Manager, Marketing Analytics Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the manager, marketing analytics job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume & cover letter with wording that best fits for each job you apply

Resume Builder

Create a Resume in Minutes with Professional Resume Templates

CHOOSE THE BEST TEMPLATE - Choose from 15 Leading Templates. No need to think about design details.

USE PRE-WRITTEN BULLET POINTS - Select from thousands of pre-written bullet points.

SAVE YOUR DOCUMENTS IN PDF FILES - Instantly download in PDF format or share a custom link.

Create a Resume in Minutes

J Thiel

Jadyn

Thiel

79525 Titus Groves

San Francisco

+1 (555) 891 3000

79525 Titus Groves

San Francisco

Phone

p +1 (555) 891 3000

Experience Experience

Phoenix, AZ

Manager, Marketing Analytics

Phoenix, AZ

Wisoky-Koelpin

Phoenix, AZ

Manager, Marketing Analytics

Deliver streaming insights by developing reports using Omniture and multiple internal sources (Teradata/ SQL / Vertica)
Responsible for server capacity planning using SolarWinds or other capacity planning systems
Assessing marketing performance by benchmarking against historical metrics
Build tear sheets on products including disease state background, market landscape, competing modalities, product valuation and forecasting
Develop & apply advanced analytic capabilities to areas such as marketing test & learn, yield optimization, marketing mix modeling and attribution
Competence in documenting server administration and support efforts, which includes troubleshooting methodology, work logs, and documenting resolutions
Be an expert in streaming related data/metrics/reporting as it relates to marketing

San Francisco, CA

Associate Manager, Marketing Analytics

San Francisco, CA

Pouros, Block and Smith

San Francisco, CA

Associate Manager, Marketing Analytics

Develop and maintain analytical tools and reports for evaluating performance of marketing performance
Monitor trends and key metrics to identify areas for operational and marketing improvement
Extract, manipulate and transform data through the use of databases, spreadsheets, and queries
Perform data quality audits to maintain and assure data integrity
Provide analytic support to the marketing organization and support other team members with forecasting, and other ad hoc projects
Perform other duties as assigned
There are no supervisory responsibilities associated with this job

present

Detroit, MI

Manager, Marketing Analytics & Insights

Detroit, MI

Raynor Group

present

Detroit, MI

Manager, Marketing Analytics & Insights

present

Advertising Testing
Marketing Mix Analysis
Support optimization of content and campaigns through testing and prescriptive analytics
Build a team to support marketing initiatives and provide keen insights based on analytics
Provide measurement, reporting, and analytics for digital media, website, CMR, and offline
Support personalization efforts including measurement and segmentation
Syndicated Tracking (e.g., NPD, IPSOS)

Education Education

Bachelor’s Degree in Business

Chapman University

Bachelor’s Degree in Business

Skills Skills

Demonstrates excellent attention to detail and an ability to prioritize in a highly fluid, fast-paced environment
Strong proficiency in Google Analytics, Adobe AdHoc, and Adobe SiteCatalyst
Strong communication skills including ability to develop audience-tailored presentations and present insights and recommendations
Strong communication and interpersonal skills – ability to partner with a wide range of roles from creative marketers to technical engineers
Strong attention to detail
Strong oral and written skills; positive attitude and strong collaborator
Ability to project professionalism over the phone and in person
Highly collaborative, team work environment with emphasis on participating in a knowledge culture
Exhibits strong verbal and written communication skills, public speaking & presentation skills and excellent interpersonal skills
Ability to handle ambiguity and adapt quickly to change

Create a Resume in Minutes

15 Manager, Marketing Analytics resume templates

Read our complete resume writing guides

Senior Manager / Manager, Marketing Analytics Resume Examples & Samples

Manage and coach a team of analysts
Build and augment analytical capabilities in: reporting, measurement, optimization, segmentation and analysis, leveraging lessons learned and best practices from other industries
Lead innovative initiatives that help build new marketing capabilities and ‘operationalize’ analytics
8-10 years of experience in Marketing Analytics, Digital Marketing, or Marketing in a business related fields. Management experience is required
Financial Services experience required experience in investment management and other industries (e.g. Retail, CPG, e-Commerce) is preferred
Proficiency in data-discovery tools, including Excel, SAS, Google Analytics, Radian6, Tableau and Business Objects
Good understanding of advanced statistical techniques, including uplift modeling, logistic regression and cluster analysis
Confident and proven ability to influence stakeholder and senior leaders
Strong experience in working in open collaboration with global teams
Passionate communicator, able to clearly articulate a vision, and inspire and empower a team
Strong coaching skills, providing support and guidance to their teams

Manager, Marketing Analytics Resume Examples & Samples

Actively participate in retailer’s business planning process
Use all available data sources to analyze the retailer business trends for sales and profit building opportunities
Proactively provide creative, targeted solutions, as well as insights, that drive the retailer’s strategies
Analyze the performance of historical marketing promotions using advanced statistical models
Develop and measure marketing tests, generating actionable findings that will positively impact the retailer’s marketing spend
Incorporate financial assumptions, control information, and projected results in all program recommendations
Analyze, and present, analytical results and their impact on the retailer’s sales and profit
Maintain an understanding of the retailer’s Category Management and Merchandising plans to be able to add value to these areas and incorporate loyalty marketing where appropriate
Advanced use of SAS and experience in both SQL/Data step languages
Ability to rapidly develop sufficient familiarity with proprietary data systems and IT infrastructure to extract data needed to support quantitative research projects
Ability to present in front of clients
BA/BS with significant coursework in quantitative methods
Experience building marketing mix models
Experience in a Retail environment helpful but not required

Manager, Marketing Analytics Resume Examples & Samples

Support digital analytics needs across the society, including assisting in analytics implementation on digital properties, generating reports, and providing insights and recommendations based on data. (35%)
Produce regular reports and deliver insights for stakeholders and executives, using dashboards and custom reports in Google Analytics and other analytics tools. (30%)
Monitor data quality in analytics tools and raise key issues to the team. (15%)
Troubleshoot and debug analytics implementation, working closely with Technology and Google Analytics technical support teams. (10%)
Train users on Google Analytics and provide resources on Google Analytics to users and Technology. (10%)
3 - 5 years of experience in digital marketing analytics
Strong proficiency in Google Analytics, Adobe AdHoc, and Adobe SiteCatalyst
Excellent technical communication skills to communicate issues and requirements to Technology team
Excellent people and communication skills to deliver analysis and insights to various teams in the organization
Ability to multitask and meet tight deadlines
Quick learner who can solve problems and self-motivated

Manager, Marketing Analytics Resume Examples & Samples

Partner with marketing to apply data-driven approaches to acquisition, engagement and retention across all platforms
Develop & apply advanced analytic capabilities to areas such as marketing test & learn, yield optimization, marketing mix modeling and attribution
Ensure the acquisition, maintenance and quality of data that can be used to deeply understand the New York Times audience and their behavior
Actively identify insights that help stakeholders achieve their objectives and improve our products and services

Manager, Marketing Analytics Resume Examples & Samples

Provide actionable and insightful information from advanced statistical modeling, data mining, segmentation, customer profiling and quantitative analyses with the goals of: identifying cross-sell, up-sell, retention or acquisition opportunities, assessing opportunities to improve customer profitability, developing next-generation models for product bundling and loyalty programs, and assessing customer behavior over time
Support fact based marketing through data mining and predictive analytics
Synthesize data into succinct presentations that aid in senior management decision making
Report and analyze all marketing and loyalty campaigns as they relate to the profitable acquisition of new customers and existing customers
Use SAS or other relevant statistical tools for data mining and predictive analytics
May manage/lead teams of 2 to 3 analysts
Minimum Bachelor’s degree in math, statistics, operations research, economics or related quantitative discipline with experience is required. (Masters or PhD in a quantitative field preferred)
5+ years experience in a quantitative field. (Retail or financial services experience preferred)
3+ years experience using data mining tools such as SAS, SQL, R, SPSS, etc
Experience in coaching and developing team members. (Leadership preferred)

Manager, Marketing Analytics & Insights Resume Examples & Samples

Minimum seven (7) years experience in analytics, business planning or similar role, preferably within the travel industry
Strong leadership and partnering skills
Marketing knowledge or experience, preferably in marketing strategy, media planning, or an analytic area
Demonstrated excellent verbal and written communication skills, including effective visual representation of complex data
Demonstrated advanced proficiency in analytic software applications such as Excel, Tableau and/or SAS
Demonstrated attention to detail and focus on excellence in work product delivery
Ability to identify and handle issues proactively and decisively with limited direction and oversight while also communicating consistently to executive leadership
Experience working with both digital and traditional media effectiveness data
Demonstrated ability to develop and deliver persuasive presentations of complex business issues to senior executives
Demonstrated ability to quickly gain a conceptual understanding of a complex situation and establish immediate credibility

Manager, Marketing Analytics Resume Examples & Samples

Provides strategic insights derived from sales and promotions that drive critical marketing decisions
Supports all complex ad hoc requests for customer data for the many areas of the organization
Provides Sr. Leadership with necessary historical sales data for planning purposes
Utilize statistics to identify the significance in data
Successfully tell stories of what happened from Marketing events and promotions and able to present those findings to management
Bachelor’s Degree in Marketing, Finance, Economics, or other relevant degrees
Ability to write SQL
Developing dashboards through visualization tools
Retail knowledge
Relational database experience
SAS experience
Knowledge of Media Mix Modeling
Digital Analytics experience, including Adobe (Omniture), Google Analytics and or Google Big Query
Customer analytics

Manager Marketing Analytics Resume Examples & Samples

Analyze digital marketing campaign data and user behavior patterns and provide valuable insight
Provide and implement Adobe Analytics and GA tagging solutions for various sites (desktop/mobile)
Recommend KPIs, write Omniture tagging strategy documents to implement KPIs for various sites
Identify bugs and erroneous analytics tags and provide solutions to the development team
Proactively initiate, research, and perform data analysis
Provide ad hoc reports to internal stakeholders on web usage, webcasts and email campaign data
Create dashboards for monitoring and measuring activity and to streamline report processing time
Work with eMarketing team to advise on our continually evolving digital strategy
Expert level knowledge of Adobe Analytics/Omniture and Google Analytics
Experience with Adobe Experience Manager (Adobe CQ)
Experience integrating Adobe Analytics with various CRM platforms (Oracle/OOD, Salesforce)
Solid understanding and working knowledge of HTML5 and JavaScript
Experience with visualization techniques for data analysis and presentation

Manager, Marketing Analytics & Insights Resume Examples & Samples

Provide regular analytical reporting showing audience and engagement metrics to measure growth against key performance indicators (KPIs) and support ongoing strategic planning
Oversee the production and distribution of regular, standard reports including report automation and the integration between web analytics data and other data sources, including metrics on social media, mobile apps, ad performance and video content
Drive insight from data to make suggestions concerning both the site experience and business performance (including mobile and web applications), new feature development, testing, monetization and campaign performance
Identify, develop, and socialize key marketing acquisition, engagement, and retention metrics to track performance and marketing efficacy through the lifecycle of the customer. Model and forecast various marketing program scenarios to enable efficient channel mix; short to long term marketing planning
Define and create web analytics reports to identify improvements of website structure, content and call-to-actions that increase lead generation. Assist in planning of lead-generation programs, lead-nurturing programs, lead scoring, and customer research programs
Ensure the quality of data through regular data reviews and QA of new site content
Stay current on emerging web measurement tools, strategies and trends
Work closely with other departments/divisions to implement strategies
Work with vendors to manage deliverables and stay informed of new methodological changes that may impact our business
Strategic analysis of various E-commerce business areas and performance, and documentation of analytical results
Manage, prioritize, and respond to ad-hoc requests for web performance analysis from internal stakeholders and web project teams
Own metrics gathering and drive process and evolution of standardized key metrics across group, generate and distribute daily, weekly, monthly, and quarterly metrics reports or presentations
Analyze, document and evaluate online marketing performance
External metrics benchmarking, competitive research, online customer surveys
Support global markets through shared expertise in the form of best practices and case studies and through the introduction of technology platforms and partnerships where appropriate

Manager Marketing Analytics Resume Examples & Samples

The manager is the conduit of business performance optimization from the perspective of the CFO and Analytics organizations on most matters that are objectively measurable
Analyze promotional events based on sales, guest traffic, margin and EBITDA performance to assess R Us’ marketing plans. Publish analysis and provide recommendations to Marketing and Senior Management
Partner with Marketing to develop and administer marketing and promotional tests, examining results by household and market. Provide value-added business recommendations
Analyze event trends by business area, event timing, media support, promotional content and other factors impacting the success of events in driving sales
Influence key cross-functional business partners by delivering ad hoc analyses and recommendations for marketing and merchant teams that encompass strategic direction, optimal value creation and proper focus of resources
Build and maintain relationships with Marketing Division to effectively provide financial controls and analysis

Manager Marketing Analytics Resume Examples & Samples

Identify patterns and trends in marketing results and online activity and report on findings
Analyze digital marketing data and user behavior patterns and provide valuable insight to optimize user engagement and the effectiveness of marketing campaigns
Monitor site traffic and determine cross-promotion and cross-sell opportunities
Create dashboards for monitoring and measuring activity and to streamline reporting processing time
Assist with the implementation of analytics platforms across various web properties
Interface with IT to map marketing results to CRM data for purposes of determining campaign success including conversion rates
Identify bugs and erroneous analytics tags and provide solutions to development team
Practical knowledge of Google Analytics
Good understanding of HTML and JavaScript
Proven ability to work independently and with other groups in a professional and productive manner
Adobe Analytics/Omniture SiteCatalyst knowledge an asset
Experience with Adobe Experience Manager (Adobe CQ) an asset
Experience integrating web analytics platforms with CRM systems an asset
Demonstrated ability to work within extremely tight deadlines
Able to work flexible hours during peak campaign periods
Experience in a similar role within the financial sector, preferably with an investment firm an asset
Experience in the Financial Services industry an asset
Bilingual (English/French) an asset

Associate Manager, Marketing Analytics Resume Examples & Samples

Develop and maintain analytical tools and reports for evaluating performance of marketing performance
Monitor trends and key metrics to identify areas for operational and marketing improvement
Develop strong understanding of SXM transactional, marketing and operational databases and be an expert in identifying best data sources for analysis
Extract, manipulate and transform data through the use of databases, spreadsheets, and queries
Perform data quality audits to maintain and assure data integrity
Provide analytic support to the marketing organization and support other team members with forecasting, and other ad hoc projects
Identify, monitor and propose ways to influence key variables that affect conversion of leads into customers
BS/BA in Finance/Accounting, Marketing or Economics
2+ years of experience as a consultant or an analyst (Marketing/Financial/Economic/Valuations) preferred
Strong analytical and quantitative problem solving skills and business judgment
Excellent Excel and Powerpoint skills
Knowledge of SQL

Manager, Marketing Analytics & Insights Resume Examples & Samples

We want to go deeper in our approach to player segmentation. Work with our research team, third parties, external vendors, mobile division and console/PC developers to paint a more vivid picture of our players. Report back on macro trends in the consumer landscape. Help guide the brand plan and media brief with recommendations that are tailored for each game
Using these player insights, help us define key targets and where and when we should spend throughout the product lifecycle to best reach new and existing fans. Work with our internal media team, WB consumer insights team, and media partners to create smarter media briefs with an eye towards the latest advertising technologies. Using various post-mortems, report back with learnings to optimize media plans moving forward
Work with key partners to evaluate social reach and sentiment. Understand what people like about our creative and product campaigns. Deliver insights into how to modify the product’s positioning and messaging based on overall sentiment and track reach, purchase intent and determine KPIs to improve overall campaign performance
Work with our CRM team and developers to tailor in-game and out-of-game messaging to players. Use game business intelligence to create value within the WB Play program and improve player retention. Must be able to tailor approach based on varying capabilities across developers
Have an objective take on how marketing impacts player behavior, as measured by DAUs, retention metrics, and ultimately sales (with a focus on digital). Dig into dashboards from our BI teams and across YouTube, Facebook, Twitch, Twitter, etc to track the effectiveness of our marketing. Synthesize the data points and produce insights to guide future marketing strategies and tactics

Manager, Marketing Analytics Resume Examples & Samples

Bachelors Degree and 3+ years experience
Strong analytics and financial management skills
Financial and marketing response analysis experience required

Associate Manager, Marketing Analytics Resume Examples & Samples

Bachelor’s degree from a four-year college or university is required; majors in Marketing, Finance, Statistics, Mathematics, Business Administration or related field preferred
Minimum 3 years of progressive, relevant experience required
Demonstrated experience with marketing analysis, business case development, and financial modelling
Extensive knowledge of Excel
Ability to evaluate and execute complex analyses effectively and efficiently using large data sets from multiple sources
Prior experience developing statistical models to explain business results
Ability to manage a high volume of details with excellent accuracy
Strong time management skills to effectively contribute to multiple projects in an efficient manner
Effectively handle sensitive and confidential matters
Knowledge of business intelligence systems such as Microstrategy Data Warehouse and other databases a plus

Associate Manager, Marketing Analytics Resume Examples & Samples

Bachelor’s degree from a four-year college or university is required; majors in Marketing, Finance, Statistics, Business Administration or related field preferred
Demonstrated experience with marketing analysis, business case development and financial modelling
Ability to evaluate complex questions effectively and efficiently
Experience executing multi-faceted business analysis in excel
Knowledge of SPSS a plus
Minimum 2 years’ experience in the consumer goods, consulting or leisure industry

Manager, Marketing Analytics Resume Examples & Samples

Research, understand and measure all core metrics associated with SiriusXM’s streaming service and products
Deliver insights through reports measuring performance of various core metrics such as – Listening performance / Streaming conversion & churn, Streaming marketing response / Streaming marketing campaigns analysis
Be an expert in streaming related data/metrics/reporting as it relates to marketing
Serve as the primary point of contact for the broader organization on issues pertaining to analytic databases related to streaming
Translate/interpret the business needs (with minimum information) into actionable metrics / track and communicate the insights
Deliver streaming insights by developing reports using Omniture and multiple internal sources (Teradata/ SQL / Vertica)
Identify, compile and deliver actionable insights to cross-functional teams and external partners; driving optimal performance for key streaming metrics across SXM
Act as internal point of contact for all reporting data questions and investigations. Perform data investigations and escalate to appropriate functional IT owners to inform and request resolution
Lead analytics to identify drivers in streaming business performance
Minimum 5 years of Analytical and Reporting experience; SQL Experience required
Have the flexibility to adapt to changing priorities and deadlines
Must be comfortable working independently with minimal supervision most times
Have strong analytical skills and reconciliation experience
Must be able to code and mine data as needed for analysis
Demonstrated ability to conceptualize and communicate reporting strategies that address a wide range of information needs
Demonstrated ability to take initiative and follow through on projects
Demonstrates excellent attention to detail and an ability to prioritize in a highly fluid, fast-paced environment
Proven ability to collaborate with matrixed teams to achieve organizational goals
Exhibits strong verbal and written communication skills, public speaking & presentation skills and excellent interpersonal skills
Understanding of the features and capabilities of one more DBMS's commonly used in data warehousing such as Oracle, Teradata, SQL Server a plus
Proficiency with COGNOS business intelligence tools and general ledger software (preferably Oracle) strongly preferred
Knowledge of and experience with SQL required
Knowledge of Omniture preferred

Manager, Marketing Analytics Resume Examples & Samples

Develop and execute analytics plans in partnership with Marketing partners that support and accelerate overall marketing goals and initiatives
In partnership with sales and marketing team members, identify KPIs that are most critical to business performance and design solutions to source the necessary data and surface it in meaningful reports
Provide overall marketing performance reports on Beckman Coulter’s online performance (includes SEO, PPC, website traffic, email, and social media) utilizing tools such as Domo, Google Analytics, Google AdWords, and Salesforce
Partner with digital marketing team to establish and deliver digital marketing dashboards for performance and optimization
Use applied statistics to business problems, analyze complex data sets and deliver actionable business recommendations
Bachelor’s degree require, advance degree preferred
7-9 years of experience in a business or marketing analytics role
2+ years of experience in B2B marketing
Experience using at least one tool in each of the following categories is preferred: web analytics platforms (e.g. Google Analytics, Webtrends, Adobe SiteCatalyst, Conductor Searchlight, Brightedge), web advertising platforms (e.g. Google AdWords, Microsoft AdCenter), marketing automation platforms (e.g. Eloqua, Marketo, Pardot), CRM (e.g. Salesforce.com, SugarCRM, etc.)
Experience multiple analytic modeling and software, comfortable with data sources from ERP (Oracle, E1, etc). Demonstrated ability to learn and integrate additional analytical platforms into work
Experience working in data warehousing and Business Intelligence systems and reporting software
Advanced Microsoft Excel User
Experience using DOMO preferred
Experience in healthcare, IVD, medical device environment
Highly self-motivated, self-directed, with minimal supervision while staying aligned with functional teams
Demonstrated problem-solver, with a track record of assessing problems and delivering the appropriate approach, tools and technologies to solve them
Effectively prioritize and execute tasks in a fast paced environment
Strong communication and interpersonal skills – ability to partner with a wide range of roles from creative marketers to technical engineers
Ability to travel up to 10% of the time

Manager Marketing Analytics & Forecasting Resume Examples & Samples

Manage the marketing analytics and customer Insight team responsible for providing business analytics to inform marketing strategies and campaigns
Responsible for Virgin ARPU and churn modeling and forecasting process
Collaborate with the data warehouse team to improve Virgin's ability to utilize our in-house business intelligence solution
Combine data from multiple sources for analysis: marketing, product and finance
Put data and findings into the context of business functions, goals and objectives
Publish KPIs and marketing metrics in ways that are clear and actionable
Work with Management to create a reporting dashboard
Provide Ad Hoc reporting and analytic support for the marketing, sales and care team including upper management
Data warehouse experience – SQL or Tabular
Developed Predictive models experience
Statistical, Profile or regression Analysis experience
Partnering with marketing team to solve business problems
Primary role is to provide strategic insight to all areas of the business that will help define and guide our product and offer strategy
Responsible for developing our Churn and ARPU models and managing the ongoing forecasting
Works daily with internal cross-functional teams as well as external partners (consultants, vendors)
Bachelor's Degree in Business, Statistics, Mathematics, and/or Marketing
Minimum of 5+ years of relevant experience in loyalty program development
Experience in performing marketing research
MBA or Advanced Degree
Prior experience developing processes in a start-up environment is desirable
Strong analytical and problem-solving capabilities
Ability to clearly communicate complex ideas to diverse audiences in oral and written form
A passion for experimentation and answering hard questions with data
Excellent research skills and resourcefulness
Strong facilitation and presentation skills Entrepreneurial spirit, with the energy and passion

Manager Marketing Analytics Resume Examples & Samples

25% Develop customer insights, campaign test design strategies, and campaign performance metrics in support of end-to-end data driven cross-channel marketing campaigns
20% Manage the development and validation of customer segmentations, the derivation of customer value metrics, the analysis and interpretation of data trends, and the support of all ad-hoc modeling / analysis requests
15% Identify and validate purchase triggers and indicators using predictive data modeling and support the implementation of predictive forward-looking marketing campaigns
10% Interpret statistical and analytical results, and translate them into customer insights
10% Develop and deliver influential presentations that summarize complex analyses and inform business decisions
10% Drive the improvement and development of statistical and analytical models needed to solve business problems
10% Validate and update models periodically and provide validation reports
Must pass the Drug Test
Must pass Background Check
Good understanding of various statistical, econometric, and quantitative analysis techniques, solid understanding of computational methods and their applicability to business problems
Thorough knowledge of quantitative theories and techniques and their role in the business context; highly skilled in translating business questions / problems into analytical models
Highly skilled in the use of statistical programming software, especially SAS and SQL. Proficient with Microsoft PowerPoint and Excel
Will accept a Master's degree in Statistics, Industrial Engineering, Operations or related quantitative field and 3 years of related experience in lieu of Bachelor's degree and 5 years of experience

Manager, Marketing Analytics Resume Examples & Samples

A minimum of three (3) years of experience developing quantitative analysis solutions
Unica, SPSS (or SAS) and SQL experience
Managerial experience
MA/MS Master’s Degree in Math or Statistics strongly preferred
A minimum of five (5) years of experience in a Marketing and/or Analytics role
Advanced experience with Unica, SPSS and SQL experience
Advanced quantitative analytics experience

Manager, Marketing Analytics Resume Examples & Samples

Develop partner campaign dashboards to consistently measure and report success metrics including enrollment, conversion, retention and LTV
Present analytic findings in monthly and/or quarterly business review meetings
Support partner marketing and account management on ad-hoc analytic requests for deep dive analytics, trending and forecast models
Create custom queries using SQL to pull data from Teradata, OBIEE, and Cognos
One direct report
Outstanding analytical skills and a passion for data - solid understanding of metrics to assess the performance of the entire funnel
Demonstrated success in solving complex problems, driving change, and accelerating business growth
Proven ability to identify areas of opportunity for existing practices/processes and execute appropriate improvements
Excellent organizational skills, attention to detail, meticulous data validation, and ability to effectively manage multiple projects simultaneously. Collaborative, team player with high standards and ethics
Experience mentoring and training junior analysts

Manager, Marketing Analytics Resume Examples & Samples

Bachelor’s degree in Economics, Statistics or related discipline preferred; Graduate degree is a plus
Minimum of 5 years of analytics, reporting, and/or data mining experience
Experience
Experience with advanced analytic techniques in the areas of statistical, predictive, and spatial analysis
Strong knowledge of and experience with reporting packages, databases (SQL Server, etc), programming (SAS, R, Python, etc), and statistical packages for analyzing large datasets (Excel, SAS, SPSS, Alteryx)
Experience with data visualization software preferred (Tableau, Power BI, Spotfire, etc)
Understanding of integrated direct marketing principles and cross-channel marketing measurement and analytic strategies
Strong analytical skills with the ability to collect, organize, analyze, and distribute significant amounts of information with attention to detail and accuracy
Ability to operate a personal computer
Use reasoning and solve problems through deduction

Manager, Marketing Analytics Resume Examples & Samples

Provide technical support for Microsoft Enterprise Server hardware and software in a multi-domain environment
Experience supporting hosted applications and services including domain trust relationships
Provide routine maintenance, patches and upgrades to server hardware, software and firmware and familiarity with testing new releases
Competence with SCCM
Competence in documenting server administration and support efforts, which includes troubleshooting methodology, work logs, and documenting resolutions
Responsible for administration and monitoring of multiple servers, measuring system stability, availability and performance in a virtualized environment (VMWare)
Responsible for server capacity planning using SolarWinds or other capacity planning systems
Executes change management and audit processes consistent with documented procedures
Coordinate with local and remote IT team members for monitoring, troubleshooting, and daily production/operations
Ability to demonstrate being effective working independently with minimal supervision
Able to communicate clearly with internal customers and IT leadership
Provide technical support for Microsoft Active Directory, including competence in Group Policy, replication, user/group administration, LDAP, and troubleshooting system health
Provide technical and operational support of Microsoft Windows server operating systems, including supporting enterprise DNS, WINS, DHCP, Group Policy, permissions, and hosted application support
Provide technical support for Microsoft servers and applications which include Microsoft SQL Server, Microsoft SharePoint, SCCM and VMware
Provide technical support of managed services applications, including, but not limited to antivirus, anti-malware, encryption, remote access clients, asset inventory, remote administration, and audit logging
Performs reviews with IT staff, ensuring standards and practices are maintained. Works with IT staff on technical projects where infrastructure is needed or required
Responsible for system engineering documentation being updated and accurate. Including ensuring changes made by external resources, like vendors or contract system integrators
Executes change management and audit processes consistently and timely within documented procedures
Coordinate with 24x7 NOC for monitoring, troubleshooting, and daily production/operations
Microsoft Windows Servers
VMWare Virtualization of Windows Servers
Working knowledge of EMC VNX SAN technologies
Show technical leadership and be able to mentor other team members and peers
Able to write effective technical documentation on the subject matter
Participate in engineering engagements with partners, vendors, and customers, being a subject matter expert in the responsible technologies
Demonstrate excellent customer service skill while interacting with customers, team members, and IT staff
Demonstrate effective communication skill, both verbally and in writing
Attend and be prepared to contribute to required IT events and meetings on time
Ability to participate and respond to emergency events effectively while assigned to the "on call rotation"
Ability to work with outside consultants and/or vendors, ensuring outcomes are achieved and standards maintained
Bachelor's degree in Computer Science preferred or related experience
Minimum 6 years of experience in Information Technology supporting Microsoft systems
Requires one information technology certification in one of the disciplines: Microsoft Server certification, VMware certification, or any storage area network certification; related experience will be considered
Standard business hours. Overtime and weekend availability may be required
Participate in 24x7 on-call rotation with team
Highly collaborative, team work environment with emphasis on participating in a knowledge culture
Works with other team members, including application development and project management
24/7 On-call availability shared with other team members
Minimum 6 years in a Microsoft Server Engineer or Administrator role
Hands-on experience with threeof these technologies

Manager, Marketing Analytics & Insights Resume Examples & Samples

Build a team to support marketing initiatives and provide keen insights based on analytics
Develop methods to measure and report on content and message effectiveness
Support optimization of content and campaigns through testing and prescriptive analytics
Support personalization efforts including measurement and segmentation
Support audience selection and effectiveness
Provide guest experience measurement and guest profile support to provide insights that transform the guest experience
Provide measurement, reporting, and analytics for digital media, website, CMR, and offline
Support the data strategy that will enable CIMA to drive efficiencies and capabilities
Create presentations to highlight recommendations and tell the story
Demonstrated strong leadership skills
Ability to excel in a fast-paced, complex, and ambiguous business environment and display professionalism and confidence in challenging situations
Demonstrated verbal and written communication skills including effective visual representation of complex data
Proficient in Microsoft Office suite, business intelligence tools such as Tableau, and analytic software applications such as SAS
Familiar with use of online digital data (e.g., Omniture, DFA, etc)
Demonstrated strategic and creative thinking ability
Ability to develop clear and concise thoughts into proposals, recommendations, and findings
Demonstrated project management skills to champion a project from inception to implementation and handle multiple tasks simultaneously
10+ years of analytical experience
Leadership of an analytics team
Strong digital marketing experience and knowledge of digital marketing technologies
Experience with marketing, paid media, CRM, digital, and/or social media data
Experience with paid and organic search analytics
Experience with syndicated measurement tools
Experience with big data environments
Experience with Data Management Platforms (e.g., BlueKai, Krux), Demand Side Platforms (e.g, DBM, AOL, Turn), campaign management systems (e.g., Doubleclick DART), and marketing/media technologies
Experience with Hive, SQL, MySQL, and/or R programming languages
Strong influencing, partnering, and negotiating skills
Bachelor’s degree (or equivalent) with preferred concentration in Business, Marketing, Economics, Statistics, Finance, Industrial Engineering, Operations Research, or a similar analytics field

Manager, Marketing Analytics Resume Examples & Samples

Advanced SPSS/SAS and SQL experience
A minimum of five (5) years of experience in a Marketing and/or Analytic role
Experience managing a team of analytic professionals

Manager, Marketing Analytics Resume Examples & Samples

Prepare data for analysis by data extraction and cleansing
Perform exploratory, quantitative analysis and data mining on large datasets based on business hypotheses
Help build and update marketing media mix econometric models
Train and support end-users to access and analyze the results from marketing ROI result database as well as to perform optimization and forecasting with our scenario planning tool
Expertise in data mining, statistical analysis and descriptive analytics
Familiarity with data processing techniques using SAS, SQL, Hive, and Python
High proficiency in (many of) the following: SAS, SPSS, R, MS Excel, PowerPoint, SQL, and Hadoop
Strong analytical and problem solving skills, with demonstrated intellectual and analytical rigor
Bachelors/Post Graduate in quantitative field such as Statistics, Mathematics, Operational Research, Computer Science, Economics, or

Manager, Marketing Analytics Resume Examples & Samples

Build customer cohort data model
Drive key customer acquisition and retention strategies for Walmart eCommerce; Develop Cost per Acquisition model tailored to each segment
Familiar with Omniture clickstream data, be able to perform marketing pathing analysis by different customer segments
Support Marketing Operation team with comprehensive insights around traffic flow and customer engagement to optimize channel performance
Design learning agenda for customer retention programs, be the core analytics brain to monitor cohort performance once acquired, and make recommendations on potential targeting and retaining opportunities
Partner with cross functional teams to assess business requirements, ensure tracking & data quality, and enhance reporting portfolio

Manager, Marketing Analytics Resume Examples & Samples

Ensures key deliverables such as monthly volume forecasting, annual volume budgeting, business planning, and various ad-hoc analyses are delivered accurately and on time
Provides proactive communication to key business partners around current activities and deliverables, upcoming initiatives, process enhancements and development opportunities
Develops team to proactively seek out, identify and analyze data trends over time to make strategic recommendations. Keeps team motivated and engaged in doing so
Coaches associates to be key participants in the budget/forecast planning process, bringing perspective around analyzing past trends and their future implications. Ensures associates are able to discern and articulate the linkage between the portfolio trends and the forecast/budget
Responsible for delivery of articulate, persuasive and actionable conclusions and recommendations via the analysis of deeper portfolio and business trends. Coaches team to provide pro forma expectations and recommendations for the execution and evaluation of key business initiatives
Provides strategic direction to the team, ensuring that activities fully support Retail goals and continuously striving to enhance the value of deliverables. Manages and participates in the completion of annual goals around tool development, output enhancements, process improvements, and other initiatives as applicable
Active participant in the strategic account management process, and proactively brings opportunities to the process based on business trends
Builds relationships with Senior Leadership in order to provide strong influence and partnership to the account teams
3+ years professional-level data and/or business analysis experience
2+ years of supervisory experience
High proficiency in Microsoft Office applications, specifically Excel
Experience with data tools (i.e. MicroStrategy, SQL, Tableau) desirable
Excellent verbal and written communication, comfortable interacting with all levels of management
Strong Collaborator
Ability to articulate a point of view and negotiate
Strong understanding of Retail Business Model
Strong understanding of Credit Business Model
Positive attitude, able to manage conflict and change effectively
Able to independently initiate and lead key projects
Great attention to detail and adherence to quality standards
Ability to influence key internal stakeholders up to the Senior Executive level
Effective and productive delegation skills
Able to develop, coach, and motivate associates
Proven ability to lead people
Forward thinking & able to anticipate future business needs
Proven ability to lead strategic initiatives

Manager, Marketing Analytics Resume Examples & Samples

More than 5 years of experience in a consumer insights/marketing analytics role
Retail and/or healthcare industry experience; franchise experience preferred
Expert knowledge of analytical software; SPSS/R required
Proficient SQL programming skills required
Ability to leverage platforms to blend data from multiple data sources preferred
Experience with visualization tools such as Tableau preferred
Understanding of data-driven marketing strategy and marketing campaign measurement
Ability to discuss technical issues with technical and non-technical audiences and work effectively in a multi-disciplinary environment
Strong people skills and team-player mentality
Educational requirements: Bachelor’s Degree in Analytics, Statistics, or related major, , or equivalent experience; prefer Master’s Degree in related field

Manager, Marketing Analytics Resume Examples & Samples

Supervises a team of analysts who maintain internal databases, create custom reports, and generate case studies and other such analyses in support of customer/corporate development of marketing plans, product research and multiple other company objectives
Designs and oversees the execution of complex retail analyses for use in modeling sales growth opportunity, optimal product distribution and placement, and market segmentation
Directs the preparation of forecasts for new lottery launches, modifications, and existing or new lottery opportunities utilizing case studies and industry trends
Interfaces directly with other internal departments, and site personnel to develop and present analyses, results, forecasts, and recommendations
Collaborates with site personnel in the development of strategic marketing plans for current or potential customers through trend analysis, industry tracking, and best practice benchmarking

Manager, Marketing & Analytics Resume Examples & Samples

Partner with central Amazon channel teams to define and deliver a comprehensive multi-channel marketing plan to drive sales, customer acquisition and engagement
Balance the development of scalable, programmatic traffic initiatives with manual experimentation and exploration across SEM, SEO, Email, Display, Social Media, Mobile, Video and Affiliate Marketing
Hire and develop a team of strong performers, building a culture of rapid experimentation, measurement, and iteration
Develop launch plans for new initiatives to drive customer awareness and trial of new products and features
Write clear, concise strategy documents to generate internal support for new initiatives
Analyze traffic patterns and optimize marketing programs for seasonality, relevance, and selection
Know our market and our customer, staying obsessively aware of new products, trends, and opportunities across fashion, e-commerce and digital marketing
At least 8+ years of progressive responsibility, including experience in online marketing, product management, marketing technology and/or customer analytics
Broad understanding of online marketing channels such as social media, video advertising, display advertising, and SEM
Strong analytical skills including the ability to distill, synthesize, and draw conclusions on large amounts of data
Proven leadership experience with 3+ direct reports, including performance management and development
Demonstrated ability to coordinate projects across functional teams, including business intelligence, engineering, marketing, design and merchandizing teams
Proficient in SQL, Tableau and other common reporting and analytical tools
Bachelor’s Degree in Marketing, Finance, Economics or related field
Expertise in Fashion and/or Retail marketing
Strong sense of brand and editorial voice; able to harmonize messages across channels and marketing vehicles with creative eye for design
Proven track record embracing new marketing tools and technologies
MBA or Masters in a quantitative field preferred

Manager, Marketing Analytics Resume Examples & Samples

Experience extracting and manipulating data from relational databases/warehouses
Experience with programming & analytical tools ie.SQL, SAS, R, Python, Spark, Hive, Excel, Tableau
Experience building and automating data pipelines
Experience with business & marketing metrics analysis, campaign analysis, predictive modeling as well as customer profiling and other customer classification analyses
Must be able to analyze business problems and interpret, consolidate, and transform large amounts of information into actionable insights and business recommendations
Uses sound judgment in the creation and validation of analysis, interpretation and presentation of findings
Strong oral and written skills; positive attitude and strong collaborator

Manager, Marketing Analytics Resume Examples & Samples

Developing strategies to acquire and retain long-term, high value subscribers, aligned with TDMN’s audience segmentation strategy. Manages, updates, and socializes the subscriber lifetime value (SLV) methodology across the marketing team
Using SQL, SAS and other tools, ensures that a reporting infrastructure is in place that measures success across a variety of quantitative indicators, including but not limited to campaign performance (response and retention), cost per order, consumer payment metrics, aggregate subscriber composition and overall performance against Publishers Statement goals
Conducting or manage vendors for in-depth analysis and synthesizing insights into recommendations for improved campaign performance, including response, retention, profitability, and audience growth for weekly forecast meetings, summit meetings, strategic plans, publishers statements, and other senior management requests as needed . Prepares reports and presentations in non-technical terms to describe key analytic findings
Making recommendations and collaborating with the senior analysts or vendors to develop, execute and validate analytic models, to include predictive scoring and improved segmentation modeling. This includes logistic response modeling in multiple channels and multi stage response/value models
Providing leadership in change management to ensure department is aligned with the discipline of direct marketing methodology, including: appropriate test cell size, appropriate use of test and control cells, channel contact management and rest period guidelines. Ensures department understands SLV system and its potential for supporting automated, targeted campaigns
Manages use of our prospect database, and works with partner vendors to procure new lists sources and channel best practices for our direct marketing acquisition business
Works with the marketing managers to distribute timely and accurate prospect lists to telemarketing vendors, direct mail and direct email campaign vendors
Providing project management for analytic and modeling projects, including implementation timelines and resource requirements

Manager, Marketing Analytics Resume Examples & Samples

Leverage the CRM customer database to analyze the health of the customer file by channel as well as detailed customer behavior on an ongoing basis
Provide ad-hoc and deep dive customer analytics to help answer and guide strategic business decisions
Participate in and help manage the customer database rebuild to ensure accurate and accessible customer level data is built for everyday use
Develop email segmentation and personalization to better engage, retain and reactivate customers
Lead and develop an email test and learn environment/process to provide key findings to organization for continuous email optimization
Partner with ECommerce, Store Operations, Creative and Social Media team to develop and optimize NY&C customer email and mobile contact strategy, including cadence and coupon/offer distribution
Manage multiple vendors and cross-functional teams to drive results
Develop and recommend testing and traffic drivers strategies within email and mobile, with clear objectives and measures of success
Develop KPIs to measure both the short-term and long-term success of email and mobile campaigns
Work on email and online/ecommerce data integration to understand relationship and provide insights
5+ years of experience in CRM/Direct Marketing
Must thrive in a fast paced environment
Experience in retail environment
Strong team player and interpersonal skills with proven ability to work with cross-functional teams

Manager, Marketing Analytics Resume Examples & Samples

A minimum of 8 years of experience as an individual contributor and 1 to 5 years as a people manager is required
A Bachelor of Arts or Science Degree is required, or equivalent experience; degree in Quantitative Analytics, Math or Statistics, Business/Finance or related field preferred
Demonstrated ability to manage multiple projects is required

Manager, Marketing Analytics Resume Examples & Samples

Monitors Marketing KPIs and performance against Business Goals. Searches for impactful opportunities via data discovery across research and big data sources
Participates in cross functional team environments and handles a variety of concurrent projects, including predictive / promotion response / ROI analyses, ad hoc analytic projects and pilot evaluations
4+ years of work experience with statistical analysis / modeling, working with various regression, clustering and probability distribution algorithms
Proficient in MS Excel, SQL, and statistical software like SAS and/or R
Experience with Marketing Mix, ROI and resource allocation analyses
Experience working with IMS and/or Symphony Health retail and claims data
Experience with test-control and A/B testing methodologies
Experience working with data visualization tools like QlikView/Sense and/or Tableau
Excellent insights presentation / storytelling skills utilizing MS PowerPoint
Experience in research design (pharmaceutical industry is a plus)
Must have strong interpersonal skills with the ability to effectively interact with vendors, partner agencies and all levels of employees including senior management
Must possess excellent verbal and written communication skills, attention to details, and the ability to multi-task
Excellent organizational, planning and project management skills and ability to effectively manage cross-functional projects
Ability to work independently in a dynamic, fast-paced environment, with minimal supervision

Manager, Marketing Analytics Resume Examples & Samples

Strategic marketing background (product launch, market opportunity sizing, 4Ps)
Previous experience in healthcare preferred; strong interest in healthcare essential
Prior experience in advanced valuation modeling strongly preferred
Ability to manage large complex projects or multiple projects of moderate complexity
Strong financial and analytical skills with ability to build out a business case
Thorough knowledge of business development practices
Ability to communicate at all levels within the organization
Strong leadership skills and strategic problem solving
Experience with market research, customer segmentation and competitive intelligence
Cross-functional collaboration with finance, operations, sales, BI&A and Business Development team; builds strategic alliances and broad-based support and/or persuades others to meet business goals
Highly proficient in Excel modeling; ability to build graphs and develop PowerPoint presentations to articulate business recommendations to senior leadership
Identify and use industry reports, competitive intelligence and market research to guide business strategy
Build market opportunity assessments, forecasts and product valuation models, based on data collection from market research, industry reports and internal subject matter experts, to evaluate the impact of a new product launch, partnership or acquisition opportunity, and prioritize business development opportunities
Support the marketing team with analysis related to the NPS product and services portfolio and segmentation
Develop and launch a market research and competitive intelligence strategy in collaboration with the Cardinal Health Center of Excellence
Build tear sheets on products including disease state background, market landscape, competing modalities, product valuation and forecasting