Dir Marketing Resume Samples

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W Gleichner

Wade

Gleichner

603 Grady Mountains

San Francisco

+1 (555) 723 4398

603 Grady Mountains

San Francisco

Phone

p +1 (555) 723 4398

Experience Experience

Boston, MA

Dir-marketing

Boston, MA

Wintheiser and Sons

Boston, MA

Dir-marketing

Quickly get up to speed on the existing business and marketing strategies in place and begin to develop strong relationships with the leadership team. That team includes the functional leaders for Sales, Operations, Engineering, Industrial Design, HR and Finance
Begin to form a strategy to enter new channels that either influence the sale and/or distribute product. Some of those channels include lighting showrooms, kitchen showrooms, and the architecture & design community
Play both a hands-on and a leadership role in executing on strategic initiatives. Develop and mentor the staff to ensure they are key players in execution and can become successors to the Director of Marketing
Be a champion in the organization for market, channel and customer trends. Become recognized in the organization as a leader who takes a highly strategic view of the business and makes significant impact in driving growth beyond its traditional channels
Develop strong relationships with peers in other parts of Kohler – sharing best practices and looking for opportunities to leverage one another’s businesses
Manage creative, strategic planning and budgeting of advertising campaigns with media agencies to ensure quality execution
Develops strategic business drivers through collaborative effort with DMI and key functional partners designed to build sales and maintain effective brand image and innovation. - 15%

New York, NY

Dir Marketing

New York, NY

Gerlach, Paucek and Dibbert

New York, NY

Dir Marketing

Events Management Manage and create an annual events calendar that incorporates lead generation, thought leadership, and vertical development
Develop, manage and/or assist with selected social media campaigns
Lead the Firm Manager marketing team, nurturing talent and maximizing overall team performance
Provide the executive team with updates on performance of online programs
Partner cross-functionally with product, development and sales to effectively execute campaigns, maximize ROI
Works closely with business owners and other key stakeholders across the organization to develop a highly effective
Manage Demand Generation team, ensuring on-time execution of marketing activities, performance against lead forecasts and pipeline creation

present

Phoenix, AZ

Dir, Marketing

Phoenix, AZ

Rogahn Inc

present

Phoenix, AZ

Dir, Marketing

present

Leads and coaches Category/Segment Managers to work with merchants and vendors to ensure an integrated Marketing approach and plan
Creates and manages marketing budgets, plans and expenditures
Works with VP, Product Marketing to take programs developed for CM360 and enhance them for Spotlight
Develop partnership marketing with all Comcast and NBCU entities, as well as with vendors, networks, 3rd parties, etc
Manage a team of direct reports including training and development plans
Execute plans for assigned product line(s) across all channels in close partnership with sales, operations, research and development and other functions
Develop and enhance branding for CM360 and Spotlight, including strategies behind

Education Education

Bachelor’s Degree in Marketing

Brigham Young University

Bachelor’s Degree in Marketing

Skills Skills

Strong written and verbal communication skills with the ability to successfully communicate across all levels of the organization
Possesses strong communication skills with ability to solicit input from various stakeholders
Strong presentation skills with the ability to effectively communicate and present across all levels of the Organization
Strong proficiency with Microsoft office programs
Strong analytical skills with the ability to think and execute both strategically and creatively
High attention to detail and focus on quality output necessary
Self-starter with proven ability to deliver results
Works closely with business owners and other key stakeholders across the organization to develop a highly effective
Demonstrated ability to multi-task, set and manage expectations in a fast-paced environment
Strong Data analysis skills

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Dir Marketing Resume Examples & Samples

Manage Demand Generation team, ensuring on-time execution of marketing activities, performance against lead forecasts and pipeline creation
Design and drive a comprehensive demand generation strategy integrating and leveraging tactics and tools including search engine marketing, direct marketing, webinars, events and social media
Assess current lead funnel definition and create data-driven, actionable plans to advance sophistication through better understanding of buying cycle stages and nurturing campaign goals
Create strategy to advance use of marketing technology to fully implement automation and nurturing campaigns
Implement testing strategies to analyze and enhance the demand creation process, including response and conversion rates and multivariate testing
Track and analyze marketing performance and continually implement optimizations for increased growth
Provide day-to-day management and accountability for all email marketing and other promotional programs
Cultivate and leverage relationships across the organization an ongoing basis to identify current and future initiatives, in addition to sharing performance results
5+ years of B2B marketing experience, with heavy focus in demand/lead generation, digital marketing and campaign management roles a must
Management experience, including demonstrated strong interpersonal and team-building capabilities a must
Experience creating and implementing proven successful demand creation, lead nurturing, and pipeline acceleration programs
Expertise in digital marketing, ideally for a B2B company where online marketing played a key role in new customer acquisition, with working knowledge of SEM (SEO and PPC)
Hands-on experience using marketing automation platforms (Eloqua strongly preferred) and CRMs (Siebel preferred)
Demonstrated ability to multi-task, set and manage expectations in a fast-paced environment
Creative, passionate marketer with desire to innovate and transform marketing practices and strategy
High attention to detail and focus on quality output necessary
Self-starter with proven ability to deliver results

Dir Marketing Resume Examples & Samples

Track record of successful digital marketing leadership that has driven prospect awareness, engagement, acquisition and revenue
Understand core principles of the Buyer Journey and how to use a variety of marketing channels and assets to move the buyer through the funnel ? helping them understand their need and position Firm Manager at the top of their consideration set
Experience in integrated marketing programs, bridging important offline brand building programs with digital discovery and acquisition
Digital marketing experience, SaaS experience and preferably e-commerce experience
Proven success in delivering a variety of campaigns on time & within budget
Ability to work collaboratively within a cross-functional organization
Create and scale data-driven online marketing strategies and roadmaps; leading the charge in digital marketing thought leadership and best-in-class programs
Lead the Firm Manager marketing team, nurturing talent and maximizing overall team performance
Develop and initiate user acquisition campaigns - experiment with a wide array of ever-changing online and offline channels and develop methods to understand and improve campaign effectiveness
Defines the creative approach for campaigns to accomplish marketing goal, and works closely with the creative team to deliver campaigns to support business growth
Expand the company's online advertising strategies to include site retargeting, search retargeting, behavioral targeting, sophisticated social marketing, affiliate marketing, display advertising, real-time bidding and beyond
Rigorously track cost per trial, conversion to pay and LTV metrics to evaluate effectiveness of programs
Partner cross-functionally with product, development and sales to effectively execute campaigns, maximize ROI
Continuously identify, evaluate and test new acquisition channels, strategies and tactics
Utilize online buyer behavior research tools (e.g. heat-mapping and click path analysis) to understand both bumps in the road and dead-ends in the online purchase process
Rapidly develop and launch qualitative and quantitative A/B and multivariate tests
Provide the executive team with updates on performance of online programs
7+ years of digital marketing experience (including a mix of traffic generation, website engagement and ecommerce skills)
SMB Experience
SaaS experience
Experience in managing marketing programs across channels; bridging offline tactics (e.g. tradeshows, roundtables, speaking opportunities) with the online acquisition process
Strong project management and reporting skills
Possesses strong communication skills with ability to solicit input from various stakeholders
Possesses strong skills with: Microsoft Office products, including: Outlook, Word, Excel and PowerPoint

Dir-marketing Resume Examples & Samples

Quickly get up to speed on the existing business and marketing strategies in place and begin to develop strong relationships with the leadership team. That team includes the functional leaders for Sales, Operations, Engineering, Industrial Design, HR and Finance
Begin to form a strategy to enter new channels that either influence the sale and/or distribute product. Some of those channels include lighting showrooms, kitchen showrooms, and the architecture & design community
Work closely with the sales and product design organizations to identify requirements for entering those channels effectively. Build appropriate marketing programs to support those channel partners and the sales organization
As the next cycle of strategic planning occurs, use that learning to strengthen the initiatives that must occur to deliver the 5 year growth goal
Play both a hands-on and a leadership role in executing on strategic initiatives. Develop and mentor the staff to ensure they are key players in execution and can become successors to the Director of Marketing
Be a champion in the organization for market, channel and customer trends. Become recognized in the organization as a leader who takes a highly strategic view of the business and makes significant impact in driving growth beyond its traditional channels
Develop strong relationships with peers in other parts of Kohler – sharing best practices and looking for opportunities to leverage one another’s businesses
Continue to develop functional and leadership skills to become either a viable successor to the President of Robern over the mid-term horizon or to take on larger marketing roles in other Kohler organizations

Dir-marketing Resume Examples & Samples

Develops and ensures the successful execution of strategic marketing plans to build profitability and grow market share, including new product launch timing, pricing and positioning in U.S. market. - 25%
Identifies, designs and implements business strategies to accomplish brand’s growth objectives. - 25%
Develops strategic business drivers through collaborative effort with DMI and key functional partners designed to build sales and maintain effective brand image and innovation. - 15%
Responsible for managing all financial aspects of marketing initiatives. - 15%
Responsible for the development, monitoring, reconciliation and review of the departmental budget, working closely with head of marketing. - 10%
Represents brand for cross-functional strategic and update meetings to include product category development, monthly animations, brand updates and presentations. - 5%
Effectively presents business plans and initiatives to wholesale partners. - 5%

Dir-marketing Resume Examples & Samples

Handling creative direction and budgeting for the creation of all materials including one-sheet and trailer, as well as many smaller pieces in between including ads and DVD art. This includes working closely with vendors to stay on deadline and budget
Managing all social and digital campaigns (with outside agencies) across Facebook, Twitter, Tumblr, Instagram, etc. and planning strategic partnerships/promotions
Media planning and execution across print, TV, radio and online buys (with outside agencies)
Interfacing with PR and Distribution departments to maintain campaign consistency across all media and windows of release
Comfortable directing outside agencies in developing key campaign creative (print, AV and digital)
Background in multi-media advertising parlance and best practices
Excellent presentation and communication skills in representing the company’s release strategies directly with producers, filmmakers and cast throughout the campaign process

Dir-marketing Resume Examples & Samples

Drafting metadata and overseeing all aspects of our slate presence on ancillary platforms (cable, satellite, telco, digital VOD/EST, streaming and physical goods)
Overseeing marketing and strategic planning for home video/ownership windows across our entire slate of new releases
Coordinating with Sales and Distribution teams on representing our slate to partners, including organization of regular catalogue sales to increase revenue from our library titles
A minimum of 5-7 years of relevant experience

Dir, Marketing Resume Examples & Samples

Report to VP, Product Marketing, and responsible for adhering to goals of SVP, Marketing
Works with VP, Product Marketing to take programs developed for CM360 and enhance them for Spotlight
Responsible for all aspects of marketing for CM360 and Comcast Spotlight
Develop category-specific marketing programs and/or promotions
Strategy behind all lead generation programs such as email, website, events, etc
Develop and enhance branding for CM360 and Spotlight, including strategies behind
Sales collateral
Partnership marketing
Development of all creative tools for the team including emulators, presentations, playbooks, etc
Drive Client-facing messaging, positioning, sales materials
Consistent exercise of independent judgment and discretion in matters of

Dir Marketing Resume Examples & Samples

Integrated Marketing Campaigns, Events Management and Sales Marketing Alignment
Integrated Direct Marketing: Lead Generation and Retention. The direct marketing activities this role will focus on are lead generation and retention for the assigned vertical
This position will work directly with the VP Marketing, appropriate GM or Market Planner, Sales and the CMO to develop yearly marketing campaigns for their specific target audience while trying to optimize activities by leveraging ideas across multiple verticals and audiences
Events Management Manage and create an annual events calendar that incorporates lead generation, thought leadership, and vertical development
This position will leverage the help of the Marketing Channels/Events team as they will deliver an initial annual events proposal and manage all logistics and on-site facilitation. In addition, road show, user conferences and Webinar planning are a major component of this position due to the strategic planning, execution, cost and analysis of these types of events
Sales Marketing Alignment One of the main goals of this position is to be fully aligned with the Sales organization whether that is someone who helps set the go-to-market strategy, executes specific campaigns and programs, or acts as the liaison between the Marketing department and Sales organization
Budgetary Responsibility Participate in the creation and management of the specific business?s marketing budget. Assume budgetary responsibility for the assigned marketing activities
Create and drive marketing initiatives that will maximize sales and profitability
Work with Marketing Operations to track, analyze and report marketing results per initiative on a monthly and quarterly basis (depending on audience)
The development and management of direct reports is critical for success in this role
All other duties as assigned
4-year College Degree (preferably in Marketing or Business) or equivalent in work experience. MBA preferred
A minimum of 10 years in-depth, business-to-business and/or business-to-consumer consultation and strategy development. Marketing experience within Public Sector vertical is preferred
Exceptional Project Management skills - leading projects in their entirety and in handling multi-projects with strong project management
Vendor Management experience in handling high-level relationships
Experience in using contact management systems, CRM and/or marketing databases and the know-how to leverage its functionality to maximize lead generation and up-sell/cross-sell opportunities
Extensive direct marketing product or service experience. Experience with integrated lead generation, retention and incubation programs and processes

Dir-marketing, JW Chongqing Resume Examples & Samples

Proficiency in reading and writing English (additional language required for certain positions)
Work in close contact with the general public in sales and marketing situations that require strong communication and customer service skills
Must be willing to work weekends and holidays as required by business needs
Manage the sales floor to ensure guest tour flow is efficient and conducive to sales presentation discussions and purchase deliberations
Manage activation process from site's perspective (own and resolve challenges as they arise)

Asst Dir Marketing & Publications Resume Examples & Samples

Develop and maintain marketing and communication efforts of a college or unit according to University guidelines (i.e., websites, social media sites, blogging, email, print advertising, etc)
Plan and maintain scheduling for event communications for multiple units
Assist with budget and revenue/sponsorship oversight for the functional areas assigned
Collect and analyze data needed to track activities by promotional effort
Make recommendations to meet planning objectives
Perform related duties based on departmental need
Bachelor's degree with 5 years experience; OR associate degree with 7 years experience; OR 9 years experience. Degree must be in Business Administration, Marketing or a related field. Experience may require at least (3) years of supervision. Must be proficient in Microsoft Office software (Word, Excel, Powerpoint, etc.)
Familiarity with Adobe CQ Content Management System
Knowledge, experience and understanding of marketing, media and advertising strategies and tactics

Dir, Marketing Mgmt Resume Examples & Samples

Education: BS/BA
Years of Experience: 10+
Unique Qualification: analytical, good understanding of financial processes and metrics, proficient in excel, experience with working with sales

Senior Dir, Marketing Mgmt Resume Examples & Samples

15+ years of experience
Deep knowledge of Enterprise and Cloud storage systems, competitors, architectures and software stacks from file systems to applications
This position requires a Marketing BS/MBA degree or equivalent

Dir, Marketing Resume Examples & Samples

Leads and coaches Category/Segment Managers to work with merchants and vendors to ensure an integrated Marketing approach and plan
Provides direction in developing marketing strategies and programs for the respective categories and customer segments based on current business, customer and research data
Develops investment strategy for marketing assets by prioritizing categories and segments based on business objectives
Creates and manages marketing budgets, plans and expenditures
Reviews market research to anticipate competition and market trends and translate consumer attitudes into new directions. Stays on top of all data sources for the retail category, competitive and customer information
Recommends key merchandising categories of relevance to the merchant teams
Communicates strategies to other stakeholders in the organization – within marketing and also to store operations and merchant organizations
Coordinates and aligns category marketing plans with brand strategy and category promotional plans
Provides direction to creative groups and external agencies (advertising, PR, direct, online)
Evaluates and analyzes program results and presents recommendations for changes in strategy

Dir Marketing Activation Resume Examples & Samples

Lead collaboration with internal Product, Sales and Comms teams to understand the HERE product portfolio and to stay connected to evolving business goals and strategies
Lead development and execution of inbound and engagement marketing programs across all global and regional channels including, but not limited to campaigns, content marketing, events, and social marketing
Determine the right mix and timing of content creation and publishing (e.g. videos, infographics, white papers, brochures, social media, web, etc), ensuring alignment to broader programs and themes
Working closely with Comms, ensure an always-on drumbeat of thought leadership in the market across channels based on agreed themes
Monitor progress and evaluate performance against stated business goals with the purpose of improving resource allocation, efficiency and revenue generation
Be a champion for next generation marketing best practices, fostering an environment of constant experimentation and learning to improve impact and return on marketing investment
Build, own and manage global and regional marketing budgets
Recruit and manage a high performing team across multiple geographies that can deliver on Marketing strategies and goals
10-15 years of experience in senior marketing leadership roles, ideally managing teams across multiple geographies
Master’s degree in Marketing, Advertising or related field preferred
Deep experience managing agencies and budgets, expert at writing creative briefs, developing scope of work and overseeing agency retainers
Experience building, nurturing, and leading high performing world-class marketing teams
Ability to understand the larger business context to propose integrated go-to market strategies across B2B, B2C and B2D audiences
Highly effective communication and presentation skills and can work easily with all levels of the company
Creative thinker who can come up with big picture ideas
Ready to travel roughly 10% of your time for internal meetings, agency reviews, or other business meetings

Dir Marketing Resume Examples & Samples

Lead the planning and development of F&P products to ensure that the vision, reputation and high standards of the authors and Heinemann, as well as all market and business requirements, are fully met
As part of Heinemann’s author-facing team, establish and cultivate productive relationships with authors Irene Fountas and Gay Su Pinnell, as well as other Heinemann authors through thoughtful interactions, respectful and timely communication, and collaborative development of content
Coordinate with the VP of Marketing and the entire F&P team to synchronize marketing and product development strategies, including go-to-market plans, competitive positioning, product availability, and pricing to maximize market penetration and meet revenue goals for current and new F&P products
Collaborate and communicate with internal Marketing colleagues, Regional Sales Managers, Inside Sales teams and others on implemented marketing strategies and campaigns
Ensure current and new F&P products are effectively and appropriately messaged, promoted, and sold to maximize market penetration and revenue generation while preserving the integrity and distinction of the F&P brand
Provide relevant business and market intelligence to F&P Editorial and Marketing teams by developing and maintaining strong, ongoing channels of communication with the Heinemann and Pre-K–12 Sales, Marketing, Editorial, and other cross-functional teams and by monitoring competitive issues and market trends
Develop, direct and implement annual marketing plan(s) and budgets necessary to achieve operational goals
Initiate and expand utilization of HMH shared services, e.g. services and teams within the Content Development Group, Corporate Marketing, and Market Intelligence, to augment Heinemann’s in-house talent and capabilities, increase efficiency, and drive cross-divisional best practices in editorial and marketing efforts
Oversee and approve the design of online and print collateral (e.g. research reports, homepage content, professional profiles, case studies, etc.) according to F&P Literacy brand compliance
Develop, manage and/or assist with selected social media campaigns
Develop, design and maintain selected web product pages in conjunction with internal colleagues. Manage all advertising and related contract negotiations
College degree in education, business, or related field
Minimum 10 years of experience in marketing
Proven strategic marketing skills and experience in educational publishing industry
Proficient with technology across various marketing channels: web page content development, lead gathering landing pages, social media sites (primarily Facebook and Twitter)
Exceptional verbal and written skills
Must be team oriented, ability to collaborate with others at various levels
Ability to work at an accelerated pace and on multiple complex projects
Detail oriented, strong creative skills, a sense of humor
Possess a strong passion for expanded educational opportunities students and for elevating teacher expertise in literacy

Market Dir, Marketing Resume Examples & Samples

Analyze enterprise feedback to continuously improve the One Sysco approach to marketing
Develop and proactively manage market marketing budget
Complete market research, identify trends and propose strategies to market leadership
Bachelor’s degree and 10 + years of relevant experience, OR 10+ years of Sysco experience participating in the design, development and execution of marketing strategies and tactics, OR an equivalent combination of education and work experience
Ability to visualize and effectively convey a “big picture” view of marketing and how it fits with Sysco’s business strategies
Strong organization and business communication skills (oral and written) are required to manage a remote team
Work cross functionally to implement marketing strategy
Excellent prioritization and time management skills
Self directed and highly motivated
Manage a budget and present financial results
Act as a change agent
Coach/mentor and develop talent within their organization

Dir-marketing Services Resume Examples & Samples

Lead an experienced and geographically diverse team of marketing services program managers
Work closely with leadership across marketing functions to understand business priorities and drive program execution excellence in support of business objectives
Ensure marketing campaigns are executed with excellence across diverse tactics such as email marketing, field marketing program kits, direct mail, etc. to create demand for BMC solutions
Foster a culture of continuous testing, optimization, and innovation (both for managed staff and in working with peer organizations)
Ensure campaigns are executed on time and successfully
Ensure campaigns are properly defined and maintained in Salesforce.com and Eloqua
7-10+ years of B2B marketing services experience, with at least 3-4+ years in a team leadership role
Outstanding written, verbal communication and presentation skills with a specific focus on senior leadership communications (both internally and externally)
Strong attention to operational details, while also building a compelling vision for the future
Proven ability to lead teams in executing marketing programs with excellence
3-5+ years experience with sales and marketing automation tools (Salesforce.com and Eloqua preferred)

Dir Marketing Resume Examples & Samples

Develop a deep knowledge of the markets in which Allen operates and also adjacent markets that are a potential for the Allen business to move into
Scope for new product opportunities in the relevant clinical areas of focus. These opportunities may be driven by organic growth (internal R&D) or acquisition
Be the main link between Allen’s Global Sales team and Allen R&D to ensure that the product portfolio is being developed in such a way as to create a strong competitive advantage
Be the direct line-manager of the Allen in-house graphic designer and Digital Marketing specialist
Bachelor’s degree in Marketing or Life Science or equivalent of a minimum of 15 years related work experience
Minimum of 8 years’ experience in marketing in the field of surgical devices that are clinically differentiated
Demonstrated success identifying and obtaining new opportunities that have shown direct revenue or profit benefit
At least 5 years of owning marketing strategy for a given segment of product area and implementing marketing plans related to that strategy
Demonstrated experience in enhanced revenue growth via creative marketing within the surgical field
Previous successful sales experience selling surgical devices within the healthcare industry
Strong Data analysis skills
Strong presentation skills with the ability to effectively communicate and present across all levels of the Organization
Strong proficiency with Microsoft office programs
Strong written and verbal communication skills with the ability to successfully communicate across all levels of the organization

Dir, Marketing Resume Examples & Samples

Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures
Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics
Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service ; Responds to requests for service and assistance; Meets commitments
Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings
Balances team and individual responsibilities; Exhibits objectivity and openness to others’ views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone’s efforts to succeed; Recognizes accomplishments of other team members
Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information
Delegates work assignments; Matches the responsibility to the person; Gives authority to work independently; Sets expectations and monitors delegated activities; Provides recognition for results
Exhibits confidence in self and others; Inspires and motivates others to perform well; Effectively influences actions and opinions of others; Inspires respect and trust; Accepts feedback from others; Provides vision and inspiration to peers and subordinates; Gives appropriate recognition to others; Displays passion and optimism; Mobilizes others to fulfill the vision
Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates’ activities; Makes self available to staff; Provides regular performance feedback; Develops subordinates’ skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Continually works to improve supervisory skills
Develops strategies to achieve organizational goals; Understands organization’s strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions
Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments
Bachelor’s degree or equivalent combination of education and experience
10+ years of experience in the field

Senior Dir Marketing Product Mgmt Resume Examples & Samples

Motivates and energizes the team by defining a clear and inspiring “Vision” and ‘Values’ for marketing product
Manager of multiple teams of product owners spanning all marketing channels
Responsible for the sourcing and hiring of new team members; constantly raising the talent bar
Creates strong partnerships with regional marketing teams, Global Operations, Legal, Ops, Customers, Engineering, QE, Design and other key partners and stakeholders
In partnership with the CMO, accountable to CEO and executive leadership team for marketing performance
Works with senior leadership to define the goals for marketing
Leads Discovery of features for Delivery phase
Building the right product at the right time, through incremental delivery and co-discovery with customers and the team
Driving the outcome(s) that will make your product successful. Own customer outcomes and measures of success
Up-to-date, defensible, prioritized backlog across the team
Proactively managing conflicting requirements and co-dependencies with other teams, rapidly and effectively negotiating and reprioritizing as appropriate
Sunsets products / features / etc when they are no longer contributing value, or we are not dedicated to keeping the product “alive”

Dir, Marketing Operations Resume Examples & Samples

Allergan California Site Lead for Marketing Operations (resources, processes, systems), mainly in support of Allergan’s Specialty Commercial Functions
Partner with leaders in Commercial, Legal, Regulatory, Medical, Compliance, IT, and other functions to ensure an efficient & compliant marketing operations across US Specialty
Oversee and manage promotional review operations across Specialty
Oversee and manage HCP engagement operations across Specialty
Business lead for anticipating, designing, and implementing new marketing operations solutions needed to drive efficiencies and/or to meet future regulatory, legal, or compliance requirements for US Specialty
Business lead for ensuring effective, efficient, and compliant HCP Engagement resources, processes and systems across US Commercial (e.g., speaker programs, advisory boards, HCP consulting)
Understand US Commercial stakeholders’ current & future needs related to HCP Engagement
Maintain effective & efficient HCP Engagement Operations (people, process & systems) to support the above, in partnership with Compliance, IT, other functions, and external partners as needed
Ensure Allergan has robust operations to comply with current & future policies related to HCP Engagements (e.g., Fair Market Value (FMV) payment rules, Sunshine Act reporting, audits & legal holds)
Identify, prioritize, and implement future innovations and enhancements related to HCP Engagements in support of US Commercial business goals and priorities
Identify, prioritize, and implement opportunities for HCP Engagement operational efficiencies with other functions and markets beyond US Commercial
Recruit and develop the Marketing Operations team for current and future success
College degree (minimum Bachelor’s degree), advanced/graduate degree highly preferred
5-8 years of experience leading complex business processes, operations, projects, and teams
At least 3 years of Business Process Operations (BPO), Project Management (PM), or IT Operations (ITO) Consulting experience a plus
Strong cross-functional and team leadership experience
Big picture & solutions oriented - can anticipate and develop new solutions to meet current & future operations needs
Comfort working in a fast-paced, dynamic environment
Unafraid of working with systems and data
Proven track record of effective vendor management
Understanding of US Healthcare regulations, especially HCP aggregate spend tracking and reporting, also a plus
Travel as needed (5-10%)

Dir-marketing Resume Examples & Samples

Act as brand manager and strategist for internal and priority programs, develop key brand and market research and communicate across internal and external teams to ensure consistency, positioning and efficacy
Manage key elements of consumer promotions for the channel and priority programs, including TV off-net, cross-channel, OOH, print, digital and social media platforms, off-air and online
Manage internal teams in the production and delivery of all campaign assets, positioning, messaging, series and channel branding
Manage creative, strategic planning and budgeting of campaigns with media agencies to ensure quality execution
Oversee and manage marketing budget and work closely with Finance team on accruals, actuals and budget forecasting
Manage weekly YouTube calendar and liaise with on-air, social, digital on all assets
Oversee and execute all channel branded premiums
Develop internal and external briefs, presentations, financial reports and related marketing materials
Coordinate and liaise with core global brand teams based in the UK
Manage creative, strategic planning and budgeting of advertising campaigns with media agencies to ensure quality execution
Develop key campaign metrics, monitor and optimize campaigns accordingly
Analyze and implement learning from past campaigns, analyze competitor on-air, off-air and digital activity
8+ years of experience in entertainment marketing, cable or broadcast television experience preferred
BS/BA or higher education, strong academic record; concentration in marketing, communications or arts, business a plus
Broad-based marketing background across: media planning, promotion, digital/social and experiential
Must have experience and knowledge of digital, social media and original content marketing techniques
Experienced in television, shows, networks, advertising and programming promotions
Excellent organizational, planning, communication, and business and presentation skills

Dir Marketing Pharma Resume Examples & Samples

Set strategic direction, goals and objectives for Pharma Marketing; develop product group marketing strategy
Monitor metrics to ensure organization is successfully meeting targets and objectives
Collaborate with Pricing for price structure for the Pharma products
Evaluate product line gaps / opportunities and recommend internal projects / alliances / and / or line extensions while maintaining existing product base
Work collaboratively with Solution Management team leaders, Strategy and Channel Development to effectively increase market share and profitability of Pharma products by incorporating them into customer focused solutions
Lead product line and market voice of customer roles within Product Incubator programs; ensure product requirement profile and marketing input to support R&D / product development
Identify and lead Key Opinion Leader relationships and Trade Society support
Work closely with Marketing Communications to develop product advertising, collateral and promotional programs
Develop, implement and maintain competitive terms of sale for our customers
Manage product launches to meet objectives
Direct the selection, training, supervision, development and evaluation of employees and approve staffing allocation
Overall management of the marketing segment budget and expenses
Seek and evaluate new business and market opportunities. Provide input and establish market requirements for new product development
Actively participate in Global Network Teams (GNT) to represent US market interests
Principles of Marketing, technical product information, product selling/demonstration skills, office procedures, departmental policies, management theories, base knowledge of U.S. hospital and continuing care markets, knowledge of mathematical/statistical principles, new product approval process/regulatory requirements, direct product line management experience, management of product line promotional activities
Computer, calculator, operation of various items within product line
Communicate effectively with others, public speaking, analysis of financial reports, negotiation skills, time management, project management, presentation skills, analyze and interpret technical journals, respond to customer inquiries and regulatory agencies, coordinate launch of new products
Experience in Marketing of Pharma products
Record of success recruiting, selecting, building, and leading a team of marketing professionals
Clinical nursing experience preferred
Experience marketing high volume medical disposables preferred

Dir Marketing Automated Infusion Systems Resume Examples & Samples

Set strategic direction, goals and objectives for AIS Marketing; develop product group marketing strategy
Create and maintain an organized product management structure
Collaborate with Pricing for price structure for the AIS products
Work collaboratively with Solution Management team leaders, Strategy and Channel Development to effectively increase market share and profitability of AIS products by incorporating them into customer focused solutions
Manage current business to maintain and gain market share in served market segments
Prepare a monthly report for senior management on implementation of the marketing plan and attainment of goals and objectives
Ability to effect change
Knowledge of industry chargebacks and rebates
Ability to perform financial analyses of contract proposals
Ability to successfully manage consultative and clinical sales situations
Ability to develop both short and long-term strategy and put strategic plans into action
Ability to demonstrate price positioning, contract structuring, and proposal skills with proven results
Ability to direct the selection, training, supervision, development, motivation, and evaluation of staff
Ability to effectively control capital and operating budgetary expenses
Ability to prepare and present executive reports at managerial briefings
Qualitative and quantitative analytical skills
Seven or more years of medical device product marketing experience or combination of medical device sales/marketing/engineering experience
Experience in Marketing of Automated Infusion Systems (IV Pumps)
Experience in the successful launching of new products
Experience in new business development, structuring and negotiating the acquisition of technology and products
Experience managing multiple groups of professional individuals and teams
General understanding of the US acute (hospital) and non-acute (outpatient) market segments
Demonstrated record of successfully working on International teams
Experience in the marketing of infusion pumps, medical devices, IV therapy and drug delivery therapy products
Experience in the sales of medical products as a Sales Representative or Manager
Experience managing mature products
Business travel, drivers license, passport, secrecy and invention agreement, and non-compete agreement

Dir, Marketing Resume Examples & Samples

10+ years experience
3-7+ years of experience as SME within the even and tradeshow/conference space
3-7+ years tradeshow management experience including external agencies, vendors and partners

Dir-marketing Resume Examples & Samples

Successful Candidates Will Be Willing To: Work in close contact with the general public in sales and marketing situations that require strong communication and customer service skills
Openness to adapt to different cultural contexts based on location Must be willing to work weekends and holidays as required by business needs
Manage the sales floor to verifythat guest tour flow is efficient and conducive to sales presentation discussions and purchase deliberations. Manage activation process from site's perspective (own and resolve challenges as they arise)

Dir, Marketing & Product, GEM Resume Examples & Samples

Full P&L responsibility for GEM
Develop and execute strategies in coordination with the GEM business that deliver both sales revenue and net profit
Deliver short and long term business results for GEM
Lead assigned product specialists and marketing personnel
Evaluate product line extension, modification requests from Polaris’s W&T sales team, and/or external customers
Develops, maintains and manages the people mover product plans
Investigate, evaluate, and prioritize requests from a market, financial, technical and Polaris capability perspective. Report evaluation results back to requester
Prepare a business proposal for projects including target cost and sales price. Projects to include line extensions, related product opportunities for acquisition, vertical sourcing and distribution and any other expansion potential related to the product line
Evaluate product line cost reduction, modification, and process improvement recommendations from the manufacturing team for market acceptability
Assemble a development and implementation team and prepare actual development and implementation plan for projects
Lead or provide direction to the team through the concept, development, implementation and market introduction for the product or product line
Provide the initial sales forecast, features, benefits and performance data for product literature. Monitor these areas as part of product life cycle management
Evaluate and recommend changes in GEM product lines to adapt to market change or to penetrate new markets
Evaluate competitive product line offerings
Recommend product line changes as an outgrowth of new technologies
Lead the Product Development Process (PDP), Long Range Product Planning (LRPP), and contribute to the Long Range Planning (LRP) process as needed
Maintain a five-year product plan (LRPP)
Recommend programs and promotional activities to strengthen Polaris’s market position for sustained product lines

Dir Marketing Growth Markets Resume Examples & Samples

Minimum 8 years work experience in marketing, preferably B2b technology marketing
Fluent/native in English and Chinese languages. Other Asian languages a plus
Bachelor's degree or higher in marketing, business or information technology
Experience developing and implementing sales and marketing programs with demonstrated results
Ability to travel up to 50%
Ability to function independently with remote supervision
Salesforce and marketing automation platform experience
Experience working with PR and creative agencies

Dir, Marketing Resume Examples & Samples

Create and gain support for annual business plan and multi-year strategic plans
Execute plans for assigned product line(s) across all channels in close partnership with sales, operations, research and development and other functions
Manage a team of direct reports including training and development plans
Manage cross-functional priorities and resource allocation to achieve volume and profit targets for assigned product line(s) and the overall Snacks division
Analyze consumer trends to understand and activate against target consumer behavior and insights
Analyze competitive landscape and recommend adjustments to changing market conditions
Analyze complex business data and situations and develops a range of solutions; analyzes secondary data to uncover insights, trends and root cause of change in category performance and channel/ customer performance
Act as main contact for center marketing functions (graphics, consumer insights, channel marketing and category leadership), agencies and syndicated data partner
Bachelor’s Degree, Master’s Degree preferred. Marketing or business emphasis preferred
7+ years product/category management experience in a consumer packaged goods food environment, private label experience a plus
Strong business and financial acumen; previous P&L management experience strongly preferred
High comfort level with ambiguity and change

Dir Marketing Resume Examples & Samples

Conduit between marketing strategy, merchandising, vendor relations and execution
Identify, capture and track project risks and associated mitigation strategies
Develop campaign management tools (Strategy/Creative briefs, proposal templates, project-tracking spreadsheets) that improve the flow of communication
Responsibility for project management and process improvement within a Multi-site production environment
Support efforts and provides guidance, support and ideas for improvement or efficiency of strategic marketing solutions
Work closely with Divisional Marketing Planning groups to share best practices in improving template selection process/print production timelines to increase efficiency in ad production
Advanced, detailed communication to the Divisions and the Corporate Marketing and Merchandising team of all plans
Development, tracking and accountability of a national Marketing budget as well as advising, consulting financial expectations for our Divisions
Measure and report the impact of shopper marketing programs by conducting a post-promotion analysis
Measure and report the impact of marketing programs by conducting a post-promotion analysis, present and share findings with the organization
Management and negotiations for high value vendor supplier contracts
Management of Revenue Share streams from vendor supplier contracts
5-10+ years of retail marketing experience
Progressive experience in account management, advertising/marketing, media and production, arbitration, problem resolution experience, contract negotiations
Be a brand ambassador
Utilize project management skills to prioritize, plan, and implement strategically as well as tactically

Dir-marketing Resume Examples & Samples

Optimize existing programs and drive new strategies for revenue growth through assessment and analysis of program performance leveraging key data and customer insights
Anticipate trends and develop innovative strategies to drive optimal performance and future growth of consumer broadband and TV services (ex. Video on Demand)
Ideate and implement products and services to increase customer adoption and raise awareness for current and existing programs
Partner with cross functional teams in Finance, Go to Market, Operations, Content, Product, IT and Legal to ensure marketing strategies and programs are delivered on time and drive desired outcome for revenue growth
Relentlessly drive growth through creative thinking, test-and-learn methodologies, and rapid execution
Lead and develop a team of marketing professionals within the organization

Dir Marketing Resume Examples & Samples

Works closely with business owners and other key stakeholders across the organization to develop a highly effective
5 years experience in Marketing
5 years experience leading a team

Dir, Marketing Resume Examples & Samples

Extensive knowledge of company products and services
Ability to clearly articulate ideas both verbally and written
Knowledgeable in all the duties of the Sales Consultant position
Proficient in Microsoft office software
Internal contacts may include management at all levels, legal, state filings, operations, claims and accounting
External contacts will include presidents of agencies, various operational and accounting contacts
Personal computer, spreadsheet applications, word processing applications, system operating reports. Must maintain a valid driver’s license and meet the driving eligibility for Assurant Flood Solutions

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