Email Marketing Resume Samples

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J Sporer

Joanie

Sporer

69588 Minnie Underpass

Boston

+1 (555) 428 1235

69588 Minnie Underpass

Boston

Phone

p +1 (555) 428 1235

Experience Experience

Chicago, IL

Email Marketing Analyst

Chicago, IL

Aufderhar-Barton

Chicago, IL

Email Marketing Analyst

Perform ad hoc performance reporting and make suggestions for improvement
Reports on email performance and makes recommendations for future improvements based on test results, customer input and your own creative ideas
Develops and maintains the email content calendar and works with agencies/vendors in development of email content
Assists with, and develops presentations for, senior management related to email results and roadmap
Reports on email performance and makes recommendations for future improvements based on results, customer input and your own creative ideas
Special projects as assigned including working with IT and ESP for development projects as well as cross functional teams
Develop and deliver regular reporting on audience and email performance

Dallas, TX

Email Marketing Associate

Dallas, TX

MacGyver LLC

Dallas, TX

Email Marketing Associate

Provide customer segmentation recommendations for testing and to improve performance based upon email reporting analysis
Perform A/B testing on all campaigns to continually improve performance
Partner with the Senior Manager, Email Marketing to develop a strategic roadmap for e-mail and retention on initiatives
Partner with the Senior Manager, Email and Retention Marketing to develop a strategic roadmap for e-mail and retention on initiatives
Support development of testing plans, report results, and provide recommendations
Implement A/B tests to learn and improve the performance of the program
Work with writers and designers to develop, test and deploy firm emails

present

Dallas, TX

Email Marketing Specialist

Dallas, TX

Tillman-Turcotte

present

Dallas, TX

Email Marketing Specialist

present

Work with Program Managers and Email Marketing Manager to understand the business case, and assist in developing campaign strategy when possible (15%)
Work with Email Marketing Manager to manage operational details such as email deployments, source code uploads, and link management
Assist with list management of all customer data within the database to include opt-out management, hard bounce management, and new subscriber uploads
Work closely with demand generation and database management team to identify opportunities to increase lead performance and database performance through email
Develop and execute communications to target new WWE Network consumers
Perform ad-hoc research oncompetition and consistently share developments in email best practices to help improve our existing programs
Develop and create email test strategies to refine email communication performance, including content, images, colors, messages, subject lines, etc

Education Education

Bachelor’s Degree in Marketing

Loyola University Chicago

Bachelor’s Degree in Marketing

Skills Skills

Have excellent communication skills and a strong attention to detail
Quality Assurance – Acute attention to detail, follows QA processes and procedures and is consistent and accurate with their deliverables
Detail oriented with strong organizational, multi-tasking, time management, and project management skills, with the ability to meet tight deadlines
Strong computer knowledge and skills, with advanced knowledge of Excel
Excellent project management skills, organizational skills, and the ability to collaborate productively with cross functional teams in a fast-paced environment
Knowledge of B2B marketing strategies and tactics and their application in a professional services organization
Strong interpersonal and client service skills, consultative approach to working with marketing and client service professionals at all levels
Highly detail oriented with superb organizational skills
Possess outstanding ability to learn quickly, execute swiftly and accurately
Excellent communicator. You have excellent verbal and written communications

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Fall Email Marketing Intern Resume Examples & Samples

Support the digital marketing team by updating the LN Presale event roster
Proof-reading content, links, etc
Assist with management of data, emails and newsletters
The ability to conduct yourself in a professional matter at all times

Email Marketing Intern Resume Examples & Samples

Create excel spreadsheet reports to track specific asset performance for venues/events/campaigns
Manage incoming order submissions
Assist Digital Marketing team in day to day activities
·Other duties as assigned
A degree in Business Administration, Marketing or Communications is preferred, but not required
High proficiency in MS Office, particularly Excel and Powerpoint

Assistant Analyst, Email Marketing Resume Examples & Samples

Manage the planning, development and execution of email campaigns for multiple brands, including segmented campaigns and triggered events (welcome email series, cart abandonment, etc)
Analyze and communicate email performance on weekly, monthly and seasonal time periods at the send and campaign level, leveraging the email platform and web analytics data
Develop testing strategies and define requirements, including set-up with vendor partners and insight analysis
Develop and execute email segmentation, acquisition, retention, and response strategies
Coordinate with cross-functional and vendor teams to ensure flawless marketing campaign delivery, including database targeting/data quality, legal, web design, copywriters, etc
Effectively manage 3rd party vendor relationships to ensure alignment with campaign planning and deployment, achieve efficient process flows and strategize future initiatives
2+ years of customer marketing experience with a successful track record, either in-house or at an agency/consultancy; email marketing experience is preferred
Ability to set forecasted goals and to develop business strategy that achieves goals
Attention to detail with a strong focus on analytics

Director, Email Marketing Resume Examples & Samples

Develop, implement and optimize email marketing programs with an emphasis on automation
Ongoing management of vendor relationship such as Yes Mail, Urban Airship and any other new vendors we contract with
Work with business analyst, product and sales teams to finalize requirements for new email marketing systems and lead the transition of email marketing platforms
Provide management visibility to reporting on how email campaigns are performing and have flexibility to quickly change strategy based on the changing business needs
Provide insight in the design and copywriting of both HTML and text emails based on criteria developed by the marketing team
Set up emails in client manager, including uploading of graphics, tracking URLs, assistance with data loading and updating of data such as unsubscribes, etc
Implement online advertising and cross-promotional campaigns,
Work closely with marketing and sales teams to determine their needs; offer best practice guidance in areas like content readability, calls-to-action, and design
Work closely with Marketing Analyst on email reporting and tracking, recommend improvements, enhancements and testing strategies for future programs
Perform quality assurance checks for e-mail launches
Work with legal to maintain CANSPAM compliance and adhere to Comcast/NBCUniversal privacy policies
Perform periodic performance reviews to determine employee eligibility for, among other things, merit increases, bonuses and promotional and transfer opportunities
Take the lead on creating a team based working environment and provide coaching and direction to junior level employees within the team
Interview, evaluate, hire, lay-off, promote and reward employees and/or applicants or effectively recommend such actions
Provide feedback, coaching and disciplinary action (up to and including termination or discharge of employment) to employees, or effectively recommend such actions, to help improve employee performance
Resolve and adjust employee concerns and grievances
Intermediate HTML skill
Knowledge of the principles for campaign management including, but not limited to, segmentation, planning, testing, lifecycles and reporting
Project Management skills required
Knowledge of online analytic tools (Omniture, Google Analytics, etc.)
Hands-on knowledge of email deployment tools
Experience with DoubleClick and other ad server technologies a plus
Must be willing to work in Orlando, FL
Must have unrestricted work authorization to work in the United States
It is the policy of NBCUniversal and NBCUniversal’ s affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics

Email Marketing Developer Resume Examples & Samples

Work with Data Relationship Managers to ensure flawless delivery of timely, relevant email campaigns
Own the end-to-end production of client email messages from creative template design through message launch
Validate functionality and rendering across devices, clients, and browsers using tools such as Litmus
Advise the design process to balance production complexity against messaging effectiveness, anticipating the impact of change proposals on deliverability and render ability
Manage a suite of email creative templates and a library of reusable content blocks
Facilitate the creative testing review and approval process
Assure proper formation of all URLs and links within the emails, to enable accurate tracking of email response and subsequent web activity
Ensure that the proper creative versions are assigned to the suitable target audience lists
Propose test concepts and ideas for improvement; partner with channel marketing teams to enhance functionality and improve the client experience for targeted recipients
Ensure compliance with anti-spam legislation
Bachelor's degree in Business, Marketing, Graphic Design, or related field
Professional experience developing HTML that renders as designed across multiple email clients, web browsers, and devices
Experience using Email Service Provider (ESP) tools such as Yesmail is desirable
Experience with Dreamweaver or other visual design tools is highly desirable
Project management experience and ability to partner well with teams from different functional areas
Understanding of requirements for tracking web and email marketing response
Familiarity with email campaign management processes and industry best practices
Strong team player with ability to multi-task
Ability to work independently and prioritize deliverables against tight deadlines

Email Marketing Specialist Resume Examples & Samples

Set-up, schedule, test and deploy email campaigns
Troubleshooting technical issues related to HTML templates, list segmentation and other aspects of email execution as needed
Monitor email feedback loop and respond as necessary
Administer Buckle’s Guest Connect application
Monitor emails daily to ensure deliverability
Create partnerships with other departments to resolve issues

Director, Email Marketing Resume Examples & Samples

End to end campaign planning including strategy, creative development, segmentation, list pulls, QA, asset trafficking, execution and reporting
Lead enterprise and by-client strategic planning to address underlying business objectives and maximize campaign KPIs
Oversee campaign roadmap for the studio (mixture of self-service and full-service)
Own the commercial relationship with the Email Service Provider, such as Exact Target, and maintain reporting on platform usage vs contracted levels. Identify opportunities to leverage new/updated tools. Help self-service clients troubleshoot and/or guide them to proper resources at the ESP
Collaborate with Operations manager on developing and tracking progress against the CRM product roadmap
Manage direct report(s) who are primarily responsible for assigned clients/campaigns
Partner with internal stakeholders and external agency partners to explore and leverage all available marketing channels to boost overall email campaign effectiveness via acquisition programs designed to capture customer/prospect opt-ins and demographic/psychographic/behavioral data. Acquisition points could include leveraging social media, websites, strategic partnerships, retail channels, mobile, customer service, events, search, etc
Work with clients to identify consumer intelligence needs. Collaborate with the Consumer Intelligence team to deliver actionable insights from WB’s data repository(ies)
Provide email marketing support for primary research projects and/or share email campaign insights to enrich research analyses
Serve as a CRM (email marketing) champion throughout Warner Bros. and lead/participate in activities that foster an understanding and adoption of data driven marketing
Drive process improvement and resource alignment for efficiency and quality control
Drive business requirements, help secure funding and work with internal/external teams to oversee the implementation of evolving CRM infrastructure and tools needed to achieve Global CRM vision (e.g. marketing database, campaign management tool, results dashboards, product registration, social media integration, etc.)
Manage external and internal marketing partner relationships including outside vendors and agencies
Keep up to speed on the competitive marketplace, follow trends in CRM / Email marketing and relevant supporting marketing channels (e.g. social media, push messaging, etc.) & integrate those learnings into strategic vision, product plans and day-to-day executions

Email Marketing Specialist Resume Examples & Samples

Prepare, test and schedule daily email sends in Exact Target
Test and schedule mobile push notifications
Maintain email calendar and gather assets
Oversee and monitor email list segmentation and list growth
Provide ad-hoc reporting and analytical support to marketing team as needed
Perform market research and monitor competitor’s email programs
Work with Customer Service to address any email related issues to ensure customer satisfaction
Establish and build relationships with all stakeholders including marketing, merchandising, creative, copy etc
Assist Email Marketing Manager with weekly email reporting
1+ years email marketing experience
1+ years experience with ESP such as Exact Target or eDialog
E-commerce apparel experience

Email Marketing Specialist Resume Examples & Samples

Create, edit, and send email marketing materials and coordinating with the design team to get necessary creatives
Track and report on necessary analytics, list, and subscriber data. Analyze data, measure campaigns, identify trends/opportunities, list growth, customer knowledge (marketing personas), ROI, etc
Monitor and advise Digital Marketing Manager on email marketing quality, audience acquisition/loss, adherence to best practices, and send, email, and list performance
Create, edit, modify and maintain email lists per digital strategy and as needed to maintain email performance and production efficiency
Assist in the execution of marketing campaigns and associated promotions as needed
Additional duties as assigned by manager, including answering customer support questions

Head of Email Marketing, Shopstyle Resume Examples & Samples

Develop and lead strategy of email marketing campaigns, from creative brief through deployment including optimizing lifecycle specific programs
Monitor and analyze performance trends, conversion optimization and propose and execute email tests and enhancements
Execute on A/B and multivariate test strategies to increase engagement across retention marketing channels, including messaging, offers and templates
Compile, analyze and track data to aid in decision making and optimization of campaign programs; reporting on the effectiveness of various campaigns overall
Develop email products and contact streams that lift customer lifetime value by increasing engagement, retention and purchasing through our various email products
Keep up to date on the latest email technologies and create segmented engagement strategies to develop a deep relationship with our shoppers
Directly impact customer engagement and retention targets, measured by subscriber engagement and monetization of email products
7+ years marketing experience with a solid track record of developing and launching successful email marketing programs and initiatives
Experience analyzing large sets of data and uncovering & presenting creative ideas & solutions to effectively target customers
Strong understanding of how to effectively engage and convert email subscribers through template design and email copy
Experience building an email marketing team through effective hiring and mentoring of other email marketers
Effective cross-functional leader and great team player at the same time
Experience working in the e-commerce, direct response and/or online marketing industries, ideally for a fashion or lifestyle brand
Analytical thinker with outstanding verbal and written communication skills
Operates with a data-driven mindset, using key metrics and analysis to lead programs and campaigns
Strong organizational skills, attention to detail and ability to handle multiple tasks and meet deadlines

Email Marketing Specialist Resume Examples & Samples

Implement community awareness and education email marketing strategy developed for global retail channel
Leverage email marketing tools to develop transactional, promotional, and informational content strategies that maximize customer retention, acquisition, and up-sell programs
Manage dynamic email templates using HTML, Java Script and PHP
Execute QA and end to end testing for email templates
Create data-driven, dynamic email campaigns and tests that deliver against ROI targets through a highly segmented customer base
Run reports and prepare analyses for marketing programs or proposals using our CRM tool and excel
Develop campaigns to drive traffic to our retail channel and continually test and optimize programs
Work with cross functional team to develop and advance email tools
Support the team with creative content for any Marketing POP/POS material required

Email Marketing Associate Resume Examples & Samples

Own end-to-end planning, production and deployment of emails, including creative development, segmentation, HTML coding, testing and campaign reporting and analysis
Drive new initiatives including development and execution of behavior-based email triggered campaigns
Constantly distill lessons-learned from analyses and optimize emails across all aspects including messaging, layout, frequency, personalization, etc to strengthen results
Perform A/B testing on all campaigns to continually improve performance
Develop e-mail strategies to drive consistently boost open and click thru rates and revenue
Manage email calendar to ensure campaigns are planned, tested and approved as scheduled
Benchmark email campaigns against the competitive landscape and bring up new industry best practices
2 years experience building and executing direct to consumer email campaigns
Experience understanding and interpreting email metrics
Solid understanding of industry best email practice
Well organized and has strong attention to detail
Ability to complete campaigns within tight deadlines
Well versed in online media: email, web, social
HTML and Photoshop skills a big plus

Email Marketing Analyst Resume Examples & Samples

Plan, execute, and analyze individual email campaigns for selected families of business
Ability to manage & track multiple assets at different stages in production to ensure timely delivery to our email vendor
Coordinate between site merchandisers, digital merchants, and creative to get assets and QA final content
QA and approve all email campaigns to ensure that creative content, links, and copy are all correct
Aid email marketing team in reviewing & completing campaigns briefs – adding a critical eye to the process, while calling out & addressing issues with the proper teams
Develop functional & actionable knowledge of email marketing, assessing our email creatives to ensure messages are compliant with our email content policies
Work with the external email vendor to execute and deliver emails
Aid with development & analysis of weekly/monthly/campaign reporting and actionable next steps that will grow and optimize the email campaigns
Stay up to date with new email technologies
BS or BA Degree required, Marketing and/or Digital Marketing background a plus
1-2 years of experience in the professional environment
Results and goal focused
Self-starter, takes initiative, and recognizes the need for urgency
Retail and fashion interest is a plus

Email Marketing Developer Resume Examples & Samples

Provide technical operational support for the email platform, including development and data integration on the Salesforce platform
Ensure all compliance obligations are met regarding email communication rules, regulations and best practices
Provide training and support on the email platform for internal users in IT and Marketing
Secondary responsibilities could include supporting the SAS Campaign Mgmt platform and a SQL Server Data Warehouse
Proactively identify opportunities to better leverage the email platform to support business objectives
Bachelors degree in Information Systems, Software Engineering or related field
Experience developing on the Salesforce platform, preferably in Exact Target
Experience using AMP script within Exact Target
Experience developing within Microsoft SQL Server (T-SQL, SSIS, SSRS, SSAS)
Experience with email/multi-channel campaign Marketing - Salesforce preferred
HTML, CSS

Email Marketing Specialist Resume Examples & Samples

Manages the creation and execution of promotional, lifecycle, and transactional email marketing programs to consumers
Oversee the process of copy, layout, list selection, review/approval process, analytics and reporting
Partner with Manager to develop the company’s messaging strategy and plan
Maintain and execute on-going test/learn
Collaborates across team (promotions, buyers, and site merchandising) to support brand and sales goals
Develop & write creative briefs for all campaigns
Works closely with copy writers and design to execute programs. Ensures accuracy, quality, and brand consistency in communications
Evaluate and communicate test results and make recommendations for further enhancements
Understand and continually evaluate website analytics and customer data/behavior to recommend future opportunities for messaging efforts
3-5 years’ experience in marketing, with at least two years of email marketing experience
Basic HTML and Dreamweaver experience required, SQL “nice to have”
Some understanding of direct-response marketing and database management
Experience working with large ESPs, preferably Responsys
Self motivated and results oriented
Proficiency in at least one web analytics tool, preferably Google Analytics or Omniture
Strong data management skills, interpretive ability
Long term improvement focus, while maintaining flexibility in a rapidly changing work environment
The ability to prioritize, self-manage, and seek help when necessary
LI-EW

Email Marketing Analyst Resume Examples & Samples

Develop working & actionable knowledge of email marketing best practices
Collaborate with various teams to implement new email programs
Spearhead new email programs that will create excitement and engagement among with our email subscribers
Help develop an email calendar that will support key merchandise strategies
Plan, execute, and measure individual email campaigns
Coordinate between site merchandisers, buyers, and creative to develop email content
Write creative briefs and manage the turn-in process
Assess all email creative to ensure messages are compliant with our email content policies
Provide weekly/monthly reporting and actionable next steps that will grow and optimize the email campaigns
Stay up to date with new email & digital technologies
2-3 years of experience in the professional environment
Experience in email marketing a preferred; interactive/digital a plus

Email Marketing Specicalist Resume Examples & Samples

Past experience with email marketing, lead nurturing, marketing automation, and web analytics
Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation
Proficiency in email marketing and marketing automation technology
Highly analytical and able to derive meaning from data through A/B testing and email optimization
Good understanding of CRM principals and how they are applied to email marketing
Excellent writer and communicator in both written and verbal form
Experience with Exact Target Marketing Cloud
SMS/Mobile text messaging

Email Marketing Campaign Specialist Resume Examples & Samples

Perform day-to-day email marketing activities including email campaign and landing page set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns
Manage email campaign execution through target segmentation, data analytics, list management, and lead management
Utilize email best practices that include targeted lists, subject lines, messaging and deliverability
Employ testing and tracking platforms Litmus and Google tracking
Track performance data from campaigns to measure success and incorporate learnings in future campaigns

Email Marketing Specialist Resume Examples & Samples

Create, schedule and deploy email campaigns – including copywriting for emails – for both Golf Advisor and Golf Channel Am Tour. Assist with Golf Channel and Partner email development as needed
Assist with list management of all customer data within the database to include opt-out management, hard bounce management, and new subscriber uploads
Update and track all key email marketing metrics including delivery, open rates, click rates, conversion, opt-out and engagement rates
Coordinate newsletter content with the editorial team to ensure our content in the newsletter is as timely and relevant as possible
Maintain calendar of email campaigns and ensure deadlines are met
Design and code email promotional efforts
Assist with creation and uploading of graphics
Perform quality assurance checks for all email launches
Support Email Marketing Manager with all projects related to this position
Must have ability to work flexible hours
At least one year experience in email and online marketing
Must have experience working with ESP
Email HTML, Photoshop and Dreamweaver knowledge
Strong golf knowledge is a MUST!
Strong written and verbal communication skills are a must
Should have basic computer knowledge of all Microsoft Office applications
Ability to work well with other department members
Work well in fast paced, team-oriented environment

Associate Director, Email Marketing Resume Examples & Samples

Define the on-going strategy to improve and evolve email acquisition and retention
Evolve the Conde Nast email program to implement data-driven marketing practices to increase engagement and to meet and exceed email signup, subscription and revenue goals
Conduct A/B tests on copy, layout, offers and targeting of email promotions
Initiate improvements to email messaging based on industry best practices and successful tests
Develop an email calendar that will support key multi and single brand consumer marketing strategies
Provide monthly and quarterly recaps to executive team of progress on designated KPIs and tracking to goals
Manage the activities and functions of a team of two
6+ years of experience in online marketing role, experience in email marketing required
Proficiency in Excel and Powerpoint

Email Marketing Specialist Saks.com Resume Examples & Samples

Work with broader Marketing team to enhance email segmentation and develop new, trigger based email campaigns
Serve as point of contact for data, tech, and analytics teams to launch new triggered programs
Execute and maintain 2015 Test Plan for key email components such as subject lines, time and day of week, creative tests, cta, etc
Participate in the cross-flow of results and best practices with the broader Marketing team in a timely and actionable format
Create recaps to analyze results for emails to present results in meetings with cross-functional teams
Manage the optimization of the QA/signoff process to ensure all teams stick to the agreed upon production flow timeline
Partner with the Marketing Manager & Market Editor Team to analyze performance
Bachelor’s degree and 2-4 years of experience, preferably in email marketing and execution. A background in retail and/or consumer products is preferable
Prior experience in managing triggered programs a daily email campaign and reporting on results is a must
Prior experience in working with an ESP is required
The ability to synthesize large amounts of data into key insights in a timely fashion and communicate results in an organized and concise way
Intellectual maturity, excellent communication skills and strong influencing skills
Must be able to keep the big picture in view without being afraid to get involved in the details and understands how marketing impacts the total business
Strong interpersonal skills and the ability to work in a corporate work environment with multiple stakeholders with different points of view. Strong verbal and written communications skills are a must
Detail orientation, meticulous organization, ability to facilitate multi-tasking in a fast-paced environment, teamwork, and relationship building
Careful attention to detail without sacrificing deadlines. The right candidate will be able to juggle several, sometimes conflicting deadlines

Email Marketing Associate Resume Examples & Samples

Working with our Marketing Automation Platforms to build, test, distribute and report on email marketing campaigns
Creating marketing emails from pre-defined templates (i.e. event invites, newsletters, thought leadership and other digital communications)
Pulling, formatting and analyzing campaign metrics with insights into performance
Ensuring accuracy, timeliness and consistency of all work requests
Upholding the firm’s writing style guide and visual branding standards
Cleansing and manipulating large email distribution lists
Quality assurance testing
A/B testing
Implementation of email campaign best practices and latest email marketing trends
Supporting internal partners with organizational and project management abilities
Minimum of 3 years email marketing experience required
Has worked with a Marketing Automation Platforms (Teradata/Aprimo, Salesforce, Exact Target, Eloqua, Mailchimp, etc.)
Comfortable with tight deadlines and a fast work environment
Fundamental understanding of digital marketing strategy
Intermediate Excel skills
Basic understanding of HTML
Experience with Photoshop and Dreamweaver
A background in B2B is preferred but not required
Familiarity with Javascript or CSS is a big plus
Experience in mobile friendly or responsive design is a huge plus!

Email Marketing Specialist Resume Examples & Samples

Responsible for all email and mobile builds, edits, personalization, dynamic content, testing, approvals and schedule/launch campaigns, with the ability to manage multiple projects across multiple brands with minimal direction and supervision
With knowledge of HTML, HTML5, and CSS coding this position will use coding on a daily basis to setup emails
Responsible for the design and update of all Responsive Design/Mobile Friendly email templates, utilizing HTML and CSS code language to drive relevant content dependent on device
Collaborate with key stakeholders within PVH brands to identify and prioritize email/push marketing opportunities
Drive, prioritize, test, and manage email/push marketing strategies and rollout plans
Develop, test, implement and analyze triggered and transactional email initiatives to drive incremental revenue
Work collaboratively with the Brand Marketing and Corporate Marketing teams to ensure that all design solutions and creative assets meet deadlines, objectives, and budgets
Advocate email best practices across the Brand Marketing teams and organization by proactively sharing insights and program results
2+ years experience in email marketing, retail preferred
ExactTarget/SalesForce Marketing Cloud platform experience is preferred
Knowledge of HTML as well as a strong understanding of HTML5 and CSS coding
Must have an understanding of the methodologies to create e-mail communications as well as hands on experience
Understanding/knowledge of Responsive and Adaptive Design strongly preferred
Experience with Adobe Suites programs particularly Photoshop and/or Illustrator
Proficiency in Microsoft Office (Word, PowerPoint, Excel, Outlook)
Ability to work with multiple cross functional partners including IT, creative services, CRM, ecommerce and merchants
Strong communication skills (both verbally and written)
Ability to handle multiple tasks/projects with strict adherence to deadlines
Detailed oriented/innovative traits necessary
Must be flexible to adapt to changing trends of business and projects
Multi-tasking and ability to prioritize

Email Marketing Specialist Resume Examples & Samples

Manage the process to request, validate and submit campaign requests/briefs for emails, SMS, Push messages using Unica-based tools (Unica Marketing Operations) and the vendors
Interact with internal clients and external vendors, as required, to ensure the detailed execution of email and mobile marketing projects such as email/SMS/Push campaign creation
Conduct QA throughout the process for all emails to ensure that deadlines and process steps are executed on-time and without error
Collaborate internally with cross-functional teams to convey critical project needs, timelines, changes etc
Submit briefs as needed to support the execution of projects on the roadmap
Exercise solid decision making and independent judgment
Develop presentations and/or summaries of projects to communicate overall strategies and results
Provide support and input to Marketing Managers and Sr. Manager with special projects as needed

Email Marketing Specialist Resume Examples & Samples

Accountable for meeting weekly, monthly and yearly forecast goals – adjusting plan as necessary
Submit email creative requests to internal team and follow through to completion
Work closely with internal partners including Retail, Customer Engagement, and Giving teams to ensure all information is scheduled, tracked and received in a timely manner
Create segmentation blueprint for Americas email program
Coordinate with Content and Merchandising teams and Manager to maintain the email calendar
Code email creative and add to the email platform to test and schedule campaigns
Track and report results of email campaigns including open rates, click-thru rates, and revenue on a weekly, monthly, annual basis
Keep abreast of the industry best practices and provide recommendations for internal strategies
Implement A|B testing, including segmentation, subject lines, sent times, etc.; present findings and make recommendations for improvements

Email Marketing Specialist Resume Examples & Samples

Maintain and ensure accuracy of email spreadsheet, routing spreadsheet and the marketing calendar
Coordinate email production process with all relevant parities
Produce accurate and timely email campaigns for assigned brands
Generate weekly/monthly reports
Maintain and update email template tracking spreadsheets and PowerPoint for all brands
Have an Associate’s or Bachelor's Degree in Marketing or related with 6 months marketing related experience
Basic understanding of HTML language

Email Marketing Associate Resume Examples & Samples

Impeccable attention to detail and quality assurance
Ability to work in fast-paced environment while meeting strict and aggressive deadlines
Experience with key email metrics to support and recommend innovative marketing strategies
Experience working with ESPs and email vendors
Remarkable team player with experience working effectively with cross functional partners
Degree in Marketing or related field
2-4 years of relevant experience
Strong Microsoft Office and analytical skills
Ability and willingness to quickly learn tools and processes
Knowledge in CAN-SPAM and email best practices
Experience with Dreamweaver, HTML Coding, CSS preferred

Email Marketing Associate Resume Examples & Samples

Manage the overall email calendar, using metrics to meet revenue and business needs
Focus on email productivity (revenue, circulation) to plan and optimize, including segmentation and message type
Manage the email forecast to ensure that we are tracking to our goals and facilitate contingencies and last minute changes
Evaluate and execute weekly, monthly, quarterly and yearly reporting and suggest other attributes to analyze
Work closely with the broader email team to analyze findings, identify trends and recommend a course of action
Project coordination for new triggers, special projects and transactional emails
Recommend and execute testing strategies based on data-driven decisions including: A/B testing and segmentation/targeting
Stay current on best practices, strategies, and industry standards related to email recommending new methods, innovative ideas, and/or technologies to deliver on KPIs
Bachelor’s degree and 2-3 years in email marketing with a strong track record of performance marketing. A background in ecommerce is preferred
Strong attention to detail and the ability to project manage several deliverables
Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment
Solid teamwork, communication and interpersonal skills with the ability to work with multiple stakeholders
Demonstrates strong analytical capability. Uses logical thought process to solve problems and has the ability to clearly and concisely communicate insight and go forward plan
Experience compiling, analyzing and tracking data to aid in decision making
Fluency in Excel
Previous experience with an ESP a plus

Manager of Email Marketing Resume Examples & Samples

End-to-end production and deployment of emails (including planning, targeting, segmentation, set-up, coding, testing, deployment and campaign reporting)
Identifying and targeting customer segments to optimize KPIs
Building new trigger programs to support customer lifecycle management including upsells, win-back, retention, and lead nurturing
Executing programs that grow the Pimsleur database through lead generation and co-registration and engage, retain, and develop customer relationships consumers
Managing email calendar to ensure campaigns are tested, approved, and scheduled in a timely manner
Overseeing QA and A/B testing for email creative, subject lines, data/time, list segments, etc
Tracking and reporting performance of all email campaigns and KPIs, working closely with Director of Direct Response Marketing to analyze findings, identify trends and recommend a course of action
Understanding email consumer behavior and providing recommendations to improve strategy
Minimum 4 years’ experience producing and managing email campaigns through a major email service provider (experience with Responsys a plus)
Experience managing database marketing/direct response programs
A solid understanding of direct marketing techniques and principles
A solid understanding of email platform functionality, data integrations/APIs, CAN-SPAM and CASL compliance, email metrics, email deliverability, and email best practices
Experience with responsive design and optimizing email for mobile consumption
Experience managing third party vendors and freelance designers and copywriters
Strong analytical skills and problem solving capabilities
Knowledge of web analytics tools (Google Analytics, Omniture, etc.)
Working knowledge of HTML, CSS, Adobe Photoshop, and Dreamweaver
Self-starter with strong communication skills that can multi-task and flourish in a fast-paced environment

Email Marketing Specialist Resume Examples & Samples

Work to implement Vail Resorts’ email campaigns, including season pass sales, resort communications, journey based and automated, triggered and dynamic campaigns to drive sales, cross-sell, and up-sell
Apply best practices for email, landing pages, segmentation, email preferences, churn management, deliverability, and CAN-SPAM compliance
Create reports to track both internal and external email campaign performance, including subscribes/unsubscribes, click-through, open rates, and online revenue
Effectively analyze campaign results and distill into recommendations that improve program performance
Work with corporate teams, marketing managers and brand/division marketing managers to ensure integration of email plans and traditional marketing plans
Develop/create HTML email templates, recommending template enhancements or changes as needed
Track record of developing data-driven email campaigns resulting in solid business results
Plan and execute email tests, report results and make recommendations for improvements based on those results
Manage and optimize the design, content, layout, customer segmentation and messaging strategies of email communications
Maintain email best practices including browser/client compatibility, appearance of subject lines, use of images etc
Manage the email campaign development and QA process including proofing evaluation of copy and creative
Manage Omniture tagging and uploads for all email campaigns
Coordinate with analytics and CRM specialists to compile and edit the CRM monthly dashboard
2+ years experience in direct or online marketing
Experience working with email marketing tools – ExactTarget/Salesforce Marketing Cloud experience a plus
1+ years of experience with HTML; knowledgeable on the difference between coding for web and email
Proficiency with Microsoft Office, Adobe Dreamweaver, Adobe Illustrator/Photoshop, HTML
Email copy writing and editing
Ability to articulate and champion email marketing best practices - including deliverability management. Return Path experience a plus
Experience working with marketing databases/campaign management tools
Experience managing cross-functional relationships, especially with IT and ESP vendors
Creation and utilization of dynamic email templates and subsequent source systems
Knowledge and experience using Adobe Site Catalyst/Omniture Web Analytics
Bachelor's degree in Business, Marketing, Communications or a related degree

Email Marketing Specialist Resume Examples & Samples

Build, execute, and automate marketing programs including emails, landing pages, smart campaigns, webinars, events and direct mail
Build and maintain responsive email templates that meet CME Group standards and incorporate media queries and CSS3 techniques to ensure customer communication readability across email clients
Build and maintain responsive landing page templates that meet CME Group standards using HTML5, Javascript, jQuery and advanced CSS as well as being cross-browser compatible
Create and update marketing campaign workflows as changes to business requirements dictate
Support the generation and implementation of test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities to ensure maximum profitability
Support email content process – layout, content, messaging, review and segmentation, and list managementMonitor, analyze and report on performance of campaigns and communicate results
Support onboarding and training for new and existing Marketo users across global organization
Develop and maintain logic in programs to support lead management, data cleansing, touch governance and privacy
Ensure that lead management data processes between MAP and CRM are working seamlessly, and make enhancements to processing as required by business or issue resolution
Maintain awareness of Marketo release and patch schedules and provide guidance on using new features where applicable
Bachelor’s degree, preferably in Marketing, Communications or related field
2+ years marketing experience with 1+ years hands-on experience in Marketo or other marketing automation platform
HTML, HTML5, and CSS experience
Strong understanding of various digital marketing tactics and how they integrate (email, drip campaigns, landing pages, forms, page templates, etc

Email Marketing Specialist Resume Examples & Samples

The main focus of this role is to execute email marketing programs aimed at acquisition and retention of WWE Network Subscribers
Review online and social media channels to analyze opportunities for direct marketing activity
Work with database analytics teams on customer segmentation to optimize messaging that will drive subscriber usage and reactivation of inactive subscribers
Develop and execute communications to target new WWE Network consumers
5+ years of email marketing/database segmentation experience
Direct response experience; very comfortable with testing and analytics
Understanding of HTML a plus
Experience with content marketing and comfort with mobile email platforms and responsive design

Email Marketing Analyst Resume Examples & Samples

Coordinate and execute email production process for all assigned brands
Generate weekly and monthly reports
Leverage relationships with 3rd party vendors and other internal departments
Research internet marketing trends and maintain current knowledge of all Footlocker.com brands
An Associate’s Degree from a two year college in Marketing or related
1-2 years related experience working with email marketing
Excellent communication skills and a strong attention to detail
Advanced experience working with Microsoft Office Excel and PowerPoint
Basic understanding of HTML language, Internet browsers and email clients

Email Marketing Specialist Resume Examples & Samples

Work to implement Vail Resorts Retail email campaigns, including daily/weekly campaigns, automated confirmation campaigns, and more dynamically driven campaigns to drive sales, cross-sell, and up-sell
Create reports to track both internal and external e-mail campaign performance, including subscribes/unsubscribes, click-through, open rates, and online revenue
Work with retail marketing team to ensure integration of email plans and traditional marketing plans
Work with external and internal creative resources to develop effective designs for all emails and supporting landing experiences
Develop/create HTML email templates, recommending template enhancements or changes as needed. Track record of developing data-driven email campaigns resulting in solid business results
3+ years experience in direct or online email marketing
1+ years of experience with HTML and CSS
Ability to articulate and champion email marketing best practices - including deliverability management
Email copy writing and editing experience
Proficiency with Microsoft Office, Adobe Dream Weaver, Adobe Illustrator/Photoshop
Bachelor's degree in Business, Marketing, Communications or related experience
Retail/e-commerce email experience
Exact Target experience
Epicor and/or SAS experience
Experienced in creation and utilization of dynamic email templates and subsequent source systems

Email Marketing Analyst Resume Examples & Samples

Test and launch emails, insuring accuracy of timely delivery
Help implement and assume responsibility for monitoring trigger and transactional emails. Assist with updates to trigger and transactional emails
Coordinate special store event mailings
Regularly test email acquisition efforts to ensure signups are registering correctly and updates to assets are identified and addressed
Provide results to internal team on email performance
Run regular email reports and competitive analysis
Bachelor’s degree, preferably in Marketing or Business
0-2 years relevant eCommerce or direct to consumer experience; email experience preferred
Understanding of quantitative metrics and analysis
Experience working with an email service provider
Strong organizational skills and attention to detail
Team player with an ability to work in a fast-paced and changing environment
Excellent communication (oral and written) and presentation skills

Specialist, Email Marketing Resume Examples & Samples

Coordinate a cross-divisional, society-wide email content strategy with the goal of driving long-term engagement and customer retention. Collaborate with internal teams to identify and implement new email programs, including the development of new email templates and re-design of existing templates. Develop targeted and personalized, customer content. Liaise with NGS divisions to support and promote mission content, further reinforcing the reason to purchase from National Geographic. (35%)
Develop and organize content for cross-divisional and integrated email communications. Coordinate the efforts of copywriters, designers, and contributing NGS divisions in production of regular newsletters. Assist in developing content and creative for customer lifecycle campaigns including triggered activation and retention programs. Develop new campaigns to further engage customers in various lifecycle stages. (25%)
Evangelize a culture of continuous testing and improvement. Work with NGS divisions to suggest tests, develop test plans, measure results, and share outcomes so they become actionable. Stay current on technology trends and capabilities to ensure that NGS uses best practices and remains innovative. (20%)
Work with NGS divisions to build monthly email calendar. Collect requests for solo emails as well as participation in cross-divisional emails. Assist with list planning and management of calendar changes. Establish a regular cadence of reporting and run ad-hoc reports as needed. (15%)
Assist Email Marketing management in the flawless execution of a variety of emails to exacting quality standards. Review campaign tests as they are issued and monitor for brand consistency and execution of email best practices. (5%)

Email Marketing Specialist Resume Examples & Samples

Manage and update the email marketing calendar to ensure that all plans are in conjunction with creative, products, and the organization’s sales (eCommerce, retail, and wholesale) and marketing efforts and deadlines
Develop forecasts for email programs, run monthly alignment meetings to finalize calendar with cross-functional team
Define and implement best practices for email marketing through relevant content, design and segmentation and testing
Continuously improve process to make email development and approval cycle more efficient
Production of all business unit and ad hoc email campaigns, including asset allocation, completing CRF, implementing Coremetrics/SiteCatalyst tracking, proofing and Q&A by collaborating with our full service ESP, ExactTarget
Support production of the weekly campaigns
Assist in monitoring, tracking and reporting on all email marketing campaigns
Ensure email campaigns are accurate, approved and deployed on per pre-determined date and time
Analyze data and track email metrics
Provide insight to any correlation between site and email metrics/trend
Provide high level weekly reports to managers and directors
2+ years of email marketing experience
Possess outstanding ability to learn quickly, execute swiftly and accurately
Knowledge of key email fundamentals, deliverability, spam complaint rates, A/B split testing, etc
Demonstrates excellent judgment and organizational ability
Ability to multi-task and work in a collaborative and fast-paced environment
Strong interpersonal skills – able to and enjoys working across multiple business units and functional areas to achieve goals
Experience with ExactTarget Enterprise level email marketing platform and Coremetrics/SiteCatalyst is a plus
Knowledge of basic HTML preferred

Email Marketing Associate Resume Examples & Samples

1-2 years of relevant marketing and email marketing experience
HTML and email service provider (ESP) experience
Proven proficiency with Adobe Creative Suite is a must

Senior Mgr Customer Email Marketing Resume Examples & Samples

Create and execute email marketing campaigns
Partner and support cross functional, business and divisional teams to drive business objectives while protecting/growing the size and engagement of our active customer email list
Develop, recommend and implement strategies and operations of the customer email channel
Work with our email agency and internal brand and customer experience teams to develop and review creative and copy
Targeting and segmentation of email file to provide customer messaging, plus validate customer segmentation logic and audience counts
Drive continual test and learn in partnership with agency partner, and make recommendations for changes that will increase email effectiveness based on the findings
Keep current on competitive landscape and best practices, and use to make adjustments to current plans
Manage email vendor to ensure quality assurance on email deployments
Partner with Customer Engagement Director and others for additional responsibilities as needed to drive customer engagement and loyalty
Maintains regional marketing calendar and tracks associated expenses and accruals
Develops and implements mechanisms for response analysis to determine ROI on selected campaigns and programs

Email Marketing Specialist Resume Examples & Samples

HTML development of email templates and one-off blasts, including mobile-optimized and responsive layouts
Manage day-to-day set up of email campaigns, including scheduling, testing, and deployment of campaigns with static and dynamic content
Report on critical email campaign statistics, with the assistance of the analytics team
Troubleshoot email execution-related issues, including reviewing/manipulating distribution lists as needed
Perform quality control checks to ensure projects/tasks conform to standards and specified requirements
Prioritize work to complete tasks within set deadlines while exhibiting flexibility as needed
Train, coordinate, and lead efforts of offshore development resources for email coding
Analyze project requirements to determine objectives, target audience, appropriate delivery method and completion date
Research market trends to identify innovations and new business approaches, and make recommendations for continuous improvement
Knowledgeable of CAN-SPAM compliance and the intricacies involving email content, send techniques, etc
Train marketers on email marketing best practices, and conduct group presentations as necessary
Provide administrative support for third-party collaboration tools, including video presentation, webcasting and survey tools
Three to five years of experience in email marketing on enterprise-level Email Service Provider (ESP) solutions like Exact Target, StoneShot, SilverPop, Campaign Monitor, MailChimp, etc
Experience with marketing automation platforms, drip campaigns, triggered email, etc
Intermediate-level competency of HTML5, CSS3 and responsive design coding techniques, specifically for email/mobile clients like Outlook, Gmail, Android, iOS Mail, and Blackberry
Working knowledge of online collaboration tools, including video, webcasting and survey tools
Ability to use Adobe Creative Suite to create, manipulate, and optimize images
Previous background in the financial services industry preferred
Experience with email testing platforms a plus, such as Litmus or Email on Acid
Maintain working knowledge of financial industry-related legal and compliance changes to ensure current and future initiatives are implemented appropriately

Email Marketing Specialist Resume Examples & Samples

Coordination and delivery of email campaign assets including email briefs, wireframes, HTML, link tables, and audience request forms
Hands on management of the QA process, testing of email proofs pre-deployment, striving for 100% accuracy within email content and target audience(s)
Works with other members of the Brooks Brothers’ planning team to optimize planning, scheduling and execution of assigned email programs to meet deployment deadlines
Assist with aspects of email project management process including briefing, planning, development, and asset coordination
Responsible for integrity of the email campaign process and for ensuring the promotion brief process works efficiently
Partner closely with internal and external teams on all related email campaign deliverables. Internal partners include creative, merchandising, CRM, and store operations. External partners include ESP, database vendor, creative agencies, etc
Owns the email section of the marketing calendar, monitoring and updating closely, working with internal/external partners on scheduling adherence and meeting deadlines
Oversee execution of basic end-to-end email tests (A/B, multivariate) for message creative, subject lines, deployment time, audience segmentation, etc
Assist with email reporting, preparation of business reviews, and competitive analysis/market research; present key insights and recommendations to management, lead meetings, and deliver oral and written presentations
Complete customer requests to be added or removed from email lists
Assist with email project management process, including development, proofing and asset coordination
3-4 years experience in email marketing, digital marketing or CRM
Online and/or multi-channel retailing experience desired
Excellent skills in calendar management, organization, and planning
Proficiency in software from a leading Email Service Provider (ESP)
Experience with web analytics tools, understanding of Omniture analytics suite
Proficiency in Microsoft Office, especially Outlook, Excel and Powerpoint
Team player with strong ability to execute in a functionally-organized company
Strong written and oral presentation skills

Cards Email Marketing Channel Lead Resume Examples & Samples

Email SME – technical implementation expertise including but not limited to coding options, ESP platforms and tools as well as design, auditing and testing best practices, etc. Ability to oversee team in solution builds for ongoing and/or multi-phased, complex and segmented programs (large volume)
Strong Leader and Partner – as an execution team we support other parts of the business, which calls for a servicing philosophy balanced by negotiating and influencing skills to ensure the channel / team is operating optimally and adhering to Control and channel best practices
Brand – setting and maintaining email design and template standards with the appreciation that every email opened is a brand touch
Lead team in managing monthly prioritization and capacity planning
Report monthly channel metrics – ensure metrics team is identifying areas of opportunity or concern
3+ years leading a team with ability to inspire and develop talent
Motivated self-starter with technological literacy and focus on quality assurance
Knowledge of email marketing trends, best practices in creating templates, dynamic content, testing methodologies, list segmentation, deliverability and CAN-SPAM laws
Strong relationship management skills with ability to build / deepen partnerships to adhere to process standards, drive efficiencies and innovation, as appropriate
Bachelor’s degree required; advanced degree strongly prefer

Email Marketing Contractor Resume Examples & Samples

Completes projects quickly with a strong eye for details
QA emails submitted from field users while adhering to targeted deadlines for communications
Compiles regular reporting to ensure leadership is up to date on channel and campaign performance
Helps manage and maintain the email marketing calendar for all product brands
Conduct testing of email features to increase performance
1-2 years of email marketing experience
Experience using ExactTarget, Salesforce preferred
Self-motivator/flexible/team player
Able to work in a fast paced environment with multiple projects
Basic understanding of email and database marketing infrastructures & technologies

Email Marketing Director Resume Examples & Samples

Knowledge of email marketing best practices, including targeted segmentation, effective creative/calls-to action, testing, customer lifecycle messaging, and trigger messaging
Strong analytical skills and experience evaluating, creating and presenting campaign reports. Customer modeling a strong plus
Possess a balance of strategic thinking, creative passion, and a willingness to be hands-on
Excellent leadership and management skills. Ability to communicate well among cross-functional teams
Strong organizational, verbal and written communication and presentation skills
Advanced proficiency in Microsoft Office applications and email service provider platforms
BS/BA Degree in Business or Marketing; MBA a plus
6+ years of experience in email marketing management, with an understanding of lifecycle and triggered behavioral messaging, database marketing and analytics. Retail experience a plus
Experience developing segmentation strategies and customer touch point plans
Expertise in development of marketing assets and collaborating with members from creative and marketing teams
Experience in leading successful email personalization strategies

Email Marketing Analyst Resume Examples & Samples

Special projects as assigned including working with IT and ESP for development projects as well as cross functional teams
Facility with Excel and FTP tools. HTML, SQL, and ETL tools a plus
Ability to deal with ambiguity and a fast-paced changing environment

Email Marketing Analyst Resume Examples & Samples

Build HTML emails using email campaign system
Support development of campaign contact history
Monitor QA processes
Execute and deploy email marketing campaigns
Work closely with Email Planners to schedule emails according to the planning calendars
Perform ad hoc performance reporting and make suggestions for improvement
Monitor and ensure compliance with email policies and CRM best practices

Email Marketing Specialist Resume Examples & Samples

Develop and improve best-in-class native email experience
Manage the email editorial calendar, making sure to put the right content in front of the right recipient at the right time
Own the engagement growth of a healthy and attentive email audience
Own monthly KPI like open rate, and clickthrough rate to make the email into the most effective traffic-driving and native tool it can be
Know good images and headlines and how to tweak both to turn web content into an email-native experience
Liaise with Tech and Product teams to explore product-oriented solutions for optimizing our email automation to ensure Thrillist email sends remain the most valuable, relevant resources they can be
Spearhead list acquisition through a combination of on-and-off site promotion
Own template and subject line testing, analysis and implementation across all email verticals
Stay abreast of the email industry in everything from deliverability, to send frequency, to subject line best practices
Must love and respect the power of email!
A Bachelor's Degree and 5+ years of digital media experience
Proficiency in Responsys Marketing Cloud
Professional experience with email marketing
Professional editorial experience
Professional exposure to media Tech and Product
A proven track record project managing complicated tasks with successful results
Must have strong interpersonal skills, and the ability to collaborate successfully across various teams

Email Marketing Specialist Resume Examples & Samples

Manage day-to-day production schedule for all email programs including marketing campaigns, behavior/event based campaigns, editorials, loyalty program, retail store communications, and wholesale communications
Understand the Crocs brand position and ensure consistent, on-brand email and on-site messaging
Leverage data and apply industry best practices to optimize the email marketing program
Prepare digital briefs and campaign summaries
Provide instructions for campaign development
Responsible for A/B testing set-up and deployment
Responsible for tracking code set-up
Conduct quality assurance to ensure emails are accurate inclusive of images, links and tracking without error
Track and analyze results
Support the Email Marketing Manager with email projects from concept to launch
Manage multiple projects at one time
Field special projects and requests as needed
1-2 years of relevant experience
Hands-on experience with HTML code is preferred
Experience using major ESP platforms (ExactTarget, Silverpop, Epsilon, SendGrid, etc.) is preferred
Experience using major analytics platforms (Omniture, Google Analytics, etc.) is preferred
Experience working closely with creative/design and coding teams is preferred
Strong understanding of email best practices
Strong project and time management skills
Strong communication skills with the ability to gain alignment and problem solve collaboratively
Takes initiative to generate ideas to drive business and contribute to organizational effectiveness
Results oriented. Strives to hit metric-driven goals and searches for the right solutions for Crocs
Team player with demonstrated ability to work effectively with multiple cross-functional groups

Associate, Email Marketing Resume Examples & Samples

2-3 years hands-on email marketing experience
Experience working with various ESPs (experience with ExactTarget/Salesforce Marketing Cloud preferred)
Strong HTML & CSS email coding proficiency; comfort with cross-client email coding best practices
Experience with mobile email optimization (and responsive email template builds) a plus
Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics
Strong data analysis skills; must be able to analyze and build complex list segments
Strong quantitative skills and familiarity with web analytics tools (experience with Google Analytics a plus)
Strong project management background
Experience collaborating across multiple departments to execute campaigns
Excellent presentation, written and verbal communication skills
Strong Excel & Powerpoint skills

Email Marketing Specialist Resume Examples & Samples

Knowledge of HTML, CSS AMPScript(Exact Target’s scripting language) for building Email Templates(creation and support of Email Templates for IAS markets)
Knowledge of Adobe PhotoshopandDreamweaver (image editing, content editing, user experience, responsive design) to create and edit emails
Familiarity with Email Testing(A/B testing, Litmus platform)
Full service support for CEEMEA region
Basic Email Writing/Editing
Basic familiarity with financial markets and terms
Interpersonal skills to interact with multiple business partners from across the world

Email Marketing & Customer Data Specialist Resume Examples & Samples

Executes emails and campaigns as needed to support line of business marketing and content strategy. Generate and manage email lists from the CRM database. Using email templates generate test email gather approvals and deploy emails
Completes monthly and ad hoc reporting for email distributions
In the CRM monitor new customer/prospect data integrity by reviewing the daily load of new customer data merging duplicate files and supplementing the data housed in the CRM database
Assists in researching and gathering new prospect information via our existing tools (D&B Avention) and external data sources
Performs regularly scheduled database maintenance which requires running basic reports identifying and gathering missing information and inputting into the CRM database
Participates in all CRM system upgrades including pilot testing documentation and training
Will be actively involved in ad hoc project work as needed including review and maintenance of special mailing lists targeted data maintenance and review. Initial point of insight generation into how markets respond. Ability to work to detail and multi-task in a deadline driven environment is a must
Ability to think creatively and strategically as well as identify and problems and resolve them. Last point of check before any final mass communication is sent to current and prospective customers
This role is expected to have a continuous process improvement ability to help grow the business by targeting appropriate current and prospective customers
Complies with all applicable federal and state laws and regulations
20160224

Email Marketing Specialist, Senior Resume Examples & Samples

Build, test and launch simple to highly advanced email campaigns and interactive programs using the Responsys Interact® platform
Review project requests to determine how to implement using established processes and best practices, or scope production requirements for custom projects
Assist in email calendar development, creative requests, product selection, and legal compliance review
Build email campaigns with content provided by in-house creative department
Assist in campaign effectiveness through reporting and basic analysis
Identify trends and opportunities for improved email campaign metrics
Direct experience setting up complex campaigns on a 3rd-party (Responsys) email service provider platform
Experience with testing and creating email/browser client compatible code
Advanced knowledge of HTML (email a major plus) and/or quality assurance for interactive campaigns
3-5 years’ experience in the email marketing or interactive marketing industry desired
Experience with mobile optimized coding techniques
Proficient in Email Marketing best practices for creating user-focused content
Excellent project management skills, organizational skills and the ability to effectively manage multiple projects at once
Strong interpersonal communication skills; ability to collaborate with cross functional teams in a fast-paced environment
Must have solid experience actually managing and executing consumer email campaigns
Creative and proactive communication skills to move new ideas and enhance company strategic goals
Bachelor's degree in public relations, communications, advertising, communications or related discipline
Background should include strategy, account planning and/or project management with general understanding of web analytics, usability and what drives consumer behavior

Technical Email Marketing Specialist Resume Examples & Samples

Work within Exact Target / Salesforce cloud platform to build and send email campaigns
Execute on template changes or create new templates for A/B testing
Conduct email client testing on all emails
Develop and QA emails across platforms: desktop, mobile web – coding and QA including mobile responsive design
Conduct QA on all campaigns/gatekeeper of content out to customers
Troubleshoot any issue with layout / alignment / data flow
Proficiency in HTML,CSS, Javascript, SQL
Understanding and experience cross device testing and debugging
Understanding of mobile responsive design
Understanding of table mapping/referencing
Preferred: javascript, SQL, photoshop/illustrator
Preferred: prior experience with Exact Target / Salesforce Cloud
Prior experience executing email campaigns, preferably with an email service provider is a plus
Well-versed in direct marketing fundamentals, email marketing industry standards and email best practices. Includes user list management, knowledge of dynamic content within email and logic based systems
Team player, agile, flexible and able to learn quickly

Email Marketing Specialist Resume Examples & Samples

Intake, approval and routing of all Higher Education project requests coming into our team via Basecamp and Robohead platforms. Responsible for assigning task schedules and following up with appropriate team members to ensure necessary work is being completed and following approved processes. (20%)
Responsible for setting up, test proofing and scheduling deployments for Higher Education email campaigns. Will be considered the subject matter expert on best practices, Pearson branding/policy as it applies to campaigns, and list segmentation strategies for targeting. (50%)
Work with Program Managers and Email Marketing Manager to understand the business case, and assist in developing campaign strategy when possible (15%)
Work with Analytics, SEO/PPC and Web teams to collate performance metrics. Presents analysis to stakeholders with recommendations on what worked, what didn’t, and how they can adjust future campaigns to optimize performance. (15%)

Analyst, Email Marketing Resume Examples & Samples

Track production milestones to ensure timely delivery of campaign assets and communicate progress daily
Coordinate with merchandising, store operations, public relations/social media, and credit card teams to set email launch dates and confirm appropriate landing pages
Confirm segmentation or targeting with Brand and modeling team
Assign campaign tracking codes for all campaigns using spreadsheet macros
Review and approve all campaign test files, providing approval for deployment
Upload weekly auto trigger files from merchants
Prepare data and creative reference for analytics archive
Produce weekly campaign performance reporting, including engagement metrics, productivity trends, and test results
Produce monthly reporting and analysis on auto trigger performance
Manage seasonal updates in evergreen creative
Participate in preparing quarterly presentations to brand partners
Promo code and barcode management as needed
Perform mainframe database uploads for each season
1-2 years of general business experience required
Email experience preferred
Direct Marketing and/or Retail Industry experience preferred
Proven analytical and organizational skills
Extensive Excel experience manipulating data in very large spreadsheets
Ability to prioritize and work on multiple projects in a deadline driven environment

Senior Email Marketing Specialist Resume Examples & Samples

Creates direct mail marketing plans, targeting specific market segments with specialized offers
Works with market research in developing response models and other database improvements
Markets the organization's products and services using customer marketing databases
May conduct data mining analyses of customer data to develop marketing trends
Intake, approval and routing of all Higher Education project requests coming into our team via Basecamp and Robohead platforms. Responsible for assigning task schedules and following up with appropriate team members to ensure necessary work is being completed and following approved processes
Responsible for setting up, test proofing and scheduling deployments for Higher Education email campaigns. Will be considered the subject matter expert on best practices, Pearson branding/policy as it applies to campaigns, and list segmentation strategies for targeting
Work with Program Managers and Email Marketing Manager to understand the business case, and assist in developing campaign strategy when possible
Work with Analytics, SEO/PPC and Web teams to collate performance metrics. Presents analysis to stakeholders with recommendations on what worked, what didn’t, and how they can adjust future campaigns to optimize performance
Typically acquired via bachelor’s degree or appropriate combination of education and significant experience
Typically requires a minimum of 5 years of related experience and/or 3 years of area-specific experience in addition to post-secondary coursework
Business/Marketing degree required; or equivalent Email Marketing experience
Proficiency with Responsys, ExactTarget, or equivalent eMarketing platform required
Experience with Project Management software and CRM platforms like Salesforce
Basic HTML/CSS experience preferred
Excellent organizational, communication, and project management skills; including the ability to work under pressure with tight timelines while juggling multiple projects
Knowledge of/experience with SiteCatalyst , Webtrends, or Google Analytics

Email Marketing Developer Resume Examples & Samples

Build, test and deploy email programs including scheduled and automated/triggered sends using Salesforce Marketing Cloud
Architect, develop and maintain a complex set of customer journeys. Maintain the data and assets to support the campaigns
Ensure that all campaigns are functioning and customers are receiving communications. Troubleshoot any issues with all transactional and marketing email campaigns
Build and manage databases to store subscriber, product and delivery data
Manage and maintain the subscriber lists and preference center
Utilize Marketing Cloud scripting (AMPscript) to customize and target content to our customers based on interests and preferences
Partner with web and SAP development teams to provide data to and receive data from other integral systems
Stay informed regarding Marketing Cloud and industry trends and best practices. Embrace new Marketing Cloud opportunities and changes and implement when they enhance our customers’ experience or increase efficiency
Partner with third party vendors including Salesforce, Return path and FreshAddress
Demonstrated experience with Salesforce Marketing Cloud; this includes AMP script, data extensions and Automation Studio as well as experience with API integrations. Experience using Content Canvas, Content Builder and Journey Builder preferred, but not required
Experience building responsive, mobile aware and desktop emails using HTML, CSS, Dreamweaver and other tools when pertinent
Ability to write coherent code while following established code and design style guidelines and quickly troubleshooting problems
Knowledge of SQL, relational databases, server-side JavaScript
Understanding of cross-browser/platform issues, code solutions/requirements and delivery/rendering issues for HTML emails in standard email clients
Knowledge of best practices, success metrics and CAN-SPAM legislation
Experience working in an Agile team environment is also a plus

Coord, Email Marketing Resume Examples & Samples

Highly detailed, with ability to thrive in a fast-paced, deadline-driven environment
Previous email marketing, web or direct marketing experience preferred
Highly skilled in MS Office software, particularly Excel, PowerPoint and Outlook
Ability to execute responsibilities in a timely and accurate manner
Strong interpersonal skills, working as a team member with internal stakeholders as well as external strategic partners
1-3 years relevant experience
Desire to learn about email and interactive marketing
Energy, motivation and commitment to produce results

Email Marketing Developer Resume Examples & Samples

CS degree and at least three (3) years of software development experience
Strong relational database skills with experience in application development using MySQL is required
Must have working knowledge of PHP as well as familiarity with Unix and Apache
Experience with HTML, CSS, DHTML, AJAX, XML, JavaScript
Aptitude and desire to deliver high-quality software quickly through iterative development
Must have a strong background in object-oriented concepts, analysis, design and unit testing
Must have excellent analytical, problem solving, and code-reading skills
Ability to assist in the deployment to testing, staging, and production environments
Must be a self-starting team player, and have the ability to perform well in a fast-paced, deadline-driven environment
Web service, SOAP, SOA, EAI, ESB experience is a plus
Experience in consulting or within a software development company a strong plus
Experience with large e-commerce websites is desirable
Willingness to give and receive constructive feedback
Solid professional references a must

Email Marketing Specialist Resume Examples & Samples

2-3 years’ experience in email operations, preferably within an ecommerce or retail environment (Omnichannel experience a plus)
Strong project management skills
Familiarity with email best practices and deliverability
Prior experience working with email service providers (such as Exact Target, Responsys, etc.)
Working knowledge of HTML/CSS, website development
Strong verbal and written communication skills. Able to communicate project status to both technical and non-technical stakeholders
Strong work ethic and interpersonal skills; the ability to work well with teams, a passion for our industry, enthusiasm for digital, and the desire to have fun doing it
Desire to learn and share latest email trends and technologies
The ability to probe deep corners of the Internet to unearth compelling email statistics, trends, competitive intelligence, and opportunities
A passion for email marketing

Email Marketing Specialist Resume Examples & Samples

HTML knowledge
Marketing Analytics (Google Analytics, email tracking)
Any experience with Adobe Dreamweaver and Adobe Photoshop would be a plus
Familiarity with Microsoft SharePoint

Campaign Developer, Email Marketing Resume Examples & Samples

Lead the development and refinement of all of National Geographic’s email campaigns
Practice a mobile-first mindset, with all campaigns created and coded using responsive designs
Test and monitor campaigns’ compatibility with all web browsers and devices as well as ensure links, images, subject lines, and list segments pass QA
Troubleshoot campaign rendering issues, and provide solutions
Provide recommendations to maximize dynamic content by identifying new campaign rules based on available database attributes
Identify and execute cross-marketing opportunities in emails to optimize organization’s content, products, and services
Stay on top of industry best practices in coding and design and enforce CAN-SPAM and other regulatory requirements
Serve as a liaison between National Geographic email marketers and the organization’s email service provider

Campaign Developer, Email Marketing Resume Examples & Samples

Bachelor’s degree in Marketing, Business or related field
At least 3 years of work experience in digital marketing
At least 2 years of email coding experience in HTML
Advanced knowledge Adobe Photoshop or Dreamweaver skills is required
Working knowledge of major email enterprise platforms (Responsys, ExactTarget, Silverpop) and content management systems
Experience working with real-time content vendors (Monetate, MovableInk, LiveClicker) is preferred
Ability to collate data and report on email campaign results with suggestions for improvement

Email Marketing Executive Resume Examples & Samples

Day to day implementation of the customer communication plan, writing copy to deliver email communications
Regular meetings with internal stakeholders to share tactical campaign results and agree amends to future activity
Creative brief writing for all future campaigns & activity
Support Customer Engagement Team with the delivery of weekly campaign reports identifying key results, insights and recommendations where applicable
Work with Finance & Customer Engagement Team to understand the impact of campaign activity: revenue; profitability; and ROI
Work with Customer Engagement Manager to help the business gain a better understanding of the customer base through surveys, data enhancements, segmentation, etc
Previous marketing communications experience including email marketing an advantage
Basic HTML code writing an advantage
Ability to analyse and interpret campaign results preferred
Ability to work under pressure and deliver to tight timelines

Email Marketing Intern Resume Examples & Samples

Operational coordination of email marketing campaigns
Set up and run regular reporting and analysis of email campaigns for insight building and channel optimisation
Maintain the campaign planner and report on key actions
Coordinate and brief in the production teams such as design and editorial for localisation to assist in preparation of eCRM campaigns
Work with eCRM managers to create and deliver compelling and tailored email campaigns to the player base
Provide assistance to other teams for adhoc project as and when required

Email Marketing Specialist Resume Examples & Samples

Build, test, and deploy simple to highly complex email campaigns across customer segments, and set up automated programs to engage subscribers throughout various stages of the customer lifecycle (onboarding, retention, reactivation)
Partner with cross-functionalteams on the strategic planning and execution of campaigns, including assistingwith email calendar development, product selection, creative requests,proofing, and final approvals
Track campaign effectivenessthrough basic email reporting and analysis, and consistently identify newopportunities to build subscriber engagement and increase revenue
Perform ad-hoc research oncompetition and consistently share developments in email best practices to help improve our existing programs
Partner with Return Path onemail deliverability and inbox optimization; consistently monitoring our sender reputation and working with account team to ensure high deliverability standards
Serve as in-house expert onthe email service platform and provide training as needed for our internal andexternal counterparts across multiple countries to ensure we are leveraging thetool to its fullest functionality
Liaison with IT team on technical issues related to the email program, including managing, updating, and escalating service tickets and providing regular status updates to leadership
2-4 years of experience in B2C email marketing with hands-on experience using an enterprise level email service provider such as Responsys, ExactTarget, or CheetahMail
Experience setting up and managing automated programs, including triggered and transactional campaigns
Proficiency with email marketing best practices and CAN-SPAM requirements, working knowledge of HTML, and familiarity with mobile-optimized coding techniques
Excellent project management skills, organizational skills, and the ability to collaborate productively with cross functional teams in a fast-paced environment
A team-oriented attitude and an enthusiastic approach to learning new skills and technologies, with a willingness to adapt to changing demands in a constantly evolving atmosphere
Ability to work independently, effectively prioritize projects, and multi-task to meet deadlines
Bachelor's Degree in marketing, communication, advertising, or related field strongly preferred

Email Marketing Analyst Resume Examples & Samples

Bachelor’s Degree in Marketing, Communications or relevant field
Proficiency using Microsoft Office
Possess the ability to write queries, create forms, reports and documents in Access and Excel
Prior ad agency experience a plus

Email Marketing Channel Operations Resume Examples & Samples

Innovation Seeker – while keeping the ever-flowing campaign pipeline moving smoothly and error-free, another key deliverable of this role is identifying and piloting innovative email solutions such as carousels, dynamic content, etc. as well as collaborating with up- and downstream partners to streamline or automate production for efficiency gains
Ensure all Compliance and Control processes are adhered to; oversee remediation of gaps identified in internal audits
Triage / troubleshoot adhoc communications (national disasters, economic crises, market opportunities)
7+ years email marketing experience at ESPs and/or client side email channel delivery overseeing complex programs (segmentation, VMs, test designs, etc.)
Strategic, critical thinker with intellectual curiosity to improve email performance
Flexibility to switch priorities based on business needs in a fast paced environment
Ability to successfully navigate uncertainty
Strong communication, presentation and influencing skills

Email Marketing Executive Resume Examples & Samples

QA and emailtesting will be critical to this role. On-going campaign testing in differentemail clients, browsers and different devices (mobile, tablet, desktop)
Prepare &build HTML based emails using a variety of tools including Dreamweaver andemail marketing software
Manipulate dataand target emails to key regions and customer segments
Work closely withthe Email Marketing Team to improve the existing templates and help creatingnew ones
Work closely withthe Email Marketing Team to continuously improve all email marketing KPI’sincluding deliverability, opens, clicks & revenue
Work closely withrelevant internal departments to ensure the email marketing channel is workingas efficiently as possible
Support the EmailMarketing Team with ad hoc tasks as necessary
Assist with adhocemail marketing/CRM projects where needed
Work with the ESPto ensure that email best practice is being followed
Analytics andbenchmarking – you will be responsible for tracking the success of emailmarketing activity and providing detailed email reports to the business
Assist the EmailMarketing Executive in the email scheduling process
Assist the EmailMarketing Executive in briefing in email campaigns
Monitor the‘no-reply’ inbox for our emails and forward any replies that require a followup to the MyStylist and the Customer Care team
Stay abreast ofcompetitor email activity. Compile competitor emails, highlighting promotionsand examples of strong emails
Run competitoranalysis and investigations for specific projects as requested and compilereports and summaries for the business
HTML savvy
Proficient inexcel and word
A keen eye fordetail
Ability to workin a team
Excellent workethos and good timekeeping
Excellent verbaland written communication skills
Excellentorganisational skills
Desire to work inan ecommerce environment
Solidunderstanding of email technology platforms, web analytics, customer databases and segmentationopportunities
Experience ofworking in a fast-moving entrepreneurial environment with competing deadlinesand priorities
French speakingis a preferred but not essential
Highly organisedand exceptional planning capabilities
Ability to thinkclearly and calmly when faced with issues or problems
Ability to copewell with the demands of a rapidly growing company
Willingness to gothe extra mile
Self-motivated,uses initiative

Associate, Email Marketing Resume Examples & Samples

Assist in planning seasonal US & EU email calendar with Email Marketing Manager & Ecommerce team (EU calendar will also involve planning/coordinating with international market contacts)
Maintain calendar, proactively update and shift campaigns as needed, distribute weekly and communicate changes
Partner with ecommerce merchandising team and buying/planning teams to ensure all products featured in emails support key investments with ample inventory
Attend internal creative review meetings and provide feedback on campaigns and messaging based on KPI performance trends
Send EU emails for translation and coordinate translation feedback with market partners as well as creative services team
Align with CRM on upcoming email segmentation and suppression files
Daily contact with email agency and internal development team to coordinate scheduling and coding of all campaigns
Responsible for the setup and delivery of all email campaign assets
Responsible for all quality assurance testing across devices, communicating feedback/edits and approving final drafts
Identify and implement ways to improve efficiency in the email creation process
Experience with Salesforce Marketing Cloud/Exact Target a plus

Email Marketing Analyst Resume Examples & Samples

Partner with internal teams and external vendors to finalize content and ensure timely email and SMS deployment
Assist in the day-to-day analysis and data-related activities of email and SMS marketing in an effort to optimize delivery, open-rates, click thru and minimize opt-out rates
Share responsibility in the day-to-day analysis and data-related activities of the daily and weekly email reporting
Execute and archive historical email reporting
Utilize existing reporting tools to create ad hoc reports to draw conclusions and develop actionable insights
Maintain system of assigning and tracking email coupon codes for accurate reporting
Ensure coupon codes are executed correctly with counterparts in store operations, and creative
Execute in-store marketing and prospecting initiatives to acquire new email and SMS options
Apply segmented communication strategies to retain and increase email engagement and conversion
Work in multiple, concurrent projects requiring interaction with all levels of the organization
Coordinate the development and deployment of creative assets, dynamical personalization and lists of email blasts
Assist in the transfer of data attributes, customer opt-in and opt-out information and customer feedback between marketing database and email vendor
Ability to assess various vendors and third party partnerships based on company needs
Conduct competitor analysis, share learnings and make recommendations that will enhance the program
1+ year Email Marketing experience
Marketing campaign execution experience, a plus
Understanding of segmentation strategies and approaches
Ability to think analytically and creatively
Familiarity with the following ESPs appreciated, not required. (Experian Cheetahmail, Responsys, SailThru, SendGrid, BlueCore, Contstant Contact)
Attention to detail and ability to manage multiple projects
Strong oral and written presentation skills
Technical skill proficiency in Microstrategy, DREAM and SAS, a plus
Experience in retail marketing or apparel manufacturing environment, a plus

Email Marketing Specialist Resume Examples & Samples

Help drive community awareness and education strategy by working collaboratively to develop a comprehensive email program for global retail channel
Work with sales team in developing and executing lead nurturing and drip campaigns
Oversee QA and end to end testing for email templates
Manage testing and optimization efforts of programs

Analyst, Email Marketing Resume Examples & Samples

Maintain key documents -- Help with email calendar, Trigger documentation, and more
Provide support in preparation of seasonal and/or monthly presentations to brand partners
Help with ad-hoc reporting upon request
Responsible for weekly email reporting, including customer engagement metrics, trends, test results and campaign performance. Share with cross-functional stakeholders in Merchandising, Creative and Inventory, making recommendations for improvements based on findings
Coordinate tracking tags for all campaigns from production through approval process using spreadsheet macros
Assign and test all campaign links for accuracy prior to launch. Maintain historical archive. Coordinate with brand to define appropriate landing pages
Pull Promotion Codes from the Promotion Code tool, ensuring accuracy and business rule compliance
Liaison with internal and external service groups including: deployment, ecom and finance
Participate in the development of seasonal circulation and sales plans to drive the business
Direct Marketing experience preferred
Proactive, can-do personality

Email Marketing Resume Examples & Samples

Content development, briefing and segmentation of newsletters for Latin American markets, providing our customers with the most engaged and relevant information
Brief, coordinate and control the Newsletter design and delivery, with both creative and operations agencies
Monitoring market best practices
Testing and deployment of the Customer Relationship Programs (CRM Programs), ensuring that the elements of the communications are consistent and correct (content, visuals, tracking codes)
Support on reporting and results analysis of newsletters and CRM programs
Marketing background
High communication skills

Email Marketing Associate Resume Examples & Samples

Email execution and campaign set up including: email campaign set up in ESP, list segmentation, list management
Compile email analytic results to uncover trends and shape content strategy for go-forward campaigns, reporting out on a weekly and monthly basis to measure the impact of email against overall marketing efforts
Provide recommendations and plans for revising email campaigns based on email analytics and findings, reviewing the calendar and messaging strategy with an analytical eye
Optimize email programs through continual testing of creative, content, offers, targeting, etc. based on email findings
Partner with Creative to turn all requests into specific mechanical briefs, while allowing Creative Ops to take the lead on project management of process and specific elements
Develop and execute Site messaging and Email calendar for both DisneyStore.com and MarvelShop.com that aligns with overall marketing strategy and priorities, promotion calendar, and partner initiatives
Work closely with Retail Marketing team to support initiatives for brick and mortar to drive traffic to stores through email
Ensure projects are delivered on time, on brand, and on budget
Occasionally assist and support the Online Marketing team with various operational tasks for Site messaging, Synergy partnerships, and Asset management
2-3 years of marketing experience, with a strong emphasis on Email
Candidate should have hands-on experience with Email Service Provider Platforms: Responsys, CheetahMail, ExactTarget preferred
Basic HTML knowledge to troubleshoot email code a plus
Candidate should be proficient working on Mac & PC platforms as well as most mobile devices including mobile phones, smartphones, PDAs, tablets, handheld computers, portable media players, etc
Strong problem solving and communication skills
Ability to use data and analytics to assess and inform recommendations on strategies/plans
A team player with a positive can do attitude
Effective relationship building skills
Ability to work well with cross-functional teams and prioritize time
Comfortable working with team members at various levels
Previous experience with Microsoft Excel and analytics dashboards a plus
Ability to quickly adapt and learn

Email Marketing Specialist Resume Examples & Samples

Cuts up PSD/PDF files to convert them into clean HTML/CSS for strategic, sponsored, and targeted email marketing campaigns, making sure that emails display properly across various email clients and devices
Provides project management, including scheduling and approvals, for cross-departmental or multi-club initiatives
Works with various MLBAM departments, including Sponsorship, to ensure emails go out accurately and on time
Optimizes overall performance of email communication as it relates to increasing opens, clicks and conversions, by using triggers, targeting, and other automation
Helps to integrate database information and triggers for more personalized, targeted campaigns
Analyzes data from campaigns to present to clients
Identifies, improves and creates processes to streamline workflow
Provides additional email production backup and email QA support for network of other MLB and Club Marketing Producers
Fulfills other email production responsibilities as assigned by managers
Takes a proactive role in best practice sharing, knowledge building and resource gathering

Email Marketing Specialist Resume Examples & Samples

Consult with product marketing teams to understand overall business objectives, and identify campaign requirements and success metrics
Development and deployment of campaigns, interfacing between marketing teams, vendors and agencies to identify, understand and communicate key deliverables, technical specifications, production and reporting requirements for all campaign components
Gather, maintain and track creative assets
Upload and QA creative executions prior to launch
Monitor and troubleshoot campaign creative post-launch
Communicate key campaign milestones, progress/delivery status and manage expectations
Identify potential delivery risks and communicate/propose solutions
Design and implement campaign branching logic
QC customer targeting and list segmentation
Utilize marketing automation and prospect behavior to build nurture campaigns
Serve as a project manager for a series of programs and effectively utilize the appropriate task management solutions

Email Marketing Specialist Resume Examples & Samples

Manage relationships with key channel partners and vendors
Become the internal product champion for software, solutions and platforms used to for optimizing channel performance
Assist in the development and implementation of email marketing strategies to achieve budgeted digital subscription goals
Collaborate with channel stakeholders to identify target audience attributes that increase the effectiveness of channel activities
2-4 years’ related experience in email marketing and/or campaign analysis, required (equivalency considered)
2-4 years’ experience in (and passion for) the development of effective email marketing strategies, creative, campaign implementation and results analysis
Familiar with briefing graphic designers and web developers
Highly organized and detail-oriented; able to manage multiple projects simultaneously
Strong analytical skills; able to interpret and present data to provide tactical recommendations

Email Marketing Specialist Resume Examples & Samples

Oversee all aspects of the marketing campaign process for assigned accounts, including planning, building, testing, analysis
Analyze marketing campaigns results and implement recommended changes
Develop and implement new campaign ideas and promotional strategies to help build and expand the email marketing program
Work with email service provider to optimize targeting, acquisition and retention opportunities
Conduct weekly review and ROI analysis of the program and track to forecast
Identify file growth opportunities and oversee the execution
Abides by all policies and procedures of Oriental Trading Company
Maintain regular and predictable attendance
Work cross-functionally and collaboratively with teams in marketing, creative, paid search, legal, and merchandising to execute against all deliverables
Monitor competitive intelligence and report on trending and untapped opportunities
Work with IT team to implement new or enhanced partner data feeds for customized technology integrations related to the email program
Perform other projects and duties as assigned

Email Marketing Developer Resume Examples & Samples

Proofreading skills and ability to scrutinize content from our customers’ perspective
Excellent communication to work closely with internal marketing teams and other stakeholders
Manage a workload that entails creating new emails and updating existing emails through an online interface
Understand localization concepts of how content is treated and maintained in system, across markets, and in channels
Assist in QA coverage in development and UAT environments to ensure continuous rollouts move seamlessly into existing marketing operations
Implement and follow URL guidelines to track channel performance and ensure measurability in BI reporting environments
Optimize email template creation and processes across multiple platforms and toolsets
Work across IT, sales, and marketing business leaders to gather pertinent information to accomplish all of the above
Translate requests from business to technical requirements
Participate and contribute in an Agile environment
Cover team members in basic automated testing methodology and serve as backup running automated QA tests

Email Marketing Associate Resume Examples & Samples

2-4 years experience creating and launching email campaigns using a leading ESP such as ExactTarget, Mailchimp or a or similar platform
Mid - Strong ability to code in HTML and CSS, with the ability to build responsive web and email templates
Mid level ability to read and write SQL queries preferable
Experience creating and sending large-scale email campaigns
Familiarity with CRM software or some form of database management system
Experience with email analytics, testing, and optimization
Ability to balance an intense attention to detail with swift execution
A self-starting attitude—ready to seize opportunities to make an impact without needing to be told

Email Marketing Developer Resume Examples & Samples

Experience creating fluid or “hybrid” emails
3-5 years experience with ExactTarget platform (AMPScript, data extensions, send definitions, etc)
Above beginner's knowledge of SQL
Basic understanding of data architecture
Ability to collaborate with various teams and meet strong deadlines
Critical thinker with creative solutions to solve challenges and meet business requirements
Strong passion to learn and grow and takes initiative to succeed

Email Marketing Specialist Resume Examples & Samples

BA/BS in Marketing, Business, Web Design and Development or related field; or equivalent experience
1-3+ years of CSS/HTML development experience; experience coding for email preferred
Experience with responsive web design/optimizing for mobile devices preferred
Experience executing email campaigns through a major email service provider preferred; ExactTarget a plus
Solid understanding of email platform functionality, data integration/APIs, CAN-SPAM and CASL compliance, and email best practices
Strong Microsoft Office skills, particularly in Excel and Word
Writing, editing, and proofreading skills
Good communication and interpersonal skills and the ability to work with multiple stakeholders
Knowledge of marketing techniques and strategies used with customers/constituents
Ability to manage multiple ad hoc and long-term projects simultaneously

Email Marketing Specialist Resume Examples & Samples

Building email campaigns, audience selection, rendering and quality assurance of all outbound campaigns
Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns
Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as required
Delivers standard reporting on email execution, delivery, and in-boxing
Stays abreast of and recommends email marketing best practices with coding, design and testing of email campaigns
Working knowledge of HTML and CSS preferred
A minimum of 2 years of marketing experience
Bachelors degree ideally in Marketing, Communications or related field preferred
Ability to understand technical concepts and products and effectively communicate their benefits with end users
Decisive, high energy and ability to energize others. Creative
Excellent communication, presentation, problem solving, and interpersonal communication skills
Results-oriented, self-driven, and have the ability to successfully prioritize and execute many detailed tasks at any given time

Email Marketing Account Executive Resume Examples & Samples

Flawlessly execute, test, and deploy email and other marketing campaigns using our proprietary, web-based application. Work closely with client to ensure exact specifications are met
Build database segments based on client and account team instructionsPerform quality assurance on all campaigns, and assist in cross-checking the work of peers to ensure 100% accuracy
Own day-to-day client relationships relating to production and application issues, as well as interact with and support account team members based in the U.S
Create and maintain reports in Microsoft Excel
Document and communicate potentially complex solutions to clients in a timely manner
Serve as a communication liaison between clients and account teams when needed
2+ years in client services, marketing, technology, or related field
Excellent customer service, organizational, and analytical skills
Exceptional knowledge of the Internet and general computer skills, knowledge of Microsoft Word, Excel and PowerPoint
Basic experience with HTML
Experience with databases and query tools like Microsoft Access preferred
Proficiency in JavaScript and SQL a plus (must be interested in learning)

Analyst, Email Marketing Resume Examples & Samples

Responsible for weekly email reporting, including customer engagement metrics, trends, test results, and campaign performance. Share with cross-functional stakeholders in Merchandising, Creative, and Inventory, making recommendations for improvements based on findings
Assign and test all campaign links for accuracy prior to launch. Maintain historical archive. Coordinate with the Brand team to define appropriate landing pages
Liaison with internal and external service groups including: Deployment, Ecom, and Finance
Excellent communication and interpersonal skills, with a high level of emotional intelligence
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Senior Director, Email Marketing Resume Examples & Samples

Create and deliver an Email marketing strategy for Hotwire that can be levered across multiple points of sale and device platforms, including analysis, measuring and reporting on initiatives
Drive overall success of success of the Online Marketing group by delivering against Email marketing channel goals and contributing at a senior level to overall direction
Deliver a data-driven approach to Email marketing; coaching and developing the team to build and improve results
Possess a high level of sophistication to show conversation, most effective campaigns, and areas for improvement. Be able to draw conditions and give recommendations on appropriate strategy based on the data collected
Build and manage teams to deliver against these strategies
Build and manage monthly forecast and accruals to ensure revenue and expense targets are met in accordance with channel targets
Work closely with the creative, usability, customer experience and brand teams to ensure all outbound marketing meet brand guidelines and complement above the line communications
Work closely with site / product teams to ensure that innovations, changes and tests implemented on the site are appropriately integrated into email communications
Continuously improve response rates through the use of data mining and targeted mailings
Drive overall success of the Email Marketing group by delivering against goals and contributing at a senior level to overall directions
Develop methods to improve efficiency and business results within these channels and lead the team to investigate and implement new technologies, services, automation capabilities, and/or vendor solutions that increase productivity
Create a team environment that encourages agility, including frequent testing, identifying and learning from new approaches
Act as primary business contact for strategic Email Marketing partnerships; building strong business relationships and productively collaborating with partners
Negotiate and manage vendor relationships necessary to grow the channels
Partner with senior stakeholders across product, supply, analytics and other marketing channels to deliver customer experience enhancements
Demonstrated experience leading large, global in-house Email marketing teams
Proven track record building high performing teams
Strong communication skills, direct and transparent approach to communication
Ability to work effectively in a lean, entrepreneurial & global environment
Compelling Communication and Influence Skills: Clearly and succinctly convey information and ideas to individuals and groups; communicate in a focused and compelling way that captures and holds others’ attention. Create and execute influencing strategies that persuade key stakeholders to take action towards advancing shared interests and business goals

Analyst, Email Marketing Pottery Barn Brand Resume Examples & Samples

Responsible for weekly email reporting, including customer engagement metrics, trends, promotion results and campaign performance. Share with cross-functional stakeholders in Merchandising, Creative and Inventory, making recommendations for improvements based on findings
Coordinate linking and tracking tags for all campaigns from production through approval process using spreadsheet macros
Proof and approve email creative, assign and test all campaign links for accuracy prior to launch. Maintain historical archive. Coordinate with brand to define appropriate landing pages
Maintain key documents -- assist with email calendar, trigger documentation, and more
Maintain reporting archives including campaign images
Participate in preparing seasonal and quarterly performance recaps and presentations to brand partners. Provide ad hoc reporting and analyses upon request
Manage, verify and track invoices, obtain approvals and maintain expense history binder, and reconcile actual versus budgeted expenses -- communicate variances and reasoning to the team. Submit to external partners in a timely manner
Interact with peers on other WSI brands to share best practices and test results
Liaison with internal and external service groups including: Deployment, Ecommerce and Finance
Perform database uploads for each seasonal campaign; perform necessary checks and balances to ensure flawless uploads
1-3 years general business experience required
Moderate to advanced Excel skills
Strong attention to detail; good follow-through skills
Quick and curious learner

Email Marketing Specialist Resume Examples & Samples

Collaborates with cross-functional teams to execute email campaigns, ensuring campaign accuracy, effectiveness, and adherence to email best practices
Collaborates in all aspects of email planning and analysis including standard promotional, triggered, and transactional messages
Remains current on email best practices and U.S. CAN-SPAM compliance
Works with business areas to help create a detailed email plan based on Marketing, Operational and User needs
Works with Email Marketing Manager, Email Service Provider and internal teams to implement and adhere to the email marketing strategy
Works closely with creative teams to optimize messages
Delivers results and meets tight deadlines
Performs competitive analysis on a regular basis to stay current in the industry and provide guidance and results to the Digital and Marketing teams
Bachelor's Degree from a four-year accredited college or university
One year experience managing a large number of email campaigns and segmentation strategies
Knowledge of email best practices and success metrics as well as CAN-SPAM legislation
Strong working knowledge of front-end web technologies and capabilities, as well as experience working hands-on with HTML and CSS
Understanding of Google Analytics or other Web analytics solutions (Coremetrics, Adobe Analytics/SiteCatalyst, Webtrends)
Analytical skills, with proven ability to communicate insights
Prior experience working with email service providers
Ability to keep others informed and up-to-date and able to organize and prioritize work
Understanding of email marketing operations, technology, testing techniques and platforms; specifically building requirements for list segmentation, workflows and triggered events
Written and oral communication and presentation skills
Self-motivated and highly organized
Experience with lifecycle email campaigns
Knowledge of APIs and system-to-system integration
Experience in a digital creative environment
Financial services industry knowledge
Familiarity with Salesforce or similar CRM systems

Email Marketing T Trainee Resume Examples & Samples

11 month salaried position (full-time employment not guaranteed at conclusion
PTO, Benefits, 401(k)
Hands on experience working with multiple facets of the Turner company

Email Marketing Account Executive Senior Resume Examples & Samples

Setting up, testing, and deploying our clients' cross-channel marketing campaigns using our proprietary, web-based application
Interacting with clients on a daily basis and answers questions regarding production status, project questions or application inquiries
Training clients on the functionality of our web-based application
Helping clients interpret the results of their cross-channel marketing campaigns
Managing our clients' subscriber databases, including creating and updating their lists and segmenting data for targeted cross-channel marketing campaigns
Helping our clients build and improve their cross-channel marketing strategies
Accountability for resolving client issues, proposing solutions and escalating to the appropriate person to the point of resolution
Create client presentations to support the sales process
Ownership of special projects from start to completion, with little supervision and oversight
Training of new account managers and mentoring account managers in their professional development
3-5 years in marketing, technology, or related field
Excellent English skills, including proficiency in both oral and written communication
Exceptional work ethic, with ability to perform under pressure and meet competing deadlines while constantly demonstrating enthusiasm towards clients and team members
Proficiency with HTML, JavaScript, and/or SQL
Exposure to databases and Microsoft Access

USI Md-email Marketing Resume Examples & Samples

Create and optimize HTML responsive templates following the brand guidelines
Create landing pages/sign up forms using the Dreamweaver in defined layouts
Test and ensure email compatibility across various platforms (mobile/desktop) and browsers
Recommend email marketing best practices with coding, design and testing of email campaigns
Set up the Fundamental blocks in marketing automation tool (Emails, Forms, Landing Pages,
1-3 years of experience in email marketing/campaign management/demand generation
Hands on experience with Web development tools / technologies such as HTML, CSS, Photoshop,

Associate Analyst, Email Marketing Resume Examples & Samples

Work with email marketing managers to take results of email A/B test data and formulate insights & recommendations against test hypothesis
Analyze email results on a quarterly and annual basis to establish company email send benchmarks on a per cloud basis
High energy with the ability to juggle multiple priorities under pressure and tight deadlines in a fast paced, changing environment
Self-starter with strong organizational
Proficient in using Salesforce.com lead and campaigns objects
Extremely proactive, detail-oriented, and passionate about success

Director, Email Marketing Resume Examples & Samples

Deep understanding of all aspects of email marketing including business strategy, creative development, deliverability, testing and optimization, database segmentation, data analytics, mobile optimization, CAN-SPAM, and HTML coding
Email subject matter expert for multiple internal groups. Identify opportunities and improvements in processes for all internal email groups
Work collaboratively with marketing and editorial teams to promote and develop engaging new features and newsletters
Work closely with business unit leaders to define and manage email projects, promote the understanding of the email channel
Educate all internal email groups on new tools, changing industry trends, and new coding developments
Troubleshoot all email issues including templates, programs, API, and list segmentation
Bachelor’s Degree or equivalent years of email experience
8-10+ years’ experience in email marketing. Publishing experience preferred
3+ years’ experience managing an email team
Experience with enterprise level ESP, Salesforce Marketing Cloud preferred

Specialist, Digital / Email Marketing Resume Examples & Samples

Plan email marketing campaigns designed to yield the most conversions and improve overall channel performance
Measure and report on campaign performance based on KPI’s and benchmarks; analyze campaign performance, summarize key insights and offer recommendations
Work collaboratively with product and creative teams to develop content/messaging
Coordinate to ensure quality assurance in all email marketing campaigns
Coordinate the development of testing scenarios intended to maximize results
Understand and drive customer behavior through data analysis and industry understanding
Implement systems (in conjunction with internal and external partners), processes, procedures and reporting templates
Participate in cross-functional project teams from inception through execution
BA/BS in marketing, communications, journalism or related field
Experience with developing pricing strategies, preferably relating to subscription products
Excellent communication skills; project management experience a plus
Highly proficient in MS Word, Excel & PowerPoint

Director, Email Marketing Resume Examples & Samples

Define the on-going strategy to improve and evolve end-user engagement through email
Create multi-touch, targeted customer lifecycle messaging programs
Evolve the Kaplan University email program to implement data-driven marketing practices to increase engagement to meet and exceed email KPIs
Provide overall leadership in testing and evaluating various personalization solutions for email
Initiate and provide project management for improvements to email messaging based on industry best practices and successful tests
Coordinate between Product, Technology, and Marketing teams with the Messaging team to ensure timely and correct implementation of new email products
Develop an email calendar that will support key multi and single brand marketing strategies
Coordinate email technical development and delivery across multiple resources to including (but not limited to) infrastructure, software engineering, architecture, development, product management, marketing, and acquisition
Represent the messaging products in technical discussions and roadmap development
Provide guidance on technical integrations with new email technologies and automation vendors
Develop hands-on, in-depth knowledge of email's technical infrastructure and the integrations with the Kaplan University’s email service provider (ESP)
BS or BA Degree required, Marketing background a plus
6+ years of experience in email marketing required
Strong leadership/management skills and a demonstrated ability to attract, build mentor and direct high-performing teams internally and externally
Detail oriented with focus on delivering results
Experience with several ESP providers, experience with Exact Target / Salesforce is a plus
Continuously demonstrate a passion for staying abreast of emerging technologies and new media trends
Strong problem solving skills along with excellent verbal and written communication skills

Email Marketing Associate Resume Examples & Samples

Work with writers and designers to develop, test and deploy firm emails
Manage email projects from initial planning to final send
Troubleshoot design and development challenges to meet client needs
Maintain and update existing webpages and blogs
Assist with database integrity, related projects and updating contact records
Remain accountable toward technology standards and best practices
Proactively research and evaluate new technologies and solutions as appropriate
HTML, Dreamweaver and Photoshop knowledge
Experience working with Marketo, other email marketing platforms or strong desire to learn
Experience working with Salesforce, other customer relationship management programs or strong desire to learn
Excellent understanding of user interface design and user experience
Organizational skills, including handle multiple projects
Strong written, verbal and communication skills
Attention to detail and proactive
Positive and self-motivated individual
High aptitude towards punctuality in all facets of work

Email Marketing Specialist Resume Examples & Samples

Manages email campaign queue, segmentation, and automation
Create HTML and text e-mails using in-house design and other software applications. Work with stakeholders on national email requests and projects
Partner with Technology and Product teams to lead the development and implementation of contextually relevant & event triggered email programs. Utilize performance metrics and ROI analysis to assess current programs and procedures and develop strategy for further automation and optimization of existing efforts
Grow opt-in member base, increasing depth and breadth of knowledge associated with subscriber base. Filter data and import targeted lists and groups into email database
Ensure utilization of best practices and compliance of content submitted is correct and follows brand standards, privacy, spam regulation (CAN/SPAM) and deliverability
Edit and maintains training documentation and guides as directed
1-2 years of HTML/web editor email experience

Email Marketing Specialist Resume Examples & Samples

Strategy and planning
Cross-functional partnership to understand and implement brand moments and brand campaigns specific to the women’s business and Express editorial content
Plan and manage the development and execution of email marketing programs, including Brand Messaging (promotional campaigns), segmented campaigns, & triggers (reviews, cart abandonment, welcome series) at a seasonal and annual level
Assisting in audience selection & email personalization execution
Assist in reporting and performance tracking
Analyze competitive marketplace and follow email trends
Identify and implement new strategies and testing scenarios for email marketing programs o Reporting and analysis- Analyze daily, weekly, monthly reports to evolve and drive email revenue contribution
Communicate analysis of email metrics on a weekly, monthly, and seasonal basis at the program and campaign level. Apply learnings to future emails to improve productivity
Provide inputs to budgets and forecast based on performance history and historical trends
Work with website analytic platforms, including Omniture, to create reporting and share key insights with cross-functional team o Operations
Work request (Jira) creation & workflow management. Write effective creative briefs that include campaign objectives and strategic messaging plus manage creative process
Deliverability template creation, campaign QA & approval
Email calendar management & communication
Testing & optimization setup and results reporting
Email process management & communication
Effectively manage best-in-class agency partners and external vendors
Work with Email Marketing Manager to manage operational details such as email deployments, source code uploads, and link management
Launch and project-manage new functionality
Transition to Adobe Campaign
Minimum 1-3 years relevant Email marketing experience; retail industry preferred
Minimum 1-3 years of eCommerce or direct to consumer experience; retail industry preferred
Experience with high volume, consumer facing websites with meaningful annual revenue
Proven ability to translate analytic data into strategic ideas
Strong understanding of Internet based consumer behavior and direct marketing principles
Demonstrated success in delivering efficient traffic and revenue to the bottom line
Experience working with web analytic tools, preferably Omniture

100

Email Marketing Specialist Resume Examples & Samples

Three (3) or more years of marketing or communications experience required
Experience working within a professional services environment (i.e., accounting, financial consulting, business advisory services and/or banking industries) preferred
Excellent verbal and written communication skills with specific experience writing and editing for online media
Proven success in the strategy, development, implementation and ongoing management of email marketing campaigns and programs
Excellent project management skills and organizational skills
Ability to work in a deadline-driven environment while handling multiple projects simultaneously and managing process and service providers (internal and external) to accomplish desired results
Knowledge and experience with other digital channels, including web and social (including, but not limited to Facebook, Twitter, YouTube, LinkedIn, Instagram, and Google +)
Expertise in email marketing including content writing, audience segmentation, web integration, and regulatory compliance
Strong interpersonal and client service skills, consultative approach to working with marketing and client service professionals at all levels
Knowledge and experience with online metrics, analytics, tools, and SEO
Capable of understanding and communicating BDO’s business, marketplace and value proposition
Driven self-starter with a proactive approach to serving professionals at all levels in a client-oriented, matrixed environment
Knowledge of B2B marketing strategies and tactics and their application in a professional services organization

101

Email Marketing Specialist Resume Examples & Samples

Gather and communicate the email strategy, targeting and creative requirements to our third-party ESP vendor for development, coding and testing of each email campaign
Manage email campaign dates and execution milestones with internal stakeholders, management and the third-party ESP vendor based on campaign complexity
Coordinate testing and QA for each email campaign with internal support teams and third-party vendors, when necessary
Facilitate proof & final count review and approvals across all stakeholders
Review proofs to ensure emails render accurately, content and links match against original creative provided by business partner and are within compliance and brand guidelines
Conduct reviews of final digital deliverables to ensure emails were executed correctly and align with legally approved assets
Act as subject matter expert on best practices for email execution and regulatory parameters specifically around CAN-SPAM, deliverability and email non-solicitation policies to ensure campaigns are within compliance
Save all necessary documentation into Sharepoint and ensure all compliance inventory background information is saved onto our audit drive in order to demonstrate adherence to internal risk management processes
Act as lead liaison for the team to report, document and troubleshoot operational issues for marketing email campaigns
Represent Email Operations on cross-functional projects to deliver new email functionality for email campaigns
Provide recommendations on process improvements and ways of optimizing email content and functionality
Work in close partnership with the email strategy team to develop campaign strategy, email best practices and to cross train internal stakeholders on the end to end email execution process
2+ years experience in digital marketing and/or directly overseeing email campaign execution

102

Associate, Email Marketing, Tory Sport Resume Examples & Samples

Plan all Tory Sport email messages on a seasonal basis in partnership with Sport Site Experience Team, Brand Marketing and Buying Team
Plot out and maintain Sport email calendar; distribute weekly and communicate changes
Develop Creative Briefs for all upcoming emails by season and kickoff all brief requests to the Creative team
Attend creative review meetings, provide feedback and manage necessary edits
Ensure final email creative is approved by key feedback givers and delivered on time
Work with buyers/ merchants to ensure products featured in emails are online and available for email campaigns
Responsible for compiling all email assets such as linking matrix, campaign details & tracking and creative files and sending to ESP
Daily contact with email agency and internal development team to coordinate the scheduling and coding of Sport emails
QA test emails across devices, coordinate feedback, and approve final drafts
Align with CRM on upcoming e-mail suppressions/segmentations
Responsible for reporting out on Sport email performance and analyzing data to optimize future Sport email campaigns
Ability to prioritize and adhere to deadlines while managing multiple projects and processes
Excellent communication skills, both oral and written – with a strong need to communicate clearly and persuasively to a wide range of audiences cross-functionally
Resourceful and self-motivated approach to work, with an interest in learning and growing professionally
Experience with Exact Target a plus

103

Email Marketing Intern Resume Examples & Samples

Assist with email production process and deployment for assigned brand(s)
Ensure all email elements are accurate, timely and relevant prior to deployment
Update all required databases and admin portals with accurate and timely information
Execute copy and creative tests to improve and drive the desired campaign results
Maintain knowledge of brands, promotions and campaigns across all Footlocker.com sites
Keep current with email industry standards & best practices, marketing trends and new technologies
Make recommendations based on research and analysis to expand growth/sales opportunities
Provide accurate and timely reporting in addition to brand & campaign analysis
Develop and implement strategies to grow the email files across assigned brand(s)
Projects and other work as assigned, including presentations and delivery of presentations
Travel may be required (i.e. business trips, tradeshows and other work related events)

104

Email Marketing Analyst Resume Examples & Samples

Experience with outbound marketing programs including knowledge of key metrics, and benchmarks
Demonstrated understanding of customer database analysis including segmentation, attribution, exploratory data analysis, cluster analysis, and various statistical analytics methods. (ExactTarget, SilverPop, Blue Hornet, Salesforce, Adobe, etc.)
Experience with measurement planning and statistical test plan development
1+ years of web metrics experience, including experience implementing and using Adobe or similar tools such as WebTrends, Google Analytics, etc
Providing internal and client-facing reporting (daily, weekly, monthly, and ad hoc)
Coordinating time-sensitive projects with other teams, such as Client Engagement, CRM, and Analytics
Running various reporting tools prior to analysis and post analysis to show results
Running various benchmark reports to determine key areas of improvement
Desired proficiency in visualization tools including Tableau and understanding of clean report design

105

Email Marketing Specialist Resume Examples & Samples

Executing day-to-day operational tasks to support daily email schedule
Utilizing our Email Service Provider’s marketing platform to build, test and deploy email campaigns
Setting up A/B tests (subject line, creative, copy, etc.) on a regular basis
Creating automated, personalized campaigns to drive engagement
Updating automated and transactional campaigns seasonally
Testing and QAing email campaigns to ensure quality
Monitoring deliverability and following up on resulting issues
Maintaining reports; compiling email data and lessons learned

106

Email Marketing Executive Resume Examples & Samples

Marketing teams
Business intelligence team
Internal design and UX teams
Product owners and development teams
Attention to detail and accuracy in all work
Ability to pick up new systems rapidly, and follow processes systematically
Experience of email marketing
Experience of digital marketing

107

Senior Email Marketing Campaign Specialist Resume Examples & Samples

2+ years’ experience in email marketing or interactive marketing industry
Experience with solution development, preferably within SDLC process
Knowledge of HTML and/or scripting languages (ex: Freemarker or PERL)
Strong communication skills and the ability to translate and communicate technical business requirements
Attention to detail and ability to prioritize across client’s and or projects
Bachelor’s Degree in Technology, Business or Marketing or equivalent experience

108

Email Marketing Analyst, Campaigns Resume Examples & Samples

Develop emails using HTML & CSS skills based upon business sponsor requirements
May solve routine support problems
Ability to convey technical information clearly and concisely to variety of audiences

109

Email Marketing Specialist Resume Examples & Samples

Strong HTML/CSS experience, email design preferred
Previous experience working in Dreamweaver and Photoshop
Previous experience delivering emails from a marketing automation tool such as Salesforce Marketing Cloud (ExactTarget), Eloqua, Silverpop, or Marketo is preferred
A general understanding of relational database
Demonstrated ability to multi task, prioritize, and manage multiple tasks in an ever changing environment
Strong interpersonal skills and the ability to foster strong cross functional interactions with both internal and external business partners
Strong working knowledge of the Microsoft Office tools (Word, Excel, PowerPoint)
Experience analyzing and manipulating data a plus

110

Email Marketing Analyst Resume Examples & Samples

Develop and implement quarterly testing plan focusing on all aspects from idea generation, execution, and result evaluation
Coordinate between site merchandisers, digital merchants, and creative to obtain assets and QA final content
Assist with creation of presentations for Sr. Management related to current and future email initiatives
Experience in email testing is a plus
Experience in campaign and reporting platforms
Proficient with Microsoft Office especially Excel and PowerPoint

111

Email Marketing Analyst Resume Examples & Samples

Develops email marketing plan & strategy to drive new customers and retain existing customers
Drives the execution of email marketing campaigns that yield customer acquisition and retention revenue
Serves as the subject matter expert on email marketing including the ability to articulate and champion email best practices
Develops and maintains the email content calendar and works with agencies/vendors in development of email content
Works with IT, Business Intelligence and Pricing to identify email lists and executes email via Salesforce Marketing Cloud (formerly ExactTarget)
Researches and stays on top of industry best practices. Analyzes email best practices and competitors advertising to assist in the development of a differentiated email strategy
Forecasts email results and oversees the testing matrix to assist leadership in making fact based strategic decisions
Performs competitive and industry research and coordinates with advertising agencies, marketing operations and regional marketing teams in the development and production of email campaigns to drive acquisition and loyalty and promote self-service programs
Reports on email performance and makes recommendations for future improvements based on test results, customer input and your own creative ideas
Strong attention to detail and quality assurance – proofing, link accuracy, tracking and functionality
Maintains internal communications for email marketing initiatives to effectively communicate programs to internal audiences and ensure their success in the field
Comfortable operating in “gray” areas and finding innovative ways to execute and overcome structural/operational obstacles
Minimum of 5 years of business marketing experience (required)
Minimum of 4 years of email production experience, preferably in retail/commerce environment
Experience in campaign creation using an enterprise level ESP, ideally Salesforce Marketing Cloud

112

Email Marketing Specialist Resume Examples & Samples

Assist manager in the planning of email and cross-channel marketing programs with a focus on segmentation, contact strategy, and forecasting. Leverage historical campaign results to guide the planning process
Implement segmentation and contact strategy based on customer preference, buying behavior, past performance and marketing objectives. Partner with Customer Relations Marketing and Catalog Circulation teams to optimize customer contacts
Measure and summarize campaign results by leveraging data available from email service provider, web analytics tool and marketing database. Analyze email performance and profitability across channels and customer segments. Share results with leadership and cross functional areas of the company providing meaningful insights that will help move the business forward. Incorporate findings into future campaigns
Study the key variables that impact email and cross-channel marketing performance in an effort to improve program effectiveness by contact, customer segment, source of email etc
Formulate testing strategies that drive increased customer interest, conversion, sales and life-time value
Partner with manager to develop and execute an email acquisition plan. Develop reporting to measure acquisition goals including new emails by source and productivity by source
Partner with Database Marketing team and marketing database vendor to develop and oversee list hygiene programs
Partner with database vendor to insure database meets file management, segmentation, testing and reporting needs. Provide recommendations and assist manager in defining further system requirements for customer segmentation and reporting. Work with Database Marketing team, database vendor and email service provider to execute enhancements
Work to optimize campaign performance through use of vendor’s cross-channel marketing platform, targeting messages to customers across email, mobile, social and display
Seek opportunities to leverage marketing automation and partner with internal and external teams to execute program enhancements through automation
Forecast email’s contribution to website traffic, orders, demand and contribution
Continually strive to improve all email marketing efforts by leveraging our vendors’ expertise and staying abreast of industry best practices and developing technology
Cross-train and assist with email campaign testing and launches
Partner with cross-functional teams including Merchandising, Information Technology, Creative, Catalog Circulation and Customer Relationship Marketing

113

Email Marketing Specialist Resume Examples & Samples

Bachelor’s degree required in Business, Marketing, Communications or related discipline
3-6 years of experience working in Digital Marketing or eCommerce environment
International business experience in a retail environment is preferred
In depth understanding of the digital CRM marketing landscape and best practice
Proficient in developing digital marketing plans and measurement
Ability to manage internal and external creative and production teams
Experienced in collaborating with marketing teams focused on achieving digital engagement metrics
Willing to travel on an occasional basis – up to 25%
Possess a good balance of analytical, technical, strategic and marketing communications
Platform/Software requirements: MS Office, Exact Target, Adobe

114

Email Marketing Specialist Resume Examples & Samples

Teammate will join the email team developing the content and calendar
Teammate will join the email team writing briefs for creative and copy writing teams
Teammate will join the email team managing email campaigns through the development process
Teammate will focus their training and talent on loading, coding and testing email marketing campaigns to shorten the quick turn-around for the email program

115

Email Marketing Specialist Resume Examples & Samples

Responsible for developing, implementing, and managing an enterprise-level email marketing program and collaborating with team members to develop an email marketing strategy and communication plan to support all business groups
Proficient experience with email marketing software, in particular Silverpop/IBM Marketing Cloud
Serves as primary owner of email marketing initiatives, implements and advises on email features and capabilities including targeting, personalization, database segmentation, APIs and email templates
Manages email marketing process - develops flow, segmentation, list management, set-up, testing, execution, reporting, and optimization
Develops and implements short and long-term email marketing strategies targeting sales to existing customers and cultivating relationships with prospects and vendor leads
Leverages historical campaign results to guide future email messages, and implements segmentation and behavioral marketing messages based on customer preference, buying behavior, past email performance and marketing objectives
Understands email marketing projects from a technical point of view - serves as the main point of contact for data integration for multiple platforms and systems ensuring integrated program management and optimal use of third party programs and partnerships
Manages and develops email testing roadmap – continually optimizes, analyzes, A/B tests, and makes recommendations on improving email performance to include the following core metrics: open rate, CTR, engagement, and products sold
Responsible for the development, implementation, and reporting of email campaign performance and overall effectiveness
Analyzes email campaign results and reports campaign performance, summarizes key insights, and offers recommendations. Works with analytics team to understand business and customer needs and site analytics required to measure email success
Partners with third parties and graphic design team to create email creative materials, communication templates, content, promotions, and landing pages
Stays current with best practices, strategies, and industry standards related to email - ensures best practices through email compliance and spam regulation (CAN-SPAM) and shares email program insights and recommendations with marketing managers and colleagues
Understands vendor capabilities, expectations and strategies for applicable 3rd party software (i.e. Silverpop, Adobe Test + Target, SeeWhy, etc.) and plays the lead role in ensuring features and capabilities of software are fully utilized – including but not limited to email campaign management, social media integration, landing pages, data enhancement, and affiliate marketing, in order to maximize national and local business/marketing objectives
Manages the day-to-day creation of customer-facing emails within Silverpop, implements tracking, performs quality assurance review to ensure creative, copy and links are correct prior to deployment

116

Email Marketing Assistant Resume Examples & Samples

Previous experience working in marketing role (or relevant degree in a related subject)
Experience in web technologies such as HTML and CSS
Experience of marketing in a hands on role and will have an appreciation for full marketing mix would be desirable
Understanding of digital advertising in paid search, social, display, video and affiliates

117

Intern, Email Marketing Resume Examples & Samples

Assist in the management of all aspects of email marketing
Gather and comply creative assets and verify they are to spec
Maintain email marketing calendar to ensure accurate and timely delivery
Partner with other teams to execute all of our email campaigns
Compile, track, and analyze email campaign metrics
Manage promotional timelines while maintaining communication with stakeholders
Write or assist with the management of creative briefs to develop promotional assets
Assist with the quality assurance process and scheduling of e-mail campaigns
Pull and/or create ad-hoc reports from various data sources relating to email analytics
Recent graduate in the last two years with a Bachelor degree in Marketing, Business, Communications or related field
Ability to be flexible, multi-task, prioritize, and manage multiple activities simultaneously in a fast-paced, changing environment
Must possess a strong sense of urgency and be able to effectively manage deadlines
Strong team player with the ability to take initiative and work well independently
High attention to detail with the ability to think critically
Strong interpersonal skills, amicable and professional demeanor
Effective written, verbal and presentation skills
Proficient in using Microsoft Excel, PowerPoint, Outlook, Word
Able to provide official transcript and pass a pre-employment drug test
One (1) year of marketing/promotional or project management experience
Previous administration, research and/or project management experience
Experience organizing/coordinating multiple projects while providing exceptional customer service
Interacting daily with people at different levels within the organization, including developing and maintaining ongoing relationships
Passionate about Airline industry
Knowledge of Microsoft Access, SQL and HTML
Potential need to work flexible hours and be available to respond on short-notice
Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards

118

Senior Email Marketing Specialist Resume Examples & Samples

5+ years of strategic email strategy and implementation experience with a solid foundation of marketing mix fundamentals
Skilled at interpreting data and putting insights into layman’s terms and making a compelling business case for your recommendations
Experience with Salesforce Marketing Cloud Email Studio (Exact Target) and/or Pardot required
Experience with Salesforce implementation a plus

119

Email Marketing Executive Resume Examples & Samples

2 years in an email marketing role experience using HTML and deploying emails through an Email Service Provider or Marketing Automation system
Knowledge of Dreamweaver, HTML, CSS, Photoshop
Excellent communicator both orally and in writing
Ability to negotiate and communicate successfully at all levels
Ability to prioritize and multitask
Language skills would be an advantage

120

Partner & Email Marketing Analyst Resume Examples & Samples

Experience with Tableau / other business intelligence tools
Microsoft Office/Suite proficient (Excel, Outlook PowerPoint, Word, etc.)
Experience in an Analytics, Communications, and/or Marketing role
Familiarity with the U.S. investment management landscape
Working knowledge of databases / SQL / SAS

121

Email Marketing Specialist Resume Examples & Samples

Set-up, test, deploy, and monitor approximately half of National Geographic’s email campaigns (approx. 1400 batch and 60 triggered email programs annually)
Perform uploads to email database and ensure correct sources and attributes are assigned
Refine email campaigns by editing HTML
Facilitate email campaign list selection and segmentation testing and strategy
Produce reporting to demonstrate efficacy of email efforts and provide advice on tactics to improve performance and revenue
Detailed testing and monitoring of NGP’s email campaign compatibility with web browsers and to ensure links, images, subject lines, and list segments function properly
At least two years of relevant work experience
Two years email and web marketing experience is preferred
Proficient in the use of email tools, ExactTarget, Responsys, SilverPop, Marketo, etc
Working knowledge of HTML and website or email content management systems
Basic Photoshop editing skills (resizing images) is preferred

122

Technical Email Marketing Specialist Resume Examples & Samples

Very strong knowledge of HTML / CSS
Basic SQL knowledge and experience with scripting language are a plus
2 years Experience creating and launching email campaigns using a leading ESP such as ExactTarget, Responsys, CheetahMail, Campaign Monitor, or similar platform
Experience creating and sending large-scale automated email campaigns
Familiarity with CRM or some other form or database management

123

Email Marketing Analyst Resume Examples & Samples

Design and build email templates and landing pages that will display properly on all platforms
Coordinate with internal departments on online promotion (i.e. banner ads, social media posts)
Review and edit email copy to create fresh content throughout promotional period and optimize response rates
Implement email testing to strive for continuous improvement in performance
Coordinate audience availability and optimize targeting to prevent data fatigue
Monitor registration numbers throughout event promotion period and adjust lead generation activities as needed to ensure goals are met
Review, prepare, and deliver all event registration lead reports
Develop and deliver regular reporting on audience and email performance
Research best practices and stay up-to-date on email marketing and related topics
2-3 years experience in an email-related role
Strong working knowledge of marketing automation
Experience in HTML, HTML 5, and CSS
Exposure/experience with photo editing software: i.e. Photoshop, Illustrator
Ability to learn new software platforms quickly
Experience in lead filtering, scoring, and nurturing
Attention to detail, strong organization skills, and project management experience
Ability to multi-task, handle multiple priorities concurrently, prioritize accordingly, and focus while keeping deadlines in mind

124

Email Marketing Specialist Resume Examples & Samples

Bachelor's degree in marketing communications or similar field
1-3 years related work experience
Experience with digital channels including one or more of web, social, mobile and email
Experience with Tier 1 email marketing platforms (Exact Target, Silverpop, Responsys, CheetahMail, etc.) a plus
Basic HTML knowledge a plus
Working knowledge of marketing and brand/corporate identity principles

125

Email Marketing Coordnator Resume Examples & Samples

2+ years of related work experience
Computer savvy
Excellent communication skills (written and verbal)

126

Email Marketing Associate Resume Examples & Samples

Preferred Education: Bachelor’s Degree
Experience: 1-3 years (or relevant experience)
Has strong working knowledge of HTML
Excellent interpersonal and written communication skills
Ability to coordinate multiple projects
Ability to learn on the fly
Proficient in Word, Excel, Access and on the Internet
Strong competency skills in the following areas: customer service, organizational skills; analytic and problem solving, innovation and creativity, providing business reason for change, decision-making, programs & project management, listening to others, and creating an inclusive culture
Must be able to uphold Choice’s Values & Performance Principles of collaboration, performance excellence, sense of urgency, openness to new ideas, inclusion & diversity, integrity, customer focus, and respect

127

Email Marketing Specialist Resume Examples & Samples

Execute email test plans and share results across all levels of the organization
Pull list segmentation and ensure timely list import
Optimize campaign performance through A/B testing and segmentation
Develop email and landing page templates in support of business needs
Develop HTML email and landing page templates from scratch
Update existing templates with new copy as per requirement from requestor
Measure effectiveness of campaigns / landing pages and optimize
Run reports and prepare analysis for key stakeholders using Marketing Automation, CRM tool and Excel
Review results with campaign teams and partner on refining strategies
Minimum of 3 years of marketing experience, especially in email marketing
Minimum of 2 years of working experience with Marketing Automation platform (Eloqua, Marketo, or other) and CRM (SFDC). Marketo certified is a plus
Ability to code HTML, CSS, and the capabilities of content marketing platform is a big plus
Strong interpersonal, communication, and prioritization skills
Effective leader with experience working with cross-functional teams and with various levels including senior management
Must be a self-starter who excels at multi-tasking and thrives in a fast-paced environment

128

Email Marketing Associate Resume Examples & Samples

Build email campaigns from start to finish, including HTML/CSS coding, copywriting, design sourcing, business approval and deployment in Pardot
Launch, maintain, test and iterate on single and automated email campaigns to prospective members and current members
Identify, build, QA and monitor static and/or dynamic member list segments for the above, using Salesforce and Pardot
Provide technical support for on-the-ground teams in their daily outreach efforts
Collaborate with multiple cross-functional teams across the company to gather necessary components for creating and deploying email campaigns on deadline
2+ years experience in email marketing with demonstrated success in managing direct response and integrated email marketing programs
Proficient in HTML and CSS specific to email, experience with Adobe Creative Suite and Excel a plus
Experience using a major email marketing platform (Pardot, ExactTarget, Mailchimp, Sailthru, Responsys, etc.) to QA/deploy emails, manage email lists, and export data for reporting
Proven track record in email quality assurance across all major email service providers, catching mistakes and inconsistencies before deployment
4-year degree from a top institution

129

Junior Email Marketing Associate Resume Examples & Samples

Support daily email campaigns from start to finish, including HTML/CSS coding, business approval, QA and deployment
Maintain and make updates as necessary to existing email templates across all markets and business lines
Manage process of localization and deployment for existing automated emails in new markets as necessary
Analyze email campaign results, report on key metrics and optimize future campaigns based on these learnings
1+ years experience in marketing with demonstrated success in managing direct response and integrated email marketing programs
Experience using a major email marketing platform (Pardot, ExactTarget, Mailchimp, Sailthru, Responsys, etc.)
Experience in using HTML and CSS specific to email a plus
Experience with Adobe Creative Suite and Excel a plus
Analytical, creative, and organized with strong problem solving skills, attention to detail, communication skills, and time management abilities
Excellent writing skills with the ability to master the WeWork brand voice

130

Email Marketing Analyst Resume Examples & Samples

Develops email marketing plan & strategy to drive revenue through acquisition of new customers and retention of existing customers as well as promote the brand and self-servicing through education and engagement campaigns
Reports on email performance and makes recommendations for future improvements based on results, customer input and your own creative ideas
Aids with development & analysis of weekly/monthly/campaign reporting and actionable next steps that will grow and optimize the email campaigns
Analyzes email best practices and competitors’ advertising to assist in the development of a differentiated email strategy
Assists with, and develops presentations for, senior management related to email results and roadmap
Works with cross-functional teams to identify email lists and execute email campaigns via Salesforce Marketing Cloud (formerly ExactTarget)
Minimum of 3 years of business marketing experience (required)
Minimum of 1 year of email marketing experience, preferably in retail/commerce environment
Experience in campaign creation and management, ideally using Salesforce Marketing Cloud (formerly Exact Target & Pardot)
Familiarity with HTML, CSS, and SQL
Ability to program email campaigns, write and edit copy
Ability to self-manage, plan, execute, and juggle multiple projects
Self-motivated and willing to contribute to a strong team environment
Exceptional detail orientation and comfortable with a fast-paced, high pressure and ambiguous environment
Ability to think strategically and execute flawlessly

131

Email Marketing Associate Resume Examples & Samples

Ability to balance client experience and business needs to ensure correct prioritization of work
Outstanding interpersonal skills; ability to develop and maintain effective relationships with cross-functional teams
Strong sense of quality control and experience with user-interface testing
High energy and flexible, must excel in fast-paced, high-volume and deadline-driven environment
Ability to manage several projects simultaneously and prioritize appropriately
Well-organized, extremely detailed, project and results oriented
Self-motivated and desire to learn quickly
Familiar with reporting and analytics to drive actions
Understanding of campaigns segmentation and analytics
3) Minimum experience
2+ year minimum experience in retail or ecommerce with a focus in email and mobile marketing
Familiarity with email and mobile messaging deployment platforms (such as Epsilon, Exact Target, Strongview, Axciom Digital, AppBoy)

132

Digital Email Marketing Specialist Resume Examples & Samples

Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and the deployment of one-time, recurring, triggered and dynamic content-driven campaigns
Upon email deployment, monitors engagement and deliverability in order to immediately escalate any issues to our email service provider for investigation
Assists in audience selection & email personalization execution
Work request (Jira) creation & workflow management
Writes effective creative briefs that include campaign objectives and strategic messaging plus manages the creative process
Cross-functional partnership to understand and implement the Ballard brand's seasonal marketing campaigns
Communicates analysis of email metrics on a weekly, monthly, and seasonal basis at the program and campaign level
Campaign change management and problem-solving
Works with the Email Marketing Manager to manage operational details such as email deployments, source code uploads, and link management
Launches and project manages new functionality
Coordinates and distributes the Digital marketing calendar and messaging across departments
Requests data for and maintains reports in support of business analysis for Digital programs
Planning and support of launching online events and promotions
Must be a flexible, strong team player with a desire to work in a fast paced dynamic environment
The ability to effectively resolve problems and/or roadblocks as they occur and knowing when to escalate
Must possess excellent oral and written communication skills and the ability to interface effectively with other departments
2 – 3 years proven experience in a digital retail environment
Sharp attention to detail
Proficient in Excel, Word, Outlook
Experience working with an ESP (Exact Target Preferred)

133

Email Marketing Specialist Resume Examples & Samples

Manage projects within the email and web announcements channels by understanding the objectives, setting milestones, reviewing deliverables, creating customized distribution lists and producing the communications
Receive requests from multiple team members and consult with them to create and distribute engaging emails and web announcements using established best practices
Track and analyze data from email open rates, opt-in/out preferences and A/B, multivariate or other user testing methods and provide solutions for optimal email marketing results
Provide on-going statistical reports, summarizing trends and synthesizing the data in order to offer content, design and technical enhancement solutions and suggestions
Liaise with IT on platform-related issues and stay current with channel trends
Ensure process efficiency and regular communication with members of the project team, and direct supervisor on project status, required deliverables, review process and schedule
5+ years of email marketing experience in a global organization is preferred
Experience in developing creative email and templates, implementing headline and message testing methodologies and knowledge of email marketing best practices
Ability to strategically consult with the Corporate Communications team to assess the performance of email marketing campaign and identify solutions based on experience, best practices and technology
Demonstrates initiative by identifying issues and sound judgment in recommending solutions and resolving matters

134

Analyst, Email Marketing Resume Examples & Samples

Receive all inbound email marketing team requests, traffic manage and assign requests to the email marketing managers and publish email send calendar
Review all email content submissions to verify content and images render correctly in the email templates. Report any render issues back to the email marketing managers. Work with client submitters to resolve any graphic or content issues
Track and update email send metrics for sharing with Campaigns marketing managers
Individual must be highly detail oriented and demonstrate the ability to supervise multiple projects simultaneously and help to ensure deadlines are met
Advanced PC skills including Word, PowerPoint. Excel
Strong attention to detail along with solid verbal and written communication skills
Experience working with top-tier Email Service Provider (ESP) platforms (i.e. Salesforce Marketing Cloud/ExactTarget, Eloqua, CheetahMail, Responsys, etc.) a plus
Knowledge of HTML / CSS or familiarity with Photoshop for image cropping a plus
Tech-savvy and ability to learn new concepts and software applications quickly

135

Email Marketing Specialist Resume Examples & Samples

Bachelor's degree from four-year college or university in Marketing, Communications or comparable degree focus
3-4 years' experience working in a digital and enterprise marketing environment or team (Healthcare experience highly desirable)
Demonstrated ability to work on marketing driven campaigns and programs
Experience with marketing automation tools such as Marketo
Proficient in Excel and advanced functions and formulas
Experience with SQL and HTML a plus
Excellent communicator. You have excellent verbal and written communications
Collaborative work-style. You will be working with a wide range of stakeholders, requiring a flexible style that both complements the efforts and supports the needs of others
Hands on analytical approach: You are adept at using your analytical skills to compile data and analyze for trends and patterns. You have experience in developing, launching and analyzing surveys
Inquisitive and willing to take initiative. You like learning new things and like to collect and share information. You also don't wait for things to happen - you initiate action and make things happen
Strong time management skills. You have proven project management and organizational skills and are able to effectively manage multiple projects and tasks at a time. You know that important campaigns have deadlines that need to be met, and you are able to prioritize your work to make it happen
Efficient juggler of tasks: You have excellent multi-tasking skills to manage and prioritize multiple projects and tasks

136

Senior Email Marketing Specialist Resume Examples & Samples

Deployment of several monthly global newsletter distributions and management of global automated email series
Driving A/B testing for email content and subject lines, and reporting out findings in order to inform future email sends
Producing monthly email performance reports
Management and optimization of email segmentation and overall list hygiene
Influencing process improvements
Identifying and pitching new email campaign opportunities that will support our business objectives
5+ years of email strategy and implementation experience
Must have extremely strong skills in Salesforce Marketing Cloud (ExactTarget) and Excel
Salesforce Certified Marketing Cloud Consultant or Salesforce Certified Marketing Cloud Email Specialist certifications a plus
Exceptional skills at explaining data and test findings in layman’s terms

137

Email Marketing Analyst Resume Examples & Samples

Responsible for the development, implementation, analysis and reporting of campaigns, the management of email address databases and database growth initiatives, and the exploration of new email and marketing technologies
Process opt-outs as part of compliance with the CAN-SPAM act
Develop and implement strategies to grow the email files across all brands
Coordinate email production processes with all relevant parties, working specifically with account managers, marketing planners, graphic designers, copywriters, internet merchandisers and list processing analyst to ensure all email elements are accurate, timely and relevant
Produce and deploy email campaigns for all assigned brands
Leverage relationship with the 3rd party email vendor, including regular communication and feedback with account representatives on maintenance and hygiene of hosted opt-in databases, on-going use of email application software, and ad hoc projects as assigned
Associate's or Bachelor's degree (BA) in Marketing from a two or four-year college or university
Two to four years related experience and/or training
Requires familiarity with Microsoft Office suite of software (Word, Access, Excel, PowerPoint), basic understanding of HTML language, and familiarity with Internet browsers and email clients. Practical, hands-on HTML coding experience is preferred
Must have knowledge of, and experience implementing, industry standards and best practices for email marketing

138

Email Marketing Developer Resume Examples & Samples

Produces conceptual design for new email programs, custom campaign requests and special projects
Produces job components to required specifications
Prepares files and assets for Production
Collaborates with internal and external clients and vendors
Monitors and manages project activities
Produces conceptual design for new email programs, or custom campaign requests and special projects
Strong experience in HTML/CSS and responsive email design
Expert /Excellent skills working with the Adobe Creative Suite, particularly Dreamweaver, InDesign, Photoshop, Acrobat Pro and Illustrator
Excellent understanding of email marketing best practices, including deliverability, user limitations and SPAM filters
Familiar with email and design principles & best practices
Excellent knowledge and application experience with different image formats: vector. jpg, .png, .gif and .tif
Excellent skills in organization of file types and asset management
General knowledge of JavaScript programming
Above average Macintosh operator experience
Average Microsoft Office and Windows XP/7 experience
Broad experience with network file organization and group workflow processes
Demonstrated ability to incorporate current graphic trends into projects
Understanding of corporate creative branding standards and co-op guidelines
Ability to provide high-level attention to detail and Quality Control processes
Able to work effectively in a fast-paced, high-volume organization
Demonstrated ability to multi-task, prioritize, coordinate projects, and meet simultaneous deadlines
Demonstrated ability to identify and elevate potential issues / problems
Degree or equivalent experience: AA or AAS in Graphic Design, Graphic Arts or Web Development; Bachelor’s degree preferred
A minimum of five (5) years of experience in an email or web design environment, with a strong focus on email and HTML programming, in lieu of degree
Specialized training in the following required

139

Senior Dir, Email Marketing Resume Examples & Samples

Consistently monitor, evaluate and report on Medscape email IPs’ health and status
Bringing innovation in email management to Medscape products, including new technology solutions, email metrics
Provide strategic recommendations and drive results in the efficiency of email operations and user engagement
Be the voice of email technology within Medscape WebMD Professional, providing email expertise, thought leadership and best practices to all functions within Medscape
Manage Medscape-partner email databases, contracts and implementation/usage within Medscape products
Evaluate new email partnerships including technology, sources and solutions to help drive the email business within Medscape
Assess, manage, and provide strategic recommendations in order to cultivate the WebMD Professional brand
Work in partnership with Marketing Operations, Account Management, Email Producers on developing a content strategy plan for creation and implementation
Conduct in-depth analytical research into response/engagement across multiple healthcare professional cohorts
Configure and perform A/B testing and multi-list static splits for extended testing
Work with Marketing Operations to quantifiably reduce the email volume and throughput required for campaigns to hit necessary user engagement goals
Build propensity-based attributes within the user membership to help increase user engagement
Perform opt-out analysis and recommend and deploy strategies to reduce opt out rates
Work closely with sales and product in developing new media opportunities and email products
Development and ownership of high-level email program analytics, metrics, and reporting for stakeholders across the organization. Presentation of insights and findings
Regularly refactor and audit email processes and products to maximize effectiveness and efficiency of the email program. Test and measure approach
Primary point-of-contact with external ESP, leading any necessary support calls and RFP’s
Standardize and maintain branding across all email campaigns
Oversee high-level launch calendars to maximize user experience and engagement
Identify opportunities to test and learn, from simple AB to multivariate
Provide across the board training and evangelize best practices in order to ensure all groups are following industry-wide best practices
7-10+ years’ experience in email marketing. Publishing experience preferred
3+ years’ experience leading an email team required
Strong Email HTML/CSS coding knowledge
Deep knowledge of email best practices, CAN-SPAM
Strong technical understanding of marketing and email technologies and tools
Strong communication and presentation skills, written and verbal. Ability to translate technical requirements into logical strategy
Advanced MS Excel (Lookups, Pivot Tables, Macros, Charts/Graphs, Complex Formulas)
Adobe Campaign; SiteCatalyst; Photoshop
Return Path (e.g. Inbox tools)
Dreamweaver
UnsubCentral
LITMUS
Salesforce Marketing Cloud (ExactTarget)
Appboy
Microsoft PowerPoint
PHP/PERL
XML
Experience with enterprise level ESP, Salesforce Marketing Cloud

140

Email Marketing Executive Resume Examples & Samples

Delivering the Electronic Customer Relationship Management (ECRM) communications programme to retain customer across all stages of the lifecycle including new channel (SMS and Push.)
Reporting on email performance and KPI’s including commercial, engagement and industry benchmarks
Creating and managing content for email campaigns including personalised content
Briefing designs to create engaging and inspiring emails and content including weekly sends, automated and triggered emails
Liaising with on and off-line marketing colleagues, presenting recommendations and monthly activity reports
Developing the channel to improve revenue, ensuring that communications fit with offline and website content delivering the best experience to our customers possible

141

Email Marketing Account Manager Resume Examples & Samples

12+ years of professional experience. 3-6 years of email coding experience. Experience with HTML, CSS, and JavaScript. Understanding of email design, copywriting, and the creative process. Previous experience interacting with senior level clients/customers. Excellent presentation skills preferred. Knowledge of server and hosting technologies
Prior Employment Verification
Education Verification
Social Security Trace
Criminal Background Check
Motor Vehicles Records (where required for position)

142

Junior Email Marketing Specialist Resume Examples & Samples

Build HTML emails that are eye-catching, creative, and produce high conversion rates for the organization
Effectively use existing HTML email layout templates for maximum efficiency and timeliness
Develop new email layout templates as per industry trends and standards
Conduct QA for all email campaigns to ensure that the creative, copy and links are correct
Track progress, analytics and overall performance of campaigns and update stakeholders
Support across the organization with email campaigns

143

Email Marketing Campaign Specialist Resume Examples & Samples

Support email marketing initiatives and A/B tests through ideation, implementation, analysis, and recommendation
Assist with day-to-day campaign and channel email reporting
Grow the targeted and replenishment email programs by leading production, planning, & strategy
Support ad hoc reporting requests
2-3 years marketing analysis or technical experience, preferably in direct or retail marketing
Strong attention to detail and follow up
Strong P&L orientation with the ability to measure financial impact of marketing decisions
Understanding of systems, procedures, tools and methodologies used for contact budgeting, planning and analysis
Skilled in the use of PC and mainframe software applications, specifically MS Excel and Business Objects
Bachelor’s degree in related field

144

Email Marketing Specialist Resume Examples & Samples

Provide support to each member of the marketing team as needed
Edit, proofread, and approve studio newsletters and email blasts
Design graphics for email communications
Maintain email lists for internal and external communications
Assist in execution of corporate marketing strategy
Accomplish organization goals by accepting ownership for completion of new and different requests
1-3 Years of Marketing experience in fast-paced, multi-tasking environments
Experience in the Health and Fitness, and/or franchise industries is a plus
Proficiency in Adobe Illustrator and Photoshop
Creative and innovative thinker
Outstanding communication skills, both written and verbal
Professional business presence and acumen
Self-starter, high level of initiative, proven proactive thinker
Commitment to customer service (internal and external)
Highly detail oriented with superb organizational skills
Strong ability to multi-task with results-oriented mindset
Calm individual who can operate under pressure, deadlines, and the demands of a busy office environment
High level of proficiency in Microsoft Office Suite applications including Word, Excel, Outlook
1-3 years: Marketing Experience

145

Email Marketing Specialist Resume Examples & Samples

Lead the execution of internal and external email programs and campaigns using industry best practice techniques
Manage expectations of internal stakeholders and ensure timely execution of email marketing initiatives encompassing Manulife-to-advisor mailings, Manulife-to-Sponsor mailings, Sponsor-to-Consumer mailings and Manulife-to-advisor-to-consumer mailings
Act as the business liaison with the Email Service Provider, understanding their technology offering and enabling business partners to fully leverage the platform
Increase email engagement using A/B and MVT methodologies. Tests will range from basic subject line tests to more complex, algorithmic experiments
Keep abreast of the latest developments in email, mobile and digital advertising trends, identifying opportunities for continual improvement in digital marketing efforts. Understanding optimization methodologies and the situational application of such tactics to bolster campaign results is a key measure of success for this role
Build relationships with key internal stakeholders to foster a collaborative approach to the execution of initiatives
Establish, implement and monitor digital communication methodologies to promote consistency across Canadian Division
Working closely with Branding, Communications and Technology teams, monitor compatibility of email communications across platforms and devices, optimizing email structure to match target audience requirements
Assist with training and support for email marketing efforts with internal stakeholders from across Canadian division
Partner with business stakeholders and the Agency of Record to monitor the performance of external email marketing campaigns and create aggregate scorecards to measure the effectiveness thereof
Provide insights to internal team members when major transitions occur in email service provider platforms, including potential impact assessment for Manulife executions
Use third party tools to measure inbox effectiveness, monitoring deliverability beyond server level (hard and soft bounces) to ensure messages are reaching the inbox
Engage in non-technical dialogue with third party ESPs and smaller ISPs to ensure white listing of Manulife email
3 -5 years’ experience as a digital marketing specialist / coordinator
Post-secondary education in Marketing, communication arts, computer science or at least five years of related work experience in online marketing
Strong, hands-on experience managing, deploying and measuring email marketing communications
Well versed in fundamental interactive design disciplines & principals and an understanding of user behavioural psychology / customer segmentation
Experience presenting and quantitatively substantiating tactical decisions
Experience with industry leading Enterprise Email Service Provider (ESP) platforms (e.g. ExactTarget, Epsilon, SilverPop, etc.)
Strong communication skills across disciplines and the ability to effectively articulate digital marketing principles based on industry best practice guidelines, personal experience and research findings
Ability to define and execute best practices for digital marketing throughout the customer journey
Working knowledge of HTML/CSS standards and of browser and email environments, including known compatibility issues across platforms / email clients
Strong organizational skills and the ability to multi-task while managing expectations of numerous stakeholders
Strong knowledge of Microsoft Excel would be an asset
Ideal candidate would have experience marketing in both B2B and B2C environments and understand the tactical differences between marketing to each type of audience

146

VP, Email Marketing Resume Examples & Samples

Formulate processes and procedures that bring consistency and efficiency
5-7 years of experience with email marketing, campaign development, and lead
Deep experience with ESP technology like ExactTarget, Marketo, or similar

147

Email Marketing Specialist Resume Examples & Samples

Email/CRM - execute Email/CRM/Marketing Automation strategy, technology, optimization and analytics
Retention/LTV - build out segmentation to power customer journeys and touchpoints, and lifecycle marketing efforts to improve customer lifetime value
Collaborate with an in-house designer and a data analyst, ensuring best email and design practices along with data hygiene are adhered to
Take operational responsibility for delivery of campaigns, ongoing A/B testing, tracking and analytics, funnel analysis, segmentation strategies and technology implementations
Experience Creating Dashboards for Metrics Reporting
Skilled with creating Powerpoint or Keynote presentations to articulate campaign strategy and performance
SQL Experience a Plus

148

Email Marketing Developer Resume Examples & Samples

Collaborate with business sponsors to understand project scope and define sponsor requirements
Ensure that email functionality works within a variety of browsers and devices
Facilitate and participate in continuous process improvement initiatives
Bachelor’s in business or technical discipline and 3-5 years related business analyst experience, or equivalent combination of education and work experience
Strong HTML & CSS skills
Strong understanding of responsive email design and programming concepts
Experience with Exact Target is preferred

149

Email Marketing Specialist Resume Examples & Samples

) Expert-level Silverpop experience (managing, analyzing, and utilizing all aspects of Silverpop)
) Experience analyzing and understanding how Silverpop integrates with other tools in a database
) Understand how Silverpop translates to work with a CRM

150

Email Marketing Associate Resume Examples & Samples

Ensure emails are executed utilizing best business practices to optimize results
Responsible for flawless execution on all emails—QA content, linking, segmentation, etc
Own the end-to-end production of all emails — this includes email development, campaign setup, reporting, and daily monitoring
Work closely with cross-functional teams (Design, Tech, Event Ops, and Brand Sales) to ensure timely deliveries of all creative assets are scheduled prior to deployment
Preview all emails in Return Path to ensure accurate rendering across all ISPs
Support in optimizing all campaigns by testing subject lines, creative, copy, send time, etc. with an avid mobile first approach
Support development of testing plans, report results, and provide recommendations
Manage email coding efforts for all emails. This includes defining technical and creative requirements, documentation, reviewing code and implementing templates
Track campaign effectiveness, optimize results and own weekly recapping, making recommendations based on findings
1-3 years of experience working in email marketing space
Familiarity working with a major Email Service Provider such as Salesforce Marketing Cloud (fka ExactTarget)
Knowledgeable in CAN-SPAM and Deliverability best practices
Impeccable attention to detail and strong work ethics
Ability to work in a fast-paced environment while meeting strict deadlines
Both a self-starter and team player with great energy and drive

151

Email Marketing Specialist Resume Examples & Samples

Understand daily operations, systems, and data related to Overstock.com’s automated marketing program. Identify and build new processes to increase operational efficiencies
Work with User Experience, Design, Email Dev, Email Analytics, Data Science, EDW, Big Data and other teams to build and optimize automated marketing campaigns with a primary focus in Automated Email, Push, App & Cross-Channel
Create customer segmentation scripts and use data modeling tools to optimize segmentation, personalization, and engagement of automated marketing campaigns
Create custom SQL queries to pull data for personalized, ad-hoc, and automated campaigns
Coordinate with Database Application Administrators and Marketing Analytics to build customer segmentation and personalization in respective applications
Spearhead fast-paced, multi-team projects while adhering to strict deadlines
Act as the product manager over multiple pieces of the marketing automation program as it adheres to the Email Automation and Push marketing channels. Product manager duties include managing deadlines and priorities, writing requirements, scoping new projects/features, cross-department collaboration, project management + more

152

Email Marketing Specialist Resume Examples & Samples

A degree in marketing, communications, business, technology, or related field, or equivalent work experience is required
2+ years experience in demand generation and outbound marketing campaign execution, experience in retail or consumer marketing experience a plus
Experience executing and optimizing strategic acquisition and nurture programs
Experience in strategizing and setting up triggered email programs is a plus
Experience establishing effective measurement and reporting programs that deliver insights to business partners enabling them to make informed decisions that increase program effectiveness
Exceptional written and oral communications skills. Strong interpersonal skills well-developed organizational skills
Proven ability to manage complex projects with multiple stakeholders and vendors to deliver results in a fast-paced, deadline oriented environment
Basic HTML experience and competency is a plus

153

Email Marketing Specialist Resume Examples & Samples

Provide guidance and tactical implementation for both new and existing email marketing programs
Work in concert with email team to develop and manage customer personas/segments within our email service provider toolset to ensure we deliver the correct message to the correct person at the correct time
Configure and edit HTML email templates
Simultaneously manage multiple delivery projects through a multi-week testing and deployment cycle
Manage daily email operations; ensuring email content and links are 100% accurate and error free
Work in concert with Manager to develop email benchmarks to measure success and report on said benchmarks, daily, weekly and monthly
Maintain database cleanliness
Learns the furniture retail industry as a whole to establish a strong understanding of Ashley’s products and their positioning in the marketplace, as well as the processes and procedures in how the business is operated
Picks up projects on the fly; performs other duties as assigned from time to time

154

Email Marketing Specialist Resume Examples & Samples

Project managing all email deliverables and executing day-to-day operational tasks to support daily email schedule
Development/management of email calendar and send time strategy
Ideation around email marketing campaigns leveraging merchandising and marketing input
Utilizing our Email Service Provider's marketing platform to build, test and deploy email campaigns
Setting up A/B subject line, creative and copy tests on a regular basis
Optimizing email for desktop and mobile platforms; mobile optimization experience a plus
Build out and optimization of new triggered lifecycle campaigns
Updating automated lifecycle campaigns seasonally
Maintaining reports weekly, monthly quarterly annually; compiling email KPI's and lessons learned per email

155

Director Product Development, Email Marketing Resume Examples & Samples

Lead team of 3 Product Managers and 2 Product Analysts
Direct responsibility for 4 core platforms that make up the email/SMS channel (each has a designated scrum team – 4 scrum teams total)
Lead ongoing management and optimization of the product backlogs for all platforms, including partnership management, operational efficiency & production support, internal product adoption, collaborating across a wide net of stakeholders in Technology, Marketing, Servicing and Product
Partner on a channel arbitration strategy by collaborating with IMS/Digital Analytics team to define the best email offer selection by using results of prior campaigns, channel rules and optimal contact frequency
Development and delivery of a vision, strategy and roadmap to increase engagement, conversions and revenue
Responsibility for managing 5+ vendors including contract negotiations and day to day support/agreements
Partner with Compliance, GCO and Privacy to ensure legal, compliance and operational excellence across your suite of products
Understanding of Digital Channels and their interplay with each other – prior history working in the email / digital communications space a plus
Prior background in digital product management including leading large scale technology roll-outs and change management
Strong understanding of schematic architecture, including integrations and APIs
Ability to distill complex business and technical requirements to clear, layman, product specs
Knowledge of Email Service Providers and Mobile aggregators a plus
Ability to build strong relationships with internal / external business partners across various locations globally
Ability to prioritize work across the team to maximize efforts that will drive greatest outcomes for the business; defends MVP principles and drive hypotheses, learnings and pivots
Seeks new ways to improve marketing effectiveness, understands the latest digital trends and has a passion for innovation

156

Digital Email Marketing Specialist Resume Examples & Samples

Bachelor's degree in Business, Mathematics, or related field
2 years of solid experience in Direct Marketing, email execution, managing email campaigns, content, & designs
Experience working in email service provider platforms, email execution, managing email campaigns, content, & designs (Responsys or Eloqua a must)
Experienced with Responsive design and automation emails
Strong analytic ability: deep understanding of quantitative and qualitative analytic techniques to identify opportunities, assess results and continuously improve
Should have good HTML and testing/validation skills (desired but not necessity)

157

Senior Manager, Global Email Marketing Resume Examples & Samples

Send best in class emails improving quality, deliverability, and click-ability over time; live and breathe the end user recipient experience of Palo Alto Networks emails
Own and operationalize the global strategy for acquisition, nurture and ongoing engagement of 5M+ email addresses
Be the operational subject matter expert of our email sending platform (Adobe Campaign)
Manage and develop 2 Email Marketing Managers; train and onboard new users
Work cross-functionally with developers, data science, and marketing teams to define and deploy valuable features; document, socialize, and scale new email marketing functionality
Streamline the email sending process and solve end-user pain points - troubleshoot operational issues, recommend and communicate resolutions
Systematically report on campaign performance, learnings and trends, translate data into actionable insight and new ideas; champion AB testing

158

Director, Email Marketing Resume Examples & Samples

Drive strategy and execution of all corporate consumer-facing email programs to maximize engagement and revenue growth
Oversee the email marketing team and ensure their programs are in alignment with the broader email program goals and objectives. Recommend special projects, segmentation strategies, lifecycle campaigns, and optimization and testing efforts to drive performance of marketing KPIs
Work with Consumer Marketing, Content, and Campaign leads to develop promotions and initiatives to drive acquisition efforts and ensure lifecycle strategies are in place to activate, nurture, and retain subscribers across all corporate consumer programs
Work with Email Operations team to maximize the integrity and effectiveness of the consumer database and in the development of automated, remarketing, and lifecycle programs
Work with email marketing and analytics teams to translate metrics into actionable insights for the continued improvement of our programs. Monitor and measure email program portfolio and acquisition efforts with an eye on maximizing ROI and CLV
Produce and present quarterly reports to executives and key stakeholders across the divisions
Monitor industry trends, and introduce new tools and ideas to increase performance and engagement
Provide best practices, insights, and guidelines on email and database marketing across the organization
Supervise two managers
Minimum 10 years in email and digital marketing. Retail experience a plus
Prior management experience required
Comprehensive knowledge of digital marketing best practices, relevant email law (CAN-SPAM, COPPA), and consumer database management
Expertise in data-driven marketing, customer segmentation, and marketing automation
Proven record on leveraging data to create campaigns that maximize conversions
Expertise in executing automated, triggered, and custom campaigns with a focus on leveraging email to drive sales
Knowledge of email best practices including testing, content strategy, segmentation, list management, and deliverability
Able to work with cross-functional teams to strengthen marketing programs and build up the consumer database
Excellent written and verbal communicator with a strong attention to detail
Advanced Excel skills required. SQL experience a plus
Strong interest in books and meeting the needs of readers

159

Email Marketing Specialist Resume Examples & Samples

Drive end-to-end execution of email campaigns including segmentation, frameworks, templates, launch of campaign and analysis of results
Work closely with demand generation and database management team to identify opportunities to increase lead performance and database performance through email
Create and manage an email blast calendar to ensure timely execution and tracking of campaigns
Communicate insights, learnings and results to management and the other marketing channels
Partner with other aspects of our marketing team to create integrated, on brand campaigns including Content Marketing
Marketing Automation System. Execute Dealertrack DMS content and marketing automation system, Eloqua, email marketing campaigns, and integration with analytics software
Develop and create email test strategies to refine email communication performance, including content, images, colors, messages, subject lines, etc
Bachelor’s Degree, Marketing, Communications or related field
2-3 year’s experience in an analytical email marketing role preferably at an ecommerce company
Analytic marketing orientation that regularly tests, refines, and optimizes email marketing campaigns, applying data analysis, marketing expertise, and experience to deliver exceptional results
Extremely detailed/deadline-oriented with excellent project management skills
Strong analytical skills, including experience with testing design, customer segmentation, tracking, and interpreting results
Excellent presentation and reporting skills to organize and present campaign results
Experience with WordPress, Salesforce, PowerPoint, Word and Excel required
Adobe Suite of Products a plus
Email marketing experience with Eloqua, Hubspot, Marketo preferred

160

Email Marketing Associate Resume Examples & Samples

Support emails and mobile messaging initiatives for certain programs
Manage program QA campaigns to ensure accurate and error-free execution of link strategy and targeting rules
Responsible for delivering on the best client experience and wearing your client centric hat
Partner with internal production and design team to ensure accurate delivery of email and mobile messaging creative. Escalate to Manager as needed
Executing on campaign level marketing strategies and objectives
Collaborate with other teams: Product Marketing, Mobile Marketing, Promotional Marketing, Loyalty Marketing, CRM Team, Production, Creative, and Web Development
Support Retention Marketing team in special projects and initiatives
2+ year minimum experience in retail or ecommerce with a focus in email and ideally mobile marketing
Experience executing email campaigns testing/QA, setup in tool
Some experience with numbers and analyses for campaign segmentation and optimization
A big plus is familiarity with email and mobile messaging deployment platforms (such as Epsilon, Exact Target, Strongview, Axciom Digital, AppBoy) for push notifications

161

Email Marketing Specialist Resume Examples & Samples

We’d like 2-3 years of email marketing experience
Familiarity with email marketing automation platforms (Eloqua preferred)
Intermediate to advanced knowledge of HTML and CSS
Ninja-like Excel skills
SQL would be nice but not a deal breaker

162

Analyst Email Marketing Resume Examples & Samples

A minimum of a Bachelor’s Degree and 2-4 years email marketing experience (either the agency or client side) - required
Strong experience building and deploying emails including but not limited to HTML design/coding, audience segmentation, campaign set up - required
Experience with an ESP/MSP platform is required
Hands on experience in developing and implementing new trigger campaigns
Understanding of databases and related technology query tools such as Access or SQL is preferred
Strong analytical mindset with a drive toward actionable insights, not just data
Excellent organizational skills and ability to handle multiple projects simultaneously
Strong organizational, problem solving and project management skills
Ability to work effectively, meet tight deadlines, and shift priorities appropriately in a fast-paced, dynamic work environment
Proficiency with Microsoft Office tools (Word, Excel, PowerPoint, Outlook)
Self-motivated with a strong work ethic; able to work independently or in a team environment
Ability to appropriately interact with diverse teams (internal and external), across multiple management levels
Must pass a background reference check

163

Email Marketing Intern Resume Examples & Samples

Support the Email Marketing team by updating the House of Blues Foundation Room Presale event roster
Create monthly reporting to track Foundation Room Presale revenue and ticket orders
Create Excel spreadsheet reports to track specific asset performance for venues/events/campaigns
Assist Email Marketing team in day to day activities
The ability to conduct yourself in a professional matter always

164

Email Marketing Intern Resume Examples & Samples

Interest in email marketing
Experience coding HTML; hand-coding a plus, Dreamweaver okay
Familiarity with Photoshop
QA ability and attention to detail
Personal finance/Investment knowledge/interest is a plus

165

Email Marketing Specialist Resume Examples & Samples

Interface with sales and marketing personnel to execute email marketing campaign, reporting and analysis requirements
Responsible for day to day support of e-mail vendor systems; including communication on enhancements, changes, support issues, outages and special projects with vendor account teams
Research new methods applicable to email marketing to improve the productivity of email campaigns for the department
Work on cross-departmental teams that support the department’s goal
Bachelor’s degree and 2+ years of experience in a direct/database marketing, online media planning/buying, web analytics and/or similar role
One year hands-on background in email marketing preferred with knowledge of service providers such as Cheetah Mail. Knowledge of basic HTML preferred
Must be able to work both independently and in a team environment, and be able to interact effectively with other team members, management and customers. Must have a strong customer focus that conveys responsiveness and competence to internal and external customers
Must be an analytical thinker with a detail orientation, and be able to multi-task in a fast-paced environment with minimal supervision

166

Email Marketing Developer Resume Examples & Samples

Work closely with the existing email team to plan, manage and communicate the EMEA email marketing calendar
Ensure timely delivery of weekly and ad-hoc dedicated emails in a fast paced environment
Liaise with Campaigns, Design, Marketing Operations and Sales teams on email briefs to ensure campaigns are in line with brand guidelines
Design and implement impactful and relevant email campaigns that adapt easily to a diverse range of email clients
Implement email deliverability & coding best practices to boost the overall results of our email campaigns
Manage outbound email volume as part of country-by-country communication strategies, and work closely with Marketing Operations teams on segmentation strategy
Use lead scoring to create triggered programs based on customer preferences and actions
Report email marketing KPIs up to campaign managers & marketing management while working with the Marketing Operations team to improve data and deliverability
Use data to test and optimise email content and targeting. Strong focus on multivariate testing for continuous improvement
Graduated in either 2016 or 2017
Previous experience in Email Marketing
Solid knowledge of HTML and CSS for email
Experience of Marketing Automation tools and Dreamweaver
Expertise with A/B and multivariate testing methods for email marketing
Strong analytical background with ability to use data to drive decision making
Ability to work well in a geographically dispersed team with a variety of internal stakeholders
Ability to work against tight deadlines in a fast-paced environment whilst keeping a keen eye on detail and accuracy
Work on multiple initiatives and projects simultaneously with experience of working with copy in multiple languages
Enthusiastic, outgoing team player
Experience of working in large global B2B corporate
Knowledge of additional European languages a distinct advantage (French, German, Dutch)
Experience in the use of Adobe's Creative Suite (Photoshop/Illustrator)
Data manipulation skills. SQL, R/Python. Advanced Excel: formulas/vlookups/pivots
Experience of Salesforce, including Sales Cloud, Marketing Cloud (journey builder, web studio, email studio, AmpScript) and Wave Analytics
Experience with other digital marketing disciplines (e.g. SEO/SEM, Web design, online advertising)

167

Email Marketing Specialist Resume Examples & Samples

1 to 2 years of marketing experience
HTML understanding a plus
Email Marketing experience a plus
Must work well on teams
Interest in Enterprise Marketing and Strategy behind it
Maintain and update Production Documents

168

Email Marketing Analyst Resume Examples & Samples

Develop and execute detailed test strategies and test plans
Maintain accurate and comprehensive business requirements
Strong understanding email marketing
Advanced analytical and problem solving skills, with great attention to detail
Excellent oral and written communication skills,
Ability to identify, manage and make sound recommendations to peers and management

169

Email Marketing Specialist Resume Examples & Samples

Write test specifications that test the business rules against the email
Maintain accurate and comprehensive test requirements
Coordinate meetings and facilitate discussions with strategic partners in order to contribute to strong working relationships
Bachelor’s in business or technical discipline
1-3 years experience
Enthusiastic and self-motivated with a desire to learn new tools and technologies
Ability to perform effectively in the face of unfamiliar tasks and complex job responsibilities in a fast paced working environment
Ability to effectively balance various tasks simultaneously and adapt to shifting or competing priorities

170

Email Marketing Analyst Resume Examples & Samples

Bachelor's Degree, Associate Degree or relevant experience preferred
2-5 years of email campaign deployment experience preferred
Expertise in Salesforce Marketing Cloud and/or Eloqua marketing automation platform
Understanding of email marketing concepts, metrics and best practices
Working knowledge of HTML and campaign tracking (Google Analytics)
Desired: B2B marketing experience
Desired: auto industry experience

171

Email Marketing Intern Resume Examples & Samples

Working knowledge and interest in learning HTML
Knowledge and understanding of reporting tools and metrics
Working knowledge of email marketing trends

172

Senior Email Marketing Executive Resume Examples & Samples

Management of the production and distribution of the following email marketing activity, often including their copywriting, proofing and editing
An understanding of email marketing and HTML
Experience using eCRM software such as Dot Mailer, mailChimp, Silverpop (preferred), Salesforce, pure360, hubspot or similar an advantage
Experience working within a marketing environment, either agency or client side. Property marketing is an advantage but not essential
Excellent communication skills with the ability and confidence to define requirements and work with both consultants and internal stakeholders effectively
Ability to work calmly under pressure, to juggle multiple deadlines and secure strong results
Confident to present results to senior stakeholders
Self-motivated, organised and excellent planning skills
Strong computer literacy across the Microsoft Office suite
Enthusiastic individual, with a can-do attitude and able to use their initiative

173

Email Marketing Specialist Resume Examples & Samples

Bachelor’s degree in Business, Marketing, Retail Merchandising, or related area
At least 3 years of email deployment and dynamic segmentation experience in a retail e-commerce environment with demonstrated proficiency in the following
Collaborating with cross-functional teams such as merchandisers, creative / marketing teams, etc to determine content for email campaigns
Partnering with an email service provider (ESP) to build/test campaigns and complete needed information about email campaigns (identify appropriate audiences, ensure that emails deploy on-time to accurate audiences)
Driving brand initiatives by selecting relevant messaging to deploy
Experience that includes an understanding of dynamic segmentation; new technology in email deployment; and ISP criteria
Strong computer knowledge and skills, with advanced knowledge of Excel
Basic skill level in HTML, Dreamweaver, and Photoshop
Experience building and setting up enterprise-level email campaigns using Responsys or similar email service providers
Detail oriented with strong organizational, multi-tasking, time management, and project management skills, with the ability to meet tight deadlines

174

Email Marketing Analyst Resume Examples & Samples

Manage planning, briefing and creative development of email campaigns
Ensure emails are targeted and personalized for different audiences
Oversee documentation for campaign accuracy
Bring Client-focus to campaigns and testing - optimize messaging, linking strategy
Analyze campaign metrics and provide recommendations for how to improve KPI’s
Stay abreast of new email trends and retention strategies

175

Email Marketing Specialist Resume Examples & Samples

Maintain, refresh, and build new email HTML templates within 3rd party email service provider (ESP)
Translating functional requirements and business rules into technology solutions
QA email compatibility on different browsers and mobile
Uploading, updating and segmentation of email lists
Management of scheduled email sends via our account within Exact Target
Work with other departments to support marketing efforts, partnering with them to execute all email campaigns
Maintain awareness of email marketing trends, best practices, technologies, CAN-SPAM laws
Familiarity with device/platform monitoring tools to monitor email reputation and deliverability, understanding the importance of a clean ISP reputation
At least 1 years of experience in Salesforce Marketing Cloud/ExactTarget development
Experience developing in ExactTarget AMPScript, Guide Template Language and Server-Side JavaScript to implement complex business requirements
1 year experience creating and editing CSS and HTML for email template design
1 year experience with standard internet and email technologies and protocols
1 year experience with responsive design theories and practices for email layouts
We offer competitive salaries, an excellent benefit package including medical, dental, vision, and (401k)!*

176

Director, Email Marketing Resume Examples & Samples

Grow Digital Acquisition & Revenue: Responsible for partnering with centralized marketing team and media lead to drive traffic, conversion and ROI for all digital acquisition channels, including paid search, natural search/SEO, affiliate, display advertising (remarketing, programmatic, addressable media, direct-buys), comparison shopping engines and marketplaces, and some social media
Oversee Budgeting, Forecasting & Reporting: Manage forecasting process for all digital channels, including monthly/weekly/daily forecasting reporting at a channel level for traffic, revenue, spend and other performance KPI’s. Partner with company planning to ensure alignment to total brand budget and forecast
Drive and Grow Email Strategy: Responsible for segmentation, forecasting, testing and overarching direction of email program including optimization of daily batch & blast emails as well as personalization and segmentation strategies
Drive Optimization: Seek optimization and growth thru continuous cadence of A/B and multivariate testing, customer segmentation, creative partnership, landing page optimization and more
Responsible for all online reporting and analytics. Be a thought leader in how we manage reporting for the online channel and manage both cross functional teams and direct reports to deliver on seamless, action oriented digital reporting
7+ years management experience leading a team of digital specialists
Robust quantitative skills including forecasting ability and ROI analyses – demonstrated ability to apply logical thought process to problem solving and deliver recommendations
Strong proficiency in Omniture, Google Analytics and other web metric systems
Retail / ecommerce experience required
Excellent communication and persuasion skills

177

Email Marketing Specialist Resume Examples & Samples

Manage the creation and deployment of emails to support online and offline retail stores, including grand openings and closings
Leverage historical campaign results to guide the planning process
Create and maintain email marketing production schedule, communicate deadlines internally and attend production meetings
Measure and summarize campaign results by leveraging data available from email service provider, web analytics tool and marketing database. Analyze email performance and profitability across channels and customer segments
Work to optimize campaign performance through use of vendor's cross-channel marketing platform, targeting messages to customers across email, mobile, social and display
Forecast email's contribution to website traffic, orders, demand and contribution
Continually strive to improve all email marketing efforts by leveraging our vendors' expertise and staying abreast of industry best practices and developing technology
Manage email marketing budget and track all expenses, write purchase orders, process invoices and review monthly summaries
Maintain email lists and segmentation and update monthly segment count reports. Work closely with web designers, copywriters and web group to ensure proper timing and list selection of email broadcasts
Demonstrates ownership and initiative over assigned tasks and projects, and manages multiple tasks at the same time
Other duties or projects as assigned
Bachelor's degree is required, preferably with a Marketing major
2+ years experience with email marketing and display advertising project management
Proficiency in marketing automation technology
Knowledge of SEO/SEM and Google Analytics
Familiarity with analytical and database tools
Excellent written communication skills, copywriting skills would be valuable
Adaptability to thrive in an environment of continuous improvement
An ability to work under tight deadlines
Ability to prioritize and manage multiple projects
Strong interpersonal skills and analytical abilities
Ability to work hands on and think strategically

178

Email Marketing Specialist Resume Examples & Samples

Manage multiple email campaigns assuring that all data inputs for the campaign are accurate and that the campaign renders correctly
Proof and execute our marketing programs
Participate in weekly email analytics meetings to measure performance of campaigns to understand how to improve or adapt to the market

179

Email Marketing Specialist Resume Examples & Samples

Farmers is seeking an Email Marketing Specialist to assist with managing 200 million plus communications per year, including push notifications and text messages
Consulting with program managers to define contact management strategies, messaging strategies, offer sequencing, etc
Creating a test & learn environment to ensure that programs are optimized to ensure best response
Program set up and deployment (includes data management, segmentation coding and program automation), testing/QA, compliance (opt-out, CAN SPAM) management
Deliverability management, working with ESP and major ISPs to ensure inbox placement for Farmers messaging
5+ years managing email programs of 1MM/month volume or more. See Preferred Skills and Abilities
Technical expertise with a major email deployment system (ESP)
Technical knowledge of deliverability management
Industry knowledge across devices (e.g. mobile, tablets, etc.)
3+ years of marketing experience with 1+ years of email marketing experience
Previous experience with a Marketing Cloud (Exact Target)
Previous experience with Google Analytics is preferred

180

Email Marketing Specialist Resume Examples & Samples

Partner with traffic lead and SFMC to ensure all weekly/monthly email campaigns are scheduled, created and optimized
Maintenance of daily tasks across specific email programs ensuring that timelines are followed and deadlines are met
Collection of promotional and product details for emails and submitting request through internal submission process to designers and technical teams
Develop wireframes and Campaign Request Form (CRF) with details including promotion and pricing, alt tags, links, module info, segmentation, etc
Collect feedback and approval then communicate edits through JIRA internal tracking system
QA all emails to ensure accuracy of content, pricing, legal and segmentation
Perform peer reviews across portfolio of campaigns
Partner with business stakeholders to ensure specific requests are being completed to meet goals of each marketing program or ad hoc program
Attend weekly marketing team meetings to provide status updates on projects and kick-off campaigns
Manage multiple, highly detailed tasks accurately while reacting with urgency and reprioritizing as needed to ensure all objectives and project deadlines are met
Minimum 1 year email marketing experience or
1-3 years of Internet or ecommerce experience, 2+ years of retail marketing experience
Excellent Oral and written Communications Skills
Experience in program/project management
Proficient with Microsoft Office
Knowledge of and experience with Internet based commerce systems, especially effective marketing and sales generation techniques
Candidates should also have a solid understanding of the creative elements, advertising, and marketing, brand positioning and business development
Bachelor's degree in Business, Business Management, Marketing or Communications
Experience with Salesforce Marketing Cloud
Knowledge of HTML coding
Experience with marketing automation solution systems and queries related
Passion for ecommerce retailing and marketing
Highly analytical, competitive and results driven
Must work well within a team environment and mentor others
Negotiation and relationship building skills
Excellent time-management/organizational skills
About Lowe’s

181

Director, Email Marketing Resume Examples & Samples

Bachelor’s Degree required, MBA preferred. Focus areas in Business, Marketing, Analytics, etc
5+ years’ experience in a Digital Marketing role, with some experience in email marketing
Experience developing organizational structure to support email marketing initiative (such as building an Email Marketing team)
Experience working with email marketing technology such as Marketo, Eloqua
HTML coding
Copywriting or design experience preferred

182

Email Marketing Specialist Resume Examples & Samples

Campaign planning
Intake email requests and build a prioritized project list that reflects Development department key dates and priorities; schedule
Build workflow schedules, plan deployments taking into consideration all scheduled email communications, and manage expectations with requestors
Partner with the Donor Information Services team and other stakeholders to create accurate recipient and suppression lists
Campaign production
Utilize existing Fred Hutch templates to build, test, and deploy emails in Luminate Online
Build new email templates as needed using existing Fred Hutch brand assets and in partnership with the Design and UX team in Communications and Marketing
Optimize campaigns to maximize deliverability and reduce Spam scoring to comply with Fred Hutch standards
Campaign testing and analysis
Run A/B and multivariate tests, conduct analysis of results, and iterate campaigns and lists based on findings
Proactively track, monitor, and analyze performance; propose modifications or alternate approaches as appropriate, including segmentation of lists and target audience criteria refinement
Build, send, and track event registrations and survey questionnaires
Grow knowledge of industry best practices for self and others at Fred Hutch
Support special projects and initiatives as needed
2+ years of email administration and implementation experience
Knowledge of and experience with HTML and CSS supported by major email clients
Understanding of principals and best practices for email design, UX and UI
Competency in Microsoft Office Suite required, especially Excel for reporting and analysis
Highly desired
Experience with Marketing Automation and email marketing tools (e.g., Hubspot, Marketo, MailChimp, Campaign Monitor, Eloqua, Silverpop, Retention Science, Return Path)
Experience producing web-optimized graphics using Adobe Creative Suite
Experience in a marketing or Philanthropy department
Knowledge of Microsoft Visio for project management
Raiser’s Edge donor database experience
Experience using project management software (Asana, Smartsheet, other)
Best practices for email marketing, including email, segmentation, dynamic content, testing methodologies, deliverability, list growth, etc
Project management, attention to detail, and quality of work
Strong proofreading skills
Ability to work independently, prioritize multiple projects, and work under pressure
Ability to build relationships and work in a team environment

183

Specialist, Direct & Email Marketing Resume Examples & Samples

Design, manage and optimize automated email programs based on digital behavioral cues
Work closely with other members of the department, and cross-functionally, to define business logic for automated feeds and match business needs to the appropriate content/offers provided by other departments
Work with web management team and internal IT resources to implement technical requirements for automated programs and to ensure a seamless integration of web and email experiences
Generate creative briefs and content matrices for creative and email agencies
Work on ad-hoc email campaigns as needed
Track and generate reports for email campaigns
Develop A/B testing plans and segmentation plans as appropriate; ensure knowledge from such testing is transferred to others within the organization
Involved in strategy meetings for overall email campaigns
Basic proficiency in SQL and other database management and query languages
Experience using web content or email marketing management platforms
Proficiency in English is required, but the additional ability to speak and/or read Japanese, Chinese (Mandarin), Korean, or Hawaiian is desired
Prior experience on the commercial side of the airline industry is preferred, but not required

184

Email Marketing Specialist Resume Examples & Samples

Execute day to day operational tasks to support email schedule
Utilize our Email Service Provider's marketing platform to build, test and deploy email campaigns
Set up A/B tests (subject line, creative, copy, etc.) on a regular basis
Create automated, personalized campaigns to drive engagement
Update automated and transactional campaigns
Testing and QA of email campaings to ensure quality
Support the Marketing Specialists and Marketing Manager as needed
Bachelor's Degree in Marketing or related field preferred
Minimum two years email marketing and programming experience
Preferred background in Marketing and/or Communications
Strong knowledge of HTML, particularly for building emails as well as cross-browser and email compatiblity issues
Email execution process management prowess
Experience with marketing, merchandise, technical resources support coordination
Experience with at least one leading email marketing service provider
Dreamweaver, Litmus email clients and data handling
Ability to adjust to workloads, deadlines and priorities
Ability to work sucessfully as a team

185

Email Marketing Specialist Resume Examples & Samples

Support Senior Retention Manager to create high impact eCommerce campaigns that drive sales, increase customer loyalty, and deliver strong ROI
Maintain email marketing calendar and/or project tracker in coordination with creative team, production team and internal stakeholders to ensure timely delivery of emails
Prepare creative briefs for creative team outlining requirements and product information for assigned email campaigns
Proactively communicate deadlines, production progress, and delivery
Maintain flawless level of quality assurance, arrange efficient review processes and monitor the production process of all communications
Support other digital marketing channels and initiatives as needed
BA or BS in marketing, communications or related field
0 - 2 years experience with project management, preferably online consumer retail experience. Business-to-consumer email marketing experience is preferred
Familiar with standard concepts, practices, and procedures within the marketing field
Salesforce Marketing Cloud experience is preferred
Well-developed interpersonal skills and ability to work within a team environment under general supervision
Excellent written communication skills are a must
Excellent time and project management skills, able to manage multiple projects simultaneously
Superior attention to detail, with robust logistical, analytical, and problem solving skills
Flexible and adaptable with the ability to work under pressure to meet aggressive deadlines within a fast-paced, dynamic organizational environment
Proactive, energetic personality and inquisitive mind
Microsoft Office (Outlook, Excel, Word, SharePoint, etc.) skills required
A basic understanding of creative (design and copy) best practices is preferred

186

Email Marketing Specialist Resume Examples & Samples

Proficiency in HTML and the Adobe Creative Suite
Two to five years of experience in a digital marketing role
Basic knowledge about Marketing Automation and CRM tools
A background in Marketing or Communications, an affinity for technology would be an asset
Exceptional attention to detail – quality is key
Experience using Marketo, Eloqua, HubSpot or Salesforce Marketing Cloud is a plus
Goal-oriented and a drive to succeed
You have exceptional verbal and written communication skills in both English and your native language
Experience working in an environment with multiple languages
Proficiency in Chinese, Korean or Japanese is a plus
This role is based in Hong Kong. Eligibility to work in Hong Kong is required

187

Associate, Email Marketing Analyst Resume Examples & Samples

Develop and maintain the core set of performance analyses and reporting dashboards that allow the eMail and Mobile teams to manage and optimize day-to-day marketing programs and to drive ongoing strategies
Closely monitor key metrics, and proactively utilize fact-based learnings to make recommendations to improve channel performance, based on data vs. opinion
Seek out improvements in our internal reporting and performance monitoring to drive more accuracy, better insights, or more streamlined processes
Produce reporting dashboards to track and analyze key metrics, including open and click rates, revenue and list health
Support ad-hoc marketing insights requests for stakeholders throughout marketing and e-commerce
Work directly with our analytics department to help mine Adobe Analytics, our ecommerce data warehouse, and channel reports to discover and/or troubleshoot trends in traffic and conversions
Help in the development of acquisition strategies, and develop KPIs and reporting to measure acquisition and productivity by source
Support the development of a testing agenda to optimize eMail and Mobile channels for maximum performance, leveraging iterative testing and data analysis. Formulate testing strategies that drive KPIs including increased customer engagement, conversion, sales, profitability and life-time value
Coordinate with eMail Operations, Ecommerce and Marketing Technology teams to ensure complete communication and flawless execution of eMail, Mobile and Digital tests
Produce test performance reporting and communicate insights regularly with cross-channel partners within the marketing team to share test results and best practices
Analyze competitive marketplace, develop a thorough knowledge of the email and mobile marketing industry, follow email/mobile trends and become an expert on email/mobile marketing best practices
A Bachelor's degree, ideally in math, statistics, finance or other quantitative focused area of study, M.B.A. preferred
Three to five years Marketing experience, focused on or including email, and within a retail or like setting
Knowledge and understanding of email and mobile marketing industry, emerging trends and best practices
Proven ability to translate analytic data into strategic insights that drive successful marketing programs
Extensive experience in advance aspects of Microsoft Excel
Experience developing, managing and analyzing strategic tests
Very strong verbal and written communication skills
Strong project management skills; ability to work independently, and to manage multiple priorities under tight deadlines, in a busy, fast-paced environment
Ability to respond quickly to changing priorities while maintaining flawless execution
Excellent judgment and decision-making skills

188

Email Marketing Analyst Resume Examples & Samples

Deployments, day-to-day management of email campaigns including but not limited to editing messages, leading design and copy reviews, structuring AB tests, scheduling deliveries and reporting on email results
Workflow/Data Set-Up, understanding of how to use data points available to create audiences that fulfill campaign requirements and create exclusions when multiple audiences overlap
List Health,monitor & maintain email deliverability best practices and file cleanup (unsubs, inactives, etc.)
Campaign QA, ensure accurate, timely and consistent delivery of email campaigns with through checks
Reporting/Analysis, track and analyze key performance metrics (like click-to-open & click conversion rate), how they impact overall success, and coach cross-functional “brand” teams for improved metric attainment
Automations, identify and develop new email automations within Salesforce Marketing Cloud/Exact Target to increase customer engagement, website traffic and customer lifetime value
2-3 years marketing campaign management & optimization
Bachelors degree in Marketing or related field preferred
Familiarity working with a major ESP such as Salesforce Marketing Cloud (fka Exact Target)
Past experience importing data, segments, exclusion activities and filters based on project requirements and providing data reports (ex- audience counts)
Strong understanding how personalization and dynamic content is implemented and ability to implement it from scratch
Impeccable attention to detail and loves learning through experimentation
Strong analytical skills, with the ability to independently derive insights from data
Adaptable self-starter with a focus on driving work forward
Good interpersonal skills and able to communicate with larger cross-functional team (merchants, copywriters and design)
HTML proficient
CAN-SPAM & CASL compliance
Knowledge of web analytics tools (Adobe Analytics & Google Analytics) & how to use them
Proficient in Excel graphs, formulas, functions, pivot tables and PowerPoint
AMPscript
Experience with Automation Studio & Journey Builder
Experience with entry-level SQL & XML
CSS & Responsive Email Code

189

Email Marketing Specialist Resume Examples & Samples

Responsible for email campaign for Thermo Fisher Scientific, including design and create email content in Unica and Eloqua system to promote products or services, ensuring high quality and effective email communications
Keep optimizing with solid methodology on email flow, template, subject line and copy, for higher performance
Work closely with data analysis team on email performance tracking
Oversee email performance, spot trends and opportunities and develop alternatives for improvements
Create, maintain and execute an email marketing calendar, set up email delivery rule to avoid fatigue issue and provide good customer experience
Knowledge of customer segmentation
Adequate knowledge of email marketing and copywriting
Working knowledge of HTML, Photoshop
Digital marketing experience with preferred e-commerce business experience
Excellent organization, self-motivation, time management, multi-tasking and oral & written communication skills
Advanced analytics capability with an aptitude for quantitative and qualitative analysis
Self-motivated and directed while also functioning and contributing as part of a team
Experience with Unica and Eloqua system
Be familiar with Omniture to track email performance
Integrated Digital Marketing knowledge
Preferable in big internet company, internet media/e-commerce industry or in house E-marketing team
Knowledge/experience with graphic design, layout, image editing and application of brand standards/templates to design

190

Email Marketing Specialist Resume Examples & Samples

Conduct email publishing tasks such as; campaign setup, scheduling, tracking, testing, and deployment
Conduct email operations tasks such as; list preparation, quality control, data manipulation, data cleanup and other tasks related to email operations
Responsible for completing simple to advance segmentation based upon marketers feedback and analytics
Responsible for reporting on email campaigns and helping marketers understand performance metrics and how to improve email channel metrics; includes sharing email best practices
Maintain an email calendar tool
Work closely with marketers to understand email objective and ensure emails and segmentation meet those objectives
Execute flawless and timely email marketing campaigns; one-time, recurring, and dynamic-content driven
Bachelor’s Degree in marketing, business, or related field
2+ years of email marketing and execution experience within a global marketing team
Proficiency with PowerPoint
Knowledge of CAN-SPAM compliance
Intermediate knowledge of Microsoft Excel (V-Lookup, Pivot Tables, and macros)
Must be a team player with the ability to organize, prioritize, handle time constraints, and manage shifting priorities within a fast paced environment
Self-motivated individual who is able to prioritize and multi-task, works well under pressure and able to meet tight deadlines
Aptitude to understand databases and related segmentation technologies
Strong quantitative, analytical skills and experience using data to drive insights
Demonstrated ability to pick up technical applications and concepts quickly
Exceptional work ethic, ability to perform under pressure and meet deadlines
Ability to build effective working relationships with colleagues inside and outside the organization
Experience presenting data in large group settings to a global audience
Experience with customer relationship management (CRM) systems
Experience with IBM tools

191

Email Marketing Specialist Resume Examples & Samples

Supporting the team in e-campaign activity through the use of the Firm’s e-marketing tool – GEMA
A strong team player who is comfortable working collaboratively with others
Must be able to work virtually, and independently
Able to be diplomatic when dealing with clients
Basic knowledge but more importantly an interest in marketing in particular in the newer forms of digital marketing
Knowledge of editing and uploading images to any listed email clients is preferred
Experience using Email Marketing Software (E.g: MailChimp, Marketo, Quick sprout etc.) and CRM tools like salesforce.com or Microsoft Dynamics would be an added advantage
Ability to use CRM tool such as Sales force or Interaction

192

Email Marketing Specialist Resume Examples & Samples

Assist in developing a productive relationship with email vendor (ESP) as key client point-of-contact to maximize vendor value
Work effectively with others and other departments to streamline current processes and procedures, in order to, scale direct and partner marketing programs to achieve revenue and cost goals
Manage all aspects of campaign production and deployment
1 to 3 years of experience in Sales or Marketing
Bachelor’s Degree in business or marketing related field preferred
Proficiency in MS Office products required
Ability to integrate traditional communications strategies into online media tactics, knowledge and experience with digital media, online tools, and the use of analytics tools to measure traffic and conversion preferred
Demonstrated ability to work across multiple departments, as well as with external guests is required. Must have ability to manage multiple projects and competing deadlines
Must be very detail oriented and organized
Ability to communicate effectively in a positive/upbeat fashion in English, both in spoken and written form

193

Email Marketing Specialist Resume Examples & Samples

Execute the day-to-day email operations e.g. project scheduling, production, deployment, and post-analysis of all email communication
Provide recommendations for improving engagement and conversion
Ensure flawless execution of daily operations and oversee delivery of creative assets with the interactive marketing team
Use enterprise-level email service platform to manage email lists, conduct audience segmentation and A/B testing, and deployment
Upon email deployment, monitor engagement and deliverability and immediately escalate any issues
Aid in the ideation and implementation of new automated email programs
Serve as a point of contact between the Company and the ESP regarding interface usability, platform functionality, and problem resolution
Continuously develop knowledge of email best practices, deliverability improvement, CAN-SPAM compliance, and EU Spam Laws
Track and document patterns of competitive emails
Act as liaison between Ecommerce, Interactive Design Team, Merchandising, and other cross-functional teams to ensure alignment between all email campaigns
Work with CRM team to increase customer acquisition, retention, reengagement, and conversion through multi-channel marketing promotions
Assist in brainstorming concepts, strategies, and test plans to continuously improve Patagonia’s Email initiatives
Participate in other CRM-related duties and special projects as needed
College Degree, preferably in Marketing, Advertising, Communication, or related field
Minimum 2 years of email marketing experience working with a major email service provider
Must have online retail experience
Strong quantitative skills with an aptitude to use data to develop and measure email initiatives
Advanced Excel knowledge (including V-Lookups and Pivot tables
Proficient in web analytics tools (Google Analytics, Adobe Analytics)
Solid writing, editing, and proofreading skills with a firm grasp on proper grammar and spelling
Strong verbal communication
Highly organized, self-motivated and independent
Flexibility in an ever-changing retail environment
Project management skills to manage calendars, creative and data needs and tight deadlines
Ability to thrive in a fast-paced environment by leveraging strong multi-tasking, time management, and interpersonal skills

194

Email Marketing Developer Resume Examples & Samples

Act as an expert within Salesforce Marketing Cloud (Exact Target) platform to build, develop, send and monitor eCommerce campaigns
Launch analytics initiatives by developing requirements, leading data aggregation and prep, synthesizing key data sets for exploratory analysis and lead point of contact with data sciences teams
Work with key players to define segmentation, targeting, and measurement use cases for strategic and operational marketing initiatives. Monitor deliverability and health of sending domains
Work with large data sets, operationalize segmentation, personalization scores and models into operational tools and processes
Partner with Email program managers to support marketing activities, set-up and send strategies between various email programs
Execute on build of A/B or content testing, personalization, personas, Send time optimization tactics and customer journeys
Coordinate daily tracking data and general business results with Business Intelligence and strategy teams
Manage the technical relationship with vendors and partners
Responsible for Marketing Automation tools to manage, optimize, and scale digital marketing technical platforms
Provide direction and guidance for process improvements, gaining technical efficiencies, collaboration and establishing/documenting policies
BA or BS degree in Computer Science or Engineering, Operations Research, or equivalent
2 - 5 years of computer programming or technical experience, including Salesforce Marketing Cloud platform experience
Proficiency with Salesforce Marketing Cloud (Exact Target)
Previous experience in software implementation. Programming experience in scripting languages (Javascript, HTML, etc)
Well-versed in web-based application systems and fundamentals, industry standards and best practices. Includes user list management and knowledge of dynamic content within email and logic based systems
Strong organization, analytical and communication skills plus a sense of ownership around projects
Ability to learn quickly and manage multiple priorities
Strong written and oral communication skills
Self-starter with a highly developed work ethic
Team player, flexible, able to learn quickly and train new, contract or junior team members

195

Email Marketing Director Resume Examples & Samples

Oversee the project definition, management and execution of online programs, including but not limited to, email campaign management, social media integration, landing pages and support sites, online media and promotions, and affiliate marketing, in order to maximize client business/marketing objectives
Day to day contact for the respective client; able to build strong client relationships while executing up-sell and cross-sell to organically grow the business
Accountable for each assigned marketing/media project and each phase of the online marketing/media process: strategy, planning/buying, trafficking, optimization, and measurement analysis and ROI
Works directly with the creative, development and account teams to ensure that each project is on strategy, on time and within budget
Serve as main point of integration for multiple agency departments; ensure integrated program management
Able to write solid proposals and strategies for a variety of verticals
Solid, growth oriented business development skills. Able to write responses to RFP/RFI documents
Drive the team to conduct ongoing search for new and favorable customer acquisition opportunities
Help identify and qualify vendors for partnerships and managing those partnerships
Manage third-party vendors and contractors and evaluate new opportunities for the client on an ongoing basis
Stay up-to-date on and advises clients of the latest trends in digital marketing/media
Participate in new project development and new business efforts as required by management
Has a conversant understanding of common digital tools and techniques (Flash, HTML/CSS, .NET or PHP, database design/development, etc.)

196

Email Marketing Specialist Resume Examples & Samples

Drive the execution for new customer and subscriber acquisition, customer loyalty and retention program goals, review solicitation, channel performance targets; including revenue and cost targets and methods for reporting and communicating results, Manage the creation, segmentation, scheduling and deployment of the Tire Buyer newsletter. Includes planning the content calendar, development of creative concepts, customer rating & review solicitations, welcome email series and post-purchase series. AB testing, reporting/tracking and communicating with internal stakeholders
Review existing email programs, automation and campaigns; identify opportunities to improve efficiency and increase existing customer and subscriber engagement, Measure performance and identify areas of improvement for the email program, including; design, code, content, reporting and identify opportunities to enhance and maximize ROI
Ability to control departmental costs, as well as communicate performance results regularly, build out the email program’s communication tactics; align with our overall business objectives and enhance existing customization and personalization, meet or exceed new customer and subscriber acquisition goals, including revenue goals and cost targets
Education: Bachelor's degree or equivalent, relevant work experience
Experience: 2+ years of marketing experience, with at least 1 year in B2C Email marketing
Such alternatives to the above qualifications as the Company, in its discretion may find appropriate and acceptable

197

Email Marketing Specialist Resume Examples & Samples

Communication – Communicates with tact and diplomacy; written communication is clear, concise, and understandable
Problem Solving – Accurately defines problems and uses facts to come to a reasonable solution
Initiative – Actively influences events; takes action beyond what is necessarily called for
Planning and Organizing – Organizes work and initiates action to achieve optimal results; meets established schedules and plans
Innovation and Change – Generates innovative ideas; simplifies and/or improves procedures; encourages and supports innovative ideas and planned risk-taking
Decisiveness and Risk Taking – Able to make decisions and take action without unnecessary delay; able to consider alternatives and make decisions in spite of uncertainty
Quality Assurance – Acute attention to detail, follows QA processes and procedures and is consistent and accurate with their deliverables
1-2 years of experience in an e-commerce organization
Experience with Salesforce Marketing Cloud, or similar ESP preferred
Experience with IBM Digital Analytics, or similar digital analytics programs
Experience in an agency environment is a plus
Proficient in Excel
Working knowledge of PowerPoint or similar presentation applications

198

Email Marketing Executive Resume Examples & Samples

To welcome new customers to Sainsbury’s and ensure they become regular shoppers
To develop customer loyalty and grow Sainsbury’s share of wallet
To love, protect and maintain our loyal customers
To manage churn, tier slippage and prevent customers from leaving Sainsbury’s
To cross sell other Sainsbury’s products, services and channels to existing customers
Email plan
Sign off for all campaign creative, targeting and processes
Customer contact strategy
Campaign briefing & delivery
Power of 2 analytics
Best practice
LI-SF

199

Email Marketing Analyst Resume Examples & Samples

Aggregates and analyzes email campaign tracking data
Compiles and publishes corporate email campaign archive
Compiles and publishes periodic email marketing reports including monthly, quarterly, and annual performance reports
Assists in the development of A/B and multi-variate testing strategies
Coordinates and plans A/B and multi-variate tests including compilation and analysis of associated reports

200

Email Marketing Production Manager Resume Examples & Samples

Schedules Email Marketing campaigns
Takes direction from both Eldorado Resorts, Inc., properties and corporate Manager or Director of Email and CRM Marketing to reach desired goals in online sales and offer redemption
Assists with special promotions operations and accommodates creative asset needs as they relate to Email Marketing
Collaborates with property and corporate management regarding upcoming initiatives and objectives
Communicates with internal clients and members of the Digital Marketing department to assess and define needs and goals for Email Marketing campaigns as well as reporting of statistics

201

Email Marketing Production Specialist Resume Examples & Samples

Schedules, creates, and deploys Email Marketing campaigns
Develops and implements A/B testing of various Email Marketing campaigns to establish the most effective variant
Communicates with internal clients and members of the Email Marketing department to assess and define needs and goals for email marketing campaigns as well as reporting of statistics
Takes direction from both Eldorado Resorts, Inc., properties and department management to reach desired goals in online sales and offer redemption
Collaborates with property management and corporate on upcoming initiatives and objectives
Researches Email Marketing opportunities and technologies to reach and surpass property and Corporate Email Marketing goals

202

Email Marketing Specialist Resume Examples & Samples

Experience establishing effective measurement and reporting programs that deliver insights to business partners so they can make informed decisions that increase program effectiveness
Proven ability to manage complex projects with multiple stakeholders and vendors to deliver results in a fast-paced, deadline-oriented environment
Basic HTML experience and competency a plus!

203

Email Marketing Specialist Resume Examples & Samples

Ownership of the setup, maintenance, and quarterly review of reoccurring and triggered email communications
Maintains a current understanding of email marketing best practices and applies them to the execution of our email campaigns in collaboration with the Product Marketing Specialist
The position includes additional administrative duties including project database maintenance
Building email campaigns as specified by Product Marketing Specialists
Ensure marketing message is conveyed clearly and delivered properly to prospects
Ensure messages are sent in proper form and template
Proofread emails for clarity, grammar, and spelling
Review messages for brevity

204

Email Marketing Specialist Resume Examples & Samples

2-4 years of experience in digital marketing: online advertising, creative development, online media, site design and development, and/or managing Web sites preferred
2-4 years of Database/Direct Marketing experience preferred
2-4 years HTML, CSS, Photoshop, and Adobe Creative Suite

205

Campaign Developer, Email Marketing Resume Examples & Samples

At least 2 years of email coding experience is required
Proficiency with Adobe Photoshop, Illustrator, InDesign, and Dreamweaver skills
Experience working with real-time content vendors (Monetate, MovableInk, LiveClicker) is a plus

206

Senior Email Marketing Specialist Resume Examples & Samples

Significant experience in email marketing development and related practices and processes
Advanced skill to influence, negotiate and persuade to reach agreeable exchange and positive outcomes
Effective organizational, planning and time management skills

207

Email Marketing Account Executive Resume Examples & Samples

Own day-to-day client relationships relating to production and application issues, as well as interact with and support account team members based in the U.S. and Costa Rica
Keep clear documentation of client requests and cases assigned and see them through completion
Excellent customer service, organizational, time management, and analytical skills
Be an active team member- working closely with other team members on shared projects
Proficiency with JavaScript, and/or SQL a plus (must be interested in learning)
Exposure to databases and Microsoft Access preferred

208

Email Marketing Intern Resume Examples & Samples

Assist in analyzing campaign results and reporting on performance metrics
Brief and execute email campaigns from concept to deployment
Maintaining list of new products for copy to complete Long Descriptions
Checking staged emails and to make sure all campaign links are set up and tagged correctly
Gathering results from campaign tests/optimizations
Archiving past emails
Foldering campaigns in CheetahMail
Adding program details info to emails in the MP4 email calendar
Look at retailer emails and see how they compare with ours and what they seem to be doing for promotional and ship confirm/automated emails
Collaborate with team to compile historical campaign data and assist in building weekly forecasts

209

Email Marketing Specialist Resume Examples & Samples

Execute email campaigns, data selection, HTML template design and quality assurance of all outbound campaigns for CoStar Group’s network of land-listing marketplaces
Perform day-to-day email marketing tasks including campaign set-up, designing, scheduling, testing, and deploying newsletters, automated campaigns and client sponsored emails
Monitor email performance and generate analytics reports to assess delivery and campaign efficiency. Recommend email marketing best practices to internal and external clients and trouble shoot all aspects of email operations, including coding, design, testing and data. Recommend email marketing best practices to internal and external clients and trouble shoot all aspects of email operations, including coding, design, testing and data
Recommend email marketing best practices to internal and external clients and trouble shoot all aspects of email operations, including coding, design, testing and data
Identify opportunities to improve existing and develop new email campaigns that drive engagement and revenue
2-3 years of related experience
Highly proficient in HTML and web design. Working knowledge of Dreamweaver preferred
Strong experience with email service providers such as Mailchimp, Exact Target, Marketo, Hubspot, or equivalent
Working knowledge of email best practices, including design principles, metrics, testing, data hygiene and compliance
Basic knowledge of SQL and or SQL Server Management Studio preferred
Strong ability to handle multiple tasks simultaneously and meet deadlines for time sensitive assignments
Must be creative, extremely detail-oriented and organized
Must be able to work independently and in team environment
Experience in Google Analytics
Experience in developing and implementing automated email campaigns
Proficient in components of Adobe creative suite (i.e. In-Design, Photoshop, Illustrator)
Experience with commercial real-estate market and data management
LI-AM2

210

Email Marketing Associate / Executive Resume Examples & Samples

Execute on tactical elements of all email marketing campaigns
25 days’ holiday (increasing with length of service)
Pension scheme (5% of annual salary)
Bonus scheme
Long term disability insurance
Childcare vouchers

211

Email Marketing Developer Resume Examples & Samples

Minimum 4 years experience in related field required (i.e., email marketing, email development, social media marketing)
Minimum 4 years experience with email service providers (ESPs) required, such as Oracle Responsys, Adobe Campaign, or Salesforce ExactTarget
Minimum 4 years experience with email testing techniques required, including A/B and/or multivariate

212

Head of Email Marketing Resume Examples & Samples

Articulating a vision, and a stepwise approach to achieve it, with practical and meaningful milestones
Using qualitative reasoning, data, and relationships to drive alignment around a vision/execution plan
Delivering financial results while redefining the consumer experience of an existing business
Defining critical end-state metrics and goals, and the leading indicators that demonstrate progress
Developing and executing a communication plan that maintains stakeholder engagement and support
Representing a large consumer brand as an email subject matter expert internally and externally

213

Senior Email Marketing Analyst Resume Examples & Samples

Develop and maintain email channel operational and management reporting
Report and provide insights on email channel performance for regular weekly and monthly business reviews
Supporting ad-hoc analysis requests to understand business trends and customer behavior
Design reporting tools to enable self service for repeatable data‐driven decision making
Track top email programs impact against revenue and customer engagment goals
Bachelor's degree in Statistics, Mathematics, Business, or related field. MS or advanced degree preferred
5+ years of relevant work experience
Strong analytical & statistical skills
Experience with writing SQL (Teradata preferably) and knowledge of data management practices and business intelligence
Hands on experience with reporting/dashboarding tools such as Tableau
Strong communication skills, capable of interpreting data and generating insights that are actionable
Experience with marketing and email experimentation and related statistics

214

Email Marketing Intern Resume Examples & Samples

Strong problem-solving, investigative research and critical thinking skills
Effective time-management, planning, and organization skills
Experience or interest in email marketing platforms including Mailchimp, Constant Contact, Eloqua, Salesforce Marketing Cloud, etc
Experience or interest in basic HTML and CSS properties
Capacity to work in a fast-paced, often changing environment
20 hours/week

215

Email Marketing Specialist Resume Examples & Samples

Build email campaigns and modify email templates in HTML
Assist with execution of campaigns through marketing automation tool and deployment via Salesforce Marketing Cloud
Builds campaign logic to support complex list segmentation projects using SAS Marketing Automation products and solutions
Troubleshoot technical issues related to HTML, templates, list segmentation, and other aspects of email execution as required
Perform day to day email marketing activities including but not limited to, email campaign set up, scheduling, testing, deployment and reporting
Perform quality assurance checks for all email campaigns
Support team with all marketing projects such as project management of marketing programs, trafficking progress with key program deliverables with creative agencies, securing internal approvals and proofing marketing materials
Bachelor's degree in Digital Design, Engineering or Business Administration preferred
3-5+ years’ experience with email and online
Prior experience working with both SAS Automation and Salesforce Cloud preferred
Excellent knowledge of HTML and graphic design principles Marketing tactics, email and design best practices
Basic computer knowledge of Microsoft Office applications
Solid project management skills with ability to multitask and manage multiple small to large projects in a cross-functional environment
Ability to work on a fast paced team with tight deadlines and have the passion to get things done

216

Email Marketing Associate Resume Examples & Samples

Set-up and deploy email campaigns for J.Crew domestic business
Run and maintain J.Crew domestic email performance results
Prepare ad hoc analyses and deep dives on J.Crew domestic emails
QA and approve all email campaigns to ensure creative content, links, and copy are correct
Utilize Omniture to report on email campaigns as well as site metrics
Partner closely with Project Management, Site Operations, Planning, and Customer Insights team on email strategy
Elevate our email program with deeper levels of segmentation, targeting, and personalization
Help create and drive the strategy around J.Crew’s Local program
Assist with monthly budget management, reconciliations, and processing of invoices
1-2 years of related experience in email marketing
Strong analytical skills; proficiency in Microsoft Excel
Experience with Responsys ISP
Very strong communication and team-working skills
High level of organization coupled with attention to detail
Interest in learning about marketing financials
Self-starter who exhibits curiosity
Ability to prioritize multiple objectives within a fast-paced, changing environment
Aptitude to think strategically but act tactically
Confidence in project management and presentation skills

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