Global Product Marketing Resume Samples

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S Goodwin

Sammy

Goodwin

29403 Gilbert Point

San Francisco

+1 (555) 621 3575

29403 Gilbert Point

San Francisco

Phone

p +1 (555) 621 3575

Experience Experience

Los Angeles, CA

Manager, Global Product Marketing

Los Angeles, CA

Roberts and Sons

Los Angeles, CA

Manager, Global Product Marketing

Informing of new product development activities to maximize the value of the development pipeline
Develop and bring compelling and winning GLAMGLOW products to market; participates in the program concept, development and execution
Collaboration with regional marketing teams to execute the marketing plan
Development and tracking of key business performance indicators to identify necessary countermeasure to achieving business/market goals. Responsible to execute countermeasures
Make recommendations for existing line reformulations, repackaging and value opportunities across categories to continuously improve product performance, positioning, while also improving brand COGs
Partner with the overall Global Marketing & Education Team in the planning and execution of event management; including ideation and planning (Sexy/Disruptive/Fun)
Partner with Founders, Consumer Marketing and Creative on disruptive messaging and to ensure a consistent 360-execution for all core animations and new launches

Philadelphia, PA

Senior Analyst, Global Product Marketing

Philadelphia, PA

Hintz and Sons

Philadelphia, PA

Senior Analyst, Global Product Marketing

Manage and assist in coordination of product and pricing strategy updates to ensure reference markets are in line
Consolidate Global Performance Recap
Liaise with Regions to maintain Global competitive pricing landscapes to assist in Global pricing approval
Drive preparation of relevant pricing studies globally
Function as the key correspondent between Global Marketing, International Marketing, Regional Marketing, and Global Pricing Group
Oversee Global on-going price increases to ensure Global strategy adherence
Lead quarterly global pricing updates where regional pricing studies and strategic recommendations are presented to Senior Management with a focus on reference markets

present

Phoenix, AZ

Director, Global Product Marketing

Phoenix, AZ

Aufderhar-Pfeffer

present

Phoenix, AZ

Director, Global Product Marketing

present

Plan and manage product launches together with Product Management, Regional and Partner Marketing, Communications, Event Marketing and other stakeholders
Work with all areas of the marketing team, the wider regional sales team and plan and execute major B2B initiatives
Development of product and solution messaging and its implementation through all internal and external channels of communication
This is a global role with responsibility to develop, recognize and adapt strategies and messages for different regions
Articulate positioning and work with other teams to implement messaging through all internal and external communication channels, such as
Creation of a comprehensive plan for asset creation initiatives such as white papers and demo videos, that are part of lead generation and thought leadership to drive sales
Work with the Market and Competitive Intelligence team to analyze and size the market, and recommend product and marketing strategies

Education Education

Bachelor’s Degree in Marketing

Pepperdine University

Bachelor’s Degree in Marketing

Skills Skills

Ability to thrive in a deadline-oriented atmosphere, comfortable with multi-tasking and completing multiple projects simultaneously
Strong self-motivation and ability to lead work streams relatively independently
Knowledge of Bloomberg and Morningstar
Ability to work effectively in a team environment
Excellent presentation skills (oral and written)
Strong design skills
Strong interpersonal skills
Detailed Oriented
Ability to work within tight deadlines
Team Oriented

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15 Global Product Marketing resume templates

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Senior Analyst, Global Product Marketing Resume Examples & Samples

Function as the key correspondent between Global Marketing, International Marketing, Regional Marketing, and Global Pricing Group
Manage and assist in coordination of product and pricing strategy updates to ensure reference markets are in line
Issue competitive information and analysis of global syndicated reports (i.e. NPD, Nielsen, Beaute Research) quarterly
Consolidate Global Performance Recap
College/University graduate with MBA in Marketing, Finance or Accounting a plus
Expert Excel (modeling) and powerpoint skills an absolute must
Strong attention to detail, analytical thinking, business acumen, and problem solving ability required
Solid experience in Accounting, financial reporting, costing and/or pricing helpful
Strong communicator, with ability to clearly articulate analytical concepts to an array of different audiences
Excellent written, oral communication and presentation skills, ability to personally organize and set priorities to drive others
Must be an excellent team player; possessing the ability to build, foster and nurture strong relationships with cross-functional MAC and corporate teams
Demonstrate ownership of programs; embracing both big picture strategic objectives and follow-thru on details
Understanding of the beauty industry or consumer goods industry a plus
Familiarity with foreign currency implications and local market a plus
Willing to travel to global locations if required

Manager, Global Product Marketing Resume Examples & Samples

Work closely with Director to create global strategy for complexion + mascara categories
Assist Director on the development + growth for the complexion + mascara categories and creation of the global marketing calendar including development of pipeline, conceptual ideas, product development, marketing copy, COG analysis, pricing, SKU management, value analysis and liaising with cross functional teams
Maintain comprehensive knowledge and understanding of the current global + NA market environment and industry trends; oversees category and competitive analysis, stay abreast of latest competitive activities and sales, including NPD, trend reports, blogging activities, social media and competitive online programs
Conducts consumer and competitive research as needed
Work hand in hand with cross functional partners to bring new programs to market. Ensure key timeline dates are met
Develop marketing forecast estimates and collaborate with BGP to finalize recommendation. Prepare bulletins detailing new program introduction and execution
Develop COGs estimates in partnership with strategic finance and liaise with cross-functional team to ensure target COGs is met through the feasibility process
Manage development of all paperwork necessary to initiate and manage projects
Excellent written and verbal communication skills; · Detail-oriented with strong analytical skills; · Able to think strategically and creatively, conceptualize and implement new ideas; · Proactive problem-solving skills
Must be an excellent team player with the ability to build, foster and nurture relationships with members of

Director, Global Product Marketing Glamglow Resume Examples & Samples

Execute the overall brand product architecture. Develop product strategies and manage the rolling three year global product pipeline spanning new product launches, beauty to go, sampling, gifting, holiday, and retailer exclusive programs
Spearhead product to market. Direct the development process with partner disciplines to deliver products on time and in budget. As part hereof, develop growth plans, run market as well as competitive analyses, partner with product innovation and packaging on new product concepts , build COG, forecast rationale and set pricing strategy recommendations
Partner with Product Development and ELC Legal Teams on claims strategies on ongoing basis. Work closely with Creative and Consumer Marketing on the voice of the product. Ensuring it remains Sexy, Innovative and Fun
Work on go-to-market planning alongside consumer marketing. Provide Regions / Affiliates with timely
Information on programs and ensure all 360 marketing tools echoes the product marketing strategy. Collaborate with Regions / Affiliates to ensure programs meet affiliate market needs and are executed with excellence
Prepare presentation of marketing plans to Regions / Affiliates / Retailers on ongoing basis. This includes preparation of materials for Sales Meetings, Regional Roundtables and Retailer Presentations
Track and analyze product launches. Ensure key learnings are embedded into future launches for a continuous ROI improvement
Support North America Applied Marketing
O 8+ years marketing experience in consumer products

Global Product Marketing Resume Examples & Samples

Create global processes, tools, and metrics to help drive operational efficiency
Centralize and manage a multi-million dollar budget, including forecasting, opening POs, managing variances, and tracking invoice/payment statuses
Work closely with Twitter’s Legal & Sourcing teams to establish and streamline the vendor engagement and management process
Work with international product marketing teams to share best practices and implement operational processes across the globe
Develop strong collaborative relationships with key stakeholders across the company

Assistant Manager, Global Product Marketing Resume Examples & Samples

Manage program development inclusive of both product and collateral to ensure programs are on time and within COG target to meet strategic objectives. Partner closely with key cross-functional disciplines inclusive of Product Development / GBSC / Finance and Legal
Partner with Global Marketing Team in developing all presentations for Global Retailer meetings
Partner with Global Marketing & Education / Events Team in management of all collateral materials
Conduct bi-quarterly business reviews to analyze trends, category performance, product opportunities and apply to future state
3-4+ years of relevant work experience
Self-starter and have excellent ability to manage multiple projects simultaneously
Demonstrates a passion for the beauty industry and in particular, understand GLAMGLOW’S philosophy and point of difference

Manager, Global Product Marketing, Face, MAC Resume Examples & Samples

1) GLOBAL MARKETING
Tailor and coordinate Global Marketing strategies and initiatives to regional and local needs to ensure local relevance
Participates in the development of three year product planning, global and regional marketing calendars
Helps drive financial management of category, need gap analysis and business mix
Responsible for all strategic elements of category: Feasibilities, COG, pricing, sku management, calendar and merchandising
Prepares presentations and presents at various senior management meetings, strategy meetings, Orientations, Regional meetings, etc
Responsible for attending, presenting and recapping all marketing topics for important relevant category
2) NEW PRODUCT DEVELOPMENT MARKETING (Face)
Stays abreast of global competitive activity and trends. Conducts competitive analysis on regular basis for each business segment; analyzes new competitive product launches and maintains complete, up to date competitive advertising and collateral files
Initiates and directs all category strategies and projects, including Innovation Portal, Creative Requests, Collateral Spreadsheets and Marketing Bulletins. Drives support program development ensuring programs are on time and within budget
Leads cross functional partner groups (including but not limited to GBSC, Product Development, Packaging, Design, GSR, Creative and AT&D) to bring regionally relevant new programs to market
Ensures key timetable dates are met in coordination with GBSC; Team lead for relevant categories at PPD Meetings
Position requires 5 years relevant work experience
Position requires creativity and thorough knowledge in all areas of marketing including the ability to develop and implement innovative marketing programs, knowledge of global market/consumer trends
Knowledge of the functions of product development, packaging design, consumer research, and sales and their effect on product marketability
Independent, self-starter, well organized, detail oriented with exceptional organizational and follow up skills
Strong analytical, written/oral communications, excellent presentation and problem solving skills, ability to personally organize and set priorities and drive other people

Manager, Global Product Marketing Resume Examples & Samples

Develop and bring compelling and winning GLAMGLOW products to market; participates in the program concept, development and execution
Manage program development inclusive of both product, sample and collateral (as associated with the launch) to ensure programs are on time and within the COG target to meet strategic objectives. Partner closely with key cross-functional disciplines inclusive of Product Development / Packaging / GBSC / Finance / Legal and Creative
Make recommendations for existing line reformulations, repackaging and value opportunities across categories to continuously improve product performance, positioning, while also improving brand COGs
Develop re-promote programs for existing products to continue to support our base, core business
Partner with Global Marketing Team in developing all presentations for Global Retailer and Internal Sales meetings
Partner with the overall Global Marketing & Education Team in the planning and execution of event management; including ideation and planning (Sexy/Disruptive/Fun)
Partner with Founders, Consumer Marketing and Creative on disruptive messaging and to ensure a consistent 360-execution for all core animations and new launches
Conduct business reviews to analyze yearly trends, competitive landscape and category performance to recommend future product opportunities
Support with business analysis and reporting, as required
Proficient use of Microsoft Office (i.e., Word, Illustrator, PowerPoint, Excel)
MAC/PC Proficient
Proficient use of Adobe Photoshop and Acrobat
Team player – collaborative and highly motivated to win as team
Detail oriented with un-prompted follow-through
Must possess excellent communication skills (oral and written)
Demonstrates a passion for the beauty industry and in particular, understand GLAMGLOW’S philosophy and point of difference (SEXY / DISRUPTIVE / FUN)

Senior Manager, Global Product Marketing Resume Examples & Samples

In partnership with G3M leads and Global Marketing Disease lead, deliver on marketing manager projects including
Understands scientific and medical disease-related material to enable tailored support of G3M teams
Minimum 5 years’ pharma/biotech industry and minimum of 3 years product management/marketing research or project management experience required
Demonstrates Celgene values in all aspects of work
Is a self starter, team player and strong communicator
Has strong customer focus with the ability to actively listen to customer needs and expectations
Exhibits exceptional project management skills with ability to multitask and manage multiple small to large projects in a cross-functional, cross-regional, and cross-franchise environment
Has a strong ability to influence outcomes without direct authority and ability to hold oneself and others accountable for commitments
Exhibits attention to detail and strategic thinking in execution of marketing planning
Has the ability to establish rapport and foster open communication
Is capable of managing meetings within a multicultural environment
Exceptional problem solving, analytical and strategic planning skills
Exceptional computer skills (MS Project, Excel, PowerPoint etc.) and familiarity with managing web-based applications
Bachelor’s degree required, degree in Biological science is preferred, not required
Oncology/Hematology market experience preferred

Director Global Product Marketing Innovation Resume Examples & Samples

Manage inbound client submissions for card innovation
Support the development of payment device design innovation opportunities
Manage external agency and card vendor resources to deliver on identified goals and objectives
Oversee global card vendor and component supplier relationship activities, including contract negotiations and management
Four year college degree required; Graduate degree preferred
Minimum 10 years industry experience, with majority in payment card/device disciplines such as printing, manufacturing, personalization, industry standards and testing protocols, chip technology and R&D with a focus on innovation
Proven track record of driving and successfully implementing payment device innovation projects
Knowledge of financial services and technology industries with an understanding of the Visa business (preferred)
Proven ability to partner, communicate and manage/navigate through multiple corporate disciplines and varying cross-functional groups
Strong interpersonal communication skills and client consultation expertise
Visually and design oriented
Skilled at writing creative briefs and developing strategic design principles
Proficiency in MS Project, Excel, Word and PowerPoint is required
Management of external agency/vendor partners

Director Global Product Marketing Innovation Resume Examples & Samples

Drive development of multi-sensory elements
Work cross-functionally to develop implementation plan and 3rd party integration plan
Work with internal teams for rollout across marketing and product
Develop guidelines for implementation
Explore feasibility of accessibility story for multi-sensory launch (ongoing)

Director, Global Product Marketing Smashbox Resume Examples & Samples

Spearhead the product to market process with all necessary support groups for the Color category to deliver products on time and in budget. Includes leading gross margin oversight, growth plans, new product concepts and strategy, competitive analysis, forecast rationale and consumer research
Develop new product strategy and create/manage a rolling 3 year global pipeline for key Color categories, including Lip/Cheek
Provide International and affiliates with timely information on all calendarized programs. Collaborates with International to ensure programs developed by Global Marketing meet affiliate market needs
Oversee cost of goods for assigned categories, including in-depth weighted cost of goods and value analysis for new products and existing product line
Develop and manage brand plans and marketing programs including marketing launch activities, promotions, sampling, in store events, catalogs and retailer programs
Set strategy for product packaging, merchandising, collateral and advertising relevant to category
Direct and support overall business initiatives and strategic planning including discontinuation analysis, management of excess inventory, pricing analysis, etc
Track and analyze past product launches and efficacy of marketing programs
Develop and manage collateral for new product launches including training materials, in store signage, direct mail pieces, etc
Prepare materials for presentation of marketing plans to all affiliates and Retailers when applicable, i.e. Sales Meetings, Regional Roundtables
Manage a team of 2 Marketers to include prioritizing project workload, ensuring accuracy and on-time delivery of projects as well as developing and growing the team
Lead by example to create an environment that is encouraging, respectful and builds team cooperation
Strong general management skills to drive projects to completion
Metrics oriented
Team player who thrives in a collaborative environment and can build, foster and nurture relationships with cross-functional teams
Advanced level Excel & PowerPoint a must
NPD experience is a plus

Manager, Global Product Marketing Resume Examples & Samples

At least 3 years of professional experience in life sciences consulting and / or marketing in a life sciences corporation (preferably medical device, diagnostics or capital equipment), preferably with at least 3 of those years in an upstream / global, regional, or country marketing capacity at a life sciences corporation
Demonstrated career progression in previous roles
Deep and broad marketing capability expertise, including customer insight, marketing strategy, and innovation
Strong communication skills, both written and oral, and ability to facilitate large group meetings to a successful outcome

Director, Global Product & Marketing Resume Examples & Samples

Conduct analysis of product performance, penetration, market trends, competitor products, brand awareness and “voice of customer” research in partnership with the product planning group to guide the company’s product brand strategy and market segmentation
Proactively explore insights, trends, obser¬va¬tions, influ¬ences that have an impact on the indus¬try, company’s customers and brands to cre¬ate action¬able market segmentation systems and strategies to grow the business
Determine Fluke’s long-range goals and competitive strategy for all product marketing communications based on financial, market and technology factors
Manage the global brand strategy to ensure that equity is improved in the market. New brand strategies developed will include use of new media channels and repositioning the brand as appropriate. Manage the overall brand portfolio that includes the Fluke brand as well as several smaller niche and ‘value’ brands. Develop brand strategies to incorporate and evolve additional brands as they are created with new products and via acquisitions
Effectively develop and manage product promotions and new product introduction programs across worldwide markets, coordinating the activities of business unit, marketing and sales personnel in domestic and overseas field offices. Ensure that marketing content and programs developed at headquarters is efficiently disseminated and executed in all global markets
Develop and manage global advertising and publicity programs. Work closely with regional resources to set advertising and publicity objectives, budget and messaging. Make strategic decisions regarding appropriate media and process development for measuring brand effectiveness
Working with the Web Marketing and IT teams, ensure that the most current e-marketing tools are applied, including development of a robust web presence and strong inbound and outbound marketing programs
Develop and direct an effective marketing automation system, focused on lead generation and nurturing, maximizing ROI and providing continuous feedback to improve the marketing communications mix
Develop a track record of improving channel partner’s ability to better sell Fluke products (i.e. developing specific marketing campaigns with the partner that stimulates sales)
Partner with Sales in order to develop successful promotions and sales support materials. Provide support to the field sales force in the form of advertising, brochures, technical information, and training
Direct the activities of a broad team of subordinates, including internal and external creative and technical talent, so that projects are managed and executed in a timely, cost-effective and quality fashion
Provide benchmarking and the sharing of best practices across the regions to ensure organization is current on all available resources, expertise and emerging trends relative to the function and within the sector
Manage integrated marketing communications. Identify target audiences and develop effective communication strategies, including messaging and selecting appropriate communication channels. This would include strategy, design, rollout of web-based systems and training
Bachelor’s Degree in Marketing, Business Management or related and MBA Preferred
8+ years of Inbound and Outbound Marketing Management experience in B2B business environments with B2C preferred
Consistent track record of delivering above market results
A minimum of ten years of progressive commercial leadership experience working in organizations with innovative B2B technical products
Deep understanding of strategic marketing and a proven ability to create and own a marketing strategy from concept to creation to execution while working collaboratively across multiple departments
Experienced leader of marketing teams with proven experience in global markets
Demonstrated ability to enhance the competency and skill base of the organization through developing the existing team and showing a relentless approach to talent acquisition
Demonstrated excellence in developing and executing strategy for new and adjacent market share gains – execution should be punctuated by strong approach to process installation and daily management efforts
Strong financial acumen, with a demonstrated and thorough understanding of profit and loss, pricing, and how to maximize revenue through a number of different channels and distribution models
Ability to think strategically by identifying and analyzing consumer and market insights and translating these into effective strategies
Experience driving revenue growth through effective digital marketing leadership
Experience in working effectively across all levels of an organization
Position will entail 20-30% travel both domestically and internationally

Director, Global Product Marketing Resume Examples & Samples

You will be in charge of positioning and promoting Avigilon’s video, video analytics and access control products to achieve measurable objectives
Lead the Product Marketing group
Analyze, measure, position, package, and promote Avigilon’s product and business in all applicable sales regions
This is a global role with responsibility to develop, recognize and adapt strategies and messages for different regions
Creation of a comprehensive plan for asset creation initiatives such as white papers and demo videos, that are part of lead generation and thought leadership to drive sales
Support Avigilon’s growth and revenue generating efforts globally through leader effective and results-focused product launch and marketing campaigns
Work with all areas of the marketing team, the wider regional sales team and plan and execute major B2B initiatives
Development of product and solution messaging and its implementation through all internal and external channels of communication
Plan and manage product launches together with Product Management, Regional and Partner Marketing, Communications, Event Marketing and other stakeholders
Work with the Market and Competitive Intelligence team to analyze and size the market, and recommend product and marketing strategies
Work closely with the Product Management team and partners to drive current product direction to meet market needs
Collaborate with other teams to define the product positioning based on market research, analyst, field and customer inputs
Analyze and respond to the customer and sales team needs as it relates to product messaging
Articulate positioning and work with other teams to implement messaging through all internal and external communication channels, such as
Sales team tools and training
Customer collateral
Web presence
Partner communications
Communication to analysts and press
Print and Digital Advertising
Presence at conferences, trade shows, and industry events etc
Solid understanding of marketing principles, ideally with a global security company
5+ years in a product marketing or product management role
Bachelor’s degree in marketing, communications or similar field
Strategic thinking and ability to define and pursue high level objectives
Proven ability to meet deadlines without sacrificing work product quality
Ability to prioritize and differentiate what matters from the noise
Ability to work with and collaborate with cross-functional groups within and outside the organization
Highly detail oriented and organization skills
Ability to travel throughout the world (20-25% of time)
Security Industry Experience. Preferably video surveillance and analytics
Greater Vancouver Area first
Must be able to relocate to Vancouver or Dallas. Preference is Vancouver

Manager, Global Product Marketing Smashbox Resume Examples & Samples

Manager either all Eye or all Lip categories, including development of strategy, pipeline of ideas, concept, research analysis, product and shade development, marketing copy, shade naming, cost of goods analysis, pricing, SKU management, value analysis, collateral, sampling and liaising with cross-functional teams
Maintain comprehensive knowledge and understanding of the current global market environment and industry trends, oversee category and competitive analysis, stay abreast of latest competitive activities and sales, including NPD, trend reports, influencers' activities, social media and competitive digital programs
Develop marketing forecast estimates and collaborate with the global pricing team to finalize recommendations. Partner with Marketing team in preparing product bulletins detailing new program introduction and execution
Partner with the Director, Global Marketing - Color, to identify upcoming trends for the next 3 years, and publish Global Trend Reports to cross functional teams to provide trend direction and inspiration
Oversee and manage Smashbox new product launch recaps, which would include consumer ratings & reviews, NPD data, blogger/influencer reviews and in-store sales
5+ years marketing experience in global product Marketing
Experience in cosmetic industry preferred
Must be adept at thinking strategically and creatively and implement new ideas
Strong management skills to drive projects to completion
Strong analytical, creative, oral and written communication skills

Global Product Marketing Resume Examples & Samples

Provide data analytics from (Morningstar, Bloomberg and Aladdin) daily and monthly to support key messaging to support team initiatives around smart beta, core, fixed income, single countries, sustainable and international
On a monthly basis, provide data updates for all marketing collateral to the global product marketing team (US and EMEA), including product briefs, investor guides, suite brochures and web data
Update monthly web dashboard, US and EMEA product marketing dashboards
Maintain Sales Library/MyWorld and iDox to centralize resources for internal partners
Update global products lists on a monthly basis and as new products are launched. Additionally, find a long-term automated solution for updating and accessing our product lists
Expert with computer applications including Excel, PowerPoint and Word
Excellent presentation skills (oral and written)
2 to 5 years related experience in the investment management business
Knowledge of Bloomberg and Morningstar
Strong design skills

Manager, Global Product Marketing Resume Examples & Samples

Product portfolio growth strategy incorporating innovation to address market needs and opportunities and achieve robust revenue and market share growth
Value proposition based on a prioritization of customer needs and our ability to address those needs
Innovation to expand / strengthen the value proposition and increase Hill-Rom relevance and market share
New business growth opportunities within or adjacent to our current offerings through a detailed understanding of key market/customer trends and competitor strategies
Identify new business growth opportunities within or adjacent to our current offerings through a detailed understanding of key market/customer trends and competitor strategies
Assess market potential for the right segment/targets, develop strategic business plan capitalizing on future market needs and opportunities
Research and analysis of business information to develop an understanding of the industry and competitive environment; stay in tune with any market forces or business drivers that would be influential to future markets
Clinical research requirements to support the value proposition and product launch activities
Communication of the strategy and securing buy-in from customers, key industry influencers and Hill-Rom executive leadership
Managing relationships with global key opinion leaders to shape market understanding and build advocacy
Informing of new product development activities to maximize the value of the development pipeline
Bachelor’s degree from an accredited university required, MBA strongly preferred
At least 3-5 years of professional experience in product management and / or marketing in a life sciences corporation (preferably medical device, diagnostics or capital equipment), preferably with at least 3 of those years in an upstream / global, regional, or country marketing capacity at a life sciences corporation
Proven ability to influence others, including those globally dispersed, in other functions, and in more senior positions
Strong multi-tasking ability and comfort with leading initiatives across multiple areas at the same time
Comfort with ambiguity

Global Product Marketing Leader Resume Examples & Samples

Performing clinical and industry trend analysis, market share and competitive analysis and win/loss tracking to identify product and commercial strategies for growth
Quantifying and prioritizing market opportunity
Collecting and prioritizing product introduction and improvement recommendations and analyzing competitive landscape
Identifying budget requirements to insure proper execution
Orchestrating research to assess market and customer environments and to discover unmet needs, buying cycles and personas. Identifying customers’ clinical and economic needs, values and desired benefits
Building a global market requirements document that prioritizes customer segments and business opportunities
Identifying and assess market and distribution risks, and developing a plan to mitigate those risks
Working with Global Segment Marketing Managers, Region Product Marketing, Product Management, Engineering and Global Design to provide input to the product development roadmap and to develop, test and prototype new product ideas
Working with Region Product Marketing to perform installed base analysis in order to define programs needed to improve customer loyalty, share of wallet and retention. Collaborating with Product Management to include these programs on product roadmaps
Developing a plan and budget for evidence generation to support selected NPI’s and installed base products
Developing inputs to support business case for NPI (incl. target pricing) and product positioning
Defining brand (naming & trademarks), value proposition(s), and competitive positioning claims roadmap for new and existing products
Interviewing professional societies and advocacy groups to identify and select KOL’s for thought leadership and awareness building. Supports development of regional KOL’s in collaboration with Regional Product Marketing
Building and executing global product launch plan, including value proposition, segmentation / positioning, target pricing, awareness & advocacy strategies, channel strategy and sales enablement (in coordination with Regional Product Marketing)
Coordinating development of marketing assets and product training materials (in cooperation with Marketing Services)
Developing programs that improve the customer experience of the installed base in support of installed base retention
Utilizing Gold Standard marketing practices and skills to develop a global marketing plan (portfolio management, marketing strategy, customer segmentation and targeting, positioning and value proposition development, message and market assets development, etc.) to grow global orders and share alternatively, “to support annual business objectives”). Ensures regional marketing plans are aligned with the global marketing plan and collaborates with regional marketing on selecting the appropriate marketing mix
Collaborating with Advertising & Promotion and Communications to develop a communications plan in support of the marketing objective
Developing and managing budget needed to execute marketing plan, and ensure timely implementation of programs in marketing plan
Creates a global product /portfolio strategy including product positioning and current portfolio
Identifies programs needed to enhance customer loyalty and installed base retention
Provides input to the product / solutions roadmap
6+ years’ experience in marketing, product marketing or related field
Leadership skills to lead and/or influence teams and shape/lead growth vision and marketing
Ability to motivate and lead a team of reports
Responsible for ensuring legal and regulatory approval of all marketing communications prior to external release
Deep marketing expertise in market & customer insights, product commercialization and
Team oriented – ability to motivate and work well with diverse, global and cross-functional teams

Director, Global Product Marketing, Glamglow Resume Examples & Samples

Execute the overall brandproduct architecture. Develop product strategies and manage the rolling three year global product pipeline spanning new product launches, beauty to go, sampling, gifting, holiday, and retailer exclusive programs
Spearhead product to market. Direct the development process with partner disciplines to deliver products on time and in COG budget. As part hereof, develop growth plans, run market as well as competitive analyses, partner with product innovation and packaging on new product concepts, concept turn-over, build COG, forecast rationale and set pricing strategy recommendations
Accountable for side-by-side development with GDP
Partner with Brand Editor/Copy, Product Development and ELC Legal Teams on claims strategies on ongoing basis. Be a contributor to brand voice
Oversee brand cost of goods across all categories. Deliver continuous in-depth weighted cost of goods analyses to ensure brand stays on budget. Drive value analysis for existing product line as applicable
Work on go-to-market planning alongside consumer marketing. Provide Regions/Affiliates with timely information on programs, marketing bulletins, and give input on 360 planning. Collaborate with Regions/Affiliates and provide necessary information so they may launch with success
Support during yearly ELC Brand Strategy & Budget cycle as required with product marketing information
Support in North America Applied Marketing
8+ years marketing experience in consumer products
Experience in cosmetic industry a plus
Must be adept at thinking strategically and creatively
Team player who can build, foster and nurture relationships with cross-functional teams

Global Product Marketing V Resume Examples & Samples

Conducts abstract competitive analysis for specific products or product lines. Drives Red Team Analysis
Supports the Field to ensure synergistic account approaches and optimization of all opportunities for account partnership and penetration
Regarded as the technical expert in their particular field
Communicates complex ideas, anticipates potential objections and persuades others, often at senior levels, to adopt a different point of view

Manager, Global Product Marketing, Smashbox Resume Examples & Samples

Assist Director to manage all Complexion categories, including development of strategy, pipeline of ideas, concept, research analysis, product and shade development, marketing copy, shade naming, cost of goods analysis, pricing, SKU management, value analysis, collateral, sampling and liaising with cross-functional teams
Help develop marketing forecast estimates and collaborate with the global pricing team to finalize recommendations. Support Managers in preparing product bulletins detailing new program introduction and execution
Work with the Director, Global Marketing - Complexion, to identify upcoming trends for the next 3 years, and publish Global Trend Reports to cross functional teams to provide trend direction and inspiration
Work with the Global Marketing team on analyzing data, identifying product marketing opportunities and need gaps in the portfolio
Work closely with cross-functional product development and consumer engagement partners to bring new programs to market. Ensure key timeline dates are met
Lead all competitive research initiatives, including latest launches, retailer programs, social media campaigns, consumer review and insights
Participate in product market testing
Support Global Marketing Director in various marketing projects
Cross-functional teams
Cosmetics industry background preferred

Director, Global Product Marketing Resume Examples & Samples

Outstanding track record of profitably developing and executing data-driven marketing strategies
The ability to formulate long-term marketing strategies and brand value propositions that connect with the overall strategy of the business
Background which includes hands-on accomplishments in delivering market share, sales growth and profitability
Exceptional communication skills and the ability to build solid partnerships both internally and externally
Capable of shaping a clear strategic vision and effectively communicating that vision throughout all levels of the organization
Expertise in planning, prioritizing, cross-functional and global projects; the ability to manage multiple projects, determine project urgency, create and drive detailed action plans, schedules, people and tasks
Experience working with internal and external teams globally
Position will work with ITAR products and incumbent must be a US citizen or US permanent resident ("Green Card" holder)
Travel required: 15 – 20%

Senior Manager, Global Product Marketing Resume Examples & Samples

7+ years internet, ecommerce experience in a global capacity
5+ years of managing creative and content strategy
2+years managing a team
Creative expertise in all content formats: video production, blogs, testimonials, whitepapers, Photoshop
Strong analytical/ reporting and communication skills

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