Marketing Analytics Resume Samples

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I Hammes

Ivy

Hammes

30688 Marjorie Ridges

Houston

+1 (555) 615 3840

30688 Marjorie Ridges

Houston

Phone

p +1 (555) 615 3840

Experience Experience

Los Angeles, CA

Marketing Analytics Analyst

Los Angeles, CA

Cruickshank, Keebler and Boehm

Los Angeles, CA

Marketing Analytics Analyst

Know the strategic ambitions of the cards business and the performance targets to understand key business challenges and priorities
Undertake data analysis to evaluate customer trends and provide insight into key drivers of customer behaviour. Presenting insight in a clear and articulate way to inform stakeholders
Leverages all marketing touch points, (traditional & digital) such as sales literature order entry and fulfillment, digital asset libraries, sales communication portals, online activity, email marketing, CRM, and emerging client outlets
Efficiently and effectively executes analytics projects to meet specifications
Secures, harmonizes and organizes data from multiple sources for marketing analysis, including financial planning tools, corporate accounting GL’s, inventory systems, workflow and project management systems, external & vendor reporting
Executes financial and business analysis to provide insight into business issues and contributes to annual business and budget planning for Marketing and Project Management
Assists with tracking & reporting of cost actuals to budget against marketing plans, campaigns and objectives

Los Angeles, CA

Marketing Analytics Specialist

Los Angeles, CA

Gutkowski-Wilderman

Los Angeles, CA

Marketing Analytics Specialist

Analyzes marketing audience performance, identifying business impact of marketing approaches and audience segments
Analyzes Marketing Audience performance, identifies business impact of Marketing approaches and segments and derives new fact based recommendations on this
Develops and deploys advanced functionalities using Marketing Automation to support a Data Driven Marketing Enterprise, such as develop complex flow charts for response handling, scoring, and nurture
Prepare data and reports (including spreadsheets, slide decks, etc.) for operational performance reporting
In this role, you are responsible for enabling the consumption of the data our team provides to key team members in the Sales & Marketing organizations
Work with the agencies designing the reports and manages the cadence for each report
Ensure your reports & analysis always highlight the key takeaways or decisions the team(s) can make with the information you provide

present

Phoenix, AZ

Marketing Analytics Lead

Phoenix, AZ

Kling, Welch and Waters

present

Phoenix, AZ

Marketing Analytics Lead

present

Developing new operating models with SIs that work on the basis of risk and reward
Partner with external vendors and internal channel managers (Comms, Brand, Social, Acquisition) to design proper analytics framework
Drive the execution of campaign performance reports to provide key learnings and feedback (trends, patterns, irregularity) for the marketing team
Develop and maintain suite of dashboards and reports for senior management
Inform and educate business leaders about the potential to leverage opportunities through descriptive, diagnostic, predictive and prescriptive analytic insights
Define the scope and framework for brand measurement at Lyft, this may include work streams such as econometric modeling, brand valuation, and brand impact on performance marketing
Manage product performance: usage, delivery OTIF, etc

Education Education

Bachelor’s Degree in Marketing

Central Michigan University

Bachelor’s Degree in Marketing

Skills Skills

Advanced Excel skills, including lookups, pivot tables, macros, and charting
Experience with Siebel CRM and Salesforce desirable
Strong experience with database management
Demonstrated people skills; comfortable interacting with people at all levels; i.e. individual contributor, management and executives
Demonstrated analytical and strategy development background
Extensive experience with Adobe Analytics/Omniture
High level of comfort with owning projects and the associated decisions/recommendations
Exhibits fortitude for evaluating complex problems and effectively solving them in a simplified manner
Familiarity with HTML, JavaScript, R, and some scripting

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Director Forecasting & Marketing Analytics Resume Examples & Samples

Graduate degree in Statistics, Economics, or in a related quantitative field required. 6 or more years of experience in analytics role
2 or more years of supervisory experience will be a plus
Proficient in statistical / time series forecasting, predictive analytics and modeling
Proficient in one or more of the following statistical/mathematical programming/simulation software: SAS, R, SQL
Prior experience in analytics works in a Big Data environment is a plus
Must be able to work across organizational and geographical boundaries as required and have the ability to adapt to a rapidly changing environment. Recruiter: Howard Fishman

Analyst Statistics & Marketing Analytics Resume Examples & Samples

Data collection management
Data processing and harmonization so that analytical files are model ready
Development of econometric time series models to assess the short term and long term impact of different marketing tactics on business outcomes. This includes estimation of marketing effectiveness, efficiency, return on investment, and marginal return on investment
Create clear and concise presentations and reports that are delivered to clients to enable better decision making

Marketing Analytics Needs Analysts Through Managers Resume Examples & Samples

Masters in a quant field
Minimum 2 years in HANDS-ON experience in data analytics
Strong SAS and SQL. Teradata is a plus
Experience with large transactional databases, Subscription data is a plus
Knowledge of Direct Marketing, CRM, addressable media

Marketing Analytics Director Resume Examples & Samples

Developing actionable quantitative marketing models in the areas of marketing effectiveness, ROI, pricing and optimization
Frequent meeting/communication with clients to interpret their needs, plan/organize, discuss progress and results
Assist in making sophisticated modeling approachable to non-modelers
Manage direct reports
Participate in developing overall company strategy
Undergraduate Degree in relevant field advanced degree a plus (MBA/MS with advanced quantitative curriculum, applied statistics with business experience, mathematics, economics, operations research, etc)
At least 5-10 years of advanced analytics experience preferably in CPG, market research, modeling, and/or consulting
Ability to bridge between sophisticated modeling and everyday research with marketing folk
Experience with syndicated volumetric and advertising data (ACN, IRI, NMR) a plus
Strong background in R and/or SAS
Familiarity with Bayesian statistics is a plus

Direct Marketing Analytics Manger Resume Examples & Samples

Responsible for the leadership, coaching, development and superior performance of a team of employees
Conduct statistical modeling, segmentation, data mining, quantitative analyses, and customer profiling in order to: identify cross-sell, up-sell, retention, and acquisition opportunities
Evaluate opportunities to improve customer profitability, and develop next generation models to build products and loyalty programs
Oversee creation and execution of test structures for targeting strategies and develop future strategies through data-driven-insights
Bachelor’s degree required in statistics or other quantitative field
Experience in SAS modeling analytics
Experience in financial services highly preferred
Minimum of five years experience within marketing, portfolio management, product development and/or risk
Excellent verbal and oral communication skills
Minimum of five years of supervisory/management experience
Ability to lead and develop a high performing team of analysts

Marketing Mix Marketing Analytics Director & Manager Level Resume Examples & Samples

Provide on-going analytical support utilizing marketing mix modeling and forecasting, to address a wide variety of client issues including media and new products
Present to clients and prospective clients on results of current projects as well as new business opportunities
Work on-site with the client, when appropriate
Ensure a high level of client satisfaction
Manage projects that primarily focus on the impact and/or ROI (return on investment) of media and marketing activities (including advertising, promotional activities and pricing strategies)
Work in an integrated fashion with client marketing insight and marketing professionals to make recommendations based on analyses and experience
Experience with advanced analytic techniques, such as multivariate regression analysis, Bayesian shrinkage, predictive modeling, logistic regression, factor analysis, sales forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement
Knowledge of a variety of analytic tools
Fluency in SAS, SPSS, R or any other advanced analytics software package
Comprehensive understanding of metrics: Media (e.g. impression, GRP, CPV etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), Statistics (Correlations, sample sizing, t-value VIF etc.)
Experience with Business Intelligence and Data Mining Applications a must
Proven track record of dealing directly with clients is required
Able to work in a team environment
Excellent communications skills when addressing both research and non-research audiences

Lead Marketing Analytics Resume Examples & Samples

Collaborate closely with internal and offshore teams to formulate industry solutions through model design assessment, data review and performance evaluation
As a part of the client solution management team, you and your team are charged with delivering practical and actionable recommendations based upon marketing intelligence generated through conducting customer behavior studies, portfolio diagnostics, competitive analysis and industry economics research
Identify client business problems, clarifying analytic objectives, creating a practical analytic roadmap,
Develop a concrete analytical framework, identifying data needs, formulating data solutions, driving and executing deep analysis and research projects
Packaging and presenting insights to business stake holders at all levels, and finally, implementing recommended solutions with the goal of achieving the clients business objectives
Bachelors degree in a quantitative discipline such as Engineering, Marketing, Statistics
3+ years experience in a quantitative marketing arena
Experience managing/working with offshore resources
Client facing skills that include summarizing complex analytics to its essence, constructing presentations that are credible, compelling and informative and delivering recommendations
Hands-on programming skills and experience in handling large volumes of data and applying analytical tool/software
Hands-on experience with SQL, Excel, Power-Point is a minimum, other analytical tools such as SAS, SPSS, R, Tableau will surely add to your competitive advantages
Excellent communications skills with an ability to interpret analytical and technical content in an easy-to-understand manner
Must have excellent analytical skills with an ability to turn complex data into practical and actionable marketing insights
Ability to manage ambiguity and succeed in a fast growing matrix-oriented organization

Senior Manager Direct Marketing Analytics Resume Examples & Samples

Lead/manage test, campaign, and channel analytics for their product line to drive the identification of new insights and opportunities, as well as determine/recommend where the next revenue driven expense or investment dollar should be spent
Perform analysis in support of market sizing new opportunities across media and channels
Perform analytic support to ensure that tests are designed to optimize learning and can be read at the appropriate statistical significance level
Perform exploratory analysis/data mining to identify opportunities to improve revenue and/or profitability across media and channels
Manage the circulation/depth of file decisioning process to ensure that circulation selected for direct marketing campaigns are optimized and within product profitability parameters
Lead/manage the annual production planning process for their product line, projecting new business revenue/production and revenue driven expenses across media and channels
Lead/manage the monthly reporting and forecasting activities for their product line across media and channels

Director B B Marketing Analytics Resume Examples & Samples

8+ years experience in a quantitative marketing arena
Proven thought leader in DBM and CRM solutions
At least 3 years experience in a B2B marketing role
Excellent written and oral presentation skills experienced team player
Strong problem solving takes initiative
Experience with digital media analytics (i.e. Email, web, mobile)
Experience with DM analytics
Agency or consulting experience a plus
Graduate degree in Statistics or related quantitative field
SAS, SQL (recommended)

Marketing Analytics Director Market Mix Modeling Resume Examples & Samples

Support and mentor marketing statisticians in the design, structuring, estimation of analytical models
Collaborate with client and internal consulting teams to set analytic objectives, approach, and work plans
Provide both client and project management support
Translate analytical model results to business insights for the client
Communicate analytical modeling results to non-technical marketing/business executive decision makers and internal consulting teams
6-10 years of experience and a proven track record in advanced marketing analytics with a consulting firm, ad agency or client organization
Demonstrated experience in translating analytical model findings to business insights and communicating them to non-technical audiences
Experience developing and implementing statistical solutions for use in the automation of marketing decisions preferred
Hands-on expertise working with statistical software like SAS to estimate models
Advanced degree in econometrics, statistics or related field strongly preferred

Marketing Analytics Internship Resume Examples & Samples

Currently earning a bachelor’s degree in Business, Statistics, MIS, Economics or other analytical field of study
Cumulative GPA of 3.0 or higher (Note: Cumulative GPA stated on resume and application must match cumulative GPA of current institution’s transcript. Please, no rounding.)
Demonstrated problem solving skills, as well as continuous improvement process skills
Basic knowledge of relational database concepts
Familiarity with SAS and SQL or other database query languages
Experience with travel industry and/or consumer data
Experience with Business Intelligence Tools such as Tableau
Demonstrated Data quality validation skills
Understanding of relational database structure and concepts
Demonstrated knowledge of Walt Disney World, Disney Cruise Lines and Disneyland products and services

Marketing Analytics & Modeling Internship Resume Examples & Samples

Demonstrated computer proficiency within a Windows environment
Exceptional written and verbal communication skills
Majors in Marketing/Business with technical emphasis, Information Systems, Informatics, or equivalent
Willingness to learn new software applications
Familiarity and experience with SAS
Experience with data mining or statistical modeling
Familiarity with technical documentation (data models, process flow diagrams, technical specifications/requirements)
Completed Master's degree in Statistics, MIS, Business, Economics, Marketing or equivalent
Familiarity with marketing analytics and market mix optimization concepts
Demonstrated strong analytical and statistical modeling skills Including text mining
Ability to interface with both a technical and non-technical audience effectively
Proven experience using SAS, SQL and Teradata SQL Assistant
Currently a student enrolled in a Master's or Doctoral degree program in Statistics, MIS, Business, Economics, Industrial Engineering, or other analytical field of study

Marketing Analytics Needs Analysts Through Managers Resume Examples & Samples

Minimum 2 -5 years in HANDS-ON experience in data analytics
Experience with forecasting (customer retention, churn, attrition
Knowledge of Omniture or Adobe SiteCatalyst helpful

Marketing Analytics Associate / Principal Resume Examples & Samples

5-7+ years’ experience focused on marketing analytics, working for a major consultancy highly preferred
Comfort working with various tools and technologies, including relational database (SQL), BI (SSRS, Tableau), statistical (SPSS, R), web analytics (SiteCatalyst, Google Analytics), and CRM (SalesForce) software a plus
MBA from a top-tier university preferred (not required)
Exceptional project management and presentation skills
Outstanding people development and management skills ability to lead junior team members and help guide their careers

Marketing Analytics Group Lead Resume Examples & Samples

Owner of all valuation analysis with respect to BCUS Partner Business Acquisition Investments (channel profitability assessments & recommendations)
Partners in creation of testing & champion price & product offerings
Creator & functional lead in developing Partnership Analytical Strategy
Leads/makes decisions on Direct Mail campaign selection
Partner with Finance on bank-wide acquisitions investment decisions optimization process
Leads monthly incremental acquisition investments valuations & partner
Partner with CRO to identify price optimization, deeper underwriting strategies & line increase opportunities
Develop Partner Acquisition Targeting Strategy

Marketing Analytics Lead Resume Examples & Samples

Must have 2+ years of experience pulling data and analyzing customer data utilizing SQL and SAS
2+ years of experience analyzing direct mail, email, telemarketing, or digital initiatives utilizing both SQL and SAS
Must have 2+ years of analytics experience w/ extensive hands-on experience working on analytical studies from: crafting the methodology, to data mining within SQL and SAS, and ultimately delivering final insightful recommendations
Experience building predictive or propensity models using SAS to optimize marketing campaigns is a PLUS
Experience with test design and preparing testing scenarios on marketing campaigns (direct mail, email, telemarketing, etc) using SAS is a PLUS
Will transfer existing H1 Visa and potentially some Relocation assistance may be available. Recruiter: Sunil Sud

Senior Marketing Analytics Strategist Resume Examples & Samples

The Sr. Strategist is responsible for delivering analysis, insights and reporting that will inform major marketing spend and business decisions. Key areas of focus will include improving the planning, execution and optimization of marketing strategies/campaigns – including offline and online programs. As well as to facilitate marketing planning based on identified opportunities to improve ROI
This role goes beyond pulling numbers and crunching data- the objective is to convert our raw data into meaningful and actionable business analysis and insights that will drive our marketing agenda and help us drive higher levels of consumer engagement as well as commerce
You will partner with our various brand and marketing teams to structure problems, extract and analyze data and present findings and recommendations directly to our leadership teams
This position drives best in class applications for developing learning plans and test design, identifying KPIs based on objectives, analytics plans, results presentations and optimization recommendations for all campaigns maintaining analytical rigor
Support Brand and Regional Marketing teams in the optimization of marketing campaigns, through measurement and analysis on consumer response and engagement. Identify opportunities for more efficient acquisition, retention, etc
Deliver a broad scope of analysis including customer segmentation, ROI/mix modeling, lifetime value analysis, predictive modeling, cross channel analysis, and more. Create measurement strategies the brand marketing teams, as well as marketing dashboards to monitor regional multi-brand performance and single brand global performance
Support the development on CRM programs and brand strategies, marrying data and insights with our brand goals and objectives
3-5 years of hands on analytics experience
Minimum of a Bachelor’s degree in Finance, Marketing, Business Administration, Statistics or related. Master’s degree in Economics, Statistics, or related or MBA preferred. The equivalent combination of education, training and work experience may be suitable
Experience with marketing analytics KPI reporting
Comprehensive understanding of marketing metrics, including digital and emerging media
Basic knowledge of a variety of analytical techniques including multivariate regression models, predictive modeling, other advanced methods
Expert proficiency in SQL, Excel, PPT. Experience with Business Intelligence tools a must

Marketing Analytics Lead Resume Examples & Samples

Owner of all valuation analysis with respect to BCUS FI/Affinity Segment Acquisition Investments (channel profitability assessments & recommendations)
Partners in creation of testing & champion price & product offerings with marketing & segment deals
New Acquisition Product Business Case Development
Partnering with CRO to perform analysis on revenues supporting price, line and underwriting expansion opportunities
Creator of sizings for new business initiative opportunities for the FI/Affinity segment
Analysis supporting online affiliates

Marketing Analytics Lead Resume Examples & Samples

Must have 5+ years of experience pulling, manipulating, and analyzing customer data utilizing SQL
5+ years of experience analyzing marketing campaigns (i.e. direct mail, email, telemarketing, or digital initiatives utilizing SQL)
Must have 5+ years of extensive hands-on experience working on analytical studies from: crafting the methodology, to data mining within SQL, and ultimately delivering final insightful recommendations
Must have exposure to web analytic tools like Google Analytics, Adobe Analytics (Omniture), Webtrends, Coremetrics, Net Insights
Experience with visualization tools like Tableau is a PLUS

Marketing Analytics Director Resume Examples & Samples

A minimum of 7+ years multi-channel analytic experience
Bachelor’s degree required Master’s Degree is preferred. Major in quantitative sciences is required
Demonstrated application of advanced statistical techniques for data analysis including ANOVA, regression, multivariate analysis, and multi-dimensional scaling
Application of data mining techniques including Decision Tree, Market Affinity, Survival Analysis, and Clustering to impact customer behavior
Advanced web analytics to drive conversion, optimize merchandising and increase sales
Direct mail analytics on prospect and customer mailings with expertise in squinch analysis, response analysis, customer acquisition economics, customer acquisition models, customer contact optimization, and lifetime value analysis
Experience with the following technical applications: SAS, SAS Enterprise Miner, SQL, Advanced Excel, BI applications such as Tableau Recruiter: Jamie Bernard

Assistant Manager Bagl Marketing Analytics Resume Examples & Samples

Modelling & Analytics
Performance evaluation MI
Degree in Bachelors’ in Engineering / Bachelors’ in Technology or Masters in Statistics, Mathematics, Economics ,Operational research field, Chartered Accountancy, Engineering, Masters in Business Administration
Minimum 2 years of relevant experience in analytical consulting industry

Lead Analyst, Online Marketing Analytics Resume Examples & Samples

Provide actionable and insightful information from advanced statistical modeling, data mining, segmentation, customer profiling and quantitative analyses with the goals of: identifying cross-sell, up-sell, retention or acquisition opportunities, assessing opportunities to improve customer profitability, developing next-generation models for assessing customer behavior over time
Lead cross-functional projects to improve online Test and Learn as well as campaign measurement capabilities and processes
Apply statistical rigor to support campaign design and measurement for marketing campaigns across multiple channels (including all online channels and coordinating with offline channels as needed)
Support online marketing managers with timely and impactful analyses - streamlining and automating online reporting by leveraging BI tools such as Tableau, SAS, etc
Partner with relevant online advertising and relevant data SMEs to quickly develop a holistic understanding of all available analytical resources related to our online marketing business
Advise on targeting and segmentation schemes to optimize marketing spend
Synthesize data into succinct presentations that influence senior management decision making
Must have bachelor’s degree in math, statistics, operations research, economics or related quantitative discipline, plus 7+ years of experience analyzing data, drawing conclusions and making recommendations required; or
Must have PhD in a quantitative field with 2+ years of experience in a relevant field
3+ years experience using data mining tools such as SAS, SQL, R, SPSS, etc required
Ability to communicate in both written and verbal form to senior leadership

Senior Marketing Analytics Analyst Chicago Resume Examples & Samples

Interfaces with Invesco PowerShares Marketing, Product and Sales groups, to establish and deliver analytics addressing marketing/product needs and business questions
Understands team business needs and delivers solutions which provide business insight to improve marketing efforts,
Leveraging all marketing touch points, (traditional & digital) such as sales literature order entry and fulfillment, digital asset libraries, sales communication portals, online activity, email marketing, CRM, and emerging client outlets
Efficiently and effectively executes analytics projects to meet specifications
Contributes to comprehensive marketing business summary dashboard which provides visibility into marketing spend & profitability, productivity & through-put, and usage & impact of marketing materials
Interacts with internal and external service providers, and manages transition of processes and deliverables to service providers ensuring quality, scalability and innovation of business analytics tools
Executes financial and business analysis to provide insight into business issues and contributes to annual business and budget planning for Invesco PowerShares Marketing,
Assists with tracking & reporting of cost actuals to budget against marketing plans, campaigns and objectives
Improve existing reporting capability to provide more insightful analysis that could help evaluate the success of marketing campaigns
Design report templates that can effectively represent various metrics to the different audience and are easy to maintain and refresh the data on a regular basis
Provide direction and training to analytics operation team in India to best leverage and prioritize work that is best suited for completion through this reporting utility team
Executes against a multi-year marketing analytics and reporting roadmap to incorporate productivity/efficiency, cost/profitability,
3-5 years of combined experience in financial services and directly related work experience in marketing/distribution analysis & reporting, business planning and/or project management
Investment management or ETF industry knowledge preferred
Advanced knowledge of MS Excel, MS PowerPoint, MS Access, SharePoint and Oracle Financials with knowledge of accounting/financial planning & analysis standards preferred
Excellent Interpersonal skills necessary to collaborate effectively with a variety of individuals including both internal and external contacts
Ability to multi task and quickly respond to requirements of multiple business units according to the criticality of the request
Must demonstrate the ability to take ownership of issues, initiate actions and make effective decisions
Open minded, flexible, and able to tailor approach to needs of audience and stakeholders in order to achieve objectives
Ability to work independently in a high-pressure environment

Marketing Analytics, Senior Manager Resume Examples & Samples

Customer Insights Management
Digital Insights
Loyalty Program Performance

Audi Marketing Analytics & Insights Manager Resume Examples & Samples

Translate AoA and external marketing metrics into actionable brand & business recommendations
Direct Audi marketing data collection ongoing, for campaigns, and ad hoc requests
Develop and monitor strategic goals & campaign targets, providing feedback and consultation to marketing business units. Provide strategic guidance to senior management
Identify, evaluate, and appropriately address marketing insights needs
Proactively gather / evaluate impactful market information; cascade key insights to inform smart business decisions within marketing and other key stakeholders
Monitor market activity & formulate recommendations to improve performance in key markets
Cascade brand health and market performance studies and insights to functional departments
Translate marketing metrics performance into actionable strategic recommendations
Determine Audi specific marketing analytics requirements & needs in collaboration with department managers & staff; work with Purchasing and department manager(s) to estimate budget and scope of work requirements for new marketing metrics and KPI measurement and reporting
Collaborate with key agency partners on analysis and recommendations coming from campaign or ongoing marketing performance measures
Champion performance tracking for marketing efforts including: traditional and digital, online and offline, strategic and tactical, national/regional/local
Establish & control AoA Marketing Analytics and Insights budget
Plan & manage Audi marketing campaign performance goals, measurement, and report-in findings
Maintain regular communication with other AoA consumer intelligence and insights colleagues, e.g. Customer Experience, Strategy, Public Relations, Sales, Financial Services, After Sales
Coordinate marketing KPI reporting needs and fulfillment with Audi AG marketing staff, VWoA Group Marketing & advertising agencies to support their information needs and exchange information relative to brand and campaign performance
Monitor and provide insight of consumer trends in marketing and related brand impact
Coordinate with Retail Marketing and Regional Marketing for Tier II/III marketing insights needs; investigate and recommend innovative solutions to equip AoA Field with marketing insights
Continually working with marketing and agency stakeholders on performance measurement, observation, recommendations, and optimization to maximize reach and impact at improved spend efficiencies
Utilize marketing analytics and research to develop Audi Marketing positioning recommendations
5-7 years of related experience
Marketing experience including marketing analytics and brand health management
Budget management experience & performance results tracking
Experience with marketing analytics directly: setting-up, implementing, analyzing results, cascading key insights and recommendations
Experience interfacing with multiple marketing areas, meeting individual stakeholder requirements and also the holistic marketing area
Experience with campaign tracking, KPI-setting, results reporting including key drivers
Experience assessing overall brand health and insights on key drivers, internal and external
Experience with brand positioning development & recommendations
Business owner/decision-making experience in a central Marketing area (e.g. Media, Digital, Brand Marketing, CRM, Retail)
Understanding of the purchase funnel and linkages between marketing activities and outcomes
Familiarity with marketing analytics best practices, applications, and strategic and tactical utilization
Ability to set strategic and campaign-level KPI’s, develop and implement performance measurement tools, and translate data into actionable recommendations for Marketing and AoA overall
Ability to communicate & interact effectively with all levels of the organization & outside agencies/suppliers
Bachelor’s Degree in Marketing, Market Research, Communications, Business, or related area
Master’s Degree or MBA

Marketing Analytics Resume Examples & Samples

Minimum
Basic analytic skills
Strong background in mathematics
Highly organized, detailed oriented, and fast learner
Strong in Microsoft Excel and PowerPoint
Attention to detail and ability to meet project timelines through good time management and workflow prioritization
Superior oral and written communications skills
A positive attitude, determination and humility
Preferred
All majors encouraged to apply, Industrial Engineering majors are preferred
Intermediate to advanced analytic skills
SQL proficiency, MS Access, SQL Server, and Power Pivot are highly preferred
Prior internship experience in a corporate environment is preferred

Marketing Analytics Specialist Resume Examples & Samples

Contribute to annual marketing plan
Develop and execute multi-step, integrated demand generation campaigns
Develop and execute lead nurturing programs
Work closely with Product Management and Marketing Communications to leverage campaign content that is solution based and focused on customer pain points and/or critical business issues
Contribute to SEO content selection, placement and website content
Produce campaign briefings and recap summaries (e.g., webinar registrants, email campaign metrics, SEM and display media performance metrics, net new leads, conversion rates, etc.)
Identify and initiate new campaigns and new opportunities for existing campaigns based on analysis of past performance
Contribute to projects outside regular job responsibilities in the spirit of teamwork
Strong knowledge of basic marketing, lead generation and sales principles
Proficiency with MS Office (Word, PowerPoint, Excel) required
Meticulous attention to detail and critical thinking skills
A passion for data and reporting
Ability to communicate analytics principles and findings effectively to all internal stakeholders
Knowledge of Google Analytics and Wordpress
Experience with Microsoft Dynamics a plus
Cooperative spirit and positive approach to challenges
A personal interest in Viverae’s business of building healthier lives

Senior Manager World Wide Marketing Analytics Resume Examples & Samples

Manage and develop a team of analysts to deliver timely business insights and recommendations
Support and act as primary Analytics liaison with Finance, Category and Merchandising, Logistics, and Customer Service
Hold ultimate responsibility for daily, weekly, and monthly demand generation planning metrics
Lead key internal partners in initiatives to improve forecasting accuracy
Oversee transition to rigorous quantitative approach to planning
Expand scope of business metric reporting to more granular level, broader audience using new business intelligence tools
Manage ad hoc requests around business, promotional, and transactional data analysis
Interpret and present business analysis to stakeholders across the company and provide recommendations and guidance on strategic decision-making
Identify new ideas and opportunities for high-value analytics projects
BA/BS required. Focus in a quantitative field and / or Social Sciences field preferred
At least 5 years of experience in quantitative analysis
At least 4 years of experience with analyzing business performance, preferably with e-commerce
At least 2 years of experience managing direct reports or leading teams with significant authority and responsibility
Familiarity with forecasting / planning methodologies preferred
Proven ability to turn data-driven insights into business value
Strong analytic skills with inclination and ability to solve complex problems
Experience managing complicated analytics projects from inception to completion
Experience working with large, complex data sets with ability to structure, manipulate, and cleanse data as needed to perform analysis
Experience with basic data analytics tools including Excel, Access, and SQL
Excellent interpersonal skills with ability to build relationships and effectively collaborate with partners across all levels of the company
Possess strong organizational and time management skills, with attention to detail
Highly motivated self-starter. Candidate must be comfortable working independently to achieve a successful result with minimal guidance
Excellent PowerPoint skills with ability to tell a story with the data and make complicated ideas understandable to a broad audience
Can confidently handle multiple projects simultaneously under tight deadlines
Experience with a statistics package / language (SAS, R) a plus
Experience with Tableau or Hadoop a plus

Marketing Analytics Analyst Resume Examples & Samples

Interfaces with Channel/Product Marketing, Product Management, and Sales Strategy groups, to deliver analytics addressing marketing/product needs and business questions
Understands team business needs and delivers solutions which provide business insight to improve marketing efforts
Leverages all marketing touch points, (traditional & digital) such as sales literature order entry and fulfillment, digital asset libraries, sales communication portals, online activity, email marketing, CRM, and emerging client outlets
Secures, harmonizes and organizes data from multiple sources for marketing analysis, including financial planning tools, corporate accounting GL’s, inventory systems, workflow and project management systems, external & vendor reporting
Executes financial and business analysis to provide insight into business issues and contributes to annual business and budget planning for Marketing and Project Management
Executes against a multi-year marketing analytics and reporting roadmap to incorporate productivity/efficiency, cost/profitability
Usage trends/impact metrics within marketing plans, budgets and campaigns, to quantify success measures and impact of campaigns, and work towards measuring ROI of marketing activities
Two years directly related work experience in marketing/distribution analysis & reporting, business planning and/or project management
Technical aptitude and familiarity with databases, data integration, contact management systems, and data analysis tools preferred
Investment management or mutual fund industry knowledge preferred
Analytical and technical acumen in financial planning and analysis

Marketing Analytics & Insights Intern Resume Examples & Samples

Assist in the opportunity identification and strategy and activities addressing diverse consumer markets
Assist in special projects in Brand, Digital, Insights, Social, Events, CRM, Retail and others
Assist in ad hoc market research related to Audi vehicles, Audi brand, target Audi customers, and more in support of numerous cross-functional areas from AoA and Audi AG

Global Lead, Display Marketing Analytics Resume Examples & Samples

Be an outcome oriented team player with a bias for action and passion for continual learning and improvement
Thrive in a large-organization, matrix environment with both regional and global responsibilities and multiple executive stakeholders
Bridge between the global marketing analytics team and global internet marketing team to drive analytical learnings into business decisions
Be a passionate leader, mentor and coach to a global team of marketing analysts and data scientists
Communicate effectively in English (written, verbal and presentation) and up-level analytical answers into stories that are easily consumable by an executive audience
Answer ad-hoc questions from key stakeholders regarding display marketing effectiveness, conduct root-cause analysis, and provide recommendations for change
Have strong experience in multi-channel marketing analytics to include email, mobile notifications, display, paid search, social media, loyalty programs, and partner networks (at least one, more is better)
Possess practical experience and a deep understanding of the scientific method and two-sample controlled experiments (A/B testing)
MBA or Master/PhD in social science, hard science, mathematics, statistics or related fields or 10+ years of directly applicable work experience
Success managing global marketing analytics teams and managing executive stakeholders
Must be located in or willing to relocate to Zurich, Switzerland

Marketing Analytics & Insights Internship Resume Examples & Samples

Excellent listening, verbal and written skills
Demonstrated proficiency in Excel and PowerPoint
Experience with Tableau and SAS
General knowledge of marketing, preferably in the tourism industry
Strong collaboration, communication and project leadership skills
Currently enrolled as a senior or higher, in an accredited U.S. college/university earning a degree in Advanced Analytics, Statistics, Industrial Engineering, Marketing Analytics, Economics, or a related major
Must have a minimum G.P.A of 3.0 or higher
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Marketing Analytics Intern Resume Examples & Samples

Work with Director of Marketing Production on updating and creating spreadsheets for marketing expenses
Develop quick reforecasts and projections for month, quarter and year; based on actual expenses
Other duties as assigned by supervisor
Must be at work on a regular and predictable basis or as scheduled

Marketing Analytics Mgr, Digital & Consumer Resume Examples & Samples

Partner with Marketing, Sales, Digital, and offshore teams in the development of integrated solutions that grow credit penetration, sales, and net income
Manage analytics and strategic development for cardholder and digital initiatives
Provide strategic thought leadership based on customer, financial, and data driven insights
Initiate and deliver on proposals that drive growth including targeting, marketing mix, product pricing, contact sequence, and SEO/SEM strategy recommendations
Establish a continuous test & learn culture through ongoing assessment and communication of results
Provide insights and actionable recommendations to improve online marketing initiatives
Apply advanced statistical techniques to improve key drivers such as response, activation, & profitability
Enhance, refine, and simplify key metric reporting
Fully understand functionality and application of Web Analytics tools, using this knowledge to answer key business questions and report findings to business decision makers
Establish website metric baselines and evaluate the success of changes to the website
Synthesize findings into stories that convey insights and recommendations while maintaining a balance between the big picture and mastery of details
Utilize SAS/SQL to manipulate and analyze large datasets
Lead a team of 2-3 analysts ensuring a high-quality execution and delivery of output
Bachelor degree. In lieu of degree, 8+ years of experience in analytics
Minimum 5+ years of experience in analytics
Minimum 2+ years of experience with web analytics reporting tools (ie. Adobe/Google Analytics)
Experience with the following technical applications: SAS, SAS Enterprise Miner, SQL, Advanced Excel, BI applications such as Tableau
Analytics experience preferably in financial services, retail, and/or ecommerce
Ability to digest and explain complex information to both external and internal clients
Demonstrated ability to manage multiple projects in a fast paced environment
Ability to provide wing-to-wing analytic support from pulling data to delivering strategic recommendations
Quick learner who can grasp the core needs of the business and rapidly develop solutions
Ability to foster teamwork and work well in a collaborative team and matrixed environment
Credit card marketing and/or financial services experience a plus
Ability to influence and direct people outside of their reporting structure
Demonstrated ability to manage remote teams in India and the US
Experience in statistical analysis and modeling, including building, interpreting, and diagnosing models

Senior Marketing Analytics Resume Examples & Samples

SQL, SAS, Excel, Access, Tableau, MicroStrategy, Cognos
Statistical analysis experience should include linear and logistic regression, time series forecasting, and cluster analysis, using the software packages SAS, SPSS, or R. Knowledge of hierarchical Bayesian modeling techniques considered a plus
Strong to expert SQL skills for both data extraction and for designing flexible data structures required for longitudinal analysis, ideally within larger enterprise data warehouse environments, including SQL Server, Netezza, Oracle, and DB2
Experience integrating large datasets from multiple systems and sources, including enterprise transaction systems
Strong desire to solve business problems using data and analytically based solutions
Strong interpersonal skills and be able to work well with non-technical and technical audiences, clearly communicating project needs, risks, delays, and outcomes to all levels of the organization
Experience presenting analysis and recommendations to senior level executives and program managers. Demonstrated track record of generating insight through analysis and presenting the information in a manner which impacts key strategy or investment decisions
Demonstrated ability to find creative solutions to complex and challenging analytical problems
Knowledge of click-level web analytics data and marketing strategies is considered a plus
Master and present analytical methods to measuring effectiveness; Keep up-to-date on developments in analytics and analytical tools/platforms to identify methods that would be useful in improving Marriott’s understanding of its customers
Understand and apply best practices for design of experiment and validate sufficient sample sizes for accurate reading of results; possess ability to identify and propose the right analytical techniques for measuring effectiveness
Become a go-to person for insight into marketing effectiveness insights for internal and external stakeholders
Able to manage a workload of multiple projects supporting several teams within Marriott eCommerce
Demonstrates knowledge of job-relevant issues, products, systems, and processes
Demonstrates knowledge of function-specific procedures
Keeps up-to-date technically and applies new knowledge to job
Provides information to supervisors and co-workers by telephone, in written form, e-mail, or in person in a timely manner
Demonstrates self confidence, energy and enthusiasm
Informs and/or updates leaders on relevant information in a timely manner
Presents ideas, expectations and information in a concise, organized manner

Marketing Analytics Associate Resume Examples & Samples

Leverage your insights to improve and execute the targeting and prospect selection for marketing campaigns
Analyze and communicate results in order to rapidly scale successful programs Generate break-through analytical insights that drive significant conversion, engagement or revenue improvement
Analyze customer behavior, develop POVs, and drive decision-making with ad-hoc analysis
Design, develop, and maintain scalable reporting solutions to monitor performance and track goals across the marketing organization
Configure and monitor data pipelines necessary to support the team’s decision making

Marketing Analytics & Insights Manager Resume Examples & Samples

Minimum four (4) years experience in analytics, business planning or similar role, preferably within the travel industry
Marketing knowledge or experience
Solid analytical and technical problem solving skills, including strong knowledge of statistics and data mining
Demonstrated ability to effectively handle multiple tasks simultaneously
Demonstrated excellent interpersonal skills, including ability to ask questions to gain understanding, partner with others and deal with differing points of view
Ability to collaborate in a team environment and with a variety of stakeholders at all levels
Creative problem-solving skills, with the ability to think strategically and act tactically
Bachelor’s Degree (or equivalent) with preferred concentration in Business, Marketing, Economics, Statistics, Finance, Industrial Engineering, Operations Research, Data Mining, or similar field

Digital Marketing & Analytics Specialist Resume Examples & Samples

Support our service and advisory team in the area of digital marketing and analytics with dedicated expert advise
Create reports and dashboards for our Senior Management
Conduct training and marketing activities to promote our capabilities and services with regard to analytics and big data integration
Liaise with our integration partners to continuously enhance our technical capabilities
Maintain and continuously improve our marketing material (Intranet, service documentation, etc.)

Marketing Analytics Senior Associate Resume Examples & Samples

Preparing the annual rewards budget and quarterly forecast updates as well as ensuring all related deliverables and deadlines are met
Owning, enhancing and updating the expenses and Microsoft Excel based segmentation user tools
Reporting and analyzing monthly actual results and developing materials for review with the GMs and CFOs
Reviewing and understanding contracts on key vendors
Sponsor projects aimed at reducing expense/complexity, increasing efficiency, increasing customization, reducing unit costs, and achieving cost savings. Accountable for oversight of inventory management activities including supervision of inventory audits
Lead cross functional projects impacting vendor inventory and fulfillment activities or Rewards Fulfillment expense
Analyze financial, redemption, inventory, and other data and produce meaningful reporting and recommendations on an ad hoc and recurring basis
At least five years of financial experience to include budgeting, planning & analysis, reporting and understanding accounting close process
Quantitative skills (data pulling/data manipulation)
A strong mix of analytical and communication (oral and written) skills
Superior attention to details and process skills; sense of urgency
Ability to multi-task and work independently to drive results
Knowledge of Microsoft Excel, PowerPoint and Essbase

Manager, Credit Marketing Analytics Resume Examples & Samples

Analyze and report on test and learn experiments (A/B, direct mail, digital, email testing) for Nordstrom channels
Support the design and analysis of marketing campaigns through statistical modeling, customer segmentation and profiling, design of marketing experiments, and data mining
Provide actionable insights to Nordstrom Marketing as required through data analytics
Partner with key stakeholders on large scale data problems
Mine complex digital behavioral data and transform it into actionable information
Apply expert level statistical analysis, data modeling, and predictive analysis to improve credit marketing
Create targeting and segmentation schemes to optimize marketing spending
Design and oversee experiments for online marketing test and learn initiatives
Actively collaborate to apply learning to other channels/campaigns/products/business units

Marketing Analytics Senior Associate Resume Examples & Samples

Identify data driven insights to influence business strategies across the loyalty and strategic alliance platform
Segment customers based on internal and external attributes to identify opportunities for growth, drive targeting strategies and measure overall platform performance
Collaborate with Loyalty and Strategic Alliances team to design, implement, measure and prioritize marketing investments to drive profitable growth
Develop key business analytics to support existing partner relationships and new strategic alliances
Evaluate and develop business case analytics to drive innovation initiatives and new capabilities development
Effectively communicate analysis results and recommendations to senior leadership
5+ years of related experience in loyalty marketing or strategic analytics, digital experience preferred
Working knowledge of loyalty and/or rewards programs preferred
Data mining skills with applied statistics experience preferred
Strong understanding of key business drivers (credit card industry preferred)

Marketing Analytics & Competitive Analysis Leader Resume Examples & Samples

Analyze Provider and Cardholder Marketing campaign performance and make recommendations for future strategies; identify outlier performance among partners and segments
Partner with Digital team to develop clear set of performance metrics
Identify and create segmentation strategies and models to drive greater marketing and portfolio performance
Expertise creating and maintaining strong test/control framework and list management criteria for marketing programs
Build and maintain Analytics data architecture based on current and future business needs
Monitor and analyze industry performance, macroeconomic trends and root causes to inform strategic initiatives and business decisions
Partner with COE to both develop and leverage best practices
Manage, coach and develop a team of professionals
Bachelor’s degree, or in lieu of degree a high school diploma and 15 years of work experience establishing and managing marketing analytics in the financial services, credit card and/or payments industry
A minimum of 10 years of work experience to include
Proven hands-on experience utilizing SAS or SQL data mining skills, proven modeling skills, strong understanding of targeting and segmentation, retail analytic tools and advanced skills using Excel and PowerPoint strongly preferred
Demonstrated success leading a team with proven track record of delivering results
Ability to develop executable strategies, build and lead teams, articulate a clear vision, and deliver results
Ability to influence senior corporate decision makers
Proven ability to work independently yet as key member and contributor to a broader team

Summer Marketing Analytics Intern Resume Examples & Samples

Proficient in MS Excel (graphing, pivot tables, formulas, etc.)
Internships will begin summer 2016 (Mid to late May) and last for 12 weeks
All interns must be able to pay for their own housing and transportation while in Columbus
Only the candidates who meet the internship requirements will be contacted for interviews

Marketing Analytics Senior Associate Resume Examples & Samples

Identify data driven insights to influence business strategies
Collaborate with Loyalty and Strategic Alliances team to design, implement, measure and prioritize marketing investments to drive value to the consumer and our merchant partners
Evaluate and develop business case analytics to drive innovation initiatives and new capabilities development for Chase Pay

Marketing Analytics Intern Resume Examples & Samples

Help in understanding Vail Resorts business by refreshing and cross checking weekly reporting and reference tables
Improvement of current weekly reporting to assist in analysis of resort trends
Update and maintain a system to track major industry / resort or website changes to be used in future analysis and marketing decisions
Internship project: with the aid of Marketing Analytics leadership, identify an opportunity (strategy, segmentation, consumer trends, tool, or report) to improve the ability to guide on effective marketing decisions
Assisting the Sr Marketing Analytics Mgr and Sr. Analyst of Marketing Analytics with ad hoc analysis pending need

Marketing Analytics & Customer Data Specialist Resume Examples & Samples

Executes emails and campaigns as needed to support line of business marketing and content strategy. Generate and manage email lists from the CRM database. Using email templates, generate test email, gather approvals and deploy emails
In the CRM, monitor new customer/prospect data integrity by reviewing the daily load of new customer data, merging duplicate files and supplementing the data housed in the CRM database
Assists in researching and gathering new prospect information via our existing tools (D&B, Avention) and external data sources
Completes data entry into the system as new prospect lists are acquired
Performs regularly scheduled database maintenance which requires running basic reports, identifying and gathering missing information and inputting into the CRM database
Participates in all CRM system upgrades, including pilot testing, documentation and training
Will be actively involved in ad hoc project work as needed, including review and maintenance of special mailing lists, targeted data maintenance and review. Initial point of insight generation into how markets respond. Ability to work to detail and multi-task in a deadline driven environment is a must
Based on reporting from CRM database – this role will make decisions on which customers to target for various marketing initiatives. Articulates ideas and demonstrates team oriented attitude with the ability to work effectively to meet time-sensitive deadlines and manage several assignments simultaneously
Ability to think creatively and strategically, as well as identify and problems and resolve them. Last point of check before any final mass communication is sent to current and prospective customers
Manage various projects and tasks simultaneously as well as communicate to various stake holders within and outside the organization
“LIVE” the Bank’s Mission Statement and “PRACTICE” the Bank’s Corporate Strategy
Other duties will be assigned
20160125

Digital Marketing Analytics Senior Analyst Resume Examples & Samples

Create dashboards and ad-hoc reporting to understand digital behavior patterns to optimize business results and the user experience
Act as a collaborative liaison with our SunTrust teammates in analytics, marketing and consumer channels to assist with data collection, cross-brand marketing and campaign reporting
Research and implement new analytics and optimization tools to gain insight into the LightStream audiences and enhance the customer experience
Assist the LightStream marketing team in interpreting reports and recommending next steps
Assist in the design of new marketing opportunities based on the results of our test campaigns, industry trends and best practices
Bachelor’s degree and 2-5 years of experience analyzing, reporting and providing recommendations based on digital marketing and product data
Advanced knowledge of Adobe Analytics
Strategic thinker, strong analytical and problem solving skills
Experience with javascript programming and general web development – HTML, CSS, jQuery, how servers & HTTP requests work
Familiarity with other tools in Adobe Marketing cloud including: Target Premium, Ad Hoc Analysis, and Media Optimizer
Experience with one or more TMS platform (GTM, Ensighten, Tealium, etc.) helpful
An ability to not only influence marketing but to move beyond general reporting and manage activities and campaigns tied to the data

Associate, Email Marketing Analytics Resume Examples & Samples

3-5 years relevant professional experience in email marketing & direct mail
Excellent quantitative /qualitative analytical skills with the ability to interpret data and develop action plans
Team player with the ability to build relationships to achieve team goals

Marketing Analytics Specialist Resume Examples & Samples

Consults and Collaborates with Marketing & Communications Teams and Business Units in the strategic use of IBM’s databases and processes to support Marketing objectives. Determines and applies criteria to use cohorts as target audiences for campaigns
Develops and deploys advanced functionalities using Marketing Automation to support a Data Driven Marketing Enterprise, such as develop complex flow charts for response handling, scoring, and nurture
Defines and supports leading edge data programs to support the vitality of IBM’s database, especially with the focus on usage of digital data
Connects Data Analytics findings to create recommendations and insights that enable and improve business decisions and Marketing performance & Marketing Created Revenue. Knows Data Driven Marketing services and is able to recommend their usage
Analyzes marketing audience performance, identifying business impact of marketing approaches and audience segments
Provides Expertise on the use of data, new models, processes, privacy and tool requirements
Leverages client, prospect and marketplace information, analytics and analysis techniques to develop observed behavioral based segmentation, to provide data driven client insights and strategies
Develops and deploys advanced functionalities using Marketing Automation to support a data-driven marketing Enterprise such as develop complex flow charts for response handling, scoring, and nurture
Demonstrates how Data Analytics findings can be connected to create recommendations and insights that enable and improve business decisions and Marketing performance
Analyzes Marketing Audience performance, identifies business impact of Marketing approaches and segments and derives new fact based recommendations on this
Ensures data definitions are marketable, identifies behavior triggers for key conversion points in the client journey, validates conversion assumptions to determine targeting and lead flow volumes, defines and documents all campaign functional specifications for development on the marketing platforms

GVP Marketing Analytics & Technology Resume Examples & Samples

Develop the data and analytical framework for the Global Marketing Department
Oversee performance analysis of integrated marketing campaigns, including digital advertising, print, DRTV, direct mail and email
Lead development and implementation of predictive models to facilitate smarter targeting and identify opportunity target segments
Create and manage a marketing mix model to optimize marketing spend across channels
Spearhead development of cross-channel lead attribution and prospect journey tracking and analysis
Develop our multivariate testing capabilities, including test structures, deployment and analysis
Oversee selection and maintenance of Marketing analytics tools and marketing technology solutions (CRM, tag management, DAM, CMS, email systems) in partnership with IT
Work closely with vendors, data providers and outside consultants to ensure we are maximizing the use of our analytics/Martech solutions and identifying promising new ones
Partner with IT to prioritize and implement IT-supported marketing initiatives (Landing pages, email)
Work closely with channel leaders, in segmentation, data mining, and use of third-party data solutions
Partner with Group Vice Presidents of US Marketing and International Marketing and their teams in development/execution of data-driven marketing programs and campaigns
Partner with other analytics groups (Sales, Business Intelligence) on firm-wide data management initiatives
Work closely with the Sales Analytics team on lead processing and elevation
Serve as a member of our Digital Strategy Working Group
Hire, mentor and develop analysts’ technical and business skills
15+ years in marketing analytics leadership role, ideally within a financial services organization
Strategic thinker and problem solver who is willing to roll up their sleeves and get into the data
Proven track record of delivering results that helped drive revenue
Bachelor’s Degree with Emphasis in Statistics, Computer Science, Physics or related field
Familiarity with key digital analytics tools including Site Catalyst, Google Analytics, Adobe Test
Programming languages – R, SQL, MQL, Excel (Macro)
Deep expertise in digital analytics

Marketing Analytics Analyst Resume Examples & Samples

At the minimum must have a Bachelor’s Degree; preferred within a quantitative discipline
Must have 1+ years of extensive hands-on analytics experience working on analytical studies from: crafting the methodology, to data mining using SAS and SQL, and ultimately delivering final insightful recommendations
Experience conceptualizing, targeting, analyzing, and optimizing ROI on marketing campaigns (digital, email, direct mail) using SAS and SQL
Consumer credit experience and statistical modeling is a plus

Senior Analyst, Customer Marketing Analytics Resume Examples & Samples

Leverage your expertise in predictive analytics to optimize the efficacy of target marketing initiatives in print circulation, e-mail, display, and customer loyalty
Identify the best statistical approach and methodology to create a robust customer (or individualized) segmentation model; build the model and implement into the business
Create customer lifetime value (CLV) and subsequent value (SVA) models to optimize return-on-investment (ROI) of marketing investments. Inputs may include acquisition channel, order channel, historical transactions, customer attributes, and external data
Deliver actionable customer insights derived from quantitative analysis to drive omni-channel customer retention, reactivation, and acquisition strategies
Be the subject matter expertise (SME) for advanced test design and evaluation – including power sampling techniques and determining statistical significance (chi-square, t-test, ANOVA, correlation, etc)
Bachelors degree in applied math, statistics, engineering, economics, computer science (or similar) or 4+ years of relevant work experience. Advanced degree preferred
Proficiency in query language such as SQL or equivalent
Proficiency in statistical software such as SAS, R, or equivalent
Experience with data wrangling tools and techniques such as imputation, fuzzy matching, or others
Experience with statistical significance techniques such as t-test, ANOVA, correlation, or others
Experience using basic statistical techniques such as multiple (non)linear regression, survival analysis, clustering, decision trees, event based modeling, or others

Marketing Analytics Associate Resume Examples & Samples

Conduct extensive data-driven analysis of Amazon co-brand card acquisition and portfolio performance trends and desired risk/return relationships
Perform analytical assessment of portfolio marketing programs with the ability to segment results to understand effectiveness/opportunities of initiatives, generate actionable insights for customized or enhance portfolio marketing campaigns
Establish, maintain and enhance various reporting processes and lead the data sharing efforts with the Partner
Drive analytical strategy for balance build efforts, identifying opportunities to better target customers’ borrowing needs
Ensure that analysis drives appropriate marketing investment decisions and optimizes marketing expense
Collaborate with Marketing, Operations, Finance and other cross-functional teams to create and implement strategies by providing front-end analytics support, setting controls in production processes, and evaluating effectiveness’ of programs
Routinely engage the partner, share analytic insights, provide strategic recommendations and support joint Marketing efforts
4-6 years of experience with SAS, SQL or other database tools and languages to assemble and manipulate data; experience using big data platforms (Oracle, Teradata) is required
4-6 years of doing Risk or Marketing analytics in the financial services industry (credit card experience preferred) with strong analytical, technical, and statistical skill. Ability to synthesize/analyze diverse information, develop and recommend strategies, and make decisions
1-2 years of marketing experience in relationship management, marketing strategy, portfolio management, loyalty programs, acquisition, and consumer product experience
Strong project management, oral communication and presentation skills, ability to work independently with limited supervision
Familiarity with Microsoft Word, Excel (including pivot table), and PowerPoint
Strong financial analytical skills to understand P&L drivers and key sensitivities

Marketing Analytics Director Resume Examples & Samples

Directly shape components of analytical deliverables and how to accomplish
Deliver tactical and strategic forecasting and operational planning insights through analytics, reporting and state of the art visualization techniques
Provide subject matter expertise for data driven forecasting and planning opportunities
Lead execution, implementation of programs, processes and initiatives
Partner with a variety of internal and external clients to solve quantitative problems related to optimizing business processes and performance
Interact with senior leaders within CCB organization to drive and develop business strategy and performance
Align with data owners and department managers, contribute to the development of data models and architecture for analytics
Build cohesive, winning team through strong communication and involvement of all members
Coordinate partner demands with team capacity through effective management
The candidate should have 10+ years of analytical and / or modeling experience
Leadership role in leading a team of quantitative analysts or data scientists
Preferred candidate would have a Master’s degree (Math, Statistics, Engineering, or Sciences) and working experience in financial industry
Hands-on experience in delivering analytics and insights to multiple levels of management
Tangible experience with business strategy and tactical implementation
Proficient in standard data mining and analytical methods, SAS experience preferred
Strong analytics, interpretive and problem solving skills
Proficient in time series analysis with demonstrable experience in applying comprehensive factor analysis
Technical understanding of data extraction, transformation and load processing
Experience with dynamic and interactive reporting applications
Strong project management skills – the ability to manage multiple projects and prioritize work requirements to work in multi-disciplinary team setting
Consulting orientation ability to influence both internal & external business partners
Strong written and oral presentation / communication skills – the ability to convey complex information simply and clearly to senior business leaders

Marketing Analytics Leader Resume Examples & Samples

Creating executive alignment on our goals and objectives as we transform to a culture of marketing effectiveness
Establishing the Strategic aspects of a marketing effectiveness culture
Extensive analytic leadership experience
Extensive experience in a global analytic roles
Experience influencing C-suite teams and leaders

IT Manager, NA Marketing Analytics & Insights Resume Examples & Samples

Successfully deliver to internal business stakeholders, making quick decisions and delivering analytics solutions proactively within the ever-changing and challenging data landscape
Facilitate Lean requirements gathering workshops with Business stakeholders
Align global and regional stakeholders and development teams around common and measurable product goals, and continue to engage business into the product development and the roadmap process
Form and maintain strong internal partnerships across all IT functions, ensuring strong alignment to NA IT Analytics and Insights operating model
Develop and articulate product line vision, goals and business value
Maintain a strong view of regional and external analytics capabilities and their ability to drive global business value
Deliver product communications, demonstrations and trainings to IT and Business stakeholders
Manage project plans, timescales and budgets
Think creatively about increasing effectiveness of the marketing product line, embedding agile practices into the product development & stakeholder engagement model
A minimum of a Bachelor’s degree is required. A Master’s degree in computer science and/or Master of Business administration with technology as a core component is preferred
A minimum of 8 years overall experience in IT Analytics & BI applications development is required
A minimum of one (1) year of experience leading agile products as a product owner is required
Experience delivering Data & Analytics solutions using AWS S3/EC2/Redshift/RDS, HADOOP, TERADATA, SAP, and Analytic/Visualization technologies is required
An understanding of business and ability to relate priorities to associated technology investments, experience effectively collaborating and managing stakeholders is required
Experience with delivering Customer/Commercial analytics solutions on IT side is required
Experience with marketing mix models, automation of wide range of related media and digital data sets preferred
Experience with advanced data analytics tools and technologies like R and SAS preferred
The ability to synthesize leadership and regions/stakeholder inputs into product decisions for analytics Product Lines
Deep knowledge of technologies, their application, sustainability, scalability relative to Data & Analytics is required
Strong negotiating skills and the ability to create context around key business drivers and strategic plan with the ability to present ideas in a business-friendly language are also required
Previous roles requiring people management experience is required
Demonstrates strong technical leadership and helps the organization to take advantage of advancements in technology.Database

Director of Marketing Analytics Resume Examples & Samples

Bachelor’s degree plus 10 years’ or more experience in analytical/planning functions within the direct marketing field
Five or more years of supervisory experience
Proficiency with statistical analysis tools such as SPSS and SAS
Advanced competencies in Microsoft Office, database and Internet environments
Ability to scope projects accurately, prioritize time well and juggle multiple projects effectively
Ability to communicate coherently and sensitively with clients, vendors and staff members
Excellent writing, verbal, presentation and consensus-building skills
Ability to organize people, projects and information
Ability to offer proactive solutions and ensure successful progression without guidance
Ability to mentor and provide leadership across departments in a team and matrix environment
Ability to exhibit client service approach with results-driven performance

Marketing Analytics & Technology Manager Resume Examples & Samples

Previous experience in product, program and/or services marketing
Ability to drive cross-functional groups toward a common goal
Understands how to implement integrated marketing programs across channels including digital and print

Manager of Marketing Analytics Resume Examples & Samples

Direct experience with analytics and leveraging data to uncover actionable business insights
Working knowledge of eCommerce and marketing channel performance metrics
Working knowledge of Paid Media (at least Display or Search marketing channels)
Retail industry experience preferred
Proficient SQL programming skills; experience with SAS/SQL preferred
Expert level understanding of Microsoft Office suite especially Excel and PowerPoint and how to ‘tell a story’ that provides insight into the business by leveraging data
Proficient using an enterprise-level digital analytics platforms (e.g. Adobe Analytics, Google Analytics, etc.) and preference will be given to candidates with experience using paid media platforms (Marin, Kenshoo, Google Adwords, Epsilon Harmony, etc.)
A working understanding of attribution and the differences between rules-based last click attribution versus algorithmic multi-touch attribution. Preference will be given to candidates with experience with VisualIQ or another attribution platform (i.e. Adometry, ClearSaleing, Convertro, etc.)
Preference will be given to candidates that also have an understanding of Big Data technology (e.g. Actian) and Visualization tools (i.e. Tableau) and how to leverage the platforms to blend data from multiple data sources to help answer key business questions
Strong analytical skills. Ability to draw conclusions from data and drive action accordingly

Marketing Analytics & Insights Intern Resume Examples & Samples

Strategic problem solving & analytical skills, with the ability to act tactically
The ability to listen and ask probing questions
An intense attention to detail
Ability to work well independently, but also in a team environment
Proficiency in Microsoft Office, specifically Excel and PowerPoint
Experience with SAS
Experience with Tableau
Strong collaboration and project leadership skills
Senior or higher working towards (or recently graduated with) a Bachelor’s degree in Advanced Analytics, Statistics, Industrial Engineering, Marketing Analytics, Economics or other related quantitative field

Marketing & Analytics Lead, Uber for Business Resume Examples & Samples

Use Uber data warehouses and tools to mine information basis which build out relevant outreach campaigns
Proficiency with multiple analytics and database tools common within a marketing organization (e.g., MixPanel, Tableau, Marketo, Google Analytics, etc.)
Hustle is essential, moving quickly and executing to allow for continual iteration is a core competency of our team

Head of Marketing Analytics Resume Examples & Samples

Develop frameworks, models, tools and processes to ensure that analytical insights can be incorporated into all key decision making
Ensure that we are properly understanding the value of all of our marketing channels – on both drivers and riders… for acquisition and engagement
Work with data engineering to drive development of analytical tools and dashboards, and finance to assure alignment of budgets and goals
Be a key driver of marketing strategy, by thinking beyond immediate analysis to understand long term implications of actions
Ensure the design and Implementation of tests will provide desired insights
Build a world class analytics team
Experience extracting insights using advanced analytical SQL, Python data tools such as pandas and scikit-learn, R and Spark
Advanced SQL skills for data extraction, manipulation and insights analysis
Strong knowledge of machine learning and statistics, this includes experimental design for optimization and predictive analytics techniques: supervised (regression and classification, ensemble methods) and unsupervised learning (dimensionality reduction, clustering), reinforcement learning (bandit algorithms), Bayesian statistics, graphical models and deep learning
Proficiency with multiple analytic and database tools common within a marketing organization (e.g., MixPanel, Tableau, Marketo, Google Analytics, etc.)
Ability to manipulate large data using distributed data warehouse systems like Vertica and Hive
Experience visualizing data, with tools such as Tableau and Periscope

Manager of Marketing Analytics Stakeholder Engagement Resume Examples & Samples

Provide subject matter expertise on analytics strategy including digital marketing, web analytics and iterative campaign test design
Partner with marketers to clearly define campaign success metrics and ensure that measurement is in place to measure that success
Proactively delivers insights to improve campaign metrics and be seen as a strategic partner
Proactively work with marketers to identify opportunities to refine campaigns and act as their analytics and testing consultant
Leverage our current foundational data infrastructure and enhance it so that clients and prospects are presented with relevant messages at the right time and in the right channel
Collaborate with marketing data colleagues to help support data governance and quality and ensure data accuracy
Build and nurture a culture of testing across Optum Marketing
Experience using software to analyze data (Excel, SAS or SPSS)
Experience with end-to-end marketing campaign reporting (campaign outreach, lead generation, sales funnel, conversion rates)
Strong analytical skills and experience working across different technologies / tools
Experience in cross-team collaboration, particularly with the ability to cross technical and non-technical stakeholders
Experience in fast-paced, complex project management, and an ability to juggle shifting timelines and priorities
Bachelor’s degree or equivalent experience
2+ years of quantitative analytics experience (preferably with Adobe Analytics) or Google Analytics
A background in the healthcare industry
Data visualization experience (Tableau or Domo)
2+ years’ experience in end-to-end marketing campaign processes (from data instantiation, segmentation, selection, output, reporting / analysis)

Marketing Analytics Lead Resume Examples & Samples

Develop KPIs & goals and own reporting for brand marketing performance
Partner w/ FP&A on strategic financial allocation
Manage quantitative research efforts across teams & external vendors including
10-12 years of marketing analytics experience
Strong analytical abilities with both quantitative and qualitative data, including developing identifying key trends in data and reconciling data across various sources
Hands-on working knowledge on media platforms from Adobe, Google, 3rd party data providers, DMPs/DSPs highly preferred
Familiarity of marketing data and service providers (Nielsen, comScore, etc)
Operational proficiency with marketing research tools
Experience handling, interpreting & manipulating raw data sets
A working knowledge of fundamental marketing research statistical analyses appropriate to multi-channel marketing and campaign ROI
Comfort working with and influencing senior level stakeholders & colleagues
Proven ability to effectively lead and develop a team

Marketing Analytics & Modeling Internship Resume Examples & Samples

Problem solving skills, as well as continuous improvement process skills and attention to detail
Computer proficiency within a Windows environment
Basic knowledge of relational database concepts and Willingness to learn new software applications
Proven familiarity and experience with SAS
Proven experience using SQL and Teradata SQL Assistant

Life Cycle Marketing Analytics Professional Resume Examples & Samples

Build strong relationship with the HP APJ LES Category leadership team and support on the Market Share Reporting and development of Market Size Projections (as required)
Work along with the Category leaders and provide strong analytics / analysis to drive end business results
Build relations with various stakeholders including Country Category teams, Region PMs, BDMs and cross functional users from finance and marketing to translate business requirements into reporting solutions that can be used to drive business decisions based on Market Share data and analytics
Specifics requirements on Print Market Size and Share Reporting / Analysis
End to end ownership of the Market Share Tracking Template used for tracking Share performance vs the plan for Category
Own and validate the HP Shipment Guidance to IDC (external agency)
Market Share reporting for the Region and broken down by sub-segment and Country Teams
Responsible for communication to the Region team so that they can identify the opportunities and drive business outcomes
Generate Heat Maps by Country once a Quarterly, after Final IDC results are available
Market size - 1. Generate Econometric Model Size forecast by Country
Help the Regional Size forecaster with Sizing by helping to populate templates, creating quarterly seasonality at Market Category level for Lasers using Time series, etc
Ad hoc and Deep Dives, Analysis for specific Segment, as required by the business
Responsible for in depth analytics, story behind the numbers and executive ready analysis
Own and drive automation initiatives to bring in process efficiency Maintain highest quality for the deliverables and ensure checks and balances are put in place
Masters College degree in Marketing/Business Management / Technical
Work with diverse stakeholders and address their data and business needs
Hands on experience in Reporting & Analysis of data
Ability to handle large volumes of data from multiple sources while maintaining integrity of data
Excellent knowledge in MS Office and other Data Analysis tools
Ability to quickly automate the basic tasks and move to more value added deliverables
Ability to build business knowledge in short time
Requires minimal supervision – is a self-starter
Program management and the ability to manage projects, set timelines and meet deadlines
Strong analytical, reasoning, organization, and negotiation skills
Excellent verbal, representation and written communication skills
Well defined knowledge of business processes, practices, and applications
Demonstrate leadership on projects
Ability to maintain confidentiality with information or items as required

Marketing Analytics Professional Resume Examples & Samples

Must have held a prior IBM internship
Basic experience in web site design and testing
High aptitude in pattern recognition
Proficient experience in Data Analysis, Visualization and Communication skills
6+ months knowledge and experience with Web Analytics; exposure to Web analytics tools Core Metrics or Google Analytics

Marketing Analytics Insights Manager Resume Examples & Samples

Leads and manages the development of a holistic cross-functional A&I point of view to address specified ad hoc cross-brand and/or cross-functional business questions that require the integration of output from marketing analytics, sales analytics, forecasting, decision science, and/or primary market research. Creates value by adding own and synthesizing groups’ insights from across A&I
Works with A&I senior staff managers to identify internal and external resource requirements and negotiates resources to meet brand team needs. Works with Brand Director to make trade-offs in previous work plans to accommodate new project
Represents any level of Sr. A&I Management Staff as appropriate on internal committees or external team (e.g. business partners) meetings and communications. Suggests content for agendas, prepares and delivers presentations to address information needs and provides A&I perspective to decisions at hand
Leads the development and implementation of project plans for detailed, comprehensive secondary market data analyses across the portfolio in one of the following work streams: promotion response analytics, marketing mix modeling, segmentation schema, customer targeting or other related analyses. Recommends courses of action to support executive decision making in strategic business planning activities
Maintains awareness of evolving analytical techniques, software and data sources to bring innovative approaches into the organization that drives higher quality results; designs and implements advanced secondary data analysis methodologies that provide best practices in these areas
Functions independently as a “data scientist”; uses the scientific method to uncover business insights by asking challenging business questions, developing hypotheses around them, conducting data experiments, analyzing the results and drawing conclusions from the work to provide actionable intelligence to brand teams
Prepares and delivers presentations with meaningful implications, actionable insights and recommendations which clearly delineate pros and cons to senior executive leadership in a timely manner
Leads and conducts marketing analytics projects for multiple brand teams, and usually will support at least one brand marketed as part of an alliance partnership
If outsourcing is appropriate, manages relationships with vendors on analytic plans, methodologies, and final deliverables
Mentors analysts and senior analysts to ensure development of an appropriate A&I skill set
Able to use deep breadth of market knowledge to guide strategy decisions by brand directors and provide support for those decisions in discussions with senior executives. Demonstrates deep expertise in at least one brand and has the business framework to leverage knowledge base from all brand experiences to support other brands as necessary
Participates in the recruiting efforts for new analysts by evaluating potential for success within A&I and sharing feedback with hiring team
BA or BS in an analytical field such as statistics, operations research, management science, industrial engineering, economics, math, etc. and 4+ years of quantitative experience or market research; or advanced degree in an analytical field such as statistics, operations research, management science, industrial engineering, economics, math, etc. and 2+ years of quantitative experience or market research
Complete understanding and application of quantitative principles, concepts, practices, and standards surrounding the use and manipulation of secondary market data sources
Extensive knowledge of market research principles and practices
Extensive knowledge of industry practices
Knowledge of coding techniques in SAS and VBA, and advanced Excel skills
Excellent communication and presentation skills
Vendor and budget management
Basic people and team management skills including measuring and delivering performance feedback
Resource Management; ability to manage internal and external resources (people, information, technologies, time, and capital); allocates resources appropriately, given organization, group and individual goals and objectives to align with business goals
Proficient in one or more of MS Office, MS Access, VBA, SPSS, or SAS programming

Marketing Analytics Specialist Resume Examples & Samples

Bachelor's Degree in Marketing, Business, Finance or IT. Master's or MBA Degree preferred
5 years of relevant work experience in marketing strategy or data analytics
Extensive knowledge of the wireless industry, competitor offers and strategies
Strong presentation development skills and experience using PowerPoint and Excel
Excellent analytical, time-management, multi-tasking and organization skills
Ability to successfully interface with senior level executives
Ability to handle confidential information in accordance with company practices

Kindle Marketing Analytics Intern Resume Examples & Samples

Support projects across Europe marketplaces and work with a cross-functional team of business, marketing, design and product managers
Conduct business and financial analysis, including forecasting, monitoring, and reporting
Combine online web customer behavior and offline customer attributes to gain novel and powerful understanding of customers
Proactively developing new metrics and studies to quantify customer behavior
Report to senior leadership and the team at large, on customer, product and marketing insights and trends
Recent graduate (last 6 months) or currently enrolled in an undergraduate or master's program
Ability to juggle multiple priorities and make things happen (strong bias for action)
Proven analytical and quantitative skills (includes ability to use tools such as Excel); ability to use hard data and metrics to back up assumptions and feature concepts
Interest in digital technologies, consumer products, media, and e-commerce
Fluency in one or more additional European marketplace language (German, French, Italian or Spanish)

Marketing Analytics Intern Resume Examples & Samples

Identify new analytic opportunities and approaches to support sales growth
Aid in the development of monthly reporting that provides the marketing team with recommendations for improving future media and content activations (inclusive of social media)
Identify real-time digital media optimization opportunities via participation in weekly external agency calls
Collaborate with cross functional team on the activation and reporting of media campaigns
Uncover relevant consumer and business insights to document market opportunities
Marketing or Analytics majors, preferably
Must currently be enrolled in a university/college degree program or have completed a college degree within the last year

Marketing Analytics, Leader Resume Examples & Samples

Uses comprehensive understanding of the competition at the corporate, franchise, and brand level to inform the development of long-term strategies and company-wide insight-based decisions
Utilizing insights derived from Market Research, Business Analytics and Competitive Intelligence, the successful candidate will work to increase shareholder value by providing counsel and consulting to C level executives on current business and future opportunities
Leads, challenges and champions forecasts and CI recommendations
Champions the use of advanced analytics in evidence based decision making to influence the business
Challenges Status Quo with the mindset of disrupting business as usual
Leverages an in-depth understanding of managed care as a customer to inform data based decisions for managed care strategy
Leads and enables a high performance team to

Manager, Search Marketing & Analytics Resume Examples & Samples

Serving as primary contact for day-to-day clients
Spearheading the development of program strategies and analyses for clients (e.g., target audience recommendation, geographic targeting, timing/scheduling strategy)
Overseeing day-to-day internal team’s work on bid strategy optimization and testing
Maintaining a level of quality assurance and holding the team accountable for delivering campaigns and executions with precision
Ensuring that media deliverables meet and align with client goals and objectives
Prioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and applied
Ensuring that analysts are effectively developing and optimizing campaigns for added value

Digital Marketing Analytics Specialist Resume Examples & Samples

Use quantitative data gathered with software measurement tools, traffic extracts, click streams and drill-downs to develop an understanding of customer behavior, demographics and lifecycle
Coordinate report requirements with internal customers to meet business objectives
Apply statistics-based market intelligence to business issues and formulate recommendations. (ideally web analytics tactics and applications, database skills, knowledge of website architecture)
Build actionable reports, communicate analytic data effectively to multiple departments, several levels of management within the organization, and teams
Build custom data imports from Google Analytics or other software
Responsible for monitoring and testing traffic
Define tracking strategies and identify new opportunities
Product business metrics (customer behavior, lifetime value, cost per acquisition, etc.)
Track SEO metrics (traffic trends, bounce rate, time on site, etc.)
Track engagement of visitors over time (e.g., propensity of visitor.)
Track paid channels in various Analytics tools and report on this data

Director of Marketing Analytics Resume Examples & Samples

Help design and establish Lifetime Value (LTV) as a core business metric to drive planning and business prioritization decisions
In partnership with the CRM team, develop a quantitatively derived, fact and insight-based segmentation framework that defines a hierarchy of customer groups based on LTV opportunity in order to appropriately allocate Marketing resources
Gather reporting requirements, develop performance benchmarks, and help steer marketing team by providing ongoing reporting on the effectiveness of marketing initiatives
Deliver persuasive presentations to communicate learnings and spread new business insights throughout the organization
Support in the governance and alignment of all marketing channel specific reports to core business & financial measurements. Ensure that marketing is working to an accurate and represented view of their contribution to overall business performance
In partnership with marketing leadership develop a cross- channel attribution model to help drive more efficient and effective channel optimization
Has 10+ years of experience with at least 6 years in a hands on data and analytics role, preferably in a direct to consumer ecommerce or retail business
Deep understanding of digital marketing channels including email, SEM, SEO, push notifications, and social media
Advance knowledge of SQL and experience extracting data from EDW
Works effectively both independently and as a member of a cross functional team
Must be available and willing to work extended hours as occasionally needed including weekends and holidays, to meet business needs
Working knowledge of digital media, film industry, and e-commerce very helpful but not required

Director, Canadian Marketing Analytics Resume Examples & Samples

Lead the development of an analytic vision that supports company-wide sales strategies, product development, and other investment goals
Foster effective business relationships throughout the organization to enhance collaboration and partnership; manage and coordinate relationships within the Personal, Commercial and Wealth teams
Take a leadership role in strategy development, plan presentation and sell-in
Support strategic decision-making and initiatives
Manage the interaction between Marketing and Tech & Ops
Minimum of 15+ years of experience in marketing analytics and statistics required
Minimum of 6+ years in financial services
Analytical thinking and problem-solving skills (Expert Proficiency)
Ability to develop creative and innovative solutions to problems (Expert Proficiency)
Work with all levels of internal partners to understand their business problems and develop solutions (Expert Proficiency)
Communicate and present solutions to technical, as well as non-technical audiences, and to all levels of management, including senior executives (Expert Proficiency)
Manage a team of highly skilled analysts to complete projects (Expert Proficiency)
Strong project management skills with high attention to details (ExpertProficiency)
Statistical Modeling and Data Mining (Expert Proficiency)
SAS, SQL, Excel, and database skills (Very High Proficiency)

Associate BA / Ba-fa&a Marketing Analytics Resume Examples & Samples

Provide analytical and consulting services in designing, delivering and executing projects related to Insights & Forecasting (I&F)
Ensure superior customer satisfaction by delivering high end quality support to I&F team
Processing various data files into useful analyses for stakeholders in I&F
Support in ‘sanitisation’ and ‘check’ of data file (particularly from IMS) before uploading into system & subsequent report generation
Develop custom analysis tools in a variety of programming languages and applications such as Advanced Excel, VBA, PowerPoint, Access & SAP system (Business Warehouse or Business Objects) and IMS databases (MIDAS)
Conduct quality check of various reports and analysis related to I&F
Develop and implement complex mathematical and statistical models that relate sales or marketing activities to financial results
Ad hoc reporting activities and participation in I&F projects
Ensure documentation is recorded and maintained to deliver high quality projects
Strengthen and build Marketing Analytics intellectual property position
Identify and develop opportunities to develop Marketing Analytics
2+ years of experience in Pharma Analytics industry. Consulting experience would be a plus
Ability to translate business problems into most efficient and effective analysis plan
Execute the analysis including data pull, data preparation (sanitisation) and report generation
Strong strategic and analytical capabilities, with demonstrated experience in analysing complex situations, collecting data, effectively synthesizing the analytics/data to form a complete, cohesive picture
Technical skills –

Marketing Analytics, Director Resume Examples & Samples

Must have 6+ years of experience to assess/analyze client marketing objectives to produce/recommend appropriate analytical solutions
6+ years of experience working on analytical studies from: crafting the methodology, mining/analyzing data, and ultimately delivering final insightful recommendations
Deep experience in conceptualizing, designing, and delivering multichannel marketing programs with emphasis on offline/online integration (direct mail, email, digital)
Candidate must be hands on with tools like SQL, R, SAS, Tableau for data analysis and visualizations

Senior Marketing Analytics Associate Resume Examples & Samples

Manage all Salesforce data elements and initiatives ranging from full database cleansing to day-to-day maintenance and automated processes
Design reports, dashboards and supporting analytics for both executives and line users that demonstrate all aspects of Salesforce productivity and adoption
Administer DemandTools account and recommend additional tools as necessary to maximize data quality
Identify potential third-party data exchanges in line with business requirements and collaborate with IT colleagues on implementation
Assist in reviewing and prioritizing Salesforce enhancement requests in coordination with business stakeholders and IT colleagues
Monitor the relationship between Salesforce and email marketing platform to ensure optimal marketing automation workflow and impact on users
Partner with other Salesforce team members to develop training materials for both global distribution and target audiences
Support various Salesforce operations programs, including planning for champion program live events
Support data-related marketing programs not specific to Salesforce, including development of full marketing executive dashboard and coordination of both internal and external marketing surveys

Marketing Analytics Specialist Resume Examples & Samples

Data analysis and reporting: Help us measure and communicate the results of key marketing initiatives. The ideal candidate likes numbers, is experienced with Excel, and should be comfortable learning to use analytical tools and computing languages
Information gathering: Work across the Marketing department to maintain a consolidated view of our marketing activities. The ideal candidate is organized and detail-oriented
Project management: Assist in developing project plans and partner within and beyond the Marketing department to deliver top-quality results. The ideal candidate is able to work autonomously but enjoys collaborating in a group
Executive communication: With guidance from the Senior Manager, Marketing Strategy, develop communications (short reports, charts, email summaries) to update and inform our marketing and corporate leaders. The ideal candidate brings strong written communication skills and is adept at PowerPoint slides
Bachelor’s degree in related field (e.g. economics, analytics, finance, math)
Advanced level of proficiency in Microsoft Excel and PowerPoint
2+ years working in a professional corporate or consulting environment
Good analytical skills – able to measure results and assess opportunities by asking the right questions, pulling data together and drawing conclusions. Experience with reporting and metrics, including ability to manipulate and evaluate data
Problem-solving skills and the ability to work independently
Ability to work in a fast-paced and changing environment, including experience prioritizing multiple high-importance tasks
Professional communication skills – written and verbal
Strong interpersonal skills, resourcefulness and a sense of urgency in accomplishing goal
Customer-focused and eager to help marketing team understand and use the reporting and analytical resources created for them
Ability to communicate with both business and technical colleagues

Director, Segmentation & Marketing Analytics Resume Examples & Samples

Excellent analytical (qualitative & quantitative) and financial modelling skills, ideally gained at a Management or Strategy Consulting firm or equivalent
Excellent time management skills; project management skills a plus
Exeperience in marketing organization preferred
Strong written and oral communication skills – you can construct convincing arguments in PowerPoint and deliver them to senior executives with confidence and panache
Creative thinking ability - you consistently produce innovative analyses and recommendations
Strategic and tactical thinking abilities – you can bridge the gap between the big picture and the operational details
Working knowledge of MS Access or SQL desirable
Skills in market research design desirable
Advanced MS Excel user
Bachelor’s degree in a relevant field e.g. Marketing, Finance, Economics, Mathematics, Engineering
Experience in an analytical, financial or strategy role in a management consulting, investment banking or corporate environment
Experience in pricing considered a plus

Marketing Analytics Director Resume Examples & Samples

6-10 years of marketing analytics experience in a highly analytical environment
Highly proficient in econometric and statistical modeling techniques such as multivariate multiple regression, factor analysis, logistic regression, Bayesian, Choice modeling and conjoint analysis, etc
Hands on experience in building statistical models in SAS environment; expert in SAS programming and/or R
Must have strong communication (written and verbal) and presentation skills, including the ability to translate analyses into easily digestible stories for senior management consumption
Bachelor degree required. MBA/MS or Ph.D. in statistics, accounting, finance, or economics preferred

Manager of Marketing Analytics Resume Examples & Samples

Identify strategies to leverage 1st, 2nd, and 3rd party data sets to target customers with digital advertising across display, search, social, and other digital channels
Work cross-functionally with partners in eCommerce and Media to implement Data Management Platform (DMP)
Identify and prioritize use cases for data onboarding and DMP
Maintain relationships with key strategic digital vendors and agencies

Marketing Analytics, Director Resume Examples & Samples

Must have 4+ years of experience to assess/analyze client marketing objectives to produce/recommend appropriate analytical solutions
4+ years of experience working on analytical studies from: crafting the methodology, mining/analyzing data, and ultimately delivering final insightful recommendations
Deep experience in analyzing multichannel marketing programs with emphasis on offline/online integration (direct mail, email, digital)
Must have agency or external client experience

Marketing Analytics Senior Manager Resume Examples & Samples

Use data to predict and explain changes in customer behavior
Manage and analyze customer surveying to gain an understanding of how to influence buyer behavior
Formulate and execute end-to-end campaign plans with specific goals, strategies, tactics and measurement
Analyze trends in buyer behavior to predict changes in business results
Segment audiences based upon modeled buyer behavior
Gather requirements to plan, implement and analyze online marketing initiatives across multiple online channels and for multiple clients
Work closely with cross-functional teams – Finance, Advertising, Marketing, Creative – to optimize conversions with relevant and targeted marketing
Manage and update the Marketing Metrics Dashboard to provide executives with a view into Marketing performance
Create email reports and dashboards that analyze campaign performance in order to provide actionable recommendations and deliver continuous improvements to our email programs and their impact on ROI and KPIs
Meet deadlines, balance multiple projects, proactively communicate delivery and mitigate issues
Work with Digital Production and CRM teams to determine the email segmentation strategy and to groom lists to improve list quality and performance
Drive execution and continuous optimization of email marketing campaign performance
Work with Digital Marketing Production on the development and deployment of emails – including planning, targeting, segmentation, scheduling, set-up, testing and sends
Setup and deploy A/B testing, devise strategies and scenarios to test email content, subject headings, send times, frequency, offers and preferred product profiles to group subscribers to better segment the database with a focus on creating data-driven campaigns
Monitor campaigns to ensure consistency
Take on new email marketing initiatives as the business grows and needs arise
Manage relationships with digital marketing product providers
Ability to quickly learn both technical and non-technical skills to efficiently execute on business initiatives
Analyze current marketing campaigns and make recommendations for improvement
Three to five years of marketing analytics experience and a familiarity with a variety of the field's concepts, practices, and procedures. Transferable analytical experience in other fields will be considered
Undergraduate degree required, MBA a plus
Expertise in data-driven marketing, customer segmentation and online marketing
Understanding of statistical analysis and data modeling (e.g., regression analysis, p-values etc)
Experience identifying, interpreting and measuring key performance indicators to optimize lifecycle management, email messaging, promotional opportunities and campaign design
Experience with Salesforce Marketing Cloud or comparable product
Strong analytical and data skills, with extensive knowledge of Excel and CRM (Salesforce) reporting, campaigns and dashboards
Strong organizational, multi-tasking and project management skills with excellent attention to detail, and the ability to work in a collaborative environment
Creative, with excellent written and verbal communication and interpersonal skills
Experience in setting up and optimizing Google Adwords campaigns, a plus
Knowledge of website analytics tools (e.g., Google Analytics, WebTrends) and SEO/SEM, a plus
Working knowledge of HTML/CSS/JavaScript and table-based layouts, as well as responsive design

Marketing Analytics, Senior Manager Resume Examples & Samples

Develops complex, high-visibility digital and direct marketing campaigns through partnership with other departments, utilizing marketing tools and applications; develop data segmentation strategies that drive marketing campaigns, and ensures test and learn techniques are properly executed, including test cell structure and sample size calculations
Leads complex marketing analyses and reporting and is specifically familiar with digital analytics tools (e.g. Adobe Analytics, Exact Target) as well as the digital experience concepts (SEM, User Experience)
Performs statistical analysis using techniques such as regression analysis, multivariate analysis, choice-based conjoint, Analysis of Variance (ANOVA), and data mining
Organizes and presents findings regarding market trends, competitive intelligence, customer preferences, and market penetration strategies; makes recommendations to address issues
Manages complex research and projects that involve multiple cross-functional team members
Masters degree in Statistics, Social Sciences or Mathematics or equivalent experience, plus 7-10 years related experience
Expertise in marketing databases and their data structure (tables, fields, etc.)
Expertise in SPSS or SAS statistical program
Expertise in database querying tools. Knowledge of SQL desirable
Strong analytical & project management skills

Analyst, Search Marketing & Analytics Resume Examples & Samples

Holistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reporting
Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported
Translating campaign/client goals into SEM tactics and effectively executing those tactics against the client’s strategy
Help develop performance forecasts, budget allocations and providing data-based rationale for these recommendations
Fostering relationship with internal teams (SEM, S&A and other capabilities), external partners and clients

Marketing Analytics & Insights Executive Leader Resume Examples & Samples

8+ years of experience in driving marketing analytics, business analytics, or comparable field, including digital, media, and marketing measurement
Experience with conceptualizing brand, reputation, and marketing campaign measurement and optimization frameworks that drive business impacts and the optimization of campaigns
Experience with dynamic and interactive data visualization, including Tableau and Qlik and data management, such as SQL
Knowledge of SQL, SAS, data mining, and predictive modeling and simulation
Knowledge of offline, digital, and traditional media platforms and metrics, behavioral and sentiment analysis, and measurement and reporting tools, including SimplyMeasured, Keyhole, Google Analytics, Adobe Social, and Moreover or LexisNexis
Ability to problem solve and structure and conduct analyses, synthesizing disparate qualitative and quantitative data to generate trends, insights, and recommendations to drive improvements and identify solutions, including Machine Learning and Natural Language Processing
Ability to demonstrate excellent project management expertise and multi-task, prioritize, meet short-turn deadlines, and collaborate across the team and business
MA or MS degree
Experience in working with multivariate testing tools, including Adobe Test and Target
PhD degree in Business, Marketing, Statistics, Mathematics, Economics, Computer Science, or a related field

IT Lead, NA Marketing Analytics & Insights Resume Examples & Samples

Responsible for enabling the J&J Consumer North America Analytics platform specially around Marketing and Digital. The platform is built on AWS (Oracle RDS) and Cloudera technologies with Business Intelligence (on Tableau) and Analytics technical expertise
Responsible for managing and leading the projects for the North America Analytics wing and influencing the future strategy for BI and Analytics for the North America Consumer organization
Demonstrate strong partnerships with cross-functional business teams and external vendors to ensure the delivery and flawless execution of the projects and other objectives on time and on budget
Provide expertise and aptitude for Marketing and Digital Analytics technologies and how they apply to J&J business
Drive discussions between IT and the business clients to ensure the requirements are clearly understood by IT and support resources while ensuring the technical solutions meet the business needs
As a product Backlog Owner (Agile), closely review all work, including work by the Professional Service firms. Lead internal Analytics Portfolio meeting reviews, provide metrics and scorecards that track and measure the success of initiatives, identify and address process improvement opportunities and deliver prompt resolution of base business issues while ensuring proactive written and verbal communication to stakeholders
Demonstrate technology and compliance leadership as well as influence the overall Analytics strategy by participating in vendor selection and evaluation process as well as giving expertise in reviewing Statements of Work (SOW) and facilitate knowledge sharing across other BI groups
Ensure that all compliance requirements including Sarbanes-Oxley, SDLC, GMP, IAPP, are included in activities where required
A minimum Bachelor in Information Technology and/or related discipline is required
A minimum 5 years of relevant Information Technology and/or related business experience is required
Experience leading projects from start to finish is required, PMP certification a plus
Excellent communication, influencing and presentation skills are required
Hands-on experience with ETL solutions (Informatica strongly preferred) and SQL Development tools (like TOAD for Oracle) is required
Knowledge of Consumer Products Goods industry, business processes and different Marketing and Digital data sources such as syndicated (Nielsen), J3, Facebook, Paid search, Digital (Facebook, Twitter, DCM), Media (TV, Mags, Radio..), point of sales (POS) and indirect data is strongly preferred
Experienced with Big Data technologies like the Hadoop ecosystem (Hadoop Distributed File System - HDFS, Hadoop MapReduce, Hive, Pig, Flume, etc.), experience in Cloudera, Hive and Hadoop solutions (Amazon Web Services Redshift preferred) would be considered an asset
Prior experience with data visualization techniques for exploring and analyzing relational databases and data cubes (Tableau preferred) is an asset
Experience interfacing with vendors and suppliers to evaluate solutions and services and make recommendations is required
Understanding and management of financial processes and results related to projects and total-cost-of ownership implications are preferred
This position may require up to 10% travel domestic and international (North America)

Marketing Analytics Specialist Resume Examples & Samples

Build Salesforce.com Dashboards and Reports for the Marketing Organization. Assist with maintenance and updating of all day-to-day, ad-hoc, and regular-cadence Salesforce.com reporting
Prepare and deliver web reporting for the Marketing Organization
Prepare data and reports (including spreadsheets, slide decks, etc.) for operational performance reporting
Support all reporting and analysis projects
Work with Marketing Operations team members to drive data cleanliness and ensure compliance within our reporting environments. Monitor Salesforce.com for reporting issues
Strong Analytics / Statistics background in prior positions, internships, college coursework, etc
A hunger to learn, grow, and problem-solve
Be self-starting and able to work in a remote environment. Able to prioritize work and meet deadlines without constant direct oversight
Must be highly proficient in Microsoft Excel, Access, and PowerPoint
Comfortable working as part of a diverse global team, across multiple levels of the organization
Be customer-obsessed
Bachelor’s degree in marketing, statistics, or other field with a strong focus on data manipulation and analysis, or relevant experience
1-2 years of marketing experience, preferably in a B2B environment
Familiarity with B2B Marketing tools such as Salesforce.com, Google Analytics, WebTrends or Adobe Analytics
Background in project management tools
Experience building out complex formulas, queries, and macros

Senior Analyst, Search Marketing & Analytics Resume Examples & Samples

Building and presenting concise program readouts of performance towards key business metrics
Actively participating in meetings and proactively identifying campaign opportunities, challenges and issues
Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues
Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions
Develop performance forecasts, budget allocations and providing data-based rationale for these recommendations
Consistently demonstrating positive impact with clients, internal teams, capability and outside vendor
Strong ability to work closely within a team structure to problem solve, prioritize and manage time effectively
Advanced skills within Google AdWords, Bing Ads, Yahoo Gemini and 3rd Party tools such as DoubleClick
Strong client management and presentation skills
A detail-oriented and organized approach to achieving objectives
A passion for our industry, building relationships and a desire to contribute to a team
Exudes confidence and won’t hesitate to connect with folks throughout the organization to get the job done right

Marketing Analytics Technologist Resume Examples & Samples

3 years of experience in marketing analytics, business analytics, or comparable field, including digital, media, and marketing measurement
Experience in establishing, implementing, and socializing best practices effectively with both technical and non-technical stakeholders
Experience with analysis techniques, including campaign measuring, A/B testing, and multivariate testing
Experience with predictive modeling and machine learning to work across SQL, SAS, R, and Python
Ability to problem solve to structure and conduct analyses, synthesizing disparate qualitative and quantitative data to generate trends, insights, and recommendations to drive improvements and identify solutions, including Machine Learning and Natural Language Processing
BA or BS degree in Business, Marketing, Statistics, Mathematics, Economics, or Computer Science
Experience in calculating incremental lift from marketing campaigns
Experience in working with B2B or B2G companies in sales or marketing
Experience in working with IT or other technical digital stakeholders to implement or update analytics tools
Knowledge of applying predictive analytics techniques with client and audience profiling, segmentation, and marketing mix
Knowledge of traditional and innovative research and evaluation methods for brand health

Marketing Analytics & Insights Executive Leader Resume Examples & Samples

Making. Analyze brand, reputation, marketing, and communications activities to synthesize data, identify trends, develop predictive findings, and evaluate impact on goals, including sales, recruitment, and reputation to develop strategic insights to inform the development of internal and external communications. Lead the development of dynamic reporting dashboards that integrate data from different measurement tools to provide business partners with relevant, easy to access and easy to understand information
Experience in establishing, implementing, and socializing best practices effectively with both technical and non
Technical stakeholders
Ability to demonstrate excellent project management expertise and Multi-task, prioritize, meet short
Turn deadlines, and collaborate across the team and business

Associate BA / Ba-marketing Analytics Resume Examples & Samples

Provide analytical and consulting services in designing, delivering and executing projects reporting and analytics
Prepare recurrent reports of market analysis & insights and ensure on time delivery
Share insights with the stakeholders as a result of the analyses
Drive pilot projects, track & monitor progress and ensure future stabilisation
Use strong quantitative and analytical abilities to integrate and analyse data (Pharma-specific) and prepare regular reports
Processing various data files into useful analyses for stakeholders for the given geography
Develop custom analysis tools in a variety of applications such as Advanced Excel, MS Access, VBA, Powerpoint, & SAP system (Business Warehouse or Business Objects) and IMS databases (MIDAS)
Conduct quality check of various reports and analysis
Prepare presentation and participate in meetings to deliver results and make recommendations
Ad hoc reporting activities and participation in various initiative
Under-graduate degree in Pharma (BPharm), Science/Biotechnology (BSc), Engineering (BTech)
Good academic track records and grades
2+ years of relevant experience in Pharma industry. Consulting experience would be a plus
Ability to collaborate and communicate with different stakeholders, primarily with customers, vendors, consultants and project teams. Consulting experience a plus
Experience in leveraging IMS databases (MIDAS), hospital/account-based targeting and segmentation methods
Must have: Proficiency in Advanced Excel, MS Access, VBA & PowerPoint
Preferred: Knowledge of SAP (Business Warehouse or Business Objects)
Plus: Experience in leveraging other IMS databases (MIDAS, Xponent, etc)

Marketing Analytics Resume Examples & Samples

Demonstrated analytical and strategy development background
Ability to effectively align the needs of the business with available solutions and/or develop them when necessary
Exhibits fortitude for evaluating complex problems and effectively solving them in a simplified manner
High level of comfort with owning projects and the associated decisions/recommendations
Demonstrated people skills; comfortable interacting with people at all levels; i.e. individual contributor, management and executives
Advanced Excel skills, including lookups, pivot tables, macros, and charting
Extensive experience with Adobe Analytics/Omniture
Strong experience with database management
Experience with Siebel CRM and Salesforce desirable
Familiarity with HTML, JavaScript, R, and some scripting a plus
3-5 years of experience in analytics and database management related role
1-2 years of experience within a business unit/line a plus!

Marketing Analytics, VP Resume Examples & Samples

Must have 6+ years of analytics experience w/ extensive hands-on experience working on analytical studies from: interacting with stakeholders to understand their business questions, crafting the methodology, to mine/model/analyze datasets utilizing either SQL, SAS, R, SPSS, Python, and ultimately delivering final insightful recommendations to stakeholders
6+ years of building predictive or propensity models using either SAS, R, SPSS, Python is a MUST
6+ years of experience in data mining, modeling, and analyzing/reporting analytic findings using either SQL, SAS, R, SPSS, Python is a MUST
6+ years of experience analyzing: customer data, transactional level data, marketing campaigns utilizing the following: SQL, SAS, R, SPSS, Python
2+ years of management experience is required

Product Owner, Marketing Analytics Resume Examples & Samples

Product lead with experience in the product development lifecycle
Experience to manage and / or direct business analysts to elicit requirements
Experience with agile methodology - specifically Dual Track Agile - is a plus
Ability to present content to sr. leadership
Experience and willing to operate in a cross team and a virtual environment
Attention to detail and organized
Excellent communication skills both verbal and written
High energy and willingness to learn new things
Ability to multi-task and prioritize
Ability to deal with ambiguity and adjust quickly

Marketing Effectiveness & Digital Marketing Analytics Expert Resume Examples & Samples

10+ years business experience using analytics to drive business/marketing results specifically in the retail industry
Previous consulting experience at a tier-one consulting firm ideal; and/or deep experience in other client service oriented roles acceptable
A proven track record of establishing positive client relationships that leads to generating repeat and/or new business development opportunities and successful client engagements
Proven thought leadership in data analytics within the Marketing & Sales space including production, syndication/publication of “marketable” knowledge
Demonstrated ability to develop and apply information-driven analytic approaches to solve critical business questions in a practical manner with tangible results
Extensive experience managing analytic resources (e.g., statistical, data, econometric), both on-shore and off-shore, to create meaningful and measurable impact
Experience leading cross-functional teams, and in-depth of knowledge/defined involvement in helping frame, design and execute solutions for challenging business situations
A team-orientation and collaborative approach; outstanding listening skills and the ability to manage through influence
Sophisticated executive demeanor, comfortable functioning at the highest levels of client organizations; excellent presentation skills, including strong verbal and writing capabilities
An advanced degree, preferably an MBA, Master’s degree or PhD in a quantitative discipline
Advanced degree in a quantitative discipline: e.g., statistics, applied mathematics, econometrics, economics, operations research, or marketing science
Strong analytical and data management skills; Knowledge of analytical packages such as SAS and/or R
Strong multi-tasking abilities, flexibility, and patience in a fluid environment

Manager of Technical Marketing & Analytics Resume Examples & Samples

Perform extensive market research. Determines customers' needs and desires by specifying the research needed to obtain market information. Generate reports that analyze industry, competition and customers to identify new opportunities
Analyze competitors. Assesses market competition by comparing the company's product to competitors' products
Evaluate demographics, prices, distribution channels, and marketing outlets
Be familiar with advanced statistical analysis and research methodologies. Conduct secondary research, including finding information from industry associations, statisticians and marketing experts
Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or repositioning
Provides source data for product line communications by defining product marketing communication objectives
Obtains product market share by working with sales to develop product sales strategies
Assesses product market data by calling on customers with field salespeople and evaluating sales call results
Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests

100

Digital Marketing Analytics Resume Examples & Samples

Work directly with internal team members within the digital marketing team, and collaborate with cross function teams, to execute strategy and support our customers
Identify customer objectives and develop campaign and measurement strategies
Responsible for planning, initiating and managing targeted online media buys for Search, Display, and Social Media advertising campaigns for customers
Analyze campaign performance and recommend and implement necessary optimization's
Deliver regular reporting and analysis documentation and provide consultation to customers with insights and digital recommendations
Collaborate with the design and development teams for on and off-site conversion optimization
Experience working within a marketing/business environment
Proven work experience managing paid search advertising and using analytical software (e.g. Google Analytics)
High level of experience in data analysis techniques and working with Google Ad Words and other paid search platforms
Ability to identify and validate strategic and tactical digital marketing objectives
Candidate must be able to relay analytical insights to internal and external stakeholders, with various levels of digital knowledge, and at all levels of seniority

101

Practice Expert Marketing Analytics & Insights Resume Examples & Samples

Generate relevant business insights for consulting projects using an array of simple to sophisticated analytical methods. Very large data volumes may come from multiple sources and be in both structured and unstructured formats
Develop specific customized reports, dashboards, and ad hoc analyses using SQL or/and SAS
Provide analytical insights by supporting new and ongoing analytical projects. Perform analysis using fact-based decision making, utilizing the data available
Ensure integrity of analyses through rigorous attention to detail and validation of data, including adherence to all regulatory, privacy, compliance, and security procedures
Understand the specific and tangible benefits on how the analytic efforts support the business line and be able to fully understand business objectives and underlying drivers
Meet and maintain close communication with business partners and stakeholders to understand their requests and translate that into requirements as well as to provide updates on projects and answer questions
Prepare and deliver thoughtful and impactful presentations to senior-level business partners, keeping in mind industry and consumer trends as comparison points
Excellent communication skills, with an advanced level of English
Degree (preferably in statistics, economics, or computer sciences) / B. Tech. / B. E. from a reputable institute, with 3-5 years of relevant experience in analytics
3+ years of experience with SQL and SAS
Advanced Microsoft Excel, Word, and PowerPoint skills
Experience synthesizing analysis results and creating actionable strategies and recommendations to a senior audience. Able to communicate complex analytic results clearly and concisely
Strong problem solving and analytical skills with high attention to detail, accuracy, and a sense of urgency to meet timelines
Strong independent, organizational, multi-tasking, and prioritizing skills
Marketing Analytics experience in customer segmentation
Teradata experience
Tableau experience
Knowledge and experience of Aster Big Data platform
Experience using SQL-MR and/or R

102

Mobile Marketing Analytics Lead Resume Examples & Samples

Strong SQL experience
Strong analytical and problem solving skills to create data-driven insights
Ability to translate business requirements to technical implementation requirements
Experience with Analytical tools and best practices
A desire to analyze and improve products is a must
Ownership of Mixpanel and Appsflyer mobile implementations for all products across GO-JEK
Track and analyze marketing performance data
Deliver actionable insights to marketing and product teams
Identify growth and improvement opportunities through data
Ensure data quality and distribution of marketing data to the appropriate teams

103

Marketing Analytics Intern Resume Examples & Samples

Generate reports based on data analysis
Hands-on analysis of financial data (e.g. income, wealth, assets, etc.), demographic data, digital data, and more to build predictive models
Discover insights for marketing opportunities and new product ideas
Interpret and communicate results, findings and insights that identify

104

Digital Marketing Analytics Specialist Resume Examples & Samples

Responsible for all digital marketing reporting including social, email, and paid media channels
Extract data, create insights and take actions/ decisions based on those insights on a day to day basis within function area of responsibility and scope
Develop and monitor marketing key performance indicators related to both content and store/eCommerce business objectives
Produce and present analysis and recommendations for management and other key stakeholders based on marketing analytics data
Design and implement measurement plans for marketing and online service initiatives based on industry best practices and aligned with business goals
Partner with stakeholders to increase eCommerce and store conversion through the application of behavioral and attitudinal data
Stay abreast of changes and trends in the online marketing environment to best serve the objectives of the organization and adjust plans accordingly
Support digital marketing initiatives by creating forecasts and analytical models based on multichannel activity
Create and present proposals to upper management to develop and enhance the use and contribution of analytics at David’s Bridal
Monitor competitors and prepare competitive analysis on a regularly scheduled cadence
Understand internally generated feeds to marketing partners, supporting any project or integration work
Write and review queries related to digital marketing program and partners
Create and review data automation related to digital marketing program and partners
2-3 years experience in digital marketing or analytics
Previous experience in a retail or ecommerce environment
Strong understanding of analytics tools, tagging & marketing tracking
Prior experience with Converto, Adometry, Clearsaleing, or Visual IQ preferred
General understanding of digital marketing programs
Proficiency in MS Office Suite, with specific strengths in Excel and PowerPoint
Experience with leading web analytics tools (e.g., Omniture, Coremetrics, Google Analytics) preferred
Experience with SQL or other database/statistical analysis tools preferred
Demonstrated understanding of key interactive marketing principles
Ability to create actionable results under tight deadlines

105

Marketing Analytics Analyst Resume Examples & Samples

Develop, in collaboration with the business, detailed analyses to answer specific business questions and needs; identify the appropriate analysis technique to use
Use analytical, skills and knowledge combined with internal or external data sources to yield actionable findings and develop specific recommendations and insights for the business; present findings and recommendations to various levels of management
Partner with internal and external resources to execute analytics projects including the development and maintenance of predictive and optimization modeling and behavioral studies
Design, develop, and maintain standard reports and dashboards, measuring key performance indicators in a user friendly format and a timely manner
Work closely with business user to design, develop, and maintain ad-hoc reports that track and measure specific marketing projects, such as campaigns and brand team initiatives
Develop proficient data mining and manipulation skills using available tools and databases (SAS, Teradata, Hadoop, Adobe Analytics etc.) to extract more intelligence from the data and provide better insights and recommendations
Develop in depth understanding of the source, content and definitions of the transaction and consumer databases in order to mine these sources effectively and efficiently
Expand understanding of Enterprise Holding’s strategies, goals, and inner workings for all business units in order to develop insightful and actionable recommendations
Bachelor's Degree in Business, Marketing, Mathematics, Statistics, Quantitative Analysis or a closely related field required
3+ years of applied analytics experience required
3+ years’ experience in SAS and/or SQL programming required
Experience with statistical analyses preferred
Experience with analyses related to loyalty programs preferred
Experience in preparing and giving presentations preferred
Experience with web analytics tools preferred
Ability to provide end-to-end analytic support including pulling data, preparing analysis, interpreting data, making strategic recommendations and presenting to the client
Demonstrated experience managing relationships with internal customers and external clients
Ability to clearly explain technical and analytical information (verbally, written & in presentation format) and apply/summarize for business use
Demonstrated ability to manage multiple tasks, projects and demands and meet aggressive deadlines
Ability to work productively in both individual and team settings

106

Senior Manager Work Marketing Analytics Resume Examples & Samples

Database Development. Responsible for technical evaluation, onboarding, and management of 3P data and database technologies
Perform segmentation and analysis of prospect and customer groups
Create advanced and predictive models using latest tools and techniques to optimize marketing mix, measure propensity to buy, determine next best offer and expected customer lifetime value. Provide thought leadership to assist marketing teams in using these models to adjust their tactical mixes
Ensure integrity of information architecture such that campaign tagging in @Work CRM and tracking of digital customer behavior into CRM can accurately drive analytics and front line insights
Ownership of interim @Work data strategy and developing future plans for integrating @Work into enterprise data management platform
Develop business dashboards to provide reporting to marketing and sales stakeholders informing of impact of campaigns
Lead/ support weekly @Work Executive Updates and monthly C-level business reviews
Orchestrate all A/B and multivariate testing for @Work Marketing ensuring statistical validity of results
7+ years of analytics experience, with 3+ years in B2B marketing function
Technical background with BS and advanced degree preferred in computer science, engineering, mathematics, statistics or similar discipline
Strong analytical skillset: uses predictive modeling, statistics, Machine Learning, Data Mining, and other data analysis techniques to collect, explore, and extract insights from structured and unstructured data
Assists business with casual inferences & observations with finding patterns, relationships in data
Requires expertise in relational database structures, research methods, machine learning, Cloud based technologies, Big Data technologies i.e. Hadoop , HBase, Lucene/Solr, analytics packages i.e. R, Mahout, Matlab, Octave, Weka, scripting languages i.e. Python, Perl, programing languages i.e. Java, C/C++, SQL
Ability to translate business objectives into marketing goals and measurement approaches
LI-RD-CB1

107

Associate BA / Ba-marketing Analytics Resume Examples & Samples

Provide analytical and consulting services in designing, delivering and executing projects related to the Business Area Commercial Effectiveness (CE)
Use strong quantitative and analytical abilities to integrate and analyse data (Pharma-specific)
Processing various data files into useful analyses for stakeholders
Ad hoc reporting activities and participation
Master’s Degree (preferably within quantitative/management discipline) from a well-recognized institute
3+ years of experience in Pharma industry, consulting experience would be a plus

108

Marketing Analytics Senior Associate Resume Examples & Samples

Segment customers based on internal and external attributes to clearly identify opportunities for growth, drive targeting strategies and measure overall portfolio performance
Evaluate new growth opportunities using various analytical/statistical tools
Bachelor's degree in a quantitative discipline (statistics, applied economics, finance, mathematics)
Superior analytic and problem solving skills
Self-motivated, positive thinker

109

Manager, Online Marketing & Analytics Resume Examples & Samples

Develop and execute high-quality high-scale traffic acquisition opportunities. This includes but is not limited to direct response, remarketing, affiliate marketing and lead generation partnerships
Develop and execute an acquisition strategy to gain new engaged members
Work closely with cross-functional teams (engineering, product, creative, marketing, operations) to align traffic acquisition strategies with the goals and objectives of the overall business
Develop and monitor metrics, and provide weekly channel reporting to management as well as deep-dive analytics to uncover strategic insights and action plans
Develop yearly business plan for traffic acquisition and standard reporting
Conduct formal A/B testing plans to optimize campaigns and channels
Stay abreast of the competitive landscape and develop new initiatives
Develop and foster exceptional relationships with partners across the travel industry and relevant endemic industries
A results-oriented, seasoned online marketing expert who thrives on identifying and executing large business opportunities
Bachelor’s Degree in Marketing, Economics, or Business required; MBA a plus
5+ years of work experience in online marketing, online advertising, traffic acquisition, and marketing analytics
Experience managing an international portfolio is strongly desired
Solid experience in online marketing disciplines with a strong emphasis in generating high ROI
Should be self-motivated and able to work effectively in an autonomous environment, proactive and persistent
Ability to communicate effectively, both orally and in writing with strong organizational skills and attention to detail
Experience collaborating with web developers on the technical tracking specifications for products
Expert level proficiency in excel and an advocate of using data to make business decisions, build business cases and support campaign optimizations
Ability to work well with many types of people across multiple global offices
Comfortable with multi-tasking in a very fast-paced work environment
Experience in travel industry is a plus
Openness to change and new information
Recognition of own strengths and weaknesses and an eagerness to learn and improve
Ability to collaborate with others, build trusting relationships and deliver projects on time and within budget
Sense of corporate responsibility and commitment
Ability to respond appropriately to needs, feelings, and capabilities of different people
Capacity to understand and utilize the key performance metrics relevant to role
Ability to express facts and ideas in a clear, convincing and organized manner
Aptitude to partner with other departments and varying levels of staff and management
Ability to take direction, effectively lead projects and motivate others to achieve goals

110

Marketing Analytics & Operations Resume Examples & Samples

Identify data requirements to be able to conduct future analytic studies in a timely and efficient manner given the needs that have arisen from previous studies
Participate in testing to ensure new marketing processes and applications are delivering the benefits as promised in the business case
Document and communicate marketing requirements for systems to IT
Coordinate operational readiness and product launch activities
Reconcile market program spend to the planned budget
BA or BS in Marketing or related field
Familiarity with offering category and HP offerings/ strategy

111

Digital Marketing Analytics Resume Examples & Samples

3-5 years of experience with SAS, SQL or other database tools and languages to assemble and manipulate data
5-7 years of experience in conducting analyses that result in data-driven recommendations and opportunities that solve business
1-2 years experience with forecasting budgets, volume, and opportunities for marketing initiatives
Experience with social reporting, analytics and listening tools (Sprinklr, SimplyMeasured, Adobe, Marin, unmetric, Socialbakers, Radian6)
Excel pivot table wizard
Ability to think beyond raw data and to understand the underlying business context and sense business opportunities hidden in data
Strong passion for digital media and emerging technologies with a solid understanding of trends within marketing, web analytics, search, content analysis, social and mobile
Self-starter with out-of-the box problem solving skills who can provide thought leadership and drive results
Experience using Big Data platforms is helpful (Hadoop, Greenplum)

112

Mgr, Digital Marketing Analytics Developer Resume Examples & Samples

Work closely with the business leaders of the Charter Digital marketing team to implement analytics to improve marketing effectiveness and sales performance
Collaborate with Charter web developers & IT teams to create an enterprise class analytics infrastructure
Lead and transform Charter Digital Marketing into a “testing culture” based on data-driven decisions focused on increasing sales
Collaborate with key stakeholders from other departments through examining behavioral site activity and analyzing the correlation between online and offline sales
2+ years of experience with JavaScript, jQuery, HTML, CSS
2+ years of experience in development or analytics
Analytical, conceptual, and problem-solving abilities
Ability to read, write, speak and understand English
Advanced skills with Excel
High aptitude for organization
Ability to multitask

113

Email Marketing & Analytics Specialist Resume Examples & Samples

Campaign & Database Management
Bachelor’s Degree (or 4 years of equivalent work experience) is required, preferably in Marketing or similar
2 years of relevant marketing experience (in addition to degree or years of previous experience)
Basic understanding of email marketing operations, technology, and platforms
Basic knowledge of customer segmentation and testing techniques
Basic understanding of the nuances of email best practices, including subject lines, messaging, html/text, deliverability, and CAN-SPAM/anti-spam legislation
Basic understanding of CRM management tools such as Unica, EPNY, MicroStrategy and/or Omniture

114

Anticipated Marketing Analytics Senior Associate Resume Examples & Samples

Effectively communicate analysis results and recommendations to internal teams and external partners
Proven programming skills; SAS/SQL preferred
Ability to manage multiple priorities in a dynamic environment

115

Marketing Analytics, Senior Analyst Resume Examples & Samples

Must have 3+ years of extensive hands-on analytics experience working on analytical studies from: crafting the methodology, to data mining using SAS and SQL, and ultimately delivering final insightful recommendations
Experience with test design scenarios on marketing campaigns
Predictive modeling is a plus

116

Digital Marketing Analytics Associate Resume Examples & Samples

Create, maintain and update all marketing reports, including summary dashboard for Digital Marketing team and key cross-functional executives
Work with Digital Marketing team to plan and maintain weekly, monthly, and annual traffic and revenue plan and forecast based on prior trends and business factors (i.e. promotions, holidays, categories, launches, etc.)
Establish and measure channel performance benchmarks to develop insightful, actionable recommendations based on KPIs including but not limited to
Bachelor’s Degree with 2-3 years digital marketing experience at a brand, agency, or technology/data company

117

Director of Marketing Analytics Resume Examples & Samples

6-8 years of professional experience, in relevant position
Experience with digital attribution and media mix modeling tools a plus
Experience in higher education a plus
Strong problem solving, business analysis and quantitative skills
Experience using Excel, SAS, Access and/or SQL query
Experience in consumer marketing a plus
Exceptional digital and traditional analytic skills
Excellent verbal and written communication skills; with the ability to distill complex solutions into actionable and compelling tactics
Ability to influence & build consensus
Strong networking & teamwork skills
Strong time & project management skills
Must have be able to work autonomously
Strong ability to multitask

118

Marketing Analytics Senior Associate Resume Examples & Samples

Become a subject matter expert on marketing analytics and the operational systems used to build and execute marketing campaigns
Lead the business and data requirements collection process for analytical projects that support new marketing capabilities
Clearly articulate business and data requirements through written and verbal communication
Describe how data is used to deliver reporting and analytics that will be used to measure the effectiveness of new marketing systems, capabilities, and campaigns. Ensure reporting will be delivered that measures the strategic intent of marketing projects
Partner with the Business Intelligence team to document and communicate the design of reports and dashboards, the data inputs required to generate them, and the resulting outputs
Work closely with vendors to understand what data they can provide and how that data should be provided to Chase and integrated with internal data assets to deliver analytics
Obtain approval from all stakeholders and impacted teams that requirements and data designs will deliver the required analytics
Provide business analysis and analytics expertise to the Marketing Roadmap / Personalization @ Scale program that seeks to standardize data, process, and technology across the various marketing execution teams within Chase. Partner closely with Marketing Services personnel to drive data standardization decisions and business requirements collection for analytics and reporting
Assist with writing business requirements documents and performing user acceptance testing for all Marketing Analytics Platform (MAP) releases
Construct data preparation algorithms using tools like Alteryx to prepare data for analytics
Construct reports and dashboards using Tableau
Discover new possibilities for business analytics resulting from the introduction of Hadoop and its related technologies
A minimum of five years of related business, data, and/or analytics experience
Bachelor’s degree in Science, Business or Arts is required. A degree MIS, computer science, data science, or a related data/analytics subject area is a plus
Strong command of business requirements collection and documentation is required
Understanding of data, analytics, and reporting is required
Experience working with business intelligence tools such as Tableau
Excellent command of the SQL language and experience querying relational databases
Excellent planning, interpersonal, problem solving skills are required
Excellent communication skills, including verbal, written and presentation necessary. Active listening skills are required
Excellent people and collaboration skills. Ability to bring people together to accomplish shared objectives
Tenacity with digging into data, systems, and documentation to understand how things really work in an effort to deliver the best requirements and data design
Ability to navigate the political dynamics inherent in a large organization
Effectively facilitate meetings and cross-functional teams
Understanding of Big Data technologies such as Hadoop is a plus. Willingness to learn these new technologies is essential

119

Marketing Analytics Senior Manager Resume Examples & Samples

Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients
Adapts existing methods and procedures to create possible alternative solutions to moderately complex problems
Primary upward interaction is with direct supervisor. May interact with peers and/or management levels at a client and/or within Accenture
Determines methods and procedures on new assignments with guidance
Minimum of Bachelor's Degree required in related field; strong preference for fields of study in the data science, economics, statistics, and social sciences
Minimum of 9 years of increasing experience in management consulting or industry
Minimum of 7 years delivery experience in advanced modeling environment: strong understanding of statistical concepts and predictive modeling. (e.g., AI neural networks, multi-scalar dimensional models, logistic regression techniques, machine-based learning (i.e. Azure, TensorFlow, etc.)
Minimum of 7 years expertise with the Microsoft suite (including advanced Excel skills with embedded Pivot Tables & Macros; advanced PowerPoint usage)
At least 5 years experience with predictive analytics and BI tools which may include at least two applications from R / Revo R, SAS, Python, Spark, and Tableau
Experience in the analysis of marketing databases using SAS or other statistical modeling tools
Experience in professional services negotiations, deal shaping, and pricing
Enthusiasm in executing the end-to-end sales cycle while performing work within an account
Enthusiasm in supporting peers in designing and authoring proposals and RFPs

120

Director Platform & Marketing Analytics Resume Examples & Samples

Manage prioritization, scheduling, organization of assets, and development of actionable reports as needed
Lead evolution of QVC’s use of real time data to drive results across all platforms
Collaborate with client executives and analytics team to produce meaningful forecasts clarifying synergistic impacts of other channels
Guide analytics team and other participants in assessing revenue, traffic, user behavior, SEO, campaigns and other performance metrics to provide actionable insight and recommend measurable actions
Provide direction and information for digital and TV channels to respond optimally based on QVC performance objectives
Proactively participate in meetings across multiple groups (merchandising, marketing, broadcast, ecommerce, finance, IT) as appropriate to support client
Facilitate shared documentation and interaction with business drivers leading to more informed business decisions - including but not limited to - marketing priorities, new insights, and campaign trends
Inform company strategy on platform development, inclusive to expansion of television distribution, development of new digital platforms, marketing methods to capture customer value
Participate in marketing and analytics technology implementations. Provide input tied to marketing analytics benefits or issues with how new tools and marketing technologies impact current reporting and trend analysis
Provide SME guidance to organization during acquisition, implementation and improvements of analytics solutions. Explore and institute best practice workarounds in the interim, pending acquisition of new tools
Collaborate with vendors and the market insights team (e.g. ComScore, Hitwise) and use other external sources (e.g. Simmons, Forrester) to monitor the marketplace, competitive landscape and industry trends to constantly identify new marketing opportunities and / or potential threats
Bachelor’s degree in Marketing or Analytics, MBA is a plus
10+ years of in-depth analytical experience, preferably within a $1bn+ retail environment; experience within television industry a big plus
5+ years’ experience managing staff
Expert knowledge of digital and television analytics tools, including Coremetrics, Omniture, ComScore
Proficient in agile reporting tools (Tableau, Spotfire, Qlik, etc.)
Deep analytical skill set and experience in digital and overall media analysis, inclusive to advanced analytics
Proven experience in identifying and responding to business opportunities and threats quickly
Ability to quickly analyze data/situations and draw relevant conclusions to have positive effects on business in a complex environment
Ability to successfully manage multiple projects initiatives and delegate responsibilities

121

Marketing Analytics Director Resume Examples & Samples

Responsible for leading Enterprise Customer Analytics
Strong financial, consumer and operational data acumen
Proven track record of strengthening and/or creating data driven competencies through strong leadership and strategic thinking skills
Prior team development and management experience, including identifying and mentoring exceptionally strong talent

122

Marketing Analytics Associate Resume Examples & Samples

Develop projections for growth initiatives by modeling P&L drivers and preparing sensitivity analyses
Collaborate with product teams to develop and implement initiatives to drive profitable growth
Strong prioritization skills
Solid analytic and problem solving skills
Solid verbal and written communication skills
Demonstrates strong work ethic and intellectual curiosity
Generally 3-5 years of related experience

123

Marketing Analytics Specialist Resume Examples & Samples

Synthesizing large data sets into consumable and actionable analysis
Leveraging your technical skills to build dashboards using TIBCO’s Spotfire BI Tool
Managing various projects and ad hoc requests that enable TIBCO’s leaders to make more informed data driven decisions
We are looking for a new (or fairly new) college grad that is eager to jump in and find ways to add value. Emphasis on providing actionable business insight and effectively communicating to all levels of an organization
Previous experience using Salesforce is a plus
Proficient in Microsoft Suite, with expertise in Excel, Microsoft Access. Highly efficient at lookups, pivot tables, VBA, data importing, data linking and data validation
Must be able to retrieve and interpret complex data, develop reports, draw conclusions and make recommendations quickly
Must have strong communication, interpersonal, and analytical skills with the ability to build relationships with senior leaders as well as work with a cross-functional team
Team player with the ability to work independently and meet deadlines
Preferred experience in reporting for Marketing & Sales teams
Balanced Business and Systems Skills/Acumen
Interest in learning technical skills such as SQL, VBA and/or working with data systems a huge plus

124

Marketing Analytics, Senior Analyst Resume Examples & Samples

2+ years of data analytics experience using either SAS, SQL, or R to pull, mine, analyze large datasets
Marketing analytics or consumer credit experience highly desired using either SAS, SQL, R
Prior financial analysis experience is highly desired

125

Advanced Ba-marketing Analytics Resume Examples & Samples

Provide analytical and consulting services in designing, delivering and executing projects related to BASEA Business intelligence
Ensure superior customer satisfaction by delivering high end quality support
Use strong quantitative and analytic abilities to integrate and analyse data
Develop and implement complex models that relate sales and/or marketing activities to affiliate and BA strategy
Processing various data files into useful analyses for stakeholders in BASEA Business Intelligence
Develop custom analysis tools in a variety of applications such as Advanced Excel, VBA, PowerPoint, Access & SAP system and Tableau
Conduct quality check of various reports and analysis. Ensure documentation is recorded and maintained to deliver high quality outcomes
Prepare management presentations and independently make recommendations based on data, and market and business insights
Contribute to continuous improvement of processes
Ad hoc reporting activities and participation in BASEA Business Intelligence projects
Independently execute tasks/projects with minimal supervision
Strengthen and build Marketing Analytics (GSC) intellectual property position
Develop operating manuals for the deliverables that have been assigned
Identify and develop opportunities to develop Marketing Analytics (GSC)
Enhance good department team spirit in Marketing Analytics and high degree of knowledge sharing when possible
Under-graduate degree in Pharma (B. Pharm), Science/Biotechnology (BSc), Engineering (B. Tech)
5+ years of experience in Pharma industry. Consulting experience would be a plus
Ability to translate business problems into most efficient and effective analysis plan; execute the analysis including data pull, data preparation, conclusions and recommendations
Experience in analysing (diagnosis and prescription)market data, including market composition, competitor performance

126

Senior Marketing Analytics Specialist Resume Examples & Samples

Experience working with Google Analytics and Adobe Analytics to accurately evaluate the digital platform and activities
Experience with digital marketing flow to provide insights on web behaviors and strategically advise other stakeholders and executives
Ability to work with large amounts of data to process the increased traffic and event data on the website and run analysis to identify patterns or anomalies and solve complex business problems
Working with CRM and sales tools including Microsoft Dynamics, Salesforce and NetSuite
Working with social media analytics tools including Twitter, Facebook, LinkedIn and HootSuite
Experience with the following tools: Web analytics (Crazy Egg), email service providers (ExactTarget), and ad-servers (DoubleClick)

127

Marketing Analytics & Operations Resume Examples & Samples

BA/BS (MBA preferred) in relevant field
12+ years of marketing experience with significant portions in analytical, marketing operations and digital marketing roles
10+ years of people leadership including leading other people managers
Experience building and managing processes
Strong collaboration skills with the ability to effectively influence others across the organization
Ability to manage stakeholders and thrive in a cross-matrixed environment
Track record of developing others
Technology aptitude and technology management experience
Project management and facilitation skills
Experience working in the Healthcare industry or other B2B settings preferred

128

Head of Analytics, Marketing Analytics Resume Examples & Samples

Delivering a best in class data platform in association with our technology partners supporting our analytical needs
Driving actionable insight from our data and being able to execute on the recommendations across our partner teams
Furthering the agenda for data and analytics within RBI, demonstrating real business value
Implement a self-serve analytics culture within the wider teams, reducing the need for operational activity within the analytics team
Define and direct the data strategy across brands, working with the teams to setup key data quality metrics and working with the data owners to implement tactical improvement plans in a get clean, stay clean approach
Working with our data scientists to drive value from our big data solutions for the wider teams
Progressing the use and understanding of Customer Analytics at RBI
Working with the wider teams stakeholders to understand their analytic requirements both at the tactical and strategic level
Mentoring the team in best practice and advanced analytics methods
Articulate the results and insights from analysis to internal stakeholders in ways they will understand
Define, create and track meaningful business metrics & KPIs
Translate business requirements & questions into analytical specifications
Help to develop analysis that moves beyond an explanation of ‘what happened’ to ‘why it happened’ & ‘what will happen’ by turning observations into insights and insights into recommended actions
Lead the efforts to develop the Marketing Analytics team’s advanced analytics (Linear / Logistic Regression, Decision Tress, Clustering etc.) capability
Work with multiple marketing functions within a matrix environment including Brand Marketing, Product Marketing and of course with your colleagues in the Marketing Operations and Customer Analytics team
Team leadership, specifically in the data and analytics realm
Extensive experience of marketing & customer analytics, ideally in B2B Media or Business Information sectors
Solid analytical and problem solving abilities with optimal mix of mathematics, marketing, business sense, with strong visualisation and communication skills
Solid working knowledge of SQL
Experience of web & business analytics tools, such as Adobe Analytics (Omniture), SAP Business Objects BI, Power BI
Experience of advanced analytics techniques (e.g. linear / logistic regression, clustering, factor analysis) with experience in models such as next best action, propensity to churn
Experience of statistical software packages (e.g. SAS, R and SPSS)
Experience of working with data visualization software (e.g. Tableau, SAP Lumira)
Advanced Microsoft Excel and PowerPoint Skills
Understanding of relational databases
Understanding of “big data’ concepts and technologies (e.g. Hadoop, HPCC)
Bachelor’s degree or equivalent in a relevant field
Demonstrable customer analytics work experience, ideally gained in large corporate environments in a senior role
Experience of working in a B2B environment of products/software

129

Marketing Analytics Senior Assoc Resume Examples & Samples

Establish the right metrics to provide weekly and monthly insights into health of overall marketing efforts via channel and customer level dashboards
Collaborate with Marketing across LOBs to provide new acquisition, attrition and customer deepening analyses
Lead an active learning agenda to optimize investments across digital/ media channels across our key marketing funnel objectives (acquisition, engagement, servicing)
Lead customer profiling, sizing and segmentation analysis to support new customer engagement and deepening capabilities; Assist stakeholders build business case and benefit analysis
Establish and maintain dashboard update timelines w/ stakeholders; build controls within analytical processes to ensure highest quality metrics
Work closely with channel and data owners to build data feeds into our data platform to support insights and customer/ channel analytics
Apply critical thinking and data analysis skills to develop marketing recommendations; Effectively communicate results and recommendations to internal teams and external partners
Master’s or Bachelor's degree with equivalent work experience in Analytics/Business Intelligence fields (Mathematics, Statistics, or related discipline)
3+ years in hands-on data analytics experience
3+ years experience with SAS/ SQL/ UNIX
Experience with big data technologies (Greenplum, Hadoop), data analysis and visualization tools (Tableau, Alteryx) preferred
Strong communication skills to work with people from different functional areas and different levels of responsibility
Hands-on experience in customer and marketing analysis, including customer segmentation/ sizing and profiling
Proven ability to work in a fast paced environment, meet deadlines, and perform at high standards with limited supervision
Demonstrated success autonomously managing complex multiple work stream projects that require input from many stakeholders
Strong time management skills, with the ability to multi-task and keep numerous tasks on track

130

Associate Aba-marketing Analytics Resume Examples & Samples

Support the Commercial Planning & Launch Office on coordinating the launches of Novo Nordisk products
Share insights with the stakeholders as a result of any analyses
Complete ownership of the deliverables from end-to-end with a mind-set of ‘continuous improvement’ and share recommendations with the manager
Responsible for data load & validation of launch roll-out tool
Follow-up and update launch status on latest NN product launches and ensure coordination on Product Supply and Global Launch Office deliverables
Prepare presentations for NN senior management for overview of product launch
Support launch funding financial planning and follow-up in Region
Run SAP queries in alignment with Finance Operations data
Correlation of data/analyses with the implications of the branded NN product in the marketplace
Support planning and execution of Launch Plans (LAPs), across all therapy areas (Diabetes, Obesity and Biopharm)
Support standardisation, benchmarking and better practice development in Region Europe
Develop custom analysis tools in a variety of programming languages and applications such as Advanced Excel, VBA, Powerpoint, Access & SAP system (Business Warehouse or Business Objects) and IMS databases (MIDAS)
Prepare presentations and participate in meetings to deliver results and make recommendations
Ensure documentation is recorded and maintained to deliver high quality projects. Develop operating manuals for the deliverables that have been assigned
Masters Degree (preferably within quantitative/management discipline) from a well-recognized institute
3+ years of relevant experience in Pharma industry. Consulting experience would be a plus
Ability to translate business problems into most efficient and effective analysis plan; execute the analysis including data pull, data preparation
Experience in leveraging IMS databases (MIDAS)

131

Head of Marketing Analytics Resume Examples & Samples

Be a key driver of marketing strategy by thinking beyond immediate analysis to understand long term implications of actions
Develop frameworks, tools and processes to incorporate analytics into all Marketing activities and decision-making
Develop a deep analytical understanding of our marketing funnel and drive efforts to track and measure all parts of the funnel, from awareness to purchase
Develop underlying tracking & analysis, and drive experimentation necessary to measure the acquisition, engagement, and monetization value of our marketing channels and tactics
Work cross-functionally across Marketing, product analytics, finance, and business systems to identify and address tooling and infrastructure challenges
Build a premier marketing analytics team
Lead design and implementation of A/B tests and other experimentation necessary to improve channel efficiency, drive growth, and inform marketing investment decisions

132

Marketing Analytics Analyst Resume Examples & Samples

Optimize marketing processes and integrate across the enterprise in order to maximize the opportunities of data, analytics and marketing outcomes
Understands the strategic direction set by senior management as it relates to team goals
Decisions often impact the team in which they reside
Project-based analytics including but not limited to Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Big Data Analytics, Pricing and Promotion, Trade Analytics, Markdown Optimization, Demand Forecasting, Customer Segmentation
Minimum of 3 years of increasing experience in management consulting or industry
Minimum of 3 years delivery experience in advanced modeling environment: strong understanding of statistical concepts and predictive modeling. (e.g., AI neural networks, multi-scalar dimensional models, logistic regression techniques, machine-based learning (i.e. Azure, TensorFlow, etc.)
Minimum of 3 years expertise with the Microsoft suite (including advanced Excel skills with embedded Pivot Tables & Macros; advanced PowerPoint usage)
At least 2 years experience with predictive analytics and BI tools which may include at least two applications from R / Revo R, SAS, Python, Spark, and Tableau

133

Marketing Analytics Report Analyst Resume Examples & Samples

Develop Reports
Gather Requirements
Testing and Analysis
Coordinating with IT
Design and develop business objects universes and reports using Crystal Reports, Web Intelligence and Xcelsius
Performs data modeling activities, ensuring compliance to corporate data standards and practices
Performs queries and stored procedures against databases, DB2, SQL Server and MS Access
Delivers ad-hoc data requests
Performs impact analysis of application changes across various components, holding an end-to-end view of the system
Provides input as to architecture of reporting applications
Defines project scope; Develops functional specifications; Prepares Preliminary Systems Design document
Understands customers’ objectives, processes, and products in order to make educated recommendations
Acts as liaison between Business and IT, as assigned
Supports the Application Subject Matter Experts in development of estimates / validation of suppliers’ estimates
Supports application testing, implementation, and training activities. Performs quality review checks on project deliverables
Promotes safety at all times and complies with safety/ergonomic standards as outlined in relevant company published manuals
5 Years developing reports and analyzing information
Strong statistical/mathematical modeling skills
Candidates should be proficient with SQL
Familiarity with R, SAS, Pipeline, or similar statistical software

134

Marketing Analytics Intern Resume Examples & Samples

Current college student pursuing a Bachelors or Masters Degree in Marketing, Analytics, Economics, Statistics, Advertising, Research, or similar educational background
Fluent in Microsoft Office; experienced at Excel. Experience with other data mining tools a plus
Excellent analytical, critical thinking, and problem-solving skills with a passion for discovering insights
Resourceful, highly organized, and self-directed

135

Marketing Analytics Expert Resume Examples & Samples

Be an analytics expert for marketing analytics and simultaneously part of an agile analytics team that supports each other across all topics which allows us to always be focused on the most important topics for eBay Kleinanzeigen
Work closely together with the marketing departments to develop new ideas, test them and measure success
Translate complex data and insights into concise and actionable recommendation

136

Marketing Analytics, Senior Analyst Resume Examples & Samples

Must have 3+ years of extensive hands-on analytics experience working on analytical studies from: crafting the methodology, to data mining / predictive modeling using tools like R, SPSS, Scala, Matlab, Python, and ultimately delivering final insightful recommendations
Experience building predictive models using tools like R, SPSS, Scala, Matlab, Python
Experience pulling data using SQL
Proven ability to formulate strategy on marketing / customer data analyzed

137

Manager, Direct Marketing Analytics Resume Examples & Samples

50% of the time for this position will be devoted to analytics for a key major client vertical. This part of the position will be charged with developing unique analyses and applications targeted against that part of our business. While reporting directly to the Horizon Chief Analytic Officer, this role will have dotted-line reporting to that client vertical
70% Development and Enhancement of data and analytics capabilities
Operate as the lead in developing a campaign measurement framework for a key client vertical
Spearhead modeling and analytic efforts to provide insights into new product launches/initiatives
Constantly look for ways to improve the usage of Horizon’s existing data and analytics infrastructure
Work with stakeholders to improve current analytic processes, and develop new capabilities that set us apart in the marketplace
Use automation and technology to increase efficiency and to provide the infrastructure to scale
Bring an “outside in perspective” to analytic development; explore, identify and assess external best practices - and translate to the relevant application internally
Individual project management and execution
30% Cultivating and maintaining effective working relationships- internally and externally
Establish and maintain excellent working relationship with key functional areas, as well as HMI Analytic and other stakeholders throughout Horizon
Act as a liaison between the Analytics team and the internal Brand, Activation and Operational areas
Extensive brand team and client interaction and day-to-day management
3-5 years of experience required in the Advanced Analytics realm, preferably in media or an adjacent field
2-4 years of experience managing teams required
High-end marketing response modeling expertise (e.g. MMM) mandatory
Excellent problem solving skills and a dogged determination to work an issue through to its satisfying conclusion are both a must
Ability to generate clear, concise and comprehensive analyses that tell the story behind the data!
Business acumen – understands the strategic levers of the business and how analytics is a catalyst for decision making
Demonstrated ability to be creative; to put structure around vague and unstructured requests/discussions
Consulting skills – can explore business view and work with them to develop mutually owned solution; can solve problems in complex situations using creative and conceptual reasoning
Persistence: Demonstrate tenacity and willingness to go the distance to get new things done
Comfortable in dealing with ambiguity and managing change, plus the capacity to move through road-blocks with enthusiasm and alacrity
Strong verbal communication skills, extremely well-organized
Analytical mindset with knowledge and passion for media, data and technology
Creative thinker that is willing to challenge the norm to improve analytic processes
Proactive individual with strong problem solving skills and an entrepreneurial spirit
Collaborative, can-do attitude a must
Pragmatic – seeks and develops solutions understanding and communicating the relevance to others
Ability to translate technical subject matter into relatable business terminology and respond to unexpected questions on the spot
Proven effectiveness in managing business relationships
Experience in fast-paced environment, possessing the ability to work on multiple projects simultaneously
Deep expertise in advertising platforms and/or the ad tech industry preferred
Programming/scripting experience a plus (R, Python)
General Business Intelligence software expertise
Exposure to large data sets (“big data”) and analysis thereof a major plus

138

Senior Manager, Advanced Marketing Analytics Resume Examples & Samples

Ability to manipulate and analyze large data sets. Strong understanding of relational database and data warehouse theory
Strong working knowledge of database / data manipulation, analysis tools and OLAP solutions
Knowledge of census and external demographic sources including multicultural expertise
Advanced proficiency with Excel, PowerPoint, and SQL; proficient in other desktop applications

139

Director of Marketing Analytics Resume Examples & Samples

Develop and maintain relationships with key marketing and operations leadership and understand their areas of concern
Lead and define both recurring and ad-hoc analyses related to marketing, property performance, and other areas as necessary
Oversee a team of analysts responsible for test and control analysis around database marketing and guest communications and their impacts on overall profitability
Manage the creation of interactive reports and dashboards in our business intelligence tool to help operators understand their business and make data-driven decisions
Analyze trends and KPIs related to gaming performance, customer behavior, and operations, etc
Oversee development of models used for behavior/performance prediction or evaluation
Provide expertise on mathematical, statistical, and data concepts and applications for the broader analytics team, and inspire and advocate for the adoption of advanced analytics and data science across the enterprise
Mentor and oversee professional development of team members
Bachelor’s degree required. Advanced degree strongly preferred
Quantitative major (math, stats, econ, finance, etc.) strongly preferred
Experience in data analysis, business analytics, or casino analytics required. Experience in data science preferred
Expertise with R, SAS or other data analysis software preferred
Experience with relational databases, SQL, and other programming languages preferred
Visa sponsorship is not available for this position. You must be authorized to work in the United States without sponsorship

140

Marketing Analytics & Effectiveness Specialist Resume Examples & Samples

At least 5 years of experience in the field of IT consulting and/or business intelligence and experience working with large databases, data visualization tools and statistics, within CPG, Retail and/or B2B organizations preferred
Advanced degree in a quantitative discipline: e.g. Statistics, Applied Mathematics, Econometrics, Economics, Operations Research, or Marketing Science
Experience with R language, Python, SQL or other ETL tools
Marketing Domain expertise a definite plus
Able to work well in highly entrepreneurial environment with teams and with sponsor on a regular basis
Proven problem-solving skills with ability to quickly process complex information and present it clearly and simply
Consistently delivers exceptional results and great ideas, working independently and as part of a team
Curious and committed to personal development, comfortable with ambiguity

141

Marketing Analytics, Director Resume Examples & Samples

Must have 5+ years of experience to assess/analyze client marketing objectives to produce/recommend appropriate analytical solutions
5+ years of experience working on analytical studies from: crafting the methodology, mining/analyzing data, and ultimately delivering final insightful recommendations
Candidate must be hands on with tools like SQL, R, SAS, Tableau for data analysis and visualization

142

Marketing Analytics Lead Resume Examples & Samples

Inform and educate business leaders about the potential to leverage opportunities through descriptive, diagnostic, predictive and prescriptive analytic insights
Responsible for the quality and sustainability of all functional solutions
Drive the functional analytics roadmap in line with the vision and strategy
Drive opportunities generation through data insights
Drive the analytics maturity journey from delivery to enablement and business self-service / sufficiency
Developing new operating models with SIs that work on the basis of risk and reward
Educate key stakeholders on the ‘art of the possible&#8217
Provide effective communications to key business and IT stakeholders
Develop talent within team
Drive a high performing team culture

143

Marketing Analytics & Insights Manager Resume Examples & Samples

Orchestrates the annual marketing planning process (e.g. milestones, participants, actions, templates, calendar), ensuring marketing’s goals are aligned with sales and product objectives, integrating with central ops function
Work with business unit, product, marketing and sales leaders to shape goals and objectives for a yearlong timeframe
Ensures marketing effectiveness measurement, both at a campaign and activity level, and executive reporting on marketing’s contribution to the business
Lead efforts to define and implement frameworks for measuring, reporting and analyzing marketing results; Ensures that marketing measurement drives performance review of key functions and campaigns
Coordinate with finance and spend-planning team for campaign budget allocation and with sales for ongoing business reviews
Gain by-in for measurement models from key stakeholders
Develop dashboards and standardized reports to provide ongoing insight to marketing stakeholders, then work to ensure utilization and adoption of reporting by these stakeholders
Advise central operations functions on data requirements necessary to perform desired analyses; participate in the development of process modifications needed to deliver required data
Drives ad-hoc research and strategic analysis to support campaign and marketing objectives
Works with external agency partners and consultants/analysts to bring best-in-class thinking and analysis to B2B Marketing
8-12 years of marketing experience across multiple roles; 5+ years of analytics experience
Strong understanding of the organization, its offerings and its culture is critical
Strong experience in B2B Marketing in planning and/or execution capacities
Marketing measurement analysis and delivery, including global markets, if applicable, and using data from various marketing, sales and finance systems

144

Director, Advanced Marketing Analytics Resume Examples & Samples

7+ years’ experience in manipulation and analysis of large datasets using SQL, SAS, R, etc
4+ years’ experience with process automation, scheduling software and/or database administration and solid understanding of relational database and data warehouse theory
Ability to analyze and interpret data to make recommendations based on derived insights
Understanding of report development/analysis using a BI tool such as Microstrategy or Tableau
Experience with enterprise grade RDMBS such as Netezza, Teradata, or Oracle
Knowledge of census and external demographic sources; multicultural knowledge is ideal
Expertise in statistical data analyses and other quantitative business case/CLV analytics
Competence in managing multiple projects with demonstrated ability to set and meet deadlines while maintaining accuracy and efficiency in deliverables

145

International Marketing Analytics Intern Resume Examples & Samples

Daily sales reporting
Mine data as required for Marketing Managers and Sales Managers
Analyze data and comment on future trends based on past performance
Assist in the data requirements of the quarterly reprojection process
Build up new reports that can be used going forward by the Division
Analyze future forecasts versus past actual sales
Assist Marketing Requirements Analysts in ad-hoc reporting requests
Creation of Sales and Inventory reports using our Connectivity system
Monthly market reviews analyzing market performance & identifying areas for growth opportunities
Must be a student currently enrolled in a business related degree program, with a graduation date no earlier than December 2017
Interested in a career in a Marketing Analytics or Statistics
Strong leadership and critical thinking skills and demonstrate an ability to take initiative and drive results
Ability to analyze reports and take a hands-on approach to problem solving while performing at a high level

146

Digital Marketing Analytics Analyst Resume Examples & Samples

25 %
Reporting & Analytical Tools (advanced)
Google Analytics (intermediate to advanced, certification helpful)
SiteCore Experience Analytics (a plus, entry level)
Experience with Search Analytics Platforms a Plus (entry to intermediate)
Tableau Experience Helpful
Must possess strong communication and presentation skills and be proficient in spreadsheet applications
Databases / SQL querying and programming a plus
Strong quantitative, analytical and problem solving skills
Demonstrated use of statistical modeling helpful
Exposure / expertise with SEO concerns a plus
Intrinsically motivated
A Bachelor’s Degree in communications, business, mathematics or related discipline. Master’s degree preferred
Five or more years of related work experience

147

Like Marketing Analytics Data Engineering Manager Resume Examples & Samples

Build relationships within the team and amongst peers by fostering an environment of open and honest communication and leading with integrity
Create an environment of accountability by communicating vision, setting objectives, allowing freedom to act, addressing barriers, and measuring performance data against desired outcomes and SLAs
Perform HR-related processes and develop staff through coaching, mentoring and performance feedback
Lead employees and influence peers through change
Communicates strategy to the team so they understand their role in achieving the established goals
Execute strategy, including objectives, plans and policies for the team
Manage day to day work of team members by monitoring budgets and scope, prioritizing activities, and facilitating project delivery and support for complex projects
Work with data requestors to understand their business needs, identify and implement cost-effective data engineering solutions, and make decisions that impact quality and effectiveness of business activities
Identify and mitigate team delivery and project risks
Lead discussions with marketing stakeholders and MARA team members and resolve and/or provide recommendations for resolution of business issues that impact project scope, cost or quality
Influence direct reports, clients, vendors and peers to successfully deliver on business commitments
Partner with others to manage expectations, increase satisfaction and deepen relationships
Participate as a member of functional senior leadership teams, demonstrating deep subject matter expertise in project/program design principles and business strategy
7+ years of relevant experience, ideally in data engineering or software development
Strong experience leading data engineering and/or data quality teams or initiatives
Advanced ability to manage and coach others
Experience working in a large and complex data and technology environment on projects which significantly impact business operations
Experience working in data and technology environments using various tools/platforms such as Oracle, Hadoop, AWS, UNIX, Windows, SFTP, TIVOLI, web services/APIs, Python, and shell scripting
Experience with digital marketing and/or advanced applied analytics is a plus
Strong ability to understand high-level technology and analytics concepts and be able to translate for varying levels of business discussions
Ability to work with broad parameters in complex situations (ambiguity)
Advanced analytical, issue resolution, decision making and delegation skills
Bachelor's degree or equivalent work experience required

148

Marketing Analytics Analyst Resume Examples & Samples

The individual is responsible for implementing analytical techniques, tools, and scorecards to drive business results and ensure fact-based analytics are utilized when making promotional, advertising, and strategic customer decisions that increase the overall customer experience
Support customer solution designs through delivering customer insights. Implement advanced analytic techniques to measure the performance. Effectively communicate the results and provide recommendations for further optimization
Consult, Collaborate and Maintain strong business relationships with Customer Marketing, Merchandising and Marketing teams to develop winning customer marketing solutions
Apply advanced quantitative methods, data mining, modeling, and analytical tools to solve complex business problems across Marketing
Collaborate closely with other key analytics teams (e.g., Finance, Consumer Insights) to maximize impact and return on analytical resources
Leverage disparate data sources for holistic understanding to solve complex business problems
This job profile is not meant to be all inclusive of the responsibilities of this position; may perform other duties as assigned or required

149

Senior Associate, Digital Marketing Analytics Resume Examples & Samples

Manage customer acquisition through digital channels: Buy, measure, and optimize clicks and calls driven to Liberty Mutual through various marketing channels, including paid search, aggregators and affiliates
Analyze campaign performance and implement in-market optimizations: Apply data analysis techniques to identify trends and drivers, including utilizing Digital Attribution tools. Act on insights to drive toward campaign goals
Build excellent relationships with key partners: Work hand-in-hand with internal and external partners in media, creative, and content performance. Develop partnerships with key digital platforms (like Google and Facebook) to help drive growth for our programs
A minimum of 2 years of work experience in an analytical field associated with media and digital acquisition and optimization. (insurance, marketing, management consulting, advertising, etc)

150

Marketing Analytics Assoc Resume Examples & Samples

Bachelor's degree in a quantitative discipline preferred or related work experience; Masters or other graduate degree is a plus
At least one year analytical experience required
Computer literacy/proficiency in data query tools such as SAS, SQL, Oracle, Unix, and MS Office preferred
Strong analytical, technical and statistical skills with proven ability to process vast amounts of data into meaningful information
Strong communication skills and ability to work independently
Credit card experience strongly preferred, but not required

151

Marketing Analytics Lead Resume Examples & Samples

Define the scope and framework for brand measurement at Lyft, this may include work streams such as econometric modeling, brand valuation, and brand impact on performance marketing
Help attract and retain brand analytics talent to support the measurement and optimization of brand spend
Help supervise and guide the statistical techniques and novel experiment design to help measure the impact of a variety of brand investments
Have functional knowledge of SQL or HIVE
Understand all stages of customer acquisition and help define the impact of brand spend within this funnel
Drive the execution of campaign performance reports to provide key learnings and feedback (trends, patterns, irregularity) for the marketing team
Recommend budget allocations based on learnings
Partner with external vendors and internal channel managers (Comms, Brand, Social, Acquisition) to design proper analytics framework
Work with external vendors to ensure they have the data necessary to carry out campaigns as well as to ensure that they run campaigns in a measurable way
Provide technical guidance on models and analyses
Collaborate and develop relationships with cross functional business teams at HQ
Structure and present analyses to executives and other key stakeholders
Serve as a champion of sound decision-making for the marketing team
10+ years experience in an analytics role or equivalent; management experience required
B.S. in economics, applied math, statistics or other quantitative field; M.S. or PhD strongly preferred
Strong SQL and Excel skills
Experienced with at least one scripting language (R, Python, SAS, etc)
Superb oral and written communication skills; extremely attentive to detail
Ability to attract and develop analytics talent to help support the mission
Ability to scope out and push to get the necessary tools to measure and understand brand spend and engagement
Experience in marketing analytics
Experience with brand advertising strongly prefered

152

Marketing Analytics Analyst Resume Examples & Samples

Build and improve the company’s models, processes and infrastructure to optimize marketing spend, across topics such as lifetime value, attribution and customer retention
Communicate and collaborate with cross functional teams and marketing partners
Conduct analyses across a variety of marketing channels using analytical methods and tools
Effectively execute project plans
Bachelor's degree in a quantitative discipline or equivalent experience, required
Advanced programming skills and previous experience customizing programs for meaningful data analysis
Attested experience working with R, Python, SAS or Mathematica
Advanced knowledge of predictive modeling

153

Online Marketing & Analytics Intern Resume Examples & Samples

Become familiar with the reporting and analysis processes as well as the database infrastructure used in Amazon Devices worldwide
Collaborate with Business Intelligence teams to build and improve traffic reporting across different channels (Free Search, Paid Search, Amazon Associates) and evangelize them with the Marketing and Product Management teams
Learn how to use the internal tools to run Search Engine Marketing (SEM) initiatives and ad campaigns and drive improvements in traffic and conversion through these channels
Evaluate different technologies and tools for their potential use in improving processes in Devices Online Marketing and present findings to the team
Structured goals and a development plan will be provided during the internship, along with a selected mentor to provide support
At the end of the internship, peer and manager input feed into a formal internship review process
This role presents an excellent chance for learning and developing product management skills in a fast paced environment
Pursuing a degree in Computer Science, Information Management, Mathematics or Business, Economics, Marketing with a quantitative focus
Advanced analytical skills and detail-oriented, while also seeing and understanding the big picture
Experience in a fast-paced and dynamic environment
Proven track record of taking ownership
Excellent English, written and spoken
Past experience with digital technologies, consumer products, media, and e-commerce
Good SQL knowledge
Demonstrated ability to understand and discuss technical concepts, schedule tradeoffs and work out opportunistic new ideas with technical employees is a plus

154

Marketing Analytics Senior Associate Resume Examples & Samples

Identify data driven insights to influence business strategies across Chase Ultimate Rewards
Collaborate with Ultimate Rewards and Chase brand product teams to develop MIS and presentations
3-5 years analytics experience within marketing, finance or risk analysis. Finance services industry experience preferred
Understanding of the key drivers within the credit card P&L
Strong verbal and written communication skills

155

Marketing Analytics Resume Examples & Samples

Manage Projects in the Marketing Domain. Follow the GIT 5 Step Methodologies and apply Design Thinking Principles
Should be good at Project Planning and coordinate with different stakeholders (CBS Analytics, Business team, Internal IT teams, and External partners) during the project phase
Conduct Regular project meeting, status meetings to keep the team updated. Develop and maintains technical documentation. Participates in Workshops, project meetings, internal meetings
Mentor and guide team for successful completion of the project
Recommend robust end to end architecture for new implementation; while considering the impact on other applications
Participate and mentor team in system upgrades, maintenance, migration and other technical activities
Support all applications that are currently live and ensure all tickets are getting resolved in SLA
Document and provide user training to target audience on various issues
Identify the areas of improvement which can add value to business and IT as an organization
Able to understand NON BI solutions like UI5, R3 and can connect these streams to Sap BI and reporting
He / She should be a good communicator to be able to coordinate with different stake holders. Should be good in Planning, Influencing and Negotiation
He / She should be experienced in technologies like SAP BI and Qlikview and willing to explore new technologies outside the BI space like PPM and UI5
He / She should be ready to take on additional challenges in the Marketing arena and work through Ambiguity
He / She should be aware of the Design Thinking principles and good in UI designing
He / She should have experience in managing 1 large project in Information Technology
He / She should be experienced in designing and implementing new applications based on the business requirements
Should have the knowledge of different problem solving and troubleshooting techniques
He / She should have experience of Mentoring and coaching team members and should be a Team Player
8+ yrs

156

Director of Marketing Analytics Resume Examples & Samples

Maintain and enhance existing predictive models and create new predictive models as needed
Degree in Statistics, Mathematics, Computer Science or Finance. BA/BS required, MS strongly preferred
High proficiency in at least two of the following languages; R, SQL, VBA, Python, SAS
Expert data wrangler. Experience with linear and logistic regression models, their assumptions and limitations. Additional statistical skills a plus
Ability to interpret technical information and clearly communicate it to a non-technical audience
An eagerness to identify and implement process improvement opportunities
Experience with Marketo, Salesforce, and/or Google Analytics a plus
Do what needs to be done in order to make the client experience and Hartford Funds better
Act with integrity at all times – never put your reputation or the franchise’s reputation at risk
Demonstrate financial discipline – focus on return on investments
Enjoy what you are doing and who you do it with – Have fun!
Continuously drive to deliver results, take accountability and ownership of work and strive for continuous improvement
Never be satisfied with status-quo

157

Digital Marketing Analytics Senior Assoc Resume Examples & Samples

Identify data driven insights to influence business strategies across Chase Pay
Create presentation for internal and external client facing meetings
Deliver extensive data-driven analysis of customer attributes and behavior across digital and physical servicing channels in collaboration with other team members from multiple data sources
Perform analytical assessment of digital marketing programs with the ability to segment results to understand effectiveness/opportunities of initiatives, generate actionable insights for customized or enhance digital marketing campaigns
Establish, maintain and enhance various reporting processes
Bachelor's degree in a quantitative discipline or equivalent digital product analytics experience required, MBA or other graduate degree preferred
3+ years of related experience such as marketing or digital analytics
2-4 years of experience with SAS, SQL or other database tools and languages to assemble and manipulate data; experience using big data platforms (Oracle, Teradata) is required

158

Marketing Analytics & Operations Manager Resume Examples & Samples

Manage technical aspects of key marketing systems (marketing automation, CRM ) used to generate, distribute, and report on leads and ecommerce business
Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact
Analyze marketing and sales data to develop insights and make recommendations on areas for optimization

159

Senior Marketing Analytics Specialist Resume Examples & Samples

Leverage strong understanding of end-to-end demand generation including market segmentation, digital marketing, web behavior, content and offer optimization, response capture and optimization to drive better campaign execution while delivering personalized experiences for clients and prospects
Develop campaign analytics and data strategies to better profile, target, and re-target prospects
Recommend, based on data analyses, how to increase the quantity and quality of engaged prospects and improve conversion rates along the marketing funnel to drive improved business impact
Team with a variety of marketing professionals to ensure databases, tools, education, and other assets delivered contribute to the success of marketing campaigns

160

Marketing Analytics & Operations Associate Resume Examples & Samples

Analyze data, identify trends, implement optimizations on a day to day basis across multiple digital channels, including paid search/social, display, mobile, and email marketing
Ensure marketing campaign funnels and customer behavior flows are tagged and tracked accurately for reporting and analysis purposes
Support campaign managers and email marketing team on SQL and data needs
Develop recommendations for changes to investment and marketing strategy, optimize the efficacy of marketing spend based on quantitative analyses
Analyze sales funnel and customer segments
Strong quantitative, analytical, and problem solving skills
2+ years of relevant work experience
Experience working with various digital advertising platforms, including but not limited to AdWords, Facebook, Google Analytics
Experience with A/B and statistical significance techniques such as t-test, ANOVA, correlation, or others
Ability to manage multiple projects and deliver against aggressive deadlines
Working knowledge of ad trafficking/ad serving platforms including but not limited to Doubleclick etc
Bachelor’s degree in marketing, business, engineering, economics, math, statistics (or similar)

161

Marketing Analytics Resume Examples & Samples

Develop a detailed, strategic analytical framework to measure the effectiveness of all marketing and promotional activities
Leads grassroots efforts around quantitative and qualitative research to inform brand & promotional strategies, track customer perceptions, and monitor competitive trends
Manage marketing performance measurement and predict marketing revenues and expenditures to senior management
Assist in development of product and promotional sales forecasts with planning, allocation, marketing and operational teams as appropriate
Bachelor’s Degree in related field, with statistical background a plus
5+ years relevant work experience in a specialty retail environment

162

Marketing Analytics & Insights Manager Resume Examples & Samples

Develop and implement methods and procedures to measure and report on paid and organic social media effectiveness
Drive optimization of paid and organic social media campaigns through testing and prescriptive analytics
Provide measurement, reporting, and analytics for paid and organic social media
Effectively interpret results and create presentations to highlight recommendations and tell the story
Five years of experience managing marketing projects and programs
7+ year’s analytical experience
Strong experience with paid and organic social media search analytics
Marketing knowledge / experience, preferably in social marketing strategy, social media planning, or an analytic area
Demonstrated ability to develop and deliver persuasive presentations of complex business issues to senior leadership
Proficient in Microsoft Office and business intelligence tools
Familiar with use of online digital data (e.g., Omniture, etc.)
Demonstrated strategic thinking ability
Mastery of monitoring tools such as Sprinklr, Hootsuite, Lithium, Sysomos. Sprout
Mastery of social media analytics (Facebook, Instagram, Twitter, LinkedIn)
Mastery of media tracking tools to monitor conversations and manage information to develop and disseminate reports on key developments
Motivated to stay current with Social Measuring tools and ability to design a Request for Proposal process to request vendor proposals that meet specific business requirements and purchasing criteria

163

Senior Advanced Marketing Analytics Expert Resume Examples & Samples

Develop interactive Tableau visualizations that quickly communicate business insights from complex data
Create in depth analysis on customer content and viewership
Performance exploratory analysis on complex data
Automate and integrate new scripts and software solutions to increase speed of data analytics and visualization
Perform data studies and data discovery around new data sources and new uses for existing data sources
Exhibits strong data visualization skills
Demonstrates high creativity and is a strong communicator
Has experience with Tableau or similar data exploratory analytics tools (QlikView, Spotfire)
Experience with SQL, and ideally has additional programming language experience
5+ years related data insights and discovery experience
Bachelor degree in Analytics, Computer Science, Scientific Computing, or related field; MBA or Masters in Analytics preferred
Visualization and Dashboard development experience

164

Regional Marketing Analytics Lead Resume Examples & Samples

Influencing millions of $$ in marketing spend
Optimizing how we communicate with customers
Helping riders and drivers discover Uber for the first time and become active users
Managing a world-class team of analysts
Take data driven approach to analyze and optimize rider and driver activation, engagement and reactivation campaigns
Develop analytical frameworks and metrics to measure ongoing business performance, understand key drivers, improve campaign effectiveness
Identify actionable insights and recommendations to support strategic decision making
Provide technical expertise in data mining, measuring business performance and running research using advanced mathematical, statistical and experimental approaches

165

Marketing Analytics Analyst Resume Examples & Samples

Synthesize larges volumes of data into actionable insights to influence business and marketing strategies for the Chase credit card products
Deliver executive reporting/dashboards to provide clear line of sight into key performance trends and metrics for all levels of management
Collaborate with product teams to develop and implement initiatives to drive profitable growth – including targeting, offer, pricing and channel strategies
Demonstrated proficiency with Microsoft Office (Excel, PowerPoint)

166

Head of Marketing Analytics Resume Examples & Samples

Drive analytical rigor, operational efficiency across all of our online, offline, and branding marketing strategies
Design, run, and analyze robust experiments to measure incrementally, identify causal relationships, and drive growth across our channels
Own and improve the overall analytic framework for marketing investments at Lyft
Lead the development of multi-touch attribution and lifetime value modeling for our passengers and drivers
Partner with internal marketing, finance, and product leaders to make the best investments for the business
Partner with external analytics vendors and internal BI teams to ensure accurate measurement of the entire user lifecycle (acquisition, engagement, loyalty)
Build and lead a team of high-performing analysts and data scientists
10+ years of analytics experience or equivalent
B.S. in economics, applied math, statistics or other quantitative field; M.S. or PhD preferred
Extensive experience managing and scaling high-performing teams of analysts and data scientists
Deep familiarity with online marketing practices and tactics, including SEM, SEO, display, email, social
Expertise designing and building multi-touch attribution (MTA) and LTV models
Expertise in experimentation and causal inference
Skilled at managing cross-functional relationships and communicating with leadership across multiple organizations and regionally-based teams
Experience with brand and offline marketing analytics preferred
Comfortable working in a fast-paced, challenging environment where decisions you make will have a large impact

167

Marketing Analytics Insights Manager Resume Examples & Samples

BA or BS in an analytical field such as statistics, operations research, management science, industrial engineering, economics, math
Minimum of six years of quantitative experience or market research; or advanced degree in an analytical field such as statistics, operations research, management science, industrial engineering, economics, math
Must be proficient in understanding application of quantitative principles, concepts, practices, and standards surrounding the use and manipulation of secondary market data sources
Proficient in one or more of MS Office, VBA, SPSS, R or SAS programming along with advanced statistical modeling in SAS or R

168

Senior, Marketing Analytics Engine Resume Examples & Samples

Supporting the Marketing Analytics Engine environment and data, evolving the frequency of refreshes to near-real-time data availability
Automation and streamlining of ETL for daily loads
Auditing of data and basic reporting to ensure the accuracy of the data used for analysis
Implementation of new data sources to enhance the capabilities of the team
Exploration, evaluation, and delivery of new technologies, techniques, and tools to advance the capabilities of the team
Creation of datasets and facilitation of presentation to clients through data visualization tools
New visualization techniques to push data insights further into the business and marketing organization
Teradata Aster experience highly desired
Advanced background in data modeling and profiling
Advanced background in database management, ETL scripting, and automation (UNIX Scripting, SQL, SAS, Perl, Pig & Python)
Passion for refining general problem statements into specific and meaningful datasets for hypothesis testing
Strong understanding of internal business segment or stakeholders and strong presentation skills
Background in data analysis, data mining, and profiling
5-8 years related experience in advanced analytics, big data, relational database structures, research methods, sampling techniques, and system testing

169

Marketing Analytics, Senior Analyst Resume Examples & Samples

Must have 2+ years of extensive hands-on analytics experience using SQL to analyze data and ultimately deliver insightful recommendations
Marketing analytics experience pulling data and analyzing customer behavior utilizing SQL
Experience conceptualizing, targeting, analyzing, and optimizing ROI on marketing campaigns (email, direct mail, digital) using tools like SQL
Proven ability to formulate strategy on marketing initiatives based on analytics performed
Project management experience is desired

170

Head of Marketing Analytics Resume Examples & Samples

End to end ownership of a business intelligence team, including gathering inputs from leadership and partner teams,
Roadmap planning and prioritization, promoting best practices, and mentoring and developing your team
Drive deep understanding of customer behavior by identifying, developing, and executing analyses to do so
Champion data and metrics instrumentation during the development lifecycle for new products and services
Drive development of tools, reporting improvements, and automation, and create new innovative and insightful reports
Support Amazon Channels and other business teams with ad hoc data requests and analytical needs
Bachelor’s degree in Computer Science, Mathematics, Statistics, Finance, related technical field, or equivalent work experience
More than 10 years of professional experience, including 5+ years of successful business intelligence or analytics team management experience, including employee development, performance management, and delivering results
Experience gathering business requirements, using industry standard business intelligence tools to extract data, formulate metrics, and build reports
Experience using SQL, ETL, and databases in a business environment with large-scale, complex datasets
Proven track record of successful communication of analytical outcomes through written communication, including an ability to effectively communicate with both business and technical teams
Graduate degree in computer science, business, mathematics, statistics, economics, or other quantitative field
Demonstrated management experience for teams of 3+ people
Knowledge of cloud computing and AWS services
Demonstrated thought-leadership with a passion for translating data into action
Strong grasp of quantitative data analysis and statistics
Experience in the advertising, media, or CRM space is a plus

171

Digital Marketing / Analytics Lead Resume Examples & Samples

Advanced degree in Statistics, Computer Science, or related field or similar work experience
5+ years of experience working in marketing analytics and/or business intelligence, preferably in the domain of software applications as well as complex, large-scale information systems
Data-driven mindset with an expertise in statistical methods, data sourcing and collection, quantitative research design as well as analytics tools for web-based products
Extensive experience with Excel
Knowledge regarding lean methodologies, software development and instrumentation, service operations and process redesign is an advantage
Experience with Tableau, Alteryx, Python, Adobe Analytics and/or Google Analytics is a big plus
Strong team orientation and collaborative by nature, and proven ability to work effectively in cross-functional teams
Efficient and flexible in approach, taking ownership and responsibility for work; proactively identifying and tackling opportunities or potential problems
Outstanding communications and influencing skills with the ability to clearly communicate data, context, and implications to colleagues and senior stakeholders

172

Marketing Analytics Lead Resume Examples & Samples

4+ years of directly relevant experience in quantitative business analysis role(s)
Experience in manipulating large datasets and samples
Excellent understanding of test and learn initiatives and other statistical techniques used to provide analytical support
Strong understanding of marketing campaigns and metrics
Technical and problem solving skills

173

Marketing Analytics Lead Resume Examples & Samples

Provide analytical support to optimize performance of customer engagement and loyalty marketing programs and campaigns
Analyze customer performance data and complete quantitative analyses using statistical software packages such as MS Excel, SAS, and SQL
Provide analytical support for new initiatives by proactively identifying opportunities to drive value in the customer engagement and loyalty program optimization process
Actively manage an analyst (on-site or remote) dedicated to a particular project in completing that task/project
Provide required production/audit support for campaign execution done by business partners (Customer Delivery and Marketing teams)
Interact with Marketing, Business/Partnership teams, Customer Delivery, and Technology teams to ensure the correct implementation of the targeting strategies
Strong problem solving skills. Person needs to be resourceful with a can-do attitude to independently pushing things forward while working with key stakeholders. Ability to make decision on the fly when equipped with the right analysis and business insights
Bachelor's degree in an analytical / statistical discipline is required (e.g. Statistics, Economics, Mathematics, Finance, Operations Research or related quantitative)
3+ years of analytical experience with Bank Cards or related financial services industry
Master's degree in an analytical / statistical discipline required (e.g. Statistics, Economics, Mathematics, Finance, Operations Research or related quantitative)
5 Years of financial services experience with progressive responsibilities over that period
Strong knowledge of SAS and Excel
Working knowledge of R, Python or KnowledgeSeeker
People management or leadership experience
Attention to details and ability to translate data analysis into a presentation to stakeholders

174

Leader, Marketing Analytics Resume Examples & Samples

Directs the development of company marketing programs
Activities may include technical sales support, product advertising/promotion, planning, developing and implementing multiple channel programs, and directing the development of company market requirements for specific product(s) or product line(s)
Selects, develops and evaluates personnel to ensure the efficient operation of the function
Receives assignments in the form of objectives and determines how to use resources to meet schedules and goals
Provides guidance to Marketing Analytics team within the latitude of established company policies
Recommends changes to policies and establishes procedures that affect immediate organization(s)
Works on issues of diverse scope where analysis of situation or data requires evaluation of a variety of factors, including an understanding of current business trends
Follows processes and operational policies in selecting methods and techniques for obtaining solutions
Acts as advisor to subordinate(s) to meet schedules and/or resolve technical problems
Develops and administers schedules, performance requirements and may have budget responsibilities
Manages the coordination of the activities of a section or department with responsibility for results, including costs, methods and staffing
In some instances this leader may be responsible for a functional area and not have any subordinate employees

175

Professional, Marketing Analytics Resume Examples & Samples

Responsible for providing primary analytics support to develop and implement marketing strategies and campaigns
Manages campaign reporting, marketing dashboards and campaign list-pulls
Creates custom reports and dashboards, performs audit performance on an on-going basis and builds automated reports when necessary
Conducts analysis of performance trends to provide key stakeholders with insightful performance reporting
Performs ad-hoc analysis to support marketing initiatives and troubleshoot issues
Responsible for converting business objectives into measurable KPIs, collects and synthesizes data from measurement tools to deliver key reports and insights
Develops analytical summaries and reports to be shared with Senior Leadership and key stakeholders
Manages dataset creation and data quality control processes for analytics
Identifies prospects/segments, process queries and develops marketing lists
Role model CoreLogic’s ethical standards, professionalism and code of conduct
Bachelor’s Degree in Computer Science, Math, Business Information Systems or Database Management preferred
One to 3 years of marketing experience, specifically performing data analysis
Experience performing quantitative analysis, preferably in a marketing capacity
Experience using SQL, SSRS, Stored Procedures, Qlick or related analytics tools for data mining, data visualization and complex analysis
Experience working with OLAP environments
Collaborative style; ability to develop and maintain effective working relationships across the organization
Strong written/verbal communication skills with the ability to effectively and proactively communicate with a team, stakeholders and internal clients
Highly accurate with strong attention to detail; high degree of quality orientation; maintains internal and external data integrity, security and confidentiality
Effective at managing multiple priorities under tight deadlines, ability to deliver solid and consistent results and bring assignments to successful completion. Strong organization and prioritization skills
Strong technical aptitude; proficient in Microsoft Office, including advanced Excel skills
Sound judgment with the ability to learn, recognize and support the organization’s preferences and priorities
Solid analytical skills; strong decision making capabilities coupled with the ability to analyze situations and
Provide recommendations

176

Analyst, Search Marketing & Analytics Resume Examples & Samples

A four-year degree, preferably 1 to 2 years analytical or digital marketing experience; exposure to SEM a plus
Strong ability to work closely with your team to problem solve, prioritize tasks, and manage time effectively
A detail-oriented approach and a desire to achieve objectives accurately
Familiarity with the digital advertising space and a passion for growing that interest into a career
A passion for building relationships and a desire to contribute to team building and event planning

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