Marketing Manager East Job Description
Marketing Manager East Duties & Responsibilities
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Marketing Manager East Qualifications
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Education for Marketing Manager East
Typically a job would require a certain level of education.
Employers hiring for the marketing manager east job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Education, Communications, MBA, Graduate, Engineering, Medical, Business/Administration, Management
Skills for Marketing Manager East
Desired skills for marketing manager east include:
Desired experience for marketing manager east includes:
Marketing Manager East Examples
Marketing Manager East Job Description
- Managing operational partner communications
- Build country relevant marketing plans to support country market management business strategy in keeping with the overarching APAC strategy
- Partner newsletters and email communications
- Webinars, seminars and events
- Social messaging communication
- Partner competitions
- Partner appreciation gift supply and dispersal
- Manage sub-region marketing budget
- Partner with Country Market Management leadership teams to support local business objectives
- Tailor core marketing collateral and content for the sub-markets whilst ensuring regional and global consistency
- Manage one-to-many scalable marketing activities for regional partners
- Execute test and learn activities to assess the effectiveness of trade marketing tactics
- Track and analyse the performance of trade marketing activities, linked to clear business KPIs
- Coordinate as required with central marketing team, Global Partner Events and Industry Relations over the execution and delivery of activities
- Execute and manage field events (regional one-day events, tradeshows, conferences, ), including logistics, budgeting, content development, scheduling, creative themes and social media strategies
- 5 -7 years of IT marketing experience with focus on driving execution of events
Marketing Manager East Job Description
- To identify the regional capability needs and develop an annual Capability Strategy showing how capability will be raised in AMEA
- To execute the Global Marketing curriculum, building a Regional program up of training and inspirational events
- To ensure all training is certified, keeping accurate records of attendance
- To develop a plan to build trainers/ black belts in the region for each core program
- To manage the regional budget, to deliver the program of activity within the agreed budget
- To support Marketing Business Process Excellence
- Manage the regional budget, to deliver the programme of activity within the agreed budget
- The incumbent is accountable for driving the delivery of growth priority milestones and in delivering impact in orders growth, market penetration, margin expansion and improvement in local capability and market position
- Support design & execution of Regional Strategic Accounts activities including conceptualization & delivery of Customer strategy summits & design of Key Account Growth Playbooks
- Instigate market deep dives assessing opportunities for white space growth core markets
- A strong track record driving pipeline and awareness in the EMEA Enterprise SaaS market in a subscription business model
- Higher education business/marketing degree required
- A strong interest in learning and training plus strong facilitation skills
- Tolerance of ambiguity and proactive creative thinker to develop new approaches and materials
- Min Bachelor Degree in Business/ Marketing with 10 years in Brand Management
- Having experience in Brand Equity/ Communications
Marketing Manager East Job Description
- Work closely with global marketing team to ensure alignment between country marketing plans and global marketing strategy & activities
- Identify and implement process changes that improve overall marketing effectiveness and optimise annual marketing budget
- Regularly monitor a set of marketing performance KPIs in each country, provide reports to country / regional leadership teams and identify areas of improvement
- Work with the Global Thought Leadership team to develop and lead PR / Marketing campaigns that raise awareness of new publications
- Lead the execution of 3-4 large, pan-regional Thought Leadership events each year – set the agenda, coordinate speakers / content and manage logistics
- Review selected external communications to ensure alignment with key marketing messages
- Manage regional Knowledge Management system for sharing best-practice marketing materials
- Publish stories on local marketing activity to the internal intranet site
- Provide any ad-hoc support to local countries for executing local campaigns or other marketing events
- Bachelor’s degree and professional qualification in Marketing
- Proven track record with more than 8 years of consumer product/marketing management from consumer care industry
- Good spoken and written communication in English
- BA degree is must, any major
- Bachelor's Degree in a Business related field or Engineering
- At least ten (10) years of overall work experience
- Previous experience working in management consulting, strategic marketing &/or business development preferably within the Energy Sector
Marketing Manager East Job Description
- The ability to work autonomously, be proactive, and take initiative and do so within the structure of the organisation and guidance of your leadership
- Work with the Director of Regional Marketing to implement local marketing strategies (events, media, digital content, partnerships, sponsorship, PR, etc) that support corporate objectives and field acquisition-based marketing efforts
- Keep a consistent pulse on the cultural landscape – what is new and next – and actively explore how to be part of the cultural conversation
- Occasionally serve as brand representative at local events, working closely with the field team and club personnel in coordinating and executing grassroots marketing efforts
- Guarantees profitability of the offer (price, mix)
- Create and lead KOL development and tracking activities
- Develops and secures approval for consumer and business-to-business segment marketing plans and budgets
- Directs cross-functional, cross-organizational teams and agencies in execution of segment plans and budgets
- Localizes or develops messaging relevant for the markets of Middle East and East Africa and manages/monitors delivery of same across marketing and sales assets
- Adapts or develops local insight-based customer segmentation strategies and defines customer experience plans and executes them
- At least 5 years of relevant marketing experience within the healthcare industry or an agency working with Healthcare clients (experience with Life Sciences companies is preferred)
- Basic understanding of the healthcare environment in Europe – knowledge / awareness of key stakeholders and current issues is desirable
- Experience in designing, organising and managing large-scale marketing campaigns or events
- Ability to work independently and engage stakeholders within a global organization
- Experience in working with stakeholders across a number of countries with difference languages and cultural norms
- Understanding of financial principles and profitability measures
Marketing Manager East Job Description
- Performs marketing operations activities MRM/CRM, Purchase Orders and accrual management
- Collaborates with trade and channel marketing in delivery of integrated campaigns across all touchpoints
- Work with Commercial Launch (CL) MD on defining CL annual plan Key rep for Up-stream development for EA input
- Align with Regional Sales Directors to understand the market trends in the region and customize programs as needed
- Create, design and implement an Account Based Management marketing program and work closely with sales to measure the effectiveness
- Work closely with the sales teams and demand management team to develop prospective customers and growth
- Track, manage and measure the impact of marketing programs
- Develop local marketing strategy for each flagship market, based on global and regional strategy, supporting local business objectives in collaboration with retail business leadership team and Marketing and Communications regional leads
- Agree budget with Marketing and Comms leads
- Understand local consumer behaviour and needs and ensure those are translated into local plans, tailoring corporate initiatives to the region
- Ensuring that “no lead is left behind.” Everything is followed up on and tracked
- University degree holder in relevant Marketing or Business discipline
- 5 to 7 years experience ideally with both digital agency and FMCG
- Proven experience in leading teams in Digital projects for multiple markets
- Proficiency with Microsoft programs including Word, Excel, PPT, SharePoint, Visio, Excel (Pivot Tables)
- Must be able to read, write and speak Arabic (Candidates will be tested on this)