Email Marketing Manager Cover Letter

Please consider me for the email marketing manager opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for consultancy of email promotion strategy, lead journey, database segmentation strategy, lead flow and integration across systems.

Please consider my qualifications and experience:

• Solid understanding of email industry best practices, especially CAN-SPAM compliance and a working knowledge of the legal rules
• Familiarity with Email Marketing Guidelines and Best Practices
• Possessing an Organized, Analytical, Detail-Oriented Approach to Projects
• Willingness to Work Collaboratively
• Detail-oriented mindset to manage production and delivery of email and notification campaigns
• Manage the localization of the email content, leveraging internal resources, as there are Contributors across 30 languages
• Support some events and reward program benefits and other marketing tasks related to the program
• Test & learn chops, proficiency with experiment design, measurement and analysis

I submit this application to express my sincere interest in the email marketing manager position.

Previously, I was responsible for training, technical support, and best practices information to divisional marketers in using the email system.

Please consider my experience and qualifications for this position:

• Attend client meetings to provide pre-sales, delivery and post-sales support both via conference calls and face to face
• Report on client campaign metrics and feedback results to clients along with key findings/recommendations
• Monitor performance of campaigns across key sectors and provide reports to identify trends and actions to drive campaign performance
• Report on monthly email campaign activity (revenue, sectors ) along with reporting on campaign pipeline
• Focus on improving client experience
• Be seen as the expert in the business for email campaigns and provide advice, training and support to sales teams and clients
• Email Campaign Execution
• Good working knowledge of HTML and design principles

I am excited to be applying for the position of email marketing manager. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for pardot-focused training to ClubCorp clubs and corporate teams, including email creation, guidance on subject lines and messaging, list building and activating campaigns.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Intermediate knowledge of E-Mail Channel processes and techniques and delivering E-Mail Channels in a commercially business driven programme
• Comprehensive knowledge of Marketing/ Digital Multi- Channel Marketing in a regulatory environment
• Intermediate knowledge of the sales representative within a digital landscape
• Understands the role of privacy/consent as part of email marketing initiatives
• Excellent interpersonal, verbal, written communication skills, with Senior Stakeholder management experience
• Critical listener with effective questioning and able to lead high level of activity throughout the digital channels arena
• Act as the subject matter expert for email and customer data base marketing as part of CLM in keeping with overall Digital Marketing Practice
• Advanced Excel (including VLookups and Pivot tables)

In response to your job posting for email marketing manager, I am including this letter and my resume for your review.

In the previous role, I was responsible for hTML support to edit dynamic content, personalization, and program design.

My experience is an excellent fit for the list of requirements in this job:

• Experience with Silverpop (Watson Campaign Management) or other email service provider
• Experience in content generation
• Well-versed in web analytics and email marketing metrics
• Strong knowledge of HTML, CSS and image editing
• Database management (segmentation, reporting and maintenance, SQL)
• Strong proficiency in Salesforce Marketing Cloud (Exact Target) is preferred
• Demonstrated success in email communication tactics, strategy development, campaign optimization and planning
• Working knowledge of CRM platform integrations, database administration, content management systems and other digital technologies

I would like to submit my application for the email marketing manager opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for creative direction and guidance on messaging and/or content strategy across mediums—working closely and collaboratively with designers, developers, marketing managers, and business leaders.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Thorough knowledge of Visio or process flow software
• Experience running a marketing production team
• At ease in successfully collaborating across teams and geographies
• Expert knowledge in HTML/CSS coding for responsive templates
• Strong knowledge of email service provider platforms (HubSpot is preffered), , campaign tracking tools (such as Google Adwords and Analytics, email metrics) and CRM systems
• Excellent understanding of how to target the appropriate audience for individual email campaigns
• Strong understanding and implementation of email marketing and data quality best practices
• Experience in leading email trigger and nurture campaigns implementation