Manager Consumer Marketing Resume Samples

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J Connelly

Josephine

Connelly

14288 Donnelly Views

Houston

+1 (555) 832 2379

14288 Donnelly Views

Houston

Phone

p +1 (555) 832 2379

Experience Experience

Houston, TX

Manager, Consumer Marketing

Houston, TX

Stamm-Donnelly

Houston, TX

Manager, Consumer Marketing

Work with media & promotional agencies on developing off-air media plans and added-value programs
Develop, plan, maintain and execute daily social media content and campaigns to build awareness and viewership
Manage work back schedule with internal and external partners to ensure programs stays on time/budget and all processes are followed and optimized
Manage marketing planning process, developing and updating planning documents
Manage Mark’s agencies of record and network of partners including creative and media planning and buying
Lead and supervise a team; set expectations and provide coaching, training and feedback; support ongoing personal development of team members
Assist in the development of promotional materials and messaging that adheres to brand guidelines

Philadelphia, PA

PR Manager, Consumer Marketing

Philadelphia, PA

Kertzmann-Mitchell

Philadelphia, PA

PR Manager, Consumer Marketing

Manage the production logistics of creative mailers, special press kits, PR photos and other materials with outside production vendor
Manage global PR agencies on all efforts related to Running/Training
Manage PR budgets
Provide support for key spokespeople for interviews and press opportunities, including briefing materials and brand guidance
Manage PR interns
Provide strategic guidance for program execution and media relations to subsidiary markets
Develop globally relevant communication strategies that leverage product visibility and storytelling through multiple communication channels

present

New York, NY

Associate Brand Manager, Consumer Marketing

New York, NY

Schmidt Group

present

New York, NY

Associate Brand Manager, Consumer Marketing

present

Execute local B2C marketing campaigns and events
Executes local B2C brand positioning, messaging, creative development, media planning/buying, event planning, and channel management focused on improving brand awareness/perceptions and maximizing consumer membership acquisition and retention. Manages local B2C marketing budget
Works with market analyst to fully leverage research and insights in content development, B2C promotions
Works with Graphic Designer and/or leverage central Consumer Marketing resources to develop and execute marketing campaigns and events
Manages trade and sponsorship relationships with external community partners
Works in partnership across departments to ensure the organization’s brand message is consistently distributed across multiple channels in order to meet consumer revenue volume goals and brand perception objectives
Coordinates the local production and implementation of creative development, media planning/buying, advertising, marketing promotions, event marketing, social media and public relations

Education Education

Bachelor’s Degree in Marketing

Chapman University

Bachelor’s Degree in Marketing

Skills Skills

Strong interpersonal skills and excellent communication skills to interact with executives and top managers
Ability to collaborate with local marketing and sales teams and strong influencing skills
Ability to think creatively and pragmatically
Excellent project management skills
Important criteria #2 (mandatory technical experience, knowledge and/or certification)
Strong analytical skills and the passion to drive business growth
Proven track record with global consumer / retail brands with a demonstrated ability to work with multiple and diverse markets
Highly entrepreneurial with a natural affinity for beauty/ lifestyle products
Solid spoken and written English skills
5 - 8 years of work experience in marketing / brand management of consumer products including life cycle management

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15 Manager Consumer Marketing resume templates

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VP / Manager, Consumer Marketing Analytics Resume Examples & Samples

Support development and implementation of segmentation
Develop customer-based metrics and related implications for share of wallet, financial health etc
Work with marketing managers and product managers to identify business opportunities for increasing share of wallet and improving customer satisfaction
Translate complex analysis outcomes into actionable insights
Build internal partnerships that facilitate sharing of analytics results across business lines
Use strong communication and data analytics to influence counterparts in marketing and product groups
8+ years marketing analytics and predictive modeling experience
Experience and understanding of consumer credit business model
Experience working on customer-level insight - crossing product lines and channels
Proven ability to execute against strategic analytics, identifying strategic opportunities and using fact-based rigorous analytic approach to proving/disproving hypotheses
Exposure to retail banking
Ability to clearly articulate objectives for analysis, lead execution of analytics, and translate the insights in to relevant business discussions and action steps with diverse groups of leaders and organizations
Demonstrated ability to manage effectively in a matrixed, highly cross-functional, collaborative and disbursed organization
Strong data manipulation capabilities using tools such as SAS, SQL, Oracle
Masters’ degree in related discipline
Exposure to sophisticated, multidimensional segmentation
Experience developing customer-based key performance metrics

Assistant Manager, Consumer Marketing Resume Examples & Samples

Execute the day-to-day aspects of customer relationship management (CRM) campaigns, communications content, offer development, name acquisition and consumer database development
Work closely with TWDC CRM/Corporate Brand Management (CBM) and legal to execute DCP CRM efforts within corporate privacy and communications guidelines
Coordinate, execute and manage day-to-day implementations of value offers
5 Years experience in Direct Marketing, and / or Brand Management with a recognized consumer products brand
Direct Marketing operational experience in the execution of successful CRM programs, a plus
Strategic and analytical skills, understanding of market analysis, planning, development, and management
Comfortable working in a matrix structure; demonstrates flexibility and professionalism in an environment where change is constant
Open communicator who shows curiosity for solution seeking
Team player with the ability to effectively communicate with, present to and liaise with multiple organization levels, cross-divisional and external support members
Project management skills; ability to prioritize multiple tasks and deadlines
Excellent written, verbal, and interpersonal communication skills, Strong presentation skills are essential. Copywriting experience a plus
Ability to handle confidential and sensitive information, exercise good judgment and use discretion
A self-starter – ability to anticipate issues and proactively problem solve
Ability to manage time wisely and prioritize affectively in a fast-paced environment; Strong organizational and follow-through skills
Enthusiastic attitude and strong work ethic
Proficiency in standard office software, as such as MS office (Excel, Word, PowerPoint)

Manager, Consumer Marketing Resume Examples & Samples

Manage execution of marketing campaigns while working in close collaboration with other departments across disciplines (Press, Online Promotions, Sales, Print, etc.)
Help concept and execute social media community assets, paid social media, and influencer digital activations for premiere and in-season
Manage large and small scale event initiatives: solicit agencies/vendors, manage development of collateral materials, obtain key management approvals (senior management, sales, PR, etc.), and execute the final event
Work with media & promotional agencies on developing off-air media plans and added-value programs
Take lead on the Consumer Marketing budgeting process (billing, invoicing, pacing, accruals)
Identify unique partnership opportunities that re-position Oxygen in the consumer space to boost awareness and credibility of the brand
Monitor and assess competitive activity to determine implications to Oxygen and proactively suggest action plans where opportunities exist
Minimum of 2 years overall marketing experience
Entertainment, pop culture enthusiast
Television, cable, and consumer marketing experience a big plus
Very familiar with Social Media platforms from a user standpoint
Self-identify as a team player with a true ability to work on multiple projects at once

Manager, Consumer Marketing Resume Examples & Samples

Develop and execute cross-platform marketing solutions and brand strategies for FOX Sports
Execute large-scale marketing initiatives (consumer promotions, sweepstakes, stunts, contests) by interfacing with internal sales, distribution, programming, on-air promo and digital departments, as well as external agencies
Confirm initiatives are in line with strategy, adhere to brand guidelines and follow best practices while ensuring alignment for a complete consumer experience
Attend meetings and generate reports/presentations as requested
Support development and execution of multi-platform marketing solutions and brand strategies for Fox Sports brands/properties and shows
Execute large-scale marketing initiatives through interface with internal departments (marketing, sales, programming, distribution, PR) and external agencies
Manage development and trafficking of marketing materials for all network marketing efforts principally tied to media investments in television, radio, online, digital, outdoor and print
Event and experiential marketing campaign conception/logistics support
A Bachelor’s degree is strongly preferred. A minimum of 3-5 years broad and comprehensive network television marketing, consumer promotions, event marketing and staff management is required
Good organizational and project management skills are required. Proven supervisory and problem solving skills are needed
The ability to multitask and work effectively under changing priorities and daily time constraints is required

Manager, Consumer Marketing Resume Examples & Samples

Drive the planning and implementation of all consumer marketing initiatives
Collaborate with various DCE department to support Consumer Marketing initiatives
Manage creative process for all consumer advertising and promotional materials; coordinate all ad placements both internally and externally
Manage marketing planning process, developing and updating planning documents
Develop and implement DC Collectibles marketing strategies and programs
Manage Consumer Marketing expenses
Identify and develop marketing processes with a focus on consumer tactics
Manage and maintain pricing strategies

Manager, Consumer Marketing Resume Examples & Samples

Manages the school marketing efforts for the BTN on the B1G campuses and developing positive relationships with all of the school marketing teams including Learfield and IMG
Negotiates all of the school marketing contracts working with Learfield, IMG and the schools
Develops and executes off channel sweepstakes and promotions at the schools
Oversees the LiveBig activity, Creative U and the student cheer section contest
Tracks results of school marketing initiatives
Manages the BTN Big10k including overseeing all agencies needed to put on a successful event including the race organizer, Tailgate activation and other partnerships as needed
Oversee creative and media buying for the BTN Big10k - responsible for managing contracts, working to develop sponsorships, tracking results from the race and working to grow the race year-to-year
Oversees marketing coordinator and works with marketing team on other marketing initiatives as needed
5+ years marketing experience - including branding and creative development of multiple mediums and sweepstakes is required
Agency experience is helpful
Experience with building brands also required
A thorough understanding of strategic planning and the demonstrated “big picture” thinking is necessary
Must be detail oriented
Excellent relationship building and organizational skills are required
The ability to work some weekends, operate effectively in a fast paced environment and see the big picture is necessary
Strong verbal/written communication skills are required

Manager, Consumer Marketing Resume Examples & Samples

B.A. required
3-5 years relevant experience in entertainment marketing
Experience with launching consumer facing campaigns for entertainment properties
Knowledge of film and film history a plus
Experience interfacing with internal departments
Strong creative eye and presentation skills including the ability to build decks to support marketing initiatives internally and externally
Superior written, verbal and interpersonal communications skills
Excellent work ethic and positive, can do attitude, a team player
Working knowledge of MS Excel, Word, PowerPoint, basic Photoshop

Manager, Consumer Marketing Resume Examples & Samples

Support development and execution of multi-platform marketing solutions and brand strategies for FOX Sports brands/properties and shows
Execute large-scale marketing initiatives through interfacing with internal departments (marketing, sales, programming, distribution, affiliate, PR) and external agencies
Manage development and trafficking of marketing materials for all network marketing efforts principally tied to league, property partners and media investments in television, radio, online, digital, outdoor and print
Assist on special projects
A Bachelor’s degree is strongly preferred
A minimum of 3-5 years broad and comprehensive network television marketing, consumer promotions, event marketing and staff management is required
Good organizational and project management skills are required
Proven supervisory and problem solving skills are needed

Associate Brand Manager, Consumer Marketing Resume Examples & Samples

Executes local B2C brand positioning, messaging, creative development, media planning/buying, event planning, and channel management focused on improving brand awareness/perceptions and maximizing consumer membership acquisition and retention. Manages local B2C marketing budget
Works with market analyst to fully leverage research and insights in content development, B2C promotions
Works with Graphic Designer and/or leverage central Consumer Marketing resources to develop and execute marketing campaigns and events
Manages trade and sponsorship relationships with external community partners
Works in partnership across departments to ensure the organization’s brand message is consistently distributed across multiple channels in order to meet consumer revenue volume goals and brand perception objectives
Coordinates the local production and implementation of creative development, media planning/buying, advertising, marketing promotions, event marketing, social media and public relations
Works closely with local Publisher, build productive relationships with external community partners
Determines marketing business metrics, conduct campaign/promotion analysis, and communicate marketing results and effectiveness to senior management
Assists in developing annual strategic and operational consumer brand marketing plans

Brand Manager, Consumer Marketing Resume Examples & Samples

Execute local B2C marketing campaigns and events
Develops and executes local B2C brand positioning, messaging, creative development, media planning/buying, event planning, and channel management focused on improving brand awareness/perceptions and maximizing consumer membership acquisition and retention. Manages local B2C marketing budget
Manage trade and sponsorship relationships with external community partners
Work in partnership across departments to ensure the organization’s brand message is consistently distributed across multiple channels in order to meet consumer revenue volume goals and brand perception objectives
Coordinate the local production and implementation of creative development, media planning/buying, advertising, marketing promotions, event marketing, social media and public relations
Work closely with local Publisher, build productive relationships with external community partners
Determine marketing business metrics, conduct campaign/promotion analysis, and communicate marketing results and effectiveness to senior management
Assist in developing annual strategic and operational consumer brand marketing plans

Manager, Consumer Marketing Nickelodeon Resume Examples & Samples

Brainstorm across all platforms -- linear, digital, mobile, social, experiential -- to think up the most innovative and groundbreaking experiences for kids
Identify and ideate successful approaches to show marketing and community engagement
Source, brief, and manage external agencies and technology vendors
Collaborate with these partners to activate cohesive cross-platform campaigns
Work across various lines of business to ensure ideas are on brand
Execute off-channel media campaigns and coordinate material deliveries with Nick’s media agency
Leverage an array of analytics tools to understand and package campaign results
3-5 years experience
Community management / leadership experience (online and/or offline)
Background in marketing, communications, or account management
Strong knowledge of digital and social platforms and emerging technology
Excellent time management and ability to manage multiple campaigns at once
Experience with on-the-ground branded events

Promotion Manager, Consumer Marketing Resume Examples & Samples

Develop & implement marketing plans for Direct Mail, Insert Cards, and Product Movers
Assist in improving efficiency of sources by ensuring promotions are executed correctly and meet budgeted goals
Develop and maintain budgets throughout the year
Work closely with list brokers to develop test recommendations, research new markets and list selections. Work with in-house database team to create/refresh cross-sell and expire models
Work with Digital Media team to develop online and email acquisition approaches
Develop full-fledged mail plans for all direct mail campaigns
Review updated results from each promotion. Recommend future plans based upon results
Coordinate with creative teams on print and creative approaches
BA/BS from accredited college or university
Minimum of 3 years of experience in direct marketing, preferably in circulation
Excellent communication, analytical and problem-solving skills, as well as the ability to multi-task
Proficiency in Microsoft Excel is a must, as well as basic Microsoft Office programs
Fast learner who enjoys taking initiative
A self-starter and team player who is both proactive and solution oriented Ability to move easily from day-to-day details to strategic overall picture

PR Manager, Consumer Marketing Resume Examples & Samples

Implement integrated PR programs for key campaigns and oversee global PR launch events globally
Develop globally relevant communication strategies that leverage product visibility and storytelling through multiple communication channels
Provide strategic guidance for program execution and media relations to subsidiary markets
Provide support for key spokespeople for interviews and press opportunities, including briefing materials and brand guidance
Generate consistent product and brand stories for regional PR teams to distribute to key media on a timely basis
Act as a PUMA representative at press events related to Running/Training
Manage global PR agencies on all efforts related to Running/Training
Create media materials and press kits for specific campaigns, products and other marketing activations to be distributed to regional PR teams for media distribution
Manage the production logistics of creative mailers, special press kits, PR photos and other materials with outside production vendor
Create original content for media to help tell brand stories related to specified category in collaboration with PUMA’s creative teams
Maintain timelines and deadlines of all deliverables to the regional markets
Collect and distribute key placements from regional markets to the Central Marketing team
Act as a contact for Running/Training specific media inquiries from global media titles
Compile and distribute monthly placement reports and monthly activity reports
Coordinate PR sample orders with all markets for press outreach and seeding
Compile event wrap-up reports for all internationally driven PR events
Manage PR interns
Manage PR budgets
5-7 years of agency experience or the equivalent in PR or Marketing is required
University degree in Communications or Marketing
Familiarity and understanding of the sport, lifestyle and fashion industry
A understanding of the global media landscape
Knowledge, experience and interest in the evolving media and communications landscape including bloggers, and social media channels
Experience in event planning
Knowledge of Running/Training industry

Assistant Manager Consumer Marketing Insights Resume Examples & Samples

Responsible to deliver strategic insight to the business on consumers, market and brands. This will be across the both – development and deployment of the mix
The person will have to develop the research plan in accordance with the needs of the business and ensure the same is executed
Ensuring that relevant and robust methodologies are deployed in research
Facilitation skills

Manager, Consumer Marketing Resume Examples & Samples

Manage the consumer loyalty program for M·A·C that focuses on deepening the relationship with the brand, encouraging sustained engagement and contributing to long-term brand loyalty
Continually monitor the loyalty programs in the prestige beauty industry as well as those of other luxury retail players in North America and internationally – understand drivers of success, specifics of each benefit category and also other innovative / next-generation offerings
Project management, requirements gathering, communications, database capabilities, campaign management, and stakeholder management
Responsible for all facets of the on-going management of the program from the customer’s perspective – regular communication, benefits, campaigns, customer service, legal / privacy concerns
Coordinate integrated activities between CRM, Online, New Media, Artist Relations, Retail Events and M·A·C PRO to maximize impact of deepening consumer engagement for the brand as a whole
Collaborate with other departments (Product Marketing, Product Development, Creative, Retail Operations and Artist Training & Development) to maintain program activity and performance, Artist training, and develop new initiatives to add the efficacy of the program
Program reporting tracking the success of the program – KPIs, regular reports and other insights for program optimization
Develop and maintain “360” multi-channel (in-store, online, digital and offline) campaigns and maximize membership sign-ups
Assist the Director to extend the program to global markets – assisting the regions in developing locally-relevant requirements and designing a program that addresses their business objectives

Manager Consumer Marketing Resume Examples & Samples

Coordinate campaign development and assist in developing integrated marketing plans for brand campaigns
Support local media strategies and plans and develop a social media strategy for the region
Drive traffic to PUMA�s on-line owned and earned marketing and commerce web sites
Manage the relationship and PUMA online content on wholesale partner websites to create awareness for the brand and business opportunities
Manage regional finance targets and directives and control regional spends through each quarter. Monitor budgets both hub and region
Bachelor�s Degree in Marketing, Communication or similar/related field
At least 5 years post-college experience in Media/Digital Marketing or Interactive operations
Knowledge of media planning, SEO, digital media planning and buying
Knowledge of CMS tools
Strong background in budgeting and planning

Manager, Consumer Marketing Mtv Resume Examples & Samples

Supports the development of paid media campaigns for MTV + MTV2 campaign initiatives (whether programming priorities or brand awareness)
Manages and executes advertising plans across all media channels: TV, Digital, OOH, Radio, Print and Paid Social
Work closely with Media agency on all day to day communication with the marketing department
Liaison and collaborate with internal departments including Brand Creative, Social, Programming, Press, and Production for all marketing initiatives
Manage on-the-ground & non-traditional marketing efforts in local markets to promote channel initiatives or tent-pole events
Support the Director with managing external partners/agencies in developing and executing all stunts/activations
Create one-sheets and presentations to articulate marketing plans and ideas with broader teams
Manage budgets and invoices while tracking spending for all campaigns/events and ensure efforts stay within budget and vendors are paid on time
Actualizes cost reports per project at the completion of each campaign
3-5 years of experience executing on-the-ground promotional activations, stunts, and events
Experience executing paid advertising campaigns for an entertainment brand across various media channels that include TV, Digital, OOH, Radio, Print, Editorial, and Paid Social
Experience working with large scale budgets for multiple marketing campaigns at the same time
Ability to juggle multiple projects with ease, meeting deadlines, and perform under pressure with strong attention to detail
Travel required (10-15%)

Manager, Consumer Marketing Insights Resume Examples & Samples

Collaborates with brand management and product development peers to implement consumer marketing insights best practices
Approves a clear statement of work and project scope for all research agencies before beginning work
Completes Performance Plus “My Action Plan” process for self and may review Performance Plus “My Action Plans” for consumer marketing insights team
4+ years of experience in a consumer insights/market research/McKinsey or similar consulting role
Research agency-side research experience a plus
Demonstrates an understanding of differences among countries and cultures
Experience tailoring communications to different audiences and communicating to stakeholders: brand leadership, cross-functional team members, agency and retail partners, etc
Experience discovering consumer insights that lead to actionable recommendations
Willingness to continuously build advocacy for the consumer insights function

Manager, Consumer Marketing Insights Resume Examples & Samples

4-6 years consulting, marketing or category experience
The ability to manage multiple concurrent projects and prioritize accordingly in a fast-paced environment
Strong analytical and advanced computer skills with a four-year college degree, MBA, a plus
Experience in discovering consumer insights that lead to actionable recommendations
Experience working directly with Nielsen, NPD, EMI or IRI data and systems
Experience with advance analytics such as Marketing Mix Modeling and Assortment studies a plus
Must be comfortable communicating insights to all levels within organization
Superior collaboration skills
Superior organization & planning skills

Manager, Consumer Marketing Resume Examples & Samples

5-7 years of Marketing, Digital and Business Management experience
Financial services industry experience an asset (but not required)
University degree in Marketing, or Business
Knowledge of marketing and business strategies and a demonstrated ability to apply them
Experience managing a line of business, from budget to KPI reporting
Proficiency in Microsoft Office; advanced skills in Excel
Knowledge of Salesforce and Marketing Automation software
Proven interpersonal and communication skills
Excellent organizational and priority-setting skills
Strong analytical and critical-thinking abilities

Manager Consumer Marketing Resume Examples & Samples

Important criteria #1 (minimum education level and/or related major for the role)
Important criteria #2 (mandatory technical experience, knowledge and/or certification)
Important criteria #3 (mandatory technical skills)
Important criteria #4 (required personal skills)
Important criteria #5 (language)
Important criteria #6 (optional)
Important criteria #7 (optional)

Manager Consumer Marketing Resume Examples & Samples

Master degree in Business Administration, Marketing or related fields or MBA
5 - 8 years of work experience in marketing / brand management of consumer products including life cycle management
Proven track record with global consumer / retail brands with a demonstrated ability to work with multiple and diverse markets
Highly entrepreneurial with a natural affinity for beauty/ lifestyle products
Strong analytical skills and the passion to drive business growth
Ability to think creatively and pragmatically
Ability to collaborate with local marketing and sales teams and strong influencing skills
Strong interpersonal skills and excellent communication skills to interact with executives and top managers
Solid spoken and written English skills

Manager, Consumer Marketing Analytics Resume Examples & Samples

Partner with marketers to understand their objectives, and apply data-driven approaches to acquisition, engagement and retention across digital and print platforms
Apply segmentation and targeting to increase the relevance of marketing, in order to increase engagement and reduce churn
Design and implement capabilities for customer relationship marketing and prospect marketing, which can include use case definition, solution evaluation, tracking and database design

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