Digital Marketing, Associate Resume Samples
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Digital Marketing, Associate Resume Samples
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LB
L Bins
Leonora
Bins
7683 Dibbert Overpass
Phoenix
AZ
+1 (555) 692 0904
7683 Dibbert Overpass
Phoenix
AZ
Phone
p
+1 (555) 692 0904
Experience
Experience
Detroit, MI
Digital Marketing Associate
Detroit, MI
Jacobson-Cronin
Detroit, MI
Digital Marketing Associate
- Bidding and monitoring of daily pacing and performance
- Sourcing relevant 3rd party content from b-to-b influencers
- Creating press releases
- Managing social media and blog communities
- Assisting in the creation and implementation of customer journey engagement funnels
- Writing email newsletter copy and subject lines
- Creating articles for the Olive Tree in-app message center, blog, and social media outlets
Los Angeles, CA
Digital Marketing Associate, Glamour
Los Angeles, CA
Daugherty-Kuhn
Los Angeles, CA
Digital Marketing Associate, Glamour
- Campaign ideation and brainstorming with Sales Directors
- Supports Sales Directors, with design and content for pre- and post- sales materials related to proposal
- Proposal creation specific to Glamour.com and sister site media, including standard and custom and native units, data segmentation, social offerings and other ad tech inclusions
- Work with the Digital Sales Planners and Campaign Analyst team to track current campaigns and build media plans for new ones
- Understand the digital ecosystem and how different service providers work to help advertisers. See Luma Landscape Slide: http://www.lumapartners.com/lumascapes/display-ad-tech-lumascape/
- Measure everything – rooting your work in insightsand tracking toward KPIs using a variety of data sources (web analytics, client research, sales feedback)
- Recommend and implement new SEO initiatives that drive growth for local country sites across the region
present
San Francisco, CA
Senior Digital Marketing Associate
San Francisco, CA
Lowe, Brekke and Kuphal
present
San Francisco, CA
Senior Digital Marketing Associate
present
- Proactively manage, test, improve, and measure inbound marketing performance
- Identify and propose marketing communication opportunities to management
- Assist with SEM campaigns
- Mange and execute marketing automation and email campaigns using HubSpot
- Manage and maintain lists
- Drive acquisition channel performance to meet new customer and sales revenue targets within established CPA and ROI constraints. Perform weekly, monthly, and quarterly analysis across Paid Search and Affiliate Marketing channels
- Building out landing pages, workflows, creating rules for email list segmentation, etc
Education
Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
Harvard University
Bachelor’s Degree in Business
Skills
Skills
- Strong business acumen in understanding profitability concepts relative to growth strategies
- Solid ability to prove business impact through ROI metrics
- Strong overall knowledge of E-mail Marketing and Digital Marketing strategies
- High attention to detail and strong proof-reading skills
- Strong creative judgment and ability to manage creative process
- Strong knowledge of marketing principles
- Strong knowledge of digital marketing principles
- Strong attention to detail
- Highly organized with keen attention to detail
- Strategic thinker with strong organizational skills and attention to detail
15 Digital Marketing, Associate resume templates
Read our complete resume writing guides
1
Surf / Snow Digital Marketing Associate Resume Examples & Samples
- Bachelor’s degree in Marketing, Business, Communications, English or related field of study
- 2+ years of experience in digital marketing and/or community management
- Passionate about Surfing with an aptitude for current and emerging digital marketing and social media technologies
- Should be a motivated self-starter and process-oriented with a high attention to detail
- Excellent knowledge of the leading social media platforms (Instagram,
- Facebook, Twitter, Pinterest)
- Familiarity with the Wordpress platform
2
Digital Marketing Associate Resume Examples & Samples
- 3+ years of Marketing and Promotional experience with emphasis on creation and execution of digital marketing, promotional materials, and events marketing
- Bachelor's Degree in Marketing or related field of study
- Prior Trade Show / Event Support experience
- Strong overall knowledge of E-mail Marketing and Digital Marketing strategies
- Experience leveraging Social Media for Marketing objectives
- Proficiency in MS Word, Excel, PowerPoint, database management and CMS
3
Digital Marketing Associate Resume Examples & Samples
- Proven experience running inbound and outbound marketing programs, tracking performance, and hitting goals
- Winning attitude, looking to be part of a very specialized, high-performance team
- Willing to roll up your sleeves and execute on a daily basis. No desire for downtime
- Efficient, smart worker
- Deep experience in Google Analytics and popular CRM/CMS
- Agency background
- LI-GE1
4
Digital Marketing Associate Resume Examples & Samples
- Lead ongoing paid search campaigns, track performance, and optimize to client’s KPIs
- Manage 3rd party tags and tracking pixels
- Prepare data / analytical “scorecards” / presentations for clients on a regular basis that track effects of online efforts on KPIs and provide strategic recommendations on how to optimize marketing and media initiatives
- Lead online research initiatives (e.g. Facebook A/B testing) to better understand current and future audience basis
- Maintain and track client media budgets
- Keep the agency current on the latest trends in media, digital, social, etc. and present these opportunities and strategies within the company and to the clients
- Assist in enacting integrated media plans ⎯ including digital, print, out of home, broadcast, social, and SEO/SEM ⎯ for New York City, regional, and national markets
- Collaborate with media team and leadership to develop new media related products, services, and capabilities
5
Digital Marketing Associate, Glamour Resume Examples & Samples
- Proposal creation specific to Glamour.com and sister site media, including standard and custom and native units, data segmentation, social offerings and other ad tech inclusions
- Campaign ideation and brainstorming with Sales Directors
- Supports Sales Directors, with design and content for pre- and post- sales materials related to proposal
- Work with the Digital Sales Planners and Campaign Analyst team to track current campaigns and build media plans for new ones
- Understand the digital ecosystem and how different service providers work to help advertisers. See Luma Landscape Slide: http://www.lumapartners.com/lumascapes/display-ad-tech-lumascape/
6
Digital Marketing Associate Resume Examples & Samples
- Own the direct marketing e-mail function and the team’s Eloqua platform. (Required experience using Eloqua or similar platform, with history of continually advancing own understanding and application within tool)
- Strategize and implement lead generation and nurture campaigns for a variety of initiatives to support GIS marketing strategy
- Manage customer-facing website and campaign landing pages; apply creativity to best leverage these properties to engage prospects and customers; work with web team to ensure SEO best practice
- Strategize SEM, social targeting and other sponsored campaigns to support integrated marketing campaigns, working collaboratively with colleagues to achieve measurable results. Develop and execute these campaigns as well as manage vendor partners
- Write and edit compelling emails, ad copy, etc. to support digital tactics
- Analytics: proactively track and report on web, email and social analytics; test thoughtfully and consistently; and provide strategic recommendations for optimization
- Maintain and update prospect and client lists within Eloqua; Segment lists based on demographics, behaviors, and interactions
- Lead and manage GIS social media platforms to support integrated campaigns
- Work with team to create content to support thought leadership and lead generation objectives including infographs, reports, blogs, videos, etc. Analyze and measure performance to maximize reach and effectiveness
- Be a strong advocate for Sales/marketing alignment and use a professional, collaborative approach to develop improved Sales/marketing alignment and CRM use. Help create new processes based on best practice
- Measure and report on the results of outbound and sponsored campaigns; optimize where needed
- Lead and manage GIS social media platforms and support integrated campaigns
- Create various forms of content to support thought leadership and lead generation objectives including infographs, reports, blogs, videos, etc. Analyze and measure performance to maximize reach and effectiveness
- Be a strong advocate for Sales/marketing alignment and use a professional, collaborative approach to develop improved Sales/marketing alignment, CRM use and processes
7
Digital Marketing Associate Resume Examples & Samples
- Assist in managing paid search campaigns to a revenue target, expense budget, ROAS and margin goal
- Recommend and execute strategic and tactical improvements to SEM campaigns
- Generate and deliver performance reports to management on an ongoing basis
- Research new trends, emerging channels, and best practices in SEO, SEM, Affiliate, Social Media and other online marketing tactics that can be used to drive sales to BN.com
- Assist in the Management of day-to-day relationship with marketing partners & agencies (SEM, SEO, Affiliate & Display); communicate schedule, budget, plan and corporate objectives
- Analyze competitive presence, deals and offers, creative usage etc
- Execute day to day for new partner acquisition and testing
- Work Closely with Marketing Manager in plan building, forecasting and budgeting
- Contribute to and support in creative strategy - concepts for text and banners
- Assist various product teams in the launch and promotion of their lines
- 1-3 years experience in online marketing with hands-on experience including managing large paid search marketing campaigns, including campaign development, bid management, and performance reporting preferred
- Experience in Paid Search, Natural Search Optimization, banner ad display, affiliate programs..LinkShare a plus
- Analytical, data-driven personality. Results oriented
- Experience using Google AdWords, Bing/Yahoo paid search management tools and interfaces preferred
- Hands-on experience using a bid management software platform like Kenshoo or Marin preferred
- Hands-on experience using web analytics reporting tools like Coremetrics or Omniture preferred
- Demonstrated ability to analyze and interpret large sets of complex data, then take appropriate action
- Strong written, verbal, and interpersonal skills within a large corporation setting
- Familiar with Affiliate policies, trademark bidding/trademark rule
- Self-motivated, but takes directions well
- Exhibits enthusiasm, creativity and commitment
- A passion for books and creating a fantastic online customer experience
- Multi-channel retail experience (online and offline) preferred
- Experience creating and managing: Facebook and Search Re-Targeting campaigns
- Knows the working relationship between Affiliates, SEO, CSEs, Social, Local and SEM
- Must be a team player and get along well with others, even in stressful situations
8
Digital Marketing Associate Resume Examples & Samples
- 2 years of Digital Marketing and Social Media experience
- Creative and innovative
- Deep understanding of social media communities
9
Digital Marketing Associate Resume Examples & Samples
- Work closely with Customer Experience to develop and embed a customer lifecycle management approach to retention
- Build customer management and reporting capabilities around the lifecycle that enable execution, assessment and optimisation of the approach
- Manage activation and churn management plans for subscription customers. Allocate budget and effort across these categories based on strategic priorities and value to WSJ
- Deliver improvements in subscriber retention. Manage the reporting of KPI and other indices as per set criteria, on a daily, weekly, monthly basis
10
Digital Marketing Associate Resume Examples & Samples
- Support the go-to-market strategy by understanding objectives, audience and digital channels
- Manage and optimize multiple online channels (email, onsite placements, SEM, etc.) to drive day-to-day and long-term performance
- Work cross-functionally with multiple internal/external stakeholders
- Drive campaign and team reporting and communicate results to key stakeholders
- Identify opportunities for technological and process improvement, quantify impact and drive build vs. buy decision making and implementation
11
Digital Marketing Associate Resume Examples & Samples
- College Degree; Background / majoring in Communications, Digital Media, Journalism, English, Design, Nonprofit Management with strong interest in Digital Communications or other related discipline
- Understanding of Adobe Creative Cloud and related software
- Photo and Video editing experience
- Broad-spectrum Digital proficiency, including web platforms (online CMS, HTML/CSS),
12
Digital Marketing Associate Resume Examples & Samples
- 2+ years of experience driving growth at a company through Funnel Analysis and Digital Marketing
- Bachelor's Degree in a related field
- Passion for Marketing, Consumer Internet, and the Education industry
- Previous experience working in an analytical business role (e.g. management consulting, investment banking, VC/PE)
13
Digital Marketing Associate Resume Examples & Samples
- To create compelling visual communications, integrating JLL’s proprietary research data, for the purposes of business development, external distribution, and client requests
- To produce interactive maps, websites, reports, and presentations that bring research content and real estate data to life
- To assist on projects from initial debrief to finished product with significant self-direction and limited oversight
- To respond to internal and external client requests for data and information
- To build relationships across the organization, and to introduce other team members to new technologies and best practices in technology, graphics, and data presentation
- To apply best practices in business intelligence, design, 3D architectural visualization, motion graphics, video production, and web design/development
- To be calm under pressure, accept direction, and critique in a competitive sales environment
- To enjoy your work and be able to excel in a fast paced, self-directed environment
- To track new technologies and be able to communicate them to stakeholders and team members
- Photoshop, Illustrator, InDesign, Sketch Up or Maya/Max, After Effects, Premiere, Cinema4d lite and mocha are a bonus
- Ability to create 3D renderings of properties or future developments
- Understanding of web design tools and application design, html, css, bootstrap, java script
- GIS experience and interest, Quantum GIS, and the ability to work with mapping software and techniques
- An interest in “teaching old dogs new tricks” and introducing experienced professionals to innovative technologies and ways to enhance their client relationships
- An interest in producing creative material for multiple media such as web, video, and mapping under your own creative direction
14
Digital Marketing Associate Resume Examples & Samples
- Create compelling visual communications, integrating JLL’s proprietary research data, for the purposes of business development, external distribution, and client requests
- Produce interactive maps, websites, reports, and presentations that bring research content and real estate data to life
- Assist on projects from initial debrief to finished product with significant self-direction and limited oversight
- Respond to internal and external client requests for data and information
- Build relationships across the organization, and to introduce other team members to new technologies and best practices in technology, graphics, and data presentation
- Apply best practices in business intelligence, design, 3D architectural visualization, motion graphics, video production, and web design/development
- Stay calm under pressure, accept direction, and critique in a competitive sales environment
- Enjoy your work and be able to excel in a fast paced, self-directed environment
- Track new technologies and be able to communicate them to stakeholders and team members
15
Digital Marketing Associate Resume Examples & Samples
- Build go-to-market plans to drive awareness and adoption of Facebook’s business solutions
- Drive best practice of the Facebook platform and be seen as a Facebook product expert
- Leverage datasets to identify opportunities to improve performance, reach, and return on investment of digital marketing activities
16
Senior Digital Marketing Associate Resume Examples & Samples
- Drive acquisition channel performance to meet new customer and sales revenue targets within established CPA and ROI constraints. Perform weekly, monthly, and quarterly analysis across Paid Search and Affiliate Marketing channels
- As the main point of contact managing Tory Burch’s relationship with the Search agency, clearly communicating needs for ongoing business and scoping requirements for new initiatives, including: Bid management, Keyword research & strategy, Copy development, Site & Landing page optimization
- Proficient in Google Analytics
- Excellent communication skills, both verbal and written – with a strong need to convey statuses clearly and succinctly to a wide range of cross-functional audiences
17
Digital Marketing Associate Resume Examples & Samples
- Help coordinate the creative development process and all projects that flow through the department and assist with development of brand strategy and initiatives
- Marketing/PR sample coordination: Work closely with sample coordinator to maintain/manage and keep track of a complete marketing/PR sample line which also serves as the Ecom sample line
- Help coordinate all production, planning and on-set follow through of photo shoots. In addition; work with Marketing Mgr to plan e-com/digital marketing shoots in Miami studio; manage sample tracking/sku counts for e-com, create shot-lists, model selection, photo shoot calendar. When needed, attend and manage e-com product shoots in Miami
- Work collaboratively with cross functional departments
- Work with Marketing Manager to develop relationships, target and vet Editorial / Influencer relationships in effort to secure product placement partnerships and editorial coverage
- Serve brand marketing dept. as retail partner point-person for all digital requests/needs including; transferring seasonal e-commerce product shots to retail partners, fielding/implementing all seasonal (digital) asset requests
- Serve the Rafaella brand group as the digital/interactive/social media point person
- Responsible for keeping the group informed and up-to-date with current events
- Play an active role in developing, planning and driving the Rafaella digital initiatives and programs while maintaining brand voice and ensuring clear and consistent brand messaging
- Implement the development and execution of digital, interactive and social media marketing campaigns
- Deploy digital campaign assets across all digital channels
- Use best practices for social media and digital marketing to assist with the expansion of the brands while increasing sales
- Monitor brand conversations online while collecting and analyzing data for ongoing campaigns
- Coordinate communication and approvals for all programs with social media team, brand marketing team, retailers and retailer digital/ecommerce teams and ensure proper copywriting/legal approvals
- Work closely with Marketing Manager to identify and develop blogger relationships & partnerships
- Strong communication, writing, and editing for PR skills (Ability to show examples of copy writing, writing for social media posts, and/or marketing copy would be helpful.)
- Must have strong analytical, and research skills
- Experience in online marketing, branding, advertising and public relations helpful
- Ability to develop innovative creative work that’s in line with brand strategy
- Experience working on photography sets a plus
- Strong conceptual and problem solving skills
18
Digital Marketing Associate Purina Resume Examples & Samples
- Completion or currently enrolled in a College program with a focus in marketing communications
- Experience with digital content and creative development
- Graphic design experience, including Adobe Photoshop and Illustrator
- Experience with a Content Management System, such as WordPress
- Project management skills and ability to follow through to completion with excellence
- Comfortable with data analysis, such as Google Analytics
- Interest in social media and digital platforms including Facebook, Twitter, Instagram, YouTube, CMS, email marketing, and e-Commerce
19
Digital Marketing Associate Resume Examples & Samples
- Execute Social Media and Digital strategy, content and campaigns for Intel Indonesia's businesses and Intel brand across Facebook, Twitter, Instagram and other social media platforms (as and when determined)
- Support enhancement of the social media customer experience and ensure that it meets the needs of our target audience and lives up to our Brand promise
- Support and execute the integration of local marketing communications efforts into social media - across prioritized internal teams' priorities and/or external customers' co-marketing efforts - in line with business objectives
- Propose curation and/or creation of relevant content, oversee the creative process, to reach ideal/desired customers and target audience. This may require this manager to generate, edit, publish and share daily content so that Intel can build meaningful connections and encourage community members to take action
- Creation and management of editorial calendars and content curation schedules efficiently, to ensure strong content to support the business and the brand
- Ensure agency resources moderate all user-generated content in line with the moderation policy for each community well and within timelines to generate close engagement with community members
- Propose metrics of success and assess effectiveness of social marketing initiatives and investments. Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns
- Day-to-day management of agencies and budget and ensure efficiency in usage of resources
- Work closely with Indonesia CMM and APJM social media owners to integrate Intel's overall vision, plans and implementation for growth and excellence on this marketing platform
- 3 years experience in a similar role
20
Digital Marketing Associate Resume Examples & Samples
- Content management of multiple prospecting and member websites, focusing on conversion optimization, user experience and regulatory compliance
- Implements the development of member, sales and digital promotional materials
- Provides daily service to internal clients with current projects assigned
- Provides digital marketing insight on cross-functional teams and upholds brand identity in all programs
- Provides daily coordination with internal departments to ensure efficient project progress and clear communication among team members
- Maintains inventory of digtal marketing collateral
- Takes ownership and ensures schedules and deadlines are met for programs
- Informs management of project status and key developments
- Works with a creative team and internal clients to ensure on-target, on-budget, on-time delivery of high quality marketing collateral
- Assists in annual Business Review process, feeding into the development of Marketing Plans for the coming year
- Three or more years marketing or agency account management experience
- Two or more years of digital marketing experience, preferably with Paid Search, Paid Social or Search Engine Optimization (SEO)
- Health Insurance experience preferred
- Track record of successfully managing new initiatives and growing lines of business
- OR, any combination of academic education, professional training or work experience, which demonstrates the ability to perform the duties of the position
- Strong knowledge of digital marketing principles
- Creative judgement and ability to manage creative process
- Excellent oral and written communication skills, including proofreading
- Extremely organized – excellent follow-up skills
- Manages time effectively; with strong multi-tasking skills
- Strong knowledge of marketing principles
- Must have excellent computer skills
- Strong creative judgment and ability to manage creative process
- Demonstrates ability to lead and motivate associated people without direct authority
21
Digital Marketing Associate Resume Examples & Samples
- Detail-oriented, with the ability to utilize analytics and data insights to make decisions
- Strategic thinker with strong organizational skills and attention to detail
- Ability to manage multiple projects simultaneously and maintain composure under deadlines
- Capable of learning fast and enjoys being challenged
- Proficiency in Microsoft Excel, Google Analytics, and MailChimp
- Interest in fashion preferred
22
Digital Marketing Associate Resume Examples & Samples
- Serve as liaison between the BAZAAR integrated marketing team and ShopBAZAAR e-commerce team
- Work closely with both teams to help ideate and execute sponsored content programs
- Work closely with Fashion/Brand Manager in the management of content development, art direction and design process for all campaign assets
- Manage all client communication during program execution including product requests
- Work closely with Executive Director of Integrated Sales to help develop digital media strategy for paid sponsor programs—including SEM, SEO, Remarketing, and other test channels
- Maintain screenshots and logging of all advertiser integrations across assets to build and share post-analysis reports and case studies development
- Stay abreast of the emerging eCommerce marketplace by continually scanning the evolving digital marketing landscape to identify new opportunities that could propel the growth of the business
- Job Knowledge
- Willingness to work with tight deadlines in high pressured environments without compromising on work quality
- Flexible and agile in an always evolving work environment, ability to problem solve with innovation
- Curiosity for new technologies and emerging trends
- Direct, hands on experience managing eCommerce campaigns including search, affiliate, data-driven display advertising
- Knowledge of digital marketing & web analytic platforms such as Google AdWords, Google Analytics, Adobe, affiliate, social media platforms and other marketing analytics platforms
- Ability to work with and build relationships with associates at all levels of the organization
- Experience working with 3rd party agencies and vendors
23
Digital Marketing Associate Resume Examples & Samples
- Partner with brand teams (Marketing, Design, Merchandising) to understand overall global strategy and planning for each season
- Gather and maintain seasonal buy information and key investments for each brand, across NA, EU and APAC
- Create briefs as needed within the RL Agency for brand activities, including shoots and image requests
- Partner with internal teams (Email, Content Marketing, Social) to build awareness of brand initiatives and ensure support
- Manage global Luxury calendar, including shoots, print and digital advertising campaigns, and PR & store events
- Manage digital image calendar across regions and channels
- Maintain library of Luxury emails and site placements
- Track competitors’ brand initiatives throughout the year, particularly during Fashion Week, Holiday, and promotional periods
- Work with CIEM team to obtain Luxury data as needed
- Monitor RL.com Luxury content daily, across landing pages, features, and grids, to ensure proper customer experience across desktop and mobile
24
Digital Marketing Associate Resume Examples & Samples
- Bachelor’s Degree, preferably in Marketing, Business, Communications or Journalism
- Three or more years marketing or advertising account management experience
- Two or more years of digital marketing experience, preferably with Paid Search, Paid Social or Search Engine Optimization (SEO) strongly preferred
25
Digital Marketing Associate Resume Examples & Samples
- Bachelor's Degree required 3-5 years professional experience, with hands-on experience with either intranet community management or a marketing automation platform such as Sales Force Marketing Cloud, Eloqua, or Marketo, or an email platform like Responsys
- Experience with a CRM platform such as Salesforce.com to manage client and prospect databases and report on campaign execution and effectiveness
- Strong editorial and communications skills including content strategy, editing and packaging
- HTML experience including best practices for cross-client compatibility/consistency. Sound design sense and creative sensibility
- Basic familiarity with web analytics systems (e.g., Google Analytics, Omniture, WebTrends)
- Be proficient in Photoshop and Microsoft Office, including Word, Excel, and PowerPoint
26
Digital Marketing Associate Resume Examples & Samples
- Manage brand’s social media platforms
- Write fresh, engaging content with understanding of the different communities on each platform (listen, respond, ask questions)
- Develop, execute and measure creative social media campaigns and initiatives in conjunction with overall brand campaigns and goals
- Coordinate with creative teams to produce assets required across channels
- Work with marketing and editorial teams to establish and maintain standard operating procedures
- Research trends and the competitive landscape and generate recommendations for digital marketing
- Monitor, evaluate and report on engagement, impact, and performance of social media campaigns across various platforms/channels
- Stay up to date of recent social media changes, advancements and best practices
- Manage, maintain and create content for company blog
- Monitor and improve SEO / Website Analytics
- Marketing automation campaign planning and contributions
- Bachelor’s Degree in marketing or a related field
- 2-4 years of relevant working experience in social media
- 2-4 years of working experience moderating high volumes of conversation around paid content on Facebook, Instagram, Twitter and LinkedIn
- Ability to work in a collaborative environment
- Strong familiarity with the business applications of social media platforms, including; Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram and more
- Proficient in variety of social media search, analysis and content distribution tools (WordPress, Sprinklr, Adobe SiteCatalyst, Tableau, etc.)
- Has an eye to continuously improve and innovate programs
27
Digital Marketing Associate Resume Examples & Samples
- Assisting in the development of creative assets for digital acquisition campaigns
- Working closely with media agencies to ensure campaigns launch on-time and are allotted the proper budgets and goals
- Executing and assisting with a variety of campaigns and activities across owned and paid media channels, including onsite (WSJ.com), paid search, social media, display, affiliate and email channels
- Optimizing and providing post-campaign reports and analysis, ultimately analyzing overall performance
- Staying informed on industry trends, the competitive landscape and new technologies impacting digital marketing. Identifying trends and opportunities, as well as translating analysis into actionable plans
28
Digital Marketing Associate Resume Examples & Samples
- 3+ years of professional, hands-on experience with either Intranet Community Management or a Marketing Automation Platform, such as SalesForce Marketing Cloud, Eloqua, or Marketo, or an email platform like Responsys
- Experience with a CRM platform, such as Salesforce.com to manage client and prospect databases and report on campaign execution and effectiveness
- HTML experience, including best practices for cross-client compatibility/consistency. Sound design sense and creative sensibility
- Familiarity with web analytics systems (e.g., Google Analytics, Omniture, WebTrends)
- Working knowledge of Photoshop
- Microsoft Office/Suite proficient (Word, Excel, and PowerPoint)
29
Digital Marketing Associate Resume Examples & Samples
- Assisting the PUA lead on the day-to-day to generate signups for Hootsuite’s subscription (Volume business) and enterprise leads (Enterprise business)
- Monitoring and optimizing campaigns by managing advertising spend efficiently through various digital channels such as Facebook and Twitter to achieve KPIs
- Assisting in campaign planning, and reporting of results and ROI
- Conceptualizing and copywriting creative ads and landing pages, and working with an in-house designer on execution. Regular A/B testing to improve performance
- Work closely with the field marketing team, and be the digital arm to distribute content and drive signups for webinars and events, with the aim of generating enterprise leads
- Regular communication with counterparts in North America and Europe to share learning and insights, and execute for the APAC region
- Always be innovating and testing, and finding new ways to do better on work processes and increasing ads performance
- Any ad-hoc projects that drive growth and revenue
30
Digital Marketing Associate Resume Examples & Samples
- Creating articles for the Olive Tree in-app message center, blog, and social media outlets
- Writing email newsletter copy and subject lines
- Assisting in the creation and implementation of customer journey engagement funnels
- Managing social media and blog communities
- Creating press releases
- Optimizing our use of paid and free advertising to increase our user base and conversions
- Tracking category search-term positioning, researching best practices, and making changes to keywords, app names, and app descriptions to improve App Store rankings
- Research and implement SEO techniques to further improve our search engine positioning
- Handles additional tasks as directed by senior team members
- Copywriting: writing marketing copy, headlines, sales offers, and calls-to-action
- Ability to test, measure, and adapt to optimize performance of any campaign
- WordPress, Word, Excel
- EMail platforms (Silverpop, MailChimp, etc.)
- Social media community platforms (Facebook, Twitter, Pinterest, YouTube, Instagram)
- Basic video production/editing is a plus
31
Digital Marketing Associate Resume Examples & Samples
- Bachelor’s Degree in Marketing, Market Research, Data Analytics/Marketing focus, Sales, Business or equivalent work experience
- Solid organizational, analytical and problem solving skills and abilities
- Solid ability to prove business impact through ROI metrics
- Knowledge of Digital Analytics platforms, such as Google Analytics or Adobe Analytics
- Familiarity with email marketing, Salesforce.com, and lead tracking
- Knowledge of HTML/CSS, basic server functions, and the definitions and SEO implications of advanced website techniques
- Experience with basic visualization tools such as Excel, Tableau or WAVE (desired)
- Minimum level of full-stack digital marketing knowledge; do not need to be expert in other digital fields (social media), but should be able to hold a conversation and help instill confidence in stakeholders for team to become a center of digital excellence
- Passionate learner and self-starter! Comfortable owning your projects and have a ‘learner-focused’ mindset in a rapidly changing environment
- Exceptional ability to communicate (verbal, written, digital) effectively and respectfully with a diverse group of professionals; managing priorities to meet deliverables and doing it with a sense of humor/smile
32
Digital Marketing Associate Resume Examples & Samples
- Help manage employee social media advocacy program
- Sourcing relevant 3rd party content from b-to-b influencers
- Optimize company blog posts to include relevant calls-to-actions, rich media and keywords to drive deeper engagement and support demand gen goals
- Crafting, posting, and tracking posts across various social media platforms
- Oversee SEO ramifications and opportunities for web optimization
- Work to build engagement on social platforms where we lack presence
- Test new tactics to grow the company’s social presence and deeper customer engagements
- Coordinate with various teams and departments to ensure social media activities help to support business initiatives
- Social media event marketing: developing pre-event, during-event, post-event social promotions
- Stays on top of b-to-b social media and community management best practices
- Create informational and promotional PowerPoints converted to SlideShares
- Manage out-of-the-box marketing tactics - memes, gifs, emojis, video and image repurposing
- Event support: Onsite social media and inbound marketing support at our four major events/conferences
- Strong understanding and experience with social media platforms: Twitter, LinkedIn, Facebook, SlideShare, Instagram, etc
- Marketing internship (digital or social media focus would be preferable)
- Bachelor's degree in Communications, Marketing, Business, New Media or Public Relations
- Strong in organizational and project management skills, creative thinking, multitasking, and copywriting
- Knowledgeable in SEO
33
Digital Marketing Associate Resume Examples & Samples
- Configure campaigns and creative for internal team review, QA, and approvals
- Manage the content development process by acquiring and organizing
- Ensure campaigns are prioritized and executed within scheduled timelines
- Structure ongoing tests to drive optimization and measure impact and
- 1-3 years of experience with digital marketing
- Fluency with HTML and CSS coding for emails a plus
- Fluency with Adobe Photoshop and Illustrator
- Superb organizational skills and an attention to detail
- Ability to work well under pressure and tight deadlines
- Resourceful problem-solver who is comfortable with new technologies and
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Digital Marketing Associate Resume Examples & Samples
- Create and implement online customer acquisition campaigns to drive sales using a variety of targeting strategies, programmatic and real-time buys, and other digital best practices. Achieve assigned revenue targets
- Provide a proactive and forward thinking commercial approach to the delivery of effective SEO and SEM strategies (Organic and Paid). Manage search budgets with the objective of maximizing online revenue and minimizing cost-of-sale
- Create and manage website and mobile channel content, ensuring that all content is on-brand
- Oversee effective and cost efficient online media buying to support the acquisition/awareness objectives of the Tour and provide accurate reporting on media spend/results
- Manage relationships with digital marketing and web development agencies
- Using analytics tool track campaign performance, optimize campaigns as required and recommend strategies to maximize ROI
- Create, manage and implement a CRM strategy in partnership with Consumer Insights team, including devising appropriate data capture initiatives
- Work with the team to ensure marketing databases are used effectively and creatively for driving revenue from consumers and trade
- Working with Marketing Manager and Digital Agency, develop on-brand engaging creative for use online and in paid social
- Working with our digital agency, optimize the online customer journey and steward the integrity of the Studio Tour websites
- Collaborate across the studio with other WB digital teams and consumer intelligence. Stay current on industry trends and competitive landscape to ensure we remain a leader in the attraction space
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Digital Marketing Associate Resume Examples & Samples
- Working closely with the Head of Digital for Employer Brand, define and execute strategy for the global careers websites, social media initiatives and new digital innovations to attract the best talent to the firm
- Work closely with the firm’s metrics and reporting teams to ensure best practices are implemented and campaign performance is analyzed and shared with stakeholders
- Work with internal and external media partners to execute innovative advertising strategies and attraction campaigns tailored to our target audiences
- Work with the global Employer Brand team to lead and support other elements of campus and experienced hire marketing campaigns as required
- Manage necessary budgets and project plans for your assigned projects
- Strong digital marketing experience, either from in-house or agency side roles
- 3-5 years Marketing experience required
- Digital and social savvy, with a strong interest in keeping up to date with the latest trends and an understanding of social listening practices. Ability to critically evaluate opportunities and how they can be leveraged to meet the team’s objectives
- Strong analytical and reporting experience, with knowledge of campaign and web reporting processes and systems. Ability to draw insights and conclusions based on raw data
- Familiarity with data visualization tools and dashboards
- Strong organizational and project management skills, combined with an ability to prioritize effectively while managing competing demands and high volume
- A passion for detail and an ability to think creatively is critical, to help suggest strategy and raise creative ideas
- Strong technical skills and an ability to use both PowerPoint and Excel efficiently
- Experience using Content Management Systems is a plus
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Digital Marketing Associate Resume Examples & Samples
- Effectively work with and provide service to internal and external customers; share information and solicit input
- Forge consensus to reach goals; actively participate in immediate work group by listening and commenting on suggested solutions
- Exude strong organizational skills to assist with meeting scheduling and overall coordination
- Seek information to enhance understanding. Generate trust and confidence
- Communicate clearly in written and oral forms
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Digital Marketing Associate Resume Examples & Samples
- Coordinate, produce, maintain and execute completion of the company’s written digital marketing assets including, but not limited to, the corporate website, social media platforms, digital advertising, digital collateral and digital web and email campaigns
- Work with web development team to ensure all SEO/SEM recommendations and best practices are in place in website code, as well as structured data and keyword recommendations; additionally, recommend changes (as needed) to website architecture, content, linking and other factors to optimize SEO/SEM performance
- Perform ongoing keyword research, discovery and optimization; review and analyze data to identify trends and insights to maximize SEO/SEM
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Digital Marketing Associate Resume Examples & Samples
- Collaborate with marketing, creative, operations, and product teams, on planning and delivery of campaigns
- Partner with channel experts to ensure flawless execution of campaigns, ensuring budget, segmentation goals and timelines are met
- Monitor performance, trends, optimization, bid/budget adjustments, and flag for team follow-up
- Support campaign performance results, including key learnings
- Bachelor’s degree in Marketing or related field
- Experience in digital marketing, social media, and/or digital strategy. Display and or Paid or Organic Social media experience with an emphasis on Facebook is a huge plus
- Proficiency in Google AdWords, Google Analytics, Microsoft Excel. Coding Links experience for Google Analytics is a plus
- Detail oriented with strong time management, organizational, multi-tasking and planning skills
- Familiar with pulling data/stats and putting together deck presentations i.e. Power Point
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Digital Marketing Associate Resume Examples & Samples
- Update EMEA websites with new content in line with global campaigns and local initiatives
- Implement SEM and SEO campaigns under the EMEA and global teams’ guidance
- Roll out paid social media campaigns to complement centrally driven programs
- Manage blog and organic social media channels updates
- Work with local and EMEA digital agency when required
- Localise and build email/nurture streams in line with EMEA requirements
- Campaign/program reporting
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Digital Marketing Associate Resume Examples & Samples
- Experience in digital marketing, social media, display, and/or digital strategy
- Facebook and Google DoubleClick are a huge plus
- CPG experience is a plus
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Digital Marketing Associate Resume Examples & Samples
- Develop and manage to project plans for the execution of digital marketing campaign materials
- Work closely with the merchandising and web teams, to collect all necessary information to develop highly effective campaigns
- Work with internal creative team and outside agencies, to drive compelling creative and ensure a relevant and compelling value proposition
- Manage to an aggressive marketing calendar, and ensure marketing deliverables are timely and accurate
- Partner directly with various business stakeholders, to ensure both brand messaging and merchandise are portrayed at their very best
- Collaborate with the production team, to ensure effective handoff of all necessary campaign assets and information
- Proactively address and resolve issues, timing conflicts and communicate decisions to key stakeholders
- Collaborate with other channel owners to create consistent experiences across multiple touches
- Work closely with the ecommerce and web teams, to ensure a consistent customer experience from marketing channels and through to the site
- Work with analyst to produce reporting dashboards to analyze campaign key performance indicators; make recommendations to optimize campaign performance
- Participate in new eCommerce marketing initiatives as they arise
- Develop and provide testing recommendations based on system capabilities and provide recommendations to improve processes
- Analyze competitive marketplace, develop a thorough knowledge of trends and marketing best practices
- Bachelor’s degree with Marketing or Communications focus, M.B.A. preferred
- 3+ years prior eCommerce/Web Marketing experience within a retail or agency setting
- Experience in managing the creative process, including briefs and evaluation of creative output
- Self-starter with a proactive attitude, and the ability to get things done
- Proven ability to effectively negotiate through conflicts and reach consensus with a wide variety of constituents
- Ability to apply critical thinking to both analytics and creative problem solving
- Strong project management skills; ability to manage multiple priorities under tight deadlines, in a busy, fast-paced environment
- Respond with agility to changing priorities while maintaining flawless execution
- Strong retail business acumen and analytical skills
- Excellent judgment and decision making skills
- Omniture and Adobe Creative Suite experience preferred
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Digital Marketing Associate Resume Examples & Samples
- 3-5 years of experience in communications or public relations
- 1-2 years of experience building and deploying email campaigns
- Proficient in MS Office products including Word, Excel, and Outlook
- Excellent communications skills including oral, written, and listening
- Detail oriented with excellent proofreading skills
- Knowledge of HTML and email platforms such as Exact Target or equivalent
- Ability to adapt to changing strategies, technologies and duties
- Experience with email marketing automation software (Salesforce Marketing Cloud/Exact Target)
- Manage databases in SalesForce (updating information, adding new contacts)
- A good understanding of HTML, CSS or JavaScript programming languages for email
- Excellent organizational skills with the ability to multi-task in a fast-paced environment that requires juggling multiple activities and priorities with tight deadlines
- Bachelor’s degree in marketing, computer science, communications or a relevant field
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Senior Digital Marketing Associate Resume Examples & Samples
- Proactively manage, test, improve, and measure inbound marketing performance
- Use a data driven approach with focus on conversion rate optimization, paid user acquisition, web analytics, etc
- Mange and execute marketing automation and email campaigns using HubSpot
- Building out landing pages, workflows, creating rules for email list segmentation, etc
- Execute on-page SEO tactics
- Assist with SEM campaigns
- Perform routine competitor research to ensure we are on top of new trends
- Identify and propose marketing communication opportunities to management
- Support communications and/or marketing programs, including but not limited to email and social media
- Assist in managing the execution of editorial calendar-driven content and the creative production process
- Manage and maintain lists
- Research accounts and market sectors
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Digital Marketing Associate Resume Examples & Samples
- Owns email marketing execution from concept to delivery
- Manages the daily set-up of one-time and automated email campaigns
- Collaborates with corporate and business unit marketing teams to develop optimized content and messaging
- Creates and edits email templates and lading pages (HTML) which adhere to html best practices
- List segmentation, asset tagging, asset loading, scheduling, testing, optimizing and deployment
- Assists with the execution of SEM/SEO strategies (Google AdWords)
- Assists with the execution of social media strategies (Linked in, Twitter, Facebook, etc)
- Communicates campaign results, both written and verbal, to marketing teams and stakeholders on an ongoing basis
- Creates email reporting dashboards analyzing campaign performance in order to provide performance transparency to stakeholders and drive actionable recommendations
- Drives adoption of best practices across all marketing platforms and initiatives
- Plans strategies to ensure error-free work and conveys this attitude in the daily performance of various duties
- Establish and deepen relationships with business partners to uncover new collaboration opportunities
- 3+ years of demonstrable, relevant experience
- Bachelor’s in Marketing, Business, IT, or Data Analytics
- Experience using marketing automation platforms such as Pardot, Eloqua, Marketo
- Experience with Google Analytics, Google Adwords, Google Tag Manager, Tableau and Adobe Photoshop
- Salesforce, Pardot certifications preferred
- Proficiency in multiple coding languages preferred
- Experience with Drupal CMS preferred
- Strong business acumen in understanding profitability concepts relative to growth strategies
- Requires strong analytical skills to understand impacts of variables on marketing effectiveness
- Good oral and written communication skills and excellent presentation, research and project coordination skills
- High customer service orientation with desire to spend significant amount of time interacting with others
- Must have strong sense of urgency and ability to deal with high stress situations in tight time frames to meet deadlines
- Self-motivated, with the ability to multi-task
- Demonstrated ability to interact and influence effectively at the managerial and peer level
- High attention to detail and strong proof-reading skills
- Requires standing and sitting for prolonged periods of time, talking and listening
- Must be able to walk and use hands
- Typically work is in an office environment where the noise level is low to moderate
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Digital Marketing, Associate Resume Examples & Samples
- Curious: you’re always looking to learn, and aren’tafraid to ask “why?”
- Solutions oriented: you’re adaptable, and imaginative when it comes to solving problems or bringing new ideas to the table
- Collaborative: you lean in as a team player, and foster aculture of co-creation
- Open: You value and respect feedback from others
- Passionate: you take pride in your work, and aspire to do better
- 3-5 years experience in a digital marketing role, preferably with deep knowledge of the Asia Pacificmarket
- SEO expertise, with 2-3 years of experience either agency or clientside
- The positionrequires an understanding of functional and technicalSEO to ensure we are always maximizing our SEO efforts.This includes understanding howto design a page properlyin accordance with SEO tactics – keywords, headings, multimedia, layout, etc
- Ability to work in a high-every, dynamic environment
- Excellent verbaland written communication and presentation skills, and the ability to interface directly with internalclients
- Experience with Adobe Omniture or similar analytics platform a must
- Experience with Google Analyticsand Oracle Eloqua preferred
- Familiarity with agile development approaches preferred
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Digital Marketing Associate Resume Examples & Samples
- Work with a variety of key stakeholders both within global marketing and beyond to create, modify, and refresh site content for audiences such as clients, recruits, and alumni
- Help to maintain and create thought leadership content on bcg.com
- Post content and cut graphics for web sites
- Adhere to quality assurance processes; ensure that the functionality, copy, and graphics are working properly on the sites
- Work with the digital marketing manager on special projects
- Regularly audits and test websites for general site health: navigation, link checking, share functionality, error reports and page content accuracy
- Support the daily management of the webmaster mailbox
- Track and report analytics; organize, maintain, and report on data as needed
- Assist with SEO projects as needed to ensure global and local content is optimized for search
- 1-2 years of experience in website support, or in a related area
- Knowledge of commonly-used concepts, practices, and procedures for web site maintenance
- Prior experience with CMS applications
- Content Management System - (Tridion preferred)
- Knowledge of HTML & CSS
- Experience creating and manipulating graphics for websites (Photoshop)
- Familiarity with MS Office suite applications (Excel, PowerPoint, Word)
