Marketing VP Resume Samples
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Marketing VP Resume Samples
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EW
E Wintheiser
Elliott
Wintheiser
840 Paul Forge
Detroit
MI
+1 (555) 255 8013
840 Paul Forge
Detroit
MI
Phone
p
+1 (555) 255 8013
Experience
Experience
San Francisco, CA
VP of Product Marketing
San Francisco, CA
Strosin, Mueller and Mohr
San Francisco, CA
VP of Product Marketing
- Lead content development and ensure message alignment throughout all customer touch-points (website, sales team, etc.)
- Develop product and solution positioning that reinforce our core messages
- Initiates and takes responsibility for own development as well as peers and subordinates
- Design and execute market research studies to gain critical insight about customer attitudes and behavior, and develop programs that optimally position our products
- Create joint-value propositions with our technology partners
- Plan the launch of new products and releases and manage the cross-functional implementation of the plan
- Communicate the value proposition of the products to the sales team and develop sales tools that support sales execution
Boston, MA
VP of Marketing, Equinox Hotels
Boston, MA
Gutmann-Boyer
Boston, MA
VP of Marketing, Equinox Hotels
- Lead development and on-going management of all digital and social media platforms
- Develop long-range RevPAR Index growth strategies supported by near term acquisition and loyalty plans
- Work with Human Resources, Legal and Finance leadership to ensure the overall strategic direction of the marketing team is consistent with and supported by these areas globally
- Oversee the strategy, planning and execution of the marketing plan including public relations, social media, partnerships, digital marketing activities and content strategy
- Provide full range of support to Sales, Operations and Field teams to open all new hotels
- Drive development of all global brand positioning elements including the brand identity, tone of voice and all creative assets
- Create brand guidelines and toolkits for local properties to maximize the global brand marketing initiatives
present
Houston, TX
Investor Insight ETF Marketing VP
Houston, TX
Huels Group
present
Houston, TX
Investor Insight ETF Marketing VP
present
- Work with senior management to develop a series of Lyxor insight on our business and strategy
- Work with the ETF Research team to create, & promote a commercially-relevant platform of comms on industry trends, academia and analysis
- Manage and co-ordinate a network of e-mail & design agencies, copywriters, internal & external contributors
- Develop strong relationships with key stakeholders – Lyxor research, ETF research, product development & sales
- Work with Cross Asset Research & Product Development teams to produce market, investment & product insights for onlime, sales meetings and email distribution
- Materials to be created in English language to be used across Europe
- Manage the investment, industry & index insight platform, to communicate markets, industry & product news, academia and Lyxor news
Education
Education
Bachelor’s Degree in Business Administration
Bachelor’s Degree in Business Administration
California State University, Los Angeles
Bachelor’s Degree in Business Administration
Skills
Skills
- Advanced knowledge of marketing strategies, principles, and practices
- Ability to effectively manage marketing campaigns
- Ability to analyze marketing data and metrics
- Knowledge of SEO/SEM and digital media placement
- Proficiency with Microsoft Office applications (Word, Excel, Outlook and PowerPoint)
- Knowledge and skills to manage projects, organize, prioritize, and meet deadlines
- Skill and ability to clearly and concisely communicate verbally and in writing
- Knowledge of property management software programs (e.g., Yardi)
- Analytical, critical thinking and problem-solving skills
- Supervisory and leadership skills to assess, coach, develop and manage performance of others
15 Marketing VP resume templates
Read our complete resume writing guides
1
Assistant VP, Country Marketing Resume Examples & Samples
- Numeric and logic thinking with excellent communication & presentation skills
- Good people management skills with strong business acumen
- Excellent command of both written and spoken English and Chinese
2
Assistant to VP, Vh Marketing Resume Examples & Samples
- Answering phones
- Coordinating and maintaining daily work schedule
- Screening and prioritizing mail
- Coordinate and book all business travel, seminars, retreats, conventions and luncheons
- Submitting & maintaining travel expenditures
- Gathering and distributing materials, documents, and information as needed and directed
- Ensuring all pertinent & timely information reaches and is dealt with by Vice Presidents
- When requested, compile and research various information
- Maintaining files (appropriate files will be determined by Vice Presidents)
- Code and process department invoices as needed
- Liaison to other departments/assistants on all relevant needs and issues as determined by Vice President
- Act as a point person for VPs when working with external companies and vendors
- Support department projects/events and ancillary needs
- Coordinate group events with other marketing colleagues
- 1-2 years relevant experience
- Proficient knowledge of Microsoft Outlook and Office
- Well-‐developed skills in research
- High organization/detail-‐oriented skills
- Ability to problem-‐solve, work independently or as a team player
- Strong intuition and ability to anticipate supervisor needs
- Excellent follow-‐through and follow-‐up skills
- Ability to multi-‐task in a high pressure, fast moving environment
- Ability to escalate issues as needed for resolution
- Ability to prioritize and be flexible
- Excellent people skills
3
VP, Global Solutions Marketing Resume Examples & Samples
- Lead a team of world-class product managers, providing guidance and direction to achieve the global product/solution vision
- Determine GTM strategy for each line of business and drive each GTM with specific revenue goals
- Lead sales enablement including training and sales tools that results in measureable revenue impact
- Develop content that tells a compelling benefits oriented story about the value of our solutions
- Help to lead the company from product centricity to solutions including integration with partners and professional services
- Develop product messaging that is simple, easily understood by all audiences and articulates the differentiators of our offerings in the market
- Lead a best in class solution launch process with specific revenue targets
- Develop deep knowledge of customer segments in order to provide key targeting information to other organizations including product management, sales and marketing
- Team closely with the Field Marketing teams on demand generation campaigns
- Conduct market and competitor analysis for the products and solutions to assist our worldwide sales team in beating the competition
- Team closely with the leader of Industry Analyst Relations to position Polycom as the market leader and present the company's technology, vision and value proposition to various industry analysts and customer audiences
- Define unmet customer needs through research and direct customer feedback
- Lead solution content development messaging for TEAM Polycom – Polycom’s annual sales and partner event
- Define product and services communication strategy and work closely with product/solutions management to develop an externally facing NDA roadmap
- 10-15 years of technology marketing experience with at least 5 years of product marketing experience
- Amazing communications skills – both presentation and written to develop and give world class presentations to internal stakeholders, customers and partners
- Effective at working globally/cross functionally and at working in a matrix organization
- Experience in product marketing for software, cloud services and hardware solutions
- Experience in B2B and service provider product marketing
- Strong financial knowledge, business acumen and overall analytical skills
- Strategic thinker balanced with exceptional execution that drives results
- Prior experience as a spokesperson with industry analysts and press
- Global experience leading a high performing international team
- Demonstrated success defining and launching innovative products
- Experience developing customer personas and a framework to build customer centricity into all marketing initiatives
4
VP, Lfo Marketing Resume Examples & Samples
- Oversee all financial aspects of assigned line of business. Analyze monthly expense results to understand variances; drives decisions to correct course. Research root causes of issues and looks in-depth at current issues & trends. Create & maintain regular reporting of business & financial results. Perform forecasting to model the potential future metric and financial outcomes
- Lead annual budgeting, interim forecasting and long-range planning processes for assigned business unit/department. Support and consults assigned business unit/department to help form strategic and tactical business decisions that control expenses and support strategic objectives
- Lead and develop a team to ensure resources are deployed to meet organizational needs. Arrange formal training or other experiences to foster learning and development. Develop goals and cascade goals to ensure alignment with the overall strategy. Conduct performance reviews of staff aligned with company policy and guidelines
- Lead competitive benchmarking activities and reporting against industry trends
- Provide financial leadership to re-engineering and business initiative programs including the analysis and effectiveness of core and investment spending projects.Develop goals and cascade goals for direct reports to ensure alignment with the overall strategy. Conduct performance reviews of staff aligned with company policy and guidelines
- Influence business areas on forecasting business results and scenarios to evaluate and propose initiatives aligned to business goals that drive ROI
- Bachelors degree (Finance or related field)
- Ability to oversee all financial activities - controls, diagnostics, reporting, budgeting
- Ability to understand and make calculated trade-off decisions
- Extensive background in financial modeling
- Masters Degree (Finance or related field)
- Creative thinking that drives positive change in current marketing activities
5
VP, Global Product & Applied Marketing Resume Examples & Samples
- Position requires 15+ years marketing experience; previous global and/or applied marketing experience required
- College/University degree required; MBA preferred
- Well rounded product and consumer marketing background
- Excellent financial, quantitative and analytical skills
- Outstanding written and oral communications, excellent presentation skills, ability to personally organize and set priorities and to lead and motivate
- Ability to collaborate effectively with creative, product development, sales, marketing, affiliate and regional heads
- Acute cultural awareness and knowledge of international
- Travel to US and to International markets required
6
VP International Banking Marketing Resume Examples & Samples
- Working in partnership with Marketing Strategy, and Experience and Insight to ensure the delivery of world-class global marketing
- Delivering specific marketing briefs aligned to business goals and priorities, as part of an effective and cost efficient segment marketing plan
- Collaborating with the advertising and media teams to ensure a consistent and powerful presentation of our brand
- Delivering best-in-class marketing briefs
- Providing optimum communications, alongside marketing expertise hubs
- The strong ability to shape strategy and convert it into tactical execution
- A track-record of defining and effectively communicating clear insight into market trends and customer behaviour
- An insight into the ways these are likely to evolve over time and across different market conditions
- Experience of delivering results in competitive markets; prioritising opportunities and activities to have the greatest commercial impact
- A strong attention to detail and a reputation for consistent delivery
- Application (30mins): On your application we'll ask for information like your contact details, education and work experience. You’ll also be required to upload a CV, so it's a good idea to have it ready
7
VP, Advanced Marketing Resume Examples & Samples
- Manage a team of Advanced Marketing consultants and provide guidance, support, prioritization of workload and day to day oversight
- Create illustrations and presentations for complex cases
- Interface with producers and wholesalers to provide support on complex cases
- Develop and publish timely marketing collateral
- Train field sales teams and producers on advanced sales concepts
- Proven success in leading a team
- Deep knowledge of life products and case designs (CLU, ChFC)
- Strong knowledge of life product distribution
- Expertise in complex concept illustration software
- High degree of accuracy and attention to detail
- Excellent problem solving, organization and time management skills
8
VP Multi Cultural Marketing Resume Examples & Samples
- Identify trends and insights, and provide recommendations to all marketing functions: national publicity, creative advertising, media and digital marketing insights
- Study competitive studio’s efforts in general and on individual films and present findings to senior management and marketing teams
- Provide deep insights into current and emerging demographic trends and the impact on the movie goers’ habits and other trends for the Hispanic, African American and Asian audiences
- Brainstorm new and creative targeted marketing strategies
- Collaborate with internal teams to create relevant and exciting marketing initiatives
- Utilize strong analytical skills to evaluate effectiveness of marketing campaigns and activities
- Collaborate with agencies and other vendors to ensure a multi-cultural perspective is embedded in all activities
- Collaborate with publicity, digital marketing and media teams to optimize efforts in reaching Hispanic and other diverse consumers
- Work closely with WW Marketing Partnerships to identify and develop partnerships and promotions that increase multi-cultural consumer engagement and interest with our films
- Strategize new and creative growth opportunities for our campaigns
- Lead cross-functional marketing teams to create holistic, seamless and effective multi-channel marketing initiatives that will engage a diverse audience
- Give constructive, actionable and inspiring feedback on marketing campaigns and tactics
- Keep a pulse on emerging trends, competitive and business landscape and serve as a strategic thought leader throughout the organization
- Minimum of 7 years of marketing experience, at least 5 of which were in a multi-cultural marketing capacity
- Strong analytical skills and a broad understanding of marketing disciplines
- Strong organizational and project management skills are required to coordinate several projects simultaneously
- Strong attention to detail is necessary
- Good oral and written communication skills are required to interface effectively with Company personnel and outside parties
- Ability to use alternative analytical approaches to solve media problems
- Ability to think in a non-linear fashion
9
VP, WW Marketing Partnerships Resume Examples & Samples
- Develop and oversee all brand partnerships with a focus on multi-platform global executions
- Oversee home office, international territories and teams
- Expand pan regional global partner opportunities
- Evaluate deals to ensure programs are on strategy, has strong ROI and without conflicts
- Provide guidance and direction to territory leads on campaigns and approaches
- Liaise with partners and territory offices for program and creative approvals
- Liaise with others divisions' promotional/partnership departments to maximize deals
- Oversee development of promotional style guide/toolkits
- Develop long-term alliances
- Extremely budget conscious
- Negotiate terms and deals for partnership deals, when appropriate
- Work cross-functionally within International Marketing department as well as across the other studio divisions
- Foster and manage positive communication with territory executives
- Available to travel to support effort, as needed
- Candidates should have a minimum of 10 years of experience at a film studio or agency
- Experience across the global marketplace and international promotion landscape
- Team player, able to effectively deal with senior management and other staff
- Keen understanding of traditional and emerging partnership opportunities
- Results oriented, leadership and staff management skills
- Ability to multi-task and effectively organize information, create presentations, and needed systems
- Interested candidates must submit a resume/CV online to be considered
10
VP of Development & Marketing Resume Examples & Samples
- Bachelor's degree in business administration, financial development, communications, public relations, human services, or equivalent
- Minimum 10 years’ experience in financial development with emphasis on major gifts, annual giving, foundation and corporate grants, capital development, planned giving, and volunteer development in the YMCA or other large non-profit organization
- Minimum 10 years’ experience in successfully leading and managing a team of direct and indirect reports and managing a department budget
- Experience working successfully on a cross-functional leadership team responsible for overall direction and achievement of organization-wide results
- Direct experience working with Boards of Directors, board committees, and fund development volunteers
- Excellent communication (verbal and written) skills, inclusive of successful experience directly preparing and delivering materials and presentations on needs assessment, campaign case, and/or complex topics that influence decision makers at high levels of foundations, government, community organizations, corporations, and across diverse communities
- Demonstrated ability to develop strategic and operational plans and successful implementation through effective change management techniques
11
VP, Digital Campaign Marketing Resume Examples & Samples
- Strategic thinker with the ability to translate strategies into solutions
- 12+ years of experience managing B2B digital marketing strategies with proven track record of customer acquisition, eCRM and retention marketing
- Proven track record with multi variate testing techniques. Accustomed to accountability for all KPIs
- Accustomed to working with data models and comfortable with multiple analytics programs
- Strong skill set in digital marketing, audience development, search engine marketing mobile and social media
- Excellent leadership skills and ability to partner with internal sales teams
- Exceptional communication, presentation, and collaboration skills
- Graduate degree and leadership experience managing consumer marketing a plus
- Experience working with MarketingCloud & Pardot required
12
Assistant VP of Marketing Resume Examples & Samples
- Undergraduate Degree in Marketing or Business Administration or an equivalent combination of training and experience
- Strong understanding of Asset Management product suite
- Knowledge of Seismic sales enablement software
- Proficient skill in the use of Mac OS, QuarkXpress, Photoshop, Illustrator
- Knowledge of design elements such as color and composition
- Solid project management and analytical kills
- Graduate Degree
- Knowledge of InDesign
13
Marketing Specialist VP Resume Examples & Samples
- Assist with the development of region specific strategic and tactical marketing plans. Work as part of the team on individual projects, recommendations for communications strategy, outline deliverables, establish timelines and keep manager informed of obstacles and progress to date. Reports post-initiative results
- Ensure each strategy and project comes to fruition on time, on budget and meets the criteria written within the overall marketing plan
- Create and execute for both internal and external partners assorted marketing collateral including but not limited to: brochures, flyers, seminar materials, newsletter articles, e-communications
- Participates on sales/product calls as appropriate to keep them apprised of activities
- Initiate new, innovative product and practical solutions to capture sales opportunities and retain clients due to marketplace needs
- Develop Web content to engage various customer segments. Coordinate with Web Team to ensure content is current. Assist with the marketing strategy and branding for conference sponsorships and WM-hosted events, as well as activities associated with industry conferences
- Effectively/professionally manage relationships with internal and exterclients
- Demonstrate technological familiarity/capability with experience with Word, Excel and PowerPoint
- Effectively/willingly implement feedback
- Minimum of 10-years of related experience
- Solid experience with Microsoft Office and the Internet
- Strong familiarity with the financial services industry preferred
14
VP, Global Skincare Marketing Resume Examples & Samples
- 1) Develops global marketing objectives and strategies and develops plans to achieve them
- Develops three-year category objectives and strategies, develops and executes marketing plans, identifies new products and regional opportunities
- Develops and presents to Sr. Management the marketing plans specifying the categories long-term strategic objectives and year-to-year sales goals
- Responsible for being financially disciplined, portfolio/category management (SKU management) and driving business mix
- Responsible for the COG strategy, tracking, reporting, leads value analysis efforts
- Attune to and acts upon market intelligence: understands competitive strategy, evaluates product performance to drive category globally
- Interfaces with Regional Vice Presidents, Markets, Retailers, and Sales Teams to ensure global/regional/local alignment
- Creates and implements Global Marketing calendar with head of International and NOAM, Asia, LATAM and European Regional Vice Presidents ensuring programs are regionally relevant
- 2) Leads new product development efforts
- Has a creativity-inspired, consumer-driven mindset including the ability to direct and understand global market research; understand global competitive activity and identify global trends; and leverage insights to drive the conceptual development of innovative marketing programs
- Identify new global skincare opportunities and initiate development with Product Development and R&D when appropriate
- Partner with legal, R&D and Product Development to innovate in claims/messaging
- Define new product launch strategies (positioning including concept, pricing, distribution, region)
- Directs all aspects of program implementation with cross functional partner groups to bring new programs to market. (including but not limited to GBSC, Product Development, Packaging; Design, GSR, Creative, Education). Conducts status meetings to ensure functional alignment and adherence to timetable dates
- Directs the development and strategy for forecast offerings and bulletins detailing new program introduction and execution
- Develops 360-degree executional strategy with cross functional groups (including but not limited to Advertising Creative, Merchandising, PR, Education, Internet and Special Events)
- 3) Develops and monitors departmental budget
- 4) Provides leadership and guidance to team, with strong emphasis in developing, managing and coaching
- Undergraduate College degree; MBA strongly preferred
- Position requires 15 years relevant work experience in beauty industry marketing
- Previous global and or applied marketing experience required
- Position requires strong leadership skills and project management skills
- Excellent written and verbal communications; strong presentation skills, ability to personally organize and set priorities and to drive other people
- Global travel required (approximately 25%), specifically key markets in the Asia and Europe
15
VP, Consumer Affinity Marketing Resume Examples & Samples
- Support the organization to utilize a fact-based analytical approach to assess market trends, competitive data, technology enhancements, as well as new product developments to create innovative strategies, plans and initiatives that will strengthen our business performance
- Coordinate broad market analysis and research activities
- Partner with BU leadership to assess marketing capability in the organization and implement strategies to address gaps
- Coordinate activities and advise the Business Unit Leadership in translating strategic marketing plans into highly successful three-to-five year growth plans
- Working collaboratively with other BUs on strategy development, operational execution, gaining collaboration agreement to budgets
- Knowledge and understanding of Marketing Strategy and corporate business context; preferable previous roles in Consumer Product Development/ Financial Services Marketing
- Proven experience and demonstrates knowledge of a broad base of external customers including B2C and B2B
- Marketing, Market Research, and knowledge of Finance
- Minimum of 15 years marketing experience, ideally in a leading Fortune 100 Consumer Product Development/ Financial Services company or Strategic Management Consulting firm
- Research experience in commercial role in a Consumer Product Development/ Financial Services company
- Experience with the development and marketing of products / brands
- Excellent execution of brand strategies and plans
- Brand Management
- Proven ability to work and lead teams cross-functionally
- A confident mature individual who can balance strategy, execution and human capital development and thrive on building relationships and leveraging influence
16
VP, Americas Marketing Resume Examples & Samples
- Develop and implement a comprehensive portfolio of one to many marketing programs including events, trade shows, direct mail, email, seminars, database and account intelligence
- Online Campaigns and Webcasts. Design and launch online campaigns and social media influencer programs and webcasts to support all sales segments
- Events and Tradeshows. Run several large-scale events each quarter. Design content, create demand, and gain financial sponsorship to cover all program costs and execute
- Sales Enablement and Self Service Marketing Portal. Develop call blitz, scripts, call-to-actions and lists for prospecting efforts across all channels
- Conduct in depth evaluation and analysis of programs to measure effectiveness
17
Senior VP of Marketing Resume Examples & Samples
- Lead development of marketing and branding strategy, and oversee revenue and marketing expenses to meet or exceed annual budget for NG Travel/Expeditions group. Spearhead overarching brand initiatives and ensure consistency of messaging across all platforms
- Oversee all digital marketing for NG Expeditions, including websites, email newsletters, paid search, online advertising, social media, content development, affiliate marketing, and marketing through Nat Geo channels
- Oversee all aspects of direct and print marketing. Lead marketing communications, including promotions, sweepstakes, and public relations for the NG Travel/Expeditions group
- Oversee marketing analysis and reporting, including digital and print circulations. Lead CRM, customer contact strategy and travel loyalty program
- Lead marketing for NG Expeditions' expansion into global markets. Collaborate with regional partners to develop and implement strategies for building sales capabilities in new markets. Fully leverage National Geographic’s print, digital and television assets to build global awareness and sales of the NG Travel offering. Develop new marketing and distribution partnerships to build awareness and reach
18
VP-secondary Marketing Resume Examples & Samples
- Strong knowledge of Microsoft Office Suite, particularly with Excel and PowerPoint
- Familiarity with GSE (Fannie Mae, Freddie Mac) and FHA activities
- Other responsibilities as assigned by management
19
Executive VP of Marketing Resume Examples & Samples
- Ability and proven track record of building and leading a premier marketing organization including in-depth understanding of social trends, tools and practices
- Firm grasp of developing innovative and relevant marketing programs and marketing practice fundamentals
- A maniacal mind for metrics - social media data, email response rates, cost per acquisition, ROI measures – the whole kit and caboodle
- Fluency in competitive marketing techniques/disciplines and tracking competitor activities, marketing and advertising trends, etc
- Mortgage, finance or real estate experience - or similarly regulated industry a plus but not required. We want your beautiful mind and creative leadership initiative
- Self-starter - if you see something that can be better, make it better
- Team player – you have to be willing to get your hands dirty
- A strong appreciation and fluency with technology and how it is changing the world for the better
- Start-up, entrepreneurial attitude and a friend of change. Change is a natural state of our industry, change rocks!
- You’ll report directly to the CMO and work closely with the CEO
20
VP, Team Marketing & Business Operations Resume Examples & Samples
- Increase paid ticket sales
- Ability to utilize analytics to guide and drive sponsorship business strategy
- 13+ years of relevant sponsorship-focused experience in a fast-paced business environment
21
VP, Advanced Analytics & Marketing Sciences Resume Examples & Samples
- Lead and improve all marketing sciences-related client-facing work, including supporting internal and external new business development activities and acting as consultant and lead educator to client teams on advanced or complex analyses
- Coordinate and supervise the statistical analysis done by the marketing sciences team itself – being willing to “dig in” to the team’s work when necessary and pitch in to assist newer or less experienced members of the team
- Perform “hands on” execution of the more advanced research design and statistical analysis work and take the lead on establishing or growing relationships with external vendors or analysis providers as necessary
- Introduce cutting edge analytical methods to the firm’s leadership team to expand PSB’s capabilities and offerings and improve the team’s ability to sell, manage, and promote those methods via education, mentorship, and coaching of VP peers across the firm
22
Senior VP of Marketing Resume Examples & Samples
- Bachelor’s degree in business, marketing or related field. MBA a plus. At least ten (10) years of experience in marketing in a senior executive position in the travel industry, preferably in the high end or experiential/educational tour operations sector. Experience in brand marketing a plus
- Ability to work with and understand financial spreadsheets and contracts
- Microsoft Office (Word, Excel, Power Point)
- Exceptional marketer with excellent oral and written communications skills. Successful track record in building a brand and business. Strong leadership and analytical skills, creative problem solving skills, ability to multitask, commitment to high quality standards. In depth understanding of our segment of the travel market and strong customer orientation, and experience working in fast paced environment
23
Ishares Institutional Marketing, VP Resume Examples & Samples
- Client segment strategy and integrated 360º client segment plans
- Alignment with key business stakeholders
- Maintain external advocacy network relationships (index providers, research organizations, media platforms, etc)
- Extensive marketing experience required; preferably in the financial service industry
- Institutional client experience is strongly preferred
24
VP of Product Marketing Resume Examples & Samples
- Leadership ability to make fact-based decisions regarding the workforce and what is needed to meet the needs of the organization
- Ability to manage a high performing team of 10+ marketing professionals, some from a distance/virtual perspective
- Manage and implement change effectively
- Strong capability to define and simply communicate the value proposition of the product for markets and segments
- Excellent written and verbal skills with sensitivity to diversity of audiences including internal and external groups of varying sizes
- Ability to develop effective working relationships with direct reports, peers, managers, and senior management within and across organizational lines
- Ability to adjust well to situations (e.g., different management styles, new methods, systems and procedures) and changing priorities within the business and the marketplace
- Initiates and takes responsibility for own development as well as peers and subordinates
- Strategic and innovative thinking with ability to develop and understand financial and economic scenarios
- Experience in the technology and/or data industries or working with technology and/or data-related products and services preferred
- 7-10 years of experience in a B2B marketing management role in a complex business environment, including extensive experience with go to market strategy development
- Must have an understanding of Marketing Planning, Product Marketing, Marketing Communications, traditional and new marketing tactics, channel marketing and the infrastructure and tools necessary to support these activities
- Working in a highly matrixed organization and Global Marketing Experience a plus
25
VP for SF Marketing Resume Examples & Samples
- 10+ years of managerial experience
- Bachelors Degree in Marketing, Communications, English, Business or other relevant study. Relevant post-graduate degree and/ or training preferred
- A minimum of fifteen years experience with five years experience managing the marketing function of a large financial services corporation is required
- An understanding of the mortgage finance industry, either on the B2B or B2C side
- Experience working with C level business leaders to accomplish business goals
- Demonstrated leadership with evidence of increasing management responsibility throughout career history of marketing sophisticated financial products and services
- Experience leading marketing strategy with multi-channel campaign development
- Strong digital and social background, with experience in leading social strategy and digital channels
- Excellent consultative and partnering skills
- Extensive experience in managing, developing, and motivating a professional organization
- Excellent interpersonal and presentation skills and the ability to effectively communicate with all levels of management, staff, customers, and industry
- Demonstrated commitment to innovation and change with the willingness to take the initiative to accomplish change
- Demonstrated ability to develop and execute solutions to complex issues and transactions
26
VP, SMB Marketing Resume Examples & Samples
- 15+ years Marketing leadership experience, preferably in a B to B environment
- 10 + years Experience in consumer technology or related industries
- 5+ years Experience overseeing development of direct and brand advertising campaigns
27
VP, Advanced Analytics & Marketing Sciences Resume Examples & Samples
- Coordinate and supervise the statistical analysis done by the marketing sciences team itself being willing to dig in to the teams work when necessary and pitch in to assist newer or less experienced members of the team
- Perform hands on execution of the more advanced research design and statistical analysis work and take the lead on establishing or growing relationships with external vendors or analysis providers as necessary
- Introduce cutting edge analytical methods to the firms leadership team to expand PSBs capabilities and offerings and improve the teams ability to sell, manage, and promote those methods via education, mentorship, and coaching of VP peers across the firm
28
VP, Demand Marketing Resume Examples & Samples
- Bachelors degree, preferably in a marketing or related field
- Masters degree or MBA is strongly preferred
- Minimum of 12 years of professional b-to-b experience preferable in the technology industry, motivating and leading a diverse and distributed marketing team; global experience is a plus
29
Senior Director / VP of Marketing Resume Examples & Samples
- Responsible for driving road map and winning deals
- Working with architecture and engineering teams to define next generation products and preparing business plans to justify engineering investment
- Working with sales to identify business opportunities, negotiate complex business contracts and close deals
- Grow marketing team
- Grow business
- Ability to break down complex problems in to a framework that leads to understanding tradeoffs and potential outcomes
- Must have effective interpersonal and teamwork skills
- Ability to interface internally and externally with all levels of the organization
- Participate in problem solving and quality improvement activities
- Demonstrates good analysis and problem-solving skills
- Must demonstrate initiative and a bias for thoughtful action
- Grounded, detail-oriented, always backs up ideas with facts
- Must have the ability to define problems, issues and opportunities, analyze data, establish facts, and draw valid conclusions from various datasets
- Must have the ability to multi-task in a fast paced environment
30
VP-home Loans Marketing Resume Examples & Samples
- Develop marketing material that supports strategic initiatives and programs
- Work closely with Home Loans Product and Business Development teams to lead development and execution of innovative marketing strategies that will drive FA participation across multiple client segments
- Develop and help execute brand awareness through multiple channels, such as direct mail
- Partner with IPS and PBG Marketing Team colleagues in delivering a cohesive marketing strategy for the suite of product offerings within the Private Bank Group
- Develop marketing content for multi media campaigns and websites
- Help devise and execute strategic events to encourage FA and client engagement
- Work closely with Legal and Compliance to help facilitate the timely review and approval of material
- M.B.A., B.A. or B.S. with a concentration in Marketing, Communications or English a plus
- Experience with leveraging multiple marketing channels such as direct marketing, digital marketing and social media
- Provide timely project updates and key operating metrics to senior management
- Experience leading and managing projects, team and associated timelines
- Identify opportunities for potential growth; develop strategic plan and utilize appropriate resources
- Organize and manage internal presentations, communications, committees, etc
- Create presentation and meeting material as needed to gain support for initiatives
- Develop creative solutions in a highly matrixed organization
- Ability to communicate complex subject matter to senior management
- Delivers engaging, informative, well-organized presentations to Senior Management
- Strong interpersonal skills with a demonstrated ability to gain buy in across multiple disciplines and drive execution
- Ability to effectively navigate in ambiguous situations and highly complex environments
- Strong organization and analytical skills and attention to detail
- Meticulous follow-up and follow through
- Ability to work under tight timelines
- Demonstrates positive initiative and leadership and comfortable working in a fast paced environment
- Ability to delegate work responsibly
- Problem solving and strategizing capabilities
- Excellent Microsoft Office skills including the building of Power Point presentation decks
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VP, Enterprise & SSD Marketing Resume Examples & Samples
- Possess 10-15 years progressively more responsible marketing management experience within the solid state disk industry. The successful candidate should have an excellent understanding of the business dynamics involved within the SSD ecosystem including such factors as: memory, silicon, code, systems integration, customers as well as alliances and partnerships
- This position requires an undergraduate or graduate technical degree from a respected university with an MBA preferred
- The successful candidate should have been responsible for helping conceive and drive growth strategies which have helped expand businesses beyond legacy product portfolios
- Successful candidate should possess comprehensive knowledge and a proven track record of implementing successful marketing product strategies within data center customer environments
- Possess an ability to take informed risks, make difficult business decisions and communicate impact of such decisions to ensure buy-in as well as timely results
- Must be an executive of high integrity with mature management and organizational skills who consistently builds effective relationships. Will support/mentor cross-functional teams. Possess an open, honest and collaborative style
- The successful candidate should be results-oriented with an ability to operate with a high sense of urgency
- Must be able to think strategically and plan effectively; yet possess a detail-oriented, hands-on approach to managing the marketing organization
- Should have earned a reputation for stability in previous assignments
- Exceptional communicator with an ability to articulate the long-term vision and direction of an organization. Ability to communicate strategies and plans to senior executive staff is important
- Possess and an ability to recruit, mentor and develop people. Accurately appraise the strengths and weakness of others and provide constructive feedback
- The successful candidate should appreciate the concept and value of collaboration and negotiation as the keys to effectively influencing others. Negotiates win-win solutions
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VP, Prestige & Multicultural Marketing Resume Examples & Samples
- Coach and develop a high performing team composed of a Director, Prestige Marketing, a Senior Manager, Prestige Development, a Director , Prestige Marketing National Accounts, a Director, Multicultural Marketing and 2 managers, Multicultural marketing
- Be the strategic leader responsible for developing and implementing the multibrand vision for the Prestige and Multicultural team, define the business ambition, size of the prize and implications for each Prestige and Multicultural areas, translate the strategy into action and mobilize execution from marketing and sales teams (25% of time)
- Champion the Prestige and Multicultural program with internal and external stakeholders, developing and nurturing relationships with PRUSA GMs, Marketing VPs, SWS Leadership, PR global and major prestige and multicultural accounts leaders. Communicating the strategic initiatives and performance to the internal stakeholders (15% of time)
- Provide insights and expertise to brand teams on targeted consumer groups, programming and resourcing to brand teams; for Prestige area, define and plan recruitment strategy, luxury brands experience, loyalty strategy and CRM programs to increase the level of HNWI engagement with the prestige brands.(20% of time)
- Oversee the development and management of the team’s KPI’s and budget; own Prestige P&L performance and CAAP delivery; build Multicultural P&L and drive it through the brand teams.(15% of time)
- Coach and develop a high performing team. (25% of time)
- An accomplished marketer and brand builder, who has achieved success leading development of brands and businesses; likely has 10-15+ years’ experience including both sales and marketing positions
- Has a passion for and an intuitive sense about luxury brands and experience leading brands with a strong luxury image/lifestyle component
- Has a understanding of the US market multicultural dynamics
- Ability to think creatively and proactively influence internal and external stakeholders
- A track record for effectively managing and planning budgets and maximizing returns on investment
- Ideally, will have had a role with global or international exposure and/or working with a foreign parent
- Interested in an international career with Pernod Ricard
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VP of Product Marketing, Pardot Resume Examples & Samples
- Positioning -- Develop product positioning and messaging that differentiates this product in the market and highlights why Salesforce is uniquely suited to offer such a service
- Messaging - Build all collateral (website, print, videos, etc.) that reflect the positioning and showcase the vision of our product as well as the value proposition. Align messaging across products for this new technology
- Demand generation - Develop the strategy and manage the marketing programs and campaigns that provide the pipeline multiple to meet and exceed ACV targets
- Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
- Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan
- Customer intelligence - be the expert on the buyers, how they buy and their buying criteria
- Competitive intelligence - be the expert on our competition and develop playbooks that support the business
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VP-internet Bank Marketing Resume Examples & Samples
- A minimum of a Bachelor’s Degree in Marketing, Advertising, Communications, Business, or other closely related field; MBA preferred
- 10+ years of progressive full general marketing experience focusing on consumer banking products
- Banking or financial services industry background REQUIRED
- Knowledge of core digital marketing competencies including email marketing, digital advertising, SEM, SEO, and social media advertising very helpful but not required
- Exceptional communication/interpersonal skills, data driven thinking, analytical and articulate skills required
- Solid system skills including MS Office, Excel, Word, Visio, and PowerPoint
- Ability to excel in a fast-paced changing environment
- Strong strategic thinker with a results orientation who approaches any challenge with thoughtfulness, drive and appropriate urgency
- Experience working in a team oriented and collaborative work environment
- Possess diplomatic and flexible communication skills, excellent presentation skills, including strong oral and writing capabilities
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VP of Subscription Marketing Resume Examples & Samples
- BI Intelligence, Business Insider’s premium disruptive tech research arm
- IGNITION ticket sales, Business Insider’s flagship event series
- BI Prime, Business Insider’s consumer offering
- Develop and execute innovative, creative and effective marketing strategies that increase usage of Business Insider's subscription services
- Develop and manage paid and organic marketing programs (paid search, SEO, Facebook, display, among others) for BI subscription services
- Evaluate and develop relationships with existing and new platforms, partners and vendors; review, recommend, and manage tools, services, and vendors (GA, Sailthru, Salesforce, ecwid, Formstack, etc)
- Extend and manage email marketing initiatives from a high-level strategic perspective for the company and specifically drive subscription growth via the email marketing channel and drive free newsletter list growth & engagement
- Build an ongoing creative & copy database of both semi-evergreen and timely/topical direct-response driven email marketing assets (both offer-driven and product-driven messaging) --> in initial stages, this requires a significant amount of writing of copy
- Drive significant email database growth by establishing lead-gen processes and other list-building processes
- Develop and deliver regular and ongoing reports on program performance
- Develop and execute fully choreographed & dynamic user experiences that drive them through a complete customer journey from awareness --> consideration --> preference --> action --> loyalty --> retention/reengagement
- Lead a high-performing team of digitally-savvy marketers to support the strategic goals of the subscription business. Hire/train as needs dictate
- Assure consistent customer processes and creative look-and-feel for all retail-facing subscription marketing initiatives
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Area VP of Marketing Resume Examples & Samples
- Has both account management and production responsibilities--hybrid role
- Has both renewal/retention and new business goals
- Responsible for the combined functions of the development and successful acquisition on new business revenue from new and existing clients and providing a high level of client service to assigned accounts
- Bachelor's degree and 3 years related experience
- OR--
- Local Insurance License required
- Professional designation such as Chartered Property Casualty Underwriter (CPCU), Certified Insurance Counselor (CIC) or Associate in Risk Management (ARM) preferred
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Head of Product Marketing VP Resume Examples & Samples
- Lead the EMEA product marketing team members to provide a clear idea of their own development plans, objectives and how they can contribute to the broader product marketing vision
- Establish key relationships within the business with product, ISI, Capital markets and sales team. Spend time with our clients to understand how they use our products and what challenges they face. Drive the voice of our clients into all of our messaging
- Drive simplified messaging by looking at competitor and how they message and market their products, and work collaboratively with colleagues in the US to get more consistent messaging globally
- Develop, own and implement impactful messaging for the entire suite of EMEA iShares across asset classes and exposures including
- Significant investment related experience
- BA/BS
- Ability to understand and articulate complex investment concepts and strategies at multiple levels
- Ability to understand client/end client audience and help drive value proposition through the delivery of education, thought leadership, web and tool development, and strategic content
- Prior sales, marketing and/or client relationship experience with IFA and/or institutional clients required
- Able to work in a fast paced dynamic environment, drive forward key initiatives and manage workflow on simultaneous projects
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Assistant VP of Marketing Resume Examples & Samples
- Experience with managing budgets
- Familiarity with HTML editing, MS SharePoint 2007, and CMS packages
- Knowledge of Image Editing software (Photoshop / PaintshopPro / InDesign)
- Microsoft Office/Suite proficient (Excel, Outlook, PowerPoint, Word, etc.)
- Previous experience in the Financial Services industry
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VP, LSG Marketing Resume Examples & Samples
- An undergraduate degree in a relevant discipline is required; advanced degree (MBA/PhD) preferred
- Minimum of (10+) years in marketing leadership roles, including executive roles with broad functional scope and leadership of 20+ employees
- Exceptional leadership and team building skills
- Diverse life science product and workflow knowledge across a broad range of products, ideally including protein and cell analysis, chromatography, biomarker/ immunoassay, biomarkers, and nucleic acid (DNA/RNA) analysis and extraction
- Visionary strategist with a track record of successful strategic planning and implementation, showing strong sales performance because of solid strategy
- Experience in a high-visibility global role where judgment, tact, flexibility, and resourcefulness are required
- Excellent cross-functional team leadership and participation skills. Creative, with ability to think “out of the box” and readily contribute
- Solid track record of building strong relationships
- Clear thinker, pragmatic approach to problem solving
- Excellent business judgment and strategic thinking with strong problem solving skills
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Assistant VP-private Banking Group Marketing Resume Examples & Samples
- In partnership with the PBG product partners, create, develop and oversee the execution of marketing strategies to drive cash management adoption
- Collaborate with card issuing partner to create impactful and measurable marketing campaigns, including creative, copywriting and messaging, and full campaign execution
- Support engagement and marketing activities of new cash management program
- Partner with the Wealth Management Marketing and PBG teams to develop and execute innovative cross platform marketing campaigns to drive FA and client engagement
- Support in research, development, and marketing execution of new products
- Execute multi-channel marketing initiatives, including mailers, emails, social channels
- Manage vendor relationships to ensure deliverables and deadlines are met
- B.A. or B.S. with a concentration in Marketing, Communications; MBA a plus
- A minimum of 5-7 years of marketing experience in the financial services industry
- Experience with leveraging multiple marketing channels such as digital and direct marketing
- Ability to perform marketing analysis including segmentation; analyzing and interpreting results
- Foster collaborative relationships across functional teams
- Card marketing experience a plus
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VP Solutions Product Marketing Resume Examples & Samples
- Lead a team of product marketers to develop succinct and compelling positioning, messaging and value propositions in support of VMware cloud services and cloud software solutions
- Partner closely with senior leadership, marketing and sales leadership to understand conceptual ideas, product innovations, competitive positioning, and translate such into compelling marketing content and assets (presentations, data sheets, white papers, case studies, videos, demos, etc.)
- Develop positioning and messaging that resonate with customers, communicating product features/capabilities in terms and categories that customers understand
- Work with sales to understand the sales cycle such as buyer personas, sales motions and adoption barriers. Work with a cross functional team to streamline the sales cycle
- Create sales enablement materials that help sales reps and partners effectively position and sell our products against the competition
- Ensure messaging and content adoption across multiple marketing & GTM channels and programs (events, VBC, field, partners, digital, alliances, sales, channel partners, web, social media etc.)
- 10 - 15 years of experience in product and solutions marketing with a strong desire for recent cloud software/services and/or SaaS, IaaS background
- Strategic and analytical mindset with demonstrated ability to simplify complex concepts and articulate uniquely differentiated value propositions to both technical and business audiences
- Strong analytical, leadership, and partnering skills. The ideal candidate possesses a blend of marketing, business and technical savvy; a big-picture vision, and the drive to make that vision a reality in an emerging or established market
- Experience of the full product lifecycle management from business planning to launch to program management and measurement
- Be a good storyteller. Have the ability to communicate that story verbally and in writing. Be able to translate geeky-widget-speak into business benefits that resonate with customers and reporters
- Demonstrated ability to influence up, down and across functionally to peers and the ability to collaborate among multiple groups
- 10+ years of experience doing awesome things in the technology space
- Strong understanding of VMware’s current SDDC, EUC and cloud services portfolio is a requirement
- An MBA is highly preferred
- 79912BR
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Senior VP & Director of Marketing Resume Examples & Samples
- Appreciating the uniqueness of each individual
- Embracing opportunities
- Doing the right thing at the right time for the right reasons
- Partners with operational leaders to determine and implement appropriate marketing campaigns to increase traffic and leasing
- Oversees MAA’s web direction and marketing policies, including all electronic communications with current and potential customers
- Hires, develops and directs Marketing group to advance marketing efforts in each region
- Leads and manages property and company social media, reputation management and content management
- Directs and oversees SEO/SEM and digital media placement
- Manages and enhances customer service process and programs
- Conducts regular needs analyses based on various evaluation techniques such as shopping reports and internal needs assessments to determine leasing and marketing training needs and priorities
- Establishes control systems to monitor and analyze marketing and advertising expense budgets
- Works with staff to develop, implement and monitor company contests and awards
- Performs or assists with special projects as needed
- Travels frequently (approximately 40%) for meetings and events
- Advanced knowledge of marketing strategies, principles, and practices
- Ability to effectively manage marketing campaigns
- Ability to analyze marketing data and metrics
- Knowledge of SEO/SEM and digital media placement
- Business and financial acumen
- Supervisory and leadership skills to assess, coach, develop and manage performance of others
- Executive presence and presentation skills
- Skill and ability to clearly and concisely communicate verbally and in writing
- Analytical, critical thinking and problem-solving skills
- Knowledge and skills to manage projects, organize, prioritize, and meet deadlines
- Proficiency with Microsoft Office applications (Word, Excel, Outlook and PowerPoint)
- Knowledge of property management software programs (e.g., Yardi)
- Bachelor’s degree and five or more years of experience in marketing within a corporate or equivalent environment required
- Experience with managing multiple projects, SEO/SEM, social media platforms and content management required
- Experience creating systems for measuring marketing effectiveness and managing successful marketing campaigns and events required
- Supervisory/management experience required
- Master’s degree in business or related field preferred
- Experience within real estate, hospitality or related industry strongly preferred
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VP, Home Marketing Resume Examples & Samples
- Drive Home Marketing annual strategic planning/budgeting process to ensure both top-line and bottom-line goals are reached
- BA/BS in Marketing or other business related field
- MBA Strongly Preferred
- 15+ years sales/marketing experience
- 10+ years successful track record in sales of medical/hospital products
- Diverse experiences in managing a range of administrative areas of responsibility
- Interpersonal and relationship management skills
- Ability to work with all levels of management to influence positive change
- Confident, calm, level-headed, and even tempered under pressure
- Ability to work without direct supervision and meet established deadlines
- Strategic thinker always looking ahead for potential opportunities in the market place
- Possess a strategic focus as well as an operational, implementation and detail oriented perspective
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VP of Marketing, Lower Extremities Resume Examples & Samples
- Develop and drive initiatives that will generate increased revenue and profitability by helping to maximize sales opportunities and field support initiatives for current products, defining and bringing to market innovative future products and solutions, supporting inventory rationalization efforts, developing critical metrics and internal business processes that will drive increased value, and by leading the development of a high performance marketing team
- Establish business unit strategies for fulfillment of investor objectives and customer satisfaction.Recommend appropriate objectives for relevant areas, and build alignment within the team
- Maintain awareness and communicate industry market trends to leadership team
- Leads product management in knowing customer needs and wants by market segment, monitoring competitive landscape to stay abreast of market trends, analyzing competitor’s product offerings and looking at the impact of sustaining technologies
- Leads and oversees the entire product life cycle for the company’s product portfolio
- Build and foster relationships with surgeons and other KOLsin the industry
- Develop organizational structure, leadership and talent for fulfillment of group objectives.Identify key skills and capabilities required for objectives, and develop strategies for building and acquiring appropriate skill sets, and coaching team through performance difficulties
- Assess resource requirements for timely and effective accomplishment of tactical plans.Resources include headcount, finance (capital and expenses) and assets and equipment necessary for optimized delivery of agreed objectives.Manage resources to within budget and/or forecast
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Senior VP, Resource Development & Marketing Resume Examples & Samples
- A minimum of 7 years demonstrated nonprofit fundraising success as a staff member or volunteer, including planned giving
- A minimum of 3 years of staff leadership experience, including leading a department or functional area and fostering effective working relationships across multiple functional areas
- Proven track record of achieving goals
- Experience working with and managing high-profile community volunteers
- Excellent interpersonal skills and significant relationship management experience with donors, clients, and/ or volunteers
- Experience in marketing and brand stewardship, including growing and protecting a highly-regarded brand
- Superior analytical skills and facility with data, including analyzing data to provide strategic direction
- Excellent presentation, public speaking, written and oral communication skills
- Experience working directly with or volunteering in a leadership role for a mission-driven organization
- Demonstrated success analyzing complex issues and developing and implementing programs to address them
- Strong attention to detail and ability to manage and prioritize multiple projects
- Experience with Constituent Relationship Management (CRM) databases, preferably Andar and/ or Salesforce
- Mission-focused, with a demonstrated commitment to the community issues UWGP addresses
- Highest standards of personal integrity
- High-energy and inspiring, with a positive “can-do” spirit
- Team-oriented and collaborative
- Results-driven, with a strong work ethic and commitment to excellence
- Able to manage ambiguity and change
- Ability to interact effectively with people of diverse experience and backgrounds
- Sound judgment and strong decision-making skills
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VP of Marketing, Equinox Hotels Resume Examples & Samples
- Drive development of all global brand positioning elements including the brand identity, tone of voice and all creative assets
- Oversee the strategy, planning and execution of the marketing plan including public relations, social media, partnerships, digital marketing activities and content strategy
- Lead development and on-going management of all digital and social media platforms
- Develop long-range RevPAR Index growth strategies supported by near term acquisition and loyalty plans
- Partner closely with Operations team to develop and activate brand experience standards including, but not limited to, brand service culture training & development
- Provide full range of support to Sales, Operations and Field teams to open all new hotels
- Closely collaborate with SVP of Design and Operations team to design and source OS&E
- Lead development and marketing of guest experience across food + beverage, spa and fitness club programming
- Create brand guidelines and toolkits for local properties to maximize the global brand marketing initiatives
- Implement measurements of brand marketing campaigns to ensure effectiveness, usage and awareness
- Identify primary branding, advertising, media and public relations agencies and vendors
- Work with Human Resources, Legal and Finance leadership to ensure the overall strategic direction of the marketing team is consistent with and supported by these areas globally
- Oversee the recruitment, development and administration of the Marketing team
- 12+ years of consumer marketing experience with luxury and/or lifestyle brands. Must have client side or in-house experience
- 5+ years of acquisition and/or loyalty based marketing
- Experience managing agencies and internal creative departments
- Creative eye for persuasive, provocative, effective communication
- Excellent communication skills and the ability to influence across groups effectively
- Experience in managing, developing and motivating teams
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Investor Insight ETF Marketing VP Resume Examples & Samples
- Support the creation and delivery of investment & industry insight for Lyxor ETF
- Work with Cross Asset Research & Product Development teams to produce market, investment & product insights for onlime, sales meetings and email distribution
- Work with the ETF Research team to create, & promote a commercially-relevant platform of comms on industry trends, academia and analysis
- Work with senior management to develop a series of Lyxor insight on our business and strategy
- The role will be based in London and will be part of the ETF Marketing Team
- Materials to be created in English language to be used across Europe
- Manage the investment, industry & index insight platform, to communicate markets, industry & product news, academia and Lyxor news
- Help deliver the editorial agenda for, and manage the communication of, insight across client audiences – white papers, weekly e-mails, blogs, PPT and social (Linkedin / Youtube)
- Develop strong relationships with key stakeholders – Lyxor research, ETF research, product development & sales
- Manage and co-ordinate a network of e-mail & design agencies, copywriters, internal & external contributors
- Produce a full suite of content to support bi-monthly investment ideas to aid our direct to market marketing approach
- Service content rich media bookings with regular insight – smart match, FT etc
- Organise regular commentary and discussion on strategic priorities such as Fixed Income, Inflation and Smart Beta
- Develop regular webinar series to promote investment ideas and ETF Research
- Create on and offline materials to exploit tactical product opportunities identified with research teams
- Supporting product materials with relevant insight as to the ‘Why now’ story
- Work with central design function, & external agencies where appropriate, to ensure a consistent style and look and feel
- Manage compliance and legal signoffs where required
- Experience within a content marketing functions
- Understanding of Financial Markets, ideally with experience in Asset Management
- Experience of blogging, email and insight creation and advantage
- Experience working with video, infographic and other interactive formats preferable
- Strong communication skills and relationship management
- Dependable project management skills
- Experience with PowerPoint and the creation of sales materials
- Background in ETFs an advantage
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VP of Product Marketing Resume Examples & Samples
- Develop product and solution positioning that reinforce our core messages
- Communicate the value proposition of the products to the sales team and develop sales tools that support sales execution
- You will own sales enablement, competitive analysis, thought leadership content, and product launches
- Create and update our product pitches / sales presentations, sales tools and collateral
- Plan the launch of new products and releases and manage the cross-functional implementation of the plan
- Market intelligence - be the expert on our buyers, how they buy and their buying criteria
- Create joint-value propositions with our technology partners
- Communicate real customer requirements and provide input to product management on product enhancements and future product direction
- You will lead the PMM team and help everyone in it grow in their career
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VP of Product Marketing Resume Examples & Samples
- Medallia is seeking a highly effective product marketing leader to help share our story with the world. As our VP of Product Marketing, you will articulate a clear, consistent, and creative value proposition for our target markets, while acting as the linchpin between our sales and product teams. You will have the opportunity to lead functional teams across the business to develop compelling go-to-market initiatives and sales enablement programs, while strengthening our product positioning and messaging
- 5+ years of leadership experience in a technical product marketing role, preferably in a B2B context
- Experience marketing Enterprise SaaS software
- High attention to detail with ability to remain organized and multi-task
- Strong written, verbal, editing, and presentation skills
- Highly collaborative with a deep sense of ownership and accountability
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Co-brand Face to Face Marketing VP Resume Examples & Samples
- Build and execution of personalized and targeted digital marketing materials for Rewards site
- Accountable for the day-to-day execution of existing customer digital marketing programs
- Assist in creative development of new marketing creative materials
- Ensure marketing materials have appropriate legal, compliance and claims approvals
- Work with Analytics teams to ensure marketing material metrics are properly catalogued and reported
- Work with Rewards marketing and MKS testing resources to test and validate new personalization, targeting and authoring functionality
- Bachelor's degree required, MBA a plus
- Demonstrated knowledge and experience in successfully developing and deploying digital marketing materials
- Strong preference for candidates with experience in marketing an online channel (e.g. e-commerce property for top brand) inside or outside of financial services
- Working knowledge of content management tools and mobile technology (e.g. responsive design)
- Working knowledge of web analytics and ad serving engines
- Demonstrated ability to work collaboratively with cross-functional teams
- Ability to work independently and take the initiative to resolve issues that arise
- Multi-channel marketing knowledge and direct-to-consumer Loyalty Marketing experience a plus
- Capable of working in a dynamic environment, handling multiple projects under tight deadlines, and able to respond to issues quickly and creatively
- Strong communication skills, both written and oral, with the ability to present information clearly and professionally
- Ability to identify, implement & monitor operational controls is required
- Strong credit card business knowledge and experience
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Tts-nam Regional Head of Marketing, VP Resume Examples & Samples
- Minimum of 10 years marketing management experience in transaction services or a related field
- Documented record of success in senior marketing management positions(s) illustrating strategic business knowledge and engagement for a several billion dollar global financial services business
- Possess a proactive and positive attitude
- Proven ability to work cross-functionally, as a team player whose superior communication skills facilitate working with creative and technical professionals
