Product Marketing / Analyst Resume Samples
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Product Marketing / Analyst Resume Samples
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TN
T Nikolaus
Thad
Nikolaus
747 Kertzmann Harbors
Phoenix
AZ
+1 (555) 615 9213
747 Kertzmann Harbors
Phoenix
AZ
Phone
p
+1 (555) 615 9213
Experience
Experience
Boston, MA
Product Marketing Analyst
Boston, MA
Reynolds, Goodwin and Witting
Boston, MA
Product Marketing Analyst
- Tactical and Operational co-ordination of the Adpro activities and is the liaison between Sony and the creative agencies
- Co-ordinate the implementation of the product information in the sales companies and the implementation of the Adpro activies in the sales companies on a timely and accurate manner
- Liaison with the sales companies in terms of technical difficulty, questions regarding business processes and EOL/factory/shipping information
- Affinity with Consumer Electronics and the latest trends
- Rolling forecasts / Excel / PowerPoint
- BW / SAP
- Purchase order logic and systems
Houston, TX
Product Marketing / Analyst
Houston, TX
Kunze-Blick
Houston, TX
Product Marketing / Analyst
- Support competitive initiatives by data mining the web for competitive information
- Maintain / update competitive information with details gathered from data mining activities
- Supports timely resolution of Customer and Rapid Response feedback about assigned products/product line. Works with global quality team to implement product safety/quality notifications
- Works with Global Training team to help develop single, globalized sales, customer care and service training material for assigned products/product line. Works with Global Training team to help develop customer training plans and material
- Work with product line management to update / create training materials in support of global training initiatives
- Provide first level support for order related inquiries from the Customer Support Center such as expedite requests and late shipment investigations
- Overall Product knowledge, training, samples and assuring that this information is distributed and can be accesses by end consumers, Staff and Promoters for the Latin American region
present
Houston, TX
Audi Product Marketing Analyst
Houston, TX
Swift, Kihn and Jerde
present
Houston, TX
Audi Product Marketing Analyst
present
- Enhance the AIR Bureau as an office for trend analysis, market research and design research
- Establish the brand presence in the world of Silicon Valley, the bay area and in the other hot spots of the US
- Develop the trend scouting activities in collaboration with external partners
- Enlarge the various network activities on the US market to establish new methods of generating innovations
- Organizing workshops for working on new ideas with this new formats
- Development of new business models concerning data business and digitalization as well as getting in contact with potential business partners
- Support Audi initiatives and foster the implementation of concepts in US cities
Education
Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
University of North Texas
Bachelor’s Degree in Marketing
Skills
Skills
- Detailed oriented and sets high threshold for quality
- Good written and verbal communications skills, Good collaboration skills
- Good Analytics Skills, Good Data Visualization Skills
- Highly detailed oriented
- Proven in-depth product, market and industry knowledge, and ability to demonstrate this understanding in the creation and execution of marketing strategies
- Working knowledge and proficiency in SQL tuning and performance optimization of PL/SQL programs
- Ability to work within a number of businesses and processes
- Ability to think strategically with tactical execution
- Knowledge of ERP/EPM products, market and competitors
- Excellent verbal and written communication skills
15 Product Marketing / Analyst resume templates
Read our complete resume writing guides
1
Senior Big Data Product Marketing Analyst Resume Examples & Samples
- Develop and produce management reporting integrating key internal metrics (revenue, bookings, forecasting, headcount, marketing, segment, service and support metrics, productivity metrics, etc.) with external data (segment results, market share, attach rates, etc.)
- Lead content development for quarterly business reviews and other management meetings
- Based on a strong knowledge of trends in the industry affect the strategy/direction of the product line/line of services or solutions
- Suggest strategy changes internally and with external partners
- Improve processes affecting their workgroup and interfaces; e.g., forecast system, obsolesces process with retailers
- Recommend innovative solutions to enhance sales of the product lines or line of services/solutions
- Influences at the senior vice president and above level
- College degree in Marketing/Business/Technical
- 10 years in product marketing /product management fundamentals
- Strong cross functional leadership capabilities
- Excellent verbal and written presentation skills
- Strong working knowledge of Excel and PowerPoint
2
Product Marketing Analyst Resume Examples & Samples
- Overall Product knowledge, training, samples and assuring that this information is distributed and can be accesses by end consumers, Staff and Promoters for the Latin American region
- Tactical and Operational co-ordination of the Adpro activities and is the liaison between Sony and the creative agencies
- Co-ordinate the implementation of the product information in the sales companies and the implementation of the Adpro activies in the sales companies on a timely and accurate manner
- Liaison with the sales companies in terms of technical difficulty, questions regarding business processes and EOL/factory/shipping information
- Liaison between the regional & local business planning teams and the local marketing teams in order to in proof their operation, expand their understanding of the market situation & marketing activities
- Bachelor in Business Administration, Marketing, Economics or Industrial Engineering
- At least 1-2 years of experience in Marketing/Business administration
- Affinity with Consumer Electronics and the latest trends
- English & Spanish speaker, Portuguese (preferable)
- Rolling forecasts / Excel / PowerPoint
- BW / SAP
- Purchase order logic and systems
- Product planning development stages for negotiation
3
Product Marketing Analyst Resume Examples & Samples
- Prepare monthly report of actual fee revenue vs. forecast for the calendar year
- Analyze monthly data & conduct a monthly budget presentation to management
- Prepare monthly sales reports showing performance to objective for major ancillary products (VSC, GAP, LEWP) by Region & BDM
- Develop the annual ancillary planning round forecast (twice a year)
- Develop the annual ancillary revenue budget
- Develop annual ancillary product field sales objectives to support attainment of annual ancillary revenue budget
- Maintain monthly KPI dashboard and report to management on trends in revenue and product penetration (national, regional & district)
- Develop and administer an incentive compensation program that awards quarterly incentive payments to BDM's based on attainment of VSC, GAP & LEWP objectives
- Provide analytical support for new VCI ancillary and insurance product business development
- Assist in management of ancillary product vendors. Participate in weekly conference calls and on-site visits as needed to monitor performance and maintain productive relationships
- Maintain ancillary product sales and financial reporting documentation: Complete and maintain documentation of ancillary product processes and procedures for assigned activities
- Manage monthly budget reporting, incentive compensation, field reporting (sales, penetration, & objectives)
- Audit data supporting fee payments & audit ancillary contracts: Audit Ancillary fee revenue received twice per year to ensure that what is being reported is accurate and meets internal VCI Audit requirements
- Obtain property & casualty insurance license in appropriate states to serve as back-up to Secretary of internal VCI Hamlin Services LLC insurance agency. Also obtain all continuing education requirements to keep license active
- Provide support in the development of management presentations
- Complete ad hoc reporting and special projects
- 3-5 years analytical related experience in automotive or financial services areas
- Computer savvy – highly skilled in the use of software (Excel, PowerPoint & Business Objects)
- Superior organization skills, ability to multitask and work on multiple projects
- Proficient in MS Office Excel, PowerPoint, Word, and Business Objects (Advanced skill set required)
- Product marketing experience with a focus on insurance
- Demonstrated knowledge and experience with business reporting software & budgets to align with corporate goals and objectives
- Prior captive finance company experience in an operational/analyst role
- Familiarity with dealership F&I products and operations
- Extensive experience creating reports and budgets for Insurance related products
- Advanced Insurance knowledge and experience of the regulatory and compliance environments
4
Product Marketing Analyst Resume Examples & Samples
- 3+ years of experience in investment product marketing/communication role
- Knowledge of regulatory and industry rules, guidelines, and standards
- Bachelor’s Degree, preferably with a major in economics, business or marketing
- Asset management industry experience
- Exposure to multiple client types
5
Audi Product Marketing Analyst Resume Examples & Samples
- Enhance the AIR Bureau as an office for trend analysis, market research and design research
- Establish the brand presence in the world of Silicon Valley, the bay area and in the other hot spots of the US
- Develop the trend scouting activities in collaboration with external partners
- Enlarge the various network activities on the US market to establish new methods of generating innovations
- Organizing workshops for working on new ideas with this new formats
- Development of new business models concerning data business and digitalization as well as getting in contact with potential business partners
- Support Audi initiatives and foster the implementation of concepts in US cities
- Building a network with Bay Area based companies and innovative people (through personal contacts, university cooperation, connecting on fairs, social media activities)
- Scouting for innovations in and for the US market (consumer surveys, visiting meet ups and conferences, creating reports out of insights in relation to the special needs of Audi)
- Generate feedback and needs from the US market to AUDI AG (project development and implementation)
- Planning and roll out of various workshops with opinion leaders from various working fields
- Present the results to the company (AUDI AG/AoA)
- Facilitate and develop work culture of A.I.R. office
- Manage and lead A.I.R. initiatives (project management and research and design lead)
- Planning and arranging of the budget
- Maintenance of AIR San Francisco website and implementation of social media tools
- 1-3 years of experience in brand strategy
- 1-3 years of experience in design thinking and strategy
- 1-3 years of experience in trend and innovation research
- 1-3 years of experience in automotive industry
- 1-3 years of experience in sales and marketing
- 1-3 years of experience in bay area located businesses
- 1-3 years of experience in project management
- 1-3 years of experience in business model development
- 1-3 years of experience in data business and digitalization
- 1-3 years of experience in experience and service design
- 3-5 years of general work experience
- Analytical and conceptual thinking – using logic and reason, creative and strategic
- Communication skills – interpersonal, presentation (up to members of the board) and written
- Computer savvy – skilled in the use of software (e.g Adobe Creative Suite, Keynote, MS Office, Sketch, Axure Pro, Final Cut Pro)
- Proven analytical problem solving ability
- Strong communication skills and experience to work with all management levels
- Strong presentation skills especially in a strategic way
- Understanding and knowledge of internal AUDI AG processes and structures
- Software Skills especially InDesign and other design and presentation software
- Networking Skills – external and internal
- Detailed automotive market knowledge with deep understanding of the competitive landscape and the customer needs
- Detailed knowledge of corporate strategy
- Knowledge about global trends
- Business modelling skills (from research to implementation)
- Knowledge about application programming
6
Product Marketing Analyst Resume Examples & Samples
- Build basic product marketing material and presentations
- Maintain product marketing communication channels
- Ensure timely inputs in product tools (Mosaic)
- Coordinate and consolidate information and material
- Support events and specific customized product marketing needs
- Support and execute tasks associated with market and competitive analysis
- Support product marketing managers, senior managers and director in specific tasks and projects
- Work with external and internal agencies/support functions to build materials
- Build and maintain working relationships with product management, business units’ product marketing and corporate marketing
- University Degree or MBA in Marketing, Business
- 2 years’ relevant professional experience
- Strong marketeer by education and mind set
- A knowledge and/or understanding of Maps and Location-Based services is a plus
- Highly motivated and result-oriented
- English fluent and a second language
7
Product Marketing Analyst Resume Examples & Samples
- Interacting directly with various functional groups, presenting marketing plans and influencing their thinking on and approach to marketing projects/campaigns
- Help Product Marketing Team develop compelling product messaging & positioning, competitive differentiation, and compelling storylines for taking products to market (both existing and new product launches) through collateral, training materials, pitch decks, and other sales playbooks/tools
- Partnering with demand generation and retention marketing teams to cascade and activate the commercial organization against key product initiatives and campaigns
- BS/BA required, preferably from top tier institutions
- Inbound marketing experience a plus
- Strong presentation and writing skills
- An entrepreneurial orientation with ability to apply creative approaches to marketing innovative products
8
Product Marketing Analyst Resume Examples & Samples
- Analyze and forecast progress towards goal by monitoring regional sales data. Identify trends and areas for growth with a focus on action ability for marketing and sales
- Manage profitability of product by owning special pricing requests for new deals
- Partner with functional teams including Sales, Marketing and Operations to execute go-market strategies. Projects may include developing marketing campaigns, creating pricing initiatives
- Work with Sales team on customer-facing collateral, sales training documents and customer case studies
- Assist in the development of ad hoc analyses and presentations for the Senior Leadership Team and Product Management
- 1-3 years experience in an analytical, strategy or product management role
- Strong analytic skills, ability to consume complex information and develop recommendations. Proficient with Excel and PowerPoint
- Detail-oriented, well-organized, able to adapt and multi-task in a dynamic business environment
- Exceptional communication and teamwork skills
- Action oriented, addressing challenges and opportunities proactively and with a strong entrepreneurial drive
- Interest in hospitality preferred
- Proficiency with Salesforce.com a plus
9
Product Marketing Analyst Resume Examples & Samples
- Design, Develop and Deploy Survey Analytics Reports & Dashboards
- Define, Maintain the Analytics and System needs for the Oracle Surveys and execute them proactively with excellent robust systems and tools
- Building relationships with Business Stakeholders/Technical counterparts
- BE/MCA
- 6+ years of experience in OBIEE/ETL tools
- Extensive experience in OBIEE report development (expert level)
- Hands-on experience with OBIEE (GUI & ETL, RPD configuration), OBIEE reporting / Exposure to Weblogic & Enterprise Manager / Hyperion Essbase
- Hands-on experience to develop database application, include database design/modeling, writing PLSQL
- 2+ end to end experience from conceptualizing solution architecture till solution deployment
- Good in Dimensional modeling included Star Schema, Aggregates, and Hierarchies
- Experience in Oracle 11G, Oracle BI including publisher
- Good at working on multiple parallel projects at a time
10
Product Marketing Analyst Resume Examples & Samples
- 1)Working knowledge of any content management software to manage and distribute content online. The role requires building and managing template-based UIs plus managing content via Oracle WebCenter Content (WCC), formerly known as Stellent / UCM
- 2) Proficiency in planning and deploying content online (back-end content management plus front-end UIs)
- 3) Implementing changes to site layout and content based on best-practice standards, usability testing, and website analytics
- 4) Maintaining a consistent look and feel throughout all web UIs
- 5) Deep knowledge of capturing, structuring, and organizing content into relevant categories
- 6) Skilled in identifying new content opportunities and ways to repurpose existing content throughout the site, assuring web-based information is archived for future needs and reference
- 7) Competence in MS Office 2007 (Word, PowerPoint, Excel, etc.); basic Adobe Photoshop and HTML skills are a bonus
11
Product Marketing Analyst Resume Examples & Samples
- Minimum 5-10 years applicable experience including 3-5 years of program management, demand generation, business development, sales enablement / support within an organization focused on growing market and revenue share of Oracle hardware and software products and related solutions
- Knowledge of Oracle Converged Infrastructure portfolio, including Oracle Engineered Systems and/or SPARC Server products. Knowledge of Oracle Database, Middleware, and/or Application products is a plus
- Ability to manage leading contributors individually and as team members, providing direction and mentoring
- Team player with strong interpersonal /communication skills
- Able to participate in multiple activities simultaneously and manage a wide variety of tasks with priorities and goals
- Up to 25% travel may be required (varies)
- Bachelor degree or equivalent. MBA preferred
12
Product Marketing Analyst Resume Examples & Samples
- Own & Drive the Oracle’s Survey Analytics projects to meet and exceed the end objectives
- Design, Develop and Deploy OBIEE Projects
- Develops the repository, merges the repository, performance tuning and enforcing repository best practices
- Collaborate with business areas and data owners to successfully implement and maintain an enterprise level business analytics and data warehousing solution
- 8+ years of experience in OBI Project lead or OBI Architect
- Develops the repository, merges the repository, performance tuning and enforcing repository best practices. Works in conjunction with System Administrators for migration, deployment and performance tuning of repositories
- Defining overall data warehouse architectures and standards, definition of data models for the data warehouse and all data marts, selection of infrastructure components including hardware, DBMS, networking facilities, ETL software, performing applications design and related tasks, performance tuning
- Hands-on experience with OBIEE 11g (GUI, RPD configuration), OBIEE 11g reporting, ETL using ODI / Exposure to Weblogic & Enterprise Manager
- 4+ end to end OBIEE Project implementation experience from conceptualizing solution architecture till solution deployment
- Performance tuning and enforcing repository best practices, familiar with Dimensional modeling included Star Schema, Aggregates, and Hierarchies
13
Product Marketing Analyst Resume Examples & Samples
- Market Analysis: Perform routine analysis for local and global management relative to products and customers
- Process and enablement: Be the owner and driver of customer centric product marketing at the assigned product groups, building on newly introduced marketing practices
- Market intelligence : Act as the subject matter expert for assigned products and services and their markets, including key drivers and trends, target audiences,be the expert on your buyers, how they buy and their buying criteria and on your competition . Manage and deliver all required market and customer research/data analysis
- Product launch : Plan the marketing launch of new products and releases and manage the cross-functional implementation of the plan
- Value Proposition: Develop product positioning and messaging that differentiates your products in the market - develop highly tailored content for presentations, demonstrations, datasheets, white papers, customer and case studies that highlight the value proposition
- Sales enablement: Communicate the value proposition of the products to the sales team and channel partners and (working with local PGU staff) develop the sales tools and training that support the selling process of your products such as standardized sales demonstrations, presentations, scripts, etc
- Demand generation: develop the strategy and manage the marketing programs that drive demand for your products via local or BU Marketing Communication staff and the Regional Marketing team
- Product launch/sales KPI’s: Develop and implement measurement of product success – define metrics to measure product/service performance and competitiveness
- Bachelor’s degree with 5 years of experience in product marketing and market analysis in a manufacturing environment; OR
- Master's degree with 3 years of experience in product marketing and market analysis in a manufacturing environment
- Bachelor’s degree with 8 years of experience in product marketing and market analysis in a manufacturing environment; OR
- Master's degree with 6 years of experience in product marketing and market analysis in a manufacturing environment
- Degree in Engineering, Marketing or related discipline is preferred with industry experience
- Experience with Salesforce.com and expertise in Microsoft Excel and Access is a plus
- Must be a motivated self-starter with the ability to manage details, priorities and deadlines
- Demonstrated analytical, problem-solving, creative, strategic thinking, and planning skills applied to winning marketing efforts
- Excellent communications and public speaking skills, including fluent written and spoken English
14
Product Marketing Analyst Resume Examples & Samples
- Conducts competitive product analysis, market research and formulates best approach for the positioning of products
- Formulates and reviews corporate and departmental long-term plans, goals and objectives for products
- Serves as the product adviser for product inquiries and assists with troubleshooting product issues for both internal and external customers
- Develops timely, comprehensive and well-supported competitive product strategies
- Determines the profitability and viability of products through the generic lifecycle
- Partners with internal teams (such as Contracts, Marketing Services, National Accounts, Customer Service, Supply Chain) to develop field communications, marketing programs, and sales collaterals to support the product strategy
- Responsible for competitive intelligence monitoring while developing strategies to timely respond to market changes that may present a threat or an opportunity to the products or that can influence demand-supply balance
- Collaborates with National Accounts for continued improvement of product positioning within market channels, segments and contracts
- Ability to track and maintain to established budget for marketing programs, and properly assess financial impact to the department product budgets
- Develop, validate, and generate analytics using internal and external data sources; provide reports to team including but not limited to sales, market share, key customers, and pricing
- Assist with the monthly product forecast process by collecting the data and making recommendations for financial and production forecast changes
- Proven tactical and analytical abilities
- Organized and able to multi-task
- Strong team-oriented approach and supportive management style
- Strong written and oral communication; Strong presentation skills
- Bachelor's Degree; MBA a plus
- Generic marketing experience a plus
- Understanding of the injectable and/or hospital markets a plus
- Advanced skills required in MS Office, specifically Excel and Power Point
- Familiarity with First Data Bank and IMS data a plus
15
Product Marketing / Analyst Resume Examples & Samples
- Support competitive initiatives by data mining the web for competitive information
- Maintain / update competitive information with details gathered from data mining activities
- Participate with sales force, marketing, and business development to identify customer facing initiatives required to achieve growth goals
- Helps to ensure required product collateral (Product Data Sheet, Configuration Data Sheet, Manual, Quick Start Guide, Price List. Toolkit, Instrument Advisor) is available and maintained through-out the product life cycle
- Supports timely resolution of Customer and Rapid Response feedback about assigned products/product line. Works with global quality team to implement product safety/quality notifications
- Works with Global Training team to help develop single, globalized sales, customer care and service training material for assigned products/product line. Works with Global Training team to help develop customer training plans and material
- Helps to identify training needs, tools, and other resources required for world area sales to achieve product line growth. Communicates key application and customer success stories/proven results within World Area for Sales, Global Product Management and Integrated Marketing
- Work with product line management to update / create training materials in support of global training initiatives
- Provide first level support for order related inquiries from the Customer Support Center such as expedite requests and late shipment investigations
16
Product Marketing Analyst Resume Examples & Samples
- Produce and distribute a weekly marketing performance dashboard to the Converged Infrastructure team that covers all aspects of the marketing funnel from inquiries to MQL to Opportunity to Bookings
- Provide insight into marketing performance to marketing teams on strengths and gaps in marketing activities
- Work with Marketing Operations leader to design/modify dashboards to suit the needs of the business
- Work with Marketing Operations with regional and headquarters marketing teams to develop and run unique analysis to help with root cause analysis and insight
- Participate in CI Marketing’s performance management system as reporting and dashboard expert
- 3 to 5 Years of Marketing Experience in Demand Generation or Marketing Operations
- Good Analytics Skills
- Good Data Visualization Skills
- Good written and verbal communications skills
17
Product Marketing Analyst Resume Examples & Samples
- Budgeting, PO and Vendor management, Analyzing the optimal budgeting spends,
- Analyzing Vendors / PO, based on available budgets, Correlating budgets, POs and Vendor analysis etc
- 3-5 years of Marketing Experience in Demand Generation or Marketing Operations
- Good Analytics Skills, Good Data Visualization Skills
- Good written and verbal communications skills, Good collaboration skills
18
Product Marketing Analyst Resume Examples & Samples
- Native English speaker
- 7+ years in a content creation role (journalism / editorial / communications)
- Strong storytelling and communication skills
- Experience conceptualizing and working on campaigns
- Can quickly turnaround well-written copy against tight deadlines
- Ability to simplify and convey complex ideas
- Comfortable working with senior business leaders
- Understanding of social media and modern storytelling tools
19
Product Marketing Analyst Resume Examples & Samples
- 1-2 years of experience in a relevant B2B or B2C digital or product marketing discipline
- Demonstrated success launching new products to market and partnering with a sales organization
- Strong communication with talent to simplify complex messages to easy to understand stories
- Experience with A/B testing data measurement and analytics tools
- Detailed oriented and sets high threshold for quality
- Self-motivated with drive and determination to succeed
- A team player – prepared to do what it takes to meet the goals of the team
- Experience managing marketing agencies and outside partners
20
Product Marketing Analyst Resume Examples & Samples
- Responsible for analyzing and supporting
- Market segment analysis
- Analyzing historical sales data
- Competitor analysis
- CAR process in NPD cycle
- Support to the MGPP process
- Strategic value analysis
- Vertical segmentation analysis
- Continuous improvement of reporting that will simplify decision making using sound and consistent approaches
- Product margin analysis
- Extracting relevant data from market analyst reports
- Good academic record
- Graduate or equivalent work experience
- Ability to work within a number of businesses and processes
- Willingness to take on additional duties and develop new skills
- Ability to work accurately and to tight deadlines
21
Product Marketing Analyst Resume Examples & Samples
- Support APAC leadership in strategy formulation and implementation
- Manage the execution of Strategic Initiatives for Oracle Asia Pacific
- Work closely with senior stakeholders to drive the project outcomes
- Drive excellence in all our Strategic & Communications Initiatives
- Evaluate project risks and provide a risk mitigation plan to senior management
22
Product Marketing Analyst Resume Examples & Samples
- Program Management: Drive the policies, processes and systems that govern and support partner solution integration to Oracle Hospitality Solutions
- Partner Onboarding: Support partners throughout the program onboarding process to deliver a seamless experience. Monitor partner onboarding to ensure all requirements are understood and completed in a timely manner
- Program Communications: Manage all communications with partners and internal program stakeholders. Ensure program processes and requirements are clearly documented and articulated. Drive internal, partner and customer awareness of validated solutions
- A minimum of 3-5 years partner program management experience with Independent Software Vendors in the technology industry
- A minimum of 3-5 years of project management expertise
- A minimum of 3-5 years hospitality industry expertise and hospitality solution knowledge; some technical knowledge preferred
- Proven results from cross functional team coordination and leadership
- Strong interpersonal skills required. Cross functional HGBU and partner interaction are required daily and are essential to success in this role
23
Intern, Product & Marketing Analyst Resume Examples & Samples
- This is a 32-40 hour per week internship (ideally full-time)
- Ideal for analysts, design thinkers, and marketers
- Ideal for spring intern candidates
- Photoshop and other design tools
- Design projects (please provide examples!)
- Market Research
- User Testing
- Customer Insights Research
- Experience with HTML and CSS
- Experience with Javascript a really big plus!
- A thirst for learning and ambitions to be able to manage clients directly
24
Product Marketing Analyst Resume Examples & Samples
- Product Management: Develop product strategies, roadmaps, positioning strategies and product concepts through extensive market and customer research. Develop product specifications, product feature matrix, competitive analysis, net price forecasts; assist and provide inputs to Product Line Strategy Group (PLSG)
- A BS degree in technical/engineering/business or related field is required; MBA is preferred
- Minimum 5 years relevant experience is required
- Project management skills acquired through experience, supplemental training is required
- Strong product knowledge, application and technical knowledge and 5 years of product experience acquired through BS technical or engineering degree
- Strong analytical skills, business acumen and product marketing skills acquired through 5 years of relevant experience in sales, marketing, or product management roles is required
- Strong verbal and written communication skills and strong computer skills acquired through formal education / experience / training
25
Product Marketing Analyst Resume Examples & Samples
- Contribute to sales communications that help to accelerate Oracle’s organizational transformation
- Generate new ideas for current and upcoming initiatives e.g. manage Oracle’s internal communication platform which involves content creation and update of information
- Work with different stakeholders like Marketing, PR, and HR to create, promote, and follow up on projects
- Communicate proactively with local business leaders on the initiatives
- Undergraduate or postgraduate degree in Communications/Media preferred, but strong communicators from all disciplines are welcome to apply
- Must be a 2016 graduate or expecting to complete studies by mid 2017
- Proven editing skills with a keen eye for detail
- Strong verbal and written communications skills in English; verbal skills in other Asian languages will be an advantage
- Ability to work independently and as part of a remote team
- Social media campaign or project exposure (internship or your own project) highly regarded
- Leading student clubs across universities or countries successfully highly regarded
- Start-up experience as a founder or co-founder highly regarded
26
Product Marketing Analyst Resume Examples & Samples
- Proficiency in Microsoft Office Excel and Powerpoint
- Ability to communicate effectively both verbally and through written material with manager, consultants, sales directors, agencies and colleagues. Also ability to follow instructions, either written or oral
- Ability to comprehend and apply marketing practices, principles and procedures; ability to apply and express ideas; ability to assimilate and analyze information from a variety of sources
- 3-5 years experience in data collection and analytics
- Knowledge of Kidde’s customers, products, and industry
- Proficiency in JDEdwards, Showcase Queries, Microsoft Access
27
Product Marketing Analyst Resume Examples & Samples
- Design, Develop and Deploy Web applications Projects using Oracle PL/SQL / Application Express
- Own & Drive (end to end) the system projects to meet and exceed the end objectives
- As a part of APEX development, works hands-on with PL/SQL, java scripting, jQuery, XML, BI Publisher
- Down the road, develop and own Mobile applications
- Supports the Oracle Business Intelligence Team for ETL/BI Projects
- Works in an agile development environment and associated concepts
- Provides troubleshooting and debugging assistance to perform system analysis and issue resolution
- Assist functional team members with high-priority projects requiring technical assistance. Serves as a Product Manager for existing custom tools throughout their lifecycle
- BTech/MCA/BS/MS
- 3+ years of experience in Web application development (preferably PLSQL / Oracle Application Express)
- Should have experience in Requirements Analysis, map & gap, and overall project management. A self starter and execute projects with lesser guidance
- Should have exposure to technical architecture, data modeling, db schema and table design, design web solutions to solve complex business challenges
- Should have experience in Oracle PL/SQL, APEX, BI Publisher, Web Services using APEX
- Should have a broad understanding of Web application solutions, industry best practices, performance and design considerations, and overall application implementation knowledge
- Working knowledge and proficiency in SQL tuning and performance optimization of PL/SQL programs
28
Product Marketing Analyst Resume Examples & Samples
- Clear communication of product needs to brand management and Product Line groups
- Compelling product positioning that generates strong share and profit gains
- Improved share and profit performance throughout the product’s lifecycle
- Marketing organization’s successful introduction of new products with timely support material and documentation
- Effective communication and team work between all areas involved with product development
- Products that meet market requirements and share goals
- Work closely with brand marketing teams to create leadership content for applicable industries
- Qualitatively sound data that will be used to develop product strategy and develop the right product
- BS degree, Marketing, Communications, Technical, Engineering, Business or related field required. MBA preferred
- Minimum 5 years relevant experience with product, application, or Business to Business industrial marketing
- Project Management Experience required
- 5 years relevant experience in sales, marketing, or product management roles required
- Strong analytical skills, business acumen and product marketing skills required
- Strong verbal and written communication skills; strong computer skills required
29
Product Marketing Analyst Resume Examples & Samples
- Go-to-Market Strategy
- You’ve done product marketing at a software firm
- You have experience or exposure to the utility, energy or clean tech sectors, and are excited about the intersection of energy + technology
- You've done B2B marketing campaigns and created materials to equip sales teams to sell technology products
30
Product Marketing Analyst Resume Examples & Samples
- Customers – through both primary and secondary market research (conduct VOC research) be an expert on our buyers, how they buy and their buying criteria
- Value Chain - understand the best way to the customer (understand the full value chain back from the building owner end customer to Zurn) for all initiatives
- Competition - be an expert on the competition in your assigned product category and how to win in the marketplace
- Positioning - develop product positioning and messaging that differentiates our products in the market
- Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan, and post launch follow-up and countermeasure identification and implementation
- Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools and training that support the selling process of our products
- Demand generation – develop the strategy and identify the marketing programs that drive demand for our products. Identify risk factors, and work collaboratively with key stakeholders to mitigate impact on launch success by planning and implementing countermeasures
- Support the product marketing strategy for Zurn
- Identify opportunities to develop forecasts and drive marketing and merchandising efforts around customer acquisition and conversion
- Work with business owners to identify information needs and develop reporting capabilities; primary partners include Product Managers, Pricing Manager, Product Marketing, Training, and management
- Work direct with customers, sales and analytics to analyze and interpret customer habits and expectations to promote opportunities to drive customer conversion and retention
- Develop buyer journey framework leading to content mapping by journey stage and customer
- Attend industry events and interact with customers to further understand the problems and challenges we can solve for them (i.e. tradeshows, customer site visits)
- Lead cross functional communication with senior business leaders across the company to align our marketing, sales and product management strategies and connect with customers efficiently on their buying journey
- Work in a continuous improvement environment and utilize RBS tools such as Transactional Process Improvements (TPI), Value Stream Mapping, and Kaizen events, to improve efficiency and deliver world class new product launch events
- Customer Driven Sense of Urgency
- Self motivated individual able to multi-task effectively and work in a fast-paced environment
- Ability to hold themselves accountable to hitting deliverables
- Continuous Improvement mindset
- Ability to develop positive working relationships with all business cross functional team members particularly Product Managers and Product Marketing team members
- Passion for customer experience combined with business curiosity and a strategic viewpoint
- Ability to lead cross-functional teams and external vendors to execute marketing initiatives
- Act as a leader within the company