Senior Digital Marketing Resume Samples

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E Marvin

Elvie

Marvin

44014 Frances Mall

San Francisco

+1 (555) 464 1662

44014 Frances Mall

San Francisco

Phone

p +1 (555) 464 1662

Experience Experience

Chicago, IL

Senior Digital Marketing Strategist

Chicago, IL

Smith, Jerde and Beahan

Chicago, IL

Senior Digital Marketing Strategist

Lead email/mobile campaign strategy development with internal business partners, with an emphasis on cross-channel integration
Lead and/or assist in the strategic development of mapping out card member product/service touchpoints that will get translated into multichannel digital communications
Familiarity working with retargeting (both site and list-based) advertising campaigns
Manage schedules and adhere to processes to ensure each email/mobile communication is deployed on time
Assist in the building and implementation of multichannel communications to current card member base by collaborating with Discover.com Site and Paid Display Media teams
Establish digital marketing campaign performance monitoring and reporting for company and clients
Project manage multiple digital initiatives of significant scope and complexity

Phoenix, AZ

Senior Digital Marketing Specialist

Phoenix, AZ

Kihn-Dietrich

Phoenix, AZ

Senior Digital Marketing Specialist

Play a hands-on role in managing and optimizing all search marketing activities, including PPC, display and video advertising and SEO (local and national)
Growing and learning whilst sharing what is working and what is not with team members from all over the world
Assist the Merchandising and Web Production teams on implementing onsite merchandising programs. Ensure all site links contain the proper tracking parameters
Update and optimize content for websites and blogs, including posting new content and editing existing pages with copy, graphics, multimedia, social media, etc
Coordinate the design, customer segmentation, messaging and analytics for all email marketing campaigns through our marketing automation platform
Owning and cultivating key strategic relationships with advertising partners
Create, manage, and track marketing campaigns within Salesforce.com and Pardot marketing automation system; adhere to all stated marketing operations processes

present

Philadelphia, PA

Senior Digital Marketing Executive

Philadelphia, PA

Murphy, Emard and Breitenberg

present

Philadelphia, PA

Senior Digital Marketing Executive

present

Planning, management and delivery of email marketing campaigns including writing copy,
Oversee all digital activity including SEO, PPC, website management, email marketing, intranet curation, social media channels, video content and online advertising
Assisting with a range of communications and marketing projects
Agencies who contact the hiring manager directly regarding this role will be removed from the PSL or banned from it moving forward
Management of external agency relationships
Development and communication of Corporate social responsibility (CSR) initiatives
Facilitate training across the firm for online champions and consistently keep abreast with latest online developments

Education Education

Bachelor’s Degree in Marketing

Columbia University

Bachelor’s Degree in Marketing

Skills Skills

Detail oriented, highly organized, and able to effectively multi-task, prioritize work and meet deadlines
Strong management skills, excellent oral and written communication skills
Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data
Excellent communication, interpersonal skills and ability to manage by influence
Strong collaboration skills and proven ability to work across functions
Knowledge of Tableau, Qlik and other business intelligence tools is
Demonstrated ability to produce high-quality work in a fast-paced, deadline-driven environment
Willingness to change & ability to work efficiently in a dynamic environment
Previous experience in healthcare, science or an academic setting highly desired
Demonstrated ability to optimize content for SEO

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Senior Digital Marketing Executive Resume Examples & Samples

Management and updating of website content
Management of external agency relationships
Planning, management and delivery of email marketing campaigns including writing copy,

Senior Digital Marketing Specialist Resume Examples & Samples

Manage updates and ongoing development of the web experience to ensure all the many systems and applications continue to function in concert
Support testing and development efforts as needed for new applications releases
Support for new product development
Support Compliance and Legal initiatives as they influence the digital footprint
Bachelor's degree required; Computer Science, Business or Marketing preferred
Demonstrated project management skills; takes direction well and clearly possesses the ability to translate strategy into tactical deliverables
Ability to prioritize work effectively and manage multiple projects at any given time
Proficient in usage of a CMS, as well as Microsoft Office programs including Word, PowerPoint and Excel

Senior Digital Marketing Specialist Resume Examples & Samples

Support China Digital Marketing Lead to develop China digital plan, including media, social and interaction to improve brand equity and awareness
Work with media buy agency to execute digital media campaigns on PC, Mobile and Social, including innovative media ideas, media cooperation, material production, tracking and reporting
Work with digital creative agency to develop assets and interactive programs like Video / Photo Shooting, Mobile H5, etc
Generate plan & report for seasonal campaigns and weekly / monthly retainer projects with learnings and findings
Coordinate and communicate with internal function teams
Manage A&P and follow up agency contracts and payments
At least 3-5 years digital marketing, digital media experience
4A digital media/creative agency working experience is preferred
Good understanding on digital & social and with great passion
Strong digital savvy and eager to learn new technology
Good multiple project management skills and work well under high pressure
Good verbal and written communication skill to clearly express presentations
Excellent PPT /Excel skills
Good written and oral English is mandatory
Strong beauty sense and sensitivity
Fashion relevant experience is a plus

Senior Digital Marketing Specialist Resume Examples & Samples

6-8 years of related work experience
Extensive experience with CMS systems, HTML, DHTML, ASP, Javascript, and Database-driven Web applications
Experience using Web analytics tools
Strong problem-solving and analytic skills
Demonstrated excellent interpersonal relations and communication skills
Demonstrated ability to optimize content for SEO
Demonstrated ability to produce high-quality work in a fast-paced, deadline-driven environment
Kentico and Sitefinity experience
Prior healthcare experience

Senior Digital Marketing Specialist Resume Examples & Samples

Leverage ongoing web analytics, financial and lead generation metrics to ensure that measurement of the program’s goals are achieved through ongoing digital marketing efforts
Support various projects within the Global Digital and Regional Marketing teams
Assist in the development of online marketing and eCommerce strategies through the coordination of activities and capabilities to maximize revenue and lead generation opportunities
Assist in page creation, writing effective, engaging and call to action online copy. Ensure content is optimized for branding, impact, SEO, web development, and conversion
Collaborate with the Digital Marketing and Regional Marketing teams on the strategy, design, and development of digital campaigns and assets that will increase revenue and improve lead generation conversion
Leverage web analytics to track campaign results and uncover relevant insights, content gaps, and opportunities for purposeful online dialogs within target communities

Senior Digital Marketing Specialist Resume Examples & Samples

Assist in the development of online marketing and eCommerce strategy through the coordination of activities to maximize revenue and lead generation opportunities
Assist the Merchandising and Web Production teams on implementing onsite merchandising programs. Ensure all site links contain the proper tracking parameters
Bachelor’s degree in marketing, business administration, or communications
5+ years of experience with emphasis on digital marketing, eMail Campaigns, digital merchandising, and digital lead generation programs
Problem solving skills are critical - must have the ability to drive projects and understand/work through the tasks given
Must be detail oriented - must have the ability to identify and resolve problems and complete tasks with attention to detail
Experience with “Writing for the Web” techniques to support on-screen consumption
Strong business acumen, marketing experience, and customer focus are essential
Strong understanding of web analytics metrics and how they are calculated
Proven track record of managing multiple projects in a fast-paced marketing environment with a demonstrated ability to meet deadlines and stay within budget
Excellent interpersonal skills with the ability to gain consensus and facilitate decision making processes within a matrixed environment
Experience with a marketing automation tools and Adobe Analytics highly desirable
Proficient in Excel, Word, PowerPoint, and Adobe Photoshop

Senior Digital Marketing Specialist Resume Examples & Samples

Manage and maintain relationships with external agencies including, but not limited to social partners and other sources of leads
Review and process daily lead reports and obtain corrective action, if necessary
Gather information on new online sources and provide recommendations for testing for integrating with university, college and/or program specific marketing plans
Review and approve invoices and determine disposition of leads that do not meet our requirements
Ensure monthly accruals are completed in a timely manner
Plan lead flow at the country, degree and program level, negotiating costs and goals with vendors and partners based on strategic priorities and major business initiatives
Ensure proper delivery of campaigns from inception, creative development, rate negotiation, through reporting and results measurement
Partner with other key departments (e.g., Product, Marketing, Lead Development, PR, etc.) to help elevate social media performance
Analyze campaign and channel results to determine how to best allocate marketing dollars to achieve profit and enrollment targets
Manage the budget and media planning process with suppliers in accordance with monthly, quarterly, and yearly plans
Be familiar and comfortable with reviewing site analytics, including path analysis (experience with Omniture and Google Analytics a plus) to identify possible changes required campaigns
Use metrics to analyze, evaluate and report on digital marketing campaigns on the merit of performance and opportunities
Produce ad hoc reports as required
3-5 years of experience in the Digital Marketing space - advertising agency experience preferred
2+ years social marketing experience preferred
2+ years of international marketing experience preferred
Advanced skill in Microsoft Word, Excel, PowerPoint, email and Internet software
Excellent verbal and written communication skills and an ability to work with multiple departments
Excellent project management and research skills
Direct response experience and prior work in the education industry are a plus
Outstanding organizational skills and the ability to handle multiple projects across multiple brands simultaneously while meeting deadlines in a demanding, fast-paced environment
Ability to develop strategy, oversee vendors, coordinate with internal stakeholders across the business, and present on progress to senior management
Resourceful and self-motivated with an interest in learning and growing in the position

Senior Digital Marketing Specialist Resume Examples & Samples

Help drive business results through insights gained from a data driven and KPI focused approach
Daily analytics monitoring, monthly analytics KPI reporting Support the development of ROI and attribution reports
Provide in-depth actionable insights that tangibly improve lead generation performance
Create reports from advertising & social channels, website, ratings/reviews, and email utilizing Salesforce CRM, Google Analytics, Eloqua, AdWords/AdCenter, Webmaster Tools, paid social media advertising strategy, Bazaarvoice, Compete, SEMRush, Moz, Google Trends and more
Contribute to monthly competitive summary, incorporating search & online advert insights, social & other digital activity that requires unique reporting skills
Provide subject matter expertise and thought leadership in the areas of search marketing (SEO and paid) to help execute the digital brand strategy
Play a hands-on role in managing and optimizing all search marketing activities, including PPC, display and video advertising and SEO (local and national)
Collaborate with marketing managers and content team to optimize all content for organic search visibility
Manage test campaigns inside AdWords, AdCenter and Facebook to identify new opportunities for improved lead generation
Provide insights to Digital Marketing Manager and agencies to inform improvement of all existing campaigns
Collaborate with Digital Marketing Manager, web developers and agencies on specified web projects or campaigns, from requirements writing to execution, ensuring SEO, UX, tracking and all digital best practices are incorporated
Support the Digital Marketing Manager in ensuring requirements and user stories are delivered on time and on quality
Provide SEO input on any relevant projects or changes on the website or other digital properties
Lead or assist in the management of agency partners working on various parts of our business such as paid media, website development or testing & optimization
Hold agencies accountable for results while developing strong relationships built on mutual respect and measurable goals
Continually invests in staying ahead of digital marketing trends by investing in trainings, certifications, webinars, networking events and other opportunities to sharpen mastery and stay current
3-5 years of experience in a search marketing, online advertising or web analytics role required
Certification in Google AdWords basics and search, AdWords advanced display, and Google Analytics preferred
Training/certification in SEO (Search Engine Optimization) by qualified organization preferred
Must be customer service focused
Strong understanding of online space is required with an emphasis on: SEO, PPC advertising, Social Media advertising, Website navigation and usability, testing and optimization, analytics tools and methodologies, email marketing, and mobile technology
Advanced proficiency in Google Analytics
Strong proficiency in MS Office applications (especially Excel), and various content management systems (CMS)
Excellent communication skills with the ability to interact with all levels within the organization

Senior Digital Marketing Executive Resume Examples & Samples

Oversee all digital activity including SEO, PPC, website management, email marketing, intranet curation, social media channels, video content and online advertising
Analyse content and develop web audits to ensure accuracy and appropriateness for intended audience
Accurate measurement and monitoring on all platforms
Facilitate training across the firm for online champions and consistently keep abreast with latest online developments
Ability and comfortable in mentoring a Junior Marketing Executive
Ability to prioritise competing demands and deliver quality work to tight deadlines
Producing content for intranet, webpages and internal communications initiatives
Digital content generation to support graduate recruitment
Online design and writing for a legal / professional services audience
Development and communication of Corporate social responsibility (CSR) initiatives
Assisting with a range of communications and marketing projects

Senior Digital Marketing, Kindle Resume Examples & Samples

Plan, coordinate and execute digital marketing initiatives in email, on our social properties, on site, and on device
Work closely with Kindle Content teams to merchandise and market books and seasonal campaigns
Drive high standards in content through guidance and coaching to ensure the team creates strong copy, including irresistible calls-to-action for targeted audiences
Analyze content performance on different channels, always seeking ways to improve
Analyze traffic patterns and optimize for seasonality, relevance, and selection
Minimum of 5 years of relevant work experience in online marketing and/or site merchandising
At least 1 year of people management
Knowledge of Excel. Comfortable with a varied set of software and editing tools
3 + years experience in project management skills, including work prioritization, planning, and task delegation
Proven track record writing customer-facing content that is on-brand, relevant, and tailored to the internet shopper
Knowledge of HTML, XML
Ability to analyze data quantitatively and use customer research, data and metrics to back up assumptions, identify opportunities, and assess the efficacy of marketing programs

Senior Digital Marketing Innovator Resume Examples & Samples

Support the strategic objectives of Owners Advisory
Implement strategies for consumer awareness, acquisition and retention when using digital channels
Be data driven to create marketing messages that resonate with clients to build the customer base
An ability to use and integrate the Salesforce/Marketing Cloud suite of products
Scripting skills in Javascript, and some Python ability is preferable
Create email journeys in Salesforce/marketing cloud
Maintain and update customer notes within CRM in Salesforce/Marketing Cloud
Digital marketing all-rounder – design skills, and supervised content production across multi-disciplinary channels
Social media platforms integration, development and growth
Any other adhoc activity pursuant to the digital marketing activity of Owners Advisory

Senior Digital Marketing Trafficking Manager Resume Examples & Samples

Supervise the project scheduling, implementation and timely completion of various collateral and digital marketing executions across channels, including, but not limited to, email, push, SMS, display
Develop and maintain production and deployment schedules across the team and keep all key stakeholders informed of delivery and launch status
Troubleshoot and adjust timelines as needed to accommodate fast-paced change
Create project management & planning tools that help visualize and capture key workforce capacity, workflow status, time-line and delivery milestones. Introduce and gain adoption for key project and schedule management systems to facilitate transparency and alignment of groups against a common project and planning framework
Lead daily/weekly status meetings with internal delivery teams and planning functions to enhance communication and collaboration
Develop and enforce internal operation processes to ensure effective management of resources and expectations
Work closely across the digital marketing group, consulting on throughput, capabilities, and timeline expectation into all planning and deployment commitments. Charged with ensuring all operating realities are effectively understood and managed against to make sure that deliverables and optimum plans are launched on time and to budget
Provide workflow tracking, reporting, and presentation to management and key stakeholders
Deliver quality project solutions to business problems or issues within defined budgets and/or timelines
Train internal teams on the traffic workflow system and brief creation
Research, implement and maintain workflow systems for all production requests going through the team
Update and maintain all project revisions, hours, estimates, purchase orders, involves, schedules, employee assignments via appropriate PM software
Bachelor degree or equivalent experience in Marketing or Advertising preferred, working in a fast paced digital business and/or media agency is desired
Strong experience with Agile/Scrum Framework
Demonstrated understanding of digital business landscape
Strong analytical and communication skills
Demonstrated abilities to work under tight deadlines working with cross-functional teams and multiple vendors
Capable of operating independently and without direction, yet has the awareness to identify situations where additional guidance or support is needed
PMP Preferred
Must be highly organized with strong attention to detail
Positive attitude, flexible, works well under pressure
Ability to be flexible and precise under aggressive deadlines
Strong working knowledge in Microsoft Office Suite (Excel, PowerPoint, Outlook, Word)
Experience with project management workflow tools
Ability to accurately estimate and scope various types of design and technical development work
Ability to manage and track resources against a budget
Ability to navigate complicated client IT environments with strong situational awareness, recognizing potential issues before they happen
Basic technical knowledge of Web coding practices and/or functional programming processes

Senior Digital Marketing Specialist Resume Examples & Samples

Oversee USAHS website, landing pages, apps, and other digital assets to ensure that design and content is up-to-date, accurate and engaging; goal is to generate organic leads which is a critical KPI for this role; work with cross-functional team and other marketing team members to identify opportunities for content and site development
Develop understanding of competition in the marketplace, industry characteristics, target market information needs and desired user experience
Conceptualize, develop and execute organic and social media campaigns for all USAHS programs
Manage the day-to-day activities and performance of marketing campaigns; including internal and external email, search, and social campaigns
Serve as the primary point of contact and manage the relationship and performance of the digital marketing agency overseeing paid search and display advertising
Optimize media buys to approved spending levels and provide targeted spend and lead levels to gauge performance to budget
Provide insight and analysis to determine the ROI from various online marketing campaigns, including affiliate, paid search, display and organic/content marketing campaigns
Work with product development teams to manage new product launches, developing digital marketing plans focused to key target audiences
Design, develop and launch digital campaigns for new products
Manage effective, branded marketing communications via the University website, student portal and social media campaigns
Work closely with Information Technology to provide technically sound site infrastructure
Promotes University’s core values
Supports and demonstrates a student-centered philosophy
Participates in development and implementation of University’s strategic plan
Upholds University’s professional, ethics and integrity standards
Fosters a success-oriented, results-driven environment within the University
Assists in leading a high-performance marketing team; provides mentoring and development on digital marketing methodologies and promotes a culture of continuous improvement
Keeps abreast of digital marketing developments through attendance at professional meetings and seminars, literature

Senior Digital Marketing Strategist Resume Examples & Samples

Building digital thought leadership for Diageo - you distill your best-in-class digital strategy experience into standout digital direction for Diageo, driving fame for Diageo as a business as well as on a brand level
You're an ideas person; brand teams will enjoy partnering with you as you bring strategic consumer-centric thinking and are able to challenge plans creatively
You are ferociously passionate about data driven marketing and use data and digital tools to lead to a better result, and understand all the offerings of the Digital Centre of Excellence
You're a leader. Your team is small, but your influence knows no bounds, and you have strong relationships across the business, working with every brand team
You are agile – working across a portfolio of brands, whilst still staying current with external best practice and industry thinking
Strong experience in planning / strategy - you will demonstrate the real commercial impact you have made via digital!
Ideally you will have come from an agency background (media or creative) or consultancy
Superb at leading and working as part of a multi-market, multi-discipline team with a proven ability to manage multiple stakeholders while maintaining integrity of idea and quality in delivery

Senior Digital Marketing Executive Resume Examples & Samples

You will be a Digital Marketing specialist with at least 2 years of experience
You have a broad digital experience including social media, display, SEO and PPC as well as having experience working with digital media agencies
You have implemented large, successful campaigns and defined targets for your media strategy
Experience negotiating and planning with external media agencies
A self-motivator and keen to learn
Outgoing and personable
You have budget management experience
You do regular KPI reporting and analysis
Good communications skills and a good understanding of stakeholder management

Senior Digital Marketing Executive Resume Examples & Samples

Bachelor degree graduate with 2 years minimum experience working within a Digital Marketing role (preferably within a luxury brand)
Sound knowledge of Google Analytics, Photoshop and basic knowledge of HTML
Proven examples to show creative eye and ability
Excellent written and spoken level of English essential
Strong knowledge of IT and data processing skills
Understanding of SEO preferable
Candidates should apply in writing with a covering letter highlighting their relevant experience for this role, attaching their CV and email to Lucy Handley at lucy.handley@britishfashioncouncil.com
Application closing date: Monday 17th October 2016
Candidates must be eligible to live and work in the UK
Candidates must meet the essential Business Skills, Person Specification and Professional Experience & Skills criteria for consideration
Unfortunately The BFC is unable to respond personally to candidates that do not meet the mandatory criteria Successful candidates will be notified in writing and invited for a 20 – 30 minute first-stage interview with the Senior Marketing Manager

Senior Digital Marketing Strategist Resume Examples & Samples

Lead and/or assist in the strategic development of mapping out card member product/service touchpoints that will get translated into multichannel digital communications
Manage schedules and adhere to processes to ensure each email/mobile communication is deployed on time
Assist in the building and implementation of multichannel communications to current card member base by collaborating with Discover.com Site and Paid Display Media teams
Report on key email/mobile performance metrics using current software platforms and deliverability benchmarks. Responsible for reporting out the following analytics: Deliverability, Opens, Opt-outs, Subject line testing and Click-thru’s
Use campaign results to recommend and implement new initiatives to improve campaign performance
Collaborate with business partners, internal and external creative agencies to create a consistent brand feel and ensure channel best practices are implemented across all email/mobile communications
Assist in the management of vendor contracts and relationships
3 + years of email marketing experience including experience with an Email Service Provider
5+ years of ecommerce, customer relationship, or CRM experience
Analytical thinker with excellent attention to detail
Ability to multitask and be flexible with changing priorities
Ability to work collaboratively and within a matrixed environment
Understanding of consumer behavior
Financial Services experience
Experience with Sales Force or Oracle Cloud platform
Agency Vendor Management experience
Experience with Mobile Communications (SMS/MMS/PUSH)

Senior Digital Marketing Specialist Resume Examples & Samples

Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams
Leading ongoing management of digital touch points, including local web sites (home page and top level sections), social networking landing pages, and mobile
Owning and maintaining site analytics, metrics, and campaign reporting. In depth knowledge of SEO and adwords programs
Contribute to the continuous improvement of the sales support function, including use of the CRM system, the skills database
Deep understanding of digital marketing and digital production
Proven experience delivering effective and innovative digital campaigns
Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications
Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data
Willingness to change & ability to work efficiently in a dynamic environment
Local language and English language skills

Senior Digital Marketing Strategist Resume Examples & Samples

Actively monitors and leverage industry trends, best practices, and web performance analytics to recommend innovative, results-oriented web projects and programs
Leads digital optimization projects of all sizes, overseeing creation of an intuitive, engaging, brand-compliant, demand-focused digital experience
Contributes to project plans; identify key tasks, resources, and milestones
Defines digital solution objectives & requirements after gathering goals and understanding business strategy
Collaborates and informs wireframe, design and content deliverables
Ensures deliverables are completed on time and meet project expectations, site standards, web writing guidelines and CMS component
Monitors development/production outputs and provide feedback as needed
Communicates regular progress updates to stakeholders and ensures impact is understood
Keeps project momentum and morale strong and high-energy, escalating risks and issues through project governance and to management as appropriate
Ensures ongoing analytic analysis and content/promotion maintenance process for is in place for post-launch ongoing success
Builds and further strengthen relationships between our department, Digital Marketing, and extensive project stakeholders from groups including Product, Demand, Brand, Social, PR/AR, & Partner, IT etc
Self-direction and excellence in leading and managing multiple projects
Solid understanding and results using digital marketing, content marketing, web standards, best practices including responsive design and analysis of Google Analytics reporting
Superb web writing and oral communication skills with a desire to create simple well-crafted online content
A keen detailed eye for design, color and typography
Experience with handling challenging negotiation discussions gracefully
Outstanding team player and positive attitude
Strong knowledge of the technical aspects of the web and its capabilities
Business-user level exposure and understanding of responsive design and web technologies (eg. Adobe CQ5/AEM, HTML, CSS, XHTML, PHP, Java, PhotoShop, JSP, and XML)
10+ years of web marketing/web strategy hands-on experience
10+ years of experience leading and driving large and complex digital projects
Bachelor's degree in Business, Marketing, Human Computer Interaction
Graduate degree preferred

Senior Digital Marketing Specialist Resume Examples & Samples

Managing display advertising activity
Continual campaign monitoring
Campaign performance optimisation
Generating regular and ad-hoc reporting
Owning and cultivating key strategic relationships with advertising partners
Identifying and testing new acquisition and engagement channels
At least 2 years of experience in mobile or digital advertising using platforms like Facebook, Twitter, AdWords and DoubleClick
Not less than Upper Intermediate English level
Facility with using analytics tools, including Swrve, AppsFlyer, Google Analytics or similar, to track, test, and measure the effectiveness of spend
High levels of numeracy
Ability to communicate articulately
Understanding of technical integration and ability to communicate with cross functional teams
A passion to learn about online advertising and marketing technology
ASO/SEO experience
Experience in programmatic
Experience building dashboards in Tableau

Senior Digital Marketing Strategist Resume Examples & Samples

Strategize with company management, internal marketing and client teams to develop comprehensive digital content strategies for all social media and display advertising campaigns with the goal of optimizing conversion path for key digital channels
Work with Innovation Manager to develop both company-wide and client-specific learning agendas targeted towards the continuous improvement of high-return, high-impact digital campaigns
Own, manage, and utilize Google Analytics, understanding it as it relates to digital metrics and site analysis
Establish digital marketing campaign performance monitoring and reporting for company and clients
Project manage multiple digital initiatives of significant scope and complexity
Maintain understanding of products and services across Education Advisory Board, including Royall & Company and Hardwick Day
Support onsite and/or offsite presentations to educate external clients and internal colleagues on services/best practices
Identify trends, insights, and innovations in the industry; stay abreast of our competitors and our clients' evolving digital strategies; provide thought leadership and perspective for adoption where appropriate
At least 4 years of digital strategy experience
Familiarity working with retargeting (both site and list-based) advertising campaigns
Demonstrated ability to work collaboratively and independently -- test, produce, drive innovative solutions from concept to completion
Proven combination of strategic- and analytical-thinking
Excellent interpersonal and communication skills (written, verbal, presentation)
Up-to-date with the latest trends, best practices, technologies in digital marketing
Experience building successful marketing programs
Experience with advertising offerings for other social media platforms (Instagram, Snapchat, LinkedIn)

Senior Digital Marketing Specialist Resume Examples & Samples

Develop and execute digital marketing road map and enhancing digital capabilities of the team
Collaborates with and leads cross-functional teams on different aspects of campaign execution and project management, including: data segmentation, email and landing page production and localization, campaign setup as well as testing and optimization
Regularly facilitate necessary reporting, analysis and share insights for further campaign improvement by providing actionable insights and recommendation
Participate in annual planning exercise; lead, monitor, optimize advertising spends and budgets for different markets
Maintain email best practices, including mobile, responsive design and testing across email clients
Manage the organizational email deployment calendar to ensure adherence to frequency and standards
Excellent project management skills, with strong technical understanding of web environment and use of online marketing
Experience in demand generation or marketing automation a plus
Demonstrated ability to communicate verbally and in writing
Demonstrated ability to manage globally distributed personnel
Excellent verbal, written, presentation and interpersonal skills
BS degree in Business, Marketing, Computer Science
5 – 7 years’ experience in marketing, online marketing, web management, or IT
Prior experience in scientific industry and familiarity with target customer groups
Global experience an added benefit
Salesforce.com and Eloqua experience highly desirable
Ability to work with Chinese language markets , and perhaps read and write Chinese, a plus
IND-APAC

Senior Digital Marketing Specialist Resume Examples & Samples

Define, implement and monitor the EA digital marketing strategy
Using marketing automation technology, create and execute outreach-related activities (list building, landing page creation and/or management, HTML email creation and testing) needed to support marketing demand generation, nurturing programs and customer communication programs
Develop a sufficient understanding of Aspect customer base and products to provide best practices guidance and recommendations of outreach related tactics such as opt-out/unsubscribe forms, opt-in programs and registration pages
Create, manage, and track marketing campaigns within Salesforce.com and Pardot marketing automation system; adhere to all stated marketing operations processes
Define, implement and execute the PPC strategy in Europe and Africa for Aspect
In coordination with our corporate team and with EA marketing team, define and implement the SEO strategy for EA, reviewing content
Monitor key words/phrases and manage Google Adwords strategies and investments. Perform tests and make adjustments to phrases and landing pages
Optimize web site for inbound activity tracking, nurturing program participation and traffic generation, may also assist with content review and updating and site monitoring and reporting
Execute programs on time and provide tools to continually monitor, analyse and tune results to maximize ROI
Analysis - track email, web performance and social media activities via analytics tools and other metrics sources to provide data driven business intelligence used for optimizing program performance and improving the online experience
Collaborate with the EA marketing team and with Corporate marketing team on digital marketing strategy definition, programs and objectives
Manage and review on a regular basis third party vendors as assigned and manage associated budget
Experience in HTML, running e-mail marketing campaigns and/or working with Web analytic tools
Strong Experience with sales force automation and marketing automation software – preferably Pardot, required
Google Analytics and Google Adwords expertise
Ability to communicate complex information to people of all levels: peers, subordinates, sales and leadership
Analytical ability to review data and reports and formulate recommendations based on facts
Excellent communication, interpersonal skills and ability to manage by influence
Detail oriented, highly organized, and able to effectively multi-task, prioritize work and meet deadlines

Senior Digital Marketing Tech Resume Examples & Samples

Lead the conversation from the Build team perspective with other stakeholders within J.P. Morgan Chase, the role participates in the gathering of requirements, providing analysis of the path forward – and executing against those final requirements
Collaborating with those stakeholders – you will build out the campaigns – from start to finish – on the deployment platforms – deploying these marketing and servicing emails to our customers according to schedule
Utilizing finalized HTML (and creative assets) and reference lists – create fully dynamic wireframes based on approved creative concepts
Supervise the activities of junior team members, mentoring and assisting them on an ‘as needed’ basis
Take ownership of the QC processes for the Email Build team’s work
Adhere to and promote our existing quality controls

Senior Digital Marketing Specialist Resume Examples & Samples

Work closely with Regional Market Development roles, and build an ambitious and creative digital & content Marketing strategy to continue growing our brand awareness and drive qualified leads
Accountable for all digital marketing related projects from design, development, launch to maintenance including website, video production, eDM
Identify and develop digital media partners and selected online communities to deliver content to targeted audience
Work closely with the Social Media team to leverage our social channels for lead generation and brand building
Syndicate our content on targeted websites/social media pages
Stay ahead of online media technology, internet affiliate marketing and social network marketing to make recommendations on improving customer experience and company’s investment on digital content marketing
Measure and report on how well digital content marketing efforts are helping the company achieve its goals and refine as needed

Senior Digital Marketing Specialist Resume Examples & Samples

3 plus years of experience creating and optimizing digital marketing strategies
Strong analytical skills and business acumen are required
Strong marketing communications and project management skills
Strong collaboration skills and proven ability to work across functions
Must be customer driven, possess solid business judgment, be deadline-oriented, and have strong organizational skills
High degree of initiative and self-directed with ability to work with on-site and off-site teams
Must meet estimated costs/budgets and be able to manage multiple tasks simultaneously
Knowledge of Tableau, Qlik and other business intelligence tools is a plus

Senior Digital Marketing Specialist Resume Examples & Samples

Experience working in a professional environment
Higher education experience a plus, but not required
Online marketing agency experience a plus, but not required

Senior Digital Marketing Mgr Resume Examples & Samples

Plan and execute all web, SEO/SEM, marketing database, email, social media and ABM campaigns
Develop, measure and report performance of all digital marketing campaigns and KPIs, and assess against goals (ROI and KPIs) with a particular focus on driving and measuring lead generation, lead conversion and attribution to closed/won sales opportunities. Relay actionable insights to business
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to provide insight on valuable vs. non-essential content assets and offer recommendations on content gaps that should be addressed to create an optimized user experience
Evaluate emerging technologies, providing leadership and perspective for adoption where appropriate
Work cross-functionally to develop a consistent online customer experience and identify opportunities to increase conversion and cultivate improved relationships with our audiences
Identify and develop new traffic-driving opportunities to increase reach, customer acquisition and sales
Establish and maintain a consistent brand image throughout all digital marketing initiatives across web, mobile and social owned properties
Serve as an internal change agent/advocate for delivering and growing a digital marketing presence across all markets served
Serve as point of contact with Corporate Digital Center of Excellence team to take advantage of shared resources/assets that will improve marketing ROI for the business
5+ years experience in digital marketing with demonstrable proficiency with digital marketing technologies including, but not limited to, Marketo, Salesforce.com, Ektron, Clickability, etc
Understanding of account based marketing (ABM) tools/methodologies/technologies and how digital assets are applied to drive new sales and customer retention
Strong familiarity with executing best practices in all digital functions including: web development, acquisition marketing (email, banner ads, online video, paid search and SEO, etc), and web analytics
Experience with web analytics and reporting tools (Google Analytics, Extractable, etc)
Extensive knowledge of the healthcare IT market. Pharmaceutical and/or pharmacy industry experience preferred
Hands on understanding of web front-end languages (HTML 5, CSS), standards, and best practices

Senior Digital Marketing Specialist Resume Examples & Samples

Establish project management assets (schedules/timelines/work stream goals & results, presentations) for company's segmentation and persona program along with other programs including paid social media and channel reporting
Test and analyze campaigns and translate quantitative and qualitative data into recommendations and plans for improving social media campaigns
Demonstrated understanding of digital principles and marketing communication tools, Conversion Rate Optimization (CRO), A/B Testing, presentations, Excel for analysis and social media and email platforms
Work with the digital and brand teams to compile reports for management showing ROI of segmentation/persona programs and monthly digital program results, including identifying threats and opportunities for improvement
Assist in driving the content strategy, by developing high-quality, and high-touch messaging, with proper tone, offer and exhibit the effectiveness toward extending AMN’s recruitment brand core messages
Manage vendors and budgets related to digital programs
Minimum 3-5 years’ experience in program management/digital marketing
Must understand analytics/analysis of trends & results
Experience with social media, Google Analytics and vendor management platforms
Demonstrate ability to work with shared resources
Proven record driving results

Senior Digital Marketing Specialist Resume Examples & Samples

Supports digital marketing initiatives, including website analytics and SEO
Applied knowledge of Google Analytics or Google Tag Manager preferred
Track, report and analyze website analytics
Implement SEO strategies, including keyword research and analysis
Experience with video editing preferred but not required
Prepare and present proposal and communications for internal and / or external clients
Design and manage business project logistics in line with business requirements
Resolve full range of clients and vendor requests
Research and assemble data
Provide guidance and outcome data to management on area of expertise
Share in training on subject matter
High school diploma or GED required; Bachelor’s degree preferred
3 years of experience as a subject matter expert
Must maintain current required licenses and certifications relevant to field of expertise
Demonstrated ability to communicate verbally and in writing throughout all levels of organization,
Both internally and externally
Effective customer service skills
Proficient use of applicable technology
Ability to work in team environment as well as independently
Ability to analyze and prioritize multiple responsibilities

Senior Digital Marketing Specialist Resume Examples & Samples

Liaison between colleagues, team members and 3rd party vendors on all aspects of digital projects, including, but not limited to, gathering project business, marketing and technical requirements, producing and/or coordinating production of deliverables, reporting and analytics. Apply expertise to support client needs and objectives via published online content
Utilize several CMS/CRM systems such as Oracle WebCenter, Oracle Marketing Cloud to build and maintain websites, emails and landing pages
Update and optimize content for websites and blogs, including posting new content and editing existing pages with copy, graphics, multimedia, social media, etc
Assist with SEM/SEO efforts by creating/strengthening keyword optimization in digital copy and implementing search best practices. This may include research on keywords with SEO/SEM competitive tools and search engine algorithms
Assist with the research and analysis of City of Hope’s current digital marketing/advertising presence and develop efforts to improve organic/paid reach and brand awareness
Design and code email blasts as needed (customize using HTML 4/5, JavaScript and CSS as necessary); utilize email marketing platform (Eloqua, Convio/Luminate) to coordinate and execute email marketing campaigns; coordinate email distribution lists; ensure CAN-SPAM and email marketing best practice compliance
Assist with digital analytics to monitor ROI and KPIs, using Google Analytics, Tableau, Convio/Luminate and other analytics tools; create digital and email analytics reports as needed
Create, edit and optimize digital, web, email and social media content, including, but not limited to, copy writing and editing, creating and editing graphics and images, proofreading for quality and accuracy, and adhering to style guidelines and technical specifications
Ensure timely deliverable of all projects and assignments; communicate regularly with supervisors and colleagues as needed to set and manage expectations
Manage other ad hoc projects as assigned or requested by colleagues, including those that may not be web or digital in nature
Master’s Degree in Marketing, Communications or related field
At least 4 years of experience as a digital producer preferred
Experience with social media and digital advertising preferred
Experience in Digital, web and email design/production/development, integrated marketing, communications, public affairs and/or advertising
Experience in email coding preferred
Experience with JavaScript coding preferred
Experience with copy writing and editing for digital and the web, and storytelling via the web, social media and offline channels preferred
Previous experience in healthcare, science or an academic setting highly desired

Senior Digital Marketing Partner Resume Examples & Samples

Direct development, execution and optimization of campaigns, targeting strategies and creative design to promote products or services
Oversee digital media planning/buying; supervise digital agencies for Search Engine Marketing (SEM) and paid digital media
Analyze marketing program execution to identify opportunities to deliver greater return on investment. Develop and optimize key production indicators (KPIs) for digital marketing
LI-KJ1
High School - Required
Bachelor’s Degree in Marketing, Business, Statistics, Economics - Preferred
Master’s/Advanced Degree in Business - Preferred
Requires deep knowledge of job area typically obtained through advanced education combined with experience. Typically viewed as a specialist within discipline. May have broad knowledge of project management
Requires 7 years minimum prior relevant experience
Proven ability to drive analytical insight, pulling key conclusions from data and proposing meaningful hypotheses

Senior Digital Marketing Specialist Resume Examples & Samples

Implement and manage major site updates and search engine optimization within Hubspot COS
Design, implement and optimize Marketing automation workflows in Hubspot
Design and implement workflows, page views, and process in Salesforce CRM
Drive transformational Digital Marketing through effective Persona development and CX improvements
Digital campaign tracking and revenue attribution through an effective use of platforms such as: Google Analytics, Tag Manager and Search Console, Conductor Searchlight, Salesforce, and Hubspot Marketing Automation
Effectively communicate and collaborate with all levels of the organization and team members with varying levels of digital expertise to accomplish goals and drive digital marketing initiatives
5+ years’ marketing experience in a for-profit (preferably B2B) organization
2+ years’ experience with search engine marketing, including developing and running pay-per-click campaigns as well as conducting organic search engine optimization
1+ years’ experience managing e-mail marketing campaigns and developing and optimizing landing pages for email, PPC campaigns or organic search
Experience with Hubspot, Google Analytics and Google Tag Manager
Familiarity with Google Merchant policies and requirements
Experience with Digital Marketing Strategy Development and Attribution Modeling
Proficiency with support software including Microsoft Office Suite, Website Crawling Software and Search Marketing Performance Platforms
Basic Java and HTML competencies
Proven track record of growing leads and sales through online marketing
Proficient in Java, HTML, and Sequel
Experience in driving traction and market penetration in B2B environment
Hubspot design certification