Marketing Operations Specialist Resume Samples

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A Gorczany

Adrain

Gorczany

4505 Cleo Route

Philadelphia

+1 (555) 875 3647

4505 Cleo Route

Philadelphia

Phone

p +1 (555) 875 3647

Experience Experience

Houston, TX

Marketing Operations Specialist

Houston, TX

Kuhic and Sons

Houston, TX

Marketing Operations Specialist

Manage, track, and display goals of Account Development Managers on Hoopla
Assistance to supporting managers/executives on calendar management, travel support, expense claims
Provide an interface to technical functions supporting the development and management of business-critical technologies
Assist with oversight of lead management process; provide issue resolution and configuration support
Product Improvement. Actively search for new features, training, and policies which could improve a loan officer’s performance in the lead programs
Analyze the lead flow end to end and identify gaps, create a remediation plan and work cross-functionally to execute the plan
Manage all webinar programs by providing logistical and project management support

Phoenix, AZ

Direct Marketing Operations Specialist

Phoenix, AZ

Corwin-Gusikowski

Phoenix, AZ

Direct Marketing Operations Specialist

Provides input and feedback to improves processes and campaigns; makes recommendations when test messaging is unsuccessful and
Analyzes direct marketing financial data and information, and provides recommendations to management
Acts as the channel between channel management & the mlife.com manager
Analyze campaign performance and recommend and implement strategic changes in order to improve our marketing efforts
Partners with management and input of offer codes into direct marketing systems, and uploads offers to player loyalty program accounts
Categorizes codes and sends campaign information for reporting the Company’s direct marketing performance
Performs other job duties as requested

present

Boston, MA

Senior Marketing Operations Specialist

Boston, MA

Gleason-Braun

present

Boston, MA

Senior Marketing Operations Specialist

present

Benchmarks the organization’s current marketing activities, performance and investment against industry best practices, and through gap analysis, develops a roadmap for improvements and business case for undertaking necessary changes
Directs the development and implementation of processes, tools, metrics, initiatives, infrastructure and technology that will support and improve the operations of the Marketing function
Oversee showroom management and maintenance coordination pertaining to visuals, coordination of look & feel (with RSM/VM and BU category merchandising), and sell-in tools
Act as liaison between category team and all other marketing functions (e.g. Fitness Marketing, Communication, E-Com) to implement integrated GTM strategies to drive operational alignment of all Reebok marketing functions
Drive Marketing Operations service projects together with Global and key counterparts in order to ensure constant improvement and provide innovative & up to date sell-in tools
Deliver marketing tactics and customer communications as part of “real-time” and targeted marketing efforts in alignment with strategic business plans, including working with the creative, web, marketing automation, and events teams as well as external agencies on
Ongoingcommunication between creative, production, marketing, brand management, andmerchandising to ensure all groups working in collaboration

Education Education

Bachelor’s Degree in Marketing

Chapman University

Bachelor’s Degree in Marketing

Skills Skills

High attention to detail and the ability to effectively quality control test campaigns prior to launch
Strong attention to detail, taking pride in delivering on commitments
Basic HTML knowledge, familiarity with WSYWIG HTML editors
Nimble, able to change direction quickly and efficiently to maximize impact to the team
Excellent written, verbal and visual communication skills with an attention to detail
Process and quality orientation with attention to detail
Strong attention to detail
Strong troubleshooting mindset, able to think outside of the box to get issues resolved
A highly analytical mind and the ability to apply creative ideas
Ability to think strategically, but also have exceptional attention to detail in execution

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15 Marketing Operations Specialist resume templates

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Marketing Operations Specialist Resume Examples & Samples

Assist in the execution of all Dual Brand North Europe launches & take responsibility in delivering key aspect of the process
Support & take ownership of unique events working with the Marketing Operations Manager to an agreed process to deliver high impact events internally & externally
Suggest & deliver new ideas to the launch & event process
Research venue usage for new & inspiring locations & propose accordingly
Liaise with internal & external parties pre/during & post events
Negotiate agency deals to supply & work on agreed events
Proactively manage & deliver all North catalogues to an agreed budget whilst challenging the quantity required on a half year basis
Liaison with Global & external print agency to ensure catalogues delivered on time in full
Establish with the Sales & Communications team requirements per launch for sales tools & deliver inline with strategic messaging & relevance to category objectives
Assist in the theater for Company presentations and other events
Ad hoc support to other functions in Marketing Operations
Negotiation skills with external agencies/venues
Ability to communicate at all levels across Market North
Must have driving license and be able to drive

Marketing Operations Specialist Resume Examples & Samples

Support production of product marketing materials, (i.e., Fact Cards production for the firm’s various investment product lines.)
Handle production process for the firm’s regulatory materials including prospectuses, annual reports and semi-annuals including the processing of related compliance jobs
Assist with the budget control process for the marketing department including managing and tracking departmental expenses. Facilitate bill processing and budget management process
Ensure efficient execution of marketing processes by monitoring project schedules, and deliverables
Support the marketing and sales process through data entry of leads/prospects into the firm’s CRM system and cleaning of campaign email and mailing lists
Support marketing operation efforts through special mailings and executing ad hoc projects as requests are presented
Assist with eMarketing and Web efforts for initiatives related to email campaigns, web content production & management
Minimum of 2-5 years of marketing or marketing operations experience
Strong multi-tasking and project management skills with an exacting attention to detail
Understanding of fulfillment or literature management a plus
Must be savvy to interface with database and project tracking tools

Marketing Operations Specialist Resume Examples & Samples

6 to 8 years of relevant IT marketing experience
Be familiar with marketing automation tools such as Eloqua, Salesforce, Marketo etc
Minimum Bachelor's degree or equivalent
Preferably must posses experience working in IT Software companies in the same marketing capacity
Understanding of existing and emerging digital platforms and technology

Senior Regional Marketing Operations Specialist Resume Examples & Samples

Manage the Marketing automation platform (Eloqua) for the APAC marketing team, including data quality management, training and including collaboration with IT, sales and other functions as needed
Project Management/Consultancy of marketing automation deliverables with the contracted agency
Consult/support marketing teams with SFDC campaign code creation and enquiries
Support in web analytics and performance
Support Marketing Operations Manager on APAC marketing measurement as per corporate requirements
Assist Marketing Operations Manager with day-to-day support and ad-hoc activities and projects
Construct consistent and accurate key marketing reporting mechanisms, including dashboards and reports
Make recommendations to improve the efficiency and success of the marketing team
Five years of marketing experience, ideally in marketing operations/analytical/demand generation roles
Experience working with demand creation/field marketing experience is highly desirable
IT project management experience, including the rollout of related applications (Database, marketing automation, CRM/SFDC…etc) to sales and marketing audiences
Web analytics experience (eg Omniture) desirable
Collaborative at all levels of the organisation, identifying and leveraging resources outside direct reporting structure; facilitation of strong teamwork
Excellent at planning and always looking ahead to avoid last minute fire drills and to help the organisation run like a well-oiled machine
Management of/negotiation with external vendors as necessary
Ability to translate business objectives to technical requirements
Ability to navigate across multiple/matrix functions

Senior Marketing Operations Specialist Resume Examples & Samples

Ensure awareness and adherence of local marketing team towards milestones, input and handover dates across all Global creation tracks
Act as liaison between category team and all other marketing functions (e.g. Fitness Marketing, Communication, E-Com) to implement integrated GTM strategies to drive operational alignment of all Reebok marketing functions
Responsible for liaising with Global counterparts to ensure consistency of information across all deliverables from GMM for Reebok category & communication teams, whilst ensuring market relevance. Ensure to deliver on time in order to maximize sell-in and end to end synergies
Drive Marketing Operations service projects together with Global and key counterparts in order to ensure constant improvement and provide innovative & up to date sell-in tools
Define market specific processes, templates and calendars in regards to sampling and GTM support within Global framework
Support the execution of range building process from commercial input to sales handover reflecting Globally and Regionally defined range components
Assist marketing director in driving an integrated GTM process by collecting comprehensive GTM packages in close relationship with Brand Communication & Category Team
Lead and steer the ranging processes, SKU efficiency, go-in-margins, volume forecasts, range overlaps (with regional umbrella range) and marketing planning; prepare the needed operational overview files
Monitor and report product KPI (go-in margin, standard margin, contribution, stock turn, SKU, sell-thru); initiate business development
Co-ordinate key deliverables from all stakeholders in the range preparation process in a timely manner to adhere to key milestones for each product season
Support the category team as the key coordinator role for ranging related systems and processes, improving utilization of ranging systems and reporting by acting as business champion including various merchandising tools (including SAP/AFS)
Responsible for defining and implementing an area sample process, including coordination, orders (close cooperation with category team), allocation, delivery follow-up and follow up documents
Ensure sample budget savings where possible and work on seasonal sample targets for category team
Oversee showroom management and maintenance coordination pertaining to visuals, coordination of look & feel (with RSM/VM and BU category merchandising), and sell-in tools
Lead a team of temporary sample interns during sell-in periods to achieve high & efficient performance in showrooms
Responsible for fulfilling local sell-in tool related category merchandising driven requirements and ensure seasonal sell-in readiness
Sell-in Meeting Management & Maintenance in close relationship with Category Team
Strong interpersonal skills (e.g., relationship management, facilitation) and deep cross functional process knowledge
Cooperation & Communication
Analytic thinking
Able to work and make decisions under pressure; responding positively and flexibly to short notice changes and obstacles
> 3 years of cross functional experience in merchandising/product, marketing, sales/retail )
Excellent Project Management
Advanced skills for Word-Excel-PowerPoint

Senior Marketing Operations Specialist Resume Examples & Samples

Line list, Result vs. Plan summary & Target evaluation
SKU efficiency
Responsible of being a key bridge contact between Category Team & SCM for ILS & RMA forecast preparation and communication
Prepare and deliver seasonal e-catalogue for the area (work closely with category team)
Lead and steer seasonal sell-thru communication flow between category team and sales/retail channels

Senior Marketing Operations Specialist Resume Examples & Samples

Schedule marketing/creative kick off meetings / recurring ‘new projects’ meeting to review current status report/outstanding items for live projects
Support brand marketing teams with scalable go-to-market plan creation and management
Manage detailed status report – generate weekly report to share in advance of marketing meeting
Ongoingcommunication between creative, production, marketing, brand management, andmerchandising to ensure all groups working in collaboration
Loggingof actual dates/deviations from original schedule to find efficiencies/roadblocks
Assist in developing and leveraging standard formats across functional teams (calendars, briefs, decks, learnings, processes, etc.)
Be passionate about quality andefficiency, and relentlessly work to streamline and innovate existing processes
Minimum 4 years relative experience within a high-volume full-service advertising agency, graphic design firm or in-house marketing department
Prior experience dealing with ambiguity due to both inherent ambiguity in innovation processes and ongoing development of structure and processes related to the growing marketing leadership teams
Interpersonal/political savvy is crucial as this position will need to quickly develop relationships and trust with a wide variety of cross functional teams, global colleagues, and outside organizations (often at higher levels in the organization)
Demonstrated project/production management and trafficking organizational skills
Demonstrated proficiency in managing POS, marketing, advertising, digital media and video projects
Knowledge of print/digital media advertising and creative production
Ability to multi-task and manage multiple projects & deadlines simultaneously
Resourcefulness and solution-oriented mindset

Regional Marketing Operations Specialist Resume Examples & Samples

Support teams on APAC marketing measurement as per corporate requirements
Manage Marketing Operations SharePoint site
Maintain consistent and accurate key marketing reporting mechanisms, including dashboards and reports
3 years of marketing operations role
Desire to see marketing work more smoothly and efficiently
Management of/negotiation with external vendors
Excellent at project management and leveraging resources across multiple functions
Strong interpersonal and communication skills, including the ability to work and communicate simply with diverse skill sets and cultures pan-region, ie. adapt to people’s needs
SFDC (a must)
Eloqua (a must)
Sirius Decisions Campaign Frameworks and Demand Generation Processes

Marketing Operations Specialist Resume Examples & Samples

Develop, document, implement, and manage repeatable and scalable campaign management processes. Train and support Marketing team members and drive adoption
Assist in new hire orientation and onboarding of new marketing team members to ensure that they are fully trained on systems and processes
Document and maintain all marketing processes, procedures, service level agreements (SLAs), programs, and technical processes and workflows
Provide project management support for marketing activities including campaigns, web properties, and special projects. Develop milestones and schedules for projects, ensuring project team and stakeholder alignment. Ensure project deliverables meet specifications and requirements; route all work for required reviews and approvals; adhere to defined processes, service level agreements, and best practices
Monitor issues and request log; assist with prioritization and resource allocation, matching available resources to needs according to skill sets and expertise
System Administrator and process owner for Marketing project collaboration tool
Develop and manage onboarding of new marketing team members to ensure they are fully trained on systems and processes
Understand and report on established KPIs, campaign metrics, and target audience engagement
Assist with oversight of lead management process; provide issue resolution and configuration support
Identify tool and process gaps; assist with definition and implementation of resolution
Lead and/or support select process and technology implementation projects and initiatives
When necessary, provide assistance with list uploads, email campaign execution, and other support required
Strong project management skills coupled with the ability to prioritize, manage multiple projects, and meet deadlines with minimal oversight
Demonstrates previous integrated campaign/project management experience as well as process design and implementation experience
Ability to recognize and understand a need and/or gap in a process and propose an appropriate resolution to address technical and process issues
Ability to work independently and take responsibility for the project outcome with a high level of personal energy to drive projects to completion and sustain productivity
Ability to interpret the intent of the internal client’s needs and convert into an action plan that meets their objectives, without explicit directives
Ability to be agile and thrive while dealing with unexpected problems and obstacles; flexibility to change the plan as needed and meet objectives, quality standards, and deadlines
Ability to effectively present information via strong communication skills in one-on-one and small group situations to internal clients and employees of the organization as well as form collaborative relationships with sales, partners, customers, marketing colleagues and product management
Analytical and creative problem solver with the ability to make recommendations to business stakeholders in a structured, professional manner
Highly detail-oriented, balanced by the ability to also see the big picture
Proficiency in collaboration/workflow tools such as Basecamp, Workfront, Slack, etc
Strong understanding of IBM Marketing Cloud or other marketing automation and CRM systems preferred
Advanced skills in MS Office applications, especially Excel (ex. macros, pivot tables)

Marketing Operations Specialist Resume Examples & Samples

Resource Dashboard Management / timely updates
Provides periodic and ad-hoc reports on resource allocation / finance queries
Interlocks with Marketing Leaders on resources issues to ensure correctness of data in our reporting tools
Facilitate training activities, e.g. site/speakers readiness, attendance sheet
Maintains distribution lists, organizational charts
Access management to various wikis / online communities
Back-office administration, such as stationery, newcomer packages, computers, headsets ordering and distribution, conference room / venue bookings / arrangements
End-to-End internal events management – requests in supporting tools, vendor management
Raises purchasing requests in the Procurement tool
Co-ordinates Global Marketing Center survey, e.g. stakeholder feedback, employee survey
Assistance to supporting managers/executives on calendar management, travel support, expense claims
Visitors management – venue, room booking
Proven experience on Management/Operations assistance or similar positions
Outstanding organizational and communication abilities
Great attention to details
Proficient user of MS Office (especially Excel, basic VBA)
Good numerical (good spreadsheet) skills
Used to work together with an international team, able to work globally by telephone / email within IBM
Fluent in English & Romanian

Marketing Operations Specialist Resume Examples & Samples

Collaborate with Marketing & Sales stakeholders to define, document, and implement the RSA demand generation operational strategy and methodologies, such as demand waterfall definition and lead scoring
Analyze the lead flow end to end and identify gaps, create a remediation plan and work cross-functionally to execute the plan
Identify data best practices and create a strategy and plan for data improvements across marketing operations and Marketo
Ensure data policies and standards defined within marketing are aligned & consistent across lines of business, and systems
Conduct lead quality analysis including lead & meeting quality measurement, lead accept/reject rates; conversion rates and meeting accept/reject rates
Assist with SLA definition, measurement and enforcement across teams, including Marketing to Telemarketing; Telemarketing to Marketing; Telemarketing to Sales and Sales to Telemarketing
Act as the subject matter expert on Inside Sales and lead flow management, collaborating with training counterparts and drive ongoing awareness and evangelism
Define, manage business processes supported by key marketing systems (Marketo, SFDC, Adobe, etc.) used to generate, distribute, and report on leads
Establish and maintain scalable processes that ensure best practices in campaign and lead management, and lead routing
Optimize the lead-to-customer conversion path and increase funnel marketing efficiencies
Create and maintain metrics reports on marketing and sales activities and effectiveness and business impact
Evaluate new technologies and add-on applications to improve and optimize lead flow & funnel performance

Marketing Operations Specialist Resume Examples & Samples

Coordination of planning and promotional material process related logistics including Pre- and Post-Meeting preparation
Maintain process compliance to manage organizational risk
Providing feedback during and after promotional review meetings to ensure regulatory, medical, and legal compliance to the process and optimize promotional piece efficiency in the process
Facilitate promotional review meetings, ensure cross-functional integration, help find common ground & resolves conflicts as needed, focus and re-focus promotional review team on objectives to adhere to in-meeting and overall PMC schedules
Thorough understanding of the organization’s overall goals to allow for facilitation of prioritization across multiple brands and business units
In depth knowledge of annual brand initiatives, timelines and expectations for visibility across teams
Assess and resolve conflicts with key initiatives and stakeholders and enables solutions
Encourage stakeholders throughout the PMC to leverage innovative thinking and a solution-mentality and fosters team based environment
Maintain Brand specific commercial calendar including review meeting timelines, capacity, dates and schedules
Integral partner with brand lead to ensure open lines of communication, plan and prioritize
Complete strategic and tactical ad hoc assignments, as needed
Assist Functional head as needed for process enhancement initiatives as needed as well as pull through of training curriculum development and application of training to all appropriate levels of internal personnel
Keeping all applicable stakeholders up-to-date on all relevant / new trends, guidance, laws and requirements
Bachelors preferred
2 or more years of project management experience or facilitating business process improvement (BPI) initiatives
Experience facilitating promotional material review process preferred
1 or more years of experience with Commercial, Medical Affairs, Regulatory Affairs, and Legal interactions in pharmaceuticals/ biotechnology strongly preferred
1 or more years in marketing in a pharmaceutical company or advertising agency preferred
Experience working within the Pharmaceutical and/or Biotech industry required, additional experience in management consulting, consumer products or advertising agency a plus
High level of proficiency in Microsoft Office, in particular PowerPoint and Outlook and familiarity with promotional review technologies
High level of proficiency in Veeva Vault, specifically PromoMats platform
Strong Negotiation, facilitation and organizational skills
Strong interpersonal and organization skills required
Strong ability to communicate in multiple mediums to all levels of the organization and provide clear and concise feedback to leadership
Demonstrated ability to effectively lead, direct and motivate teams and influence without authority
Demonstrated ability to balance multiple priorities simultaneously
Ability to marshal resources (people, funding, material, support) to accomplish tasks
Leverage solution-mentality to influence positive change
Work hours may include meetings schedule outside of normal working hours. Demands during peak times may require work hours outside of normal working hours
Occasional travel may be required

Senior Marketing Operations Specialist Resume Examples & Samples

7+ years of traffic or operations experience required
Past experience leading teams on complex projects involving multiple stakeholders
Ability to influence senior leadership on key decisions
Experience managing global project portfolios in an external and/or internal marketing or design agency strongly preferred
Strong project management, organizational, and creative thinking skills, with the ability to juggle multiple projects simultaneously and consistently meet deadlines while under pressure
Ability to lead the development of processes and implement systems to build a successful prioritization workflow
Ability to remain highly composed in a fast paced environment with competing priorities
Strong working knowledge of the creative process, marketing strategies and tactics, including digital, print, web, social, as well as a solid understanding of the general creative workflow
Familiarity with marketing, advertising and branding principles and practices
Excellent verbal and written communication skills, including email, phone, and face-to-face
Demonstrated ability to negotiate toward positive outcomes
Ability to lead teams on multiple tasks and assignments of varying complexities, enabling them to meet tight deadlines and collaborate well under pressure
Extremely thorough and able to work well in cross-functional situations
Strong attention to detail, with proofreading skills at a high level of accuracy
Proficiency in Keynote, Numbers, or Excel

Marketing Operations Specialist Resume Examples & Samples

Execute against and resolve certain administrative requests (product or service inquiries, prospective customer data collection and process improvement, etc.)
Escalate prospective member requests and inquiries directly to functions or individuals that can best address their inquiry
Communicate and collaborate with relevant internal functions to best support the Revenue and Marketing Teams
Assist with Marketing campaigns through inbound support and lead management activities; including extensive lead qualification
Assist Sales Team by documenting, tracking, and analyzing prospective member request trends, issues with inbound process, request fulfillment metrics, and inbound volume patterns in order to improve lead generation process
Strong analytic skills; Ability to analyze quantitative and/or qualitative data; High proficiency in distilling massive a amounts of data
Strong work ethic; strong attention to detail; ability to work well with others
Effective time management skills and ability to meet deadlines; demonstrated poise and grace under pressure; de demonstrated initiative and resourcefulness; ability to build relationships and work well across functions
Strong typing and computer/phone navigation skills required
College degree in a related discipline
Related experience preferred
Experience with Eloqua is a plus

Brand Marketing Operations Specialist Resume Examples & Samples

Oversees project management, deadlines and approvals for products/projects of responsibility
Works collaboratively with marketing, advertising agencies, communication and labeling departments to ensure project deadlines are managed
Assists with PRC meeting scheduling, triaging and record-keeping for products/projects as assigned
Works with external creative resources to ensure that project deliverables are in line with company standards
Works with the company fulfillment warehouse vendor to ensure projects are released into inventory
Assists with marketing services projects and initiatives as needed
Ensures all promotional materials are properly prepared prior to sending to Labeling Department to file with the Office of Prescription Drug Promotion (OPDP) for products/projects of responsibility
Assists with electronic (Apps, website, and interactive projects) PRC reviews as assigned
Supports process streamline improvement initiatives and consistently seek new methods to improve the PRC process across all functional teams

Marketing Operations Specialist Resume Examples & Samples

Be comfortable with using marketing automation (Eloqua) to deliver campaigns as well as manage data to enable the creation of award winning nurture campaigns
Be ready to immerse themselves within the organisation and have a good level of knowledge of how data is used within a modern b2b marketing environment
Be able to proactively identify ways in which to deliver quality improvements and efficiency in relation to marketing data, solutions and processes
Be comfortable managing multiple projects in an agile way
Be responsible for promoting RELX data protection policies and ensuring that outbound email communications and data management practices are compliance
Build engagement with and promote best practice in marketing data management and automated marketing techniques within the marketing community
You’ll have experience in marketing automation/operations, with experience of a marketing automation and/or CRM system
You’ll have a strong understanding of B2B lead/funnel models and theory
You’ll be comfortable interacting with a variety of technical and non-technical stakeholders
You’ll have excellent attention to detail

Marketing Operations Specialist Resume Examples & Samples

Have an understanding of how data is used within a modern B2B marketing environment to enable a superior customer experience
Enjoy the challenge of solving complex problems
Be responsible for promoting RELX data protection policies and ensuring that outbound email communications and data management practices are compliant
You’re happy to get stuck-in – we’re growing fast and that means we all get involved in new projects, including some things that aren’t in our job description

Marketing Operations Specialist Resume Examples & Samples

Be comfortable with using marketing automation (Eloqua) to deliver campaigns as well as manage data to enable the creation of award winning nurture campaigns, sophisticated lead management workflows and smart marketing data solutions
Build engagement with and promote best practices in marketing data management and automated marketing techniques within the marketing community
You’ll have expertise with marketing automation and CRM workflows (Eloqua/Salesforce ideally but comparable platforms would still be advantageous)

Marketing Operations Specialist Resume Examples & Samples

Owns the day to day operational management of the Brand Portal content management system, providing training, system access provisioning, and feature enhancement suggestion/support as needed
Collaborates cross-functionally to deliver impactful, high-quality content
Uses media production software to optimize content as necessary
Monitors portal site(s) for errors, performing system troubleshooting and QA as needed
Maintains organization of Marketing Shared Drive system, optimizing for the best user experience
Works with cross-functional teams within Marketing to establish content calendars and solicit updates
Develops and maintains content taxonomies and content filters to effectively organize data prior to CMS publishing. Performs all content publishing tasks
Oversee the entire awards process from gathering nominations, managing cross-functional communication and approvals, managing the awards submission timelines and maintaining the awards tracker and post-award show communication of winners, archiving case films, etc.. This includes Cannes Lions, Effies and all major award opportunities globally and regionally
Collaborates with cross-functional roles and agency partners to produce award-winning case submissions, managing the process end-to-end (from scoping through production and final delivery and submission), coordinating the staffing of additional support as needed (creative producer, writer, editor, etc.)
Maintains archive of all entry submission materials
Develops and maintains a database of annual award shows including focus, requirements and deadlines
Participates in the maintenance of marketing project information, including credits
3-5 years experience with digital content management and publishing tasks using content management systems (CMS), ideally in a creative or marketing environment
Prior award show management experience in creative agencies preferred
Experience with content localization and multi-geo publishing
An eye for aesthetics (ability to recognize good design and identify if an asset is up to visual quality standards)
Knowledge of industry standard creative and media production tools
Proven project management skills, with the ability to manage multiple projects and deadlines simultaneously
Exceptional organization and communication skills

Marketing Operations Specialist Resume Examples & Samples

Assume ownership of the Eloqua marketing automation system at Prophix and ensure its capabilities are fully leveraged to drive world-class marketing
Design, document, build, test and deploy enhancements to Eloqua
Maintain user roles and profiles, security settings, access settings etc. (User Profiles, Role Hierarchy, Sharing Rules and Security) in Eloqua
Create and manage custom objects, fields, formulas, validation rules, custom workflow, and approval processes in Eloqua
Research changes in upcoming versions of Eloqua and other integrated applications; provide recommendations when necessary to enhance efficiency and productivity
Design and develop integrations between Eloqua and other applications / systems, in particular Salesforce.com
Manage and frequently evaluate lead scoring system in Eloqua and ensure proper integration with Salesforce.com
Develop and drive a strategic roadmap for data completeness, data accuracy, timely processing of data, KPIs for marketing effectiveness and efficiencies based on business goals
Segment and leverage the marketing database for efficient and effective campaign targeting
Oversee and manage other marketing/sales tools such as LeadLander, GoTo, LinkedIn, and other custom sales support applications
Develop and produce dashboards to provide visibility across marketing activities. Key dashboards will promote analysis of spend and effectiveness of marketing channels
Analyze data related to marketing campaign performance, database health, and program/touch-point effectiveness and provide suggested improvements based on findings
Monitor email deliverability scores and advise on methods to ensure the score remains as high as possible
Design and deliver high-quality, professional business reports and dashboards at appropriate levels across the organization
Perform ad hoc analyses and data investigation/discovery to identify and/or explain business and marketing trends or anomalies
Work with sales operations team to define data required to perform desired analyses and participate in the development of data processes to deliver required data
Support the sales organization on any email campaigns that they wish to run for their territories
Responsibility for list uploads to the marketing automation system
Maintain a holistic view of all business processes and users in the system to understand cross-functional impacts with regard to configuration, process, workflow and reporting
Contribute on the technical side of business projects and create solutions to meet challenges (including performing detailed analysis of technical and business requirements)
Work closely with sales operations and the CRM system regarding processes required to run an effective and efficient marketing and sales organization
Establish automation processes including lead scoring, integrations and lead workflows
Recommend improvements to existing systems and processes as well as identifying new ways to increase marketing ROI
Oversee the design and implementation of key regulatory initiatives including Canadian Anti-Spam Law (CASL) as well as other global anti-spam laws in relation to both process and marketing infrastructure systems
The Marketing Operations Specialist is a person with a multi-faceted skill set, interested in the use of technology in Marketing, capable of speaking the language of business and strategic deliverables, and with the ability to analyze and report on results effectively
2+ year’s in-depth marketing automation experience with Eloqua administration or implementation
Bachelor’s Degree in Marketing, Business or related discipline
5+ years of years B2B technology marketing operations experience
Must have some data analysis skills
Demonstrated results in improving sales pipeline/funnel close and conversion ratios
Results-driven with very strong ability to analyze quantitative data to determine program effectiveness, ROI, forecasting
CRM experience (ideally Eloqua and Salesforce) and API integration with CRM platforms and web properties would be considered favorably
Direct experience and understanding of working with data cleansing and reporting tools

Marketing Operations Specialist Resume Examples & Samples

Relevant experience in Program/Project management and understanding of wireless industry trends and key business drivers
Must be highly disciplined, self-starter, and leader with the ability to execute on assignments independently, and effectively communicate expectations for all programs/projects being managed
Solid understanding of corporate discount process as it pertains to Employee Liable End Users
Complete understanding of project management fundamentals
Ability to flex with the changing business needs and deliver results with a sense of urgency
Ability to negotiate contracts & service level agreements with external vendors
Basic understanding of Teradata MySQL Assistant preferred

Technical Marketing Operations Specialist Resume Examples & Samples

Drive communications group so to ensure smooth operations of outbound email communications through best-in-class programs
Work closely with Campaigns and Marketing Operations to develop, implement, and manage an ongoing flow of communications, often created in multiple formats
Build test frameworks (A/B tests, tracking, etc.) to continually improve campaign metrics such as click-through and conversion rates
Lead special Eloqua projects and work closely with our agency to strategize, gain buy in, and then execute
Troubleshoot Eloqua challenges in support of our operations team
QA personal and others’ Eloqua work and be the “last reviewer” prior to batching in Eloqua
Take an active role in driving and managing the company’s data capture and maintenance strategy (i.e. web form and data hygiene), understand how to prioritize list pull activities, including list scrubbing, importing, and processing
Create and manage multi-channel campaigns in Eloqua including direct mail, email, social media, webinars and others
Build and/or optimize nurturing programs
Assist marketing stakeholders with strategy and execution of Eloqua related programs
Develop a set of standard reporting along with specific KPIs for the team
8-10+ years of experience in marketing operations, with 4+ in marketing automation and 3+ in Eloqua execution
Extensive experience with Eloqua (Oracle Marketing Cloud), including asset creation, integration, campaign/program building, reporting, tracking, automation, REST/BULK API development and overall configuration
Experience with ASP.NET (C# and VB), SQL Server, Adobe Photoshop and Premiere
Ability to build templates, forms, lead nurture streams, and other complex requirements
Solid understanding of Salesforce.com and the integration with Eloqua
Proficient in HTML/CSS/JavaScript, experience is preferred
Experience with Oracle, SQL server, MS Access. (PL/SQL & MS SQL SSIS development a bonus)
Experience using database front-end applications like TOAD or MS Access
Experience in developing metrics/analytics and creating solutions to increase conversions and improve business processes
Knowledge of data capture and management strategies
Exceptional team player with strong communication and interpersonal skill
Critical thinking approach to problem solving skills with a flair for coming up with creative solutions to complex problems
Proficient in MS Office including Excel, Power Point, and Visio
Bachelor's Degree in Marketing, MIS, or related fields

Marketing Operations Specialist Resume Examples & Samples

Oversight of the Marketo implementation including campaigns, programs, drip & nurture programs and customer communications
Optimize lead scoring and distribution methodology to ensure quality leads are passed to sales development for qualification and for increasing efficiencies and conversion rates
Ensure processes and best practices are in place to maintain the integrity of the Marketo data
Effectively manage a variety of technology, data and service vendors
Segment and leverage the marketing database for greater campaign efficiency and effectiveness
Provide leadership in defining, mapping and documenting key marketing processes
Identifying and developing best practices; building templates to allow program teams to build best-in-class campaigns; training and playbook development
Develop & evangelize best practices
Work with Sales Operations to ensure Salesforce.com meets the needs of Marketing
Troubleshoot and QA campaigns, workflows, data issues and other key marketing ops functions
Provide exemplary service to internal customers such as sales, marketing program managers and execs as needed
Minimum 3-5 years’ experience in a Marketing/Sales Operations role or similar position
Experience in business analytics
Advanced user of advanced marketing automation systems like Marketo or Eloqua
System Administration & marketing experience using Salesforce.com
Deep expertise and experience in B2B marketing
Experience in software or high-tech marketing is a plus
Strong background in data analysis
Understanding of data mining, data warehousing, business intelligence and lead management processes and technologies
Advanced user of Microsoft Excel, Access and PowerPoint
Excellent communication skills: verbal, written, presentation
Ability to delegate tasks while providing guidance and oversight to direct reports
Innovative, motivated, organized, high energy team player
Process and quality orientation with attention to detail
Ability to manage a high performance team & budget
Undergraduate degree in business, statistics, mathematics or a related field

Marketing Operations Specialist Resume Examples & Samples

Work proactively with the ICIS marketing team to deliver campaign and data needs to drive revenue/business objectives
Be comfortable with using marketing automation to deliver campaigns, as well as manage data to enable the creation of trigger-based campaigns, such as nurture and onboarding programs
Be the marketing data expert for ICIS
Be ready to immerse themselves within the organisation and have an excellent understanding of how data is used within a modern b2b marketing environment
Be responsible for the execution of a data strategy to ensure data quality and completeness to enable data-driven decision-making
Be able to proactively identify ways in which to deliver quality improvements and efficiency in relation to campaigns, data and processes
Be responsible for promoting RELX data protection policies and ensuring that outbound email communications and data management practices are compliant and well governed
You’ll have experience in marketing automation and marketing data management
You’ll have a good understanding of marketing automation and CRM workflows (Eloqua and Salesforce desirable)
You’ll understand the importance of data quality, completeness and enjoy increasing segmentation capabilities through data capture, enrichment, acquisition strategies to optimise campaign ROI
You’ll have a strong data skillset with proven expertise in working with data and technology (SQL skills desirable)
You’ll have a good understanding of modern B2B lead/funnel models and theory
You’re happy to get stuck-in (self-starter attitude highly desirable)
You’ll be highly organised and thrive in a fast-paced, high-growth environment
You’ll have excellent attention to detail and UAT ethic
You’ll be a strong communicator, who is passionate about marketing automation and data, with the ability put tech talk into plain English within the business context

Marketing Operations Specialist Resume Examples & Samples

Execute tactics with excellence through efficient and disciplined processes that deliver a meaningful customer experience in a consistent and collaborative manner that is on brand and in line with the vision and goals of the Business
Collaborating with the teams within Marketing Operations to ensure smooth, effective, on-time delivery of tactics
Assist in execution of many types of tactics including: collateral, media, social media, public relations, email, event co-ordination and content development
Collaborating with the teams within Marketing Operations – Brand and Content, Events Management, Direct, Media and Collateral
Develop Project Design Guidelines (Project Brief) for tactics in collaboration with stakeholders
Proactively manage issues and opportunities within tactics as the arise
Ability to manage tactical execution under tight timelines
Ability to influence and move tactics through multiple stakeholders for approvals
Coordinate with Branding and Content Team for marketing content required for tactics
Work within processes/workflows to efficiently and effectively deliver tactics with quality assurance
Assist in the measurement of KPI’s for tactics to help make recommendations for future tactics/execution improvments
Tracking and reporting on budgets, estimates and purchase orders for each tactic and accountability for ensuring tactics are within allocated and agreed to budget
Accountable for ensuring legal compliance and approval of materials
Management of third party agency/contractors required to deliver the project plan working with Procurement, Legal and SBS to ensure that projects adhere to Syngenta guidelines, policies, governance and compliance
Minimum Bachelor’s degree
Project Management Best Practices
Strong knowledge of customer relationship marketing, and communications principles
Experience in Agriculture would be an asset
Understanding of agriculture, marketplace dynamics, competitive environment and
Syngenta customer needs
Minimum of 2 years of marketing communications and project management experience
Critical technical, professional and personal capabilities
Strong Project Management - Ability to manage several projects and responsibilities simultaneously
Excellent creativity skills coupled with a strong customer focused orientation
Relationship-focused
A history of having healthy working relationships with supervisors, colleagues and external suppliers and customers
Action-Oriented
Ability to recognize potential problems or new developments and take prompt remedial action where necessary to meet customer expectations and business requirements
Able to prioritize and multi task

Marketing Operations Specialist Resume Examples & Samples

Develop & Optimize Procedures. Scale new and existing processes to allow the business to efficiently operate and grow
Heavy analysis of lead performance metrics to properly allocate internal demand, guide sales efficiency, and ensure accountability of sales staff involved in lead programs
Decide which projects, Velocify (CRM) & campaigns, the team should focus on for sales in an aggressive timeline to reach those goals
Product Improvement. Actively search for new features, training, and policies which could improve a loan officer’s performance in the lead programs
Evaluate opportunities and market the benefits of lead programs with management to grow the initiative
Sales Support. Manage the day-to-day administration of Velocify and field support questions

Marketing Operations Specialist Resume Examples & Samples

Help define and implement processes and systems necessary in Sensors to develop greater customer intelligence, opportunity identification and demand creation
Execute a strategy to capture and harness customer data from a variety of points in the buying cycle to develop robust segments and identify growth opportunities
Work with internal marketing and channel experts to devise key messaging points for specific lead generation campaigns
Advise on installed base customer interactions and email promotions based on analytical insights; Advise on lead generation sequencing and content for all outbound campaigns
Responsible for the overall success of email nurturing campaigns
Work with Corporate and other key resources to develop best practices related to CRM and lead generation (SFDC); define and execute strategic initiatives to improve target identification and Sales close on existing and prospective customers
Work closely with Sales to execute processes related to identifying prospects, scoring opportunities and driving conversion; maintain the scorecard and discipline within Sensors to track and improve results
Develop regular reporting on marketing performance
Execute targeted data driven analyses
Candidates should have at least 3-5 years demand generation and outbound marketing campaigns experience
Must have prior experience with analytical and marketing automation software such as Google Analytics, Eloqua and Salesforce.com
Must be able to communicate effectively with customers and prospects via lead generation programs, and manage lead generation programs and budgets via metrics
Ability to work closely with product marketing, product management and sales to obtain relevant content for communications and lead generation campaigns
Self-starter, entrepreneurial in nature, fearless as to any marketing challenge
Bachelor's degree or higher

Chevrolet Global Marketing Operations Specialist Resume Examples & Samples

Contribute to seeding Find New Roads philosophy across the organization
Work with global marketing, regional marketing teams and cross-functionally with other GM teams to find opportunities for synergy, efficiency and best practice sharing
Assist in updating, maintaining and sharing key Chevrolet Brand documents. Work to ensure Brand documents are useful and used by the wider Chevrolet organization
Help develop and administer processes and tools that will improve how ideas, data, presentation and other information get shared globally
Coordinate agendas and speakers for the meetings of our Chevrolet Global Brand and Governance Boards (conference calls and face-to-face meetings). Help run meetings by using collaboration/web meeting software. Ensure meeting collaboration technology meets or exceeds needs of the team
Lead and support IT initiatives within the Chevrolet Global Marketing team to help promote working smarter as an organization
Support ad hoc requests from Global Marketing Leadership
Lead the Information Lifecycle Management and Export Compliance efforts for the Chevrolet Global Marketing team
Able to handle GM Confidential information appropriately
Proactive thinking
Teamwork / work well with others, including people from various cultures and background (direct international experience / background preferred)
Good liaison skills and comfort amongst senior executive leadership
Computer and systems skills (including Microsoft Office, GM Asset Central, GM Asset Delivery, WebEx, SharePoint)
Personal drive / motivation

Marketing Operations Specialist Resume Examples & Samples

Assess projects for work assignment -manage issues and develop resolutions to meet productivity, quality, and project timelines and objectives
Communication and coordination with International Field Marketers for International English needs, budget management and troubleshooting
Create new jobs in Media Market, PN/MCI numbers and name of project, by following the naming convention required, in SAP for all jobs
Day-to-day management and maintenance of marketing assets, including release and obsolescence of literature per quality procedures
Obtain approval of the MCI form outlining literature specifications
Oversee completion of projects and maintain project folders – legal/regulatory process, release process, archive process
Find/retrieve native files or images and upload to FTP server when requested (this to be obsoleted as new systems
Support the team with the opening/processing of PO’s and invoices
Manage relationships with vendors - troubleshoot issues i.e AP, Infosys, iChase, P-Card and Sector queries
Accounting – quotes and invoicing – International - management of central budget – accounting reconciling
Stay current on marketing and or product developments and best practices
Manage Special Projects

Marketing Operations Specialist Resume Examples & Samples

Help develop standard operating procedures related to lead acquisition and qualification, campaign creation and execution and database segmentation
Help define lead stages and develop a lead waterfall strategy to support business strategies
Create, deploy, and monitor multi-channel marketing programs, such as email campaigns, webinar and event programs
Assist with the management of the lead waterfall across platforms (e.g., CRM, MA) - review lead scoring criteria, ensure leads are “pushed” between systems, and track follow-up on leads versus agreed service levels
Participate in quarterly marketing campaign reviews with MarCom colleagues to offer a data-driven assessment of previous efforts, on-going activities, and the comparative quality of marketing channels
Manage data integrity, develop and documen best practices for data cleanliness, and troubleshoot and resolve integration issues between marketing automation software and CRM
Develop and implement lead engagement/nurturing strategy
2-5 years of work experience; 2 years in marketing operations or marketing automation
Experience with marketing automation (e.g., Oracle Marketing Cloud, Marketo), customer relationship management (e.g., Salesforce, Dynamics CRM), and web analytics platforms (e.g., Google Analytics, SiteCore Analytics)
Comfortable with "hands on" involvement with data retrieval, manipulation, normalization, analysis and insight generation
Knowledge of marketing channel best practices
Excellent written, verbal and visual communication skills with an attention to detail
Communicates clearly and credibly to colleagues and executive management with an attention to detail
Proven ability to establish productive relationships with cross-functional teams and to complete tasks in a timely manner
Address business measurement/reporting needs while creating automated marketing campaigns that are easily measured against marketing KPI’s
Experience with implementation of marketing automation tools and campaign analysis within the tool
Experience establishing SLA’s with sales teams that support marketing and sales alignment to optimize the sales funnel
Work experience for a multi-national organization and/or a highly matrixed organization
2 - 5 years

Marketing Operations Specialist Resume Examples & Samples

Bachelor’s Degree in a Marketing-related field or 1-3 years of experience in marketing automation and email campaign supervision
Knowledge of marketing principles and the creative development and execution process
Attention to detail, strong strategic thinking, creative problem solving and analytical skills
Adept at multi-tasking and juggling a variety of time-sensitive projects in a deadline driven environment
Previous experience with marketing technologies
Basic working knowledge of html and css
Manage the technical development and execution of MINDBODY’s transactional email communications
Champion the use and maintenance of our marketing automation platforms, maintaining a strong technical understanding of the platform’s capabilities and stay up to date on new features, as well as overseeing campaign management, segmentation, reporting, integration with analytics tools (and other possible platforms)
Identify and communicate the technical requirements for incoming requests from business partners within the organization
Build emails using predefined html templates and work closely with Front End Engineers to develop new email templates that are optimized for various devices and email service providers
Cross-train on other marketing platforms, maintaining strong understanding of a variety of technologies used in marketing and being able to assist as a technical liaison and consultant to team members as needed
Document marketing operations processes, and monitor adherence to data quality standards established
Assist with overseeing CRM (Salesforce) usage – including lead uploads/integrations with marketing automation tool; plus developing strategy and helping roll-out of CRM usage across marketing
Identify and build the business case for new tools and systems to support marketing and sales goals
Conduct quality assurance testing for email and web projects as needed
Assist in new digital marketing projects/initiatives as necessary

Marketing Operations Specialist Resume Examples & Samples

Contributing to the marketing strategy and planning process to establish and coordinate plans and initiatives aligned with business goals
Building out KPI’s and various metrics that support priorities
Driving planning initiatives to build out financial plans and P&L’s
Driving performance management and the successful execution of our marketing strategy and plans
Working with various operations teams to determine how we are tracking against our goals in terms of established financial and marketing KPI’s
Characterizing how marketing is contributing to revenue growth, including providing an analysis of related costs to do so (e.g., cost per MGO)
Providing guidance to teams in achieving overall marketing excellence (Including Finance/Governance, process standardization & policies & procedures.)
Managing projects and reporting to drive the business
Supporting professional development and training
Coordinating annual budgets with controlling and marketing management team to build transparency in resource management targets including Program budget, Fixed budgets and FTE planning
Working with management and HR to implement organizational effectiveness strategies to optimize resources
Managing risk
Developing administrative staff to help drive day to day operations around spend management including the use of SRM, CRM and EAS
Serving as primary contact on governance and compliance related topics and participate in policy development
Developing standardized tools & processes to manage resources in the area of: spend management, FTE planning and tracking, external workforce requirements, etc…
Working with Global Procurement Organization, BMO’s and Legal Department to ensure that key 3rd party contracts are financially & operationally sound and beneficial to SAP. In addition, ensuring compliance with SAP internal policies and international laws
Minimum 5-7 years in the marketing operations field

Senior Marketing Operations Specialist Resume Examples & Samples

Directs the development and implementation of processes, tools, metrics, initiatives, infrastructure and technology that will support and improve the operations of the Marketing function
Scans the environment for high-impact, high-leverage improvement and cross-functional collaboration opportunities
Benchmarks the organization’s current marketing activities, performance and investment against industry best practices, and through gap analysis, develops a roadmap for improvements and business case for undertaking necessary changes
Leads the development of a marketing infrastructure that supports the execution of short and long term business objectives
Work closely with the CMO to ensure marketing is strategically aligned with other key functions, and guides and reinforces delivery of key strategic initiatives
Ownership in weekly departmental reporting and maintaining the Marketing Control Book
Provides oversight and guidance to projects of high importance

Marketing Operations Specialist Resume Examples & Samples

Working directly with the operations manager to coordinate work flow processes, creative resources and project scheduling
Completing and analyzing monthly reporting to support agency operations
Assisting with project management and trafficking of materials
Acting as a champion for our project management system within our team and within the company
Editing/designing various pieces of marketing collateral, including emails, datasheets, customer stories, web content, advertising, and ensuring their timely delivery
Working on multiple, concurrent tasks and adapting to shifting priorities, demands, and timelines through analytical and problem solving capabilities
Working well in a fast-paced, high touch environment
Working both independently and as a member of a team
Ensuring compliance with Blackbaud's Corporate Style Guide
Working in partnership with our account managers and creative team to help manage and produce communications for marketing programs
Analytical experience as it relates to reporting, process, and resource management
Proficient in Workfront™ or another project management tool
Outstanding organizational and problem solving skills
Proficient in Microsoft® Word, Excel, PowerPoint, Adobe® Photoshop, Illustrator, InDesign
Outstanding written and verbal communication skills
Demonstrated ability to manage a large portfolio of projects concurrently
Preferred 2+ years of project management experience
Minimum 3+ years experience working in an agency, in-house marketing team, or client-service oriented environment
BS/BA degree

Marketing Operations Specialist Resume Examples & Samples

Working with global Sales, Application Engineers, Field Marketing teams, and external suppliers to gather requirements, build, and execute digital promotions
Assemble and execute digital promotions via Eloqua (emails and landing pages) based on individual country preferences
Assess and troubleshoot errors during all preparation and follow-up phases of Marketing campaigns
Act as a primary support resource to global Field Marketing teams, Sales, and vendors as it relates to programs and events they support
Continuously initiate projects to refine and evolve workflows, tools, and processes as they relate to campaign and event management for global Field Marketing teams
Monitor and analyze audit reports in place to monitor systems and process performance (SLAs/KPIs). Identify trends and make recommendations for how to address
Work with Field Marketing teams and Marketing Operations to continuously streamline processes and eliminate waste
A bachelor's degree and 3 years of professional work experience is required
B.A./B.S. in Business with concentration in Marketing, or equivalent
3+ years of business experience in Marketing
Familiarity with Marketing Automation tools and/or CRM systems (Eloqua or Marketo)
Process-oriented, project management-minded, and proven track record for delivering to deadlines
Experience with Email best practices
Proven experience in problem-solving moderate to complex issues
Must be familiar with or able to quickly learn and become proficient in a variety of business application systems (Cherwell, SharePoint, Workfront)
Demonstrated ability to initiate and complete projects with minimal supervision
Proficient in Outlook and Microsoft Office; Excel, Word and PowerPoint

Marketing Operations Specialist Resume Examples & Samples

Partner with the sales organization, both inside and field sales, and the programs team to execute targeted demand generation activities
Work with the Americas commercial team to execute integrated pipeline acceleration programs
Ensure event and creative teams receive details (brief) required for successful program execution
Provide direct marketing support for the inside sales and sales development teams: build, schedule and launch marketing programs
Maintain database hygiene, proper lead management and list generation
Manage all webinar programs by providing logistical and project management support
Lead and monitor program set-up and reporting in marketing automation and CRM systems

Marketing Operations Specialist Resume Examples & Samples

Manage and execute cross-channel marketing initiatives and programs that generate leads and improve retention, with particular focus on setting schedules and managing milestone dates/deliverables
Coordinate and formalize special projects as they pertain to the EFS brand, financial education, marketing assets promotion, community involvement, and more
Manage communications for new office openings/office moves to ensure client communications and web-related tasks are implemented in a timely manner
Manage multi-step process for award submissions for EFS and ensures accuracy and timeliness of submissions
Collaborate with internal and external stakeholders (specifically vendors), to ensure accurate and timely project deliverability
Support Executive Producer with radio show callers, schedule updates and provide talking points for the show
Prepare status reports for above management on systematic basis or as required
Track and maintain media placements
Update press materials and coordinate press release distribution
Participate in other initiatives to support the efforts of the Marketing Operations team, such as researching, analyzing, and presenting process improvement opportunities

Marketing Operations Specialist Resume Examples & Samples

Ensure information in SIS, adirace and RMA are correct, complete, consistent and frequently reviewed to ensure they reflect the most recent information available
Articulate and organize local activities required by marketing and other areas according to the regional calendar
Coordinate, consolidate and assist in the creation of seasonal product catalogues
Follow the samples ordering process and ensure samples are received by necessary departments both for INTI and to arm the showrooms for pre-sales
Create and analyse marketing relevant information, for example, as related to pre-sales
Assist, where required, in the transition to SAP

Marketing Operations Specialist Resume Examples & Samples

Requires 3-5 years of experience on high-paced environment or Marketing function within a world-class company and brand
Internal process and systems' knowledge are a differential
A strong problem solver that delivers operational support and elevates team performance within a fast-paced organization
A clear aptitude for development of processes and tools that lead to more highly-performing individuals and teams
An ability to develop/deliver solutions to complex problems where analytics, process change/development are keys to success
Be a strong collaborator and communicator capable of working in a highly cross-functional environment to achieve success
A person with the energy, drive, passion, and enthusiasm to do and be the very best, motivated, creative, results-oriented, and possess the ability to communicate complex ideas in ways that are simple to understand
Proven relationship management and account management abilities
Fluency in both written and spoken English is essential

Marketing Operations Specialist Resume Examples & Samples

Complete marketing operations responsibilities including but not limited to: data segmenting/collection, list segmentation, email campaign execution, landing page creation, optimization, testing and deployment
Create HTML emails, landing pages and registration forms from templates while incorporating industry best practices
Collaborate with key stakeholders (demand generation, field marketing, product marketing, email marketing and sales ops) to build, execute and automate email marketing campaigns using Eloqua
Maintain quality and integrity of marketing’s contact database
Load leads from collected from offline channels
Proactively identify ways in which to deliver quality improvements and efficiency in relation to marketing data, solutions and processes
Manage multiple projects in an agile way

Marketing Operations Specialist Resume Examples & Samples

Assist in execution of marketing automation processes, procedures, service level agreements, programs, technical processes and workflows in our marketing automation platform
Work with management to maintain lead stage definitions, lead flow processes, lead hand-off requirements, and SLAs for each stage across the marketing funnel, configuring to desired experiences, workflow, outcomes
Understand and assist in executing on campaign attribution models to track campaign pipeline contribution and ROI
Standardize and upload lead lists
Assist with creation of email nurture campaigns, trigger sequences, and one-off communications, including webinar experiences
Develop reports and dashboards to provide visibility into marketing campaign results and effectiveness
Identify and resolve data cleanliness issues
Regularly interface with Sales Operation team on cross-departmental projects and requirements
2 + years of experience with working in marketing automation platform or other marketing or sales technology
Experience with Salesforce.com or equivalent SFA or CRM
Experience with Eloqua a plus
Excellent process and analytical skills
Ability to work under pressure with tight deadlines in a fast-paced team environment where change is constant and timelines are short
Passion and ability for learning new skillsets and technologies

Marketing Operations Specialist Resume Examples & Samples

Requires minimum of 3 years of experience on high-paced environment, Marketing Operations function within a world-class company and brand or Processes management
Strong problem-solving attitude that delivers operational support and elevates team performance within a fast-paced organization
Ability to develop/deliver solutions to complex problems where analytics, process change/development are keys to success
Excel knowledge – from intermediate up
English speaker – be able to communicate with several co-workers whom English is not the native language

Onsite Marketing Operations Specialist Resume Examples & Samples

2+ years of online operations in an international online or ecommerce company, managing the operations for various channels, with increasing levels of responsibility
At least some experience with emerging ecommerce markets a must
Experience leading online operations and executing relationship marketing campaigns through online channels, driving proven business results and efficiency gains
Proven track record of operational excellence
Seasoned manager of agencies, intimately familiar with their processes and expert at getting agencies to deliver the best work on time and on budget
Proven experience of managing and delivering highly complex projects, working across multiple cross-functional teams, geographies and management levels, often getting “buy-in” from multiple stakeholders and partnering with senior executives
Bachelor’s degree required (preferably in a technical field), Master’s degree preferred
The successful candidate needs to be highly motivated by working in a fast-growing and changing field that brings new challenges every day. Curiosity about online marketing and the latest evolutions in related technology are truly indispensable
We are looking for a fast-learning, very diligent, self-organized, and delivery-oriented individual with ability to independently work through everyday tasks and challenges. The successful candidate must be at ease to work in a cross-functional and multi-national team with high emphasis on successful and timely delivery
Basic Web-related technical skills (HTML, CSS, XML, JavaScript) will be an advantage
Profound technical understanding of how online operations work (content management systems, email delivery platforms, segmentation, targeting, tracking, ad serving platforms (e.g. MediaPlex, DoubleClick…), etc.)
Detail-oriented, highly organized and able to manage multiple tasks and projects simultaneously
Highly numerate, possessing superior analytical skills
Ability to succeed in a fast-paced environment with multiple competing priorities
Ability to identify and understand peer and customer needs, build and maintain strong working relationships
Thrives in a fast-paced unstructured environment with multiple competing priorities while working with minimal supervision
As all work-related communication is in English, the candidate absolutely must have full working proficiency in English
Highly developed verbal, written and presentation skills with a keen eye for detail

Senior Marketing Operations Specialist Resume Examples & Samples

Manages all aspects of the promotional material review process to ensure content and design are medically appropriate, accurate and consistent with all applicable regulations and laws
Works closely with marketing, regulatory, medical legal and other cross functional stakeholders to facilitate review and approval of all marketing materials
Oversees external agencies to ensure pieces are submitted for review on time, dissemination ready, and with the appropriate documentation
Sets-up and manages inventory of promotional materials to ensure appropriate levels of access are set and compliance needs are met by facilitating a monthly annual review process of all materials
Provides ongoing support for user questions and exhibits expertise in the process and online tool
Tracks and reports key metrics and other reports as requested
Shares and documents best practices and lessons learned to enhance overall functional and business success
Demonstrates the ability to prioritize and multitask to enhance productivity and manage workload in a fast-paced, rapidly changing environment
Demonstrates critical, creative thinking and problem-solving skills, and the ability to produce clear and concise written and verbal communication skills
Demonstrates leadership in conflict resolution to facilitate effective outcomes
Works with a sense of urgency, efficiency, and attention to detail
Excellent computer skills, including advanced knowledge of Microsoft Office
2-3 years of experience in a pharmaceutical/biotech company preferred although not required
Marketing Operations experience preferred

Associate Marketing Operations Specialist Resume Examples & Samples

Pull appropriate data for each of the dashboard reporting measures
Assist in creating marketing reporting mechanisms, including dashboards and executive and internal team reports
Support Marketing Operations leader in data ownership/management, as well as alignment with relevant corporate data initiatives
Support phone and web lead process
Entry level, 0-2 years
Course work or internship in operations, project management, data analytics

Senior Marketing Operations Specialist Resume Examples & Samples

Deliver marketing tactics and customer communications as part of “real-time” and targeted marketing efforts in alignment with strategic business plans, including working with the creative, web, marketing automation, and events teams as well as external agencies on
Execution of targeted marketing, positioning or awareness campaigns
Developing timelines and creative briefs, hosting kick-off meetings, executing campaign deliverables, campaign wrap-ups with metrics and analysis
Development / execution of asset class and product marketing materials (specifically for the Energy markets), including: e-mails, event invites and registration pages, collateral, coordination of event materials and premiums, and website and banner updates
Exemplify a positive approach and drive an open dialogue with internal business stakeholders and creative resources to suggest, explore and deliver leading campaigns and marketing tactics
Foster best of class creative work
Implement and champion best practices for execution, collaboration and internal communication
Act as a Marketo super user including campaign and program creation, report creation and analysis
Ensure daily collaboration with Global Marketing Operations team to share opportunities and best practices
Drive effective resource management through concise and standardized communication of project pipeline and status
Excellent organization skills and strong attention to detail
Able to manage multiple projects at one time and keep all on track
Knowledge of production work a plus Able to successfully work in time-sensitive setting
Proactive in communicating project status to key stakeholders throughout all parts of a project
Takes initiative to bring new ideas to the table to enhance customer facing deliverables
Willing and able to actively engage key stakeholders in both group and one-on-one settings to fully understand objectives and business requirements
3+ years of experience in integrated marketing and project management
Financial services and/or Energy experience a plus
Proven ability to manage projects, meet strict deadlines, analyze metrics and communicate status effectively
Knowledgeable in Marketing Automation systems and CRM tools, with preference to Marketo and Salesforce.com

Marketing Operations Specialist Resume Examples & Samples

Adapts projects, programs or methods based on customer or business partner feedback
Manages critical projects, customer engagements or business processes though leadership, guidance and advice in own field
Works across the organization to effectively obtain and allocate resources to complete programs and projects on time
Adapts communication techniques for audiences at multiple internal and external levels and presents facts and information to negotiate mutuallyacceptable solutions
Budget tools maintenance: Updating marketing-activity lines throughout the quarter and ensuring that activity is properly executed in systems and claimed
Consolidation Budget execution tracking
MDF Managemnt as per company processes

Marketing Operations Specialist Resume Examples & Samples

Partner with the operations team to manage the email marketing operation workflow, including segmentation assessment and development, campaign monitoring and troubleshooting
Work with the Lifecycle team to identify, build, and execute audiences for the testing calendar
Deliver reporting and insights that accurately measure the performance of each email campaign on a recurring basis
Work with teams to diagnose, maintain, and improve the data and technical infrastructure underlying our email operations
Minimum 1-year experience in a technical role on a marketing team
Strong experience with SQL and Excel
Experience with gathering technical requirements as a Business Analyst or in a similar role
Independently motivated with a strong technical background using data and a hypothesis-driven approach to tackling strategic problems and synthesizing results into recommendations
A superb communicator, in both formal and informal business situations. Exceptional attention to detail, effective time management, organizational and research skills
A results-driven team player who loves to solve problems, can work with cross-functional teams and has the flexibility and agility to adapt to changing and evolving business requirements and objectives
Prior experience working on an email marketing team or with an email service provider a plus

Marketing Operations Specialist Resume Examples & Samples

Maintain budget, list uploads, ensure data integrity and naming conventions
Maintain lead dashboard
Build Marketo campaigns focusing on the backend scripts and lead processing, QA and proofread campaigns
Saleforce reporting on KPIs, costs, performance, etc
Assist with marketing department organizational tasks as needed (scheduling meetings, rooms, food, calendars, etc.)

Product Marketing Operations Specialist Resume Examples & Samples

Train users throughout the organization to send email via Salesforce Marketing Cloud with a particular focus on news and programming
Design, document and enforce best practices in the platform
Provide technical coordination for cross-divisional, multi-channel campaigns
Connect individual campaigns and initiatives to larger organizational goals
Measure and report results from campaigns and initiatives
Contribute as an email and marketing automation expert to product development projects
Evangelize data-driven, audience-focused digital marketing excellence across the organization
1-3 years experience using Salesforce Marketing Cloud/ExactTarget, particularly Email Studio
Demonstrated success in email marketing and marketing automation campaign execution
Identify and execute tactical campaigns to accomplish organizational goals
Communicate complex technical concepts to nontechnical stakeholders
Willingness to dive right into the platform, learn the system, ask questions and start experimenting
Drive diverse teams toward common goals
Email HTML, CSS
Salesforce Marketing Cloud Journey Builder
Salesforce Sales Cloud, Service Cloud and/or Community Cloud
Fundraising and/or lifecycle marketing
Media/news industry

Marketing Operations Specialist Resume Examples & Samples

Facilitate weekly review committee meetings, including agenda-setting and capturing comments/feedback
Plan and communicate review process, project timelines, and approval status to reviewers, project owners, and agency/vendor partners
Maintain master project tracker
Coordinate the dissemination of review material and references
Track changes and maintain master file for all projects under review
Learn/maintain a functional knowledge of FDA regulatory submission requirements and facilitate promotional materials submissions with regulatory colleagues
Manage fulfillment vendor relationship and oversee budget, proofing, production, distribution, and inventory of final materials
Manage online review application (Veeva Vault) administration including system upgrades, process improvements, and training of new users
Support and interface with field sales organization with fulfillment of new promotional materials
Work collaboratively, effectively, and efficiently with internal and external partners, vendors, and stakeholders
Biotech or pharmaceutical experience preferred but not required
Experience in a regulated environment is preferred; Working knowledge of pharmaceutical promotion is a plus
Familiarity with ZiVeeva Vault or similar document review application preferred but not required; high level of comfort with excel and Microsoft officeis necessary
Evidence of excellent organizational, communication, and planning skills
Ability to establish relationships with external vendor and agency partners
Strong project management skills and keen attention to detail is required
Ability to balance competing priorities and timelines with limited supervision

Intern, Marketing Operations Specialist Resume Examples & Samples

Support the planning and management of large scale, high risk, or strategic projects. Coordinate with project team members with assigned responsibilities
Manage relationships with project stakeholders, including internal and external clients, keeping stakeholders, including sponsoring executives, informed of progress, status, and issues in order to manage expectations on all project requirements and deliverables
Proactively identify changes in work scope and ensure appropriate planning measures are taken with internal and external stakeholders to reassess and amend the scope of work requirements, budget and timeline
Identify and track key performance indicators to measure project effectiveness
Maintain project documentation and updates to relevant knowledge management bases; analyze lessons learned and share with the organization’s leadership team
Participate in the development and implementation of project management best practices and share with the larger teams
Support community and customer marketing programs which include the use of tracking tools, reporting, routine meetings, ongoing engagement with other teams, coordination of work streams
Work with wider marketing departments to ensure that all completed customer assets are utilized correctly through the best channels
Prepare monthly/quarterly reports
Broad business perspective with demonstrated organizational and administrative skills
Strong communication, analytic and interpersonal skills
Up-to-date on latest technology in office environments
Experienced in office software applications
Project management experience a plus
Knowledge of the software industry a plus
Ability to manage projects and timelines, following up with key stakeholders
Ability to multi-task and manage expectations and timelines
Ability to build, leverage and maintain a network of SAP internal and external contacts and working relationships
Working knowledge of blogs and developing an editorial calendar
Works effectively in a complex matrix environment with virtual teams of high-level professionals
Business acumen - experienced in tactical execution of marketing plans with ability to deliver on goals
Preferred work location: Palo Alto, CA, USA

Marketing Operations Specialist Resume Examples & Samples

4+ years in Marketing preferably within a financial services environment, or equivalent work experience
Creative agency experience is a plus
Demonstrated computer skills utilizing applicable PC applications to include Microsoft Office Suite, SharePoint, Photoshop and bank related applications
Desire to perform at a high level in a dynamic environment
Ability to manage multiple priorities and commitments concurrently
Has demonstrated priority setting, problem solving, negotiating, and conflict management skills
The highest level of integrity, customer focus, and partnership is a minimum standard requirement
Sound decision making skills that demonstrate originality, flexibility, and resourcefulness

Service Marketing Operations Specialist Resume Examples & Samples

Bachelors’ Degree or equivalent experience
3-5 years experience in a combination of marketing support, business operations, information system analysis and/or sales support. Preference given to a variety of prior experience
Excellent Excel skills
Quick, pragmatic, and can-do attitude
Experience working with a range of Information System/ERP tools (preferably QAD)
Ability to work within a highly matrixed organizational structure
Flexibility to work globally – work hour flexibility for time zone support
Superb interpersonal communications, team collaboration, and cross-cultural skills
A demonstrated passion for marketing operations excellence
Fluent in English (verbal and in writing); other language skills are an asset
Travel internationally – 10%

Marketing Operations Specialist Resume Examples & Samples

2-4 years of work experience in the marketing systems/operations field
2-4 years of experience working in Marketo required (Marketo certification a plus)
Ability to build and execute Marketo programs
Familiarity with Salesforce.com and the integration between Salesforce.com and Marketo
Must have strong attention to detail
Understanding of varying global needs from one system in order to meet support, training and troubleshooting needs
Strong verbal and written communication skills and the ability to translate technical issues to a non-technical audience (and vice versa)
Understanding of marketing strategies, processes and analytics
Knowledge of demand generation a plus
Must have ability to work in a fast paced environment, work under pressure, and meet tight deadlines

Marketing Operations Specialist Resume Examples & Samples

3+ years of marketing experience in direct or e-marketing related capacity within a high tech or enterprise software environment
Experience with lead marketing automation and CRM systems, such as Marketo, Eloqua, and salesforce.com
Proficient using Excel and the ability navigate and manipulate data within data sheets
Self-starter with excellent personal scheduling and communications skills both verbal and written
Great instincts for what works and what doesn’t – can juggle practical day-to-day tactics of getting things done
Proven track record of successful and collaborative relationships with field marketing, corporate marketing, sales and product business units
Well organized and can juggle multiple work streams at once
Passionate, innovative, creative, persistent, committed, optimistic and accountable
Undergraduate degree in a related discipline

Marketing Operations Specialist Resume Examples & Samples

Leverage and showcase SAP business intelligence technologies for performance management case studies, including industry venues and publications
Lead the creation of measurement frameworks for marketing effectiveness across the customer journey, including paid, owned, and earned media channels
Execute and monitor measurement frameworks through the adoption of business intelligence tools
Benchmark internal and external performance of key metrics, and determine applicability of benchmarks (for example, brand health, social media share of voice, social media engagement rates, cost per lead, lead-to-close velocity, marketing contribution to revenue, share of voice, engagement rates, net promoter score)
Provide insights into end-to-end performance and ROI analysis of our marketing campaigns (including forecasted impact) and major marketing activities (for example, advertising campaigns, sponsorships, global physical events, executive briefing centers, and so on)
Socialize and communicate performance management results and insights through presentations, data visualizations, and communications

Senior Marketing Operations Specialist Resume Examples & Samples

Three to five years of related experience required
Knowledge of Photoshop, Business Objects, MMS - Marketing Management System
Advertising, Marketing, Retail and Wholesale experience required

Marketing Operations Specialist Resume Examples & Samples

One to three years of related experience required
Knowledge of Photoshop and MMS - Marketing Management System
Advertising, Communication, Marketing, Retail, Sales and Wholesale experience required

Marketing & Operations Specialist Resume Examples & Samples

60% Marketing
Contribute to all trade show planning, management and interaction with trade show group
Support the development of all displays and other POP
Distribute collateral materials to all customers as requested by team
Maintain the Division’s presence on the web
Demonstrate technical marketing skills and company product knowledge
Support Marketing Manager executive promotional activities on a quarterly and annual basis
Conduct market research to find answers about consumer requirements, habits and trends
Help Panasonic Authorized Solar installers with collateral, videos, and any marketing related help needed to sell Panasonic product
40% Operations
Customer Rebates – Collect POS data and create monthly reports
Create a set of monthly reports (Distributor/Installer) and distribute to management
Process all co-op claims
Process internal employee orders #LI-GW1
BS/BA Degree with concentration in marketing – preferred
Minimum 3 preferably 5 years marketing experience preferred in residential Solar industry
Extremely good writing and communication skills. Should be able to speak well publicly
Advanced computer literacy in spreadsheet, word processing, e-mail and related software. Should have considerable analytical abilities that will enable him or her to conduct critical and time-consuming research to solve complex problems

Associate Marketing Operations Specialist Resume Examples & Samples

Use campaign management applications such as IBM Campaign (also known as Unica Campaign) to select customers, create customer segments, create campaign files, QA, and deliver campaign files to vendors, across multiple marketing channels such as print, email, outbound telemarketing, surveys, and across multiple brands
Become an expert in Oriental Trading Company customer segmentation, marketing database structure, and data elements
Create both one-off and recurring campaigns; both simple and complex logic
Perform quality assurance testing against campaigns developed by other team members
Develop simple to complex analysis and reports in support of strategic planning and campaign execution
Identify new data sources that should be considered for further customer segmentation and develop recommendations as to which sources to pursue
Manage extract dataset and file transfers to external vendors for campaigns, ensuring timely execution of marketing initiatives
Recommends, develops, and executes customer segmentation and selection procedures
Works proactively with marketing circulation teams (housefile, acquisition, and new initiative) to improve workflow procedures to optimize productivity and enhance marketing results
Incorporates code in order to execute all contact optimization initiatives
Extracts customer data for analysis, reporting and customer segmentations and surveys
Assist in the interpretation of the analysis and reporting. Develop insights into customers and campaigns based on the analysis produced
Identify and report production issues and follow them through to resolution
Maintain detailed documentation on processes and procedures
Abide by all policies and procedures of Oriental Trading Company
Maintain regular, predictable attendance
Must be able to attend face to face meetings on short or little advance notice
Work in the Marketing Department office environment requires in-person collaboration among colleagues and contractors
Assists other Marketing areas with analytical and assessment needs
Performs other related duties and projects as assigned
Build relationships with team members that promote free knowledge sharing and personal development which improve cross training among team members
Keep abreast of new campaign segmentation practices and methodologies
Three plus years of IBM Campaign (also known as Unica Campaign) experience is preferred but not necessary
Ability to communicate technical details in a clear manner
Exceptional analysis and problem-solving capabilities
Very detail-oriented
Able to work independently and under tight deadlines
Understanding of data measurement, database structure and spreadsheets
Understanding of direct marketing principles a plus
Knowledge and utilization of a database query language like SQL a plus
Advanced knowledge of Excel®
Knowledge of Access® a plus
Working knowledge of Microsoft Word and Power Point

Marketing Operations Specialist Resume Examples & Samples

Provide analysis to Merchandising team for strategic business decisions and present to senior management
Analyze customer data to identify trends and develop solutions to product quality issues
Run and analyze customer quotes and return reports to create weekly summaries for product teams
Research and gather data on industry trends and developments
Generate ad-hoc reports for management
Assist with the creation of product demonstration videos
Collaborate with others to coordinate product trade shows
Work closely with other departments on pricing, distribution, products and sales initiatives

Marketing Operations Specialist Resume Examples & Samples

Support the distribution of customer and prospect communications through the creation, testing, execution and tracking of demand generation and operations-focused digital and direct marketing campaigns in Marketo and Salesforce
Execute Marketo activities including campaigns, programs, drip & nurture programs and customer communications
Provide exemplary service to internal customers such as inside sales, sales, marketing communications and program managers as needed
Optimize lead distribution methodology to ensure quality leads are passed to sales for qualification and for increasing efficiencies and conversion rates
Track and report on lead dispositioning process
Ensure processes and best practices are in place to maintain the integrity of the campaign development and lead dispositioning process
Other duties as assigned in support of the Marketing Operations team
Solid communications skills, written and verbal
Ability to multi-task and manage changing priorities in a fast-paced marketing environment, constantly striving for excellence
Ability to work with a variety of internal/external stakeholders, varying in seniority and work experience
Basic HTML knowledge, familiarity with WSYWIG HTML editors

Marketing Operations Specialist Resume Examples & Samples

Support marketing by monitoring and maintain customer privacy and request. Activities include, but are not limited to: (1) Maintain Marketing Ops email box for unsubscribes and additional customer email communications, (2) Implement monthly reporting for given tasks, (3) Establish and maintain documentation for current and new responsibilities, and (4) Problem-Solving
Assist in creating and maintaining a proactive and positive environment between Customer Support, Sales, Marketing and other departments that will have occasional interactions
Support Marketing with Marketing Resource Management tool daily tasks. Activities include but are not limited to: (1) List uploads, (2) List builds, (3) List scrub, and (4) Contacts integration
Manage and deliver special projects assigned by leadership for the benefit of the Marketing department
Monitor and support the ON24 webinar system. This involves error identification and advising appropriate individual for resolution
Monitor, collect and report on information gathered from Marketing Operations and Web Editorial emails boxes
Create process documents for new and existing processes as needed
Identify and resolve data quality issues within multiple processes and systems
Identify root causes and problem solves application issues
Interact with 3rd party vendors as needed
Cover other team members work when needed
Have college degree in Information Technology or equivalent technology related degree with 1 or more years of technical working experience
Must be fluent (spoken and written) in English language
Confident, patient and concise to be analyze and troubleshoot technical and data issues
Self-motivated, ability to work on own, within a team and under pressure
Possess technical knowledge to support and assist both internal and external customers
Proficiency in Microsoft Office package
Advanced knowledge of Microsoft Excel and Microsoft Access, including subtotal, Vlookup, pivot table, etc
Ability to learn new software applications
Strong troubleshooting mindset, able to think outside of the box to get issues resolved
Exceptional listening, written and oral communication skills
Intermediate Oracle/SQL/database knowledge desirable
Knowledge of Business Intelligence and Data Analytics tools a plus such as Tableau, Alteryx, Microsoft
Knowledge of Marketing Automation Software a plus such as Eloqua Marketing Cloud or Marketo
Intermediate experience with any ETL tools is a plus

Marketing Operations Specialist Resume Examples & Samples

Understanding Marketo / SFDC
Maintain user roles, security levels and profiles. Conduct security/configuration audits
Work closely with the Group Marketing/CRM team to drive data and process optimizations for both salesforce.com and Marketo
Understanding of workflow processes and systems to optimize marketing and sales productivity
Previous experience using Marketo as a system administrator
Understand how Marketo integrates with Salesforce as part of the overall lead management process, and manage and execute system deployment & integration projects for Marketo
Implement modifications to Marketo set-up as changes to business requirements occur
Marketo certified Expert with a professional track record
Minimum 2 years’ experience using Marketo as a system administrator
Comfortable with HTML emails and landing page layout in Marketo
Advanced MS Office and Salesforce skills
Able to meet deliverables and drive your work to completion within specified timelines
Close to native English communication skills both written and verbal
Can work cross functionally in many areas without being constrained by your job function

Lead Marketing Operations Specialist Resume Examples & Samples

Deep understanding Marketo / SFDC
Responsible for overall system health including maintenance to reduce disruptions
Administrate Marketing automation platform connected to a CRM system
Respond and resolve inbound user case requests. Identify and rectify day-to-day data quality issues within the operational processes. Identify trends and suggest long term solutions
Suggest and implement Best Practices in regards to usage/customization of the standard objects (Lead, Contact, Account, Opportunities, Campaigns)
Administer the Marketo platform by managing the user profiles, workspaces, lead scoring rules, new custom fields, and lead dispatch maps
Continually applying best practices to our marketing automation platform and marketing operations
Own the Marketo environment and serve as the primary Marketo Administrator
Control the development, implementation and the ongoing management of Marketo processes
Act as main point-of-contact for all internal Marketo inquiries
Stay current with Marketo functionalities and best leveraging new features
Act as the prime Marketo System Architect to introduce changes for instance optimization
Bachelors degree from an accredited college or university (or high school diploma with 7+ years of work experience in marketing and marketing automation)
Minimum 5+ years of experience using Marketo
Minimum 2+ years of experience as a lead system administrator
Minimum 2+ years of experience creating Marketo assets, programs and automations; working with HTML emails and landing page layout in Marketo; and creating reports in Marketo and Salesforce
Solid business acumen including a good sense of how a well-integrated Marketo and CRM systems can be utilized to improve business
Strong communication skills both written and verbal in English
Able to present ideas and solutions to many audiences including senior management
Demonstrated project management skills, excellent communication skills and be comfortable working in a fast-paced environment
Experience within B2B Marketing atmosphere
Proven decision making skills with a knack for identifying, prioritizing, and articulating the highest impact initiatives
Experience in training junior system admins and driving innovative ideas for elevating our marketing standard

Marketing Operations Specialist Resume Examples & Samples

Global support of demand generation programs by executing outbound email marketing and nurture programs in our enterprise marketing automation platform (Oracle Eloqua)
Take an active role in driving and managing the data capture and maintenance strategy (i.e. web form and data hygiene), understand how to prioritize list pull activities including list scrubbing, importing and processing
Assist with marketing campaigns and operations to develop, implement and manage an email deliverability strategy and production
Engage with marketing leaders & sales operations to ensure audience segments, personas and lists are accurate
Design and analyze performance reports and dashboards to measure and optimize marketing ROI
Design and code HTML emails to be used in global marketing campaigns
Take ownership of managing email projects, ensuring all campaigns are launched on time
Assemble marketing campaigns and implement campaign tracking parameters
Create segments, shared filters and utilize other marketing automation tools

Marketing Operations Specialist Resume Examples & Samples

Budget – track and update reports on actual expenditures vs. budgeted / planned programs. Provide assistance during quarterly forecast and BP submissions
Reconcile payments on a 12-month rolling basis checking for double payments or invalid payments utilizing C&I audit processes and systems
Assist with monthly retail C&I program proposals by providing financial insights from previous month’s performance and ensuring that proposal assumptions are aligned with information received from the captive finance lender and sales reports
Incentive Payment Processing
Prepare monthly incentive payment system criteria averaging $20M per month (+$250M per year) by consolidating the results of various analysis and queries that require coordinating with cross-functional teams as needed
Administer and reconcile payments for the Nissan Performance Rewards and Infiniti Performance Bonus programs ($3.5M per month)
Audit Assistance Support Senior Manager and Manager with audit requests from both internal and external auditors
Gather materials as required to assist with audit requests (CRA Tax, Internal NNA audit team, E&Y), this may require querying large amounts of data from internal databases or providing bulletins from previous months to support monthly accruals
Provide support in regards to questions auditors may have in regards to incentive program structure and rules
Co-ordinate meetings between management and auditors as required
Dealer Relations Support Function Prepare and analyze daily dealer inquiry / request metrics sent into the C&I Dealer support team and assist with identifying process enhancement opportunities based on data
Daily tracking / reporting – Monitor and track daily operations issues using daily reports generated by Operations Analyst and identify process and system ineffeciencies
Work with IS team on system corrections MINIMUM QUALIFICATIONS
This position requires a post-secondary diploma with a focus on marketing and or equivalent related business experience
2 to 3 years in an operational finance related role required. Previous automotive experience within an incentives department preferred
Must be able to work independently, deal with multiple tasks/deadlines and able to change priorities when required. Must have a high aptitude for numbers and accuracy
Excellent communication skills (written/verbal); strong customer service ethic
Proficiency with MS Applications
Bilingual (French English – spoken/written) an asset

Marketing Operations Specialist Resume Examples & Samples

Coordinate, update, and publish web content using content management system (Sitecore) on EFS’ high traffic client and prospect facing website
Monitor content on live site and troubleshoot or escalate problems to the Development Team
Develop process/schedule for periodic content reviews and audits with the Creative/Digital Team
Produce and maintain accurate reports and logs of upcoming and historic changes
Assists the Traffic Manager in determining priorities and allocating resources to ensure projects are completed on time and to quality specifications
Log jobs and trafficking activity in database and maintains job files of project materials
Act as backup for EFS’ Traffic Manager in routing content through the creative approval process
Identify and implement ongoing transportation service improvements

Marketing Operations Specialist Resume Examples & Samples

Initiate, manage and monitor ARC submission workflows
Receive and verifies a complete ARC submission and manages any follow-up with agency or piece champion
Manage weekly ARC agenda, and ARC calendar
Monitor adherence to project milestones/dates/tasks from ARC submission to project distribution
Maintain and update ARC Planning Grid to assess short and long term capacity in advance
Attend weekly ARC meeting(s) and serve as point of contact for the meeting
Primary ‘day-to-day’ contact for creative agencies for all ARC process related inquiries
Serve as first line of contact for ARC committee members regarding questions about ARC process and system workflows
Assist with taking the ARC meeting notes when needed
Editing and QC checks for submissions as needed
Participate in brand/agency weekly status meetings and identify gaps in project workflow and timelines
Assist with the expiration and subsequent re-review of promotional materials
Liaise with agency on print quantities, shipping requirements, and production specifications
Inventory management, including monitoring inventory level at fulfillment warehouse
Assist with the quarantine, destruction and recall of marketing materials per Actelion guidelines
Provide usage reports for brand teams that details what each rep has ordered using information provided by fulfillment warehouse
Process miscellaneous field & SSF material order requests
Manage logistics for POA materials
Manage and process field exhibit requests
High school diploma/GED with 12 years relevant experience of which two years should be in biotechnology, pharmaceutical, or healthcare industry; equivalent combination of degree and less experience may be considered

Marketing Operations Specialist Resume Examples & Samples

Track Marketing KPI’s, maintain standardized operational reports and dashboards to provide visibility into the business, lead-to-sales conversion rates, campaign ROI, pipeline contribution and trends
Assist in the tracking of the Marketing budget and corporate calendars
Recommend and implement changes to improve the return on investment and profitability of future campaigns and programs
Assist managers in answering key questions by translating analytic data into actionable information and recommending a course of action
Attend business review meetings, as appropriate
Ensure team members are well informed and kept abreast of important topics
Liaison with Marketing representatives, and cross-functional departments, to provide support and achieve department goals & objectives
Ad hoc analysis, report generation and/or special project work as required, e.g. event support for Mitel Next, and assist in maintaining and communicating the corporate brand guidelines

Senior Marketing Operations Specialist Resume Examples & Samples

Ensure awareness and adherence of local Marketing team towards milestones, input and handover dates across all Global creation tracks
Act as liaison between Category team and all other marketing functions (e.g. Fitness Marketing, Communication, E-Com) to implement integrated Go-To-Market (GTM) strategies to drive operational alignment of all adidas & Reebok marketing functions
Responsible for liaising with Global counterparts to ensure consistency of information across all deliverables from Global Marketing Meeting for adidas & Reebok Category & Communication teams, whilst ensuring market relevance. Ensure to deliver on time in order to maximize sell-in and end to end synergies
Support the execution of range building process from commercial input to sales handover reflecting globally and regionally defined range components
Monitor and report product KPI, initiate business development
Oversee showroom management and maintenance coordination pertaining to visuals, coordination of look & feel, and sell-in tools
Prepare and deliver seasonal e-catalogue for the area
Lead and steer seasonal sell-thru communication flow between teams
Min 3 years of cross functional experience in merchandising/product, marketing, sales/retail
Excellent project management
Fluent in English and Turkish (writing and verbal)
Advanced skills for MS Office programs
Proven records in cooperation & communication, analytic thinking, problem solving

Marketing Operations Specialist Resume Examples & Samples

Develop and maintain system for financial budget management including tracking, reconciliation, accruals, reporting and forecasting
Function as a liaison between the marketing teams within the Business Units and finance to ensure alignment on budgets and forecasts on a quarterly basis
Develop and maintain best practices for communicating with business unit partners in global market development and non-business unit partners such as finance, accounting, marketing communications and third party vendors
Support infrastructure and processes for the continuous improvement of budget management, including reviewing processes and participating in cross functional events. Drive testing to ensure new marketing processes and applications are delivering the benefits as promised in the plan
Support the process for developing and reporting key program metrics, in collaboration with finance, web analytics, digital marketing etc. to reconcile market program spend to the planned budget and report to division, as necessary
Serve as coordinator to collate and deliver monthly and quarterly team deliverables and shared with the division, regional teams and leadership
Partner with marketing teams to align on key performance indicators in alignment with divisional reporting monthly
Create reports and analyses on budget performance, forecasting accuracy and spend allocation quarterly and in preparation for annual planning
Work as a team member on special projects as needed
2+ years of experience in an operational role supporting budget management, reporting and analyses
Exceptional communication skills as well as analytical, project management and planning skills necessary
Experience working in a complex matrix environment
Solid organization, analytical, critical thinking, and creative problem-solving skills
Effective oral and written communication and presentation skills
Strong interpersonal and teamwork skills a must
Must be able to interface with varied audiences and to work across multiple functional areas
Able to learn quickly and work with virtual teams
Ability and willingness to take on various assignments in a fast-paced organization
Bachelor’s degree in business, finance, science, engineering or related degree
Travel up to 15%

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