facilitate activities to stretch boundaries and pursue opportunities for profitable innovation
Partnering with Business Leadership teams to ensure that robust and actionable Strategic Marketing Plans and competitive strategies are developed
Take a leadership role supporting strategic planning process
Leads the development of new products and services for Business Units that generates new growth opportunities
Comply with all Aon Corporate Governance
Work closely with key Business Units to identify opportunities and develop strategy. Create, lead and be an active member of the BU Strategy Excellence team
Masters in Business Administration (MBA), Major in Marketing preferred
Knowledge and understanding of Marketing Strategy and corporate business context; preferable previous roles in professional group marketing products such as associations, brokers, attorneys
Proven experience and demonstrates knowledge of a broad base of external customers including B2B2C
Minimum of 15 years marketing experience, ideally in consumer product development/financial services or insurance product marketing
Experience with the development and marketing of products / brands. Agency experience a plus
Marketing Strategy
Proven ability to work and lead teams cross-functionally, build relationships, and manage projects

VP Marketing, Nsbu Resume Examples & Samples

Strong product vision and leadership to create and evangelize a transformative vision for VMware’s product direction
Ability to influence analysts, media, partners and customers with our thought leadership and drive product sales
Strong ability to engage with VMware field and channel partners to create strong go-to-market motion
Drive a thoughtful marketing plan, campaigns and budget that is comprehensive and covers thought leadership, training, analyst interactions, industry events
Build collateral, tools and train the sales and partner teams to enable the sales motion
Strong ability to partner with ecosystem to create win-win opportunities
He/she must also enjoy spending time in the market to understand customer problems, and find innovative solutions for the broader market

VP, Marketing, Msnbc Resume Examples & Samples

Build brand awareness among viewers and execute effectively across all media platforms (advertising, promotions, events, viral, guerilla, digital, etc.)
Develop and infuse strategic thinking and vision with an eye for transformation to a realm often bogged down by day-to-day pressures, as well as reinvigorate the brands for long-term positioning and success
Develop and implement breakthrough promotions, including events and stunts that build buzz and activate press interest in the MSNBC brand and associated programming priorities
Lead the strategic development of all consumer-focused marketing activity to build MSNBC brand and drive tune-in/usage of its various assets
Lead the development of all on-air marketing activity including campaign development, creative briefing, etc
Create promotional opportunities and the coordination/implementation of on-air sponsorship
Lead the identification of brand enhancing and business building partnerships
Explore, utilize and leverage NBCUniversal assets for all marketing activity
Work closely with department’s research function to evaluate audience research statistics to make key decisions related to brand promise, show programming, etc
Minimum 10 years of experience with a combination of advertising and television marketing, digital and promotion, or related field (i.e. political strategy)
Deep knowledge of news and information media, as it’s presented in a multi-platform world
Direct experience managing an on-air promotion area for a network
Proven ability to market and promote a successful brand with experience from either a creative, marketing, digital or account management background
Experience in creating, launching and implementing/developing brand strategies across multiple platforms
Outstanding ability to develop and implement a strategically creative marketing vision for all facets of consumer and trade advertising
Proven strong communicator with highly developed interpersonal skills; someone who can work across various departments – programming, ad sales, etc. – inspiring them to elevate the brands and take them to new levels
In depth knowledge of current marketplace developments, for example television, entertainment, advertising, etc
Ability to challenge/influence top executives; flexibility to take ideas/notes/insights
Demonstrated ability to thrive in a fast-paced team environment, collaborate successfully and create an environment that nurtures creativity and break-through strategies
Proven strong leadership skills, with the ability to manage a large department, and a successful track record of a forward-thinking vision
Proven ability to manage a large volume of work in a fast-paced environment and execute in a timely manner
Strong knowledge of vendors and external partners

VP Marketing Resume Examples & Samples

The Marketing VP is responsible for establishing the strategic direction of Product and Service marketing to specific industry verticals/target markets and ensuring that the products/solutions are positioned to sell based on the needs of the market
The position requires the creation of go-to-market strategies and development of marketing plans to effectively position First Data solutions in the marketplace while delivering value to customers and profitable growth for the company
The individual will be required to collaborate with executives from product management, sales teams, business development, PR, training and other internal marketing channels throughout the duration and execution of all marketing initiatives
This position will work with EVP of Marketing to define and direct marketing strategies including budget management across multiple teams
They will be responsible for the successful management and coordination of assigned projects. They will manage a department that will be required to create and execute integrated marketing campaigns, develop success metrics and monitor results of every marketing initiative for which they are responsible
This individual provides leadership for all facets of multiple, highly complex projects
They will provide leadership for all aspects of market research and analysis, financial analysis, competitive assessments, segmentation definition, customer/data analytics, program implementation, training coordination, project status reporting, and post-rollout review/audit
They will review the progress of the overall project plans and provide guidance and strategic direction on marketing initiatives
This position will work with EVP of Marketing to define and direct marketing strategies including budget management across multiple teams. They will be responsible for the successful management and coordination of assigned projects. They will manage a department that will be required to create and execute integrated marketing campaigns, develop success metrics and monitor results of every marketing initiative for which they are responsible
Marketing efforts may include advertising, branding, product launches, acquisition/retention programs, sales collateral/tools development, event/tradeshow recommendations and ROI justification. This individual provides leadership for all facets of multiple, highly complex projects. They will provide leadership for all aspects of market research and analysis, financial analysis, competitive assessments, segmentation definition, customer/data analytics, program implementation, training coordination, project status reporting, and post-rollout review/audit. They will review the progress of the overall project plans and provide guidance and strategic direction on marketing initiatives
Lead the strategy and execution of marketing programs to support revenue generation for small and mid-market customers driven from a vast network of third party partners. These partners include regional banks, ISOs and Agents. Collaborate with the channel partners to develop and execute programs that drive lead generation and ultimate account acquisition, leveraging the wide range of tactics, in particular digital, email, social, in-branch displays and interactive media, events and other programs
Ensure high visibility of our brand and solutions we offer within the partners’ channels on a perpetual basis. Design and distribute compelling sales messaging, product positioning, competitive insights, case studies, infographics and presentations to support telesales, sales and partners. Ensure materials present a clear and compelling value proposition that differentiates First Data / Clover in the market
Create the sales funnel, and track the lead and sales conversion performance on an ongoing basis for each partner. Create action plans as needed to ensure FDC meetings its partner specific objectives. Provide updates to both the internal sales organization and to partners; Institute remedial plans as needed. Identify and produce opportunities to generate visibility in the partner channels to elevate performance. Leverage existing partner events and initiatives, regional and local events, media opportunities, and customer initiatives to promote FDC. Collaborate cross functionally within FDC and across partner organizations to create virtual teams to execute marketing programming
Ensure projects are managed with accuracy, to budget and to timelines. Prepare well thought out presentations to partners and other constituents to propose new initiatives, communicating the financial justification and business case as appropriate. Identify opportunities for unique events to showcase FD and partner initiatives. Create, host and nurture customer advisory groups to generate client mind share and capture important insights to emerging needs. Manage a team of 3-5 FTE plus vendors or contractors as necessary

VP Marketing Resume Examples & Samples

Managing the re-lease of owned and managed aircraft, narrowbody and widebody
Managing the placement of order positions with airlines,
Sourcing select new sale and leaseback investment opportunities for the company
Developing and maintaining excellent relationships with the world's airlines
Source re-leasing opportunities for aircraft existing owned and managed fleet
Source leasing opportunities
Collaborate with the shareholder group of products to the global airline community
Interface with senior airline management and other industry players to identify, develop and close select sale and leaseback transactions
Analyse transaction opportunities within the region and make recommendations to the marketing team and the broader business
Embrace market intelligence and provide useful market insight to the business to enable tactical and strategic decisions to be taken by the business and contribute to the debate for same
Lead cross-functional deal teams in LOI/Term Sheet negotiations
Establish yourself as an expert in regional matters and the customers in your region, including early warnings for customers experiencing difficulty
Strong education background and/or relevant professional qualifications
The candidate will have at least 5 years relevant Aviation Leasing experience ideally gained from a lessor, airline, manufacturer, bank or other financing entity
Experience of sourcing and managing large ticket, complex transactions
Familiarity with relevant tax and legal matters
Excellent salary and benefits package subject to experience

Executive VP, Marketing, Focus Features Resume Examples & Samples

Serve as key leader of Focus Features Marketing team, working across slate and across disciplines at the direction of the President of Marketing with an emphasis on initial creative strategy, global promotions, liaising with distribution partners and maximizing value from international markets on all titles
Under the supervision of both the President of Marketing at Focus Features and the Executive Vice President of UPI Marketing, coordinate and execute all aspects of the international release strategy for Focus Features titles (including titles with only international rights)
Strategy: On a global basis for all titles on the Focus slate, actively participate and lead the creation of the marketing strategy on each film in concert with the President of Marketing of Focus Features and other senior executives
Acquisitions and Productions: Actively participate—with Focus leadership—in film greenlighting decisions including acquisitions and productions
Communication: Liaise and improve the connectivity between the Focus Features’ domestic marketing team and the UPI marketing team in London as well as with UPI operating companies and third party domestic and international distribution partners
Creative: Work with the President of Marketing of Focus Features on ideas and approaches to the creative materials on the global slate including creation of materials from vendors in LA. Also help oversee creation and execution of creative materials suitable for international markets, including adapting materials from the Focus domestic team as well as initiating materials for Focus international only titles
Research: Liaise between domestic and international research teams on worldwide campaigns
Publicity: Work closely with Focus Features President of Publicity on crafting international publicity agenda and then serve as key communication link between domestic team and international publicity team, particularly as it relates to global publicity efforts, premieres, film festivals, talent tours, and international Awards campaigns
Promotions: Work with President of Marketing of Focus Features to ideate and help structure promotions on each title. Also serve as key communication link between domestic marketing, publicity and CPG teams and international publicity team as it relates to global promotions and otherwise help drive execution of promotions in international markets
Home Entertainment: Oversee creative and knowledge transfer between global theatrical campaign and WW home entertainment and digital campaigns
Media and Digital: Assist – as needed – in ideation and execution of media and digital campaigns on international release, including collection of any insights or data collected during campaign
Public Relations and Branding: Help execute on Focus Features corporate communication and branding goals through international execution of PR strategy with key press and at key international film events and festivals
Filmmaker and Partner Relations: Serve as key touchpoint for filmmakers and non-UPI distributors as it relates to global release strategy (e.g., dating, festivals, publicity tours) and helping to manage execution of international releases of titles not released domestically Focus Features
Maintain up-to-date knowledge of key UPI international marketing initiatives, vendors, and best practices
Formulate presentations for executive management on release of Focus titles on as-needed basis
Bachelor's Degree, significant relevant film industry experience (studio marketing or publicity or agency experience)
Outstanding written and verbal communication skills, including the ability to work closely with top tier filmmaking talent
Excellent creative skills, including significant experience overseeing creation and editing of trailers, TV spots and other related media
Up to date knowledge of digital marketing including media requirements of key platforms (e.g., Facebook, YouTube)
Proven project management and organizational skills
Ability to handle multiple tasks under tight deadlines
A thorough understanding of the global specialty film marketplace

VP Marketing Resume Examples & Samples

Lead global marketing function, marketing communications, digital strategy, branding and positioning to maximize global growth
Secure alignment between central and decentralised units
Provide strategic marketing and partnership programme skills
Understand the clinical uses of HemoCue products
Transform customer needs to product road map
Implement and drive processes such as lead generating, customer retention, segmentation, business development
A commercial master degree or engineering master degree. MBA degree is desirable
Substantial experience within a complex marketing organisation, preferably within medical technology industry
Credentials of building/leading a marketing organisation. Track record from demanding, action-biased environment
Proven experience in developing marketing strategies and positioning products
Strong strategic and analytical mind-set & business acumen. Track record from growing P&L’s
Hands-on experience as technically oriented sales rep. or product manager
Perfect English in speech and writing is required
Competency within the area of Digital Strategy. Comfortable with IT, data management and connectivity

VP, Marketing Resume Examples & Samples

Develop and execute comprehensive and innovative marketing strategies and tactics that helps to ensure the successful commercialization of ADS-5102, including disease state education and branded product messaging and positioning
Executes launch readiness plans for ADS-5102 in conjunction with cross-functional product team
Attract, hire and lead a team that can optimize the launch of ADS-5102 and contribute to the long term marketing needs of the company
Oversee key customer mapping and other internal commercial readiness activities
Collaborate and appropriately engage with the sales management team
Ensure all marketing and promotional materials are subject to appropriate internal review, including medical review for accuracy
Continuously evaluate market landscape including monitoring and assessment of the effectiveness of marketing and promotional strategies and tactics, through collaboration with other commercial stakeholders
Develop and manage the marketing budget for ADS-5102 consistent with the financial goals and objectives of the company, including efficient management of vendors and contracted resources
Ensures compliance with corporate policies and procedures, as well as, US healthcare laws and regulations
Bachelor’s degree and a minimum of 15-years marketing experience in the pharmaceutical/biotechnology industry
Previous experience successfully leading marketing efforts that supported at least 2 drug product launches and ideally at least one first company product launch
Successful sales representative experience desired
Entrepreneurial and hands on style that is consistent with the needs of an emerging company
In-depth knowledge of the marketing, promotional, and selling processes and interactions with customer segments
Demonstrated understanding of healthcare ecosystems, including relationships in pharmaceutical, managed care, academia, hospital, GPO segments and government healthcare systems
Results oriented leader who conveys a sense of urgency and drives for closure. Excellent leadership skills in managing and motivating a team of marketing professionals
Identifies areas that require systematic approaches in order to maximize efficiencies and build scalable processes
Flexible, adaptable, diplomatic and able to effectively deal with ambiguity
Strong communication skills with the ability to effectively present ideas, get buy-in and drive consensus within the commercial organization and across project teams
Fit with Adamas’ culture and values

VP, Marketing Resume Examples & Samples

Lead development and implementation of global strategic planning for a Hospital based portfolio, which includes an analgesic and hemostats. Includes defining market opportunities, business opportunities, messaging/campaign evolution, lifecycle management, strategic pricing/access input. Provide brand plan support to team members
Lead promotional campaign evolution—in partnership with markets and key agencies—driving the message and physician materials
Support market shaping/market expansion plans across geographies
Partner with opinion leaders (ad boards), external agencies/vendors and clinical development teams towards developing and executing the commercialization and evolving commercial plans
Foster/manage internal, agency and other key professional/patient relationships
Monitor/evaluate competitive products and marketplace and collaborate on market research activities
Oversee various aspects of key conferences and educational initiatives in preparation for product launch
Manage P&L appropriately
Assess Business Development/Licensing opportunities for strategic fit and growth
Bachelor’s degree required. MBA or other advanced degree preferred
8-12 plus years of pharmaceutical industry marketing experience
5 years experience in a managerial capacity
Extensive relationship management, customer network, and consultative sales experience
Knowledge and expertise regarding clinical and quality initiatives in hospital marketplace generally and at specific institutions strongly preferred
Solution oriented through the application of advanced problem solving skills
Ability to influence support and action from peers and senior leadership
Demonstrated clinical and product knowledge in broad range of therapeutic areas preferred
Ability to identify, develop, communicate and execute on business strategies based on segment opportunities
Computer literacy including proficiency in MS Office suite

VP, Marketing Resume Examples & Samples

Create, manage and execute marketing strategies that will drive customer acquisition and upsell/retention to new levels based on thoughtful messaging that captures our compelling value proposition
Manage communication and campaigns across digital and traditional channels including all customer touchpoints (e.g., blog, website, social networks, customer correspondence)
Lead and manage Marketing, Public Relations, Advertising, Events and Creative teams as well as external consultants and agencies
Work closely with Sales, Product Development, support and Senior Executives to create demand and recognition for the company and its products

VP, Marketing Resume Examples & Samples

Bachelor’s degree in Business, Marketing, or other relevant discipline
MBA (an asset)
15+ years marketing experience with a clear track record of measureable impact on revenue
10+ years experience in B2B marketing
Proven strategic marketing experience
Experience in HR, Payroll, technology, professional services or financial services desired
North American experience, an asset
Ability to build and maintain trusting relationships and work collaboratively with a range of stakeholders across and up and down a complex matrix, providing them with expert advice throughout
Strategic and progressive thinking
Ability focus on “Where are we today, and where do we need to be?”
Excellent leadership skills and ability to influence, define and persuade strategic objectives
Strong critical thinking and innovation skills, with the ability to blend information and apply learning’s
Impeccable creative eye, a trendsetter, and ability to articulate feedback and input
Exceptional communication (oral, written and presentation) and persuasion skills
Aptitude for technology and the ability to connect technical concepts with customer value
Ability to work in a fast-paced environment and make decisions while at the same time collaborating closely with stakeholders across a complex matrix
Travel required (25% of time)

VP, Marketing Resume Examples & Samples

Brand Stewardship – Serve as a passionate steward, advocate and gatekeeper for the INRIX brand, and the strong brand equity that has been built over time
Strategic Communications – Develop a quantitatively-derived, fact-based and insight-driven Marketing strategy for INRIX that positions and reinforces the company as the progressive thought leader with best-in-breed solutions in the category
Establish Marketing Best Practices – Work closely with corporate Marketing, Sales, and with the GM’s of each product business unit, to ensure understanding and application of standards and practices for “Best-in-Class” Marketing and Brand Management
Go-To-Market – Lead the development and execution of an integrated corporate brand—and product-level—Go-to-Market strategy, across traditional and New Media channels
Customer Acquisition – Drive customer acquisition to ensure INRIX meets its new customer goals across key segments and products
Sales Enablement – Be perfectly aligned with the INRIX Selling organization given that developing incremental business—and renewing/expanding current customer commitments—are the lifeblood of this company. Embrace and support the Sales team as a key partner
Public & Analyst Relations – Lead the annual PR planning process and determine key messaging strategies for a variety of critical constituent groups across a wide range of PR vehicles
Industry Events – Lead the INRIX Marketing and messaging efforts at a variety of industry trade shows and events with the objective of generating high-potential leads for the INRIX Sales organization
Deliver Marketing Efficiency & Effectiveness – Facilitate a broad view of the application of key learnings in Marketing Mix Optimization studies, Copy Testing, Promotion Analysis, etc., for strategic brands, in order to measure, validate and optimize the ROI across all critical elements of the Marketing mix
Functional Management – Build and shape a highly-effective, world-class Marketing organization by hiring, training, motivating and setting leadership direction for all direct reports. Oversee a wide range of partnerships, from Integrated Marketing agencies, to Information Services suppliers, to Consultants, etc
Institutional or Enterprise (B2B) Marketing – Proven success and experience Marketing to enterprise clients and prospects, or to an analogous technical and specialist professional buyer/intermediary and end corporate client. Experience must include Sales enablement and deep knowledge of supporting a long, relationship-driven sales cycle, with an emphasis on large enterprise purchases. Tactical experience should include Advertising, Sales Collateral, White Papers, Conventions, Trade Shows and Events, PR, etc
Global Marketing Leadership/Management – Ideally, experience working within a global and regional Marketing structure, either centrally or in a significant region of a global organization. Knowledgeable and capable of working within a global structure that includes regional/local business and sales ownership and success metrics
BroadMarketing Toolkit – Experience across the traditional Marketing mix, with demonstrated results in Positioning, Product Management, New Products/Innovation, PR, local Advertising and Media, Trade/Customer Marketing, Local Promotion and Events, etc. This experience would ideally include exposure to, and understanding of Digital Marketing (e.g., Display, SEO/SEM, Social, Mobile)
Organizational Development – Experience recruiting, hiring, managing, developing, motivating and promoting direct reports, and installing a Customer and Metrics centric culture. This ability extends to external relationships too, with key Agency partners and suppliers

VP Marketing Resume Examples & Samples

Lead the development and delivery of aggressive marketing programs that support for the business unit revenue targets, sales growth, and client retention and customer satisfaction
Provide marketing leadership that contributes revenue generation through close alignment with both inside and field sales leaders to ensure a consistent, coherent and aligned set of initiatives and messaging
Work with global marketing and product management to support the Go-To-Market launch process with consistent messaging and local nuances
Collaborate with the Online marketing team to maximise website traffic and web leads, including creating or updating content to improve site performance
Lead, coach and develop the a high-energy, high-impact and collaborative marketing team that can succeed by thriving in a complex, matrixed organizational structure utilizing a strong corporate center for the delivery of "shared services
Understand and comply with local legislative and regulatory requirements pertaining to marketing activities
Responsible for budget planning and management
Manage multiple agencies/vendors (internal and external)
Interface internally and externally with executive level management requiring negotiations
Managing a growing team supporting 11 countries
Proven experience developing strategic and executable marketing plans tied to business objectives
Ability to navigate and work effectively in matrix organisations collaborating to drive go-to-market strategies and execution
Strategic thinker with exceptional drive for results
Demonstrated, measurable experience across all marketing channels
Strong relationship skills – able to navigate, motivate and drive other organisations across the region without direct authority
Problem solver, extremely resourceful – leveraging all resources both internal and externally to drive business performance
Superior project/program management skills
Global experience a plus

VP, Marketing Resume Examples & Samples

Directing and leading a team of 40 professionals globally
Developing and executing appropriate marketing strategies to drive continued growth of Illumina’s RGH business in existing and new markets
Driving successful relationships with key customers to ensure successful early adoption of new products
Working collaboratively with the field organization, and especially its senior management, to ensure accomplishment of the milestones in the annual revenue plan
Managing the Reproductive Genetic Health genetic counselor team
Communicating effectively and with a strong executive presence on behalf of RGH to ensure that Illumina is seen as a thought leader in the women’s health space
Continuing to rapidly develop the marketing team and increase the group’s productivity and focus through active exercise of leadership
Identifying resources and priorities necessary to execute plans, track performance and make reallocation decisions to maintain or improve the productivity of the marketing group and return on activities
Identifying and implementing necessary processes and infrastructure needed to support rapid revenue and market growth
Participating as a member of the Illumina VP/executive team in Quarterly Business Reviews, Senior Management Meetings, Executive Planning off-sites, amongst others
At least 15 years’ experience managing marketing or teams in similar functional areas
A demonstrated track record of successfully building and leading teams
Experience supporting commercialization of diagnostics products globally
Experience leading the launch of diagnostics products into the reproductive health market highly preferred
Prior success designing the strategy of and leading the execution of multiple successful marketing programs and product launches
Demonstrated ability to collaborate in matrixed or highly cross-functional business settings
Strong analytical skills and ability to tie detailed analysis to larger strategy
Experience rapidly building and developing teams that consistently overachieved
Experience with genomics markets and product lines is strongly preferred
MBA not necessary but strongly preferred. Masters or PhD a plus. Bachelor’s degree required
Setting Strategy
Executing for Results
Leading Teams
Building Relationships and Using Influence

VP, Marketing Resume Examples & Samples

Hands on day to day responsible for all marketing operations as well as the leadership and accountability for all marketing functions
Develop a regional strategy and investment plan
Responsibility for achieving all marketing pipeline targets
Working closely with the sales leadership teams across the region to ensure all sales targets are met
Develop a high-level marketing plan for the region in conjunction with regional, country and US/HQ stakeholders
Define the messaging and positioning of Salesforce products and solutions for each of the regional markets within the geography, building on the messaging delivered by corporate but adapting it for the subtleties and differences in the regional markets
Develop and execute customer-driven, locally oriented marketing strategies and programs that will increase customer demand, sales, and positively impact Salesforce brand equity in Canada
Work with corporate and local business units, develop and localize marketing strategies, leverage both internal and external resources for best practice
Develop and implement Salesforce public relations and advertising activities. Organize and implement marketing events and product launch
Lead overall implementation of marketing programs including lead generation activities, Marketing campaigns, PR/awareness building, product & solutions sales support, reference programs, customer & partner marketing, on-line marketing programs
Responsible for all aspects of Salesforce marketing operations in the region, including executing on the Salesforce go-to-market strategy, and coordinating all elements of an integrated, global marketing program
Drive product and solution initiatives and new product introductions into the region, setting and measuring performance against objectives
Represent Salesforce at international and corporate levels; keep country management up to date on product and marketing issues, and marketing initiatives
Act as the Salesforce key spokesperson at industry executive events, to the media, to industry analysts, partners, customers, and other key audiences for company positioning and messaging
Design and launch high-impact marketing and sales training programs for the entire region, including Sales and customized solution presentations and collateral to enhance sales effectiveness
Produce quarterly reports on market and industry for management team. Direct day-to-day market research and competitive analysis projects
Development of people. Constantly lifting the bar through high quality
Hire and Coach top talent. Train and motivate a dynamic, team of customer marketing managers and staff, empowering them with consultative sales skills to meet and exceed corporate and client expectations
Extensive experience in a related position with significant time spent in senior management positions
Likely background in a similar software or solutions company
Strong and current marketing skills and experience gained through extensive and successful employment with international software vendors at VP level
A real evangelist. Someone who gets passionate about things and motivates everyone around them
The candidate must be a self- starter and possess excellent time management skills
Excellent mentoring ability and someone who builds great teams
Strong presentation skills, with the ability to address both executive and technical level audiences
She or he should be able to grasp and explain technologies quickly. You need to be able to build a great message and deliver it

VP, Marketing Resume Examples & Samples

Lead the development and execution of the annual integrated marketing plan and the strategies, tactics and resources necessary to support the corporate objectives and goals
15+ years of marketing leadership experience in high performing BtoB and BtoC environments where marketing played a key role in supporting the go-to-market business strategy. BtoB a must, BtoC a big plus
10+ years of experience building and leading large cross-functional marketing teams
Experience in all aspects of developing and maintaining marketing plans and strategies
Experience managing creative function a plus (as the right candidate will be considered to oversee this function as well)
Experience supporting product marketing, large accounts, and enterprise sales functions
Proven ability to lead, plan and execute initiatives via cross functional teams
Strong strategic acumen, having spent time in a strategic function a plus
Must have C-suite level maturity, poise and confidence necessary to play the role of expert within Gogo
Corporate Communication experience a big plus
Experience working in and with enterprise software organizations a strong plus
Is a person of high character; is consistent and acts in line with a clear and visible

Executive VP, Marketing Resume Examples & Samples

Plan, direct and set the strategic direction of marketing programs for the organization
Develops and executes marketing plans and strategies for both Business to Business sales and Consumer advertising & promotion
Cultivate strong relationships with the local stations in order to better market our shows
Analyzes the effectiveness of past promotions and incorporates successful elements into future marketing strategies
Prepares and updates all marketing budgets. Calculates and adjusts budgets against projected revenues
Manages marketing expenditures within projected budgets
Works seamlessly with all other departments and department leadership in division to ensure quality, clear efficient communication, and brand cohesiveness
Manages and implements all launch strategies for new/returning programming in all media including but not limited to TV, radio, print, cable, digital, & social media
Review, design and implement business strategies, plans and procedures with various departments and division leadership
Set comprehensive goals for performance and ratings growth
Enforce and where necessary establish policies that promote company culture and vision
Oversee daily operations of the department and the work of department employees
Lead employees to encourage maximum performance and dedication
Evaluate ratings performance by analyzing and interpreting data and metrics
Participate in expansion activities (investments, acquisitions, corporate alliances, etc.)
Manage relationships with partners/vendors
Works with Research Department to conduct market research and monitor market trends in order to remain competitive and meet overall objectives
Ideal candidate understands TV Syndication and has a strong rolodex with the TV stations across the country
Ability to manage and collaborate with a diverse creative group within the department
Ability to multi-task efficiently
Strong Attention to detail (including good spelling, grammar and proofing skills)
Initiative to prioritize work and juggle multiple deadlines in a fast-paced environment
Must have excellent communication skills and ability to clarify goals for division, department, and individuals within the department
Ability to positively manage client and talent interactions and relationships
Proficient with PC & Mac software
Excellent follow through
Outstanding interpersonal & communication skills
Basic video editing and production skills a plus
BS/BA Degree in marketing or related field, Master’s Degree preferred
Ability to positively interact with clients, talent and team members
Positive organizational habits
Thinks creatively and strategically - cross right brain to left at a moment’s notice
A background that includes local broadcasting, production, cable, digital experience

VP-marketing Resume Examples & Samples

Building and leading a global marketing team. Engage and manage agencies when necessary
Create, develop and execute a comprehensive marketing strategy that will drive customer acquisition and upsell/retention to new levels based on thoughtful messaging that captures our compelling value proposition
Strategic planning including corporate positioning market and competitive analysis, customer segment selection and penetration plans, and related product positioning
Oversee marketing communications including branding, advertising, white papers, trade shows, seminars and events collateral materials, analyst and market research management, and website design and content
Responsible for strategic marketing and branding for new products as well as re-branding existing B2B products
Work with business counterparts for lead targets, tracking and management
Create product roadmap
Oversee product marketing including product launch management, sales training material creation, presentations, sales tools, competitive analysis and general sales support
Manage multiple agency relationships
Ability to plan and manage at both strategic and operational levels
Strong leadership with ability to establish a business strategy and drive execution
Robust coaching skills to develop a high performing team
Proven ability to reach and exceed goals
High level of integrity and dependability with a strong sense of urgency and results-orientation
Experience in successfully working in a fast paced growing environment adding value
Ability to multi-task successfully
International experience is required
Ability to influence senior management and affect change
Identifies new and different ways to apply best practices and current trends to address issues affecting the business unit/function
Develops new knowledge and skills that improve business unit/function effectiveness
Influences key leaders to adopt new functional and technical knowledge to achieve business unit/function goals; values and rewards strong functional and technical skills
Influences internal/external business and/or regulatory issues that have an impact on the business
Applies understanding of operational and financial factors that drive organizational success and the interdependencies between business functions. Required to recommend solutions that work across business unit and functions
Leads highly visible multidisciplinary project teams or initiatives; provides thought leadership
Proactively challenges their peers/senior leaders on their behaviors/their decisions and pulls together the right think tank group to challenge on leadership decisions critical for business success
Recognizes and utilizes multiple strategies and methods to assist others in responding and adapting to challenges, changes or setbacks
Proactively identifies and solves the most complex problems; uses ground-breaking methods to think beyond existing solutions
Creates new models and processes to resolve complex problems and develop new ideas/solutions from diverse groups
Actively pursues innovative solutions that align with the enterprise tolerance for risk (business risk, reputation risk, etc.)
Impacts business direction through the development of innovative services or products
Ensures through their thinking that NASDAQ is number one choice for industry. Involved in senior leadership decisions, being the expert reference on an issue
Uses deep domain expertise and business experience to influence and persuade a wide range of audiences on issues important to the business unit
Gauges the business unit’s reaction and response when influencing change by involving others, presenting ideas and recommendations that clearly links to business priorities
Anticipates and remains mindful of others needs and priorities when making decisions, balancing the expectations of different stakeholders, while establishing a culture of mutual respect and appreciation
Actively evaluates the potential effects of actions and decisions of the reactions and needs of others across the business unit and function
Influences individuals within and beyond own work teams and holds project/program team members accountable for achieving quality standards
Directs solution implementation, providing guidance as necessary and ensuring alignment with plan and strategy
Leads the development of marketing plans and communications that support business objectives, ensuring budgets and timing are met
Facilitates market and product management activities and discussions with stakeholders, ensuring cognizance of business objectives
Directs the execution and implementation of marketing processes, tools e.g., brand, digital, direct response and event marketing, SEO/SEM, measurement and analysis, and customer identification and targeting), analyses, etc., ensuring business objectives are met and ROI is achieved
Directs team and stakeholders on effectively using marketing research data and competitive intelligence when preparing deliverables and to enhance the bottom line
Provides guidance and expertise when applying best practice; ensures marketing activities are aligned with best practice and current trends, making modifications as necessary
Directs and manages the analysis of marketing research data, providing expertise on complex issues; guides stakeholders regarding the results of data analyses
Demonstrates subject matter expertise in complex Nasdaq offerings and tailors solutions to meet the unique needs of the customer
Understands competitive business markets in order to effectively leverage products and respective communications in the market
Directs market and product activities, providing guidance regarding complex scenarios and inquiries and partnering with clients to achieve market and product objectives
Inspires others by communicating the vision of the organization and describing individual opportunities
Generates energy and commitment among employees by creating line of sight between their contributions and how they impact strategic initiatives and organizational goals
Demonstrates understanding of the impact of employee engagement on business results and encourages leaders to implement programs to enhance positive morale
Motivates others to take responsibility and have proactive discussions about their own career development
Encourages, promotes and sponsors learning opportunities for employees to develop across the organization, creating a safe environment for employees to demonstrate new skills
Advocates for employees and managers by communicating their capabilities and accomplishments across the organization
Focuses training and development investments on defined talent management priorities and gaps in people capabilities
Champions the movement of talent throughout the organization
Leads short and long-term succession planning efforts and maintains talent pipeline development programs in the organization
Scans internal and external environment and leverages new sources of data to create a picture of the future for organization, division, function or team
Clearly articulates the vision of where the organization is heading and illustrates how employees can help and make an impact
Assesses the level of change required to achieve the new vision and develops change strategies to support the transition
Anticipates future customer needs and applies insights to set organizational strategy for customer focus and value creation
Drives the realization of innovative, value-add services/products across the organization by holding business leaders accountable for customer satisfaction
Identifies new potential markets and customer groups and drives the organization’s strategy to reach new customers
Creates momentum for change by sharing hope, excitement and enthusiasm for the change with the organization
Selects a team of change leaders and champions to ensure effective implementation of change initiatives
Provides frequent updates to leaders across business units during a change and encourages feedback and open dialogue surrounding expectations and concerns

VP, Marketing Resume Examples & Samples

Hands on day to day responsible for all Americas marketing operations as well as the leadership and accountability for all marketing functions
Develop a strategy and investment plan
Responsibility for achieving all Americas marketing pipeline targets
Working closely with the sales leadership teams to ensure all sales targets are met
Develop a high-level marketing plan for SFDO in conjunction with Salesforce.com and global marketing peers
Define the messaging and positioning of Salesforce.org products and solutions for each of the verticals, creating messaging unique to Salesforce.org as well as adapting messaging from Salesforce.com
Develop and execute customer-driven, locally oriented marketing strategies and programs that will increase customer demand, sales, and positively impact Salesforce.org brand equity
Develop and implement Salesforce public relations and advertising activities Organize and implement marketing events and product launch
Responsible for all aspects of Salesforce.org Americas marketing operations, including executing on the Salesforce.org go-to-market strategy, and coordinating all elements of an integrated marketing program
Drive product and solution initiatives and new product introductions, setting and measuring performance against objectives
Act as the Salesforce.org key spokesperson at industry executive events, to the media, to industry analysts, partners, customers, and other key audiences for company positioning and messaging
Conduct primary and secondary market research and advise on sales and marketing strategies
Likely background in a similar software or solutions company or with non-profit or educational institutions

VP, Marketing Effectiveness Resume Examples & Samples

Client Needs -- Fully understand client needs, including critical pain points. Understand key client decision makers and influencers across the organization, including Research/Insights, Media and Brand/Marketing
Relationship development and product delivery - responsible for managing and leading client relationship and delivering insights and data regarding client advertising and marketing performance. Needs to be able to provide direction to internal teams and work to guide finished product. Provide consultative approach to driving deeper and more meaningful application of Nielsen insights
Strategic Client Management – Partner with clients to develop and expand relationships. Identify stakeholders, lead meetings, set objectives, deliver analytics and insights. Ensure client presentations are insightful, simple, easy to understand and action focused
Products -- Fully understand Nielsen Marketing Effectiveness products and services, including Ad Effectiveness, Brand Effectiveness, Mix Modeling, MTA, On-Line/Digital, Nielsen/Catalina Joint Venture, Media Expanded Services, NMC and DMP services. Identify relevant solutions for largest client pain points. Identify potential connection points across Nielsen products and services and how they might work in concert. Advocate with Product Leads for innovation, acquisitions and new solutions to address unmet client needs
Expanding relationships -- Work with clients to propose highest impact solutions against their key pain points. Demonstrate how products and services will benefit clients by building brand equity and Marketing ROI
Nielsen Partners -- Partner with Product Leads to bring their expertise to bear on key client needs. Act as integrating point between client and product leads. Ensure that product lead partners are focused on client needs first, and how to address these
Outstanding analytical and strategic thinking skills; strong ability to think conceptually
Excellent ability to influence and collaborate with others
Digital media experience preferred
Leadership -- ability to set a vision and enroll others
Executive Presence -- Must be able to inspire confidence and trust at highest levels of organization
Client Skills -- High level of proficiency in working directly with senior clients
Client Understanding -- Ability to understand client needs and translate these to solutions
15 + years experience; understands the media space--media planning, buying and allocation, has familiarity with research and complex statistical tools, and has worked in a client facing B2B role where he/she has demonstrated mastery of client relation
Consultative and relationship development skill - experience in managing and developing client relationships, especially in expanding business with existing customer through proven value
Undergraduate Degree; MBA preferred

VP, Marketing Operations Resume Examples & Samples

Design the processes, cadence, and inputs/outputs for strategic marketing planning
Design, develop and deliver a robust marketing measurement approach that addresses both reputation/brand activities as well as demand/lead generation and sales enablement
Implement critical marketing reporting mechanisms, including automating dashboards and reports
Introduce advanced analytics capabilities including attribution, A/B testing, and multi-touch modeling
Develop a CRM/customer data strategy. Introduce propensity modeling capabilities
Lead the marketing data strategy and management. Engage and align with relevant corporate data initiatives
Provide marketing process leadership, working in conjunction with impacted marketing and sales functions
Oversee of marketing planning and budgeting process
Develop best practice strategy, set of strategic resources, and foster outside-in perspectives in marketing
Develop our marketing development/training strategy and plan
Provide ongoing strategic support and thought leadership to CMO
Led, recruit, motivate, and develop a team of marketing professionals
Identify opportunities for driving efficiencies and lead process development and change management efforts
BA or BS Degree, MBA preferred
15+ years of marketing experience, ideally in operations roles
Marketing reporting and dashboard development, analysis and delivery, including using data from marketing automation, sales automation, web analytics and finance
Experience with measurement/dashboard creation in non-U.S. markets
Deep skill and experience in digital marketing strategy and proven ability to drive multiple complex digital marketing programs and projects simultaneously, serving both in an oversight and hands-on role as needed
Has built and maintained multiple complex, global web properties and proven ability to grow traffic
Experience with Marketing Automation Systems, Content Management Systems, RWD, Mobile Technology
Proven cross-functional collaborator able to translate strategy into actionable plans
15+ years of marketing experience including 5-10 years of senior marketing leadership in a high-growth, innovative environments
Inspiring transformational leader and change agent capable of setting bold strategic vision/direction and then enabling and implementing change
Experience attracting, hiring, retaining, and developing high-performing teams and individuals. A motivating executive capable of instilling excitement and inspiring others
Exceptional collaborator and influencer - drives change through ideas, relationships and actions
Excellent organization, communication, program, and process management skills. Hands-on leadership and detail/process orientation. Ability to problem solve, identify root causes of obstacles and address fundamental systemic and operational issues to accelerate results. Continuous improvement orientation
Ability to translate business objectives to marketing goals and measurement. Experience developing and executing marketing metrics and dashboards
Data-driven decision maker. Outstanding analytical skills. Ability to translate quantitative data into actionable recommendations
Experience working with data management tools and best practices
Experience working globally
Experience in sales or finance is desirable
Demand creation/field marketing experience is preferred
Industry experience in BTB technology or software
Former experience working in consulting preferred

VP, Marketing, Gap Brand Resume Examples & Samples

In partnership with the Marketing leadership team, build strategic marketing plans that supports long-range business plans using quantitative and qualitative data to inform this strategic work
Formulate annual marketing plan that best supports long range business and brand objectives
Build seasonal marketing plan that supports seasonal business objectives and product strategies
Collaborate with cross functional leaders (Merchandising, Retail, Online, Strategy, Finance) to ensure consistent alignment with product and business objectives, and to inspire and influence in order to achieve Brand Marketing objectives
Lead marketing functional experts (retail, online, digital/social) to carry out seasonal marketing execution. Ensure every aspect of execution is aligned and supports the overall marketing plan
Lead international regional experts (Europe, Japan, Franchise) to ensure overall global alignment with direction on any important cultural or market differences
Lead the marketing team to communicate clear, inspiring, and achievable objectives and partner with Brand Creative team to ensure strategic objectives are successfully achieved in all creative touchpoints including advertising, windows & in store experience, packaging, digital, and social
Partner with Marketing Operations team to manage annual/seasonal project pipeline and key milestones
Drive seasonal/monthly promotion and event planning in close partnership with CMO and Marketing leadership team including: promotions, events, flagship experiences, new store and market openings
Manage global multi-channel budget in close partnership with CMO
Lead, manage and inspire the Brand Marketing team, both day to day communication & direction, and long term professional development
Exceptional interpersonal skills: can lead cross-functional teams at all levels of the company
Strong oral, written and formal presentation skills including ability to communicate complex ideas in a simple way
Demonstrated ability to foster an environment of creativity that pushes innovative ideas while guiding the team to connect with the customer and deliver
Deep subject matter expertise in building and evolving a consumer brand through its various growth stages – including high growth
Deep understanding and experience of multi-channel retail practices, advances and shifts in the marketplace and consumer technologies
Digital Experience inclusive of SEM, SEO, affiliate marketing, display and organic and paid search
Leading advertising process, ideally with outside advertising agencies
Demonstrated experience in influencing change Minimum Educational Level
Must have a minimum 15 years of proven Marketing experience
Must have a minimum of 10 years of Management/Leadership experience
Ecommerce experience required
Experience leading a global team

Assistant VP, Marketing Resume Examples & Samples

Main point of contact between marketing and sales divisions. Works with sales & marketing for all National Account support, manage/facilitates key planning meetings, sell-in materials, communication guidelines, comps, images
Develop and manage National Accounts budget from concept to execution
Liaises with brand marketing teams to customize the national promotional calendar and new product launches where necessary for key accounts
Develops channel-specific programs and promotions as well as manage changes throughout the year, ensuring constant communication, input and feedback from Chains Account Directors and Marketing teams
Manages promotional post-analysis by promotion/account for success rate, sell-in/sell-thru, & key learnings
Manages cross-functional communication and timelines between marketing, sales, finance, creative, promotional purchasing
Manages a team of two
10+ years of experience in national accounts, trade/customer marketing
Strong analytical skills, particularly in database management and excel
Strong presentation, creative, and critical thinking skills

VP Marketing Adidas Resume Examples & Samples

Directly contribute to the global strategic planning for the Brand
Sharpen the Brand's positioning/ perception, while strengthening its connection to athletes, consumers and other sport stakeholders, in CIS market
Lead and coordinate the alignment of global/local concept priorities and the identification of key business drivers throughout the market
Lead and steer the Market range selection process, with an aim to optimize efficiency based on the Global range
Lead and steer the execution of global and local Brand and sports marketing strategies/concepts
Effectively manage the assigned Marketing Working Budget, optimizing its ROI
Drive consumer/channel matrix management and ensure the Market has the proper tools and support to effectively implement the go-to-Market plan
Drive the implementation of activations plans with Brand marketing, Sports marketing and Retail marketing
Passionate for sport and adidas Group brands and business
360˚ Marketing interest
Pro-activity (ability to drive the project) and curiosity
Flexibility, ability to effectively collaborate with cross-functional teams
High level of creativeness
Achievement drive
Stress-resistant, ability to work under pressure
Team spirit
Strong business acumen in channel distribution, net sales, margin, profit and inventory
Strong process and organization skills
Strong presentation and communication skills, written and verbal
Fluent in English and in Russian
University degree in marketing, management, economics, MBA is a plus
Minimum 8 years industry related experience
Minimum 5 years of experience in people management
Proven success track record in Marketing

VP-marketing Resume Examples & Samples

Coordinates PR activities and internal and external communications
Develops and implements marketing and branding initiatives for the regions in support of their business plans
Works with the Executive Vice President – Sales and Marketing to assure consistency of a corporate brand and message in the marketplace, as well as consistent policies and procedures related to marketing and public relations practices
Creates appropriate, unique, and effective strategic marketing and branding initiatives to help reach the divisional and corporate goals for revenue and gross profit
Hires, trains, and promotes personnel within the department
Supervises, directs, coaches, and supports activities of assigned marketing personnel to increase sales and profits, and to continuously improve the Allied Universal brand
Oversees and directs market research to enhance the quality and quantity of business acquired
Seeks innovative marketing and branding initiatives through involvement with marketing associations, security industry organizations, and ongoing education
Creates clear translations of marketing and brand concepts to field applications
BA/BS Degree in Business Administration, Marketing, and/or Communications. MBA or other Master’s Degree preferred
Previous Marketing and/or Communications in a Service Industry organization highly preferred
8+ years’ experience required. 3 - 5 years’ leadership experience highly preferred
Clear understanding of marketing and branding concepts
Experienced and skilled in project management
Demonstrated ability to work in and facilitate a team oriented management environment, and to help identify and solve problems
Excellent oral and written communications skills, including excellent interpersonal skills and effective delivery
Ability to supervise and direct the work of assigned personnel
Ability to get along with other employees, follow directions, work well under stress, and seek continuous improvement
Ability to establish and maintain effective working relationships with the Corporate users of marketing services
Ability to interact effectively with internal and external customers and to ensure compliance with fair employment practices
Ability to perform multiple tasks in a timely, courteous and professional manner
Ability to manage outside vendor relationships and contract related to PR and other marketing areas
Considerable knowledge of and experience with the use of quality and/or continuous improvement tools, techniques, practices, etc., preferred

VP, Marketing Services Resume Examples & Samples

Serve as strategy & marketing lead in development & presentation of brand partnerships to clients as part of integrated sales process
Construction of value proposition for each brand/category pitch and spearhead strategic positioning of national prospects within the college marketplace
Lead and manage all marketing strategies, custom ownership platforms and go-to-market activation for each prospect across media, digital, onsite, at-stadium, social media, promotions and mobile
Minimum of fifteen years of sports marketing agency or client-based sponsorship business development & account management experience or specific disciplines such as sponsorship marketing, event marketing, media sales and media buying required
Knowledge & understanding of new media and marketing trends
Experience from a collegiate sports property preferred
Experience managing the development and implementation of sponsorship marketing strategy on behalf of client or company preferred
Ability to manage and lead several projects and deliverables at one time
Ability to problem-solve independently and in groups
Ability to travel 25-35% of the time
Strong proficiency in PowerPoint, Excel, Photoshop, InDesign

AVP / VP, Marketing Resume Examples & Samples

Prepare RFPs, including RFP, RFI, Questionnaires, Surveys, Database for all sales channels and consultants’ channels of Invesco Japan
Create sales materials/pitch books for institutional and retail channels
Consistently improve the quality of outputs and review the process to enhance efficiency and flexibility
Work closely with other members of product group and provide support with main focus on marketing; communicate regularly with overseas counterparties
Achieve balanced capacity control between quality and quantity
Minimum of 3 years recent experience in marketing and/or RFP function in investment management business
Thorough understanding of the investment management business, RFP process and marketing material process
High level proficiency in MS Office applications, especially Excel
Excellent written and verbal communication skills in Japanese and English
People management skills (possibility to supervise team members in the future)
Comfortable working in a fast paced environment
Ability to prioritize tasks, manage schedules and work within due dates

VP, Marketing Resume Examples & Samples

Manage marketing campaigns across digital and traditional channels (e.g., blog, website, social networks, and customer correspondence)
Strategic planning including corporate positioning market and competitive analysis, customer segment selection and related product positioning
Oversee marketing communications for the consulting brand together with the corporate office including branding, advertising, thought leadership, white papers, trade shows, seminars and events collateral materials, analyst and market research management, and website design and content
Responsible for strategic marketing and branding for new solutions
Define and direct marketing programs for demand creation, lead generation
Oversee solution marketing enablement including solution launch management, sales training on material creation, presentations, sales tools, competitive analysis and general sales support
Develop and manage marketing budget
Develop and track metrics and success criteria for all marketing programs and activities
Strong strategic planning and analysis skills in sales, marketing, and business strategy
A proven leader, motivator and manager who empowers staff through the concept of teaming
Strategic thinker with ability to drive execution, achieve results and influence effectively
Possess superb organizational, written, and verbal communication skills
Excellent interpersonal skill and ability to communicate well at all levels of the company
Ability to work effectively in a team-based organization, collaborate cross-functionally, and build alignment around goals and objectives
High-energy, passionate detail oriented individual
Willing to work in hands on environment
Strong management skills - ability to interact with senior management, sales, solution management, client service, marketing, and third parties (i.e. Agency)
Global view - solid understanding of the global markets and how to leverage marketing plans and specific tactics globally and locally
Develop relationships within Leadership business to anticipate client perceptions, manage challenges and maximize on market opportunity
Drive the marketing strategy and implementation to support the Creativity/Imagination - bring new thoughts and ideas and apply them to marketing strategies

VP, Marketing Resume Examples & Samples

Lead strategic annual and tactical quarterly marketing planning to ensure robust plans are in place to meet marketing sourced pipeline and revenue goals
Manage the full marketing mix, driving innovative campaigns and marketing initiatives for prospects and customers that generate profitable revenue growth and competitive differentiation
Align the marketing organization around growth, innovation and high performance by building a solid marketing foundation from technology to required strategy and execution skill sets
Evolve and continue to extend marketing communications to create efficient, high impact campaigns, events, web presence, trade participation, customer communication and PR
Collaborate with the CMO to accelerate the utilization of analytics and market research as well as customer and competitive analysis to increase the impact/return on investment of marketing efforts, along with informing overall go-to-market strategy. Transform data, observations and analysis into insights that undergird strategy, plans and initiatives as well as accelerate TRTA’s growth and profitability in the Corporate Segment
Work closely with Product Management to evolve product positioning and market messaging
Drive go-to-market planning and campaign development to expand our footprint globally as we continually release new capabilities around the globe
Be an active, energetic participant in TRTA’s Marketing and Corporate executive leadership teams, serving as a key interface for the marketing organization and as a strong voice of the customer. Share and leverage best practices to ensure TRTA marketing is consistently delivering world class marketing results
Bring outstanding leadership and team-development skills to the Corporate Marketing organization
15+ years of management level marketing experience in a large, global B2B software/technology or service business
7+ experience in a large organization
Savvy, adept and comfortable in a complex structure involving corporate level relationships, multi-division / BU involvement and matrix reporting
Clear leadership in driving lead generation and sales enablement campaigns that are aligned with sales goals and a track record of exceeding goals
Excellent leadership and people management skills. A compelling, hands-on people/team developer and driver of organizational engagement and performance
Demonstrable experience as a hands-on leader who engages with customers, partners, trade organizations and the industry in general – customer focused and externally driven
Outstanding written and verbal communication skills and an ability to influence at all levels within the organization and across all functions with a team oriented style
Experience marketing to the financial C-suite in large and mid-market corporations and/or to Managing Partner level leadership in professional consulting and advisory firms
Experience building and executing co-marketing plans with alliance and/or channel partners, especially within the technology and financial ecosystems
Experience with ERP vendors a plus

VP Marketing Resume Examples & Samples

Leads and develops an effective marketing team that articulates, packages, and helps deliver a compelling value proposition to drive successful market awareness, lead generation, and where appropriate, conversion, cross-sell, and retention
Partners with the various sales organizations to develop effective product collateral, presentations, customer case studies and digital content
Working with our marketing analytics team, develops convincing proof points that bring value to our members and differentiates us for our employers and plan sponsors
Develops separate plans and initiatives to effectively market several products and sell through multiple channels
Serve as a key partner to product teams to understand changing market and competitive dynamics for clear distinction in the communication of our product and services
Will effectively drive the Aetna brand strategy into the commercial lines of business
Lead and maintains effective relationships with peers across the enterprise to bring strategic value to our clients
Fosters sharing of best practices across marketing, product and sales teams
Business Client Mindset - Understands line of business strategy and goals and drives marketing campaigns to meet business objectives; possesses “client” mentality for lines of business with B2B and B2B2C and B2C goals
Segmentation and Targeting - Partners with analytics to develop segmentation and targeting strategies based on insights and data to drive consumer behavior
Brand - Maintains brand integrity and ensures the member experience aligns to Aetna’s brand strategy
B2B, B2B2C, and B2C Experience - Designs and maintains an omni-channel customer experience across all of our segments. Develops relevant content based on the customer’s context in their journey
Digital - Skilled in all digital channels; deep appreciation and understanding of marketing technology and digital analytics
Acquisition & Retention - Data and results-driven marketer; expert in best practices for B2B proof points; utilizing both digital and traditional direct channels
10 plus years of senior level experience in related industry marketing, with hands-on experience in running large-scale programs across channels and in support of a salesforce
Bachelor’s degree, MBA or related master’s degree is a plus but not required
Promotes a culture of proactive teamwork
Ability to lead strategic planning discussions
Ability to work collaboratively through various department and functions
Negotiation/influencing skills
Change management skills
Outstanding verbal and written communication skills, including formal presentations for all levels of management combined with strong collaboration/influencing abilities
Ideally this position is based in Wellesley MA. Would consider New York City, or Hartford, CT location but candidate would need to be in Wellesley 3 days a week and Hartford 1 day every other week as a requirement of employment. Willingness to travel required

VP, Marketing Management Resume Examples & Samples

Provides leadership and direction for multiple marketing disciplines for a team of 25+
Manages an organizational budget
Approves significant policies and procedures that will result in the achievement of organizational goals
Develops and implements functional and/or operational strategy
Decisions have a serious impact on overall success or failure on area of accountability and external stakeholders
Interacts with all levels of internal and/or external leaders
Influence senior level leaders regarding matters of significance
15+ years experience in related field, preferred

VP, Marketing Resume Examples & Samples

Contribute to the strategic planning process and understand the prioritization of sub-segments for both the United States and Canada
Work with strategy to develop appropriate sub-segmentation and appropriate competitive differentiation in markets which are somewhat commoditized
Work with Service Operations to assess current gaps between service priorities & Service Operations capabilities
Build and maintain the Regional Offer & Services portfolio, developing and refreshing as appropriate
Contribute to the analysis of data & knowledge collected or produced
Lead offer deployment in the region, and support the tracking and measuring of the offer performance
Set up, manage and develop team
Must come with both healthcare and marketing experience
Ability to establish and maintain rapport with clients and prospects and establish long-term relationships necessary for account retention, future sales, and the best interest of the organization
Skilled in identifying and implementing new business opportunities, including expanding the solution set with existing clients and selling new accounts
A strong leader, who can help people translate vision into practical, actionable, measurable and cost-effective approaches and tactics that make sense for the Region
The ability to manipulate, interpret, analyze, and explain financial information. This includes understanding financial data and accurately interpreting financial statements and reports, and identifying the key factors affecting the financial performance of the Region

VP Marketing, JAB / K&G Resume Examples & Samples

The position requires the ability to oversee marketing team activities for each brand, earning the confidence of and developing a strong working rapport with the internal Marketing Leadership team, to ensure the Go-To-Market (GTM) process delivers against the business and brand objectives within the approved budgets
Establish and build strong personal and working relationships with internal stakeholders, including Brand Presidents, Marketing Leadership, Merchandise, Store Ops, eCom, Customer Service and IT. The role is also the main contact and responsible for managing and maximizing the effectiveness of any strategic marketing partnerships
Responsible for leading seasonal hindsighting to provide a holistic review of past season’s campaign performance across channels in order to determine opportunities to improve future campaigns. Consults with CRM, as needed, to develop dashboards and reports that support campaign performance and insights. Includes working with any external agencies to help to define or refine brand positioning, conducting customer and market research competitive results and analysis to drive consumer relevance of the brand communication strategy
Consults with Brand Presidents, Buyers and Planners on seasonal merchandise presentations in order to understand business objectives, including specific trends, key initiatives, product revenue targets, availabilities and timing
Ensures that all strategic initiatives ‘work’ by contributing to the strategic process through campaign brief generation. Responsible for providing clear guidance to any external agencies and the internal Marketing team of the annual and seasonal marketing objectives and target customers. Aligns Brand Presidents to marketing objectives and campaign strategy
Responsible for leading external agency and/or internal creative team to translate each brand’s strategic territory to create campaign ideas and positioning strategies that supports the brand goals, creative platform, business objectives, brand objectives, campaign goals and promotional cadence. Provides ‘one-voice’ feedback during review process including gaining Brand President’s and EVP Marketing alignment and approval
Consults with Integrated Marketing team, as needed, to provide insights in support of developing focused channel strategies that align to business objectives and communication messaging strategies
Consults with Creative, as needed, to provide input on the development of creative style guide to match campaign objectives and to be approved by Brand Presidents
Accountable for working with Advertising Production to review resource needs to determine budget requirements in support of seasonal campaign executions
Consults with Integrated Marketing, as needed, in the development of work orders to answer questions regarding alignment to overall campaign objectives
Consults with Advertising Production, as needed, on budgetary or talent issues for photo and video shoots
Consults with Creative, as needed, to provide input on photo select approvals to be made by Brand Presidents
Accountable for monitoring brand standards and creative across all marketing channels, with input and approval from Brand Presidents
Determine and communicate ongoing and future business requirements, working with Marketing Leadership, Store Ops, Store Design, eCom, Customer Service, IT and Sales Training teams to establish marketing priorities to help enhance customer experience

VP Marketing Operations, SMB Team Resume Examples & Samples

Establishing our measurement and reporting system to enable a world-class, performance-driven marketing organization. This includes determining processes, tools, rhythms and dashboards to most effectively keep us focused on priorities while minimizing administrative overhead. This also includes determining means to measure our performance end to end across disparate data sources
Developing and driving our regional funding allocation approach in partnership with our finance team and regional marketing teams. Help us deliver a performance-based regional funding model based on targeted revenue performance, growth projections, and actual results
Establishing and managing our marketing investment models to maximize returns across regions, channels and products
Team building and employee management. Grow and empower the team responsible for the end-to-end management of marketing programs across all channels and touch points
Partnering with marketing teams (e.g., SMB Team product marketing leads and other SMB cross-functional teams) in the definition and documentation of campaign requirements within internal marketing resource management tools/systems
Supporting and consulting SMB product marketing leads on the technical requirements to design, deploy and automate strategic marketing initiatives (e.g. segmentation) that require close support from Marketing Operations
Keeping abreast of marketing technology and developments to ensure that tools are maximizing their contribution to our success. Help inform the development roadmap for the marketing technology infrastructure including marketing automation, demand gen tools, analytics, and website tools
Assembling and socializing business cases for required process changes and technology enhancements including configurations, enhancements, and plug-ins that can improve conversion rate and other key performance metrics
Maintaining a campaign calendar and direct the integrated marketing cadence. Oversight of marketing planning and budgeting process in coordination with team stakeholders
Managing key strategic projects that take place in support of strategic marketing efforts
Keen focus on details while simultaneously considering the bigger strategic intentions of the business in order to deliver focus to our activities
Outstanding business acumen and grasp of fundamental business concepts
Demonstrated success in marketing operations across cross-functional teams
Solid leadership skills, including driving impact and influence across teams
Exceptional communication skills and the ability to multitask and prioritize across multiple projects
Excellent understanding of CRM, marketing automation and management tools/systems
Outstanding organizational skills
Results-driven and able to motivate those around them
Focused on quality including delivering excellent services to the company and customers and delivering high quality of work to the CMO
Strong problem solving, organization and attention to details. Strong analytical skills
Creative and resourceful problem-solving skills
12+ years marketing and/or operations experience with at least 7 years people management experience
Strong track record of results working in a complex, matrixed environment

Tristar Division, VP Marketing Resume Examples & Samples

Requires a minimum of ten (10) years of progressive marketing leadership experience
Minimum five (5) years of digital experience
Previous multi-site marketing experience preferred
Broad marketing & digital leadership experience in multiple environments
Experience working in regional teams in large corporations
Experience navigating complex, matrixed organizations

VP Marketing, Psoriasis Resume Examples & Samples

Undertake category, brand and competitive assessment to optimize brand strategy and execution
Assess and prioritize key brand initiatives in an environment of rapid change
Partner with cross functional teams to develop, align on and execute brand strategy
Develop and successfully execute personal and non-personal tactics supporting brand strategy
Effectively partner with sales force to execute key tactics
Build KOL relationships
Facilitate strategic communications for the brand
BA/BS in relevant discipline required; MBA strongly preferred
10+ years of proven experience in US pharma marketing and sales; dermatology experience preferred
Strong interpersonal/team building skills with ability to motivate cross functional teams
Ability to think strategically and execute effectively, plan proactively vs. reactively

VP-marketing Resume Examples & Samples

Introduce innovative, including account based marketing (ABM) programs and communications to build trust in the market and drive demand for FICOs solutions and services, particularly for enterprise-level software agreements
Design and execute campaigns to drive customer engagement and incremental bookings and revenue
Strategically build the Demand plan for the company across the Globe including ABM, lead gen campaigns, executive engagement programs, marketing automation programs like nurture tracks
Own marketing sourced pipeline and booking targets
Develop integrated, multi-touch marketing activation plans to advance prospects trough sales cycle
Manage to annual regional marketing budget
Build and maintain partnership with EMEA Sales leadership team and lead the relationship with in-country Sales teams
Lead and develop the marketing teams based in EMEA
Develop strategy for participating in industry conferences and trade shows, e.g., identify highest impact venues and optimal format including involvement of founders. Ensure efforts drive significant lead generation and maximize ROI
Make introductions for Sales leadership with major customer prospects at the highest levels of the organization
Develop ongoing relationships with key customer accounts, academic institutions, other industry leaders, and regulatory authorities as needed
Manage content related to customer sales and prioritize interactions to generate increasing awareness and demand for FICO’s solutions and services
Perform as a dedicated team player capable of operating effectively with a minimum of direction and enjoy significant operational interaction with senior corporate executives
Identify growth opportunities for FICO within the context of our fiscal sales plan and multi-year Regional strategy
Deep knowledge of complex selling environments in the B2B technology world and what it takes to build both brand and product awareness and pipeline
Proven track record of developing world class marketing teams in a growth environment
Maturity and skill in working with senior executives, customers, and sales teams to align on goals and work through business challenges
Creative skills in both communications and problem solving
Expert in using metrics and marketing performance measurement and how these are critical to optimize results and ROI in a corporate marketing environment
Excellent collaboration, interpersonal and team management skills
High-energy, can-do attitude; comfortable working in a high-performance, entrepreneurial, open-door environment
Knowledge and experience in building demand marketing plans
Demonstration of excellent verbal, written communication and presentation skills required
Bachelor’s degree, preferably in a marketing or related field
Master’s degree or MBA is strongly preferred

VP Marketing Resume Examples & Samples

Developing and driving key strategies to accomplish the operating plan, brand objectives and support growth across the business
Building and overseeing the execution of plans required for successful implementation of specific brand programs
Identifying, leading and/or supporting the cross-functional efforts required for successful implementation of specific brand programs
Influencing the field marketing/activation aspects for the brand, including local marketing and guest experience
Overseeing the day-to-day aspects of key partner relationships related to specific brand programs
Analyzing specific brand program performance/results relative to plans and stated objectives
Directing and leading all Brand program planning and budgeting
Integrating Internal and External brand strategies and initiatives into a cohesive annual marketing plan/calendar
Building support for key brand initiatives through effective communication with the leadership team, franchisees and internal/external groups
Participating in annual operating plan development and revenue forecasting
Mentoring and developing team members for increasing levels of responsibility and career aspirations
Education of internal partners to ensure brand health
Partnership with L&D, HR to strengthen the intersection of Culture and Brand
Creative and Cognitive Horsepower
Financial Acumen.Prior responsibility managing a budget and demonstrating a disciplined approach to analyzing, presenting, and taking ownership of results and return on investment. Relevant experience balancing both the strategic and tactical challenges of meeting financial goals
Passion for People. Displays a genuine interest for people, builds relationships and sees the good in people. Has a positive personality and thinks of others before him or herself
Executive Presence.Reputation for excellence as a leader within their industry. Has the ability to provide clear direction; sets and monitors high standards of excellence; rewards people based on performance. A strong collaborator who combines listening, coaching and agile learning capabilities
Strategic Thinking.Sees patterns and relationships in information and events; applies past experience to current situations; clarifies and simplifies complex information; sees trends and possibilities that lead to new business opportunities. Couples strategic thinking with a willingness and enthusiasm to engage in hands-on activities
Consensus Builder.Proven expertise in building consensus and positively influencing marketing initiatives within an environment that includes very diverse stakeholders. Must be able to leverage relationships make decisions consistent with brand strategy
Self-Directed - For self and others, sets clear, measurable objectives; continuously looks for ways to improve performance; works to achieve stretch goals; invests and takes appropriate risks while evaluating the potential return. Self-starter with high energy and focus on leading the category
Effective Communicator– Listens proactively; sells ideas collaboratively, using logical, data driven arguments. Excellent verbal, presentation and written communication skills. Communicates with honesty, directness and candor; words and actions are aligned with Jamba Juice values; actively seeks and incorporates feedback for self and others; speaks up and acts on values
10-12 years of progressive professional experience in strategic marketing roles for lifestyle brands within the dining or retail industries. Experience working intimately with an Operations-centric culture a plus
Demonstrated ability to build, develop, inspire and recognize diverse teams focused on marketing strategy development and execution. Works collaboratively with both internal and external stakeholders and actively participates as an integral, passionate and engaged member of the executive team
Proven ability to create, implement, and own strategic development of brand and marketing plans with the objective of growing a business and defining a category and brand. Proven experience in leading insights work to identify consumer needs, and subsequently in developing initiatives to address those needs
Willingness/desire to fight for what is best for the brand
Masters in Business Administration Degree with emphasis in Marketing preferred

VP Marketing Resume Examples & Samples

The incumbent will be responsible for driving cohesive marketing strategies, building and managing C-Suite relationships with key customers, and partnering with the SCG organization on the franchise contract strategies
Responsible to reach financial targets within specified budgets and timeframes
Directly contributes to the development of JJMC strategies and represents Canadian marketplace POV to shape global source company strategies
Partner closely with Field Sales leadership and critical internal stakeholders including Professional Education & Sales Training, & all support functions (Finance, IT, Supply Chain, HR) to ensure consistency in communication with the Sales force
Ensure applicable company compliance with all relevant country and regional requirements, company regulations, policies and procedures
Responsible for talent management and building critical (FUSE) marketing capabilities across the team
Translate vision into clear strategies to implement Provincial, Regional and Hospital Strategies to drive short and long –term growth targets
Creation and ongoing development of a high performing team/culture
Manage complex external joint venture partnerships as applicable
Member of JJMC Leadership Team; this position, along with the other franchise leader positions represents the voice of the clinical customer to the JJMC management board
A minimum of a Bachelor’s degree is required; an MBA is preferred
Healthcare sector commercial experience in Corporate Account Planning, Sales, Marketing, and Cross Functional/Cross Company teaming (ideally, will have Canadian healthcare system knowledge at Provincial and Regional Levels as it relates to the delivery of care, emerging funding models and health technology assessment)
Strength in marketing, developed through a minimum of 8 years of Marketing experience (such as brand marketing, strategic marketing, business development, and/or franchise development) is required
Demonstrated ability to lead and develop leaders and teams for high performance
Proven ability to develop interdependent partnerships across functions, business units, and geography to establish mutual beneficial objectives
Experience in developing and delivering innovation
Demonstrated ability to grow relationships over the long term
Proven ability to build a culture with relentless customer focus
Proven change leadership – demonstrated ability to lead change and shape transformational business strategy

VP, Marketing & Branding Resume Examples & Samples

News: NPR is an essential news source, with dozens of bureaus around the world
Radio Programs: NPR produces news, talk, music, and entertainment programs, including the premiere news magazines Morning Edition and All Things Considered, ranked No. 3 and No. 4 in overall nationwide radio ratings. NPR distributes programs produced by Member stations and independent producers under the NPR brand
Digital Services: NPR enthusiastically embraces digital media platforms and culture
Strategic marketing
Brand marketing
Organizational & results-focused management
Deep understanding of U.S. market
Led advertising campaigns
Work in a variety of sectors with a firm grasp of multi-unit business model
Digital marketing (including social)
Market & Consumer insights
Leadership: 15+ years professional marketing, production and/or brand experience, including 5 or more years of supervisory experience. Demonstrated leadership skills, including the ability to build teams, mentor and develop team members, and inspire performance that exceeds expectations with limited resources. Proven ability to make tough decisions and allocate resources efficiently
Collaboration and Influencing: Proven track record of working collaboratively as part of an experienced management team and effectively selling ideas to consumers, partners, and colleagues. Has an interpersonal style that blends decisiveness and diplomacy. Demonstrates ability to excel in a decentralized and geographically-dispersed environment. Fosters collaboration across the organization to establish a culture of enduring partnerships
Strategic Orientation: Challenges the status quo; creates, develops and implements new ideas, processes or products; leverages new concepts; is experimental and takes calculated risks. S/he will have proven experience leading growth initiatives and developing new audiences or market segments
Results Orientation: Demonstrates an action orientation toward identifying challenges, establishing priorities, and implementing viable solutions as well as fluidity at championing evolving priorities and direction for the organization

VP, Marketing, Frms Resume Examples & Samples

Develop and drive the strategic product marketing plan and budget to optimize the acquisition, expansion and retention of customers
Build, lead, develop and motivate a high performance team of results-focused product marketers
Support the documentation of product positioning and develop messaging and offers that differentiate FRMS products in the market
Understand and document user personas and the buyer journey; create and map high value content accordingly
Plan and execute targeted demand generation programs and events leveraging modern marketing techniques to 1) build a robust and high quality pipeline that converts to sales, and 2) to nurture suspects
Partner closely with product management to maximize launch potential, optimize market opportunity and bolster Fiserv thought leadership through presentations, white papers, blog posts, speaking engagements, industry analyst relationships, etc
Tightly align with sales (SEs, sales enablement, inside sales) to provide quality launch kits, collateral and presentations, and campaign collaboration, communication and reporting
Partner with Global Brand to represent Fiserv across all product marketing efforts in accordance with Fiserv brand standards
Partner with Fiserv enterprise channel managers to utilize marketing channels according to enterprise standards and drive results according to best practices (i.e. master inbound marketing and ensure Fiserv is “found first” when a prospect has a need for FRMS solutions via web, SEO, SEM, social & traditional media, etc.)
Monitor and communicate customer and competitive market insights and trends
Partner with Account Management to ensure sufficient referrals, references and case studies to strengthen market credibility
Contribute innovative ideas and support channel marketing efforts
Utilize and contribute to the build-out of enterprise standards and tools, partnering with other Fiserv businesses to automate the tracking and measurement of program effectiveness for continuous enterprise improvement
In partnership with BU president, establish a vibrant and consistent internal communications program to inform, educate and motivate FRMS associates and strengthen engagement
VP Marketing is responsible for: FRMS product marketing; inbound/outbound demand generation; content development – for all marketing channels, referencing use case development and product/solution positioning; industry analyst relationships; product marketing – with headcount dedicated to product groups; market research in coordination with Global Brand Market Research team; competitive analysis - including win/loss program mgt.; field marketing – dotted line sharing with geo ROW managers
15+ years of marketing leadership experience
Significant experience in content, digital and product marketing and demand/pipeline generation
Extensive B2B software product marketing expertise
Bachelor’s in business or marketing; Master’s degree a plus
Willingness to travel up to 25%; greater, if not based in Alpharetta
Excellent people and management skills to interact with associates, colleagues and cross-functional teams, and third parties
Pragmatic Marketing certification preferred; knowledge of the Pragmatic Marketing framework required

VP, Marketing Resume Examples & Samples

Develop opportunities to showcase and enhance the brand message through events, editorial and more. Manage brand event planning and implementation
Create, manage, coordinate and execute all marketing strategies and implement tactical plans that meet and exceed company expectations
10+ years of media or consumer marketing experience, including brand strategy, large scale promotions, loyalty, online media and marketing, OTT video, social marketing, direct marketing and/or customer relationship management
Strong understanding of the Fandango brand, movie-going trends, the digital marketplace and how they all inter-relate
Significant experience in all aspects of online audience development, including online advertising, online contests and promotions, social media marketing and newsletter marketing
Current expertise with latest technologies and trends including social viral marketing techniques, mobile marketing, etc…
Strategic thinker who can also execute
Highly creative and innovative approach to solving business problems
Strong decision-making skills, with a focus on results. Ability to organize, set priorities and juggle numerous projects at once
Strong verbal and written communication skills with exceptional project management and presentation skills. Ability to translate highly technical information into layperson terms
Ability to work under deadline pressures and with minimal supervision
Proven record of strong initiative & ownership of tasks and quality deliverables
Strong ability to work independently as well as collaboratively in a fast-paced, ever-changing environment
Bachelor's degree in Marketing, Communications or related field
Brand, Commerce, Mobile and Social marketing experience
MBA from a top program strongly preferred

Associate VP Marketing Resume Examples & Samples

Implement brand identity guidelines for the NBA, D-Leagueand the WNBA
Strong expertise in Branding
At least 10+ years in the Communications industry (agencies, consulting or clients)

VP Marketing Resume Examples & Samples

Create vision for NAGP’s marking and positioning strategies, gain buy-in from Commercial teams to influence the business agenda, and develop strategic actions plans to meet business goals and objectives
Develop cross-functional network across NAGP and other IST organizations to advance branding/marketing agenda
Drive CRM and competitor intelligence agenda within NAGP and with IST peers
Lead customer excellence program, including adoption of new technologies to improve interface/efficiencies
Lead and set direction of B2B branding/marketing campaign for North American marketing & trading businesses, while coordinating with global initiatives
Lead a team of four professionals, applying leadership and management skills to motivate team, develop and improve capability, and enhance productivity
Track record of delivering B2B branding/marketing programs
Experience in and understanding of energy marketing and trading business (natural gas, power, natural gas liquids)
Prior experience leading people
Deep technical marketing expertise, competitor intelligence and customer segmentation experience
Demonstrated ability to create cross-functional network and leverage it to influence business agenda
Track record in project management or change management, related to marketing initiatives and customer experience
Strong communications skills, with ability to translate marketing theory into practical business application
Familiarity with CRM systems, Microsoft Office suite of tools, customer portal technologies and database management
Strong analytical skills, attention to detail and organizational management

VP Marketing Resume Examples & Samples

The VP Marketing role in BP’s marketing & trading business, North America Gas & Power (NAGP), is responsible for leading all facets of the business’ external branding/marketing plan and customer excellence program. This includes defining a vision for the next phase of the program and energizing a team of professionals to achieve this goal
NAGP has evolved from a business focused on gas & power to a unique, cross-commodity model that spans global energy markets. We are the largest natural gas marketer in North America, with deep physical expertise across all regions, optimizing assets for producers and consumers alike from Western Canada to Southeast U.S. and into Mexico. We have a robust power offer, serving retail energy providers, generators and private equity firms, among others. We have an expanding global natural gas liquids business with a presence in London and Singapore; and we are a registered swap dealer under Dodd-Frank, offering risk management solutions to our customers around the world
In addition to advancing NAGP’s broad marketing agenda, the VP Marketing will lead the development of robust marketing and trading branding/messages for the North America region, incorporating key aspects of the oil and products supply and trading business led out of Chicago as well as environmental products
Finally, BP’s global marketing and trading business, Integrated Supply and Trading (IST), has six businesses around the world focused on delivering physical and financial solutions to our customers. The VP Marketing will engage with peers across all offices to share best practices and advance the broader IST branding/customer excellence agenda
Related Master’s degree would be added benefit

100

VP, Marketing Resume Examples & Samples

College degree (4-year). Advance degree preferred
7-10 years of related work experience with a proven track-record showing measurable success
Experience in marketing cycling, running, triathlon and other mass participation events
Working knowledge of digital marketing and audience engagement via digital, social and mobile
Must be able to drive both the vision and execution of all elements of marketing plans
Active user and expertise in social media (Facebook, Instagram, etc.), mobile apps/devices and emerging social networks
Strong media buying experience
Verbal and written communication skills
Superior organizational and administrative skills
Ability to work independently with little supervision, handle multiple tasks simultaneously, establish priorities, meet deadlines, and solve problems as they arise

101

VP, Marketing Resume Examples & Samples

Reviews business performance against the budget regularly, and recommends action to extend a favorable situation or to improve an unfavorable one
Controls all A&P expenses through approved procedures and systems
Follows up to ensure budgeted expenses give the maximum return on investment, and are not exceeded
BS in Sales/Marketing or Business related field, MBA preferred Pharmaceutical industry experience
Experience managing multiple brands

102

VP, Marketing Dallas Wings Resume Examples & Samples

Provide leadership and support to all departments to deliver value and integrate a consistent marketing message through all external forms of communication including web site, game operations, new and traditional media, ticket holder and sponsor communication, graphics, press releases, etc
Oversee all interactive marketing including website, direct marketing, social, database management, research and analytics. He/she will develop a comprehensive interactive marketing strategy to assist the organization’s revenue generation efforts in ticket sales and corporate partnerships
Ensure ROI and revenue tracking of across all direct marketing channels
Manage and coordinate efforts of PR team and external PR firm to maximize sales, promotional, and branding opportunities as well as manage trade inventory
Partner with the Director of Marketing to serve as day to day brand managers for the organization. Includes stewardship of brand guidelines within marketing departments as well as counseling other departments on branding questions
Experience setting and managing budgets
Ability to engage in short-term and long-term forecasting and manage the impact on the department budget
Experience aligning staff members with business goals and objectives
Ability to oversee the hiring, performance management, succession planning and termination processes
Significant experience presenting and communicating to staff, fans, clients, customers etc
Ability to work flexible hours including regular office hours, nights, weekends and holidays
10+ years working in Marketing/Advertising field. Professional sports industry experience strongly preferred
Ability to motivate in a team-oriented, collaborative environment
Ability to develop and nurture strong and diverse community relationships

103

VP-marketing Synergy Resume Examples & Samples

A minimum of 12 years overall work experience
A leadership role within a media/entertainment company focusing on relationship management and/or marketing partnerships
Track record building and leveraging relationships within a large organization to cross-promote/market content or entertainment products
Strong ability to think strategically and creatively to drive the development of innovative marketing initiatives
Proactive approach to problem solving and an ability to manage the agendas/goals of multiple stakeholders
Outstanding ability to manage multiple priorities while delivering high level results
Strong analytical skills, business planning, and project management skills
Collaborative approach, along with keen negotiating skills, in solving business issues
Demonstrated ability to build strong relationships with business leaders and colleagues
Proven ability for strategic and cross- functional leadership of key initiatives
Strong presentation skills, with written and verbal communication skills being essential
Ability to be pro-active and make timely decisions, even in difficult situations or circumstances
Experience leading and/or managing synergy efforts at a complex media company
Strong background in communications or account management
Wide-ranging professional network within the Media industry
Strong knowledge of ABC Television Network programming along with broader awareness of the competitive content/programming landscape

104

Senior VP, Marketing & Advertising Resume Examples & Samples

Act as thought-leader and change agent for the national brand to include: marketing and advertising strategy; external communications; public and industry relations and policy; media relations; product campaigns, and marketing metrics
Direct resources to ensure the development and execution of plans, programs and strategies that promote expansion of Navy Federal's products/services, increase membership and stimulate net income
Advocate strategic changes that drive the achievement of corporate goals and objectives and effectively adapt marketing and product positioning strategies to meet changing market conditions
Develop marketing plans and pricing/product packaging recommendations for increased market penetration, based on market research, data modeling and data mining outputs
Establish marketing goals to ensure share of market and profitability of products/services, including appropriate use of channels, with particular focus on optimizing online channel use
Direct the utilization of critical market and competitive research to segment and define target markets, refine and improve the product value proposition and implement the best market-penetration strategy
Oversee preparation of recommendations and works with Senior Management and key stakeholders to amend, as necessary, and implement recommendations
Ensure best practices in traditional and digital marketing including, online media, social media, email, website optimization, print, and direct mail
Direct the creation/production of inspiring design, content, and campaigns that build the brand and drives member behavior
Interpret and ensure application of research and market dynamics for use in optimizing strategy and/or gaining efficiencies and developing new programs to best meet key business objectives
Provide forward thinking technical expertise in current and emerging technologies, trends and practices
Cultivate and manage external agencies and relationships with marketing services
Plan, direct and lead divisional operations
Develop policies and procedures, goals, priorities and prepares division annual financial plan submission
Oversee recruiting , performance evaluations and counseling, developing staff
Ensure retention of intellectual assets by growing critical skills needs through additional education and mentoring staff
Manage merit pay in accordance with specific objectives and guidelines
Bachelor’s degree in Marketing, Business Administration, Finance or the equivalent combination of training, education, and experience
Experience developing high level consumer brand marketing in line with the strategic vision of the organization
Extensive marketing experience with a focus on managing national media strategies, identifying and leveraging emerging market trends
Significant experience working with a variety of traditional and modern marketing and communications functions including: branding and messaging to different target audiences
Advanced knowledge of all aspects of email marketing, online advertising, and working with the press and other related media outlets
Extensive experience demonstrating thought-leadership, initiative-taking, decision-making and creativity solving business problems
Advanced skill influencing and guiding strategic thinking
Advanced skill interpreting and synthesizing large amounts of information
Advanced skill presenting findings, conclusions, alternatives and information clearly and concisely
Significant experience working with all levels of staff, management, stakeholders, vendors
Desired: Master’s degree in Business Administration, Finance or other related field
Desired: Advanced knowledge of Navy Federal's functions, philosophy, operations and organizational objectives

105

VP, Marketing Resume Examples & Samples

Champion and drive the shared vision and language for the brand’s mission, for external communication and internal culture building
Drive stable, long-term user growth in the US across Foursquare Swarm and Foursquare City Guide apps through ROI-friendly acquisition marketing and smart retention programs
Lead the build out of innovative, scrappy integrated marketing campaigns to push across all consumer channels for increased brand awareness and positive brand sentiment
Cultivate our strong SuperUser, Insider, content provider communities through innovative engagement strategies and optimized Customer Support
Collaborate with the VP of B2B Marketing on strategy and execution of the Enterprise website optimization, client CRM, PR, content marketing, and digital marketing expertise for lead gen to our B2B products
7+ years experience in a Marketing leadership capacity
Solid track record of creating, motivating and developing high-performance teams
Strong knowledge of mobile industries and best practices in content marketing, social and viral marketing, paid download channels, and related ‘growth hacking’ approaches
Good instincts to drive both branding creative and quantitative acquisition modes
Experience developing a brand architecture for a company with multiple lines of business and products, whether a start-up or larger entity
A true team player with unquestionable integrity and unwillingness to settle for anything less than excellence
Bachelor's, Master's, MBA degrees in Marketing or related field

106

VP Marketing Analytics Resume Examples & Samples

Oversee a team that provides marketing strategy insights and recommendations to optimize the acquisition and retention of customers
Partner with casino and direct marketing departments to analyze and inform player reinvestment strategies and return on reinvestment
Collaborate with the loyalty marketing department to understand trends in membership and behaviors, including identifying effectiveness of program to various market segments
Develop methodology to measure and improve the effectiveness of media spend across multiple touchpoints, brands and business units through the implementation and governance around attribution
Work with eCommerce team to identify trends and insights impacting website conversion
Collaborate with Digital Marketing and Business Intelligence to establish and prioritize data collection needs and consumption methods required for big data analytics across customer databases, cloud solutions, etc
Build rapport with business area leads to understand their business problems and analytical needs
Communicate and review findings with business partners and senior leadership
Demonstrate and foster an environment that promotes a high performing team and is focused on our values of leadership, mutual respect, engagement, self-led skills development and can-do attitude
Define and set standards with EA and across business areas
Facilitate learning and skills development opportunities across the EA team
Network externally to seek innovation
Strategically identify other synergies and opportunities within the organization, including inter-department collaborations, outside of current team scope where opportunity for high-impact exists
Other job-related duties as requested
Supervises up to 9 Directors, Data Scientists, Senior Analysts and Analyst direct reports
12+ years of experience in Marketing Analytics with expertise in digital marketing, loyalty programs and direct marketing
Minimum of a Bachelor’s Degree in marketing, mathematics or related field
Strong leadership skills - ability to foster a high performing, engaged team of professionals focused on driving value for the department and MGM as a whole
Knowledge of data structures, systems and BI tools related to marketing data management
Strategic view and ability to execute on quality data enabling EA and business goals
Visible, credible, and respected within EA and our property and corporate partners
Able to use influence to ensure involvement and alignment

107

VP Marketing Analytics Resume Examples & Samples

Perform other job related duties as requested
Bachelor’s Degree in Marketing, Applied Mathematics, Industrial Engineering or related field
At least 12 years of experience in Marketing Analytics with expertise in digital marketing, loyalty programs and direct marketing

108

VP, Marketing Resume Examples & Samples

Bachelor’s degree and 15+ years’ experience required; experience in Beauty preferred
Passion for and experience of operating in a business model where protecting brand equity and education is at its core, to gain market share
Retail (including FSS) and wholesale expertise
Demonstrated ability to develop creative, challenging, informative and effective methods to deliver business management, sales and training information

109

San Antonio Division VP Marketing Resume Examples & Samples

Develops and leads high performing team of system and facility level marketing professionals responsible for primary leadership and direction of marketing opportunities, ensuring collaboration with Public Relations, Communications, Provider Relationship Management, Physician Services Group, CRM, IT, Operations, Finance, Hospital Leadership, and Corporate Affairs
Acts as thought leader for MHS marketing initiatives through collaboration with division leaders to identify areas of opportunity and differentiation and establishes deep, effective partnerships with facility and division senior leadership to serve as primary lead identifying risks and to collect & distribute information for division-wide decision-making
Provides strategic leadership to drive best-in-class marketing plans for division including establishing and managing budget with measurable ROI; tracks initiatives to hospital volumes and budget; formulates and executes annual marketing plan with a focus on increasing market share and revenue
Oversight of brand building efforts based on approved graphic standards and style guides; development of communications and marketing materials (advertising, digital media, etc.) that support the marketing strategy objectives; leverages cutting edge marketing, social media, digital/e-commerce technologies and trends; and continually evaluates and adjusts strategies to stay ahead of changing digital markets across multiple platforms
Proactively monitors the market dynamics including competitive activity, consumer and technology trends and other influences to appropriately share and/or adjust plans, budget or priorities, as warranted and is accountable for outcomes of strategies
Supports the mission and vision of the Methodist Healthcare System. Understands and is committed to helping the Methodist Healthcare System and its associated facilities achieve its goals
Must learn and comply with System and facility safety policies and rules; must use appropriate safety equipment and procedures at all times; must immediately report all unsafe conditions to supervisors; must be familiar with all safety features of equipment, tools or materials encompassed by job duties; and must check with supervisors (prior to job performance) if there is a question as to the safe procedure to be used for any job function
Adheres to the MHS Code of Conduct and demonstrates ethical behavior as expected by our patients, colleagues and the community. Understands the personal obligation to report any activity that appears to violate applicable laws, rules regulations or the Code of Conduct itself
Researches and identifies external marketing and advertising resources and oversees and assists with events that promote division and hospital initiatives
Reviews for approval all division invoices related to marketing, market research, and communications; and gathers and prepares monthly reports on all division marketing activities to ensure collection of pertinent research and report findings to support profitable program/service line development
Completes other duties as assigned
Accountability Acknowledging and assuming the responsibility for my actions and decisions for my role in helping MHS become exceptional
Respect Treat others how we would want to be treated through a servant’s heart
Excellence Meeting the needs and exceeding expectations of our colleagues, our partners, and internal and external customers through continuous improvement
Complete understanding of job responsibilities, and adherence to all Methodist Healthcare policies and procedures
Education: Bachelor’s Degree in Business, Marketing, or health-related field
Experience: 10 years progressive, broad marketing leadership experience with a minimum of 5 years, digital experience and a strong track record of delivering tangible results working with regional teams in complex, matrixed corporations
Employee completes initial and ongoing training and competencies as defined by service

110

VP, Marketing Nivea, Eucerin & Elastoplast Resume Examples & Samples

Marketing degree
Advances business degree desirable
12-15 years of progressive marketing experience in Canadian market across all provinces
Strong knowledge and experience of local Canadian CPG environment
In-depth knowledge of media, social and PR channels
Global brands experience
Well-developed business acumen
Bilingual (English & French)
Ability to plan and manage at both strategic and operational level
Ability to communicate and influence people of diverse background
Ability to work well in a matrixed environment (Functionally as well as between Canada, USA & Global)

111

VP Marketing Operations Resume Examples & Samples

Support the marketing organization with high quality, on-time, efficient delivery of targeted campaign lists, email production, and promotions
Establish and execute against marketing technology roadmap, in order to improve marketing capabilities and deliver measurable process efficiencies and improvements
Execute Operational Communications as required by regulations Drive improvements to the customer experience
Lead team of 15 employees across multiple geographies
Oversee Marketing’s risk management program
Manage relationships with key vendors
Represent Marketing data needs in corporate business intelligence initiative

112

VP Marketing Resume Examples & Samples

Create, implement, and measure the success of marketing programs
Develop and manage media plan and budget, striving to maximize results with optimal spend
Lead editorial direction, design, production and distribution of all marketing materials
Develop and drive key strategies to accomplish the operating plan, brand objectives and support growth across the business
Build and oversee the execution of plans required for successful implementation of specific brand programs
Identify, lead and/or support the cross-functional efforts required for successful implementation of specific brand programs
Influence the field marketing/activation aspects for the brand, including local marketing and guest experience
Oversee the day-to-day aspects of key partner relationships related to specific brand programs
Analyze specific brand program performance/results relative to plans and stated objectives
Direct and lead all Brand program planning and budgeting
Integrate internal and external brand strategies and initiatives into a cohesive annual marketing plan/calendar
Build support for key brand initiatives through effective communication with the leadership team and internal/external groups
Participate in weekly, quarterly and annual operating plan meetings to drive results and revenue forecasting
Partner with the executive leadership team to strengthen the intersection of Culture and Brand
Financial Acumen. Prior responsibility managing a budget and demonstrating a disciplined approach to analyzing, presenting, and taking ownership of results and return on investment. Relevant experience balancing both the strategic and tactical challenges of meeting financial goals
Passion for People. Displays a genuine interest and care for people, builds relationships and sees the good in people. Has a positive personality and thinks of others before him or herself
Executive Presence. Reputation for excellence and has the ability to provide clear direction; sets and monitors high standards of excellence; relishes being rewarded based on performance. A strong collaborator who combines listening, coaching and agile learning capabilities
Strategic Thinking. Sees patterns and relationships in information and events; applies past experience to current situations; clarifies and simplifies complex information; sees trends and possibilities that lead to new business opportunities. Couples strategic thinking with a willingness and enthusiasm to engage in hands-on activities
Consensus Builder. Proven expertise in building consensus and positively influencing marketing initiatives within an environment that includes very diverse stakeholders. Must be able to leverage relationships make decisions consistent with brand strategy
Self-Directed. Sets clear, measurable objectives; continuously looks for ways to improve performance; works to achieve stretch goals; invests and takes appropriate risks while evaluating the potential return. Self-starter with high energy and focus on being great and the best
Effective Communicator. Listens proactively; sells ideas collaboratively, using logical, data driven arguments. Excellent verbal, presentation and written communication skills. Communicates with honesty, directness and candor; words and actions are aligned with Rize Nation values; actively seeks and incorporates feedback for self and others; speaks up and acts on values
10+ years of progressive professional experience in strategic marketing roles, with at least 3 years in a leadership role, for lifestyle brands within the dining or retail industries
Experience working intimately with a fast growing multi-unit operations-centric culture a plus
Works collaboratively with both internal and external stakeholders and actively participates as an integral, passionate and engaged member of the executive team
Thorough knowledge of and work within all aspects of brand advertising, digital, social, video, content development, mobile, app development, and CRM / loyalty
Passion for customer data analytics and lifetime customer value
Built or reinvigorated a brand, especially branding a service
Exceptional written and verbal communication skills, with a keen eye for good design
Proven ability to identify, initiate, and lead multiple simultaneous projects
Product and menu development through consumer insight experience is a plus
Masters in Business Administration (MBA) degree with marketing emphasis preferred

113

VP Marketing Resume Examples & Samples

Bachelor’s degree (MBA preferred) in Marketing, Business or related field
At least 15 years of progressive leadership experience in product marketing, brand marketing and marketing intelligence/analytics
B2B and B2C marketing experience preferred within multi-industrial or white goods organizations
Demonstrated ability to successfully influence leadership behaviors to achieve business results
Demonstrated experience serving as a change agent
Experience building and leading a marketing analytics function
Ability to navigate in a complex, global organization
International experience, particularly with regard to markets in China, Latin America, the Middle East and Europe
A demonstrated track record of building world-class teams through both recruitment and executive development

114

Group VP, Marketing, Demand Generation Resume Examples & Samples

Work closely with senior directors / associate VPs to develop a comprehensive demand generation strategy for the business across segments
Guide team to build and manage best-in-class demand generation programs – using the right mix of inbound, broad-based, account-based, and paid media strategies – to optimize lead-to-opportunity-to-deal funnel and drive pipeline for the business
Set guidance and direction for our adoption and cross-sell marketing teams to maximize customer lifetime value
Set guidance and direction for our head of online marketing and team to maximize effectiveness of digital advertising spend
Tradeshows and events: Set guidance for major tradeshows and events that Marketo sponsors and participates in
Set guidance and direction for our head of social marketing and team to amplify our social marketing efforts and closely measure effectiveness
Provide strategic direction, inspiration, and mentorship to senior leaders of the commercial, enterprise, social, and online marketing teams
Serve as one of the top thought-leaders in the company – showcase Marketo’s best-in-class digital marketing techniques with media, prospects, and customers
Strongly collaborate with sales to ensure alignment on program strategy, execution, and key KPIs
Partner marketing: Align with partner/business development team on the strategy and set guidance for co-marketing with strategic partners to source and influence pipeline
Drive strong alignment with marketing operations on key metrics, including marketing performance, measurement, process definition, and marketing systems and data
Develop and optimize a multi-million dollar marketing budget to generate the best returns
Effectively collaborate with other members of the marketing executive team to develop and retain talent and support a vibrant “One Team” marketing culture

115

VP, Marketing Resume Examples & Samples

This position requires a leader with an insatiable thirst for design and culture and can provide a strong appreciation for modern design to the CB2 Brand, while inspiring trust and respect through ethical and honest behavior; using ethical considerations to guide decisions; placing ethical behavior above personal gain; and maintaining confidentiality
Minimum 15 years of relevant business experience as a senior marketer leading a consumer-driven organization
Experience managing effective marketing programs in a fast-paced, multi-channel retail environment
Bachelor's degree in business or related field; MBA preferred
Strong organizational skills that support attention to details
Demonstration of strong leadership skills across various functions within the Brand Marketing function
Experience fostering the learning and development of others with appropriate levels of needs analysis, coaching and support
Proven track record of strong listening skills, strong verbal skills and strong written skills to communicate effectively and efficiently
Some travel expected

116

VP, Marketing Resume Examples & Samples

Be a creative visionary, driving progressive marketing campaigns and inspiring innovation across the team
Collaborate with and drive marketing efforts from other teams at UMe including social, CRM, radio and commercial
Manage the conception, communication and execution of consumer products and other marketing strategies
Build, maintain and assess external marketing partnerships
Account for project and campaign marketing budgets relating to UMe activity
Extensive experience in digital marketing, CRM, audience engagement and analytics
Advertising / media planning experience
Needs to be a creative but strategic marketer who is driven by innovation
Proven strong leadership skills

117

VP, Marketing Activation Resume Examples & Samples

Oversee a team of events, and activations experts to deliver break-through activation from concept through to execution
Generate disruptive new ideas on everything from industry events, to client experiences, to branded consumer-facing activations
As the leader for the Marketing Activation team, you will set best practices, manage performance and workflows, develop and optimize teams
As a thought leader and trusted expert you will act fast to demonstrate value
Collaborate with internal and external peers and partners to ensure that we unlock opportunity, revenue and speed

118

VP, Marketing Resume Examples & Samples

Along with Sales leadership, define and develop the short- and long-term strategic marketing plans of the assigned sales forces designed to deliver financial goals
Pursue opportunities for long-term impact. Lead multiple teams across multiple product divisions and sales teams to develop solutions and supporting marketing plans to address identified customer and sales needs. Integrate health economic principles, reimbursement guidelines, pricing strategies and rep deployment strategies
Develop a strategic and tactical marketing plan, informed by the Affordable Care Act, which uses the depth and breadth of Medline's product portfolio, clinical expertise and distribution capabilities to grow and retain prime vendor accounts
Explore new market growth opportunities and recommend new product/service ideas to divisions, product modifications/improvements based on marketing research, competitive insight, and Field Sales feedback
Develop and manage a sales incentive program that effectively leverages the strength of the sales force to meet or exceed sales and profit expectations and drives the strategic vision
Define message strategy, commercial insight and integrated communications plans for the acute care business portfolio. Link multiple portfolio messages to corporate messaging and ensure consistency and positioning across strategic and tactical elements of the marketing plan
Assess promotional options, develop budget and future impact of promotional decisions (ROI) and allocate resources appropriately for maximum impact
Frame and lead formal activities that garner feedback from customer advocacy groups in the context of overall strategic business objectives. Lead and cultivate KOLs, user groups and other acute care thought leadership forums. Develop strong strategic relationships with key customers and trade associations
Support Sales leadership in the communication strategy and plans at sales meetings both national and regional
Works with clinical leadership on the development of clinically focused programs and solutions that help enable the success of our customers and drive sales of supporting products
Develops and mentors staff through on-boarding, open communication, training and development opportunities and performance management processes; builds and maintains employee morale and motivation; ensures the team is appropriately staffed with required competencies
Bachelor’s Degree; MBA preferred
At least 10 years of marketing experience
At least 5 years of marketing management experience
Experience controlling and coordinating concurrent projects, competing priorities and critical deadlines
Experience developing strategic initiatives which align with business goals and budget
Experience directly managing people including hiring, developing, motivating, and directing people as they work
Marketing experience in the healthcare or a related industry preferred
Ability to travel up to 30% domestically

119

VP, Marketing Resume Examples & Samples

Lead a world-class marketing organization. Select, hire, structure, organize, train, motivate and develop staff to maximize their performance against assigned duties
Develop annual Marketing Strategy and execution plan, including: market analysis, go to market strategy, new product launches, demand generation, thought leadership and program execution
Clearly and effectively articulate the value proposition to drive sales enablement and maintain and create market awareness
Leverage current customer and industry market data to drive decision making for product positioning and messaging to differentiate from competitors
Define and implement scalable marketing strategies and processes based on customer segments (i.e., SMB and Enterprise) and buyer personas to drive market expansion and increase revenue
Drive the engagement with the GMs and Product Management VPs to establish a continuous feedback loop (encompassing market trends, customer needs, and competitive factors) to influence the product strategy, roadmap and pricing
Develop the strategy and execution plan to communicate the value proposition of the solutions portfolio to the sales team and develop the tools that support the selling process
Plan and execute new product launch activities using effective tools and techniques to maximize market penetration and sales impact. Partner with the sales organization to ensure they are properly informed about product details, messaging, sales tools, pricing and release schedules
Establish a robust demand generation program (i.e., email, display, SEM) as well as implement a lead nurturing and lead scoring strategy to drive customer acquisition
Create targeted and measurable drip campaigns and other content and communications strategies to build eminence and drive market awareness
Prioritize global marketing initiatives and customer segments that will maximize lead flow and revenue
Own the process to monitor expenses and P&L/ROI by project and product line, including budgets and interim financial reviews. Collaborate with executive team and financial leaders in completing and implementing annual budgets
Implement a mechanism to track ROI and establish measurable KPIs and milestones to continually evaluate performance against standards (i.e., ROI targets, customer acquisition rate, funnel conversion, percent of market, etc.)
Develop a detailed roadmap, dashboarding mechanism, and processes to regularly track marketing performance and revenue contribution
Ensure the right mechanisms (i.e., marketing technology/systems, processes, etc.) are in place to successfully execute against marketing strategies – including marketing automation
Promote a marketing culture that focuses on data and analytics to drive decision-making
Assess, evaluate and respond to industry and competitor trends and initiatives. Guide the collection of the marketing data of competitors/industry, organize the related marketing metrics and provide timely updates to the cross-functional management team
Manage ad/media, digital and social marketing channels to reach key market segments
Drive brand awareness and thought leadership across all businesses
Act as an expert on the market through sales insights, market research and competitive analysis
Develop product positioning and messaging that differentiates ACTIVE Network in the market
Be the expert on buyers, how they buy and their buying criteria
Thoroughly understand the competition and how our products can be differentiated

120

VP, Marketing & Innovation Resume Examples & Samples

Bachelor's Degree in related field required; MBA preferred (ideally from a top 20 program)
15-20 years professional experience demonstrating a consistent trajectory of role expansion and increasing levels of organizational impact; budgetary and P&L management experience a must (either sales or brand management)
Prefer a minimum of five years of wine industry or beverage alcohol experience in a marketing role; at least one experience across fine wine, spirits, or core wine desired; solid understanding of the three-tier distribution system
Proven desire and ability to think creatively coupled with strong analytical and problem solving skills
Excellent communication skills; very articulate, strong public speaking and writing skills, strong interpersonal skills, strong cross functional skills
Strong team player and proven ability to work and lead with overseas winery/clients
Proven experience managing, coaching, and developing a team
Cross-functional team Management with key internal groups including Creative Services, promotions, events, public relations, finance, sensory, and production (winemaking, bottling, vineyard management, etc.) as required
Excellent organizational, ability to prioritize, excellent project management skills, and solid financial acumen
Strong PC skills (Windows, Word, Excel, PowerPoint), syndicated database experience (IRI or Nielsen), custom database experience (use of our custom Epiphany database program)
Successful candidate will be a very motivated self-starter and be able to set a broad based team agenda with little guidance
Proven experience in consumer research and analytics as it applies to marketing communication development
Knowledge and proven leadership with Sales team and specific channel accounts in the US market

121

VP Marketing MGM Springfield Resume Examples & Samples

Development of strategic goals and marketing plans, strategic research and leadership for all areas overseen, including marketing, advertising, and property branding to support and align with the Company’s Strategic goals and objectives
Executes marketing strategies that ensure the targeted return on sales and maximum revenue for gaming operations. Coordinates all plans with applicable department leadership and the property operational units
Assesses the competitive marketplace concerning marketing strategies, programs, campaigns, and promotions and reacts to changing business, customer needs, and the competition. Provides development strategies based on data and feedback and integrates the ‘Voice of the Customer”
Oversee development of annual advertising plan including creative strategy, print and broadcast media in alignment with company goals
Direct the development and support web marketing strategies and to guide enhancements to company website to improve visual appeal, functionality and web performance metrics
Further develop, maintain and leverage property databases for targeted email, social media and SMS campaigns employing campaign management, customer profiling, message customization and predictive modeling
Ensures the integrity and effective measurement of all casino and hotel marketing programs. Executes processes that ensure quality control, cost measures, and other techniques for maximizing the effective delivery of customer service and profitability. Applies economic and accounting principles in the analysis and reporting financial data as it relates to Marketing programs
Develop and oversee execution the budget and P & L on a monthly basis for marketing/advertising department and marketing/advertising initiatives and programs
Acts as a liaison between multiple departments to ensure marketing projects and strategies are executed
Oversee Corporate and Property sponsorship activations from development through execution
Bachelor’s Degree in Business, Marketing, or a related field or equivalent work experience
Ten (10) marketing and/or operating experience in a resort casino environment including at least five (5) years’ experience in a leadership position with overall responsibility for profit and loss
A pro-active management style that looks beyond problems and current practices to develop solutions to maximize the success with all marketing/sales efforts
Must possess strong interpersonal skills to deal effectively with all internal and external contacts, represent the company at public functions, and make presentations in a formal business setting
Excellent organization, analytical and project management skills, with particular attention to quality in the management of multiple project assignments
Proficiency with general accounting principles to develop business plans, financial forecast, and analyze marketing programs
Ability to work in a fast-paced and somewhat stressful environment, maintaining physical stamina and proper mental attitude to deal effectively in a senior management role
Ability to maintain a professional, neat and well-groomed appearance, adhering to MGM National Harbor appearance standards

122

VP, Marketing Resume Examples & Samples

15+ years of marketing leadership experience in a large, global, enterprise class B2B software and/or cloud technology businesses. Experience marketing to complex, multi-buyer corporate structures involving finance, accounting, tax, procurement and legal teams
Strong experience building and executing marketing strategies and plans that contemplate and build preference within a complex ecosystem of global MNC customers, ERP players (Oracle, SAP, NetSuite, etc.) and system integrators/consultants (Big 4, regional, specialty). Marketing to key buying influences at the C decision maker and technology user levels
Experience around the financial, accounting and/or tax software solution market
Experience in end-to-end blend of go-to-market and segment/product/corporate positioning and high-results lead and demand generation. Demonstrated ability driving effective marketing strategy and campaigns for product introductions, launches, and upgrades
Global marketing experience with understanding of how to localize and develop early stage software application markets
A performance driven “manager-of-manager” experience within a large, integrated marketing organization encompassing strategy, research, marketing automation & demand generation, marketing communications, web, social and public relations
Excellent leadership and people management skills. Hands-on people and team developer and driver of organizational engagement and performance
Experience marketing to the financial and/or C-suite in large and mid-market corporations

123

VP, Marketing Resume Examples & Samples

Supervise Paid Search planning, implementation, monitoring, optimization, testing, analysis, forecasting and reporting
Drive search media campaigns, search engine shopping campaigns as well as Comparison Shopping Engines (CSE), and all Marketplaces (Amazon, Walmart, etc.) working in conjunction with our SEM agency
Mastery of leading ad industry tools & technologies (eg ad servers, DSPs & UIs, Google & YouTube, Tag Management, Affiliate platforms)
Proficient in Campaign Management and spending large monthly budgets while hitting pre-determined targets in CPA, ROI, A/S and micro-conversion optimization
Identify new sources of customer acquisition and profit via new partners new strategies and emerging channels
Manage a team of marketing managers

124

VP-marketing Resume Examples & Samples

Well-skilled and versed in Website, Reputation Management, Ad Placements and Social Media Management and Strategies
Experienced in new property development, lease-ups, acquisitions, and associated competitive and marketing plan development
College degree, in Property Management related field
At least 7 years of multi-family property management experience
Experience managing and supporting a team of marketing professionals
Experience supporting marketing, development, and lease-ups
Experience with social media and search engine optimization
Vast understanding of national branding initiatives
Operations experience preferred

125

VP, Marketing Resume Examples & Samples

Lead the team to craft, manage and execute all integrated multi-channel marketing strategies, initiatives, and communications
Develop deep understanding of the needs and wants of the Neiman Marcus customer in order to develop innovative marketing ideas to drive top line sales
Own the evolution of InCircle Loyalty program to deepen customer engagement with both store and online customers
Set brand strategy: Monitor competitive marketing activities, analyzes market trends/sales reports and is a thought leader in all areas of marketing and promotions to drive growth; create new targeted CRM and digital programs
Manage marketing and advertising budgets assuring effective spending and accountability for ROI initiatives; Manage promotional calendar and programs to meet growth and ROI goals
Partner with the VP, Media to drive digital engagement with Neiman Marcus brand and positively impact store traffic and customer acquisition
Partner with customer insight group to develop data driven merchandising and marketing/promotional strategies
Partner with Merchant team to drive vendor marketing support – leveraging co-op to effectively connect to our customers through direct mail, digital marketing and store events and experiences

126

VP, Marketing Resume Examples & Samples

Manage all aspects of marketing planning, budgeting, metrics and reporting
Develop Marketing business plans, strategic initiatives and communication programs that drive business results, and ensure the team is an indispensable internal business partner to all key constituents
Design and produce compelling marketing and sales collateral
Strategize and implement PR outreach in key commercial markets
Collaborate with the Product and Sales teams to identify key product differentiators and functionality selling points, target potential product improvements, and devise innovative strategies including segmentation, messaging, positioning, pricing, sales enablement, and launch plans
Utilize critical market research to segment and define target markets, and refine and improve marketing and sales plans
BA/BS degree, MBA preferred
5+ years of experience leading marketing in a B2B context
5+ years of experience, and proven success, developing integrated marketing campaigns based on data and tested, analyzed, and optimized to maximize response and conversion
Demonstrated ability to build consensus among disparate stakeholders while providing guidance and leadership
2+ years in K-12 education preferred but not strictly required

127

Business Leader / VP Marketing Resume Examples & Samples

20% Category Strategy –
Identify and realize business improvements to enhance mix and profitability
Ensure business improvements are driven from a robust market and field research agenda
Work with sales to identify opportunities to improve pricing and positioning within the market; implement with the help of sales leadership
Partner with logistics to evaluate and monitor product service levels; lead cross-functional team in driving improvement
Strategize and help implement channel specific strategies including retail, one-step, and two-step distribution; optimize with the help of sales and retail partners; review and participate in creative for these different channels
Evaluate overall financials for category and capitalize on opportunities for improvement; work with other functions to put these improvements in play
15% Product Management & Field Support -Ensure that product managers support, educate, and address needs of the sales force on a day to day basis
Oversee development of category educational initiatives for Sales (e.g., webinars, other tools)
Support sales by ensuring product management presentation at trade shows and local events, and work with Marketing Services and Strategic Marketing to develop strategy and execution of overall trade show and field presentation approach
Ensure Sales’ day to day questions and needs are addressed in a timely manner, identify root causes of issues and seek to address
Sustain relationships with sales leadership and maintain relationships with other members of the sales force to ensure that marketing best meets Sales needs
25% New Product Innovation –Lead and drive the overall product innovation agenda, including physical products that GAF manufactures, as well as digital products (e.g., apps) that are increasingly important to our customer base
Physical
Operational improvement initiatives (e.g., plant sourcing changes, product changes that enhance operational efficiency)
Financial questions and initiatives
IT/data/security initiatives
Code, regulatory, external influence
Legal and HR issues, questions, initiatives, requirements, claims process redesigns etc
20% Marketing Leadership - As a key member of the marketing Leadership Team, help ensure that GAF creates a world-class marketing organization by
Providing strategic direction for Marketing Residential team
Providing leadership and coaching to the Residential marketing team. Ensures that department is properly staffed with individuals who have the necessary training and tools
Driving cross-marketing efforts (e.g., residential marketing technology)
Collaborating on global solution development (e.g., working with colleagues at Icopal)
Supporting corporate development efforts, such as potential partnerships and acquisition development
Developing and implementing the annual marketing business plan and budget
Developing short and long-term marketing plan objectives and reviewing plans on a regular basis to track progress and revising work plans where needed to accommodate changing priorities
5% Organizational Development – Ensure that GAF’s solar, sustainability, and direct marketing efforts attract, retain, and develop the appropriate talent
Advanced strategic leadership and marketing program development skills
Strong influencing skills and action orientation, analytical problem solving, business acumen and proven leadership in influencing and motivating. Empathetic, Achieves Results, Driven, Takes Initiative
Excellent verbal, written and presentation communication skills to influence all levels of management with both internal and external stakeholders
Background in growing markets, through omni-channel strategies, while devising, planning and implementing best in class growth strategies, ideally also involving new product innovations
Clear understanding of B2B and preferably B2B2C multinational environments
Proven track record of success in meeting business revenue goals within a brand framework, structure of marketing organization, motivational tactics, and leading and working with marketing in a team environment
Possessing a focus on teamwork and cooperation. This decisive executive should be a good listener who can gain followership through transparency, high integrity and positive follow through
Master’s Degree in Marketing or Business Administration with concentration in Marketing or Sales
Minimum of 8-10 years related product and marketing management experience with progressive managerial responsibilities in a world class, team environment. (Preferably with a well regarded residential building or construction materials company or other technical industrial manufacturing organizations)

128

VP, Marketing Resume Examples & Samples

Define vision, mission, goals and strategy for each brand
Develop a global brand building and marketing plan that fits with the client/brand vision
Oversee the management of the product portfolio for each brand including product development, creative identity, style guides, etc
Work closely with artist and their management to develop merchandising strategies resulting in best revenue opportunities
Ownership of the brand’s P&L in a marketing driven organization
Work with sales and direct-to-consumer teams to develop integrated marketing campaigns around artists
Oversee development of creative materials for artist roster
Develop and execute non-traditional marketing campaigns around artist merchandise
Develop and test new product concepts
Monitor and analyze business metrics in order to optimize product line and maximize commercial opportunity
Work closely with production, sales and touring departments to develop product lines and ensure that artist
Ensure campaigns and strategies are executed to the highest standards globally
Ensure all materials are consistent with strategy, on time and within budget, legally compliant
Develop artist brand standards and usage guidelines
Oversee the development of existing and potential client presentation materials
Demonstrated capability driving brand growth and brand equity with smart and creative marketing plans
Experience working cross functionally to drive brand and product initiatives from concept to execution
Proven track record of consumer engagement planning, innovative thinking, program development and execution
A strategic approach to brand building programs
Overall leadership and management of brand growth through sound strategic thinking and excellence in execution
Awareness and interest in current fashion trends and styles
Interest in music, especially pop/urban/hip-hop
Knowledge of delivering memorable brand experiences, social media campaigns, advertising campaigns, media
Planning and brand tracking tools
Experience in multi-cultural marketing
Foster and develop a strong partnership with the client
7 + years of experience with brand planning and marketing support
Experience in managing innovation and new product development
Working in teams, experience coaching employees people and being coached
5+ years’ experience owning and tracking P&L and budget items with emphasis on ROI
Independent self-starter, flexible comfortable working in unstructured environment, and able to manage multiple Priorities effortlessly
Excellent communication skills verbal/writing, meetings and presentations
Team player with collaborative style and good listening skills

129

VP Marketing Resume Examples & Samples

Strong Product and Portfolio Management Expertise
Sound Marketing, digital and customer experience expertise
Deep understanding of the industry, consumer, and competitive dynamics
Profound understanding of consumer payments & financial products financial drivers and P&L
Experienced negotiator whom has already delivered win/win external partnerships
Experience of analyzing and interpreting data, analyzing performance of channels, campaigns and customer segments
Detail oriented individual with strong organizational skills
Strong strategic thinking leadership and innovation skill Drive Results and People Oriented
Effective at driving collaboration, influencing and working with cross-functional partners at all levels of the organization and across multiple business groups within American Express
Flexibility and ability to deal with ambiguity and rapid change
Fluent English -Spoken and written 100%

130

VP, Marketing Resume Examples & Samples

Develop a clear branding strategy for StockX
Guide our content strategy across multiple verticals into a cohesive brand experience
Be the brand ambassador and stewardship leader for the company
Work with customer acquisition, search and data teams on customer lifecycle segmentation and
Communication strategy
Create and execute a recurring schedule of campaigns to build our brand and create demand (We want fans!)
Create a retention strategy using personalization to drive loyalty, repeat visits and further engagement
Craft an innovative strategic marketing plan that leverages the assets of StockX (the customer database, celebrity investors, StockX TV, etc.)
Continuously explore alternative methods of creating awareness of StockX as the “Stock Market of Things” with new and existing customers
Contribute to the evolution of an outstanding mobile customer experience
Develop strategies to engage customers in other countries
Oversee the allocation of the marketing budget
Support consumer research on future growth areas for the business

131

VP, Marketing Resume Examples & Samples

Designing and executing a marketing communications strategy that supports ZapLabs’ long-term brand and business goals
Driving the continuous evolution of our website to support organizational goals
Marketing research for product marketing in the tech space to ensure best practices
Managing ZapLabs’ involvement in events including strategy and logistics
Developing and managing marketing budgets and forecasts
Managing the marketing roadmap
Traveling monthly to Realogy HQ and events
10 or more years of product marketing experience
5 or more years of management experience
Extensive experience in all forms of corporate and executive communication, messaging, and content development
Ability to engage in in-depth business and marketing-related discussions with senior executives
Detail-oriented, analytical and data-driven work ethic
Technology Acumen with demonstrated ability to build relationships
Ability to travel approximately 25% of the time

132

VP, Marketing Resume Examples & Samples

Develop and deliver strategic and operational plans to support business growth objectives based on sound analysis and judgment
Proactively identify, develop, and drive longer-term strategies and initiatives that will result in profitable growth
Creates and implements the vision and strategy for Insurance Services marketing and PR program with specific emphasis on digital marketing
Works collaboratively with multiple stakeholders in Insurance Services sales and Corporate Marketing to ensure alignment with key business objectives
Builds and leverages internal relationships to maximize opportunities for Insurance Services, including deeply integrating with core payroll referral partners
Defines the Key Performance Indicators to measure success and program ROI
Develops SEM and SEO strategies in line with ADP standards to drive economical client acquisition
Integrates latest technical and marketing tools to drive traffic and maximize sales conversions
Lead design of Insurance-related content, usability, visual aesthetics and functionality to drive increased traffic and leads; manages external and internal vendors to ensure SLAs and budgets are met. Allocates budget to meet business and campaign objectives
Develops and implements PR, client communications programs to increase profile of Insurance Services value among prospects and clients. Leads similar effort for associate communication
Create and leverage Information Sources enabling Insurance Services to accurately assess market, client needs, competition and new opportunities
MBA is highly preferred
Experience: Minimum 10+ year's extensive marketing experience
Proven success with developing and executing large-scale strategic initiatives in a fast-paced environment
Ideal candidate will have Property/Casualty and/or Health & Benefits experience
Generic Skills

133

VP, Marketing, Advanced Surgery Resume Examples & Samples

Develop portfolio growth strategy and product roadmap based upon customer & patient insights
Establish deep market expertise throughout organization
Interface closely with in-region marketer and cluster/country leads to inform category strategy & ongoing commercial success of the portfolio
Use product roadmap to inform new product development prioritization
Ensure on-time, successful launches of new products & geographic expansions
Establish and maintain key opinion leader (KOL) relationships to support portfolio strategy development
Manage all aspects of the Global Orthobiologics business including strategy, marketing, and sales
12 -15 years in healthcare with demonstrated record of success in Marketing driving new product sales. Experience in medical device or biotechnology a plus
Must be skilled in communication, managing in a matrix, negotiation and strong executive presence
Bachelor’s degree or equivalent required , MBA preferred

134

Divisional VP, Marketing Resume Examples & Samples

Ensure commercially viable products are delivered in line with market opportunities and are supported by resonating value propositions, clinical and economic data
Plan, execute and track product launch strategies. In particular those associated with tiered marketplace strategies and new clinical indications and/or economic messages
Develop and deploy marketing tools that create a pull dynamic/substrate for new technologies
Develop and deploy tools, messages and programs to enable sales. Work closely with sales leadership to understand field capabilities and enable successful execution against revenue targets
Strategically engage with key accounts and targeted customers to enable relationship development, communicate value propositions, develop markets/drive therapy adoption and accelerate sales
Develop and deploy integrated, multi-channel marketing communications strategies and measures impact to refine approach
Identify key opinion leader (KOL) targets for product launches and other business initiatives. Actively engage with KOLs and leverages resources to ensure KOL development and advocacy
Drive internal communication efforts focused on the sales force, including product and message-focused education efforts
Lead global education team responsible for ensuring field preparedness to deploy tools, messages and programs as intended. Elevate sales force knowledge, capabilities and effectiveness. Also responsible for global customer education to support safe and effective product use
Engage resources and navigate process to support development and deployment including Customer Meetings, Customized Educational Visits, Customer Training, and Sales Training
Hire and retain a diverse, highly qualified staff and provides ongoing performance feedback
Bachelor’s degree in Business Administration, Marketing or equivalent
Advanced credential, such as an MBA in a relevant discipline/concentration preferred
10+ years of progressively more responsible business experience in a Class III medical device company or equivalent
3+ years in heart failure therapies, including product management and/or market development
Thorough understanding of physician and patient marketing
Track record in a highly matrixed and geographically diverse business environment
Strong leadership skills, including the ability to set goals and provide positive and constructive feedback respectfully to build positive relationships and improve business results
JOB FAMILY

135

VP Marketing Resume Examples & Samples

Create market awareness and advocacy for Citrix and its solutions with the target audience groups
Generate demand and pipeline for the company’s solution portfolio across Citrix’s target segments
Help optimize and accelerate pipeline through the sales funnel
Drive Solution and Product readiness across the company’s own, as well as the partner’s, sales teams
Accelerate the transformation to a primarily Digital Marketing agenda
Develop and execute an integrated field marketing strategy across EMEA, ensuring alignment to overall business and financial objectives
Use business analytics to identify market opportunities, business and pipeline challenges and propose solutions to address them in coordination with the sales and partner teams
Collaborate with the product groups on planning product launches, identifying market opportunities, and drive demand for Citrix solutions
Assess challenges of the sales and partner teams and develop solutions with sales enablement to address those challenges
Work with channels and alliance teams to implement campaigns to accelerate go to market activities
Manage EMEA-wide and regional marketing budgets and funds allocation
Track program results, measure success, and report meaningful metrics reflecting true ROI and facilitate future marketing investment decisions
Liaise with corporate marketing teams on global initiatives, leverage global tools and resources. “Localize” corporate programs, tools, and resources to maximize effectiveness in local EMEA markets
Develop and maintain the EMEA marketing campaign calendar to support business objectives

136

VP, Marketing Initiatives & Innovation Resume Examples & Samples

Rapid prototyping and concept testing is key. Qualitative and quantitative analytics are also key
For high priority opportunities, the team will be expected to incubate these opportunities until there is reason to fully operationalize and scale the opportunities. The team will be responsible for developing business plans and transition plans
This individual will be responsible for managing within a particular budget and making trade-offs and choices to drive high impact solutions using the best methods possible
This individual will be responsible for ensuring an “end-to-end” mindset and connectivity across all marketing actions
This individual will be responsible for broadly disseminating key insights and for creating pathways for broad engagement and participation across the organization
Minimum of 8-10 years of related experience in consumer packaged goods firms and/or financial institutions
Experience with B2B and B2C marketing
Bachelor's degree required; MBA or similar advanced degree strongly preferred
Well-honed consulting skills enabling the individual to work with others to elicit information, to think objectively and analytically and to influence outcomes positively
Demonstrated experience leading a varied team of professionals
Experience building a sustainable, profitable business while meeting the highest ethical standards
Excellent quantitative and problem-solving skills, including financial modeling skills
Ability to quickly develop a deep knowledge of the company, Industry, products and services

137

VP Marketing, Americas Resume Examples & Samples

Work closely with HUGO BOSS AG Marketing team to ensure initiatives enhance the brand’s business model
Senior Leadership Experience
Minimum of 10 years experience in global, branded consumer environment, ideally an iconic brand
Profound experience with central-local organization set-ups and the respective areas of responsibility that allow the fully leveraging central and local expertise
Budget responsibility and accountability across several countries
Multifunctional leadership experience as well as managing a full complement of marketing functions
Functional Expertise
Proven track record in brand building, marketing and communication in the Americas for luxury brands, ideally fashion
Building brand image and equity through a quantitative and ROI driven approach
Strong written & verbal communication skills; strong interpersonal skills
Proven ability in generating unique and compelling ideas
Personal skill set
Highly developed strategic and analytical capability coupled with excellence in execution and attention to detail
A genuine leader who motivates a team through strong rationales and excellent collaboration and communication skills
Highly performance driven through self-motivation and agility
Innovative and commercially minded with a 'can-do' attitude
Unquestionable personal and professional character and integrity
Flexible in terms of adapting to changes or shifts in priorities
Customer focus
High energy and hands-on attitude
A clear bias for action, solution-orientation, and getting things done
| HUGO BOSS Fashions, Inc. | Marketing & Communications | Full-time | Leadership experience |
| United States | New York (US-NY) | 10041 | New York City | Nearest major city: New York City |

138

Guidewell Connect VP Marketing Resume Examples & Samples

Bachelor’s degree in Business or Marketing or equivalent work experience
10+ years of experience of increasing responsibility in corporate marketing (to include database marketing) with large complex organizations where working across boundaries and leading through influence are critical to success
Demonstrated experience in and/or advanced knowledge of the marketing process including segmentation, targeting, and market communications
Strong knowledge of directing creative agencies for creative development work and a well-developed understanding of the creative agency process
Experience in creating and implementing winning digital strategies, solutions, and programs that drive desired business outcomes
Experience with data models, marketing analytics, data driven creative development, and experience with multiple analytics applications and programs
Excellent leadership and relationship/alliance management skills; highly collaborative; able to build rapport and establish credibility quickly with all levels of the organization; ability to negotiate “wins” and “gain-gain” outcomes across functional and organizational boundaries
Strong executive presence with the ability to comfortably interact with and influence senior leaders and other key stakeholder groups; excellent leadership skills and successful track record of establishing and building great teams
Health industry experience

139

VP, Marketing Resume Examples & Samples

Lead and develop the marketing team to define strategy and executional plan to drive and grow lead generation, market awareness, member acquisition, conversion, multi-contract penetration, and retention
Deliver a funnel of marketing qualified leads across all channels
Manage marketing program ROI to optimize NPP member lifetime value
Deliver marketing programs to achieve member and revenue growth targets
Mentor, motivate and lead marketing team with continual focus on success and business objectives
Collect and analyze data on consumers, the marketplace, and competitive dynamics to drive marketing initiatives
Develop and continually monitor marketing work plans, timelines and budgets
Identify and prioritize new marketing and product opportunities using a data-driven approach
Be the company source for member knowledge, behavior, trends, insights, and user experience
Masters degree in Marketing with 10 years experience
Must possess advanced knowledge of best practices in B2B marketing, digital marketing and global lead generation, with a heavy emphasis on process, measurement and analytics
A proven record of accomplishment in developing and executing successful demand generation programs in a high growth company environment
Experienced in creating, implementing and refining successful demand generation and customer acquisition strategies including; marketing automation, email, content marketing, SEO, social, events and outbound calling
Must possess the ability to analyze data and develop critical insights to drive marketing strategy and investments. Additionally must be able to help conceptualize new products/services, analyze competitive activity, and formulate recommendations to grow the business
Must be an excellent team player and leader; possessing the ability to build, foster and nurture strong relationships and gain respect at all levels of the company and with NPP partners/affiliates and vendors
Must be mature, responsible, accountable, organized and must possess the potential to manage and develop direct reports. Must possess excellent oral and written communication, analytical, creative and computer skills
Advanced customer acquisition and pipeline management, multi-channel marketing, and marketing analytics
Salesforce & Pardot knowledge as well as operational knowledge on digital marketing technology platforms
Digital production management

140

VP Marketing Resume Examples & Samples

Strategy - Develops, implements and achieves the strategic Global Marketing goals by region, brand and channel to increase visibility and profitable growth
Global management - manage global/regional marketing teams
Goal and Team Oriented - Implements specific performance metrics and drives results by coaching all staff members on achievement of metrics such as annual revenue, operating profit, market share, etc
Consumer and Market Research - Coordinates research plan to provide critical Voice of Customer (VOC) research and market research into the New Product Development (NPD) process
Input for Innovative New Products - Proposes, orchestrates and manages strategic and New Product Development marketing funnels and project ideation
Marketing and Advertising Plan - Manages the optimal mix of marketing activities for each Global segment and the employees associated with each segment
New Product Introductions - Working with Sales department, develops new product marketing and and launch strategy including key messaging points around value proposition and differentiation
Creative Advertising and Merchandising - Establishes global marketing and advertising plans including the creative briefs for advertising and merchandising which may involve input from 3rd parties
Product Knowledge - Understands features use and comprehensively understand how customers use and value our products using market and user driven processes and data
Customer Interactions - Sets strategy and prepares materials for sales and marketing presentations to customers
Public Relations - Develops relationships with industry trade publications and provides and executes on P.R. strategy to support new product introductions
Brand Management - Works with Global Brand Director to assure consistent use of brand portfolio and to grow brand equity across product lines and geographies
Digital Content - Works with Customer Experience/Digital Marketing to assure a consistent eco-system of experiences and content for customers; Develops and executes strategic digital marketing content
Prepares and manages annual budget
Performs a full range of managerial responsibilities which may include, but not be limited to: interviewing; hiring; aid in the creation of developmental opportunities that build a diverse pool of talent; coaching, mentoring and developing employees; holding direct reports accountable; planning, assigning and directing work; EEO/AA; performance management manage department budget
Ability to travel domestically and internationally
Must be a strategic thinker with the ability to see the overall picture
Must be a change leader; understands and advocates for change
Thorough understanding of consumer and commercial marketing, durable goods and retail sales channels, including digital elements
Thorough knowledge of Business-to-Consumer and Business-to-Business channel marketing practices
Ability to collaborate with multiple levels within and across organization
Proven ability to successfully manage several priorities simultaneously and to collaborate with multiple departments, regions and levels of the organization
Must be resourceful, team oriented, have strong problem solving skills, and be a proven self-starter; able to work independently
Proven leadership with ability to inspire others; ability to drive quality decisions and solve problems
Strong technical ability/computer literacy; prior experience with Microsoft suite of office products, SAP, and Google
Minimum fifteen (15) years of progressive experience in Marketing management / leadership level positions to include Global experience

141

VP, Marketing Resume Examples & Samples

Represent the needs of the sales force to the leadership of the organization with specific emphasis on informing Product Division leadership
Ensure the timely and accurate completion of sales enablement tools including but not limited to business reviews and any marketing materials supporting promo activity
Prioritize marketing across product divisions to ensure the creative team is focused on the most impactful deliverables
Work with clinical leadership on the development of clinically focused programs and solutions that help enable the success of our customers and drive sales of supporting products
Management responsibilities include strategic, tactical and operational planning (24+ months) for the department; direct budgetary responsibility for one or more departments, functions or major projects/programs; interpretation, development and execution of policies for departments/projects; hiring staff, recommending pay increases, conducting performance reviews, training and developing staff, assigning work, meeting completion dates and application of organizational policies
At least 10 years of marketing experience; Marketing experience in the healthcare or related industry preferred
Experience developing and delivering presentations to various audiences
Ability to travel up to 25% domestically

142

VP, Marketing, Diversified Channels Resume Examples & Samples

Leverage consumer insights/market research to develop and launch innovative new products
Evaluate existing and competitive product lines and identify opportunities for improvements to deliver competitively advantaged value propositions
Lead development of retailer specific planogram recommendations and promotional programs to maximize profitable sales growth
Create retailer specific trade show program offerings for launch at key retailer/industry trade shows
Oversee and ensure consistency of overall KILZ visual identity packaging while ensuring all product lines successfully communicate unique value propositions
Collaborate with Marketing Communications and Digital Marketing teams to ensure compelling creative content and effective demand creation across paid, earned and owned media
Effectively partner with cross functional teams including Sales, Supply Chain, Manufacturing, R&D, and Finance to successfully achieve KILZ objectives and strategies
Work closely with Sales team to deliver annual plan revenue and develop effective countermeasures if necessary
Lead development of Long Range Plan objectives, strategies and financial targets
A Bachelor degree in Business, Marketing or related work experience equivalent. MBA or advanced degree preferred
Prior experience in architectural coatings (Paint, Primer, Stain/Specialty)
Prior experience in Home Improvement industry selling to major retailers/dealers/distributors
Proven ability to drive significant growth through new and existing products
Proven ability to drive significant growth through targeting of new customers in new retail channels
Demonstrated competency of developing and executing new product launch programs and growth programs with major retail customers
Strong competency in developing compelling demand creation creative content deployed effectively across multiple media vehicles
Strong financial and analytical skills including P&L management
Excellent communication and interpersonal skills to convey ideas and goals effectively
Ability to inspire direct reports and broader cross-functional team through vision and purpose
Comfortable with ambiguity and charting a new compelling course for a business
Entrepreneurial spirit with a strong bias for action
Results oriented with a keen focus on execution excellence

143

VP, Marketing Resume Examples & Samples

Originate, direct, develop and implement new marketing schemes, methods, strategies and display concepts to promote the sale of products
Oversee the creation and development of color marketing systems, technical composition, label packages, color cards, consumer brochures, sales catalogs, specifications, display materials, and print advertisements
Oversee, develop and evaluate product display presentations and product layouts given in‑store and customer merchandising needs
Oversee and coordinate projects with Marketing, Sales, Color, Laboratory, and Display department personnel
Direct and coordinate label and packaging revisions in support of sales strategies with production staff and various suppliers serving domestic and international customers
Assist Sales Department in promoting new programs, the laboratory personnel in initiating new product instructions, and the Display Department in overseeing promotional work
Plan, purchase, and negotiate color marketing and sales materials as required
Envision marketing concepts and coordinate the development of special products and packaging procedures with outside vendors and production staff
Represent as needed at various trade shows
Educational attainment equivalent to a Bachelor's degree in Art Design, Marketing or a related field; MBA preferred but not required
Broad experience in color design, paint and stain formulation, marketing and customer display and merchandising within the industry or a directly related industry
Experience in leadership and employee management
Broad knowledge of color scheme development, point-of-purchase display methods and merchandising techniques
Broad knowledge of advertising methods and media purchasing practices
Broad knowledge of marketing and sales principles and practices
Broad knowledge of graphic design principles, lithographic printing processes, screen printing methods, painting, staining and finishing procedures
Ability to create and develop innovative marketing programs which directly support the sales strategies
Ability to create and evaluate color schemes, product changes, market changes, market trends and new color palettes
Ability to establish effective color marketing programs
Ability to plan, organize and oversee the work of Marketing staff, Graphic Artists and Display employees
Ability to oversee large vendor contracts
Ability to communicate effectively
Ability to operate a computer and use word processing, graphics, spreadsheets and interactive point-of-purchase marketing packages
Ability to travel approximately 25%

144

VP-marketing Resume Examples & Samples

Works closely with Health Systems business leaders and marketing team to analyze the marketplace and formulate marketing strategies in support of health systems customer experience and service offerings
Collaborates with the business leadership on strategy, organizational management, resourcing and delivery of P&L goals
Provides expertise and guidance on marketing concepts, practices and procedures
Works closely with sales organization to understand key sales and thought leadership initiatives
Applies innovative approaches in order to build awareness of the Health Systems business solutions and customer experience across the health systems segment and customers – including thought leadership initiatives and brand awareness opportunities
Works with sales enablement to drive marketing content and messaging to help sell and support health systems high impact solutions
Work with enterprise marketing teams to coordinate and leverage multi-channel marketing strategies
Travels to and represents Health Systems at various industry events
Assists senior sales & marketing management in the coordination of new solution development to ensure that all aspects of the market positioning are in alignment with operational, financial, sales, and profitability objectives
Keeps abreast of industry trends and competitor activity; builds rapport with industry professionals and customers in order to determine present and future market conditions and needs of the organization, particularly as it relates to solution development
Champions business segment perspectives and needs of the business segment in overall ABC marketing strategy and tactics
Recommends adjustments to marketing strategy and solutions based on changes in the industry
High degree of technical knowledge of principles in marketing management
Experience with healthcare landscape, in particular, pharmacy
Excellent organizational skills; attention to detail
Demonstrated ability in managing teams
Positive attitude, excellent team player with ability to work independent
Demonstrated history of operating as a business manager
Strong creativity skills
Working knowledge of computers necessary to operate effectively with company systems and programs

145

VP, Marketing Data & Analytics Resume Examples & Samples

Responsible for all data team operations, processes, hiring, training and productivity reporting
Responsible for general state of Salesforce data and development of new data management strategies as well as tactical elements that support the strategic path
Responsible for evaluation of data team member performance, both on an overall basis and as a resolution point for specific issues
Reviews high profile data projects for client service stakeholders as appropriate
Participates in roadmap discussions, recurring calls and occasional live meetings as integral component of Duff & Phelps Salesforce team
Collaborates with other India operations center leaders to drive office and CSR initiatives that establish Duff & Phelps culture
Works flexible hours to be available for international meetings and to provide guidance and support to team members across shifts
Travels internationally as requested
Minimum five years of Salesforce data management experience in a global or international deployment (Sales Cloud enterprise edition preferred) for a professional services firm
Understanding of the firm’s Salesforce business use, history, requirements, specific customizations, other unique system elements and global data management model
Experience with data management and integration tools such as Apex Data Loader and DBAmp
Experience with Demand Tools or similar third-party data management software
Experience with Eloqua or similar marketing application that integrates with Salesforce
Superior oral communication, written communication and live presentation skills
Salesforce certification and active pursuit of additional Salesforce credentials strongly preferred

146

VP, Marketing Resume Examples & Samples

Development and execution of Market Development strategies due to high market share
Building key customer relationships
Define, lead and set the strategic direction for business unit marketing plans across multiple product lines
Responsible for driving big picture focus and alignment with operations plan
Oversee the development, positioning and management of the Critical Care brand both internally and externally
Directly contributes to development of business unit vision, strategy, annual goals and objectives
Direct interface with advisory boards, public relations, and public affairs on business unit strategy and execution
Identify unmet customer needs and effectively leads team to help translate into new business opportunities
Accountable for resource allocation and prioritization of marketing activities that are of major significance to the organization
Establishes roadmap and performance measures for new product launches and ensures market opportunities are maximized throughout product lifecycles
Applies market expertise and broad base understanding of key business fundamentals and demonstrates the experience to build and lead world class marketing team
Collaborates with internal and external stakeholders to solve highly complex business issues and ensure alignment with BU and EW marketing strategy
Ensure adherence to all company policies, regulations, procedures and business ethics codes and ensures they are followed by the team

147

VP, Marketing Resume Examples & Samples

Manage and grow a team of high caliber product owners
Drive product packaging and pricing strategies for the company’s rapidly expanding solution set
Create content for collateral, sales tools, sales training and other outbound deliverables and educate internal and external communities
Drive product marketing integration with Marketo’s solution ecosystem partners
Lead product marketing initiatives relative to industry analysts, thought leaders and influencers important to Marketo solutions
Develop thought leadership around the company’s unique capabilities and market footprint
Develop and implement end-to-end product marketing programs that support business priorities and goals
Cultivate and manage product line customer references for sales, marketing and client services
Establish cross-functional communication processes from product development and management through to front line customer facing organizations
At least 10 years of relevant product marketing experience with increasing responsibility. A significant amount of this experience should include work in both young, high-growth private company environments as well as high scale organizations, with a successful track record of building strong product franchises and creating product marketing strategies to maintain sustained competitive advantage
Fluent in dealing with complexity at a global level, across multiple channels, across multiple product lines, with regard to multiple competitors and partners, and broadly with the market as a whole
Deep experience with and knowledge of marketing automation solutions, marketing analytics and campaign performance applications
Has served as a product or solutions marketing executive (VP level preferred) in a multi-product, B2B SaaS-based company growing revenues to greater than $100 million
Demonstrated ability to create world-class sales tools and educate a global sales force
Strong creative and content creation talents, capable of shaping product marketing strategy and leading a product-driven culture then delivering compelling content products
Demonstrated ability to manage a high performing product marketing team, and build strong camaraderie throughout the organization, emphasizing collaboration
A combination of visionary, strategic and pragmatic skills, encompassing both strong strategic product marketing abilities and hands-on tactical involvement
Track record of working and succeeding with analysts, partners, and other influencer communities
Skilled at researching, evaluating and presenting market requirements and overall MRD process
Skilled at researching, evaluating, developing and presenting product marketing selling content including positioning, messaging and solution selling concepts
Cross Functional Influence:Conducts positive negotiations, ability to compromise, resolves conflict, seeks common ground, articulates own and others goals, stays focused on positive outcome that benefits the entire organization and our customers
Technical Product and Solution Skills:Ability to map customer needs and value at sufficient level of detail to product capabilities and use cases. Fully understand product level details and be able to translate tools and language for high performing, customer-facing organizations
Strategic Thinking and Analysis:Must be data and fact-driven decision maker. Ability to drive market and customer analysis and synthesize key findings and strategic implications. Able to see big picture trends and set competitive strategies to win
Product Marketing Best Practices:Has deep product marketing skills and knowledge of best practices, developed standards and procedures, and implementation experience across multiple product lines. Capable of creating and delivering a product marketing plan and methodology across multiple product lines within a fast growing, B2B company
Communication Skills:Communicates well both verbally and in writing, creates accurate and punctual reports, delivers presentations, shares information and ideas with others, has good listening skills, explains abstract/complex concepts to upper and middle management and influence behavior

148

VP, Marketing Resume Examples & Samples

Experience in software OR insurance marketing
Strong experience with lead generation and digital marketing campaigns
Strong leadership and interpersonal skills; ability to work with all levels of internal staff, clients and prospective clients
Strong project management, planning and budgeting skills
Excellent written and verbal communication skills; strong presentation skills
Proficient in Microsoft Office (Excel, Word, PowerPoint, Outlook and Project)
Familiarity with Salesforce.com and Marketo
Highly detail-oriented
Ability to work on multiple projects and deliverables simultaneously
Ability to handle confidential client and company information
Self-starter with ability to work with minimal supervision
Possesses a strong sense of urgency and ownership over projects and deliverables
MUST HAVE: Proven experience developing lead / demand generation program & strategies for a B2B software, software-related company OR insurance company
OVERALL EXPERIENCE: At least 5 years’ experience managing the strategic development and execution of marketing activities in a software OR Insurance environment
EDUCATION: Bachelor’s degree in Marketing, Business, or related field required; MBA, preferred

149

VP-marketing Operations Analytics Resume Examples & Samples

Creating brand strategies customer marketing campaigns, engaging content, and directing the integrated marketing strategy across business lines and communication channels
Acting SME for measurable strategic marketing across business lines and customer targets, and driving cohesive, results-oriented marketing programs aligned with the business strategic vision
Role will also be committed to leveraging research and analytical insights to develop competitive positioning and segment-specific messaging, leading targeted and integrated marketing campaigns that increase brand awareness, consideration and usage, drive audience traffic, and generate qualified sales leads, and establishing the global brand and targeted customer marketing strategies
10 years related experience

150

VP, Marketing Resume Examples & Samples

Lead the company’s marketing and communications activities and work closely with cross-sectional teams in implementing and overseeing a customer and growth-driven approach to the marketplace
Growth: Define and direct marketing programs for demand creation, lead generation and interface with sales management for lead tracking and management
Positioning: Strategic planning including corporate positioning from market selection and competitive analysis to customer segment selection and solution positioning
Communications: Oversee marketing communications including branding, public relations, social media, advertising, white papers, collateral, analyst and market research management, and website design and content. Develop internal communications programs to strengthen message alignment within Verscend and enhance our ability to achieve strategic goals
Events: Oversee tradeshows, annual user conference, and events to further build and support the Verscend brand. These activities include establishing a speaker’s bureau to drive thought leadership
Go-to-Market: Work with product management on market and customer research for market and product requirements, product pricing, and product lifecycle management
Sales Enablement: Work with product management on product launch management, competitive analysis and ensure effective sales training, presentations, sales tools, and general sales support is in place
Customer Focus: Design and develop marketing programs around the various buyer personas. This includes a robust understanding of how to engage and market within the healthcare space
Partnerships: Work closely with sales management to develop and manage channel and partner strategies and programs
Team Leadership: Develop and manage the Company’s entire marketing budget. Develop and track metrics and success criteria for all marketing programs and activities
Serves as chief marketing officer of the company, providing support in the area of marketing strategy and management
Develop the annual marketing plan and the strategies, tactics and resources necessary to achieve goals, organizational strategy and objectives
Direct implementation and execution of marketing and service policies and practices
Create an institutional and system-wide marketing reporting function that can track, measure and analyze performance
Ensure marketing communications are coordinated, support marketing plan objectives and meet organizational expenditure requirements in conjunction with VP of Sales
Provide leadership in the development of joint ventures, affiliations and partnership arrangements
Provide leadership and support for the design, development and implementation of products and service lines
Oversee and direct market research, competitor analyses and customer service and retention monitoring processes and initiatives
Build, develop and manage marketing team capable of carrying out needed marketing and service strategies
Manage marketing services department, including development and distribution of all marketing collateral
Prepare presentations to explain the company’s current and future strategies
Participate fully in professional societies and activities related to the health care and software industries in general and the marketing profession in particular

151

VP, Marketing Resume Examples & Samples

Become a member of the executive leadership team responsible for marketing, brand positioning, marketing technology, audience development, lead generation & sales enablement and PR
Be a change agent, who is a highly-innovative marketing-led business leader who will help transform the business through “best in class” strategic vision, marketing focus, talent development and inspiring leadership and collaboration
Lead the development and execution of the overall marketing strategy and growth initiatives that underpin it
Develop an enhanced and reinvigorated value proposition that focuses on the power of the ‘By and For’ community’ model
Establishing a customer centric marketing organization with a culture of; results, transparency, accountability, innovation and speed to market
Be responsible for building and directly leading a high-performance marketing team across communications, design, marketing technology and CRM
Develop world class digital marketing capabilities leveraging multiple marketing disciplines including; content, social, personalisation, influencer, referral, community, analytics, customer insight, marketing automation

152

Digital, VP Marketing Effectiveness Resume Examples & Samples

Marketing & Sales Enablement budgeting and planning experience as direct P&L owner or advisory roles
Deep understanding of the digital marketing and advertising technology ecosystems is advantageous
Experience with digital analytics techniques and technologies (e.g., Omniture, attribution platforms, marketing data marts) is a plus
Experience with Media-mix modeling, marketing attribution, customer lifecycle management (attrition modeling, acquisition, customer segmentation, Customer Lifetime Value, etc.) response modeling, uplift modeling, and Pricing Optimization is preferred
Marketing experience – Digital optimization, catalog, email, SEM / SEO, TV, Direct Mail, etc
Marketing 3rd party spend optimization: agency spend; marketing tools
Experience working for an agency, within a marketing organization or an economics consulting firm
Internal Marketing organization redesign
Bachelor’s degree in mathematics, business, statistics, economics, computer science or equivalent combination of education and experience. MBA or Master’s degree in relevant studies is preferred
8-15 years of marketing and sales related industry, consulting and/or agency experience with increasingly more senior responsibilities
Broad understanding of latest marketing trends, their impact on business strategies and operations
Ability to transition seamlessly from a marketing & sales perspective to consider the broader strategic and cost management challenges
Strong understanding of predictive modeling techniques
Ability to co-lead projects or work streams of all sizes from inception through completion in an Agile environment
Superior research, statistical, analytical, processing and mathematical skills with ability to structure and conduct analyses
Advanced Microsoft Office SuiteSQL, and one of the following: SAS, Stata, R, and/or Python is preferred
A thought leader, Innovative with the development of new tools, methodologies and approaches
Expert written communication skills, self-directed with preparation of client ready document and presentation development
Articulate, persuasive, communicator. Commands the room, handles executive and difficult audiences well. Readily adapts style and message appropriately to audience and circumstance. Outstanding at impromptu communication under pressure
Ability to work in a team environment and dynamically align to changing business conditions
Understands and adapts to complex client environments and situations. Skilled at defining, communicating, motivating and driving change at executive levels and across the broader community of stakeholders
High energy style, flexible and adaptive, with the ability to work well in a very fast paced environment
Ability and willingness to travel up to 80%

153

VP, Marketing & Digital Channels Resume Examples & Samples

Create and implement successful strategic marketing plans to provide innovative market-driven and value added solutions to increase revenue and profitability
Create metrics to determine measurement of success for marketing strategy and determine ROI
Plan, direct, coordinate, budget for, and evaluate new business development, creative services, clinical and web marketing for City of Hope. All financial and budgetary activities for these areas will be carefully planned, implemented and monitored
Develop the creative approach, selects external consultants as appropriate, and implements the program which has measurable and sustainable outcomes
Develop and execute marketing activities to include brand positioning, market segmentation and brand awareness
Provide leadership, coaching and mentoring to the Marketing, New Business Development and Creative Services teams
Ensure consistent positioning and messaging across marketing and digital channels
Develop and establish serviced-oriented, client-based processes that are cost effective and ensure timely and efficient programs
Generate and analyze competitive intelligence as well as identify new marketing trends and opportunities
Build internal bench strength and come up with a long term succession strategy
Master’s degree required
At least 10 years of relevant experience in relevant aspects of digital channels and marketing, including at least 5 years of experience in the health care arena
At least 5 years of experience at an advertising agency with significant digital management experience
Ability to work well with creative staff, administrators and academic medical professionals
Demonstrated skills in initiating, planning and operationalizing performance improvement

154

Regional VP, Marketing Resume Examples & Samples

This position can be located in any of our Premium Outlet centers within the East Region
Assist in the development and approval of the local marketing plan and build the regional marketing plan. Work with regional directors and marketing directors to build understanding of the corporate and regional strategies and objectives in the areas of grassroots marketing, platform programs & signature events, social media, email marketing, shopper database, and public relations
Build budgetary support for regional strategies through allocating local marketing budget dollars
Develop/manage programs for regional and national goal achievement
Identify, analyze and evaluate mall research opportunities
Develop/implement processes to communicate field implementation guidelines, expectations and requirements for corporate programming
Identify, analyze and evaluate opportunities to capture non-traditional mall marketing revenue
Oversee the development of the annual property marketing budgets
Monitor gift card accounting procedures at the property level
Facilitate communication, training, and other resources to field to ensure flawless implementation of corporate partner programs, platforms and sponsorships
Serve as a liaison to property management, leasing, development, partners, retailers and short-term leasing regarding marketing strategies
Communicate with Regional Vice President and Chief Marketing Officer to keep them continuously informed of strategies’, changes, issues and questions
BA or BS degree with emphasis in marketing or business
6-10 years previous experience in management of shopping center marketing or related marketing field
Budget development/management experience
Substantial experience in comprehensive strategic planning
Exceptional oral, written, and interpersonal communication skills
Ability to use tact and diplomacy and to be persuasive when interacting with others
Ability to respond effectively under pressure
Working knowledge of computer software applications
High level of energy, efficiency and flexibility
Strong organization and coordination skills
Overnight travel required

155

VP, Marketing Analytics Resume Examples & Samples

Acquire and retain viewers leveraging a data-driven approach to both owned and paid media
Develop viewer segmentation models and corresponding custom targets for each campaign
Oversee attribution modelling, with the goal of identifying marketing tactics that best “move the needle” on Linear ratings, brand perception, and Digital audience growth
Lead creative testing in Social and Programmatic environments, identifying the creative asset most likely to resonate with each target audience segment
Identify KPIs that are predictive of success, and create dashboards that enable the Marketing team and agency partners to optimize media strategy mid-flight
Evaluate and select best-in-class vendors that leverage an AI-driven approach to media targeting and measurement
Harmonize conversion metrics with cost data to assign an ROI to each key marketing tactic
Review media plans to ensure alignment between on-channel, cross-channel, off-channel, Social, and Digital channels
Lead and manage a team of talented data-driven Marketers and Analysts
10+ years experience in a data-driven marketing or performance-focused media planning role
Quantitative thinker with exceptional communication skills and a business-savvy approach to Marketing strategy
Hands-on experience planning television campaigns, including the use of data sets across the Nielsen product suite, set top box data providers, and emerging smart TV data sets in both addressable and non-addressable environments
Expert level understanding of the benefits and limitations of the various approaches to attribution modelling (MMM, MTA, etc.)
Intimate knowledge of the digital analytics ecosystem, including advanced targeting and measurement techniques in Programmatic, Social, Mobile, etc
Experience developing advanced segmentation models, combining demographic, psychographic and behavioral data sets to score prospects and microtarget likely converters
Familiarity with machine-learning predictive models preferred

156

VP Marketing Resume Examples & Samples

Lead the deployment and execution of the Mars Food US Demand strategy to drive demand creation and achieve short and long term net sales, margin and profit goals
Actively and successfully collaborate with Global Food team to develop a robust 5 year growth roadmap with a clear portfolio strategy, brand building (and cost effective) brand communication, digital transformation and innovation pipeline
Develop and deliver on the Mars, Inc. and Food segment OGSM
Secure digital capabilities for marketing/communication to make our brands the leaders in digital transformation in the Food CPG industry
Develop a high performance marketing (and local activity management – TBC) organization and ensure we have the relevant current and future capabilities and talent pipeline
Increase overall portfolio growth and profit objectives as measured by: NSV and category and penetration growth, market share, operating profit, ROI on MAB
Lead S&OP Step 1
Work with Global Food team to define role and scope of new product development for the portfolio to drive long term growth objectives. Recommend and set priorities as part of segment review process
Establish and gain global alignment to portfolio/brand vision and plans. Develop a clear, concise business deployment strategy
Role model partnership with Sales, in line with best in class model for One Demand Team
Securing development of brand building and cost effective communication (including digital) that includes target definition, spending, and mix for the portfolio that maximizes brand health measures
Translate consumer & customer insights into brand/portfolio building ideas and activities
Manage overall agency relationships to ensure resource allocation. Rate and review agency with input from marketing team
Role model collaboration with Global teams and stakeholders
Minimum of a BA/BS in a business related field
A minimum of 12 years of experience in a Marketing Leadership role with a tier 1 CPG Company or a significant Marketing leadership assignment in a Mars segment as a Marketing VP/Director or a Portfolio Director or a Global Brand Director
Minimum 5 + years of experience managing a team of associates and experience managing strategic business partners such as agencies or research consultants
Demonstrated Marketing success managing a portfolio of brands. Demonstrated success at managing broad spectrum of assignments - turnarounds, start-ups, acquisitions, launching new brands, repositioning mature brands
Demonstrated success of developing strong organization -- increase marketing org capabilities, structure and individual development
Demonstrated ability to build and manage a High Performance team
A record of success in influencing multiple functions/categories/counties in a matrixed organization

157

VP, Marketing Technology Resume Examples & Samples

Provide day-to-day leadership over multiple account engagement teams comprised of both new application design/build and maintenance/break-fix resources driving the stability and growth of strategic multi-channel loyalty platforms and database marketing technologies
Provide thought-leadership to staff and clients related to solution architecture, solution capabilities, applied SDLC and application/database maintenance operations
Lead implementation teams to ensure quality, completeness and timeliness of solution delivery
Scope and plan required application/database infrastructure needs to support client engagements and monitor the delivery of requested infrastructure deployments
Manage offshore development team, and knowledgeable around driving cost savings/efficiencies via offshore team
Manage career growth and development of staff through coaching and mentoring. Set goals and monitor performance against those goals throughout the year
Communicate effectively with direct supervisor and upper management on engagement activities and overall health of the engagement. Synthesize relevant information on key milestones, success criteria, staff and client and risks. Escalate critical issues appropriately
Minimum of 12 years of direct experience managing complex IT projects, preferably in the technology marketing space; this individual should be comfortable managing the full development lifecycle
Have experience managing teams of 25+ across multiple functional areas
Have experience managing in an environment with multi-country/cultural teams
Be an expert in the full development lifecycle (SDLC)
Have excellent leadership and people management skills
Outstanding negotiation skills to work with multiple internal clients
Outstanding leadership ability, including ability to develop and motivate diverse teams
Knowledge of marketing strategies and analytic driven solutions is a plus
Understanding of marketing technologies tool sets
Ability to communicate advanced technical concepts to non-technical audiences
Strategic thinker that constantly challenges clients and teams to improve
Knowledge of Retail Industry
Applied experience in relational database design using Oracle, administration and support, including OLTP and Warehouse environments
Applied leading practices in project management and overall engagement delivery
Applied leading practices in outsourced management opera

158

VP Marketing Resume Examples & Samples

Lead and drive each of the marketing functional areas to develop innovative strategies that continue to evolve the brand, drive traffic, sales and awareness, and continue to grow the brand presence
Work closely and build partnerships with cross-functional groups including Merchandising, Technology, and Store Operations to ensure that all consumer touch points and messaging are working and are consistent with Marketing vision
Develop marketing strategies across channels and oversee marketing execution
Develop and manage the marketing budget and calendar for Toys”R”Us
Manage outside creative agencies
Drive culture and ensure a positive work environment
Lead digital marketing efforts on the brand to drive traffic and brand preference
Lead all brand campaigns, activations and social media efforts

159

VP, Marketing Resume Examples & Samples

Demonstrate a strategic view of our business and lead the successful positioning, nurturing and promotion of our brand and key differentiators
Build a compelling vision and message platform that innovatively addresses the unmet needs in the marketplace
Evangelize BIS to the industry and among current and prospective clients
Influence strategic direction of the BIS business in North America as a senior leader in the organization
Develop, plan and direct strategic short and long term financial and operational marketing goals and objectives for Experian BIS
Partner closely with sales and lead efforts to properly align marketing activities with lead generation requirements and driving qualified leads; develop sales enablement tools; and execute email nurturing programs on an ongoing basis
Build and enhance BIS lead generation practice into under-penetrated vertical markets
Support all product launches with comprehensive marketing campaigns, thought leadership content and communication materials to generate revenue
Drive campaigns at vertical and channel levels (Vertical, Channel) using a variety of media, platforms and partners
Conduct market and competitive research to help establish and support differentiating positioning and messaging for Experian BIS
Manage a team who performs these functions and contributes to
15+ years of industry experience, a proven Marketing leader, experience in brand and product marketing, lead development, content creation, vendor management and campaign execution with a minimum of 5 years in a leadership role
Significant experience in B2B marketing with specific experience in digital and events-based marketing
Experience identifying gaps in the sales process and identify solutions to improve sales process
Proven success training, motivating, and retaining “best in class” teams
Ability to successfully lead complex, virtual, and onsite teams
Demonstrated ability to work well in a team environment and lead others in a directed effort to complete long term strategic goals of a Global company
Bachelor’s degree in Marketing or similar field required. MBA preferred

160

VP, Marketing Resume Examples & Samples

Coordinate the “amplification” of PGIM presence at conferences by coordinating with social media teams, out of home advertising programs, PR, and hosted client events
Responsible for panel development and customized content, identifying speakers and connecting thought leadership to conference participation. Develop and deliver high impact programming for conferences to elevate the PGIM brand, expand thought leadership distribution, and engage current and potential clients
Oversee PGIM-sponsored client conferences, including client half-day sessions. Provide conference support for annual PGIM client conference
Coordinate annual Prudential Investor Symposium
Research event partnerships which target global market segments, regions and client groups, aligned with PGIM’s brand marketing strategy
Partner with Global Communications, Advertising and Media Relations to maximize the impact of conference attendance and sponsorships
Drive business process improvement and enhanced efficiency for coordinating conferences and memberships
Oversee annual budget, and develop processes, governance and tools used to evaluate the effectiveness and value of marketing partnerships
Partner with key stakeholders (CMOs, Global Marketing, IRG, Legal/Compliance, etc.), cultivate productive relationships and lead cross-functional teams to execute on priorities for marketing partnerships
Manage relationships with membership organizations and conference organizers
15+ years of overall work experience, with 10+ years of Marketing experience
Marketing experience for institutional asset management organizations required, event coordination a plus
Deep understanding of the various audience targets for each conference/marketing partnership
Experience as a thought leader in a marketing function with track record in strategic marketing
Ability to anticipate and assess future trends and opportunities impacting the industry and business/client base
A proven track record in complex organizations and comfortable working in collaborative, matrixed organizations
Ability to build trust through cross-functional alignment
Ability to transform strategy into action and drive results
Aptitude for understanding and influencing the economic levers of the business
BA required, advanced degree a plus

161

Assistant VP Marketing Resume Examples & Samples

Develops and implements integrated marketing communications plans aligned with the division’s strategic plan
Bachelor’s degree in communications, marketing, or related field required
Minimum of 7+ years experience. Health care experience preferred
Communication - Seeks first to understand, then to be understood. Exhibits excellent communication skills, both written and verbal, for a variety of internal and external audiences. Ability to communicate with physicians, administrators, and clinicians and exhibit sensitivity to politics among departments, organizations, and partners
Organization - Creates and organizes marketing calendar and plan. Exhibits excellent organizational and project management expertise, attentiveness to detail, and the ability to handle and prioritize multiple tasks. Ability to work under tight deadlines and handle multiple projects.Leadership – displays leadership skills including consensus building while also effective in direct management of employees. Very strong strategic, analytical, communication, negotiation, and general business skills required
Planning - begins with the end in mind; defines the desired outcomes of projects. Uses project management theory tools as appropriate; schedules time using a proven method; works in a timely manner; organizes time and work to enhance productivity; prioritizes work according to goals; Honors others' time
Problem Solving - Works proactively with other departments; willing to do what it takes to accomplish team and individual goals and needs; develops a pro/con analysis assesses impact of decisions; Displays a can-do attitude
Demonstrates advanced writing and editing skills in a variety of formats including digital. Understands biomedical concepts in a way to effectively promote engaging consumer health information. Demonstrates outstanding command of English language
Maintains a professional approach to confidential information. Must be sensitive to political, cultural and legal issues affecting hospital system operations
Utilizes content and syndication tools, including MS Office (Word, PowerPoint, Excel), Social Media, and Sharepoint
High enthusiasm, creativity and desire to work on an innovative team. Ability to function both independently and as a team member

162

VP, Marketing & Product Development Resume Examples & Samples

Focus: Customer centric business leadership style to develop new innovative solutions that meet market demands
Communications: Exceptional written and verbal skills to include interpersonal abilities to effectively influence all level both internally and externally
Strategic Formulation: The ability to see the totality of the business in its competitive context and realistically identify, translate and prioritize the strategic decisions
Change Management: Understanding the stresses and risks inherent in significant organizational change and mobilize the organization behind the change objective, clearly articulating the nature of the desired change, preparing people for the new requirements placed upon them and reinforcing the message until the change is adopted
Developing the Organization: The ability to shape and develop the organization and the people within it in response to current and emerging business needs and strategy
Relationship Management: Understanding the nature and objectives of building particular relationships and establishing plans to develop those relationships at all levels
Technical Project Planning and Execution: The ability to define objectives, assessing the technical suitability of the available resources, changing them where necessary, identifying milestones and Key Performance Indicators, assessing and moving to counter risks and evaluating progress
Financial Management: Ability to read financial statements, interpret and develop metrics, and prepare business plans with an eye on return on investment, equity, and capital
Analytics: Knowledge of Market Share concepts, Propensity Models, and model development
Position Requirements
Minimum of 10 years’ experience in leading marketing or product management with success in meeting budgets and timelines for a division or operation unit of a customer centric business
Bachelor’s degree in business or technical field
Success in developing consumer programs, promotions, strategies within a service or communications industry to include contract negotiation, preparation, and development

163

Senior VP, Marketing Analytics Resume Examples & Samples

Serve as a leader in the areas of analytics and optimization, and participate in strategic decision making as a member of the Leadership Team
Lead the company Data Strategy, especially the elements of data acquisition and data use, and collaborate with Business Development to help forge partnerships in this area
Represent company’s data prowess and leadership to customers, partners
Grow and lead analysts to deliver reporting, predictive modeling, and insights for clients. The team uses SAS, Tableau, Postgres, Spark on Hadoop, H2O, R and Python
Lead innovation for sampling, test/control methodologies, and collaborate with data engineers/data scientists on speedy machine learning experimentation

164

Senior VP Marketing Resume Examples & Samples

The Senior Vice President of Marketing will have full responsibility for all facets of marketing for the Volkswagen brand in the United States. This position will lead the organization in the development and evolution of the brand positioning for Volkswagen in the US market, focused on improving key brand and performance metrics enabling increased pricing power and / or market share
This individual will establish the strategic direction and tone for all VW brand communications and lead the various marketing functions and agencies towards a clear, sustainable marketing message for all tiers of brand marketing, and ensure alignment between the Marketing function and other key stakeholders including Sales, Product Planning and Aftersales
Lead the brand and marketing strategies and their execution, and establish marketing platforms and strategic direction for the Volkswagen brand to ensure long-term growth and profitability
Lead the marketing communications strategy and execution including product advertising, media, experiential, multi-cultural and digital activities
Work closely with the business leaders (Sales, Product Planning and Aftersales) and other key executive stakeholders to ensure that brand positioning and marketing activities are aligned with the overall business plan and objectives
Manage all media agency relationships, their activities and budget. Manage the national and regional budgets for marketing communications and incentives
15+ years of automotive industry experience
Automotive OEM experience within the Sales and Marketing functions
Leadership positions in Marketing organizations and / or agencies with significant strategy development and client management experience
Experience in developing brand strategies and integrating key brand drivers and brand positioning into mid-term plans, linking brand strength with price positioning and market share targets
Proven acumen with key brand performance metrics and ability to link marketing metrics with market share performance
Experience in effectively managing marketing budgets and resources to maximize results
Significant experience working with and managing multiple agency partners
Experience with traditional and new media with expertise in digital media strategies and tactics
Deep automotive OEM industry experience and extensive knowledge of the unique challenges and opportunities in the US marketplace
Must be creative in gaining market awareness and customer engagement using low cost-high return marketing programs
Successful partnering with key functional areas of the business including sales, product planning, and aftersales
Strategic and conceptual thinking – ability to craft and define strategic brand direction, linking appropriate brand metrics with price positioning and market share objectives
Analytical mindset – ability to define performance metrics that drive the business, and establish appropriate measurement tools and targets
Communication skills – strong written, presentation and interpersonal skills
Leadership and team building – ability to build and lead a strong team, with a customer-service mindset to key stakeholders within the Volkswagen group
Consensus building and Integration – joining people, processes or systems
Problem solver and self-motivated
Executive leadership skills – ability to present and convince executive leadership to take action on key decisions impacting Marketing activities and the VW brand
MBA or equivalent desired
Experience running creative agencies with automotive brands as clients
Experience managing client relationships that include Tier II dealer advertising groups

165

VP, Marketing Resume Examples & Samples

Bachelor's degree -- preferably relevant to Business Administration/ Marketing
Passion for and deep understanding of the shooting sports/outdoor industry
Detailed comprehension of advertising costs and negotiation tactics
Deep understanding of e-commerce trends, platforms, social media strategies and point of view on how to effectively stay in front of consumers across various media (mobile, web, etc.)
5+ years recent work experience in marketing and e-commerce environment
Writes, speaks, and presents clearly and succinctly across a variety of communication settings and adjusts communication style to audience
Cross departmental collaboration
Excellent interpersonal communication skills, including heavy telephone and email communication
Good organizational skills; ability to prioritize multiple tasks
Computer skills in Microsoft Suite - Word, Excel, PowerPoint
Judgment and problem solving skills based on advanced or technical concepts
Ability to manage category/new market analysis

166

VP Marketing, West Coast Resume Examples & Samples

Minimum 10+ years of progressive experience in a multi-unit restaurant company or hospitality business with a minimum of 50 units
Progressive executive career track in brand management and innovation, traditional and digital media, merchandizing, promotions and communications
Experience balanced in strategic planning and execution - a keen ability to operate at a high level strategically with the energy to “roll up the sleeves” and ensure that the marketing plans are successfully implemented at the local and regional level
Able to make informed business decisions; remain result-oriented when tracking the linkage between marketing techniques and measurable financial results
Preferred personal characteristics include a highly professional, positive attitude, self-motivated, flexible, ethical demeanor, and well-developed interpersonal skills
The ability to travel as necessary to support current and future growth

167

Assistant VP, Marketing Resume Examples & Samples

Lead the creation and execution of a cohesive and differentiating brand strategy, built on a culture of data-driven, high-impact, results-oriented marketing practices, in order to meet and exceed enrollment, retention, and student engagement goals. Assess capacity and focus resources and efforts to deliver on measureable goals
Create a culture of collaboration among division marketers, marketers across the university, and the units that marketing supports such as undergraduate admissions, UA Online, student engagement and career development
Establish metrics and an accountability structure that aligns marketing activities with outcomes that support division goals
Working collaboratively with UA marketing and brand management, synchronize the division’s work with that of the entire university, simultaneously leveraging and supporting the University of Arizona brand
Provide marketing support, consultation and referral to SAEM/AISS units that do not have an in-house marketing team
Work in close alignment with the SAEM/AISS Director of Strategic Communications to execute an integrated internal and external strategic communications plan to advance the SAEM/AISS brand identity, broaden awareness of its programs and priorities, and increase the visibility of its initiatives across key stakeholder audiences
Develop marketing strategies that will allow SAEM/AISS to cultivate and enhance relationships with targeted audiences including but not limited to key divisional constituents, university partners, local and national media, prospective students, parents, and donors/friends of the division
Identify, interpret, and capitalize on marketing trends to assist senior leadership and staff in recognizing internal and external opportunities and solutions
Manage third party vendors, freelancers, and consultants as needed
Perform other duties as assigned and required
Bachelor’s degree in marketing, journalism, communications, public relations or related field
At least 10 years of marketing experience with a demonstrated track record of increasing responsibility
Marketing strategic planning, project management, supervisory, and client/account management experience with the capacity to deliver projects on time and on budget
Experience in brand management and the use of marketing analytics to evaluate the effectiveness of marketing strategies and tactics
An advanced degree in Marketing, communications or a related field
Higher education experience, preferably in a non-profit, university-based environment

168

VP, Marketing Resume Examples & Samples

Target audience identification and segmentation
Broad general marketing campaigns and initiatives
Brand and franchise strategies
10+ years of strategic leadership & project management experience and proven Product P&L growth accountability
10+ years of direct supervisory experience

169

VP Marketing Resume Examples & Samples

Lead all aspects of Leica’s Global Marketing organization and ensure alignment across the global and regional marketing activities
Champion the development of a world-class strategic marketing organization
Drive the launch of Leica’s new products through planning and process discipline
Develop and execute marketing strategies and programs and support sales to achieve aggressive growth targets and create excitement with our customers and also internally
Define and determine market opportunities and product positioning, while closely monitoring scientific and related industry trends
Envisage future customer requirements that will act as key differentiators to the corporate growth strategy, and transform customer needs to the product roadmap
Implement best-in-class marketing processes, such as lead generation, customer retention, pricing, CRM, etc
Lead business development activities in marketing intelligence
Be a customer-centric leader both internally and externally
Serve as a cross-functional champion, to enable Product Managers to push, challenge and support product-specific campaigns and sales in each country
Collaborate with Leica’s executive leadership team and the Leica team members to address market needs and enhance business ventures
Drive and execute Leica’s corporate marketing communications (excluding internal communications), brand, internet and e-commerce strategies, as well as digital marketing online content generation
Lead a relentless focus on developing talent and organizational capability. Builds a high-performing global team that acts as brand ambassadors and change agents for the organization
Experience within a complex international / global marketing organization in the diagnostics, life science or medical technology industries
Leads with creativity, drives innovation and able to break through the “status-quo”
Knows what world-class traditional and digital Marketing looks like and he/she has a proven track record developing and implementing this on a global scale
Strong experience with brand management (pref. both in B2B as B2C environment) developing innovative marketing strategies and product positioning
Demonstrated strong strategic and analytical skills, as well as solid business acumen, experience with clinical and digital marketing, experience in P&L management and market-share growth achievements
Experience collaborating tightly with sales organizations and the business units to develop strategic and tactical initiatives that grow revenue, deepen customer relationships and improve product development
Strong familiarity with the strategic and tactical nature of a Life Science sales organization, ideally from experience in a sales role
Success in an international and matrix managed environment with first-hand, international project management experience (ideally Europe/US/Asia Pac)
A successful track record and passion for building, developing and leading people and shaping a global marketing team
Excellent communicator to all levels of the organization. Able to create followership and acts as a change agent also in Leica’s digital transformation
Process-driven and relentlessly focuses on high-quality and effective execution globally

170

VP, Marketing Resume Examples & Samples

Lead brand strategy that supports a heightened marketplace awareness of the firm and its capabilities
Leads market eminence strategies that heighten awareness of North Highland via digital marketing efforts, thought leadership campaigns, public relations strategies, and event concepting and strategies
Influences and leads team on managing thought leadership campaigns to further brand positioning with current client base and seek to capture additional market share via campaign-focused leads
Assists CMO in leading marketing department operational requirements by managing team of marketers against a varied skill set (digital marketing, PR, etc.); following up on work results, coaching through learning curves, etc
Contributes to heightened market share, growth in target acquisition and client retention by developing marketing plans and programs for North Highland’s Service Lines, industries and capabilities
Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating spend against effective marketing strategies
Contributes to team effort by accomplishing related results as needed; leads effort for marketing & communications team on metrics reporting (quarterly and maintaining dashboard of real-time data)
Connecting local market and account level marketing efforts with global marketing
Will manage 4-5 direct reports and a team of 15-20

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