Marketing Analytics Manager Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the marketing analytics manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume & cover letter with wording that best fits for each job you apply

Resume Builder

Create a Resume in Minutes with Professional Resume Templates

CHOOSE THE BEST TEMPLATE - Choose from 15 Leading Templates. No need to think about design details.

USE PRE-WRITTEN BULLET POINTS - Select from thousands of pre-written bullet points.

SAVE YOUR DOCUMENTS IN PDF FILES - Instantly download in PDF format or share a custom link.

Create a Resume in Minutes

T Gutkowski

Trinity

Gutkowski

19586 Zieme Island

Chicago

+1 (555) 590 8787

19586 Zieme Island

Chicago

Phone

p +1 (555) 590 8787

Experience Experience

Houston, TX

Marketing Analytics Manager

Houston, TX

Reinger, Wintheiser and Franecki

Houston, TX

Marketing Analytics Manager

Develop dashboards that provide insights and visualization into rider and channel performance relative to KPIs, projections, and historical performance
Analyze Provider Marketing campaign performance and make recommendations for future strategies; identify outlier performance among partners and segments
Develop and refine as necessary metrics that will connect marketing activities to business performance and assist stakeholders in achieving annual goals
Managing circular planning development process working cross functionally with Merchandising, Planning & Allocation, and Inventory Management
Establish and manage processes to track and report marketing KPIs – working with local marketing leads - using a marketing scorecard for North America
Manage marketing performance measurement and predict marketing revenues and expenditures to senior management
Assist with the QBR and executive-level marketing performance reporting. Provide deep analysis that will support solid decision-making

Phoenix, AZ

Digital Marketing Analytics Manager

Phoenix, AZ

Mitchell, Halvorson and Sauer

Phoenix, AZ

Digital Marketing Analytics Manager

Digital Analytics Business intelligence and executive reporting mainly focused around digital customer path analysis and sales/revenue performance including the design, development and implementation of complex performance analysis of online presence with the utilization of Site Catalyst including Discover, Data Warehouse, Report Builder and Data Workbench
Perform analysis to identify digital actions/events/interactions which result in increases/decreases in RCM and Churn and leverage insights / real-time analysis on these unique sequences of actions/events/interactions to identify opportunities to proactively drive site changes / personalization to increase RCM and decrease churn from acquisition through the Customer tenure
Provide regular digital media reporting and analysis relating to performance and variance to monthly/quarterly targets, as well as trending performance and year over year comparisons
Create reports & dashboards and a process to review campaign performance by leveraging effective attribution models, identify trends, forecast future performance, and present findings and recommendations to the Digital Marketing team
Proactively identify and interpret key drivers behind marketing performance, and deliver best in class insights to channel owners to optimize efficiency of spend and performance of media
Manage multiple stakeholders, both within digital marketing and across the wider organization, providing quick turnaround on multiple requests. Counsel stakeholders on how to accurately interpret data and which metrics should determine campaign effectiveness
Perform detailed analyses on trends, performance attribution, root cause analysis, and construct data views to communicate findings in a clear, structured manner

present

San Francisco, CA

Senior Marketing Analytics Manager

San Francisco, CA

Lang LLC

present

San Francisco, CA

Senior Marketing Analytics Manager

present

Work closely with content producers, advertising and marketing managers and web producers and developers to create, execute, and oversee the measurement plan
Manage a continuous, meticulously planned and documented testing approach which delivers consistent channel growth and performance improvements against KPIs
Guide and manage 2 in house channel managers and multiple 3rd party service providers
Develop reports, presentations, feedback loops and continuous improvement plans that facilitate integrated change management and adoption
Develop and maintain new analytic reports and dashboards to provide regular insight to key marketing leaders within multiple platforms
Drive website feature testing and online surveys implementation; use various methodologies, such as A/B testing, to drive efficiencies and improve engagement and conversion metrics; monitor regression testing of existing features
Create HPSW digital marketing best practice documentation dashboards and reports; provide ongoing training to the business and HPSW marketing ensure best practices are adopted

Education Education

Bachelor’s Degree in Mathematics

Harvard University

Bachelor’s Degree in Mathematics

Skills Skills

Adaptable and able to function well within a highly changeable environment
Strong data orientation: Excel power user, modeling, pivot tables, etc
Advanced knowledge of Microsoft Excel including pivot tables, formulas, formatting, charts and importing/exporting data
Ability to juggle multiple projects and organize time effectively. Project management experience highly desired
Problem solving – Strong conceptual problem solving skills and business judgment. Ability to simplify the complex, and drive teams to action
Strong problem solving ability ranging from conceptualization to quantitative and modeling fluency
Strong working knowledge in SAS
Good presentation skills, notably to effectively communicate detailed analyses at an executive summary level
Excellent written and oral communication skills with ability to clearly communicate ideas and results to non-technical business people
Experience with a web analytics platform (e.g. Google Analytics) and business intelligence tools (e.g. Tableau, GoodData, Bime)

Create a Resume in Minutes

15 Marketing Analytics Manager resume templates

Read our complete resume writing guides

Marketing Analytics Manager Resume Examples & Samples

Reporting, measuring and optimizing campaigns
Leverage a variety of measurement tools across paid, earned and owned media channels
Monitor performance and consult with digital, media, creative and account teams to ensure campaign is on target optimize targeting, creative and media channels in-market
Partner with internal teams to develop and deliver ongoing reporting and dashboards, combining data from multiple sources
Analyze data and interpret results package and present results, key findings and recommendations to internal staff and clients
Design models and other statistical solutions to improve campaign effectiveness

Junior / Senior Marketing Analytics Manager Resume Examples & Samples

Design, manage, and deliver client analyses, such as customer profiling, segmentation studies, post-program measurement, and other ad-hoc projects
Project management responsibilities, including client communication, internal team management, scheduling, and the packaging and presentation of deliverables
Develop analytic plans (including sampling plans and programming specs)
Evaluate the productivity and profitability of marketing campaigns and assess improvement opportunities
Assess statistically significant changes in audience behavior using SAS
Ensure that client deliverables are produced on time and error-free
5-10 years of experience in marketing analysis, database marketing, and CRM strategy
Demonstrated ability to interpret analytic output and provide strategic recommendations
Client management skills
Experience analyzing large-scale customer databases and evaluating the results of marketing programs
Knowledge of basic statistical concepts (e.g., significance testing, sampling, etc.) with working knowledge of multivariate statistics (i.e., regression analysis, cluster analysis, CHAID, etc.)
Comfortable working in a team-oriented, deadline driven environment
Proficiency with Excel and PowerPoint working knowledge of SAS a plus
Graduate degree in business, economics, or quantitative methods preferable Recruiter: Jamie Bernard

Statistical Marketing Analytics Manager Resume Examples & Samples

Responsible for the leadership, coaching, development and superior performance of a team of 3-4 Analysts
Provide actionable and insightful information from advanced statistical modeling, data mining, segmentation, customer profiling and quantitative analyses with the goals of: identifying cross-sell, up-sell, retention or acquisition opportunities, assessing opportunities to improve customer profitability, targeting the delivery of products and services to customers, validating and tracking model performance, developing next-generation models for product bundling and loyalty programs, and assessing customer behavior over time
Develop and direct a variety of fact based marketing tools and analysis that aid Senior Management in making decisions relating to the creation or expansion of new or existing services
Utilize and develop new analytical techniques and evaluate potential markets and market conditions
Oversee data driven customer marketing analysis, customer segmentation, and marketing campaigns by utilizing predictive modeling
Participate in strategic marketing decisions for a variety of customer segments, advertising, direct marketing, and promotional issues
Synthesize data into messages and very succinct presentations that aid in managerial decision making
In-depth knowledge of statistical tools (e.g., SAS, SPSS) and techniques (linear regression, time series analysis, factor analysis, cluster analysis etc.) used for modeling, segmentation, and data analysis
Minimum of 8 years marketing experience, consulting experience preferred
MBA or MS in Statistical/Decision Sciences or Managerial Economics preferred
Demonstrate the ability to assume project oriented work requiring the combination of synthesizing information and presenting findings that aid in managerial decision making
Demonstrated ability to work in a fast-paced, multi-tasked environment
Perseverance and confidence in handling senior executive clients
Financial services industry experience preferred
Proven ability to effectively coach and develop talent

Senior Marketing Analytics Manager Business Banking Resume Examples & Samples

Strong communication and interpersonal and leadership skills
Track record of high performance
Top notch problem solving skills
Ability to lead and thrive in a high-powered, cross-functional environment
Extensive experience in the development, deployment, and improvement of models (highly desired)
Excellent business savvy with experience in either product or marketing
15+ years of professional analytic experience
10+ years of people management / leadership experience
Advanced degree (Master':::s or PhD) in Science, Mathematics, Engineering, Business or similar quantitative fields
Financial Services industry experience a plus
Strategy and/or Analytic Consulting experience a plus
Broad technical skill set - database, data mining, analytic methods, modeling - specific expertise in SAS and Affinium Unica a plus
Candidate will have to be SAS certified within 90 days of starting the position

Marketing Analytics Manager Resume Examples & Samples

Collaborate with marketing and business teams to maximize efficiency and effectiveness of our existing $200MM+ global marketing budget across owned and licensed brands by working across our matrixed P&Ls to optimize our mix of spend across brands, marketing vehicles and geographies
Lead analytic team to deliver a broad scope of analysis including customer segmentation, ROI/mix modeling, lifetime value analysis, predictive modeling, cross channel analysis, survey design and analysis, and more. Create measurement strategies and learning agendas for the brand marketing teams, as well as marketing dashboards to monitor regional multi-brand performance and single brand global performance
Craft innovative data and analytics representations that allow insights to be easily understood and extracted from large amounts of data and analytical output
5-10 years of hands on analytics experience
Minimum of a Bachelor’s degree in Finance, Marketing, Business Administration, Statistics or related. Master’s degree in Statistics, Applied Mathematics or related or MBA preferred. The equivalent combination of education, training and work experience may be suitable
Expert at a variety of analytical techniques that must include some of the following: multivariate regression models, cluster analysis, mix modeling, predictive modeling, other advanced methods
Experience with sales forecasting and financial planning preferred in addition to experience in marketing analytics
Expert proficiency in SQL, Excel, PPT and some analytics tool (SAS, SPSS, R etc.) required. Experience with Business Intelligence tools a must
Experience working with large datasets including multi-channel, multi-brand, multi-product environments. Retail and ecommerce experience preferred
Strong analytical, project management, storytelling and communications skills

Statistical Marketing Analytics Manager Resume Examples & Samples

At the minimum must have a Bachelor’s Degree preferred within a quantitative discipline
Must have 3+ years of analytics experience w/ extensive hands-on experience working on analytical studies from: interacting with stakeholders to understand their business questions, crafting the methodology, to mine/analyze datasets utilizing SQL, SAS, R, Matlab, Stata, and ultimately delivering final insightful recommendations to stakeholders
3+ years of experience in data mining, modeling, and analyzing/reporting analytic findings using either SQL, SAS, R, Matlab, Stata is a MUST
3+ years of building predictive or propensity models using either SAS, R, Matlab, or Stata is a MUST
3+ years of experience analyzing: customer data/marketing campaigns utilizing the following: SQL, SAS, R, Matlab, Stata
3+ years of experience in Financial Services with consumer credit data utilizing either SQL, SAS, R, Matlab, Stata is a preferred
Some relocation assistance is available and NO Visa’s Recruiter: Sunil Sud

Customer Marketing Analytics Manager Resume Examples & Samples

Lead a team of analysts in delivering strategic and tactical marketing, customer and business analytics projects
Demonstrate expert knowledge of statistical concepts including regression analysis, factoring, clustering, decision trees and A/B testing
Experience with various data types (e.g. Relational, unstructured, Hierarchical, etc)
Experience in calculating incremental lift from marketing campaigns, monitoring KPIs and analyzing ROI

Marketing Analytics Manager Resume Examples & Samples

Apply segmentation and targeting to increase the relevance of marketing, both onsite and offsite
Present findings to team members and senior executives
Lead the conversation with internal stakeholders to understand their objectives, challenges and opportunities
Influence internal stakeholders at all levels of the organization to take action based on insights generated to seize business opportunities

Marketing Analytics Manager Resume Examples & Samples

Define and drive Marketing Analytics strategic roadmap for Government and Health Care Marketing, consulting and collaborating with key stakeholders
Enrich Government and Health Care Marketing datasets and measure marketing program and platform performance to improve MROI and conversions
Perform regular analysis that identifies actionable marketing insights, marketing influenced revenue opportunities and functional cost-savings
Drive Government and Health Care Marketing Analytics strategy and execution alignment through regular business reviews and stakeholder meetings
Collaborate and contribute to a center of excellence for Marketing Analytics and a common set of implementations, processes and communications to gain marketing operational and production efficiencies

Senior Marketing Analytics Manager Resume Examples & Samples

Analyzing HPSW web and social media marketing data to identify enhancement opportunities, generating ideas for digital improvements, suggesting testing agendas, measuring and interpreting test results, and making quantitatively-backed recommendations on how to further improve web, social and campaign performance
Manage and support scalable, ongoing marketing reporting dashboard to meet needs of the executive team, marketing and product teams
Lead the reporting cadence and reporting within SW Web Marketing from annual and quarterly plans to ad hoc analysis / presentations)
Regularly partner with HPSW web technology, web content management and social media marketing teams to drive site updates based on data driven modeling and quantified best digital marketing practices
Carry out ad hoc analysis into new industry trends to keep the company ahead of the game e.g. Mobile, Social Media
Serve as strategic advisor to business and marketing stakeholders regarding best practices to optimize HPSW Web properties performance metrics
Drive website feature testing and online surveys implementation; use various methodologies, such as A/B testing, to drive efficiencies and improve engagement and conversion metrics; monitor regression testing of existing features
Improve understanding of data across the business and leverage’s pan-HP self-service approach for all data and analysis, where applicable
Manage requirements for KPI tracking on hp.com/software global footprint
Create HPSW digital marketing best practice documentation dashboards and reports; provide ongoing training to the business and HPSW marketing ensure best practices are adopted
Partner with Corporate Digital Analytics team to conduct regular benchmarking and competitive analysis
Minimum of a Bachelor's Degree in business administration, mathematics, or statistics
8-10 years of experience of hands-on, real world web analytics experience. Previous experience within Digital and e-commerce environment is a must
Must possess a knowledge of market research methods
Familiarity with marketing principals and strategy, and digital marketing and media channels including Search, Display, Mobile, Video and Social
Understanding of web and mobile platforms and trends – including usage and behavior analysis, monitoring/analysis tools. Familiarity with other platforms and tools including Social and Community platforms, Analytics tools and engines, Globalization technologies and CRM systems. Especially Google Analytics & Adobe Site Catalyst; Salesforce.com / Aprimo /Contact Bridge/ Eloqua technical and business process user expertise a plus
Experience in developing and presenting market research and analytics insights
Proven ability to use Web metrics to identify areas for improvement and locate opportunities for further study
Extremely strong analytical skills (and a curious nature to match)
Ability to analyze and interpret data from multiple sources and across channels
Highly motivated and flexible individual with a proven ability to lead cross-functional teams and drive projects to successful and timely delivery
Ability to effectively communicate with individuals at all levels both internally and externally
Analytical thinker with good technical skills and attention to details
Strong process and workflow design skills
Comfortable working with large sets of data; Statistics acumen a must
Have a background and significant experience in an enterprise software company
Desire to learn, and ability to master, new systems and tools
Agile and able to adapt quickly, operating in a high growth business
Positive attitude and ability to manage multiple projects in a fast-paced, deadline-driven environment

Marketing Analytics Manager Resume Examples & Samples

Manage the full life cycle of marketing analytics projects from translating business goals into requirements and key performance indicators through execution, analysis and delivery of insights to project stakeholders. This work is sometimes completed as an individual performer and sometimes as a manager or project leader coordinating the actions of others
Create reports and dashboards that help the marketing organization understand and measure progress on key performance metrics and provide a foundation for data-driven planning & campaign execution
Analyze data across platforms to develop actionable insights and recommendations that help North America marketing teams improve performance and increase marketing ROI. Data sources include, but are not limited to websites (Adobe Analytics), CRM (Salesforce.com), communication & campaign tools (social media, email, events), customer transactional records, Voice of the Customer program, and more
Communicate complex analysis and performance metrics to the marketing organization in a meaningful and understandable way
Champion and support the use of data by marketing teams to guide strategic and tactical decisions, increase the effectiveness of marketing campaigns, and better allocate marketing resources based on results
Collaborate on the development and execution of an analytics roadmap to improve current processes and capabilities and plan for future organizational needs
5+ years of marketing or marketing analytics experience, with demonstrated success in using data and analytics to improve marketing performance
Experience analyzing and optimizing B2C and transactional marketing programs to improve conversions, customer engagement and ROI
Demonstrated ability to analyze marketing and customer data across multiple platforms
Ability to think strategically and work hands-on with data is a must
Strong business acumen and problem solving skills
Strong enthusiasm for analytics and its ability to make a difference within organizations
Ability to work cross-functionally within a matrix organization
Strong communication, presentation, and collaboration skills
Experience with Adobe Analytics and Salesforce.com

Bp Marketing Analytics Manager Resume Examples & Samples

Provide primary analytics support to develop and implement marketing strategies / programs for the BP client programs including the PLCC, Visa and Visa Signature portfolios
Lead Marketing Analyst direct report through training, mentoring, and guidance. Also staff and back-fill as necessary
Ensure all analysis drives appropriate marketing investment decisions and optimizes marketing expense
Analyze and segment customers by behavior, level of engagement, and profitability to ensure that targeted strategy meets the needs of the customers and the business
Conduct extensive analysis of performance trends and provide insightful business performance reporting
Provide reporting to audit BP Driver Rewards earning and redemption, ensuring compliance across the rewards process
Manage team to create and maintain monthly bounty files and other client reporting requests as needed
Interface with client and client team to present findings and identify opportunities to drive program performance
Support BP Field Sales Team initiatives as needed
Bachelor's degree in economics, finance, business, engineering, or other quantitative fields OR in lieu of degree; high school diploma/GED and 7+ years of marketing analytics experience in a corporate environment
3+ years of analytics experience in marketing, portfolio management, product development, or loyalty programs in credit card / consumer businesses, or credit card risk strategy
5+ years of analytics experience in marketing, portfolio management, product development, or loyalty programs in credit card / consumer businesses, or credit card risk strategy
Master’s / MBA degree preferred
Strong project management, communications, multi-tasking, ability to work independently, relationship management skills are keys to success
Proven SAS or SQL data mining skills and advanced skills using spreadsheet and presentation tools
Ability to perform ad-hoc analysis, glean and form business insights under aggressive timelines

Marketing Analytics Manager Resume Examples & Samples

Provide primary analytics support for retail advisory services, investment analytics, business development, and targeting and segmentation efforts to drive growth and profitability
Benchmarking marketplace and economic trends as well as enhancing competitive intelligence
Conduct extensive analysis of performance trends and leverage predictive analytics to provide insight into growth opportunities
Develop and present accurate, meaningful results on time and in a concise packaged fashion to a variety of audiences, including senior leadership
Maintain strong external focus. Proactively identify and incorporate new sources of data to enhance analytic tools. Proactively identify new analytic techniques to develop differentiated retailer analytic solutions to drive results. Conduct Ad-hoc analysis as and when required
Mentor junior members on team and across department
Bachelor's degree. In lieu of degree, HS Diploma and 8+ years analytics experience in marketing, portfolio management, product development, loyalty programs in credit card / consumer businesses, or credit card risk strategy or retail analytics
3+ years of analytics experience in marketing, portfolio management, product development, loyalty programs in credit card / consumer businesses, or credit card risk strategy or retail analytics
Experience utilizing SAS or SQL data mining skills, proven modeling skills, strong understanding of targeting and segmentation, retail analytic tools and advanced skills using Excel and PowerPoint
5+ years of analytics experience in marketing, portfolio management, product development, loyalty programs in credit card / consumer businesses, or credit card risk strategy or retail analytics
Masters greatly preferred in statistics/ decision sciences/ predictive analytics or other quantitative field or MBA
Proven experience with Modelbuilder, SPSS, R, or data visualization tools such as SAS VA and Tableau
Proven track record of communicating to senior leadership including C-suite
Solid understanding of card industry financial P&L drivers and key sensitivities, with business performance reporting experience
Ability to synthesize/analyze complex and diverse information and to develop and recommend strategies and communicate them clearly
Think strategically and ability to identify business opportunities with minimal direction
Strong project management, communications, multi-tasking, relationship management and influencing skills and the ability to work independently are critical to success
Ability to lead outside vendors and regionally diverse cross-functional and analytic teams
Demonstrated ability to manage complexity/ambiguity and multiple initiatives

Marketing Analytics Manager Resume Examples & Samples

Bachelors degree in Marketing
Experience with SQL reporting, Google Analytics, and Doubleclick
5 years of experience in direct marketing, online marketing, advertising, or consulting
Data driven research experience in the retail or insurance industry
Experience with a web analytics solution
Experience with statistical analysis tools

Marketing Analytics Manager Resume Examples & Samples

Analyze Provider Marketing campaign performance and make recommendations for future strategies; identify outlier performance among partners and segments
Partner with Marketing and Digital team to develop clear set of performance metrics
Identify and create client segmentation strategies and models to drive greater marketing and performance
Monitor performance of business goals & communicate status through dashboards
Monitor and analyze industry performance, macroeconomic trends and root causes to optimize marketing campaigns and initiatives
Partner with COE to both develop and leverage repository of best practices
Bachelor’s degree, or in lieu of degree a high school diploma and 8 years of work experience establishing and managing marketing analytics in the financial services, credit card and/or payments industry
A minimum of 8 years of work experience to include
5 years of project management skills and experience
Systems design and implementation experience strongly preferred
Proven track record of delivering results
Ability to translate complex information into actionable analysis and recommendations
Strong marketing, creative and analytical skills
Ability to influence senior managers and decision makers
MBA or relevant master’s degree
Ability to innovate and find creative solutions to meeting business goals

Marketing Analytics Manager Resume Examples & Samples

A four-year college degree, graduate degree or PhD in Statistics, Mathematics, or other analytical science preferred
5+ years of experience in database marketing and analytics using various data management and analytical tools
Supplier-side research experiences a plus
Experience in a wide range of qualitative and quantitative methods and ability to apply them appropriately to business issues
The ability to generate and clearly communicate insights from a set of data as well as provide recommended actions based on results
Experience tailoring communications to different audiences and proactively communicating to all levels of stakeholders: executive leadership, departmental leadership, cross-functional team members
Experience discovering and activating consumer insights that lead to sales growth

Marketing Analytics Manager Resume Examples & Samples

Superior financial and operational analytical skills and comfort with data and forecasting
Expert presentation, report development and powerpoint skills
Substantive experience (5+ years) within a brand marketing organization or related entity analyzing marketing program effectiveness across channels and regions
Ability to develop and present a POV and implications based on data, and present findings across the organization
Understanding of technologies and tools that support tracking of marketing program performances
Ability to work collaboratively with Senior Marketing leaders to develop hindsighting analyses and presentations

Partner Marketing Analytics Manager Resume Examples & Samples

Bachelor's degree in mathematics, statistics, econometrics, or related quantitative field; MBA/MS preferred
7-10 years of experience with SAS, SQL or other database tools and languages to assemble and manipulate data; experience using big data platforms (Oracle, Teradata) is required
7-10 years of doing Risk or Marketing analytics in the financial services industry (credit card experience preferred) with strong analytical, technical, and statistical skill. Ability to synthesize/analyze diverse information, develop and recommend strategies, and make decisions
2-4 years of marketing experience in relationship management, marketing strategy, portfolio management, loyalty programs, acquisition, and consumer product experience
Superior project management, oral communication and presentation skills, ability to work independently and work effectively in cross-functional teams and influence business partners are keys to success
Expert skills in Microsoft Word, Excel (including pivot table), and PowerPoint
Strategic insight and ability to think beyond raw data and to understand the underlying business context and sense business opportunities hidden in data
Exceptional time management skills, with the ability to multi-task, keep numerous tasks on track and manage ad-hoc data to form insightful business analysis with aggressive turnaround timelines

Marketing Analytics Manager Resume Examples & Samples

Create merchant level presentations driven by insights
Partner with business development to identify key strategic partners and level of commitment we should make
Drive product development road map conversation across digital and IT teams
Build and communicate presentations to senior leadership
Longer term build out a team of 2-3 Analysts reporting directly and indirectly
10+ years of related experience in loyalty marketing or strategic analytics, digital experience preferred
Working knowledge of digital and retail industry, preferred
Excellent strategic, verbal and written communication skills

Digital Marketing Analytics Manager / AVP Resume Examples & Samples

Lead digital marketing analytics efforts with emphasis on acquisitions
Work with large data sets to create, measure and provide key insights for online campaigns
Develop and execute well-structured digital marketing measurement models
Provide tracking, tagging and measurement requirements for data warehousing and reporting
Analyze website behavior and customer experience

Marketing Analytics Manager Resume Examples & Samples

Manages local promotions and event marketing; coordinates with direct sales staff
Analyzes subscriber numbers and packages and revenue to determine performance compared to budget
Creates reporting to measure success of marketing programs
Assists with maintaining and improving ongoing marketing programs, analyses, and reports

Marketing Analytics Manager Resume Examples & Samples

Provide mentorship and guidance to 2-3 marketing analysts
Synthesize large volumes of data into actionable insights to influence business and marketing strategies
Collaborate with marketing partners to design initiatives that generate profitable growth
Develop business case analytics and forecast P&L impacts to drive innovation initiatives and new capabilities development
Bachelor's degree in a quantitative discipline such as finance, economics, statistics, engineering, or mathematics; MBA degree preferred
7-10 years of related experience within marketing, finance or risk analysis; Finance services industry experience preferred
Proven ability to lead a high performing team
Hands-on programming skills to synthesize large volumes of data; SAS and SQL preferred
Ability to develop strong working relationships with cross-functional teams

Marketing Analytics Manager Resume Examples & Samples

Bachelor’s degree with 5+ year’s successful consumer services marketing experience
Solid understanding of marketing communications and new and emerging media platforms (i.e. mobile, digital, social media)
Marketing research experience required
Demonstrated experience in project management, organizational leadership, and agency management
Ability to present complicated material in a concise and compelling manner
Expert in advanced Excel, data analysis, and PowerPoint presentations
Experience with Telecom or Technology companies is desired, as well as understanding of U.S. professional sports and entertainment industries

Marketing Analytics Manager Resume Examples & Samples

Must have 5+ years of extensive hands-on analytics experience working on analytical studies from: crafting the methodology, to data mining using tools like SAS, R, SQL, and ultimately delivering final insightful recommendations
Experience conceptualizing, targeting, analyzing, and optimizing ROI on marketing campaigns (email, direct mail, digital) using tools like SAS, R, SQL
Experience with test design scenarios on marketing campaigns (direct mail, email, digital)

Marketing Analytics Manager Resume Examples & Samples

Performing analysis of data from multiple systems in order to uncover actionable intelligence and trends that provide value to business partners
Producing high quality reports and analysis of marketing; effectively using charts, graphs and tables to convey analysis and summarize results
Develop deep subject matter expertise and act as the marketing analytics Subject Matter Expert (SME) within Marketing organization
Staying current on best practice and marketing analytics methodologies and trends
Advanced capabilities in extracting and manipulating large data sets; Proficient in data mining software such as SQL or equivalent
7+ years of related marketing or business analytics experience
5+ years of experience managing high-potential talent and building teams
Exceptional with Excel and manual data analysis
Experience working with SQL or MySQL required; experience with BigQuery, Tableau and Python preferred
Strong knowledge of DR marketing metrics and optimization techniques
Experience in a high paced, high volume multi-tasking role and environment

Consumer & Marketing Analytics, Manager Resume Examples & Samples

Partner with Sales & Marketing to support initiatives by providing quality insights and recommendations to achieve maximum value creation
Leverage B2B & B2C data and analytics tools to provide recommendations on customer development efforts, targeted marketing campaigns, promotions, etc. Ultimately, work to implement programs focused on increasing customer acquisition, retention, and loyalty
Work cross functionally with Sales, Marketing, and Finance teams to monitor KPI data and measurements to support budgeting and forecasting
Analyze marketing program results and leverage analysis to optimize and improve direct marketing efforts; optimize the usage of analytics for segmentation, marketing campaigns, and resource deployment
Socialize and communicate insights and direction throughout the organization, clearly and effectively providing complex analytical solutions by molding numerous sources of data into compelling stories
Produce high quality and informative reports, data visuals, and analysis of Sales, Marketing, and Financial data
Analyze operational and enterprise customer data related to sales, profitability, market, and product types and provide recommendations related to sales strategy
Create and maintain insightful dashboards and scorecards that will enable sales and client services managers to grow business lines across different regions and customer sets
Interpret complex and sometimes contradictory data gathered from a variety of sources, convert to actionable information and partner with colleagues to support strategy
Field and provide support for ad hoc data analysis requests/recommendations from the Director, Business Intelligence & Analytics and the Sales, Marketing, and Finance teams

Marketing Analytics Manager Resume Examples & Samples

Define and drive the Marketing Analytics strategic roadmap for Insurance Marketing, consulting and collaborating with key stakeholders
Enrich Insurance Marketing datasets and measure marketing program and platform performance to improve MROI and conversions
Drive Insurance Marketing Analytics strategy and execution alignment through regular business reviews and stakeholder meetings

Marketing Analytics Manager Resume Examples & Samples

Strong analytical and quantitative experience turning data into actionable insights, with emphasis on statistics
Ability to think both strategically and tactically
Experience managing social promotion and analysis
Exceptional Microsoft Office skills, especially Excel and PowerPoint
A passion for marketing, entertainment and culture trends

International Marketing Analytics Manager Resume Examples & Samples

Lead the monthly International review process by collaborating with the Business Development Managers (BDM), Division Managers (for our top 15 countries) and finance to analyze performance opportunities/gaps, develop an accurate local currency growth revenue forecast by quarter, and identify critical issues that require support from the division to address. Define monthly action steps to meet quarterly sales growth and profitability targets. Implement and monitor action plans
Advance and enhance the implementation of the market sizing and potential tool for IPD’s for top countries. Work closely with Global Marketing Managers and BDMs to improve the market advancement model tool and train countries on its use
Implement and enhance the quarterly active mix management reports by quarter for top countries. Assist BDMs by replicating the analysis by region. Review COGs/gross margin performance to maximize profitability through active mix management. Establish process for analyzing customer and product profitability and drive improvement
Build and implement analytical process using Salesforce.com to enhance visibility and management of pipeline opportunities. Guide BDMs, Country Division Leaders and other key stakeholders on the implementation. Assist management on developing predictive Salesforce.com views and tools to support region/top country revenue plan achievement
Facilitate sources of growth alignment between division and top countries for IPD’s annual operating plan. Implement standard process for developing and monitoring top country growth plans. Support annual strategic planning process
Establish process to gather and communicate international intelligence on key competitors
Identify leading and lagging market metrics to measure IPD’s International performance. Leverage market indicators to proactively identify areas where the division has revenue upsides and risks to the OP
Manage the International spending budget on a quarterly basis
Bachelor degree or higher form an accredited university is required
Minimum of five (5) years of combined experience in marketing and/or finance is required
Minimum of two (2) years of experience in the healthcare field is required
Project management or project leadership experience is desired
Ability to consistently meet/exceed challenging business goals in an ambiguous environment
Strong systems skills with proficiency in MS Office applications (Excel and PowerPoint), WDSR, salesforce.com, PeopleSoft Purchase Order Process, Longview and ICE, Vendavo
Demonstrated ability to effectively work across time zones, cultures, and languages
Ability to think strategically and execute operationally
Experience working in a highly matrixed environment
Excellent leadership, collaboration, influencing, communication, presentation and facilitation skills
Highly analytical and skilled at working with different data sets to analyze, interpret and communicate insights from the data

Global Marketing Analytics Manager Resume Examples & Samples

Create and maintain dashboards to track and optimize user acquisition results
Evaluate the effectiveness of marketing campaigns to inform Marketing budget allocation
Provide analysis and insights to optimize user retention and engagement
Measure interactions with the brand across platforms, including website, apps, email, and social
Calculate lifetime value of BabyCenter customers
Create and maintain dashboards to report on the activity of email campaigns
Track progress vs. goals for lead generation programs
Create and maintain model to track progress of paid campaigns to meet leadership goals
Measure brand awareness and brand affinity vs. competitors
Track app push notification retention
Review and recommend vendors
Work with Marketing and Tech teams to define and implement optimal data tracking
Work with Data Science team to optimize marketing data structure and reporting
Analyze results of maternal health tests and monitor potential impact on user acquisition
Provide ad hoc analysis and insights as needed to support Marketing initiatives
Bachelor’s degree, ideally with a focus in statistics or business/marketing
A minimum of 4 years of business experience
Advanced Excel skills and proven ability to manipulate large quantities of data
Experience with marketing analytics and marketing intelligence
Experience with databases; SQL skills desirable
Strong communication, writing, and presentation skills
Comfortable interpreting data and explaining complex behaviors and analyses
Comfortable providing appropriate and actionable business recommendations to directors and executives
Proven ability to understand client objectives and translate questions into insightful analysis
Proven ability and interest to quickly learn new tools and software
A passion for online marketing, social media, and media solutions
Experience with web analytics is preferred
Experience with Tableau or other data visualization software is preferred
Experience with mobile app attribution and social media analytics is preferred
Experience with brand awareness and brand affinity measurement is preferredMarket Research

Digital Marketing Analytics Manager Resume Examples & Samples

Responsible for reporting, analyzing, forecasting, reviewing and interpreting data relating to Phoenix.Edu, providing data and insights that will help guide digital channels to improve and optimize their performance
Provide regular digital media reporting and analysis relating to performance and variance to monthly/quarterly targets, as well as trending performance and year over year comparisons
Proactively identify and interpret key drivers behind marketing performance, and deliver best in class insights to channel owners to optimize efficiency of spend and performance of media
Manage multiple stakeholders, both within digital marketing and across the wider organization, providing quick turnaround on multiple requests. Counsel stakeholders on how to accurately interpret data and which metrics should determine campaign effectiveness
Perform detailed analyses on trends, performance attribution, root cause analysis, and construct data views to communicate findings in a clear, structured manner
Build highly detailed, metrics-driven models to predict performance of media, set forecasts/targets/budgets and provide sensitivity/scenario analyses. Assist in budgeting process/planning with strategic analytical support to create executional plans for digital media groups
Ensure accuracy of data, perform regular audits, and work with website development team to improve and refine captured data to improve further possible analysis

Senior Partner Marketing Analytics Manager Resume Examples & Samples

Conduct ad-hoc business analysis e.g. auction/competitor intelligence
Develop insights through hypothesis testing and sensitivity analysis in order to improve Metasearch traffic productivity and increase return on investment
Run comprehensive marketing optimization/analytics projects and iteration of algorithms to solve real-world marketing problems
Perform complex data analysis and financial modeling to support business case development
Lead all day to day partner business activities such as account/campaign management, forecasting, and performance reporting
Minimum 5 years of work experience
Bachelor’s degree in a quantitative field, such as Economics, Statistics, Engineering, Applied Mathematics
Strong quantitative, analytical and problem solving skills, combined with a high level of initiative and ability to thrive in a multi-tasking, fast-paced environment
Able to drive cross-functional partnership with Product and Tech
Master’s degree in a quantitative field, such as Economics, Statistics, Engineering, Applied Mathematics
Experience coding in Python
Knowledge of data mining and analytic methods such as Clustering / Cluster Analysis, Factor Analysis, Regression Models, Logistic Regression, Predictive Modeling, optimization models
Graduate level degree in a quantitative field, such as Economics, Statistics, Engineering, Applied Mathematics

Senior Marketing Analytics Manager Resume Examples & Samples

Use statistics, distributions and confidence intervals to make decisions based on data. Manipulate large data sets for business insights and implement solutions to improve Metasearch traffic productivity and increase return on investment
Develop and defend a Financial Plan/Forecast. Explain factors and events that result in variance to targets over time
Communicate complex analytical topics in a clean & simple way to multiple partners and senior leadership (both internal & external)
Collaborate with Partners, Product and Technical Teams to contribute to Meta products and tools development (APIs, bidding tools, dashboards, etc.) and influence prioritization
Proven success working cross-functionally
Applied experience with data mining and analytic methods such as Clustering / Cluster Analysis, Factor Analysis, Regression Models, Logistic Regression, Predictive Modeling, optimization models
Experience in online marketing, e-commerce, or equivalent role with an analytical bend

Marketing Analytics Manager Resume Examples & Samples

BS in Mathematics, Computer Science, Economics, or quantitative field required. MS preferred
3+ years of data analysis / similar technical experience, or equivalent education required
Experience with computer programming or query tools required (SQL, Python preferred)
Expertise with R, SAS, or other data analysis software preferred
Experience developing dashboards with Tableau or other visualization software preferred

Marketing Analytics Manager Resume Examples & Samples

Act as the business lead for the development of a new marketing database. This includes gathering requirements from business stakeholders and ensuring alignment between Marketing and IT
Manage database marketing initiatives to support an omnichannel marketing strategy
Integrate email, website, advertising, call center, and direct mail data to produce a comprehensive view of marketing initiatives
Develop reports that provide meaningful insight to highlight potential areas of improvement
Improve visibility into the customer journey from the first touchpoint until the final sale, particularly in relation to digital marketing activities
Work with internal and agency stakeholders to continuously identify additional data sources and analytical tools that could produce more robust reports
Visualize data to develop easy-to-interpret presentations to stakeholders throughout the organization, including senior management

Marketing Analytics Manager Resume Examples & Samples

Mine data and analytics at the rider level to gain a better understanding of their usage behaviors, including impacts of current marketing strategies
Implement and analyze A/B or Multi-Variate Tests to provide in-depth insights to the marketing team on the test data and understanding of marketing drivers' effects
Present findings to senior management to drive business and marketing decisions

Regional Marketing & Analytics Manager Resume Examples & Samples

35% Identification/justification of innovation opportunities
Lead identification and synthesis of regulatory, environmental, market, consumer and Cargill trends to identify directions for general business growth
Interacts with industry at large and specific customers to develop unique insights regarding market opportunities
Ensure opportunity space sizing and clarity on the specific solution spaces validated by market justification for investment
Work with commercial marketing and product line colleagues to ensure compelling value propositions on new innovations
Lead market mapping and understanding of S&D picture for solution spaces
Collaborate with R&D and commercial leadership to populate product line architectures (PLAs)
Participates with other parts of the organization to assess and propose capabilities needed. Ensures project scope is captured in project scoping documents that allow team to consistently deliver on project objectives
Identification of today’s and futures market needs. Understands business needs and provides consultation and direction to influence decision maker
25% Competitive Intelligence to guide tactical and strategic decisions
Explore business needs for competitive intelligence to inform important business decisions and ensure process is in place to deliver needed competitive intelligence
Influences organization to create channels of communication to develop industry-leading competitive intelligence system/approach
Consolidation of market outlook of traditional and future markets including customer and segment trends
Creates market intelligence on traditional and future markets. Create competitive intelligence on traditional and non traditional competitors
Works with FP&A to acquire and digest perspectives regarding our competitors and inform the Cargill leadership with clear views of what this means to the Cargill organization
Works with FP&A to provide a complete perspective on internal and external dynamics that inform/enable strategic pricing and channel cost curve actions
25% Leadership in Strategy Development/Direction
Lead market analysis and synthesis of related business trend data that allows for decision making and choice in Group strategy
Directly or indirectly conduct STEEP, SWOT and additional broad analysis of our business context to help inform business direction
Active member of business strategy teams and may lead parts of strategy development
Work with local and global product line managers to assess current business performance, business potential and choose how to win actions needed
Collaborate with Strategy lead to assess and do initial consideration of MADJV game board candidates
10+ years combined strategic marketing or commercial experience – minimum 5 years in a commercial/marketing leadership position
Demonstrated customer-facing experience in a B2B environment
Develop thorough knowledge on specific industries
Ability to see, understand and create insights from trends in the marketplace
Able to translate research learning into insights & recommendations for the business
Can assess market opportunities with financial rigor
Strategic and tactical thinker, who can see and plan ways to enlarge our market or gain competitive advantage
Analytical, financial and logic skills to organize/present rationale for proposed business choices
Fluency in English language is a must have
Ability to get things done through others. Lead through empowerment
Play-to-Win mentality
Degree involving strategic marketing and Master’s degree involving strategic marketing, economics or MBA preferred
>15 yrs marketing/competitive intelligence and related team leadership
Demonstrated success in managing teams
Experience in product lines or markets at all stages of life cycle
Influencing organization to grow in new directions
Knowledge of food, feed and bio-industrial industries, Familiarity with related consumer and customer trends ,
Knowledge of starchy and hydrocolloid ingredients and sweetening, texturizing and health concepts
Awareness of key differences in food, feed and industrial market applications
Understanding of market trade flows and price/cost levers
Knowledge about key industry personnel and associations
Carbohydrate / protein / fibers product knowledge

Marketing Analytics Manager Resume Examples & Samples

Understand the business challenges faced by the DE Marketing team, but also be ready to help other marketplaces across EU with actionable insights and concise recommendations
Design and conduct rigorous experiments on the effectiveness and efficiency of different marketing actions that will inform long term strategy
Support advertising measurement of various Amazon programs and help optimize remuneration models for marketing affiliates
Leverage customer data to increase the efficiency of our marketing spend working closely with the channel teams on campaign optimization
Update existing and create new metrics and reporting that help drive business decisions
Bachelor’ s degree in mathematics, statistics, operational research, or related discipline
Some years of experience in Marketing Analytics in a big data environment
Proficiency in analytical data manipulation on large marketing databases and external data sources
Expert using Excel for data analysis and modeling
Able to generate ideas and solve problems independently
Ability to manage multiple cross-functional projects across multiple geographies
Complete fluency in English, excellent writing skills
Willingness to roll up the sleeves and do whatever is necessary to meet team goals and deadlines
Advanced degree in statistics, operational research, business or related discipline
Good knowledge of SQL and working with relational databases
Experience with building scalable reporting
Knowledge of data visualization software (Microstrategy, Tableau)
Experience working within a high-growth, fast paced technology company

Marketing Analytics, Manager / Senior Manager Resume Examples & Samples

Must have 5+ years of extensive hands-on analytics experience working on analytical studies from: crafting the methodology, to data mining using tools like SQL / SAS / R and ultimately delivering final insightful recommendations
Experience pulling data and analyzing customer transactional data utilizing SAS, SQL, R
Understanding test design and preparing testing scenarios on marketing campaigns (direct mail, email, telemarketing, etc.) using SAS, SQL, R
Proven ability to formulate strategy on marketing initiatives (acquisitions, reactivation, retention, loyalty)
Forecasting and demand planning experience is a plus

Senior Marketing Analytics Manager Resume Examples & Samples

Drive the weekly, monthly and quarterly borrower marketing acquisition budget and forecasting process in collaboration with FP&A
Analyze variances between actuals, forecast, and plan - use insights to iterate on forecasts and create action
Lead monthly and quarterly business reviews to analyze results and key information
Proactively identify risks and opportunities to forecast
Develop response models, sales forecasts, data mining procedures, etc. through the use of analytical and statistical tools such as SAS and excel
Develop and maintain new analytic reports and dashboards to provide regular insight to key marketing leaders within multiple platforms
Contribute to development of custom reporting frameworks to incorporate new data inputs, including new products and calculated metrics
5+ years of experience in Direct Marketing Analytics or in an FP&A role that supported the marketing function
Advanced Excel, SQL, SAS data modeling and analysis skills
Experience managing and forecasting direct marketing programs and budgets
Experience in developing reports in Tableau or similar enterprise data warehouse reporting tools
Passion for data, reporting, analysis and systems
Get stuff done, we need to move quickly and produce content and programs at a fast rate
Dependability - a reputation for doing what you say you are going to do and a willingness to go beyond the call of duty

Digital Marketing Analytics Manager Resume Examples & Samples

Leverage data and provide insights and recommendations that support the Ultrasound and Patient Care & Monitoring Solutions teams in the production and execution of high-quality B2B digital marketing activities
Work closely with digital managers, marketing communications manager, marketing stakeholders and digital network to provide insights into and analyze impact of digital media and programs
Monitor, improve and/or create new analytic dashboards to measure all digital properties and campaigns
Work with data owners to validate data and ensure accuracy of reporting
Utilize analytic and data management techniques to create actionable insights that impact the ROI/ROAS digital marketing campaigns
Provide reporting solutions, A/B testing support, tagging recommendations, survey support and more
Use web analytics tools to track, analyze and optimize online customer acquisition campaigns
Test and analyze creative and campaign structures to increase ROI and drive incremental response behaviors
Meet with internal and external clients to understand business needs for reporting, then interpret those needs and translate them into technical requirements
Assist senior management, digital managers and MarCom managers in preparation for major marketing meetings and presentations
Act as liaison between technical and non-technical resources as it relates to digital data
Identify opportunities to improve legacy analyses and reporting processes, and work with appropriate parties to convince and implement
Analyze and strategically leverage web metrics to determine trends, successes, site issues, opportunities, etc and make recommendations to site owners
Work with social media/social community manager on social insights to be included in overall digital analytics report to the businesses
Provide insights to inform periodic management updates about the business groups’ digital programs and progress
Experience with Display campaigns, SEM/PPC, SEO optimization and keyword analysis, A/B testing, traffic segmentation and entrance/exit path analysis
Balance of quantitative and qualitative analytic skills, with aptitude for applying them to campaign optimization along with problem identification and resolution
Advanced proficiency in web analytics tools such as Google Analytics and Omniture/SiteCatalyst
Experience with integrated / cross-channel reporting and attribution
Advanced proficiency in MS Office applications
Excellent organizational skills, good oral and written communication skills, and strong interpersonal skills
Experience working in a large, international, matrixed organization a plus

Marketing Analytics Manager Resume Examples & Samples

3 yrs of experience in managing Marketing B2B projects is needed
Demonstrated experience and knowledge of marketing analytics and insights
Previous experience using data visualization tools like Tableau
Knowledge of data tools, such as Hadoop
Bachelor's degree with a strong focus on Marketing, Analytics or related field
Adaptable and able to function well within a highly changeable environment
Strong knowledge of big data / analytics tools and processes
Ability to drive projects with speed and agility and to deliver in time, budget and scope
Willing to learn new marketing and analytics skills as well as sharing knowledge with the team
Innovative and forward looking personality with strong presentation skills
Detail orientated, and able to thrive in a complex data environment
Experience in working with Sales organizations

Marketing Analytics Manager Resume Examples & Samples

Perform multi-touch attribution analysis to create the most thorough view of IRR at the marketing and sales level
Coordinate integration of Direct Mail and Outbound campaign information into various database platforms such as CRM and marketing automation
Work closely to maintain the integrity of the data as well as refine business rules around key metrics when needed
Oversee the consolidation of recurring reports and extraneous data sources
Attend a cross-functional task force as the Marketing Analytics representative and manage the task flow
Bachelor's degree in Business, Marketing or related field
3+ years experience
Extensive industry experience in database marketing and marketing campaign execution
Familiarity with attribution analysis and multi-touch marketing
Previous B2B industry experience preferred
Previous experience working with CRM platforms
Experience working with financial models and forecasting
Experience with marketing automation/campaign management programs like HubSpot, Pardot and/or Marketo

Marketing Analytics Manager Resume Examples & Samples

Develop analytics and dashboards to communicate effectiveness of marketing initiatives and provide insights to improve conversion metrics
Develop dashboard and work closely with marketing managers to optimize revenue through partner programs
Perform strategic and various ad hoc analysis to support Marketing
Experience in the lending industry with exposure to marketing and/or risk domain is strongly preferred
5-7+ years of data management and analytics experience
Proficient in Tableau, databases/SQL/SAS, and business intelligence tools
MS Word, Outlook, Access, PowerPoint and strong Excel skills

Digital Marketing Analytics Manager Resume Examples & Samples

Perform analytics to generate cross-channel insights and identify opportunities/actions to drive new acquisition sales as well as upgrades and renewals from existing customers to optimize conversion and revenue/profitability within the Verizon Digital channels (desktop website, mobile website, mobile app, etc.)
Become the Subject Matter Expert on performance of sales, service and support interactions / customer journeys across desktop/mobile site experiences and mobile app
Connect data/analysis findings to knowledge of business systems & processes to generate recommendations to drive profitable growth
Digital Analytics Business intelligence and executive reporting mainly focused around digital customer path analysis and sales/revenue performance including the design, development and implementation of complex performance analysis of online presence with the utilization of Site Catalyst including Discover, Data Warehouse, Report Builder and Data Workbench
Design, develop and deploy data visualization executive-level dashboards in Tableau based on key insights and outputs from analyses
Conduct root cause analysis on performance and make recommendations based on advanced analytics findings on site experiences / customer paths, campaigns, site design/creative changes to optimize conversion and revenue utilizing tools such as Tealeaf
Develop close rate analysis for existing and prospect customers to measure customer probability to order/upgrade service and then leverage outputs from the analysis combined with digital and cross-channel customer path/journey analysis to generate recommendations to improve close rates
Perform analysis to identify digital actions/events/interactions which result in increases/decreases in RCM and Churn and leverage insights / real-time analysis on these unique sequences of actions/events/interactions to identify opportunities to proactively drive site changes / personalization to increase RCM and decrease churn from acquisition through the Customer tenure
Lead strategist for Tag Management Platform (Ensighten or Adobe DTM) and develop web analytics tag solution/requirements documentation to ensure all data is captured
Provide overall management (program/project management “PMO”) for all Digital Analytics requests for Tagging and Reporting, ad-hoc analysis, and deep-dive projects
Monitor site performance hourly/daily and take appropriate action
Manage, coordinate, and track results of A/B testing and outbound campaigns
Operate as the liaison between Digital Analytics team and IT Development team for all projects and releases within the Digital sites and app including testing pre/post deployment of changes to ensure timely and accurate reporting and insights
Forecast sales and revenue site performance from traffic/demand to conversion
Discover new opportunities to optimize the business through analytics and statistical modeling using business analytical tools

Digital Marketing Analytics Manager Resume Examples & Samples

Strategy – Strategic analysis to manage the efficient use of the email channel
Measurement – Manage the standards for consistent tracking of testing, targeting, suppressions, metadata, dispositions and responses associated with email
Reporting – Deliver and support channel level reports, dashboards and benchmarks
Testing – Plan, design, size, execute, track and assess testing of key campaigns/functions
Optimization – Conduct analysis to drive ongoing marketing optimization and a great customer experience
7-10 years of experience with SAS, SQL or other database tools and languages to assemble and manipulate data
Experience conducting data analysis and reporting for digital marketing, landing pages and mobile sites/apps
3-5 years experience with digital marketing campaign test design, reporting and optimization
Experience conducting analyses that result in data-driven recommendations and opportunities that solve business problems
Experience developing reports for insights/action using tools like Tableau
Experience analyzing digital marketing performance with best-in-class web analytic tools (Google Analytics, Adobe/Omniture Insight/Visual Sciences, Webtrends, CoreMetrics, etc.)
Exceptional time management skills, with the ability to multi-task and keep numerous tasks on track
Must have a demonstrated superior attention to detail

Marketing Analytics Manager Resume Examples & Samples

Bachelor’s Degree required; Advanced degree (MBA, Master) in business, marketing, statistics, or related field
Experience with multi-unit retail organizations with complex sales cycles as well as utilizing marketing channels for national, regional and local lead generation
The ideal candidate will have 10+ years in marketing, business analytics, product management, strategy consulting, and business planning roles
Familiar with a variety of financial forecasting concepts, practices, and procedures
Solid knowledge of online testing techniques and statistical techniques
Practical understanding of marketing channels, including both traditional and digital media, measuring individual ROI and developing channel optimization analyses and recommendations
Be statistically savvy
Strong leadership, influence, partnering and collaborative skills
Strong communication skills to effectively drive recommendations and land priorities across senior leaders
Experience in internet marketing, test & learn frameworks, large / complex / multidimensional data, web analytics, media mix modeling preferred
Experience with analyzing consumer, marketing data in ecommerce or a top consumer focused company is a plus
Experience with vendor relationships
Highly skilled in using tools such as Excel and Access/SQL to extract/analyze data
Strong data orientation: Excel power user, modeling, pivot tables, etc
Proven leadership in a team-oriented environment demonstrating the ability to work well cross-functionally and get things done in interdepartmentally in an effective, time-efficient manner
Presentation expertise, via whiteboard or PowerPoint. Be able to fine-tune the same presentation for an audience of analysts, then an audience of executives. Know when you’ve lost them and need to go back
Track record of interacting with high performance teams
Strong problem solving ability ranging from conceptualization to quantitative and modeling fluency
Ability to both analyze the data and provide marketing insights for growth, course correction and upside potential

Marketing Analytics, Manager Resume Examples & Samples

Must have 4+ years of extensive hands-on analytics experience: using SQL, R, or SAS to analyze data and ultimately deliver final insightful recommendations
Experience pulling data and analyzing customer transactional data utilizing SQL, R, or SAS
Experience conceptualizing, targeting, analyzing, and optimizing ROI on marketing campaigns (email, direct mail, digital) using tools like SQL, R, or SAS
Proven ability to formulate strategy on marketing initiatives (acquisitions, reactivation, retention, loyalty) based on analytics performed
Prior ETL or campaign management experience is a PLUS using tools like (Unica, Aprimo, Alterian, etc.)

Marketing Analytics Manager Resume Examples & Samples

Help companies better understand consumers and how to connect with them across markets and channels, using data and analytics
We build, deploy, maintain and scale marketing solutions that reduce complexity and cost
Offer our clients end to end solutions and services
Client-facing interaction including providing analyses, recommendations, presentations and advice to clients
Uses considerable judgment to determine solution and seeks guidance on complex problems
Minimum of 5 years of increasing experience in management consulting or industry
Minimum of 5 years delivery experience in advanced modeling environment: strong understanding of statistical concepts and predictive modeling. (e.g., AI neural networks, multi-scalar dimensional models, logistic regression techniques, machine-based learning (i.e. Azure, TensorFlow, etc.)
Minimum of 5 years expertise with the Microsoft suite (including advanced Excel skills with embedded Pivot Tables & Macros; advanced PowerPoint usage)
At least 4 years experience with predictive analytics and BI tools which may include at least two applications from R / Revo R, SAS, Python, Spark, and Tableau
Possess a blend of marketing acumen, consulting expertise, and analytical capabilities that can will create value and insights for our clients
Experience with analytic projects in the following areas: Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations, Digital, Marketing Intelligence & Competitive Analysis
Has project management, time management and communication skills necessary to execute the responsibilities and deliver against client expectations
Plan and manage own work in collaboration with the team to meet assigned deliverables in a timely manner
Excellent written and oral communication skills with ability to clearly communicate ideas and results to non-technical business people

Digital Marketing Analytics Manager Resume Examples & Samples

3+ years in analytics or business intelligence
Bachelor's Degree in a quantitative discipline such as Math, Engineering, Business Intelligence or Statistics
General marketing analytics skills including: Hypothesis formation and data identification, analytic modeling using methods such as basic statistics, software-assisted segmentation, and linear regression, and presentation of results in consumable formats, including dynamic dashboards
Knowledge of common website analytics platforms (e.g., Adobe, Google)
Experience with social listening and analytics platforms, including engagement and sentiment analysis and limitations
Ability to develop custom approaches to complex measurement challenges such as video, social and content marketing

Marketing Analytics Manager Resume Examples & Samples

Track, report and analyze campaign results to measure progress against business goals
Deliver insights and provide actionable recommendations based on reported results, benchmarks, discovered patterns and all necessary context
Build data models to determine causality of certain performance trends, predict future impact, understand attribution and improve marketing ROI
Act as a consultative partner to key stakeholders within and outside of RPS to drive strategic measurement plans across initiatives
Define business requirements for evaluation and selection of analytics technologies and integration of new data assets
Bachelor’s degree in a field such as business, engineering, computer science, or applied mathematics, or equivalent work experience
10 or more years’ of related experience
Experience working with digital analytics and marketing automation technologies
Knowledge of statistical methodologies and econometric modeling
Direct experience with analytics technologies such as Adobe Analytics, Axciom, Tableau, Hadoop, R
Strong technical skill with SAS, SQL, MS Excel and MS Power Point
Experience packaging and presenting analytical output
Experience in identifying KPIs, developing reports and dashboards, and data visualization
Ability to run statistical analyses for significance, trends, forecasts and segmentation purposes
Adept in connecting requirements to technology, uncovering new uses of technology and defining product evaluation criteria
Skilled in translating business questions into analytics requirements
Experience in the financial services industry is a plus

Marketing Analytics Manager Resume Examples & Samples

Leverage ‘big data’ native to Online Marketing to enhance and extend Marketing insight
Explore new data sources via APIs and scraping. Storing and manipulating data in AWS or similar
Customer analytics and segmentation -- identify and segment customer to fit use cases to optimize customer experience and improve marketing ROI
Predictive modeling -- develop prediction models for marketing use cases; integrate into operational systems
Discover and define your own work – great sense of ownership and pro-actively finding opportunity
Set up multi-variate testing to measure the impact of on-going campaigns and new initiatives
Built strong relationships with the Marketing team and communicate findings to business and technical audiences across the company
Strong working knowledge of SQL
Strong working knowledge in at least one of Java, Python and/or R
Experienced in Excel
Experienced with Omniture/ Google Analytics
Critical thinker, problem solver
Bachelor’s Degree in a quantitative field
Proven track-record of professional experience
Fun and easy to work with!
LI-EB1

Marketing Analytics Manager Resume Examples & Samples

Collaborates with Pharmacy business segment and Marketing leadership to identify issues and opportunities, analyze customer data, develop campaigns, design tests, and make strategic recommendations
Leverages statistical concepts and statistical software to design and analyze marketing tests
Monitors and measures the success and profitability of business and marketing programs by leveraging SQL to query internal databases, as well as SAS and Excel to analyze large sets of data
Manages internal client relationships with senior Marketing, business, and Insights leaders, clearly communicating results and recommendations
Develops insightful reports and dashboards that summarize data, illustrate trends, and provide recommendations to help drive data-driven decision-making
Performs customer profiling, segmentation, and data analysis to inform strategy and campaign design
Defines key metrics and KPIs, optimizes processes and procedures, and improves outcomes
Works cross-functionally with segments such as Insights, Marketing, Pharmacy, Finance, Campaign Management, and Advanced Analytics to ensure projects are executed on time, efficiently and successfully
Owns and drives end-to-end analytical projects, from initial identification of business needs and challenges to development of sustainable solutions, partnering with business leaders to drive positive outcomes and results
Provides subject matter expertise for campaign measurement, acting as the point person to explain best practices in methodology, test design, analytics, statistics, and measurement
Provides cross-functional challenges and recommendations for new ideas / solutions to gain acceptance from a wide range of audiences. Creates specifications for initiatives and may lead in implementation. Shares complex information related to areas of expertise and/or to gain acceptance of business solutions
Influences others and creates consensus within the business, building decisions by leading stakeholders to a conclusion. Identifies opportunities and makes appropriate recommendations to improve processes and/or operating efficiencies. Works cross functional to identify potential business risks and strategies to deliver business solutions. Makes actionable recommendations to appropriate stakeholders
Leads cross-functional project work streams and ensures key initiatives are completed within budget and on time to meet business units’ needs
Makes actionable recommendations to increase operating efficiencies and communicates recommendations effectively, tailoring communications appropriately to different audiences
Builds understanding of the specified area and performs as a SME to key stakeholders. Utilizes knowledge to assist business leaders in leveraging ways to grow their business. Maintains involvement at tactical level throughout the year. Maintains knowledge of competitive / industry trends to stay abreast of best practices
Guides and mentors less experienced team members, as necessary. May provide subject matter expertise to the business. May participate in teaching and training members of the work team
LI-AC1
Bachelor's Degree and at least 2 years of experience in marketing, campaign measurement, statistics, management consulting, promotions, retail, analytics, pricing, consumer packaged goods, health care, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis OR High school Diploma / GED and at least 5 years of experience in marketing, campaign measurement, statistics, management consulting, promotions, retail, analytics, pricing, consumer packaged goods, health care, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis
At least 2 years of experience in utilizing of statistical concepts for direct/digital marketing and/or experimental design (A/B test design, sampling, measurement)
Experience with MS Office Suite expertise in Excel and PowerPoint required
Experience with statistical software packages such as SAS strongly preferred
Experience using SQL strongly preferred
Experience identifying operational issues and recommending and implementing strategies to resolve problems
Experience with project management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives)
Experience collaborating with internal and external resources to develop strategies that meet department goals within budget and established timelines
Experience leading cross-functional teams
Master's Degree in quantitative field (e.g., statistics, mathematics, engineering, computer science) OR MBA

VCO Lifecycle Marketing Analytics Manager Resume Examples & Samples

Analyze marketing efforts for VCO customer acquisition, customer engagement and retention, providing insightful and actionable recommendation to improve the overall efficiency of these programs. This will include driving strategic thinking and analysis to answer BIG questions across the value chain (e.g. cross channel attribution, lifetime value of a prospect, media mix modeling, how to define success for campaigns, A/B tests for various marketing/email campaigns etc.)
Support the development of the tech stack/infrastructure to support the acquisitions and engagement programs. Identify new opportunities to test, grow and iterate our programs, channels and retention models across PC, tablets and mobile devices using data and sound analytics
Build a body of knowledge on social / digital/ email performance with the objectives of informing future decisions on content, partners and strategies as well as contributing to thought leadership
Provide thought leadership and advice by leveraging data, metrics, and insights to be shared with internal teams, senior management, and external clients
Work in collaboration with the Global Measurement/ Analytics/ Strategy team to ensure that KPIs for NA marketing initiatives are accurately represented at the global marketing function level. Be the voice of the end user, gathering feedback and funneling into reporting and analytics roadmap
Facilitate sharing of best practices across global and local marketing teams, functional partners and agencies
Bachelor's degree in Business, Marketing, Economics, or related field required. MBA preferred
8+ years’ experience with 2-4+ in management consulting and/or business analytics preferred
Execution and/ or analytics experience with social, digital and email channels
Demonstrated success at structuring, managing, and coordinating complex cross-enterprise projects and processes with multiple stakeholders at both senior and junior levels
Proven ability to partner, communicate and manage/navigate through multiple disciplines and organizational groups in a highly matrixed organization
Superior analytical and problem solving skills, with demonstrated intellectual and analytical rigor applied to a wide variety of business and marketing problems
Strong executive presence and ability to clearly communicate to senior leadership
Strong interpersonal and leadership skills to influence and build credibility as a "peer" with Global Functions and Regions
Team oriented, collaborative, and flexible, with excellent presentation skills, including strong oral and writing capabilities
Advanced level PowerPoint and Excel required; Must have experience with Google Analytics, Tableau, Microstrategy (or similar BI tools), Excel, and SQL skills. Hadoop, Marketo systems, email marketing experience a plus

Marketing Analytics Manager Resume Examples & Samples

Responsible for cross-channel marketing analytics to assess the effectiveness and impact of marketing programs, uncover insights and develop recommendations to drive growth
Proficient in various analytics techniques including modeling, forecasting and multivariate analysis to answer critical business questions
Analyze customer / prospect profile and interaction data to develop segmentation suitable to develop and run scalable marketing campaigns
Experience designing tests/experiments using A/B and multivariate techniques including interpretation and framing of results with statistical significance/confidence intervals
Expeditiously handle ad-hoc list pulls and on-the-fly analytics requests from executive team
Ensures alignment and consistency with Corporate definitions and metrics
Identify and troubleshoot data quality issues for prompt resolution with referral or escalation as applicable
Work with Digital marketing, Campaign marketing, Regional marketing, Events, Sales, Product & other teams as required to drive the business forward
Minimum 5 years of business analytics experience; marketing analytics helpful but not required
Requires degree in quantitative field (Mathematics, Finance, Computer Science, Engineering, Economics, etc.); MBA preferred
Proficient with predictive analytics (e.g. statistical/regression, decision tree, machine learning) and tools (e.g. Alteryx, R, SAS, SPSS, Oracle Advanced Analytics, etc.)
Familiarity with VBA coding to develop custom excel based macros used in managing and processing large data strongly preferred
Strong problem solving, critical thinking, analytical skills
Intellectual curiosity and demonstrated business acumen
Substantial attention to detail, ability to work in a fast paced, changing environment and manage multiple projects simultaneously is required
A track record of performance excellence meeting targets and objectives
Strong organization and communication skills, including ability to tailor communication to audience to achieve desired results
Comfortable handling ambiguity, able to anticipate and adapt to change, is flexible and resilient

Marketing Analytics Manager Resume Examples & Samples

Determine optimal quantitative research, techniques and design to drive strategic, foundational consumer learnings
Utilize analytic processes and tools to translate data into insights, and insights into top and bottom line impacts
Become a strategic business partner with Brand leadership as well as cross functional peers across the organization
Create and use tools for ongoing analytics and KPI reporting to leverage various forms of data including agency media metrics, Nielson, IRI, store level sales, pricing, marketing mix and trade
Drive marketing analysis for major brands, including securing data inputs, modeling, interpretation, results and implications to marketing activities
Ensures key insights and results are tracked, summarized and documented for dissemination across organization
Develop and apply data mining capabilities to optimize marketing activities in all channels including ecommerce and the customer journey
Support media agency relationship and evaluate all aspects of investment prioritization, portfolio media planning, and ROI measurement
Lead development of predictive analytical solutions to prioritize and reallocate investments & activities across growth drivers spanning A&M, Pricing and In-Store Execution
Minimum five (5) years of experience in marketing data analytics preferred
Bachelor’s degree from an accredited institution in Economics, Statistics, Mathematics or related field. MBA or other advanced degree a plus

Marketing Analytics Manager Resume Examples & Samples

Defining and implementing a methodology to measure the incrementality of digital advertising in a programmatic fashion,
Developing closed loop conversion mechanisms supporting the management of bids in real time based on the true incremental value of every ad impression,
Creating a set of standardized methodologies and processes to support controlled AB tests aimed at achieving a diverse set of goals
4+ years of experience in Marketing Analytics in a big data environment
Expert in Excel use for data analysis and modeling
Ability to generate ideas and solve problems independently
Complete fluency and excellent writing skills in English
Working knowledge of SQL and relational databases usage

Marketing Analytics Manager Resume Examples & Samples

Build a strong analytical foundation for the marketing team, ranging from understanding users to measuring campaigns and creating dashboards
Hire and manage the analytics team
Implement and analyze A/B or Multi-Variate Tests
Use tools such as SQL, Excel and Tableau to work efficiently at scale

Marketing Analytics Manager Resume Examples & Samples

Partner with marketing managers to create measurement plans for their campaigns
Create dashboards and a process to review campaign performance by leveraging effective attribution models, identify trends, forecast future performance, and present findings and recommendations to the team
Proactively analyze funnel data to identify trends in the business that require action, from marketing spend to pipeline and bookings
Create and manage operational reports/dashboards in Tableau and Salesforce.com to track the effectiveness of cross-channel marketing campaigns and events to support data-driven business decisions
Train and support end-users to access and analyze the results of their campaigns

Marketing Analytics Manager Resume Examples & Samples

Perform ad-hoc analysis, BI requests and Data Extractions using SAS, Hive, Python and other quantitative tools
Write SAS code to read input data, build and update models and create output data/reports
Prepare results reports and develop actionable insights
5+ years of experience in data analytics
Must be an energetic team player with the ability to collaborate effectively with team members, business partners, and vendors. Good presentation skills
Bachelors/Post Graduate in quantitative field such as Statistics, Mathematics, Operational Research, Computer Science, Economics, or Engineering

Digital Marketing Analytics Manager Resume Examples & Samples

Designs, directs, and plans for campaign testing and analysis for providing recommendations for digital marketing budget
Forecasts digital marketing results
Develops and grows web analytics practice. Designs and enhances digital analytics strategy and approach. Analyzes web analytics to optimize strategies and tests new channels to determine effectiveness of those strategies
Designs, develops and enhances omni channel multi touch attribution by implementing universal analytics and additional attribution tools, as well as developing and designing attribution business rules based on data and campaign channels
Designs and delivers reporting for senior management, to include communication of analysis results and recommendations to business stakeholders
Stays abreast of industry knowledge, technology, development, and trends that can influence current and future direction for digital marketing
Bachelor’s degree in Business, Marketing, or
5+ years experience in digital marketing
Strong Microsoft skills to include Word, Excel, and PowerPoint
Experience in using web analytics tools, developing tagging requirements, testing and analyzing digital data, online campaigns and presenting findings
Strong knowledge of Google Analytics and/or similar products, as well as a strong understanding of how to create, test and debug tags
Strong analytical and data interpretation skills

Email Marketing & Analytics Manager Resume Examples & Samples

Champion of email analytics. Run, analyze, interpret and present digital data in a meaningful, user-friendly manner. Draw conclusions from data and recommend actions. Continually update data and information. Excellent data mining and Excel skills
Provide analytical leadership in collaboration to 1) outline what business questions need to be solved and 2) develop email marketing strategies based on data, facts and analysis, and results monitoring
Develop standardized data governance and reporting according to established KPI’s
Run and distribute quarterly reports across all brand divisions
Direct and manage tactical execution of external integrated marketing campaigns
Manage relationships with internal and external partners
Provide digital design and creative/content support as needed
Very strong skills in Microsoft Excel
Familiar with email service provider systems, tools and processes
5+ years in digital marketing reporting with concentration in the email channel
Manage multiple projects at the same time
Manage timelines and schedules effectively
Provide recommendations based on reporting to enhance program
Think independently and make decisions
Take initiative and provide solutions to challenges
Be adaptable to shifts in priorities

Digital Marketing Analytics Manager Resume Examples & Samples

Create digital dashboards and performance summary reports for various business units and management for all digital properties (digital campaigns, website, intranet)
Provide ad hoc reports and analysis to quantify the impact of online marketing campaigns, content, tools, and other key initiatives. Provide insights and recommendations, based on web data, to support continuous improvement of these programs
Complete impact analysis for online marketing vehicles. Identify areas of opportunity to further improve profitability
Provide ad hoc training of web tools - specifically Adobe SiteCatalyst, Salesforce Marketing Cloud and ForeSee for end users across the enterprise
Work with the technology team and vendor(s) to ensure business requirements are understood and being met during the implementation phase
Update and maintain business reporting requirements by working with the various teams to identify success events, conversion points, KPI’s and report dimensions needed to understand product success
Work with the business teams (product, marketing, management, sales, technology, etc.) and the vendor to ensure that reports are delivering against requirements
Develop and produce monthly usage insights dashboard for Senior Management
Develop reporting and insights to inform marketing planning
Collaborate with teams to build processes to audit and maintain data quality
Ability to contribute or run vendor evaluations
Bachelors Degree in related field, or equivalent work experience
5+ years of relevant experience working with analytics (Adobe/SiteCatalyst, Google Analytics), tag management (Adobe DTM, Ensighten, Signal, etc.) and testing (Adobe Target, Optimizely, Maxymizer, etc.) platforms
Ability to read JavaScript, HTML, and CSS; ability to write a plus
Demonstrated ability to develop processes and use tools to ensure data quality maintenance
Demonstrated ability to answer business questions using analytics data and tools
Demonstrated ability to communicate analytic insights to non-analytic stakeholders
Strong team player and experience working in a matrix
Excellent analytic skills and fluency with Microsoft Excel
Experience using Analytics software such as SAS, SPSS a plus
Database management experience, including SQL, a plus
Strong communication skills preferred
Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
May contribute to the development of policies and procedures
Works on complex projects of large scope
Develops technical solutions to a wide range of difficult problems. Solutions are innovative and consistent with organization objectives
Completes work independently; receives general guidance on new projects
Work reviewed for purpose of meeting objectives
May act as a mentor to less experienced colleagues

Marketing Analytics Manager Resume Examples & Samples

Manage day-to-day marketing effectiveness activities such as data delivery, analytics maintenance, interpretation of findings, delivery of insights, and coordination with stakeholders
Provide ongoing evaluation of marketing efforts through analysis of integrated findings and insights to inform recommendations around investment reallocations to maximize defined KPIs
Guide stakeholders to interpret business needs into learning objectives and analytical solutions that can address their stated objectives
Work alongside marketing effectiveness team members who are primarily responsible for developing measurement capabilities to address stakeholder needs
Develop innovative mechanisms to engender adoption of marketing effectiveness among stakeholder groups across the marketing spectrum, from planning to execution
Actively consult stakeholders to validate, and update as needed, a defined marketing effectiveness roadmap that outlines short-term and long-term business priorities
Partner with the transformational organization on marketing and cross-functional efforts
Support the Director on Senior Management engagement and critical business needs

Accenture Interactive Digital Marketing Analytics Manager Resume Examples & Samples

Perform assessments, develop strategies, and deliver roadmaps to help clients understand their current digital analytics capabilities and opportunities
Deploy digital analytics platforms (Adobe Analytics, Google Analytics Premium, etc.) across digital properties including mobile web and apps
Develop measurement strategies and perform analysis for Client reporting
Manage and deploy tagging for digital analytics, paid media, and 3rd party applications
Analyze, interpret and visualize complex data to provide meaning and recommendations for optimization
5+ years of experience in digital marketing working with digital analytics
5+ years of experience using, installing and / or customizing web analytics and tag management solutions to include a technical understanding of how digital analytics and tag management solutions are deployed
5+ years of experience analyzing, interpreting, and visualizing complex data from online and offline sources to provided meaning and recommendations for optimization
3+ years of experience completing complex tag deployment within tools like Dynamic Tag Manager and Google Tag Manager
3+ years working with web analytics and tag management solutions with 1 or more of the following
Adobe
Google
Tealium
Ensighten
Minimum of Bachelor's degree or higher in marketing, economics, mathematics, or technical specialty
Desire to work in an information systems environment

Marketing Analytics Manager Resume Examples & Samples

Conduct detailed analysis on marketing campaigns and extract data; communicate results both written and verbally to make recommendations for future campaigns
Administration of marketing campaign spend budget to include monthly and yearly forecasting and invoice submission to determine ROAs
Devising mailer strategies by focusing on targeted customer selection
Managing circular planning development process working cross functionally with Merchandising, Planning & Allocation, and Inventory Management
Produce weekly dashboards and KPI reporting including various Ad-Hoc analysis
Vendor management and partnership with data provider
Delivering various ad-hoc analysis and reporting
Analyzing and projecting gift bag and gift card usage and allocation
Oversee customer segmentation models
Support test setup and analysis control of marketing testing
Writing SQL queries for multiple campaigns
Statistical, financial or other quantitative studies preferred
7-10 years of relevant marketing analysis experience, preferably in retail
Strong SQL, Oracle, and or SAS programming, database administration experience
Highly proficient in Microsoft Excel
Knowledge of reporting tools (Tableau & Micro Strategy)
Smart Sheet knowledge a plus
Familiar and proficient with large data sets, data tables, and administrative
Exceptional communication skills both written and verbal with the ability to interpret data providing simple, well thought out conclusions
Demonstrated ability to work in a fast paced, complex environment
Strong attention to detail, commitment to accuracy and timelessness, and exceptional organizational skills with the ability to manage multiple priorities at once
Other duties assigned
CB*

Marketing Analytics Manager Resume Examples & Samples

Define the frameworks for measuring, reporting and analyzing global marketing events results including marketing ROI and attribution
Assist with the QBR and executive-level marketing performance reporting. Provide deep analysis that will support solid decision-making
Leverage multiple sales and marketing data sources from data warehouse and data analysis tools to manage data mining/extraction for the analysis of marketing campaigns, strategic events, and sales pipeline. Synthesize results and provide actionable insights to global business stakeholders
Collaborate with the marketing BI and IT teams to drive the implementation of the global marketing performance reports and dashboards by leveraging the sales/marketing data warehouse and BI tool
Create and manage operational reports/dashboards in Marketo and Salesforce.com to track the effectiveness of cross-channel marketing campaigns and events
Assist with monitoring the integrity of the marketing database. Recommend and implement process improvements for automated data validation/normalization in Marketo
Partner with the marketing automation team to analyze data for segmentation that will help global campaign managers design targeted campaigns and optimize spend
3+ years of experience in a marketing reporting & analytics function analyzing marketing data and producing standard/ad-hoc reports for performance tracking and decision-making
2+ years of experience with Salesforce.com; demonstrated understanding of CRM concepts such as lead management and pipeline
Strong understanding of the B-to-B sales & marketing function and how its success can be measured. Understanding of the SiriusDecisions Demand Waterfall is highly desired
Proven experience identifying, building, and publishing marketing key performance metrics
Excellent oral and written communication skills for translating data insights into concise and insightful executive summaries and presentations
Ability to juggle multiple projects and organize time effectively. Project management experience highly desired
Bachelor’s degree required in business, finance, marketing, sciences or related field
LI-JS1

Marketing Analytics, Manager Resume Examples & Samples

Must have 3+ years of extensive hands-on analytics experience working on analytical studies from: crafting the methodology, to data mining using tools like SAS, R, SQL, and ultimately delivering final insightful recommendations
Experience conceptualizing, targeting, analyzing, and optimizing ROI on marketing campaigns (email, direct mail) using tools like SQL, SAS, R, SPSS, Tableau
Experience with test design scenarios on marketing campaigns (email, direct mail)
Experience with CRM tools is a plus i.e. Salesforce, Unica, Eloqua, Marketo, Aprimo

Marketing Analytics, Manager / Senior Manager Resume Examples & Samples

Serve as the subject matter expert for Strategic Operations data at Marketing meetings and hold detailed discussions with key stakeholders to understand current business needs and identify specific data/analytics requests
Must be self-motivated and interested in continually learning, growing adapting with a highly driven team of data and systems experts
Facility with appropriate word processing, spreadsheet, presentation and related standard software
Good team member skills; must work well with others
Ability to initiate and manage day-to-day tasks effectively
Ability to organize and present data

Marketing Analytics Manager Resume Examples & Samples

Leverage data to provide ongoing insight into the growth strategy and effectiveness of the Loyalty Program
Develop and distribute analytical reports to track loyalty program and CRM campaign performance including segmentation analysis, and other analytical techniques to improve consumer insight, retention and loyalty
Standardize and automate the day to day reporting and monitoring of the loyalty programs
Recommend new or improved marketing, and/or tests, based on analytical results
Measure the success of the program against pre-established thresholds
Monitor the cost of the program against pre-determined budget criteria
Develop a social listening strategy and process
Analyze marketing activities and campaigns, (i.e. Promotions, Product Launches, Events, etc.)
Own relationship with NPD and support the business in understanding and interpreting the data over time
Bachelor’s degree and 3-5 years of hands-on work experience preferably in Marketing, Strategy, Data Insights
Outstanding analytical abilities, enjoys working with numbers
Solid direct marketing, retention and loyalty program management experience
Results oriented person with strong oral and written communication skills
Ability to successfully participate on multiple team projects simultaneously and produce quality deliverables on time
Experience collaborating with internal and external resources to develop reporting and strategies that meet department goals within budget and established timelines
Ability to review metrics on an on-going basis, analyze, draw conclusions and recommend immediate action
Knowledge in Microsoft Office (Excel, Word and PowerPoint)
Passion for sneakers and sports a plus

Marketing Analytics Manager Resume Examples & Samples

Synthesize large volumes of data into actionable insights to influence business and marketing strategies for the Chase Auto Finance products
Deliver executive reporting/dashboards to provide clear line of sight into key performance trends and metrics for management
Measure campaign performance and effectively communicate results and recommendations to inform future initiatives
Bachelor's degree in a quantitative discipline (statistics, applied economics, finance, mathematics), MBA is a plus
Ability to lead projects and collaborate across diverse functional teams
Demonstrated proficiency and use of various analytical tools and techniques (SAS, SQL, statistical modeling)
Self-motivated, independent, positive thinker
Generally 7-10 years of related experience

Digital Marketing Analytics Manager Quill.com Resume Examples & Samples

Focus for this role is on digital search vehicle support- SEO/Natural Search, SEM/Paid Search, Product Listing Ads (PLAs), Comparison Shopping Engines (CSEs), Affiliate Marketing, and Display/Retargeting
Manage analytical process to effectively deliver timely, insightful and actionable analyses in support of digital marketing team. Interface with internal clients to understand requests, prioritize, and set deadlines. Deliver high-quality analysis on time and within budget
Lead the on-going development and support of Quill’s Digital Marketing data model
Leverage data processing software (Alteryx) to automate the aggregation of various vendor data sources into a master Digital Marketing database and blend the data using a reporting visualization platform (Tableau). Responsibilities will include data model development (40%), vehicle reporting (30%), and communicating marketing insights (30%)
Apply analytics techniques to augment existing data sources and design creative, innovate solutions for budget management, goal-setting, and testing
Guide marketing partners to deliver a superior customer experience through campaign optimization

Marketing Analytics Manager Resume Examples & Samples

Provide analysis and insight for growing the corporate customer file
Evaluate analytics to drive strategic recommendations for future campaign improvements
Report final campaign analysis and go-forward changes to stakeholders
Work closely with outside vendors in optimizing marketing efforts and email initiatives
Utilize analysis to correlate marketing initiatives (such as digital, print and media campaigns) to the growth of our customer file
Mine business analytics and drive consumer insights and trends
8-10 years experience in retail marketing analytical positions (inclusive of digital and omni-channel initiatives)
Proficient with Microsoft Office applications, especially Excel
SQL experience necessary, SAS experience a plus
Able to prioritize and manage multiple projects
Good presentation skills, notably to effectively communicate detailed analyses at an executive summary level
Able to work independently with minimal direction
Ability to manage multiple workflows while adhering to multiple timelines

Senior Marketing Analytics Manager Resume Examples & Samples

Create and execute overall acquisition and growth strategy for paid, email and SEO channels
Drive the implementation of new scalable, cost-efficient campaigns and maximize ROI
Apply mathematical/statistical analysis to uncover and improve both existing and new opportunities related to customer acquisition, retention and conversion
Manage a continuous, meticulously planned and documented testing approach which delivers consistent channel growth and performance improvements against KPIs
Identify short term opportunity and long-term strategy for automation amongst all three channels, reducing manual overhead; partner with the tech team and own the roadmap to delivery
Guide and manage 2 in house channel managers and multiple 3rd party service providers
Maintain a firm grasp of the competitive landscape, industry trends and third party data sources to constantly identify new marketing opportunities
Build and monitor mechanisms through A/B testing to continually identify opportunities to drive measurable improvements for all channels
Drive display and retargeting programs focusing on customer acquisition
Drive International strategies to acquire new customers across the globe
Integrate social display and PPC ad platforms to create profitable growth audiences
Lead, develop and mentor channel managers, while serving as the SME for SEO and driving adoption across the organization
Candidates with an MBA and/or master degree in a quantitative field are preferred
Proven analytical and quantitative skills; ability to use hard data and metrics to back up assumptions, provide clear communication through basic statistical methods, visual analysis and develop business cases
Advanced Excel skills. Utilization of advanced statistical platforms such as R or Python is preferred
Strong drive for execution and delivering results. An ambitious self-starter with excellent follow-through skills to develop ideas independently and thrive in fast-paced environment is crucial
Demonstrated ability and willingness to roll up sleeves and execute to drive improvement
Impeccable written and oral communication skills
3+ years of experience of building and managing people/skills to effectively direct team’s efforts toward goals
Programmatic marketing experience
Expert in R and/or Python
Identifies potential technical and integration risks, key milestones and paths to mitigate risks
Provides vision and conducts analysis for poorly-defined business problems

Operation Marketing Analytics Manager Resume Examples & Samples

Utilize existing systems to publish and present reports on status and performance
Develop ad-hoc analysis and reports based on needs of marketing team and analyze marketing metrics to identify cause-effect relationships
Provide recommendations based on ongoing analysis, as a key input into ongoing marketing plans and tactics
Develop and implement cross-functional processes and procedures in support of marketing objectives
Measure trends over time and using data to inform critical business decisions
Work across groups to gather, share, or report on marketing influence
Closed loop reporting throughout the sales cycle
Set up the right tools and processes to drive measurable improvements in the marketing funnel
Simplify complex data for easy consumption by everyone in marketing from individual contributors to executive leadership
Provide integrated analytical solutions across various customer types and channels, and leveraging that for in-market action plans
Mining multiple data sources to share a complete view of the marketing funnel, and identify areas for improvements
Provide other operational support as necessary including managing project tasks, timelines and deliverables as needed
5 years in the Telecom industry
Deep understanding of SFDC, Hubspot and Google Analyics

Marketing Analytics Manager Resume Examples & Samples

Help answer ad-hoc big (and small) questions by analyzing company data from any and all channels and sources that drive the leads, pipeline and bookings of our various teams
Continually monitor performance of metrics to identify new trends or flag potential issues
Develop reporting dashboards and help forecast monthly and quarterly results based on historical trends and understanding of marketing activities
Regularly report findings and ongoing KPI’s to marketing and sales teams to provide visibility into business performance and to help aid decision-making
3+ years prior experience in an analytics, business intelligence role, or strategy consulting role
Experience with a web analytics platform (e.g. Google Analytics) and business intelligence tools (e.g. Tableau, GoodData, Bime)
Advanced user of Excel
Comfortable presenting data and providing recommendations with confidence to senior level stakeholders, even when there is ambiguity involved
Strong intellectual curiosity combined with a knack for recognizing correlations, trends, and statistical irregularities. Interest in sharing and learning

Marketing Analytics Manager Resume Examples & Samples

6 years of experience in marketing analytics, business analytics, or a comparable field, including digital, media, and marketing measurement
Experience with managing and developing a team
Experience with conceptualizing brand and marketing campaign measurement and optimization frameworks that help drive business impact and the optimization of campaigns
Experience in establishing, implementing, and socializing best practices effectively with both technical and non–technical stakeholders
Experience in calculating incremental lift from marketing campaigns preferred
Experience in working with B2B or B2G companies in sales or marketing preferred
Experience in working with multivariate testing tools, including Adobe Test and Target preferred
Experience in working with IT or other technical digital stakeholders to implement or update analytics tools preferred
Knowledge of traditional and innovative research and evaluation methods for brand health preferred
MS degree preferred

Marketing Analytics Manager Resume Examples & Samples

Build and validate consumer marketing risk and response model models
Provide analytic support and develop new criteria and/or strategies for loanDepot’s Consumer Lending risk, operations, finance department
Compile appropriate data, apply multidimensional data aggregation, perform profile analysis (based on time, location characteristics and other dimensions using transaction level details), and evaluate impacts using optimization and/or classification algorithms
Projects will include developing risk and response models for direct marketing, lead quality analysis, remarketing strategies, renewal strategies, pricing, line assignment and renewal optimization
Minimum of 8 years of experience, 3 years’ experience specifically developing statistical risk models for a financial institution
Bachelor’s degree in areas including Mathematics, Computer Information Systems, Statistics, Economics or Finance. Advanced degree desired
Must have in-depth knowledge in applying classification/decision tree algorithms, sequencing/association tools, and/or other fraud detection techniques for deposit risk and fraud management decisions
Strong data handling, interpretive, and problem solving skills with the ability to process large volume of transaction level data and efficiently derive actionable results taking into consideration operational aspects and risk impacts
Strong programming skills in SAS programming, Matlab, R/S+ or other equivalent statistical/econometric estimation tools
Excellent inter-personal and communication skills (both written and oral) are required, as the incumbent will collaborate in a project-oriented environment in a matrix set up and present results to internal business clients and senior management
The incumbent should possess an understanding of the risk management practices of consumer lenders

Insights & Marketing Analytics Manager Resume Examples & Samples

Responsible for global leadership of IBG Insights and Analytics, overseeing insights and analytics strategy, coordinating execution through Area Insights and Analytics teams
Supervise and manage the Insights and Analytics team consisting of Analytics and Data Visualization, Market and End User and Product/Category insights
Proactively identify needs for the Insights/Analytics group and communicate to ICM Leader
Identify and understand business group/Division/Industrial and Safety Market Center (ISMC) needs and define requirements/questions to be answered by data/insights
Align and collaborate with corporate marketing insights and analytics teams
Manage demand and supply in relation to insights and analytics initiatives to ensure the most relevant activities are being prioritized and are aligned to division and ISMC needs
Maintain ownership of the Insights and Analytics budget and investment decisions, and hold accountability for results
Actively monitor market trends/innovations and integrate into team strategy to maintain relevance and stay competitive
Consistently monitor team needs and advocate for training to foster an environment of continuous development
Minimum of twelve (12) combined years of experience in marketing, marketing consulting, insights and/or analytics
Minimum of five (5) years of proven strategy development experience
Minimum of three (3) years of team leadership experience
MBA or graduate studies in analytics/insights field
International management and collaboration experience
Executional skills and background
Ability to pull together a story and make it actionable
Strong project management and organization skills

Marketing Analytics Manager Resume Examples & Samples

Function as primary point of contact with business partners in relation to ad hoc analytic requests
Communicate with business partners, providing them with regular project status updates
Extract and analyze data, functioning as an internal consultant to business partners, providing them with recommendations to drive the business forward
Create reports, dashboards and visualizations using a wide variety of tools
Complete multiple projects concurrently and meet deadlines
Bachelor's Degree in Computer, Information or related science field
Ability to write intermediate level SQL code
Minimum two years of professional experience with business intelligence reporting, dashboards and data visualization tools such as Tableau, Eloqua Visualizer or Oracle OBIEE
Experience manipulating and analyzing large volumes of data
Fact driven and analytically-minded with excellent attention to detail
Proven ability to handle multiple projects simultaneously

Marketing Analytics Manager Resume Examples & Samples

Design an approach to maximize the use of data (salesforce.com, digital campaign reporting, social media engagement metrics, etc.) as a vehicle to power and optimize our regional and local marketing initiatives to help grow the business
Oversee quarterly media monitoring reporting to measure the impact of local marketing activities in gaining market visibility
Provide guidance and support to local marketing leads regarding where our leaders can best interact with clients (boards, business and technology organizations, non-profits, etc.)
Establish and manage processes to track and report marketing KPIs – working with local marketing leads - using a marketing scorecard for North America
Design and build dashboards in Salesforce.com to report marketing activities in our 5 regions in North America plus Canada and each of our key markets (cities)
Perform deep dive analysis and present actionable insights for specific marketing initiatives
Collaborate with local marketing leads to monitor and maintain campaign and event activity owned by the North American marketing team keep leadership informed about relevant marketing/relationship development opportunities
Ensure that the North America marketing team is actively inputting marketing activities, costs and results into salesforce.com
Provide ad hoc reporting and list generation for the North America marketing team
Capture best practices from various marketing teams across Accenture to ensure efficient and effective data capture and reporting
Manage off-shore Marketing Operations resources, where applicable, support database marketing and reporting efforts
Create and oversee data analytics governance processes
Bachelor's Degree or other 4 year University Degree; graduate degree and/or special studies in analytics a plus
Minimum of 10 years of experience with strong emphasis in the research and analytics
Understanding of salesforce.com and willingness to become a skilled user
Expert at Excel; proficient with other MS Office products
Experience working in a large enterprise environment
Proficient user or willingness to learn Tableau
Experience in measuring social media, mobile, and digital marketing campaign efforts
Demonstrated experience with and passion for technology. Additionally, be able to learn quickly and have a naturally curious mindset
Strategic mindset with the ability to see the big picture
Possess outstanding strategic planning skills and an ability to bring plans to life at speed
Strong analytical mindset and skills, including the ability to break down complex data scenarios into digestible components
Executive level presence and influence
Ability to manage multiple projects under tight deadlines
Strong communication, presentation, project management and critical thinking skills

Marketing Analytics Manager Resume Examples & Samples

Partner with key stakeholders including Corporate Marketing, Business Development, Field Marketing, Product Management and Sales Management to develop a clear understanding of the impetus for and objectives of global and regional marketing initiatives
Develop and refine as necessary metrics that will connect marketing activities to business performance and assist stakeholders in achieving annual goals
Design and construct both standardized and custom analytics tools, dashboards and reports
Utilize multiple systems/sources including CRM, Adobe Analytics, 3rd party reporting, and market research to aggregate data for analyses
Perform historical analyses to identify trends, risks and opportunities
Perform analyses that will provide a clear understanding of marketing campaign performance and enable optimization of multi channel tactics, messaging and budget allocation
Develop insights to help drive marketing, sales and business decisions
Enhance sales and marketing stakeholder understanding of customer behavior
Assist in improving marketing personalization to increase customer satisfaction and program ROI
Help marketing teams elucidate and optimize the buyer’s journey to facilitate content consumption and lead generation
Proactively recommend modifications to marketing strategies
Clearly and concisely articulate analytics findings to internal stakeholders in the form of reports and presentations
Drive the adoption of marketing analytics by demonstrating applications and value across appropriate Waters Global Markets, Applied Technologies and Instrument Technologies groups
Work with Waters Web Marketing, Customer Resource Management and Information Technology groups to evaluate/implement/improve existing or new marketing analytics tools and processes
Stay current on the latest marketing analytics methodologies, platforms, and best practices
BS or MS in Marketing, Computer Science, Math, Statistics or related field of study. MBA a plus
Extensive experience in marketing analytics, including web analytics and digital marketing
Experience with Excel including advanced functions such as statistical analyses
Experience with marketing analytics, social media monitoring and business intelligence tools (e.g. Adobe Analytics, Tableau, SAS)
Experience working with CRM platforms
Ability to work independently, manage multiple projects simultaneously and thrive in a fast-paced, deadline driven environment
Experience working as a team member on cross functional program teams
Excellent written and verbal communication skills. Ability to succinctly summarize key findings and articulate a clear story with data and then translate to marketing/business implications

Marketing Analytics Manager Resume Examples & Samples

Design, develop, deploy and support reports and dashboards to meet the needs of the marketing team and other stakeholders
Collaborate with the marketing team to ensure tracking of all marketing campaigns
Work with marketing team to pull campaign files and audience segments
Manage channel attribution, forecasting, and other statistical related requests for the marketing department
Work with business teams to gain a rich understanding of their business, analytical, and reporting needs, including the identification of critical metrics and KPIs
Document analytics requirements for projects and campaigns
A minimum of 2 years of experience working in a quantitative role
A minimum of a Bachelor's degree in Mathematics, Engineering or related field
SQL or other query language required
Knowledge of Salesforce or other CRM tool preferred
Experience with Google Analytics or Adobe Analytics a plus
Strong analytical skills with an ability to transform data into actionable insights

Casino Marketing Analytics Manager Resume Examples & Samples

You’ll be a key player in analyzing marketing spend and campaign performance across our diverse portfolio of properties, as well as our corporate departments
You will be relied on to review findings, make recommendations, and provide insight into how to improve our allocation of marketing dollars and performance measurement while prioritizing critical projects
Balance new insight against current projects and continually seek innovation through ongoing networking and research efforts
As a battle-tested professional, we’ll look to you to manage multiple projects and supervise your junior team. This is your chance to leverage your skills toward growth and advancement within an organization that is a global leader in the gaming / entertainment / hospitality industries
Bachelor’s degree in Marketing, Finance, Applied Mathematics, Industrial Engineering or other related field
At least 5 years of experience in relevant subject area expertise (e.g., industry or function)
Proven ability to drive business performance through operational insights and analytics
Advanced Excel skills, Cognos or similar Business Intelligence system
Demonstrated understanding of general marketing principles and strategy components
Experience with data visualization
Ability to turn data into an actionable story for Enterprise Analytics to act on consistently
Strong relationship building, verbal and written communication and presentation skills

Marketing Analytics Manager Resume Examples & Samples

Evaluate and develop business case analytics in support of rewards engineering, UltimateRewards.com initiatives, and marketing campaigns
Effectively communicate analysis results and recommendations to management
Bachelor's degree in a quantitative discipline such as business, finance, economics, engineering, or mathematics. MBA preferred
7+ years analytics experience within marketing, finance or risk analysis. Finance services industry experience preferred

Marketing Analytics Manager Resume Examples & Samples

Understand the drivers underlying performance trends across marketing channels
Apply expertise in quantitative analysis and data mining; presentation of data with a focus on actionable analytics
Use big-data and internal systems to see opportunities to optimize performance
Inform, influence, support decision making for channel partners
Evangelize advanced reporting and self-serve tools to improve daily operations and processes
Function independently with limited supervision, actively taking ownership of key analytical projects
Identify new levers and patters influencing performance – including new traffic patterns (mobile) and repeat purchase trends
Experienced in modeling, statistical analysis, and business intelligence
Ability to present and articulate the business value of complicated analysis to a diverse group of partners
Comfort mining data and working with large data sets
Ability to navigate ambiguous situations
Entrepreneurial and creative approach to work
BA Required, Economics / Mathematics / Marketing preferred (MBA or advanced degree a plus)
3+ plus years of related work experience required
Strong analytical/modeling skills with ability to convert raw data into actionable insights
Solid grounding in statistics and modeling techniques using various methods (clustering, decision trees, random forest, etc)
Proficiency with tools and programming languages such as R, Python, Java, SAS
Experience writing advanced SQL
Familiarity with BI tools such as Tableau and Qlikview a plus
Knowledge of cloud computing platforms a plus
Experience with Hive and Hadoop a plus

Marketing Analytics Manager Resume Examples & Samples

Build dashboards and reports for weekly, monthly and quarterly distribution to senior stakeholders for high-level understanding of impact of sales initiatives
Provide ad-hoc analysis on various marketing, merchandising or strategic initiatives as necessary
Understanding of basic marketing principles and experience with marketing-campaign measurement, business intelligence tools and web-analytics platforms
Expert level understanding of Microsoft Office suite especially Excel and PowerPoint
Ability to visually transform data into meaningful insight into the business
Strong working knowledge of relational databases and SQL query language. Experience with SAS a plus
Excellent analytic and problem-solving skills
Ability to work and multi-task in a fast paced retail environment
Outstanding presentation skills and ability to present point of view to leadership team

Marketing Analytics Manager Resume Examples & Samples

Undergraduate degree in Marketing / computer science, statistics or Finance. MBA a plus
Five-year minimum prior experience in business intelligence or data analysis. Experience examining Marketing and Sales business processes in a high-tech software environment is required. SaaS experience is a plus
Must possess excellent analytical skills, be detailed oriented and derive critical insights independently. Must have excellent written and verbal communication skills
Advanced Excel skills including modelling are required. Salesforce experience a must. Tableau and SQL an important plus

Marketing Analytics Manager Resume Examples & Samples

You will report, measure and analyze marketing campaigns as they relate to the profitable acquisition of new customers
You will develop strategy for consistent metrics, reporting, testing, analysis, and forecasting to support marketing decision-making and improve our understanding of marketing performance for individual channels and across all channels
You will identify actionable insights and provide recommendations for marketing optimization and budget allocation across marketing channels
You will quantify marketing impact and efficiency, return on investment (ROI) and marginal return on investment(MROI) across digital and direct channels. Additionally, you will build attribution models for attributing true drivers and impact of multi-channel/multi-touch marketing
You will craft targeting and segmentation schemes to optimize marketing spend
You will synthesize data into succinct presentations that influence senior management decision making
You will use reporting tools such as Google Analytics, Heap, Tableau, and other technologies to gain insights about customer segments, their behaviors and preferences. Provide strategic advice on how to bring to bear these insights
Bachelor’s degree in Econometrics, Statistics, Operations Research, Analytics, or other highly quantitative field (Master's degree preferred)
4+ years professional experience in analytics or other quantitative disciplines. Some financial services or consulting experience is highly preferred
Experience with data visualization tools i.e. Tableau and QlikView
Experienced in use of SQL and SAS, or other relevant tools for data-mining, such as R or Python
Ability to communicate in both written and verbal form to senior leadership. To be successful in this capacity, you should be able to communicate complex ideas in both technical and user-friendly language

Marketing Analytics Manager Resume Examples & Samples

Develop statistical and optimization models to provide insights and helps optimize customer segmentation
Develop models to predict customer lifetime value
Construct promotion and content forecasts for customer clusters
Support design, set up, and evaluation of hypotheses testing
Develop reporting on customer metrics
Track and analyze model parameters and estimates over time
Collaborate closely with Marketing, Merchandising, and IT Teams to improve data pipelines
Execute ad hoc data analyses in response to business requests
Master’s degree in mathematics, statistics, or related field
5-7 years in analytics role including experience in advanced analytics (statistical modeling)
Experience working with transaction level, email, and customer data strongly preferred
UNICA experience a plus
Ability to manage external resources
Strong working knowledge in SAS
Working knowledge in Python and WEKA
Ability to analyze, interpret, and develop insights from complex data structure

Marketing Analytics Manager China, Beijing Resume Examples & Samples

Report regional/country marketing performance including analysis of likely performance drivers and any recommended adjustments to strategy going forward
Provide regional context to executive level reports
10+ years' experience plus relevant education
Strong business acumen. Ability to use data to drive actionable insights
Startup attitude and a passion for building new products and businesses
Fluently in Mandarin

Regional Marketing Analytics Manager Resume Examples & Samples

Evaluate and assess the implications of marketing business impact in region
Implement a regional/country test and learn approach, defining any region specific campaign learning frameworks and testing new measurement & research platforms as necessary
Set campaign and social KPIs (working with your team in SF)
Support the regional marketing director/country marketing lead on all strategic or ad hoc analytic needs
BA/BS degree or equivalent practical experience preferred
Ability to work collaboratively in a matrixed org

Marketing Analytics Manager Resume Examples & Samples

Forward thinking- constantly staying on top of how and why business users make decisions, and how data can enable them
Superior problem-solving & critical thinking skills- constantly motivated by the challenge to turn roadblocks into effective solutions
Can easily translate data into actionable insights and can communicate results in a clear and effective manner
Strong business acumen- can effectively prioritize against the ever-evolving needs of the business
Highly collaborative and can work effectively with cross functional teams
Expert in manipulation and accurate analysis of complex, high volume, high dimensional data from various sources
Incredible communicator with effortless storytelling and presentation skills
Ability to define and monitor KPIs for all features and products
Advanced skills with variety of different analytical/digital measurement tools such as Adobe Analytics, Google Analytics and/or comScore
Understanding of tagging structures for web analytics tools
Expertise with social media analytics, including reporting on creative for campaigns and posts
Ability to communicate complex concepts in easy to understand terminology, and effective communication skills across multiple levels of the organization, including management and cross functional teams
Strong quantitative aptitude and effective project management skills. Ability to think analytically and strategize to solve problems
Familiarity or with advertiser performance metrics and tools
Bachelor’s degree in a quantitative field: Business, Statistics, Economics, Mathematics preferred (but not required)
Demonstrated expertise in Microsoft Office applications including Excel, PowerPoint, Outlook, Word
Solid experience solving analytical problems using quantitative approaches
Experience working in the digital media field or automotive industry preferred (but not required)

Regional CMM & Marketing Analytics Manager Resume Examples & Samples

Education and Experience
Market Research Abilities
Computer Skills
Leadership Abilities

Digital Marketing Analytics Manager Resume Examples & Samples

Proactively analyze Google Analytics, Optimize, and other data sources to identify trends that require action
Partner with marketing managers & directors to create measurement plans for their campaigns
Create reports & dashboards and a process to review campaign performance by leveraging effective attribution models, identify trends, forecast future performance, and present findings and recommendations to the Digital Marketing team
Work with the Business Intelligence Team specifying marketing requirements for/and manage operational reports/dashboards to track the effectiveness of cross-channel marketing campaigns and events to support data-driven business decisions and executive reporting
Train and support team members, other marketing teams, and sales teams to access and analyze the results of their campaigns
Run multi variant tests (MVT) or A/B splits to optimize the new member enrollment process
3+ years’ experience in SEO and analytics
Google Analytics certified
Master using Microsoft Excel and similar tools
Experience in a reporting & analytics function, preferably in the health & wellness industry
Strong understanding of digital marketing to the direct sales market & how success can be measured
Strong business analytics skills (MVT, Attribution & Measurement)
Experience with reporting tools like Tableau & Google Data Studio
Ability to leverage various data sources (external and internal) to do deep dive analyses and paint a holistic picture
Strong analytical and problem solving skills, with demonstrated thoughtfulness in approach
Must be an energetic team player with the ability to collaborate effectively with team members, business partners, and vendors
Ability to present findings effectively to an executive audience
Proactive with the ability to work independently on multiple assigned projects with limited supervision
Bachelors/Post Graduate in a quantitative field such as Statistics, Mathematics, Computer Science, Economics, Marketing or Finance
Self-starter with ability to mentor/train others
Highly collaborative, used to working in a consensus driven culture
Employee is frequently required to sit for extended periods of time and may be required to talk and listen to employees and/customers
Employee is occasionally required to stand for long periods of time; walk; use hands to finger, handle, or feel; and reach with hands and arms

Marketing Analytics Manager Resume Examples & Samples

Own and continually optimize ongoing reporting to various channel marketing managers across online and offline media
Partner with the Email Marketing team to design customer segmentation and optimize targeting
Partner with the Brand Marketing team and external agencies to design acquisition targeting and upload custom audiences to social channels
Partner with Loyalty team to grow and enhance our loyalty consumer base
Lead campaign hindsight reporting and benchmarking across channels, working closely with marketing managers to continuously refine strategies through a test and learn approach
Design and implement ad-hoc testing and analysis methodologies to address strategic business questions for senior leadership
Use a combination of demographic, purchase, and behavioral data to tell compelling data stories about our key consumer and acquisition segments

Marketing Analytics Manager Resume Examples & Samples

You will leverage ‘big data’ native to digital Marketing and actively drive actionable insight
You will extract information and meaning from structured and unstructured data
We will ask you to communicate findings to partners across the business and advocate for implementation
You will work closely with the Marketing teams on identifying business opportunities and take ownership of significant projects
We need you to challenge us and our partners to become a leader with vision at Expedia

Senior Marketing Analytics Manager Resume Examples & Samples

Translate marketing and communications into measurable performance metrics
Identify actionable insights via data analysis, leveraging methods such as key driver analysis, customer segmentation and profiling, pattern recognition, and design of experiments
Design effective and impactful reports and visualizations for both large and small scale distribution, present your findings and recommendations
Work closely with content producers, advertising and marketing managers and web producers and developers to create, execute, and oversee the measurement plan
Drive site-tagging strategy and implementation for campaigns and other efforts. Oversee tag testing, spot bugs or data anomalies, and initiate corrective action
Conduct quantitative and qualitative surveys to better understand user needs and behaviors
Partner with functional area Directors to support their assessments of integrated marketing campaigns, websites and purchased and earned media to help guide strategic business decisions and marketing investments
Develop reports, presentations, feedback loops and continuous improvement plans that facilitate integrated change management and adoption
Bachelor's degree (or equivalent) with preferred concentration in Business, Marketing, Economics, Statistics, Finance, Industrial Engineering, Operations Research, or a similar analytical field
5 years of experience analyzing complex data, drawing conclusions, and making recommendations
Fluency with descriptive and inferential statistical techniques, including experimental design concepts and their application
Expert knowledge of Google Analytics
Experience using tag management systems (e.g. GTM, DTM)
Understanding of SEO and SEM and how to impact results via content and website architecture
Experience analyzing engagement via social media, media relations and advertising
Provicient in using Microsoft Excel
Strong written and verbal presentation skills
Experience presenting to internal business and marketing audiences
MBA or graduate degree in a quantitative field preferred
Proficient in extracting large data sets from various relational databases using SQL
Proficency with machine learning algorithms
Scientific or other highly technical content in a business or organization highly driven by engagement with content
Comfort reading and understanding HTML, CSS, and JavaScript

Senior Marketing Analytics Manager Resume Examples & Samples

Leads the development of Patient and HCP landscape overviews
Guides HCTM work, patient flow models, therapeutic category landscapes, etc
Periodically reviews current category knowledge, patient behavior and HCP prescribing habits with key stakeholders
Develops ad-hoc analyses to answer questions about the marketing environment and competitors
Identifies innovative and industry leading methodologies to examine marketing and promotion effectiveness
Works in concert with cross-functional partners to define data warehouse and business reporting (including automated platforms) requirements
Evaluates and identifies new analytical tools, i.e., statistical, data exploratory, etc
Manages and develops external vendors
Assures an appropriate level of knowledge of Lundbeck business and brands
Leads on-site contractors in terms of their knowledge of Lundbeck brands and engagement with the business
Assures that Brand Analytics is recognized as a center of excellence by establishing strong cross-functional communication and level of involvement
Accredited Bachelor’s degree in an analytically-related area, or equivalent
7+ years Pharmaceutical/biotech analytics experience, with 5+ years in commercial analytics role
Demonstrated expertise in designing commercial analytical methods
Advanced ability with Excel, SAS, R, or other platforms for data development and statistical analysis
Complete knowledge and experience working with pharmaceutical data of all types
APDL data - Symphony - IMS
Current or prior direct management experience (at least one subordinate)
Ability to move from analytics to business implications, and make strong presentations of research data
Ability to solve complex problems by organizing project activity around business problems
Demonstrated ability to form or operate in cross-functional teams
Accredited Master’s degree in analytically-related area or M.B.A
Statistical training or statistical expertise

100

Marketing Analytics Manager Resume Examples & Samples

Work with internal team members to identify and prioritize actionable, high-impact insights across a variety of marketing areas include direct mail, email, ecommerce, digital and mass media
Understand the marketing and data challenges, define key metrics and provide measurement and reporting solutions
Lead projects, monitor trends, provide recommendations and work with cross functional business units as well as senior leadership
Work with senior leadership as well as cross-functional business units to understand reporting and data visualization needs; Recommend attribution rules, define key performance metrics, design reports and develop reporting automation and dashboards to provide timely insights into customer behavior, as well as marketing, media and channel efficiency
Present and interpret key metrics and communicate reporting capabilities within organization; document and track project and team deliverables; perform ad hoc marketing analytics requests and responsibilities
Lead and mentor junior team and support their projects with expertise and insights into company's organization and projects
Bachelor’s degree in economics, business or related discipline required
3-5 years of experience with a marketing or business analyst role required
Minimum 2 years of experience with BI reporting tools such as Tableau, Visual Analytics
Expert in Excel and programming languages such as SQL
Experience in retail industry a plus

Download Marketing Analytics Manager Resume Sample as Image file

Related Job Titles

Director, Marketing Analytics Resume Sample

Manager, Marketing Analytics Resume Sample

Analyst Marketing Analytics Resume Sample

Marketing Operations Manager Resume Sample

Marketing Insights Manager Resume Sample

Marketing Associate Manager Resume Sample

Marketing Analytics Resume Sample

Marketing Account Manager Resume Sample

Manager Loyalty Marketing Resume Sample

Manager Channel Marketing Resume Sample

Manager Consumer Marketing Resume Sample

Marketing, Assistant Manager Resume Sample

Browse More

Marketing Analytics Manager Resume Samples

The Guide To Resume Tailoring

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume & cover letter with wording that best fits for each job you apply

Resume Builder

Resume Builder

15 Marketing Analytics Manager resume templates

Read our complete resume writing guides

How to Tailor Your Resume

How to Make a Resume

How to Mention Achievements

Work Experience in Resume

50+ Skills to Put on a Resume

How and Why Put Hobbies

Top 22 Fonts for Your Resume

50 Best Resume Tips

200+ Action Words to Use

Internship Resume

Killer Resume Summary

Write a Resume Objective

What to Put on a Resume

How Long Should a Resume Be

The Best Resume Format

How to List Education

CV vs. Resume: The Difference

Include Contact Information

Resume Format PDF vs Word

How to Write a Student Resume

Marketing Analytics Manager Resume Examples & Samples

Junior / Senior Marketing Analytics Manager Resume Examples & Samples

Statistical Marketing Analytics Manager Resume Examples & Samples

Senior Marketing Analytics Manager Business Banking Resume Examples & Samples

Marketing Analytics Manager Resume Examples & Samples

Statistical Marketing Analytics Manager Resume Examples & Samples

Customer Marketing Analytics Manager Resume Examples & Samples

Marketing Analytics Manager Resume Examples & Samples

Marketing Analytics Manager Resume Examples & Samples

Senior Marketing Analytics Manager Resume Examples & Samples

Marketing Analytics Manager Resume Examples & Samples

Bp Marketing Analytics Manager Resume Examples & Samples

Marketing Analytics Manager Resume Examples & Samples

Marketing Analytics Manager Resume Examples & Samples

Marketing Analytics Manager Resume Examples & Samples

Marketing Analytics Manager Resume Examples & Samples

Marketing Analytics Manager Resume Examples & Samples

Partner Marketing Analytics Manager Resume Examples & Samples

Marketing Analytics Manager Resume Examples & Samples

Digital Marketing Analytics Manager / AVP Resume Examples & Samples

Marketing Analytics Manager Resume Examples & Samples

Marketing Analytics Manager Resume Examples & Samples

Marketing Analytics Manager Resume Examples & Samples

Marketing Analytics Manager Resume Examples & Samples

Marketing Analytics Manager Resume Examples & Samples

Consumer & Marketing Analytics, Manager Resume Examples & Samples

Marketing Analytics Manager Resume Examples & Samples

Marketing Analytics Manager Resume Examples & Samples

International Marketing Analytics Manager Resume Examples & Samples

Global Marketing Analytics Manager Resume Examples & Samples

Digital Marketing Analytics Manager Resume Examples & Samples

Senior Partner Marketing Analytics Manager Resume Examples & Samples

Senior Marketing Analytics Manager Resume Examples & Samples

Marketing Analytics Manager Resume Examples & Samples

Marketing Analytics Manager Resume Examples & Samples

Marketing Analytics Manager Resume Examples & Samples

Regional Marketing & Analytics Manager Resume Examples & Samples

Marketing Analytics Manager Resume Examples & Samples

Marketing Analytics, Manager / Senior Manager Resume Examples & Samples

Senior Marketing Analytics Manager Resume Examples & Samples

Digital Marketing Analytics Manager Resume Examples & Samples

Marketing Analytics Manager Resume Examples & Samples

Marketing Analytics Manager Resume Examples & Samples

Marketing Analytics Manager Resume Examples & Samples

Digital Marketing Analytics Manager Resume Examples & Samples

Digital Marketing Analytics Manager Resume Examples & Samples

Marketing Analytics Manager Resume Examples & Samples

Marketing Analytics, Manager Resume Examples & Samples

Marketing Analytics Manager Resume Examples & Samples

Digital Marketing Analytics Manager Resume Examples & Samples

Marketing Analytics Manager Resume Examples & Samples

How to Make
a Resume

50 Best
Resume Tips

200+ Action
Words to Use

Internship
Resume