Manager, Email Marketing Cover Letter

Please consider me for the manager, email marketing opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for monthly and Quarterly Email Marketing Reports to business unit leaders clearly defining currently email performance and identifying areas of improvement.

Please consider my qualifications and experience:

• Strong strategic partner for planning and prioritizing work with business partner
• Fast learner, detail oriented, comfortable in a fast paced and agile environment
• No real marketing automation tool is used for this team now, but someone with Event and project management skills would be ideal
• Prior campaign management experience with email service providers
• A track record of delivering results in competitive markets
• Experience delivering marketing campaigns
• Familiarity with planning, implementing and analyzing online marketing initiatives across multiple online channels
• Strong Experience with Email Marketing Software

I submit this application to express my sincere interest in the manager, email marketing position.

In the previous role, I was responsible for additional email production backup and email QA support for network of other MLB and Club Marketing Producers.

My experience is an excellent fit for the list of requirements in this job:

• Solid understanding of CAN-SPAM compliance and email best practices
• Experience with programming languages such as JAVA, C++, SAS, SQL preferred
• Experience using the Salesforce Pardot Marketing Automation tool preferred
• Experience with admissions, enrollment, and online education delivery strongly preferred
• Experience in email HTML coding, graphic design, and copywriting
• Strong knowledge of CAN-SPAM regulations
• Experience with third-party Email Service Providers
• Support sales to enable the successful delivery and project management of acquisition email campaigns on behalf of our clients

I submit this application to express my sincere interest in the manager, email marketing position.

In the previous role, I was responsible for end-to-end direct email marketing management, including but not limited to: planning, targeting and database management, email set-up, A/B testing, execution, reporting and ongoing optimization.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Should be able to complete the assigned duties with no supervision
• Should be able to mentor and lead at least 5-7 members
• Should possess good negotiation skills to negotiate on scope with the clients
• Familiar with the workflow for content creation and marketing
• Comfortable analyzing data, presenting data to stakeholders, and actioning against data analysis
• Experience of Digital Marketing/ Marketing manager within commercial and highly regulated environments
• Proven experience in the management of cross functional/matrix business implementations
• Proven experience of translating technical/complex concepts into simple tasks/steps

I would like to submit my application for the manager, email marketing opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for suggestions and support Email Marketing Manager to enhance campaign performance by optimizing customer segmentation and CRM methodology as well as executing consistent testing.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Working knowledge of HTML and email template development
• Expert knowledge of marketing fundamentals
• Experience in partner/client management
• COPPA), and database management such as list hygiene, audience segmentation, and cross-platform integration including Salesforce ideally)
• Minimum BA/BS or equivalent level of education/experience
• Solid experience in email channel and campaign level reporting, metrics and audience analysis, moderate level of fluency with data interpretation
• Exceptional understanding of all aspects of email marketing, file growth and analytics
• Experience in making data driven business decisions

I submit this application to express my sincere interest in the manager, email marketing position.

In the previous role, I was responsible for key insights and optimization opportunities for optimization as well as deploying new strategies for their email marketing initiatives.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Engage cross-functionally with merchants, planners, creative team, site ops team and IT to drive program success
• Expertise in HTML, CSS, SQL, and excel
• ExactTarget/Salesforce expertise
• Advanced HTML and CSS coding experience
• Experience in multivariate testing
• Experience in configuration, testing and optimization of multi-touch campaigns
• Knowledge of marketing principles, the creative development and execution process
• Adept at multi-tasking in high-paced environment with attention to detail