Director, Digital Marketing Job Description
Director, digital marketing
provides technical delivery leadership for major technologies and initiatives across the company including Internet, CMS, Digital Channel, CRM, Integration, and Analytics.
Director, Digital Marketing Duties & Responsibilities
To write an effective director, digital marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included director, digital marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Manage external SEM agency to ensure continued growth in ROI and revenue generated
Search Engine Marketing • Develop budgets for digital spend
Communicate upcoming promotions and events at a granular level to external partners to ensure maximum effectiveness of Text Ads, Product Listing Ads, Comparison Shopping Engines and Re-Targeting banners
Partner with internal resources and external agencies to develop expert advice articles and blog posts
Affiliate Marketing • Manage external agency to build the effectiveness of affiliate programs
Engagement & Acquisition – Using a variety of digital tools and programs, leverage the power of our distribution channels to seek out and engage both current and new clients and customers and engage them to experience our brand —both online and offline
Develop both targeted and triggered based life cycle campaigns
Talent Leadership and Collaboration - Lead and inspire digital marketing and technology talent to deliver outstanding marketing, content, advertising, events, and projects
Manage reporting of digital initiatives, including suggesting key performance indicators to be tracked
Research and propose digital marketing programs based on trends to help drive the overall business
Director, Digital Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Director, Digital Marketing
List any licenses or certifications required by the position: PMP, CSM, AEM, TOGAF, MUST, PPC, DMS, LEAN, CRM
Education for Director, Digital Marketing
Typically a job would require a certain level of education.
Employers hiring for the director, digital marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Digital Marketing, Education, Business/Administration, Communication, Management, Advertising
Skills for Director, Digital Marketing
Desired skills for director, digital marketing include:
HTML
CMS-driven websites
Pharmaceutical industry – understanding of the MLR process
SEM
SEO
CSS
CRM
Google Analytics
Passion for the music market
Photoshop
Desired experience for director, digital marketing includes:
Candidate must have strong computer knowledge of various music applications and excellent knowledge of the Internet
Candidate must be motivated, creative, innovative, organized, detail oriented and accustom to working under tight deadlines
Must be an extremely driven and curious self-starter who can consistently uncover areas for improvement in Discovery Digital Media’s marketing strategy and tactics and carry through to implementation
Ability to market against and communicate with many demographics through highly targeted campaigns
Ability to run detailed analysis and provide high-level takeaways
Must be able to work independently, handle multiple projects to completion in a fast-paced environment, and negotiate and collaborate effectively at an advanced level
Director, Digital Marketing Examples
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Director, Digital Marketing Job Description
Job Description Example
Our company is looking to fill the role of director, digital marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for director, digital marketing
- Lead flawless execution of digital strategies – includes but is not limited to Web, SEO/SEM, email and text marketing, in-store digital experiences and emerging online media campaigns
- Work with Executive Director and Senior Vice President on ad-hoc strategic projects
- Manage paid and organic search program strategy and results
- In consultation with relevant staff across the organization and with appropriate partner agencies as applicable, develop and implement detailed marketing plans that meet defined campaign goals
- Work in concert with Strategic Communications staff, other internal stakeholders, and outside agencies to provide a unified and consistent approach to the AIA’s marketing and communications
- Work with marketing team to ensure that campaigns and other marketing projects are delivered on time and on budget
- Work with relevant departments and agency partners to become the subject matter expert and strategist regarding member/constituent segmentation, proprietary and third-party lists, data/list enhancement, database marketing
- Advise marketing team on digital marketing best practice including creative, UX, calls-to-action, testing, deployment, and performance measurement/response
- Become a brand expert, advocate, and steward seeking consistency and compliance, fast-forward evolution and appropriate execution within Marketing, Communications, and Convention, and across the organization
- Maintain effective operations and actively participate in and support a culture of collaboration continuous improvement across the organization
Qualifications for director, digital marketing
- Project and Process - Must have the ability to model complex business questions and issues thoroughly and precisely
- Strong team player who understands how to express a point of view, build alliances, manage expectations and work effectively with many departments in a matrix organization
- Solid experience working with web and mobile platforms
- In-depth understanding of the social space and technology
- Bachelor’s degree (preferably with a PR, digital media or marketing-related
- Retail ecommerce analytics experience strongly preferred
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Director, Digital Marketing Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of director, digital marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for director, digital marketing
- Drive qualified customer engagement across online platforms SEM/Social/Display, with a keen eye toward personalization and CRO
- Accurately manage multi-million dollar SEM budget, campaign timelines and resources across multiple domestic campaigns to ensure objectives and KPIs are met leads, applicants and enrolls
- Evaluate social media and digital initiatives
- Big Idea’ Development – Generate creative and strategic digital marketing ideas that align with an advertiser's objectives and leverage InStyle’s strengths and provide value for our audience
- Under Qualifications
- Presentation Development – Create compelling ways to bring an idea (big or small) to life in a way that feels custom to each advertiser
- Client and Agency Meetings – Attend both agency and client meetings including media days, briefs, and pitches as needed
- Project Management – Communicate and collaborate with internal teams including Sales, Integrated Marketing and Digital Sales Planning to ensure timely submission of proposals and deliverables
- Talent Management – Find, curate and manage appropriate social influencers and digital talent for custom programs and content as needed
- Responsible for the functioning of properties (websites are up, forms work)
Qualifications for director, digital marketing
- Knowledge of marketing technologies such as bid management tools, ad servers, tag management
- Demonstrated success designing, implementing and optimizing direct marketing campaigns based on customer data
- Big-picture thinker with experience in a dynamic, high-growth environment able to transform strategic vision into concrete & viable action plan
- Able to inspire and influence across the organization & Brand partners to gain alignment and support for business plans
- Technical familiarity and ability to translate business objectives to IT/technical teams
- Able to provide clear creative direction and critical feedback to Creative Services to ensure all messaging is compelling and visually impactful
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Director, Digital Marketing Job Description
Job Description Example
Our innovative and growing company is looking for a director, digital marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for director, digital marketing
- Liaise with key third-parties
- Liaise with global and local media teams, including campaign strategy, execution and optimization
- Manage the global eCRM program development, execution and evaluation and ensure local market adoption
- Manage quarterly Digital meetings, and own the agenda highlighting key education needs for global and local brand marketing teams
- Direct the efforts of the digital marketing team
- Develop a strategic Journey Map to improve overall customer experience working with SVP- Head of internet banking
- Perform Customer Research to obtain market data
- Perform Segmentation Modeling to identify and define target customers
- Develop a strategic audience insights program working with SVP- Head of internet banking
- Drive policy & processes to identify best practices to optimize the customer experience
Qualifications for director, digital marketing
- Adobe Analytics experience required
- Occasional travel may be required to meet with agencies, CMO and brand teams
- Experience defining product requirements and writing functional specification
- 8+ years marketing and/or digital distribution experience
- Strong understanding of the OTT transactional business
- In-depth understanding of trade marketing and proficient at creating productive relationships with clients
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Director, Digital Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking for a director, digital marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for director, digital marketing
- Lead a high-performance team of marketers
- 5 + years of consumer marketing experience at a digital brand, broadcast/cable network, creative/digital agency or client side market
- Ability for some travel
- Implement best practices including guidelines for web campaigns, emails, landing pages, brand campaigns
- Evaluate and provide business rationale for new channels to grow the digital marketing portfolio to drive traffic and enhance brand presence
- Lead direct reports through coaching and developmental feedback
- Develop channel specific cross channel marketing plans that help achieve set business goals across each of the Fandango properties
- Bring the disciplines of programmatic, RTB & retargeting into Fandango
- Bridge strong relationship for us with core digital properties across search, social and display
- Partner with leadership to develop out a cross channel attribution model and help build new foundations on evaluating digital marketing spend and channel impact
Qualifications for director, digital marketing
- Solid mastery of PowerPoint and Excel
- Very curious about new digital trends and new generations and particularly social and mobile
- Have a strong understanding of digital measurement and metrics tools
- Deep knowledge of current and emerging digital marketing technologies (ie
- At least 2 years of Internet marketing experienced with demonstrated personnel and project management experience
- At least 1 year in management and leadership experience of large teams (5+)
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Director, Digital Marketing Job Description
Job Description Example
Our company is hiring for a director, digital marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for director, digital marketing
- With a keen sense of detail and organization skills, ensure the team is carefully executing across multiple marketing channels, with a heavy focus on email, store signage, and owned websites as critical customer touch
- Build out not just adoption, but ongoing engagement and retention strategies with key digital and loyalty
- Leads a results-oriented focus with team through partnership with Finance and Analytics to understand post-analysis measurement efforts against established
- Develop partnerships with key CPG partners to develop and manage sales-driving cooperative brand-building and promotional
- A passion for consumer behavior and digital
- Tracks trends and metrics
- Serves as digital brand steward for Valspar brands
- Researches emerging digital trends and conducts competitive analyses
- Maintains digital marketing budgets
- Develop and execute digital marketing plans that meet or exceed expectations for sales, profit, ROI, and customer file growth through their own effort and leading their team
Qualifications for director, digital marketing
- Proven ability to combine and manipulate data from multiple sources to analyze and interpret business performance
- Programming training helpful
- 5 to10 years of progressive marketing experience focusing on digital marketing, online and mobile technology advertising
- Deep knowledge of current and emerging digital marketing technologies
- Exceptional communication/interpersonal skills, data driven thinking, analytical and articulate
- Bachelor's/Masters degree and minimum 6+ years digital marketing experience