Email Marketing Specialist Cover Letter

Please consider me for the email marketing specialist opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for guidance to creative and development teams to make sure email messages are properly built to adhere to industry best practices.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Ensuring accurate campaign reporting
• Monitoring the usage of the database, ensuring that campaign briefs are followed and that data is targeted effectively
• Configure and edit HTML email templates for delivery from the Salesforce Marketing Cloud (ExactTarget) marketing automation platform
• Simultaneously manage multiple email delivery projects through a multi-week testing and deployment cycle
• Nurture relationships with internal customers by effectively negotiating campaign and ad- hoc requests requirements and communicating relevant details to deploy a successful email campaign
• Deliver quality work product by adhering to testing procedures and quality checkpoints in the email delivery process
• Configure and deliver email campaign reports for internal customers
• Manage strategic email marketing campaigns to support customer lifecycle management including trigger, engagement, conversion, retention, win-back and cart abandonment

In response to your job posting for email marketing specialist, I am including this letter and my resume for your review.

In my previous role, I was responsible for email deliverability recommendations, educate internal and external customers on email best practices.

Please consider my qualifications and experience:

• A strong understanding of how data filters work and how to apply them to DE
• Knowledge of CASL and CAN-SPAM regulations would be considered an asset
• We offer a collaborative and creative space to work so are looking for individuals that are passionate about team work ( should possess strong interpersonal skills)
• Solid knowledge of current email and mobile standards, compliance regulations, and email/mobile best practices
• Working familiarity with email, CRM/marketing automation, analytics tools preferred, including but not limited to SalesForce, Eloqua, Google Analytics
• Experience employing A/B and multivariate testing programs
• Functional understanding of web technologies (like HTML, XML, CSS, and others) and web-based user experience principles and best practices
• Resourceful, team player, high energy and flexible

I would like to submit my application for the email marketing specialist opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for creative, strategic insight and direction regarding copy and content approaches, call to action and promotional strategies; Leveraging industry best practices and performance reports.

Please consider my qualifications and experience:

• Review requirements and work with internal creative and production teams in Marketing and IT with external agency partners on strategy and creative asset development to ensure successful campaign deployment on our email marketing platform
• Ownership of KPIs to drive optimization and efficiency through segmentation and trigger models, in collaboration with internal and external CRM experts
• Partner with ESP and develop test and growth proposals that drive continuous improvement in our email programs
• Maintain best practice in data driven digital marketing
• Work with various cross-functional colleagues and business stakeholders to ensure campaign alignment and to activate plans with excellence
• Manage Direct mail program to drive revenue for select product categories
• Know HTML or have the aptitude to learn
• Proficient in the use of email tools, ExactTarget, Responsys, SilverPop, Marketo

I submit this application to express my sincere interest in the email marketing specialist position.

In my previous role, I was responsible for best practices on email content, design and performance.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Experience with responsive, adaptive, and fluid HTML
• Experience with Photoshop, Illustrator, Dreamweaver and/or similar programs
• Self-motivated and proactive with positive “entrepreneurial” attitude
• Experience with industry leading Enterprise Email Service Provider (ESP) platforms
• Extensive experience working within the Salesforce Marketing Cloud/ExactTarget platform
• Experience codding with AMPScript
• Experience building complex email automations within Automation Studio and auditing marketing automations within SFMC
• Experience with creating data extensions and data filters

I submit this application to express my sincere interest in the email marketing specialist position.

Previously, I was responsible for guidance on email best practices during email development.

My experience is an excellent fit for the list of requirements in this job:

• Web content development or editing experience
• Strong understanding of relational database management practices
• Strong understanding of web user experience and web analytics
• Superior written and visual communication skills
• Evidence of technical understanding of email marketing systems
• Strong foundational knowledge of email marketing best practices
• Familiarity with principles of database marketing segmentation
• Knowledge of email client basics desktop and mobile