VP, Digital Marketing Job Description
VP, digital marketing
provides thought leadership and evaluate emerging technologies and trends in the e-commerce, web, mobile and digital marketing space.
VP, Digital Marketing Duties & Responsibilities
To write an effective VP, digital marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included VP, digital marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Represent digital marketing to show runners and talent
Provides governance of all aspects of digital marketing – (domains, social media policy, branding) to reduce risk to brand and reputation
Manages broad range of marketing and technical talent, including agencies, to deliver shared-service digital marketing capability
Develops digital marketing strategies forNextGen Formats such as VR/4K/Digital HD/etc
Drives business growthfor key customers such as iTunes, Amazon, GooglePlay, XBOX, Comcast, through effective digital marketing executions
Influences the digital marketing strategies andsets best practices for both emerging and established international markets
Bring together the regional marketing strategists to identify digital challenges and opportunities within established and expansion markets, and develop strategies that can be implemented in regional marketing plans
Either directly or indirectly manage team members
Lead the planning, execution and delivery of always-on digital campaigns
Engage and manage digital agency relationships and deliverables
VP, Digital Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for VP, Digital Marketing
Typically a job would require a certain level of education.
Employers hiring for the VP, digital marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Communications, Digital Marketing, Engineering, Computer Science, Graduate, Business/Administration, Management
Skills for VP, Digital Marketing
Desired skills for VP, digital marketing include:
Consumer insights and the latest digital / social / mobile technologies
Digital marketing
Digital media trends
Emerging media
HTML for use within CIT’s CMS
Marketing trends
Social tools and mobile technologies to drive earned media and viral reach of proposed marketing programs
LinkedIn
Ability to gather and evaluate data and outcome results to use in planning hospital operations
Affiliate and brand partnerships
Desired experience for VP, digital marketing includes:
Experience creating insights from cookie/visitor level digital data (Ex
A minimum of 10 years combined digital & brand marketing, media strategy, sales development and design, or advertising agency experience (ideally in media or brand strategy)
Bachelors degree in Marketing or related field required, with an MBA preferred
Must have a minimum of 10 years business experience in marketing, communications or advertising
Demonstrated creative and analytical skills
Demonstrated ability to drive projects and results and to execute responsibilities with minimum supervision
VP, Digital Marketing Examples
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VP, Digital Marketing Job Description
Job Description Example
Our innovative and growing company is looking for a VP, digital marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for VP, digital marketing
- Manage stakeholder relationships across the region and provide regular communications as part of broader digital updates
- Conduct campaign performance analysis at a granular level to gauge performance, inform strategy
- Develop and coordinate a comprehensive cross regional content marketing strategy to power traffic acquisition and engagement
- Oversee all vendor relationships including agencies on retainer and for individual projects, technology partners, and other service providers
- Write product requirements, user stories including but not limited to scope of work, persona description, acceptance criteria, definition of done
- Partner with business owners (BO), subject matter experts (SMEs) and the SCRUM team to define the product backlog, prioritise features and bugs according to market value and business needs
- Support the planning and supervise ongoing activities including maintaining the quality and consistency of our websites
- Build relationships with regional and country marketing teams to bolster digital support across the Uk & Continental Europe
- Plan, execute and optimise the overall category/brand digital strategy to increase brand awareness, consumer engagement
- Support & own full mix digital campaigns and programmes, setting clear KPIs and working with agencies to optimise
Qualifications for VP, digital marketing
- Ability to work collaboratively to build strategic partnerships
- Ability to effectively collaborate in decision-making and motivate others, especially during difficult situations or on tough organizational issues
- Strong analytical skills and knowledge of Google Analytics
- Working knowledge of web and mobile production and HTML preferred
- 4+ years of experience in digital product management, delivering digital products and capabilities, additional experience in Loyalty and Marketing preferred
- Deep understanding of the digital environment and evolving tools and platforms used to improve online presence with excellent working knowledge of social media outreach strategies
2
VP, Digital Marketing Job Description
Job Description Example
Our company is looking to fill the role of VP, digital marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for VP, digital marketing
- Provide strategic support/consultancy for marketing and sales teams
- Responsible for developing the brand voice for all aspects of the organization’s online presence in the relevant categories
- Develop suitable metrics to enable accurate measurement and reporting on web and social media interactions to identify opportunities for improvement and prioritise strategies with clear ROI
- Integrate with the broader digital teams (including email strategy, performance marketing and UX) to provide a holistic view and digital approach for your stakeholders
- Implement global & local digital strategy for a respective category
- Strategic online planning for key categories
- Online budget management
- Strategic consultancy for Marketing
- Define and deliver online marketing KPIs
- With the understand of ongoing marketing initiatives and best practices for the platform, create and provide art direction for designs for all marketing digital products
Qualifications for VP, digital marketing
- Bachelor’s degree in digital, marketing, communications or related field
- Strong communication with internal & external stakeholders
- Marketing basics – experience and understanding of how to identify & leverage local insights to define & target the right audience, ability to write effective agency briefs including technical requirements
- 15+ years experience in CRM, Email, Digital or Retention Marketing
- An entrepreneurial mindset with the rigor and discipline to build the business and creative competencies that will allow us to stand out in the market
- Support, establish strong relationships with and receive feedback/guidance from creative director and Head of UX
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VP, Digital Marketing Job Description
Job Description Example
Our company is searching for experienced candidates for the position of VP, digital marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for VP, digital marketing
- Act as SME for digital marketing analytics strategy, optimization and best practices
- Directly and indirectly impacts roughly $1B annual revenue via demand generation support, customer ecommerce, offering research and sales channel lead delivery
- Creates digital go-to-market strategies and manages activation via team of 25 with $9M annual budget
- Includes digital content, social marketing leadership, web technology, digital UX and creative, SEO, and digital brand standards
- Interfaces with top marketing and executive leadership as member of Corporate Marketing SLT
- Support and approval of online strategy developed by the Divisions and Group, and ensure impact and having the right set of abilities, competences available, ie ambition level and its business needs are met, and prioritized
- Management and business ownership of online marketing platform and marketing support applications for B2C, and selected B2B applications, with focus on synergies,activation and monetizing of the investment made in Digital
- Manage online search, domain strategy (search terms, ) and online analytics, into insights, to create value for the Group (insights into action)
- Safeguard the delivery (owned by Divisions) of a great seamless and consistent online shopping experience to (end) customers
- Own the Group Online team and it’s budget
Qualifications for VP, digital marketing
- Significant experience creating solutions within digital media analytics and advanced attribution and measurement (ex
- Strong skills in Illustrator and Photoshop and proficient in Indesign
- Strong understanding of UX/UI
- Strong design aesthetic in layout, composition, imagery, typography and color usage
- Experience and interest in data visualization a plus
- Relevant licences and certification of advantage
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VP, Digital Marketing Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of VP, digital marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for VP, digital marketing
- Provide leadership, vision, and expertise for global consumer and digital marketing campaigns for the games division
- Provide a strong digital marketing focus on all marketing campaigns
- Guide and manage the Group digital/Online team, with a clear direction and embrace a culture of collaboration (>10 FTE)
- Drive, develop and support the digitalization of the organization from a Brand and Marketing perspective
- Sets the strategic vision on all aspects of digital and social media -- strategy, creative, measurement & analytics, social listening, KPI setting, optimization… -- for 100+ campaigns a year across film new release, catalog and TV portfolios for both digital and physical releases
- Provides strong team leadership
- Effectively manageseveral agencies and vendors
- Ensures that team deliverscampaigns on strategy, on budget, and on time
- Collaborates closely with senior leadership team in Marketing Communications & Brand Marketing
- Leverages data & marketing analytics to optimize campaigns, gain insights , set KPI’s, and communicate the campaign results to senior management & stakeholders
Qualifications for VP, digital marketing
- Experience in financial services, ideally asset management
- Solid grasp of best practice digital campaign marketing and experience in the development of a range of digital content types
- Experience interpreting digital metrics and identifying campaign optimization opportunities
- Knowledge of, and experience working with web content management systems
- Ability to build strong working relationships with marketing professionals
- Exceptional interpersonal, communication and presentation skills – ability to work with a wide range of business stakeholders
5
VP, Digital Marketing Job Description
Job Description Example
Our innovative and growing company is hiring for a VP, digital marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for VP, digital marketing
- Sets the influencer strategyfor marketing programs
- Works with Media team on SEM, SEO, promoted posts & programmatic media
- Keeps finger on the pulse of trends, innovation & emerging platforms
- Key stakeholder in the Marketing Cloud implementation
- Exercises good judgment & escalates when appropriate
- Manage all digital channels including but not limited to display advertising, paid search campaigns, and aggregators
- Negotiations with digital partners, aggregators and different vendors
- Manage outside media agencies to drive performance driven strategies and results
- Ongoing interaction with the data analytics team to help understand results and business outcomes
- Manage a dynamic digital team in the development of strategic planning for the film titles using internal and external resources across creative, social, promotions, media and other event driven opportunities
Qualifications for VP, digital marketing
- Exceptional negotiation and problem-solving capabilities
- What technologies should we use to achieve a given marketing outcome?
- What are the best ways in which to leverage that technology?
- What types of creative are best leveraged?
- Coursework emphasis in marketing strongly preferred
- 10+ years’ experience in senior marketing role in kids-based industries including entertainment, toys or video games