Marketing Manager India Job Description
Marketing Manager India Duties & Responsibilities
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Marketing Manager India Qualifications
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Licensing or Certifications for Marketing Manager India
List any licenses or certifications required by the position: MDF
Education for Marketing Manager India
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Employers hiring for the marketing manager india job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Engineering, Communications, Economics, Technology, Management, Digital Marketing, Communication
Skills for Marketing Manager India
Desired skills for marketing manager india include:
Desired experience for marketing manager india includes:
Marketing Manager India Examples
Marketing Manager India Job Description
- Establish marketing effectiveness by building and executing a marketing strategy for short and long-term marketing goals of Neo Group
- Tracking and Measurement – Focus on tracking the metrics and activities that will help achieve our end goal of increasing leads and sales
- Achieve financial objectives by preparing an annual marketing budget
- Maintain marketing team cohesiveness by counseling and managing marketing employees
- Contributes to the marketing planning and budgeting processes working with the APAC content directors and APAC leadership to deliver an cluster midmarket marketing plan and budget
- Work closely with the Channel Sales team in India and their key partners to develop and execute joint marketing plans to acquire new customers, retain and grow existing customers and support growth in revenue
- Work closely with the APJ marketing and other functional teams to develop and deliver channel-led marketing programs relevant across Asia to support the growth objectives of the business
- Build data-driven, integrated marketing plan to drive pipeline generation and sales programs with Inside Sales to accelerate the Commercial business
- Work with marketing team stakeholders, strategists, and agency partners to operationalize and optimize campaign digital media placements
- Drive insight generation, set up and management of programmatic campaigns across various channels and ad networks
- Degree holder, preferably in marketing
- At least 12 years working experience in Enterprise/B2B marketing leading with in depth knowledge on Storage & Server
- Regional experiences in APAC marketing with connection and network covering key technology players
- Experience in managing Marketo, SFDC & lead management system is a must
- Sensitive and strong in figures, cautious and attentive to details
- The ability to perform independently, hands on and to work well in a team environment
Marketing Manager India Job Description
- Develop and optimize digital customer awareness, engagement and lead generation campaigns optimize around both awareness and acquisition lead KPI’s
- Demonstrate an ROI focus and an aptitude for how to optimize placements across digital media
- Understand the dynamics and media buying strategies for both brand and performance based digital marketing placements
- Identify and prioritize leading third party partners for execution of co-marketing campaigns
- Develop an understanding of the drivers of local purchase behavior (acquisition), customer activation (engagement) and habitual usage (retention) and translate those insights into go-to-market segment programs, campaigns and promotions
- Collaborate with partners to jointly define, develop, execute and analyze high-impact go-to-market segment campaigns including timelines, channels, merchandising, promotion, customer value prop/messaging, campaign goals and measurement
- Execute campaigns leveraging the full range of merchandising vehicles available, using data, analysis and best practices to optimize your decisions
- Localize international programs as necessary
- Manage co-marketing budget including forecasting and reporting on a monthly basis
- Support local Business Development teams with content and marketing programs for partners
- Excellent English (written and oral) is a must
- Execute marketing communications campaigns across all identified marketing tactics and tools
- Analyze and report campaign results / metrics and communicate with stakeholders
- Degree from an accredited university in Business Administration or related area required
- Partnership & Loyalty Marketing experience strongly preferred
- Hands on attitude, with good project management skills
Marketing Manager India Job Description
- Report weekly on our success metrics including performance of launch, acquisition, retention, and developer activity
- This role will also assist with the development and execution plans to engage the local developer community
- Accountable for the deliverables, performance and outcomes of the India Marketing team which consists of the Marketing Program Managers and Marcom team
- Lead team to achieve and exceed individual targets and marketing and organization goals
- Foster a collaborative approach with stakeholders and partners
- Measure and evaluate short- and long-term impacts and return on investment of programs and campaigns plans
- Responsible for amplifying and driving change to present one Agilent voice Globally and Regionally through compelling marketing programs and events
- Own all people manager related duties such as hiring, performance management & evaluation, bonus & salary, employee career development, expense and contract approvals
- Be accountable for all marketing infrastructure temp workers, vendor management and contracts, budget management, CRM quality & functionality improvements
- Lead Align marketing and commercialization activities associated with new feature and product launches, which will effectively lead to an increase in utilization
- You are a good story teller, architect, analyst and team player
- Strategic thinker, multi-tasker and team player
- Proven track record with 6 - 8 years of consumer product/marketing management from consumer goods, health care, beauty or FMCG industries
- Possess the ability and desire to be a hands on leader to achieve business growth
- Able to travel – locally and overseas as needed
- Excellent spoken and written communication in English
Marketing Manager India Job Description
- Team Management- responsible for management and training and development of India Marketing team to understand the overall business objectives and strategies including and key aspects of customer and consumer marketing barriers and initiatives
- Agencies/Vendors – responsible for managing and setting the India marketing strategies and direction
- Strategize and develop the marketing plan to achieve business growth
- Drive local and global campaigns using the optimal channels to ensure our message reaches the right customers in the most impactful way
- Capture customer insights and drive Customer Satisfaction & Loyalty Survey (CSLS) actions
- Mentor the marketing talent and provide strong leadership and coaching to professionalize the function
- Measure ROI on all marketing activity and track analytics
- Leverage digital marketing and social media to achieve high levels of customer engagement
- Respond to social enquiries in alignment with global brand guidelines
- Lead and manage large scale customer events to showcase and build the brands
- A Bachelor degree is a must
- Past experience in dealing with health care professional’s is a bonus
- Translate the region’s strategic marketing plan into cluster marketing plans comprised of marketing programs with goals/metrics (e.g., reach, engagement, leads, opportunities, ) The Regional and Cluster marketing plans should align with the prioritized growth strategies for our XRS, MFAPS and ultrasound business for targeted customer segments
- Work closely with Global Marketing and Regional Business Managers to drive new product /service launches through branding/ messaging/positioning/promotions/communications
- Together with the Regional General Managers, secure the availability of meaningful communication material and sales tools to support the successful promotion and sales of the Carestream portfolio
- Together with the Regional General Managers, help coordinate and organize impactful sales training programs to the direct sales force for the business partners
Marketing Manager India Job Description
- Work with the regions top alliances / focus partners to develop their overall marketing and customer engagement approach
- Coordinate APJ/Global-to-region partner marketing and sales initiatives
- Coordinate the localization and distribution of marketing materials for our partners
- Maintain the Partner Portal India, execute digital campaign with partners
- Support key Channel-led End-user demand gen activities and manage MDF
- Manage and execute integrated field marketing programs which directly support the company's go-to-market strategy and sales initiatives
- Responsible for all digital programs execution such as webinars, lead generation electronic direct mailers, online community and seminars
- Manage individual Field Marketing project budgets and ensure the event meets marketing objectives set and ROI, and is best value for money
- Manage the process of qualifying and tracking leads and prospects generated from marketing activities in the sales/marketing database and disseminate leads to sales for follow-up
- Managing and increasing customer database
- Experience in Retail/ convenience retail would be an added advantage
- 4+ years’ experience in digital marketing and digital media buying
- Experience in operationalizing campaigns and extracting data within PMD or other social ad APIs and/or DSP’s
- Experience working with a DMP provider
- Experience in managing digital marketing agencies on client side to execute on a campaign basis
- Event management includes Pre event Marketing, which has a big element of Digital and Social Media