Marketing / Campaign Analyst Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the marketing / campaign analyst job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume & cover letter with wording that best fits for each job you apply

Resume Builder

Create a Resume in Minutes with Professional Resume Templates

CHOOSE THE BEST TEMPLATE - Choose from 15 Leading Templates. No need to think about design details.

USE PRE-WRITTEN BULLET POINTS - Select from thousands of pre-written bullet points.

SAVE YOUR DOCUMENTS IN PDF FILES - Instantly download in PDF format or share a custom link.

Create a Resume in Minutes

I Zemlak

Idella

Zemlak

7830 Schiller Knoll

Houston

+1 (555) 376 1209

7830 Schiller Knoll

Houston

Phone

p +1 (555) 376 1209

Experience Experience

Chicago, IL

Marketing Campaign Analyst

Chicago, IL

Strosin, Hane and Steuber

Chicago, IL

Marketing Campaign Analyst

Reviews work performed by others and provides recommendations for improvement
Execute client interactions that are aligned with best practices, and is responsible for working with marketing managers
Works directly with cross-functional teams and deparment leadership to create research presentations and summaries
Provide requested customer universe data to Direct Marketing Manager in summary form to inform strategy decisions
Meet with business unit representatives and provide insights/analytics in regards to campaign performance
Manage the deployment of CDE emails through Email Service Provider
Optimize process, campaigns, workflows to improve efficiency and increase output

San Francisco, CA

Digital Marketing Campaign Analyst

San Francisco, CA

Schuster-Greenfelder

San Francisco, CA

Digital Marketing Campaign Analyst

Knowledge of digital analytics methodologies such as Adobe Ad-hoc analysis (formerly Discover), competitive analysis, surveys and market research would be an asset
Manage the relationships with marketing campaign agency, which entails data validation of external marketing metrics and cross-referencing agency and on-site data
Conduct the post mortem campaign analysis, with a metrics-based focus on successes and opportunities for improvement in future campaigns
Offer optimization recommendations for all digital marketing tactics, ranging from pay-per-click (PPC) and real-time bidding (RTB) display marketing campaigns to email campaigns enhancements
Build and continuously improve campaign analytics reporting standardization, which includes the standardized management of campaign data provided by our external agency of record
Review and integrate of raw data from external marketing campaign sources to support current marketing campaigns - Fluid use of MS Excel with advanced V-lookups - Communicating between Marketing campaign teams and business stakeholders - Solid use of digital analytics and information from external sources for drawing on analysis. This individual will be responsible for measuring the effectiveness of digital marketing initiatives for all Canadian business
Identify campaign process and delivery improvements working with the CVM (Customer Value Management) Go to Market (GTM) Manager to implement

present

Philadelphia, PA

Senior Marketing Campaign Analyst

Philadelphia, PA

Marks Group

present

Philadelphia, PA

Senior Marketing Campaign Analyst

present

Working knowledge of Business Intelligence tools is a plus
Working knowledge of SQL
Support and coordinate Change Management initiatives
Support and coordinate Issue Management events from identification through resolution
Support production staff and client end users in the use of the overall client solution with a focus on marketing campaigns and reporting
Act as a BSA client contact
Support and coordinate System Integration Testing (SIT), User Acceptance Testing, and associated activities such as test plan, test cases and test execution as related to marketing campaigns and reporting, including campaign tests, waterfall review, T-tests and user acceptance testing

Education Education

Bachelor’s Degree in Statistics

Emory University

Bachelor’s Degree in Statistics

Skills Skills

Solid attention to detail
Excellent organizational, interpersonal, and communication (written and verbal) skills
Proficiency in Microsoft Excel
Strong analytical skills
SQL knowledge
Ability to deal with ambiguity and work cross-functionally with a wide range of employees with different skill sets
3+ years’ experience working in online or digital advertising
Display or Search advertising skills
Marketing and advertising experience
5-7 years of related experience

Create a Resume in Minutes

11 Marketing / Campaign Analyst resume templates

Read our complete resume writing guides

Marketing Campaign Analyst Resume Examples & Samples

Creation, distribution, and presentation of reports on the performance of BMO Harris’ marketing initiatives
Developing and presenting performance and effectiveness metrics on direct marketing campaigns, specifically in regard to response and revenue generation and ROI
Synthesizing complex datasets into polished, actionable treatments for decision makers
Ad-hoc analysis of business conditions and scenarios, including investigative research
Minimum 4 years’ SQL programming experience with enterprise relational databases, Preferably DB2
Advanced-Expert Level: Salesforce.com reporting environments and data structures
Advanced-Expert Level: Microsoft Office suite, including Excel, Access, and PowerPoint
Experience with Tableau, IBM EMM (Unica Campaign, UMO, Interact etc) and SAS a plus

Marketing Campaign Analyst Resume Examples & Samples

Support Director Database Management on database management initiatives as directed
Independently execute the entire campaign process, from instruction receipt to file production with emphasis on accurate identification of targets specific to marketing initiatives
Delivers all direct marketing lists (campaign specific, as well as ad-hoc requests) on a timely basis to ensure on-time execution of marketing programs
Continually review target models and segmentation schemes to ensure accurate identification of competitive activity
Provide support of turnkey marketing programs providing accurate lists specific to identified timeline (ie. Movers mailing lists, promotional roll-off programs)
Works directly with cross-functional teams and department leadership to create research presentations and summaries
Coordinates and participates in the generation of regular and special market research or trend reports to management
Ensures pertinent market information is translated and dispersed to Marketing Research Department for evaluation
Maintains expertise in marketing research and stays current on new developments through contacts with educational institutions, professional organizations, publications, and vendors

Marketing Campaign Analyst Resume Examples & Samples

Continually review target models to ensure accurate identification of competitive activity
Researches market conditions specific to area of focus to determine potential sales of product and provides research on behalf of customer
Assists Representatives in developing research skills

Marketing Campaign Analyst Resume Examples & Samples

University degree/college diploma
Minimum of 5 years of experience
General knowledge of banking/financial services industry
Advanced proficiency in SQL programming
Advance proficiency in BI tools (IBM Unica, IBM Spotfire, Tableau, SAS), as well as Microsoft product suite
Expertise in developing presentations in reporting software
Strong verbal and written communication along with the ability to make presentations to a large audience
Experience in using large relationship databases for analysis
Ability to understand and explain complex technical issues to non-technical audience
Ability to simultaneously manage multiple projects
Responsive to client’s requests
Ability to provide solutions
Write and speak clearly and concisely
Adhere to all information security, privacy, and compliance policies
Understand marketing plans, financial goals, objectives for lines of business and districts. Approaches to measure actual results vs. plan/goals

Marketing Campaign Analyst Resume Examples & Samples

Measure KPIs, attribution and lifetime value of media and marketing initiatives
Support the implementation of measurement and reporting for digital and nondigital media (DOOH/OOH, print, TV/broadcast)
Conduct in-flight campaign analysis to understand effectiveness of marketing programs
Work with third-party companies, tools, and data to size international media markets and opportunities
Write and interpret complex SQL queries for both standard and ad hoc analysis
Develop dashboards and standardized reporting for key metrics
Interpret and analyze (large) datasets to provide insights and recommendations on top of the numbers including key trends and predictive analysis
Conduct experiments with internal partners and analyze results

Marketing Campaign Analyst Resume Examples & Samples

Serves as a key resource on complex and/or critical issues
Solves complex problems and develops innovative solutions
Provides explanations and information to others on the most complex issues.Motivates and inspires other team members
Responsible for executing and tracking marketing campaigns
Execute client interactions that are aligned with best practices, and is responsible for working with marketing managers
Possess a balance of analytical and strategic thinking skills, while being focused on producing and executing high quality campaigns
Follow best practices for marketing campaigns
Work within cross-functional teams, using data and analytics and technologies to drive decisioning
Execute marketing campaigns utilizing the Unica marketing technology platform
Utilize excellent organizational skills to manage multiple projects, under quick deadlines and be able to respond quickly and accurately to change
Map and pull data to produce campaign performance reports
Serves as a resource to others
Bachelor's Degree (or higher) or High School Diploma/GED with any kind of Technical Certification(s)
Experience working with at least one business intelligence/reporting tools (Business Objects, Cognos, SAS, and/or MicroStrategy), as well as Stakeholder/Communication facing skills
Hands-on SQL Development experience
Familiarity with Logical Database Design, and Data Warehousing
Experience with Unica Affinium Campaign Software
Experience with Oracle environment
Proficiency within Microsoft Data Applications Access, Excel, Visio
Experience in Customer Segmentation and Marketing Campaign Design

Marketing Campaign Analyst Resume Examples & Samples

Leverage Hyatt’s data marts and marketing automation platform for error-free and timely configuration/execution of loyalty marketing campaigns
Gather and document business requirements from internal stakeholders for marketing campaigns and provide strategic guidance on related marketing objectives
Utilize statistical tools to analyze campaign effectiveness based on stated business objectives
Effectively communicate strategic considerations and business insights into actionable recommendations to internal business stakeholders
Demonstrate a commitment to Hyatt core values (included in all job descriptions)
The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary (included in all job descriptions)
3+ years of experience in marketing or related field is required
Experience in querying and extracting data (SQL or related database languages) is required
Experience working with large transactional databases is required
Experience with marketing automation platforms (such as SAS CI or Unica) is required
Experience in hotel/hospitality industry or loyalty marketing is a plus
Strong analytic thinker with attention to detail
Experience in working in a team-oriented, deadline driven environment
Ability to translate analytical findings to business insights and communicating them to audience
Must be proficient in Microsoft Office (Word, Excel, PowerPoint)
Proficiency in Microsoft Office (Excel, Word, Powerpoint, Access, etc.) is required
Proficiency in SQL is required
Proficiency in a marketing automation platform is required
Proficiency in SAS Base/Enterprise Guide, R, or related analytical software is preferred

Marketing Campaign Analyst Resume Examples & Samples

Review test hypotheses, help develop comprehensive test plans and success metrics, performing quality assurance on test cells, and calculating the final test results and deep dive analysis of the test results and craft Test Summaries using both behavioral and voice of the customer analytics to provide actionable insights for key business stakeholders
Use experimental design to optimize website and marketing activities as well as new in-product initiatives
Utilize best-in-class analytics tools, including the Adobe Marketing Cloud (eg. Target, Analytics, Ad Hoc Analysis etc.) to analyze test results and provide interpretation, guidance and recommendations to aid marketing decision making
Partner with Marketing to identify key visitor segments, draft ‘user stories’ for the ideal customer experience for each segment
Bachelor's degree required along with practical business experience in analyzing data. MBA or Masters in a quantitative field like Economics, Statistics, Engineering, or IT a plus
2-4 years of experience in analytics and/or marketing analytics. Experience in B2C and eCommerce is preferred
Expert in A/B and Multivariate testing, design of experiments, the mathematics of statistical hypothesis testing coupled with the ability to draw meaningful business insights across multiple tests
Good understanding of Microsoft Excel, RDBMS, Visualization and experience with Big Data tools like Hadoop and Hive
Experience with web analytics tools such as Adobe Analytics and Discover (strongly preferred), Google Analytics, or CoreMetrics
Knowledge of test design, predictive modeling, and combining disparate data sources is a plus

Marketing Campaign Analyst, VP Resume Examples & Samples

Partners with multiple stakeholders across the organization to plan and execute marketing programs and campaigns
This candidate will become a subject matter expert on available marketing campaign performance data
Extracts data and works closely with the marketing team to plan for campaign execution including optimization of performance over multiple delivery channels and media
Participates in development of targeting strategies, builds marketing test plans and delivers relevant campaign metrics
Designs, develops, and presents strategic analytical models used to support marketing plans
Typically requires a Bachelor's Degree or higher
Eight to ten years of related work experience
Experience with marketing campaign planning and execution preferably, although not required, in the financial services industry
5+ years of increasingly more complex responsibility in performing business consulting, financial, and/or statistical analysis and model preparation using Microsoft Excel, SAS (or comparable) preferred
Highly developed ability to partner with other business lines
Ability to interface with Senior Management
High level of proficiency in all Microsoft Office products
Must be able to successfully manage multiple tasks with concurrent deadlines Excellent problem solving skills
Good understanding of statistical methodologies and their use for campaign performance measurement
Experience with SQL and extracting data out of complex databases

Marketing Campaign Analyst Resume Examples & Samples

Manage the deployment of CDE emails through Email Service Provider
Create email creative through the use of HTML, Adobe Dreamweaver and Photoshop
Develop reporting for CDE campaigns
Meet with business unit representatives and provide insights/analytics in regards to campaign performance
Manage audience selection and CRM best practices for each CDE email campaign
1-2 years CRM/email experience
CRM Tools (i.e. Unica, Epiphany)
HTML
SQL Knowledge preferred
4-year Bachelor’s Degree

Marketing / Campaign Analyst Resume Examples & Samples

Bachelor’s Degree in Business, Marketing or Advertising
Marketing and advertising experience
Display or Search advertising skills
SQL knowledge
Solid attention to detail
3+ years’ experience working in online or digital advertising
Excellent organizational, interpersonal, and communication (written and verbal) skills
Ability to deal with ambiguity and work cross-functionally with a wide range of employees with different skill sets

Digital Marketing Campaign Analyst Resume Examples & Samples

Build and maintain reporting and analytical processes to both gauge effectiveness and provide actionable insights on all digital marketing initiatives and websites to a variety of internal marketing teams
Review and integrate of raw data from external marketing campaign sources to support current marketing campaigns - Fluid use of MS Excel with advanced V-lookups - Communicating between Marketing campaign teams and business stakeholders - Solid use of digital analytics and information from external sources for drawing on analysis. This individual will be responsible for measuring the effectiveness of digital marketing initiatives for all Canadian business
Manage the relationships with marketing campaign agency, which entails data validation of external marketing metrics and cross-referencing agency and on-site data
Conduct the post mortem campaign analysis, with a metrics-based focus on successes and opportunities for improvement in future campaigns
Build and continuously improve campaign analytics reporting standardization, which includes the standardized management of campaign data provided by our external agency of record
Work with the Digital Marketing Services team to identify issues and opportunities to improve sales, retention and the digital customer experience. Continuously contribute to growth of digital marketing initiatives within the department and assist in achieving all goals and objectives set
Offer optimization recommendations for all digital marketing tactics, ranging from pay-per-click (PPC) and real-time bidding (RTB) display marketing campaigns to email campaigns enhancements
Using Adobe DTM, this individual helps Digital Reporting & Insights Managers extract relevant data points to help in the optimization of their digital campaigns. As such, it would be bonus if this individual has a solid understanding of both DTM and the Adobe Analytics (formerly SiteCatalyst) product
Three to five years of experience in using the Microsoft Office suite with expert level Excel skills
At least 2 years of experience working with an advanced real-time digital analytics system (i.e. Adobe Analytics, Google Analytics)
Two or more years of digital marketing campaign analysis & optimization experience with agency / multiple business units preferred
The ideal candidate will have a degree of experience measuring PPC (Pay Per Click), SEO (Search Engine Optimization) and display advertising campaigns
Excellent communication skills and ability to interact with all levels of end users and technical resources
Must work effectively independently and as a member of a cross functional team while using sound judgment to identify issues and escalate when appropriate
Drive focused decisions within specific areas of digital analytics, identifying key needs or gaps and presenting proposed solutions to senior members of the team for closure
Knowledge of digital analytics methodologies such as Adobe Ad-hoc analysis (formerly Discover), competitive analysis, surveys and market research would be an asset
Must be innovative and independent in exploring brand new web analytics solutions; strong critical thinking and trouble shooting skills are mandatory to be successful in this role and the candidate must exhibit a high degree of pro-activeness in analyzing customer behavior using available data to influence changes on the website
College or University degree / certification in mathematics or similar discipline

Marketing Campaign Analyst Resume Examples & Samples

Bachelor's Degree in Marketing, Business, Computer Science or other related field, or equivalent work experience
Two or more years of experience in direct mail and/or email operations or SQL coding. This experience can include database marketing, list strategies, direct mail and email analytics, direct mail and email modeling, direct mail and email campaign management, list coding experience or other relevant experience
Excellent project management / organization skills, with a track record of consistently producing deliverables on-time with high quality
3-5 years of experience working in a database or operational environment preferred
Experience developing technically-successful campaigns using SQL and campaign selection tools (Adobe Campaign or Unica) on large relational databases

Marketing Campaign Analyst Resume Examples & Samples

Utilize data and statistical tools to analyze campaign effectiveness based on stated business objectives
Produce timely reports according to stakeholder needs
Assist with other aspects of the campaign management process including initial campaign ideation; gathering, documenting, and reviewing of business requirements; and campaign configuration and execution
Leverage analysis results to help provide insights and recommendations for improving Hyatt Loyalty’s email campaign program
Provide insights and recommendations on improving existing reporting procedures to improve efficiency and properly document reporting procedures
Assist with other reporting/ad-hoc analytics requests to support the Loyalty program
2-3 years of experience in marketing or related field analyzing email campaign data is required
Experience working in Omniture/Adobe Analytics is preferred
Experience with campaign management platforms (such as SAS CI) is preferred
Proficiency in SQL (MS SQL Server/Toad) is required
Proficiency in a campaign management platform is preferred

Marketing Campaign Analyst Resume Examples & Samples

Adobe Campaign/Unica (or equivalent) and SQL expertise are crucial as is the capacity to assemble, analyze, evaluate data then make appropriate and well-structured recommendations and decisions
Must have ability to interpret business requirements, assess whether the requisite information is complete or acquire further information, and then fully translate the requirements into accurate and timely campaigns/reports
Required to clearly articulate and effectively write detailed specifications and other comprehensive documentation
Should have strong analytical and problem solving skills
The ability to balance needs of multiple constituents to ensure program delivery and quality control to meet the organizational needs
1-2 years of experience in a direct marketing agency or direct marketing driven business
Experience working with multiple vendors on complex, multi-channel programs such call center providers, fulfillment vendors, email service providers, multiple agencies and data/technology providers
Ability to multitask in a deadline-driven environment with exceptional attention to detail

Senior Marketing Campaign Analyst Resume Examples & Samples

Partner with the client, client partners and other stakeholders to define campaign audience requirements, program specifications and business requirements for ad hoc data requests
Design, build and execute email, print and social media CRM campaigns leveraging the Unica or Adobe campaign application
Work with constituents (client and external vendors) to maintain delivery and deployment schedules
Resolve vendor issues/process defects and seek clarification from brand, agencies and operational partners
Demonstrated successful experience with file segmentation, direct mail production, email delivery and program troubleshooting
3-5 years of experience in a direct marketing agency or direct marketing driven business

Lead Marketing Campaign Analyst Resume Examples & Samples

Review ongoing reports in an effort to recognize potential issues in their early stages
Capacity to successfully develop relationships with various client contacts, their partners and the internal team
Campaign Automation Software experience is a must: Adobe Campaign/Neolane, Unica, Eloqua, Alterian, etc
Strategic marketing understanding including knowledge of integrated marketing programs

Digital Marketing Campaign Analyst Resume Examples & Samples

Demonstrated experience analyzing consumer web, app and mobile behavior
Data extracting and manipulation skills- SQL, SAS, R, and/or Alteryx
Experience with web analytics software- Webtrends, Google Analytics, Adobe Analytics
Experience with data reporting tools- Tableau, Micro Strategies, PowerPoint and Excel
Demonstrated experience using data pulling and manipulation software to extract data from multiple data sources, perform data analyses and develop reports for consumption by multiple levels within the organization
Ability to collaborate with team members and business partners to define, develop, and deliver web and digital analytics that meet the needs of the business to manage routine operations, identify tactical decisions, and inform strategic direction
Ability to work independently, managing deliverable timelines and clients
Ability to develop and produce accurate, error free final deliverables and to participate in and support a peer review culture
Ability to present complex data, analysis or findings to teams in a way that is clear and understandable and supports the overall business decisions and program efforts

Marketing Campaign Analyst Resume Examples & Samples

Build and optimise Sky’s Irish Direct Customer campaigns
Working with the Analytics team to embed and productionise models for campaign targeting
Extract, prepare, validate and analyse customer data sets via SAS / SQL
Identify lead quality issues, escalating where appropriate and putting in place measures to remedy
Support delivery of robust tests to identify, communicate, and implement campaign improvements
Co-ordinate the delivery of campaign files to other campaign channels
Identify campaign process and delivery improvements working with the CVM (Customer Value Management) Go to Market (GTM) Manager to implement
Analyse direct customer campaigns giving recommendations on whether they stop, start or change and retest
Collaborate with team members and business partners to define, develop, and deliver campaign insights that meet the needs of the business to manage routine operations, identify tactical decisions, and inform strategic direction
Develop and produce accurate, error free final deliverables and to participate in and support a peer review culture
Present complex data, analysis or findings to teams in a way that is clear and understandable and supports the overall business decisions and program efforts
Work with the wider team to embed a prioritisation process for all campaigns executed in Ireland
Build positive working relationships with commercial stakeholders across the business
Work with the Sky UK Campaigns teams to understand and embed best practices
Primary point of contact in the ROI business for all matters campaign related to Campaign execution
‘Doing the right thing’ in having the courage to do what we believe is right while consulting with others and considering the impact of our decision on others
‘Change and improvement’ we always look for better ways of doing things and run with the changes it brings
‘Collaboration and teamwork’ together we have a wealth of experience and ideas. When we work together, seeking and sharing information we achieve more

Senior Marketing Campaign Analyst Resume Examples & Samples

Configures system settings and options; plans and executes unit, integration and acceptance testing; and creates specifications for systems to meet business requirements
May provide consultation to users in the area of automated systems
Able to assemble, analyze and evaluate data and be able to make appropriate and well-reasoned recommendations and decisions to support the business and project teams
Able to create and update specs/documents, and assess completeness of requirements information received
As needed, able to serve as a liaison between: developers and users, clients and companies, and management and IT
Strong knowledge of the industry
Support and coordinate the marketing campaign and reporting processes and associated tasks such as requirements, functional specification and other client documentation
Support and coordinate System Integration Testing (SIT), User Acceptance Testing, and associated activities such as test plan, test cases and test execution as related to marketing campaigns and reporting, including campaign tests, waterfall review, T-tests and user acceptance testing
Support and coordinate Change Management initiatives
Support and coordinate Issue Management events from identification through resolution
Experience working with the SDLC process
Requires 5 years of related experience

Marketing Campaign Analyst Resume Examples & Samples

Interpret business requests into campaign data requirements
Build and execute marketing campaigns
Perform campaign data quality control to verify expected result and campaign requirements are met
Collaborate with internal and external partners
Collaborate with Analytics/Reporting team to confirm campaign reporting/tracking objectives are built into campaign
Optimize process, campaigns, workflows to improve efficiency and increase output
Interface closely with internal teams for project management and scheduling
Coordinate campaign deliverables to internal and external end users
Maintain marketing campaign schedules and negotiate priorities
Bachelor’s degree in Computer Science, Marketing Analytics, Business, Statistics or other related studies; or equivalent work experience
5+ years of Marketing Campaign Operations, Marketing Analytics or related field
Prior SAS, SQL or related coding experience required
Experience extracting data from multiple source systems and relational databases
Analytic and problem solving skills with an attention to detail
Financial Services experience preferred
Ability to multi-task under tight deadlines
Project management experience, ability to lead project from inception to completion
Demonstrated ability to work in a fast-paced, team-oriented, and collaborative environment