Marketing Manager, Email Cover Letter

I am excited to be applying for the position of marketing manager, email. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for recommendations and plans for revising email campaigns based on email analytics and findings.

Please consider my qualifications and experience:

• Experience setting up campaigns in Marketing Automation Systems
• Prior demonstrated experience with direct marketing tactics, especially bill marketing and email
• Hands-on experience running A/B tests, monitoring e-mail sends, bounce rates, reputation management, conversion lifts
• Thorough understanding of country compliance requirements
• Knowledge of email best practices including targeted lists, subject lines, messaging
• Experience working with ESPs such as Marketo, ExactTarget, MindFire, , specifically building business requirements for list segments, work flows, and triggered events
• Experience setting up, executing and measuring lead nurture campaigns
• Experience working with IT and Product organizations to share and connect data to drive email campaigns

I submit this application to express my sincere interest in the marketing manager, email position.

Previously, I was responsible for production support to the AMS Weekly Email team for each consumer and commercial email campaign (average 3 campaigns per week).

Please consider my experience and qualifications for this position:

• Explore new campaign and data tools and processes to increase efficiencies, speed executing, increase quality controls, simplify engagements
• Proven foundation of email best practices and broad understanding of digital marketing principles to ensure email messages are properly constructed to meet industry standards
• Prior experience managing third party vendors with budgets, projects, and deliverables
• Strong knowledge of and experience with Adobe SiteCatalyst, Google Analytics, and Microsoft applications (Excel, Word, PowerPoint)
• Exceptional project and time management
• Experience in partnering with external teams within the organization
• Knowledge and experience in working with creative designers and web developers
• Extensive knowledge on email best practices to drive engagement and conversion

Please consider me for the marketing manager, email opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for support with creating targeted marketing campaigns to prospects, existing leads and customers primarily through email campaigns, driving new leads into the acquisitions (sales) team and building customer loyalty.

Please consider my experience and qualifications for this position:

• Dreamweaver super-user
• Experience working on consumers marketing campaigns
• Experience working with vendors/agencies and managing production schedules
• Analytical knowledge and expertise
• Solid knowledge of direct marketing and CRM
• Leading, managing, and mentoring global development teams
• Should possess knowledge on solution architecture
• Should have worked on Email Marketing tools (Exact Target, Silverpop, Mailchimp, Responsys)

I would like to submit my application for the marketing manager, email opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for holistic view of mass and automated email campaigns to improve track engagement and improve performance, including but not limited to open and click rates, email deliverability and unsubscribe rates.

Please consider my experience and qualifications for this position:

• Proficient in web analytics tools (Google Analytics, Adobe)
• Strong Microsoft Excel experience (VLOOKUP, Pivot Tables, SUMif statements)
• HTML/CSS coding experience – specifically for email
• A deep understanding of direct marketing principles
• Have high standards and a high attention to detail
• Strong proficiency in Salesforce.com (Exact Target) is preferred
• Comprehensive understanding of eMail marketing metrics
• Strong understanding of URL parameters which track customer behavior via websites, apps and social media

I am excited to be applying for the position of marketing manager, email. Please accept this letter and the attached resume as my interest in this position.

In the previous role, I was responsible for expert knowledge in email marketing tools and resources and apply towards growing engagement within the channel.

My experience is an excellent fit for the list of requirements in this job:

• Database management/ SQL experience
• Knowledge of HTML & CSS, with troubleshooting abilities
• Proficiency in HubSpot, Eloqua, or compatible marketing automation platform, AND Microsoft Dynamics CRM
• B2B account management experience
• Execution of our email program, including creation of customer segments, HTML coding, tagging links, scheduling emails, quality assurance
• Create, maintain, and optimize automated programs (e.g., transaction, trigger, loyalty, ) to drive activation, retention, loyalty and reactivation
• Maintain/build strong relationships with email, SMS, and push vendors
• Track and communicate performance metrics weekly, monthly, and quarterly