Director, Marketing Analytics Resume Samples

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S McKenzie

Sienna

McKenzie

1004 Lorenz Lane

Philadelphia

+1 (555) 997 9629

1004 Lorenz Lane

Philadelphia

Phone

p +1 (555) 997 9629

Experience Experience

Phoenix, AZ

Director Marketing Analytics

Phoenix, AZ

Hauck LLC

Phoenix, AZ

Director Marketing Analytics

Responsible for analysing and reporting on key business metrics around Marketing efficiency, in addition to maintaining a forward-looking projection based on current trends
Mentor and develop marketing analytics staff to build functional capabilities around customer segmentation, marketing campaign effectiveness, sales and traffic reporting
Develop and maintain relationships with Senior Management (specifically in Marketing and Analytics), proactively suggesting ways in which data analytics can inform key management decisions, and communicate insights & successes to senior leadership, and business partners
Determine the priorities to integrate multiple data sources such as transaction data, external data, social media, digital footprints, customer behavior, financial information, proprietary market research and more, with the goal to discover meaningful implications for the business
Primarily responsible for developing KPI’s and reporting structure around all customer interactions, ranging from awareness, through to acquisition & retention
Responsible for the development & articulation of analytics strategy, development of prioritization frameworks, that works for both the Brand and the organization’s individual businesses
Develop key insights into customer purchasing behavior, using analytical frameworks and methods to identify opportunities for LTV growth

New York, NY

Director, Marketing Analytics

New York, NY

Nitzsche and Sons

New York, NY

Director, Marketing Analytics

Work with stakeholders to develop dashboards, playbooks, decision aids and business case analysis to support programs, create and recommend solutions
You will partner with marketing program managers to design and execute marketing tests, improve channel efficiency, and increase growth
Analyze marketing campaign performance to explain what happened and why. Provide insights to help improve campaign executions
Make recommendations on to enhance tracking across and between all media channels to provide complete lifecycle performance
Assisting in developing and implementing strategic sales plan; including, resource allocation, budgeting & forecasting
Act as a strategic partner in providing analysis that will inform real improvements and drive actions
Create roadmap for implementation of data and analytics strategy, including infrastructure design and development of data models

present

Boston, MA

Executive Director, Marketing Analytics

Boston, MA

Effertz Inc

present

Boston, MA

Executive Director, Marketing Analytics

present

Partner with Product Development and Integrated Marketing teams in development and execution of data-driven marketing programs and campaigns
Create and manage a marketing mix model to optimize marketing spend across channels, leveraging external Attribution software
Creates and communicates clear objectives, accountabilities and priorities. Demonstrates a strong work ethic and commitment to results
Oversee performance analysis of integrated marketing campaigns, including digital advertising, print, DRTV, radio, direct mail and email
Support and/over oversee selection and maintenance of marketing analytics tools and marketing technology solutions (DMP, Attribution Platform, Analytics Tools) in partnership with IT, Operations and Functional Marketing teams
Work closely with vendors, data providers and outside consultants to ensure we are maximizing the use of our existing marketing technology solutions and identifying promising new ones
Leads marketing wise ‘Test and Learn’ monthly meetings, in which both strategic and tactical marketing tests are reviewed, previewed, and recommendations are made

Education Education

Bachelor’s Degree in Statistics

Northeastern University

Bachelor’s Degree in Statistics

Skills Skills

Ability to pay attention to details and be organized
Highly developed presentation skills and ability to tell “data stories”
Strong knowledge of Microsoft Office Suite (Excel, Word, Outlook, PowerPoint)
Excellent communication and presentation skills and comfort presenting to all levels of management. Ability to tell a visual story with graphs and data
Experience with a web analytics platform (e.g. Google Analytics Premium), BI tools (e.g. Tableau, GoodData), or SQL Server
Strong executive level communications skills. Ability to present findings to senior management and display a comfort level responding to any and all questions
Ability to project a professional image over the phone and in person
Strong organizational skills and attention to details
Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment
Ability to demonstrate a command of quantitative methods and statistical applications

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15 Director, Marketing Analytics resume templates

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Director, Marketing Analytics Resume Examples & Samples

Lead the analytics team that provides analysis/interpretation/application of customer and prospect data and informs strategic business and marketing decisions
Build predictive and behavioral analyses and models that are used by Marketing teams to enhance targeting, increase revenue, generate cost savings, and allocate resources more efficiently
Make recommendations on to enhance tracking across and between all media channels to provide complete lifecycle performance
Manage testing across all customer acquisition and retention programs to continuously improve program efficiencies
Manage marketing analytics to structure and solve for business opportunities, collaborating and coordinating with a range of internal stakeholders to make fact based recommendations on a wide range of business issues
Develop visual intelligence tools and executive dashboards for monitoring business performance
Collaborate with cross-departmental teams to develop a cohesive and comprehensive understanding of the key drivers of the business
Provide data-driven insights for optimization of marketing programs
Four-year degree in Marketing, Decision Sciences, Business, Economics or related field, MBA preferred
9+ years applied analytics experience, with extensive analytical toolset including an advanced modeling strategies
Experience managing a team of technically advanced analytical professionals in the area of analytics
Strong statistical background and experience with Excel, SQL, R, and SAS Recruiter: Howard Fishman

Director, Director, Marketing Analytics Resume Examples & Samples

Ownership of agency’s approach to marketing ROI
A senior thought leader in business intelligence
Day-to-day execution of predictive and econometric modeling
Day-to-day execution of business intelligence, specifically leveraging client data
Innovation in areas of database analysis/analytics
8-10 years experience in advanced econometric or predictive modeling
Deep understanding of business intelligence, with experience in segmentation, lifetime customer value and other similar techniques
Experience with marketing ROI techniques such as matched market testing or market mix modeling
Advanced degree in math, statistics, economics or related field
Fluency in SQL and other database extraction techniques
Strong experience in SAS, SPSS or other statistical packages
Experience in R is a plus
Experience in site analytics packages such as Omniture or Google Analytics is a plus

Director, Marketing Analytics Resume Examples & Samples

Project Management: Wholly manages marketing measurement and analysis projects, including working with vendors and client business partners where applicable. Ensure that we have a closed-loop test, measure, and learn approach so that we continue to use our learnings to improve business results
Planning: Assist key business partners in creating an annual Test & Learn agenda that will help manage and prioritize testing. Develops test strategy and measurement plan to meet campaign objectives as well as keep methodology in line with problem complexity and business priority. Create measurement plans that detail the hypothesis, success metrics, test structure, measurement, and analysis of tests. Execute and measure A/B and multivariate tests that support improvements to conversion
Analysis/Presentation/Communication: Takes complex data issues, methodologies and analysis results and communicates/presents them to business partners in a manner that is relevant, meaningful, actionable, and understandable. Lead reviews and interpretation of test results with key business stakeholders and provide recommendations on next steps
Thought Leadership Become expert in testing techniques while leveraging internal measurement tools. Provides thought leadership within the Marketing Effectiveness group including identifying and incorporating best practices to optimize measurement efforts including expertise on data issues that impact analysis
Databases/Tools/Data: Collaborate with IT partners to ensure have needed infrastructure to support marketing effectiveness efforts. Also serves as requirements expert for databases and key analytic tools utilized by the analysis group. Understands internal systems, tools and data to the extent required to perform the job. Pulls information via Brio/SAS from databases in order to answer ad hoc questions regarding campaign performance
Master's Degree Preferred
Proven leadership ability with strong client relationship skills
Ability to effectively interface with Senior Management
Strong quantitative skills required
Extensive experience with test design, reporting and analysis design, and measurement strategy development
Must have effective oral and written skills, including use of compelling visuals to effectively communicate challenging or technical concepts
Proficient with PowerPoint, Excel, and Access Advanced experience preferred
Experience using SAS or BRIO preferred, but not required
Financial Services background a plus

Director, Marketing Analytics, Cnbc Digital Resume Examples & Samples

Subject matter expertise in web analytics, media measurement, and database analytics; minimum 4 years hands-on experience with Omniture
Ability to take large amounts of data and analysis and synthesize it into meaningful senior management reporting
Experience in the analysis of large data sets to find useful relationships (data mining)
Experience with the application of some or all of the following statistical methods and familiarity with running these analyses in a statistical platform: outlier determination, t-tests, linear regression modeling, time series analysis, ANOVA
Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
Motivated self-starter with proven track-record of cross-functional collaboration
BA or BS in Marketing, Finance, Statistics or other relevant high-tech related field
Web publishing or mobile product experience
Experience with Subscription Marketing and CRM systems

Director, Marketing Analytics Resume Examples & Samples

Address challenges faced by CPG Manufacturer’s brands and mine extensive databases to create value added insights and recommendations
Design efficient & effective campaigns which maximize ROI. Educate partners and provide guidance on analytics best practices for program design and measurement
Evaluate campaigns using appropriate analytical methods. Provide actionable recommendations for programs
Perform simple to complex data analysis as required to meet the client’s analytical needs
Develop & deliver presentations which demonstrate the value of the company to the client
Minimum 5-7 years’ experience in an analytical capacity or CRM in an analytical capacity, designing effective marketing campaigns, evaluating performance of marketing campaigns, developing customer segmentations, creating predictive models
Minimum of 3-5 years’ recent experience in an external client facing role
Experience with Consumer Packaged Goods or Pharmaceutical Manufacturer preferred
Experience in the design and analysis of controlled experiments
Recent depth and breadth in the professional use of at least one statistical software package (SAS, SPSS, R, and STATA). Experience using SAS preferred
SQL knowledge required
Exceptional consultative skills
Excellent presentation skills Recruiter: Orly Miller

Director, Marketing Analytics Resume Examples & Samples

Develops and implements data mining and quantitative methods to advance customer segmentation, customer retention marketing strategies, business driver modeling, and other key customer business applications
Advises and directs cross -functional teams to leverage customer intelligence to drive and optimize commercial results across all channels
Consults with and advises leadership team on customer analysis and insight to enhance marketing and promotion planning
Guides marketing to optimize segmentation, campaign execution, and promotes best practices such as testing, segmentation, campaigns and analysis
Consults with real estate to inform them on customer data relevant to retail development and opportunities
Leads, develops, trains and mentors direct reports

Director, Marketing Analytics Resume Examples & Samples

Lead the delivery of marketing campaign analytics within Canadian Banking and RBC Insurance; accountable for all marketing campaign analysis required for Canadian Banking and Insurance to meet its business and financial imperatives
Provide leadership on strategic projects to evolve campaign analytics and improve RBC marketing capabilities
Lead and develop an engaged, high performing team of analytics professionals
Lead the identification, implementation and adoption of new methods or processes to optimize campaign analytics
Champion Infrastructure and process enhancements to support the ongoing development of marketing and transformational strategies
Collaborate with business partners to impact and influence the scope and intent of strategic projects to help shape the future state of the RBC CRM Ecosystem
Provide thought leadership for the future vision of client centric optimized marketing

Director, Marketing Analytics Resume Examples & Samples

Build and update marketing media mix econometric models. Own the entire modeling process from data collection, validation to data transformation, model build/update, results analyses, insights development, and results/key findings presentation
Writes SAS code to read input data, build and update models and create output data/reports
Collaborate with country marketing teams and agency partners to fully understand campaign executions, ROI measurement requirements and explore results implications
Deeply involve in annual marketing budget planning by running different spend allocation scenarios, optimizing return and forecasting revenue impact
Analyze marketing campaign performance to explain what happened and why. Provide insights to help improve campaign executions
Test different analytic/modeling approaches to keep improving accuracy of ROI measurement and ways to better measure granular media execution tactics
Help drive and maintain global consistency in reporting, analyses and results interpretation
8-12 years of marketing analytics experience in a highly analytical environment
Media knowledge preferred
High proficiency in as many of the following: SAS, SPSS, R, MS Excel, PowerPoint, SQL, and Hadoop
Strong work ethic and organizational skills

Director, Marketing Analytics & Insights Resume Examples & Samples

Minimum ten (10) years progressive leadership experience in analytics, business planning or similar role, preferably within the travel industry
Strong leadership skills over both direct and indirect reporting relationships
Knowledge of or experience in multiple Marketing disciplines
Subject matter expert in marketing, paid media, CRM, digital and social media analytics
Solid analytical and technical problem solving skills, including strong knowledge of statistics and financial analysis
Demonstrated strong project management skills, including the ability to effectively handle multiple tasks simultaneously
Advanced proficiency in analytic software applications such as Excel, Tableau and/or SAS
Excellent interpersonal skills, including ability to ask questions to gain understanding, partner with others and deal with differing points of view
Ability to collaborate in a team environment with a variety of stakeholders at all levels
Attention to detail and focus on excellence in work product delivery
Ability to work well in a fast-paced business environment and display professionalism and confidence in challenging situations
Ability to approach work with high energy and a results-oriented mindset
Experience working with digital and traditional media effectiveness data
Experience with marketing technology
Bachelor’s degree (or equivalent) with preferred concentration in Business, Marketing, Economics, Statistics, Finance, Mathematics, or an analytics field

HBO Director, Marketing Analytics Resume Examples & Samples

Drive customer value and marketing performance (particularly through customer engagement and retention) using data-driven marketing practices
Working with key stakeholders, define, establish, socialize and execute the marketing analytics roadmap for the business including the operational model, infrastructure/capabilities and processes needed and action plan for the immediate and longer-term
Liaise with cross-functional business units to identify customer reporting, data and marketing analytics requirements that address key business and marketing needs on both strategic/planning and tactical fronts
Represent the Marketing Department’s needs in enterprise wide data initiatives, including group-wide data collection, enterprise data organization, analytics and insights
Partner with Data Sciences to maximize return on information
Report on a regular basis marketing KPIs, trends and CRM program performance metrics to a diverse stakeholder audience
Use customer intelligence to support new initiatives (product introductions, seasonal campaigns, etc) both in the planning and post-launch phases
Champion an elevated understanding of customer behavior, segmentation and specific areas of opportunities across the organization
Project-manage marketing analytics initiatives as needed
Train marketing teams on data-driven marketing practices and interpreting customer data

Director, Marketing Analytics Resume Examples & Samples

Provide work direction and analytical, technical and statistical thought leadership to a team of analysts analyzing client marketing activities
Understand and define campaign and program testing and reporting requirements
Oversee and provide direction on the development of SAS and SQL code that implements reporting, tests, and analytics
Implement processes and procedures to ensure high quality deliverables
Work closely with other team members to create and coordinate reporting and analytic deliverables
Develop and clearly communicates insightful PowerPoint presentations out of complicated analytics
Provide actionable recommendations and size potential opportunities
Communicate both technically and in business language regarding analytics process and results with internal and client management at levels from analyst to executive
Develop strong working relationships with client and TLG Data, Account, Strategy teams
Assess business, data, and technical needs and communicate gaps, risks, and assumptions
Manage multiple projects and deliverables under tight timelines

Director, Marketing Analytics Resume Examples & Samples

First class written and verbal communication skills - Demonstrated ability to deliver strategy presentations
Strong attention to detail, excellent organization skills, and ability to handle multiple projects /responsibilities concurrently
Demonstrated track record of creative and structured approach to problem solving
Previous experience in influencing large matrixed teams; demonstrated experience delivering large projects
Experience in analysis-driven, fact-based decision making
Familiarity with eCommerce, attribution and cross device technologies preferred
A mathematical, business, engineering or technology related degree
An MBA or Masters degree in quantitive or technical fields,with a demonstrated amount of experience post-masters including analytical roles, is a plus
A passion for eCommerce and online marketing and the optimisation of marketing investments
Ability to work effectively in a lean, global and highly matrixed environment
Motivating and supporting a highly skilled team
Direct and transparent approach to communication
Passion and tenacity for solving problems through creativity and resourcefulness
Comfortable dealing with ambiguity by creating structure and prioritizing effectively
Results orientation that is balanced between both long-term objectives and short-run performance
Ability to inspire and motivate resources that do not directly report to the role
LI-LC2

Associate Director, Marketing Analytics Resume Examples & Samples

Website and campaign tracking
Statistical analysis of campaigns, and performance measurement with a focus on optimization
Client needs assessment and scoping, planning of projects and management of outputs
Directly responsible for all outputs (reporting, analyses, dashboards, tagging, etc)
Manages, scopes and plans projects with realistic goals, resources, actions and dates
Manages junior members of the team
Works closely with the CRM analytic and strategy teams, to guide work
5-7 years of experience in marketing analytics, digital analytics preferred
Agency experience/ client service business preferred
Educational background in quantitative field
A Masters degree preferred
Dashboarding and visualization (e.g. Tableau)
SAS or SPSS
Statistics, A/B testing, multivariate testing

Director, Marketing Analytics, Rovia Resume Examples & Samples

7+ years travel industry experience, ideally with a substantial part of the experience obtained in leisure and online travel segments
Experience in pricing and revenue management
Knowledge of online travel and hotel distribution technologies
Proven understanding of international differences in online travel customer behaviors and preferences
Ability to define an analytical framework that drives and supporst business decisions
Ability to work in a fast growing entrepreneurial environment, while building a sustainable and scalable structure and organization
Ability to set clear priorities and to execute accordingly
Ability to collaborate and work in a highly matrixed environment
Effective leadership and proven managerial skills
Understanding of cultural diversity and experience working in an international team

Director, Marketing Analytics Resume Examples & Samples

Deliver ad-hoc analysis and reporting projects to answer quick business questions
Leverage Consumer and Marketing data assets to measure marketing performance and to improve participation rates, plan contributions and renewals
Provide the enterprise view of key customer-based ROI metrics including NPS and brand awareness
Based on these analytically-derived insights, recommend and help prioritize business actions at a customer specific or customer segment level
Perform regular and adhoc analysis that identifies actionable marketing insights, marketing influenced revenue opportunities, enhanced customer experience and functional cost-savings
Maintains knowledge on current and emerging developments/trends for assigned area(s) of responsibility, assess the impact, and collaborates with senior management to incorporate new trends and developments in current and future solutions
Directs and enhances organizational initiatives by positively influencing and supporting change management and/or departmental/enterprise initiatives within assigned area(s) of responsibility
Identifies and directs the implementation of process improvements that significantly improve quality across the team, department and/or business unit for his/her assigned area(s) of responsibility
Provides direction on complex assignments, projects, and/or initiatives to build and enhance the capability of his/her assigned area(s) of responsibility
Query raw data from multiple sources and synthesize into business insights
Responsible for constructing analytics models and helping validate hypothesis
Develop a deep and detailed knowledge of Lincoln Financial Group’s products and their users
Distill requirements from business users into actionable results derived from data analysis
Identifies new data sources that will improve analytics/ model performance
Create data visualizations to communicate meaningful trends and complex relationships found in the data
Suggests optimizations and insights based on performance data to drive business through identifying key customer targets
5 – 7+ Years in marketing analytics, customer experience/customer insights and/or customer strategy or other experience directly related to the specific duties of this position
Hands-on analytical experience working with Marketing Analytics tools like SAS, R, SQL, SPSS and BI tools like Tableau, Cognos
Expertise in applying both qualitative and quantitative methodologies along with more specialized approaches applied to customer behavior
Knowledge of direct /e-mail or web campaign management and performance measurement
Strong communication skills with the ability and desire to collaborate with key business and marketing stakeholders and constituents, including other Marketing Analytics Managers
Ability to effectively interact with individuals in all areas of the organization, and ability to distill large amounts of data into a few important takeaways or action items
B2B experience preferred; Insurance experience a plus
Ability to communicate Marketing Analytics strategy, insights and recommendations to key stakeholders, clearly and concisely
Passion to self-educate and keep up-to-date on the latest Marketing Analytics trends within and outside the insurance vertical
A demonstrated track record of consistently meeting and/or exceeding performance expectations
Possesses a bias for action and avoids workplace distractions
Drives performance targets to completion

Associate Director, Marketing Analytics Resume Examples & Samples

Provide data driven strategic thinking across client engagements by deriving customer insights from research and data and lead the development of measurement platforms
Consult and develop proprietary research to track brand health performance or consumer pathway studies
Independently manages specific analytic projects to identify optimal project path for specific analytic engagements, including resources required and milestone targets
Collaborates with Data Science and Business Intelligence staff to procure all inputs needed to produce analytic deliverables
Oversee an analytics program, including data collection, cross-channel data integration, reporting and insights, dashboards, data visualization, data mining, predictive analytics, audience measurement, brand and competitive intelligence, site surveys etc
Supervises analysts and assigns tasks to fulfill both department and individual development goals
Makes recommendations for marketing ROI improvement and spending optimization and leads marketing mix learning agenda
Leads projects and performs analysis to test alternative marketing strategies, gain competitive intelligence
Influences and leverages company marketplace analytics best practices, benchmarks and policies
Consult clients on how to leverage databases for targeting and modeling multicultural segments
Provides regular, ongoing predictive analytics, business planning and scenarios to address business issues and opportunities. Maximizes forecast accuracy for team confidence
5+ Years in media or marketing analytics
Knowledge of statistical concepts such as probability, sampling, and statistical significance
Advanced knowledge of relational database concepts with ability to transform raw internal or client data into formats that facilitate analytic processing
Experience incorporating demographic and behavioral variables into analyses
Advanced knowledge of segmentation applications
Working knowledge of data visualization tools (Alteryx, Tableau, JMP)
Excellent quantitative/analytical ability required
Able to develop objective point-of-view, be seen as strategic thought leader on team, and build constructive rapport with internal clients and outside research suppliers

Director, Marketing Analytics Resume Examples & Samples

Thought leadership in the deployment of analytical tools
Co-manage the analysis and interpretation of program performance
Develop analytical plans and strategies to improve the effectiveness of communications programs
Subject matter expert for statistical tools and techniques
Partner with external analytical stakeholders on a daily basis to plan, execute and analyze programs
As required/appropriate, perform hands-on analysis in support of results analysis, including development of conclusions and implications
Expertise in digital marketing analytics, including website, mobile, social media, search and display
Experience with digital analytics tools, platforms, and infrastructure
Experience in developing strategic analytical roadmaps and managing teams to effectively deliver the roadmap
Advanced understanding of marketing principles, analytic strategies and cross-channel marketing measurement
Strong analytical skills i.e. able to analyze raw data, draw conclusions, and develop actionable recommendations experience in the analysis of large data sets to find useful relationships

Director, Marketing Analytics Resume Examples & Samples

Primarily responsible for developing statistical models, conducting statistical analyses and performing database analytics with SAS, R and other statistical software to address internal business questions around price elasticity, placement effectiveness, etc
Analyze price tests/programs across digital and physical channels with the goal of maximizing revenue for the Studio’s film library
Develop a quantitatively derived, insight-based segmentation framework that defines a consumer hierarchy based on historical purchase habits, LTV, etc. The framework will be used to better understand digital film consumption and inform product offering and targeting strategies going forward
Develop consumer analytics dashboards in Tableau or SAS Visual Analytics to help track customer growth and engagement across partner platforms. Conduct ad hoc queries to help WBHE’s film business unit better identify digital strategies that are contributing to customer growth and migration to higher margin transactions. Combine first party anonymized customer data with 3rd party research reports to better understand customer base
Effectively balance internal analytics and research capabilities, with usage of external vendors and consultants to efficiently deliver best practices and optimal business outcomes

Executive Director, Marketing Analytics Resume Examples & Samples

Oversee performance analysis of integrated marketing campaigns, including digital advertising, print, DRTV, radio, direct mail and email
Create and manage a marketing mix model to optimize marketing spend across channels, leveraging external Attribution software
Develop multivariate testing capabilities, including test structures, deployment and analysis
Leads marketing wise ‘Test and Learn’ monthly meetings, in which both strategic and tactical marketing tests are reviewed, previewed, and recommendations are made
Support and/over oversee selection and maintenance of marketing analytics tools and marketing technology solutions (DMP, Attribution Platform, Analytics Tools) in partnership with IT, Operations and Functional Marketing teams
Work closely with vendors, data providers and outside consultants to ensure we are maximizing the use of our existing marketing technology solutions and identifying promising new ones
Partner with Product Development and Integrated Marketing teams in development and execution of data-driven marketing programs and campaigns
Partner with other analytics groups (Business Intelligence, Academics, etc) on KU or KHPE-wide data management initiatives
Work closely with Admissions team and Operations on lead processing and elevation
Proactively analyze all marketing metrics and financial data to identify gaps and issues to advise marketing leadership team
Develop (monthly) reporting on all key marketing metrics (executive scorecard) and leading indicators in conjunction with SP&A, Business Intelligence, Marketing Leadership, Channel Managers and Agency Partners
Evaluate effectiveness of marketing spend and provide recommendations for optimizing dollars across all categories
Hire, mentor and develop team members’ technical and business skills
Develop business case presentations and ROI analysis to support the investment in resources and tools critical to build data-driven infrastructure
10+ years in marketing analytics leadership roles, ideally with proven ability to build new teams
Deep experience in analysis of full range of online and offline media channels (SEO, SEM, Display, Social, Radio, TV, Out of Home, Print)
Deep expertise and ability to analyse both campaign performance on a visit level, as well as customer level over time across channels
Strategic hands-on thinker and problem solver who is willing and able to roll up their sleeves and get into the data
Proven track record of delivering results that drove demonstrable business value
Demonstrated success building, growing or turning around a marketing analytics/performance management function while delivering on defined goals; has a strong drive to win
Familiarity with key digital analytics tools include Google Analytics, Optimizely, VisualIQ (or equivalent)
Solid understanding of database marketing; knows how to mine for insights and actions. High comfort with analytics, dashboards, setting and monitoring metrics
Understanding of lead generation through either previous internally built capabilities or through use of 3rd party partner
Understanding of the interplay between multiple internal teams managing part of the customer journey, and how to influence across
Ability to build teams, capabilities, processes and systems from scratch. Can assess a situation, prioritize, make recommendations with investments to drive short term and long term results with timelines to achieve future state, and then implement successfully
Excellent analytical skills with great attention to detail and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results
Strong leadership skills and a demonstrated ability to attract, build, mentor and direct high-performing teams internally and externally across a variety of disciplines. Ability to help build a high performing, data driven culture within the marketing organization
Very strong verbal and written skills, with the ability to present data and conclusions in an organized, concise manner at all levels. Must have ability to influence and drive results through data-driven recommendations and prior learning
Proven success in navigating global matrixed environments where teamwork is valued and building a positive working culture. Experience collaborating and working with a shared services model is a plus. Know how to organize and instil a level of discipline in order to manage and deliver on the heavy demands from a variety of internal stakeholders while operating with limited resources
BA or BS with emphasis in statistics, computer science, physics or related field. Advanced degree preferred

Director, Marketing Analytics Resume Examples & Samples

Develop a detailed, strategic analytical framework inclusive of predictive analytics to guide corporate branding, marketing and communications strategies enterprise wide
Leads complex quantitative and qualitative research efforts and business intelligence solutions to inform brand strategies, digital marketing efforts and communication plans
Works closely with partners to uncover actionable insights that drive improvements to existing and new programs
Establishes and sets benchmarks and key performance indicators of overall brand health, digital marketing campaigns and sponsorship programs
Creates reporting and analytical tools to continuously improve all marketing activities
Monitors and evaluates performance of strategies and plans to evaluate business impact while defining opportunities to optimize
Conducts deep-dive analyses to understand program performance, conducts complex initiatives that address key strategic questions and drives assorted ad hoc projects
Works with business partners to address key strategic questions, based on in-depth market and data analyses
Keeps abreast of consumer research studies and digital analytical tools in the market to inform our learning agenda
Works closely with internal partners to ensure alignment of measurement and reporting
Engages in ongoing partnership with business unites, sharing enterprise brand insights perspectives and capabilities to inform and enable strategic and tactical plans and activities
Builds relationships with key partners; works closely with internal and external partners to drive continuous improvement in all efforts including measurement of digital and social media platforms, creative and content performance
Presents ideas and Senior Leadership and other key stakeholders across the Enterprise
Manages a team and creates a highly engaging environment where sense of energy and personal commitment is valued and celebrated
Bachelor's degree preferably in business, economics, statistics or other quantitative field. Advanced degree preferred
10+ years of relevant and progressive responsibility, 5+ years successfully managing, developing and engaging a high performing team
Excellent analytical, critical thinking, decision-making and problem solving skills
Specific knowledge of market research and analytical methodologies within Branding and or Marketing required
Exceptional planning, organizational and communication skills

Director, Marketing Analytics Resume Examples & Samples

Acts as trusted advisor to clients – delivering candid view of approaches and benefits
Manages Analysts and Consultants
Collaborates with all internal agency staff, specifically strategy, account and creative
Collaborates with external agency partners such as media vendors, tech suppliers, and other CRM vendors
Directly responsible for all outputs (reporting, analyses, dashboards, models, etc)
Designs and interprets A/B and multivariate optimization tests
Skilled in “demystifying” analytics and communicating benefits as opposed to technicalities
Leads development of presentation logic and flow for entire document
Independently writes well structured and persuasive end products
Highly developed presentation skills and ability to tell “data stories”
10+ years experience in data driven marketing
4 years of team management
Marketing analytics, segmentation, quantitative methods, database and digital data
Experience with the analytics that supports a CRM strategy and loyalty programs
Agency experience/ client service business required
Experience presenting to clients of differing levels of seniority and job functions
Experience of working with FMCG’s, or broadcaster clients preferred
Educational background in quantitative field e.g. statistics, mathematics, economics
Masters degree preferred
Experience with regression and multivariate techniques
Segmentation and predictive modeling
SAS or R
Web Analytics Tools (Google analytics, Omniture etc)

Director Marketing Analytics Resume Examples & Samples

Lead the process to obtain insights to support divisional strategy and marketing initiatives
Lead forward-thinking, high impact data analytics projects focused on supporting key strategic initiatives
Deliver actionable insights and approaches to capitalize on business opportunities
Build & enhance marketing analytics capabilities
Determine the priorities to integrate multiple data sources such as transaction data, external data, social media, digital footprints, customer behavior, financial information, proprietary market research and more, with the goal to discover meaningful implications for the business
Work with business & systems partners to ensure data platforms and infrastructure align with advanced analytics needs
Develop operational standards for team around process, measurement, documentation
Develop Analytics vision & roadmap aligned to business priorities & strategy
Responsible for the development & articulation of analytics strategy, development of prioritization frameworks, that works for both the Brand and the organization’s individual businesses
Develop and maintain relationships with Senior Management (specifically in Marketing and Analytics), proactively suggesting ways in which data analytics can inform key management decisions, and communicate insights & successes to senior leadership, and business partners
Provide thought leadership, subject matter expertise and business insight to team and internal/external stakeholders on complex assignments/projects
Provide consultative support to initiatives across John Hancock
Collaborate with external partners, including agencies, media organization and research vendors to produce accurate and actionable reporting demonstrating tangible business results
Work across the US businesses to develop shared strategies and recommendations bringing product and brand marketing closer together
Team with global colleagues to build global brand tracking strategies and initiatives
Team with US Strategy, IT and CX teams to most effectively collect and leverage data
Bachelor’s degree in a quantitative area of focus. MBA preferred
Experience managing both the strategy and execution of research/analytics projects
Demonstrated project management and people management experience
Demonstrated experience leading data analytics at a matrixed company, agency or consulting organization
Exceptional analytical and conceptual thinking with experience with large data sets/databases, integration, preparing data for analysis, and analyzing data to draw meaningful conclusion/strategic implications
Strong business and finance acumen, with an aptitude for both strategic, broad thinking and critical and analytical thinking
Ability to influence a broad range of stakeholders, at a variety of levels, both within and outside the organization
Strong drive and initiative with a demonstrated track record of results achievement
Ability to create statistical modeling and prediction algorithms
Ability to identify predictive metrics for use in defining specific buyer segments and then leveraging those segments to construct targeted marketing campaigns
Responsible for tagging, triggering and tracking digital performance using Omniture, DTM, Google Analytics, Clicktale, Radian6, Sprinklr, Search Console and others
Experience implementing data-driven ESPs and creating appropriate procedures and tables to automate segmentation and targeted marketing efforts
Experience leveraging databases using SQL, PHP and Python to aggregate data and create recurring reports using Pentaho, Tableau, Excel and other platforms providing insights, feedback, and future strategy based on previous marketing results

Director, Marketing Analytics Resume Examples & Samples

Leading a team
Create roadmap for implementation of data and analytics strategy, including infrastructure design and development of data models
Provide support and insights across business units for informed decision making
Act as a strategic partner in providing analysis that will inform real improvements and drive actions
Solve marketing problems with data science tools and techniques
Work across teams in support the company's strategic goals
Speak in the language of the customer
A natural instinct for innovation and pragmatic 'out-of-the-box' solutions
Proficient use of tools like R, Python, SAS, SQL, UNIX and more
Consulting experience and strong written and oral communication skills including leading analytics team
Experience with Regression techniques, including time series analysis
Machine learning, neural networks
Marketing effectiveness / Marketing Mix analysis / Campaign effectiveness
Work with social media data
Associations analysis / Next Best Purchase
10+ years of experience in data / analytics

Director Marketing Analytics Resume Examples & Samples

Produce regular analytics to help the team understand marketing performance and optimize campaigns across direct digital and broadcast marketing channels
Mentor and develop marketing analytics staff to build functional capabilities around customer segmentation, marketing campaign effectiveness, sales and traffic reporting
Actively participate in seasonal and monthly planning efforts to drive customer segmentation and support marketing planning efforts
Manage external partners (database and analytical agencies) to maintain systems, oversee workflow, prioritize initiatives and approve deliverables to support the team. Set-up work-flow processes to maximize effectiveness and analytical output

Director, Marketing Analytics Resume Examples & Samples

7+ years experience in strategy consulting, data analytics, or business intelligence supporting a marketing department
2+ years successfully managing and developing a team of analysts
BS/BA degree in math, statistics, engineering, economics, or related degree OR equivalent combination of education, training, and experience
Excellent communication and presentation skills and comfort presenting to all levels of management. Ability to tell a visual story with graphs and data
Strong intellectual curiosity combined with a knack for recognizing correlations, trends, and statistical irregularities
Talent for translating data into easy-to-understand, actionable insights
Experience with a web analytics platform (e.g. Google Analytics Premium), BI tools (e.g. Tableau, GoodData), or SQL Server a plus
Advanced SQL query writing and experience implementing and working with analytics data warehouses a plus

Director, Marketing Analytics Resume Examples & Samples

Partnering with the commercial leadership team to identify areas of opportunity and recommending action plans to capture those opportunities
Communicating insights from actionable data to align the commercial team’s behavior with business objectives
Executing on key strategic and operational projects to support revenue growth
Leading, participating in and supporting cross-functional initiatives to optimize commercial org efficiency
Assisting in developing and implementing strategic sales plan; including, resource allocation, budgeting & forecasting
Collaborating with a team of analysts to monitor, analyze and communicate business trends and performance of key business metrics
Minimum of 7 years work experience
Demonstrated ability to design commercial, financial, and or non-financial measurements and key performance indicators (KPI) to drive improved performance
Demonstrated analytical reasoning or quantitative analysis skills
Proven ability to manage multiple simultaneous projects and cross-functional teams
Ability to formulate and deliver clearly complex information, issues and recommendations in both written and oral presentation to senior management
Member service ethic
Discretion in handling sensitive firm, department and individual performance information
Preferred Skills: Experience working in Salesforce; Proficient in SQL

Director, Marketing Analytics Resume Examples & Samples

Track, measure and analyze performance of marketing programs and communicate results and insights to internal stakeholders. Build relationships and supervise day to day activities which support the marketing initiatives. Particular focus will be on reacquisition
Partner with internal stakeholders to provide insight to data by developing easy to understand, actionable recommendations
Work with stakeholders to develop dashboards, playbooks, decision aids and business case analysis to support programs, create and recommend solutions
Perform simple to complex data collection analysis to meet ad hoc stakeholder analytical needs
Partner with Marketing and Finance teams to develop and implement new analytical methodologies to achieve targeted results
Collaborate with Business Intelligence to automate existing tools and reports
Identify opportunities for improved data capture to provide enhanced views to marketing teams
Understand the challenges facing internal marketing partners and mine data to create opportunities and recommendations to respond to those challenges
Continuously evolve the metrics used to measure the effectiveness and ROI of activity across all campaign types
Create and manage development of new data structures to capture data as needed
Role may or may not include supervisory responsibilities
None at this time
Bachelor's degree and/or equivalent combination of education and experience
10+ years of experience in a related field
Ability to work with a larger data warehouse holding multiple databases
Knowledge of relational databases
2+ years experience with SQL preferred (Teradata a plus)
Master of Excel and Powerpoint a must
Knowledge of direct response marketing (direct mail, email, display, social, etc.)
Knowledge of subscription-based business models
Ability to communicate technical information to non-technical people
Strong executive level communications skills. Ability to present findings to senior management and display a comfort level responding to any and all questions
Ability to project a professional image over the phone and in person
Strong organizational skills and attention to details
Creative writing ability
Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access). Master of Excel and Powerpoint a must
Knowledge of multiple data visualization tools a plus
Cognos, Qlikview report development a plus

Director, Marketing Analytics & Insights Resume Examples & Samples

Apply deep operational expertise in Marketing Analytics to establish data infrastructure and measurement framework that will enable impact measurement and inform decision making
Lead team of Analysts to define metrics that support business needs, create reports and dashboards, identify insight and develop actionable recommendations
Formulate insightful hypotheses and identify approaches to validate these, distinguishing valuable 2nd and 3rd order insights from top-level findings
Review Analytics reports for accuracy and timeliness and guide the team in diagnosing and resolving discrepancies
Provide frequent coaching and feedback to analysts to accelerate their personal development
Build trusted relationships with Marketing leaders in Product Marketing, Demand Generation (including Integrated Campaigns, Web, Social Media, Paid Media), Marketing Services, Advocacy, and E-Commerce) to understand business needs and implications on Analytics priorities
Work with cross-functional partners such as Sales Operations, Research, and Corporate Strategy to ensure efforts are well-coordinated and maximizing collective impact
Establish and communicate internal processes to deliver ongoing reporting and manage intake and execution of ad hoc analytics requests
Constantly reevaluate the prioritization and focus of the team to ensure driving the business forward and tackling the key questions that will improve impact
Stay on leading-edge of new Marketing Analytics approaches and tools to drive continuous improvement and competitive advantage for Cengage
Seek opportunities to build culture of data-driven decision-making and enhance Cengage’s ability to understand and implement insights stemming from Analytics work
Be proactive internal thought leader and seek to improve baseline analytics capabilities across the broader Marketing organization
Partner with internal IT teams to ensure data dependencies are identified and addressed
7+ years of analytics experience, with at least 5 years of experience in a Marketing function
At least 3 years in direct people management experience and demonstrated ability to build, lead, and coach, and develop high-performing Analytics teams
Diverse experience in core Marketing analytics areas such as campaign measurement, channel analytics, marketing automation analytics, integrated campaigns, Marketing ROI measurement, attribution models, and demand waterfall metrics
Technical knowledge of range of Marketing Analytics systems and tools such as Excel, statistical analysis packages, SQL, data visualization tools such as Tableau, and web analytics tools such as Google Analytics or SiteCatalyst, tag management tools, and A/B testing tools
Ability to tell a clear story with data and tailor communications for appropriate audience, from executive to individual contributor levels
Strong communication skills and leadership presence
Excellent interpersonal and relationship-building skills
Ability to define and manage multiple priorities for team and work in a dynamic environment

Director Marketing Analytics Resume Examples & Samples

Primarily responsible for developing KPI’s and reporting structure around all customer interactions, ranging from awareness, through to acquisition & retention
Drive optimization of marketing channels through test & learn programs to achieve company goals
Develop key insights into customer purchasing behavior, using analytical frameworks and methods to identify opportunities for LTV growth
Responsible for analysing and reporting on key business metrics around Marketing efficiency, in addition to maintaining a forward-looking projection based on current trends
5+ years of directly related experience in large-scale data analysis
Direct ecommerce/omnichannel experience
Ability to extract, transform and clean data sets from multiple sources
Experience designing and analyzing experiments to measure the impact of marketing campaigns. This includes sampling techniques and testing for statistical significance
Advanced knowledge of SQL
Strong working knowledge of Google Analytics
Strong working knowledge of Tableau
Strong understanding of website technologies, including site tagging, optimization & personalization
Demonstrated ability to dig deep and deliver causal insights
Selects from a range of analytic methods to design and conducts analysis appropriate to each project
Self-motivated and passionate about creating analytical solutions for diverse and challenging problems
Strong working knowledge of visualization tools such as Tableau and SAS Visual Analytics
Demonstrated ability to integrate multiple data sources (including sales data, customer data, primary and secondary research, social media) into clear actionable insights and business strategies
Demonstrated ability in creating customer segmentation frameworks

Director, Marketing Analytics Resume Examples & Samples

Be a subject matter expert in the organization on marketing analytics, helping the marketing team to better leverage data and gain business insights
Integrate with marketing to segment our customer database, optimize marketing campaigns, and provide post campaign analysis such as ROI and campaign effectiveness
Maintain and enrich customer life-time value models to provide feedback on customer acquisition and retention efforts
Has 5+ years of experience in marketing analytics, web analytics, or digital marketing
Bachelor’s Degree required with an emphasis in economics, statistics, finance, or other quantitative disciplines
Must maintain regular and acceptable attendance at such level as is determined at the company’s sole discretion
MBA or Master’s in a quantitative discipline

Director, Marketing Analytics Resume Examples & Samples

Develop NuORDER's overall tracking, reporting and insights strategy and infrastructure
Ensure proper instrumentation of all NuORDER assets and channels to facilitate proper tracking and reporting
Develop mult-touch attribution models to help Marketing and Sales understand their respective contributions to revenue
Create standard self-serve reports that the team can access on-demand
Provide in-depth reports and insights to the team and senior leadership
3+ years experience in marketing analytics, specifically in support of demand generation
Proficient in Google Analytics, Salesforce.com reporting, and MS Excel
Experience with B2B attribution models and tracking Marketing ROI
Ability to analyze data and provide insights and recommendations
Comfort presenting to an executive audience
Experience with Marketing automation platforms such as Eloqua, Marketo, Pardot or Hubspot

Director, Marketing Analytics Resume Examples & Samples

7-10 years of experience in areas of broad analytics applications, such as strategy consulting, or more focused areas of analysis, such as of market research, statistical analysis, financial analysis, and data mining
Strong hands-on experience with Business Intelligence(BI) tools such as, SAS, SQL, R or other relational database tools
Experience using Tableau or other visualization tools
Prior direct management experience
Strong quantitative and analytical background
Executive presence and strong communication skills
Bachelor’s Degree in a quantitative field (business, math, economics, finance, statistics, science, engineering) preferred
Proven record of working collaboratively to develop strategic analysis within large organizations and business improvement projects to manage data quality and deploy analytics tools within an organization
Ability to design and/or develop data and business applications
Net Promoter Score program management

Director, Marketing Analytics Resume Examples & Samples

7+ years of data & analytics experience focused on measurement of marketing and sales initiatives
MBA and consulting experience preferred
Outstanding communication
Proficiency with design of experiments for marketing and sales
Hands-on knowledge of databases, big data environments and languages such as SQL and SAS
Drive all phases of a measurement and analytics projects
Excel and PowerPoint power user
Experience with business intelligence tools (e.g., Hyperion, QlikSense), and data visualization software (Tableau, QlikView)

Director, Marketing Analytics Resume Examples & Samples

As manager of the Marketing Analytics team, cultivate the talented individual contributors on your team to grow their own analytical, communication, and leadership skills
Roll up your sleeves and perform analyses independently, in cooperation with your team and the Data Science team across a range of more strategic topics for StubHub. Examples are
5 years of increasingly responsible experience in marketing analytics leadership roles
2-3 additional years in another analytics discipline or similar rigorous quant analysis discipline
Minimum of 5 years people management experience
At least 10 years working professionally in general
Ideal candidates will possess an advanced degree in a quantitative discipline, e.g., Math, Statistics, Physics, Operations Research, Economics, etc., from a top tier school
The role is a San Francisco-based, at StubHub’s headquarters. Candidates must be local or willing to relocate to the Bay Area.**

Director, Marketing Analytics Resume Examples & Samples

You will develop strategy for consistent metrics, reporting, testing, analysis and forecasting to support marketing decision making and improve understanding of marketing performance for individual channels and across all channels
You will partner with marketing program managers to design and execute marketing tests, improve channel efficiency, and increase growth
In collaboration with analytic teams (Risk, Product etc.), you will invent new practices in data-mining, measurement methodologies and usage of multivariate statistical tools
You will team up with the technology team to enable capability development and enrich analytical data environment for the marketing analytics org
You will use reporting tools such as Google Analytics, Heap, Tableau, and other technologies to gain insights about customer segments, their behaviors and preferences. Additionally, you will provide strategic advice on how to bring to bear these insights

Director, Marketing Analytics Resume Examples & Samples

Strong business acumen required
4+ years required of marketing or commercial analysis related experience including 3 plus years in pharm/biologics (market research, marketing/sales analytics, forecasting, etc.)
Demonstrated Leadership (first line leader experience or successful matrix leadership or enterprise leadership) required
MBA, MS, or MA in business, marketing science, or science preferred
Experience with Respiratory and/or Biological products strongly preferred
8-10 years (including 3+ years in pharma/biologics) or 5-8 years with advanced degree (3+ years in pharma/biologicals)
Demonstrated ability to influence senior commercial leadership and confidently defend informed recommendations
Demonstrated ability to apply data and analyses to drive high impact business decisions
Significant experience conducting qualitative and quantitative market research
Significant experience completing secondary data analysis
Ability to leverage and synthesize a broad range of information sources to develop insight and generate clear, actionable recommendations that impact/drive decision-making at a business unit level
Deep understanding of the global pharmaceutical industry
Strong verbal and written communication/ presentation skills
Ability to work effectively across a matrix environment and influence without formal authority
Demonstrated ability to influence senior commercial leadership
Agility, flexibility and comfort with ambiguity
Experience managing direct reports and leading without authority
Experience fostering personal development of direct reports
Ability to lead through change and inspire agility/flexibility amongst team

Director Marketing Analytics Resume Examples & Samples

Lead the production of analytical studies, customer models and deliver accurate customer based insights on spending behavior, response & predictive modeling, scoring, forecasting, customer lifetime value, and other data sources compiled from multiple tools and sources. Ensure valuable model insights are evaluated for long-term reporting utilization
Drive and ensure continued definition, evaluation and analytical review of campaign success metrics and customer segmentations. Organize team generated executive management analytical presentations to ensure they are clear, concise and compelling
Drive system requirements to enhance customer based analytical studies. Collaborate with IT management to make certain that data content is accurate and that system configurations evolve to provide actionable insights
Develop strategies for prioritization of analytical project initiatives through supportable analytical projects which identify greatest and most immediate financial impact or enhance customer experience
Drive research related to customer based analytical practice and develop communications for executive management and strategies for building institutional knowledge and training opportunities for customer-based analytics
Assist management in promoting and developing a strong sense of analytics culture based on data facts, teamwork, contribution and learning for analysts. Encourage staff to set and pursue analytical, model based development initiatives which effectively utilize their potential and drive best practice analytical capabilities
Continually review and make recommendations for the improvement of our processes and technology in order to build a more quantitative and data-driven approach to customer marketing. Codify and distribute formal frameworks and methodologies in support of data-driven marketing methodologies
Uses analytical rigor and statistical methods to analyze large amounts of data, culling actionable insights using advanced statistical techniques such as predictive statistical models, customer profiling, segmentation analysis, survey design and analysis and data mining
Develops new algorithms and mathematical approach to understand the company’s audiences and solves complex business problems such as optimizing product performance, revenue and adoption
Researches new ways for modeling and predicting end-user behavior
Support the production of customer predictive models (Decision tree, Linear / Logistic Multivariate Regression Modeling), analytical studies, and deliver accurate customer based insights on spending behavior, response modeling, customer scoring, forecasting, customer lifetime value, and other data sources compiled from multiple tools and sources. Ensure valuable model insights are evaluated for long-term reporting utilization. Build / Rebuild predictive models / segmentations supporting direct marketing
Track effectiveness of marketing models, incremental sales and ROI per selection, interpret data models and provide insights to management. Assess relationships for sales KPIs and suggest promotions based on customer behavior
Performs duties by collecting data, analysis, and makes recommendations to management relevant to the strategic direction of marketing programs. Analyzes market conditions, sales trends, customer preferences and competitive behavior
Drive and ensure continued definition, evaluation and analytical review of campaign success metrics and customer segmentations
Help with research related to customer based analytical practice and develop communications for management and strategies for building institutional knowledge
7+ years experience of customer analytics and database marketing experience across online and offline marketing, including integrated marketing measurement techniques as well as very strong modeling skills
Previous experience in a large corporation or consulting firm practicing marketing strategies, CRM, management sciences/statistics is required
Previous experience in analytic techniques applied to customer valuation, marketing ROI, design of experiment, and segmentation. Retail industry experience a plus
Expert level programming skills using SAS as a programming language to meet the challenges of advanced data manipulation, complicated programming logic, and large data volumes is required. Experience of SAS programming using SAS/BASE, SAS/MACRO, SAS/SQL, SAS/STAT, and SAS/GRAPH, SAS Stored Processes in a data intense environment
Experience with SAS Enterprise Guide, SAS Enterprise Miner is required. Experience with SAS Marketing Automation, SAS Data Integration Studio, SAS Web Report Studio, SAS OLAP and SAS Information Map Studio is preferred. MS office products and SQL is required
Master's degree preferred, ideally in Operations Research, Marketing, Mathematics, Statistics or related fields
Excellent communication and presentation skills with an ability to communicate both upwardly and cross functionally
Must be flexible, self-motivated and possess the ability to multi-task and adjust to changing priorities in a fast-paced working environment
Strong business acumen and enthusiasm about identifying trends and marketing opportunities
Excellent project management skills with an ability to set and achieve goals, meet deadlines, and multitask in a fast paced environment
Highly analytical, quantitative presentation skills and excellent strategic thinking and leadership skills are required