Marketing Specialist Senior Resume Samples

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K Wiza

Keagan

Wiza

98334 Wava Shoal

Phoenix

+1 (555) 147 5035

98334 Wava Shoal

Phoenix

Phone

p +1 (555) 147 5035

Experience Experience

Boston, MA

Marketing Specialist Senior

Boston, MA

Leuschke-Kris

Boston, MA

Marketing Specialist Senior

Assist in bid optimization and budget management assistance to Media Managers
Manage all facets of direct marketing from list development and management to distribution and fulfillment
Independently supervises, manages and assists in the development of aspects of marketing program execution
Oversees activities including coordination with legal, compliance, invoicing, budget management and process workflows
Develops and executes more complex marketing programs and activities that may include advertising, sales content and internal communications
Acts as a liaison to agencies, third parties or internal business partners to coordinate development and execute on their behalf
Provides costing, budget, research, and analytical support to marketing management

Phoenix, AZ

Marketing Specialist, Senior

Phoenix, AZ

Ledner-Schmitt

Phoenix, AZ

Marketing Specialist, Senior

Work closely with regional sales team and global marketing team to understand goals and develop and implement the supporting marketing plan
Develop and manage paid search and web advertising programs
Manage social accounts in Japan, develop the contents of social media and optimize of social channels
Manage the web pages and email programs via marketing automation and CRM tools
Localize and create marketing collaterals (website content, brochures, white papers, etc.)
Plan and execute trade shows, seminars, webinars while communicating with internal and external related parties
Identify improvement opportunities and recommend solutions based on root cause analysis

present

Los Angeles, CA

Senior Specialist, Destination Marketing

Los Angeles, CA

Kshlerin, Cremin and Wolf

present

Los Angeles, CA

Senior Specialist, Destination Marketing

present

Work with Sr. Marketing Manager to create, recommend, and execute campaign strategies and business plans to grow destination visits for Vail, Beaver Creek, Breckenridge, and Park City
Work with Sr. Marketing Manager and internal teams to develop audience segmentation strategy, and manage growth of key segments
Work with team to build full-year budget forecast, based on historical data and future-looking trends
Regular tracking of program performance and reporting of goals forecasts
Serve as a primary contact with resort marketing teams to provide recommendations and analysis of marketing strategies and tactics, ensuring that all efforts are aligned with greater resort goals
Conduct regular status meetings with resort marketing, media, CRM, and analytics teams, and monitor progress of projects
Support Sr. Product Analyst in tracking product & promotion effectiveness, and providing insights on the competitive landscape

Education Education

Bachelor’s Degree in Marketing

Hofstra University

Bachelor’s Degree in Marketing

Skills Skills

Strong organizational skills and attention to detail
Technical / Professional Knowledge and Skills
Strong knowledge of Hispanic segment cultures and subcultures
Experience with other multicultural/diverse segments and other language proficiencies is
Strong written and verbal skills
Ability to develop and present effective presentations to group audiences
Strong computer skills
Coordination of marketing deliverables for print and digital media, web, email, direct mail, collateral, paid search, social media
Project management: ability to lead work independently, as well as part of a team
Digital Campaign Planning - Provides input and has the ability to guide suppliers on campaign planning activities

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15 Marketing Specialist Senior resume templates

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Marketing Specialist, Senior Resume Examples & Samples

Ability to communicate clearly and present conceptual recommendations to influence
Manage team calendars, templates, and deliverables to ensure Fossil Brand Marketing team is delivering on-time and with excellence
Create seasonal standards and guidelines and ensure team is appropriately delivering against all stakeholder needs
Open jobs in workflow, assign tasks, ensure delivery
Identify improvement opportunities and recommend solutions based on root cause analysis
Coordinate process changes across teams, stakeholders
Understanding of creative process and how to yield the best work
Microsoft Office, Excel, Powerpoint and Workflow software (trainable)

Senior Specialist, Offline Marketing Resume Examples & Samples

Work with Sr. Mktg Mgr to create, recommend, and execute overarching campaign strategies and business plans for paid destination visits for Vail, Beaver Creek, Breckenridge, and Park City
Oversee the development and production of creative executions related to all paid and owned offline media channels, including print, TV, collateral, and signage
Manage day-to-day relationships with resort marketing teams, and ensure development of marketing strategies are aligned with greater resort marketing plans
Work with the media team to traffic production of creative materials that are associated with offline advertising
Accompany the Sr. Marketing Manager and paid lift team to offsite meetings with resorts, vendors, printers, etc
Brainstorming of creative ideas and executions that help drive business in domestic destination and international markets
Management of special projects assigned by Sr. Manager

Senior Specialist, Destination Marketing Resume Examples & Samples

Work with Sr. Marketing Manager to create, recommend, and execute campaign strategies and business plans to grow destination visits for Vail, Beaver Creek, Breckenridge, and Park City
Work with Sr. Marketing Manager and internal teams to develop audience segmentation strategy, and manage growth of key segments
Work with team to build full-year budget forecast, based on historical data and future-looking trends
Regular tracking of program performance and reporting of goals forecasts
Serve as a primary contact with resort marketing teams to provide recommendations and analysis of marketing strategies and tactics, ensuring that all efforts are aligned with greater resort goals
Conduct regular status meetings with resort marketing, media, CRM, and analytics teams, and monitor progress of projects
Support Sr. Product Analyst in tracking product & promotion effectiveness, and providing insights on the competitive landscape
Support Sr. Marketing Manager in strategy and execution of corporate brand campaigns
Participation in new product and promotions

Senior Display Marketing Specialist Resume Examples & Samples

Develop marketing plans/objectives and establish strategic goals to support sales for all business lines
Translate client’s goals and objectives into actionable & measurable display marketing programs in traditional display channels, direct buys, programmatic buys and paid social
Plan and implement campaigns from concept to execution to include managing all timetables, vendors, internal resources, deadlines and budgets
Develop appropriate product/services messaging that are in sync with corporate brand messaging
Collaborate with internal and external teams to create online marketing strategies and plans
Develop and maintain the display marketing budget
Ensure brand integrity and corporate image is maintained for each brand
Evaluate market research and conduct competitive strategic analysis
Create and present strategy briefs and statements of work
Participate in client meetings and various industry related events
Plan and execute executive management presentations
Stay up-to-date and maintain a high level of expertise in digital display marketing and how display interacts will all of the digital channels
Develop written documentation such as proposals, presentations and client case studies as needed
2-5 years of Digital Marketing experience
Solid agency experience is a plus
Must have 2-5 years of experience developing and presenting custom digital solutions within a digital marketing, PR, and/or advertising agency environment
Experience managing budgets and vendors
Demonstrated critical thinking and problem solving abilities
Proven track record in successfully collaborating with diverse teams, and keeping multiple projects on schedule under tight deadlines
Strong track record in marketing automation, campaign management, demand generation, direct marketing and database marketing
Proven entrepreneurial and creative skills to think beyond traditional marketing approaches
Strong knowledge and understanding of digital development technologies
Superior written and verbal communication, interpersonal, organizational, public speaking and customer service skills

Senior Metasearch Marketing Specialist Resume Examples & Samples

Gather and analyze data and make recommendations to help improve hotel program performance
Identify new growth opportunities for future connection and product/project manage continued advancement of the tool with the development team
Implement and optimize Meta campaigns with the support of the digital marketing group
Communicate performance updates on initiatives to senior leadership
Analyze performance data to ensure success of customer campaigns
Network with Account Management team to become the go-to resource for Metasearch knowledge
Perform analyses on customer demographics, click behavior, and positioning tests to ensure each campaign is successful
Stay abreast of industry trends and constantly monitor industry landscape providing insights in presentations internally to team as well as externally to current and prospective customers
Oversee operational aspects of leading this area of the business such as billing, process documentation and training new employees etc

Senior Advisory Marketing Specialist Resume Examples & Samples

Serve as integral marketing resource to business line leaders, marketing and business development professionals regarding brand and marketing programs and activities, and the creation of specific deliverables
Support implementation of specific integrated marketing activities including campaigns, events and webinars, national targeting initiatives, marketing collateral, digital and social programs. Also, support the marketing infrastructure for business line(s) including brand/messages, technology/databases, and processes
Under direction of the Business Line Marketing Director or Business Line Marketing Managers, responsible for event logistics management, coordination, support and follow up for sponsorships and speaking engagements including, conferences, seminars, trade shows, regional events and roundtables
Create and update content for marketing and event materials, tailored qualifications, case studies, presentations and other sales materials
Develop and maintain internal portal so the most complete and relevant content is accessible
Help ensure CRM is up-to-date and developed; assist with targeted business line data management and marketing list refinement
Collaborate with marketing teams and external integrated marketing partners to implement programs and see projects through to completion
Champion the BDO brand and the brand strategy for specific practices to ensure marketing and communications reflect the firm’s messages, brand positioning and visual identity
Assist with internal awareness initiatives to build the knowledge of services across the firm
Five (5) or more years of marketing experience required
Ability to successfully multi-task while working independently or within a team environment
Detail oriented and ability to effectively proofread all written materials including pitches, presentations, etc

Senior Specialist, Destination Marketing Resume Examples & Samples

Work with Sr. Marketing Manager to create, recommend, and execute overarching campaign strategies and business plans for destination visits for Vail, Beaver Creek, Breckenridge, Keystone, Heavenly, Northstar and Park City
Conduct regular status meetings and monitor progress of projects
Manage day-to-day relationships with agencies/vendors by writing business briefs, processing payments and acting as the primary contact to communicate the needs of the destination marketing team
Participation in new product development and strategic business planning - goal setting, sales forecasting, etc
Accompany the Sr. Marketing Manager to offsite meetings with resorts, vendors, printers, etc
Brainstorming of creative ideas and executions that help drive business in domestic destination resorts

Senior Forensic Accounting Marketing Specialist Resume Examples & Samples

Education - Certified Chartered Accountant or a combination of BE and MBA
Work Experience - 7+ years of experience with 5+ years in the Financial Domain (e.g. Financial Engineering or Private Equity Firm)
Experience with preparing reports (extensive PowerPoint knowledge)
Must be bilingual, English and Spanish
Significant exposure presenting to senior leadership
Expert at analyzing financial statements and identifying strategic implications
Excellent analytical, numerical, and communication skills to explain complex financial data

Marketing Specialist Senior Resume Examples & Samples

Experience with a Paid Search Management platform like Kenshoo or Marin Software is highly desirable
Agency experience is a plus but not necessary
Knowledge of existing and planned markets and market-related initiatives from the perspectives of the competition, the suppliers, the customer base and the regulatory environment; ability to apply this knowledge appropriately to diverse situations
Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions

Senior Advisory Marketing Specialist Resume Examples & Samples

BS/BA in Business or related field, MBA a plus
7+ years’ experience in Financial Services;3+ years’ experience in Investment Advisory a plus
Series 7 required, Series 6 & 24 within 6 mos. of hire; CFP or CIMA a plus
Proficient in Microsoft Outlook and Microsoft Office Suite
Ability to understand and communicate fundamental differences between advisory and brokerage. Knowledge of advisory business with specific background in mutual funds, exchange-traded funds, separate account management, investment performance measurement, and asset allocation. In-depth knowledge of industry regulations related to investment advisory business
Takes active role in building firm’s business, both internally and externally; is a good role model and mentor internally and seeks out opportunities to build and enhance firm’s brand and reputation externally
Identifies market trends and dynamics and acts on them; anticipates emerging needs and opportunities; assesses risks and rewards of new business opportunities
Experience and ability to deliver effective, formal presentations to small and large groups
Able to organize, prioritize and manage multiple tasks, responsibilities and deadlines; is able to follow through and accomplish goals, manage expectations appropriately and use firm’s resources efficiently

Senior International Marketing Specialist Resume Examples & Samples

Work closely with the DBOMO to execute tactical marketing plans and campaigns for any of the institutions at any given time (UELD or Laureate Partners) to support the overall strategy, targeted enrolment outcomes and revenue goals
Develop creative briefs required for integrated marketing plans and campaigns
Coordinate the workflow and oversee execution of marketing-driven webinars while collaborating with the appropriate teams such as enrolment and events
Develop and keep a marketing calendar updated of all marketing tactics and programs across key marketing channels such as social media, email, advertising, etc
Share responsibility for ensuring consistency and integrity of messaging throughout all channels for prospective and enrolled students and alumni. Messaging could include ANY type of communication from the institution including but not limited to: email, billing, website, banners, flyers and sales scripts
Responsible for creating adequate sales tools based on input from enrollment and product management
Develop project plans and/or processes to drive efficiency and ensure projects are completed on time and on budget
Responsible for planning the graduation events around the main ceremonies for our UK partners for our online graduates; related activities include but are not limited to
Researching suitable venues and ensuring all necessary equipment is available
Working with the Website team, Student Support team, the internal Senior Designer and Copy Writers team to produce the different materials needed for the graduation events; materials could include any type of communication including but not limited to: email, brochure, website, banners, flyers and giveaways
Arranging insurance cover and ensuring legal, health and safety requirements are adhered to
Coordinating caterers and equipment hire
Promoting the events and working collaboratively with the partner institution on the flawless execution of each component
Supervising the dismantling and removal of materials that need to be return to the Amsterdam office and of those that need to be returned to supplies on-site
5+ years’ work experience in marketing
Bachelor’s degree in relevant discipline required; master’s degree preferred
Experience in educational or services marketing is a plus, however not necessary to be successful
Must have breadth of experience across marketing tactics to include online and offline tactics such as email, display advertising, search, webinars, collateral, etc
The post holder must have experience of, or otherwise be demonstrably able to be immediately effective in undertaking all of the following

Senior Display Marketing Specialist Resume Examples & Samples

Build direct response marketing campaigns with a primary focus on paid social, prospecting and retargeting campaigns
Manage new partner and campaign launches (e.g., measurement plans, new landing page requirements, tag integration, product feeds, creative, landing pages, etc.)
Analyze campaign data to identify, quantify and execute long-term, sustainable growth opportunities
Build strong relationships with partners to continuously grow the relationship and identify new ways to generate incremental revenue for the business,
Design, implement, and analyze experiments, including bidding strategies, product updates, audience segmentation, and creative
Collaborate with internal engineering, analytics, data science and product teams to drive performance
Displays business acumen through making speedy yet sound decisions
Is results orientated, thrives on solving problems and is self-motivated
Displays strong project management skills through clearly defined goals, scopes and dependencies deadlines. Has clear oral and written communication and is ready to take on full Project Ownership of projects that impact the company’s bottom line
Enjoys working on a team and can build and develop effective relationships while being able to work effectively in an autonomous environment, proactive and persistent. Recognizes one’s own strengths and weaknesses
Continually expands his/her knowledge to stay on top of innovations and changes in the digital marketing landscape and looks for ways to integrate relevant opportunities into the display strategy. Possesses a genuine curiosity about how vacation rental consumers make decisions
LI-DB2-V

Senior Campaign Marketing Specialist Resume Examples & Samples

Work in partnership with Campaign and Product Marketing to implement high-impact marketing campaigns for assigned product areas to build brand, raise awareness, and generate leads. Manage those projects to completion
Coordinate and execute marketing activities in support of the marketing plan: webinars, data sheets, web site updates, industry and corporate events, direct marketing, and social media
A minimum of 5-7 years of campaign marketing experience in the semiconductor, EDA or design or verification IP field is required
Must be capable of consulting with product marketing teams to implement optimal marketing campaigns to achieve product and corporate goals
Strong project and management skills
Demonstrated initiative, problem solving skills, solid judgment and creativity, used to acting with a sense of urgency
A team player, with a service mentality and a focus on “we”, not “me”

MEE Marketing BMO Senior Specialist Resume Examples & Samples

5+ years of relevant BMO experience with preference in the MU
Solid experience in Marketing Operations, Performance Management, QBR’s, Planning and Marketing Campaign Planning and Execution
Great knowledge about Global tools
Strong relation building skills and client-service orientation
Knowledge of all marketing and sales disciplines and processes around F4S; ability to gain confidence of executive management
Strong knowledge on CRM@SAP (Campaign Management, Lead Management and Opportunity Management Modules)
Ability to influence strategic decision-making with quality insights and is capable of utilizing his/her strong interpersonal, verbal, presentation and writing skills to successfully interact with the network and stakeholders

Senior Campaign Marketing Specialist Resume Examples & Samples

Collaborate with key stakeholders to understand goals and objectives in order to develop and execute strategic marketing campaign plans
Work closely with the Project Owners in prioritizing deliverables, establishing and managing timelines
Ensure all projects adhere to the appropriate steps of the material approval process
Build campaign landing pages as needed
Provide updates, as appropriate, to key stakeholders throughout the development and execution of campaign
Monitor and report out on campaign tactics, making recommendations for improvement or adjustment as needed
Activities include product advertising/promotion, planning, developing and implementing multiple channel programs, and overseeing the development of company market requirements for specific marketing programs
Bachelor’s degree in Business/Economics/Marketing related discipline required
4-7 years’ experience developing strategic marketing campaigns, preferably within the B2B and/or tech industry
Experience developing fully integrated campaigns that include PR, social, paid advertising, etc
Experience managing campaigns in marketing automation and CRM tools
Some media planning/buying experience preferred, but not mandatory
Understand principals of search engine optimization
Exhibit polished writing skills
Able to gather estimates, and manage and report on budget considerations
Familiar with traditional campaign measurement tools

Senior Specialist, Hilton Honors Marketing Resume Examples & Samples

A minimum of three (3) years of experience working in an Agency or Marketing role
Strong project management skills, including the ability to manage details through to completion and ensure project deadlines are met
Ability to work well under pressure and effectively handle multiple, concurrent demands to appropriately prioritize responsibilities
Ability to analyze reports and metrics and provide insights
Ability to travel as required (10%)
A minimum of four (4) years of experience working in an Agency or Marketing role
A minimum of two (2) years of Hospitality experience
A minimum of one (1) year of management or mentorship experience
Knowledge of marketing analytics, including the ability to estimate expected ROI from campaign activities
Working knowledge of Microsoft Excel, including the ability to understand and manipulate basic spreadsheets
Basic understanding and application of the Adobe Creative Suite, including Photoshop, Illustrator and Indesign
Global experience in working cross-culturally advantageous

Marketing Specialist, Senior Resume Examples & Samples

Work closely with regional sales team and global marketing team to understand goals and develop and implement the supporting marketing plan
Track and measure sales leads that directly correlate successful marketing activities to funnel influence and pipeline goals
Plan and execute trade shows, seminars, webinars while communicating with internal and external related parties
Localize and create marketing collaterals (website content, brochures, white papers, etc.)
Manage social accounts in Japan, develop the contents of social media and optimize of social channels
Manage the web pages and email programs via marketing automation and CRM tools
Develop and manage paid search and web advertising programs
Minimum of 5 years of marketing communication experience in IT or B2B industry
3+ year experience for vender management
Business level written and verbal in English (TOEIC 800 or above preferable)
Self-motivated, driven to work hard in a fast-paced environment
Ability to work as a team player is a must
Ability to organize and manage detail work
Proficiency in Microsoft Office solutions

Senior NA Marketing Specialist Resume Examples & Samples

Develop and execute robust territory- and account-based marketing strategies in collaboration with corporate and field sales for assigned territories
Leverage data analysis and market research to find and target customers and accounts. Use data and research to increase account penetration with specific messaging
Analyze sales and marketing performance data and track KPIs
Assess lead flow and market data to identify which geographies, segments or accounts need focused attention
Master Promega’s CRM system and drive coordination of sales and marketing within CRM. Train team members and sales staff
Build multi-tactic targeted campaigns that integrate email, CRM tools, events, on-site stocking, social media, website landing pages, and sales follow up as appropriate
Identify and lead the creation of template-based marketing programs based on successful campaigns
Develop new ways to positively impact sales pipeline through creative deliverables
Demonstrate targeted marketing and marketing analysis best practices. Coach core team members to adopt best practices and inspire professional development
Flexible in handling change, able to meet a standard of excellence, and persistent in pursuing goals despite obstacles and setbacks. Aware of how behaviors can affect colleagues
3 – 5 years of experience
BA/BS or equivalent work experience
Experience with web editing tools and email delivery programs
Advanced knowledge of MS office
Familiarity with agile marketing
Bachelor’s degree in marketing, business administration or communications
Ability to use computer equipment

Marketing Product Senior Specialist Resume Examples & Samples

Develop and manage a product marketing
Analyze market dynamics and trends in opportunity areas
Define the product strategy and roadmap
Collaborate with strategic marketing to develop and implement marketing plans, including product objectives, competitive analysis, positioning strategies and revenue projections
Collaborate with MaCom, Marketing on product collaterals, exhibitions, and Luncheon seminars
Collaborate with Clinical Specialist team on Masimo products
Collaborate with Sales team for their sales activities and guide them to meet Masimo marketing strategy and plan
Capture and prioritize customer needs
Develop use cases and functional product requirements
Work with operations on new product costs, build forecast, and production to support Japan’s implementation strategies
Manage program activities for new product development, including product concept review, design development, project management, and global product launch
Manage Alpha, Beta and limited release product evaluations
Function as Field Marketing also to provide content for and conduct training on key topics
Manage SafetyNet business including SafetyNet maintenance contract. Collaborating with a saftetyNet team
Manage technical support to end-users on Masimo Products
Up to 50 % travel required
7+ years of demonstrated success in the Product Marketing, preferably in the healthcare field
Strong writing and speaking skills both in Japanese and English
Ability to manage multiple tasks to successful completion
Advanced ability with the Microsoft Office suite of applications

Marketing Specialist , Senior Analyst Resume Examples & Samples

Assist in the design, creation, editing, posting, and printing of sales collateral including sales presentations, marketing product sheets, case studies and special reports
Creation of emails and landing pages within our marketing automation tools
Support email marketing efforts through mailer list management (contact entry, tagging, cleaning, list creation & maintenance)
Handle event execution and logistics such as speaker invitations, coordination, conference room booking, shipping, setup and tear down (if local) and ordering of tradeshow services
Participate in weekly and monthly internal calls
Occasionally travel to European locations, and more rarely to the US

Marketing Specialist Senior Resume Examples & Samples

Responsible for managing specific marketing materials, marketing programs or events that have been identified in a marketing plan
Provides support in the execution of marketing communication strategies; drafts marketing plans and materials
Monitors and tracks marketing communications projects and events as they relate to assigned area
Coordinates the publication of internal and external product sales literature, image advertising, and collateral materials
Serves as a resource on projects and work assignments
Employs basic knowledge of effective marketing and general business understanding
Keeps business and product teams apprised of the status of marketing communications materials
Provides costing, budget, research, and analytical support to marketing management
Monitors supplier performance and provides oversight and management of day to day requirements
Manages reporting and analysis of Key Performance Indicators
Develop Communication Plans - Knowledge of current communication methods. Provides input to and implements the communication plan for a specific product, market, process, etc. Knows the audience and the tools used to reach the audience. Able to tell others about the communication plan
Message Creation - Uses a message triangle or appropriate materials when creating communication or training materials
Create Marketing Collateral Materials - Knows the process to create marketing collateral pieces and able to lead the process using the approved tool. Approves copy and layouts for production
Coordinates with the printer and understands the differences in types of paper, benefits versus costs of number of colors, and types of finishes on collateral materials. Manages the distribution and/or fulfillment processes
Understands common marcom metrics (Ad impressions, Trade show measures, media impressions, surveys, click-through, conversion, time spent on page, bounce-back, etc.) and interprets analytics data to improve performance
Digital Marketing Communications Strategy/Management
Digital Publishing - Understands and can display proficiency using common digital publishing concepts and platforms (content management systems, websites, social media, digital signage, mobile apps, etc.)
Digital Campaign Planning - Provides input and has the ability to guide suppliers on campaign planning activities
Digital Communications Design and Development - Knows the processes to create digital collateral and able to lead the process using the approved tools. Understands the basic concepts of content management, user centered design and A/B version testing

Senior Marketing Ops Specialist Resume Examples & Samples

Own the marketing data analytics development and drive the utilization of the analytics to improve GTM programs/campgs effectiveness
Support channel marketing programs execution including but not limited to partner performance tracking & reporting, promotion results tracking and reporting, and channel programs rewards/rebates processing and reporting
Support customer marketing leads generation and conversion process including but not limited to Territory Coverage Map tracking & reporting, marketing funnel tracking & reporting, sales leads tracking and reporting
Support the marketing management operation system implementation with marketing teams/ sales peers as well as other functional stakeholders
Experience in Marketing Operations, or Sales Operations, or Channel Operations, or Finance Operations
Exposure to Marketing or Sales Automation tools and processes; exposure to the role of data scientist a plus
Good at numbers and data mining
Excellent command of Excel, Powerpoint, Word etc
Be able to manage manual process (as a result of lack of automated data) and work out marketing business intelligence based on the limited data
Good team player
Bachelor degree in Marketing, Finance and other relevant fields

Senior Campaign Marketing Specialist Resume Examples & Samples

A minimum of 3 years of experience supporting successful demand generation programs with campaign creation, execution, measurement, analysis and reporting across channels
Expert user knowledge of salesforce.com and/or a marketing automation package such as Eloqua or Pardot
Previous analytics experience (Analyzing data and creating dashboards/SFDC), preferably Google Analytics or Adobe Analytics
Previous experience with multiple digital channels: websites, blogs, e-mail marketing, social
Previous brand communications experience within an ad agency or internal marketing department
Experience managing external vendors
Previous copywriting experience
Salesforce, Adobe, or SEO Certifications

Senior PL Marketing Specialist Resume Examples & Samples

Establishes and achieves production and profitability goals in the assigned territory for personal lines by identifying key agents, new business opportunities, and new agency appointments
Monitors and analyzes business segments results and achievements. Makes recommendations and implements modifications in order to maximize those results or achievements
Provides technical information and develops and conducts training or marketing and technical presentations to internal and external audiences on business segment's products and services
Performs agency management duties including new agency prospecting, appointing, contract execution and on boarding. Monitors and analyzes business segments, territory and agency results and achievements. Makes recommendations and implements modifications in order to maximize those results or achievements
Develops and implements marketing strategies
Assists in recommending and developing product pricing
Performs all or some of the following duties, as required: Reviews applications and financial requirements for potential risk selection, identifies book roll opportunities, provides a review and analysis of the book roll opportunity and makes recommendations to management. Facilitates these types of new business opportunities
Gathers and relays competitive market intelligence and conducts rate review analysis, as required. Assists in recommending and developing product pricing personal lines
Responsible for automobile travel within territory traveling to agent offices. Car travel represents approximately 75% to 80% of time
High School diploma
College degree preferred
1 year Computer Operations (PC) experience preferred
3-7 years Claims experience preferred
3-7 years underwriting experience preferred
Possesses superior overall insurance knowledge

Senior Healthy Living Marketing Specialist Resume Examples & Samples

Manage and Evaluate Dietitian program that includes hiring dietitians, establishing retail locations, measuring impact and reassess market needs
Develop conceptual business and marketing ideas into structured marketing and promotional programs that are in alignment with corporate strategies & priorities and can be executed on time and on budget
Serve as strategic lead for marketing plans; Initiate creative/production job requests, provide relevant content, proof creative, confirm costs and manage budget allocations, communicate relevant details to retail, merchandising and corporate business partners, provide consistent and thorough follow-up through the life of the plan
Collaborate closely with other strategy team members to identify opportunities to link healthy living initiatives with business-building plans, existing sponsorships, and/or co-marketing programs. Develop effective cross-functional working relationships with key internal and external partners
Work closely with key business partners to measure program performance against pre-defined key performance indicators (e.g. estimated reach of RD program, coupon redemption, and sales) and then identify and recommend improvements and/or adjustments
Travel is required on an occasional basis, as needed (ex: dietitian meetings, retail engagements, conferences, marketing research efforts and/ or dietitian interviews), which will include a mix of day and overnight trips
5+ years of marketing or equivalent work experience
Experience with nutrition and wellness marketing and/or personal interest in healthy living
Ability to manage a large number of tasks and priorities on an ongoing basis while maintaining executional excellence
Ability to oversee independent contractors, who work remotely and independently
Ability to create and maintain strong working relationships with corporate, retail, community and vendor partners
Strong attention to detail and timely, effective follow-up skills
Aptitude for analysis and conceptual problem solving. Strong sense of urgency with the ability to drive change and work independently
Flexible, adaptable and creative

Marketing Specialist Senior Resume Examples & Samples

Project management: ability to lead work independently, as well as part of a team
Coordination of marketing deliverables for print and digital media, web, email, direct mail, collateral, paid search, social media
Management of vendor activities and projects
Establishment and maintenance of relationships with internal partners for marketing activities
B2B marketing experience preferred
Proactively updating/reporting marketing metrics to measure effectiveness of marketing programs/tactics
Coordinating marketing collateral/content approvals through compliance/legal review process

Marketing Specialist Senior Resume Examples & Samples

Help to manage the Media strategy and best practices across lines of business, serving as a strategic partner in the development of integrated annual and on-going plans that help deliver on business objectives
Serve as a contributing knowledge point for our company’s understanding of consumers’ media behaviors, latest trends/platforms and activity; providing actionable insights to our various lines of business
Help to manage the PNC relationship across various vendors and partners, primarily our media agencies and ad partners
Experience working with business and marketing objectives and developing media strategies, specifically digital-led efforts, from end-to-end and managing media budgets
Strong knowledge and point of view on the constant evolving advertising space, particularly programmatic
Experience developing or working with performance metrics, must work with the analytics teams (internal and agencies) to evaluate across all channels and ensure that campaign goals are being met
Ability to craft and deliver strong presentations

Senior Entertainment Marketing Specialist Resume Examples & Samples

Execute projects, events, and initiatives according to the strategic Entertainment Marketing plans supporting the territory brand objectives
Work with category brand teams to support execution of territory and category plans utilizing industry key influencers and entertainers
Ability to maintain and establish Industry relationships to support meaningful projects
Enhance executions utilizing Industry relationships
Evaluate projects, monitor results, and communicate progress of the Entertainment Marketing to ensure functional excellence
Be an ambassador of the brand and products
Manage celebrity / influencer relationships. Seek, Bond and Service. Be the face of NIKE to celebrities
Manage and promote the NIKE brand directly to these influencers through relationship building, industry networking and various brand communications
Develop, maintain, and deepen new & existing relationships with key industry influencers
Develop, maintain and deepen new & existing relationships with key industry influencers
Bachelor degree and min. of 4 years of relevant working experience
Extensive experience working with global lifestyle brand and entertainment industry
Fluency in English and German is required, both written and verbal
Understanding of influencers marketing
Demonstrate passion for brand
Previous working experience in entertainment industry (film, TV, Music)
Understanding of product placement within entertainment industry

Marketing Specialist Senior Resume Examples & Samples

Assist internal Digital Marketing team in managing Paid Search Marketing campaigns across various Lines of Business
Build proposals based on feedback from internal product partners
Keyword research, Develop Search Traffic Proposals, Ad Copy Creation
Assist in bid optimization and budget management assistance to Media Managers
Performance Analysis and Reporting
Data quality control and Account audits
Competitor reports
Perform frequent data manipulation and interpretation exercises, with Excel and other internal/external proprietary tools
Must have a strong grasp of numbers and be comfortable with quantitative analysis and simple statistics
Passionate performance oriented marketer who has been successful developing, implementing and optimizing paid search initiatives
Experience working with bid and digital analytics platforms including: Kenshoo, Marin, Adobe Media Optimizer, Google Analytics, AdWords, Bing Ads, Yahoo Gemini, Adobe Analytics
Well-versed in the core MS Office suite programs and an intermediate to advanced user of Excel including the ability to use formulas, functions, and pivot tables

Specialist Senior Marketing Comm Resume Examples & Samples

Plans, recommends and executes integrated Marcom campaigns for our commercial businesses
Continuously strives to improve the quality and effectiveness of all marketing communications
Assists in the development and measurement of yearly and quarterly metrics
Continuously analyzes operational process and budget to find and implement more efficient tactics
Help to research and evaluate new approaches and trends in the changing world of web, digital, email/web delivery, reviewing results and performance, and adjusting for future campaigns
Trade show and event onsite support
Act as liaison to the creative development process by supporting agency and vendor relationships
Help to set up and execute campaign elements within the marketing automation tool, including campaigns email creative, list selection, landing pages and web forms
Ensure your efforts are integrated with fellow PR, employee communications and regional teams within the department

Senior Specialist, Partnership Marketing Resume Examples & Samples

Acts as primary owner and project manager to coordinate and implement moderately complex integrated marketing programs, campaigns and activities, including post-launch analyses
Partners with internal and external agencies and internal business partners to execute, evaluate, and improve programs utilizing strategic reporting and testing methods
Solicits and synthesizes input on creative and tactical direction following the Liberty Mutual Insurance Style Guide and maintaining consistency with communication standards
Ensures flawless execution of email and direct mail campaigns, including regulatory compliance, quality assurance, and an outstanding customer experience
Provides regular email marketing funnel and IP performance reporting to segment stakeholders
Monitors email and direct mail campaign performance from planning phases through execution
Anticipates issues and provides recommendations to resolve and suggests fully-formed solutions
May manage smaller programs from start to finish. May coordinate the operational aspects of a product launch as a member of a cross-functional team
Bachelor's degree in Marketing, Business Management, Communications or equivalent required
3 - 5 years’ relevant experience within a marketing-driven organization
Attention to detail and clear written and verbal communications is required
Previous experience managing complex email campaign deployments strongly preferred
Advertising agency or corporate digital marketing experience strongly preferred
Requires advanced knowledge of project managing integrated marketing communications and practices
Ability to work independently in a fast-paced environment, execute on multiple priorities, and make data-driven decisions
Ability to effectively interact with all levels of the organization, as well as external partners and clients

Marketing Specialist Senior Resume Examples & Samples

Native or near native fluency in Spanish and English is required
Experience developing or executing Spanish or Bilingual marketing campaigns preferred
Must be able to apply culturally appropriate style and tactics for the US Hispanic audience
Strong knowledge of Hispanic segment cultures and subcultures
2-5 years’ experience in marketing, multicultural marketing or financial services marketing
Prior experience working with an advertising agency, particularly in selection of media and marketing tactics is preferred
Experience with other multicultural/diverse segments and other language proficiencies is a plus
Ability to develop and present effective presentations to group audiences

Marketing Specialist Senior Resume Examples & Samples

Bachelor's degree
7 or more years related work experience
In-depth knowledge of the insurance brokerage business

Marketing Specialist Senior Resume Examples & Samples

Translating business objectives into actionable assignments for agency partners and other third party vendors
Managing the development and coordination of communication strategies across a wide array of channels and internal stakeholders-- digital, social media, e-mail, printed collateral and limited mass advertising
Ensuring seamless execution to market by developing and maintaining workplans and securing consensus among internal partners, including legal and compliance

Senior Specialist, Season Pass Marketing Resume Examples & Samples

Responsible for ongoing results tracking, investigation, analysis and communicating key successes and opportunities to stakeholders
Own and drive execution of all marketing initiatives for region
Responsible for all content for regions including Display, SEM, Web, Social, etc
Plan, track, and adjust regional budget based on business needs and performance
Lead internal teams, partners and key stakeholders to drive results for region
Support development of go-to-market strategy and tactics for region
Ownership and accountability for regional results as it relates to specific drive markets, in partnership with greater team
Partner and collaborate with Resort teams within region to drive collective success
Ongoing competition tracking, reporting, and developing plans to stay ahead of competitions
Lead development of all creative assets working with Brand Manager
Assist with the execution of selected projects, from development of project plans, to execution of deliverables

Senior Segment Marketing Specialist Resume Examples & Samples

Bachelor's degree in Marketing, Journalism, related field
5 years progressive experience as a Segment Marketing Specialist or equivalent experience in marketing or related field, preferably in the health insurance or financial services industries
Knowledge of and the ability to apply advanced marketing/communications concepts and best practices
Excellent writing skills with a demonstrated command of grammar, spelling and sentence structure
Advanced Microsoft Office skills

Senior Print Marketing Specialist Resume Examples & Samples

Coordinate and manage the execution of B2C marketing initiatives supporting prospect, customer reactivation and retention programs as well as B2B collateral support
Manage special projects from planning to production
Coordinate upstream meetings with key stakeholders to ensure alignment
Process, track and report out on estimates and invoices. Maintain ongoing budget tracker throughout year and report out as needed
Professional and positive demeanor in all interactions
Ability to work well independently with direction and as part of a larger team
Must be self- driven and team oriented
Ability to interface with all levels of management successfully