Segments Marketing Manager Job Description
Segments marketing manager
provides leadership and support for the design, development and implementation of marketing programs; direct marketing activities, including marketing strategy development, planning, creative design and execution, and media buying.
Segments Marketing Manager Duties & Responsibilities
To write an effective segments marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included segments marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Create awareness in the accessibility community through execution of approved marketing plan
Timely delivery and excellent quality on KPIs and projects – ability to demonstrate thinking out of the box, not accepting status quo, consistently looking for opportunities to make processes better
Define and deliver the optimal segment marketing strategy and campaigns within the assigned Segment, focussing on driving increased engagement, customer satisfaction and product uptake
Work collaboratively across all Brand & Marketing teams, driving delivery to Segment strategy by leading and managing cross functionally using an account management approach to Segment strategic initiatives and priorities
Track and measure the quality and efficacy of Segment marketing initiatives to enable reporting to the Head of Segments Marketing and ultimately into the Master Marketing Plan
Lead by example providing advice and developing expertise in others to ensure customer and adviser experience are best in class
Develop a detailed understanding of the key issues and opportunities facing our business from information provided by the customer across a number of channels VOC, mystery shopping, complaints
Build our Large Accounts GTM strategy and execute integrated marketing campaigns for brand building, demand creation, customer acquisition and retention
Lead qualitative and quantitative research, competitive intelligence gathering, and win/loss analysis to evaluate product/market fit in strategically valuable segments
Use that research and analysis to develop effective product positioning and messaging that shifts brand perception in those segments
Segments Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Segments Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the segments marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Education, Communications, MBA, Business/Management, Management, Human Resources, Journalism, Public Relations
Skills for Segments Marketing Manager
Desired skills for segments marketing manager include:
1 to 1 targeted marketing practices with proven results
Operations
Processes
Sprint culture
UHNWI segment
Banking products & services and procedures
Product maturity and geographic readiness and high-level diagnostic skills and agile methodology
Business acumen and the company’s strategy
Organizational objectives
Healthcare/diagnostic imaging/computed tomography/molecular imaging products and services within the scope
Desired experience for segments marketing manager includes:
Drive creation of new segment-specific sections of our website to attract and engage those valuable segments in a more focused and personalized way
Produce content to enable our Sales and CS teams to deliver persuasive pitches and win and retain our most valuable customers
In partnership with Product Marketing, develop go-to-market plans for related product launches, and embed our product innovation into customer touch points across the marketing and sales funnel
In partnership with Content Marketing, Customer Marketing, and Design, develop solution-oriented collateral, thought-leadership content, and case studies for your target segments to support the Sales and Customer Success teams in accelerating the business
Inform the product roadmap, and instill a deep, actionable understanding of our customers across the company
Excellent project management skills, attention to detail, and expertise at managing multiple work streams with cross-functional dependencies
Segments Marketing Manager Examples
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Segments Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for a segments marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for segments marketing manager
- The role will work very closely with all business groups and functions within CBG, especially country marketing and segments teams to develop and define effective marketing plans that will drive effective acquisition, cross sell and retention of clients contribute to the segment revenue and P&L for the 3 verticals
- To align and develop marketing strategies for extracting customer value from our segments regionally
- To act as consultant and champion to ensure alignment across all markets and work closely with marketing counterparts to drive ROMI regionally
- Contribute to ROMI (return on marketing investment )
- Manage marketing budgets effectively
- Contribute to the improvement on CSS and BHM scores (where applicable)
- Receive positive feedback from peers and seniors during 360 reviews
- Lead the company’s emerging marketing and micro segment engagement strategy
- Lead internal and external agencies to create compelling sales materials and collateral
- Partner with Product and Technology leadership to influence the product strategy and roadmap, and to articulate a compelling product and innovation narrative
Qualifications for segments marketing manager
- Strong qualitative and quantitative research and analytical skills, with an uncanny ability to turn data into insights across a diverse set of datasets and research subjects
- Creativity, comfort with ambiguity and autonomy, a growth mindset, and a “make it happen” spirit
- Good planning and organising capability
- Keen appreciation of customers’ financial needs
- Good knowledge of compliance and regulatory requirements exposure to multicultural issues
- Developing and executing on strategic marketing initiatives that support the launch and ongoing growth of our product portfolio for the large and small group segments
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Segments Marketing Manager Job Description
Job Description Example
Our innovative and growing company is hiring for a segments marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for segments marketing manager
- Develop globally scalable and sustainable learning programs and experiences, extending across regions and business units, including program design and delivery strategy, utilizing knowledge of product maturity and geographic readiness and high-level diagnostic skills and agile methodology
- Drives marketing strategy & planning to improve overall efficiency and effectiveness
- Acts as consultant and champion to drive prudent A&P budget management, ensure alignment across all markets and work closely with country marketing to drive return-on-marketing-investment (ROMI)
- Support regional vendor management and negotiation for all creative, media and performance agencies – ensure alignment with bank policy, due diligence conducted and fair and competitive terms negotiated in order to meet business KPIs
- Conduct vendor assessment and pitch process assess risks and make recommendations on the appointment of partners for the provision of marketing efficiency and reporting tools
- Represent regional marketing and be a contributing member of project teams set up on an ad hoc basis
- Deliver timely submissions of reports and prepare presentations to senior management
- Work with regional and country teams in managing A&P budget and strategic cost management
- Oversee and manage creative/media agency remuneration and efficiency
- Work with country and regional GSMC to conduct brand health studies across the region
Qualifications for segments marketing manager
- Developing deep product/solution knowledge to help evangelize the key go-to-market benefits to internal and external stakeholders
- Supporting the thought leadership agenda that helps Sales nurture relationships throughout the sales and relationship cycle within these segments
- Working with sales enablement to accelerate the socialization of new products with the sales organization
- Partnering with the field marketing leads (National Accounts & Territories Marketing) to provide them with the library of assets required to market to plan sponsors and brokers
- 5+ years of strategic marketing experience preferably in the healthcare industry with experience marketing individual products
- Analytical/data-driven thinking and problem solving skills
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Segments Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for a segments marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for segments marketing manager
- Contribute to the improvement on BHM scores (where applicable) – work with vendor on the BHM questionnaire development, conduct regional presentations with key highlights and report summarised for senior management, develop action plan and form committees to track actions taken
- Work with global segment leaders, the manager will monitor market trends to evolve segment messaging and drive more widespread use of segment storytelling in social media, PR outreach, internal communications tools, advertising and tradeshows/events for focus segments
- Consult and guide marcom business unit team members as they plan US events and drive inclusion of a segment focus
- Work with Experience Center managers to develop, execute, measure and enhance integrated communications plans for the Experience Centers – Houston/Warrendale
- Work with managers to identify/build/promote/measure new content based on customer needs
- Develop marketing communications strategies and tactics to promote the Electrical Sector focus segments and maintain core segment sales deliverables throughout the year (message map, ppt, line cards, brochures, 3D application, eMarketing programs, tradeshow property, ) with updates and launch of new products through the OneLaunch process
- Responsible to develop and execute the Go To Market approach for assigned portfolio of products, solutions, services in alignment with the Markets’ Business and overall Marketing strategy
- Works with the global CT/AMI business to ensure perfect and flawless New Product Introductions and Launches
- Supports the Business Marketing & Sales Leader (BM&S) in the interactions with the global CT/AMI business, especially for key performance metrics, key enablers for success, forecasts, and strategic initiatives
- Supports and coaches the Modality Sales Specialists and Clinical teams in the North American Market as a one point contact to the CT/AMI Business and ensures Marketing strategy and plans are aligned
Qualifications for segments marketing manager
- Professional Accreditation such as Chartered Marketing Professional would be an asset
- Management Consulting experience and/or strategy background/ experience in advisory functions
- Experience in leveraging business strategies and objectives to build marketing strategies and initiatives
- Strong ability to story-tell, with practical experience developing executive level reports and utilization of data to present insights and share knowledge to influence audiences
- Strong bias for fact based and analytical driven approach to problem solving
- Experience should include some digital marketing with an understanding of the end to end customer journey and how to apply new capabilities, data and insights to improve the customer experience
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Segments Marketing Manager Job Description
Job Description Example
Our growing company is looking for a segments marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for segments marketing manager
- Develop, define, and plan program objectives and policy requirements based on business needs and strategic goals for Sales & Marketing Talent Segment programs, with accountability for all project deliverables including identifying gaps, recommending solutions while providing direction and guidance to project teams
- Identify, evaluate, and lead the implementation of training and development programs and process improvement and/or course correction/course alignment opportunities
- Use data and analytics to support continuous improvement to reduce cost, improve program quality/satisfaction, and demonstrate the value of Sales & Marketing Talent Segment programs to the business
- Incorporate leading practices into Sales & Marketing Talent Segment program design and identify ways to introduce innovative solutions to achieve business goals
- Develop and manage third-party vendor relationships to ensure vendor performance and maximize investment
- Collaborate with other Program Owners/Designers to create a seamless employee experience across HR offerings
- Design Sales & Marketing Talent Segment programs based on business need, program framework and requirements, metrics of success, and global COE alignment
- Collaborate with HR team to design programs and reports to continually improve data elements for compliance/evaluation
- Assess, evaluate, and refine program design using data & analytics to support continuous improvement of programs
- Developing and executing the annual marketing plan with PLC products key stakeholders, focusing on industries and application-oriented business development
Qualifications for segments marketing manager
- Proven interpersonal and relationship management skills, with ability to facilitate consensus among multiple stakeholders
- Adaptable and strong teamwork orientation to work effectively in a constantly changing environment
- Partner with local commercial teams to understand market demands and prioritize projects across the both the APAC region where we currently have a presence in Australia, Hong Kong and Israel and are making plans to enter markets like Japan, India, Korea and Greater China and the European region where we currently have a presence in the UK, Germany, France, Italy and Spain
- Determine data product priorities based on input from commercial teams market research and strategic initiatives
- Evaluate product gaps and direct business development on the strategy for sourcing new opportunities
- Communicate with data science and tech ops to understand product launch timelines, ensure product quality and answer questions regarding the product development
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Segments Marketing Manager Job Description
Job Description Example
Our growing company is looking to fill the role of segments marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for segments marketing manager
- Keep close synchronization with global and local industry managers to align and formulate the PLC + Drives related customer value proposition
- Organize, support and run segment and application related marketing activities sales presentations, webinars, roadshows, events
- Planning and ensuring the know-how sharing for reaching key stakeholders with multiple communication channels
- Co-leading market studies with Global Product Manager and other key stakeholders
- Evaluating and disseminating customer research, market conditions and studies of competitors
- Creating and maintaining product marketing material in collaboration with suppliers
- Provide compelling insights and emerging trends in Learning & Development to business & HR stakeholders, develop and drive a future-focused learning strategy and impactful programs for the Sales and Marketing organizations, across the enterprise
- Develop innovative solution alternatives to resolve issues, influence and create buy-in with key stakeholders while understanding trends across the enterprise/business units relative to the prod lifecycle to further develop technical skills needed with commercial teams for product launches and expanded indications
- Foster increased communication and stronger alignment with Sales Training Leaders within the business units, across global regions
- Establish and lead learning councils (with global representation) focused on the strategic aspects of Learning & Development program development for Sales & Marketing
Qualifications for segments marketing manager
- Finalize new data offerings and their productization including naming, pricing, positioning and distribution
- Ensure the 3rd party data universe in each country remains at a healthy level to support our modeling efforts and support a publisher insights exchange model to help acquire more quality data and DMP clients, potentially leveraging the DCR publisher network
- Represent the product both internally and externally
- Experience in a product management, project management, or programmatic data role
- Understanding of programmatic marketing and the online/mobile advertising marketplace
- Ability to holistically evaluate opportunities and make good business decisions