Marketing Data Analyst Job Description
Marketing Data Analyst Duties & Responsibilities
To write an effective marketing data analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing data analyst job description templates that you can modify and use.
Sample responsibilities for this position include:
Marketing Data Analyst Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Data Analyst
List any licenses or certifications required by the position: SAS, CWA, AWS, IQ, BI
Education for Marketing Data Analyst
Typically a job would require a certain level of education.
Employers hiring for the marketing data analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Statistics, Business, Mathematics, Economics, Computer Science, Engineering, Science, Education, Finance
Skills for Marketing Data Analyst
Desired skills for marketing data analyst include:
Desired experience for marketing data analyst includes:
Marketing Data Analyst Examples
Marketing Data Analyst Job Description
- Manage day to day delivery through agency/external resources
- Update and deliver weekly and monthly reports, scorecards/dashboards and key performance reports
- Check, clean, manipulate, and merge data in preparation for reporting and analyses
- Aid in the design, improvement, and generation of reports and presentations for the Executive Team and senior leadership
- Analyze the success of external activities and campaigns including search marketing and display ads
- Fulfill and track data requests from stakeholders across Uncommon for use with both internal and external audiences
- Conduct ad-hoc in-depth analysis of site performance and customer experience
- Perform planned and ad hoc summaries describing consumer and advertiser behavior
- Assisting IT in organizing data in support of analytic tools and business needs
- Consult with stakeholders to define standard reporting requirements
- Strong skills in SQL, Business Intelligence, data and reporting tools
- Fluent with SQL
- Work closely within a cross-functional environment that includes internal stakeholders (Marketing Analytics, CRM, Marketing leadership, Omni-Channel Communications, Global Marketing, and Merchants) other stakeholders
- Bachelor’s degree in a quantitative field such as Mathematics, Statistics, Finance or Economics
- 2+ years of analyst experience in database or direct marketing
- Expert in Microsoft Excel/VBA and PowerPoint
Marketing Data Analyst Job Description
- Work with SQL/SAS Developer/Administrator to integrate and test new data sources
- Synthesize data from various sources and deliver actionable insights based on both qualitative and quantitative sources
- Assist Media Team in supporting media planning and buying in-house in implementing demand-side platform (DSP) tools and testing/improving data management platform (DMP) usage
- Collect, organize process and validate data from a variety of internal and external sources
- Provide ongoing reporting and analysis for Marketing and Player Development initiatives
- Lead 360Connect & 360MVP adoption and utilization efforts as the Application Expert
- Ensure guest data is updated and accurate working with IT partners
- Provide recommendations for marketing and player development improvements
- Build on company and industry practice for measuring key metrics
- Facilitate and perform consistent and reliable data collection, utilizing primary and secondary research methods
- Proficient in visualization techniques (e.g., Tableau, pivot tables)
- Base knowledge of SQL and HTML
- Experience with lead management systems and call center reporting a plus, but not required
- 2+ years professional working experience in an analytically intensive role, such as business intelligence, finance or strategic planning
- Experience with web analytics and A/B testing
- Experience working with an enterprise web analytics platform (e.g., Adobe/Omniture, Webtrends, ) required
Marketing Data Analyst Job Description
- You will be a valuable member of an incredible team that simply can’t say no to a challenge
- You will initiate and provide analytical services and insights to our marketing team
- You will support the marketing business processes through reports and segmentations using multi million record tables
- Focus on web analytics and analysis of traffic and consumer activity to help build new campaigns to drive subscriptions to out premium digital products
- Translate data into clear, concise, actionable objectives
- Proactively identify trends, opportunities, patterns, anomalies, spikes and other occurrences in data sets that will help increase sales and profitability from existing products and campaigns and potentially lead to ideas for new revenue streams
- Monitor lead capture process in marketing automation system to make sure all activity data is captured
- Work with marketing department to assess, define, and develop report deliverables to meet their requirements
- Support the design of appropriate data repository and reporting tools that will be used to organize, analyze, and report data
- Query data bases to extract information needed to develop reports and support the development of standard reports
- Bachelor degree in engineering, web/analytics management/development experience or equivalent work experience
- Awareness of testing concepts and practices
- Comfortable in Database query tools, such as SQL, MySQL, Business Objects
- 4 year degree in Business Management, Information Technology, Marketing or Data Analysis
- 4+ years of experience in reporting and analytics involving both quick ad-hoc requests and long-term analysis based on complex queries
- Comprehensive understanding of customer relationship management and associated practices, strategies and technologies
Marketing Data Analyst Job Description
- Provide internal business teams with accurate and relevant customer insights and dashboards that enhance and guide effective decision making
- Increase ROI of direct marketing spend through data driven targeting recommendations using predictive modeling techniques
- Gather, research, and analyze market data including products, services, target industries and markets, market opportunities, industry reports and case studies, industry leaders, and current and emerging technologies
- Gather, research, and analyze competitors' information
- Develop methods and procedures to obtain data, such as internet research, telephone surveys, and face to face meetings with the internal team
- Generate reports that analyze customers, competition, and the industry using charts, graphs and explanatory text
- Develop methods to measure performance on data research and sales results
- Prepare and present sales and received results and forecasts for direct and distribution business
- Manage the projects' progress of OEM, distributors, and new markets
- Work on assigned tasks from the Sales Executive Committee
- Strong knowledge of and experience with reporting packages, databases, and business intelligence tools (SSRS, Power BI, Report Builder, Crystal Reports)
- Adept at queries, report writing and presentation of findings
- Prior experience utilizing online (cloud) subscriptions
- Strong quantitative skills, experience utilizing scientific analytic methods, qualitative methods, and quantitative analysis techniques, predictive modeling
- Provide additional support to team members as needed
- Strong analytical and problem solving skills, particularly with application of statistical and quantitative tools - advanced degree in a quantitative field
Marketing Data Analyst Job Description
- Execute different data analytics (joins, audits, correlation, ) to ensure the completeness, quality, and consistency of data used for analytics across systems
- Help develop and execute different analytic and data mining techniques (pattern development, cohort/persona development, trending, predictive, ) to create insights and value from the data
- Partner with corporate Communications, Advertising, Analytics and Research teams, Conference and Branding partners to measure campaign efforts, refine dashboards and optimize reporting
- Develop metrics for marketing spend not yet rigorously measured
- Research and understand industry survey requirements and methodologies
- Helps marketing managers analyze analytical reports and results of marketing campaigns
- Coordinates with regulatory resources to ensure accuracy and appropriate use of EE/DSM savings claims
- Design and build processes to execute and automate campaign strategies
- Use data management tools to standardize customer contact information to improve delivery rates, campaign performance and analysis opportunities
- Use data transfer tools to encrypt, compress, and secure data files that are shared and received with 3rd party providers
- Ability to establish and maintain effective working relationships with internal stakeholders, interface and manage external partners and vendors
- Minimum of 1-2 years’ experience in data analysis, marketing analytics familiarity with A/B testing and campaign optimization
- Expert level Excel skills and comfort working with large data sets
- Proficiency with Google Analytics highly desired
- Strong communication with the ability to synthesize findings into actions
- Three (3) years Database Marketing Experience is preferred