Marketing Senior Manager Resume Samples

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D Jakubowski

Deven

Jakubowski

4466 Brandt Rapid

Boston

+1 (555) 678 5508

4466 Brandt Rapid

Boston

Phone

p +1 (555) 678 5508

Experience Experience

Detroit, MI

Marketing Senior Manager

Detroit, MI

Konopelski-Barton

Detroit, MI

Marketing Senior Manager

Manage campaign development timelines, budgets and performance to deliver on brand KPIs
Manage processes to prepare for periodic business performance reviews, develop launch metrics, and support launch readiness reviews
Lead an industry focused marketing team. Manage Performance Achievement and career development for direct reports
Develop and execute HCP Disease State Education campaign, messaging, and promotional tactics, including both personal and non-personal materials
Encourage the teamwork, collaborate with team members and help provide guidance to junior members in the team
Aid in the development of emerging marketing strategies (e.g., segmentation strategy) and new business development
Stays abreast of financial market, asset management industry trends and challenges to support and provide insights when formulating marketing strategies

Boston, MA

Global Marketing Senior Manager

Boston, MA

Hessel Group

Boston, MA

Global Marketing Senior Manager

Lead oversight of Global Agency of Record to develop, track and manage program projects/budget
Creating the concept for, and developing and delivering a branded digital platform to support patients and healthcare providers
Support select life cycle management (LCM) activities, such as global workshops, to generate ideas to support long term brand growth
Partnering with country marketing to provide global perspective and pull through plans for campaigns
Assessing market and performance data and drawing key insights for effective decision-making
Define and support development of CX capabilities
Lead analysis for insight creation and relevant patient journey frameworks

present

Houston, TX

Product Marketing Senior Manager

Houston, TX

Ernser-Grant

present

Houston, TX

Product Marketing Senior Manager

present

Actively work with the business on product development and new business initiatives including market research/analysis
Act as a proxy of Portfolio Managers for performance review by consulting firm and institutional clients
Ensure that Product Marketing team is performing optimally and that the organization is keeping up with the market dynamics
Provides contents for fund promotion through digital and print basis
Create and refine a messaging platform that offers unique positioning in response tobuyer type and sales stage
Support new product development
Work with a cross-functional team to accomplish annual goals and objectives

Education Education

Bachelor’s Degree in Marketing

Ashford University

Bachelor’s Degree in Marketing

Skills Skills

Strong negotiation and problem solving skills; flexibility and adaptability
Excellent verbal communication skills, including the ability to present to large audiences
Ability to manage programs/projects, including definition of timing plans, resources and deliverables as well as issue identification and resolution
Ability to make connections in highly matrixed environment, with eye on integration
Executive presence, professional client service manner, demonstrated ability to take initiative
Strong track record in driving highly targeted multi-channel campaigns
Strong persuasive communication skills; able to gain consensus through influence and pivot when warranted
Strong team leadership and talent development skills
Solid track record working with multiple, global stakeholders in English
Self-starter, driven, highly motivated

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15 Marketing Senior Manager resume templates

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Marketing Senior Manager Resume Examples & Samples

Consult with the Auto lines of business, as well as our clients, to develop winning marketing strategies
Create and manage a strategic marketing roadmap across marketing channels
Manage marketing scorecards and show revenue growth generated from that marketing roadmap
Develop a marketing learning agenda for the business include test-and-learn strategies
Collaborate with online and offline functional marketing teams to execute Auto’s marketing strategy
Aid in the development of emerging marketing strategies (e.g., segmentation strategy) and new business development
Keep up with industry trends in Auto finance marketing and marketing in general to be subject matter experts to the business

Marketing Senior Manager Resume Examples & Samples

Managing a team of online campaign leads & senior associates
Meeting with business units on campaign execution timelines, requirements and creative execution
Work with stakeholders on resolution of process breaks, Action Plans and ISTARs
Interact with Marketing Services and other campaign stakeholders to maintain controls and develop process efficiencies for Acquisitions Campaigns
Collaborate with Online Channel Strategy to execute campaigns in a timely manner
5+ years of marketing experience, preferably in online execution
Strong communication and problem solving skills
Need to be able to effectively communicate at multiple management levels
Need to be calm under pressure, maintain a good sense of humor and be able to adapt to change

Marketing Senior Manager Resume Examples & Samples

10+ years of related marketing experience
Auto or Auto Finance industry experience a plus, partner experience a plus
Proven strong communication skills
Ability to work effectively and present to senior staff and clients
Experience using multiple channels to market services (digital, print, email, etc.)
Experience showing return on marketing investment, forecasting, and budgeting
Experience developing and managing an experienced team, either within a large business or as part of an agency
Strong industry contacts

Brand Marketing Senior Manager Resume Examples & Samples

Manage and direct the sports performance/sports style brand marketing working budget according to divisional priorities
Monitor brand marketing spending and ensure effective and efficient investments
Lead the development of communication plans and detailed budgets for area, including PR, e-marketing and communication
Management of media budget and buying
Ensure global/regional marketing guidelines are upheld during adaptation of concepts to local requirements
Use brand PR and Digital as fast, flexible and cost-efficient communication tool in the marketing mix. To contribute to positive development of adidas Brand image by addressing the relevant target group through relevant media most efficiently
To understand and analyze consumer behaviors through market expertise and market research
Microsoft Office: advanced
Spanish: fluent
English: advanced

Channel Marketing Senior Manager Resume Examples & Samples

Directs the efforts of others in the achievement of the strategic and operational objectives of the group
Manages the hiring, staffing and maintaining of a diverse and effective workforce
Drives BU strategic initiatives in emerging or established markets that present large opportunities for Dell’s LOB, including conducting research studies and developing comprehensive marketing recommendations for the region
Develops channel marketing campaigns, evaluates marketing plans and develops strategies to respond to changing market and competitive conditions
Responsible for meeting budgetary goals and objectives
Oversees the analysis and evaluation of key market statistics and customer requirements to define product strategies and identify product opportunities to expand marketshare
At least 10 years of experience IT channel marketing with minimum 5 years people management experience, preferably in software industry
Strong business acumen & problem solving skills with ability to deal with ambiguity
Strong experience and understanding of APJ channel marketing
Proven track record of working within a geographically dispersed, multi-functional team
Excellent spoken and written skills, outstanding presentation skills. Exposure to present in a senior management environment

E Marketing Senior Manager Resume Examples & Samples

Strategy & Innovation (25%) : Lead, drive and develop a robust Ecommerce marketing strategy and marketing partnership plan on Ecommerce (Coke Store, Direct-to-Platform on Alibaba, JingDong, YHD, Amazon, etc). Lead development of holistic cross-media marketing plan (mobile, social, pc, omni-channel and any new technology) for ecommerce in order to drive overall ecommerce ecosystem growth. Drive innovative marketing initiatives that boost consumers experience, traffic and purchase from targeted consumers segments. Manage marketing budget, maximise ROI based on approval budget
Communication & Influence (25%): Strongly influence and align with bottlers on overall e-marketing strategy and execution plan. Lead development and negotiation with e-Partners (such as YHD, JD, Alibaba, Tmall, Taobao, Amazon, Womai, Tecent etc) to develop JBP and create marketing partnership that drives traffic and sales on Coke Store and D2P. Strongly influence and collaborate with Brand Directors (Sparkling, Still, Juice, and Coffee) to align on system-wise cross brand marketing plan on ecommerce
Execution Excellence (20%): Lead and create comprehensive Ecommerce Ecosystem marketing execution plan and calendar across ecommerce, digital, social and mobile. Manage day-to-day operation and execution of campaigns & promotion in ecommerce ecosystem. Ensure alignment with overall Brand objectives, key initiatives and calendar through working closely with brand team and digital/social team. Optimise adoption of special ecommerce promotional tactics in each platforms, manage agencies and ensure high quality planning and execution in each initiative
Result Driven (25%): Manage ecommerce consumers experience and product launch with an objective to maximise brand presence, traffic and sales target. This include but not limited to
Monitor and manage all ecommerce ecosystem related campaigns/ promotion/ traffic & sales (5%) driving initiatives result, analysis and reporting. Ensure sharing of key learning and best practise within KO system
1 direct report (eMarketing, UX contractor/vendor)
7-10 years work experience in digital marketing business, with at least 3 years in Ecommerce related responsibility in China, must have proven experience in developing comprehensive marketing strategy, executing and managing campaigns & promotions to drive traffic and sales in China ecommerce business

Marketing Senior Manager Resume Examples & Samples

Bachelors in Communications, Marketing, Business or related field
Master’s a strong plus
8 - 10 years of progressive directly related experience

Digital Marketing Senior Manager Resume Examples & Samples

To develop and drive the vision for Burberry.com marketing across regions, functions, and channels
Lead Burberry.com marketing workstreams
Drive global Burberry.com marketing activities and support regions in leveraging these to maximise regional impact
Articulate the Burberry.com marketing vision through actionable strategies encompassing the short, middle, and long-term
Faultless execution – against scope, in time, on budget, and delivering against KPIs
Protect the Burberry brand and maintain total brand consistency throughout all digital platforms
Identify, develop, and prioritise all Burberry.com marketing activity
Ensure all Burberry.com marketing workstreams adhere to correct processes and drive productivity and effectiveness

Enterprise Field Marketing, Senior Manager Resume Examples & Samples

Manager-level experience in a medium to large organization for 10-15 years minimum
Has participated in cross functional teams and understands the sales process both indirect through VARs and direct to large end users
Eloqua proficiency
SFDC proficiency
Experience in the marketing on behalf of a field sales organization is essential
Ability to position technical solutions 'simply' and articulate feature, advantage, benefits at a business value, technical and solutions level
Deep understanding of and experience with social media marketing
Ability to manage a budget and provide regular reporting, with proven track record of tracking marketing successes from lead development through to pipeline and closed business
Good general understanding of marketing communications
Public speaking and comfort in presenting an absolute requirement
Bility to think and act quickly and to problem solve and remove organizational obstacles to success
Market plan examples and results metrics will be appreciated

Marketing Senior Manager Resume Examples & Samples

Works with Brand Director to develop marketing and sales objectives (including sales volume and profit forecasts), plans and budgets
Considers global Brand objectives and offerings, marketing guidelines, COG, pricing objectives and local market
Shares findings on market trends with Brand Director to identify market – specific needs in terms of products and promotions including special events
Develops forecasts for products and promotional materials together with the Product Manager
Develops the marketing budget and controls marketing P&L

Marketing Senior Manager Fruit Drinks Resume Examples & Samples

Lead the development of brand growth strategies with a deep understanding of consumers & market dynamic,
Lead the development and execution of key innovation projects across the value chain
Secure robust IMC Programs Development and media investment
Project Management and team support on more than 20 CIF innovation projects
Close collaboration with the operations team to increase our execution capabilities to win across NARTD @POS (pre-selling infrastructure, equipment, etc.)
Close collaboration with R&D ton increase our filling and production capabilities to have leading edge technologies to have the best product possible in each segment
Involvement and understanding of portfolio P&L to secure long term profitability and funding
Brand Growth Strategy – development from market + human & cultural insights, able to translate it into Brand Strategies aligned to Brand Vision & Architecture
Development of portfolio strategy and brand role – factoring in profit maps and category and brand maps (e.g. segmentation, needs assessment) and BVA development
Strategic Thinking - Able to diagnose context situation and company capabilities in order to set and validate relevant hypothesis to support the definition of winning business strategies
Project Management - Clear understanding of project management process and stages in order to be able to follow up on key tasks/stakeholders and build robust Business Cases
Managing complexity – the ability of organizing and structuring a wide portfolio with different brands, roles, targets and stakeholders in a constructive way, balancing creative and business thinking
Brand Stewardship: Custodian of System Alignment on Brand Standards, tone and manner and brand spirit
Advanced level of knowledge and application of key marketing concepts
Drives Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation)
Acts like an Owner: Deliver results, creating value for our brands, System, customers and key stakeholders
Inspires Others: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible
Collaborate with System, Customers and Other Stakeholders: Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler)
8 years of Brand Marketing Experience

Product Marketing Senior Manager Resume Examples & Samples

Develop integrated marketing plans for the solution or campaign launch
Defines and develops sourced content for the solutions
Research and assess buyer needs, priorities, and buying processes
Research and provide industry updates to company on trends, competitive products and other factors that shape the industry and Blackboard solutions/products and make recommendations on solution positioning and messaging, and competitive differentiators
Define and track project success metrics. Highlight successes or concerns quickly and recommend changes to the plan accordingly
Oversee the development and delivery of client-facing collateral/resources, field training, and sales enablement tools
Coordinate with numerous groups including Sales, Customer Success Advocates, Solutions Marketing, Corporate Marketing, and Product Management
Support Sales teams
5-7 years of applicable B2B experience in the Education or Technology industry
Minimum of Bachelor’s degree and marketing experience required
Excellent communication and presentation skills with ability to effectively influence and communicate cross-functionally with senior levels of management within Blackboard and across external partners
Ability to translate client need into business requirements and software features into client benefits
Analytically rigorous! Can apply pricing and financial analyses, competitive analyses, sales feedback, and client measurements into actionable, viable campaigns
Researches, collects, analyzes, synthesizes and presents data
Advocates for the Product Marketing team across the rest of the organization
A can-do attitude with passion and enthusiasm
Ability to work and thrive in a fast-paced, cross-functional environment
Idea-driven and creative, and can articulate ideas in a collaborative and fast-paced environment
Fluency in written and spoken English, other languages a plus
This position is based in Washington, DC or Austin, TX

Industry Marketing Senior Manager Resume Examples & Samples

Develop compelling product messaging and positioning that differentiates The Weather Company products in the market(s)
Demand generation – develop the strategy and manage the marketing programs that drive demand for your products
Communications – originate content around marketing, launches and DG buzz-worthy opportunities around your industry working with the broader marketing team for execution (for example, IoT partnership with Formula One racing)
Social – ensure social is a component of your strategy and thought leadership approach

Product Marketing Senior Manager Resume Examples & Samples

Minimum of a Bachelor's degree required; Business and/or Marketing highly preferred
Minimum of 5 to 7 years of B2B Product Marketing experience in Education or Technology
Experience with Higher Education required. Prior experience in Higher Ed Marketing, Enrollment, Admissions, Registration, or Student Services highly preferred
Experience using a solution selling or a pragmatic marketing framework
Outstanding project management and coordination skills with ability to track simultaneous projects and initiatives
Comfortable researching, collecting, analyzing, and presenting data
Problem solving and critical thinking skills are a must
Independent, self-starter with strong prioritization skills; and ability to excel in a fluid, cross-functional team environment
Ability to travel up to 20% of the time making trips to client locations, Blackboard offices and enrollment center locations in Kentucky, Texas, North Carolina and Phoenix
Effective oral and written communication skills along with the ability to work with employees of diverse cultural and economic backgrounds
Ability to consistently perform under the pressure of deadlines and other administrative demands

Trade Marketing Senior Manager, Juice & Dairy Resume Examples & Samples

Develop the operational / channel brand plans (in-store BTL) for all Juice and Dairy National programs closely working with Division Marketing, Shopper Marketing, Franchise and bottler HQ teams
Align and prioritize with Brand team the Juice and Dairy annual execution plan by channel
Define, align, track and review key KPIs for each National channel campaign jointly with Shopper Marketing, Brand and franchise teams
Capture and share learnings for each National program implemented

Channel Marketing Senior Manager Resume Examples & Samples

Support the management of the annual channel marketing plans for the Hong Kong business, aligned to your channel responsibilities
Partner with the regional marketing teams to generate a wide variety of local below-the-line marketing programs that benefit from regional consistently but are locally adapted and appropriate
Execute above-the-line programs to meet the regional brand and product marketing strategies
Help execute the local event program including event coordination, technical requirements and content
Monitor marketing KPIs for customer satisfaction, campaign efficiency evaluation, brand awareness, web usage, etc
Support or manage all other marketing related activities as required by local head of marketing
Work with Legal and Compliance to ensure that marketing related materials and programs meet regulatory requirements
At least 7+ years marketing experience within the financial services industry is essential
Proven experience and knowledge in mutual fund product marketing and customer behaviour, with evidence of ability to influence sales and/or client engagement through marketing programs
History of managing successful marketing programs, as measured through net sales or other engagement KPIs
Proven experience working with a matrix structure highly desirable
Strong relationship management skills and stakeholder engagement experience
Excellent budget management skills
Experience of working in international organisations would be desirable
Ability to communicate effectively in English and Chinese (written and verbal) is essential
University qualification in marketing or business
Self-motivated, enthusiastic and willing to accept new challenges and changes, with a high level of adaptability and flexibility
Well organized, efficient, reliable and capable of managing multiple complicated tasks and responsibilities at the same time

Marketing Senior Manager, Cpfr Resume Examples & Samples

Directs the efforts of others in the achievement of the strategic and operational objectives of the CPFR team
Drives CPFR strategic initiatives in the NA Retail market by monitoring and analyzing inventory levels and sales data to make informed decisions and commitments
Develop and evaluate account level CPFR plans and develop strategies to respond to changing market and competitive conditions
Responsible for monitoring, tracking, and reporting on account level and aggregate level business goals for the group
Ensure that the team is developing and implementing strategic account plans with agreed upon service level agreements
Gathers and disseminates information to internal and external customer needed to make decisions and drive the business
Works with senior leaders and functional experts to understand account business problems and processes
Identify account process improvement opportunities and present them to senior management with recommendations and alternatives

Product Marketing Senior Manager Resume Examples & Samples

10+ years of product marketing experience, specifically in B2B or B2C SaaS-based software applications
Bachelor or Masters Degree in Business, Marketing or related field
Experienced product marketing professional who excels in innovative thinking, strategic marketing planning and impeccable execution
Experience working with technology partners and system integrators to develop and implement partner marketing plans
Comfortable moving quickly with limited information in a fast-paced culture and the ability to prioritize in a results-driven, collaborative environment
Superior written and verbal communication and presentation skills
Ability to respond quickly to changing demands and market conditions
Proven personnel management and leadership skills. Ability to lead cross-functional teams and collaborate closely with marketing colleagues and sales leadership

Solutions Marketing Senior Manager Resume Examples & Samples

Drive messaging, positioning and go-to-market strategies for a group of related products, services and solutions
Lead solutions messaging. Quantify the value proposition of our offers for customers
Partner with product management to translate technical product capabilities into customer-focused benefits
Partner with services and advisory colleagues to package and position services offerings
Own go-to-market plans for new product/solution or market segment launches as well as product retirements
Create high-value customer-facing collateral, including but not limited to, customer case studies, ROI analyses, e-books, videos, infographics, and presentations, working closely with the corporate marketing team
Collaborate closely with the field marketing team on demand generation programs, providing campaign design and planning input and compelling content and materials to be used in their campaigns per the agreed-upon plan
Develop high-value sales tools and contribute to sales and partner enablement
Perform competitive analysis and provide specific competitive intelligence to sales, product management and the corporate strategy team
Conduct and manage market research. Drive market segmentation analysis
Develop a keen understanding buyer personas, buyer needs, industry influencers and decision makers. Participate in customer, analyst and partner meetings
Work closely with the pricing team to develop and explain the pricing of your products, services and solutions
7+ years of product marketing experience for solutions comprising of both software and services with at least 2 years of experience in the healthcare industry
Product marketing for software products and/or services
Excellent written and verbal communication skills, and polished presentation abilities
Excellent quantitative and analytical skills with experience working with market research data
Proven track record of working cross-functionally, ability to think and work strategically, but also execute as an individual contributor
An undergraduate degree is required; an MBA or related graduate degree is desirable
Ability to travel up to 25%

Regional Marketing Senior Manager South Resume Examples & Samples

Previous or current marketing, sales training, or sales leadership experience
Previous experience in the melanoma or colon cancer marketplaces
Executive presence
Ability to lead without authority

Regional Marketing Senior Manager Resume Examples & Samples

7+ years of experience in the pharmaceutical/biotech industry
5+ years of experience in the oncology/hematology marketplace
1:1 Coaching skills experience

Digital Marketing Senior Manager Resume Examples & Samples

Define and execute digital and ecommerce strategies for X-Rite Pantone businesses globally (with a primary focus on X-Rite), working in close partnership with supporting functions and teams. Strategies will support traditional and digital (web, email, mobile, social) channels and encompass the full customer lifecycle from pre- to post-sale
Support the VP of Global Marketing in in executing the digital transformation agenda for X-Rite Pantone. Proactively identify and implement required changes to business processes, company culture, technological capabilities, and organizational structure. Define and implement a global digital governance structure. Establish strong partnerships with functions and other key internal/external partners to assure organization-wide alignment and collaboration toward transformation
Define the X-Rite Pantone user experience via digital channels (websites, eStores and other online properties). Lead the day-to-day work required to deliver on this experience, developing requirements for, and ensuring execution of, internal partners (Marcomm, Digital Creative, CRM, Sales, Support, etc.) and outside agencies. Responsibilities span both content and functionality. Define business requirements for new digital platform functionality (including web, mobile, social, email/CRM) and support implementation/migration
Provide strategic leadership and guide the day-to-day management of SEO and PPC programs, managing internal and 3rd party resources to deliver a strong ROI
Shape integrated multi-channel digital marketing programs and campaigns, spanning web, mobile, social, search (SEO and PPC), and email marketing, partnering with Marketing Managers and other members of the Digital Team
Build and implement ecommerce sales programs. Provide strategic vision and ongoing support of eStores and ePortals, delivering against sales goals and other user experience KPIs
Provide input to, and support execution of, day-to-day execution of digital analytics programs, ensuring that key insights are leveraged for continuous improvement within all relevant areas of X-Rite Pantone business operations
Establish business processes and performance measurement tools that enable rapid "test-and-learn" and continuous improvement. Provide leadership in implementing Danaher Corp tools and methodologies into all digital marketing and ecommerce initiatives
Job functions include but are not limited to those listed
Minimum of 7 years’ experience in Marketing or Sales; 3 years’ experience successfully managing digital marketing and ecommerce programs for B2B or B2C
Strong knowledge of ecommerce selling strategies; Experience managing online mix and pricing for company with a multi-channel selling strategy
Strong knowledge of digital marketing channels, platforms, and technologies (web, mobile, social, display advertising, PPC, SEO, email); Experience in platform selection and implementation
Proven ability to manage digital properties to deliver a best-in-class online user experience and to successfully execute multi-channel marketing initiatives
Strong knowledge of digital analytics; Experience in building and managing processes for measuring KPIs, conducting analyses, and delivering results to internal and external business partners to foster continuous improvement in digital and other key business practices
Proven ability to drive results through effective management of direct reports as well as cross-functional partners & teams without formal authority
Track record of executional excellence and continuous improvement
Strong global mindset and ability to effectively balance needs of multiple lines of business and regional teams
Excellent interpersonal, collaboration, and communication skills amongst cross-functional teams, including Senior Leaders
Ability to travel domestically and internationally (15%)
Ability to effectively perform the above mentioned essential job functions
Experience in building and managing data-driven 1:1 marketing programs spanning the full customer lifecycle
Color specification, graphics, printing or packaging industry experience
Lean Six Sigma Black or Green Belt certification

Regional Marketing Senior Manager Resume Examples & Samples

Work with Regional Managing Partners (RMPs) and Regional Marketing Managers (RMMs) to set region-specific marketing strategy and identify KPIs for marketing spend
Manage and coach regional marketing team
Assist RMMs with the implementation of regional marketing programs as needed
Collaborate with industry marketing team to drive regional industry programs
Partner with central sales and marketing resources to execute firm initiatives across regions
Oversee regional execution of Voice of the Customer and other Client Experience (CX) programs in coordination with central and regional marketing resources
Collaborate with consulting marketing personnel to determine non-industry regional marketing programs and strategies
Direct a consistent planning and budgeting approach across the regions
Collaborate with RMPs, Regional Operations Managers and others as determined to build and maintain support for regional marketing approach and ensure needs are being met
Travel to regions periodically to connect with key personnel
Analyze and report regional marketing results for all regions, recommending and driving change to improve success
Serve as a member of the sales and marketing leadership team
Minimum of 10 years related experience; professional services preferred
Proven ability to effectively collaborate with Sales & Marketing Leadership and Regional Managing Partners as well as manage and develop Regional Marketing Manager team
Capable of understanding broad firm and industry perspective, translating it into regional strategies, and implementing effectively
Able to build trusting, respectful relationships with firm and regional leadership as well as sales and marketing colleagues
Highly skilled in effective written and verbal communication
High level of interpersonal skills to effectively handle sensitive situations and confidential information; demonstrates good judgment, executive presence, and diplomacy
Proficiency in Microsoft Office applications, SharePoint, CRM

Regional Marketing Senior Manager Resume Examples & Samples

Minimum of seven years related experience; professional services preferred
Previous people management and team building experience
Experience developing and implementing process improvements for marketing function

Products Marketing Senior Manager Resume Examples & Samples

Create, implement and measure a comprehensive marketing strategy and plan that enhances the Customers & Channels Consulting positioning across our Products industries and supports sales and demand generation
Conduct competitive and market research as needed to develop differentiated positioning and key messages for Products Customers & Channels Consulting
Work as a part of the Customers & Channels Consulting leadership team to develop growth strategies and advise them on marketing and communications
Sell marketing strategies and programs into Customers & Channels practice leadership for buy-in and funding
Promote our capabilities in “the new” (digital, cloud, analytics, mobility), using research, thought leadership, client credentials and our industry insights as the differentiators
Work with the credentials team to make sure Customers & Channels offerings and value are brought to life with compelling case studies
Lead the development, packaging and internal marketing of sales materials such as external sales decks, videos, infographics, slideshare, and other client-ready content, working with offering leads
Lead the development and packaging of relevant thought leadership and create industry-specific cuts of Accenture Digital research or points of view (e.g., CMO Insights Survey)
Collaborate with Accenture Digital marketing on relevant marketing content and campaigns, and to curate relevant business line content for industry leverage
Collaborate with business line marketing teams to conduct Products industry cuts of relevant research programs
Collaborate with Products industry and OU marketing on content tailoring and go-to-market campaigns
Drive awareness for Customers & Channels’ Consulting services through marketing tactics, such as social media, digital marketing and media relations
Drive interest for Customers & Channels Consulting services through marketing tactics, such as analyst relations and speaking opportunities
Increase Accenture’s presence at key Digital events, including attendance, image development, content delivery and client engagement
Manage multifaceted and global Products Consulting research and thought leadership programs
Help better articulate and uniquely position Accenture Consulting in the marketplace
Bachelor's degree or other 4 year university degree
Significant experience in integrated marketing
Mastery of the English language – strong verbal and written communication skills
Bachelor’s degree in Marketing, Communications or Journalism
MS or MBA in Marketing
Proven track record and experience executing internal and external marketing campaigns/communications strategies
Professional services experience
Industry-specific experience
Accenture experience or equivalent

Products Marketing Senior Manager Resume Examples & Samples

Develop an integrated marketing strategy and plan, reflecting both the Products industry and client priorities for the US northeast and Canada, which is primarily the Toronto market
Lead and execute Tier 2 client centric marketing for Products priority accounts in the two regions
Create lead generation campaigns in the regions to broaden awareness of Accenture’s capabilities in the regions
Work with the industry marketing teams to increase perception/awareness of Accenture in the local market
Liaise with geographic marketing leads in the region to maximize Products participation in Accenture-wide media activities, local events, and general awareness activities
Bachelor's degree or other 4-year university degree
Minimum of 10 years experience in integrated marketing
Accenture Marketing experience
Proven experience in message and sales campaign development
Experience with client centric marketing

Marketing Senior Manager Resume Examples & Samples

Solid track record working with multiple, global stakeholders in English
Very strong problem solving and critical thinking skills
University degree in marketing, communications, journalism or related field OR master’s degree in business/MBA
Significant B2B marketing experience
B2B social media and innovative digital marketing experience
Strong inclination towards using metrics as a guide to campaign efficacy
Exceptional spoken and written communication skills
Self-starter, driven, highly motivated

Marketing Senior Manager Resume Examples & Samples

Development and management of key access tools and strategy
Integration of healthcare professional, sales force and payor insights into development of tactical plan to ensure appropriate access and reimbursement resources, support, and tools for Repatha
Development and support of office manager/nurse opinion leaders and expert advisory board
Support of key access programs including RAS team and other teams as needed
Overseeing and conducting relevant market research with BAI team and integrate physician, office staff and payor information into the development of strategic and tactical plans
Developing deep understanding of the evolving regulatory and legal environment and the ability to find win-win solutions in the MAC approval process
Effectively managing performance and resources of vendors and contractors, including advertising, training, and reimbursement support agencies
Triaging/resolving access related sales force questions and issues
Participation in Cardiovascular and Access commercial strategy development
MBA or other master’s degree
5+ years sales, marketing and/or operations experience in the pharmaceutical or biotech industries
Strategic thinking and ability to take projects from inception to execution
Vendor/agency management skill set
Demonstrated knowledge of the U.S. healthcare system (commercial and public) and an understanding of coverage and reimbursement, payor environment and formulary management
Ability to handle and achieve results with multiple competing priorities
Cardiovascular or marketing experience
Access marketing experience

Global Marketing Senior Manager Resume Examples & Samples

Prepare markets for new devices/formulations by mapping the positioning and messaging based on market insights and customer/patient needs
Prepare key training materials for markets preparing to the launch the new devices to ensure appropriate use of the device by patients and Health Care Providers
Work with internal Amgen technology and Customer Experience teams to develop a global plan that maps the digital ecosystem for patients and prescribers
Support select life cycle management (LCM) activities, such as global workshops, to generate ideas to support long term brand growth
Serve as the interface with cross-functional teams as it relates to device initiatives and activities (e.g., customer experience, engineering, operations, clinical, market research)
Primary responsibilities will evolve as device platforms are launched and based on brand/business related needs

Global Marketing Senior Manager Resume Examples & Samples

Support the Director of Promotions in development of the core HCP campaign, promotional materials and messaging including updates to message platform, brand kit, and core material deliverables
Develop a very robust assessment of the future therapeutic landscape including deep insights into the customer, marketplace, competitors, and business drivers. Extrapolate this assessment into a deep understanding of the patient journey and use this knowledge to facilitate identification of key insights and potential leverage points in the journey. Capture market patient journeys and develop a core journey with identification of key differences across markets
Map the current ecosystems deployed across markets to support patients/HCPs and understand how these activities align to key leverage points in the patient journey. Facilitate best practice sharing across markets and work with internal Amgen technology and Customer Experience teams to assess and recommend new capabilities to enhance the product ecosystem and market penetration
Work with cross-functional teams (Amgen Digital Health, Customer Experience, Market Research, Development, Regulatory, Competitive Intelligence, Operations) in assessing long-term strategic options to support patient efforts, digital capabilities, and ecosystem support initiatives
Serve as the interface with cross-functional teams as it relates to patient journey and activities (e.g., market leads, customer experience, engineering, operations, clinical, market research)

Marketing Senior Manager Resume Examples & Samples

Lead cross-functional partners in the development of the annual local product strategy (brand plan) to identify customer needs, business opportunities, competitive landscape, and behavioral objectives in order to develop unique strategies and innovative approaches for driving growth for both Nplate and Imlygic
Collaborate with market research, finance, and marketing teams to support forecast development and manage budget for both brand’s outside expenses
Oversee process for preparing LE and LRP deliverables
Collaborate with brand and market research teams to develop business analytics that inform investment decisions and measure impact of marketing tactics
Manage launch planning operations for Nplate label expansions
Manage processes to prepare for periodic business performance reviews, develop launch metrics, and support launch readiness reviews
Act as liaison with access operations teams to align reimbursement hub operations with brand strategies and customer preferences
Partner with R&D and global marketing teams to align brand strategies with lifecycle plans and identify data generation opportunities
Manage other marketing operations specific for brand marketing team (e.g. label updates, etc.)

Regional Marketing Senior Manager Resume Examples & Samples

Drive exceptional results in a highly competitive market and remain focused on meeting ongoing business objectives
Develop and maintain annual plan for Speakers Bureau member training and engagement
Develop strategies and tactics to drive OL advocacy in their geography and share best practices with the marketing and sales teams
Execute a communication strategy for field based marketing initiatives
Execute quarterly business reviews to RMM Director and marketing team reporting on faculty updates and performance metrics
Understand market and customer needs – identifying marketing national and regional trends, opportunities and threats. Provide input to influence organization’s marketing philosophy accordingly
Active surveillance of regional and national meetings such as symposia, network meetings, post ASH reviews, etc. and reporting of content feedback
Collaborate with the RMM team to create and execute the commercial advisory boards to help determine overall product strategy and field based promotional program content
.Assist RMM Director and Brand Team in the strategic creation, execution, and maintenance of the Promotional Speakers Bureau Decks
Contribute as a team member with RMM team and Marketing teams to continually refine and execute “best in class” field based promotional programs based on customer feedback and market insight
GI Oncology sales and/or marketing, and/or medical affairs experience
Experience in the management of OLs and/or GI Marketing experience
Active GI Oncology KOL relationships in current geography
Previous experience in creating and executing KOL advocacy plans preferred
Previous experience in collecting and analyzing KOL insights preferred
Ability to develop and maintain strong professional relationships
Exceptional negotiation, facilitation and decision-making skills
Proven track record of building relationships and collaborating with internal and external customers
High Clinical Aptitude and/or Disease State Knowledge in therapeutic malignant hematology
Ability to capture, record and interpret performance metrics for promotional programs
Excellent organizational and creative problem-solving skills
Proficiency in the development and execution of marketing initiatives
Clinical and Technical ability in Promotional and Disease State Slide Deck Refinement
Experience in Oncology
Experience effectively establishing relationships with and influencing OLs
Work experience with hematology therapeutics
Working knowledge of hematology regional and/or national Opinion Leaders
Ability to travel 50-75%, may include overnights and weekends

Global Marketing Senior Manager Resume Examples & Samples

Design thinking and planning for CX Drug Delivery and Beyond the Drug Innovation
Define and support development of CX capabilities
Drive leadership of projects, managing inside and outside resources
Thought partnership for identifying problems and best-in-class solutions
Lead analysis for insight creation and relevant patient journey frameworks
Translate insights into solutions
Manage projects and initiatives set forth in the CX annual plan
Manage multiple projects with critical deadlines
Manage external vendors’ onboarding, relationships, and quality of results
Partner cross-functionally to develop and implements project briefs
Quickly adjust to address ever-changing business challenges
Manages CX global marketing budget, and coordinates with Global Marketing Budget Coordinator for invoicing and purchase order, track invoices and payments for certain contracted entities such as consultants for aggregate spend reporting as needed
Liaise with Marketing Managers, Compliance, Contracting, and Global Strategic Sourcing, and Contracted entities to ensure all pertinent forms, attestations and evaluations are completed and processed in a timely manner
Ensure CX activities are performed and documented in accordance with company standards (SOPs) and regulatory requirements
5+ years of experience with strategic design/planning experience
2+ years of experience within the pharmaceutical or healthcare industry addressing chronic illness
Familiarity and interest in insight-driven service design solutions
Basic understanding of technologies and how they can be used to support therapy management
Demonstrated ability to work cross-functionally, experience producing business results, and outstanding organizational skills
Previous experience developing and communicating business strategy
Excellent visual, written, and verbal communications skills
Proven ability to proactively problem-solve in a matrix environment
Proven Management experience with projects & vendors
Experience working with patients and HIPAA

Global Marketing Senior Manager Resume Examples & Samples

Delivering a pre-launch digital marketing and platform plan that drives awareness of the unmet need in migraine
Aligning plan to the global strategy including strategic imperatives, behavioral objectives, and key performance indicators
Customizing platforms and plans for the migraine treatment paradigm, the access environment and competitive landscape
Creating the concept for, and developing and delivering a branded digital platform to support patients and healthcare providers
Driving cross-functional decision making and alignment
Collaborating with analytics, regional partners, professional agencies, corporate affairs, product development, regulatory, clinical and legal functions
8+ years of biotech/pharmaceutical experience, with a strong background in strategic marketing and experience in delivering sophisticated programs that rely on clinical, regulatory, legal, analytics, and commercial functions to ensure success

Global Marketing Senior Manager Resume Examples & Samples

Production of high quality, integrated Global Commercial plans and marketing projects
Communication of deliverables and plan information to key stakeholders
Ensuring alignment between Global Commercial and the regions
Leading and/or participating in special department, cross-functional or team projects
Applying best practice project management to Amgen’s Global Marketing processes
Partnering with country marketing to provide global perspective and pull through plans for campaigns
Oversight of third party agency partners including managing project budgets
Contributing to the development of T-VEC Global Strategic Plan

Consumer Marketing Senior Manager Resume Examples & Samples

Develop and execute integrated DTC marketing plans inclusive of offline and online channels to increase brand awareness and drive demand
Measure DTC impact and results through advanced analytics
Partner with marketing analytics teams and agencies to optimize campaigns
Work with creative agency to develop creative briefs and creative assets
Help guide and shape strategic decisions during brand planning
Collaborate and foster a positive relationship with Medical, Legal and Regulatory to ensure an effective and productive promotional materials review process
Drive internal stakeholder alignment, and develop strong relationships with cross-functional teams that support the brand
Agency management and cross-functional team leadership experience
Successful track record in pharma/biotech or consumer packaged goods (CPG) marketing with increasing job responsibilities within a leading corporation, management consulting environment or creative/media agency
An expert in Direct to Consumer campaign management with experience marketing to consumers using a mix of digital and traditional media channels
Experience/understanding creation of media plans and measuring ROI
Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
Considerable experience in partnering with advertising/media planning agencies and a track record of successful agency partnership and management
Experience leveraging market research and clinical data into compelling consumer campaigns
Demonstrated ability to multitask in a highly-matrixed environment, while showing attention to detail and follow-through to completion

Product Marketing Senior Manager Resume Examples & Samples

Responsible for delivering comprehensive product analysis in order to ensure the product perform at best
Review product based on sales, persistency review in order to continue, revamp, or stop the product sales. Provide a holistic product recommendation to management
Conducting periodic competitor analysis for checking up current product positioning in the market and explore the opportunity to grow from new product initiative
To lead subordinate to deliver the expected output with positive attitude
Work with Business Partners and Relationship Management to define product mapping strategy for all business channels
Managing product additional features with related vendors to deliver most valuable benefit to customer & inducing more take up rate within manageable cost
Conduct qualitative research to sales and customers for insights related to products and have the initiative strategy to increase the performance of the product
Understand consumer behavior thru series of qualitative analysis and define the right customer/market segmentation classification for Cigna products thru quantitative analysis, which include work closely with both Consumer Marketing and CVM function
Monitoring and tracking performance monitoring and providing feedback to 360degrees stakeholders and business partners to ensure the sales number of the whole product portfolio meet the target (including delivering product monthly performance review per business partner and per channels)
Develop relationships with third parties such as Third Party Administrator, Service Vendors and potential partners, exploring opportunity with affinity business partners, coordinating with regional office and head office, vendors, and ant other supporting unit & divisions to develop product value proposition & benefit
Facilitate the difference needs and capabilities between markets and back office and maximize and ensure adequate technical support function delivers effective process and workflow in all channel including Sales & Services
To ensure quality assurance through process excellence implementation which includes training, marketing collateral development, review & monitoring, SOP development and compliance
Accountable for product key performance target achievement, through product improvement within allowable Profit Margin level
10 years relevant experience preferable in financial industry
Marketing experience in financial industry preferably from multi-national company
Product Development, customer experience, business intelegence & Marketing experience
Minimum 8 years product development / process development / marketing experience and/or business intelligence in financial services

Marketing Senior Manager Blincyto Resume Examples & Samples

Lead BLINCYTO launch planning and execution for an anticipated new indication for BLINCYTO in B-Cell ALL
Support promotional strategy development in partnership with matrix team
Partner with matrix team to develop aligned, brand building tactics for personal and non-personal execution (Sales, Regional Marketing Managers and MCM)
Support US labeling work in partnership with brand director
Lead DSE development and execution
Lead speaker program content development
Lead S1/S2 (bi-annual sales meetings) planning and execution
Partner with brand MCM lead to develop and execute innovative non-personal tactics to drive brand performance
Partner with internal staff and sales leadership to ensure activities are aligned to brand goals, strategies, growth drivers, and key messages (compliant with MAC guidance)
Effectively support the management of strategic investment of the promotional budget and vendor management (performance of ad agency and other promotional agencies)
Partner with MCM brand point to manage online agency to develop and execute online media and creative plans
Manage outside vendors and agencies to execute promo projects
Work with market research within BAI (Business Analysis & Info) group to develop and execute research and measurement testing needed to develop strategy, programs, and measure expected returns/success
Manage significant budgets and closely monitor performance to ensure cost effective delivery of all programs
Work closely with Corporate Affairs to integrate public relations tactics into promotions plan
8+ years of biotech/pharmaceutical industry experience with strong marketing & management skills including developing market strategies (segmentation, positioning, key messages, etc.), executing tactics, and responsibility for revenue generation
Successful track record in marketing and managing advertising agencies
Successful HCP marketing experience
Ability to work confidently in a cross-functional team (e.g., Medical, Medical Communication, Regulatory, Legal, DTC, and Reimbursement Marketing) and build effective internal partnerships
Strong business judgment and emotional intelligence
Experience effectively working with and leading cross-functional teams

Marketing Senior Manager Resume Examples & Samples

Lead the marketing agenda for the Northeast, MidAtlantic and Great Lakes franchise bottlers
Leverage national programming created by brands, and nuance the plans based on the local context
Activate partnerships with leading sports, entertainment and lifestyle assets, such as the New York Yankees, New York Giants and Jets, and Jones Beach
Manage Agency relationships to deliver breakthrough programs and creative that drive unique point of difference for Brands within the market or region
Influence franchise bottler alignment on strategic innovation
Collaborate with the Senior Director of Franchise Sales to lead meetings and feedback through the Annual Operating Plan process
Create processes that drive efficiency for the organization and for our bottlers
Communicate all plans and key dates (ordering timelines, funding) to the bottlers
Collaborate with brand teams and bottlers to create programs that drive brand equity and revenue
A minimum of 7 years prior Marketing experience (if undergrad degree only) OR 5 years of prior Marketing experience (if Advanced degree)
Prior or current collaboration with Franchise system and understanding of the bottling partners

Integrated Marketing Senior Manager Resume Examples & Samples

Plan and execute marketing activities mainly for Mass Affluent & High-Net-Worth (HNW) segments* including their family, and optimise customer touch points to deliver superior customer experience
Develop a compelling Personal Investment Marketing solution to attract new and existing clients to upgrade their relationships
Develop new account acquisition programs to increase target segments via online & offline advertisement, referral program, alliance, and other new marketing source
Overall responsibility for brand development and management of FIL securities
Financial services professional with over 10 years of retail/consumer marketing and/or retail business development experience, managing both online and offline channels
Knowledge and experience of target segment marketing in terms of new account acquisition and retention
Well understanding the financial needs and insights of target segments
Strategic customers touch point planning capabilities (Online and offline)
Excellent brand development capabilities ( plan & execution)
Social media marketing capabilities ( Facebook and other social media)
Basic data analysis capabilities to grasp performance results of marketing accurately and develop marketing plan based on factual data
High quality of writing skills to handle communications materials to target segments , and excellent communication and presentation skills
Experience handling customer event (plan and execution)
Excellent Ad agency & vendor management skills
Fluently bilingual in English and Japanese a must
Self-motivated and strong leadership
Understanding the legal and regulatory framework
License of Representative of Public Securities Examination for Japan Securities Dealers Association

Quaker Marketing Senior Manager Resume Examples & Samples

Provide thought leadership and stewardship of Quaker's brand strategy
Partner with agencies and internal groups (content creators, digital, PR, insights, design) to develop a best in class integrated marketing ecosystem that crosses channels
Lead Real Medleys brand strategy and 360 campaign development, from brief through execution and media planning
Effectively manage agencies (media and creative) as well as internal stakeholders
Manage competitive tracking (positioning, creative, media spend) and education
Manage Bars Media Investment, including optimization of investment across channels and tactics
7+ years of experience in marketing -- experience in brand strategy, communications planning and execution is a plus
Bachelors degree required; MBA preferred
Strategic thinking ability to connect the dots and frame in a strategic "story line" to influence senior leadership
Entrepreneurial mindset and disruptive thinker
Intellectual curiosity - awareness of emerging trends and competitive activity in the healthy snacking category
Strong leadership skills - capable of taking others along the journey and influencing decisions in matrix structure
Energized by ambiguity - Highly adaptable in less-structured, fast-paced environments
Persistent and resilient in the pursuit of objectives, can shift gears easily, is willing to take on new challenges and works to resolve issues
Effective communication skills (verbal and written) with internal and external stakeholders across all levels

Digital Marketing Senior Manager Resume Examples & Samples

Minimum of 8 years of experience in web and digital marketing, customer-lifecycle analytics, and/or eCommerce delivery (with RichRelevance, Certona or Baynote expertise)
Minimum of 4 years of experience with client-facing projects, ideally in consulting, agency or other business-related services. 　
Minimum of Bachelor's degree or higher in mathematics, marketing or technical specialty
Proven ability to work creatively and analytically in a problem-solving environment

Marketing Senior Manager Resume Examples & Samples

Owner of overall strategy and field implementation related to
Doctorate degree and 2 years of marketing and/or sales management and/or operations experience OR
Master’s degree and 4 years of marketing and/or sales management experience and/or operations experience OR
Bachelor’s degree and 6 years of marketing and/or sales management experience and/or operations experience OR
Associate’s degree and 10 years of marketing and/or sales management experience and/or operations experience OR
High school diploma / GED & 12 years of marketing and/or sales management experience and/or operations experience

Marketing Senior Manager Resume Examples & Samples

Opinion leader engagement, managing the speaker bureau, leading speaker training, developing and executing speaker programs
Managing Amgen’s presence and participation in key trade shows and congresses
Coordinate and manage the work of multiple external strategic partners including agency of record and internal departments including marketing, market research, legal, regulatory, medical affairs, access marketing, corporate compliance, and information systems
Lead projects through the legal, regulatory, and medical review process
Support quarterly meetings with field sales team and incorporate suggestions as appropriate
Develop metrics to ensure success of marketing tactics
Engage often with opinion leaders and global marketing to ensure creation and seamless roll out of high impact, high value marketing tools that lay the foundation for launch
Advisory board planning, logistics and attendance
Doctorate degree & 2 years of marketing or sales management experience
Prior launch experience and/or marketing experience in post-menopausal osteoporosis
2+ years of experience in developing, executing, and measuring marketing campaigns for specialty products; launch experience
Track record of developing and implementing high impact promotional campaigns and marketing tools to be utilized by the field sales team
Experience in Rheumatology, Endocrinology, Primary Care or other specialty markets
Demonstrated analytical skills and the ability to think strategically and solve problems
Ability to collaborate and work cross-functionally to drive business results in a heavily matrixed, fast-paced environment
Strong leadership and ability to drive influence across stakeholders to set direction, align work efforts, and ensure outstanding execution
Excellent verbal and written communication skills, as well as strong interpersonal skills

Marketing Senior Manager Resume Examples & Samples

Develop and execute HCP Disease State Education campaign, messaging, and promotional tactics, including both personal and non-personal materials
Collaborate with sales training to ensure effective, impactful, world class training on product clinical information and promotional tools
Tradeshow / advisory board logistics and attendance

Customer Marketing Senior.manager Resume Examples & Samples

Leading day to day management of the project including shepherding a cross functional project team/task force that is working to transform customer marketing
Develop a comprehensive current state assessment of customer marketing as it is done today and identify gaps, but also assess what works Vs what doesn’t
Contribute to developing and implementing the new customer segmentation structure
Lead competitive benchmarking that involves managing a reputed vendor to provide detailed insights
Develop & implement our testing/learning agenda including putting some tests in the market to generate learning/insights
Combine outputs of each workstreams to design customer journeys for each segment and implement it in our new marketing execution platform
Partner with all card businesses, Operations, CMS, finance, research, marketing services, and analytics teams
Drive the change management necessary to help marketers & senior leaders re-think customer marketing
Direct marketing, customer communications, and campaign management experience across traditional and digital channels
Analytical & inquisitive mindset
Strategic thought leadership

Marketing Senior Manager Resume Examples & Samples

Doctorate degree and 2 years of marketing and/or analytics experience
Cardiovascular experience
Sales management experience
Demonstrated success in project management in a matrix environment
Proven ability to lead and influence cross functional teams with diverse backgrounds
Demonstrated ability to effectively produce business results in a dynamic environment
Documented track record of success
Demonstrated ability to analyze a business problem and develop appropriate strategy
Previous supervisory management experience

Product Marketing Senior Manager Resume Examples & Samples

3-3 years marketing/product marketing experience with a passion for cloud computing
Proven track record developing core messaging, positioning, and value proposition materials
Understanding of what it takes to launch and deliver an enterprise-grade platform to the marketplace
Enough technical proficiency to successfully partner with product management to manifest the product vision/direction in via key collateral

Marketing Senior Manager Resume Examples & Samples

Revenue, margin Financial plan for Displays (Monitors, Projectors, Large Format Dispalys)
Market share gain for Monitors and for Projectors
Displays Attach rate increase YoY and QoQ, SPRU, SPMU growth YoY (vs market for declining categories)
Portfolio coverage and category Ecosystem performance
Transition KPIs: performance to transition curve and transition KPIs as set
Mix of Mid-High price band in the portfolio to maximize profitability
Responsible to manage the team for Displays and Third party products

Marketing Senior Manager Resume Examples & Samples

Bachelor’s degree or equivalent combination of education and experience, MBA or other advanced degree preferred
Professional with minimum of 4 years of experience in pharmaceutical industry or proven industry collaboration in academia
Understanding of the commercialization process and the payer/access environment, thorough knowledge of GBA/AMNOG system required
Experienced marketer with previous experience in product launch
Thoughtful of what needs to be differentiated in the commercial strategy for the product to be successful
Computer Skills (MS Office programs)

Access Marketing Senior Manager Resume Examples & Samples

Lead execution of Access Marketing resources to support Bone Health franchise
Lead for MAC submissions for BCBU semester meetings, romosozumab launch meeting and other ad hoc training
Lead for Co-Pay program execution and vendor management
Work cross functionally with multiple groups including the brand marketing, medical communications, market research, sales operations, and sales training teams
Works with internal partners to ensure all programs meet Amgen legal, regulatory, and compliance standards
Partnering with the Director responsible for launching product and to ensure coordination for messaging and tools
Serving as an adviser to the field on matters/issues on payers or access support services
Doctorate degree and 2 years of Biopharmaceutical Marketing or Access and Reimbursement experience OR
Master’s degree and 4 years of Biopharmaceutical Marketing or Access and Reimbursement experience OR
Bachelor’s degree and 6 years of Biopharmaceutical Marketing or Access and Reimbursement experience OR
Associate’s degree and 10 years of Biopharmaceutical Marketing or Access and Reimbursement experience OR
High school diploma / GED and 12 years of Biopharmaceutical Marketing or Access and Reimbursement experience
3+ years working closely with marketing, compliance, healthcare company or related industry experience
Confidence in working with staff at all levels
Demonstrated self-starter, ability to work under limited supervision and coordinate multiple projects in a detail oriented environment
Experience leading or being a member of a cross-functional project team
Experience working with key internal or external partners, establishing, communicating and managing teams to timelines and project targets
Experience critically evaluating process and establishing creative solutions
Advanced skills and familiarity with Excel, PowerPoint and SharePoint
Utilization of Project Management tools, methodologies, and practices
Strong project management skills, lead and manage projects from concept to completion in a matrix and, at times, ambiguous environment
Strong verbal and written communication skills; ability to clearly and effectively present information
Quick learner, proactive, takes initiative, goal oriented and results driven
Strong interpersonal skills, negotiation skills, active listening, and relationship management skills
Ability to influence others while fostering a value-based environment of high performance and fairness
Demonstrates creativity and foresight in anticipating and solving complex project issues

Regional Marketing Senior Manager Resume Examples & Samples

Cross functional strategic decision making and communication
Deep clinical acumen/passion for science
Travel up to 50% of the time and may include weekendsD

Affinity Marketing Senior Manager Resume Examples & Samples

Leads researches and develops customer understanding and insights for each affinity group and identifies
A minimum of seven years of relevant business experience with at least five years of experience in new market research and insight development
Financial services/insurance experience preferred, but not required
Proven track record of translating customer insights into marketing planning affecting positive business results
Demonstrated ability to influence and collaborate in a multi-stakeholder environment
Demonstrated ability to interact with and lead at various levels of an organization, including executives, key business partners and peers
Proven committed focus to placing the customer first
Demonstrated use of strong listening, communication and presentation techniques. Verbal and written communications are to conform to proper rules of punctuation, grammar, diction and style
Proven successful experience on identifying moderate to complex problems, quantifying problems and providing effective resolutions
Working knowledge of Microsoft Office Suite with emphasis on Word, Excel and PowerPoint

Product Marketing Senior Manager Resume Examples & Samples

Will also be required to maintain a high performance level within the Product Marketing team in a very dynamic market; will provide constant supervision of the team to ensure that the team structure aligns with the changing market and that they are focused on key activities that drive Intrusion success and profitability
Thought and motivational leader for the entire Intrusion Product Marketing organization (2~3 persons)
Lead the team responsible for defining and launching the Intrusion solutions into the market
Per the strategy as defined by the TSM and Solutions Management team, build out the launch plan, including where, how and to whom the solutions are targeted
Own the Intrusion marketing budget
Take charge of day-to-day activities and provide guidance/direction/leadership for this organization
Will work at the tactical 10ft level to assist in solving the Product Marketing team’s problems as well participate in strategic discussions around go-to-market activities
Will require occasional interactions and presentations to exec management team (VP)
Ensure that Product Marketing team is performing optimally and that the organization is keeping up with the market dynamics
Will be the primary SME and leader of the organization accountable for all things relating to product marketing strategy and how the solutions should be launched
Work with other organizations, such as Sales, Engineering and Brand, Promotional marketing and legal to ensure that all stakeholders are aligned on solutions go-to-market objectives, deliverables and timelines
Not a requirement that the individual comes from this industry
Must be a thought leader and creative thinker
Solid skills managing a go-to-market team. As it’s a small team driving lots of solutions, it’s very important that efficiencies (process/tools/people) are optimal
Understands the ‘voice of the customer’ and what that means. How to explain relatively complex solutions to the market in a simple and clear manner
Must be able to influence management and peers, motivational team leader
Outbound-marketing exposure, training and experience
10yrs+ in go-to-market activities
5yrs+ in a people leadership role
Experienced at building high performance teams that are integral to the success of an organization
Thought and motivational leader that has the confidence to build a plan, execute to it but still be aware that flexibility is often required to be successful
Understands how to cut through noise, identify critical points and prioritize around them
Ability to influence stakeholders, gain consensus and support at the peer and executive management level, as well as to lead a team by example with integrity, confidence, experience and emotional intelligence
Understands who the customer really is, what they need (not always what they want) and to be able to navigate complex situations internally, as well as with the customer directly
The ability to understand how their go-to-market activities are critical to business priorities and success is key
Can look at even the most complex challenge to distill and dissect the problem to the point that a solution can be devised. Understands that all problems don’t always have a perfect solution, but works towards an optimal solution that aligns with business objectives
Functional/Technical Skills are not required, but would be nice to have. Prior exposure to go-to-market in a technical company is a great asset

Marketing Senior Manager Resume Examples & Samples

Owning the execution strategy of GTM in EMEA
Directs the efforts of others in the achievements of the strategies and operational objectives of the team, includes direct reports and others in the organization
Engage with sales, customers and partners to understand market requirements and facilitate conversations with the Product Group
Collaborate will cross-functional teams to ensure successful product launch and product cycle
Provide authoritative advice to top leadership based on subject matter expertise on business operations like pricing, demand planning, DSI, CoD, portfolio management, RFP/RFQ governance
Ensure the team is delivering high-impact training across Sales, Marketing and other Stakeholder groups and clearly communicate the value and unique advantage of the Cloud Client Computing product portfolio
Co-ordinate Quarterly Regional Product Line Reviews with Sales ELT’s and other Stakeholder groups

Marketing Senior Manager Resume Examples & Samples

Develop customer and K-12 innovation pipelines with leadership and brand team wiring
Manage innovation commercialization across K-12 and customer to deliver plan targets
Lead process and planning to remove barriers, drive stakeholder alignment, and ensure disciplined approach to NPD/Stage Gate
Drive project visibility across organization to build confidence and excitement for plans, in addition to identifying synergies across AFH and Retail
Ensure robust learning agenda to understand growth potential and address consumer opportunities
Support Away from Home annual planning process - SBR, PSP and AOP
Coach 1 direct report, manage PDR processes, and support career progression
A minimum of 10 years prior Marketing experience (if undergrad degree only) OR 8 years of prior Marketing experience (if Advanced Degree)
Preferred: Prior Away from Home knowledge and/or Innovation experience
Proven track record of identifying rich consumer insights and translating them into effective marketing programs
Prior P&L experience is required
Customer experience and/or experience presenting to external organizations
Creative agency management experience, and expertise developing and executing promotions

Marketing Senior Manager Resume Examples & Samples

As an individual contributor responsible for the strategy and effective operations of all business segment marketing activities; direct, mentor, and empower product marketing contributors, including marketing coordinator(s)
Develop deep expertise in both our products and target markets to shape our product adoption strategy
Lead team in the creation of product collateral, including thought leadership assets, website content, case studies, product assets and presentations to support outbound communication and customer advocacy programs
Partner with product and industry management to create and deliver best in class go-to-market plans
Be a strategic partner to the sales organization, helping define and communicate our value proposition and competitive positing to prospective customers
Manage social media, SEO, customer advocacy and partner programs; coordinate project management of activities with marketing coordinator(s)
Utilize your analytical skills to craft measurable, manageable marketing programs with the content you produce
Validate ideal customer profiles and verticals through qualitative and quantitative market and customer research
Help create content for internal product and sales education
Partner cross-functionally with Product, Sales, Marketing and PR to launch new product releases
May attend trade shows and industry-related events as a representation of the organization
Define and track KPIs for all marketing projects and programs to ensure optimal levels of communication effectiveness and performance of activities
BA/BS degree required, Marketing or Communications degree desired
8+ years in product marketing, marketing for a high-tech company
An influencer that can work well with various groups and levels of the organization
A multi-role player, having demonstrated aptitude and success in several marketing disciplines including marketing strategy, project planning/execution, messaging, collateral development and oral presentation
Ability to work across functional areas (Sales, Marketing and Product); You are process driven, detailed oriented, and a master of project management and coordination
Excellent abstract thinking and creative abilities; Excellent presentation and communication skills
Knowledge of PLM and/or engineering software, experience in Manufacturing/Product Engineering domains or within a software company a plus
LI-SCP

Access Marketing Senior Manager Resume Examples & Samples

Co-develop with Marketing Director, Oncology Access Marketing strategy based on market insights to position and support appropriate use of oncology brands under alternative payment models such as the OCM
Work to co-develop strategy to address MACRA and other cross-franchise strategic opportunities
Develop promotional and training resources and gain approvals through the legal, regulatory and medical review process (MAC), manage program budgets and developing metrics to ensure success of the promotional programs and engage often with the field sales team to ensure creation and execution of high impact, high value marketing tools that address access barriers
Doctorate degree and 2 years of pharmaceutical/biotech/healthcare experience OR
Master’s degree and 4 years of pharmaceutical/biotech/healthcare experience OR
Bachelor’s degree and 6 years of pharmaceutical/biotech/healthcare experience OR
Associate’s degree and 10 years of pharmaceutical/biotech/healthcare experience OR
High school diploma / GED and 12 years of pharmaceutical/biotech/healthcare experience
4+ years of marketing and/or sales experience
Ability to plan, organize and prioritize multiple projects
Ability to lead a cross functional team
Demonstrated knowledge of the U.S. healthcare system (commercial and public) and an understanding of coverage and reimbursement, payer environment and formulary management
Experience with the SCA framework to ensure tactics align with strategic imperatives
Ability to analyze a business problem, synthesize information, develop and implement effective tactics

Value Marketing Senior Manager Resume Examples & Samples

Partner with value marketing team to develop the economic value marketing strategy for oncology portfolio products, including the development of long term economic value stories across payers and organized customer stakeholders
Develop tools to effectively communicate value proposition to drive coverage, and value based brand initiatives
Lead work streams to develop value plans and messages to ensure access of Amgen products under the introduction of new payment models, pilots, etc
Manage projects and relationships to develop resources, training, and programs to deliver on economic value marketing strategy
Align and lead cross functional works streams including Global Health Economics (GHE), Center for Observational Research (CfOR), and brand to support business initiatives for payers and IDNs
Lead coordination of Pharmacoeconomic Materials Approval and Compliance (PMAC) approval process to support rollout of oncology value marketing resources
Analyze and identify opportunities with payer contracting strategies
Manage value marketing budget and vendors when developing resources, training and tools for the field based account managers
Ensure understanding of the external organizations and societies efforts in defining value and establishing value frameworks
Plan and execute training of materials for field account managers
Coordinate with BAI to conduct relevant market research and integrate payer, marketing information into development of strategic and tactical plans
Doctorate degree and 2 years of project management, sales and/or marketing experience OR
Master’s degree and 4 years of project management, sales and/or marketing experience OR
Bachelor’s degree and 6 years of project management, sales and/or marketing experience OR
Associate’s degree and 10 years of project management, sales and/or marketing experience OR
High school diploma / GED and 12 years of project management, sales and/or marketing experience
Strong business acumen, analytical skills and strategic thinking ability
Cross-functional leadership and ability to manage relationships within a highly matrixed environment
Experience in delivering results through leveraging and applying marketing principles, strategies and tactics
Learning agility and organizational savvy
Problem solve and simplify complex pharmacoeconomic data into a compelling value story
Effective, audience-focused communicator

Marketing Senior Manager Resume Examples & Samples

This is an individual contributor role
Is responsible for all marketing activities or services as a senior level marketing manager in a large corporation
May include responsibilities in several areas of marketing including product messaging and content development, market research, advertising and public relations, marketing communications, business partners, or digital marketing
Works with executives to identify, develop, and implement effective and productive marketing strategies, plans and campaigns
Demonstrated ability to work with minimum supervision
Degree in Marketing or Engineering
Marketing experience with one or more positions or job assignments
Self-motivated and self-starter
Structured thinker and excellent analysis skills
Excellent written skills, including the ability to develop clear messaging concepts and author appropriate content to support marketing execution and sales enablement
Excellent verbal communication skills, including the ability to present to large audiences
Bachelor’s Degree Preferred Qualifications
10+ years of industry career experience across multiple roles in an enterprise including Marketing as well as Product Development, Manufacturing, Business Development or Consulting Experience

Sonicwall Marketing Senior Manager Resume Examples & Samples

Responsible for career development/planning, performance and pay discussions of team members
Develops marketing campaigns, evaluates marketing plans and develops strategies to respond to changing market and competitive conditions
Communicates and translates Dell vision/strategy to staff
Manages the marketing mix and sales enablement such as the preparation of sales material, controlling marketing communications programs and recommends media best suited to sell products or services
Manages outside vendor relationships
Uses technical expertise and extensive industry experience to formulate product strategies and identify new product opportunities

Marketing Senior Manager Resume Examples & Samples

Oncology and/or Hematology experience
Prior experience working with an ad agency
Demonstrated ability to partner with legal, medical and regulatory review teams sales and/or sales management experience

Marketing Senior Manager Resume Examples & Samples

Communicate regularly with the field various program updates and report on the execution of the budget and strategy of the various programs
Facilitate and triage ad hoc speaker program challenges across internal and external stakeholders to meet customer needs
Oversee, contract and execute on the Brand Team’s selection of the most effective speakers for the brands’ needs
Ensure adherence to all compliance requirements
Develop and maintain strong relationships with Opinion Leaders – communicate with them to gain feedback on content and coach them on compliance for each project
Collaborate with cross functional internal partners to execute live/remote training sessions according to brand strategy and compliance standards for each of the brands
Collaborate across the US Business Organization with other Speaker Bureau Leads to manage the speaker bureau vendor, ensure the OBU needs are being met, and triage any issues
7+ years of demonstrated sales leadership and customer-facing experience, particularly with Opinion Leaders
Excellent cross functional team leadership skills
Previous experience in oncology
Previous demonstration of effective, solution-oriented problem solving skills

Global Marketing Senior Manager Resume Examples & Samples

Liaise with regional and country brand leads to understand core challenges and opportunities
Ability to leverage deep customer, marketplace and competitor insights to business drivers
Utilize novel Amgen capabilities (patient centricity, value based partnerships, CX, digital health etc.)
Lead translation of patient insights into the marketing strategy
Partner with regional / country marketing to support execution of a launch strategy
Support of life cycle management business case assessments
Contribute to development of the commercial plans
Participate and contribute towards the global commercial efforts and business plan
Strong leadership skills, including ability to influence teams with diverse backgrounds
Strong ability to champion ideas, take decisions and focus on results while taking a cross-functional team along
Previous experience in oncology. Previous international (ex-US) country or regional marketing experience desired and/or US-marketing experience required including knowledge of and experience in working with the promotions legal/regulatory environment
Previous experience working with non-sales force promotional channels
Excellent written and verbal communications skills. High cultural awareness
Act as a role model for others in line with Amgen values, curiosity and willingness to learn

Field Marketing Senior Manager Resume Examples & Samples

Developing a robust understanding of the customer’s strategic business imperatives and the opportunity that creates for Juniper Networks
Development of strategic intelligence on the account that supports the goals of the sales teams
Building and executing a fully integrated marketing plan that fits seamlessly with the sales objectives for the account. This should actively support both ‘sell-to’ and ‘sell-through’ aspects of Deutsche Telekom’s and Swisscom’s business
Developing and nurturing opportunities within the account from ‘cold to cash&#8217
Develop a data strategy for the account as part of the broader EMEA Marketing data strategy
Assessing the ‘fit’ of corporate marketing campaigns to the account working with the wider marketing team to adapt and introduce them as appropriate
Building relationships with customer’s Architecture, sales, marketing, and product mgmt personnel at various levels to identify net new, cross-sell, up-sell and whitespace opportunities that benefit both the customer and Juniper
Driving engagement with customer by creating a regular cadence of communications with customer contacts which includes content development, writing and editing of traditional and social media, list/database management, and response metric tracking/reporting
Working closely with key internal stakeholders (sales teams, corporate marketing, solutions marketing, and technical experts) to help develop and define the go to market strategy and plan for customer… And executing the marketing component
Leading strategy development of customized events and assisting with the execution as appropriate
Presenting and evangelizing relevant business and technical content on webcasts, events and in sales presentations to audiences that ranges from in-the-field sales/SEs to Marketing, sales and product management teams
Proactively developing new marketing ideas and initiatives and pitching them to the account team
Managing a combined marketing budget of OPEX& MDF funds
Must be fluent, both written and oral, in German and English. Other languages a plus
A good knowledge and understanding of Deutsche Telekom at an operational and organizational level
Previous experience in a highly targeted account based marketing role will be a distinct advantage, particularly within a large, multinational, multi-business unit organization
History of building and maintaining successful relationships with sales teams and partners in order to build a marketing strategy and then to implement it. Specific examples and references will be required
As an individual contributor, have a range of marketing analytic, strategic and tactical skills to execute agreed upon plan and to take on new tasks as plans change to get the job done
Ability to thrive in a fast paced work environment with limited direction/supervision as well as adapt to continually changing priorities and aggressive project timeframes
Strong collaboration skills to interact and influence key stakeholders in the business groups, marketing, field and channel teams
Exceptional communication skills, with a can do attitude and the ability to develop creative solutions to problems
Priority driven. The ability to assess the opportunities most likely to drive success and prioritise them above the line
Five+ years of technology marketing experience
Strong knowledge of service provider business models and challenges, especially within managed services development and taking new services to market
Product/solutions marketing experience with a focus on networking, security, software or data center technologies to mobile and/or wireline service providers. Additional experience in sales and/or business development in the service provider space is a plus
Outstanding communication skills to quickly analyze information and use that analysis to concisely and accurately communicate a recommended course of action
Familiarity with marketing and sales automation systems such as Eloqua and salesforce.com
Frequent travel within EMEA (and less frequently to corporate head office in North America

Product Marketing, Senior Manager Resume Examples & Samples

Own the Product launch and execution strategy of your product(s) including ideation, orchestration, program management, implementation and managing a cross functional team
Partner closely with Global Product Management on creating successful product launches and supporting existing product portfolio marketing needs (Sales updates, Pricing, Promotions, Collateral and Training)
Collaborate with Channel Marketing on effectively scaling reach to Partner customers
Work with marketing Content & Programs, Brand Management, Digital Marketing and Vertical teams to ensure cross functional alignment and marketing effectiveness
Assist in the development of product positioning and messaging that helps establish the need for Equinix’ products in the market and differentiate it against the competition
Work with Product Management and Sales Enablement to support an effective selling process including the creation and localization of sales tools and training
Provide guidance to marketing teams on themes for campaigns and events, ensuring they are equipped with content to deliver to customers/prospects
Support creation of Product content and collateral in concert with Product Management and broader marketing organization
Be an expert in understanding the markets we serve as well as the competitive landscape in which we operate
5 years’ experience in the Internet, Cloud, networking, or telecommunications fields
5+ years’ experience in Product Marketing in a B2B environment
5+ years’ experience in enterprise Security or Risk organization
Has an understanding of enterprise, cloud and data security architectures, key management and identity management solutions
Prior SaaS experience desirable
Strong project management skills and ability to lead cross functional teams
BS in Computer Science, consulting experience or an MBA is a plus
20% Travel domestic and global

Marketing Senior Manager Resume Examples & Samples

Maintain leading position in media share of voice. Identify and create client stories, industry insights, research and commentary that results in positive media and analyst results in Tier 1, trade and priority regional/local publications
Position Accenture leaders and brand in key industry associations: World Petroleum Congress (WPC), International Gas Union (IGU), Global Energy Board (GEB); and, other OU specific industry groups
Drive strong sales and marketing integration. Sales enablement toolkits and training, opportunity centric marketing for priority opportunities
Lead an industry focused marketing team. Manage Performance Achievement and career development for direct reports

Global Marketing Senior Manager Resume Examples & Samples

Assessment of the market dynamics of (2) regions and translation into a strategy
Development and execution of globally integrated plans, tactics, programs and resources
Participation in, or lead the selection, onboarding and pull-through of materials with agencies
Marketing audience addressed, e.g., HCPs, Consumers, etc
Geographical point responsibilities, e.g., point for different regions, or
Operational or project point assignments
Developing high quality, integrated global commercial plans and marketing projects
Planning and executing launches of approved programs, campaigns and resources
Consulting, integrating and communicating with key stakeholders globally
Closely collaborating with partners in other functions and regions
Onboarding and managing external partners such as agencies
Leading and/or participating in special department, cross‐functional or team projects
Applying best practice project management to Amgen Global Marketing processes
Developing other global marketing programs as directed by ED
Participating and contributing towards other global commercial plans and efforts
Directing and participating in market research
Assessing market and performance data and drawing key insights for effective decision-making
Managing project budgets
Complying with all laws, regulations and policies that govern the conduct of Amgen activities
Master’s degree and 4 years of marketing experience in the biopharma industry
Osteoporosis, endocrinology, CV or other broad-based market experience
International (ex-US) experience
Experience working on disease state education programs or promotional teams
Knowledge of and experience in working with the promotions legal/regulatory environment
Experience producing business results
Experience managing external partners such as agencies
Record of demonstrating excellent organizational skills
Understanding of broad, global market dynamics and the cultural awareness and sensitivity to form relationships and work effectively with colleagues around the world
Excellent written, verbal and communication and presentation skills
Impeccable ethics and integrity

Marketing Senior Manager Eala-accenture Interactive Resume Examples & Samples

Work with the regional leadership to help articulate AI ambition
Develop collaborative relationships in EALA and global team
Operate as a trusted and strategic advisor to key stakeholders
Create and deliver regional marketing campaign (that complements global campaign) to articulate ambition, and, specifically, to reach CMOs
Help support media and social activities that build awareness of AI programmes, such as client wins, new services announcements, launch of research and thought leadership pieces, events, and speaking opportunities
Support AI’s participation at external events by ensuring appropriate brand positioning, managing deliverables and timeline, and shaping communications and social media plans
Own and maintain library of key AI facts and figures for sharing across business and marketing needs
Work with leadership to support sales and client outreach with relevant materials and content for sales support and “go-to-market”
Effectively project manage programme and keep to budget
Work with leadership to drive focused and relevant internal comms
Work with marketing and comms colleagues both centrally and in-market
Liaise with global colleagues for best practice, new developments
Review social media approach, social media monitoring and market intelligence
Operate as a trusted advisor bringing in experts from across all communications disciplines
Project management of communications across range of acquisitions including creation and maintenance of calendar and tracker
Liasion with market research teams
Deep understanding of digital agency background and CMO agenda
Deep understanding of digital and social media marketing and channels
Understanding of the competitor marketplace and AI’s positioning amongst peers
Excellent writing, editorial and creative skills
Excellent organisational skills and ability to juggle multiple priority projects simultaneously
Strong project management skills, organizational skills and attention to detail
Passion for content, and interest in content marketing
Knowledge of analytics packages, social management systems, CRM systems

Architecture Marketing Senior Manager Resume Examples & Samples

Building and updating the end-to-end network architecture narrative
Working across business groups and with technical visionaries
Understanding product and solution roadmaps
Creating and refining the network and technology vision
Developing solution positioning and competitive differentiation
Guiding TCO/ROI business cases to demonstrate economic value
Creating original, compelling content including presentations, white-papers, web pages, emails, ads, blog posts, videos, sales collateral
Driving launches, supporting industry events and webinars
Steering diverse teams towards defined, time-bound program goals
Tracking program milestones while managing key stakeholders
Assisting in monthly/quarterly marketing plan preparation and review
Helping measure program success, suggestions to keep improving
Partnering with product, communications, go-to-market and sales teams
Interacting with and presenting to company and customer executives
Staying current on telecom, optical transport and cloud technologies
Monitoring competitive developments, recommending response
15 or more years of experience in telecom or cloud networking
Strong experience with service provider / telecom business
Competent in high technology B2B marketing or product management
Experience with packet-optical transport systems a plus
Familiar with long-haul, metro and data center network architectures
Marketing acumen coupled with lateral creative thinking
Demonstrated ability to craft and deliver persuasive messaging
Proficient in customizing messages by audience in multiple formats
Cogent writing, speaking and visual storytelling skills
Excellent using productivity tools (e.g. PowerPoint, Word, Excel)
Ability to create, manage and adapt integrated marketing campaigns
Ability to gather and analyze competitive and industry information
Bias for quick execution after a quantitative and qualitative analysis
Intrinsic attention to detail while managing multiple tasks
Earned authority through influence and collaboration
Comfortable interacting at the executive/CxO level
Bachelor’s degree in Engineering; MBA a strong plus

Marketing Senior Manager Resume Examples & Samples

Develop and implement marketing programmes to leverage the sales effort and increase AUM
Work closely and collaborate with the sales team to ensure maximum effectiveness of marketing programs for all products and services
Collaborate with other colleagues inside the organization whose buy-in and support is required to deliver the marketing efforts (systems, legal and compliance etc.)
Collaborate with distribution business partners in co-op marketing opportunities, develop and implement campaigns and marketing collaterals for asset gathering
Develop contents for marketing communication deliverables such as literatures, promotions and events
Stays abreast of financial market, asset management industry trends and challenges to support and provide insights when formulating marketing strategies
Develop best quality product marketing materials including fund leaflets and brochures
Manage vendor relationships including vendor selection, development, briefing and management for the development of effective and high standard marketing communications
Be an active member of the Fidelity marketing structure in Korea and leverage the network to adopt best practices from other offices, share the best practices developed in Korea to colleagues, gain consensus and socialize ideas
Encourage the teamwork, collaborate with team members and help provide guidance to junior members in the team

Public Service Integrated Marketing Senior Manager Resume Examples & Samples

Work with members of the Accenture Public Service industry group, business services and other areas of the business to provide marketing counsel
Design, implement and measure marketing programs - including
Minimum of 10 years integrated marketing including content development
Strong written, content development and oral communication skills
Proven experience in thought leadership development
Proven experience in developing client stories and case studies
Proven experience in development of online and offline marketing materials
Proven experience in B2B digital /social media marketing campaigns
Proven experience in data driven marketing, analytics & insights, and apply the learnings
Proven experience with customer relationship management programs (Salesforce)
Broad overall business acumen, knowledge of public sector priorities and issues, knowledge of Accenture's areas of business
Excellent ideation and collaboration skills
Ability to work both autonomously and integrated across Marketing & Communications and other relevant Accenture teams

Global Marketing Senior Manager Resume Examples & Samples

Generate and apply deep customer / competitive insights to inform commercialization and launch
Complete key Commercial Strategy deliverables in preparation for launch
Partner with regional representatives to deliver on innovative and differentiating go-to-market deliverables
Lead oversight of Global Agency of Record to develop, track and manage program projects/budget

Product Marketing Senior Manager Resume Examples & Samples

Amplify Salesforce's small business vision in local markets with inspiring marketing that showcases products' value to small businesses
Own the SMB influencer marketing program, from strategy to everyday execution
Coordinate across teams for the creation of assets, event planning, and overall integrated planning
Help create effective marketing assets and content for co-marketing campaigns including web content, product integration videos, webinars, customer success studies, and more
Own the coordination of influencer marketing activities events, webinars, social, and demand gen focused marketing
Confidently deliver presentations to audiences of all sizes (ranging from one person to thousands of people)
Work with a cross-functional team to accomplish annual goals and objectives
The PMM should be flexible with travel
7 years of professional work experience with at least 2-3 years in product marketing. Must have event management or project management experience
MBAs are nice to have too!
Exceptional project and time management skills - highly organized, able to prioritize, detail focused, results-driven, and accountable
Dynamic, articulate, and confident personality with ability to successfully drive projects in tight timeframes with minimal guidance
Outstanding spoken and written communication skills, as well as superb listening skills, with an ability to present complex ideas in a clear, concise fashion to a variety of audiences
Understanding of the Software-as-a-Service (SaaS) / cloud computing space
Ability to work a flexible schedule and travel 20%

Channel Marketing Senior Manager Resume Examples & Samples

5 - 7 Years Work Experience
Experience with a CPG or durable company, ideally in channel management, brand management, insights. or sales, preferably with Mass Channel
Leading a team of people to achieve results
Up to 25% travel may be required

Marketing Senior Manager Resume Examples & Samples

Plan, execute, and analyze digital and traditional media marketing campaigns designed to reach and engage target Healthcare Professionals (HCPs) and patients
Collaborate with brand team to translate tactical marketing plans into engaging digital campaigns for physicians
Successfully partner with creative agencies, MAC, brand and IS teams to develop multichannel content for distribution via various channels including print, video, email, e-detail, banners etc
Partner with field force to integrate multi-channel marketing programs into field promotional efforts
Partner with HCP and DTP media buying agency partner to develop robust broad reach and targeted media plan
Manage campaign development timelines, budgets and performance to deliver on brand KPIs
Oversee HCP targeting and segmentation strategies for multi-channel campaigns and database marketing programs utilizing test/control methodologies to assess campaign lift and ROI
Partner with multi-channel marketing analytics team to continuously optimize campaigns
Communicate campaign and customer insights and opportunities to help refine brand positioning, messaging, targeting and budget allocation across channels
Inform key stakeholders on multi-channel campaign performance and be a champion for multi-channel physician and patient innovation within the OBU
Doctorate degree and (2 years of Marketing and/or Sales Management experience) OR (2 years of Marketing and/or Sales including 1 year of Marketing experience)
Master’s degree and (4 years of Marketing and/or Sales Management experience) OR (4 years of Marketing and/or Sales including 2 years of Marketing experience)
MBA, 4+ years of pharmaceutical/device or healthcare marketing or advertising experience
Prior sales and Oncology experience a plus
Experience with multi-channel campaigns, patient marketing and mix of traditional and digital media channels is preferred
Proven experience leading and managing cross-functional teams and navigating legal/regulatory/medical processes
Strategic thinking and analytical skills as demonstrated by a proven ability to analyze business problems and to develop appropriate strategies to drive results will be critical for success
The candidate will possess excellent written, oral and interpersonal communication skills

Product Marketing Senior Manager Resume Examples & Samples

3-5+ years experience in product marketing or similar experiences in a high tech company
High energy, charismatic, and innovative
Proven creative thinker that independently generates and executes on innovative marketing ideas
Dynamic, articulate, and confident personality with ability to successfully drive projects with minimal guidance
Strong communication, powerpoint, and writing skills
Ability to work across business lines
Proven track record in performing well in a fast pace environment
Excellent English speaking skill with HQ staffs

Product Marketing, Senior Manager Resume Examples & Samples

Create thought-provoking and compelling external presentations as well as buyer journeys for prospective customers
Dream up world class engaging demonstrations that are the basis for customer engagements in the sales process
Develop pithy and effective sales training materials. Make it easy for non-technical sales to understand our complete suite of Compliance offerings
Design well-informed content for a global team of sales engineers with more technical knowledge
Partner with a world class Product Management team to bring the future of Security and Big Data on the Salesforce platform to market
Develop product messaging and positioning, engaging content, and webinars
Work with Sales to inspire, motivate and ultimately win flagship brands through the sales cycle
Passion for cloud computing including Platform as a Service and Software as a Service and how cloud will revolutionize IT
At least 5 years experience in enterprise security software and/or analytics, preferably with some experience directly in public cloud-hosted services
5-10 years experience in enterprise software with a deep understanding of IT organizations. Extensive background in one or more technology and platform solutions such as mobility, application development, security, business intelligence or integration
Ability to engage with and earn the respect of both deeply technical IT leaders and business leaders
Strong public speaking skills and ability to develop customer-facing presentations
Prior experience in Technical Product Marketing, Sales Engineering or Enterprise Architecture a plus
Bachelor's degree, technical degree preferred
MBA or master's degree in a technical field optional

Marketing Senior Manager Nephrology Parsabiv® Resume Examples & Samples

Lead the cross-functional Parsabiv®/Nephrology brandteam
Act as contact person for the Global product team
Develop & execute promotional activities, e.g. promotional materials, congress booth & tools
Function as Multichannel Brand lead with strong partnership to the innovation internal and external partner
Lead the European Brand Plan development
Review country Brand materials with affiliates
Partner with the Medical Communication in the development and execution of European Congress presence/activities and Promotional Program
Coordinate and evolve brand claims & messages with Development
Analyse Market Research and develops key insights to evolve brand strategy & promotional campaign
Lead CI in collecting competitive information from affiliates and other sources, and develop appropriate response strategies
Support & contribute to the lifecycle management plans of Parsabiv®
Recruit and manage external vendors
Support Business development projects for Nephrology
Academic education or experience from similar positions
Minimum 5 years of experience in industry
1 to 3 years as a Pharmaceutical Sales Representative
Minimum 3 years experience as a Product Manager
Documented experience in the area of Nephrology or other relevant areas
Financial and budgeting skills and experience
Fluency in English, both oral and written communications
Computer skills (MS Office programs)
Experience managing cross-functional projects
Multi-channel marketing experience
Experience in value-based health care solutions
Experience in value-added service development for patient and

Marketing Senior Manager Resume Examples & Samples

Deep understanding of the business and its strategies, with a focus on technology, cloud and analytics
Ability to work in a virtual environment
Strategic and innovative thinker
Undergraduate degree, ideally with a focus in Marketing
Previous experience in B2B marketing

Marketing Senior Manager Resume Examples & Samples

Execution of RAV strategy (strategy developed with Director RAV and brand team)
Align and lead cross functional work streams to support business initiatives for payers and IDNs
Collaborate with Access Marketing, Value Marketing, and Segment Marketing to develop brand-specific messages and tools for the Kyprolis® sales team and the Organized Customer Team (OCT)
Collaborate with Value Marketing team and Global Health Economics team to create brand specific value strategy and data generation plan in alignment with brand strategy
Develop access plan of action (POA), and collaborate with training team to provide training and direction at semester meetings and for new hires
Collaborate with Access Marketing and brand team to maintain/develop patient support programs
Provide guidance, support and analyses to the pricing/contracting counterparts
Assist with strategic planning and quarterly business reviews
RAV budget management
Proven ability to lead cross-functionally and to manage relationships within a highly matrixed environment
Experience in delivering results through leveraging and applying marketing principles, strategies and tactics with payers and other organized customers
Proven ability to interact effectively with all levels of management, sales teams, and with key external customers
In-depth understanding of the Oncology healthcare and payer environment

Product Marketing Senior Manager Resume Examples & Samples

Creates promotion strategy for specific products and solutions including fund proposition
Provides contents for fund promotion through digital and print basis
Client visit for presentation and seminar for clients
Act as a proxy of Portfolio Managers for performance review by consulting firm and institutional clients
Support new product development
Provide strategic marketing leadership to grow the business in conjunction with the Marketing Planning team
Develop and implement product marketing programmes to leverage the current sales effort and increase assets under management. Collaborate with the Sales team to ensure maximum effectiveness of product marketing programmes for all products and services
From both a qualitative and quantitative perspective, strategically position our products and create marketing story by collaborating with Product, Investment Directors and Sales team to better develop and promote our products properly within the context of the market environment, industry trend, regulation change etc
Actively work with the business on product development and new business initiatives including market research/analysis
Proactively listen to our customer voices and promoting to improve customer experience
Typically has 5 or more years’ experience of product manager or investment director
Excellent skills about contents production, presentation, local and international communication
Deep knowledge and literacy about financial market, investment and product
CFA or CMA holder
Solid business communication skills; verbal and written fluency in English and Japanese. Demonstrated ability to communicate and work with all levels of the organization
PC literacy(Excel, Word, Power Point)
Have literacy about digital tool/marketing and ability to adopt to digitalizatrion
Excellent project management skills, well-developed analytical thinking, able to multi-task, flexible with a strong sense of responsibility, self-motivated and self-learner
Proactive focus is required with a high degree of responsiveness, quick turnaround, impeccable follow-up and a focus on exceeding expectations
Ability to work under pressure and to tight deadlines: must be able to handle, coordinate, and prioritize multiple tasks, issues, and problems, ensuring resolution
Relevant knowledge of the rules and regulations governing asset management and intermediary sales is required
Ability to work at differing levels of details; both big picture concepts and complex, detailed issues

Digital Marketing Senior Manager Resume Examples & Samples

Lead engagement planning and budgeting; mobilize and manage engagement teams; define deliverable structure and content; facilitate buy-in of proposed solutions from top management levels at the client; direct on-time, quality delivery of work; manage engagement economics; manage engagement risk
Manage day to day interactions with executive clients and sponsors
Develop and maintain contact with top decision makers at key clients; organize and lead pursuit teams; participate and lead aspects of the proposal development process; contribute to the development of proposal pricing strategies
Develop practical solutions and methodologies; develop "thoughtware" and "point-of-view" documents; participate in public speaking events; get published in industry periodicals
Perform role of counselor and coach; provide input and guidance into the staffing process; actively participate in staff recruitment and retention activities; provide leadership and support for delivery teams and staff in local offices
8+ years of relevant technology consulting or industry experience
8+ years of experience leading large scale digital marketing projects
Experience leading large sized teams (on and offshore) and technology engagements, including client and consulting staff
Experience with large full lifecycle implementations
Willingness to travel 80 – 100% of the time

Brand Marketing, Senior Manager Resume Examples & Samples

Elevate and reinforce Equinix brand globally
Lead our global Brand Center of Excellence
Manage the brand-integration strategy and implementation for acquisitions, including collateral and site rebranding activities
Manage the creation and evolution of our core corporate collateral assets and videos
Manage our global brand desk
Create and curate key assets such as photography and videography of our locations and executives
Support third party on-site photography/videography and image and logo licensing
Manage the creation and implementation of our global brand guidelines to meet the changing needs of our teams while preserving our core brand identity and equity. These include our guidelines for visual, written, partner and co-marketing, IBX data center and office facilities branding
Manage the training of new key employees and agencies on our brand and guidelines to support our global teams
Establish thought leadership and brand/message consistency for key executive initiatives and at highly-visible company initiatives/ events/ assets
Determine identities, messaging and positioning for new sub-brands

Marketing Senior Manager, Issues Resume Examples & Samples

Deep understanding of the business and its strategies, with a focus on Issues-Based Marketing and Analytics
Executive presence, professional client service manner, demonstrated ability to take initiative
Strong persuasive communication skills; able to gain consensus through influence and pivot when warranted
12+ years of experience in marketing, with a focus on marketing and communications strategy and planning
Master’s Degree, MBA preferable

Marketing Senior Manager Resume Examples & Samples

Lead the Frito Lay Shopper Marketing agenda - partnering closely with cross functional partners in development and execution of all shopper programming
Act as day-to-day contact for Albertsons' Marketing Team for all Frito Lay initiatives
Identify & implement right mix of tools to engage shoppers throughout the path to purchase (content/value, mobile/in-store)
Develop expertise in key customer initiatives (eCommerce, Loyalty, media), understanding where/when to integrate into Frito Lay programs
Link closely with sales counterparts to ensure holistic sales & marketing programming
Partner in the development of the 2018 Joint Business Plan - owning overall programming calendar from a FLNA perspective inclusive of Big Initiatives, Customer Programs and Regional initiatives
Develop and manage the growth of an associate analyst team member
A minimum of 5-7 years of brand marketing or innovation experience within another large Consumer Packaged Goods company
Strong Project Management experience leading cross-functional teams
Experience working within a matrixed organization
Not seeking Shopper Marketing specialists

Digital Marketing Senior Manager Resume Examples & Samples

Drive integrated Media Strategy for FLNA focused on increased efficiency and effectiveness across all consumer touch points
Manage brand media investment forecast, analytics, and reporting
Manage day-to-day relationship with agency and analytics partners
Consults and Liaison for Brand Teams Media Planning, Activation, and Insights
Work across teams and agencies to define, track, and report on key media KPIs and benchmarking
Own learning agenda development, execution, communication, and updates for all media
Partner with Business Analytics and Data Sciences teams from across the organization to gather insights and implement strategies to drive portfolio volume growth
Lead frequent share-outs to Brand Teams and Broader Marketing Team on digital learnings, best practices, and innovation
Partner with In-house media team on planning, briefing, media analytics, and data strategies
Effectively manage media insights budget with support from Media Strategy Sr. Analyst
Undergraduate degree in Marketing, Communications, or Emerging Media. Focus on digital and analytics preferred. MBA / Graduate Degree preferred
Candidate must be passionate about digital media and data driven marketing
Minimum of 5 years experience in marketing and advertising with significant exposure to digital media and analytics
Candidate must be comfortable leading in a highly dynamic, data driven environment
Excellent communication, project management, and analytical skills
Must be able to communicate complex concepts to non-technical audiences

Marketing Senior Manager Resume Examples & Samples

Partner with Innovation Strategy, Global Nutrition Team, and Growth Channels teams to identify growth territories, develop the innovation strategy, product development, and launch plans for breakthrough innovations
Lead cross-functional teams across all stages of closer-in (i.e. 0-1 year) innovations that drive incremental business growth: identifying the opportunity, chartering, developing, launching, and supporting new products
Develop and execute marketing, tactical, sales, trade, and customer plans (in partnership with Sales and Shopper Marketing) to meet key objectives for innovation in year 1
Collaborate with, engage, and influence key stakeholders and key cross-functional leadership including Tropicana Leadership Team to gain alignment to launch and launch plans
Manage Innovation budget
Bachelor's degree required; MBA strongly preferred
A minimum of 6 years prior progressive brand/marketing/innovation experience (if undergrad degree only) OR 3-4 years prior Marketing experience (if Advanced Degree)
Preferred: Prior Marketing experience within consumer packaged goods
Passion for nutrition, health, and wellness
Ability to develop and cultivate relationships with key stakeholders and lead cross-functional teams
Ability to take the initiative and influence decisions
Strong people leader
Resilient and optimistic outlook
Interpretation of consumer research to extract insights

Product Marketing Senior Manager Resume Examples & Samples

Minimum of 5 to 7 years of Product Marketing experience in Education or Services
Experience with the Higher Education market required. Prior experience in Higher Ed Marketing, Enrollment, Admissions, Registration, or Student Services highly preferred
Strong problem solving and critical thinking skills
Ability to travel up to 20% of the time making trips to support conferences and meetings at contact center locations in Kentucky, Texas and South Carolina

Marketing Senior Manager Osteoporosis Prolia® Resume Examples & Samples

Function as Multichannel Brand lead with strong partnership to the innovation internal and external partners
Develop & execute promotional content, e.g. promotional materials, congress booth & tools
Contribute to European Brand Plan development
Collect affiliate input in development of international promotional material
Partner with Medical Communication in the development and execution of European Congress presence/activities and Promotional Program
Develop & support the execution of key brand meetings
Chair and lead internal regular product network meetings with affiliates, as well as best practice sharing conferences
Analyse Market Research and develop key insights to evolve brand strategy & promotional campaign
Lead CI in collecting competitive information from affiliates and other sources, and develop appropriate response strategies with Brand Director
Support and contribute to the lifecycle management plans of Prolia
Collaborate intensely with other key members of the Bone franchise team

Regional Marketing Senior Manager Resume Examples & Samples

Develop and execute a regional Opinion Leader engagement plan
Develop strong relationships with national, regional, and community level opinion leader influencers within your region
Collaborate with the marketing brand teams to create and execute national, regional, and community level commercial initiatives
Attendance and insight collection from pertinent national, regional, and local level conferences and symposium
Create a “best in class” promotional speaker bureau by developing new promotional bureau content, identifying/recruiting/training/coaching new speakers, and performing analysis of key performance metrics to increase the effectiveness and compliance of promotional programming
Align with the brand to conduct national, regional, and community advisory boards to inform commercial strategy and tactics
Leverage internal and field resources to elevate marketing messages and selling skills
Responsible for communication on marketing and field needs related to brand strategy
5+ years of experience in the bone health and/or cardiovascular market place
Experience in the management of key opinion leaders and/or marketing experience in the bone health or cardiovascular market places
Active bone health/cardiovascular key opinion leader relationships in current geography
Previous experience in launching new bone health and/or cardiovascular products or indications
Previous or current marketing and payer experience is strongly preferred
Experience in highly collaborative role/function
High level clinical acumen and passion for science
Deep clinical acumen/passion for science Travel up to 50% of the time and may include weekends

Segment Marketing Senior Manager Resume Examples & Samples

Participate in customer needs-based segmentation, market research, advisory boards, etc. to integrate insights into strategy and tactical execution
Work cross-functionally with several stakeholders within Amgen (including BAI, Medical Communications, US V&A RAVs, DC government policy team, etc) to understand U.S. business dynamics, reimbursement landscape and the competitive environment specific to US commercial payers and IDNs
Develop messaging and tools to support business initiatives (i.e. clinical messages; disease management and Quality programs)
Lead EVENITY OCT launch planning and execution for Segment Marketing Team
Lead Prolia OCT Semester meeting planning and execution
Lead Bone DSE program updates and training of Amgen OCT and UCB RCL team
Coordinate internal legal, regulatory, and medical review of materials via the MAC approval process and coordinate the rollout of tools/resources/programs to the US V&A field organization
Provide field support that includes answering questions and participating in sales meetings and training
Provide critical strategy input to the development of the overall payer strategy process
Demonstrated marketing experience launching new biologic products to managed markets customers
Prior marketing experience with osteoporosis related products
Strong project management skills with an ability to gather information from numerous stakeholders and translate into business initiatives
Demonstrated ability to lead cross-functional teams and deliver results
Ability to translate strategy into tactical execution
Strong business acumen and strategic thinking ability
Proven ability to define business questions and develop analytical and clinical frameworks to conduct analyses
Prior experience in marketing and/or selling biologics to commercial payers and/or Medicare customers
Managing key stakeholders within an internal matrix environment
Proven ability to interact effectively with all levels of management and with key external customers
Prior experience developing and executing case/disease management programs in payer customers

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