Manager, Digital Marketing Resume Samples

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K Johnson

Kristy

Johnson

5222 Ward Circles

Dallas

+1 (555) 785 2288

5222 Ward Circles

Dallas

Phone

p +1 (555) 785 2288

Experience Experience

Chicago, IL

Manager, Digital Marketing

Chicago, IL

Hahn LLC

Chicago, IL

Manager, Digital Marketing

Develop effective keyword management and execute strategies
Create, develop, and execute digital marketing campaigns for assigned artists
Work with the analytics teams to provide insights into display performance in line with the full digital media strategy
Collaborate with Project Managers to co-manage the workflow and the team during the duration of all projects
Manages, works with and measures performance of outside agencies to pre-set objectives, timeline and budget
Manages communication and day-to-day work with agency project managers to coordinate activities and track action items
Manages projects through their entire development cycle from ideation to scoping, development, testing and launch

Los Angeles, CA

Senior Manager Digital Marketing

Los Angeles, CA

Cormier-Flatley

Los Angeles, CA

Senior Manager Digital Marketing

Lead the development, maintenance and ongoing evolution of adidas’ overall Social strategy in the US, analyzing results on an ongoing basis, establishing best practices and overseeing the implementation across Brand Marketing (category teams), adidas Retail and adidas eCommerce
Chief liaison with Social media partners in the US, i.e. Facebook, Twitter, Google+, YouTube, etc
Partner with the Global digital team to understand the global strategy for Social, Mobile and digital Media and ensure strategies are either directly relevant to the US consumer or compatible with US-led strategies
Act as a digital and mobile Media resource within the Brand Marketing and adidas Retail teams, helping evaluate media briefs, plans and post-campaign analytics to identify and drive best practices across the department
Lead the development and implementation of digital marketing plans for adidas’ web-based horizontal platforms miadidas and micoach, partnering with category teams to build out and implement relevant activation plans
Oversee the development of strategies and tools to support the brand within wholesale ecommerce environments, partnering with Account Marketing to understand high level goals and opportunities within the space
Partner with adidas eCommerce team to evolve and maintain a search strategy for brand campaigns and wholesale partners

present

New York, NY

Senior Manager, Digital Marketing

New York, NY

Kassulke and Sons

present

New York, NY

Senior Manager, Digital Marketing

present

Plan and own the digital work process, establishing good working relationships with internal stakeholders/LOBs
Design, develop, and execute CRM strategies, as well as manage the CRM technology infrastructure
Develop and manage strategies to create innovative opportunities for new and evolving media channels that can be measured and scaled based on success
Content development and management – creation of new China-specific content and adaptation of relevant Global content for digital product and social media
Manage digital marketing program design, launch and in-market execution, including KPI development and analytics tracking and reporting
Establish rapport and develop trusting relationships with peer members and business stakeholders
Manage digital agencies to support programs, campaigns and community management

Education Education

Bachelor’s Degree in Marketing

Towson University

Bachelor’s Degree in Marketing

Skills Skills

Knowledge of credit union products and services with the ability to gain in-depth knowledge quickly
Basic knowledge of HTML and CSS – ability to troubleshoot email templates and landing pages. SEO experience
Ability to influence internal customers and business leaders and effectively establish strong working relationships that produce solid results
Proven track record of profitable Website management and development
Basic Knowledge HTML and CSS
Ability to analyze data and draw conclusions
Demonstrated proficiency in business software products such as Excel, Microsoft Access, Word and PowerPoint.　
Ability to perform multiple efforts in a fast paced, high growth environment
Excellent written, oral communication, and effective team building skills
Strong verbal, written, and presentation skills

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Senior Manager Digital Marketing Analytics Resume Examples & Samples

Serve as subject matter expert on web analytics setup, implementation and measurement using tools such as Omniture, Adobe SiteCatalyst, Google Analytics, etc
Maintain a standard tracking methodology across all web properties
Advise the technology group on tracking requirements and page tagging
Lead the QA effort of web analytics tracking implementations
Subject matter expert for quantitative/qualitative survey design and implementation using tools such as SurveyMonkey, Zoomerang, etc
Lead the development of reports and dashboards using a variety of tools such as PowerPoint, Excel, Juice Analytics, and SQL
Develop ROI Models

Manager, Digital Marketing Resume Examples & Samples

Oversee and manage development of the digital marketing initiatives for all show launches and campaigns
Develop online promotions, social and mobile applications, custom content and other marketing programs to drive viewership and maximize our relationship with our viewers across all digital touch points
Work with NBC.com and Publicity Departments in the management of social media and video distribution platforms
Create and manage Digital Marketing schedules and communication plans
Manage budgets and coordinate projects with Agencies and 3rd party Vendors
Maintain relationships with multiple departments including NBC.com, Digital Distribution, Publicity, Research and Legal
Minimum of 3 years’ experience in online, digital or social media marketing
Marketing experience in entertainment/media strongly preferred
Must be effective in communicating (both written and verbal) with technical development team members, as well as non-technical resources, including management and brand marketing
Experience working with 3rd Party agencies/partners
Multi-task oriented, strong organizational process and time management skills
Thorough understanding of common web and interface conventions
Software experience required: MS PowerPoint, Excel, Word, Adobe Creative & Development Suites

Manager, Digital Marketing Resume Examples & Samples

Manage and own digital marketing calendar that presents an integrated view of all digital marketing efforts as they pertain to overall game plan and company-wide initiatives, collaborating with email team, ecommerce team, and merchandising
Communicate internally and externally regarding digital marketing campaigns supporting company-wide initiatives including annual events, seasonal promotions, and ad hoc promotions
Own display channels for both awareness and re-targeting programs. Work with team to set goals to drive traffic and conversion by partnering with third parties and agencies
Drive affiliate channel performance by partnering with third party agency, setting goals and monitoring performance for maximum sales and profitability
Monitor campaign effectiveness through analysis. Develop and maintain results tracking and reporting vehicles utilizing third party analysis software and analytics tools
Proactively identify affiliates and display platforms/technologies to create partnerships to maximize brand reach and conversion
Act as lead and point person for omnichannel projects and outlet stores marketing
Manage day-to-day aspects of marketing budget and invoicing process, maintaining reports that communicate estimated spend and invoiced to date as well as committed by month and quarter
Collaborate cross functionally on testing plans, user testing and board presentation development
Execute ad hoc projects as needed

Manager Digital Marketing Resume Examples & Samples

At least 4 years of digital marketing and campaign management experience in one or more of the following areas: Entertainment Brand Marketing, Digital Media Planning and Strategy, Paid Advertising (Entertainment and eCommerce a plus), Mobile Marketing, Social Media, Digital/Media Analytics, TV/Cable/Satellite/Telco Industry, Media/Publishing/Subscription Businesses
Ability to evaluate and critique creative advertising across all digital platforms and provide strategic feedback that will lead to effective advertising campaigns and marketing programs
Media analytics experience with an understanding of advertising analytics, data analysis and analytics operations best practices and a familiarity in Omniture, Google Analytics and other robust reporting tools
Flexible, strong manager that can thrive in a cross-functional capacity within a dynamic, high-energy, rapidly changing environment
Outstanding verbal and written communication skills and presentation skills with sharp ability to simplify complex concepts
The ability to be a knowledgeable and passionate marketer who keeps up with the latest digital trends and can identify short and long-term opportunities to advance core business goals.

Senior Manager, Digital Marketing Resume Examples & Samples

Manage Starz Original Programming digital marketing plans, campaigns and initiatives with the broader Marketing team to ensure optimization of all programs with a focus on driving viewership, engagement and, ultimately, subscriptions
As an assigned Sr. Manager to a specific Starz original series, develop an intimate knowledge of the show in order to guide communications plans that span multiple digital platforms and phases—from pre-premiere to post-season
Oversee multiple social channels (ie: Facebook, Twitter) for a given STARZ original series, from the development of a cohesive social content strategy to the execution of a detailed editorial content calendar
Effectively execute social and digital programs through collaborative agency partnerships, insights tracking, competitive research analysis and the testing of new and emerging channels and technologies
Work with internal and external agency experts to analyze digital metrics and trends to improve and/or add functionality, drive repeat visits, grow the amount of time spent on site/page, and increase word-of-mouth, all in an effort to improve program performance
Ensure data, learnings and ROI analysis from marketing campaigns are reported back to the business
Partner with research, analytics, and other sources on obtaining relevant data as it relates to digital marketing, consumption of entertainment and our marketing efforts, while developing methods to utilize data available, and strategies to acquire data from alternative sources, when necessary
Work with the rest of the marketing team to develop innovative and effective marketing programs, promotions, campaigns and online tools that will increase exposure, engagement, and viewership
Manages relationships with various business units, departments and consultants and external partners/agencies
6 years of prior marketing experience with at least 4 years of digital and social marketing experience as an account executive, marketing manager, or social community manager, including specific experience executing digital marketing plans
Prior supervisory experience strongly preferred
Demonstrated experience and passion for social media; educated in all current social platforms and new/on-the-horizon platforms
Must have a flair for writing consumer-facing copy in the social media space, and be able to take direction from creative and marketing teams and run with it
Experience implementing digital strategies with a proven ability to utilize best practices and process improvements
Excellent people and project management skills; ability to prioritize, while adhering to strict project timeline and budgets
Strong organizational skills, flexibility and endurance are needed to multi-task across many projects with varying deadlines
Ability to think independently, self-learn, and create and develop ideas that lead to positive change/improvements
Must be able to accept changes readily, both in job responsibilities as well as work environment
Ability to function well in a collaborative, team-oriented environment
Web production and/or project management experience
Demonstrated data analysis and research skills

Manager, Digital Marketing Optimization Resume Examples & Samples

Manage day-to-day activities for A/B testing and optimization, including executing test campaigns; optimizing house owned media; working with Brand Marketing and Design teams to develop test creatives; and working with Content, Product, Technology, Commerce, and Marketing to plan for upcoming tests (40%)
Manage day-to-day activities with testing vendor, including implementing test campaigns and communicating new test requirements (30%)
Conduct data quality assurance for A/B testing and optimization, working closely with CRM and Database teams to combine data sources necessary for optimization analyses (10%)
Provide data-driven insights and recommendations based on test results (10%)
Identify opportunities for improvement in A/B testing and optimization, including keeping up with industry standards and new tools/technologies (10%)
4 to 7 years of experience in testing and optimization for digital properties, including hands-on experience with A/B and multivariate testing tools
4 to 7 years of experience in digital analytics using Google Analytics

Junior Manager Digital Marketing Reebok Resume Examples & Samples

Define and implement digital projects to bridge web, mobile, creative, social to next generations consumers, supervised with Brand Marketing
Select, brief and evaluate digital partners, vendors and agencies, respecting budget and internal marketing synergies
Manage the digital media buying, development and implementation of social networking, buzz marketing, SEM and SEO strategies and activities
Owned Social channel responsible, following the global digital and publishing direction and guidelines, integrating local plans
Develop synergies among different parties (internal and external) to guarantee homogenous and clear digital activation – creating consistent and useful digital tools - on the Italian market (e-trade, digital pr, external agencies, retailers, key retailers s Aw Lab and fashion distribution partners)
Ensure brand marketing k-concepts alignment and integration of local e-commerce platform to guarantee timely consistency with launches and product relevance; supporting e-com growth plan
Manage and check assigned budget in full respect of internal NTP procedures KPI setting for each digital initiative, prepare qualitative and quantitative analysis and reports in order to monitor effectiveness and success of the implemented digital projects
Monitor and analyse competition and other k-players in the digital environment in order to guarantee “one-step-ahead” projects
2 - 3 years working experience
Fluent English (written and spoken)
Good level of project management and scheduling skills
Passion for sport, fashion, lifestyle, music and new trends in technology

Manager, Digital Marketing Resume Examples & Samples

Support the Digital Marketing Director in creating global social media and digital marketing strategies for film campaigns. Responsible for reviewing digital marketing plans with global marketing teams, recommending and briefing appropriate agencies. Manage content budgets and spend for titles
Develop digital marketing content from ideation through launch and reporting. Implement digital marketing initiatives including social media, viral content, publicity, promotions, trade support and general web/content development as directed by Director, Digital Marketing. Manage approval process between various internal departments and external agencies
Work closely with all Global marketing team to communicate online plans to local markets, adjust per territory needs, facilitate the distribution of assets and coordinate localization of all global film campaigns
Co-manage relationship with the media agency of record. Responsible for US online media campaigns including budget management, agency briefing, marketing approvals, asset coordination and wrap reports for assigned paid media campaigns
Manage all film campaign launch activities across the various social channels, websites and outlets
Aggregate goal and performance data. Prepare data to be analyzed against campaign KPIs and conduct post mortems on key titles by Director, Online Marketing
Learn, evaluate and employ Digital Marketing best practices. Evaluate new technologies and provide POVs to Digital Marketing team

Manager, Digital Marketing Resume Examples & Samples

Work with agencies, internal departments and developers to ideate, research, design and build world-class interactive movie campaigns
Oversee social strategy and content for multiple profiles within Facebook, YouTube. Twitter, Instagram and Tumblr, along with other emerging social platforms (Snapchat, We Heart It, et al)
Build defined social and editorial calendars to be shared with our agencies and media partners
Work with synergy partners across the company in conjunction with the Director and VP of Digital Marketing to ensure optimum communication and utilization of all key assets as they pertain to our movie campaigns
Identify key trends, tools and technologies to incorporate into our campaigns
Identifying and coordinating cross-departmental dependencies to ensure the projects move smoothly and obstacles are identified and appraised proactively
Liaise with internal departments to complete daily production tasks on time and on budget
Report to VP, Digital Marketing and proactively contributing to process improvement
Coordinating with contractors and external clients to see third party development through to production
Understand the MultiCultural landscape and how to effectively leverage digital efforts (social, mobile, etc.) to help amplify the movie campaigns with this audience
3+ years’ relevant experience
Outstanding communication skills, written and oral
Candidate must demonstrate strong working knowledge & emerging media and new technology platforms

Manager, Digital Marketing Analytics Resume Examples & Samples

Evaluate current analytics implementation for gaps and improvements
Develop observations and insights around campaign results for optimization of marketing campaigns
Work in a team to develop strategic test designs using single variable, complete or fractional factorial matrix
Ad hoc analysis assignments dealing with large datasets (SQL-based)
Drive efficiencies in combining several data sources into cohesive, complete view of campaign data

Senior Manager, Digital Marketing Style.com Resume Examples & Samples

Minimum of 4-7 years marketing experience
Fluency in digital media
Experience managing talent for custom programs is a plus
Team player who is willing/able to step up to the plate
Proficiency in PowerPoint, Microsoft Word, Excel, Keynote

Manager, Digital Marketing Resume Examples & Samples

Education: This position normally requires a Bachelor's degree
Experience: 2 years specialty 2 years entertainment
Digital Media/Marketing including a background on digital media planning
Media Math including CPMs, CPCs, and Reach/Frequency
Digital Reporting Tools including ComScore, NetRatings Suite & Google/YouTube Analytics
Social Media Platforms including Facebook, MySpace, and Twitter
Excellent written, oral communication, and effective team building skills
Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
Passionate, committed with a high level of energy

Assistant Manager Digital Marketing Resume Examples & Samples

Act as community manager for the category within our social spaces, partnering with the Social manager on strategy and directly managing execution
Ability to develop creative and relevant copy to maximize engagement within our social communities
Support the digital and e-commerce team in development and execution of key initiatives and category campaigns
Maintain an updated status report on all digital marketing elements with clear action items and deliverables and follow-up with cross-functional team members as needed to ensure all project elements are on track
Coordinate campaign recaps and post mortems, identifying and sharing key learnings, analytics, delivery against KPIs and best practice sharing
Create and maintain presentation materials (PPT, videos, etc.) to support internal and external campaign updates and sell-in meetings
Build and maintain an archive of campaign and category digital creative assets and act as “go to” for the cross-functional team for sourcing those assets
Maintain an in-depth knowledge on social/digital trends impacting the target basketball consumer and be the voice of that consumer within the cross-functional team throughout the development of the marketing programs
Deep rooted understanding of the ever-changing digital/social landscape
Experience in the creative production process and technical nature of creating marketing tools
Preferred understanding of development languages (including but not limited to HTML, CSS, Flash, XML) and standard CMS platforms
Solid project management, process and organizational skills with a heightened attention to detail
Ability to work across teams and manage priorities to accomplish multiple tasks with conflicting deadlines
Ability to exercise independent judgment and decision making skills
Minimum one year agency or client-side experience developing social/digital creative and community management
Digital and/or communications experience preferred

Manager, Digital Marketing & Optimization Resume Examples & Samples

Execution of the digital marketing plan in support of business objectives for traffic, page views, media and ecommerce revenue
Analyze site traffic and tests to identify and oversee conversion improvement opportunities through merchandising, pathing and targeting
Work with merchandising and inbound sales team to drive analysis and optimization of 8xx calls to conversions
Work with media team and agency to support creative and landing page optimization initiatives
6+years of digital marketing and analytics experience
Expertise and hands on experience in high volume traffic and customer acquisition through SEO, SEM, Display, mobile and other digital channels for a consumer oriented website
Experience driving on-page conversion through A/B testing and usability optimization
Entrepreneurial drive and desire to build an on-line business and a ‘make it happen’ attitude of accountability
Hands on knowledge of Adobe marketing cloud products including Analytics, Test & Target, Audience Manager and Optimizer
Expertise in using Excel and Powerpoint. Familiarity with attribution and predictive modeling using 3rd party or native statistical analysis
Highly-motivated and analytical individual capable of working effectively with the internal marketing teams as well as our external creative agency partners
Strong verbal and written communication skills to collaborate across colleagues, staff, agency and technology partners and executive management

Manager, Digital Marketing Resume Examples & Samples

Project management of brand Digital communications plans implementation across all functions, ensuring fluid cross-function communication and seamless activation
Creation of key performance metrics dashboard across all Digital touch points that allows for both past-performance benchmarking and future performance prediction
Maintain expert knowledge of the US Digital landscape, be a thought leader for the brands, and elevate US best practices internally and to the DMI
Partner with IMC/Communications teams for brand activation across all digital channels including social, media, search, mobile, websites, and CRM
Manage project timelines and process, ensuring all key deadlines are met, including
Creative asset delivery to agency/partners
Plan/Creative review/feedback/approval
Develop campaign reporting formats and manage their delivery and presentation in partnership with agency
Maintain category input into “owned” editorial calendar (social, web, eCRM) to ensure category is properly represented in master calendar & “new news” can be activated quickly
Maintain and share category activity calendar – media, social, eCRM, retail, merchandising, account activations, content availability, etc
Understand & communicate digital creative and content development best practices that are specific to the category
DART, ATLAS, Omniture, Google Analytics experience a plus

Manager, Digital Marketing Resume Examples & Samples

Driven by business objectives and customer insights, oversee the development of digital marketing initiatives including, but not limited to, campaigns, redesigns, owned media and videos
Lead key strategic initiatives to help drive digital marketing innovations and experiences in the areas of mobile, personalization and engagement
Build, measure and optimize end-to-end digital marketing experiences for key lines of business to maximize paid, owned and earned media opportunities
Partnering with key stakeholders across Marketing, Digital Channels and agencies, align on KPI's, then measure and improve for identified lines of business
Manage, develop and inspire your team to deliver great work
Manage capacity and resourcing for an identified portfolio of work balancing priorities and evolving plans
Collaborate and work effectively with internal partners including Marketing Planning, key Digital Channel teams, Legal and Privacy to ensure initiatives are delivered on strategy, time and budget
Manage relationships with key agency partners to ensure initiatives are delivered on strategy, time and budget
Identify opportunities for efficiencies to improve effectiveness and create capacity or scalability for the team
Promote key achievements of the team to share learnings and demonstrate value

Senior Manager Digital Marketing Resume Examples & Samples

Lead the development, maintenance and ongoing evolution of adidas’ overall Social strategy in the US, analyzing results on an ongoing basis, establishing best practices and overseeing the implementation across Brand Marketing (category teams), adidas Retail and adidas eCommerce
Chief liaison with Social media partners in the US, i.e. Facebook, Twitter, Google+, YouTube, etc
Partner with the Global digital team to understand the global strategy for Social, Mobile and digital Media and ensure strategies are either directly relevant to the US consumer or compatible with US-led strategies
Lead the development and implementation of digital marketing plans for adidas’ web-based horizontal platforms miadidas and micoach, partnering with category teams to build out and implement relevant activation plans
Oversee the development of strategies and tools to support the brand within wholesale ecommerce environments, partnering with Account Marketing to understand high level goals and opportunities within the space
Partner with adidas eCommerce team to evolve and maintain a search strategy for brand campaigns and wholesale partners
Strong understanding of and experience leading a digital marketing strategy, including (but not limited to) digital media, branded website development, social media, and mobile - eCommerce and / or retail experience a plus
Proven ability to develop innovative strategies and drive creativity
Experience in managing teams – within both direct and indirect management responsibilities
Understanding of sporting goods industry and related retail channels a plus
BA in marketing, advertising or related field required
Minimum 5 years of marketing experience, preferably with a sporting or consumer goods company or equivalent account management experience at an agency

Brand Manager, Digital Marketing Resume Examples & Samples

Develop and manage the digital marketing plan with guidance from the Senior Brand Manager and, in partnership with media and creative agencies
The ideal candidate will have 4-6 years of client-side experience in developing, executing and measuring digital campaigns and programs, preferably with a financial brand or at a global level
Demonstrable experience leading and managing SEO/SEM, and display advertising campaigns
Solid knowledge of digital analytics tools
Strong organizational skills with ability to multi-task
Attention to detail, strong coordination skills and strives to ensure high overall quality
A college or university degree in communication, marketing or business

Manager, Digital Marketing Resume Examples & Samples

Aids in the creation of media campaign objectives and strategies
Responsible for developing and expediting communication such as media plans, objectives and strategies decks, POV’s, and other related functions
Manage external digital agency team and internal marketing and media teams
Maintain media budgets and overall budget summaries for various campaigns
Provides creative analysis and recommendations when appropriate to improve media performance
Maintains relationship with sites including new opportunities and creative issues
Constantly research new market technologies and innovative solutions
Assist in collaboration with accounting department to develop a streamlined approach to online invoicing
Develop and execute the programmatic sales strategy across display, video, and mobile

Manager, Digital Marketing Resume Examples & Samples

Aids in the development of title/show campaign objectives and strategies via in-depth understanding of consumer data analysis and usage. Align with WB Digital to drive consumer acquisition efforts via relevant digital materials. Develop strategies and tactics for migrating fans from social platforms to WB database
Responsible for developing and distributing data and analytics-related materials such as effective targeting tactics, campaign post-mortem analyses and other related materials. Manage campaign execution to ensure all digital materials are properly tagged for retargeting and reporting
Provides recommendations where appropriate to improve campaign performance, whether through social outreach, paid media or CRM activations. Work alongside WB Digital to segment audiences for specific campaign targets
Lead internal social analytics reporting (Tubular, TweetReach, Bottlenose, etc.)
Serve as resource for internal marketing and media teams
Work closely with title Digital Marketing teams to create strategic vision for WBHE campaigns
Constantly research new data driven digital marketing tactics, technologies and innovative solutions

Manager, Digital Marketing Resume Examples & Samples

Leverage series positioning, marcom and other resources to develop digital portrait and strategy for assigned properties
Create and manage search and email campaigns (more below)
Collaborate with Multiplatform Content Director on development of custom content initiatives and interactive features
Coordinate social media support for digital campaigns
Coordinate with Digital Marketing Director on digital analytics as they related to series digital marketing campaigns, including weekly, monthly, and yearly reviews
Serve as the digital point of contact for the series for other marketing teams
Coordinate with other SNI departments on overall campaign execution, including working on special promotional events
Project management of digital campaigns
Update digital marketing planning documents, manage timelines, lead project management meetings, and communicate updates and needs to the Marketing, Production, and Design teams
Coordinate digital assets related to campaigns
Manage external agencies on the implementation of initiatives, which may include providing updates, communicating feedback from the team, managing timelines, monitoring invoices, approving creative, and reviewing with legal
Work with legal, creative, PR, and other departments for clearances and approvals
3-5 years digital marketing experience
Ability to interface easily with all levels of management
Strong understanding of digital landscape
Strong understanding of technical workings of websites and social network sites
Strong understanding of cable, the Internet and multi-media industries

Senior Manager Digital Marketing Resume Examples & Samples

Bachelor’s Degree in Marketing, Business, Statistics, Economics
Master’s/Advanced Degree in Business
10+ years creating efficient, effective advertising strategies in digital spaces to promote products or services. Experience to include strategy, search engine marketing, digital marketing, website optimization
Years of supervisory or managerial experience: 2-4 preferred
Other Characteristics
Able to work independently with minimal direction while successfully meeting project objectives and managing multiple tasks within strict deadlines
Demonstrated experience in work as a member of a cross-functional team, partnering with technology, business intelligence, and sales

Manager Digital Marketing Resume Examples & Samples

Support the overall digital strategy within the horizontal business unit, including which tools, activities and execution will deliver the best return
Monitor and ensure that the strategy and initiatives are flawlessly executed, including
Good interpersonal/communication skills and good level of strategic thinking
Understanding of the back end / functionality of developing web / mobile based platforms and how to leverage frontend to create inspiring initiatives to drive traffic and convert consumers
Deep understanding of an ever-changing marketing landscape and experience in project management

Manager, Digital Marketing Campaigns Resume Examples & Samples

Responsible for creative development and execution of direct marketing initiatives to increase customer engagement and retention through the development of integrated multi-channel communications including direct mail, email, on site display and jump pages
Effectively coordinate with other departments to support and implement campaign
Collaborate with cross-functional teams to develop strategy and execute accurate and effective email campaigns
Bachelors Degree or equivalent experience (5-7 years) in internet enabled businesses
5 years of experience in Digital Marketing
Strong user experience/design sense, interest in marketing and customer engagement

Senior Manager Digital Marketing Channels Resume Examples & Samples

Deliver web & mobile changes to digital customer experience that span mobile, tablet, and desktop
Serves as an overall leader for solution design and delivery, supporting the Digital Channel Executive
Provides leadership direction to teams and individuals
Gives direction to define the current and future state, including business requirements
Collaborate and partner across Marketing, User Experience, Content, Technology, and business partners
Initiate and help manage projects through concept & design through implementation
Drive accountability and execution across teams
Highly creative and collaborative
Financial Services industry experience
Passionate about customer-driven design and innovation process
Adept at working on cross-functional teams

Senior Manager Digital Marketing Womens Resume Examples & Samples

Define and lead the overall digital strategy within the business unit, including which tools, activities and execution will deliver the best return
Integrate with cross-functional departments to ensure flawless execution and seamless connection plans
Deep-rooted understanding of an ever-changing digital landscape and advanced experience in project management
Broad experience with digital production process and technical nature of developing digital marketing initiatives

Senior Manager Digital Marketing Sportswear Resume Examples & Samples

Define and establish external resources and partners to service the global strategy
Manage and get the best return from the allocated budget
Digital channels (social, owned and emerging technologies)
Broad understanding of and passion for the sports and fashion/entertainment industry
Degree in Marketing, Communications, Retail, Digital or a related field. Master Degree / MBA a plus
6+ years’ industry and / or relevant work experience

Senior Manager Digital Marketing Womens Resume Examples & Samples

Office software,
Strong presentation and organizational skills
High level of understanding for digital across all touch points, from desktop to mobile to social
Passion for the fashion and style industry

Manager, Digital Marketing Resume Examples & Samples

Actual operational experience in web production and social media, specifically around TV or Movie-based properties
Extremely strong relationship skills and an ability to work collaboratively with multiple internal and external partners
Comfort working in both a technical and creative environment
Oversee management of all digital channels, including consumer-facing websites and social platforms
Performs daily content updates and manages promotions across TV and Studio products
Manages projects through their entire development cycle from ideation to scoping, development, testing and launch
Writes clear and actionable product specifications for new features and communicates these ideas clearly to internal and external teams to implement
Utilizes analytics to inform and improve digital and social products
Uses each project as an opportunity to improve technology, user experience and/or workflow
Coordinates creative development for areas of responsibilities
Manages 3rd party agencies in designing digital and social products
Ensures all designs are on brand and understands how the designs will translate into digital products including websites, apps, emails, and ads
Leads cross-department efforts to ensure approval of designs
Manages, works with and measures performance of outside agencies to pre-set objectives, timeline and budget
Marketing Strategy, Planning and Execution
3-5 years of work experience in the entertainment space focused on social media and digital marketing and/or production
Strong data analytics skills including social and web results and direct marketing campaign analysis
Knowledge of front-end programming languages including HTML, CSS and JavaScript
Working knowledge of Photoshop and content management systems for websites and social media
Ability to manage multiple projects, set priorities and meet deadlines
Highly organized and utmost attention to detail
Able to work independently with exceptional sense of accountability
Creative problem solving to achieve results
Outstanding creativity and drive; excellent written and oral communications skills

Senior Manager, Digital Marketing Resume Examples & Samples

Focus on the worldwide strategy and establish a digital plan for the markets release
Develop deeper social initiatives with the key markets based on their local needs
Managing the social assets with our agency
Working closely with our social agency on assets development
Working with local markets to optimize performance and reach of their YouTube channels, Facebook pages, Twitter handles, etc
Sharing relevant learnings/ trends re: social media with the markets
Tracking fan growth/ online sentiment / trends across markets
Creating and updating International Content Calendars
Represent International Digital in brainstorms
Working closely with Digital creative to pitch agencies on our upcoming projects
Focusing on the content roll-out plan to ensure a global debut on all our assets
Developing relationships with the markets and the Los Angeles team to be as global as possible
Day to day contact with the International markets

Manager, Digital Marketing Resume Examples & Samples

Affinity for Showtime and key programming
Experienced data-driven marketer capable of concepting, developing and executing performance-based high-volume integrated email marketing programs to achieve goals
Experience with Exact Target or comparable ESP
Experience with Omniture analytics, with knowledge of key email marketing metrics and benchmarks
Strong understanding of digital landscape and email marketing trends/best practices
Results-driven with exceptional detail and organizational skills
Proficient in Word, Excel and PowerPoint/Keynote

Senior Manager, Digital Marketing Resume Examples & Samples

Drive end results designed to support Business and Marketing goals and objectives, through SEM, email marketing, social media, digital advertising campaigns and website initiatives with internal and external partners
Partner with digital agencies to ideate and create compelling, innovative digital experiences and custom content that drive engagement and awareness (i.e. - microsites, apps, games, etc)
Someone with experience producing or managing the creation of a digital component would be great
Develop detailed communication plans for social environments including but not limited to editorial calendars and content release schedules for Starz.com, Facebook, Twitter, Instagram, YouTube, Tumblr, and other relevant digital platforms
Successfully execute Social and Digital programs through collaborative agency partnerships, tracking competitive research and testing new and developing channels and technologies
Bachelor’s of Art or Bachelor’s of Science degree in Marketing, Communication or similar discipline preferred; Minimum four years of prior Marketing experience with at least two years of Digital, interactive and/or Social Marketing experience as an Account executive, Brand/Integrated Marketing Manager (or similar role) including specific experience in developing and executing digital marketing plans; Foundation based on the core aspects of Marketing, including Digital, Consumer behavior, and Strategy; Experience executing digital campaigns with a proven ability to leverage research and analysis, best practices and process improvements; and/or training; and/or equivalent combination of education and experience
Exceptional people and project management skills; ability to prioritize, multitask, and focus while adhering to strict project timeline and budgets
Experience with a variety of social and digital publishing, monitoring, and analytics tools such as Sprinklr, Adobe Social, Nielsen Social, Spredfast, Telescope, Percolate, etc
Strong appreciation and understanding of high-quality web design & usability, social media, mobile and new/emerging digital platforms
Self-motivated and detail-oriented, with excellent time-management skills, strong interpersonal skills and the ability to function well in a collaborative, team oriented environment
Use of discretion and the maintenance of high levels of confidentiality are absolutely required

Senior Manager, Digital Marketing Resume Examples & Samples

Lead digital strategy, planning, execution, optimization, and measurement/reporting across assigned titles for digital and social programs including website, Twitter, Facebook, YouTube, Instagram, etc
Understand brand health and needs for success in the digital space
Oversee all content strategy across social platforms, websites, and stand-alone destinations; identify key pulse points and messaging
Design processes to effectively partner with cross-functional teams (including but not limited to Brand Management, Online Media, PR, Promotions, Sales, and Game Development) in order to develop integrated strategies and programs
Partner with media team on social media performance marketing
Seek opportunities to more deeply integrate digital tools and practices into our games
Lead agency and internal production team relationships; oversee direct reports in day-to-day management and tactical planning, providing support and troubleshooting where necessary
Work closely with Community Development team on building and maintaining a healthy community across platforms
Partner with analytics to establish program KPIs, evaluate success and lead creation of best practices
Be a leader in creation and presentation of marketing plans to senior management
Identify digital marketing trends and key opportunities for innovation
Manage 1-3 direct reports
8-12 years of experience working in the field of consumer marketing, digital marketing or equivalent relevant experience
Management experience (minimum of 2 years’ experience managing at least 1-2 direct reports) and a proven desire to lead, empower and grow direct report(s)
Extensive knowledge of Digital & Social marketing programs including: production, online media, social behavior, research & analytics
Excellent written and oral communication skills and team management
Collaborative, proactive and solutions orientated
Initiative to drive change in a quickly evolving space
Knowledge and focus on marketing analytics and ROI
Experience working in an international environment a plus
Entertainment or video game industry experience a plus

Manager, Digital Marketing Resume Examples & Samples

Manage creative digital media vendors in the production of online creative materials, such as websites, ad banners and video, while ensuring that the delivery of all creative materials are on schedule and delivered within specification
Manage Social Media accounts and create cohesive assets and branding for all social platforms
Manage project budgets and invoicing, working as the go-between with our vendors and finance team to ensure everything if processed properly
Work with Legal to develop RFPs, SOWs and Contracts for 3rdParty Vendors as well as clearance for all digital marketing materials
Work with tech departments to maintain proper formatting and quality control of digital assets
Prepare extensive marketing reports and proposals for presentation to executives and filmmakers
Manage and maintain extensive asset databases for each title for distribution to partners and the International Marketing Team
Maintain registrant databases and schedule planned email blasts
Work with Editorial on execution of online promotions, giveaways and contests
2-3 years experience coordinating digital projects preferred
Strong organizational skills and experience managing multiple projects
Ability to prioritize and multi-task to meet all assigned due dates
Basic understanding of Adobe CS applications and file formats

Manager, Digital Marketing Resume Examples & Samples

Manage the end-to-end digital experience for all brand marketing and content marketing programs (editorial, social and email) i.e. ideation, briefs, sourcing content, working with internal and external parties in support of business goals to drive traffic, brand engagement and conversion both online and in-store
Manage all vendor and partner relationships
Work with Holt Renfrew Services team on any new in-store digital service from ideation to execution and delivery. Work with the selected vendors and IT on requirements, design, experience, implementation, execution and maintenance of new in store digital services
Manage the planning and execution of digital marketing programs across all digital media channels and customer touch-points (online, offline and in-store)
Prioritize project/event/initiative implementations including critical paths, monitoring of progress, development of launch materials, communication and results tracking
Effectively manage cross-functional teams for Digital Marketing , defining the operational skills, processes and environment required to meet Digital Marketing needs and achieve overall strategic goals
Other duties as required in support of the Digital Marketing team
Manage expenses within approved budget and achieve all expense management targets
Post-secondary degree in a related field
Minimum 5 years of previous experience in a similar digital marketing role with emphasis on digital media management, in store digital experience required, including minimum 2 years of content experience
Minimum 2 years supervisory or management experience
Is adaptable and comfortable with ambiguity and change
Highly service-oriented with exceptional organizational and follow up skills

Senior Manager, Digital Marketing Resume Examples & Samples

Partner with CRM, Social Media, and Performance Marketing teams to gain a deeper understanding of who our consumer is and how we can most effectively approach them via all digital touch points throughout their path to purchase. Apply these consumer insights to ideas that manifest both as digital products and services as well as integrated marketing and communications
Work with discipline leads in creative, media and analytics for input on marketing briefs to formulate marketing strategies for new and organic opportunities and lead projects through to completion
Explore and evaluate opportunities with external digital partners, in a constant quest to understand the evolving digital landscape and create relationships that can benefit the brand through the lenses of content and commerce
Establish a content strategy that can accommodate for the mediafication of existing content through all digital consumer touch points and flex to incorporate future content opportunities
Develop a strategic approach for how Social/Local/Mobile can be used to engage consumers at point-of-purchase and build brand perception as a best-in-class digital marketer
Possess a strong understanding of how communications, culture, technology and psychology intersect in individual’s minds. Leverage these findings to drive new customer acquisition and greater relevancy through CRM
Solve for brand/business challenges through the development of a digital communications architecture that addresses the needs of both content and commerce and weaves seamlessly into the consumer journey
Recommend best practices and new ways in which we can use technology to positively impact our omnichannel retail experience

Manager, Digital Marketing Resume Examples & Samples

Set clear project performance goals that focus on measurable and quantitative results
Create and implement strategies to drive community, content development, CRM, and social media
Manage multiple projects from beginning to end and meet deadlines
Collaborate across digital to develop and produce one of a kind direct to consumer, social and commerce initiatives
Interpret consumer research and translate into effective marketing programs
Foster relationships with partners to leverage opportunities for artist roster
Manage select online promotions, contests, and contest fulfillment
Work in conjunction with publicity to secure online press features and events with urban to increase visibility/awareness for artists and releases
Must have at least 3 years digital marketing experience
Must have at least 3 years experience in a music environment
Must be knowledgeable in the social media & digital marketing space
Excellent oral and written communication skill

Manager, Digital Marketing Resume Examples & Samples

Create Global Online Marketing Strategy for TV and Family & Animationcampaigns under the supervision of Director, GPM NTF Online Marketing. Responsible for reviewing online marketing plans with US and GPM marketing teams, recommending and briefing appropriate agencies. Track promotions budgets for US and
Implement online and mobile marketing initiatives including social media, viral, promotions, trade support and general web/content development as directed by Director, GPM NTF Online Marketing. Manage the approval process between various internal departments and external agencies
Work closely with all International teams to communicate online plans, adjust per territory needs, facilitate the distribution of assets and manage localization of all NTF global campaigns
Manage relationship with the media agency of record. Responsible for US online media campaigns including budget selection, agency briefing, marketing approvals, asset coordination and wrap reports for all Family & Animation and select TV campaigns
Manage all NTF campaign launch activities with IT and Network operations
Analyze against campaign KPIs and conduct post mortems on key titles for review with Director, GPM NTF Online Marketing
Learn, evaluate and employ Online Marketing best practices, new technologies and trends for the US, GPM and INTL teams

Senior Manager, Digital Marketing Resume Examples & Samples

Experience in developing and executing marketing plans, writing marketing briefs and other strategic marketing documents (seasonal briefs)
Experience in site design, UI/UX, features and functionalities, linking strategy, testing & optimization, and mobile
Experience leading online campaign analysis, familiar with web marketing reporting tools/software
Strategic thinker with passion for the customer and the ability to think creatively and analytically
Persuasive communicator that understands how to effectively balance various points of view, influence others, and find common ground that drives meaningful results
Excellent project management and communication skills
Ability to multi-task and prioritize work load
Flexible, team player
Ability to analyze data and extract relevant and actionable insights. Omniture experience a plus
Passion for the customer and retail/fashion industry
6-8 years of related marketing experience, online marketing experience preferred
Strong knowledge of Microsoft office products required

Manager, Digital Marketing Resume Examples & Samples

Implement and ensure digital display strategies are working in coordination with the other digital media channels to reach blended KPI goals
Manage day-to-day digital display planning and execution with media agency
Coordination of creative assets and tags with creative teams and media agency
Monitor and actively optimize against campaign performance, ensuring campaigns are delivering against KPI’s
Work with the analytics teams to provide insights into display performance in line with the full digital media strategy
Minimum 3-5 years’ of progressive experience working in digital media
Proven experience driving digital display strategy and execution
Bachelor’s degree in marketing or related field and/or equivalent work experience
Proficient in Microsoft Office suite specifically, Excel and Power Point
Must be willing to work in Universal City
Passion for data analytics and measurability
Ability to handle multiple projects and prioritize responsibilities
Ability to work efficiently in a fast-pace environment
Ability to maintain a big picture perspective as well as be detail-oriented is essential
Self-motivated, but also can work well in a team
Ability to proactively organize daily tasks

Senior Manager, Digital Marketing Resume Examples & Samples

Develop and oversee execution of email marketing strategy, taking into consideration the brand omni-channel marketing and merchandising strategies, historical performance, and customer experience
Partner closely with the merchandising and brand strategy team on identifying and bringing the brand marketing and product ideas to life through the email strategy Responsibilities include
6-8 years of related marketing experience. Email marketing experience required
Experience launching or managing a dynamic/personalized email program preferred

Manager, Digital Marketing Resume Examples & Samples

Responsible for developing and promoting programs across recruiting / enabling / promoting processes with OEMs, vCloud Air network Partners to promote run-rate businesses with them
Deliver the localized version of partner programs working with APJ Partner team, the global alliance team, and the local marketing team, communicate them throughout the Eco-Partners with PBMs, measure the success, and improve them quarterly
Interact with Eco-Partners to get feedbacks on the launched programs, and provide them to the global team to increase understandings of Japanese partner businesses from the extended teams
Design & Drive OEM/Service providers focused channel program with sync Global/local marketing program
Over 3-5 year of partner program management experiences in channel sales or channel marketing organization in a fast-paced IT company, ideally within the Tier 1 Software Vendor space
Deep and wide knowledge on all sorts of eco-partners’ businesses
Inclusive working style

Manager Digital Marketing DTC Resume Examples & Samples

Lead the overall digital strategy within Horizontal DTC team to promote and support key commercial periods or horizontal topics, including which tools, activities and execution will be supported and deliver the best return in a manner that is on brand
Monitor that the strategy and initiatives are flawlessly executed in conjunction with CTC and the Markets
Ensure a consistent brand appearance across all digital outlets for commercial periods / horizontal topics and ensure the presence meets the standards and direction of the adidas brand strategy and guidelines
Involve digital analytics to monitor success of digital campaigns and shape future strategies
Research and coordinate internal (Digital analytics and research) / external resources and partners to deliver consumer insights and service / inform the global commercial strategy
Development languages (including but not limited to: HTML, DHTML, Flash, Javascript, XML, asp, java, CSS),
Analytics systems,
Standard CMS platforms
Understanding of and passion for the sports and fashion/entertainment industry
Good presentation and organizational skills
Fluent written and spoken English language skills

Senior Manager, Digital Marketing, Reebok Resume Examples & Samples

Develop the annual digital marketing calendar in cooperation with BU, Brand Activation(BA), and channels and ensure activities are including in the Brand Communications marketing calendar
Lead the development of strategies to grow the CRM database, improve the distribution strategy, and improve the communications across all consumer touch points (eCom / Retail Marketing, SNS, Grassroot, PR event) in the Market
Work closely with BU Brand Communications and with agencies to create digital content in accordance with BU and Brand strategies
Support all Marketing teams and activities as needed to ensure consumer and culturally relevant communications
Ensure an “Always On” strategy and process to SNS activities
Be the key touch point for all digital trends and what’s next as it relates to digital Marketing
Support in the creation of marketing processes with BA team, and BU Brand Communications teams
Help Identify the best partners internally and externally to create the necessary technical infrastructure to support all digital marketing programs (CRM, SNS, eCom/eTail etc.)
Help conceptualize and launch a Market loyalty program in close collaboration with Global CRM
Ensure all activities are driving Brand first while still maintaining a commercial balance
Brief Global Concept-to-Consumer on any additional Market digital marketing needs, obtain approval and create and execute the initiatives in line with brand guidelines
Relevant KPIs include : Traffic, Event KPI’s, SNS KPI’s, eCom/eTail KPI’s, CRM KPIs (Opt‘in, Net Sales, Lifetime Value, ROI), MWB management, Execution excellence in brand concepts/stories
Delivering and managing CRM programs for world-class consumer centric businesses (sporting goods industry preferred)
Leading andmanaging a diverse team
Trade or sales experience

Manager, Digital Marketing & Production Resume Examples & Samples

Oversee the direction and execution of custom content for NatGeo.com, National Geographic Traveler magazine, National Geographic magazine, National Geographic KIDS magazine
Communicate the creative direction for each project
Liaise to internal teams (editorial, marketing, tech, production, legal, QA, pre-press, etc.),and external 3rd party vendors (contractors, freelancers, writers, developers, designers, etc.) to assure program execution. In some instances, candidate must be able to both steer and create (in the form of writing & design) as project needs
Work with multiple clients on a daily basis to incorporate feedback, gain approvals during every phase of production, present designs and creative media executions, manage creative/site performance reports, and assist with program wrap-up analysis
Develop rich-media ads in a CMS portal
Research and incorporate new technologies for client campaigns

Senior Manager Digital Marketing Resume Examples & Samples

Champion audience-centric digital marketing principles across all projects
Work to align digital opportunities across the business; Identify/support areas where increased focus and cross-company collaboration in digital may help meet business objectives & deepen audience engagement
Act as a centralized point of digital content management in order to align marketing content across platforms. Provide creative supervision and guidance for new content creation as needed
Work with key internal stakeholders to plan content-driven audience acquisition strategies that drive business objectives
Partner with DI to support and leverage content across all digital platforms
Provide strategic support and knowledge across all aspects of digital marketing (search, social, website & bought) where required
Provide regular updates & reports to regional & local stakeholders on relevant cross-company digital projects and initiatives
Manage agency relationships and process from brief to implementation/execution as needed
Work hand in hand with local teams, identifying opportunities to further local team goals through multi-market coordination
Actively work to identify/leverage digital partnership & monetisation opportunities
Comprehensive experience across all aspects of digital marketing (including social, acquisition, search, content, media buying, partnerships)
Skilled at understanding and identifying digital needs
Proven ability to build/develop digital solutions
Creative and analytical thinker who enjoys problem-solving
Resourceful and pro-active in approach to questions - looks for solutions and information in creative ways
European language beneficial

Senior Manager Digital Marketing Analytics Resume Examples & Samples

Regulatory challenges and increasing need to dedicate time to Compliance & Regulatory work
Challenging competitive landscape and continued low interest environment
HSBC and industry evolution of distribution and channel strategies to lower cost emerging technology
HSBC’s focus on Global Standards for the business
Minimum of 8+ years proven and progressive analytic experience, with 4+ years recent Digital Marketing Analytics and Digital Channel Analytics experience
Master’s degree required in business, statistics, economics, finance, information systems or operation research field
Excellent quantitative & analytical skills, including customer segmentation, statistical modeling, database marketing and portfolio management, plus knowledge of analytical methodologies for optimizing and evaluating analytic solutions
Proven leadership track record in dynamic/changing marketing environments, and ability to support & supervise less experienced analysts both locally and offshore
Proven ability to analyze Digital Marketing data hands on, including experience of SEO / SEM, Paid Search, PPC, Targeted Banners, Media Mix Modeling and Social Media sentiment analysis
Demonstrated ability to manage multiple analytical projects, develop project plans and communicate with Executive Management & Senior Stakeholders
Strong knowledge and experience in SAS is required, preferred knowledge of SAS Visualization tool, plus working knowledge of SQL and other Visualization tools
Understanding of Digital Marketing Analytics ecosystem with various plays and optimization approaches to enhance the Digital Marketing delivery & business performance
Experience working in a Big Data Hadoop environment within current role and proven ability to deliver web based business solutions utilizing large datasets (structured / unstructured, clickstream, weblogs, etc.)
Preferred experience of solutions involving DMP’s, DSP’s, and working with solutions such as Adobe Analytics/ Omniture, Adobe Target, Webtrends, Celebrus
Financial / Retail Industry experience preferred

Senior Manager, Digital Marketing Resume Examples & Samples

Ideating, developing and implementing marketing programs and promotions that drive discovery of our books, authors and related content
Lead corporate social media effort, defining strategy and initiating campaigns that engage and grow our audience of readers across all networks
Create promotions and campaigns that engage and delight followers and drive awareness, acquisition and engagement across all digital properties
Coordinate with stakeholders across the company to identify and support key projects
Embrace test and learn methodology to experiment with new opportunities, monitoring performance and adjusting strategy and programs accordingly
Keep abreast of new developments and trends among social media platforms
Establish and communicate best practices for social and book marketing
Identify and evaluate new marketing and social tools, technologies, products and services
3-5 years experience developing and managing marketing plans – from ideation to post-execution evaluation
Expert knowledge of digital marketing and social media best practices
Relationship builder who works well with people at all levels of the organization

Manager, Digital Marketing Resume Examples & Samples

Project manage multiple digital marketing workflows, including ad creative, social content, and influencer programs
Oversee campaign timelines and delivery dates, ensuring all deadlines are met
Manage custom creative development for paid media plans with our media agency
Review ad creative, social content, and copy for quality assurance
Work with international partners to ensure materials are delivered in a timely manner
Provide general team support on an as-needed basis
3+ years’ experience in digital marketing, preferably in the entertainment industry

Senior Manager Digital Marketing Resume Examples & Samples

Manage the execution of digital marketing campaigns, employing an integrated mix of digital demand generation tactics
10+ years experience creating efficient, effective advertising strategies in digital spaces to promote products or services to include experience in strategic marketing, search engine marketing, project management and web marketing
Demonstrated competence and knowledge of overall digital marketing (e.g. website, social media, mobile applications, E-sales tools) with ability to turn digital activity into meaningful marketing and business results. Must have experience planning, developing and executing complex marketing programs
Able to work in fast paced environment while staying flexible to frequently shifting tasks and objectives

Senior Manager Digital Marketing Originals Resume Examples & Samples

Ensure the strategy and initiatives are flawlessly executed
Manage agencies on the creation and development of digital campaigns, initiatives, and platforms
Strong interpersonal/communication skills and high level of strategic thinking
Broad experience in marketing digital campaign development and execution
Advanced working knowledge of

Manager, Digital Marketing & Innovation Resume Examples & Samples

Oversee and direct all digital marketing tactics for ChurchSource, and for Curriculum products across all channels, including promotional emails, newsletters, blogs, social media, and online advertising
Pursue direct-to-church marketing and design innovation that meets business goals and delivers high ROI
Direct design, development, and maintenance of the marketing aspects of ChurchSource.com and blog.churchsource.com, including landing pages, lead collection formsites, and banner ads
Create digital marketing assets (online ads, emails, websites, graphics, memes, etc.) for internal and external email lists, blogs, affiliates, paid search, and social media marketing
Speak into digital marketing strategy for key Curriculum and church campaign products, fostering a collaborative environment with the Curriculum and trade book teams in the early stages of launch planning
In consultation with Curriculum team, develop and execute social/online/email retail marketing plans to reach pastors and church leaders with new print and digital products
Be a “best practices” resource for digital tactics and direct-response marketing, keeping abreast of emerging technologies and online/social/email successes; report findings and all campaign results to marketing team and help integrate into existing and future campaigns
Manage ChurchSource email execution, including design, testing, and scheduling of emails and newsletters
Other related responsibilities, as required
5+ years in a digital marketing or marketing designer role,
Working knowledge of direct response marketing tactics and design elements,
Experience with content-oriented online/social marketing,
Well-versed in both traditional and digital marketing campaigns
Familiarity with CRM systems, email/interactive marketing software like Silverpop, WordPress, social media dashboards, and other digital marketing solutions
Understanding of the church leadership world, pastor and church leader felt needs and mindset ideal
Familiarity with the publishing industry also preferred
Strong understanding of design thinking and the process of innovation
Proven ability to develop and maintain strong professional relationships with colleagues and vendors
Must be able to work independently under tight deadlines
Must possess the skill to set priorities and problem solve
Working knowledge of HTML and other programming languages
Strong computer skills necessary, especially Microsoft Office
Proficiency with InDesign, Photoshop, and other Adobe Creative Suite applications

Senior Manager Digital Marketing Resume Examples & Samples

Define and lead the overall digital strategy within a category, including which tools and activites to support category communication plans and objectives
Work with Brand Communications to help set the category positioning, objectives and strategies
Concept to Comsumer (CTC), Direct to Consumer (DTC), Newsrooms, Sports Marketing and Account Marketing
Leverage key digital analytics to monitor success of digital campaigns and shape future strategies
Manage digital milestone process and acti as a liaison between ecom, brand comms and development
Utilize internal resources (digital analytics and research) to deliver consumer insights which inform the global strategy. Responsbile for analysis of all campaigns
Collaborate with local markets and ecom to drive key word needs for category and product launches
Work closely with ecom to manage SEM, SEO and drive consumer engagement intiatives
Partner closely with CTC and DTC teams to ensure that category digital needs are met and acticvated at eComm and with key retail partners, including our owned retail
Work with and manage the community manager to ensure engagement, amplification, and growth. Monitor the space for both problems and opportunities
Contribute to global calendars, posts and processes
Manage external platform partners used for tracking, analysis, and media management
Work with account marketing team to assist with wholesale partners social execution
Advanced experience in project management – including critical path management to deliver projects on time and within budget
An ability to collaborate and manage platforms and tools used by multiple functions
Working knowledge of
University Degree in Marketing, Communications, Design, Business or a related field
8 years of relevant work experience
2 years digital marketing experience managing creative and technical teams

Manager, Digital Marketing Resume Examples & Samples

Manage Business ? revenue and budget (P/L Responsibilities) for acquisition/retention and partner initiatives
Manage the planning, development, and execution of marketing programs, including paid search, email, natural search, and partnerships
Collaborate on strategy and annual business plan development with broader eCommerce Team
Manage external vendors and agency relationships, including negotiating multi-year contracts
Identify and evaluate new partnerships and identify opportunities for optimizing existing partnerships
Conduct measurement and analysis on the effectiveness and efficiency of existing partnerships, applying insights to the evaluation of new opportunities
Assist with cross-channel marketing programs as needed
Analyze competitive marketplace and follow online advertising and email trends
Present analysis and recommendations to senior management, for example, weekly sales results and search/email campaign strategy
Minimum Required: B.A., in Marketing, Business or related field. MBA a plus
Must be skilled in Microsoft Excel and Outlook, and have strong communication and presentation skills

Manager, Digital Marketing Resume Examples & Samples

Create, develop, and execute digital marketing campaigns for assigned artists
Identify trends, develop new models of digital engagement, and execute innovative campaigns
Manage creation and posting strategies of web-based content (video, audio, graphic, text) for use in social networking, website, and mobile communities
Track and utilize campaign and social data as well as analyze consumer online behavior in order to help optimize our digital efforts
Identify and evaluate new technology marketing/sales companies and opportunities
Manage creation, maintenance, and ongoing quality assurance of artists’ online presences; build and engage social network communities
Create and execute content and digital advertising strategies that support the voice, tone and style of our artists and reach the target audience as efficiently as possible
Work closely with key internal label teams, artists, and management throughout the project life cycle to communicate about new products, technologies, strategies, social communities and available digital opportunities
Work with internal staff regarding scheduling of digital products
Work with internal Business & Legal Affairs department regarding development contracts, contesting, clearances, compliance and more
Contribute to building visibility for artists and projects by working with third-party lifestyle, music, and country genre websites, artist-managed websites, review sites, blogs, music destination websites, and social networks

Manager, Digital Marketing Analytics Resume Examples & Samples

Experience working with and manipulating large, complex data sources
Experience in large-scale data aggregation and processing
Hands-on experience with SQL in data warehouse environment (Teradata, SQL Server, etc.)
Knowledge of analytics for both web and offline data
Strong Excel experience (Pivot tables, VLookup, Macros, etc.)
Advanced quantitative reasoning and strategic thinking
Working knowledge of analytic tools (R, Stata, SPSS, Python, Excel)
Expert skills in SQL and experience in using databases from within SAS

Assistant Manager, Digital Marketing Resume Examples & Samples

Support in the execution of digital marketing campaigns for multiple home entertainment and limited theatrical releases
Manage timelines including launch dates, asset delivery dates, editorial and media partner kick offs
Review digital creative and social copy
Ensure web analytics are accurately implemented and sites are submitted for legal and security reviews prior to launch
Participate in campaign ideation and brainstorm sessions
Liaise with internal cross functional teams as well as media teams, creative agencies and editorial partners
Provide post campaign analysis
A Bachelor's Degree and 2-3 years digital marketing experience
Strong presentation and communication skills and able to meet specific deadlines while balancing multiple projects at once
Excellent project management skills, with great attention to detail
Knowledge of online media, social networking platforms and digital ad creative formats

Senior Manager, Digital Marketing Resume Examples & Samples

Drive innovative digital marketing programs that tell the story of the Tory Burch brand and build awareness
Manage a multi-million dollar media spend across social and digital channels
Build breakthrough partnerships with digital and technology channels, and manage agencies to drive innovation and launch programs
Infuse the organization with market intelligence and digital trends
Manage one direct report
10 years + experience in marketing with significant time spent in digital marketing. A history of gaining progressively more responsibility is essential
Must have a proven track record bringing innovative marketing programs to market in a retail, fashion or company with similar focus on design and branding
Should have experience managing and developing top talent
Must be an ideas person who loves the creative process and has experience working closely with creative teams
Deep knowledge of the digital and social media landscape including A history of working with the various digital publishers and social media companies
Substantive experience in digital/ social media buying or closely managing digital agencies
A detailed and organized person who understands that sharp execution is the critical ingredient in a successful marketing initiative

Senior Manager, Digital Marketing Resume Examples & Samples

Develop and execute global demand generation programs to drive strategic customer acquisition and engagement through paid and organic digital channels such as SEM, SEO, Display, Mobile, Video, Email and Content marketing
Provide leadership and functional expertise to help evolve Aon Hewitt’s digital acquisition footprint and execution of core digital marketing strategies
Work with the digital team to optimize digital strategies and ensure all programs are set-up for accurate measurement and success
Develop and manage strategies to create innovative opportunities for new and evolving media channels that can be measured and scaled based on success
Create forecasting models for online acquisition and contribution to the business based on paid and organic strategies in market
Measure and track performance against KPI’s on an ongoing basis to continuously optimize campaigns driving lower cost per acquisition
Establish rapport and develop trusting relationships with peer members and business stakeholders
Proactively suggest solutions regarding strategy and tactics to improve digital marketing programs
Comprehend, synthesize and articulate information across a variety of sources effectively
Expresses and qualify ideas clearly in meetings
Understand overall business goals and fundamentals; and
Prioritize tasks with some guidance and arranges information, files and data in a useful format that is easily retrievable and understandable by others
5-8 years of direct experience in digital marketing with a significant portion focused on acquisition and demand generation
Expertise with Google AdWords, Bing, LinkedIn and other digital media vendors
Expertise with marketing automation tools such as Eloqua, Marketo and CRM Systems such as Salesforce
Proven experience developing and executing demand generation programs
Strong technical skills across Microsoft Office Suite, including PowerPoint and Excel
Excellent written and verbal communications skills. Strong presentation skills are required along with top-tier communication and listening skills
Superior project planning and management skills
Excellent personal interaction skills
Can-do attitude, self-driven, proactive, and dynamic individual
Must have experience in managing multiple priorities, related issues, and projects simultaneously to succeed
Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements; and
Ability to demonstrate track record of success in all key areas of responsibilities

Manager, Digital Marketing Resume Examples & Samples

Support Lee Ecommerce Department by increasing the online business through both tactical and strategic execution of online retention and acquisition techniques, primarily through an extensive email marketing program. This role will define the email program's content strategy and vision, while leveraging analytics to develop new ideas for e-mail effectiveness
Oversee online retention activities including, but not limited to: optimization and testing of landing pages, content management, website maintenance, and SEO
Responsible for management, execution and optimization of traffic driving activities such as: SEO, SEM, Email, Affiliate and Social Media
Manage SEM (PPC) program in conjunction with SEM agency responsible for managing strategy, budget, analysis and optimization
Build, implement, and evaluate higher funnel marketing campaigns geared towards building awareness and driving micro-conversions, to include: account creations, email sign-ups, email preference updates, and product review submissions
Collaborate with the ecommerce analyst to measure all marketing touch points through a unified tracking system; ensure that marketing investments are made according to this system
Lead the development of web, social content, and email marketing campaigns end-to-end, including planning, targeting, set-up, testing, execution, reporting and optimization
Drive cross-team processes for effective, on-time delivery of content, promotions, and marketing plans
Develop segmentation and test strategies to ensure web, social content, and email relevance to distinct customer groups. Identify, test, and implement new opportunities to improve conversion, as well as customer satisfaction through email/online communications
Manage online, marketing and content calendar: write project briefs, manage design/production of the campaign tools, and coordinate the final implementation of programs
Ensure online quality standards are maintained in all art, content, and in general presentation/location of ad space
5+ years’ experience developing and managing web-based content and digital marketing
Project management experience associated with Interactive Marketing and/or Web projects
Experience in program testing, tracking, database segmentation and profiling, targeting, site metrics and analysis
Master of MS Office Suite including Excel and PowerPoint
Applied experience interactive marketing and ebusiness strategies, channels, technologies, principles, and processes
Marketing/Web experience associated with a national-level retailer
Practiced in the basics of full-life cycle marketing initiative management
Understanding of fashion industry and related retail channels
Customer-facing abilities; ability to partner and influence
Decision making and problem solving skills
Demonstrated financial and business planning skills
Project management and planning skills
Communication and presentation skills
Ability to lead and mobilize a creative team without direct management responsibilities
Positive, upbeat, can-do, professional and responsible attitude, independent and self-directed yet also team oriented
Influential; practices in negotiating with others in ways that result in win-win outcomes
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study (marketing, digital, business)

Manager Digital Marketing Resume Examples & Samples

To ensure effectiveness and efficiency on any digital initiative through exceptional stakeholder management and engagement
To supervise the management of ecommerce platform
To drive outcomes through the ability to link brand strategies to digital initiatives
To direct & monitor implementation of all digital initiative
Identify and propose new innovative solutions for digital communication channels
Manage integrated and reliable local database infrastructures and be the contact point when applying global consumer database systems in ensuring proper database sizing and data solutions to support business needs
Lead and manage external third party agencies to deliver utmost creativity and best in class quality services/performance and compliance
Manage the digital marketing budget
Lead and manage the collective performance & development of Digital Marketing and Channel Development team by ensuring the proper performance controls are in place
3-5 years professional experience as manager digital marketing in a global company, preferably FMCG or consumer goods industry
Proven background in digital marketing
Strong experience on e-commerce solutions & digital marketing

Manager, Digital Marketing Advancement Resume Examples & Samples

30% Provide thought leadership in the development of and ensure executional excellence of innovative, forward-looking digital experiments that can help leapfrog digital marketing activations and provide the Hershey Company with a competitive advantage
30% Lead overall design and effective execution of immersive, innovative, and impactful training programs that will fast-track marketers’ digital marketing acumen and capabilities
15% Manage on-going relationships and negotiate for best-in-class rates, value-adds and early access with full digital ecosystem partnerships, including agencies, digital media partners, ad tech partners, etc
15% Collaborate with other digital team, media, brand excellence, precision, analytics, knowledge and insights, corporate communications and strategy partners
10% Stay abreast of digital landscape and relevant opportunities for our brands via research, meeting with vendors/providers, attending industry events, etc
Depth of knowledge for digital creative, media and technology, including digital communication best practices, social media platforms and influencer strategies, paid media strategy fundamentals, pricing models, targeting/planning/buying strategies, key KPIs, and measurement methods
Extensive knowledge of and relationships with digital/social landscape providers, partners, and agencies
Experience managing and negotiating with partners throughout the digital ecosystem
Experience in designing and executing training programs to develop marketers’ digital acumen and capabilities
Experience with creatively developing/activating innovative digital experiments that goes beyond what’s already in-market
Strong strategy, quantitative, analytical and strategic problem-solving skills
Passion for and avid-user of social media platforms
Experience successfully navigating matrix-organizations
Experience delivering results in fast-paced, highly collaborative, team-oriented environments
10+ years digital marketing experience, preferably with both agency and corporate marketing environments
Extensive experience across a variety of digital marketing tactics
Passion for the confection/snacking industry * Exceptional communication and collaboration skills
Experience with cross-functional team leadership

Senior Manager, Digital Marketing Resume Examples & Samples

Contributed to building brand equity, establishing a positive customer experience, and building brand loyalty through website experience execution
Experience leading the evolution of an online product development lifecycle over multiple site releases
Possess exceptional understanding of the best practices for site usability and user interface design
Understand the importance of introducing relevant site features that support a CRM approach to customer acquisition
Must be conversant in the latest technical standards and best practices in interactive product design and development
Present a successful track record partnering with his/her organization’s information technology organization in the development and launch of websites and website features/functionality
An extraordinary team player that thrives in a fast-paced, high-growth, entrepreneurial environment where quality and speed of decision making and execution are critical
7 - 10 years of experience in eCommerce and/or Product Management preferably with consumer-facing, ecommerce site(s), name brand travel or retail with emphasis on strategy, digital marketing and user experience
The right mix of experience in Marketing, Technology and/or Product Development is a plus
Excellent written and verbal communication skills with experience in presenting to senior management
Equally effective and influential communicator in formal and informal settings with senior executives, peers, and potential business partners
Positive attitude, team player with professional demeanor
Interactive product development experience that has materially contributed to growing online revenue within the context of a consumer oriented ecommerce business

Manager, Digital Marketing Resume Examples & Samples

Digital Media/Marketing including an emphasis on digital media planning and buying
Entertainment Marketing preferred but not required
Manage multiple projects, set priorities, and meet deadlines in a very fast-paced ever changing environment

Senior Manager, Digital Marketing Analytics Resume Examples & Samples

Lead analysis and reporting across products and regions
Identify traffic trends for improving site conversion, drive insight from data to make suggestions concerning both the site experience and business performance (including mobile and web applications)
Define corporate wide digital KPIs and metrics
Architect SunPower’s digital analytics platform, including identifying and implementing key tools and technology
Coordinating tags, tracking parameter implementations, work with marketing team to oversee the analytics implementation of new campaigns and web properties
Produce weekly and monthly analyses of site performance, oversee the production and distribution of regular, standard reports including report automation and the integration between web analytics data and other data sources, including metrics on social media, mobile apps, ad performance and video content
Define and create web analytics reports to identify improvements of website structure, content and call-to-actions that increase lead generation
Create business unit-specific dashboards to drive business decisions based on KPI's
Manage, prioritize, and respond to ad-hoc requests for product performance analysis from internal stakeholders and product teams
Ensure the quality of data through regular data reviews and QA of new site content, perform data consolidation and validation
Work with web and digital product teams and other internal stakeholders to devise and conduct a/b and other test plans, analyze results and suggest opportunities for improvement
Work closely with testing & optimization content team to analyze test performance across different websites
Support marketing forecasting by providing macro level trends and patterns
Analyze competitor and customer insight and trends to synthesize results into clear, actionable initiatives
Constantly drive innovation and enthusiastically researches the analytics discipline, reading, networking, researching in order to stay at the top of their game and stays current on emerging web measurement tools, strategies and trends
Establish the long term analytics agenda for Sunpower that enables customer and business optimization across our digital platforms

Manager, Digital Marketing Latam Resume Examples & Samples

Support LATAM Marketing Director in shaping regional consumer digital marketing engagement strategy
Manage development and execution of integrated and cohesive "pull strategy" that reflects Brand DNA and is grounded in the digital/social/mobile space/PR influencers for LATAM
Partner with affiliates on the development & approval of the Email strategy
Manages Regional content calendar based on proposal from affiliates
Oversees Paid Media and Influences A&P allocations by vehicles & franchise to maximize impact and effectiveness
Based on Global Programs collaborate closely with local teams on locally relevant execution of Global assets and messaging for all social/digital/mobile projects to ensure content, editorial and right brand voice
Orchestrate frequent updates to the overall digital content (i.e. blogs, stories, podcast, Facebook and/or Twitter)
Measure and analyze overall campaign performance and provide insights and key learnings across departments
Track specific milestones, including related email, social and advertising conversion rates, and other key measures that relate to the campaign including any ROI against project goals
Interface with media and agency outlets to add/explore capabilities and special needs as needed for key projects. Follow up on local executions of online advertising, including banners, and campaign optimization
Support, supervise and approved in partnership with Global any local development of assets or locally relevant initiatives
Bachelor's Degree (BS/BA in business, marketing or related field)
5+ years’ experience in Digital Marketing, working in online media and/or e-Commerce environments with a focus on digital marketing development (experience with social media a plus)
Strong working knowledge of display advertising, email marketing and affiliate marketing programs
Ability to analyze data and deduce implications for media, website and social engagement strategies
Ability to build and maintain good rapport with external vendors and handle situations with confidence, tact, and resourcefulness
Self-starter and highly motivated; capable of working independently, yet collaboratively, within a fast-paced environment

Senior Assistant Manager, Digital Marketing Resume Examples & Samples

University graduated
At least 5 years in digital marketing
Good communication skill & interpersonal Skill
Presentation skill
Hard working and Team work
Have good Microsoft office: Word, Excel, Power Point

Manager, Digital Marketing Analytics Resume Examples & Samples

3+ years of related customer analytics experience required
Bachelor's Degree required. Marketing focus preferred
2+ years of management experience preferred or an interest in progression towards a Management role
Extensive experience with CRM and Marketing Automation platforms required
Specific experience with Salesforce.com and Pardot reporting tools preferred
Experience with Adobe Analytics and Google Analytics
3+ years of relevant digital communications experience. Experience with web content messaging, SEO/SEM, email marketing, web/campaign analytics, eCRM segmentation/execution
Advanced skills in the area of statistical analysis and data modeling
Strategic thinker with the ability to translate objectives into strategies and strategies into solutions
Effective problem solving and decision making abilities
Leadership experience specifically managing analytic marketing teams preferred

Manager, Digital Marketing Resume Examples & Samples

Effectively manage the official Facebook page and Websites of Manulife Cambodia to reach the target audience
Build an effective digital marketing plan for Manulife Cambodia
Produce engaging contents for the digital channels with frequent monitoring and analysis
Ensure timely updates on the digital channels about events that are necessary for the public audience
Tracks, monitors, and reports on trends of digital channels available in Cambodia
Analyzes campaigns and data and makes recommendations for future social media and online campaigns
Work with regional office to ensure digital consistency following the regional guideline
Bachelor’s Degree in marketing or related field
Strong understanding of social media and digital analytics (Facebook, Website, Youtube, Twitter, etc.)
Fluent in English (Speaking, Listening and Writing)
Microsoft Office (Word, Excel, Powerpoint)
Additional knowledge on design and photography is a plus

Senior Manager, Digital Marketing Analytics Resume Examples & Samples

Responsible for project delivery and management
Responsible for people Management staffing, (up to SA levels) performance management, and development /coaching of team members
Responsible for overall motivation and morale of the group
Responsible for customer Satisfaction, resource utilization, project profitability and quality and Process management
Provides direction for a project team in all the project phases
Closely monitors of critical aspects of project critical paths
Practical knowledge of technology, products and domain areas
Project Management and estimation skills
People Management skills
Good understanding of the domain to suggest alternatives to customers
Good understanding of quality and Process frameworks
Risk analysis and mitigation skills
8+ years experience in a business-facing marketing analytics role
Advertising Platforms: Google DoubleClick, Google AdWords Facebook Atlas, Twitter, YouTube, AOL, etc
DMPs: Adobe Campaign Manager, Krux, BlueKai, etc
Web Tools: Adobe Site Catalyst, Google Analytics, etc
Proficiency Legends

Senior Manager, Digital Marketing Resume Examples & Samples

Collaborate with local, regional and global management to identify the most significant opportunities to leverage digital marketing for financial impact
Lead and collaborate with regional teams and agencies to translate the strategic business plans into optimal digital, web, social, CRM, and mobile marketing initiatives and solutions
Guide all digital media planning, including paid and SEO, as well as integration with traditional media plans
Manage digital marketing program design, launch and in-market execution, including KPI development and analytics tracking and reporting
Analyze plans and performance metrics to continuously optimize ROI, acquisition, and other business goals
Drive digital innovation and evolution by leveraging target audience insights, industry trends, and competitive intelligence
Design, develop, and execute CRM strategies, as well as manage the CRM technology infrastructure
Conduct analysis of site traffic for optimal content development and site usability; monitor performance through tracking, reporting and analytical tools including URL tracking and response measures
Serve as the principal leader for Mylan EMEA’s external digital agency relationships
Guide and collaborate with all internal departments and functions as required to advance digital initiatives
Direct proven experience in designing, executing and optimizing digital, consumer and B2B marketing programs
Direct proven experience with marketing analytics, analysis and application of metrics against business goals
Broad and deep understanding of digital marketing and media ideally in the pharmaceutical industry
Excellent understanding of business and brand management, as relates to fast-paced consumer and pharma brands
Knowledge of digital, social, mobile industry best practices including key vendors, services providers and agencies
Ability to work effectively in a cross-collaboration environment and bring ideas together for a better solution
Strong results oriented team player

Manager, Digital Marketing Resume Examples & Samples

Subject-matter expertise/passion and intimate familiarity with CRM, websites, banner advertising, SEO/SEM, media planning, social media
Strategic input & flawless execution of tactics on time and budget
Quick learning curve to create innovative, customer-centric business solutions by applying understanding of the latest trends in digital communication channels to the Digital Marketing team
Robust analytical thinking: identify, track and measure KPI’s for strategy/campaign
Collaboration with internal and external partners (email, RM/database, digital agencies) to effectively measure campaigns
Active participation in brand planning sessions to ensure RM is embedded within the strategic framework
Passion for our customers for whom we serve to build customer-centric, value-driven solutions
Critical thinking for site/campaign optimization. Measurement and analysis of multichannel and integrated marketing campaigns
Understanding of multi-channel communication trends with an expertise in database and digital marketing
Confident, self-starter and leader who can multi-task
Possess appreciation for product/customer lifecycle and varying RM needs
Comprehensive understanding of legal and regulatory issues impacting product marketing in pharmaceutical marketing
Understanding of pharmaceutical business model
Fluency in Microsoft office

Manager, Digital Marketing Projects Resume Examples & Samples

Documents all aspects of project development through the use of project extranets, meeting notes, change request forms, and other documentation
Understands and follows the established project development and change management process and contributes to this process
Create and manage a project plans and is responsible for seeing through task execution
Provide weekly status reports, project tracking updates and overall assessments to Director of Project Management and team
Works with the Director of Operations to manage resources for the project, including utilization of team resources, forecasting and budget management
Keep the project team informed on specific and overall progress
Manages scope, including identifying issues and working with the resources and client on resolution plans

Manager, Digital Marketing, Email & Mobile Resume Examples & Samples

Responsible for driving traffic and sales to stores and driving ecommerce traffic, revenue & profitability
Responsible for establishing channel budgets and leveraging analytics to drive ROAS and ROI
Will own and manage the relationship with core platform vendors, agency partners and external partners
Will serve as the key contact between IT (Platform owner) and Digital Marketing (Business owner) and drive and evolve the platform evolution to meet company goals & expectations
Development of initial and ongoing digital advertising strategy in partnership with leadership team based on company strategic pillars and goals (branding, engagement, sales, acquisition, etc.) using email and mobile channels
Design and ongoing optimization of marketing campaigns/programs leveraging digital
Apply a customer marketing approach (CRM), including one-to-one personalization and segmentation to marketing strategy
Lead discovery efforts for potential new mobile channels including SMS/MMS/text and/or mobile applications or solutions
Reporting and insights for all digital advertising, including weekly/monthly dashboards
Develop and implement a “Test & Learn” approach for expanding paid programs in a profitable manner
Coach and mentor team members to help them grow professionally
Bachelor’s degree in Marketing, Business Administration or related field; MBA preferred
5-7 years of experience managing large digital marketing programs, email and or mobile platforms including financial responsibility
Strong knowledge of digital marketing, including emerging trends and capabilities
Experience and skill in leading teams and vendor partners (both directly and indirectly)
Expert knowledge of email channel (platforms, execution, triggered, segmentation.)
Highly analytical with proven ability to think strategically
Highly motivated with the ability to function independently and solve problems creatively and quickly
Excellent written, verbal communications and presentation skills, including executive level experience
Ability to build and maintain solid working relationships with business partners and other team members

Senior Manager, Digital Marketing Resume Examples & Samples

· University degree preferably in IT and marketing
· Experience of successful delivery across digital platforms: digital content projects, web builds, mobile apps, lead generation campaign
· Experience of complex multi-stakeholder projects
· Successfully managing an organization's overall digital presence across multiple platforms and for a variety of audiences
· A proven track record of managing both internal and external project teams
· Ability to work under own initiative, with colleagues across an organization and with third-parties
· Good working knowledge of web analytics tools, HTML, CSS and XML
· Proven track record in web/digital environment and exceptional senior level digital project management
· A strong understanding of the many facets of the digital landscape including technical, UX, publishing, platforms, devices, broadcast and rights
· An excellent understanding of social media and how it integrates with other digital communications
· The ability to evaluate arising technologies and digital disciplines for their relevance to the organization
· Strong budget management
· Strong business acumen and result oriented
· Strong strategic and analytical skills
· Strong communication skills
· Impeccable communication skills, with the ability to communicate complex technical matters in a clear in concise manner for other non-technical stakeholders and colleagues
· Ability to be adaptable and flexible to manage multiple projects in a fast-paced, deadline-driven environment
· Ability to work flexibly, calmly and efficiently under pressure

Manager Digital Marketing PB Resume Examples & Samples

Manage large digital budget and associated revenue (P/L Responsibility)
Manage the planning and development of marketing programs, including paid search, email, natural search, display, paid social, affiliates and partnerships
Collaborate on strategy and annual business plan development with broader eCommerce, CRM, Finance, and merchandising/brand teams
Identify and implement Pottery Barn and/or cross brand promotions maximizing each channel's strengths
Present analysis and recommendations to senior management, for example, weekly sales results, investment strategy, content strategy, and life stage programs
Develop annual budget for sales and cost and 3 year plans
Reforecast emarketing spend and sales on a weekly and monthly basis; Responsible for month end close summarization of expenses, accruals required to Brand Finance team
Drive personalization and use of custom audience in digital marketing channels and work with cross functional teams to ensure consistency in email, on the web site, etc
Conduct measurement and analysis on the effectiveness and efficiency of digital programs including attribution measurement; responsible for maximizing impact to drive both ecommerce/DTC and retail revenue and new/retained/reactivated customers
Support and drive strategies for cross-channel marketing programs, loyalty, cross brand promotions, and special projects
Analyze competitive marketplace and follow online advertising innovation
Maximize internal and external partner capabilities for the Pottery Barn brand
Apply insights to the evaluation of new opportunities
Ongoing management of projects, trouble-shooting across business issues
4 - 6 years in Online Marketing, Retail, Database Marketing, or Online Media Planning
Proven track record in managing budgets and business planning
Must be skilled in Microsoft Excel
Must have strong communication and presentation skills and ability to summarize to senior leaders
Experience with a web analytics system preferred

Manager, Digital Marketing Resume Examples & Samples

Lead the strategy, execution, optimization and measurement for email and SYW communications throughout the Member’s lifecycle
Build customer-focused, dynamic email programs with an emphasis on delivering relevant, high-performing communications optimizing for engagement and conversion
Supervise end-to-end execution of campaigns including quality assurance; manage relationships with support organizations as it pertains to campaign quality and execution
Adopt evolving technologies, automation and innovation to support a robust email program
Manage cross-functinoal relationships with support teams to ensure we are operating at an optimal state
Assist in building complex channel plans focusing on critical email leading indicators (open, click, unsubscribe) and lagging indicators (conversion, AOV and revenue per email)
Monitor Shop Your Way performance, strategy, and placements
Drive continous performance optimization of all running promotional, triggered, and automated programs across channels
Establish processes to ensure we are driving profitable campaigns while effectively and accurately tracking the results from every test ran (I.E. Develop a Playbook)
Assist in managing the prioritization and promotional calendar for Marketplace
Streamline planning processes with SYW Rewards Team and Digital Marketing
Help define key success metrics/benchmarking: leading/lagging performance idicators, forecasting, reporting and analysis functions for team members
Aid in representation of email campaign strategy and business performance for executive briefings
Be the in-house expert on email best practices and stay on top of relevant trends

Brand Manager Digital Marketing Resume Examples & Samples

Work on the defined strategy across owned, paid and organic channels
Establish strong tracking across all customer interactions
Implement and refine the attribution model (working knowledge of Appsflyer tool and Qlikview is desired)
Support in driving the consumer journey funnel from impressions to final conversion
Setup systems to analyze weekly and monthly campaign performance
Support in recommending and executing optimizations on target lists, creative, offers, etc
Drive continuous improvements in messaging and channel placement to increase response rates
Set targets, goals and measure customer acquisition performance through various digital channels
Support Driving engagement led campaigns to boost awareness / consideration scores at an overall brand level (with focus on social channels)
Support in Managing and Leveraging DBS brand for online medium
Help in Developing new initiatives with business team for DBS India in the digital arena
Brand custodian for DBS India in the online world

Senior Manager Digital Marketing, Originals Resume Examples & Samples

Co-lead the development, maintenance and ongoing evolution of adidas’ overall Social strategy in the US, analyzing results on an ongoing basis, establishing best practices and overseeing the implementation across Brand Marketing (category teams), adidas Retail and adidas eCommerce
Co-liaison with Social media partners in the US, i.e. Facebook, Twitter, Google+, YouTube, etc
Act as a digital and mobile Media resource within the Brand Marketing and adidas Retail teams, helping evaluate media briefs, plans and post-campaign analytics to identify and drive best practices across the department
Passion for sports
Strong collaborator with an ability to partner and influence
Strong project management and planning skills

Senior Manager, Digital Marketing Resume Examples & Samples

Work with artists, managers, marketing and key label executives in order to develop compelling and powerful online marketing strategies for hip-hop / urban artists on Atlantic and the label’s associated labels
Assist in brainstorming and implementing exciting new online content (exclusive audio and video content, contests) optimized for each distribution network/channel
Assist in the creation of artist editorial calendars and publishing schedules
Broad knowledge of hip-hop / urban music scene and lifestyle
Understanding of interactive technologies and communication tools including email marketing, SEO/SEM, social networks, content marketing
Understanding of digital ad buys, including social, retargeting, search and beyond
Working knowledge of popular photo and video applications including Photoshop/ImageReady/Final Cut/iMovie
Experience with digital marketing analytics tools
Excellent inter-personal skills

Manager, Digital Marketing Resume Examples & Samples

Provide leadership and oversight for multi-channel campaigns and digital projects targeting customers, prospects and intermediaries
Develop digital marketing campaigns and tactics
Document and socialize tactic recommendations with Marketing team and other interested parties
Analysis of metrics and data related to digital marketing initiatives and development of recommendations to improve results
Coordinate/lead development and delivery of digital assets for publishing
Assume an ownership mentality and Ensure digital properties have appropriate, accurate, compliant content
Submit material, as needed, through the Marketing Review (Compliance) process
Keep current on industry best practices and integrate those best practices into the Individual Life Insurance marketing mix
4+ years of relative experience in a digital strategy role either in house or with an agency
Bachelors degree or equivalent work experience required
Strong understanding of user interface designs and concepts
Strong understanding of the nuances between B2B and B2C
Strong understanding of SEO and SEM strategies, marketing automation concepts, social platforms, content management
Experience in working for or with financial services companies or other heavily regulated industries
Demonstrated ability to manage multiple projects simultaneously, work under tight deadlines and to seek results which are achievable
Self-directed, particularly detail-oriented problem solver with a big picture orientation
Strong process and project management expertise

Manager Digital Marketing Resume Examples & Samples

Collaborate in the development of a digital strategy for Digitals Sports based on key communication objectives and relevant to the brands target audience
Manage the development, production and execution of effective and integrated digital campaigns for Digital Sports products and services in close alignment with key categories and key markets
Drive incremental sales and user acquisition through the development and execution of highly targeted direct to consumer digital messaging strategies including: Newsletters, push notification, in-app / location based messaging and targeted digital media placement. You will integrate the science of behavior change into your communications to trigger the right messages at the right time with the goal of making this a highly customized and differentiated part of our offering
Manage the development of digital tools for new distribution channels (e.g. consumer electronics)
Deep-rooted understanding of an ever-changing digital landscape
Experience with digital production process and technical nature of developing digital marketing initiatives (publishing, translations etc.)
Experience to drive digital executions and experiences across multiple platforms (including mobile)
In-depth knowledge and natural interest in digital experiences and platforms to build communities and drive user engagement
An ability to execute digital campaigns in a cooperate environment (articulate which elements of digital executions are suitable for different channels / campaigns, how they deliver results and inform creative)

Associate Manager, Digital Marketing Resume Examples & Samples

Minimum of 1-2 years of digital marketing experience in publishing, advertising, and/or retail organization with an understanding in driving engagement and consumer revenue
A digital marketer with an ability to work with editorial and digital product teams to develop brand relevant marketing initiatives
An innate desire to seek out, understand and evaluate emerging technologies and then provide perspective for adoption where appropriate
Analytically and data driven with a keen creative sensibility
Understanding of social media and digital marketing best practices. Seeks to stay abreast of digital marketing activities of other organizations and develop actionable insights
Strong ability to assess priorities and multi-task
Adapt to fast-paced environment and take direction from multiple people
Ability to quickly learn and navigate several internal processes, procedures and content management systems
Strong communication and problem-solving skills
Effective time management skills
Basic HTML skills and knowledge
Have or develop a strong working knowledge of analytic tools such as Google Analytics, Omniture, Adobe Audience Manager, Parse.ly, and similar tools
Experience in MS office & Adobe products (MS Excel, MS Word, MS PowerPoint, Photoshop)

Senior Manager Digital Marketing Resume Examples & Samples

Increase revenue and efficiency of Comparison Shopping Engine, Affiliate, and Retargeting Channels
Manage and continue to improve online and store product data feeds while working with our data feed management agency
Develop multi-year growth strategy for each channel. Responsible for building the team, processes and technical infrastructure to execute your vision
Manage budgets, forecasts, and promotional calendar for directly owned channels
Manage one direct report and 11 full-time agency resources
Evaluate and recommend new tools that help optimize results and improve channel efficiencies
Develop internal reporting systems that allow divisions to easily understand ROAS of each channel
Ability to write business and functional requirements for software engineers and DBAs
Synthesize insights from business and channel specific KPIs to inform growth and optimization strategy and tactics

Assistant Manager Digital Marketing Resume Examples & Samples

Support leading the overall digital strategy within the business unit, including which tools, activities and execution will deliver the best return
Assist monitoring that the strategy and initiatives are flawlessly executed
Help coordinating agencies on the creation and development of digital campaigns and initiatives
Support research and coordination of external resources and partners to service the global strategy
Assist processing and suggesting priorities in order to get the best return from the allocated budget
Link digital analytics to monitor success of digital campaigns and shape future strategies
Distribute documentation of project information with internal and external groups
Interpersonal/communication skills and level of strategic thinking
Some experience in marketing digital campaign development and execution
Understanding of an ever-changing marketing landscape and exposure to project management
Some experience with digital production process and technical nature of developing digital marketing initiatives
Ability to collaborate and manage platforms and tools used by multiple functions as well as ability to support internal and external cross-functional groups: product marketing, communications, social, digital
Some knowledge of
1+ years’ industry and / or relevant work experience

Manager, Digital Marketing Operations Resume Examples & Samples

Monitor vendor service level agreements and ensure best practices are implemented
Schedule/conduct weekly email operations update meetings and schedule quarterly business reviews with key vendors
Conduct root cause analysis when issues arise
Ensure security policies and practices are met at each vendor
Report on health of email deliverability and compile weekly channel reporting for management
Manage multiple vendors, including weekly meetings and partnering with marketing stakeholders
Manage email preference center projects, partnering with technology partner, Possible Now, including
Bachelor's degree (or above) and/or equivalent combination of education and experience preferred
4+ years in B2C or B2B digital marketing with a focus in email production/channel management
Agency/email service provider experience preferred
Experience working in email delivery platforms (such as Cheetahmail, Salesforce and Oracle)
Experience using digital project management tools (such as Basecamp, Jira, Rally, etc.)
Ability to understand and efficiently query enterprise-level databases (beginner to intermediate proficiency)
Experience working closely with Legal/Security/Compliance teams is strongly preferred
Experience working in a matrixed organization with a commitment to serve all "internal customers."
Experience developing multi-channel digital marketing plans
Experience developing formal business/functional requirements documentation
Experience developing and tracking/monitoring KPIs and analyzing results
Excellent interpersonal communication skills and able to communicate complex concepts to a variety of audiences -- from developers and database admins, to marketing managers and executives
Strong, proven organizational and time management skills. Detail-oriented. Must be able to manage multiple projects, timelines, budgets and campaign objectives at once
Must be able to work independently and in a team environment; successful track record managing complex, large-scale web projects with multiple stakeholders
Ability to think creatively and innovatively, while creating actionable insights
Able to switch effortlessly from strategic planning and consultation to detailed execution
Good public speaking and presentation skills
Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment
Strong understanding of email deliverability (including SPF, DKIM, DMARC)
Working knowledge or understanding of SQL

Senior Manager, Digital Marketing Resume Examples & Samples

Manage STARZ Original programming digital marketing initiatives, which include social media, digital experiences, SEM, email marketing, YouTube, and paid media campaigns
Oversee multiple social channels (ie: Facebook, Twitter, Instagram, Tumblr) for a given STARZ original series, from the development of a cohesive social strategy to the execution of a detailed editorial content calendar
Perform social media community management duties when necessary, including copywriting, posting, live tweeting, replying to fans, etc
Partner with the marketing and publicity teams on strategy and creative to ensure optimization of all programs with a focus on driving viewership, engagement and ultimately subscriptions
Collaborate with digital agencies to ideate and create compelling, innovative digital experiences and custom content that drive engagement and awareness (i.e. - microsites, apps, games, etc)
Maintain robust knowledge of digital media and technology marketplaces, research and report competitive findings, and be an ambassador for digital within the business
Liaison to internal and external teams to analyze digital metrics and trends to improve and/or add functionality, drive higher engagement and longer time spent on site/page, and increase conversions in an effort to improve program performance
Optimize ways to extend the digital campaigns in support of STARZ Originals to affiliate partners extending reach of the digital efforts

Senior Manager, Digital Marketing Resume Examples & Samples

As a member of the Brand Management and Marketing Team, this role supports the Critical Care business unit by developing and implementing all global digital marketing tactics and campaigns
Develop, manage and drive an integrated and impactful digital marketing programs to support key CC strategic initiatives, product launches and market development efforts
Continue to source, develop and integrate key technologies across the customer continuum to build a robust marketing automation platform
Establish and track metrics to ensure tactic and program effectiveness and ROI
Develop and implement robust email marketing (drip and nurture) campaigns
Work with global team and IT to create web “destinations” and ensure Critical Care web presence (microsite, website, landing pages) are compelling and current, and aligned with key initiatives
Consistently explore and present new and impactful digital marketing tactics and methods for expanding reach and engagement with customers (such as (social media, email marketing, app development, CRM)
Develop a vision for digital strategy leveraging the digital marketing infrastructure (Marketo, SFDC, adobe connect, cvent,etc) create and cultivate leads, and measure impact of digital tactics and marketing campaigns/sales programs
Lead projects tied to the creation of new digital assets, including defining requirements, gathering key stakeholder feedback, managing vendor relationship, navigating internal IT process, developing training, and executing roll-out
Support congress communication execution
Manage apps for CC business marketing, including content updates, redesigns and bug fixes, sales team support and training; collaborate with downstream marketing teams to design and execute digital campaigns/communications
Define key performance indicators for all digital efforts, track, and report out on successes and learning
Support domestic and OUS IPR marketing requests
Collaborate across multiple functions, including product management, clinical affairs, legal and regulatory, to ensure timely and accurate completion of projects
Oversee consistent execution of Edwards' corporate brand marketing guidelines and TM requirements
Bachelor's degree in Marketing, Communications, Journalism, or a related field is required. Master’s preferred
A minimum of 7 years of digital marketing, related communications, and marketing experience
Demonstrated proficiency in marketo, SFDC, adobe connect, qualtrics, CVENT, html, SEO/SEM, PowerPoint and Excel preferred
Must have experience working in or with a mid to large size global corporate organization
Experience working with medical technology, healthcare or biotech businesses/products is plus
Excellence in the lifecycle of written communications and project management
Ability to demonstrate accountability for results and sound business judgment/decision-making
Ability to build productive relationships and work cooperatively with internal and external business partners across a variety of functions and geographies in order to deliver on commitments
Ability to work in a dynamic, fast-paced environment, be hands-on in project management and execution and simultaneously manage multiple deadlines
Ability to proactively escalate issues to appropriate levels of management in the organization
Solid presentation and speaking skills
Attention to detail and strong project management
Up to 10% travel

Manager, Digital Marketing Campaign Resume Examples & Samples

Responsible for creative development and execution of direct marketing initiatives using the Eloqua platform to increase customer engagement and retention through the development of integrated multi-channel communications including direct mail, email, on-site display and jump pages
Define objectives, write creative briefs required to create all marketing deliverables
Continuous optimization of campaigns though testing and segmentation
Bachelor’s degree, preferably in Marketing, Business or a quantitative field preferred
4+ years of marketing experience, including email program management, campaign management, or operations
Hands-on experience using Marketing Automation platforms (e.g. Eloqua, Responsys, Marketo, Pardot). Eloqua experience is strongly preferred
Excellent interpersonal, communication, teamwork, presentation skills. Listens effectively and asks relevant questions to gain understanding and insight
Ability to work across functional teams and all levels of the organization
Comfortable and effective working in a fast paced, highly collaborative environment, juggling multiple projects and competing priorities while adhering to aggressive deadlines
Strong written and oral communication skills while in presence of executive leadership; expert in MS Office Suite (e.g., Word, PowerPoint, Excel)

Senior Manager, Digital Marketing Resume Examples & Samples

Strategic thinking and flawless execution of strategies on time and budget
Management and delivery of timely reporting (ad hoc and predefined)
Collaboration with internal and external partners to effectively develop, deliver and measure campaigns and initiatives
Participation in brand planning sessions to ensure RM is embedded within the strategic framework
Passion for health care professionals for who we serve to build customer-centric, value-driven solutions
Quick learning curve to create innovative, customer-centric business solutions by applying deep understanding of the latest trends in digital communication channels and integrated marketing trends to a strategic framework
5-7 years marketing, product/brand management, consulting or other equivalent business experience
At least 1-2 years experience within healthcare marketing
Digital experience required
Strong and broad analytical skillset and critical thinking for site/campaign optimization. Measurement and analysis of multichannel and integrated marketing campaigns
Ability to translate insights into strategy and creative platform and then pull through tactics
Excellent verbal, written, and presentation communication skills

Manager Digital Marketing Platforms Resume Examples & Samples

Working knowledge of front-end web development technologies and principles
Software development experience or management of software development activities
Prior management experience including staff coaching, development planning, training, mentoring, and performance assessments
Vendor management experience including contract negotiations and product evaluations
Five years software application experience
Three years system development experience
Three years coding experience
Strong interpersonal skills; ability to exercise influence over a range disciplines and personalities; can manage a discussion and mitigate competing viewpoints
Hands-on experience with Web and Native Application Analytics implementations and frameworks
Hands-on experience with Tag Management Systems
Three years’ development experience with JavaScript
Three years’ experience project managing front-end web development, JavaScript development, native application development, or similar
Three years digital analytics experience, performing analysis of digital data sets, aggregating results and insights, and/or developing hypotheses for A/B testing
Bachelor’s degree or higher, preferably in a quantitative discipline like Computer Science, Economics, Statistics, Mathematics, Finance, Engineering, or other math-based science

Incident & Problem Manager, Digital Marketing Resume Examples & Samples

Manage the incident and problem management process for iSelling; communicate with customers, service providers and system managers
Ensure incident management KPIs, e.g. resolution time, in the service level agreements with line of business are fulfilled and ensure timely resolution of incidents and problems
Monitor progress of incidents, problems and know errors
Complete management information and reporting on a regular basis; create, analyse and distribute incident and problem management reports
Plan and prioritize deliverables; understand impact and criticality of the deliverable; be able to manage multiple priorities and work under pressure
Monitor the effectiveness of the incident and problem management process and make recommendations for improvements
Specialise in technical and functional system set-up to support business stakeholders, System Management and Change Manager such as administration tasks and support in testing activities
Strong knowledge of ITIL framework (ITIL certified)
Good understanding of Web Content Management Systems (preferably AEM)
Strong experience with service management platforms such as BMC Remedy and Jira
Solid experience in business stakeholder /vendor management
As a person you are goal oriented, you work proactive, behave responsible as well as constructive and you have strong ability for decision making
You possess a high degree of flexibility and good interpersonal skills
You are comfortable using your fluent written and spoken English on a daily basis in the collaboration and communication with external parties such as customers, vendors and consultants
Finally, experience from working with the EU region, and being familiar with their customs and traditions is a plus
Ownership to drive the process independently, good at presentation skills

Manager, Digital Marketing, Estee Lauder Resume Examples & Samples

Candidate should have 5+ years of experience
Considers him/herself an 'early adopter' of digital trends, and has a passion for digital media and devices
Keen understanding of digital marketing arena with ability to interface with International markets to facilitate program rollouts
Excellent data analytical skills with ability to evaluate marketing programs
Innovative-Willingness to experiment with new concepts and approaches. Comes up with creative solutions to difficult problems
Needs to thrive in a fast paced environment, oversee multiple projects, and work well with cross functional teams
Agency or Brand Marketing Experience preferred with experience in digital marketing
Strong communication –Clearly communicates expectations. Can relate to a range of people spanning business to creative to technical discipline
College Degree Required

Manager, Digital Marketing, Bumble & Bumble Resume Examples & Samples

BA or 4-year college degree required
5+ years’ relevant experience in general communications with at least 2 of those in online communications, at a media organization or digital/print outlet
Expert in content development, channel optimization, brand consistency
Experienced with visual storytelling
Experienced with social media and content integration
Collaborative working style, with ability to work independently, as well as with team members at all levels of the Company
Excellent writing and editing skills, with a passion for and proven history of successful brand storytelling across media
Must be organized, detail-oriented and able to prioritize multiple projects
Editorial or commercial successes with measurable results
Active engagement in online and social media
Branding/beauty/fashion/entertainment experience desirable
Self-motivated; able to own projects and execute in a timely manner
Familiarity with analytics and meaningful measurement
Excellent time management, analytical, decision-making and organizational skills
Strong project management skills and ability to create and execute plans
Proficient with Microsoft Word and Excel
Familiarity with Microsoft PowerPoint and Outlook

Manager, Digital Marketing Resume Examples & Samples

Subject-matter expertise/passion and intimate familiarity with multiple forms and application of datasets/RM advocate
Ability to effectively communicate sound strategy/recommendations to inspire all levels of the organization
Robust analytical thinking: identify, track and measure KPI’s for strategy/campaign. Create integrated dashboards and extract key insights for optimization
Flawless management of projects; from setting strategy/creative/brief through execution
Passion for consumers for who we serve to build customer-centric, value-driven solutions
Deep understanding of multi-channel communication trends with an expertise in database and digital marketing
Demonstrated comprehensive understanding of the dynamics driving the US health care environment
Compliance with Sepracor internal processes regarding legal, regulatory and financial policies and procedures

Senior Manager, Digital Marketing Solutions Resume Examples & Samples

Ability to thrive in a fast-paced digital advertising environment; and ability to make data-based decisions
Deep understanding of Digital Advertising and Marketing concepts/metrics and a passion for digital media
Knowledge of Programmatic and Demand Side Platforms (DSP)
Knowledge of display and video dynamic creative providers and third party service platforms
Track record of defining implementation plans and gaining buy-in for execution
Experienced in media/ tech advertising product innovation and management, and/or new product execution in the eCommerce, digital, and/or mobile space
Ability to define, articulate and carry out business requirements gathering process and ensure adherence to Marriott’s development process
Ability to interact effectively with creative and technical team members and partners to achieve optimal solutions
Ability to successfully manage, build relationships, and work through a team of 20+ cross-functional professionals (internally and externally)
Must have a flexible, personable attitude – the position requires constant information sharing across departments; professional relationships with all levels of personnel are necessary
Strong interpersonal, negotiation, and meeting facilitation skills required to lead team members, internal and external partners, vendors and meetings
Strong leadership, analytical, problem solving and influence skills to directly manage or manage through influence efforts that translate data into actionable insights and game-changing deliverables
Demonstrated knowledge of the digital and/or online travel competitive environment with proven experience translating market opportunities into quantifiable results
Demonstrated success in a matrix-managed environment and across multiple and diverse groups
Strong written and oral communication skills with strong presentation skills and demonstrated success. Ability to translate technical terms to laymen
Entrepreneurial attitude and willing to take calculated risks
Very detail oriented and organized
Critical thinker with excellent judgment and strong initiative
Desire to stay current on evolving industry trends
Travel and/or retail industry experience is a plus

Manager, Digital Marketing Resume Examples & Samples

Oversee measurement and analytics across owned digital properties and paid marketing campaigns to uncover insights to help optimize customer experience and acquisition performance
Assist Marketing with meeting ROI expectations by designing and implementing A/B testing across various digital properties, targeting and creative initiatives
Manage Company website’s tagging structure and web analytical reports to facilitate Company decisions on product proposition and sales conversion enhancement
Communicate regularly with media agencies on status, timeline, budget deliverables performance reporting and competitive intelligence analysis
Provide thought leadership and infuse best practices for user experience, content optimization, email marketing, and technology designed to increase our marketing effectiveness
Manage and maintain internal and external partnerships to support business initiatives, inclusive of vendor relationships at a strategic level across all digital properties
Develop Search Engine Marketing (SEM) and Search Engine Optimization (SEO) strategy and related activities to maximize Company’s brand awareness and sales opportunities in the digital space
Prepare business analysis and reports to monitor awareness and direct response campaign effectiveness
University graduate with at least 5 years’ digital marketing experience, preferably in interactive and mobile marketing
Proactive and resourceful with strong business acumen and analytical skills
Passionate in developing and embracing new knowledge of integrated digital marketing trend to support business growth
Creative, good organizational skills, mature and able to work on multi-tasks
Team player with strong interpersonal and negotiation skills
Forward thinking with creative problem solving skills and passion for innovations
Demonstrated ability to work in an ambiguous environment to help simplify and create structure
Fluency in current mobile and online web technologies, standards, and best practices – including web analytic tools (like Google Analytics), Adwords and web content management systems
Excellent knowledge and understanding of SEM/SEO, digital sales funnels, and conversion optimization

Senior Manager, Digital Marketing Resume Examples & Samples

Revenue growth at targeted operating companies resulting from digital marketing
Market share gain and brand preference increase
Digital marketing capability advancement at scale across Fortive
Assist operating companies in setting strategy for driving growth through digital
Coach and mentor operating company leaders and functional teams to understand online growth drivers, how to support growth plans through digital execution and maximize results
Be a digital marketing thought leader. Prepare Fortive operating companies for trends and changes in the digital marketing world. Gather and share internal and external best practices across the businesses
Create & deploy frameworks and tools to support advancement of digital marketing, including but not limited to analytics tools to enable optimization and daily progress towards digital execution
Determine metrics to track operating company performance online and work with operating companies to install the necessary infrastructure and capability to drive decision-making and results from data analysis
Identify, establish, and manage partnerships with external vendors as needed to execute strategies
50+% travel both domestically and internationally, at times
Bachelor’s degree and 3+ years of experience in digital marketing and development
Demonstrated ability to drive results through digital marketing, especially search engine optimization, paid search, user experience design across mobile and other devices
Experience setting, executing and optimizing digital marketing strategies and tactics, particularly across complicated and diverse businesses
Penchant for using analytics and data to guide decision making and improve results from digital activities
Technical savvy – not afraid of digging into technical details to execute responsibilities
Business acumen – ability to quickly understand Fortive operating company strategies
Ability to combine strategic thinking with execution
Leadership – influence and inspire executives and functional teams regardless of direct authority
Excellent communication—ability to be a teacher and mentor
Prefer experience with

Senior Manager, Digital Marketing Resume Examples & Samples

SEO/SEM/PPC strategy and execution via Agency Partner
Marketing Automation and related Inbound/Outbound Mass Communication
Marketing Database Architecture, Data Maintenance, Master Data Management, and Upkeep
Telemarketing/Inside Sales strategy and execution via internal and external teams
Lead Management via Channel Partners and the application of Salesforce.com CRM & PRM
Campaign Attribution and ROI Analysis for North America Demand Generation
Extensive Customer Survey via Quantitative and Qualitative Methods
Web CMS Marketing oversite and Web content creation for gilbarco.com/us and gasboy.com
4 year degree in Business or related is required, MBA preferred
5+ years of progressive experience with Demand Generation in a B2B manufacturing environment
Experience managing diverse cross-functional teams with a broad set of responsibilities

100

Manager, Digital Marketing & Multi Resume Examples & Samples

Passion for entertainment
Passion for the digital/social landscape
Experience creating digital/social content
Love of digital storytelling through content and social media
Proficient in Word, Excel and PowerPoint

101

Manager, Digital Marketing Resume Examples & Samples

Bachelor’s degree and 5-7 years’ experience with a focus in digital marketing and social media
Subject matter expert on digital platforms
Knowledge and previous experience managing and creating global strategies for Facebook, Instagram, Snapchat, YouTube
Ability to manage people indirectly and work closely with teams in a matrix environment
Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters

102

Manager, Digital Marketing Resume Examples & Samples

Develop and implement product/program launches in all channels (internal and external)
Implement strategies in the areas of Content Marketing, Digital Marketing, Social Media, SEM, Exhibits/Conferences, and Public Relations
Manage marketing and tradeshow budgets
Develop tracking standards and report on metrics and analytics
Strategic evaluation & planning for the business segments and product portfolio
Commercialization of new technologies and programs
Manage and develop marketing programs and materials such as, advertising, event support and promotions, both print and digital
Determine product requirements and provide input/direction to the product development process
Conduct ongoing customer service and VOC surveys
Develop messaging and copy for all marketing activities
Select and manage external agencies
Develop and manage internal communications and awareness
Develop tools and support programs for the sales team
Manage and mentor junior level employees
Four year college degree – Business Administration or Marketing preferred
Knowledge and understanding of healthcare market
4 years experience in Digital Marketing with track record of successful Social Media and SEM campaigns
Expertise in Google Analytics
Expertise and demonstrated success in Social Media, Content Marketing, and Google AdWords campaign strategy, development, and implementation
Demonstrated success in launching websites, specially responsive design
2+ years of experience managing a team of marketing professionals
Monthly travel required
Non revoked, valid passenger vehicle driver’s license

103

Manager / Senior Manager, Digital Marketing Resume Examples & Samples

Formulate and execute site optimization strategies, with the goal of increasing the number of Cards acquired, Cardmember spend and optimizing conversion
Provide thought leadership in information based, data driven, decision making process in support of planning, implementing, and monitoring business strategy for evolving Personalization
Work across teams to deliver data, modeling, and analytics enhancements to support the growth of Personalization efforts
Lead product, offer and message strategies across the Consumer Card portfolio
Manage AB and multivariate site optimization strategy across the consumer card portfolio
Provide leadership to junior members of the team
Act as SME in Digital Marketing for the Prospect site channel
Successfully manage and build cross-functional relationships across multiple teams
5+ years of digital marketing experience, including web analytics, UX/UI optimization, A/B and MVT test and learn, visitor segmentation and targeting, and creative development
Strong mix of analytical skills and strategic thinking with a demonstrated ability to drive results
Experience with leading various marketing stakeholders, IT and creative agencies to create the best in class online customer experience
Advanced knowledge of web analytics, testing and business intelligence tools to help drive optimization strategies (i.e. Adobe Analytics/Target, Maxymiser, DMPs)
Solid understanding of user experience and web design best practices dealing with customer engagement and acquisition
Solid technology project management and organizational skills including attention to detail, handling multiple priorities, and managing tight timelines
Experience managing a team is a plus

104

Assistant Manager, Digital Marketing Resume Examples & Samples

Consistently offer professional, friendly and engaging service
Develop and execute annual E-Marketing plan including
The Digital Marketing Manager should have 3 - 5 years of experience and have solid knowledge on Distribution
Computer literate in Microsoft Window applications and other relevant computer applications required
Strategic thinker and decision maker
Passionate about the digital world, driven and fast learner
Able to develop great quality content in English and Arabic when in charge of Middle East properties
Familiarity with Content Management systems
Comfortable working with photo-editing software; Photoshop for example
Experienced with Google Analytics or other web analytics tools and metrics
Past experience purchasing online display advertising and coordinating online campaigns
Knowledge of search engine optimization/marketing practices also an asset
University/College degree in a related discipline required
Excellent communication skills, both written and verbal required
Strong interpersonal and problem solving abilities
Highly responsible & reliable
Ability to focus attention on guest needs, remaining calm and courteous at all times

105

Assistant Manager, Digital Marketing Resume Examples & Samples

This person would be responsible for the day to day creative management of all the social platforms for our titles
He/She would develop the social strategy, tone and cadence for all platforms
Manage social creative agencies
Be on the forefront of new social platforms and initiatives
Bachelor’s degree or equivalent work experience in English, Journalism, Communications, or a related field
3-5+ years of experience as a respected contributor in multichannel content creation
Ability to simultaneously develop campaigns for multiple genres
Experience with creating fan engaging messaging and conversations for different target demographics
Fan and audience development experience
Skill at both long form and real time digital content creation and distribution strategies/tactics
Project management skills to maintain editorial schedules and deadlines throughout various ongoing campaigns
Familiarity with principles of marketing (and the ability to adapt them as dictated by data
Strong people skills; must be able to manage relationships across multiple business units, departments, and external vendors
A willingness to embrace change and to adapt strategies on the fly
Ability to continually learn the latest platforms, technology tools, and marketing solutions
Must be able to maintain project confidentiality
Passion for the entertainment industry
Flexibility to respond to off-hours business needs

106

Manager / Senior Manager, Digital Marketing Resume Examples & Samples

All marketing, testing, and optimization initiatives within email, online and digital media channels, including paid search and display ads
Develop a holistic, strategic marketing plan to foster Merchant Financing growth across the digital experience, optimizing for channel efficiencies as well as conversion
Monthly e-mail campaign strategy and end-to-end channel management including working with external agency partners to develop compelling creative and targeted messaging, creating robust test and learn plans, and optimizing key engagement metrics
Creating a proposal to launch e-mail triggers, including development of targeting criteria in close partnership with the Analytics team
Work directly with Digital Customer Experience (DCE) to develop transformational strategic opportunities to increase key performance metrics and to accelerate growth within the online channel. Channel responsibilities will involve end-to-end channel management including improving messaging and targeting, exploring new placements, and enhancing the customer journey
Driving both quantitative and qualitative strategic decision making, user experience and creative design
Online expertise required
Proven track record of developing effective creative marketing campaigns in the digital space
Results oriented – history of exceeding goals in a fast paced environment
Relationship management – ability to mobilize cross-functional teams and drive results in a fluid environment
Strong project management skills - ability to efficiently manage multiple initiatives simultaneously
Customer Focus – ability to understand and design communications tailored to customer needs
Knowledge of small business segment / financial services / merchant business preferred
Ability to work in a fast-paced, constantly evolving environment

107

Manager, Digital Marketing Resume Examples & Samples

Develop the digital marketing strategy across paid and owned digital channels, inclusive of establishing budget mix for SEM, social, blogs, online advertising, content syndication and the like for brand awareness and demand generation lead conversion and ultimately new business acquisition
Lead the social strategy inclusive of organic and paid activation to position McAfee and its leadership team as a thought leaders in the security industry
Lead a team comprised of Social Media Editors and Digital Marketing Managers who work with agency partners and/or internal resources to develop and execute campaigns. You will manage agency partners
Partner with the Digital Marketing Web team on SEO strategies to optimize organic search results and improve visitor engagement and re-targeting
Responsible for establishing KPIs and reporting cadence to monitor results. Develop content recommendations and action plans based on performance
Establish editorial calendar for McAfee's digital presence aligned to the corporate editorial calendar, including cadence for social posts, website updates, native advertising and the like to inform execution. Monitor adherence to plan to ensure digital properties are updated accordingly
Monitor and evaluate use of digital concepts and industry trends.8 Working with Marketing Operations, assess intent-based marketing data based on buyer's online journey to continually refine and refresh digital marketing approach. Implement testing methodologies with agency partners

108

Manager, Digital Marketing Resume Examples & Samples

Figure out key business outcomes that should be monitored/reported on regularly based on company vision, and ensure the analytics team is gathering the necessary data points to accurately assess progress
Consider, recommend, and operationalize optimization technologies and platforms
Report digital marketing results based on targeted business outcomes identified by leadership
Keep digital programs on target within an inevitably changing business environment
Actively explore web performance looking for unusual trends or anomalies and alert key partners
Understand the performance of marketing campaigns at both a national and local level by using channel metrics, site metrics and overall ordering behavior to drive strategic recommendations
See opportunities to shift marketing investment to better performing channels or test new emerging channels
Lead efforts to operationalize function-wide planning and measurement strategies and tools; developing scorecards, reports for senior management, and benchmark performance reviews
Collaborate with internal partners to define campaign and website important metrics and reporting requirements
Collaborate on the development and execution of a web analytics roadmap to improve current processes and capabilities and plan for future organizational needs
Support the planning, execution, and analysis of A/B and multivariate testing strategies

109

Manager, Digital Marketing Resume Examples & Samples

Collaborate with the global marketing team to create the strategy and roadmap for our brand’s digital presence
Serve as the company’s subject matter expert for SEO, PPC and CRM, as well as next generation digital marketing avenues
Manage all aspects of our Eloqua instance and its integration with Salesforce.com including lead scoring, email and landing page development, testing, database management, reporting & analytics, and optimization
Launch and optimize marketing campaigns for Lead Generation, Email, Social, Display and Paid Search using current marketing platforms
Conduct PPC/SEM performance tests including ad copy rotation, landing page experimentation, match type, etc. to identify campaign opportunities
Partner with Saleforce.com administrator to develop and improve work flows
Drive the implementation of initiatives outlined in the roadmap in digital channels
Partner with content writers and graphic designers to create, launch and optimize email templates, landing pages and display ads
Research, evaluate and recommend technology solutions relevant to digital strategy and roadmap and push forward innovative new thinking in the digital arena
Manage the optimization of company website to ensure best-in-class SEO, user experience, usability, and conversion rates
Perform analysis of all marketing campaigns, generate insights and recommend actionable optimizations
Use data, insights, and experience to assist in the development of breakthrough marketing ideas and programs, identify trends, track performance, improve conversion, and optimize spend
Assist with social media optimization and performance
Manage our digital agency relationship, aiding in the management and measurement of Avigilon’s SEO, PPC, and display advertising campaigns, prioritizing according to scope and business need
Minimum 5 years work experience in digital marketing
3-5 years of expert-level experience with Eloqua platform for a B2B technology company; global experience highly desired
Experience with Salesforce or similar CRM
Experience with web content management systems as well as HTML and CSS skills
Experience managing, SEM/PPC, marketing database, email and display advertising campaigns
B2B marketing experience, ideally in the technology industry
Competency in digital and business analytics tools and reporting (SEO, PPC)
Ability to communicate findings clearly to both technical and non-technical audiences
Strong analytical skills, data-driven thinking and motivation to constantly find new ways to improve
Knowledgeable on latest digital marketing trends, best practices and innovations to make confident strategy recommendations

110

Manager, Digital Marketing Resume Examples & Samples

4-6 years of equivalent digital project management experience
15% travel required
Proven success in managing high-profile digital projects that include both business and technology stakeholders and demonstrating detail-oriented success
Has participated in digital project management from either the agency or the client side
Experience working with WebSphere (or similar platforms), Confluence, and Product Information Management systems preferred
Experienced in building presentations, communicating status and presenting to business leaders
Demonstrated success in working in a matrix environment
Demonstrates an understanding of differences between countries and cultures

111

Assoc Manager Digital Marketing Resume Examples & Samples

Deliver digital and eRetail training to the local organization across all business functions
Drive thought leadership by sharing actionable insights from various sources, including materials deployed by the regional eRetail team
Support other digital activation activities and test & learn projects in the local market as needed

112

Associate Manager Digital Marketing Resume Examples & Samples

Digital Conversion media campaigns
Planning: coordinate digital conversion briefing and response-to-brief process between local Carat and local BMs (budget owners). Work closely with Regional Digital Conversion lead to ensure best practices and latest learnings are consistently applied to maximise ROI
Execution: execute and optimise digital conversion campaigns working with agencies (Google display network, Facebook, Instagram, Hooklogic…) or directly with retailers (Google PPC/Shopping)
Analysis: collate results and learnings from campaigns, sharing across the market and with the regional team
ERetail shopper marketing
Product set-up: be the local single point of contact for the regional eRetail team to ensure all relevant items for the market are available in open stocks for eRetailers, collate assets/copies requests and coordinate briefing of eMerchandising agency with sales teams
ERetail activation plans: working closely with both Brand Activation & Sales Teams, develop & execute plans to drive POS with each of the key eRetailers (e.g. branded shop-in-shops, banners & microsites, retailer’s email newsletter, retailer’s Facebook page…)
ERetail capabilities: drive adoption of global/regional eRetail capabilities among local eRetailers (Bazaar Voice ratings&reviews syndication, Web Collage assets syndication)
Analytics: initiate eRetail POS data reporting & Clavis reporting, driving action with local teams to improve metrics
Acquisition: plan and execute CRM acquisition campaigns to hit acquisition targets
Engagement: own localisation, scheduling and deployment of regional brand emails
Conversion: own coordination, execution, scheduling & deployment of conversion emails
Evaluation: track results from email campaigns and share learnings/best practices through the regional CRM manager
Foster local digital capabilities
Deliver digital and eRetail training to the local organisation across all business functions
Drive thought leadership by sharing actionable insights from various sources, including materials deployed by the regional eRetail team, local sources (forums, newsletters, agencies etc.)
Support other digital activation activities and test&learn projects in the local market as needed
Emotional intelligence
Team player with a collaborative style
Very organized, excellent executor, creativity in implementation
An equal passion for digital excellence and Mattel brands
Ability to effectively manage projects in a fast-paced, highly demanding environment

113

Senior Manager Digital Marketing Resume Examples & Samples

Marketing Activation – create commercialization strategies to drive business growth through digital marketing and digital advertising. Lead development and execution of marketing strategies within digital executions. Ensure proper translation of Brand strategies and objectives through the digital strategy and ensure they are included in the consumer Marketing Plans strategy
Customer Segmentation– Partnering with Brand Marketing and Consumer Analytics/Insights and other marketing partners, develop and target market to consumers. Define and execute digital marketing executions with these consumers in mind to achieve engagement and drive consumers through the journey which will result in business revenue
Marketing Execution: Establish KPI’s, measure and analyze actionable recommendations for digital marketing planning including: Email, Social and Paid Digital advertising. Work with insights & analytics teams to prioritize insight and information needs for the commercial organization. Establish spending guideline and make decisions based on ROI analysis. Ensure cross collaboration between working teams
Bachelor’s degree in related field such as business or marketing
Minimum of 7 years’ digital marketing experience
Experience with relevant platforms such as Google Analytics, email marketing and social tools/platforms
Experience in digital advertising
Very strong quantitative and qualitative analytical skills
Ability to quickly synthesize knowledge and data
Ability to develop and communicate solid conclusions and recommendations
Previous experience supervising and leading a team
Sound skills in Agency/Vendor Management
International marketing experience preferred
Experience in attribution modelling preferred
Ability to present information to Senior Leaders

114

Manager, Digital Marketing Resume Examples & Samples

Minimum 3+ years of marketing-related experience at an agency, media company, or sales organization
Understanding of the creative development process
Strong organizational, project management, analytical, and research related skills
Knowledge of media marketing, the sales process, and media in general
Strong interpersonal skills - with the ability to work with interdepartmental teams and external clients
Familiarity with the standard digital analytics tools (Omniture, @Plan, comScore, etc.) and ability to derive insights from the data

115

Manager, Digital Marketing Analytics Resume Examples & Samples

Minimum Bachelor’s degree in IT, Business, Marketing or similar field required with a concentration in e-commerce or web preferred
5+ years experience of SEO/SMO experience, with demonstrated ability to increase rankings
4+ years of experience working with web analytics tools, website quality tools (Omniture & Google Analytics preferred)
Knowledge and application of project management principles
Excellent interpersonal, communication and organizational skills
Customer service-oriented
Must be a self-starter with a can-do attitude, requiring no direct supervision for day to day workload
Excellent research skills, analytical skills and detail orientated
Experience developing and delivering reports and presentations to management
Superior organization, prioritization, and self-motivation skills
Strong interpersonal skills with student and staff populations
Strong computer skills. MS Office Suite
Academic or education space background
Organizational process improvement experience
Interact effectively as either a leader or as a member of a team and work collaboratively with other departments
Listen to customers (e.g. staff, etc.) and to understand and respond positively to their requests
Adapt to changing assignments and multiple priorities
Manage multiple tasks and successfully meet deadlines
As part of EDMC’s employment process, finalist candidates will be required to complete a background check and drug screen

116

Assistant Manager, Digital Marketing Resume Examples & Samples

Work with the publicity team to compliment the offline publicity with online publicity initiatives (blogging, viral marketing, influencers etc.)
Collaborate with Promotions Manager to look at online and mobile opportunities to complement and enhance promotional campaigns with third parties and exhibitors. Being the representative of the interests of Indian theatrical marketing team in meetings and campaign development with wireless (mobile) operators
Work with Exhibitor Relations to determine ways to encourage online/mobile ticketing and to help offer cinemas digital content for their cinema websites
With the Marketing Manager, to be the Indian marketing team expert in the digital arena across online and mobile and be the interface with other Sony companies to explore joint opportunities with their digital initiatives including Sony Computer Entertainment, Sony BMG, Sony Consumer Electronics, Sony Home Entertainment, Sony Television
3-5 years of digital marketing in the content, film or entertainment space
Participates and advises management on maintaining and for digital marketing spends and budgets
Digital Media/Marketing including a background on digital media planning and buying
Creative / Media Agency experience a plus
Digital publishing landscape including top websites in the following categories: Movies, Entertainment, Video, Male and Female Lifestyle, News
Social Media Platforms including Facebook, Instagram, Snapchat, MySpace, and Twitter
General knowledge of the mobile landscape including iPhone/iPad, Android, and Blackberry
Strong verbal, written, and presentation skills
Creative Thinking and Digital Strategy
Manage multiple projects, set priorities, and meet deadlines
Strategic and Innovative critical thinker who also has a high attention to detail
Analyze and apply data to improve results
Work collaboratively and systematically in a team environment

117

Manager, Digital Marketing Resume Examples & Samples

Manage, optimize and report on KPI's (e.g. sales, customer growth) for all digital marketing programs across all device types
Support VP in the oversight of the online marketing budget, make recommendations for reallocation and/or investment based on individual program performance and brand goals
Develop a deep understanding of the brand's identity including product, editorial and marketing initiatives in order to develop digital strategies that meet both financial and brand-building goals
Collaborate with VP and digital subject matter experts (SME's) on overall investment strategy with a keen focus on innovation and personalization
Work alongside SME's to identify new partnerships as well as opportunities for optimizing existing partnerships where appropriate based on brand strategies and initiatives
Be attuned to the competitive marketplace to ensure best-in-class programs and execution
B.A. in Marketing, Business or related field
6+ years experience in online marketing, retail marketing, or digital media planning
Must be skilled in Microsoft Excel (v-lookups, pivot tables), and have strong communication and presentation skills

118

Manager, Digital Marketing Europe Resume Examples & Samples

Work with key European and global stakeholders to plan and implement digital acquisitions strategies; share insights and learnings with stakeholders and use these to refine future campaigns
Formula, execute and report on digital campaigns that acquire the right influencer and buyer traffic and increase Veeva brand visibility on the right platforms in the right geographies
Define, deliver, optimise and scale paid and organic search campaigns on B2B online platforms (Google AdWords, LinkedIn, Twitter, and other 3rd party sites/online communities)
Manage Veeva.com/eu website, keeping it in sync with the global site and managing localisation for European specific assets and campaigns
Manage Veeva European blog and increase the traffic and sharing of blog content
Manage @Veeva_EU Twitter handle and Veeva European LinkedIn community, populating with fresh and engaging content to increase interaction and engage with followers in the right target markets
Develop impactful digital copy based on existing content
Manage our European web agency
Manage quarterly digital programs budget, reaching monthly and quarterly goals and optimising program execution for maximum efficiency
Report on digital program effectiveness, tracking KPIs and showing business impact against key business priorities from digital campaigns

119

Senior Manager Digital Marketing Activation Resume Examples & Samples

Bachelor’s degree in marketing, digital communications, IT or equivalent
7+ years progressive digital channel marketing (customer acquisition, lifecycle, brand, retention)
5+ years of email marketing experience
Experience working with cross functional teams
Proficiency in marketing automation technology and analytics tools
Experience in IT architecture design, database management systems and systems integration in multi-platform environments
Retail or shopper marketing experience
Marketing analytics knowledge
Silverpop ESP
Sitecore CMS
Other: Google Analytics, DMP, SQL and Tableau
Skills-Abilities
Courage to conduct all affairs with integrity and strive for full compliance with laws and regulations
Demonstrated ability to create short- and long-term value for consumers, shoppers, customers and company
Ability to operate like a principled entrepreneur, who takes initiative, applies economic thinking and good judgment, operates with a sense of urgency and takes responsibility
Develop relationships with internal customers (brands, shopper marketing, eCommerce) and capabilities to understand their value, contributions and profitably anticipate their needs

120

Manager, Digital Marketing Analytics Resume Examples & Samples

5+ years of relevant experience in analytics
A degree in science, engineering, business or quantitative discipline
Financial services experience, especially related to digital marketing analytics
Analytically anchored problem-solving skills including the ability to leverage data to formulate statistical solutions to solve business problems – specific experience with Omniture/Double Click data sets preferred
Experience in statistical analysis and datamining and visualization techniques; specific experience in SQL, SAS as well as BI applications such as Tableau and DOMO is preferred
A broad understanding of data, analytical tools and methods and knowledge of where analytics may add value to marketing and/or business
Knowledge of how analytical tools & marketing applications are used to drive access to and interpret data
Previous experience with supporting data staging related to digital attribution solutions
Strong presentation and communications skills, focused around the ability to translate insights into recommended actions
A passion for analytics, high comfort level and interest in interpreting data and results; ability to "tell stories" with data and facts
Strong interpersonal skills with experience in driving productive collaboration with internal clients and cross-functional team members
Strong project management skills and a high attention to detail
An overall dedication to producing high quality work and desire to continuously learn, develop and do better

121

Manager, Digital Marketing Analytics Resume Examples & Samples

Work closely with the business leaders of the Charter Digital marketing team to measure marketing effectiveness and sales performance of online customer activity
Plan and design new analytics strategies using tag managers, and work with developers to implement new landing pages and product pages
Manage relationships with Charter’s marketing partners by infusing analytics and critical-thinking into large-scale marketing program-based decisions
Serve as the research, data and insights expert for the marketing/sales channel(s) that you support
Leverage the latest ad effectiveness and ROI solutions to measure the impact that different forms of online advertising have on sales (Display, Organic, Paid Search, Email, etc.)
Identify and develop data collection strategies and metrics to support reporting on KPIs that directly measure the performance of online campaigns, e-commerce conversion funnels, and long-term marketing strategies. Emphasis is placed on KPI identification/creation and then tracking the continuous improvement
2+ years of experience in digital marketing and analytics
Exceptional analytical, conceptual, and problem-solving abilities
Advanced skills with Excel & PowerPoint
Advanced skills with Google Analytics
Able to prioritize and execute tasks in a high-pressure environment
Experience with e-commerce a plus
Experience with tag management systems a plus
Experience with analytics implementation a plus
Experience with Adobe Analytics a plus
Experience with Google AdWords a plus
Experience with web development

122

Manager, Digital Marketing & Production Resume Examples & Samples

Central partner for assigned segment with regard to digital efforts
Meticulous attention to detail, well-organized
Works well under pressure
Ability to juggle multiple tasks and projects and prioritize
Ability to self-manage with stellar time-management skills
Ability and willingness to work off-hours when necessary to meet deadlines
Able to work both independently and in a team environment
Experience working with requestors and delivering on their expectations
Skillful in creative problem solving, negotiating and resolving conflict
Possesses the ability to view experiences from a Customer perspective and make recommendations/callouts for optimization
Keen prioritization/adaptation skills; Ability to shift focus as business needs dictate
Relationship/people skills; Ability to establish, strengthen and nurture productive relationships with internal and external stakeholders
Strong presentation, negotiation and communication skills (verbal and written)
Must be results-driven, proactive, innovative, solutions-oriented, curious and inspiring
Must possess agility of thought (move seamlessly from big- picture strategy to flawless detailed execution)
Expertise in digital production and operations
Understanding of CMS systems and web publishing standards/best practices required; Adobe Experience Manager a plus
Expertise in process and standards development and governance
The following experience is preferred: Microsoft Office Suite, HTML/CSS, Google Analytics or other tool, JIRA or other project management tool, Basecamp, SEO Implementation
Knowledge of and experience in working with APIs
Expertise in authoring Status Reports, Statements of Work and Business Requirements Documentation and other core project management documentation
4+ years of demonstrated leadership for a hospitality, retailer or other world-class agency, loyalty program or brand
4+ years of digital production operations for a world-class creative agency and/or hospitality, entertainment or retail brand
4+ years in digital marketing with a focus on hospitality, entertainment or retail
Experience with Content Management Systems such as Adobe Experience Manager
Must be able to see, use hands, hear and speak to perform the essential functions of this role
Must be able to speak and write in English fluently

123

Associate Manager, Digital Marketing Resume Examples & Samples

Bachelor’s degree in Business Administration or Marketing plus 3-5 years of digital or interactive marketing experience
Strong communication and creative skills across multiple mediums, ranging from written words to video and user- interface design. Great presentation and interpersonal skills
Self-starter and, simultaneously, a team player
Ability to manage several concurrent activities and thrive in a fast paced entrepreneurial environment
Proficient in MS Office. Prefer proficiency in Adobe Photoshop
Can illustrate prior work that successfully demonstrates
In-depth knowledge and understanding of online community platforms and their respective participants as well as how they can be deployed to meet marketing objectives
Experience creating content in collaboration with multiple stakeholders, such as legal, customer acquisition, marketing and PR teams
Understanding of metrics tools, including Facebook Insights, Radian6, Twitter, YouTube, Google Analytics, etc

124

Assistant Manager, Digital Marketing Resume Examples & Samples

To develop and implement innovative brand communication & sales support focused digital marketing project in relation to emphasis on e-marketing and new media technologies
To be responsible for the development of online marketing campaigns, using the range of media techniques and technologies that are currently available and those which may emerge in future
Manage and develop social media channels to build a new database of prospects, as well as engage the existing customers and sales force
Manage creative content and coordinate between creative team and design team
Manage digital advertising campaigns and deliver new, innovative ways to approach the target customers
Understand brand values to make sure the digital execution can maximize the effectiveness to increase brand awareness/ consideration/ evaluation and optimize conversion rate
Plan and execute online market research, surveys to understand the needs and insights of the audience
Support Digital Marketing Head to manage digital plans and campaigns
To work well with other departments (IT, Ops, Marketing etc.) to help with the execution of digital campaigns
Have broad relationship/ network with digital agencies/ external vendors that can help in implementing the digital projects and campaigns
Support digital marketing campaigns for partnership distribution channels
Other tasks to be assigned

125

Manager, Digital Marketing & Capabilities Resume Examples & Samples

Develop and execute GBT’s website strategy to drive conversion and engagement of leads to drive quality leads to the GBT Sales organization
Develop and deploy a paid social strategy for the company
Support the build and deployment of acquisition focused capabilities partnering with internal technology teams and external data providers
Develop strategy, project plans, and lead opportunities with internal and external (e.g. agency) teams, to deliver on acquisition goals
Provide actionable insights into channel performance via data, rigor and regular reporting
Ensure flawless execution and marketing excellence across all initiatives
Partner across a global marketing and sales organization to gain insights into channel performance and improve results
3- 5 years experience in marketing across multiple channel disciplines
Deep knowledge of digital marketing channels
Strong influencing, relationship building and communication skills
Track record for driving results through collaborative/cross functional initiatives
Experience working with technology teams to develop new capabilities
Experience in managing and optimizing digital channels through test and learn
Proven self starter who can identify new opportunities and navigate through ambiguity
Comfort with using Google analytics and data to inform strategies
Prospect focused mindset with a passion for delivering best in class marketing & customer experience
B2B Marketing experience is a strong preference as is experience in the travel industry
Experience with Word Press is required
This role is located in the Jersey City office

126

Manager, Digital Marketing Analytics Resume Examples & Samples

This position reports to the VP of Digital Marketing and will support the entire digital marketing team, working across all concurrent Starz campaigns
Help establish objectives prior to each campaign and work with the respective marketing teams to ensure accurate execution
Ensure that all consumer touch points across owned and paid channels are viewed as part of a cohesive approach
Conduct social listening and monitoring (share of voice, sentiment, topic analysis, audience analysis, etc.)
Leverage social influencer engagement, measurement and marketing
Complete post-campaign reports, using data from a variety of sources, for delivery to key stakeholders throughout the company
Work with Digital Marketing leads and digital product team to set up and execute tests
Monitor and maximize campaign effectiveness in real-time, suggesting targeting, media weight, messaging and creative changes based on performance insights
Ingest all data sources and provide wide-scope analysis so future campaigns will be more efficient, more effective, and more data-driven
Bachelor's Degree in Marketing or related field required
3-5 years of experience in consumer marketing, strategy, media planning, digital/social, advertising or marketing research (entertainment industry experience preferred)
Experience using social listening and management tools such as Sysomos and Spredfast
Experience using native social analytics including Facebook, Instagram, and Tumblr
Strong analytics experience turning qualitative and quantitative data into actionable insights to help marketing adjust campaigns mid-flight
Fluent in digital media terms and metrics (DMAs, reach/frequency, CPM, etc.), as well as digital adserving technologies (DCM, AdWords, GDN, etc.)
A passion for marketing, entertainment, and culture trends

127

Manager, Digital Marketing Resume Examples & Samples

Bachelor’s degree or equivalent experience in Marketing, Communications or similar field,
2-plus years of experience in a range of the following: digital marketing, marketing, communications, advertising, or public relations
Extremely proficient in writing and conveying compelling communication,
Some proficiency in graphic design
Working experience with content management software and mailing list management software (Constant Contact)
Proficient in Microsoft Windows, Outlook, Word and Excel,
Understanding of and commitment to the mission, vision, and goals of United Way

128

Manager, Digital Marketing Insights Resume Examples & Samples

Partner with Self-Serve Adoption team along with CBM, CARE, Retail, digital operations to make change through data
Create programs that will address risks and opportunities end to end, including business case, campaign management and reporting
Coordinate with teams to prepare monthly and ad hoc operations reviews, highlighting results and key stories for the leadership team
Develop digital strategies and plans based on business objectives, insights, stats, facts
Identifies new business opportunities, product and service enhancements within strategic objectives and influences business decisions with senior management
Undergraduate Degree, in data analysis or related field
Advanced data skills (SAS,SQL)
Excellent problem solving and decision making skills
Holds self-accountable for achieving established performance objectives

129

Manager, Digital Marketing Resume Examples & Samples

* Foreign applicants will be hired under local contract ***
Bachelor or higher in Marketing or related filed
Minimum 3 years experience in digital marketing
Experience in automobile industry or Mercedes-Benz (MB) is an advantage
Excellent knowledge on Web analytics, social media & digital trends
Strong knowledge of digital marketing and consumer behaviour in HUB South East Asia (SEA) 1&2 markets
Knowledge on automobile and Mercedes-Benz
International background or experience working in multinational corporation
Knowledge of Chinese culture and language is an advantage
English proficiency at Common European Framework Reference (CEFR) scale “C1” (equivalent to IELTS 6.5 – 7, TOEFL 637 – 677) is mandatory. Evidence must be shown

130

Senior Manager Digital Marketing Resume Examples & Samples

Act as primary digital point of contact for all small business (SMB) marketing needs across strategic, product and various other marketing or related teams
Lead major web projects including redesigns and functional overhauls leveraging strong UI/UX understanding, SEO, and on site operational best practices
Constantly analyze website trends, fallout reports, and various sales metrics to identify optimization opportunities
Coordinate with internal teams and external agencies to translate marketing strategies into effective creativity for online campaigns
Perform on-going website testing and customer focus groups to uncover customer pain points and opportunities for improvement
Uphold the Spectrum brand in all online mediums including marketing tactics, company website pages, and external sales partner websites. Represent Specgtrum core values and messaging
Leverage best practices for digital creativity. Integrate the functional aspects of online media from display through landing page and through the e-commerce buy-flows, maintaining the most appropriate message at each respective touch-point
Manage creative and development agencies with various small demand projects as well as larger company-wide initiatives
Develop, maintain and communicate online campaign calendars for all targets, products, offers and geographic areas; manage change control and creative versions
Ability to be a fast-paced self-motivator who must be detail oriented while able to keep multiple initiatives moving at once
Ability to manage multiple projects, agencies, and internal/external stakeholders at one time
Knowledge of emerging digital marketing trends and ability to integrate them in direct response campaigns
Ability to identify online customer experience pitfalls and find solutions for them
Knowledge of Online e-Commerce websites, user interfaces and experiences
Experience employing A/B testing strategies and best practices
Knowledge of B2B marketing best practices
Ability to think like a customer and focus on intuitive, logical, and cohesive ways to get marketing messages across
Ability to embody creative best practices and visionary thinking to uniquely solve marketing challenges
Ability to conduct formal presentations to all levels of management on issues or findings in assigned areas or subjects
Ability to pay attention to detail, balanced with the ability to think strategically
Advanced proficiency with Excel and PowerPoint; proficient in other desktop applications
Must possess and exhibit honesty, integrity and ethics
Ability to be a good team player
Agency management experience strongly preferred
Brand marketing with sales performance goals experience strongly preferred

131

Senior Manager Digital Marketing Resume Examples & Samples

Meet or exceed company goals for established success metrics for digital investments including brand impact metrics, cost per lead and cost per sale
Hands on agency and partner management to develop, create, and execute digital media strategy resulting in measurable results
Define success criteria, design structured and often sophisticated campaign tests, and analyze test and ongoing campaign results
Develop and nurture cross functional relationships with traditional marketing, finance, technology, user experience and other creative teams to maximize the effectiveness of digital media investments
Determine digital marketing strategies and efforts required to leverage and maximize the usage of ADT’s DMP and Customer Data Segments
Clearly and concisely communicate status and results of efforts and showcase best practices
10 years or more of relevant marketing experience with 7 years of experience with focus on digital marketing
Expert level experience in optimization of digital media campaigns using analytic tools
Advanced experience with ad trafficking systems and platforms (such as DoubleClick), 3rd party data, real-time bidding and ad exchanges
Advanced understanding of programmatic buying (DSP) and audience segmentation (DMP)
4+ years in a hands-on role-managing Programmatic campaigns at an agency, tech platform, or advertiser/client
Motivated, self-starter with keen management skills who needs minimal guidance and possesses the ability to multi-task while completing projects on time in a fast-paced, dynamic, and fun environment
BS/BA degree is required
Maintain positive, collaborative partnerships with key internal stakeholders

132

Assistant Manager Digital Marketing Resume Examples & Samples

3+ years related work experience
Proficiency in Word and Excel, internet savvy
Ability to collaborate and work as a member of a team; must interact with other departments

133

Senior Manager, Digital Marketing Technology Resume Examples & Samples

Plan and execute web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Brainstorm new and creative growth strategies
Instrument conversion points and optimize user funnels
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Evangelizes product both internally, including to upper management, as externally to users and potential users
Supervises direct reports and consultants, assign daily activities, ensure quality and timely delivery, and promote positive team spirits
Data driven with strong analytical and cross-group collaboration skills to bring the organization to consensus on decisions on both short and long-term product plans
Ability to multitask and manage multiple projects simultaneously
Ability to use a wide degree of creativity and latitude to think differently, challenge conventional wisdom, and drive new best practices
Ability to travel domestically/international 10-15% of the time
7 years demonstrated experience with online marketing applications in with exposure to product and software development cycles and an engineering team
3+ years experience managing direct reports
Advanced degree
5 years of product planning, project management specific experience, ideally focused on digital and online channels
Prior experience in Marketing and/or IT industries
3 years Digital Marketing Technology experience

134

Senior Manager Digital Marketing Resume Examples & Samples

Act as primary digital point of contact for all SMB marketing needs across strategic, product and various other marketing or related teams
Uphold the Spectrum brand in all online media including marketing tactics, company website pages, and external sales partner websites. Represent Spectrum core values and messaging
Knowledge of Business to Business marketing best practices

135

Senior Manager, Digital Marketing Resume Examples & Samples

3+ years experience working in the music or entertainment fields. Established relationships with digital and social partners
Expert, native user of social media platforms
Effective collaboration with other members of the Digital Marketing team (as well as teams throughout the company)
Able to read and react to trends in the social and online space
Basic HTML knowledge preferred
Intermediate user of image editing & design software (e.g. Photoshop, InDesign)

136

Senior Manager, Digital Marketing Resume Examples & Samples

Develop breakthrough ideas and innovative campaigns for Customer Segment and Marketing channel teams
Drive data sharing across the enterprise in order to ensure campaigns are prioritized accurately as well as build awareness around return on marketing spend
Collaborate with engagement and analytics teams to ensure that data team is ready to catch campaigns as they launch. Then be able to measure and report out appropriately
Communicate effectively and often to ensure all stakeholders are aligned to results
Implement testing methodologies (A/B) to continually improve overall initiatives
Analyze campaign results to share opportunities to increase engagement, lead quality; conversion rates, program performance and the effectiveness of marketing spend
Build and lead a team of high-performing, data-driven, digital marketers that are consistently challenged to improve on past business performance for both DIY and Commercial channels
Guides digital marketing teams accountable for analyzing, optimizing and growing sales and engagements through paid search optimization, digital advertising platforms (all paid search formats, programmatic display capabilities, paid digital video distribution), and paid social marketing
Develops periodic assessment and review of current digital marketing portfolio, investigating new trends and consumer challenges to enable innovation and problem resolution
Partners closely with segment leaders, product management, developers, store operations, customer engagement, analytics, product marketing, and creative teams to execute and deliver best-in-class marketing campaigns with the primary goal of optimizing overall DIY and Commercial traffic and profitability
Develops methods for measuring and reporting digital marketing and optimization activities to maximize Sales and Profits in all channels online & offline
Digital Marketing lead on Media Mix Modeling and Omni-Channel Attribution development and execution of marketing effectiveness optimization
Develops and directs marketing-wide test-and-learn center enabling digital testing, analysis and shareout of rich and static media messaging prior to market launch
Directs on-site revenue driving advertising and partnerships
Facilitates the development of proposals to current and new commercial customers that incorporate both current and additional products, services, and features with merchant and marketing teams
Leads the analysis of industry trends and competitor strategies to build and expand competitive advantage
Develops annual digital marketing plan based on agreed to DIY and Commercial Strategies
Obtains, allocates and develops talent and resources to meet operating plan goals and objectives
Interacts directly with teams to interpret information and improve cross-functional processes and programs
Directs the evaluation and adjustment of strategies to improve performance in such areas as bidding, keyword generation, and advertising copy
Ensures the ongoing training and development of direct reports and their teams
Builds and enhances key internal and external contacts to build effective working relationships
Ideal candidates must have at least 10+ years of experience with consumer retail, B2B enterprise demand generation, marketing experience in a role managing multi-channel marketing campaigns
Proven ability to develop and execute on digital marketing strategies, working cross-functionally across an organization with both business and technical teams
Experience driving organizational and process change to meet evolving needs, systems and objectives
Demonstrated experience to engage and maintain engagement of teams across multiple years of experience; preferred 5 or more years managing teams
Models collaboration across an organization with established history of facilitating open dialogue in cross-functional environment
Knowledge of database marketing initiatives and practices
Track record for delivering under tight deadlines
Highly self-motivated/ability to work independently and as part of a team
Ability to work well in a fast paced environment while managing multiple initiatives
Proven communication, organizational and time management skills
Excellent writing and presentation skills
In-depth knowledge of SEM and Display as well as functional competence in including SEO, Affiliate, Email, Social, Local and Mobile, Analytics, Testing and Ad Serving
Top tier strategic and analytic abilities
Automotive industry experience preferred; not required

137

Senior Manager Digital Marketing Resume Examples & Samples

Lead the overall digital strategy within the business unit, including which tools, activities and execution will deliver the best return
Monitor that the strategy and initiatives are flawlessly executed
Research and coordinate external resources and partners to service the global strategy
Utilize internal resources (digital analytics and research) to deliver consumer insights which inform the business unit global strategy
Experience in marketing digital campaign development and execution

138

Manager, Digital Marketing Resume Examples & Samples

Using the company marketing plan as a guide post, collaborate with the integrated marketing team to service internal business units and external stakeholders in ideation, campaign creation, reviewing strategies and insights driving campaign/program direction, and developing concepts in support of programs/activities
Digital Asset Management project across the organization
Partner with Digital Marketing team to ensure clarity around direction and deliverables in support of all campaigns, programs and executions for paid, owned, earned and shared channels/media
Maintain in-depth knowledge of the portfolio of campaigns/programs/initiatives, including brand positioning and target consumer information
Drive and develop innovation throughout all campaigns and executions
Create presentation decks and website/mobile comps quickly and effectively that strategically communicate creative concepts to internal and external clients
Collaborate with Project Managers to co-manage the workflow and the team during the duration of all projects
Develop, lead, and mentor a staff of dedicated creative professionals in accordance with company policy
Deliver campaigns/creative solutions to external agencies/stakeholders as needed, or recommend staffing for outside asks
Identify outside design resources, agencies and freelancers as needed for US-based needs, and needs for other markets on a case by case basis
Bachelors degree required plus 7 years of related experience including 3-5 years of management experience
Must have and maintain strong brand and advertising understanding
Must have demonstrable experience in digital design and up-to-date knowledge of best practices, as well as trends and innovation in the digital space
Has a strong understanding of brand development and multichannel marketing concepts
Must be able to work in a collaborative, fast pace work environment

139

Manager, Digital Marketing Resume Examples & Samples

Responsible for the management of digital Marketing assets throughout the asset lifecycle using enterprise Digital Asset Management (DAM) systems
Responsible for managing the planning, determining the taxonomy and executing the tagging and overall integration of any Newell Brands into a central DAM system
Responsible for conducting audits (in partnership with marketing and IT) of the DAM system and infrastructure to ensure the accurate and continuous upload, organization and tagging of marketing assets, and to protect any usage rights or marketing rules of DAM assets
Responsible for troubleshooting (in partnership with IT) DAM user issues related to asset tagging, storage access or retrieval of assets
Supports DAM access requests to insure any approved vendor has access to the approved marketing assets they need
Manages and supports training for General Users on proper usage and best practices of the DAM system
Manages and supports training for Power/Super Users on proper usage and maintenance
Develops reporting to monitor DAM system usage and track trends to make brand-related metadata recommendations based on reporting, user feedback, and product development
Participates in efforts to evaluate, integrate, and test the DAM in relation to other Marketing-related technologies in order to deliver overall process and approval gains
4-6 years of equivalent marketing experience
Working with a digital asset management system, image database, document management system, or related experience
Working knowledge of enterprise digital asset management (DAM) software
Familiarity with metadata and for tagging images and cataloging taxonomy
Proven success taking business objectives and defining and tracking measurable results

140

Senior Manager, Digital Marketing Resume Examples & Samples

Manages all facets of the Brilliant Distinctions Consumer Loyalty Program; reports to the Director of Consumer Loyalty
Develops/maintains digital and mobile strategies across B2C and B2B Platforms: Brilliant Distinctions, Allergan Partner Privileges, Allergan One, eCommerce
Leads implementation of strategic roadmap focusing on accelerating and amplifying our ongoing consumer loyalty efforts leveraging technology
Ongoing monitoring of performance metrics and Dashboard Reviews
Coordinates integration of brand team initiatives, content and promotions into web and mobile applications; keeping all stakeholders apprised of changes/enhancements
Coordinates with Loyalty Data Analyst on business opportunities
Monitors/reports performance metrics
Coordinates digital campaigns with CRM, Brand and development teams
Collaborates with brand teams to develop and deploy content, promotions and campaigns
Manages our interactive/video production agencies
Manages the consumer marketing budget and evaluates program ROI. Conducts quarterly variance analysis and continuously monitors expenses to ensure they are in-line with quarterly and annual budgets. Identifies changes in market or program conditions which would lead to favorable/unfavorable variance to budget/forecast
Manages department budget and expenses
Works with Consumer Loyalty Coordinator(s) to achieve all consumer loyalty KPIs, timelines and budget goals
Approves promotional materials working with AGN systems
Develops effective working relationships with Sales, key VIPs, physicians and other staff groups to assist in guiding marketing programs. Works with field sales representatives on a regular basis. Attends major conventions and meetings as directed
Five or more years in B2C and/or B2B marketing, managing websites, mobile applications and database marketing/CRM/email initiatives
Demonstrable experience leading and managing agency partners or agency-side experience
Solid knowledge of website analytics and loyalty program metrics and to create forecasts and key metrics in order to measure results
Experience in optimizing landing pages and user funnels and online acquisition tactics
Up-to-date with loyalty program/digital marketing best practices
Knowledge of cosmetic/beauty, CPG and/or prestige consumer brands desired
Lead and influence as evidenced by experience as a manager/project leader
Work within complex multi-faceted organization and a cross-functional environment
Manage and prioritize work load, multi-task and manage a diverse mix of issues, responsibilities and challenges
Train across sales teams and call center associates

141

Manager, Digital Marketing, Asia Pacific Resume Examples & Samples

Manage owned digital platforms including content, merchandising, localization, analytics
Lead Affiliate, Meta-Search and Search marketing (SEM and SEO) for above-property and property level programs
Manage the development of digital platforms for Sales, Marketing and Brands stakeholders
Support the implementation of destination marketing strategies
Support the implementation of Media Center of Excellence (COE) for centralized digital media campaigns, management and measurement
5+ years of relevant work experience as a digital marketing professional for multinational corporations or B2C brands

142

Senior Manager, Digital Marketing Resume Examples & Samples

Required: 7-10 years of healthcare or other related marketing / business / communications experience, with substantial component in digital marketing. Bachelor's degree
Preferred: Healthcare marketing experience or direct knowledge of healthcare operations. Master's degree
Outstanding oral and written communication, superior attention to detail and quality in all forms of marketing and communications execution
Excellent visual and verbal communications skills
Highest level of professionalism, ability to interact successfully with highest levels of organizational leadership
Outstanding presentation skills, clear and succinct communicator
Leadership acumen, ability to bring together teams of diverse personalities and skills to drive toward common goals
Proven success in delivering results within a highly matrixed organization
Demonstrated creativity and vision in the development and execution of innovative marketing solutions
Deep understanding of marketing principles
Demonstrated success in implementing large, complex marketing initiatives with proven results
Proven ability to prioritize and successfully manage multiple projects and people simultaneously
Experience selecting, negotiating and managing vendor relationships
Keen understanding of business and marketing principles
Successful financial management, ability to oversee and track large budgets
Digitally savvy
Interested applicants must submit a cover letter

143

Manager, Digital Marketing Operations Resume Examples & Samples

Liaison with Digital Strategy team and SXM Lines of Business to identify client business needs, map those needs to audience development tools, and activate solutions through processes and technology. He/she will have a critical role of aligning outbound digital marketing efforts with inbound personalization efforts, recommending processes and providing services to enable and maintain alignment. Hands-on experience with data onboarding and audience/data management platform is a plus
Drive landing page test efforts with Digital Experience (DE) team to improve throughput for paid acquisition campaigns, supporting enterprise goals to maximize digital transactions. Will work with the DE team to develop and publish results and make forward recommendations to maintain a continuous test-and-learn approach with digital acquisition audiences
Collaborate with Analytics teams and vendors to structure 3rd party reporting and data for internal marketing dashboards, driving evolution of insights from digital marketing efforts
Represent the Digital Acquisition team in the development of processes and practices that promote and measure operational efficiency across digital marketing initiatives. Will be the liaison with DE, IT and Marketing Operations teams to communicate changes that impact Digital Acquisition efforts, recommending solutions to adapt
Work with DE and IT teams to request, test, and implement platform tags supporting paid acquisition campaigns. Will be the point of escalation for troubleshooting digital campaign operations, owning status and requirements around solutions
Assist in the evaluation of new technology, market trends and industry best practices, recommending improvements to streamline process flow
Ensure all processes meet SXM legal, privacy and compliance policies
3-5 years in digital operations, including direct response marketing
Executes projects with a drive for continuous improvement
Must be able to work independently with a team mentality
Comfortable working equally with Marketing and IT Teams, with strong relationship building skills
Basic knowledge of DMPs, Adservers, MTA solutions, Site Analytics and Tag Management Systems -- with an understanding of how these platforms work together to enable personalization and measurement
Strong analytical skills with ability to use data to objectively measure results
Must be familiar with digital attribution concepts and practices
Superior communication of ideas, documentation of plans, workflow management, and relationship building with business partners
Experience with JIRA/Kanban and Agile tools a plus
Strong leadership, project management and organizational skills
Attention to detail and proven ability to manage multiple, competing priorities
Can-do attitude & drive for results

144

Manager, Digital Marketing Resume Examples & Samples

Drive the O5 and L&T digital display program which includes traditional direct buys, prospecting, remarketing, audience activation/CRM, video, paid social media, drive to store, paid social and other emerging technologies
Co-own the relationship with digital agency; partner to drive initaitives; challenge results and optimization
Drive the analytical process to uncover insights, understand what’s causing the results and optimize when needed
Build relationships with key internal and external partners to maximize results and stay on top of new offerings and ideas
Maintain strong relationships with each banner marketing team and partner to build strong digital efforts behind major marketing campigns (includes but not limited to: store promotions team, loyalty, COOP, category managers and social team)
Develop a deep understanding and appreciation of the appropriate target audiences, gain insights and determine what makes them respond to each type of marketing campaign
Keep up with technology and innovation and embrace a test-and-learn philosophy
Ad hoc reporting requests
Co-management of a Coordinator
Bachelor’s Degree from an accredited four-year college or university (preferably in Marketing, Economics or Business Management)
Minimum of 5 years of demonstrated and progressive success in digital marketing, advertising and/or product management roles. Display experience is a must
Agency experience is a big plus
Deep familiarity the core components of a display technology stack: Ad Servers, demand side platforms (DSP) and data management platform (DMP)
Strong financial business acumen
Proficient in Adobe Analytics, GA, AdWords, DoubleClick, Facebook reporting, and other relevant analytics platforms

145

Senior Manager, Digital Marketing Resume Examples & Samples

In close partnership with VP, lead digital marketing strategy, creative development, and campaign execution for Lucasfilm, Marvel, and Disney Live Action home entertainment releases across the following areas
7+ years relevant digital marketing experience
Passion for Lucasfilm and Marvel brands and knowledge of expanded universe/film libraries
Ability to represent VP and department in key stakeholder meetings and pitch creative ideas effectively
Strong knowledge of all mainstream social media platforms, digital ad formats, and emerging technology
Experience working in a complex, matrixed environment, both in a supervisory role and as part of a team
Superior project management skills - ability to manage multiple campaigns concurrently and deliver campaign elements on time and on budget
Creative writing/copywriting/editing experience preferred
Advanced proficiency with Adobe Creative Suite, Microsoft Office Suite, and Keynote a plus

146

Senior Manager, Digital Marketing Resume Examples & Samples

Ensure that USG leverages digital media, social networking, marketing automation, and digital campaigns to provide a comprehensive digital customer experience
Work with our external consultants on a complete redesign of the USG website
Work with internal stakeholders to ensure the content management tools meet the needs of teams and projects
Develop and execute an integrated online strategy to support overall USG business and marketing plans
Collaborate with senior business leaders and use analytics to develop and implement the digital marketing strategy
Use PPC, SEO, marketing automation, e-mail campaigns, blogs and other social media avenues to generate leads and increase brand awareness
Digital marketing expertise
Someone with vision and the ability to develop a strategy, implement it, and communicate it to everyone in the organization
Effective at leading, coaching and developing a team
Able to take an analytical approach to program implementation and measurement
Financial analysis and evaluation skills, proven ability to manage a budget
Deep B2B consumer awareness in the digital space
Experience with marketing automation and CRM software, preferably Marketo and SalesForce
Experience with content management systems and Web analytics tools, preferably Adobe Experience Manager and Adobe Analytics
8-10 years of marketing communications experience working with systems, products and processes. A good understanding of the overall business and key profit drivers
5-10+ years of relevant experience working in a B2B digital marketing environment

147

Manager Digital Marketing Resume Examples & Samples

Leads the strategy and execution of marketing programs across all digital channels, including but not limited to the website, landing pages, SEM, SEO, email, advertising, PPC, blogging, ebooks/whitepapers, retargeting, and social media
Collaborates with product marketing, field marketing, and marketing communications teams to develop content marketing strategy for email, website, microsites, social platforms, and blogs
Manages all aspects of the company’s websites which includes maintaining and updating content and creating new ways to create brand awareness for Analogic and BK Ultrasound
Leverages digital experience with technology solutions, including marketing automation and CRM systems for demand generation
Plans, organizes, and coordinates the design and delivery of digital marketing programs to ensure accomplishment of the company’s marketing strategy within financial/budgetary parameters
Manages relationships with outside vendors and agencies
Ensures all online marketing channels are aligned with brand and value proposition
Tracks, measures, optimizes, and reports online marketing performance on a regular basis (a/b testing, click through, time sent, content)
Stays informed on digital marketing trends, SEO best practices and search engine algorithm updates. Evaluates and recommends new online marketing opportunities and technologies
Up to 15% travel maybe required
Bachelor's degree (marketing, business administration or communications preferred), MBA or master’s degree in equivalent field a plus
4-7 years of relevant experience (B2B medical technology, life science, high-technology industry experience a plus)
Demonstrated experience creating automated lead nurturing campaigns
Experience with CRM platforms (Salesforce or Dynamics)
Experience with digital marketing tools and techniques (Marketo, Hubspot, Salesforce.com and other content management systems)
Strong knowledge of digital measurement methodologies, techniques and analytics (Google analytics, A/B and multivariate testing, digital attribution, brand studies, WebTrends, etc.)
Strong problem solving, analytical, collaboration, organization, and presentation skills
Self-starter who can work collaboratively within a dynamic team, has solid project management experience, able to work on multiple projects in a fast-paced environment
Up-to-date with the latest trends and best practices in online marketing and measurement

148

Incident & Problem Manager, Digital Marketing Resume Examples & Samples

Manage the incident and problem management process for ExtWeb; communicate with customers, service providers and system managers
Ensure incident management KPIs, e.g. resolution time, in the service level agreements with line of business are fulfilled and ensure timely resolution of incidents and problems
Monitor progress of incidents, problems and known errors

149

Manager, Digital Marketing Resume Examples & Samples

Guide the overall digital plan for key marketing beats driving clear decision-making and key stakeholder alignment with business unit, studios and senior management
Manage Callofduty.com and is associated properties, working with external agencies, internal partners on strategy, execution and optimization, looking for unique ways to use data to create bespoke sit experiences and increase player personalization all within a mobile first approach
Help lead social media strategy, development and execution for all Call of Duty title launches across various social platforms including, but not limited to; Facebook, Twitter, Instagram, YouTube, Snapchat, etc
Drive execution intelligence, insights and delivery using key digital and social, analytic and CMS packages including Netbase, Spredfast, Tubular. Utilize learnings to inform and support the creative approach and to drive KPI's across platforms and campaigns
Maintain and enforce all elements of ESRB, Legal and Privacy requirements for all online and digital marketing campaigns and websites
Provide support to the international digital marketing team as needed including social content management and guidance
Work effectively with internal cross functional teams including Brand Marketing, HR, IT, PR and Sales

150

Manager, Digital Marketing Resume Examples & Samples

Proficiency in Microsoft Word, Excel, Outlook, PowerPoint
Basic Knowledge HTML and CSS
Knowledge of photo editing tools such as Adobe Photoshop, Illustrator and Canva
Manage and prioritize multiple tasks
Extremely detail oriented and organized and high degree of confidentiality
Ability to learn new software programs as necessary
Ability to simplify relatively complex concepts and communicate effectively with unique audiences
Thrive professionally within a fast-paced, creative, deadline-driven environment
Degree in relevant field, or equivalent career experience
Music industry or artist relation experience
Minimum 2 years prior marketing experience required

151

Service Manager Digital Marketing Service Management Resume Examples & Samples

Solid understanding of Event, Incident, Problem, and Change Management processes in ITIL
Experience designing and implementing new processes and improving existing ones
Project / Program Management experience preferred
Strong product knowledge of the Adobe Marketing Cloud products
Experience managing projects with remote/geographically dispersed team members
Experience using MS Office products (Excel, Word, Outlook, PowerPoint, Excel)

152

Senior Manager, Digital Marketing Resume Examples & Samples

Comfortable working across the MarTech stack, including marketing automation (Pardot, Marketo, Hubspot, etc.), CRM systems, and marketing analytics systems (Google Analytics, Optimizely, etc)
Bonus skills/experience: Account Based Marketing, personalization, video analytics, HTML/CSS
Proven ability to drive and successfully execute on strategic content objectives delivered via digital channels
Ability to analyze and measure ROI accordingly
Knowledgeable and experienced in website management, SEO/SEM best practices, online marketing, social media and content syndication
Ability to identify and anticipate trends
Excellent communication and interpersonal skills with all levels of executives and management
Excellent relationship, partnering, and collaboration skills
BS/BA degree required

153

Senior Manager, Digital Marketing, Analytics Resume Examples & Samples

Online Analytics – Develop and manage the online customer experience identifying and putting in place the right metrics, KPIs, dashboards and reporting processes. Develop and implement tools and models to assess market opportunity and customer experience impact and make sound business recommendations from the data
Search Engine Optimization - Responsible for delivering a best in class SEO online presence and customer experience that drives awareness and consideration for our brand and products, utilization of our services, and increases loyalty among customers. Drive efforts in creating compelling SEO optimized digital content for Asurion’s web properties
Develop and update executive and detailed scorecards tracking key KPIs. Develop specific, detailed business recommendations for increasing traffic and site engagement for Asurion digital properties. Recommend the right KPIs to be tracking based on our business model and what our goals are
Provide detailed Campaign analysis, reports and recommendations for all corporate digital marketing efforts
Ensure all data is accurate and all tools/systems are tracking correctly
Detect, track and trouble shoot any issues in our campaigns or digital properties through the lens of site/campaign analytics data
Proactively recommend new digital tactics and projects based on data results and industry trends
Oversee cross functional teams to ensure that projects are delivered on time and within scope
Oversee all aspects of web site analytics and SEO initiatives including planning, conception, communications, compliance reviews, copywriting, time/budget management, creative/brand guidelines, tool and tagging maintenance, presentations and working closely with IT and respective teams on logistics, execution and metrics
Provide SEO thought leadership and proactively work with the business/internal teams to define and propose compelling digital marketing content, strategies and lead effective execution
Lead all aspects of SEO including developing the strategy, tactics, implementation and verification. Track progress and continuously monitor effectiveness and adjust quickly
Manage multiple timelines effectively for projects and view through the lens of a project manager
Manage SEO and site analytics operations to meet/exceed key metrics (overall traffic, time on site, claims initiations, engagement, bounce rates, natural search traffic, top keyword referrals etc.). Keep current with emerging technologies
Stay on top of new changes and technology in the digital landscape and provide a summary and recommendations to the digital team on what it may mean to our current and future efforts
Work closely with both internal and external developers and troubleshoot problems
Work effectively in a team environment
Effectively manage and build relationships with internal teams, external clients, agencies, manufacturers/vendors, interactive designers and IT to develop and execute successful digital marketing SEO, and analytics programs supporting our corporate objectives
Deliver materials on-time and within budget
Perform and lead UAT testing and verification for SEO and site analytics needs and projects
Strong leadership, interpersonal and verbal skills; maintains high expectations and stringent control of the quality of digital marketing output
Proven success at developing online communications strategies and managing SEO operations
Hands-on experience with Web Analytics and SEO tools/platforms (Adobe Analytics, Moz, SEM Rush, Google analytics and web master tools)
Ability to quickly learn to use new and evolving products, tools and technologies to support the business
Experience with Adobe Site catalyst suite is a must
Excellent analytics skills. Data-driven decision maker
Demonstrated ability to think creatively outside the box
A flexible nature and the ability to perform and provide strategic insight/growth within an ambiguous environment
Excellent written communication skills, specifically in PowerPoint, Word and Excel
Highly organized, quick learner, proactive, persistent, accurate and with a positive attitude
Exceptional work ethic; does whatever it takes, with resolve, urgency, and integrity, to get the job done
Management and leadership that reflects and encourages commitment to Asurion Core Values

154

Manager, Digital Marketing Resume Examples & Samples

A minimum of a BA/BS Degree is required
An undergraduate and/or graduate degree in Marketing, Advertising, Communications or a related business field is preferred
A minimum of 4 years of hands-on digital and integrated media planning, buying or related position is required
ECommerce / eRetail media experience is a preferred
DTC experience is preferred
Beauty/CPG experience is preferred
Solid understanding of general advertising and direct marketing performance metrics, and a firm grasp on media research tools and how and when to most effectively use them is required
Cursory understanding of web technologies (e.g. CSS, JavaScript, etc.,) project collaboration tools (JIRA, Confluence) and digital analytic tools (Adobe Analytics, Google Analytics is preferred
Must be passionate about digital marketing and industry trends, with the ability to qualify innovative ideas with research and strategic thinking is required
Must be extremely organized, detail-oriented and capable of self-managing and multi-tasking in a fast-paced, demanding environment is required
Must have strong interpersonal communication skills as a team leader and team player with ability to lead and motivate others is required
This role will be located in Los Angeles, CA and may require up to 10% domestic travel9435170503

155

Associate Manager, Digital Marketing Resume Examples & Samples

Assist with identifying Digital Marketing agencies to drive innovative campaigns to exponentially increase the demand for Newell products through eCommerce channels
Collaborate with Digital Technology team to optimize the digital marketing technology stack needed to scale the demand creation function
2-4 years of digital marketing and/or Ecommerce work experience
Demonstrated integrity and maturity, and a constructive approach to challenges
Ability to operate independently given direction, and bring ideas and solutions to issues raised

156

Senior Manager, Digital Marketing Resume Examples & Samples

5+ years in digital marketing
Demonstrated background in marketing program execution, social media, web strategy and content development
Experience in social media, performance marketing and web and mobile optimization
Experience evaluating campaign concepts and creative
Strong brand building experience
Strong cross functional leadership experience and communication skills
Experience managing people and teams
BA/BS required. MBA preferred

157

Manager, Digital Marketing Resume Examples & Samples

Coach, mentor, and provide development opportunities for staff. Provide frequent feedback regarding performance and progress on established goals and objectives
Assist in developing digital marketing strategy. Responsible for managing and implementing CommunityAmerica’s digital strategy (encompassing public websites, member portals, mobile apps, SEO) as a key part of an integrated marketing communications plan
Partners with other marketing team members as well as the member experience team to identify digital touch points
Develop and implement digital marketing initiatives that align with and advance business sales /marketing goals and objectives from building awareness, lead generation, conversion, calls to action, engagement and member experience
Responsible for eCRM initiatives and implementation
Responsible for running campaigns from start to finish utilizing tools that integrate with Salesforce. Examples include Salesforce Marketing Cloud, Marketo or Pardot
Manage and maintain marketing messaging and creative on company websites, from design and content strategy to copy review, usability testing/validation and implementation
Plan and execute all web, SEO/SEM, marketing database, email, and display advertising campaigns. Partner and/or manage agency partners and internal teams to ensure integration across all paid, earned and owned media efforts
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and other pre-determined KPIs.)
Oversee third party technology, promotions and content vendors
Partner with communications teams to execute digital marketing projects from initiation, to creative concept and design, staging, approval, production and reporting metrics
Write, or partner internally to lead, complete and detail product requirements documents, ensuring clear communication of those requirements to the internal and external development teams. Partner on sales and other internal communications as needed
Lead cross-functionally to ensure we implement the business vision efficiently. Work cross-functionally with internal partners
Provide oversight to Digital Marketing Strategist to aid in execution and analysis of all digital marketing and channel experience initiatives
Demonstrate behaviors that are consistent with the credit union’s values, philosophies, and leadership characteristics
Knowledge of credit union products and services with the ability to gain in-depth knowledge quickly
In-depth knowledge of eCRM like Salesforce Marketing Cloud or similar
Advanced organizational skills with the ability to work on several projects simultaneously
Ability to analyze data and draw conclusions
Ability to communicate effectively in writing and verbally
Ability to resolve interpersonal conflict and miscommunications
Team player mentality, willingness to compromise and desire to lead change
Advanced knowledge of word processing, spreadsheet and database software
Degree in Business Administration or related field
Five (5) years of experience developing and executing online and digital marketing programs required
Five (5) years of management experience
Proven track record of instituting change within an organization
Deep experience in technology innovation

158

Manager, Digital Marketing Resume Examples & Samples

Directs the development and execution of Canada and Latin America’s (CALA) digital marketing strategy, programs and services
Manages and executes a wide variety of digital projects including web, search, email, campaigns and advertising, delivering strategic guidance to internal stakeholders, and collaborating with departments across the company to help them leverage the digital channel to meet company goals
Manages a team of digital marketing direct reports in Canada and Latin America region. Performs all functions related to leading and managing a dynamic team, including: determining resource needs; recruiting, interviewing, and selecting new employees; setting and communicating performance standards and providing performance feedback and coaching
Oversees the social media strategy for SAS Canada and Latin America
Responsible for planning and budgetary control of all digital marketing programs
Enhances the SAS digital channels by understanding the business objectives and delivering digital guidance and expertise based on an understanding of user behavior, in alignment with corporate goals and initiatives
Participates on cross-functional teams with the goal of ensuring consistency, accuracy, quality, and globalization of sales and marketing initiatives across major geographies
Collaborates with other marketing staff, including the global digital marketing team, to integrate and complement marketing strategies and share best practices across multiple channels
Analyzes website data and usability trends to validate current strategy and effectively makes recommendations for improvements. Optimizes web site conversion rates against KPIs
Represents SAS with third party vendors and partners to support marketing objectives and goals
Conducts market research analysis to identify trends, topics, market opportunities or competitor performance in digital channels

159

Technical Account Manager, Digital Marketing Resume Examples & Samples

Facilitate and ensure proper set-up of Zipline accounts, provide ongoing training and support to Zipline clients
Analyze incoming traffic for all partners daily, working with partners to minimize drops in scale
Develop and maintain comprehensive knowledge of partner setups with a focus on strong working relationships and consistent scale
Monitor expired audience’s to ensure there are no interruptions in data distribution
Ensure email prospecting campaigns are executed accurately and on-time, from coordination/set-up of lists/creatives/tags through deployment/reporting/invoicing
Ensure on-line display campaigns are executed accurately and on-time, from coordination/set-up of onboarding & distribution of audiences/creatives/tags through delivery/reporting/invoicing
Facilitate execution of social media queries, from client request through execution/delivery/invoicing
Ensure data distribution orders placed in Zipline execute and scale as expected with DSPs
Facilitate accurate and timely implementation of site tags / ID sync integrations for clients
Facilitate accurate and timely onboarding of client audiences into Zipline, from receipt of data files through distribution to DSPs
Ensure assigned data append jobs are fulfilled accurately and completely, from OMS job input through SFTP delivery of resulting file (includes jobs that involve third-party partner fulfillment)
Ensure accurate and timely delivery of data install jobs for clients
Develop and maintain knowledge of KBM Group Data Services products and best practices
Develop and maintain comprehensive knowledge of clients’ business with a focus on marketing strategies and expectations for results
Identify, assess and communicate product and process issues to appropriate departmental leads
Provide backup assistance to BDDs related to internal and external sales inquiries
Attend and participate in client reviews as required; travel might be required in some cases
Attend daily Zipline/IBI job review meeting
Develop and document operational process documentation as needed
Participate in product and system testing as required
Flexibility for extended office hours when necessary
Willing to handle additional responsibilities as assigned or required
Bachelor’s degree required, preferably in marketing, business, or information management
2-3 years of relevant experience required
Knowledge of Online Advertising Space
Relevant technical experience required; e. verifying pixels placed on client’s website, real-time data transfer etc
PC proficiency in Microsoft Outlook, Word, Excel, and PowerPoint
Ability to take direction from multiple people, prioritize and manage tasks, make good decisions with minimal supervision, and meet deadlines in a high volume workload environment
Ability to work in highly dynamic and changing environment
Strong problem solving and analytical skills, ability to be flexible and resourceful
Detail-oriented related to data entry, problem solving, and information/process analysis
Have excellent interpersonal, communications, and customer service skills
Must have a positive attitude, be assertive, and aspire to be the best
Contribute to an energized, collaborative, and entrepreneurial environment
Stay current in trends and developments in online advertising and related industries

160

Senior Manager Digital Marketing Resume Examples & Samples

Drive email marketing program globally including optimization of batch & blast campaigns, segmentation and personalization strategies and execution, optimization and testing recommendations
Responsible for being laser focused on email file health – both growth in new emails through brand partnerships, partnering with store experience leads to ensure our fleet is focused on email acquisition and digital strategies in partnership with the digital team
Lead, manage and iterate a lifecycle program focused on maintaining and driving frequency of active customers, reactivating lapsed customers and optimizing new to file customers. Partner with both email service provider and centralized marketing team to drive innovation and best in class marketing in this space
Manage and drive all email reporting and analytics and partner with Director of Digital Marketing to incorporate best in class reporting practices for the brand globally
Manage agencies, cross functional partners to help deliver against key KPI’s
4+ years management experience leading a team of digital specialists
5+ years of digital marketing experience in ecommerce with a proven track record in driving customer acquisition and revenue growth
Strongly KPI oriented: acquisition, conversion, ROI
Exceptional understanding of all aspects of email marketing

161

Assistant Manager, Digital Marketing Resume Examples & Samples

To interact with community members and respond promptly with inquiries received directly from website or social media platforms
Develop campaign to grow fans, traffic and engagement
Deliver and manage from concept to completion of multiple digital marketing projects to raise brand awareness and lead generation i.e. Website development, Facebook campaign, Google Ads etc
Project coordination among internal team IT , Product Development, Legal & Compliance and external media agencies
To ensure of smooth flow, timely delivering and completion with quality of assigned projects
Create original content with Search Engine Optimization (SEO) value for all online communication to reach and engage with consumers such as Facebook, Website and E-newsletter
Tracks and analyzes conversion rates and making improvements to the website and all social media platforms
Analyze problems, user journey, and competitive reviews for the highest effectiveness of website/ mobile/ social media platforms
Provide regular report of digital channel performance as assigned and support on ad-hoc assignments
Bachelor's/ Master's in Marketing, Business Administration and Information Technology Management or any business related field
Minimum of 3 years' experience Online Marketing
Having knowledge of digital marketing including Google Analytics, AdWords, search marketing and Social Media Ads and Mobile application marketing
Familiar with online marketing concepts, website development, latest technology and mobile platform
Experience in managing digital marketing campaigns and delivery detailed project follow up to ensure tasks accomplishment within preferred dues
Good Project Management and Vendor Management Skills
Understanding of website analytic reporting and creating the detail report within-depth insights and recommendations
Excellent in Excel and database knowledge
Experienced in using Sales force and CMS Orchestra is a plus
Good in Photoshop and HTML coding is preferable

162

Manager, Digital Marketing Ecosystem Resume Examples & Samples

Responsible for managing the digital marketing ecosystem including identifying gaps and establishing connections between digital and traditional marketing capabilities in support of business strategies (customer centric initiatives, channel and capability strategies) and onboarding new capabilities
Lead the execution of strategic lighthouse initiatives/proof of concepts to demonstrate the value of utilizing new technology and to build the business case for investment
Identify and deliver on short-term opportunities to leverage new and existing capabilities to improve digital marketing effectiveness across paid, earned and owned media tactics
Support senior management with preparation of executive presentation material to profile the marketing ecosystem and build the business case for new investment and opportunities
Build strong relationships with key stakeholders across marketing, agencies, external vendors, Digital channels and technology to consistently drive optimization of marketing capabilities
Recognize the 'context for TD', lead the identification and delivery of key capabilities (people, process and technology) to transform TD's real-time marketing operating model toward an agile marketing channel
Support the evaluation, business case/ROI and adoption of capabilities
Partners with application management team to ensure product currency and compliance
Constantly review our processes and find ways to improve them; collaborating with internal and external business partners to improve operational strategy and effectiveness
Collaborate with compliance, risk, technology and legal partners to identify and mitigate risk, particularly around the use of new capabilities and/or data
Monitor industry trends and the competitive landscape, providing thought leadership and direction to ensure TD's marketing ecosystem evolves to create competitive advantage

163

Manager, Digital Marketing Resume Examples & Samples

6-10 years progressive work-related experience in a medium sized or multiregional web/digital channels’ role with proven executional experience with results
At least 4-5 years in internet business or similar business function with a focus on marketing or sales, business development or similar brand/channels in the travel or similar industry
Ability to navigate and manage within a global matrix management environment
Experience in a multifunctional team, including business partners and agencies
Expertise and demonstrated understanding across a wide range Web and Digital disciplines i.e. channel management, digital, social, CRM technology
Travel and/or Hotel Industry experience preferred
Digital marketing experience highly preferred
Strong financial, analytical and business acumen
In-depth understanding of key Digital tools, systems and principles, an understanding of multiple platforms including Web, Mobile or Social
Demonstrated success in driving Internet consumer (B2C) revenue growth through digital marketing, business development, or sales program participation, creation & implementation, or management
Demonstrated understanding of Internet/Interactive marketing history and historical trends as well as current best practices across consumer-facing e-commerce organizations
Demonstrated some level of interactive marketing program management experience and understanding of search engine dynamics including the interrelationships between various search engines, placement service providers, and consumer portals
Understanding of Hotel Industry, particularly the reservations, loyalty program and guest relations processes
Proven track record of profitable Website management and development
Superior oral and written communications skills including presentation skills (e.g., powerpoint, excel and word) and group decision facilitation
Ability to influence internal customers and business leaders and effectively establish strong working relationships that produce solid results
Drive alignment and execution to the business ambitions, translating plans and allocating resources to its effective delivery
Excellent stakeholder, negotiation and project management skills with proven experience of delivery
Ability to perform multiple efforts in a fast paced, high growth environment
Demonstrated proficiency in business software products such as Excel, Microsoft Access, Word and PowerPoint.　
Native level Japanese, business leve English

164

Senior Manager, Digital Marketing OTC Resume Examples & Samples

Assist the OTC marketing team with marketing activation and measurement
Assist the OTC brand teams in managing digital marketing initiatives including CRM, SEO, SEM and social media programs including: Collecting and maintaining email opt-ins, Overseeing the development of CRM and Loyalty programs, Developing content strategies for improved SEO rankings
Develop and manage editorial calendar for relevant social media sites. Manage content approval through VEEVA and MARC
Manage website updates, database projects and domains alongside IT
As assigned, serve as liaison between brand team and digital agencies
Assist in the development of digital marketing programs and in the tracking of their success metrics
Uncover insights and initiate ideas to improve the business through digital channels
Partner with cross-functional teams to successfully launch digital initiatives
Keep the OTC team informed of emerging digital trends and technologies
Build strong working relations with various disciplines across the Mylan organization
Minimum of a Bachelor's degree (or equivalent) and 4 to 6 years of relevant experience in related industry. 8-10 years of experience is strongly preferred. However, a combination of experience and/or education will be taken into consideration
Must possess knowledge of terms and concepts used in digital marketing. Familiar with web analytics (Google Analytics), media performance monitoring, and media planning, Familiar with CPG marketing and medical-legal reviews desired. Advanced knowledge of Microsoft Excel and PowerPoint necessary
Must be comfortable working productively with limited guidance and in a matrixed organization. Excellent written and presentation skills
Position functions semi-autonomously. Reporting to the Head of Marketing with key customers being the two Directors of Marketing
Ability to read and interpret comprehensive and intricate research documents. Ability to work with executives and communicate abstract concepts. Ability to present to a high level of the organization and groups outside of the organization. Working knowledge of web development terminology and digital marketing production terms
Periodic travel is required

165

Senior Manager Digital Marketing Resume Examples & Samples

BA degree in a relevant field is required
9+ years of relevant experience is required, preferrably in digital marketing and trade marketing
A deep understanding of Digital drivers of demand and approach
3+ years’ experience managing a team with proven leadership skills that include being part of a high performing team
Requires business experience within the Latin American Markets
Must have a very strong skill set in the use of Microsoft Office with proven knowledge of Excel, PowerPoint, and MS Word
The ability to apply industry knowledge, thinks creatively and demonstrates shopper centric thinking to apply synergies with a retailer’s goals of category growth
Must have the ability to work independently and be a self-starter within a team setting
Demonstrated ability to lead people and manage results with others
Must be bilingual in Spanish and English and will be assessed by a professional language perficiency test
Excellent interpersonal and communication skills, both written and oral

166

Manager, Digital Marketing Resume Examples & Samples

Create compelling offers and incentives for digital marketing lead generation and customer retention
Own tracking, analysis and improvement of conversions across multiple web properties and measure and report performance of digital marketing campaigns for lead generation and eCommerce
Maintain email and digital advertising calendar and budget
Participate in the strategic planning and marketing planning sessions for the company, including setting and measuring performance objectives that are in line with business goals
3-5 years of experience in digital/content marketing, lead generation, or related experience. Experience in B2B marketing as well as eCommerce settings
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. Demonstrated ability to show lead growth and pipeline development
Prior management and/or supervisory experience a plus
Experience leading and managing digital marketing lead generation campaigns across web, email, social media, PPC (pay-per-click), and display advertising/retargeting
Proficiency with PPC (Google) and social media advertising (Facebook, Linkedin) for paid promotion, targeting and measurement
Strong analytical skills and data-driven thinking
Ability to evaluate and improve landing page conversion effectiveness
Salesforce.com (CRM) experience strongly preferred

167

Manager Digital Marketing Resume Examples & Samples

Lead the overall digital strategy within the business unit, including which tools, activities and execution will deliver the best return [please remove this – the M3 should be leading the strategy]
Ensure that the BU’s global digital strategy and initiatives are flawlessly executed
Coordinate agencies for the creation and development of digital campaigns and initiatives
Work with cross-functional departments to ensure flawless execution and seamless connection plans
EComm, IT, Media, PR, Customer Service, CRM, Retail, etc
Process and suggest priorities in order to get the best return from the allocated budget
Coordinate and distribute documentation of project information with internal and external groups
Experience in digital marketing campaign development and execution
4+ years’ industry and / or relevant work experience

168

Senior Manager Digital Marketing Resume Examples & Samples

Ensure that plans deliver impact and consistency at any given point in time as well as continuity through the consumer journey
Act as key integrator between Global Brand Management and Market teams to drive effective digital marketing planning
Drive communication and alignment with market eCom and Digital marketing managers
Implement strategy, guidelines and process to facilitate seamless and connected digital marketing activation and content planning for all .com/ eCom markets across all digital touch points in the consumer journey
Drive planning and implementation of global weekly calendar (as part of DTC calendar) and content slot plan across markets and align with markets on local content slot elements, covering brand and commercial campaigns
Act as single point of contact to gather market input on digital and eCom specific requirements and consolidate those as input/brief towards Global Brand Management (including content and experiences for .com, social and CRM)
Work with Global Brand Management and UX/CX teams during the process of content & connection planning for key brand and commercial campaigns to develop global content slot plan (with pre-defined local slots)
Be the key interface to eCom and Digital marketing teams in market: Gather market input, align on content plans (global plan with consideration of local slots), ensure seamless communication process
Manage the approval process to have aligned global / local content slot plan and to ensure markets obtain all necessary global approvals in case of locally developed campaigns and tools
Monitor the execution of the weekly marketing calendar, activations & other campaigns in the markets
Enable fact based decision making by implementing consistent campaign / activation evaluation based on business unit and market input and defined KPIs
Strong knowledge within the areas of brand marketing, digital and eCommerce
Strong influencing skills and interpersonal skills (e.g. communication, cross-functional collaboration)
Strong commercial knowledge and business acumen
Experience within the adidas Group business along with solid industry experience
Fluent written and spoken English is a must
A Bachelor’s or Master’s degree in business, marketing, communication or related field
6-8 years experience in marketing with focus on Brand marketing, eCommerce and digital
Experienced in working cross-functionally within international organization
Market level experience would be an advantage

169

Senior Manager, Digital Marketing Resume Examples & Samples

Minimum of 5 years of digital marketing experience in publishing, advertising, and/or retail organization with an understanding in driving engagement and consumer revenue
Agile and fluid digital marketer with an ability to work with editorial and digital product teams to develop brand relevant marketing initiatives
An innate desire to seek out, understand and evaluate emerging technologies and then provide thought leadership and perspective for adoption where appropriate
Deep understanding of social media and digital marketing best practices
Conversant and able to use technology and marketing platforms and tools that can measure and drive marketing programs and conversions
Have a strong working knowledge of analytic tools such as Google Analytics, Omniture, Adobe Audience Manager, Parse.ly, and similar tools
Stay abreast of digital marketing activities of other organizations and develop actionable insights

170

Manager, Digital Marketing Resume Examples & Samples

Provide leadership in developing short-term and long-term digital marketing strategy, working with various internal stakeholders and business partners, and leading efforts to execute against that strategy to increase traffic and conversion of new customers while building a stronger brand
Manage staff, external agencies and partners in the areas of paid search, SEO, display, social, website, content distribution, email, and other channels to support the sales and brand organizations to gain visibility and mindshare among key audiences and deliver on key business objectives
Significantly increase our social audiences engagement and consideration levels, driving relevant conversations to support diverse business goals
Introduce significant and measurable improvements to digital strategy and execution, working with our agency partners to track marketing performance metrics and coaching the team on the analysis and interpretation of data
Lead staff in enhancements and optimizations to www.discovernetwork.com and www.dinersclub.com, to ensure a modern and impactful website presence
Lead efforts to improve user experience and overall digital governance, working closely with the organizations Project Management Office
Report on goals progress, forecasts, results, challenges, and achievements in a concise and timely manner to all levels of the business
Manage digital marketing budget, with accountability for staying within budget and for developing reporting on key ROI metrics
Develop junior staff to grow their capabilities and level of contributions as they progress towards more senior marketing roles within the organization
Provide thought leadership on digital marketing to optimize spend and performance by remaining current on trends, the competitive landscape, and best practices
Promoting a risk-aware culture, ensuring efficient and effective risk and compliance management practices by adhering to require standards and processes

171

Manager / Senior Manager, Digital Marketing Resume Examples & Samples

Own and optimize the LOC application journey to maximize conversions
Act as key relationship owner with tech teams that develop LOC digital experiences
Manage "always on" site placements that drive to the LOC application, and apply learnings to a growing suite of other lending products
Identify and launch other digital experiences to drive LOC enrollment and usage
Champion Marketing Automation journeys for LOC and define the go-forward strategy for leveraging this capability across customer marketing for GCP
Lead one B30 direct report who supports execution and analytics efforts
University degree in marketing, business administration, or similar careers
3-5 years of experience in marketing and/or project management
Strong Strategic Thinker with track record of developing and implementing innovative marketing strategies and driving business outcomes
Excellent Relationship Builder who can work across a large matrixed organization to build effective relationships with partners across marketing, product, and technologies
Highly Effective Communicator with strong interpersonal, oral and written communication skills that allows for the clear articulation of strategy and ideas, in order to influence and set direction for team
Results Oriented who can lead complex projects and motivate others to attain results
Caring People Leader interested in coaching and developing others
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions

172

Senior Manager, Digital Marketing Channels Resume Examples & Samples

>5+ years in a Digital Marketing position involving significant responsibility for driving the overarching strategy
Experience in mentoring and leading successful teams
Detailed knowledge of digital media; SEM, SEO, affiliates, programmatic display, mobile, social, DMPs
Experience in developing and continually optimising an integrated digital media strategy
Excellent communication and stakeholder management skills
Proven track record navigating through complex business environments with various senior Stakeholders

173

Manager, Digital Marketing Resume Examples & Samples

Manage digital team workload; provide clarity and direction to ensure assignments are completed on time and within collaborative creative development process
Evaluate digital channels and lead optimization efforts; produce weekly/monthly analysis to measure campaign effectiveness, identify behavior trends and provide ROI on marketing initiatives
Manage digital media planning and oversee implementation of SEO & SEM initiatives
Oversee social media program and manage Sun's online reputation; manage internal processes, teams and social technology platforms
Identify digital trends and innovations; recommend new technologies to enhance marketing strategies and initiatives
Partner with technology team on web development initiatives and define requirements; provide input and quality control for digital platforms to ensure website changes are documented and tracked
Lead digital marketing and technology teams on resolving digital channel production issues
Implement and manage digital channel measurements to ensure campaign tracking and statistics are captured for all initiatives
Oversee and manage digital media planning process and procurement; manage associated digital marketing budgets
Coordinate team member selection, training, scheduling and development of direct reports and ensure team members comply with appropriate policies and procedures

174

Manager, Digital Marketing Analytics Resume Examples & Samples

Manage analyses and projects as insight partners with digital marketing team, accountable for developing roadmap; ensuring SOW alignment; establishing timelines and deliverables; analyzing, planning, and implementing project initiatives; taking corrective action; and presenting results to leadership and stakeholders to achieve desired results
Drive key customer acquisition and retention strategies for Walmart eCommerce
Lead media measurement plan, partner with paid marketing channel owners to optimize marketing investment across top, mid, and last touch conversion funnel
Design and execute learning agenda for customer retention programs, be the core analytics brain to unleash opportunities to improve customer cohort quality, and LTV overtime by fine-tuning targeting and engaging strategy through test & learn programs
Segment, prioritize and socialize clearly distinctive customer segments based on demographics, purchasing behavior, lifestyle preferences, customer experience and other customer attributes. Make actionable targeting & messaging recommendations tailored to each segment
Familiar with Omniture clickstream data, be able to perform marketing pathing analysis and attribution logic based off raw session data
Partner with cross functional teams to assess business requirements, improve tracking & data quality, and enhance reporting portfolio collectively

175

Oxo-senior Manager Digital Marketing Resume Examples & Samples

Establish and lead OXO’s strategy across digital channels, including but not limited to social media, the OXO blog, blogger programs, partnerships/sponsorships and email communications
Establish a process for organizing/capturing/generating/sharing content across channels to provide consistent support of the brand and deliver a cohesive brand impression to consumers
Manage relevant agency relationships
Set benchmarks and KPIs for each channel and leverage performance data to adjust strategy and content in real time to ensure goals are met
Partner with Sales on evaluating and participating in shopper marketing programs with retail partners. glean insights leveraging data from retailers as appropriate
Manage at least one direct report (likely more); clearly define role and offer guidance that supports both career development and meeting team goals
Oversee and manage the workflow for direct report to encourage on-the-job learning and ensure success
Stay on top of relevant industry trends, attend conferences and educational events
Partner with other brands within the Helen of Troy portfolio to learn strategies and best practices
Share out knowledge and best practices with the brand communications team
Bachelor’s Degree from an accredited four-year college or university in related profession/field
5+ years of experience in digital marketing, ideally for a brand with passionate end users
Agency management experience preferred but not required
Extensive knowledge and experience with established and emerging social and digital platforms
Knowledge and experience with digital marketing measurement models and with Google Analytics
Proven track record of successfully managing digital programs geared towards driving consumers through the purchase funnel
Strong experience working cross-functionally

176

Manager, Digital Marketing Resume Examples & Samples

Apply and manage digital marketing techniques to effectively attract audiences utilizing an appropriate mix of platforms. Establish a digital marketing strategy and vision aligned to the desired goals of Travelers programs
Manage digital marketing programs to strict volume and efficiency targets
Works with external agency partners and technology companies to optimize and manage projects toward desired outcomes
Stay up to date on digital capabilities and direct response best practices
Acquire approval and execute IOs against media buys, tracks and monitors spend against budget
Liaise with internal and external stakeholders for creative development and approval
Establish KPIs and manage reporting for front-end marketing KPIs
Develop estimates on the potential yield of digital marketing programs
Serve as marketing liaison and consultant to assigned business partners on less complex digital programs and initiatives
Work collaboratively with assigned business partners to understand their goals and make preliminary recommendations on strategies to address those goals (via digital, social and mobile, and content marketing)
Collaborate with other marketing disciplines (advertising, research, communications, creative services etc.) on less complex programs/initiatives
Develop and manage digital research and intelligence programs to drive insights for marketing
Develop and deliver digital marketing training to build capabilities across businesses and the enterprise

177

Manager Digital Marketing Resume Examples & Samples

Develop an overall digital marketing strategy in conjunction with the communication team. This will include brand and category objectives for online, mobile, digital media, social, eCRM, SEM, and SEO
Create, manage, and implement integrated digital marketing campaigns across MENA, being flexible enough to act as a team leader or a team member depending on the campaign requirements
Create and drive a social marketing strategy for the focus categories, managing agency-supplied social moderators with the help of one direct report to ensure a consistent and engaging voice from the brand on key social platforms like Facebook, Twitter and Instagram
Manage and inspire external agencies in the development of key digital initiatives and tools
Develop and manage an analytics program for all digital marketing programs and social platforms. Regularly share findings and adjust campaigns based on key metrics
Work closely with Public Relations, Sports Marketing, Retail Marketing and Merchandising teams to gather assets throughout the year for digital communication executions
Manage relationships with global counterparts, keeping them regularly informed on all category projects
Full responsibility for ensuring brand content on the home site is up to date and accurate at all times
Regularly present digital concepts, campaign reviews and competitor activity to integrated communication teams whilst remaining consistently abreast of current digital marketing tools and techniques
Managing a large Marketing Working Budget
Cross-functional Marketing knowledge and market experience in sport and/or fashion/lifestyle categories (FMCG or sporting goods industry candidates preferred)
Strong communication skills: written, oral and presentation
Analytics: ability to analyse data to improve strategic decision making and implementation
Creative: ability to shape the implementation of marketing plans
Deep-routed understanding of and ever changing digital landscape
Experience in project management – including critical path management to deliver projects on time and within budget
Demonstrated understanding and experience in delivering solutions or services via new and emerging web technologies
An ability to articulate which elements of digital marketing are suitable for different campaigns and how they deliver results
University degree in Marketing and a proven previous experience (minimum 5 years) in either agency (performance marketing, paid search, display or paid social) or a client side digital marketing/ecommerce role
Google Certification Program (AdWords Professional) – SEM (preferred)
Google Analytics IQ Certification – Google Web analytics certification (optional)
Fluency in English both spoken and written is mandatory

178

Manager Digital Marketing Resume Examples & Samples

Coordinate agencies on the creation and development of digital campaigns and initiatives
In conjunction with CTC teams provide the content for a style toolbox on a commercial / horizontal and seasonal basis
Work together with brand communications and CTC to extend all commercial and horizontal global campaigns / initiatives thru all possible digital avenues
EComm, IT, Media, PR/Social, Customer Service, CRM, Retail, etc

179

Manager Digital Marketing Partners Resume Examples & Samples

German language skills OR other language skills essential (native level)
Previous, demonstrable, online and digital marketing experience
Degree level or equivalent. Strong analytical skills, strong communication skills
Content/copywriting capability
Excellent leadership, organization and negotiation skills
Business Acumen and highly productive & strong initiative
Organizational Sensitivity
Strategic Management
Ability to collaborate, communicate and manage in a highly matrixed organization that operates across multiple time zones
Excellent interpersonal skills, presentation skills and the ability to be effective over several communication vehicles (phone, web, email, social media etc.)

180

Manager, Digital Marketing Resume Examples & Samples

Manage daily execution and optimization of paid search campaigns including bid management, budget allocation, performance monitoring, keyword expansion, ad copy development and testing, engine beta testing, etc
Partner closely with SEM agency to ensure success of executions, programs, and identify and develop creative strategies to further enhance conversion and drive revenue on a mature paid search campaign
Develop effective keyword management and execute strategies
Conduct measurable A/B tests on ad copy/landing pages with the goal of increasing conversion
Track, measure, report, and analyze for further optimization of all initiatives and generation of new ideas
Maintain relationships with search engines to test new-to-market offerings
Analyze the blended reporting of SEM/SEO to drive the business and use to optimize programs
Understand and communicate SEM industry best practices and new advancements and present recommendations for updated, effective strategies
Monitor PPC trends, best practices and techniques to ensure correct account spend/growth, identify new opportunities
Develop and execute internal and external linking strategies
Be able to clearly communicate technical requirements to both developer and non-technical stakeholders
Review and support link acquisition strategy
Analyze and monitor competitor sites and competitor practices in SEM and SEO
Minimum 3 years experience in SEO/SEM
Fluency in Excel and Adwords Editor; proficiency in keyword research, Google Analytics or Adobe/Omniture
Minimum 2 years of relevant work experience with Google Paid Search, Google Display Advertising
Ability to collect data, analyze trends, identify strategic recommendations and present them in an logical manner
Excellent written and verbal communication skills (ability to synthesize, organize and present data) for interacting with internal clients of all levels and functions
Content marketing or /SEO content creation and optimization experience
Understanding of and proven interest in the publishing industry and changes in the marketplace
An innovative, positive, and self-directed attitude
Organized, self-motivated, hardworking, dedicated, with a strong sense of accountability
Management of SEM channel with $10m+ in revenue per year

181

Senior Manager, Digital Marketing Resume Examples & Samples

Plan and implement strategies of digital marketing and social media (paid & organic), mobile marketing and owned online channels
Liaise with franchise marketing team to further develop and plan digital strategies for key franchises
Plan, execute and own marketing campaigns and digital marketing initiatives to generate brand/franchise awareness, and drive traffic and sales and engagement
Content development and management – creation of new China-specific content and adaptation of relevant Global content for digital product and social media
Manage all digital content calendar for internet, digital marketing and social media
Spearhead all social media marketing initiatives and create a framework that can be scaled and repeated
Manage digital agencies to support programs, campaigns and community management
Identify and negotiate partnerships for co-branded campaigns
Grow new digital platforms in mobile and social applications
Plan and own the digital work process, establishing good working relationships with internal stakeholders/LOBs
Responsible for digital reporting/tracking and analysis
Manage digital budget and able to prioritize projects to meet team objectives
8-10 years of marketing experience, with hands on experience in digital marketing campaigns and direct marketing programs
Proven multi-channel marketing expertise – with a heavy emphasis on online and direct to consumer marketing
Solid experience on CRM (points/loyalty programs, membership programs) highly preferred
Proven experience developing value propositions for consumers – whether through product, marketing campaign or loyalty program development
Experience in effective consumer communication including creative strategy and messaging
Strong leadership, creativity & innovation, and priority-setting
Negotiation and partner management skills
Experience interfacing effectively with multiple levels of management, ranging from senior corporate executives to line managers
Experience creating concrete, actionable marketing plans for new programs based on consumer research and hypotheses, without historical results
Strong, cross-functional leadership skills, including experience managing complex projects and integrating new initiatives across an organization
Excellent written and oral communication skills and negotiation skills – particularly within large organizations
Self-motivated, results-driven with excellent attention to detail
Leadership and team management experience

182

Associate Manager, Digital Marketing Resume Examples & Samples

Execute digital plans in support of the strategies and priorities of Hasbro Gaming brands
Work effectively and efficiently with the broader digital marketing team, in-house social team, and external agencies to deliver social, video and website experiences across Hasbro Gaming brands
Manage day-to-day content and timelines for social platforms, video platforms and websites
Deliver information about brand performance and new initiatives in a clear and concise manner to internal and external stakeholders
Serve as the primary liaison between Global Brand Marketing, Digital Technology, Legal and Global Digital Marketing
Bachelor’s degree and two plus years’ experience in digital marketing
Ability to work closely and effectively with teams in a matrix environment; including managing and collaborating with vendors and agencies to achieve agreed upon goals
Ability to communicate effectively with cross-functional teams
Endless curiosity for digital marketing
Proven record of creating digital content and understanding of key platform KPIs
Familiar with Microsoft Office (Word, Excel, PowerPoint), Microsoft Outlook, Microsoft Project, Visio, CMS, HTML, CSS, Photoshop (or other graphical design/editing software)

183

Manager Digital Marketing Resume Examples & Samples

Strategy creation and Implementation of E-Shop-in-Shops focused on product conversion
Execution and maintenance of all campaigns
Management of relationship with Regional Marketing (communication, media and internet) and Commercial Partners in order to achieve the online presence in their sites

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