Marketing Data Analyst Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the marketing data analyst job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume & cover letter with wording that best fits for each job you apply

Resume Builder

Create a Resume in Minutes with Professional Resume Templates

CHOOSE THE BEST TEMPLATE - Choose from 15 Leading Templates. No need to think about design details.

USE PRE-WRITTEN BULLET POINTS - Select from thousands of pre-written bullet points.

SAVE YOUR DOCUMENTS IN PDF FILES - Instantly download in PDF format or share a custom link.

Create a Resume in Minutes

B D'Amore

Barton

D'Amore

567 Ruecker Road

Detroit

+1 (555) 568 5483

567 Ruecker Road

Detroit

Phone

p +1 (555) 568 5483

Experience Experience

Houston, TX

Marketing Data Analyst

Houston, TX

Nitzsche Group

Houston, TX

Marketing Data Analyst

Provide intuitive and insightful information to management to understand current performance and use to assist management in crafting future strategy and plans
Develop and monitor reporting tools to measure the performance of the company website and make strategic recommendations for improvement
Uses data analytics to provide information to be used by the product management and sales team to make decisions regarding product strategy
Further develop metrics, KPIs, analytics and dashboards to provide marketing measurement and drive marketing performance through deep business insight
Assist paid media teams with tracking pixel implementations with Google Tag Manager and other tag management tools
Assist category teams in the tracking of key improvement metrics
Work with analytics team to develop and refine analytical methodologies and planning processes

Dallas, TX

Senior Marketing Data Analyst

Dallas, TX

Kub, Frami and Schneider

Dallas, TX

Senior Marketing Data Analyst

Collecting pricing and external market data to develop reports for commercial teams
Conducting market research on products, markets, customers, prospects and suppliers as part of business reviews and analysis
Documenting business processes and developing analysis and analytics to support optimization of these activities
Assess the impact of various initiatives and measure results. Provide recommendations for improvement as necessary
Collaborate with other analysts, marketing managers, and engineers on both strategic initiatives and ongoing data infrastructure enhancement projects
Create and maintain weekly and monthly reports measuring the performance of the WWE Network (e.g., subscriber metrics, linear programming consumption, video-on-demand programming consumption, etc.)
Build in depth analyses, translate the analyses into marketing digestible insights, presenting business opportunities for strategic action, while using analysis and data to support concepts

present

Philadelphia, PA

Secondary Marketing Data Analyst, VP

Philadelphia, PA

Dicki and Sons

present

Philadelphia, PA

Secondary Marketing Data Analyst, VP

present

Develop work orders and project plans
Constantly review and enhance reporting / analysis to improve clarity and presentation
Develop new and/or adhoc reporting to respond research inquiries and on-going monitoring
Support Product Development process through analysis and implementation stages
Monitor and manage pricing to downstream systems including to Marketing
Propose and develop additional reporting to better understand operational, financial and transaction data and risks
Manage all aspects Business & Analytical Reporting for Capital Markets including Pricing, Pipeline, Portfolio and Trading Components

Education Education

Bachelor’s Degree in Mathematics

West Virginia University

Bachelor’s Degree in Mathematics

Skills Skills

Ability to quickly learn details about the firm’s products interest in expanding industry knowledge
Ability to provide quick turnaround and updates for multiple requests, while maintaining strong reputation of high quality work
Ability to produce high quality deliverables and understand the importance of details
Strong proficiency in excel, dashboard creation and pivot tables
In depth knowledge of SQL and Excel; programming experience and knowledge of Tableau
Strong communication and presentation skills (able to influence senior stakeholders decision making)
Strong working knowledge of SEO, google analytics, email marketing, social media monitoring tools and business research tools (ideally, Qlikview)
Highly motivated and able to work independently
Solid knowledge of / experience with statistics
Ability to work independently of supervision and quickly adapt to changing priorities

Create a Resume in Minutes

15 Marketing Data Analyst resume templates

Read our complete resume writing guides

Direct Marketing Data Analyst Resume Examples & Samples

BS/BA degree (or equivalent) required. Degree in business, database marketing, analytics, or related field strongly preferred
Minimum of e years demonstrated success in a business environment, preferably financial services, doing analytics and related processes
Fluency in all of MS Office
Experience in establishing testing scenarios familiarity with multi-variate testing
Comfortable working with BI tools, such as OBIEE, Tableau, Hyperion, Cognos, etc
Comfortable working with campaign management, website and analytic software such as Unica, Marketo, Omniture's Site Catalyst, SAS, Siebel analytics
Proven technical and problem-solving skills
Show resourcefulness in the absence of perfect information upon which to base analyses and conclusions

Senior Marketing Data Analyst Resume Examples & Samples

Interact with various business groups outside of Data Analytics, including Technology, Finance, Marketing, Strategy, Business Development, and senior management to identify key questions around the WWE Network performance and consumption
Analyze data to draw insights to drive critical decision making
Analyze data to identify missing, incomplete, or invalid information
Assist in the coordination of data collection from point of origin which may include contacting various groups outside the company to resolve questions, inconsistencies, or obtain missing data
Assist in the development of analytic tools, KPIs, dashboards, and systems to help build out the analytics platform
Create and maintain weekly and monthly reports measuring the performance of the WWE Network (e.g., subscriber metrics, linear programming consumption, video-on-demand programming consumption, etc.)
4+ years of related work experience including Internet performance analytics, and online marketing data analysis and research
Experience in television, consumer mobile/internet, online/mobile gaming, and/or OTT content data analytics a plus
Experience with online attitudinal and behavioral measurement vendors/tools (e.g. comScore, Nielsen, Dynamic Logic, etc.)
Strong skills in SQL, as well as Business Intelligence, data and reporting tools (e.g. Cognos, Google Analytics, Tableau, etc.)
Exceptional analytical ability and sound business judgment
Comfort manipulating and analyzing complex, high-volume, highly dimensional data from varying sources
Able to synthesize and communicate complex qualitative and quantitative data using data visualization
Advanced critical thinking skills
Strong organizational skills with the ability to handle multiple projects simultaneously and work independently
Strong written and verbal communication skills including the ability to communicate clearly and confidently with internal stakeholders, and complex quantitative analysis in a clear, precise, and actionable manner
Bachelor degree in quantitative discipline (Math, Physics, Statistics, Computer Science, Engineering, Economics, etc.)

Marketing Data Analyst Resume Examples & Samples

Serve as a primary point of contact for Marketing and client-driven inquiries for publishable portfolio and market analytics for equity strategies
Complete and/or coordinate completion of data requests with global marketing data team members to provide accurate and comprehensive reports/solutions; Ensure data integrity and conformity with LAM standards; Keep organized record of completed requests and document methodologies used
Function as an effective member within global marketing data group through engaged collaboration, productive communication and experience/best practices/ideas sharing
Maintain frequent communication with Client Portfolio Managers/Product Managers on equity investment teams and encourage an atmosphere of collegiality
Investigate, troubleshoot and facilitate resolution of data issues in standard monthly/quarterly reports
Contribute ideas to development of “message” for product and “thought leadership” efforts, helping retain existing business and attract new
Contribute to development of data reporting standards at LAM; Facilitate adoption of the reporting standards by consistently applying them in daily work and educating end users on applicable usage/interpretation of different methodologies
Contribute to development of user training modules on data analysis and reporting tools; Train/mentor peers on tools and systems (e.g., FactSet, Bloomberg, internal data sources)
Contribute development and implementation of efficient solutions to automate standard and custom reports
Serve as a back-up administrator for processes to load and maintain data in internal equity data warehouse (Oracle)
Maintain familiarity with marketing systems that service downstream processes and communicate any necessary updates with Marketing Systems Analyst and other parties
Work on ad-hoc projects at the direction of the Marketing Data Manager
Analytical and quantitative reasoning ability, as demonstrated by an undergraduate major in an analytical science (e.g., economics, mathematics, computer sciences) or relevant work experience
High level of self-discipline, conscientiousness, sound judgment, and detail orientation needed to meet responsibilities; Ability to express ideas/interpret data from a variety of sources clearly and logically, both in writing and verbally, and including the visual display of quantitative information
Ability to quickly learn details about the firm’s products interest in expanding industry knowledge
Strong planning, organizational, time management, and follow-through skills; Ability to achieve objectives while working on projects with limited supervision
Team player with commitment to excellent customer service
Familiarity with electronic data services (e.g., FactSet, Lipper, Bloomberg, Zephyr)
Technological acuteness, as demonstrated by advanced Microsoft Office skills and quick progress in learning new applications/software; knowledge of VBA and SQL is a plus

Marketing Data Analyst Resume Examples & Samples

Reporting out on multi-channel marketing campaigns
Understand customer response to contact channels to support contact strategy
Provide insights of customer behavior and campaign performance through analysis
Track campaigns and develop campaign performance and ROI analysis
Develop and maintain reports in Tableau environment
Work closely with multi channel team to develop analytical tools and plans
Write custom SQL to enable reporting and analysis on various marketing campaigns
Provide assistance to new warehouse/Business Intelligence users
Develop and maintain validation rules and documentation on work product
Audit, uncover and resolve data integrity issues
Explore data warehouse data to develop strategic insights into customer base
5 or more years’ experience in the CRM Marketing
Alternative: Combination of education and experience (years /description) 5
Deep understanding of relational database models
Ability to make written and verbal recommendations, in a way that demonstrates clarity and confidence
Ability to communicate technical requirements to non-technical business partners
Demonstrated strong quantitative skills - developing complex formulas and statements
Understanding of P&L and Financial KPIs (Key performance indicators)
Data manipulation skills working with flat files (csv, txt, delimited and fixed width)
Proficiency writing SQL queries and statements
3 or more years of experience working in the banking industry
Must have the ability to document codes
Strong knowledge of lead development; preferably in TRM/Aprimo

Marketing Data Analyst Resume Examples & Samples

Work closely with operations manager and business leads to understand business processes and effective measurement methods
Collaborate with cross-functional Facebook data teams to identify sources of data that support marketing measurement
Setup data ETL and data pipelines that update autonomously to be consumed by analysts across the global business marketing organizations
Design and deploy dashboards (FB Internal and Tableau) that helps business leads manage Facebook’s growing marketing activities
Design and implement reporting dashboards that track key metrics and performance trends, and provide actionable insights to marketing leadership
Analyze and maintain marketing metrics to identify cause-effect relationships between marketing actions and behavioral & attitudinal outcomes

Marketing Data Analyst Resume Examples & Samples

Graduate or undergraduate degree with quantitative focus such as Economics, Statistics, Mathematics, Decision Science, Operational Research, Computer Science or Engineering
3+ years of experience in generating insights through analytics
Experience with data mining software packages such as R, SAS, SPLUS, SQL and statistical algorithms typically used in Marketing Analytics
Experience and interest in data visualization, reporting, and tool building in order to scale operations and increase visibility to the data/results

Senior Marketing Data Analyst Resume Examples & Samples

A strong understanding of the ‘scientific method’ and its role in developing business insights and supporting decision making
A passion for solving difficult business problems using quantitative data-driven methods
An aptitude communicating complex quantitative analysis in a clear, precise, and actionable manner
Work closely within a cross-functional environment that includes internal stakeholders (Marketing Analytics, CRM, Marketing leadership, Omni-Channel Communications, Global Marketing, and Merchants) as well as other stakeholders
Answer business questions by using appropriate data discovery, visualization and data mining or statistical techniques on available data
Interpret the results of analyses and communicate findings to internal stakeholders and leadership
Interface with CRM team to define campaign targeting/selection criteria, develop campaign proformas, design A/B test and learn plans (including test sample sizes that will provide statistical significant reads), controls and perform related marketing effectiveness and incrementality assessments to inform future decisions
Manage and recommend the collection of new data and the refinement of existing data sources that will drive additional value for the business leveraging customer matching and householding business rules for monetizing the consumer database
Develop ‘best practices’ for answering frequently raised business questions and work within the CRM team to productize or streamline these to gain economies of scale
Demonstrate thought-leadership with translating the insights and opportunities into customer strategies, deployed through the CRM platform or direct marketing campaigns, thus driving value for the Fossil group
Define and design analytical methodologies that result in weekly, monthly and quarterly reporting that offers actionable recommendations based on data
Demonstrated record of 4+ years of professional achievement in customer data, analytics, and reporting function with emphasis on marketing, business intelligence, and data mining
Experience with database marketing, CRM platforms, reporting and analysis design, measurement reporting based on relevant business metrics
Academic degree in a relevant quantitative field (e.g. statistics, mathematics, economics, or operations research) or relevant coursework/experience demonstrative of aptitude for inferential data analysis
Passion for answering challenging business questions with quantitative data driven methods
A keen aptitude for data discovery, data visualization and data mining to isolate data relationships and inform business decisions
Appreciation for developing an adequate competency manipulating and analyzing complex, high-volume, high-dimensionality data across both structured/relational and unstructured data warehouses
Basic understanding of relational database systems and related database marketing techniques including customer segmentation, predictive modeling and marketing effectiveness assessments
Ability to communicate complex quantitative analysis in a clear, precise and visually appealing manner to inform marketing decision making
Keen sense for striking a balance between quantitative methodological precision and providing timely answers to the business questions raised by stakeholders
At least 4 years experience in marketing and analytics functions focused on customer data
Academic degree in a relevant quantitative field (e.g. statistics, mathematics, economics, operations research or social sciences) or relevant coursework/experience demonstrative of aptitude for inferential data analysis

Marketing Data Analyst Resume Examples & Samples

Responsible for the health of our B2B and B2C marketing database. Ensure data integrity and accuracy. Execute the marketing clean-up project internally and serve as the liaison with external data vendors
Support the marketing group with research efforts related to data enrichment. Use data management tools to standardize customer contact information to improve delivery rates, campaign performance and analysis opportunities. Identify data gaps and new data sources to improve marketing effectiveness and to maximize the intended marketing audience
Responsible for data transfer between the marketing automation platform (Marketo) and our CRM system (SFDC). Establish capabilities in Marketo to track marketing engagement consistently across all channels. Work with lead generation on segmentation to ensure better targeting for all our marketing programs
Work with the marketing manager to develop advanced analytics techniques, such as, Opportunity Influence Analyzer, Funnel reports and testing processes (A/B and multi-variant testing)
Develop and format presentations on an as-needed basis and other ad-hoc marketing operations and analytics projects
Marketing analytics, a plus
HTML, a plus
MS Office - Word, Excel, Outlook, PowerPoint, etc
Establish a deep understanding of marketing systems and data
Develop strong marketing analytics, measurement and reporting skills
Bachelor’s Degree in Business with a focus on Marketing and Finance
Advanced Microsoft Excel user with experience working with large volume of data
Must be a motivated, team player committed to achieving high quality results in a timely and efficient manner
Demonstrate high attention to detail and problem solving capabilities
Ability to multitask and prioritize projects with conflicting deadlines
Innovative thinker and excellent communication skills
Strong analytical skills and ability to quickly learn and understand marketing technologies required
Demonstrate proficiency in Microsoft Office programs, specifically Excel, Word and PowerPoint
Flexibility to work on a wide-range of projects
Prior internship experience or 2+ years of work experience preferred

Marketing Data Analyst Resume Examples & Samples

Work closely with marketing teams to define key metrics, and identify trends and opportunities
Measure media and online activities performance, and provide data analysis, insights, and recommendations on driving effective campaign media against goals, objectives, and spend
Be able to synthesize data from various sources and deliver actionable insights based on both qualitative and quantitative sources. Recommendations will be based on data mining of large, complex data sets
Create, manage and distribute data and insights via regular and ad-hoc reporting utilizing analytics tools (in house or proprietary) and reporting/analysis platforms (Microstrategy, Tableau, SQL, Excel, …)
Assist and build requirements, definition, project scoping, timeline management, and results documentation to ensure great media and digital data practice
Assist Business Intelligence teams in building new datawarehouse
Perform data management to enable good data governance and accurate reporting on various Business Intelligence solutions
Suggest and develop improvements in tools and techniques to help scale the team
Bachelor degree in a technical or quantitative discipline (Mathematics, Economics, Statistics, Computer Science, Engineering), Master’s preferred
2+ years related experience including hands-on expertise in performing and delivering quantitative analyses
Self-motivated & analytically curious

UK Junior Marketing Data Analyst Resume Examples & Samples

Advertising Performance
Liaise with the Brand and Digital managers in Ubisoft UK to develop an understanding of their advertising plans and recommend data-based performance reporting solutions that fit their needs
Create advertising performance reports from various reporting systems, across campaigns and brands and curate a readily accessible database that allows us to compare these campaigns and generate KPIs
Liaise with our EMEA office in Paris on central tools and reporting and assist them in generating insights that can be shared across all territories
Generate data insights from our CRM databases on audience crossover and other metrics that will be useful for advertising and promotion
Maintain remarketing/consumer retargeting lists alongside Digital Managers and media team
Brand Performance
Utilise press, social, search and other tools to generate unified brand health decks that demonstrate the effectiveness of campaigns and assets in relation to a defined set of competitors
Work with UK Sales analysts to track all paid, owned, earned and trade activities in relation to pre-order/sales performance
Analyse social and CRM metrics and help generate and evolve UK KPIs in these areas
Post-launch Performance
Utilise internal tools to monitor post-launch sales and game progression statistics
Maintain brand health check reporting post-launch and relate that to sales performance
Analyse effects of additional advertsing on post launch performance

Marketing Data Analyst Resume Examples & Samples

Track campaigns and communicate campaign performance and ROI analysis
Collaborate with various Business Partners to evaluate marketing opportunities and efficiencies
Maintain reports that measure key business metrics such as household growth, cross-sell and profitability to be delivered Senior Management on a scheduled basis
Understand, and is able to draw from, both financial and non-financial data sources to provide a comprehensive presentation of business performance and trends
Write custom SQL that takes marketing campaign definitions, rules and selection criteria and enables execution
Conduct analysis and performance measurement to support strategic initiatives
Collaborate with various partners to identify and prioritize topics to investigate and determine data required to analyze the topic, build predictive models, and develop insights and strategy
Provide assistance to new Tableau users on use of existing reports
Develop and maintain validation rules and documentation9
Bachelor’s Degree in Marketing, Business, Economics, Statistics or quantitative field required
Master’s/Advanced Degree a plus
Excellent analytical, communicational and problem-solving abilities
Strong knowledge Tableau and SPSS preferred

Marketing Data Analyst Resume Examples & Samples

Work closely with marketing teams to define key metrics, identify trends and opportunities across channels, campaigns and consumer segments, and provide solutions for their analytic and KPI requests
Responsible for transforming raw data into actionable insights that ensure cross-departmental marketing efforts are effectively driving incremental engagement and conversion
Analyze websites data on traffic sources and patterns and conversion funnel ; provide actionable insights to marketing teams on campaign analysis, customer segmentation and profiling; expand real-time analytics practice for high profile campaigns and new product/ content launches
Coordinate efforts to define campaigns tracking governance across online channels ; maintain page tagging standards and build business processes to streamline tag deployment across web properties
3-5 years of business analysis experience with hands-on experience with web analytics required
Experience working with an enterprise web analytics platform (e.g., Adobe/Omniture, Webtrends, etc.) required
Experience in web analytics requirements gathering, solution design and implementation; solid experience in the area of online visitor intelligence / behavior, tracking/tagging

Marketing Data Analyst Manager Resume Examples & Samples

Programming skills in SAS or similar language (SAS Base Certification will be required w/in 90 days after hire)
Experience accessing databases such as DB2, Oracle, or Teradata
Current or prior management experience
Prior experience in marketing list creation and marketing/analytical databases
Specific knowledge of IBM Campaign tool is desirable
Proficiency in UNIX environments

Marketing Data Analyst Resume Examples & Samples

Be able to synthesize data from various sources and deliver actionable insights based on both qualitative and quantitative sources. Recommendations will be based on data mining of large, complex data sets (Digital media, web, CRM, social media, but also sales, and in-game behavior…)
Create, manage and distribute data and insights via regular and ad-hoc reporting utilizing analytics tools (in house or proprietary) and reporting/analysis platforms (R, Tableau …)
Assist Business Intelligence teams in building robust and efficient tools (datawarehouse, processes and software) to support Ubisoft analytics teams
Educate and evangelize operational teams, to support data-driven decision making
Self-motivated & analytical
In depth knowledge of usual analytics tools and databases; programming experience a plus

Senior Marketing Data Analyst Resume Examples & Samples

Keen sense for striking a balance between quantitative methodological precision and providing timely answers to the business questions raised by stakeholders Minimum certifications/educational level
4 year Bachelors degree required. Degrees in marketing, business administration, engineering, computer science, or other relevant majors is a plus
Advanced degree (such as MBA or Masters in Statistics) is a plus Minimum experience

Marketing / Data Analyst Resume Examples & Samples

Create and present materials that translate raw data into easy-to-understand information
Develop and design reports, financial schedules, and dashboards using a variety of data-mining and presentation tools
1+ years of data-mining and analytical experience or equivalent training, preferably in a financial services field
Proven experience working with SAS to extract and manipulate data
Experience using visual techniques for data analysis and presentation
Bachelor’s degree, preferably in a quantitative field
Experience with SQL for Teradata
Experience with visual basic programming
Detail oriented with a continuous process improvement orientation and focus on control/documentation
Ability to think beyond raw data and to understand the underlying business context
Strong written and oral communication skills; ability to communicate effectively with all levels of management and partners from a variety of business functions

Marketing Data Analyst Resume Examples & Samples

Build reports, dashboards, and metrics to monitor the performance of our company
Estimate, implement and deploy analytics solutions
Configure Google Analytics features to meet business requirements
Develop and recommend web analytics data collection best practices based on latest industry trends
Assist paid media teams with tracking pixel implementations with Google Tag Manager and other tag management tools
Troubleshoot technical analytics and tag implementation issues
Perform detailed data exploration and validation from a variety of sources
Analyze daily PPC performance trends, develop keyword optimization recommendations
Analyze, maintain and regularly report on customer LTV trends for all Marketing campaigns
Develop, maintain and deliver data-driven reporting using SQL and Microsoft Excel
Measure, evaluate and present forecasting metrics to support customer acquisition efforts for email, paid search and banner advertisements
Collaborate with other departments to solve problems and identify trends and opportunities
Summarize weekly performance, and report to marketing group
Bachelor’s degree in Mathematics, Statistics, Computer Science or any other appropriate discipline
3-5 years of relevant, professional work experience (2+ within an agency environment)
SQL data querying skills required
Strong proficiency in excel, dashboard creation and pivot tables
Some JavaScript experience may be required
Familiar with search marketing (SEO and SEM), specifically performance data extraction tools such as Omniture, WebTrends, Google Analytics/AdWords/Webmaster tools
Familiar with installing, optimizing and reporting with Google Analytics or similar tag-based web analytics package
Ability to work fast without compromising quality or accuracy
Ability to translate business requirements into technical specifications

Marketing Data Analyst, Senior Resume Examples & Samples

Domain experience
2-5 years of experience with web-based analytical tools (Adobe Analytics)/Digital marketing suite
1-3 years of experience using a robust testing platform across e-commerce sites (Adobe Target)
1-3 years of experience with data extraction and manipulation (e.g. SQL) 1-3 years with visualization programs (Tableau/QlikView)
Awareness of testing concepts and practices (e.g. Sample sizes, full factorial versus non, representative test periods, Control Groups)
Expert level understanding of testing/optimization and personalization concepts
Ability to work with data analytics team to extend prebuilt models and propose new models for deriving personalization rules
Experience working with Tag management solutions like Ensighten
Successful experience working cross-divisionally to accomplish goals and objectives
Self-starter who thrives on autonomy while demonstrating a collaborative spirit
Web Analytics/Target/Test and Optimization/ certification preferred, not required
Experience in banking, financial services, marketing, and/or software industries desired
Familiarity with Agile Methodology

Marketing Data Analyst Resume Examples & Samples

2+ years in an reporting analyst role
Experience analyzing large data sets
Bachelor's Degree in analytics field including information systems, math, computer science, engineering, economics or sociology or related discipline
Strong communication skill
Proficient in BI tools, including Tableau
Comfortable in Database query tools, such as SQL, MySQL, Business Objects etc
Proficient in Adobe Analytics, Discover or Webtrends or Google Analytics
Basic knowledge of DoubleClick for Advertisers and its impression reporting system

Marketing Data Analyst Resume Examples & Samples

Design and execute complex reports, modify existing reports and provide technical support to the Senior Marketing Analyst
Design, execute and maintain complex data feeds that support all Marketing efforts
Manage requirements gathering and logical design of queries
Perform complex ad hoc marketing reporting and analysis as requested
Monitor the quality of data processes and feeds by building reports and performing checks of inputs and outputs

Marketing Data Analyst Resume Examples & Samples

Utilize best-in-class analytics tools within the Adobe Marketing Cloud (SiteCatalyst, Ad Hoc, etc.), to perform analyses and provide interpretation, guidance and recommendations to aid marketing decision making and drive business performance
Conduct detailed analysis (experience of cluster and time cohort analytics a big plus) to understand the product usage, e-commerce and conversion funnels and provide insights and strategy around marketing program development
Develop a holistic understanding of the customer journey within the various work and process flows to help improve acquisition and retention within the region
Design, develop and generate reports that measure business performance and go beyond simple trend reporting in order to frame issues and guide marketing decisions
Effectively respond to requests for ad hoc analyses
Collaborate with other team members to synthesize learnings from other analyses/sources to present holistic analysis and recommendations to stakeholders
Proactively identify gaps and opportunities in Adobe’s marketing activities and use data to communicate recommendations to improve marketing performance to stakeholders
Ensure solutions are scalable, repeatable, effective, and meet the expectations of stakeholders
Participate in defining technical and methodological requirements to improve the Analytics tools and infrastructure used at Adobe
Identify opportunities to teach stakeholders basic analytics in order to educate and empower users

Senior Marketing Data Analyst Resume Examples & Samples

Collecting pricing and external market data to develop reports for commercial teams
Designing and developing visual analytics to assist commercial teams in understanding business performance using Tableau
Documenting business processes and developing analysis and analytics to support optimization of these activities
Developing communication and training plans for internal stakeholders to understand business requirements, reports, analytics and business issues
Conducting market research on products, markets, customers, prospects and suppliers as part of business reviews and analysis
Assisting IT in organizing data in support of analytic tools and business needs. Researching new data sources and liaisoning with business stakeholders to understand how data maps to commercial activities
Problem solving complex issues and developing innovative approaches to addressing business challenges
Experience in data modelling
Proficiency in SQL and Tableau
Experience communicating across all levels of an organization and strong presentation skills
Experience conducting market research and analysis and presenting finds in written and oral format

Marketing Data Analyst Resume Examples & Samples

Build scalable and reusable data mining solutions and capabilities that support e-commerce and marketing, and meet the expectations of stakeholders
Focus on delivering business results including improved end-to-end customer experience and financial metrics
Spearhead website personalization analytics, leveraging online behavioral and real-time data to tailor site experience to each visitor
Proactively identify gaps and opportunities in the conversion funnel, and use data to communicate recommendations to stakeholders
Translate business problems into actionable key performance indicators, dashboards and reports, guide marketing decisions and go above and beyond trend reporting
Bachelor's degree in mathematics, statistics, Economics, Computer Science, or related field (or equivalent work experience)
5+ years of Analytics Experience
Strong knowledge of data mining algorithms, such as regression, decision trees, clustering, pattern recognition, Time Series, and dimensionality reduction
Strong skills in SQL and proven experience in using multiple data sources to develop outputs that are insightful and actionable
Experience using statistical programs (R, Python, Tableau, etc.)
Experience with HTML, JavaScript and/or PHP

Marketing Data Analyst Resume Examples & Samples

Understand and query disparate database sources, including relational structures, dimensional data marts/models and cubes
Identify, analyze, and interpret trends or patterns in complex data sets
Filter and “clean” data, and review raw output and performance indicators to locate and correct code problems
Clearly convey the key insights or “story” the data reveals in a visual format that is grouped and summarized to be easily understood
Develop and code the list segmentation for all direct and digital marketing campaigns
Monitor the integrity and maintenance of multiple databases and ensure each marketing initiative is executed according to brand plan and any applicable regulations
Implement the business contact strategy, aligning marketing and sales
Support training efforts and offer guidance on complex data sets
Serve as part of the CRM support team
Process user feedback and deliver to the core team

Marketing Data Analyst Resume Examples & Samples

2-4 years in reporting and / or data analysis, data stewardship and quality improvement in general, ideally within a professional services environment
Strong English communication skills both written and verbal across multiple levels of the organization, including Partner level
Ease with quantitative reasoning, pleasure in working with numbers
Ability to quickly learn and master new software. Expected to rapidly acquire proficiency in BCG tools such as:iMD (Integrated Marketing Database), MS Dynamics, Salesforce / Exact Target, and Google Analytics
Highly detail-oriented, organized, accurate and efficient
Demonstrated ability to work independently, with clear guidelines and regular briefings and to make progress on multiple priorities simultaneously. A good team player
Ability to take initiative and find ways to get things done
·Strong oral and written communication skills
Ability to work well independently as well as part of a team bringing a sense of urgency to the tasks at hand
Strong organizational skills with the ability to work well under pressure and balance multiple projects

Marketing Data Analyst Resume Examples & Samples

Identify marketing data needs to develop high-value, actionable reporting aimed at answering strategic and operational business questions
Promote adoption of standard Marketing team performance measures
Enable self-service reporting through development of and training on standard reports and dashboards
Lead regular performance reviews to deliver analyses, insight, and recommendations to Global Marketing and Sales teams
Consult with stakeholders to define standard reporting requirements; work with Marketing Operations and IT to implement requirements in decision support systems
Maintain marketing data integrity by delivering validated, accurate reports
Bachelor's degree in marketing, finance, management information systems, mathematics, or statistics
5+ years relevant experience in data analytics, performance measurement, optimization, and data modeling
Experience with business intelligence, statistics tools, and key operational systems, e.g. SPSS, SAS, R, Business Objects, Tableau, QlikView, QlikSense, DOMO, Adobe Analytics, Google Analytics, Eloqua, Marketo, or Salesforce.com
Proficient in Microsoft Excel and PowerPoint
Creative presentation skills for visualizing information and analytics in a simple, easily understood, and actionable way
Great communication skills to guide data-informed conversations with global marketing teams and leadership

Campaign Marketing Data Analyst Resume Examples & Samples

Consult with business partners to refine, confirm, and finalize marketing campaign requirements
Build, refine, and execute recurring/adhoc marketing and informational campaigns
Support analyses involving campaign response data with business partners
Evaluates effectiveness of actions/programs implemented
Knowledge of health care industry
Knowledge of SAS and/or scripting language a plus

Marketing Data Analyst Resume Examples & Samples

Collaborate with the Senior Director of Services Marketing and global marketing teams to understand business requirements and be able to respond quickly to adhoc reports and presentations for senior executives
Be the owner of developing presentations for the services marketing team on a monthly and quarterly basis. The presentations are in PPT format
Create visually appealing dashboards for Consulting, Training, Partner Enablement and services marketing using tools such as Tableau, Adobe InDesign, etc
Create and maintain dashboards with several levels of data to demonstrate monthly and quarterly performance from a top-down view of the business
Work closely with the services marketing data analyst to take the standards reports and convert them into presentable and sharable visual reports
4+ years of development experience in QlikView or Tableau or InDesign
Excellent communication, presentation, and relationship-building skills
Bachelors Degree in Mathematics, Statistics, Marketing, Management Information Systems or a similar field
5+ years experience delivering web analytics, utilizing industry leading tools including Adobe Analytics or Google Analytics
Experience for visualizing web analytics in a simple and actionable way
Multinational environment's experience is desired
Prior experience working with marketing data and organizations is a plus

Marketing Data Analyst Resume Examples & Samples

Conduct statistical/analytical research such as segmentation/clustering, price elasticity/threshold modeling, and test/control analysis
Develop dashboards and analyze data within statistical and data query/mining packages (e.g., SAS, Tableau, SQL etc.)
Leverage insights from historical promotion analysis to provide planning guidance to category teams
Use industry tools to help category teams optimize merchandising plans on key growth and profitability metrics
Assist category teams in the tracking of key improvement metrics
Work with analytics team to develop and refine analytical methodologies and planning processes

Marketing Data Analyst Resume Examples & Samples

Bachelor’s degree. Marketing, Business Administration, Statistics, or Economics majors desired
MS Office Suite including strong MS Excel skills, Business statistics coursework, and work experience
Experience with Google Analytics and Google Tag Manager preferred
1+ years of marketing reporting and analytics experience, experience with website tracking platforms required, email metrics experience required, SQL knowledge preferred, Advanced statistical package experience (SAS, SPSS) preferred, Business Analytics Software experience (Cognos, Business Objects) preferred
Excellent communications skills – must be able to explain complex analytics in simple terms. Must also be able to clearly articulate both strategic direction, and tactical actions to direct reports, IT team, and marketing and PR stakeholders. Detail oriented with strong analytical ability. Must be able to clearly work with marketing and PR program owners to determine business needs and requirements and then translate that into research and reporting requirements for internal teams and external vendors

Marketing Data Analyst Resume Examples & Samples

Work with marketing management to support all phases of marketing efforts
Monitor key performance metrics, identify emerging trends, and drive business impact through timely recommendations and actions, and ensure accurate results in the data & analysis
Conduct statistical data analysis using linear models, multivariate analysis, survey sampling, etc
Research new ways for modeling prospect behavior through quantitative analysis
Broad understanding and experience with SQL, relational databases, MS Access, Excel, statistical software and scripting languages
A Bachelor's degree in Mathematics, Statistics, Economics, Computer Science, Engineering, or equivalent combination of education/experience
Strong statistics and analytical skills are required

Marketing Data Analyst Resume Examples & Samples

Develop and implement best practices to measure sales and marketing effectiveness
Understand CRM, marketing automation systems, social dashboards, and other marketing systems
Consolidate reports across marketing campaigns and share key learning outcomes
Demonstrate the ability to interpret, synthesize and organize data, in order to succinctly communicate findings and recommendations in both written and verbal forms
Identification of opportunities to automate any/all analysis and identify processes for efficiencies
Analyze marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes to increase profitability
Develop effective reporting systems and performance dashboards that meet business needs
Provide additional support to team members as needed. May include some administrative support within Salesforce and Eloqua
College degree required; preferably in Marketing, Business, Economics or Statistics
Strong knowledge of Salesforce.com and Marketing Automation (Eloqua and/or Hubspot)
Superior knowledge of SQL, SOQL and Excel
Strong statistical and analytical skills
Ability to work in a fast paced environment and manage priorities on multiple projects with tight deadlines while still achieving exceptional results
Ability to communicate with a non-technical audience, understand business needs, and translate them into analytical requirements
Experience with any/all of following preferred: MS Access, DOMO and/or Google Analytics
Demonstrated ability to lead small teams and conduct meetings
Highly organized, self-motivated and can make recommendations and good decisions
An innovative thinker with attention to detail – not afraid to experiment

Digital Marketing Data Analyst Resume Examples & Samples

Work with clients to develop and execute on their digital marketing analytics strategy
Materialize the client’s analytic plan into measurable results
Develop and test segmentation & targeting strategies
Communicate effective data stories to influence decisions
Solid understanding of the digital marketing process
Knowledge of the following is required

Marketing Data Analyst Resume Examples & Samples

Project manage and support development of marketing mix models leveraging 3rd party analytics agency
Collect, organize process and validate data from a variety of internal and external sources. Partner with marketing to ensure historic marketing data is accurate and reasonable and highly available in the internal marketing data mart
Systematically interpret and validate model results with both statistical and face validity checks. Ensure that all analytics efforts consistently meet key business problems and present insights that lead to optimization opportunities
Run optimization and simulation scenarios to help provide marketing investment and allocation recommendations for monthly, quarterly and yearly reviews
Assist other team members, at corporate and regional level, with a variety of tasks related to the analysis of sales and marketing effectiveness, and calculation of return on marketing investment
Deliver regular campaign analysis, across bought, owned and earned media, focusing on acquisition, conversion, ROI and consumer changes of the brand perception
Develop cross-channel media insights including direct and indirect (lagged) impact on business KPIs and media mix recommendations
Create regular, standardised, marketing performance reports, aligning marketing outputs with key business KPIs
Work closely with the project team to implement best practices of problem solving. Contribute new ideas to improve project deliverables and execution
Provide analytic support for strategic business initiatives and marketing business cases
Prepare and deliver presentations of marketing performance insights ensuring all recommendations are actionable and business focused
Marketing analytics background with experience in working as part of a marketing department or for a marketing services provider is essential
Strong analytical and problem solving skills, particularly with application of statistical and quantitative tools - advanced degree in a quantitative field (e.g. Mathematics, Statistics, Physics, Engineering) is strongly preferred
Experience of providing actionable insights across a variety of business situations, and be comfortable in dealing with and presenting outputs to stakeholders
Proven experience in working with large data sets, processing and modelling as well with statistical analysis software such as SAS or R
Ability to establish and maintain effective working relationships with internal stakeholders, as well as interface and manage external partners and vendors
Ability to drive several projects simultaneously
Strong attention to detail and quality of execution
Strong financial acumen, experience of managing budgets
Working with structured & unstructured data sources

Marketing Data Analyst Resume Examples & Samples

Contribute to strategy and planning to establish and coordinate plans and initiatives aligned with corporate and marketing strategy
Support performance management and the successful execution of our strategy and plans
Provide marketing services to drive the strategic enablement of Marketing
Help manage projects and drive needed follow-up including escalations
Minimum 4-7 years of related experience not necessarily in the IT field
Passionate about optimization, result driven marketing
Finance or controlling background with excellent communication skills
International background
English required
Fluently in English (verbal & written)

Campaign Marketing Data Analyst Associate Resume Examples & Samples

Transform marketing campaign strategies into technical requirements
Review of any external files/campaign files before delivery with utmost attention to detail
Partner with upstream data management teams to insure data quality and pertinence
Four (4) year degree in related field OR equivalent experience
Limited use and/or application of basic principles, theories, and concepts
Knowledge of healthcare industry preferred
Familiarity with Kaiser Permanente healthcare system preferred
Knowledge of campaign management experience working with non-technical marketing professionals
Strong SQL background, with solid understanding of data structures and analyzing data
Experience with large or complex data sets

Marketing Data Analyst Resume Examples & Samples

Develop methodology to measure impact of marketing channels, messages, audiences and regions
Build on company and industry practice for measuring key metrics (i.e. acquisition and retention of (potential) authors, engagement, attribution)
Assess tactics and channels by variables such as regions, researcher career status, user behavior to increase submissions
Measure results and share with stakeholders specific recommendations to improve effectiveness
Strategic sparring partner to the STMJ Marketing MT (VP Marketing and Heads of Marketing) to optimize the contribution of marketing activities towards business objectives
Solid knowledge of Excel is required
Knowledge of software tools such as R , Python, Knime is plus
Statistical knowledge is required, background in machine learning is a plus
Experience in dash boarding tools such as Tableau is a plus
Experience with databases and SQL is a plus
Experience with Adobe Analytics is a plus
Minimum 1-2 years experience of proven experience in an analytical role
Selfstarter, ability to learn on the job and find solutions for daily issues
Strong Market understanding (Academia, Research Process) is a plus
Several local and global networking communities to share best practices and knowledge

Marketing Data Analyst Resume Examples & Samples

Leverage the database to design and develop data mining and analytics at the customer level to gain a better understanding of the customer base, their shopping behaviors, and the health of the customer base
Design and develop dashboard reporting that provides insights and visualization into customer and communication performance relative to KPIs, projections, and historical performance
Deliver data-driven customer insights related to increasing sales, margin, profit, and customer loyalty, including impacts of current marketing contact strategies
Build statistical models to improve customer portfolio and campaign performance through better targeting and understanding
Interpret analytics and identify implications, including sales, margin, expense, and customer KPIs
Present findings and actionable insights to marketing leadership and business partners to optimize our Marketing investment
Gain a thorough knowledge of how and where all data is captured, how it is related, and ensure data quality and consistent data usage/calculations
Manage the company’s CRM database, including intra-team and cross-functional support of data definitions and usage of the database
Design and develop complex data and analysis requirements as well as testing approach for internal and external projects
Partner with cross-functional teams to resolve data discrepancies and system issues as well as implement new systems, tools, processes, and data to support more complex analysis and reporting
Prioritize, scope, and develop queries, data extracts, analysis and reporting surrounding marketing initiatives/projects, programs, and metrics that support our strategic objectives
Partner with the Precision Marketing and Marketing Planning & Analysis teams to develop and continuously optimize multi-channel customer strategies that provide relevant, timely, response-driving messaging to customers
Identify, recommend, and implement updates to business and technical processes to generate automation and efficiency improvements, segmentation enhancements, and triggered/multi-step campaign opportunities
Strong experience in database applications, tools and usage, and best practices around data analytics
High degree of analytical curiosity that leads to comprehensive data acquisition and analysis
Exceptional eye for audit beyond just checking code, including understanding the business, data, and volumes/metrics to identify anomalies or errors
3+ years of experience in data manipulation, statistical analysis and predictive modeling
3+ years experience independently accessing and leveraging large scale data warehouses to analyze data
Advanced proficiency with statistical and query tools required (SQL, SAS)
Retail experience a plus
Strong capability to build models and utilize statistical methods including data imputation, logistic regression, market basket analysis, clustering analysis and other modeling techniques
Proven command of SAS, SQL, and MS Excel/PowerPoint. Experience with SAP BO and/or other BI tools a plus. Ability to learn quickly and apply new tools & techniques when needed
Adept at performing data transformation to support model development and validation
Capable of working in a dynamic environment, handling multiple projects, meeting deadlines, able to prioritize appropriately and respond to issues quickly and creatively
Proven ability to build predictive models
Experience using a variety of statistical techniques to provide valuable insights and drive ROI and business efficiency
Dynamic, fast-paced office environment

Marketing Data Analyst Resume Examples & Samples

Strong communication skills and ability to work in a fast paced environment
Proven working experience as a data analyst
Strong knowledge of and experience with reporting packages (Business Objects etc.), databases (SQL etc.), programming (XML, JavaScript, or ETL frameworks)
Knowledge of statistics and experience using statistical packages for analyzing large datasets (Excel, SPSS, SAS etc.)

Marketing Data Analyst Associate Resume Examples & Samples

Assists in issue identification & design of analytic approaches
Employs specified analytical methods & tools to access data to provide reportable information from KP information systems
Provides support & point of contact for department clients requesting routine information, data summaries & or reports
Applies specified analytical methods including assessing the significance of observed changes, identifying associations among measured quantities, forecasting trends, etc
Contributes to written reports & presentation materials describing project or task objectives, methods, data, & results
Implements specified QA procedures to ensure accuracy of project data, results & written reports & presentation materials
Will substantively increase the productivity & effectiveness of other members of the team by "off loading" routine data access & summarization tasks
Typical errors would normally result in only minor delays, inefficiencies and/or expenses
Generally involves following established procedures, instructions, and/or manuals
Requires occasional judgment to select from apparent alternatives
Requires minimal decision-making
Develops solutions to routine problems, following established policies & procedures
Most problems are clearly defined & solutions are readily available
Demonstrates solid analytic problem-solving skills
Identifies, analyzes & solves technical problems related to the collection, integration, & validation of data for routine requests for information & from internal KP systems
Provides routine fact based information
Open to suggestions & input from team members
Actively participates & provides meaningful contributions
Actively takes responsibility for involvement when opportunities arise for participation
Participate in project meetings & report on the status of analytical tasks & project work
Follows specific, outlined, & detailed procedures
Work is closely supervised
Exercises limited discretion w/in defined boundaries
Takes responsibility for aspects of projects as assigned
Has some discretion to apply analytical tools in the most effective manner in order to implement specified analytical methods & achieve task & project objectives
Has discretion on defining of request process & routing of routine reporting requests
Has no formal leadership/ supervisory responsibilities
Minimum: Bachelor's & zero (0) - two (2) years of work experience
Preferred: Bachelor's & one (1) or more years of work experience
Some knowledge of policies, practices and systems
Limited knowledge of industry practices and standards

Marketing Data Analyst Resume Examples & Samples

Supports the marketing function by performing data manipulation and data mining on large sets of data
Development of data and information structure
Creates and modifies computer programs to pull information from company databases
Prepares analyses marketing driver effectiveness and efficiency and analysis of cross-sell and retention; suggests enhancements to standard approaches
Identifies market segments and develops specialized reporting approaches
Prepares exhibits and responds to requests for additional data
Provides detailed requirements for systems implementation projects
Measures and monitors marketing performance data
Supports data sciences team through access and manipulation/formatting of data as required Performs other duties as assigned

Marketing Data Analyst Resume Examples & Samples

General Marketing administration of Salesforce.com including reporting and analysis
Further develop metrics, KPIs, analytics and dashboards to provide marketing measurement and drive marketing performance through deep business insight
Troubleshoot Salesforce issues and review and analyze previously created reports & dashboards for suitability
Build custom reports and dashboards to share data across departments and teams
Perform data inspection, cleanup and governance to ensure data integrity
Proactively identify automation opportunities and recommend process improvements to improve system efficiencies
Compile, manage and maintain detailed Salesforce data becoming the subject-matter expert relative to what we collect, process and establish as metrics in regards to the company’s marketing efforts
Follow company data standards and ensure adherence in the course of processing/updating data and incorporate company data governance policies, practices and standardization
Understand user requirements and make configuration related change requests within Salesforce, including: adding new fields; editing page layouts; creating list views, reports and dashboards, workflow and validation rules
Troubleshoot Salesforce issues and review and analyze previously created custom fields, objects and triggers for suitability

Marketing Data Analyst Resume Examples & Samples

Support performance management and the successful execution of our strategy and through a perfect mastery of data, spreadsheets, pivot table, graph and so on
Be the spoken person of the marketing team in the Business Management Office community in both directions so that the Marketing Team can be always on track and so that the Marketing Team can benefit from Market Unit needs/experience
Provide marketing services to drive the strategic enablement of Marketing in a way that new and old marketing initiatives can benefit from deep analysis of efficiency/efficacy
Help manage projects

Marketing Data Analyst Resume Examples & Samples

The design of reports needed to support Industrial market and 3-screw product line growth strategies
The selection of accurate, appropriate sources of data needed to generate the reports
Gathering, tracking and updating data
Generating reports based on the data
The identification and preliminary interpretation of trends based on data models
Any other data, documentation or report management activities
The ideal candidate will

Senior Marketing Data Analyst Resume Examples & Samples

Implement and fulfill distributor related marketing programs with pay-outs in excess of $100m. Implement and fulfill $300m Inventory
Develop training materials (including uPerform software) and conduct training sessions as needed of other members of the Order to Cash
Bachelor’s degree in Information Systems, Finance, Marketing, Supply Chain, or other business discipline or equivalent experience in related fields with 6 plus years of experience working in a supply chain, finance, or marketing area
Must be able to work independently with minimal supervision, keeping goals in mind
Excellent computer proficiency including Microsoft Word, Excel, SAP BW, and Sharepoint
Excellent problem solving skills with the ability to transform data into useful information
Ability to multi-task in a fast paced environment, manage time in order to meet deadlines, and pays attention to detail and follows through
Willingness to work in a team environment and receptive to change as business needs change
Familiarity with Audit and Internal Control principals
Ability to understand and adhere to marketing programs and payments
Ability to create and maintain excellent relationships with both internal and external customers
Rapid ability to learn complex data processes
Working knowledge of crop protection, market distribution channels, and business cycles
General understanding of agricultural crop markets
Knowledge of key functional interfaces within Crop Science division to assure rapid fulfillment of customer needs
Proficiency in Access database management

Digital Marketing Data Analyst Resume Examples & Samples

1-4 years of relevant experience in marketing measurement, analytics and data analysis
BA/BS/Masters in Business, Economics, Statistics, Analytics, Mathematics, Engineering or other quantitative focus
Advanced proficiency in data management, including Excel (VBA, Pivot), database querying (SQL) and enterprise data warehouse solutions (BigQuery)
Strong communication skills and ability to structure data, turn data into insights and insights into actions that assist senior management and marketing managers with decision making
Ability to combine multiple data sources into a single reporting system
Fundamental understanding of marketing platforms (e.g. Google Adwords, Doubleclick, Facebook Ads), internet advertising technologies and marketing channel attribution
Advanced proficiency in Web Analytics platforms (e.g. Google Analytics, Omniture)
Prior experience in app attribution & in-app analytics tools preferred
Proficiency in Tag Management software (e.g. Tealium, Google Tag Manager) and JavaScript (especially as it relates to 3rd party tagging) preferred
Significant experience with a programming language (e.g. Python, R) preferred
A/B and multivariate testing experience preferred but not required
Strong execution and organization. This team will be working with marketers, engineers and product leads in rapid development cycles, and you should be comfortable executing with little oversight in a fast changing business environment

Marketing Data Analyst Resume Examples & Samples

Merge Master and Suspect data (individually and mass)
Utilize multiple tools or systems during daily activities
Communicate within the data governance framework data matching and de-duplication issues (data champion)
Collaborates with project team members to improve match/merge processes
Utilize various data de-duplication tools and systems effectively
Effectively report on daily and weekly progress
Contribute to the overall reporting metrics for data management dashboards
Ability to deal with ambiguity in data and make self-directed decisions
Ability to self-motivate and prioritize your own work
Ability to clearly communicate data quality issues and needs
Excellent English and communication skills via email
Proven analytical skills, technical aptitude, excellent written and verbal communication skills
DBA and/or Business Analysts background required
Informatica MDM and SalesForce experience a plus
Must have a clear understanding of database structures, design and integration
2+ years of related database or marketing/business analyst experience
Global and Regional Sensitivity
Global data experience

Marketing Data Analyst Resume Examples & Samples

Execute customer segmentations in support of our direct marketing programs
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand
Measure the effectiveness of marketing, advertising, and communications programs and strategies
Provide intuitive and insightful information to management to understand current performance and use to assist management in crafting future strategy and plans
Prepare reports and analysis to measure performance of all strategic initiatives and new programs to measure and track their performance
Highly motivated individual with strong quantitative skills
Experience with and understanding of relational databases and SQL language
Demonstrated skills in creating reports, executive dashboards and scorecards
2 to 4 years’ experience in BI and reporting tools preferred. Knowledge of Tableau is a plus
Familiarity with SQL Server
Bachelor’s degree in related field is preferred

Marketing Data Analyst Resume Examples & Samples

Excellent Excel data manipulation and reporting skills
Comfortable working with large data sets
Reporting and analysis experience
Dashboard creation and maintenance
Enquiring, investigative mindset
Consultative, collaborative approach

Senior Associate, Marketing Data Analyst Resume Examples & Samples

Evaluate alumni data records to provide a foundation for alumni programming and outreach
Research and validate records for accuracy and report on findings
Run queries related to alumni data and records
Segment records and interpret results to identify trends and drive market development
Evaluate and track alumni events
Participate in marketing efforts to strengthen alumni relationships
Minimum three years of marketing or analytics experience; preferably within a professional services firm or similar environment
Experience with database management and online content management tools
Strong analytical skills with the ability to collect, organize, and analyse data with attention to detail and accuracy
Experience with SAP CRM and HANA a plus
Proficient in Microsoft Office Suite applications including Word, Excel, PowerPoint, and Outlook

Secondary Marketing Data Analyst, VP Resume Examples & Samples

60% Analytics / Risk Reporting
Manage all aspects Business & Analytical Reporting for Capital Markets including Pricing, Pipeline, Portfolio and Trading Components
Propose and develop additional reporting to better understand operational, financial and transaction data and risks
Proactively review results and provide recommendations to drive results / solutions with little guidance
Constantly review and enhance reporting / analysis to improve clarity and presentation
Create and upload data tapes as required to facilitate loan transactions with appropriate transformations
Develop new and/or adhoc reporting to respond research inquiries and on-going monitoring
20% Pricing Analytics & Processes
Monitor and manage pricing to downstream systems including to Marketing
Support QRM Pricing Module and Development
10% QRM, LOS & Technology
Manage Capital Markets relationship with Technology Partners into LOS and QRM
Support ITG Change process
Develop work orders and project plans
5% Product Support
Support Product Development process through analysis and implementation stages
5% Other
Preferred Master's level in Mathematics, Statistics, Econometrics, Finance or equivalent
7 years of Mortgage Analytical Experience with Secondary Marketing background
Requires a demonstrated expertise in the Bank's operating and transaction processing systems
Advanced experience with SAS, Excel, Word, and PowerPoint, and proficiency with SQL and Bloomberg
Experience with database manipulation, including data identification, preparation, collection, and extraction and ability to write complicated SQL queries
Requires highly developed verbal and written communications skills and the ability to explain processes and results to managers and solution end-users at all levels within the Bank
Ability to interact with all levels in the organization to influence and present clear and compelling recommendations based on analytical results
Excellent written and verbal communication skills are required, along with strong relationship and partnering skills

Marketing Data Analyst Resume Examples & Samples

Perform analysis on quantitative data, support and organize qualitative research primarily in the field of social media
Bachelor´s degree, preferably with reference to marketing
1-2 years of relevant experience in the field of digital analytics, social media analysis and/ or social media success measurement
Good knowledge of current social media KPIs and listening tools
Must be proficient in Excel and other Microsoft Office applications
Strong analytical ability, critical thinking and proactive problem solving skills
Ability to work in a fast-paced environment – both independently and as part of a team, multi- task and prioritize accordingly

Marketing Data Analyst Resume Examples & Samples

Maintain all changes and formats of price pages for Mueller Co., U.S. Pipe Valve and Hydrant (USPVH), Henry Pratt Company, and Hydro Guard branded product
Maintain and distribute matrix pricing to inside sales, marketing, District Managers, and all involved sales leadership
Business related Bachelor’s Degree, such as Marketing, Data Analytics, Accounting, Finance, or Economics
3 or more (3+) years of experience in an analytical role or in product management
Advanced Excel skills and experience (required testing to demonstrate proficiency)
Intermediate computer experience with particular proficiency in Microsoft Word, Outlook, and PowerPoint programs
Aptitude and comfort with business information systems such as ERP, CRM, Financial Reporting and Business Intelligence Systems, such as SQL Server Analysis Services, Hyperion, and JD Edwards
Ability to work in a fast pace environment where a premium is placed on speed and accuracy
Ability to work independently of supervision and quickly adapt to changing priorities
Strong time management and project management skills
Ability to routinely travel 5-10% of work
High level of outgoing interpersonal skills and ability to communicate effectively
Prior experience specifically in marketing data analysis
Business related Post-Graduate Degree
Work experience in manufacturing and/or in a technology based growth industry
Experience with revenue forecasting, through seasonal modeling, linear regression, macro drivers, and/or sales funnels
Fundamental understanding of database design
Experience with MS Access
Some Experience with Customer Relationship Management (CRM) software and other technology-based productivity tools (i-Squared, Salesforce.com, NetSuite, OnContact, Maximizer CRM, TeamWox, etc.)

Senior Marketing Data Analyst Resume Examples & Samples

Own the design, maintenance and delivery of marketing’s analytics reporting suites related to leads and conversions, campaign performance and marketing driven Ecommerce activity
Partner with corporate marketing leadership and business stakeholders to define a long-term reporting roadmap, identify key drivers influencing marketing metrics, and enable divisional reporting capabilities
Support/Lead the corporate marketing monthly and quarterly business review processes and other critical processes, such as AOP and STRAP
Deliver a self-serve reporting environment that leverages dynamic reporting suites, tableau visual packages and Cognos pre-defined reports
3-5 years working with digital/marketing and sales analytics
Experience with business intelligence tools and CRM systems, Cognos reporting tools, and Tableau desired
Interpersonal skills: exceptional verbal/written communication, listening and presentation skills with attention to detail
Minimal travel required
Minimum 1 year experience building reports/dashboards using any of Tableau / Cognos
Experience working with marketing data analytics and sales analytics

Senior Marketing Data Analyst Resume Examples & Samples

Lead both ad-hoc analysis and complex analytics projects
Collaborate with other analysts, marketing managers, and engineers on both strategic initiatives and ongoing data infrastructure enhancement projects
Own end-to-end campaign analysis, analyze and mine both structured CRM data and unstructured web data to uncover insights, and discover optimization opportunities
Conduct deep dive analysis on prospect journey, lead flow, and ads marketplace dynamics
Design and execute experiments to identify, evaluate, and prioritize campaign / creative optimization
Minimum 2 years of experience in data analysis or related field, with experience in data science or marketing analytics preferred
Excellent problem solving and critical thinking skills; ability to draw conclusions from data and recommend actions
Demonstrated leadership and self-direction, capacity for learning new skills, and willingness to share knowledge and teach others

Marketing Data Analyst Resume Examples & Samples

Good at working cross-functionally, work well with other data scientists, etc
Developed s curves, ideally for marketing ROI
Solid knowledge of / experience with statistics
Understanding of various marketing channels preferred
Experience with Regression Analysis
Experienced in SQL
Experience programming in R preferred
Highly motivated and able to work independently
Output oriented work attitude
Education: -BA/BS required, with Statistics / Econometrics degree preferred

Marketing / Data Analyst Resume Examples & Samples

Conduct ad-hoc analysis of business issues through SQL database querying to capture data, followed by relevant excel analysis and interpretation of results
Create new business reports and dashboards to generate insights and inform business decisions
Support marketing campaign targeting and performance measurement
Partner with the business owners in creating business models that support major investments, partnerships, initiatives and projects
Maintain a deep understanding of business drivers and an innate grasp of business metric definitions
Leverage reporting knowledge to extract targeted datasets from the database, distill insights into the business, and communicate them clearly to management
Bachelors Degree in MIS, maths, statistics, hard science, finance, business or similar
Passion for analysis and customer insight
Extensive Knowledge of database software, Excel, and demonstrated advanced knowledge of SQL
Experience with business intelligence tools and statistical analysis
Experienced at analytical data manipulation on large databases
Strong research, analytical/decision making and problem solving skills
Strong verbal and written communication skills; ability to effectively communicate complex technical concepts and ideas in a non-technical, simple manner across all levels of the organization
Resourceful self-starter with an independent attitude, focus on excellence, and attention to detail
Ability to operate in a high-energy, high-intensity and rapidly evolving environment
Solid organizational and project management skills are also required along with the ability to work with cross functional teams under tight deadlines
Advanced degree in MIS, maths, statistics, hard science, finance, economics, or related discipline
Experience in eCommerce, software development, subscription businesses or online media a plus
Experience with primary research methods including surveys and qualitative studies

Marketing Data Analyst Resume Examples & Samples

Marketing Strategy & Optimization - Partner with the channel marketing team to drive strategy and planning by enabling campaign execution to improve performance
BA/BS in Math, Statistics, Economics, Computer Science, Physics, Engineering, or other quantitative field. (MS or PhD)
5+ years of experience in digital/performance marketing
5+ years in demand generation and lifecycle marketing analytics
5+ years of experience in business strategy, marketing, finance, engineering, or analytics
Experience in constructing A/B and MVT tests
Experience with email and digital advertising tracking, measurement, and metrics
Experience with statistical analysis. Stat packages such as R, MATLAB, SPSS, SAS, Stata, etc
Development experience in at least one scripting language (Python, JavaScript, etc.)

Principal Marketing Data Analyst Resume Examples & Samples

Proficient in analytical methods & tools (preferably R)
Experienced in data visualization (e.g. Tableau)
Strong data mining and data cleansing skills (SQL, Hive/Impala, Python/ other scripting languages)
Excellent presentation skills to simplify complex product, technical and analytical insights to a business audience and vice versa
Take ownership, with demonstrated drive for excellence and perseverance
Comfortable diving into complex systems/issues and business problems, and able to quickly grasp/define ambiguous situations
Effective in cross-functional collaborations and external discussions with Sales, Airlines, Agencies, and etc. with willingness to market the product/capabilities
Travel technology experience
Familiarity with Sabre shopping system & products
Object-oriented programming, background in statistics
Familiarity with Unix/ Linux command line
Ability to show examples of previous analytical / data visualization projects will be an asset

Senior Marketing Data Analyst Resume Examples & Samples

Measure brand performance, and provide data analysis on insights and recommendations on driving effective campaign outcomes against goals, objectives, and spend
Develop and maintain dashboards based on KPI’s of the business
Develop ad hoc reports based on business questions
Engage in "root cause" analysis to assess changes in metrics an underlying causes and provide recommendations for improvement
Assess the impact of various initiatives and measure results. Provide recommendations for improvement as necessary
Assist and build requirements, definition, project scoping, timeline management, and results documentation to ensure great data practices
Create, manage and distribute data and insights via regular and ad-hoc reporting utilizing analytics tools and reporting/analysis platforms (Tableau, SQL, Excel, …)
5+ years related experience including hands-on expertise in performing and delivering quantitative analyses
3-5 years online marketing experience
Demonstrated success presenting complex research data (both qualitative and quantitative) in a clear and compelling manner that inspires action
In depth knowledge of SQL, Tableau and Excel - experience in programming and in SAS, SPSS or comparable statistical modeling tool is a plus
Experience developing dashboards based on business KPI’s
Ability to derive insights from data
Handle fast-paced and challenging job demands
Experience in top-tier consulting, venture capital, investment bank or media agency is a plus

Senior Marketing Data Analyst Resume Examples & Samples

Or-
LI-JW1
J2WHJ

Global Digital Marketing Data Analyst Resume Examples & Samples

Sit at the heart of our Digital Centre of Excellence, it’s your responsibility to deliver consumer insights to our brand teams, agencies and commercial teams that will help transform our business performance
Inspire, challenge and enable our marketers to deliver industry-leading digital marketing by making full use of our global training, data platforms, reporting & social intelligence tools
Work in collaboration with the brand teams at every stage of their digital activity, influencing their game plans to embed critical digital metrics to help shape success
Lead the gathering of digital consumer insights from Asia Pacific, feeding them back to the markets, our Digital Center of Excellence and sharing learnings globally
Be accountable for ensuring every digital campaign and digital commerce channel set up by brands have digital metrics defined and tracked successfully
Help brands embed our global data taxonomy and drive its adoption by our agencies
Deliver clear actionable insights
Experience in managing web analytics performance, digital media performance and/or CRM
Strong digital marketing data experience (5+ years) to drive performance marketing
Highly experienced in reporting and analysis of digital marketing data across the key paid (e.g. paid search, digital display), owned (e.g. website, Facebook) and earned (e.g. SEO, buzz) channels
Strong data management skills as a Microsoft Excel super-user. Proficiency in MS Access and SQL is a plus

Marketing Data Analyst Resume Examples & Samples

Data Mining / Analytics
Experience mining data from various digital platforms, especially Adobe Analytics in Adobe Marketing Cloud and Eloqua insight
Expertise in the marketing analytics platform Adobe Analytics (Omniture)
Takes an analytical approach to problem solving
Ability to set goals and meet deadlines in a fast-paced working environment
Experience with data extraction and management
Advanced Excel and data manipulation and visualization skills
5-7 years required data analytics experience
5-7 years required marketing, e-commerce, digital experience
7-10 years required work experience
Bachelor’s degree in data, data analytics, marketing analytics, business
Experience in Eloqua Insight, a plus
Experience using an agile approach
Knowledge of marketing automation principles and practices is an advantage

Marketing Data Analyst Intern Resume Examples & Samples

Support projects and ad-hoc analysis using market, business and competitive data to identify trends and underlying causality
Profile & segment Accounts in support of base management and pricing optimization
Help develop Sales Prospect criteria and target lists
Clean up customer base databases and analyze profitability trend analyses
Support requests for pricing system updates, pricing analysis and tracking

Marketing Data Analyst Resume Examples & Samples

Comparisons to past performance
Measurement against KPIs – delegate revenue target, overall audience, corporate & issuer attendance, seniority of audience, geographic profile, retention & acquisition
Performance and conversion rate of each marketing channel – email, direct mail, telesales, website, PPC / digital advertising, social media
Draw insights from this analysis to help improve the marketing strategy and ROI (both prior to and during the marketing campaign)
Develop and monitor reporting tools to measure the performance of the company website and make strategic recommendations for improvement
Analyse customer buying trends to identify gaps and potential sources of new revenue
Segment and profile customer groups to facilitate targeted marketing communications
Produce analysis and strategy recommendations for bespoke events and research projects
Ensure the company adheres to The Economist Group data privacy policy
Previous marketing experience with proven ability to use research and analytics to improve ROI
Exceptional analytical and critical thinking skills
Strong working knowledge of SEO, google analytics, email marketing, social media monitoring tools and business research tools (ideally, Qlikview)
Ability to process, interpret and manipulate complex information
Strong communication and presentation skills (able to influence senior stakeholders decision making)
An ability to prioritise own workload, meet deadlines and work effectively on multiple tasks
You are a team player with the ability to build relationships at all levels
A personal pride in producing output of high quality

Marketing Data Analyst Resume Examples & Samples

Monitor, expand, and troubleshoot daily ETL processes
Execute different data analytics (joins, audits, correlation, etc.) to ensure the completeness, quality, and consistency of data used for analytics across systems
Participate in efforts to ensure that data quality targets are met by identifying root causes of errors and potential solutions
Help develop and execute different analytic and data mining techniques (pattern development, cohort/persona development, trending, predictive, etc.) to create insights and value from the data
Use different analytic techniques and tools including R, Tableau, Lavastorm, and SQL queries
Develop visual outputs via R, Tableau, and Excel
Participate in analytic planning discussions to consider different analytic methods to continue to derive value from data
Project manage analytic efforts to ensure predictable, well-paced, and timely completion of persistent analytics and ad hoc projects
Bachelor's degree in a quantitative field such as analytical marketing, business, computer science, economics, finance, information systems, mathematics, or statistics
One to three years of relevant work is preferred
Experience working with relational databases such as Oracle, MySQL, or SQL Server
Working knowledge of ETL concepts and data management practices is a must
Experience working with APIs is a plus
Knowledge of data mining techniques and statistical modeling preferred
Experience with reporting and data analysis, including data aggregation and normalization
Ability to think outside the box and understand the big-picture thought process
Good time management, multitasking, and written and verbal communications skills are required

Marketing Data Analyst Resume Examples & Samples

Partner with corporate Communications, Advertising, Analytics and Research teams, as well as Conference and Branding partners to measure campaign efforts, refine dashboards and optimize reporting
Collate/draw conclusions from data and make recommendations on messaging, media, conferences/sponsorships, digital/social strategy and tactical improvements to drive effectiveness and improve ROI
Develop metrics for marketing spend not yet rigorously measured (e.g. conferences, sponsorships
Collect and analyze qualitative and quantitative information to assess the competitive marketing landscape
Research and understand industry survey requirements and methodologies (e.g. Pensions & Investments, IPE, among others) and partner with Investment Operations team to optimize our reporting
Strong quantitative abilities and high proficiency with analytics reporting software (e.g. Tableau, Adobe and Google Analytics), as well as Excel and PowerPoint
Experience conducting market research and competitive benchmarking analysis
At least 2-3 years solid project management and time management skills
2-5 years of marketing analytics/data reporting experience (asset management a plus)

Dairy Marketing Data Analyst Resume Examples & Samples

Mine through different data sources to identify business trends and turn insights into actionable recommendations
Perform statistical analysis to support business needs. Gathers required data and performs data analysis to support business need. Anticipates clients' future and ongoing needs
Determine best method to gather, model, manipulate and present data. Gather business requirements and translates business questions into requirements
Partner with business users to validate business requirements/requests for analysis and present intermediate and final analytical results
Document analytical methodologies used in the execution of analytical request projects. Translate scientific methodology to business terms, providing guidance and assistance to others in translation
Conduct ongoing analysis of programs executed post promotion and advise business leaders on recommendations based on business and marketing analytics
Identify opportunities to deliver business growth through fact based recommendations
Partner with the IT organization in development of our Big Data environment
Bachelor’s degree in Statistics, Mathematics or related field
7-10 years’ experience in an analytical position that required gathering information from multiple sources to support the data based decision making process
Strong Analytical skills
Statistical programming knowledge
Data visualization
5+ years’ experience in an analytical position that required gathering information from multiple sources to support the data based decision making process
Advanced degree in Statistics, Mathematics or related field
Experience in a CPG or retail organization
Experience working with big data technologies and solutions
Retail category management
Strong project management skills and ability to prioritize and communicate across multiple levels of business

Marketing Data Analyst Resume Examples & Samples

Work directly with vendors and cross functional teams to create, manage and maintain the company's data quality
Develop, enforce and audit quality assurance procedures and processes to ensure data integrity, identify systems errors in a timely manner, and communicate to appropriate stakeholders
Surface, track, analyze and make proactive recommendations from business systems data to improve marketing and sales results
Present analytics-based recommendations to guide Marketing & Sales decisions
Understand of the data (data profiling), take steps to correct problems (data quality), automate the discrepancy resolution resulting from merging data from multiple sources (data integration), and add value to the data (data augmentation)
Research and Identify possible target contacts for name accounts from existing available databases
Generate ad-hoc Marketing lists to support Marketing campaigns, and maintain data quality KPI reports regularly
A challenging role in a fast paced company
Supportive, friendly, professional and dynamic working environment
Opportunity to develop skills and knowledge in B2B IT marketing
Opportunity for professional development & progression across the marketing organization
Opportunity to stretch and enrich marketing experience
Be an integral part of the Global marketing teams
2+ years of experience doing hands-on analytics work
1+ year with SalesForce.com, Marketo or similar Marketing Automation/CRM platform is a plus
Crucial: Proficiency in Excel & Office suite – pivot tables, macros, formulas, charts
Excellent organizational skills and methodical outlook for delivery of projects
Ability to thrive in a demanding environment, requiring high degree of deadline data-driven productivity, commitment, adaptability, communication, initiative and follow-through
Ability to prioritize workload and be flexible - able to adapt plans and react to change
Strong statistical skills
Attentive to detail and goal driven achiever with high productivity
Great communication skills. Must have the ability to explain technical issues in easy to understand terms
Proven ability to surface data to solve business problems and present clear and analytically-supported solutions to business leaders
Ability to understand the root of what is being asked for and provide solutions to the actual problem and not just the described symptoms
Language: Fluent English Required, further languages are a plus
Marketing and/or business environment experience with a consistent track record of delivering on results
Demonstrated record of analytical skills
Experience of working with colleagues from different backgrounds

Marketing Data Analyst Resume Examples & Samples

Contribute to the development, upkeep and continual improvement of a functioning web-based KPI dashboard
Oversee current marketing and communication-based campaigns and identify new marketing tactics, strategy and channels by developing, running and interpreting analytical reports
Perform analysis on all aspects of the campaign management cycle
Maintain and update marketing campaign calendars for the organization across all jurisdictions
Track campaign effectiveness and analyze data results while gleaning insights into campaign effectiveness, including, but not exclusive to, measuring ROI and LTV
With the marketing manager, track and report key campaign metrics like cost per lead, response rate, campaign expenses, enrollments, channel effectiveness, etc. and review results with product managers and other key stakeholders, as needed
Educate marketing managers and serve as the departmental SME on Google Analytics
Work closely with other analytics teams within RP&S, Corp Comm and CC&CS
Perform additional tactical duties as required including compilation of monthly KPI results and regular EDM submissions
Lead and oversee all marketing process improvement efforts including the creation and upkeep of any instructional guides necessary for marketing managers
Helps lead the development and upkeep of a marketing dashboard, working in tandem with data analytics and project management to track, maintain, and seek continuous improvement in the measurement of key performance metrics, cost per lead/acquisition, ROI, and overall channel effectiveness measures
Assists in developing an annual campaign calendar and providing strategic input to marketing campaign managers, including insights associated with multiple campaigns running concurrently or in tandem
Educates marketing managers on KPI dashboard enhancements, Google Analytics, and general process improvements
Serves as primary contact with Market Research/CSAT, Contact Channels and Customer Experience on measurement of campaign success re: digital/email/call center channels
Helps marketing managers analyze analytical reports and results of marketing campaigns; summarizes and presents findings to guide future campaigns (cost of acquisition, conversions, etc.)
Assist with marketing process improvement initiatives and educate others on changes as applicable
Coordinates with regulatory resources to ensure accuracy and appropriate use of EE/DSM savings claims; joint responsibility with marketing manager for assembling campaign results as required for regulatory filings and other business reporting needs
Coordinates with Market Research, Corporate Communications, Contact Channels (and others as designated)
To ensure adherence to defined customer contact frequency policies/standards
Bachelor's degree from a four-year college or university. Areas of specialization: Marketing, Advertising, Business Administration, Communications, Statistics, Finance and a minimum of 3 years of prior work experience in marketing, advertising, market research, data science/analytics and/or statistics OR a minimum of 7 years of prior work experience in marketing, advertising, market research, data science/analytics and/or statistics in lieu of a degree
Microsoft Office, SAS, SharePoint, Google Analytics, Salesforce, campaign management tools and other marketing visualization tools
Comprehensive business and marketing acumen
Understanding of utility regulatory environment
Strong project management and organizational skills. Ability to keep stakeholders informed and updated on campaign progress and goals
Capable of building, developing and maintaining positive working relationships with executives, key clients and subject matter experts while working in a team environment
Ability to perform independently and meet critical milestones with minimal supervision
Demonstrated expertise in working with timelines and budgets
Proficient in performing data analysis from multiple sources in multiple formats and effectively communicating findings related to marketing campaign response rates
Ability to extract, summarize and present findings on marketing campaigns, customer data and current market research
Expertise in Excel, and SharePoint
Expertise in SQL, SAS, Power BI, or other VA tools
Extensive experience with web site analytics and Google Analytics certification
Working knowledge of Salesforce.com or similar CRM system
Experience in campaign management and campaign management tools
Keen insight and experience in marketing optimization
Disciplined skills in marketing and campaign tracking, metrics and performance
Experience with attribution modeling
Understanding of product marketing including cross selling, upselling and bundling
Ability to work with large datasets in different formats
Ability to analyze data and turn it into actionable insights and strategies
Ability to manage multiple tasks and projects in a fast-paced environment
Demonstrated advanced communication (verbal, written, presentation and interpersonal) skills required; demonstrated ability and experience to influence and interact with all levels of an organization

Marketing Data Analyst, Advisory Resume Examples & Samples

Provide vision and leadership of DC’s user analytics strategies, tools, and investments
Create, implement, and drive a program to monitor and analyze user data
Provide insights to DC and Product leadership that improve decision making and performance
Discover emerging market trends and identify new growth opportunities
Create analysis to highlight growth barriers and/or opportunities
Use user behavior to create growth strategies
Build relationships and work as a liaison across Fiserv teams to establish growth strategies and opportunities
Perform root cause analysis and recommend resolution strategies to prevent future issues
Bachelor’s Degree in Computer Science, Information Technology, Business Administration and/or equivalent relevant work experience
Minimum 8 years’ experience in applicable field required
Experience with Adobe Analytics or similar Web Analytics tools
Experience in leading business process design and driving business process change
Strong analytical, organizational and problem-solving skills
Must be able to apply comprehensive knowledge to the completion of projects
Ability to lead others, build consensus, and work across different functional teams
Master’s Degree in Computer Science, Information Technology, Business Administration and/or equivalent relevant work experience
Prior experience working in a customer service oriented environment with deadlines
Experience working in the Information Technology and/or Financial industry
<15% frequency of travel

Marketing Data Analyst Resume Examples & Samples

Effectively translate business needs into reporting solutions
Proactively identify insights that summarize business data, identify key/emerging trends and present insights on different aspects of the business
Present findings to business leaders
Find opportunities to create and improve analytics models
Analyze internal and external data to build audiences for marketing campaigns based on business goals
Aggregate data from multiple sources to create an integrated view of campaign activity
Manage data infrastructure and identify future enhancements or capabilities
Support the creation and management of our analytics data platform
Work independently on small projects while supporting larger analytics projects
3 to 5 years of relevant experience
At least 3 years’ work experience in a technical role working with data
B2B marketing and investments industry experience are highly desirable
Excellent analytical and problem solving skills. Ability to present and interpret data in a meaningful way to internal and external clients
Proven experience working with data, producing reports, developing insight and creating models
Experience with contemporary BI tools (e.g. Qlik Sense, Tableau or PowerBI)
Strong SQL skills, awareness of data modeling concepts (e.g. star schemas, dimensional modeling) and data architecture
Working knowledge of statistical packages, preferably SAS
Experience with marketing platforms desired (e.g. Salesforce, Marketo, Eloqua, Omniture)
Ability to demonstrate professionalism and work with highly confidential information
Degree in Computer Science, Engineering or other highly numerate field

Marketing Data Analyst Resume Examples & Samples

The ability to work independently in fast paced environment with competing priorities
Experience working with relational data and direct marking experience
The ability to interpret end-user needs
Comprehensive knowledge of Microsoft Office Suite
BASE SAS or SQL MCTS Certificatified
Bachelor’s Degree in Computational and Data Science, Economics, or Math; or BS degree in other field in combination with additional experience; equivalent education, experience and certifications will be considered
2+ years of experience working with relational data
2+ years of direct marketing experience
2+ years of experience using SAS Guide 4.1, 4.3 and 5.1
3+ years of experience programming in SQL
BASE SAS or SQL MCTS Certifications preferred
Comprehensive knowledge of 2010 Microsoft Office Suite
Ability to work independently in fast paced environment with competing priorities, excellent oral and written communication skills and the ability to interpret end-user need
A competitive salary $56, 400 to $65,000/year depending on experience
Position available for annual bonus program
Comprehensive benefit package including, but not limited to, nearly 4 weeks of Paid Time Off during the first year, 401(k) plan with a company match, Health & Life Insurance, Tuition Reimbursement, and a complimentary AAA Premier Membership

Digital Marketing Data Analyst Storyteller Resume Examples & Samples

You are incredibly analytical, with a penchant for translating the insights into easily understandable formats
You have AMAZING organizational abilities
You can prioritize based on biggest wins for our artists and the team
You can manage multiple deadlines and urgent tasks
You are willing to learn a little bit of everything, and open to take on anything
You are excellent at listening, interpreting, and communicating with small and large groups
You are creative
You are a self-starter
You LOVE the internet, technology, social and music

Marketing Data Analyst, Associate Resume Examples & Samples

Provide strategic insight into marketing and product opportunities within the market and client base through data analysis and business insight
Measure and report on impact of product and marketing activities especially as it correlates to overall revenue generated
Conduct data analysis to answer specific business questions asked by clients, account management, and product management. Use data to establish facts and draw valid Conclusions
Synthesize analysis findings and communicate them to our financial institution partners in order to drive further understanding of the consumer lifecycle and influence joint activities between Fiserv and financial institutions
Prepare data and customer lists for use in marketing efforts and client reporting
Produce analysis that highlights current trends in the account base as well as identifying when trends are impacted by changes in subscriber behavior or other market forces
Assist and at times manage the collection of data from various sources such as the Enterprise Data Warehouse and Operational Data Stores for use in business focused analysis. Manipulate data to make it usable for analysis by summarizing data points, creating new metrics, and addressing data quality issues
Performs other duties as required
Ability to understand data requests that can be automated and work closely with marketing automation team to make this into repeatable automated jobs
Ability to understand data modeling, statistical sampling and application of data science to solve business problems
2-4 years of business focused analysis experience in a data analytics, information technology, finance or marketing role
Demonstrated ability to support business functions through reporting and data analysis
Expert level SQL skills
Solid understanding of database concepts
Mastery in Excel, MS Access, PowerPoint
General business acumen and communication skills
Database management capabilities including the ability to design and develop data extraction and transformation solutions
Experience working in a Citrix environment
Experience in a consultative role that required client facing interaction

Marketing Data Analyst Resume Examples & Samples

Position plans for the effective development and implementation of marketing initiatives
Analyze and counsel on complex problems, new projects, strategic analysis, and systems business requirements
Conduct data analysis and validate data for consistency and quality, highlighting anomalies and outliers as required, identify touch-points between related work-streams to ensure all impacts of initiatives are considered/assessed to benefit the business as a whole
Manage a cross-functional project team to support the management, coordination and prioritization of resources and work streams needed to develop and implement marketing initiatives
Coordinate with product management, offer management and business analytics teams to test and assess program and/or offer impacts
3+ years of experience in data analytics or related field
Must possess a solid understanding of basic statistics and consumer marketing
Experience in large media, technology, ecommerce, or other subscription based company is a plus

Marketing & Data Analyst Resume Examples & Samples

60% Create and execute segmentation requirements for solicitation and cultivation of donors
25% Create and execute static and dynamic reports utilizing Salesforce, Excel and other ancillary applications
10% Liaison with marketing areas for needs analysis and segmentation protocol
5% Other duties as assigned
Experience in marketing segmentation
Familiarity with logical relational database design and/or data warehouse structure
Experience working with at least one business intelligence/reporting tool
Ability to manage multiple tasks simultaneously and work with cross-functional

Marketing Data Analyst Resume Examples & Samples

Identify marketing data needs to develop high-value, actionable reporting aimed at answering key business questions
Collaborate with reporting specialists and analysts to guide the adoption of standard marketing performance measures
Present dashboards and ad hoc analyses to key stakeholders in order to guide the adoption and understanding of KPIs and business drivers
Enable self-service reporting through development and training of standard reports and dashboards
Advise on interpretation of marketing data, including campaign and web analytics, and provide insight and recommendations to global marketing teams
Consult with stakeholders to define standard reporting requirements and work with Marketing Operations and IT teams to implement changes and enhancements
Work with cross-functional teams and data owners to gather data as required to enable reporting and analysis needed by key stakeholders
Maintain the integrity of marketing data through delivery of validated, accurate reports
Streamline current reporting around marketing campaign and Business team’s performance
Design and manage reports, analyses, forecasts, and dashboards
Bachelor's degree in mathematics, statistics, marketing, business administration, or computer science
3+ years of relevant experience in data analysis, statistics, and data modeling
Experience with Adobe Analytics, Google Analytics, Eloqua, Salesforce.com, BusinessObjects, Tableau, QlikView, or similar systems and tools
Experience with business intelligence, database mining, and statistical analysis tools
Good spreadsheet skills with proven experience managing large datasets and performing analysis
Creative presentation skills for packaging analytics in a simple and useful way
Good communication skills to share and present analyses with global marketing teams and leadership

Marketing Data Analyst Resume Examples & Samples

Works directly with the braking product management, sales team, and our customers to provide complete product information and catalog data to support the sale of braking products
Collects the requirements of what data is needed from customers. Collaborates with the product management and sales teams to curate the required content. Stores the content in a central database(s) and delivers it to customers in a complete, timely, and regular basis
Manages third party suppliers of content and content management products to ensure quality delivery and storage of the required data and information
Uses data analytics to provide information to be used by the product management and sales team to make decisions regarding product strategy
Support the fulfillment of customer requirements for data and information needs required to be competitive in the marketplace
Bachelor’s Degree in business or related field with a strong focus on marketing content and data management
2-5 years of relevant working experience
Excellent communication skills – written and verbal
Proven ability to turn data into information
Experience with Microsoft Office with detailed experience in Excel and Access as used for data analysis and manipulation
Experience with SAP preferred
Understanding of web content details for merchandise
Experience working in a collaborative team environment
Working knowledge of the independent aftermarket data standards a plus: PIES, ACES, GDSN, EdgeNet preferred
Must be eligible to work in the US without VISA sponsorship. Not eligible for VA/VN assignment

Marketing Data Analyst Resume Examples & Samples

2+ years of experience in data analysis; health care experience preferred
Experience with analytical tools such as Excel, SPSS, Tableau, Qlik, or similar tools, required; experience with tools such as R or Python a plus
Ability to communicate effectively to all levels of team members including senior leadership
Understanding of hospital & health system operations and associated business challenges
Keeps current with innovation and changes in the health care industry. Actively seeks opportunities to advance professional knowledge through internal and external sources
Ability to work in a fast-paced environment with frequent changes in project priority

Senior Marketing Data Analyst Resume Examples & Samples

Contribute to integrated marketing strategy by analyzing and reporting on performance of online marketing channels including website, blog, email / lead nurturing, social media, organic search, and paid search
Develop strong hypotheses, independently solve problems, and uncover business insights and opportunities across marketing channels to drive growth
Analyze the performance and profitability of marketing efforts at the channel, tactic and segment level to optimize spend and performance
Extract and integrate data from various sources and provide insight to understand audiences and behaviors
Create and develop smart, compelling reports that track KPIs and provide actionable recommendations
Provide support in managing and interpreting data from a response attribution model
Support primary and secondary research on brand health and campaign effectiveness
Operate seamlessly between being a business-savvy internal consultant and a highly technical analyst, with the ability to clearly communicate insights to senior leadership
Complete other projects and duties as assigned
A Bachelor of Science degree in Statistics, Mathematics, Applied Analytics or a related field
A minimum of 5 years of experience working with databases, reporting on data and working in an analytical capacity
2 or more years of experience working with digital marketing data
Experience with reporting tools (Tableau, Cognos, etc.), web analytics tools (Google or Adobe analytics) and CRM solutions (SalesForce or Marketo)
Ability to work in a fast-paced work environment and with little guidance and supervision
Advanced Excel skills including proficiency pivot tables, reports, graphs, and more

Junior Marketing Data Analyst Resume Examples & Samples

2+ years of strong data analysis as well as with data tools & systems
Strong skillset in Excel to include pivot tables; pivot charting; use of slicers, advanced formulas and conditional formatting
Be familiar with statistical analysis, along with common computer programs
Familiarity with OLAP data cubes and SQL a plus
Excellent analytical and independent thinking skills; strong attention to detail
Familiarity with Google Analytics and other online reporting platforms
Exceptional communication skills, highly organized, excellent time management

Director, Marketing Data Analyst Resume Examples & Samples

Define needs and partner with GDO and GDT in delivery of all Data-Driven Communication-related data, for new and existing programs / initiatives
Work with internal marketing teams and partners to analyze, audit, and define appropriate collection, management, and use of marketing data
Primary liaison with Schwab’s Global Data Office and IT’s Global Data Technology teams for DDC providing priorities and data requirements
Partner with relevant stakeholders to design and implement a marketing data quality roadmap for DDC
Troubleshoot data quality issues – partner in identification of root cause / system & document / communicate the resolution
Create and implement standards and best practices for marketing data consumers in order to ensure appropriate data usage
Validate newly captured marketing data / information to ensure it followed the designed flow & format
Provide deployment and management by providing requirements for marketing data quality monitoring systems
Proactively engage with business partners to define their needs, prioritize efforts and introduce them to new opportunities
Prioritize work requirements across all areas of DDC
Drive projects/initiatives that improve the efficiency of all ABI analysts through improvements in data, technology and processes

Marketing Data Analyst Resume Examples & Samples

Ongoing analysis of YT data and Google Trends data to help support marketing initiatives
Code reviews and data submission reviews to ensure accuracy
Backend and automation for new insights and trends systems
BS in marketing, engineering, math, science, business, quantitative marketing or equivalent work experience
2+ years experience as an business analyst driving strategy or work as a data journalist / data scientist or 2+ years in marketing with experience analyzing marketing data
2+ years of experience writing SQL code and queries. Python and/or R experience preferred
Prior experience writing articles or business materials for a non-technical audience. (Were looking for a data storyteller, not just an analyst)

Marketing Data Analyst Resume Examples & Samples

Bachelor's Degree in Marketing and/or Business/Management
Exceptional project management skills
Solid problem solving and time management skills

Direct Marketing Data Analyst Resume Examples & Samples

Write SAS and SQL code to pull, transform, and analyze marketing and consumer data in SAS and Business Objects
Research and analyze consumer acquisition marketing campaigns from a data perspective. Interpret data, identify trends, and synthesize analytical insights into actionable strategy in support of the marketing team. Make recommendations to optimize marketing campaigns, drive revenue and decrease costs
Present research and analytical findings to the marketing team and leadership
Provide the marketing team with support designing and interpreting scientific marketing tests
Assist in building demographic overlays, consumer segments, and statistical models to refine marketing campaigns
Bachelor’s degree in a quantitative field such as statistics, mathematics, economics, computer science, engineering, or other degree with a quantitative focus. Alternatively, Bachelor’s degree in another field and directly relevant work experience in a quantitative discipline
0-3 years of work experience in the fields laid out above and including education
Comfortable working with data. This is a data intensive role, requiring about 75% of time spent working with data in SAS, Business Objects, and Excel
Familiarity with statistical methods, including: probability theory, A/B testing, multivariate testing, experiment planning and design, common tests for significance, and regression and statistical modeling
Familiarity with branches of mathematics, including: algebra, calculus, and geometry
Experience with computer languages, SQL code, or SAS code
Working knowledge of advanced functions, graphing, and macro programming in Excel
Detail oriented disposition
Strong critical and creative thinking skills
Capacity to consistently derive actionable analytical insights from data in support of marketing efforts and business needs
Interest in marketing, media and advertising
Strong written and verbal communication skills. Ability to communicate technical analytical results to non-technical audiences and leadership
Ability to work effectively with team members and in cross-functional teams with associates from other departments; support and help others succeed
Ability to meet tight deadlines on occasion
Constant desire to learn and develop skills in the fields of analytics and consumer marketing
Experience working with big data; transactional and longitudinal data; data mining
Experience working with Business Objects
Prior healthcare industry experience
Understanding of direct marketing campaigns and metrics

Download Marketing Data Analyst Resume Sample as Image file

Related Job Titles

Marketing Analyst Resume Sample

Digital Marketing Analyst Resume Sample

Analyst Marketing Analytics Resume Sample

Product Marketer Resume Sample

Industry Marketing Resume Sample

Marketing Graduate Resume Sample

Consumer Marketing Resume Sample

Event Marketing Resume Sample

Marketing & Advertising Resume Sample

Analyst Senior Marketing Resume Sample

Product Marketing / Analyst Resume Sample

Marketing / Campaign Analyst Resume Sample

Browse More

Marketing Data Analyst Resume Samples

The Guide To Resume Tailoring

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume & cover letter with wording that best fits for each job you apply

Resume Builder

Resume Builder

15 Marketing Data Analyst resume templates

Read our complete resume writing guides

How to Tailor Your Resume

How to Make a Resume

How to Mention Achievements

Work Experience in Resume

50+ Skills to Put on a Resume

How and Why Put Hobbies

Top 22 Fonts for Your Resume

50 Best Resume Tips

200+ Action Words to Use

Internship Resume

Killer Resume Summary

Write a Resume Objective

What to Put on a Resume

How Long Should a Resume Be

The Best Resume Format

How to List Education

CV vs. Resume: The Difference

Include Contact Information

Resume Format PDF vs Word

How to Write a Student Resume

Direct Marketing Data Analyst Resume Examples & Samples

Senior Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Senior Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

UK Junior Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst Manager Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Senior Marketing Data Analyst Resume Examples & Samples

Marketing / Data Analyst Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst, Senior Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Senior Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Campaign Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Digital Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Campaign Marketing Data Analyst Associate Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst Associate Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Senior Marketing Data Analyst Resume Examples & Samples

Digital Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Marketing Data Analyst Resume Examples & Samples

Senior Associate, Marketing Data Analyst Resume Examples & Samples

Secondary Marketing Data Analyst, VP Resume Examples & Samples

How to Make
a Resume

50 Best
Resume Tips

200+ Action
Words to Use

Internship
Resume