Manager, Email Marketing Resume Samples

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A Crooks

Armando

Crooks

795 Braun Ferry

Chicago

+1 (555) 215 9072

795 Braun Ferry

Chicago

Phone

p +1 (555) 215 9072

Experience Experience

Dallas, TX

Manager, Email Marketing

Dallas, TX

Wehner, Abshire and Jerde

Dallas, TX

Manager, Email Marketing

Manage the relationship with our email service provider and prioritization of work
Perform additional functions that may be assigned at the discretion of management
Partner with CRM team to create and refine business rules to establish strategies for reaching our customers
Analyze current email marketing campaigns and make recommendations for improvement
Develop annual sales and cost budget. Manage monthly sales and cost forecasts, tracking back to budget; oversee monthly invoice and accrual processing
Manage team of email marketing associates, who oversee the daily email campaign management
Understand email consumer behavior and provide recommendations to improve strategy

Dallas, TX

Associate Manager, Email Marketing

Dallas, TX

Dickens-Mayert

Dallas, TX

Associate Manager, Email Marketing

Manage subscriber database, including creating and updating lists, working with database partners, and segmenting data for targeted e-mail campaigns
Establish email marketing initiatives business units, including campaign objectives, messaging and potential concepts
Assist in the development of campaign and targeting strategies including dynamic content personalization, behavioral targeting and re-engagement campaigns
Continually develop, measure and optimize campaigns using A/B and multivariate testing
Knowledge of html/web page building and coding
Execute ongoing testing regimen (subject lines, layout, format, frequency, etc.) to continuously improve email performance focused on user engagement
Oversee day-to-day execution of email campaigns from creative setup and html coding to testing and deployment via email service provider

present

Detroit, MI

Senior Manager, Email Marketing

Detroit, MI

Price LLC

present

Detroit, MI

Senior Manager, Email Marketing

present

Manage the sr. associate of email marketing, providing guidance, support, and professional development
Be engaged with industry trends, events, announcements, and emerging technologies to constantly improve Harry’s email marketing presence and performance
Develop a clear and concise road map for email campaigns, and how key improvements will translate to increased revenue
Work with cross functional team to develop and advance email tools
Pull and analyze reports measuring the performance of email campaigns and advising on improvements to subsequent campaigns and/or email products
Establish email performance benchmarks and summarize key metrics on a weekly and monthly basis
Assess and project manage new email requests and provide recommendations as well as determining priority

Education Education

Bachelor’s Degree in Business

Belmont University

Bachelor’s Degree in Business

Skills Skills

Strong analytical and project management skills
Detail oriented with focus on delivering results
Self-starter, takes initiative, with the ability to juggle multiple priorities
Ability to partner with multiple cross functional teams
Proficiency in Excel and Powerpoint
Highly analytical and able to derive meaning from data through A/B testing and email optimization. Translate that data into actionable and profitable marketing plans
Excellent understanding of email marketing concepts, metrics and best practices
Proficient in HTML
Knowledge of Salesforce Sales Cloud technology
Excellent written and verbal communication, along with some copywriting experience

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15 Manager, Email Marketing resume templates

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Senior Manager, Email Marketing Resume Examples & Samples

Team Leadership – Lead the email campaign team and work side-by-side to ensure email campaigns are flawlessly executed. Manage tech, marketing and reporting projects with appropriate teams. Serve as a liaison to field offices that use centralized tools to execute emails, ensuring standardized process flow and policies for local and national marketing teams are being adhered to
Segmentation / Targeting – Oversee database targeting tactics for email campaigns. Build tools for local marketers that promote best practices, tried-and-tested contact strategies, and optimize engagement and conversion
Product Development – Contribute to the building and syndicating of email marketing tools and capabilities to end users in a distributed local marketing structure. Work closely with the Director of Product and dev team to roll out new tools, features, and email campaign related tasks
Entrepreneurship – Be a self-starter and work in a fast-paced environment with autonomy and at times, limited direction, on tight timelines
Analytics and Measurement – hands-on reporting of key email metrics and conversions of fans in the database. Utilize Email Service Provider data and on-site analytics to build, report and analyze key trends in email performance
Customer Data – oversee customer data collection process through sales and ecommerce site and maximize growth of the database
Prioritize and schedule requests from several divisions and work with external partners to deliver special email programs
Conduct A/B and multivariate testing of programs that increase engagement and conversion
Pull and analyze reports measuring the performance of email campaigns and advising on improvements to subsequent campaigns and/or email products
Develop templates and iterate on creative to drive optimal performance
Oversee User Acceptance Testing of new email marketing communications
Research, scope and build efficiencies in day-to-day process flow and tools, monitor and report on deliverability, compliance and trends at campaign/ISP level
Maintain internal policies including marketing permissions, customer contact frequency and anti-spam compliance
Stay abreast of opportunities and technologies to grow and optimize Email Marketing

Associate Manager, Email Marketing Resume Examples & Samples

Build and constantly improve Company email marketing strategies
Plan email campaigns as a component of Company marketing campaigns as well as email-only campaigns as necessary from time to time
Oversee day-to-day execution of email campaigns from creative setup and html coding to testing and deployment via email service provider
Manage marketing calendars, traffic creative assets and own the complete approval process
Support partner divisions within Company to facilitate email deployment on their behalf
Analyze and report on email campaign results and KPIs, highlighting successes, trends and opportunities
Serve as project manager for key email enhancements, including but not limited to the roll out of ongoing campaigns such Welcome and Birthday mailings as well as trigger mailings such as abandon cart and browse emails, win back campaigns, and more
Manage subscriber database, including creating and updating lists, working with database partners, and segmenting data for targeted e-mail campaigns
Understand and monitor the competitive landscape for customer email activities and strategies, providing insight and recommendations to drive the Company business forward as a leader-in-class
Drive email list growth strategies and execution across multiple channels, serving as email acquisition authority across the organization
Implement quality assurance processes to ensure accurate and on-time campaign delivery of emails
Ensure that the Brand experience integrated into all email campaigns in a way that is consistent with overall Company Brand objectives
Maintain formal process to update and share findings with marketing and other stakeholders regarding success of the Company’s email campaigns
Develop and grow customer Mobile Marketing program from strategy development and campaign integration to list growth strategies and execution
Ability to interface with departmental members as well as cross-functional partners within the organization and vendor partners
Knowledge of key email fundamentals: can spam compliance, deliverability, spam complaint rate, etc
Exposure to databases and query tools like Microsoft Access a plus
General understanding of html and email assets
Knowledge of HTML as well as a strong understanding of HTML5, DHTML, Javascript, and JQUERY a plus
Prefer experience with a web analytics tool (Omniture preferred)
Ability to work with multiple cross functional partners including IT, Creative Services, CRM, Ecommerce and Merchants

Manager, Email Marketing Resume Examples & Samples

Create multi-touch, targeted customer lifecycle email marketing programs
Evolve the Conde Nast email program to implore data-driven marketing practices to increase engagement and to meet and exceed email signup and revenue goals
Coordinate between consumer marketing and creative to develop email content and creative that is in line with brand attributes
Provide weekly/monthly reporting and actionable next steps that will grow and optimize email campaigns and engagement
Manage the activities and functions of the Email Analyst
4+ years of experience in online marketing role, experience in email marketing required

Manager, Email Marketing Resume Examples & Samples

Email campaign creative production & optimization
Email campaign production management
Draft and/or review email copy for marketing campaigns
Govern content and production of Emails ensuring adherence to brand, privacy and security policies, and production and deployment processes
Regularly review and revise, and determine new Email production processes to drive program efficiency
Manage implementation of email trigger projects/look for opportunities for data/online behavior triggered communication to existing clients
Support development of enterprise Email marketing program as required
Reporting and analysis/evaluation of email campaign results
Monitor and minimize unsubscribe/bounce/compliant rates and ensure spam regulation compliance (e.g. CAN-SPAM, PIPIEDA, etc.)
Be a subject matter expert on email marketing best practices including creative, performance CASL and CAN SPAM compliance
3+ years of Email marketing experience, preferably with an emphasis in marketing and data analytics
Proven project management skills with the ability to manage multiple tasks simultaneously and work in a fast paced environment
Experience working/implementing with email delivery platforms and launching promotional campaigns
Experience with Subject line, Email creative and Landing page and other creative testing
Exceptional attention to detail, and ability to prioritize while under pressure
Knowledge of most mainstream email clients and message formats
Proficient in Microsoft applications (Word, Excel, Outlook, PowerPoint and Word)
Excellent knowledge of email campaign performance metrics
Strong communication and presentation skills (written and verbal)
Knowledge of email privacy laws, CASL and CAN SPAM
Proficiency in HTML & JavaScript is an asset

Assistant Manager, Email Marketing Resume Examples & Samples

Manage deployment, review, approval process for stakeholders and vendors throughout the email deployment process
Validate that all emails render the correct image, click through properly and are from the correct brand
Coordinate feedback between marketing teams and email service provider
Continuously monitor campaign performance and provide metrics and feedback to business owners
Train marketing managers on email process and reporting
Manage/maintain the email marketing calendar
Compile, analyze and distribute email metrics to stakeholders/business owners, and provide recommendations based on them
Assist in the development of campaign and targeting strategies and practices particularly (but not limited to): dynamic content personalization, behavioral targeting, attitudinal segmentation, life cycle and behavioral targeting and win-back campaigns
Collaborate with external agencies to ensure email campaigns and projects are implemented and executed successfully
Support additional strategic projects to help enhance the email marketing program
Minimum 1 year experience working within the digital space, email in particular a plus
Ability to multitask while demonstrating a strong level of attention to detail
Demonstrated ability to drive projects through to completion
Strong technical and problem solving skills; proficient at understanding and using online tools
Customer service aptitude in a corporate environment
Ability to work well in a fast paced environment with multiple personalities
Strong analytical skills and to manipulate data
Proficiency in Microsoft suite (Word, Excel, PowerPoint, Outlook) required
HTML knowledge a plus
Email Coding experience a plus
Ability to investigate, analyze, and solve problems thoroughly
Internet and social media savvy
Strong sense of urgency, works well under pressure. Flexibility a must

Manager, Email Marketing Resume Examples & Samples

Own the eMail calendar, reporting, testing strategy and operational details, ensuring accuracy in all aspects of the job
Partner with peers on other WSI brands to share best practices in order to accelerate innovation. Coordinate cross-brand reporting and collaborate on key initiatives
Develop and manage the eMail address acquisition plan to continually build our file of quality names. Manage sweepstakes and other programs, working cross-functionally
Develop annual sales and cost budget. Manage monthly sales and cost forecasts, tracking back to budget; oversee monthly invoice and accrual processing
Analyze competitive marketplace and stay abreast of eMail industry trends
Write effective creative briefs that include campaign objectives and strategic messaging
Manage and develop one direct report
Passionate about direct marketing; deep understanding of online consumer behavior
Experience with an eMail analytics system preferred

Manager, Email Marketing Resume Examples & Samples

Manage email marketing campaigns using existing platforms and vendors
Assist in the design of a new platform and help evaluate potential new partners and vendors
Implement new vendors and platform for email marketing
Plan, oversee and execute several promotional campaigns per week
Identify and target consumer segments to optimize KPIs
Responsible for understanding analytics for all email campaigns
Responsible for maintaining email performance and overall channel health
Develop email personas to both existing and potential customers & build mailing strategy
Oversee the testing, and sending process for all campaigns; serve as final quality assurance check before email is sent
Work with internal marketing teams to plan email themes and segmentation strategies
Work with our technology teams to understand in store transactional implementation & provide guidance
Build, manage and maintain an email calendar to maintain free-flowing communication
Work with the marketing team to understand big picture marketing planning
Communicate with other areas of the business regarding email creative and promotions
Build new trigger programs to support customer lifecycle management including upsells, win-back, retention, and lead nurturing
Help oversee QA and A/B testing for email creative, subject lines, data/time, list segments, etc
Understand email consumer behavior and provide recommendations to improve strategy
Understand sales, transactional, behavioral & retention emails, their differences and best practices for each
Understand & help implement mobile/responsive email
Perform additional functions that may be assigned at the discretion of management
Other duties as required in support of the Digital Experience team
Maintain expenses to budget
Lead, motivate, and retain a team of high performing employees that is capable of delivering results
Post-Secondary education in Digital Marketing, Communication, Business or a related field
5 to 7 years of previous experience in a similar digital marketing role with emphasis on digital media management, email marketing SEM and affiliate programs
2-5 years supervisory or management experience
Knowledge and experience of ecommerce platforms and/or CMS systems
Experience in using a email deployment tool such as Exact Target or other
Strong understanding of SEO best practices and how they pertain to content
Solid knowledge of website analytics tools such as Google Analytics or other
Passionate about luxury retailing and / or fashion

Manager, Email Marketing Resume Examples & Samples

3-5 years digital marketing experience, with 2 years of email marketing experience preferred
Flexibility to adapt to constantly evolving business requirements and goals
Passion for Entertainment and digital trends
Ability to interface easily with all levels of management and cross-functional teams
Ability to multi-task changing priorities

Manager, Email Marketing Resume Examples & Samples

Manage the email process workflow including
Develop and oversee the email calendar with E-commerce and Merchandising (across our Inline and Outlet businesses)
Ensuring timely completion of creative briefs
Collaborate with the Marketing and Brand Design teams on content
Working with our ESP to test email assets across desktop, mobile and tablet
Partner with the Merchandising team, Brand Design team and our email service provider to plan and launch daily emails, driving to online and offline channels
Work closely with the Analytics team to analyze findings, identify trends and recommend a course of action for future CRM initiatives
Participate in the cross-flow of results and best practices with the broader Marketing and E-commerce teams in a timely and actionable format
Collaborate with the Analytics team to improve email segmentation and personalization strategy through testing, results, and analysis
Partner with the Marketing and E-commerce teams to identify and execute customer database acquisition programs across our online and offline businesses
Manage and enhance our Trigger Email program by refreshing creative, subject lines, and testing as well as adding additional programs to the cadence

Assistant Manager, Email Marketing Resume Examples & Samples

Monitor campaign performance and provide metrics and feedback to business owners
Assist in the operations of mobile SMS campaigns and social media projects
Minimum 2-3 years experience working within the digital space, email in particular a plus

Senior Manager, Email Marketing Resume Examples & Samples

Leverage email marketing tools to develop transactional, promotional, and informational content strategies that maximize customer retention, lead nurturing, and up-sell programs
Oversee QA and end-to-end testing for email templates
Drive and optimize key traffic and revenue metrics including CTR, open rates, incremental revenue lift, engagement and retention
Contribute to comprehensive testing & reporting matrix that accurately assesses delivery and performance of each email campaign on a daily, weekly and monthly basis
Ensure compliance with CAN-SPAM regulations

Associate Manager Email Marketing, Consumer Resume Examples & Samples

Own Makena and field events email campaigns and other digoal
Set up in Marketo from deployment to reporting
End-to-end (post creative) ownership of Makena/preterm birth education, field invitation programs and other similar programs
Understand segmentation, personalization and best practices in campaign set up
Understanding of FDA regulations is a plus
Own QA for email campaigns - verifying copy, layout, links, and dynamic content as well as assessing and addressing any spam risks
Monitor deliverability metrics, and tools used to monitor performance. Propose improvement, share results
Troubleshoot technical issues related to email campaign and deliverability, consult with IT or vendor technical support to implement solutions
Share email test learning and best practices across the department
Hands on knowledge of excel (intermediate level), power point, and other similar tools
Maintain Digital Marketing Calendar
Manage reporting of Digital Marketing Email Program
Edit/Update of HTML, CSS of emails
Establish, improve and maintain processes around email operations
Strong project management skills, ability to manage timelines for multiple projects
An interest in new technology and exploring creative ways of meeting business needs through technological solutions
Must be self-motivated with an ability to take initiative in a challenging, fast-paced environment
Proactive thinker with strong ability for trouble shooting and problem solving
Highly organized, detail oriented and able to meet deadlines
Flexible and open to change and new information; adapts behavior and work methods accordingly
Team player, able to work with cross-functional teams
Understanding of A/B test measurement basics
Knowledge of HTML/CSS a plus

Senior Manager, Email Marketing Resume Examples & Samples

Demonstrates, promotes, and supports compliance with company policies, procedures, and standards of ethics and integrity
Develops, communicates, and implements processes and practices to meet business needs
Helps build relationships with digital communication partners (e.g., search engines, websites) and manages these relationships
Leads and participates in teams
Oversees digital communication projects through all phases (i.e., launch through maintenance)
Supports applicable research and development efforts
Supports digital communication effectiveness
Tracks digital communication program performance

Senior Manager, Email Marketing Operations Resume Examples & Samples

Oversee operational processes related to campaign execution of all email marketing programs
Manage the relationship with our email vendors and identify opportunities to streamline the email marketing process
Provide support and guidance to Marketing Managers across the organization to ensure timely, accurate deployment of campaigns
Provide recommendations for campaign improvements and enhancements
Partner closely with the email marketing and product teams to influence the development of new capabilities and enhancements
5 years of marketing experience, email marketing preferred
Customer focused – previous experience in email marketing preferred
Strong analytical and problem-solving skills, attention to detail is critical
Experience in campaign management and deploying new processes
Energetic and self-driven personality with a persistent desire to learn and grow professionally

Manager Email Marketing Resume Examples & Samples

Campaign Execution
Develop and execute all email campaigns
Create, refresh, and design email templates in HTML to be compatible on different email clients, web browsers,and mobile
Execute ongoing testing regimen to continuously improve email performance focused on user engagement
Own and drive analytics for the email marketing program
Develop weekly, monthly, and ad hoc reporting on email performance
Work collaboratively with Marketing, Design, and Content teams to create creative assets
Operational Management and Improvement
Set-up, QA and approve all email campaigns to ensure creative content, links, and copy are all correct
Develop and streamline targeted digital campaign processes
Assist with analytics and reporting and key metrics
Bring forth ideas/concepts for enhancements to the email platform and/or processes
Proactively develop and maintain strong relationships with multiple key stakeholder groups across the Bank, including, but not limited to, the Marketing area, Customer Interaction Management, Product, Compliance, Information Technology and Security, external vendors
Best Practice Centre
Research industry best practices in end to end email management strategy execution
Provide leadership and guidance to Email Marketing team
Become a thought leader on email with respect to the digital marketing ecosystem
Create and maintain a network of strategy professionals to share learning and best practices
3+ years of experience with email campaign management and execution and multi-channel targeted campaigns; demonstrated ability to integrate email with mobile
Experience with building and running automation programs with Responsys and/or other ESPs
Experience with email marketing, lead nurturing, and web analytics, test and learn strategies
Strong knowledge of HTML/CSS and SQL
Comfortable managing campaigns from brainstorming to development to execution
Strong team player and relationship management skills with outstanding collaborative skills
Experienced in the fine art of coordinating others’ output

Senior Manager, Email Marketing Operations Resume Examples & Samples

Provide thought leadership and drive long-term channel operations strategy
Oversee campaign execution of all US customer email marketing programs
Minimum 5-7 years of email marketing or marketing operations experience required (ESP agency experience preferred)
Strong strategic mindset and customer focus
Experience in campaign or vendor management and deploying new processes
Excellent analytical and problem-solving skills, attention to detail is critical

Manager, Email Marketing Resume Examples & Samples

Oversee the global email marketing program for Tory Burch and Tory Sport (branding & promotional campaigns as well as triggered/automation program)
Drive revenue, subscriber growth and innovation in the email channel
Identify seasonal email messaging strategy and manage and plan email calendar in partnership with cross-functional teams (Creative, Buying, Site)
Partner closely with CRM to define audiences and build segmentation and engagement plans around key customer segments
Partner with CRM team to create and refine business rules to establish strategies for reaching our customers
Establish a testing roadmap and refine strategies based on results
Oversee the development of creative briefs and clearly communicate all seasonal email needs and strategies to the Creative Team
Attend Creative Review meetings to ensure final emails are approved by key stakeholders and delivered on time
Manage the relationship with our email service provider and prioritization of work
Oversee all quality assurance reviews and delivery testing to ensure the accuracy of email deployments, as well as campaign post-deployment to validate completion
Troubleshoot technical issues and consult with IT to implement solutions
Oversee global email reporting at both the campaign level and customer level and share out results to key stakeholders
Manage team of email marketing associates, who oversee the daily email campaign management
Manage the email marketing budget which entails forecasting monthly revenue goals & costs as well as management of approval and submission of invoices
Own POV on email acquisition goals and customer lifetime value, help grow our email database and maintain high engagement rates with the current subscribers
5+ years relevant professional experience in email marketing
3+ years experience and knowledge of the ExactTarget/Salesforce platform (or a similar email platform)
Experience with creating compelling messages for different customer segments
Experience creating business-imapcting segments and developing ongoing plans to manage each segment
Experience building and managing a team
Strong project management skills managing deadlines, calendars, creative and data needs
Strong organizational and time-management skills; ability to react to shifting priorities

Manager Email Marketing Resume Examples & Samples

Manage the planning, development and execution of email marketing programs, including broadly circulated brand messages, targeted campaigns based on customer segmentation and triggered campaigns based on cross-channel customer behavior
Own the email calendar, reporting, testing strategy and operational details, ensuring accuracy in all aspects of the job
Analyze and communicate results including key performance metrics on a weekly, monthly and quarterly basis. Apply learnings to future campaigns to improve results
Identify and implement new tests and tactics, continually seeking to innovate to drive improved results
Develop and manage the email address acquisition plan to continually build our file of quality names. Manage sweepstakes and other programs, working cross-functionally
Analyze competitive marketplace and stay abreast of email industry trends
Minimum of 5+ years experience in email marketing, retail marketing strongly preferred
Analytical, proactive, problem-solver with insatiable curiosity
Self-motivated and detail-oriented, with excellent people and time-management skills
Experience with an email analytics system preferred
LI-AB

Senior Manager, Email Marketing Resume Examples & Samples

Oversee, manage and optimize various B2B email campaigns across the prospect and customer lifecycle including acquisition, lead nurturing, special offers & direct response, customer welcome/onboarding, loyalty, retention, and win-back
Optimize response/conversion rates through a continuous test and learn program (offers, messaging, UX/design) and segmentation strategy (behavioral and firmographic)
Increase the portfolio of email nurture streams that drive acquisition, adoption, retention and loyalty across multiple business segments
Effectively leverage the marketing automation platform to drive efficiency and increase performance
Support complex B2B sales processes with a deep understanding of how to generate, score, and manage leads
Ensure the health of the email marketing database through net new contact growth strategy that involves both paid and organic sources while maintaining data integrity
Ensure optimal inbox deliverability of email campaigns through close monitoring across ISP's and an understanding of industry best practices
Integrate with both online and offline channels to drive growth in revenue generating campaigns
Develop a clear and concise road map for email campaigns, and how key improvements will translate to increased revenue
Manage vendor relationship and allocate resource hours based on current priorities/objectives and satisfy internal stakeholders
Assess and project manage new email requests and provide recommendations as well as determining priority
Provide weekly and monthly status and reporting that details how current KPI's are tracking to performance goals

Senior Manager, Email Marketing Resume Examples & Samples

2 years experience in merchandising or product management
2 years experience in retail marketing
2 years experience working with databases and reporting tools, including customer analytics
2 years experience working with email service providers
2 years of supervisory experience
3 years experience in email marketing
Master's degree in Business Administration or related field
At least 5 years of experience managing a complex email or digital marketing program, preferably for an e-Commerce organization

Senior Manager Email Marketing Resume Examples & Samples

Using modern marketing best practices to guide email design and copy writing
Guide decision making within the cross functional teams as to the best email approach to success
Conceptualizing new email layout/content on an ongoing basis to test within promotions and nurture flows to achieve optimum results
Relentlessly looking for content opportunities already in play across comms, blog, social, branded journalism, media partnerships, that can be leveraged within email executions
Developing emails that can be used as outreach from BDR teams following calls/conversations
>3 years experience developing and managing email executions
An understanding of email nurturing and how they fit into an omni-channel nurturing strategy
A PPT wizard who can mock up emails to kickstart design/copy writing within a pre-architected framework
An ability to quickly learn and pivot as role evolves
A history of working within high pressure situations and delivering to timelines at all costs

Senior Manager, Email Marketing Resume Examples & Samples

Develop email strategy and roadmap for all email communications including promotional campaigns, lifecycle emails, billing receipts, and win-back emails
Manage the sr. associate of email marketing, providing guidance, support, and professional development
Oversee all aspects of email execution including development, deployment, scheduling, segmentation, production, A/B testing, and optimization
Manage the relationship with our ESP, and maintain reporting on platform usage vs contracted levels; ensure that our send score and deliverability is strong
Be engaged with industry trends, events, announcements, and emerging technologies to constantly improve Harry’s email marketing presence and performance
Collaborate with creative and product teams on design, copy and email messaging to support cross functional initiatives
Pull recurring and ad hoc campaign marketing reports and regularly analyze performance on KPIs including: delivery, open-rates, click-rates, conversion-rates, retention rates, and LTV impact
Utilize quality assurance best practices to improve our email deployments and ESP health
Establish email performance benchmarks and summarize key metrics on a weekly and monthly basis
5+ years hands-on experience managing email programs through an enterprise level ESP
BS/BA degree in Marketing, Communications, Economics, Business, or related field
Exceptional project management skills; experience working cross functionally with Creative and Product teams
Proven track record of success in implementing email programs to drive customer retention and acquisition
Great people manager and mentor
Strong writing skills, strategic thinker, creative eye, and outstanding attention to detail
Extensive knowledge of email service provider platforms and tools
Working knowledge of HTML and CSS --- SQL a plus
Extremely organized, dependable and self-motivated with the ability to excel in a hands-on, fast paced environment
Able to work independently and have the ability to deal with a wide range of personalities
An eagerness to learn about new business models and tackle strategic issues
A great attitude and sense of humor

Associate Manager, Email Marketing Resume Examples & Samples

Develop, execute and manage strategic and tactical elements of the email marketing campaign
Establish email marketing initiatives business units, including campaign objectives, messaging and potential concepts
Create and develop targeted and trigger-based email campaigns, delivering tailored marketing messages to segments of the email list
Provide basic design and code modifications throughout campaign
Explore additional ways to serve the customer by developing new campaign types (including social)
Best practices documentation and posting to Intranet
Implement and optimize Social Media campaigns using Facebook Ad platform
Continually develop, measure and optimize campaigns using A/B and multivariate testing
Provide support to business units who rely on email marketing for their segment of the business; communicate strategy and results while working with departments to understand and optimize
Prepare daily, monthly, fiscal and ad-hoc email summary reports measuring key performance metrics
Responsible for contributing content to the email best practices sessions

Associate Manager, Email Marketing Resume Examples & Samples

Drive revenue and innovation in the email channel
Perform competitive analysis, industry research and the assessment of best practices
Develop testing strategies including A/B test, template designs and calls-to- action and refine strategies based on results
Maintain the email project roadmap and ensure timely delivery of projects
Track and analyze email performance metrics, and make recommendations to improve effectiveness of campaigns and the overall email channel
Assist in the development of campaign and targeting strategies including dynamic content personalization, behavioral targeting and re-engagement campaigns
Manage/maintain the email deployment calendar
5+ years email marketing experience with track record of success in building, deploying and optimizing email campaigns
Knowledge of major Email Service Providers, Database and other marketing software providers
Extensive knowledge and experience with email best practices, A/B testing, delivery, customer segmentation and performance
HTML/CSS proficient
Demonstrated ability to drive projects from conception through to completion
Strong technical and problem solving skills
Comfortable with working under pressure in a fast-paced, constantly evolving environment

Associate Manager, Email Marketing Resume Examples & Samples

Oversee and execute creative briefs for new and existing campaigns
Execute ongoing testing regimen (subject lines, layout, format, frequency, etc.) to continuously improve email performance focused on user engagement
Ensure the design of email templates in HTML to be compatible on different email clients, web browsers, and mobile
Partner with creative and product marketing to message Rent the Runway’s brand identity and meet company performance objectives
Assist and/or lead in the development of weekly, monthly, and ad hoc reporting on email performance
Bachelor's Degree plus 1-2 years in ecommerce marketing with hands on experience building campaign and transactional emails
Experience building audience targeting and suppression lists
Knowledge of html/web page building and coding
Proficiency with Sailthru highly preferred
Knowledge of online analytics/business intelligence tools a plus: Tableau, SQL, etc
Ability to work in a competitive, fast-paced and challenging environment

Assoc Manager Email Marketing Resume Examples & Samples

Determine key email marketing strategies and customer segments by working closely with Digital Manager
Develop and manage email calendar and work with cross functional teams to ensure alignment with brand and promotions and other marketing channels
Work closely with cross functional teams to ensure email QA, creative accuracy, correct customer email segments and accurate and timely email delivery
Ensure email vendors have accurate information and complete the email schedules as planned
Evaluate current and past performance, review alternatives, glean insights and optimization recommendations through analysis and reporting to Manager
5-7 years of experience driving email marketing programs and working with ESPs
Preferred experience with Adobe Campaign
Advanced understanding of data flow and queries
Strong analytical skills and knowledge of analytics tools (ie. CoreMetrics and Google Analytics)
Ability to multitask with strong organizational skills

Manager, Email Marketing Resume Examples & Samples

Grow our email list via value-driven methods, both organically and through list purchases
Segment lists based on behaviors such as past email engagement and website interactions (content downloads, site page visits, etc.) and implement remarketing strategies
Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers
Work to minimize list decay and unsubscribes while increasing the productivity of our email sends
Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email
Analyze current email marketing campaigns and make recommendations for improvement
Manage trigger email campaigns and journeys throughout the customer lifecycle to maximize sales
Track and report on email campaigns in order to guide improvements
Report to the Director of Digital Marketing on sales revenues generated through email marketing campaigns
Ensure all email campaigns comply with current email best practices in the industry
Work closely with the CRM team to develop a clear CRM strategy
Manage all email-related activities, to include but not limited to, newsletters, onboarding emails, automated drip campaigns, triggered messages, and customer journeys
Develop plans for how to positively impact customer activation, engagement, retention, and loyalty
Write subject lines and pre-headers, preview text, body copy, CTAs and more
Experience in building and customizing email templates with HTML is a must
7+ years’ experience in email marketing
Proficient in HTML
Past experience with email marketing, lead nurturing, marketing automation, and web analytics a must
Proven track record of delivering timely, relevant, and personalized messages that engage customers and drive sales
Excellent understanding of email marketing concepts, metrics and best practices
Proficient in Salesforce Marketing Cloud Technologies – Exact Target email marketing, including Journey Builder and Content Builder is a must along with familiarity with modern marketing automation platforms
Knowledge of Salesforce Sales Cloud technology
Highly analytical and able to derive meaning from data through A/B testing and email optimization. Translate that data into actionable and profitable marketing plans
Excellent written and verbal communication, along with some copywriting experience

Senior Manager, Email Marketing Resume Examples & Samples

Lead development and optimization of Sephora’s email marketing program
Oversee planning of email calendar with holistic view to client touchpoints
Socialize channel strategy, priorities, and goals to ensure cross-functional alignment and effective performance management
Lead development and implementation of channel testing roadmap
Plan channel forecast to meet revenue and engagement goals
Interpret campaign, channel and client data to inform planning and personalization strategies; socialize actionable hindsights for channel
Expand personalization through use of segmentation and predictive modeling
Partner with cross-functional teams across Digital, Creative, Loyalty, Events, Analytics and Operations to ensure campaigns are client-focused and support Sephora’s brand priorities
Drive process efficiencies through continuous improvement of workflow, tools and development of talent; identify enablers for scaling content and 1-1 personalization
Lead and develop team of ~3 employees
BA with a degree in marketing or related field; MBA preferred
5+ years of relevant experience, including experience in email marketing
Ability to prioritize and manage multiple projects simultaneously
Ability to work cross-functionally and prioritize requirements from various stakeholders
Proven strategic thinking, analytical, data interpretation, and problem-solving skills
Demonstrated oral and written communication skills

Manager, Email Marketing Resume Examples & Samples

Bachelor’s Degree in Marketing or Finance
3-4 years of experience in merchandising/ecommerce strategy and email marketing. Experience with travel industry preferred
Excellent communication and presentation skills with a thorough understanding of how to communicate effectively in a digital environment
Experience working in a corporate environment that requires planning and collaboration amongst cross-functional business units
Experience managing email campaigns
Experience with email marketing metrics
Thorough understanding of how digital channels drive traffic and how to optimize customer paths by channel when they visit a website
Ability to multi-task and thrive in a fast-paced environment
Ability to work independently and make logical business decisions quickly in relation to website content management
Advanced proficiency in the MS Office Suite, Visio, and PowerPoint