Digital Marketing, Associate Job Description
Digital marketing, associate
provides expert consultation in HTML code, Ampscript code, and CSS.
Digital Marketing, Associate Duties & Responsibilities
To write an effective digital marketing, associate job description, begin by listing detailed duties, responsibilities and expectations. We have included digital marketing, associate job description templates that you can modify and use.
Sample responsibilities for this position include:
Identify and implement email best practices that increase email business results and email engagement metrics including opens, clicks, conversions and ultimately provide outstanding customer experiences
Aid the VP of Digital Integrations with identifying and developing digital integration opportunities across on-air and digital programming, working with internal and external stakeholders including NBC Sales, Programming, Digital and Marketing external Production Studios and Integration Sponsors and Partners
Drive the social media strategy to drive awareness through reach and engagement, working closely with the Marketing department to ensure this is delivered
Update and maintain website content across the multiple properties via CMS system
Regularly analyze performance and continuously identify and implement digital revenue opportunities across all platforms
Create, manage and implement a CRM strategy, including devising appropriate data capture initiatives
Device and implement online customer acquisition plans to drive traffic
Manage Search Engine Marketing (SEM) and Search Engine Optimization (SEO) strategies ensuring the most efficient route to market and deliver returns on investment
Stay current on industry trends and competitive landscape to ensure we remain a leader in our space
Maintain marketing section of brand websites and manage house ad rotation in newsletters
Digital Marketing, Associate Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Digital Marketing, Associate
List any licenses or certifications required by the position: CFA
Education for Digital Marketing, Associate
Typically a job would require a certain level of education.
Employers hiring for the digital marketing, associate job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, Advertising, Education, Digital Marketing, Design, Journalism, Communication, Business/Administration
Skills for Digital Marketing, Associate
Desired skills for digital marketing, associate include:
Online media and its impact on their local market
HTML
HTML/CSS
Marketing automation platforms
CSS
Google Analytics
Best practices
Excel
HTML/CSS and JavaScript
JQuery
Desired experience for digital marketing, associate includes:
Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing environment, requiring ongoing
Undergraduate degree required, graduate degree would be an asset
Manage full monthly schedule of department e-mail marketing efforts (Approximately 30 per month)
Oversee and manage logistics, print/digital promotions, and sponsorship deliverables for monthly webcast series for each publication (24 per year)
Maintain and continually update each publication's media kit using a CMS
Assist in the development, management, and delivery of on-site event materials including signage, event app, event guides, and print orders
Digital Marketing, Associate Examples
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Digital Marketing, Associate Job Description
Job Description Example
Our company is searching for experienced candidates for the position of digital marketing, associate. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital marketing, associate
- Recommend, develop and implement email specific tactics to drive engagement of customers and increase conversions for all planned marketing campaigns AND overall marketing initiatives
- Lead the development and management of email contact plan calendar to ensure appropriate contact levels for all banking customers throughout each week/month/quarter/year
- Execution of email campaigns, working hand in hand with our internal partners (List and Data Quality Assurance) and external Email Service Provider to ensure timely distribution of emails achievement of expected performance metrics
- Day-to-day management of vendor relationships, budgets and delivery timelines
- Ensure the compliance, legal and regulatory agenda is consistently defined and employed in the email marketing efforts
- Be a go to expert in email marketing within the Consumer Bank
- Partner with Analytics and Optimization teams to track and measure email campaign performance and communicate results and insights to business stakeholders
- Lead online research initiatives
- Maintain email calendars
- Manage seasonal refreshes for trigger emails and email template updates
Qualifications for digital marketing, associate
- Superior teamwork skills and the ability to work across functional teams and all levels of the organization
- Knowledge of Adobe Marketing Cloud Suite of products or similar enterprise digital marketing/analytics platforms
- Establish strategy and goals for all national Digital Marketing programs and social media engagements, ensuring ability for development and execution to be aligned synergistically with national marketing, business, and social mission objectives
- Work cross functionally collaborating with social mission, brand, retail, PR, and global marketing teams on initiatives like new product launches, social mission campaigns, and on-going consumer relationship management
- Main point of contact for external digital agencies and third party vendors
- Drive engagement strategy for social media platforms
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Digital Marketing, Associate Job Description
Job Description Example
Our company is looking to fill the role of digital marketing, associate. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital marketing, associate
- Competitive hindsight and industry research
- Manage customer-facing website and campaign landing pages
- Strategize SEM, social targeting and other sponsored campaigns to support integrated marketing campaigns, working collaboratively with colleagues to achieve measurable results
- Write and edit compelling emails, ad copy, to support digital tactics
- Maintain and update prospect and client lists within Eloqua
- Work with team to create content to support thought leadership and lead generation objectives including infographs, reports, blogs, videos, Analyze and measure performance to maximize reach and effectiveness
- Assist in the Management of day-to-day relationship with marketing partners & agencies (SEM, SEO, Affiliate & Display)
- Analyze competitive presence, deals and offers, creative usage
- Sharing blogs
- Building online communities
Qualifications for digital marketing, associate
- Willing to roll up your sleeves and execute on a daily basis
- Bachelors Degree or equivalent experience (<1 year) in internet enabled businesses
- Develop content & distribution strategy for social media and benjerry.com
- Guide and consult with the Retail Marketing team to use digital marketing to achieve their unique business goals as it relates to catering, shopper visits, and SEO/SEM
- Identify appropriate emerging platforms and technologies and recommend strategy
- Work with US marketing team to insure digital engagement and amplification are key tactics where applicable in brand, retail, PR, social mission, and integrated programming
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Digital Marketing, Associate Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of digital marketing, associate. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital marketing, associate
- Partner with Sales & Marketing Directors, Digital Sales Director and Essence.com General Manager to grow overall online sales revenue
- Prepare post-campaign analysis presentations
- Be an expert on all areas of the sites and be able to make recommendations on placements based on key categories and clients
- Be the day to day contact for advertiser inquiries & requests
- Create Sales Collateral (One Sheets & Pitch Decks)
- Work with video team, advertiser and seller on custom videos
- Prospect new opportunities
- Manage new/maintain content of all digital content on Chase Commerce Solutions global public websites (US, UK, Canada), Germany & Italy
- Ensure constant communication between each digital marketing discipline and creative team, ecommerce team, brand/digital team, social media team, Connected Fitness partners, and external agencies/partners to ensure marketing communications are effective and on-point
- Develop and align digital support plans for UA.com and Community based on key merchandising strategies
Qualifications for digital marketing, associate
- Experience in managing and updating a variety of key social media channels
- Resourceful, proactive, innovative thinker
- Have the ability to support collaborative and team environment
- Hands-on digital analytics experience - developing scorecards, executive level reports and utilization of the data for digital media optimization, including techniques for measuring end-to-end effectiveness across digital marketing touch points and through a variety of tactics, including targeting/personalization
- Working knowledge and expertise in strategies utilized to measure and report on effectiveness through multiple digital devices
- Develop and execute paid advertising strategy in digital space including display, video, social, search, mobile, and emerging opportunities
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Digital Marketing, Associate Job Description
Job Description Example
Our company is growing rapidly and is looking for a digital marketing, associate. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital marketing, associate
- Work with Senior Manager to measure and report on results of marketing efforts assessing results against relevant KPIs/goal
- Collaborate with Senior Manager and brand leads to maintain a consistent brand voice and messaging
- Execute digital campaigns across email, display, mobile, and affiliates that drive engagement and conversion of key business metrics
- Work with creative services and external agencies to develop effective design and copy
- Collaborate with technical leads to install new campaigns and communications
- Create and execute multivariate or A/B tests that drive fundamental improvements to the online experience
- Conduct initial research on new digital functionality and prepare features to be picked up by agile teams
- Manage external team dependencies and ensure that delivery requirements and timelines are met
- Ensure that new features meet the appropriate testing, audit and compliance standards
- Create, execute and optimize testing plans
Qualifications for digital marketing, associate
- Develop and manage digital project timelines and budgets to insure on time and on budget delivery of projects
- Monitor, analyze, and report on key metrics for digital and social programming
- Manage relationships and projects with external agencies and vendors
- Liaison with Unilever Legal and External Affairs when necessary
- Additional Marketing project management and support to be assigned as necessary
- Experience at a digital agency a plus
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Digital Marketing, Associate Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of digital marketing, associate. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital marketing, associate
- Up-to-date with the latest trends and best practices in online marketing and measurement and has a passion for discovering innovative ways to connect with our consumers
- Review the current environment & identify opportunities to streamline processes & technology
- Support asset recertification activities
- Responsible for daily support of day to day activities on the Asset Management team
- Acts as a liaison between the Asset Management team and internal partners within CCB line of business with regard to image names, new photography and asset management
- Manages the Digital Asset system and facilitate the uploading of assets maintaining assets in the system
- Generates asset download reports
- Maintains accurate procedures and records for the system
- Supporting Digital Marketing Manager and Head of Digital Marketing to deliver client communications experience enhancements in partnership with IT
- Demonstrable experience leading and managing SEO/SEM, email, Social Media and/or display advertising campaigns
Qualifications for digital marketing, associate
- Degree educated with at least 5 years commercial online marketing experience, preferably within an attraction/leisure or Travel industry
- 1+ year of Digital Marketing and Analytics experience
- Passion for technology, analytics, and data visualization tools
- Exposure to basic research methodology, statistics and analytical writing preferred
- One to three years of professional experience in business, IT, consulting, commercial real estate or related field preferred
- Bachelor’s or Master’s degree in business, computer science, engineering, economics, marketing, communications, or another related field