Email Marketing Coordinator Cover Letter

In response to your job posting for email marketing coordinator, I am including this letter and my resume for your review.

In my previous role, I was responsible for capability demonstrations to new internal business clients, present email case studies and best practices at enterprise marketing events.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Understanding of HTML and email design best practices including responsive design
• Experience of working in an email marketing role experience using HTML and deploying emails through an Email Service Provider or Marketing Automation system is highly desirable
• Knowledge of Dreamweaver, HTML, CSS, Photoshop is highly desirable
• Strong written communication and copywriting skills
• Working knowledge of HTML and Photoshop an asset
• Harlequin product knowledge and familiarity with publishing industry an asset
• Have a strong interest in learning the technical aspects of executing email campaigns
• We’d like some email marketing experience (and content management experience doesn’t hurt)

Please consider me for the email marketing coordinator opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for email marketing guidance internally on best practices, branding and style.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Proficient skill level in Microsoft Excel, Word, and Outlook
• Prior experience with Marketing Cloud and Salesforce
• Deploy campaigns via large-scale email marketing platform, Silverpop
• Monitor and report on email campaigns and programs using tools such as Adobe Analytics (Omniture), Silverpop, and other analytics tools
• Format and code HTML files and landing pages for emails such as newsletters, automated campaigns, and promotional offers
• Track all assets related to email marketing as they are requested and scheduled for production
• Collect content for newsletters from appropriate stakeholders
• Provide reporting on email activity to key stakeholders

In response to your job posting for email marketing coordinator, I am including this letter and my resume for your review.

In my previous role, I was responsible for direction and feedback to creative, marketing and other internal partners to ensure marketing messages are conveyed clearly and align to overall objectives and email best practices.

Please consider my qualifications and experience:

• Great management of multiple priorities
• Not afraid to geek out over numbers and the reporting of them
• Submit creative briefs and oversee the timely delivery of creative assets
• Report and analyze email performance to drive continuous improvement of user experience and overall ROI
• Present results, key insights and recommendations to senior level management on a regular basis
• Partner closely with other business departments including, copywriters, designers, merchandising, developers, Customer Service, Analytics and the larger Marketing organization
• Hands-on use of our email service provider platform, Responsys
• Proactively propose new A/B tests, analyze results, and identify actionable opportunities and best practices to improve campaign performance

In response to your job posting for email marketing coordinator, I am including this letter and my resume for your review.

Previously, I was responsible for best practices, insights, and guidelines on email and database marketing across the organization.

My experience is an excellent fit for the list of requirements in this job:

• Proficiency in MS Excel an MS PowerPoint
• Prior knowledge and experience in using Google Analytics
• Hands-on CRM experience (AgilOne preferred)
• Able to work in a multi-disciplined team
• Customer service orientated (understanding of customer and communication)
• Familiarity with concepts of audience segmentation and email testing practices
• Flexible, Pro-active, Positive, ‘Can Do’ attitude
• An understanding of, and enthusiasm for, customer data

I am excited to be applying for the position of email marketing coordinator. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for training and support on email marketing best practices.

My experience is an excellent fit for the list of requirements in this job:

• Maintain email schedule on marketing content calendar
• Understands the latest in email marketing techniques and trends
• Knowledge of HTML/CSS preferred
• Orchestrate multiple activities at once
• Familiarity with Salesforce Email Cloud (previously Exact Target)
• Evaluating past performance of email communications and campaigns and working to create an online customer experience through development of original optimized content that is deployed through Salesforce or other marketing platforms
• Collaborating with the college’s senior director of communications and project coordinator to create an editorial calendar for email communications that align with the college’s enrollment, development, and reputational goals
• Working with the college’s executive director of communications and other law school and university-wide constituents to create a path for transitioning CRM and marketing automation efforts to a Salesforce environment