Product Marketing Lead Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the product marketing lead job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume & cover letter with wording that best fits for each job you apply

Resume Builder

Create a Resume in Minutes with Professional Resume Templates

CHOOSE THE BEST TEMPLATE - Choose from 15 Leading Templates. No need to think about design details.

USE PRE-WRITTEN BULLET POINTS - Select from thousands of pre-written bullet points.

SAVE YOUR DOCUMENTS IN PDF FILES - Instantly download in PDF format or share a custom link.

Create a Resume in Minutes

C Thompson

Cortney

Thompson

368 Olson Grove

New York

+1 (555) 459 8697

368 Olson Grove

New York

Phone

p +1 (555) 459 8697

Experience Experience

Chicago, IL

Product Marketing Lead

Chicago, IL

Orn-Streich

Chicago, IL

Product Marketing Lead

Develop and execute regional launch plans for new product initiatives, working closely with global product marketing, product management, engineering, PR, design, support and sales. Campaigns should ultimately drive trial and consideration of our paid for products e.g Pro/Business/Enterprise
Partner with Marketing Communications team to develop and drive go-to-market strategies through various channels (including PR, events, speaking opportunities, digital, etc.)
Partner with Sales leadership to set product adoption goals, develop execution strategies, track and analyze performance, and drive adoption of our advertising solutions
Effectively communicate with Sales leadership to distill and surface market feedback to product, engineering, and design teams for new and existing advertising products
Oversee the go-to-market strategy for product launches, adoption, and growth across a portfolio of products including our internal CRM system, Sales & Marketing Interfaces, and other Global Marketing Solutions tools
Manage a product marketing team developing digital products
Manage / guide a team that will position and launch advertising products to customers. This team will ensure that all product features and benefits are clearly articulated to customers and sales teams, write communications, product documentation, and develop collateral for sales teams

Chicago, IL

Japan Product Marketing Lead

Chicago, IL

Gutkowski LLC

Chicago, IL

Japan Product Marketing Lead

Develop and execute local launch plans for new product initiatives, working closely with global product marketing, product management, engineering, PR, design, support, and sales
Work closely with Product teams in San Francisco to ensure local audience insights are incorporated into the product development lifecycle
Work with key influencers and industry associations across Japan to help us scale our story in the market
Partner closely with the Japan Country Manager to help achieve revenue and growth goals in Japan
Build out and nurture the regional communities of Dropbox fans and users
Bridge the gap between Product Marketing and Business Marketing campaigns
Be the evangelist and our storyteller for Dropbox across Japan speaking at key conferences and events

present

Los Angeles, CA

Consumer Product Marketing Lead

Los Angeles, CA

Zemlak, Hirthe and Kiehn

present

Los Angeles, CA

Consumer Product Marketing Lead

present

Manage and develop a high performing team
Help teams work smarter not harder by developing effective processes and system to scale your brand communications globally
Conceive of and execute innovative marketing plans owning the positioning, messaging, creative assets, and strategies that drive our sentiment metrics
Navigate and bring order to a fast-paced, complex, and dynamic organizational and operational effort to deliver best-in-class work efficiently and effectively
Management Consulting and/or technical background is a plus
Lead and manage the efforts of internal cross-functional teams and external agencies to ensure quality, on-time delivery of marketing programs at scale
Be the voice of the consumer

Education Education

Bachelor’s Degree in Business

University of Washington

Bachelor’s Degree in Business

Skills Skills

Strong attention to detail
Excellent communication skills (written and verbal)
Highly organized
5+ years of Digital Marketing experience with a strong focus on Engagement, Retention and Product Marketing
Able to multitask efficiently and effectively
Great interpersonal skills
Solid analytical and strategic thinking skills
Working knowledge of Database Management and CRM tools
Deep Mobile Marketing and Product expertise
Experience with A/B Testing

Create a Resume in Minutes

15 Product Marketing Lead resume templates

Read our complete resume writing guides

Product Marketing Lead, Pages Resume Examples & Samples

Build, lead and develop a team of Product Marketing Managers
Market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management and Engineering
Demonstrate a strong understanding of the broader Facebook ecosystem to develop strategic product feedback and positioning
Lead market segmentation efforts to prioritize overall opportunities for Pages products
Plan and lead cross-functional efforts to drive successful product beta programs and launches for advertising and agency clients globally
Communicate the value proposition of new products to all go-to-market teams and ensure that effective PR, channel marketing and sales support materials and packages are created

Product Marketing Lead, Brand Resume Examples & Samples

Lead a team of Product Marketing Managers who own market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management, Engineering and Measurement
Lead market segmentation efforts to prioritize overall opportunities for brand marketing products
Plan and lead cross-functional efforts to drive successful product alpha and beta programs and launches for advertising and agency clients, globally
Partner effectively with Product Management and outbound marketing to lead world-class product marketing communications for all new business products
Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created

Product Marketing Lead, Facebook Resume Examples & Samples

Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management and Engineering
Run qualitative and structured analyses to identify market opportunities and create a data-driven product and sales channel strategy that is aligned across product, engineering and sales
Collaborate with product management and engineering on product design and development
Lead a cross-functional team including sales, legal, partner management and PR to successfully test and deliver new audience targeting solutions to market
Partner effectively with Product Management and MarComm to lead world-class product marketing communications for product launches
Communicate the value proposition of new products and features to go-to-market teams and deliver the effective sales collateral and packages that will attract and retain customers
Drive product adoption and usage by supporting market facing programs and effective product launch support

Developer Product Marketing Lead Resume Examples & Samples

Lead a team of experienced product marketing managers who are each responsible for different product segments within Platform. Each PMM is responsible for understanding market opportunities, developing GTM plan and product positioning, leading successful product launches, and driving adoption for their product area
Coordinate and partner with cross-functional teams (including PR, design, product, and engineering stakeholders) to deliver world-class product marketing communications across all Platform products internally and externally
Develop cohesive narrative and positioning for Developers including a framework for developers to understand how to integrate all our platform products
Lead F8, Facebook’s largest conference, and manage content for other developer events, including Fbstart
Grow our scaled marketing programs to efficiently drive product adoption and usage rates with mobile and web developers
Author and review developer-facing communication, such as blog posts and best practices
Demonstrate a strong understanding of the broader Facebook ecosystem and competitive landscape to develop strategic product feedback and positioning
Proactively identify and plan for how developer products and experiences may impact the consumer audience, optimizing for a great consumer experience and privacy protective practices

Consumer Product Marketing Lead Resume Examples & Samples

Lead a team of experienced product marketing managers who are each responsible for different product segments within People, Places & Things. Each PMM is responsible for understanding market opportunities, developing GTM plan and product positioning, leading successful product launches, and driving adoption for their product area
Know the people who use your products and the competitive landscape like the back of your hand
Craft a compelling picture of the people using your products with quantitative and qualitative insights, and use that to influence product strategy and inform go-to-market plans
Plan and lead successful product launches for some of Facebook’s most well known products and features
Conceive of and execute innovative marketing plans owning the positioning, messaging, creative assets, and strategies that drive awareness, engagement and affinity
Lead and manage the efforts of internal cross-functional teams — including Product, Design, Research, PR and Creative — and external agencies to ensure quality, on-time delivery of marketing programs and assets across multiple channels
Tackle complex problems with a strategic and data-driven mindset, create thoughtful recommendations and action plans for solving those problems and translate them into easy-to-grasp concepts

Product Marketing Lead-emerging Markets Resume Examples & Samples

Manage a product marketing team (London based but cover multiple markets) developing digital products
Analyze product performance—evaluate and explore new strategic opportunities for revenue products
Manage / guide a team that will test alpha and beta products, coordinate with cross-functional team for product launch

Product Marketing Lead, Sharing Products Resume Examples & Samples

Define the vision for the overall, worldwide marketing strategy and plan for our Sharing products for consumer audiences
Inspire consumers globally to share and connect with friends and family on Facebook - whether from the most fun or everyday thing to the more meaningful and important
Influence product strategy and in-product communications through relevant consumer, industry and product insights, driving alignment across teams when needed

Product Marketing Lead, Special Audiences Resume Examples & Samples

Define the vision for the overall, worldwide marketing strategy and plan for our Special Audiences products for consumer audiences
Inspire special consumer audiences globally to share and connect with friends and family on Facebook and to use the service to stay informed about the world around them
Build and lead a team of experienced product marketers to develop overall product narratives, to build 6-month marketing strategies and plans, and to execute on these plans with excellence. Each product PMM lead is responsible for understanding market opportunities, developing GTM plan and product positioning, leading successful product launches, and driving adoption for their product area
Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems

Product Marketing Lead, Core Ad Experiences Resume Examples & Samples

Drive product strategy bridging short term execution and long term vision
Assess market requirements including opportunity size, competitive analysis, target customers and product requirements
Represent voice of the market by conducting industry research, including deep quantitative, qualitative and competitive analysis
Quarterback go-to-market efforts globally to support product launches and scaled adoption including positioning, launch strategy, PR, sales and partner materials
Manage comprehensive, cross-functional activities including betas, positioning, policy, product documentation, and sales collateral
Proactively identify and overcome adoption barriers
Partner effectively with Product Management, Engineering, Sales, Communications and other key teams
Coach and mentor product marketers on day to day responsibilities while providing long term career guidance
10+ years professional experience in software or internet technology
4+ years team management experience in product management or product marketing
Product marketing expertise in the internet sector and the ability to contribute at both strategic and operational levels (partnering closely with product management and/or engineering to represent market requirements and with sales to support product launches)
BA/BS degree required, MBA or equivalent product marketing experience preferred
Previous experience in analytic fields including consulting beneficial
Knowledge of digital advertising and an understanding of advertiser marketing strategies and tactics is preferred
Flexible, strong manager who can work well in a cross-functional capacity within a dynamic, rapidly changing environment
Outstanding communicator with a keen ability to simplify complex concepts
Comfort in a face-paced, entrepreneurial, start-up environment with little supervision

Product Marketing Lead Resume Examples & Samples

Develop and execute regional launch plans for new product initiatives, working closely with global product marketing, product management, engineering, PR, design, support and sales. Campaigns should ultimately drive trial and consideration of our paid for products e.g Pro/Business/Enterprise
Work both internally (with Customer Experience CX teams) and externally to conduct user, market and competitive research to better understand and evangelize market trends and apply key learnings to new initiatives
Iterate on the value proposition for Dropbox and articulate use cases and value in all customer facing messaging - you need to be a great story teller!
Develop a consistent methodology for measuring the impact of campaigns and initiatives at the local level (e.g. Trial, ACV, Brand Awareness, Leads etc)
Drive awareness and consideration of Dropbox through multi-channel campaigns (driving targeting, positioning, messaging, creative and launch)
Partner with regional PR on product launches and campaigns and act as a local product spokesperson for Dropbox

Product Marketing Lead Resume Examples & Samples

Manage a product marketing team developing digital products
Work with clients, partners, product and sales teams to understand advertiser needs and outline the requirements of the market to inform the product roadmap
Aggregate, distill and prioritize product feedback from multiple sales and partnership channels
Manage / guide a team that will position and launch advertising products to customers. This team will ensure that all product features and benefits are clearly articulated to customers and sales teams, write communications, product documentation, and develop collateral for sales teams
10+years experience in a product marketing capacity (partnered closely with product management and/or engineering to represent market requirements and with sales to support product launches)
Team leadership experience

Regional Product Marketing Lead Resume Examples & Samples

8+ years experience delivering highly successful go-to-market, demand generation and growth campaigns with your fingerprints all over them - you’re extremely proud of what you’ve accomplished
BS/MS in Business, Economics, Computer Science, Mathematics or related field
Top-notch at data-driven market research: You’re a truth-seeking missile. You know your market, customers and competition better than anyone, and you’re strong at integrating this information into your growth strategies
Scary-good at articulating the essence of products and the value they create. You can develop a strong messaging hierarchy and effective content strategy plan
Grittiness: You never hesitate to roll up your sleeves and tackle something hands-on, you persevere when others fall away. You are able to hustle to get things done, but also know how to find longer term solutions
A growth expert: You can devise highly effective growth programs and are well-versed in earned, owned & paid media and can effectively partner with different teams to grow the business. You’re super creative and can rapidly execute on your ideas
Finger-tippinesses with data: You just go get the data you need with no muss/fuss and can whip it into an insightful story with no help. You know how to leverage data to make decisions and drive growth. Experience with SQL is a plus

Product Marketing Lead Resume Examples & Samples

5+ years of Digital Marketing experience with a strong focus on Engagement, Retention and Product Marketing
Experience creating and launching Email Campaigns using a leading ESP, such as ExactTarget, Responsys, CheetahMail, Campaign Monitor, or similar platform
Working knowledge of Database Management and CRM tools
Deep Mobile Marketing and Product expertise
Solid analytical and strategic thinking skills

Customer Immersion Product Marketing Lead Resume Examples & Samples

Lead the road mapping process that aligns PMM leadership on a set of product area priorities
Be the team liaison between PMM leadership, the research and sales teams
Develop team-wide best practices for immersion success
Develop scaled best practices for teams not receiving full support
Work with the team on re-prioritization and alignment efforts to ensure maximum utilization
8+ years professional experience in technology or management
4+ years team management experience in a highly cross functional team

Product Marketing Lead Resume Examples & Samples

Own and execute our marketing strategy and roadmap for Messenger's business platform
Drive global product launches spanning both developer and consumer audiences. Includes driving audience insights, crafting product positioning, developing creative, and executing go-to-markets
Plan and lead successful outbound marketing campaigns that communicate the value of using Messenger to power interactions between consumers and businesses
Represent the voice of our developer audience to inform product strategy and go-to-market plans
Lead our content marketing efforts focused on education and adoption with developers. Includes managing developer blog sites, crafting success stories and ensuring consistent messaging across all our communication channels
Evangelize Messenger's business platform at industry events including Facebook's F8 Developer Conference
Engage and support our developer community leveraging scalable programs and tools
Lead and collaborate with cross functional teams spanning product, communications, monetization, partnerships, and legal
Manage relationships and initiatives with internal and external creative agencies to ensure quality, on-time delivery of marketing programs and assets
Build and lead a team of product marketers spanning both business and consumer audiences
8+ years of B2B marketing experience in the technology industry
Experience in marketing to developer audiences
Experience managing global campaigns and product launches
Experience leveraging data to drive strategy
Experience leading content marketing and social media, including content strategy, production and distribution
Experience partnering with product management

Product Marketing Lead Resume Examples & Samples

Recruit, manage and develop a team focused on growing our business with performance advertisers – from large multi-national companies to small businesses
Create programs across the product portfolio to drive adoption of critical capabilities and grow both revenue and ensure production adoption in target markets. Represent our product suite and the business internally and externally
12+ years professional experience in software or internet technology
5+ years management experience in product management, product marketing, or a general management capacity
Product marketing experience in the internet advertising sector and the ability to contribute at both strategic and operational levels
Experience with performance marketing across mediums (direct mail, search, digital display)
Manager who can work in a cross-functional capacity within a dynamic, rapidly changing environment
Communicator with an ability to simplify complex concepts

Consumer Product Marketing Lead Resume Examples & Samples

Be the voice of the consumer
Craft a compelling, innovative content program vision and strategy, and get executive alignment behind it
Navigate and bring order to a fast-paced, complex, and dynamic organizational and operational effort to deliver best-in-class work efficiently and effectively
Lead and manage the efforts of internal cross-functional teams and external agencies to ensure quality, on-time delivery of marketing programs at scale
Help teams work smarter not harder by developing effective processes and system to scale your brand communications globally
Leverage quantitative and qualitative insights to influence product strategy and inform go-to-market plans
Conceive of and execute innovative marketing plans owning the positioning, messaging, creative assets, and strategies that drive our sentiment metrics
Manage and develop a high performing team
10+ years of experience in consumer brand marketing, consumer content marketing, or consumer internet
Analytical and problem-solving skills with a results-oriented mindset
Demonstrated communication skills
A track record of managing teams and influencing cross-functional partners
Experience at both strategic and tactical levels
Detail oriented and proven project management skills
Thrives in a highly collaborative, fast-paced, ambiguous environment

Ads Growth Product Marketing Lead Resume Examples & Samples

Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management and Engineering in prioritization, design and development discussions
Plan and lead cross-functional efforts to drive product alpha and beta programs and launches for businesses, globally
Demonstrate an understanding of the broader Facebook ecosystem and competitive landscape to develop strategic product feedback and positioning
Define and manage comprehensive go-to-market strategy and plan including positioning, policy, launch strategy, PR
Partner with Product Management and outbound marketing to lead product marketing communications for new business products
Communicate the value proposition of new products to all go-to-market teams and ensure that sales support materials and packages are created
Drive product adoption and usage rates by supporting market facing programs and effective product launch support
BA/BS degree
5+ years’ experience in growth, analytics/data science, product management or product marketing
Quantitative analytical ability and communication skills

Global Product Marketing Lead Resume Examples & Samples

Define portfolio positioning & messaging: Develop positioning & messaging by customer segments that identify white-space opportunities, demonstrate the business value of SAP HEC and our associated service offerings, and differentiate the offering from its competitors
Develop innovative marketing assets: As a subject matter expert collaborating with SAP HEC colleagues to develop core assets including customer facing presentations, white papers, solution briefs, product videos, high-level demos, Web content, and so on
Develop marketing programs: Provide product expertise & content to global and regional field marketing to generate demand from the top of the funnel (e.g. awareness) to the bottom of the funnel (e.g. pipeline acceleration), including development of offers such as: 3rd party thought-leadership white papers, infographics, videos, Webinars, event-in-box, tele-guides, landing page / email content)
Promote customer success: Recruit, nurture, and build on-going relations with customers to develop customer references for marketing and sales. Develop customer reference assets including reference slides, success stories, videos, blog articles, etc
Generate external awareness: Lead and drive the digital and social media strategy to maximize visibility for SAP Big Data solutions. Ensure solutions are well represented in all digital channels (sap.com, SAP Community, search, Twitter, LinkedIn, Facebook, etc.)
Influence analysts: Keep abreast of industry trends, lead response to Gartner, Forrester, and IDC vendor assessments, develop technical and business presentations for analysts and participate in analyst briefings to influence analysts and obtain leadership status
Compete effectively: Working with HEC GTM colleagues and competitive market intelligence (CMI) teams, analyze market and competition, differentiate SAP Big Data capabilities, and re-frame competitive attacks to highlight the value of SAP solutions. Develop competitive marketing programs as appropriate
Enable sales: Working with go-to-market and related Services GTM teams , develop sales enablement materials, such as solution presentations, what’s new FAQs, battle-cards, objection handling, tele-sales guides, etc. Identify and promote unique use cases that demonstrate how technology innovation leads to business value
Technology marketing experience in one or more areas desired (cloud, cloud related services, database)
Technical marketing / product marketing experience for leading-edge products (1-3 years)
Proven track record of delivering successful marketing programs
Team-oriented willing to roll-up sleeves when needed for overall team success
Bachelors or above degree in engineering, business, or related field
Excellent communication skills, with the ability to communicate effectively with management and inspire confidence with senior business stakeholders, strategic partners and customers, and across cultures
5 to 7 years of relevant experience
Relevant software / technology industry knowledge preferred. SAP portfolio knowledge is a plus
Ability to collaborate and work across virtual teams to achieve combined goals
Ability to manage a multitude of stakeholders needed

Product Marketing Lead Manager Resume Examples & Samples

Develop integrated marketing programs to generate demand and drive growth among Financial Advisors and also in strategic customer segments, based on deep segment insights, thorough understanding of business plans and goals in the target segments, and input from all marketing disciplines
In developing and leading these programs, partner with all relevant marketing disciplines and other business partners to leverage expertise and ensure alignment and adoption
Articulate the value proposition of AXA’s products and services and differentiated positioning for target segments and stakeholders in their journeys (e.g., financial advisors, employers, consultants, firm gatekeepers), grounded in segment insights
Develop strategic briefs for marketing partners and outside agencies, articulating key insights, objectives, measurable goals, deliverables and budgets
Project Management is a critial skill necessary to effectively manage marketing projects end-to-end, securing approvals along the way as required (e.g., from the product teams, legal and compliance) managing vendors and agencies as appropriate and owning delivery of the projects on time and on budget
Collaborate with marketing colleagues in carrying out these responsibilities, for example

Product Marketing Lead Resume Examples & Samples

Develop and execute regional launch plans for new product initiatives, working closely with global product marketing, product management, engineering, PR, design, support and sales
Be the evangelist and our storyteller for Dropbox across the region speaking at key conferences, events and panels
Coordinate user and competitive research—both qualitative and quantitative—to better understand our users and competitive landscape, and then turn those results into actionable insights
Iterate on the value proposition for Dropbox and articulate use cases and value in all customer facing messaging
Work with key influencers and industry associations across the region to help us scale our story
Partner with Regional PR on product launches and campaigns and act as a local product spokesperson for Dropbox

Product Marketing Lead, Brand Resume Examples & Samples

Develop and manage a world-class product marketing team. Mentor leaders across the broader team to support their performance and development
Demonstrate expertise and confidently lead strategic and complex initiatives that have impact on the company's direction. Identify and pursue long-term opportunities based on research, analysis, and strategic view of the market
Serve as a go-to contact with executive management of partner organizations and independently navigate challenging relationships across functions and geographies
Define and manage comprehensive go-to-market strategy and planning across a suite of products
Extensive experience in the technology, Internet and/or media industries including international experience. Strong experience and knowledge of the brand advertising ecosystem (advertisers, agencies, media owners and ad tech)
A history of successfully building, launching, and scaling products
Experience with founding or leading a company or division and/or launching products and new businesses
Ability to select, attract, motivate, retain, and develop leaders and team members. Able to accurately appraise the strengths and weaknesses of team members and build a strong, diverse team that complements each other to achieve outstanding results
Ability to effectively influence and communicate cross-functionally and with management at all levels. Excellent written and verbal communication skills
Demonstrated capacity to communicate and simplify ambiguous, complex, and large-scale concepts
Competitive Salary including the following benefits apply: Medical Benefits
Laundry Benefit UK Holiday Calendar
Posted: May 24th 2017 Closing date: June 21st 2017

DR Regional Product Marketing Lead Resume Examples & Samples

Drive product understanding and adoption to our largest performance advertisers on how to best use our platform to conduct direct response marketing at scale, in partnership with sales
Identify scalable path to grow product adoption in region
Lead strategic in-market client meetings
Strong customer service orientation and experience in a client facing capacity
Has demonstrated the ability to drive resolution in the context of competing perspectives
Beyond excellent communication and presentation skills
Is a flexible cross-functional team player comfortable with a fast-paced, often ambiguous, environment

Japan Product Marketing Lead Resume Examples & Samples

Be the Marketing leader for Dropbox Japan
Partner closely with the Japan Country Manager to help achieve revenue and growth goals in Japan
Drive the strategy and execution of a localized brand campaign to increase awareness and consideration of Dropbox in Japan
Develop and execute local launch plans for new product initiatives, working closely with global product marketing, product management, engineering, PR, design, support, and sales
Work closely with Product teams in San Francisco to ensure local audience insights are incorporated into the product development lifecycle
Be the evangelist and our storyteller for Dropbox across Japan speaking at key conferences and events
Build out and nurture the regional communities of Dropbox fans and users
Work with key influencers and industry associations across Japan to help us scale our story in the market
Bridge the gap between Product Marketing and Business Marketing campaigns

Product Marketing Lead Resume Examples & Samples

Manage a high-performing team in Seattle
Set goals, accountability, and mentor team members to deliver on team objectives
Analyze markets, products, and competition for the purpose of shaping the product direction alongside Product Management, Engineering and Design Leadership
Partner with Sales and Client Measurement leadership to set product adoption goals, develop execution strategies, track and analyze performance, and drive adoption of our advertising solutions
Understanding of the direct response marketer
Experience building, designing, and selecting marketing attribution models and methods, measurement and analytics products, services, and standards
Experience with product development process
Communication skills that are effective with technical, business, and external stakeholders
Demonstrated ability to drive resolution in the context of competing perspectives

Product Marketing Lead Resume Examples & Samples

Manage a high-performing team in Menlo Park
Partner with Marketing Communications team to develop and drive go-to-market strategies through various channels (including PR, events, speaking opportunities, digital, etc.)
8+ years professional experience in digital technology, advertising, political science, or marketing analytics
Knowledge of randomization techniques, experimental design, attribution methodologies, and digital identifiers
Experience building and launching identity, measurement and analytics products, services, and standards

Product Marketing Lead Resume Examples & Samples

Manage a team of product marketers focused on our Sales & Marketing Interfaces, CRM, and Global Marketing Solutions data and tools. Recruit, hire, and train new team members
Drive a holistic customer experience strategy across all our internal tools
Implement a unified inbound needs-gathering and prioritization process across Global Marketing Solutions stakeholders
Coach your team to structure inbound recommendations based on internal customer needs and opportunity sizing
Work with cross-functional partners in product, engineering, design, research, analytics, and sales to align on product priorities and goals
Oversee the go-to-market strategy for product launches, adoption, and growth across a portfolio of products including our internal CRM system, Sales & Marketing Interfaces, and other Global Marketing Solutions tools
Share accountability with product and sales teams for product adoption goals and sentiment metrics
10+ years experience in product marketing or related functions
Experience building and leading teams
Experience in process management
Experience partnering with and influencing Product Management, Engineering, and other internal teams

Direct Response Regional Product Marketing Lead Resume Examples & Samples

Lead Product Marketing Managers to roll out new advertising products and feature enhancements
Synthesize and prioritize market feedback to product teams for new and existing advertising products
Identify and drive individual clients needs into broader trends/analysis
Act as advertising product resource for regional account teams
Drive in-market feedback on planned training programs, actively participate in sessions
Work with Marketing Communications team to ensure product materials are customized for regional use and marketing channels are leveraged (events, speaking opportunities, etc)
BA/BS degree or equivalent: Minimum of 10 years of experience with performance advertising across display, ad networks , and/or search, or with prior management consulting experience with outstanding expertise in optimizing complex performance campaigns
Has demonstrated product marketing expertise in the web technology sector and the ability to contribute at strategic, operational and tactical levels. Track record of influencing behavior at variety of levels in the organization, including cross-functional managers
Identified passion for Facebook products

Digital Business Solutions Product Marketing Lead Resume Examples & Samples

Bachelor’s degree in a relevant discipline. Master’s degree or MBA preferred
Minimum three (3) years of relevant experience; or appropriate combination of education and experience
Business development, marketing, and sales skills, with a demonstrated ability to turn a perceived problem into a sales opportunity
Strong business acumen and customer focus, with the ability to communicate effectively with all levels of customers’ staff, including CFOs and CEOs
Knowledge of cash management and commercial banking
Familiarity with the financial services industry and an understanding of the Farm Credit System preferred
Strong interpersonal and facilitation skills, with the ability to work collaboratively and build and maintain effective relationships with all levels of executives, internal team members, customers, and other stakeholders and partners
Strong verbal and written communication and presentation skills
Excellent organizational, time management and prioritization skills
Ability to work independently, as well as collaboratively in a team environment
Knowledge with Microsoft Office applications (Outlook, Word, PowerPoint and Excel)
Availability for occasional work outside normal business hours, including evenings and weekends
Moderate travel required

Product Marketing Lead-bb Resume Examples & Samples

Strong understanding of the B2B marketing landscape; EMS background is a plus
Experience in managing third party relationships and Agile methodologies
Insightfulness to quickly assess strategic and potential product opportunities based on possibly small samplings of information
Ability to gather data from media, white papers and other literature, and organize into meaningful observations and possible product opportunities
Comfort with public speaking and client level engagements
Well organized with good oral and written communication skills

Product Marketing Lead, Data Engineering Resume Examples & Samples

Inbound and Outbound Marketing -Create powerful messaging and collateral that highlights our product differentiation and market leadership to audiences ranging from developers to executives. Support demand generation initiatives and programs, including webinars, tradeshows, and events
Product Evangelism- Evangelize Cloudera’s product vision to press, analysts, and the wider big data ecosystem to create a strong tailwind for Sales. Work with product management team to create product demos and other technical sales tools. Deliver presentations to prospects, customer groups, analyst sessions, events, etc
Sales Enablement- Serve as a central resource for the sales team in educating customers on the unique benefits of Cloudera. Manage Cloudera’s repository of data engineering assets and share learnings with all parts of the company. Develop internal and external facing content to help drive customer adoption and revenue growth. Collaborate with field enablement to continuously educate internal and external teams on the latest differentiation
Market Intelligence- Define and quantify the total addressable market for data processing and create metrics to track our progress in this market. Establish and maintain a scorecard of quantified business metrics that track the health and progress of your product, including win rate, CSAT, renewal rate, etc. Conduct product and industry-based competitive analysis for your area
Community Enablement- Create a scalable process to capture, organize, and update content created throughout the company and community (blog posts, demos, scripts, etc.) for maximum reuse

Product Marketing Lead Resume Examples & Samples

Set strategies with Product Management that lead the digital advertising industry in ways that only Facebook can
Effectively communicate with Sales leadership to distill and surface market feedback to product, engineering, and design teams for new and existing advertising products
Partner with Sales leadership to set product adoption goals, develop execution strategies, track and analyze performance, and drive adoption of our advertising solutions
10+ years professional experience in digital technology, advertising, or advertising technology
Knowledge of digital identifiers, cookies, data management platforms, pixels, SDKs, and other techniques
Experience building and launching identity products, services, and standards

Product Marketing Lead, Workplace Resume Examples & Samples

Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the customer internally with Product Management and Engineering
Collaborate with product management and engineering on product roadmaps and development
Lead a small team of direct reports and a larger cross-functional team including sales, legal, partner management and PR to successfully test and deliver new workplace solutions to market
Partner effectively with Product Management and MarComm to lead world-class product marketing communications
Drive product adoption and ongoing engagement by users by supporting effective go-to-market and customer success programs
BA/BS degree required, MBA or equivalent experience preferred
Extensive professional experience, with experience working in a product marketing, product management or management consulting
Experience working in the enterprise collaboration space, ideally in a product development and/or marketing capacity
Strong quantitative analytical ability and excellent communication skills
Demonstrated ability to clearly communicate complex, large-scale concepts
Comfortable in a fast-paced, entrepreneurial, start-up environment

Product Marketing Lead, Business Presence Resume Examples & Samples

Establish and scale our end-to-end solutions for business presence on Instagram
Partner with product management and engineering to define the strategy and product roadmap for our business presence solutions
Be the trusted voice of businesses internally by surfacing qualitative and quantitative insights to shape product direction and ensure product-market fit
Lead a small team of direct reports and a larger cross-functional business team by building holistic project plans and ensuring accountability across partners
Set our go-to-market strategy for business presence products and collaborate with our marketing, PR, measurement and sales teams to create product positioning and materials
Coordinate and communicate the rollout of new products and features both internally and externally
Catch unanticipated issues that arise along the way and see them through to resolution
8+ years of business strategy, product marketing or product management experience
Ability to create frameworks to evaluate problems and present a recommendation for how to proceed
Experience setting strategic direction and executing go-to-market plans
Proven ability to drive and execute global projects
Communication skills and ability to influence a cross-functional team
Experience working with or in support of diverse communities