Global Marketing Director Resume Samples

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A Moore

Ashlee

Moore

1274 Flo Rapid

Boston

+1 (555) 162 1412

1274 Flo Rapid

Boston

Phone

p +1 (555) 162 1412

Experience Experience

Phoenix, AZ

Global Marketing Director

Phoenix, AZ

Spinka-Legros

Phoenix, AZ

Global Marketing Director

Developing and delivering launch toolkit to franchise LOCs
Supporting franchise priority markets across the LOC ‘interface’
Working closely with shared service CRM teams
Creating global strategic and operational plans that drive business growth
Representing commercial as a key contributor of the cross-functional Global Product Team (PT)
Operating at a category and brand level
Ensuring that Amgen maximize the value its pipeline and inline brands

Detroit, MI

Global Marketing Director, Michael Kors

Detroit, MI

Langosh, Wilderman and Lakin

Detroit, MI

Global Marketing Director, Michael Kors

Develop feasibility costs for all new product development and manage overall cost of goods for all programs
Lead meetings with cross functional teams on status of program development and innovations, and develops and updates project notes
Reviews all packaging, collateral and advertising artwork for accuracy before final artwork release
Develop seasonal calendar and promotional marketing plans including new product introduction ideation and cadence
Identify new short term and long term opportunities through competitive analysis, industry studies, and analyzing sales. Perform SKU and portfolio analysis on an on-going basis
Develops promotional and launch presentations for internal global marketing site as the primary communication vehicle for all international markets, making updates as necessary
Work closely with the rest of the marketing team and always maintain a team building attitude

present

Los Angeles, CA

Global Marketing Director Osteoporosis & Pain

Los Angeles, CA

Rohan-Conroy

present

Los Angeles, CA

Global Marketing Director Osteoporosis & Pain

present

Drive global strategy for DVB Osteoporosis (OP) portfolio, including LROP
Drive relevant tactics of the implementation plan of Arcoxia
Champion Brand Priorities, providing strategic direction for the DVB OP portfolio globally
Lead and drive Global DVB OP initiatives (launch/Life Cycle Management), working closely with Global R&D, Global Manufacturing Division and other key stakeholders
Lead and drive Global Arcoxia initiatives in coordination with Pain Franchise Global marketing Director and other key stakeholders
Shape and lead DVB OP and Arcoxia launches in highest priority markets and leverage GHQ resources
Closely collaborate with Global Medical Affairs, Global Health Outcomes, Late Lifecycle Management CoE, Alliance Management, Multichannel Marketing, and wide range of cross-functional partners on DVB OP priorities

Education Education

Bachelor’s Degree in Ambiguity

Tulane University

Bachelor’s Degree in Ambiguity

Skills Skills

Drive to elevate brand performance to next level of sales / profitability
Strong professional outlook and interpersonal skills to interface with all marketing support teams in order to actualize marketing programs. This includes on-going project management with Purchasing, Package Development, Creative, Displays, Sales, Financial, Research and Operations teams
Strong leadership skills and ability to work effectively across divisions, geographies, and all levels of leadership
Strong analytical skills with the ability to analyze significant amounts of information with attention to detail and accuracy in order to make smart optimization decisions and recommendations
Solid understanding of performance marketing, conversion, and online customer acquisition
Experience managing PPC campaigns across Google, Yahoo, Bing, and other biddable media platforms
Ability to effectively build an effective team and leverage matrix team working
Demonstrate high proficiency of the whole and the component parts of the Marketing skills framework: Insights, Segmentation, Positioning, Value Proposition, Business Model Innovation, Creative Development, Investment Optimization
Action and Accountability
Self-starter, ability to work with limited direct day to day management

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Global Marketing Director, Michael Kors Resume Examples & Samples

Lead all aspects of Global Marketing for Michael Kors Color. Develop and execute all programs including basic saleable line-up and new product introductions, managing timelines to ensure key dates are met
Develop seasonal calendar and promotional marketing plans including new product introduction ideation and cadence
Act as the day to day liaison with the fashion house licensor, presenting and tracking programs for approval
Lead meetings with cross functional teams on status of program development and innovations, and develops and updates project notes
Develop feasibility costs for all new product development and manage overall cost of goods for all programs
Identify new short term and long term opportunities through competitive analysis, industry studies, and analyzing sales. Perform SKU and portfolio analysis on an on-going basis
Leads copy development for product names, descriptions and product claims
Reviews all packaging, collateral and advertising artwork for accuracy before final artwork release
Develops promotional and launch presentations for internal global marketing site as the primary communication vehicle for all international markets, making updates as necessary
Acts as liaison with local market affiliates to ensure brand strategies and objectives are being met for product launches. Execute special market requests as needed
Main point of contact for all Market Research projects and on-going Consumer Research needs
Work closely with the rest of the marketing team and always maintain a team building attitude
Experience in Global Marketing position (8 + years in Beauty with BS degree) with a minimum of 3+ years in color
Must have solid understanding of strategic business objectives and the ability to take initiative, anticipate next steps and offer recommendations
Excellent understanding of project management
Must be a self starter, accountable and highly organized with the ability to handle multiple projects at one time
Must have a creative flair to come up with new ideas and recognize creative concepts that will work in the marketplace
Highly detail oriented with unprompted follow through
Strong Excel and PowerPoint skills

Global Marketing Director Resume Examples & Samples

Brand equity and positioning
Drive to elevate brand performance to next level of sales / profitability
Strong professional outlook and interpersonal skills to interface with all marketing support teams in order to actualize marketing programs. This includes on-going project management with Purchasing, Package Development, Creative, Displays, Sales, Financial, Research and Operations teams
Communicate and work effectively with people at all levels both internally and externally
Create all new project briefs
Build a team climate
Act as Global liaison with Canada, Latin America ,Europe and Asia
Sets high expectations, encourages others to support the organization
Demonstrate leadership in engaging and working with internal and external resources
Supervise and develop subordinates
Coach, mentor and develop employees
Collaborate with regional affiliates, Sales, Creative Design, Supply Chain, Finance, Advertising/Media, Public Relations, Design House and other key stakeholders
4-year undergraduate Degree, or equivalent, MBA Preferred
10+ year’s professional experience in a sales/marketing environment

Global Marketing Director Electronics Resume Examples & Samples

Ensuring that standard data packages, product roadmaps, and sales tools are developed by the marketing group for all new product launches, and for our most important global products
Listening to our customer base to ensure we are positioning ourselves to solve their most important problems
Developing and executing on a web based strategy for our most critical markets
Leading short and long term strategies development and execution for each market in conjunction with sales, technology, and product management
Pro-actively and systematically identifying and solving business problems both internal and external
Consolidating regional or customer based requests into market based needs and vetting new product developments to ensure that Momentive is creating sustainable market based materials for the future
Growth in our critical markets at above market rates
Extensive travel to customers, distributors and equipment manufacturers required
Strong cross-functional manager who can foster teamwork and drive change
Self-directed and opinionated manager able to make difficult decisions quickly without having all of the data
Problem solver who can understand the details, without micro-managing results. Must be able to identify and bring to a resolution difficult global problems
Proven ability to develop and execute on strategies generating positive results
Prefer > 10 years of marketing experience in an Electronic or Electronic Materials organization
Previous work in Asia Pacific or in a global organization preferred
Working knowledge of Electronics market trends and technologies
Fluency in Chinese, Japanese, or Korean preferred and additional language skills a plus
High-energy, self-motivated personality driven to succeed
Problem Solver

Global Marketing Director Resume Examples & Samples

Define and drive execution of a global marketing strategy that delivers on corporate goals for brand awareness, demand generation, new customer acquisition, ensuring existing customer loyalty, and maximizing customer lifetime value
Create, and ensure day-to-day coordination and execution of, marketing communications calendars and content strategies across all traditional and digital channels – including PR, shows, events, webinars, website, email, outbound calling, and social media
Define and execute integrated cross-channel go-to-market strategies for new X-Rite technologies and products
Teach and drive team adoption of fundamental marketing frameworks, including market visibility modeling, marketing mix models, communication calendars, persona-based and 1:1 messaging strategies, etc
Build and champion execution of messaging and campaigns that are on brand, aligned to target customer personas, and that deliver a consistent cross-channel experience
Define team KPIs and champion the use of Danaher Business Systems (lean and six sigma) tools to track performance, identify issues, and define appropriate countermeasures and other actions to drive ongoing optimization
Proactively identify marketing best practices and share these across regions and channels
Build strong relationships with key internal partners, including regional sales leads, country marketing managers, product/portfolio managers, and Pantone marketers, to ensure consistency and coordination across all aspects of X-Rite global marketing
Build network of agency partners, industry associations and thought leaders, and customers in order to bring leading edge perspectives to our business
Establish marketing governance, processes, and performance measurement tools that enable rapid test and learn and continuous improvement
Build, manage, and develop high-performing team of marketers globally
Drive the adoption of the latest marketing frameworks, tools, and technologies to advance goals for demand generation, new customer acquisition, retention, and loyalty across all marketing channels
Job functions not limited to those listed above
Minimum of 15+ years’ experience successfully managing marketing programs for B2B or B2C
Strong knowledge of marketing communications principles. Experience building and executing omni-channel (PR, shows, events, web, SEO, PPC, email, call, social) marketing strategies globally
Demonstrated success in driving change and transforming marketing operations. Proven ability to develop effective strategies, drive organizational change, and establish new business models and marketing channels
Team leadership, motivation, coaching and development. Proven ability to drive results through effective management of direct reports as well as cross-functional internal and external partners & teams without formal authority
Effective project and program management; track record of delivering on-time and within budget
Strong record of executional excellence and continuous improvement
Global mindset and ability to establish global governance models that effectively balance needs of multiple product lines and regional teams
Excellent interpersonal, collaboration, and communication skills
Excellent Microsoft Office skills (Including, but not limited to, Excel, PowerPoint, Word.)
Willing to travel domestically and internationally (25%)
Experience with brand marketing (i.e. selecting and communicating desired colors to supply chain), marketing to printing or packaging industry, or marketing to industrial/manufacturing industries (e.g. automotive, paint, coatings, textiles)

Senior Global Marketing Director Resume Examples & Samples

7+ years’ experience in a people leader role managing direct reports and/or directly leading cross functional teams
8+ years of increasing responsibility in variety of positions focused primarily in marketing in a medical device firm
Direct experience leading major medical device commercial product launches with a strong DTC background is required
MBA, with Marketing focus preferred
Working knowledge in the following disciplines: engineering, clinical, business opportunity assessments, geographic markets or sales
10+ years’ experience in a people leader role managing direct reports and/or directly leading cross functional teams preferred
Diabetes experience or knowledge
Experience to build and inspire people, establish trust and lead high performing teams
Influence key decision makers and conduct briefing meetings for top management
Broad understanding of key business drivers and organizational needs
Ability to think creatively and plan strategically
Ability to work well under pressure and maintain positive, enthusiastic attitude
Eagerness to learn and expand responsibilities
Ability to work effectively in a team environment and build strong working relationships

Global Marketing Director & Global Brand Leader Resume Examples & Samples

Vision and Strategy
Action and Accountability
Market Awareness
Ability to effectively build an effective team and leverage matrix team working
Grow and leverage team members’ Marketing skills
Leverage data, analytics and strategic mind-set in all aspects of running the marketing component of the business
Provide positive leadership and productive influence across and around the enterprise

Global Marketing Director, MTL Resume Examples & Samples

Work closely with Global Sales Director on go to market strategy encompassing direct, channel and project sales
Provide leadership and set product line growth objectives which support and compliment the business units strategy including the identification of new products for development and/or private branding
Implement and effectively coordinate the product development process to ensure timing of product introduction and acceptance in the market
Initiate changes or deletions in current products and pricing necessary to maintain and increase sales and profits in accordance with MTL goals and policy
Evaluate product success in the marketplace through internal reports and direct contact with field sales, customer and distributors
Maintain current and required knowledge of the marketplace to be thoroughly appraised of all new or modified product opportunities as well as developments that may impact our products or ability to sell them
Plan and determine product pricing and distributor discount structure to obtain optimum volume and market position
Develop and implement advertising, promotional plans and collateral material for existing and new product launches
Develop strategic and tactical pricing policies to assure products are competitive and margins are achieved
Drive customer engagement through the sales teams and provide intelligence and insight to this group through activities such as voice of customer events and surveys
Full understanding of the marketing domain including product line management, pricing, strategy, marketing communications, branding and product technical support
Proven experience in a previous global marketing role operating within a leadership team in a matrix environment
Strong commercial and risk awareness
Technically highly competent and able to converse comfortably with engineers, customers, peers and the team on product matters
Strong willed and single minded – able to drive through actions where required
Strong and capable communicator from board level down; from engineer up
Strong influencing and calibration skills
Change orientated and organized with strong planning skills
Visionary and entrepreneurial – able to see and hold the big picture and see opportunities and synergies within the group

Global Marketing Director Resume Examples & Samples

Demonstrated ability to lead strategically, drive performance, and act collaboratively
Must be able to conceptualize and articulate a vision that energizes all functional areas and stakeholders
Proven team player, particularly working with Project Teams/Clinical/Regulatory/CMC with ability to navigate cross functionally
Successful candidate should have at least 6 years industry experience with 4+ years of marketing/equivalent experience, strong preference for 2-3 years in breast cancer, both in Global, Regional and/or Affiliate roles. Sales/sales leadership & other commercial/analytical background preferred
Ability to demonstrate Corporate Values through passion for the patient, courage to face our challenges and the unknown, trust in our words and our actions and excellence in delivering exceptional results is required
Being able to think globally and act locally with sensitivity to cultural differences
Recognizing market opportunities for both new and current products, acting accordingly and taking risks when appropriate
Being a change agent in a rapidly transforming organization
Being open-minded to new ways and new ideas

Global Marketing Director Resume Examples & Samples

Build effective and innovative global marketing strategies to support, grow and build the both brands
Develop annual marketing roadmap and budget for US and international markets
Working closely with the regional teams to gain a strong understanding of the business needs and set seasonal initiative calendars accordingly
Oversee all marketing executions using online, social media, advertising, P.R., E-com, P.O.S. and ensure fully integrated messaging across all channels
Briefing, tracking and dispatching all Skagen & Michele marketing materials including seasonal collateral, POS, press kits, mailers, event, etc
Develop, coordinate, and administer seasonal marketing messages across the domestic and international distribution footprint
Monitor industry marketing trends to ensure best-of-class and innovation executions
Leads social purpose marketing and special events
8-10 years of relevant marketing experience
Strong communication, leadership and negotiation skills
Creative and operational talent
Left brain/Right brain thinker
Minimum of Bachelor’s degree in Marketing or related field. Master’s preferred

Global Marketing Director Osteoporosis & Pain Resume Examples & Samples

Drive global strategy for DVB Osteoporosis (OP) portfolio, including LROP
Drive relevant tactics of the implementation plan of Arcoxia
Champion Brand Priorities, providing strategic direction for the DVB OP portfolio globally
Lead and drive Global DVB OP initiatives (launch/Life Cycle Management), working closely with Global R&D, Global Manufacturing Division and other key stakeholders
Lead and drive Global Arcoxia initiatives in coordination with Pain Franchise Global marketing Director and other key stakeholders
Shape and lead DVB OP and Arcoxia launches in highest priority markets and leverage GHQ resources
Closely collaborate with Global Medical Affairs, Global Health Outcomes, Late Lifecycle Management CoE, Alliance Management, Multichannel Marketing, and wide range of cross-functional partners on DVB OP priorities
Partner with Global Medical Affairs to lead Scientific forums at prioritized Global Congresses and engage with Global Scientific Leaders representing high priority markets
Review and approve Pricing, PLR and SKU rationalization for Global markets for OP and Arcoxia
Assume a hands-on approach in leading the DVB Osteoporosis Life-Cycle Planning globally, working closely with the regions, Life Cycle Management COE and Global R&D to maximize the long term potential of the portfolio
Drive and oversee the assessment of potential third party promotion arrangements/ partnerships
Provide forecast support and monitor the growth and financial strength of the brands
Lead the development of customized materials for the brands in collaboration with DVB Marketing and Promotion, according to identified customer needs and strategic brand priorities
Champion new methods of customer interaction including non-traditional (face to face) marketing channels; providing best practices to the markets and ensure support for execution
BA/BS degree or international equivalent from an accredited university; MBA degree is preferred
Minimum of 10 years in pharmaceutical marketing with roles in country operations and/or international experience, with experience in Osteoporosis Therapeutic Area; experience in a broad range of therapeutic categories is preferred
At least 5 years of Global or International Marketing experience (ideally in the Asia Region, China, Japan, or Headquarters); prior experience in a Regional/Global Marketing role is preferred
Previous experience in Lifecycle Management and product would be advantageous
Strong documented marketing expertise in the areas of: strategy, market research, tactics, forecasting, and material development
Commercial acumen and experience in financial management, e.g. brand budget, sales forecasts, etc
Customer-centric thinking and entrepreneurial mentality; willingness to take reasonable risks (to improve business)
Knowledge of and experience in life cycle management
Ability to mentor/support local teams in brand and customer marketing, utilizing strong MSD Marketing principles
Well-developed stakeholder engagement skills with the ability to effectively communicate across a broad stakeholder group, including those at the executive level of Global R&D, Global Manufacturing, BUDs, MDs, Regional Presidents
Demonstrated ability to influence and manage individuals and teams without being the direct manager
Superior collaborative skills, with an ability to work across cultures, geographic, and hierarchical boundaries
Pronounced operational/execution skills (e.g., ability to get things implemented) and high learning agility; open to feedback
Flawless time management skills with an ability to deliver despite competing priorities arising
A self- starter, with motivation and drive to see strategy executed and deliver results
Resilient with an ability to deal with ambiguity and complex operating environments
Optimistic and Passionate; grace and poise under pressure
Strong analytical skills; ability to synthesize data/insights from local markets into recommendations/inputs into a global brand strategy
Superior interpersonal skills and emotional/social intelligence; awareness regarding the needs, goals, demands, and problems of others
Willingness to travel (understanding of the potential strain this may put on family and self)
Strong communication and presentation skills; proven ability to deliver concise, well developed business cases
Fluency in English and excellent verbal and written communication skills

Global Marketing Director Resume Examples & Samples

Representing commercial as a key contributor of the cross-functional Global Product Team (PT)
Leadership of the Global Insight and Brand Platform Team including global and region representation of Marketing, Research, Payer and other commercial functions
Development and execution of the Global Commercial Plan (GCP)
Ensuring that Amgen maximize the value its pipeline and inline brands
Leading all Global Marketing activities for assigned brands consistent with agreed Global Marketing processes
Institute, communicate and be the Global steward of the commercial vision for the product
Develop and maintain core positioning and branding and ensure this is executed globally
Lead development and implementation of the Global Commercial Plan
Understand and Champion regional interests with a create consolidated and integrated global marketing perspective
Partner with the Insight and Brand Platform Team members including regions and functions to ensure delivery of the GCP
Facilitate high quality and timely cross regional product specific knowledge and best
8+ years of experience and a track record of success in commercial roles of increasing scope, scale and complexity, with leading companies in the biopharmaceutical industry
A proven best-in-class marketer with experience developing and implementing innovative marketing and commercial strategies for products, successfully launching therapeutic products and repositioning products to maximize commercial value. Prior experience in Global marketing
Experience living and working outside the United States. Possesses an understanding of broad, global market dynamics and the cultural awareness and sensitivity to form relationships and work effectively with colleagues around the world
Broad therapeutic area expertise. Has worked in diverse commercial roles supporting several different disease states, on products in various stages of the lifecycle, with a diverse set of customers in challenging and competitive markets. Experience supporting partnered assets/programs
Prior experience in a tactical, “line” marketing role, implementing marketing strategies in local markets
Experience leading cross-functional teams in a matrix environment, managing global projects involving multiple functions and shared accountabilities
Experience supporting product licensing and acquisition transactions. Has contributed commercial expertise in evaluating internal assets and prioritizing external opportunities. Has supported transactions by conducting due diligence, evaluating market dynamics, contributing modeling assumptions, and assisting with valuation
Exceptional commercial acumen and instincts, excellent marketing capabilities, strong strategic thinking capabilities, analytical skills, and verbal and written communication skills, superior cross-functional collaboration skills, the ability to operate globally and locally, highly effective influencing skills, unquestioned integrity and strong business ethics and commitment to company values and culture

Global Marketing Director Resume Examples & Samples

Delivering a pre-launch digital marketing strategy and platform that drives awareness of the unmet need in migraine
Planning that align to the global strategy, including strategic imperatives, behavioral objectives, and key performance indicators
Creating the concept for, and developing and delivering, a branded platform to support patients and healthcare providers
Developing performance metrics and an execution plan to deliver on these metrics
Building and maintaining cross-functional decision making and alignment
Optimizing investments and the allocation of resources
10+ years of biotech/pharmaceutical experience, with a strong background in strategic marketing and a track record in delivering sophisticated programs that optimize clinical, regulatory, legal, and commercial functions

Global Marketing Director Prof & Specialties Resume Examples & Samples

Leads creation of Marketing Strategy for Professional & specialties brands, ensuring consistency with overall Global Marketing strategy and masterbrands, such as Dulux, which are led by the Global Mkt Director Consumer
Works closely with the Director of Innovation & Insights to develop Innovation programmes
Leads brand positioning and pricing architecture
Leads brand & product portfolio development and innovation within professional brands / categories. In addition, leads the specifier strategy and plan development
Create repeatable concepts & launch packages and work with units to implement it with a strong focus on Activation toolkits
Drives communication programmes that are specific to EMEA/other BUs, working closely with the Marketing Leadership Team (Central & Regional MD’s)
Support local markets with activation
Develop and manage programmes and complexity reduction
Responsibility for global Professional & Specialties Marketing A&P budget & challenge regional A&P across geo., categories, brands and initiatives
Exhibit a strong focus on people development within the Professional & Specialties Marketing team and consistently improve capabilities and engagement in the direct and indirect team, including co-developing the Marketing Excellence program on the AkzoNobel Academy
Develop, define and/or update the own stores positioning
Develop ideas and concepts on the basis of insights
Member of Marketing Leadership Team with accountability for the development and profitability of Professional Brands and Channels
Support local markets with relevant Marketing initiatives where needed, in close collaboration with Cluster Marketing Director and align with global project/ program managers to drive local activation
Owns relationship with global media and sponsorship agencies and leads negotiation on cost and value delivery to maximise return on investment
University Education with Degree or equivalent qualification, post-graduate marketing qualification desirable
Deep expertise in, and wide-ranging experience (at least 15 years) of, Marketing at a senior level in a Global organization
Strategic , influencing and people skills and the ability to set the agenda
Proven successful launches of large marketing initiatives including innovation launches and service enhancement initiatives (business to business)
Experience of leading diverse (cross-cultural) teams in a matrix environment
Ability to marry the twin requirements of 'Global and Local'; 'Operational and Strategic'; 'Visionary and Pragmatic'; and be 'Inspiring and Disciplined' across diverse, multiple markets
Strong business acumen, sales experience and preferably Business to Business experience
Multi-country experience and fluent in English. Understanding and sensitivity to different cultural behaviors

Global Marketing Director Resume Examples & Samples

Working with current Global Marketing Leaders to gather deep insights into the customer, marketplace, competitors, and business drivers and develop a “gold standard” commercial strategy designed to optimize the future value of early stage assets
Ensuring that all early stage key portal decisions are supported by a robust commercial assessment including but not limited to an understanding of portfolio fit and organizational impact
Utilizing the knowledge gained with Amgen products to provide marketing input into early stage business development opportunities as they arise
Working with the product team to provide commercial leadership to the Omecamtiv product team around lifecycle management strategies and individual initiatives opportunities to ensure that the value of the asset across future potential indications is realized
Supporting the Franchise Steering Committee as needed on initiatives related to commercial franchise strategy
Marketing experience in early development in the related therapeutic areas of CV, Metabolic, Neuroscience
Strong interpersonal skills with demonstrated ability to work effectively across the matrix
Excellent written, analytical and verbal communication skills
Demonstrated ability to analyze a business problem and develop an appropriate strategy
Flexibility to work within a fast changing environment and cope with degrees of ambiguity
Ability to prioritize and manage multiple priorities and stakeholders
Act as a role model for others in line with Amgen values

Global Marketing Director AMA Dermocosmetic GIL Resume Examples & Samples

Science based marketing experience
Performance driven and strong project management skills with a high level of pro activity
Category/international/Asia experience in skin care marketing
Demonstrated ability to identify and deploy powerful insights that drive growth
Proven ability to provides strategic guidance on portfolio complexity, amplification, investment choices, innovation and planning
Proven ability to provide recommendation of intervention & opportunity plans via on-going assessment of in-yr category/brand business performance in region in collaboration with Areas
Ability to collaborate with Areas to ensure category strategies, innovation pipeline, toolkits are being leveraged effectively to maximize commercial & media plans
Proven delivery of flawless launches across markets
Demonstrated ability to implement consistent brand assets across markets and through all consumer touch points
Proven P&L/budget management, budget responsibility, pricing and COG’s strategy development
Ability to lead within a matrix organization, integrating complex multifunctional efforts crossing multiple business areas
Experience in leading business growth in complex regulatory environments
Knowledge of the category’s key markets
Provides strategic guidance to category on ‘WTP and HTW’ on Area choices, portfolio complexity, amplification, investment choices, innovation and planning
Recommendation of intervention & opportunity plans via on-going assessment of in-yr category/brand business performance in region in collaboration with Areas
Category owner of optimizing Area MAP, Comms planning process, A&P, BIC share & reapply, in-year launch plans while providing key region inputs when collaborating with GBLs for 3-1, BCs, innovation & CI ideas
Collaborating with Areas to ensure category strategies, innovation pipeline, toolkits are being leveraged effectively to maximize commercial & media plans
Key point of contact of the category in the region for operational and day to day Area issues or opportunities while acting as key link for Areas to the Global Commercial or PMB (local expansion) teams

Global Marketing Director Dermocosmetic Resume Examples & Samples

Proven track record of commercial success in a LOC marketing role or above country role
Capacity to network effectively and build strong relationships across different countries and cultures
High strategic and analytical capabilities. Good communication skills
High level of English skills – verbally and in writing
Category/international experience in skin care marketing
Track record of contributions to the strategic planning process, ideally at both a category and brand level
Significant proven track record of driving brand growth
Proven delivery of flawless launches
Demonstrated ability to create and implement consistent brand assets across markets and through all consumer touch points
Delivered successful consumer connections
Demonstrated the ability to harness the shopper-consumer-expert relationship
Demonstrated ability to lead complex projects with successful outcome
Exceptional communication (verbal & written) and influencing skills
Experience in emerging consumer class markets or other emerging economies will be highly preferred
Lead the process to refine the Brand Hearts, as appropriate, building a purposeful brand positioning
Identify and deploy global consumer insights and clearly defined and consumer validated core targets Champions the voice of the consumer. Fuse insights for strong growth plans
Lead the process to define, develop and deploy brand assets across marketing and all consumer touchpoints (pack, on shelf, digital, media etc.) including developing equity building campaigns/consumer connections and delivering digital acceleration via competitive assets

Global Marketing Director Resume Examples & Samples

Bachelor’s degree in technical and/or marketing field. MBA preferred
Minimum of 10+ years’ experience in B2B marketing, preferably with food ingredients, with strong link to consumer products and/or direct consumer packaged goods marketing role
Direct experience in managing technology/product development. Demonstrated success in developing and launching new products, either novel ingredients or packed food products
Past P&L responsibility for a business or business segment
Demonstrated ability to build a business from inception to significant financial size
Ability to think strategically and translate strategy into tangible business plans and actions
Experience in understanding texture trends and communicating industry insight both internally and externally
Significant direct experience in development and implementation of marketing communications programs. Experience in managing external marketing communication and research providers and knowledge of current market research techniques
Technically strong with ability to understand technology concepts and communicate to various levels within organization. Reduce technology concepts into clear/effective communication of all forms
Demonstrated ability to manage network/ matrix organizations to achieve business objectives
Experience in working effectively with sales representatives and customers
Outstanding written and oral communication and presentation skills. Ability to lead, inspire and communicate with confidence to most senior levels of management
Self-starter, ability to work with limited direct day to day management
Up to 30% travel required- both domestic and international

Global Marketing Director Resume Examples & Samples

Bachelor’s Degree in Marketing, MBA preferred
Significant experience in marketing/sales at the manager/supervisor level
World class brand, category or portfolio management experience including

Global Marketing Director Resume Examples & Samples

Demonstrate high proficiency of the whole and the component parts of the Marketing skills framework: Insights, Segmentation, Positioning, Value Proposition, Business Model Innovation, Creative Development, Investment Optimization
Collaborative approach to working with US, Areas and Global Commercial Development, and others
Exhibit P&L mindset regardless of role and/or unit
Effectively orchestrate work across internal teams and external partners including agencies, etc

Global Marketing Director Resume Examples & Samples

Performance driven with high level of proactivity
Strong finance and forecasting capabilities
Strong Account Management capabilities
Science based brand management experience in above country role
World class brand, category or portfolio management experience, including
Work with Franchise markets to deliver net sales and market share targets in line with plan (i.e., development and implementation of performance optimization plan)
Identify key global customer insights and learnings in order to strengthen plans/initiatives to accelerate sales and market share
Delivery of global campaign story flow that enables GSK to win by differentiating brand vs. competition
Partner with Market Access to improve access to medicine(s)
Develop and deliver performance updates as required

Global Marketing Director Resume Examples & Samples

Establish marketing strategies and develop marketing programs to produce an integrated business and product direction for GSP brands including, Lenel, Interlogix, Onity, Supra, and MobileView that will increase market share while maintaining profitability
Provide strategic direction and counsel to senior management to support product placement, price positioning, strategic roadmaps, advertising, warranties, sales channels and market segments to optimize profitability and industry leadership
Develop the mid and long term business objectives and strategic plans to support GSP’s revenue growth
Plan and guide activities in accordance with strategic plans, annual objectives and profit plans to improve market share, sales levels, profit margins and return on capital
Create and promote collaborative efforts with customers and suppliers when developing creative and aggressive marketing strategies
Develop detailed understanding of market size/growth and market share for product segments
Synthesize competitive intelligence and market trends to develop strategies and actions in brand positioning and promotional planning versus competitors
Development marketing tools required for new products
Collaborate with business leaders to ensure product development efforts are aligned with VOC while bringing solutions with differentiation on each specific market and product segment
Direct the issuance of news regarding Global Security Products activities to all external media, maintain effective working relationships with key media representatives while leveraging the equity developed in all of the brand offerings
Partner with sales team on marketing plan and strategy for trade conferences, shows and exhibits to promote competitive product offerings, including new product introductions

Global Marketing Director Resume Examples & Samples

Work effectively with cross-functional partners including molecular companion diagnostics, research & development, Medical Affairs, alliance management, market access, finance, corporate strategy, market analytics, regulatory affairs, communications/public affairs, BD&L, health economics & outcomes research, international and domestic operations, legal, etc. to successfully navigate the internal and external environments and deliver value to our customers
Provides commercial leadership on such activities including long & short range business planning, product development teams, portfolio valuations, joint steering committees, laboratory developed testing, summit meetings, operating budget, scope of work, companion diagnostic global filing strategic plan, global reimbursement strategic plan, launch readiness reviews, global organized customer interactions, market research, demand/forecasting, BD&L activities, and agency partner management
Oncology Marketing experience
Pharmaceutical & Diagnostics marketing experience
Significant & demonstrated commercial leadership in marketplace assessment, development of disease state and product strategy, long & short range business planning, global market access & reimbursement
Strong leadership, problem solving, teamwork, analytical, written/verbal communication, and presentation skills
Collaboration with business partners, influencing without authority and working successfully with cross-functional teams
25% Travel, including some weekends

Global Marketing Director Resume Examples & Samples

College Degree in Pharmaceutical Sciences
An MBA is a must
Demonstration of academic achievement, ability to learn in a structured manner
Substantive experience in the pharma industry in sales, marketing, regional and global roles
Experience in “in-country” and above country leadership roles
Demonstrated ability to collaborate with developed and developing markets
Integrative and inspirational Leadership and experience leading a direct team in a matrix environment to deliver value creation, engaging style, clarity of communication, ability to flex style
Strategic Marketing/commercial experience and evidence of successful execution of medicines/vaccines launches or re-positioning
Successful experience of developing and executing a commercial strategy in tender and private markets environment, including pricing strategy, strategic allocation and market access
Commercial and Business acumen
Development and implementation of strategic launch plan
Interpret customer insights
Supporting franchise priority markets across the LOC ‘interface&#8217
Embrace and execute the launch excellence process for asset
Developing and delivering launch toolkit to franchise LOCs
Brand planning process and budgeting for asset
Lead the core commercial cycle for the portfolio

Global Marketing Director Resume Examples & Samples

10 years of relevant experience and a Bachelor’s degree or its equivalent or
8 years of relevant experience and a Master’s degree or
5 years of relevant experience and a PhD
Experience managing PPC campaigns across Google, Yahoo, Bing, and other biddable media platforms
In-depth, hands-on experience with bid management tools (e.g. Click Equations, Marin, Kenshoo, Search Ignite)
Experience with website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends)
Experience with A/B and multivariate testing and optimizing search copy and landing pages
Up-to-date with the latest trends and best practices in SEO, SEM, social media, and content syndication
Strong analytical skills with the ability to analyze significant amounts of information with attention to detail and accuracy in order to make smart optimization decisions and recommendations
Global team leadership experience a plus
Strong leadership skills and ability to work effectively across divisions, geographies, and all levels of leadership
Understanding of the B2B customer journey and the interrelationships between Marketing and Sales

Global Marketing Director Resume Examples & Samples

Lead Cardiovascular (CSL112) marketing strategy development and ensure alignment with clinical development, regulatory and HEOR/Market Access
Serve as marketing lead on key cross-functional teams
Drive new insights through integration of data from all customer groups
Oversee development of positioning, messaging and communication strategies across customer groups
Lead creation of market development and launch campaigns that appropriately target key customer groups
Provide strategic direction and oversight of marketing research plan
Oversee development of sales forecasts scenarios and sensitivity analyses
Develop pricing strategy based on market trends and payer insights, in collaboration with HEOR/Market Access team; point responsibility to engage in the development of an access & policy global advocacy plan
Provides strategic direction to multiple agencies
Recruitment, selection and development of talent
Marketing experience in early cardiovascular product development/ solid foundation in strategic marketing
Ability to gather insights from different data sources/customer groups and capacity to develop appropriate strategy/provide recommendations despite a degree of ambiguity
Strong ability to provide commercial leadership and work collaboratively across cross-functional and regional teams
Flexibility to work within a fast changing environment

Global Marketing Director Resume Examples & Samples

Undergraduate degree required, MBA preferred
10+ years of sales and or marketing experience required
Extensive Product Management and/or Marketing Strategy experience required
Strong Upstream and Downstream commercialization of new products experience preferred
Excellent leadership and coaching skills required
Proven ability to establish and execute a growth vision / strategy for a business
Demonstrated record of success
Up to 30% travel domestically and internationally

Global Marketing Director Resume Examples & Samples

Knowledge of the BGA industry, with direct experience working with FBOs a plus
The ability to develop a marketing strategy & plan that underpins annual and multi- year organic growth targets for multiple commercial business lines
Integrated campaign development, planning, lead in execution, measurement
Deep understanding of and experience in different marketing channels: print, digital, direct, event, social, content marketing etc
Understanding of CRM tools
Event and vendor management experience
Skillful communicator with ability to identify and deliver right message for right audience with both internal and external stakeholders
Strategic and analytical mindset, excellent problem solver, detail oriented, results driven, dedicated to excellence

Triple Copd Global Marketing Director Resume Examples & Samples

Seven (7) years of brand management experience in above country and/or local operating country (LOC)
Prior experience in Respiratory Therapeutic area
Strong strategic and analytic capabilities
Strong project management capabilities
Prior brand management experience in Respiratory Therapeutic area
Strong prior experience working cross-functionally with R&D and Medical Affairs
Creating global strategic and operational plans that drive business growth
Delivery of global campaign promotional materials, including supporting and training materials, that have been co-created with key markets
Partner with Medical Affairs and VEO to strengthen science (i.e. claims and visualization) of brand

Global Marketing Director Resume Examples & Samples

Together with the Executive Director, IBPT (Insights and Brand Platform Team) and Senior Program Manager, drive the Strategic Brand Planning Process along the Cardiovascular Patient Journey and based on true patient insights
Develop a very robust assessment of the future therapeutic landscape including deep insights into the patients, customer, marketplace, competitors and business drivers. Extrapolate this assessment into an understanding of how the patient, marketplace and customer needs may evolve over the next several years
Develop, deliver and drive key Global Strategic Projects for the brand
Drive and deliver solid financial planning at a global level for the brand (LRP, Budget)
Work with the Senior Manager for Patient Ecosystems in developing and delivering Patient Centric Ecosystems and Patient Centric Solutions for the brand around key leverage points in the Patient Journey: identification / diagnosis, onboarding dosing experience and adherence. This includes both internal Technology Solutions (device delivery innovations) and external partnerships
Identifying what clinical trial data should be generated to complement labeling and enhance scientific evidence to support the Repatha brand platform. Work closely with the Insights and Brand Platform team to create a recommended set of data generation options including Amgen Clinical Studies, Investigator Sponsored Studies (ISS) and Real World Evidence (RWE)
Together with the Global Marketing Director for Promotions, leverage key lifecycle events including clinical trial readouts and next generation device launches
10+ years of biotech/pharmaceutical industry experience with strong management skills
Demonstrated track record of strong commercial strategic planning and execution; successful product launch experience
Experience in a Strategic Regional or Global function
Relevant therapeutic area experience (sales, marketing and/or payer experience)

Global Marketing Director Resume Examples & Samples

Identify key business drivers for the market development strategy through in-depth understanding of product, cardiovascular treatment practices, customer needs and competitive trends in the cardiovascular market
Lead pre-launch initiatives including market insight, positioning, messaging, branding
Work closely with R&D organization, contributing to clinical development and regulatory strategy by integrating market insights, KOL input and competitive intelligence
Foster strong partnerships with health economics, market access, market research, legal, corporate communications and other functional teams to ensure understanding of brand strategies and aligned objectives
Build and maintain strong relationships with key opinion leaders in cardiovascular
Manage annual marketing budget
Bachelors of Science or Marketing Degree. MBA preferred
Experience in new product planning and strategic marketing
Ten or more years of pharmaceutical marketing experience, including a successful cardiovascular launch
Experience with both global and US launches preferred
Willingness and flexibility to meet domestic and international travel requirements (approximately 25%)

Associate Global Marketing Director Resume Examples & Samples

Develop a deep understanding of our customers and consumers across the globe through market research, customer visits and close relationships key opinion leaders
Develop new products, features, services, and programs with compelling value propositions to drive use of Invisalign clear aligners by both doctors and consumers
Drive mobile and digital strategy for the orthodontist and consumer markets. Execute on product development and commercialization in partnership with the product marketing and regional teams
Own competitive response strategy and program execution
Be the voice of the consumer and orthodontist
Develop global commercialization strategies from positioning and messaging to pricing and global launch campaigns
Lead commercialization in collaboration with Regional Marketing
Digital and mobile product development and strategic experience
Global marketing expertise
Leadership and influencing skills
Passion for consumer or professional marketing, digital healthcare and product innovation
Self-starter, ability to work in a fast paced environment with skills to lead and execute on multiple programs in parallel
Strong abilities in collaboration and teaming
Strategic and tactical mind-set
Comfortable with ambiguity and uncertainty
Ability to work in and with virtual teams
Excellent English skills, additional languages advantageous
Up to 40% of global travel required
10-15 years of relevant experience required with a balance of strategic and execution roles
BS or BA or equivalent experience required. MBA highly desired
Experience working in a global marketing role or with Align Technology is required. Experience in Asia highly desired
Experience in working with mobile or digital technologies or MedTech
Experience in developing disruptive technologies, ideally in consumer packaged goods, medical device, digital health or dental industries
Experience in leading cross functional team(s) is required
Mix of experience in large multi-national companies and small companies is desired
P&L or revenue accountability where objectives were delivered consistently over time
Must have led a brand in the delivery of enterprise objectives
Experience in academy-type marketing development programs preferred (Procter & Gamble, Johnson & Johnson, Unilever, Clorox, 3M, etc.)
Proven success with matrix organizations—results delivered consistently with a clear leadership style which is appealing to cross-functional peers