Product Marketer Resume Samples

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J Jakubowski

Jaquelin

Jakubowski

90830 Lazaro Walk

Los Angeles

+1 (555) 600 1076

90830 Lazaro Walk

Los Angeles

Phone

p +1 (555) 600 1076

Experience Experience

Boston, MA

Product Marketer

Boston, MA

Daniel, Wisoky and Brown

Boston, MA

Product Marketer

Initiating and fostering relationships with development, sales, and other groups within Oracle to help support Oracle’s Cloud go to market objectives
Responsible for initiatives that include but are not limited to: product, advisor and shareholder communication strategies; graphic design initiatives, marketing plans, database marketing, and market research
Develop thought leadership and product materials to promote the software business, along with the software ecosystem
Evangelizing and promoting new developer solutions with internal sales audiences
Creates a compelling, market oriented point of view supported by leadership proof points and evidence
Develop product positioning and messaging that differentiates the OnGuard products in the market
Develop comprehensive partner marketing plans for sales and marketing teams

San Francisco, CA

Senior Product Marketer

San Francisco, CA

Fritsch Inc

San Francisco, CA

Senior Product Marketer

Develops and executes product marketing content and materials across a range of fixed income investment teams, serving as a Subject Matter Expert (SME) internally and globally
Manage the core collateral development
Strategically develop materials that make the sales effort easier and more effective
Liaises with Global Marketing Services teams, product management and portfolio proxy teams to help articulate investment process and messaging, creating unique, timely and relevant selling propositions
Liaises with different internal groups, of all levels, including sales/marketing, client service, management, legal, performance, and graphics
Serves as a product resource for all areas of the company; acts as an advocate within Global Product Marketing, driving renewed methods of interest in and visibility for our product line across regions globally
Proactively identify opportunities to promote unit trusts working with product managers and business development team

present

Houston, TX

VP, Citi Fintech Product Marketer

Houston, TX

Kuhlman, Lesch and Klein

present

Houston, TX

VP, Citi Fintech Product Marketer

present

Meticulous attention to detail, with an overall passion for continual improvement
Exceptional time management
Partner with product or program stakeholders to develop campaigns from production brief to campaign completion
Gets hands dirty – rolling up sleeves and working through ambiguity
Enthusiastic and self-motivated to execute on goals in support of team objectives
Partner with external stakeholders to ensure channel placement, plan forecasting and tracking are established to measure against and meet goals of product or program campaigns
Be central reference point for sharing competitor insights and articulating consumer journey’s through the marketing funnel, in support of Head of B2C Marketing

Education Education

Bachelor’s Degree in Marketing

University of Florida

Bachelor’s Degree in Marketing

Skills Skills

Proven in-depth fixed income product, market and industry knowledge, and ability to demonstrate this understanding in the creation and execution of marketing materials
Ability to deliver high-quality products and services in a systematic, integrated fashion
A strong leader who is able to manage and complete multiple assignments and functions
Assertive, strong examples of "leadership" capabilities/strengths in facilitating projects, overcoming obstacles and challenges (i.e., problem-solving experience)
Excellent writing skills, with a demonstrated ability to write for different audiences and mediums (e.g., print, Web) to ensure effective, consistent messaging and branding
Management of compliance oversight and coordination to ensure all materials adhere to established policies, procedures, and controls in place for audit purposes
Superior project management skills, with demonstrated proficiency in establishing and driving complex projects from inception through to completion, including marshaling appropriate resources from across the organization, defining project milestones, establishing roles and responsibilities, tracking and reporting project progress, and communicating progress to stakeholders and business partners
Effective interpersonal skills, proficiency at prioritization, the ability to simultaneously manage multiple tasks, and the ability to operate under tight deadlines
A true team player, translating prior knowledge and experience into strong and productive relationships internally and externally
Excellent Employee Assistance Program

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15 Product Marketer resume templates

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Senior Product Marketer Resume Examples & Samples

Develops and executes product marketing content and materials across a range of fixed income investment teams, serving as a Subject Matter Expert (SME) internally and globally
Actively seeks to drive business results by identifying opportunities to develop and strengthen our product marketing materials and messaging
Takes responsibility for creating and continuously improving product-specific marketing literature and sales tools
Serves as a product resource for all areas of the company; acts as an advocate within Global Product Marketing, driving renewed methods of interest in and visibility for our product line across regions globally
Bachelor’s degree, preferably with a major in economics, business or marketing. MBA strongly desired, CFA a plus
MBA, CFA, and other industry qualifications/licenses strongly desired
Asset management industry experience critical
Proven in-depth fixed income product, market and industry knowledge, and ability to demonstrate this understanding in the creation and execution of marketing materials
Demonstrated track record of success in executing strategic communications plans, including
Excellent writing skills, with a demonstrated ability to write for different audiences and mediums (e.g., print, Web) to ensure effective, consistent messaging and branding
Management of compliance oversight and coordination to ensure all materials adhere to established policies, procedures, and controls in place for audit purposes
Superior project management skills, with demonstrated proficiency in establishing and driving complex projects from inception through to completion, including marshaling appropriate resources from across the organization, defining project milestones, establishing roles and responsibilities, tracking and reporting project progress, and communicating progress to stakeholders and business partners
Effective interpersonal skills, proficiency at prioritization, the ability to simultaneously manage multiple tasks, and the ability to operate under tight deadlines
Adaptable to changing priorities, new requests, innovative approaches to work flow, and working under tight deadlines

Banking Product Marketer Resume Examples & Samples

Support planning and execution of marketing activities to ensure effective and efficient delivery
Co-ordinate with other areas of the firm to identify relevant events and other marketing activity, to ensure effective leverage of all opportunities by bankers
Work with extended global team of colleagues within CIB and other areas of the firm to ensure effective co-ordination of sector, local, regional and global activity
Creative development and production management with agencies and internal partners to ensure projects are delivered on time and on budget
Measurement of activity impact and effectiveness, including preparing presentations of findings to senior management
Write, edit and contribute to the design of programs, including, but not limited to

ETF Product Marketer Resume Examples & Samples

Work closely with IPS Product Management Alternative and Fixed-Income specialist to
Experience distilling investment product information into concise marketing message appropriate for the target audiences
Ability to conduct complex analysis and present data in a meaningful way
Interpersonal skills necessary to effectively communicate over the phone with a variety of individuals at all technical levels are required

Senior Product Marketer Resume Examples & Samples

Create informative literature, web, audio, and video content to promote priority products and showcase our insights and perspectives in support of client investment needs
Proactively identify opportunities to promote unit trusts working with product managers and business development team
Primarily responsible for compliance with legal regulations and industry practices regarding the marketing of unit trusts and the distribution of unit trust marketing literature
Accountable for unit trust literature system, printed and electronic, the continual improvement of its efficiency from a cost and usage perspective, and promoting correct usage of system with sales force
Experience in unit trusts and/or mutual funds
Ability to get creative and accurate work out of internal and external agencies and resources

Product Marketer Life Resume Examples & Samples

Bachelor's Degree in Marketing or business-related field
0-2 years industry related experience; prefer 5+ years exp with insurance products and internal/external wholesaling experience
Series 7 and 63 required. Series 24 within 12 months
State Resident Insurance License, Life and Health
Strong communication skills with the ability to communicate effectively

Product Marketer Resume Examples & Samples

Manage the core collateral development
Create and execute comprehensive marketing plans for the launch of new products
Proactively identify opportunities to promote investment products working with product managers and client portfolio managers
Strategically develop materials that make the sales effort easier and more effective
Responsible for initiatives that include but are not limited to: product, advisor and shareholder communication strategies; graphic design initiatives, marketing plans, database marketing, and market research
Primarily responsible for compliance with legal regulations and industry practices regarding the marketing of investment products and the distribution of investment product marketing literature
Accountable for literature system, printed and electronic, the continual improvement of its efficiency from a cost and usage perspective and promoting correct usage of system with sales force
Monitor literature usage, inventory/fulfilment processes, and web sites
3-5 years directly related work experience in marketing or sales within the Investment Management industry
Experience in investment products (mutual funds, unit trusts, exchange-traded funds, etc.)
Experience working with wholesaling force and financial advisers
Ability to effectively prioritize and to make the appropriate tradeoffs as needed (i.e., flexibility)

Senior Product Marketer Resume Examples & Samples

Manage and grow the Windows licensing business
Develop new offers/promotions and design specialized remediation solutions for Govt accounts
Develop field readiness materials and drive licensing training
Become the Windows advocate for licensing and drive the agenda with the field
Align with field teams and customers to drive the overall Windows value prop and licensing message
Strong marketing skills and ability to communicate exceptionally well: written, verbal, visual
Passion for translating technology features into key customer benefits
Operational excellence in terms of people, process, and schedule management
High quality bar and attention to detail is a must
5+ years of product management, product marketing, or related discipline experiences for software and/or hardware. Some services experience a plus
Agency, brand marketing, digital marketing experience a plus
Bachelor’s degree (BS/BA) is required. MBA or equivalent experience a plus

Associate Product Marketer Resume Examples & Samples

Collaborate with each of the product marketing leads to understand new product messaging needs, identifying which teams are impacted, updating marketing assets as appropriate
Create, communicate, and continually improve product marketing deliverables that enable the field to close business, specifically owning the organization of the product marketing playbooks
Create customer-focused marketing materials including product sheets, scripts, presentations, training modules, demos, etc
Oversee Win/Loss analysis program with a 3rd party consultant, and help pull together monthly findings
Own the content update process for our company sales demo
Collaborate with marketing ops and sales ops on the process to track top accounts for each product
Bachelor’s degree in Marketing, Business, English, Journalism, or related field required
Preferably 1-2 years in marketing and communication in the high tech space or equivalent consulting experience, preferably an emphasis on retail/brand, B2B marketing
Experience creating customer-facing materials, sales enablement tools, and product-content to support the product go to market strategy a plus
A willingness and ability to work in a fast-paced, collaborative and growth oriented team
Experience working in environments that require teamwork to succeed
Extremely organized with excellent project management, time management, decision-making, organizational, and problem solving skills
Your nature is proactive. You’re comfortable working with cross-functional teams to drive complicated deliverables to completion
Some prior experience interacting with technology sales a plus
Excellent visual presentation building skills (PowerPoint and others) skills a must

Product Marketer / Senior Product Marketer Resume Examples & Samples

Support marketing strategies by implementing campaign plans that align with the department's larger strategic objectives
Support preparation of annual marketing plans and sales budget for individual area of responsibility and help manage them to ensure financial sales and profitability objectives are met
Effectively lead cross-functional teams for the purpose of campaign implementation
Manage new and/or existing creative assets through an advertising review process to ensure alignment with the Mutual of Omaha brand and address all legal and compliance requirements
Financial and analytical experience
Demonstrates good problem solving skills, and ability to make sound business decisions
Ability to manage multiple projects, deadlines and priorities
5+ years corporate, product and/or sales distribution marketing experience
Bachelor's Degree in Marketing, Communications or related field

Industry Product Marketer Resume Examples & Samples

Minimum of 8-10 years experience in SaaS industry-focused sales, marketing or business development with a background in building and executing cross-functional integrated marketing programs. Product marketing or industry marketing background (finance and insurance) preferred
Experience selling/ marketing to marketers
Success in achieving quantifiable sales and marketing goals repeatedly and establishing growth in their respective areas of focus
Self-starter, motivated and ambitious. Looking to grow in a fast moving organization, never uttering the words “we can’t do that”
Strong written and verbal communication skills and able to present ideas in a concise fashion
4-year degree in marketing, business or administration

Senior Product Marketer Resume Examples & Samples

Defining and communicating the go-to-market strategy, ensuring a consistent and valuable message is carried from marketing to sales to customer
Put this strategy into concrete plans with the clear goal to maximize revenue and maintain a dynamic product roadmap
Build and give demos of products
Feed sales with information about our value proposition
Job function spans entire lifecycle from conception, to planning and to launch activities
Work with product management, product development, and sales and marketing to achieve revenue and profit goals
Bachelor's degree in a technical or marketing discipline
5+ years product marketing/product management experience within the business software industry
Up-to-date knowledge of the manufacturing, wholesale distribution, PSA, and accounting SMB markets in the United States
Enjoys public speaking, participating in trade shows, and creating and delivering content for various sources
Extensive client contacts in the SMB market
Experience in an international environment
Hands-on mentality and passionate drive to succeed
Entrepreneur and self-starter
Willing to travel when required

Product Marketer / Senior Product Marketer Resume Examples & Samples

Assist with annual marketing planning process and sales budget for individual area of responsibility and managing them to ensure financial sales and profitability objectives are met
Help guide the development of creative assets related to direct mail, print, email, etc. through the creative development process and ensure messaging that appropriately aligns with the Mutual of Omaha brand and addresses all legal and compliance requirements
Perform the required work to implement the individual executions of campaigns, new and existing
Actively participate in marketing research projects, to include the acquiring, analyzing and disseminating of external, qualitative and quantitative intelligence and utilize research to understand implications and leverage recommendations
Assist in analyzing and reporting program performance, including variance analysis
Assist in the preparation of annual marketing strategy, budgets, and business plans for the DTC unit
Basic understanding of marketing principles
2+ years corporate, product and/or sales distribution marketing experience

Senior Product Marketer Resume Examples & Samples

Support marketing strategies and campaign plans that align with the department's larger strategic objectives
Coordinate project teams as needed to support marketing related initiatives
Maintain awareness of the competitive environment, insurance industry, and key industry regulations which may impact program(s) and/or business model, and overall strategic objective
Assist in analyzing and reporting program performance, including variance analysis Assist in the preparation of annual marketing strategy, budgets, and business plans for the DTC unit
5+ years of marketing work experience
Proven experience in marketing principles and strategy, marketing campaigns and advertising
Proficient with Microsoft Excel, Word and PowerPoint Financial and analytical experience
Strong attention to detail and ability to proof
Results driven, self-motivated team-player
2+ years corporate, product and/or sales distribution marketing
Bachelor's Degree in Marketing, Communications, Business or related field
Customer marketing experience
Insurance industry experience

Product Marketer Resume Examples & Samples

May lead corporate marketing programs and initiatives
The company’s leading expert in their product’s target market and value propositions. Go-to-Market Strategy and Channel Enablement Development, advocacy and execution of an operational go-to-market strategy integrating all elements of the marketing and distribution mix
Exercise of creative business judgment in optimizing the lifecycle profitability of their offering
Ensures all appropriate sales teams are adequately trained by working with training team partners and provided tools to achieve their sales quotas

Product Marketer Resume Examples & Samples

Active participant in derivative and innovation projects
Completes all required training; CSP and New Marketer Training
5 + years of experience in a business to business environment
Prior experience with PLC’s, engineering or Chemical dispense equipment
Basic knowledge of SAP
Good proficiency with Microsoft Office Suite applications
Must be able to travel 25%
Bachelor's Degree preferably in Chemical Engineering or Chemistry
Ability to build and maintain relationships and coordinate projects across different functional groups regionally
Strong problem solving / Analytical Skills

Global Product Marketer Resume Examples & Samples

Conduct market research for key biopharmaceutical application segments
Lead new product efforts and campaigns globally as a member of New Product Introduction (NPI) teams
Develop and Implement marketing programs to grow the business
Determine the price value position of 3M and competitive products
Determine key products for the segments, set pricing, drive awareness and growth
Effectively work cross functionally to exceed results
Effectively manage a global product portfolio with a growing profitable mix
Master’s degree of Business Administration (MBA) or higher from an accredited university
Minimum of two (2) combined years of marketing, sales, and/or customer-facing technical service experience
Bachelor’s degree or higher in Chemistry, Biology, Biopharmaceutical, Bioprocessing or related field from an accredited university
Experience Biopharmaceutical or Bioprocessing or related field
Experience developing new products
Experience managing a product line
Experience working with global and or cross functional teams

Global Product Marketer Resume Examples & Samples

Participates in overall product strategy, research and development requirements, analysis of marketing research, and development of new and emerging products
Global product mix analysis and SKU management
Develops and executes global marketing plan to accelerate demand and drive growth to meet global operational plan
Establishes customer profiles and buyers journey mapping in order to align existing assets and identify creation of new tools. Monitor key metrics and ROI of global marketing activities moving customers to purchase as well as maintaining existing customers’ loyalty
Proactive subsidiary engagement to drive new product launches and the deployment of marketing programs including defining value proposition, communications plan, promotion activities, digital marketing, CRM, pricing, sales/demo tools and end user training materials
Stays current on emerging technology, making recommendation and deploying new tools to improve customer experience across a variety of touch points, devices and mediums
Minimum of five (5) years of experience in a marketing function
Master's degree or MBA or higher from an accredited university
Strong organizational and prioritization skills
Creative problem-solving skills – ability to work with diverse functional teams to evaluate and address key issues
Project management experience and collaborative work style
Strong communication skills to present to a variety of audiences at all levels in the organization

Product Marketer Resume Examples & Samples

Driving sales initiatives for awareness, demand generation and evangelism for Oracle Database Cloud solutions
Create Data Management content for DBCS, ExaCS, ExaCM, DB12c to support sales initiatives and campaigns
Cultivate data management evangelists for Data Management Cloud in the internal sales community for Data Management solutions and related IaaS solutions
Managing sales activities within the context of the overall corporate plan to meet company objectives
Creating content for webcasts, demand generation events, direct marketing offers, advertising, website content, sales enablement, social marketing
Evangelizing and promoting new developer solutions with internal sales audiences
Initiating and fostering relationships with development, sales, and other groups within Oracle to help support Oracle’s Cloud go to market objectives
Experience in Cloud product marketing or business development
Experience in direct sales, telesales, indirect sales or supporting sales in a sales engineering or solution architect role
Knowledge of cloud market and cloud technology trends
Knowledge of the Database, Data Warehousing and Big Data markets and trends
Familiarity with technologies such as IaaS and PaaS

Product Marketer Resume Examples & Samples

Develop product positioning and messaging that differentiates the OnGuard products in the market
Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the OnGuard product line
Product launch – assist in the planning and launch of new products and releases and manage the cross-functional implementation of the plan
Market intelligence – be the expert on customers buying criteria; gather intelligence on competitive offerings
Accountability – Establish measurable KPI’s regarding the impact of marketing efforts on OnGuard Product demand and utilization
Practical experience solving complex problems through non-traditional methods
Enthusiastic, “Out of the box” thinker
Experience and knowledge utilizing “Social Media” to drive marketing campaigns
Bachelor’s degree in engineering discipline and or chemistry
Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.#LI-EN1

ILG Product Marketer Resume Examples & Samples

Messaging - Develop product positioning, value propositions, and claims that differentiate your products in the market; translate technical capabilities into benefits for buyers and users
Market intelligence – Be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to beat them
Demand generation – Support marketing programs that drive demand for your products
Sales enablement – Communicate the value proposition of the products to various sales channels and work with the sales enablement team to develop the sales tools that support the selling process of your products
Product launch – Plan the launch of new products and releases and manage the cross-functional implementation of the plan
At least 4-7 years’ experience in Product Marketing of enterprise software and technology offerings
Technical orientation – experience with the data and analytics market
Collaboration - Must enjoy collaborating with a team and both leading projects and participating in projects

New Product Marketer Resume Examples & Samples

Bachelor’s degree or higher from an accredited university
Minimum of five (5) years of marketing experience
MBA with emphasis in Marketing
New product marketing experience
Experience working with commercialization and cross functional NPI teams
Strong collaboration and team management skills
Experience working with customer insights
Demonstrated ability to navigate the Global matrix
Proven financial acumen building financial models & pro-forma P&Ls driving business decisions
Sales forecasting experience

VP, Citi Fintech Product Marketer Resume Examples & Samples

Manage marketing operations and tactics to meet needs of product or program specifications and measures of success
Track marketing success for given campaigns against measures of success agreed to by product or program stakeholders
Work closely with research team to ensure insights are incorporated with product specific marketing and communications plans
Partner with external stakeholders to ensure channel placement, plan forecasting and tracking are established to measure against and meet goals of product or program campaigns
Partner with product or program stakeholders to develop campaigns from production brief to campaign completion
Expert knowledge level of ad tech and marketing tech trends and opportunities related to digital, mobile and social marketing use cases
Be central reference point for collating and sharing martech landscape insights, in support of Head of B2C Marketing
Be central reference point for sharing competitor insights and articulating consumer journey’s through the marketing funnel, in support of Head of B2C Marketing
Serve as internal marketing consultant to adjacent Citi FinTech and marketing teams (eg. Citi Tech for Integrity), which may have intermittent need for market strategy or execution support
Support Head of B2C Marketing with ad hoc, marketing labs or other product-independent projects
Support CMO of Citi FinTech on an as-needed basis and in line with Head of B2C Marketing’s initiatives
Be a high-performing team member in support of FinTech values and the prouder Power of One culture that fosters innovation and is results driven
Ability to work with key partners to identify cutting edge marketing techniques and find ways to test and learn within the FinTech model
Provide support to the Global Public Affairs team to help advance their strategy for press engagement and activation
Work with internal partners (e.g GCB, Enterprise) on Citi-wide on cross functional initiatives that support Citi’s broader digital strategy
3-5 years of experience in digital marketing or related field
Core competencies in digital(search, social, mobile) campaign management and the digital advertising landscape
Bachelor’s degree in marketing or related field required, MBA preferred
Experience working in large-scale, highly matrixed corporate environment preferred
Enthusiastic and self-motivated to execute on goals in support of team objectives
Gets hands dirty – rolling up sleeves and working through ambiguity
Strong analytical skills, with the ability to interpret product or program goas against the greater Citi and Citi FinTech position
Ability to condense complex marketing data and reports into succinct executive summaries and recommendations
Capable of communicating at all levels, including executive and c-level internal and external stakeholders or partners
Capable of executing under tight deadlines and works well under pressure in a fast paced, multi-tasking, startup environment

Product Marketer Resume Examples & Samples

Plans marketing routes and strategies, and leads execution of the plan
Works with other professionals to turn the value proposition and plan into effective marketing content, digital, and face-to-face marketing
Strong execution and project management skills

Senior Product Marketer Resume Examples & Samples

College degree in journalism, marketing, public relations or similar degree is a plus
Exceptional marketing skills, strategy instincts, and business intuition
Solid writing background

Product Marketer Dxr-ms Resume Examples & Samples

Career-level professionals, who are fully qualified in the Healthcare Industry, preferably with DXR/X-Ray/Mammography experience
Typically requires a Bachelor’s degree with > 5 years of related experience; or a Master’s degree with < 3 years of related experience in product marketing
Fluent in English. Portuguese is a plus
Ability to interface effectively with multiple levels of the organization and functional disciplines, and with all levels with all levels of management

Product Marketer Resume Examples & Samples

Develop product positioning, value propositions, and claims that differentiates your products in the market; translate technical capabilities into benefits for buyers and users
Demand generation – support marketing programs that drive demand for your products
Sales enablement – communicate the value proposition of the products to various sales channels and work with the sales enablement team to develop the sales tools that support the selling process of your products
Bachelor’s degree in a relevant technical field such as Computer Science
Very strong written and presentation communication skills
Must also enjoy collaborating with a team and be able to both lead and participate in projects

Technical Product Marketer Resume Examples & Samples

Content creation and strategy to continuously engage the data science audience via online, meet ups, webinars, blogs, hackathons, engaging demos and more
Author articles and speak at conferences
Develop targeted messaging to speak to the technical data science audience
Deep understanding of the competitive landscape
Lead activities to drive IBM awareness and thought leadership for the data science portfolio of products
Influence content across all the data science campaigns
Build technical customer presentations
Develop sales enablement materials and sales tools
Work with engineers, product managers, and technical sales teams to script impactful live and video demos
7-10 years in enterprise software
Bachelor’s degree in a relevant technical field such as Computer Science, Statistics, Math
Intimate understanding of the data science community and its needs
Experience engaging with the data science community
Experience driving thought leadership awareness through multiple marketing and community channels
Lead by influence a large group of people from different parts of the business, including other business units
Demonstrated presentation and writing skills
Ability to drive process and enact change in a complex global organization
7+ years product marketing or product management
Prior programming and/or hands on analytics experience
Recognized as a data science community leader with an existing rolodex of contacts

Product Marketer Resume Examples & Samples

Develops specific marketing plans and activities for products line to establish, enhance and distinguish product placement in the competitive environment
Leads and implements the go-to-market Strategy and channel enablement development, advocacy and execution of an operational go-to-market strategy integrating all elements of the marketing and distribution mix
Exercise of creative business judgment in optimizing the lifecycle profitability of the offering
Works with product, engineering and sales teams to develop new products or enhances existing product(s) or product line(s)
Partnering with sales including customer discussions and formal presentations
Management of all external deliverables for product launches in partnership with Product Manager
Support all external facing channels with messaging and tools including Field/Inside Sales, Enterprise Sales and Services teams
Product Expert/Evangelist; lead presenter of the product line’s offering to external audiences, including major automotive manufacturers, large dealer groups and dealers
Provide content related to product line value propositions and all collateral and sales tools
Develop, manage and implement a marketing launch plan for their product line(s)
Development of market Characterization/Targeting and communication of an actionable segmentation and positioning strategy to guide development and marketing of their product line
Manages marketing program development and execution development of all programs driving product line awareness and demand generation

Command Product Marketer Resume Examples & Samples

Manage the Command™ Brand adjacency products portfolio including: Dollar Value, Club, Bath, Frames, Craft, Office, Cleaning, Closet, Baby, and Outdoor Patio
Lead IRI relationship and conduct business analytics to gather insights that feed the business strategy
Support BU priorities to achieve operational targets (Sales & OI)
Collaborate with account teams, key department leads, and channel partners to drive growth initiatives and account specific or department specific programs
Develop consumer insights strategies and plans to address brand, product, channel & customer needs
Leadership on cross functional team, working closely with sales, lab, manufacturing, and supply chain counterparts to achieve business plan metrics (Sales & OI)
Support marketing and communications plans strategy to maximize reach and household penetration
Actively support international subsidiary marketing teams
Participate in strategic and marketing planning that is tied to division objectives
Assist in the development and publication of national program broadcasts and tool kits
Minimum of three (3) years of marketing experience
Minimum of two (2) years of consumer products marketing experience
Experience project management and leadership of cross functional teams
Experience with new product development and commercialization
Quantitative and/or qualitative consumer product research
Channel/shopper marketing experience

Product Marketer Resume Examples & Samples

Develop thought leadership and product materials to promote the software business, along with the software ecosystem
Develop comprehensive partner marketing plans for sales and marketing teams
Work closely with product development team and sales overlays to determine the most profitable course for each existing and new product
Lead the team to generate strong momentum ahead of new product launches
Create training materials and training programs for the sales team
Focus on implementing programs that consistently generate new, high quality leads for our company
Master’s degree in marketing or related field
12 months or more of software product marketing experience
Proven history of effective content development
Product knowledge - knowledgeable or capable of learning Fujitsu products, components and their relationships at a working level
Business systems skills - full command of MS office and proficient in Excel to meeting all working requirements. Capable of producing professional PowerPoint slides
Business acumen - business skills to see economic value and monetize technology solutions, understanding of business tradeoffs, risk along with negotiation skills to move a business forward. Good entrepreneurial spirit. Ability to influence cross-functional teams without formal authority. A working level of customer / vendor interface skills to functionally affective
Critical thinking skills - critical thinking to question the business issues and develop solutions, understand the present actions needed to move the business forward to meet objectives while working around the pitfalls
Communications skills - ability to take complex technical and business issues and boil them down to build and delivery polished meaningful presentations at the executive level

Associate Product Marketer Resume Examples & Samples

Ability to prioritize business needs according to business value
Data driven, customer focused, proactive, creative and innovative
Pragmatic and results-focused; driven to support projects full cycle
Able to work well independently and within a team; good communication skills with a ”can do” attitude toward problem solving
Experience with Web Analytics software such as Google Analytics is a plus
Experience in working with database programs is a plus (e.g. MySQL)
2+ years of relevant working experience
Experience in the travel industry is a plus

Senior Product Marketer Resume Examples & Samples

Develop strategy and deliver high-impact activities (content, creative, marketing events, and lead generation & digital campaigns) that drive leads for the Legal Tracker Sales and Professional Services teams, and partner offerings
Produce a high volume of email, digital and lead generation campaigns and assets – general nurture, stalled ops, competitive kick-out, top prospects, professional services, and partner product offerings
Responsible for driving activities and developing marketing materials/tools that support the Sales and Professional Services teams in meeting their business and revenue goals
Conduct data segmentation to build targeted email programs across the funnel
Proactively produce marketing campaign analyses to determine ROI and lead gen effectiveness, and recommendations for campaign refinement in the future
Understand current product portfolio and positioning, buyer & user personas, competitive environment, and market opportunities
Work closely with (internal and external) sales, professional services, product management, client success & support, proposition marketing, creative and production, and lead generation teams to develop and execute demand gen campaigns and initiatives
Provide ongoing reporting and updates to key stakeholders on demand gen strategies, activities and results
Coordinate with Legal Enterprise Solutions, Corporate Segment and/or other Thomson Reuters divisions on select ad hoc projects
Bachelors degree required with a concentration in Marketing strongly preferred
5-7 years of b2b marketing experience
Experience in one or more marketing automation platforms (e.g. - Eloqua, Marketo, Pardot) and Salesforce