Assistant Marketing Manager Job Description
Assistant Marketing Manager Duties & Responsibilities
To write an effective assistant marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included assistant marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Assistant Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Assistant Marketing Manager
List any licenses or certifications required by the position: ITIL, SFDC, CVE
Education for Assistant Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the assistant marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, MBA, Education, Business, Business/Administration, Communications, Advertising, Hospitality, Management, Public Relations
Skills for Assistant Marketing Manager
Desired skills for assistant marketing manager include:
Desired experience for assistant marketing manager includes:
Assistant Marketing Manager Examples
Assistant Marketing Manager Job Description
- Align local marketing activities with Global directives
- Follow up with brands on assets, product details, social media details, 360 plan participation, brand calendar activation details, and any miscellaneous questions or issues that might arise from an executional standpoint
- Develops messaging, themes and tangible product selling hooks for new and backlist products for seasonal and thematic campaigns
- Participates in the planning and preparation for all sales conferences
- Oversee all reporting correspondence with authors
- Create promotional materials (slides, flyers, memes, comparison charts, sell sheets, ) for campaigns and process orders for those that are outsourced for printing
- Manage marketing budget within budget across multiple brands/projects, including planning, reporting, accruals
- Manage product portfolio including
- Also includes managing other team members assigned to the event and ensuring that their components are being completed at the highest standards setting and maintaining a comprehensive production schedule for all team members to adhere to
- Must be able to interact with senior level executives in a professional manner, sometimes as clients and regularly as hospitality guests at an event, along with ad sales clients
- Knowledge and understanding of systems and processes which support marketing and sales functions
- A Marketing qualification or degree would be an advantage but is not essential
- Strategic and tactical marketing planning
- Marketing campaign return on investment (ROI) analysis
- A minimum of 6 years marketing experience in an International brand environment or a ad creative agency
- Strong experiences in execution and production management of 360 marketing assets (Video, Print, Digital)
Assistant Marketing Manager Job Description
- Execute the marketing plans including tracking promotions to ensure corporate objectives are met
- Improve the Trade experience by optimizing communications and creating targeted messaging
- Manage the Trade website and keep it current
- Leverage a prospect database to drive Trade campaigns, including leveraging reporting capabilities to update a marketing dashboard and proactively review/analyze campaign results
- Collaborate with Channel Sales and vendors to monitor lead activity and ensure alignment on all marketing efforts to increase business financial results and Trade satisfaction
- Responsible for creating and overseeing exclusive events across the footprint that serve as a channel for client/prospects engagements
- Prepare and localize Global marketing materials for the region
- Prepare promotional and tactical materials to support local country programs
- Social Media – Manage social media calendars for the region and work with agencies to ensure roll out
- Linksys.com – work with Global to ensure website update and relevance
- Requires hands-on knowledge of best practices in SEM, Social, web and mobile with a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
- Experience working with both internal and external teams to provide the data and design direction required to implement new campaigns and build online platforms (web/app/social)
- Experience managing social media marketing, large scale database/email campaigns and SEO
- Knowledge of tools like Marketo/Hootsuit will be an add on
- Analytical and data interpretation
- Knowledge of 3rd party marketing tools such as Google Analytics, Facebook, AdWords, ReturnPath, BriteVerify
Assistant Marketing Manager Job Description
- Build and implement a distribution strategy for the markets to ensure NCA targets are met
- Conduct continuous analysis of competitive environment and consumer trends
- Lead effective content management across all available channels, including hotel and health club websites, OTAs, social media, Group Max client emailing portal, advertising, and partnership programs
- Establish excellent open communication with all operational teams, GM, F&B, Front Office and other department heads throughout the hotel
- Proactively develop and maintain effective working relationships with all external customers to include graphic designers, printers, media, advertisers, photographers, local partnerships and online marketing
- Manage execution of projects that may fall outside of regular duties to assist other departments or to support the hotel’s overall marketing objectives with a positive attitude
- Create, develop & implement 360 marketing campaigns
- Own the project management of multiple projects & assignments by tracking timelines, managing budgets & driving deliverables
- Collaborate on the marketing strategy & voice, then leverage that to craft & present creative briefs to internal & external partners
- Contribute to the creative thinking & positioning of the overall campaign
- Computer literate in Microsoft Window applications and other relevant computer applications required (design, video editor, photo editor)
- Financial Services background desired
- Event and multi-channel Marketing experience
- Equally comfortable working in a team environment on their
- University degree in Business administration and/ or Marketing
- 2-3 years of Marketing and/or retail management experience
Assistant Marketing Manager Job Description
- Establish and maintains the hotel library and photographic image filing
- Assist the F&B and Rooms on collateral requirements and that they comply with HI’s Brand Standards F&B newsletters, promotional flyers and posters, photography of food and festive shots
- Proofread all collateral when required
- Provide assistance to hotel personnel in writing speeches, preparing letters and drafting articles that are to be made public
- Arrange for hotel site inspections
- Proactively seek opportunities (internally and externally) to promote rooms and food and beverage business
- Work with PR/SNS agencies to ensure proper messaging is communicated to relevant external stakeholders
- Work closely with internal teams
- Produce regular ROI reports as a measurement of our Campaigns
- Regular presentation on latest happening in the digital domain and any innovative digital trends
- Strong skills in Negotiations
- Excellent relationship with ATL/BTL/Media Agencies, Suppliers
- Solid experience in customer loyalty marketing, sales and channel product marketing
- 3-5 years of experience in consumer, event &/or social marketing
- Exceptional project management, organizational and multi-tasking skills in order to simultaneously manage multiple arms of the campaigns, teams & personalities
- Self-starter who can manage multiple projects with shifting timelines and many executional details
Assistant Marketing Manager Job Description
- To manage and provide support for agency recruitment activities such as press advertisement, online job posting platform, career fair
- To assist in other marketing campaigns, activities and tasks assigned by immediate supervisor, such as sales and recruitment campaigns, brand building, database building, target marketing and loyalty programs in order to meet company's goals and objectives
- Capture and analyze appropriate social data/metrics, insights and best practices for campaigns
- Collaborate with other departments to manage communication and coordination efforts
- Be part of a dynamic team who is dedicated to the success of the business
- Manage a portfolio, ensuring product alignment to overarching brand strategy
- Develop presentations and sales pieces to aid sell in for promotional programs
- Attract audiences through creative and compelling copy writing
- Promotional support on all national campaigns
- Monitor and recommend improvements to working practices and evaluation procedures
- University Degree in Marketing or Business Administration
- At least 5+ years of experience in a marketing and or business development role or equivalent position
- Master’s Degree in business field or MBA would be an advantage
- Qualification in the insurance field would be an advantage
- Successful track record in developing and launching products or campaign in the financial industry
- Exquisite communication and cross-functional collaboration