Channel Marketing Specialist Resume Samples

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K McCullough

Kelley

McCullough

577 Thiel Lakes

Boston

+1 (555) 973 7778

577 Thiel Lakes

Boston

Phone

p +1 (555) 973 7778

Experience Experience

Los Angeles, CA

Channel Marketing Specialist

Los Angeles, CA

Ernser and Sons

Los Angeles, CA

Channel Marketing Specialist

Create reports and dashboards on performance, identify patterns of over/under-performance, and recommend opportunities for improvement to make greater impact
Help create and execute loyalty program and promotions initiatives with product line managers and sales team to help support growth initiatives
Work cross-functionally with campaign, retail channels, product, pricing, marketing communications, channel and IT to develop and execute programs end-to-end
Create, manage and optimize marketing campaigns across key performance marketing channels
Work collaboratively to develop and execute marketing plans in an area of growth for 3M
Assist Channel Marketing Managers in the development, documentation and execution of strategic marketing plans for our non-digital channels
Manage coordination and development of distributor marketing tools, trade show support, literature development, presentations and publicity activities

Philadelphia, PA

Campaign Channel Marketing Specialist

Philadelphia, PA

Schultz, Schoen and Cummings

Philadelphia, PA

Campaign Channel Marketing Specialist

Implement channel marketing plans including training design/delivery and channel communications
Supporting the Channel Marketing Manager on a Special Project within Bell Mobility
Support Channel Manager to setup new channels of reach also support current existing channels across Dealer, National retail and Corporate stores
Drive and execute cross functional tactics with various groups from channel, pricing, hardware, customer ops, brand, legal and finance
A Clutch Performer…the whole team is counting on your leadership!
Monthly reporting on sales KPI’s within each retailer location
Influence others for shared business gain. (You’re both motivated and motivating.)

present

Phoenix, AZ

Senior Channel Marketing Specialist

Phoenix, AZ

Stiedemann and Sons

present

Phoenix, AZ

Senior Channel Marketing Specialist

present

These activities include planning, developing, communicating, implementing and measuring marketing programs for DMRs for the North America region
Building relationships with the marketing and sales teams within the accounts
Customize marketing materials and messaging for reseller account initiatives
Regularly participate in Sales and Marketing team calls to share updates and best practices
Establish relationship with key marketing contacts to create and deliver account-specific programs to drive awareness and sales
Self-motivated and willing to work collaboratively with cross functional teams including regional marketing/sales, corporate communications, product management, engineering and others
BA/BS in business, marketing, sales or equivalent

Education Education

Bachelor’s Degree in Marketing

East Carolina University

Bachelor’s Degree in Marketing

Skills Skills

Strong Excel skills with the ability to create reports and analyze raw data in an easy and consumable format for stakeholders
Detail orientated with excellent organization, project, and time management skills
Strong work ethic & attention to detail
Ability to form and test hypotheses with available data
Ability to adapt quickly to changing project parameters and business drivers
Excellent project and program management skills and the demonstrated ability to influence without direct control
Effective time management skills and ability to meet deadlines; Excellent organization, multitasking, and prioritization skills
Excellent analytical skills to be able to gather prioritize and synthesize large amount of data
Excellent project management skills: Able to prioritize multiple projects with little assistance and execute programs and projects from start to completion
Strong team player, proven ability in leading and working effectively cross functionally

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Channel Marketing Specialist Resume Examples & Samples

Execute end-to-end marketing programmes
Partner with the regional and global counterparts to share learnings and implement best practice approaches for new product marketing
Own accountability for the delivery of planned programme and initiatives against all financial and non-financial metrics including providing regular reporting on the performance and status

Channel Marketing Specialist Resume Examples & Samples

Work cross-functionally with campaign, retail channels, product, pricing, marketing communications, channel and IT to develop and execute programs end-to-end
Manage the creation, launch and expiration of offers for individual retail channels and regions
Summarize relevant offers for presentation to sales team leaders
Create competitive comparisons and sales job aids for retail sales reps
Experience in analysing data to build recommendations to improve sales trajectories
Work cross functionally to summarize various campaign priorities and product launches into a concise and visually appealing presentation for retail sales leaders

Channel Marketing Specialist Resume Examples & Samples

Help develop and implement the marketing strategy for the PowerShares ETF business in EMEA. The role will be responsible for delivering programmes through a range of teams across EMEA and across a range of activities including advertising, direct marketing, web, events, sponsorship, literature and media relations
Work closely with key partners including sales, product, investment, compliance, IT and operations to establish priorities and messaging to a retail and institutional client base
Work effectively throughout the marketing organisation, maintaining agency relationships and liaison with key stakeholders within the global PowerShares business and the wider Invesco organisation & local offices
Work closely with compliance to ensure compliance of all marketing activities to all regulatory, legal and Invesco requirements
To ensure all activities are in line with TCF outcomes
Educated to degree level, or equivalent qualification(s) or jobholder is able to demonstrate equivalent academic calibre
Post-graduate marketing qualifications and industry accreditation an advantage

Channel Marketing Specialist Resume Examples & Samples

Partners with Wholesale and Retail teams to develop Channel Marketing plans that drive the brand and the business in South Europe
Maintains a keen eye and understanding of Men’s Fashion Apparel industry and Dockers specific product in order to ensure relevant positioning and storytelling in the markets (market nuances)
Provides market insight to brand hub to ensure that programs and content are relevant for South Europe
Interprets and adapts direction, content and assets from Central Hub to local markets and accounts
Briefs and manages local agencies to adapt and execute customer and on floor marketing programs
Ensures flawless and timely execution of Customer Marketing and on-floor programs across all key Channels
Ensures alignment on seasonal brand assets and promotions/activations across channels within SE markets
Ensures that the South Europe Sales teams receive timely and relevant sell in tools by briefing local needs to Central Hub, working closely with South Europe Marketing Management and Sales Managers and by following up on delivery of assets
Ensures that the Retail and Wholesale teams have the knowledge & tools to train store staff
Measures effectiveness of marketing programs by tactic and performs ROI analysis
Monitors and reports on retail marketing competitive activity
Manages South Europe’s Wholesale and Retail Marketing Budgets
Experience managing and executing customer and retail marketing communications strategies, on-floor execution of key seasonal programs, promotions and assets development
Excellent communication and collaboration skills including influence and persuasion
Experience in relationship management and client interface. Ability to develop credibility w/ the customer
Experience in agency management and briefing
Interest & Ability to manage consumer advertising, PR& Social Media plans in the future
Demonstrated ability to independently solve moderate to complex problems
Exceptional organizational skills with the ability to juggle multiple tasks and conduct superior follow-through
Demonstrates flexibility and initiative with minimal direction
Business acumen with the ability to conduct basic cost/benefit and return analysis on programs
Knowledge of market trends and the retail landscape
Proficiency with MS Office applications (PowerPoint, Word & Excel)

Channel Marketing Specialist Resume Examples & Samples

Improve the knowledge of all save agents in the loyalty and retention channel through a variety of communication mediums including: newsletter, internal tracking tools (Blueprints), testing, positioning statements and job aids
Call centre operations background – have worked in some capacity in a call centre role
Bilingual (French) spoken and written

Channel Marketing Specialist Resume Examples & Samples

Responsible for quarterly planning and developing strategies in addressing key areas that result in churn
Develop quarterly marketing and hype/incentive material
Provide weekly/monthly information related to pricing changes to assist call centre agents
Create job aids to assist agents when faced with competitive offers
Align communications across segments (care, loyalty and retention, retail)
Provide clear, consistent and regular communication of top churn focus areas on both a quarterly and weekly basis that align with our corporate strategic focus
Work cross-functionally across multiple vertical business units inside and outside of loyalty and retention, and across multiple management tiers
Prioritize work that is both planned and unplanned (proactive and reactive) while maintaining major deliverables
Internal Marketing and Communication skills
Solid brand understanding of Bell and Virgin
Top notch PowerPoint presentation skills with the ability to build a visual story that is concise, informative and be able to present at the executive level
Strong Excel skills with the ability to create reports and analyze raw data in an easy and consumable format for stakeholders
Ability to turn complex information into easy and informative insights, often with short turn-around-times
Expert understanding of call centre metrics and how they relate to churn
Able to understand the diverse roles and responsibilities that exist within Channel Marketing and provide back up support
Possess an appetite to learn new applications at an expert level for supporting agents in providing a consistent level of customer experience
Call centre operations background
University or College Degree in Marketing and/or Business Administration

ETF Channel Marketing Specialist Resume Examples & Samples

Assisting in the development of channel marketing campaigns in line with IPS goals and objectives based on client engagement plans
Adhering to legal regulations and industry practices regarding the marketing of investment management products and the distribution of literature
Continuously communicate marketing strategies and initiatives to the sales force
Assists Channel Marketing Director with other projects as needed
1-3 years intermediary asset management experience with ETF experience a plus
Direct experience in channel marketing preferred
Understands motivations and needs of the target audience
Ability to construct relevant solution and needs based campaigns
Experience at planning conferences and events preferred
Excellent client service and interpersonal skills
Experience in MS Office including Word and PowerPoint

Channel Marketing Specialist Resume Examples & Samples

Manage the development of sales trainings and supporting materials to be delivered to sales
Work collaboratively with various teams on content needed for trainings
Partner with sales to set schedules and determine content development that meets their needs
Review current trainings and determine opportunities to improve
Track projects and report on progress
Project Planning- Develop project schedules, record tasks, report on progress

Senior Channel Marketing Specialist Resume Examples & Samples

5+ years Marketing Management experience with Data Center Products (Server, Storage, Networking and Software)
Strong understanding of Data Center market trends and vendor landscape
Working experience with B2B interactions
Self-motivated and willing to work collaboratively with cross functional teams including regional marketing/sales, corporate communications, product management, engineering and others

Channel Marketing Specialist Resume Examples & Samples

Conducting analysis of sales data and customer information
Effectively work with the product marketing teams to ensure sales teams have the appropriate resources to support new opportunities in the eCommerce channel
Assist in planning and implementing cross-business activities and initiatives
Able to work & think independently, meet tight deadlines, mobilize resources and determine key stakeholders quickly
A Bachelor's degree in Marketing, Business Administration or related field
At least 3 years of experience in product/channel marketing or related sales roles
At least 2 years of experience of marketing to consumers through .com retailers such as Amazon.com
Masters in Business Administration (MBA) preferred
Understanding of unique marketing dynamics of selling and marketing products to consumers through .com retailers
Experience with a CPG manufacturing company

Senior Channel Marketing Specialist Resume Examples & Samples

CHANNEL PROGRAM: lead the EMEA implementation and deployment of the Performance Partner Program, including potential integration of other businesses into the Program (Datamax, Vocollect, Movilizer) and specialisms such as SSP, PSP and ISV
Experience in a B2B channel marketing environment
Excellent written English and communication skills
Program management experience across multiple teams
Self-motivation and self-management
The ability to build consensus across disparate groups
Business acumen: understand how to develop business in a complex B2B environment with sales channels
Diplomatic: be able to find alignment, deal with colleagues with long career track
Project management: be able to create project plans, secure alignment with team members, track progress, identify (potential) hurdles, suggest solutions, implement mitigation actions, report progress
Pragmatic
Data-driven: use objective facts to evaluate, analyze, decide & report
Proficient in Microsoft Office, including Excel, Word, and PowerPoint
Project Program Management experience

Channel Marketing Specialist Resume Examples & Samples

Adhere to all communications policies, philosophies, and processes
Work with Marketing Communications team, Product Line Managers and key stakeholders to help develop tools for documenting and executing channel partner activities
Create and update items as needed for the B-Line Division channel sites, such as My.Eaton.com, DataComm portal, and others as required
Support channel partners with their marketing initiatives through development of monthly communications, catalogs, postcards, marketing collateral and may at times attend customer visits with the sales manager
Manage the channel related tradeshows and events, and may at times be required to travel to attend events or tradeshows
Minimum of 2 years of experience in a customer service, customer support, or sales role
No relocation benefit is being offered for this position. Only candidates that currently reside within the immediate geographical area of 50 miles will be considered
Must be legally authorized to work in the United States without sponsorship
Direct experience helping develop and implement communications programs and promotions
Knowledge of communications theory and practice: Understanding of communications impact on audience behaviors, audience segmentation and use of the craft in influencing perceptions, attitudes, behaviors and actions. Broad exposure to and understanding of the integrated disciplines of the communication function (i.e. branding and corporate identity, financial communications, community relations); ability to provide communications counsel to the company’s leaders
Excellent verbal and written communications skills: Ability to synthesize complex information; understand the needs and interests of target audiences; define and articulate messages; generate effective and compelling content for a variety of vehicles, create and edit copy; develop and deliver effective presentations
Must be able to support several projects independently
Must be able to meet critical deadlines, and flexible to adapt to changing needs of a fast-paced business
Must be able to work with a wide variety of global internal and external customers and vendors
Experience with Microsoft Office Suite applications
Bachelor’s degree in Marketing, Business, or Communications from an accredited institution
Experience in the Electrical, Mechanical or Data & Communications markets
2 years of experience with B2B marketing communications
Experience with Adobe Illustrator and Photoshop

Channel Marketing Specialist Resume Examples & Samples

Use Marketing Automation software to execute prospect emails, which includes determining the appropriate audience, submitting inputs, and quality checking
Support digital strategy through public webpage creation, program webpage maintenance, digital ad submissions, etc
Apply test and learn principles to improve prospect email performance (e.g., A/B tests)
Run ad-hoc data analysis as needed from enterprise data warehouse (EDW) and CRM systems
Own list management and reporting for prospect emails
Communicate with revenue team to ensure full utilization of marketing activities, ensure questions are answered, and improve data integrity throughout the CRM system (Salesforce)
Assist with events including managing logistics for practice events and tradeshows
Effective time management and prioritization skills (ability to hit deadlines independently)
Superior service ethic
Interest and aptitude in working with quantitative data
Proficiency with MS Excel and Powerpoint
Experience with Salesforce and Eloqua a plus
Ability to identify areas for improvement and provide innovative solutions
Ability to write and edit emails, social postings, public pages, etc

Senior Channel Marketing Specialist Resume Examples & Samples

Work in tandem with Channel Sales to grow revenue within assigned reseller accounts
Develop reseller account co-marketing plans and metrics, and participate in Quarterly Business Reviews as appropriate
Develop and implement reseller account programs/campaigns in alignment with Plantronics corporate global campaigns and initiatives
Establish relationship with key marketing contacts to create and deliver account-specific programs to drive awareness and sales
Manage program budgets and MDF claims as it relates to assigned accounts
Coordinate and participate in customer events and presentations as required
Customize marketing materials and messaging for reseller account initiatives
Regularly participate in Sales and Marketing team calls to share updates and best practices
Minimum of 2 years experience in Enterprise Marketing (B2B)
BS/BA in Business Administration/Marketing or equivalent
Knowledge and experience in technology industry
Strong interpersonal skills; able to communicate and work collaboratively with cross-functional teams, prior support of Sales teams a plus
Reliable, committed and self-confident problem solver with a positive attitude
Excellent analytical skills to measure to measure program success
Have the ability to effectively and energetically present to customers, peers and management
Have enthusiasm and active experience in social media for business purposes
Have a high degree of self-motivation
Ability to travel 25% - 50% of the time

Channel Marketing Specialist Resume Examples & Samples

Working closely with sales, marketing and other business partners to ensure that project deadlines and customer expectations are met
Driving the creation and execution of in-store, on-line and in-home marketing and merchandising elements including POP, display fixtures, samples, literature, web pages
Gathering, consolidating and editing content for all marketing materials
Leading and/or participating in project/product team meetings as needed to deliver results
Working with sample and display teams to coordinate specifications, quantities, forecasting, tracking and execution
Attending periodic trade shows to assist sales team with information, marketing direction and program promotion
Building strong working relationships and/or partnerships with internal and external customers at various levels to promote AFI strategies and ensure the timely and accurate execution of projects and programs
Developing project/program budgets and managing each within allotted budget
Processing POs, invoices and other administrative processes
Monthly reviewing of SG&A expense and forecast
Regularly pitching new ideas, products, solutions to grow our share of their business
Bachelor's Degree in Marketing, Communications, or Business
3+ years of experience in a marketing environment; with a preferred focus within retail
Excellent teamwork and interpersonal skills, to include the ability to develop high quality working relationships both internally and externally with customers
Strong planning and organizational skills, as well as a demonstrated ability to manage multiple tasks and priorities simultaneously in a fast-paced work environment
Process oriented, with a demonstrated ability to develop and implement processes and procedures where none currently exist
Advanced proficiency in MS Office software applications including Excel & PowerPoint
Project management experience and interest
Ability to prioritize projects and maintain deadlines
Interest in Marketing and Marketing Communications

Channel Marketing Specialist Resume Examples & Samples

Represent the Global Partner Marketing team and our collective partners' interests in the fiscal year event prioritization process
Define the strategy and plan for partner advisory councils with regional and global stakeholders
Secure partner sponsorships for Red Hat Summit coordinating with the Summit events team, route owners, and partners
Develop plans in conjunction with the Events team for the Red Hat Executive Partner Exchange during Red Hat Summit
Work on Global Partner Marketing budgeting and coverage models, including ROI reporting and post mortems on event results and effectiveness toward marketing goals
Accurately forecast, manage, and report on budgetary status throughout the year
5+ years of partner marketing experience, with a successful record of demonstrated results maximizing ROI in partner marketing activities
Excellent project and program management skills and the demonstrated ability to influence without direct control
Solid written and verbal communication skills
Ability to adapt quickly to changing project parameters and business drivers
Solid collaboration skills with internal Red Hat and external partner teams

BT Channel Marketing Specialist Resume Examples & Samples

Manage the relationship between 3DS and resellers, partners and/or system integrators
Define the channel marketing strategy and budget at worldwide and GEO levels with the Group VP of Marketing and communicate with relevant sales channel leaders
Set goals and plans to create pipeline in the designated What To Market in each GEO to activate the 3DS diversification strategy. Leverage global and GEO marketing resources and the Global Demand Center to execute pipeline-generating programs
Monitor, analyze and report results of local marketing activities and pipeline generation
For BT: drive & locally manage the execution of the strategic/growth account marketing strategy through Industry and Account Based Marketing programs
For VS and PC

Channel Marketing Specialist EWS Resume Examples & Samples

Develop, drive and implement channel marketing activity for selected groups of channel partners
Develop and manage the marketing plan for specific channels
Implement channel campaigns to expand market share and pursue aggressive growth targets
Gather product and channel insights
Work with central marketing teams to support brand development and event activities
Provide recommendations to drive market share
Oversee day to day channel operations
Manage changing and differing country priorities that impact channel marketing
University degree and strong experience in channel marketing
Strong campaign management experience across multiple territories
Fluency in German and English and an additional European language desirable but not required
People management skills both direct and indirect
Initiative, organizational skills, and proven leadership
Creative approach to problem solving
Superior written communications skills and Messaging

Channel Marketing Specialist Resume Examples & Samples

Work collaboratively to develop and execute marketing plans in an area of growth for 3M
Develop and then continue to optimise the ‘go to market’ strategy across Australia and New Zealand for the Aged Care segment
Work within a successful and results-focused team of professionals

Channel Marketing Specialist Resume Examples & Samples

Develop and execute successful sales and marketing campaigns for and with the partners in conjunction with the Alliance and Channel manager and the Sales Manager. These campaigns focus purely on volume market, and can be both products focused across all market sectors and specifically targeting a vertical market sector. Oracle’s sales and marketing strategy is strongly targeting through partners; mostly 100% of the sales are indirect
Liaise with partners and take ownership for successful creation, execution, monitoring and reporting on all type of Marketing campaigns whether promoting partner´s solution
Localize and execute global transactional campaigns promoting Oracle products. Seek input from and co-ordinate with all parties involved and drive successful execution throughout the whole campaign cycle
Communicate the campaign progress and outputs to Business Development Consultant, who turn the campaign leads (responses) into new business opportunities and pipeline
Focus on ROI from the campaigns – number of leads (responses), converstion rate (lead to new business opportunity) and pipeline are main KPIs
Conversion of country specific strategies into transactional marketing campaigns and sales initiatives for the small and medium companies
Pro-actively seek inputs and stimulate discussion with General Business management, Sales and Marketing teams
Create, select, maintain customer data, target groups and lists and together with the partner and the Field Sales Representatives to identify key target audience and coverage strategy
Engage and professionally manage third party suppliers – DM agencies, call centers, event organizers and list brokers
Own the fund for the territory to execute the campaigns against the original plan
Manage all related stakeholders communication and expectations for the assigned territories
Build yearly and quarterly Go-to-Market strategy and campaigns plan for the assigned clusters based on sales inputs and market demand. Then present it to stakeholders for further inputs and approval
Drive the strategic Demand Generation planning for individual markets ensuring both the regional and local priorities are reflected. Lialise the plan with local and regional Sales Managers and Partner Management, coordinate with regional Marketing
Ensure the demand generation plan is delivering the expected pipeline results and be agile to adjust fast and upscale the activities when appropriate
Proven of min 5 to 8 years’ experience in a direct marketing/similar environment in the IT

Channel Marketing Specialist Resume Examples & Samples

Development of retailer omni-channel communication assets that effectively drive Honeywell’s value proposition across multiple mediums (in-store POP, packaging, digital)
Conducting analysis of sales data and customer information and using this data to create growth strategies for Honeywell’s retail business
Assisting in Voice of the Customer research to size and understand specific industry vertical market segments and understand customer needs
Identifying customer targets and execution on go-to-market strategy for product launches
Driving pricing excellence with major retail customers
A minimum of 2 years of experience in product or channel marketing or advertising agency
A minimum of 2 years of experience of marketing to consumers through retailers such as Home Depot, Lowe’s, Amazon, Costco and Best Buy
Understanding of unique marketing dynamics of selling and marketing products to consumers through brick & mortar and .com retailers

Channel Marketing Specialist Resume Examples & Samples

Develop and execute channel marketing strategies and plans that are aligned to the global marketing plan and strategic business goals for the Power Tools business unit
Create and manage integrated channel and/or end-user focused campaigns and promotions to drive awareness, revenue growth, and position the brand
Measure and report on the effectiveness of channel marketing executions, promotions, new product introductions, and account-level performance via established metrics and dashboards
Work with team to identify and develop all sales and education tools needed including drafting engaging content, developing the product value proposition, collateral, images, training, presentations, launch kits, and other materials
Monitor and understand competitors within channels including placement, messaging, and promotional strategies
Cultivate strong relationships with marketing teams, sales, product leadership, manufacturers’ reps and other teams; provide marketing & product expertise to meet shared business objectives
Manage, attend and/or present at trade shows and other conferences
Ensure all touch points adequately communicate product value proposition – collateral, websites, apps, promotions, events, etc
Develop, document, and communicate channel specific requirements
Work with Account Management teams in preparing for product line reviews, annual Marketing reviews and other major customer presentations
Role requires technical acumen, robust analytical skills, and a passion for marketing commercial/industrial products
2-3 years of experience in commercial/industrial product marketing, channel marketing or sales
Energetic, collaborative, positive and driven personality
Bachelors degree in Marketing, or related degree, required
Travel up to 20%

Channel Marketing Specialist Resume Examples & Samples

Create and manage integrated channel and/or end-user focused campaigns, digital content and promotions to drive awareness, revenue growth, and position the brand
Work with product leadership to gather, research & incorporate VOC in all marketing activities
A minimum of 2 years experience in commercial/industrial channel marketing, channel marketing or sales

Channel Marketing Specialist Resume Examples & Samples

Create partner marketing materials that map to Red Hat strategy, solutions, campaigns, and partner marketing and sales objective
Develop partner sales enablement materials, e.g. plays, playbooks, presentations, sales training, whiteboard videos, and call scripts
Create co-brandable customer facing materials, e.g. customer presentations, executive briefs, event materials, e-mails
Work with internal and external agencies for project scopes, design, definition, execution, or deployment
5+ years of experience in a global software business developing marketing materials for products and solutions
Experience writing marketing content for technology solutions, including customer facing, partner recruitment, partner sales enablement, and communications
Ability to understand emerging technologies and translate the product proof points to clear concise partner and customer value messaging
Demonstrated ability to create targeted content for digital campaign nurtures, promotions, landing pages, playbooks, banner ads, and social media
Ability to coordinate customer-facing asset creation with vendors, agencies, and analyst firms
Understanding of and experience with closed-loop feedback for continuous monitoring and improvement
Enthusiastic team player with a positive attitude

Channel Marketing Specialist Resume Examples & Samples

Minimum - Diploma holder in Business Study
Good communication skills - able to work along with all levels of people
Independent - able to work independently underder minimum supervision
Initiative - able to initiate action plan on the issue raised by dealers
Responsible - able to follow-up on assigned projects until case is closed
Fast learning - able to perform within short period
Multi-tasking - able to prioritize urgent assignment and handle adhoc request or assignments

Channel Marketing Specialist Resume Examples & Samples

Outgoing person - this job requires candidate to be based in Sibu, Sarawak. Handling the whole sales channel (tier 1&2) and requires heavy travelling (within East M'sia)
Good communication and engagement skills - able to work along with all levels of people
Language Diversity - BM, English & Local Dialect (Fuzhou)
Independent - able to work independently under minimum supervision
Fast learning - able to perform within short period of time
Multi-tasking - able to prioritize urgent assignment and handle ad-hoc request or assignments

Senior Channel Marketing Specialist Resume Examples & Samples

Experienced with Channel Marketing, specify brand awareness initiatives, able to implement marketing plans and programs (more than strategies)
Min. 2 yrs experience in similar role (Product Marketing, Marketing Communication)
Advanced English language, German is a plus
Experienced with B2B environment
Experienced with coordination of activities such as promotions, events and brand awareness
Able to plan and implement marketing strategies and programs to be consistent with company´s goals and objectives
Able to analyze and monitor pricing competitiveness, propose special prices
Ability to thrive in a matrix environment
Willing to travel internationally
Effective written, verbal communication and presentation skills

Temporary Channel Marketing Specialist Resume Examples & Samples

35 years of continuous growth of which the strongest growth in the past 5 years demonstrates that Seagate is at the right place at the right time: Cloud computing, social media, mobile, big data mega-trends will accelerate that growth even further in the years ahead of us. Conservatively 45% of the world’s digital data is stored on a Seagate product. From personal to global size, it’s powered by Seagate
Develop quarterly channel marketing plans, promotions and campaigns with Distributors, Premier Partners and the regional sales team
Identify regional marketing opportunities for the key focus countries, through understanding and analysis of the local market(s)
Manage the regional marketing budget, including funds for the distributor and reseller channel
Manage the implementation and timely execution of the agreed marketing plans, including working closely with other members of the EMEA and global marketing teams
Responsible for improving Seagate’s brand awareness and brand preference
Responsible for ROI measurement on all activities, and for increasing the effectiveness of regional marketing activities
Ensure strong sales, partner and business alignment through cross functional collaboration to drive execution
Assist in the development of the pan-EMEA Marketing Plan
Establish and build relationships with key Seagate individuals in EMEA to share ideas and to reduce duplication of efforts
Educated to degree level or Professional equivalent in Marketing
5 years functional experience with a track record of accomplishments in Channel Marketing or Channel Development in IT peripheral industry
Have a demonstrated understanding of the Distribution and Reseller channels
Must possess excellent verbal and communication skills due to intensive contact with internal and external customers
A team player, able to work in a fast-paced environment, with demonstrated creative ability to proactively develop and manage marketing activities in the computer peripheral industry
Presentation skills – be able to present marketing concepts and ideas in an effective manner
Creative thinker
No impediments to travel
Computer literate – PC word processing and spreadsheet/database knowledge
Fluent English – both verbal and written

Channel Marketing Specialist Resume Examples & Samples

Manage online content for Linux/OVM OPN within the partner portal
Develop and manage quarterly Linux/OVM partner newsletter
Create high quality marketing assets and sales tools for channel partners
Work with Marketing team to repurpose assets for the channel
Work with regions to develop MDF partner marketing plans
Manages channel marketing budget and expenses including Channel MDF programs
Analyzes and report progress against campaign goals and ROI
Assists in development and execution of annual marketing and demand creation (promotion) plan for channel partners
Minimum 5-7 years of working experience as a Channel Sales or Marketing Manager in a related industry
A Bachelor’s degree or equivalent in business or marketing is required, an advanced degree is desirable
A demonstrated, successful, history of building marketing strategy and execution
Comfortable with fast-paced environment and rapidly changing priorities. Resourceful and well-organized
Can work effectively with peers, management and internal and external business partners, prospects and clients with Strong track record of building productive relationships with key stakeholders at all levels of an organization,
Ability to manage multiple complex projects simultaneously
Process and metrics driven. Seeks continuous improvement of work processes to increase quality and productivity
Experienced with online channel / partner portals
Experience with the management and delivery of Co-op marketing programs

Channel Marketing Specialist Resume Examples & Samples

Assists in the development and execution of channel marketing programs and campaigns to assist in the product visibility
Develops a deep understanding of assigned channel, market segment and key business drivers, such as pricing, product/customer experience, competition, etc. Understands company capabilities, products and services in order to effectively design and implement campaigns and programs for targeted audience and channel. Creates and implements specific go-to-market and operational strategies to grow business and strengthen channel partnerships
Analyzes market conditions and sales trends for existing and potential channel marketing programs and campaigns. Monitors program and campaign efforts and conduct pre- and post-program analysis to drive improvement (measure, assess, report and optimize marketing investment to meet channel growth goals). Documents and shares channel best practices, learning's and successes across internal stakeholders to maximize performance
Pursues ongoing marketing education and best practices along with providing internal and external clients with appropriate training related to product, business and marketing programs and support to ensure effective utilization of opportunities
Other duties as assigned to support the general purpose of the position’s function

Channel Marketing Specialist Resume Examples & Samples

Develop, execute and measure integrated marketing plans to and through channel partners
Work closely with sales department, customer support department, operations and Marcom to ensure successful execution of channel program initiatives
Build new programs to support channel enablement
Create ongoing communication to and between customer support department, sales department and channel partners
Work closely with the Marcom, Product and Operation teams to support the launch of new products to channel customers

Channel Marketing Specialist Resume Examples & Samples

Understand and apply the BMT plans and programs, and overall corporate business plans as they apply to Direct Market Resellers and Distribution Partners. Build channel specific programs and promotions that meet BMT, Channel Sales and Partner requirements
Develop and execute a focused marketing strategy with a high touch, multi-dimensional programmatic approach with RSA DMRs and Distribution Partners
Work in conjunction with the Channel Marketing international team to include requirements, features, functions and other necessary factors to provide Direct Market Reseller programs
Work with key members of the Channel Sales teams to determine program requirements and test drive proposed program features and functions
Prepare and deliver program reviews, provide input to executive summaries
Develop and create specific marketing programs and promotions including; events, branding campaigns, promotions special web sites etc. Build marketing materials including; sales briefs, marketing collateral, data sheets, playbooks, web media, sales presentations, partner presentations and customer facing presentations that can be delivered by partner sales representatives and/or partners in support or specific channel programs and/or promotions
Participate in joint business planning sessions. Provide marketing program execution support. Provide EMC marketing deliverables and ongoing support

Channel Marketing Specialist Resume Examples & Samples

Engage and drive channel marketing activities with partners through the cooperative marketing program
Marketing plan development - ensure partners are pre-planning, adhering to program guidelines, and taking advantage of program benefits
Measure and track results for all activities to demonstrate impact on business
Assist with the creation of promotional materials and partner communications
HQ liaison between all corporate marketing department resources and North America sales personnel
Represent the partner perspective by being a partner advocate and trusted advisor
Make tactical and basic strategic decisions

Channel Marketing Specialist Resume Examples & Samples

Liaison with Finance to produce a report detailing the activity/funds in the COOP/MDF platform as shown by priors, claims, approvals, etc. that will be required to be amortized by the projected start and end dates in order to determine the forecasted “landing spot” for our recognized expenses each quarter
Support the Channel and Distribution Marketing teams with detailed analysis to support the annual allocation strategy in support of business growth
Responsible for the loading, movement and adjustment of all funds within the COOP/MDF Platform
Assisting the teams in optimizing fund utilization and ROI
Serve as member of small team that reviews, evaluates marketing programs from an ROI and risk perspective. Assist with new partner set up and partner eligibility within the platform; monitor fund expiration and resolution of claim disputes
Quarterly/Monthly Activity Analysis: Produce a report or dashboard leveraging data from COOP/MDF platform to gain insights into activities funded by MDF and increase visibility to our marketers, our sales teams, and our BUs about the spend and activities
Maintain an approved list of activities for the various funds and their standing as OPEX or CONTRA. Also to maintain a clear set of guidelines for, proof of performance, proof of cost and ROI measurements required for claiming
Work closely with Finance and Channel and Distribution Marketing teams to keep program budgets in alignment with annual and quarterly plans
Serve as an internal platform SME, provide training, coaching and guidance for our partners and distributors as requested by the Channel and Distribution Marketing teams to enable them to better use the COOP/MDF platform
Proactively looks at program efficiencies, usage, on-going enhancements, implementation, education and promotion of a NALA COOP/MDF Program for platform optimization
Look to develop new ways of reporting to enable all Zebras to better understand how we are using our COOP/MDF funds, how effective their use is and what we could be doing better
BA in marketing, accounting, finance (or related field) or equivalent of 4 years of work experience,
1+ years working in a marketing and/or finance environment
Leverage marketing data and analytics to support informed business decisions and platform communication refinements. Ability to analyze and assess sales/market/marketing data
Expert knowledge on tracking metrics, reporting, analysis and recommending course of action
Understanding of financial dependencies (results analysis/reporting)
Experience managing COOP/MDF programs; ongoing management, policies and the understanding of applicable rules is preferred
Demonstrated project management skills and proven ability to deliver results in a fast-paced, deadline-oriented environment. Demonstrate leadership via project management and execution
Fluent in Spanish preferred not required

Channel Marketing Specialist Resume Examples & Samples

Develop and execute partner communication vehicles including newsletters, email campaigns, partner webinars, and social media strategy
Regularly coordinate, manage, and execute all partner surveys
Manage content syndication capability for channel partners hosted on the Partner Portal including ongoing content refresh and editorial calendar
Manage global partner reference program and partner story highlights
Manage Win Back campaign program
Create social media content to partners and for partners to leverage for customers
3-5 years’ work experience in Marketing, Channels and Partner Program development at high-tech B2B companies
Broad marketing skills with capabilities in events, partner campaigns, partner portal, lead generation, etc
Ability to prioritize and plan effectively
Willing and able to travel domestically and internationally as needed
A self-starter with proven ability to effectively coordinate and work across worldwide functional teams – internally and externally, in-person and virtually
Demonstrated ability to work well under pressure, thrive in a fast-paced environment and stay flexible through growth and change
Excellent written and oral communication across difference audiences and levels

Channel Marketing Specialist Resume Examples & Samples

Develop a close working relationship with the Western Digital National Sales Managers, internal Retail Marketing and Product Marketing teams, 3rd party partners, and most importantly the retailers
Understand consumer purchase habits by account and product; and help establish a Go-To- Market strategy that tells the Western Digital story: In-Store and On-line
Retail Experience - channel or category; 2-3 years relevant experience
Adaptability and ability to work in fast-paced environment
Experience in event planning including tradeshows
BA or equivalent degree/work experience required

Channel Marketing Specialist Resume Examples & Samples

Maximize sales through our channel partners
Develop co-marketing materials, campaigns and programs to build awareness and drive sales through our partners, aligned with the business strategy of the sales teams
Define and prepare execution-ready assets to educate, inform and support our own sales team & the sales teams of our channel partners. This will enable partner-led demand generation consistent with our global campaigns and messaging
Assure that all assets are prepared for our channel partners as part of every product launch and update
Support the partner on-boarding process with materials to educate channel partner sales teams
Align with the group’s business objectives
Understand the objectives of the regional sales teams and work closely with sales and marketing teams
Act as an integral part of the Healthcare Marketing Team, connecting to a wide variety of functional areas such as sales, corporate marketing, strategic marketing, and channel marketing
Bachelor’s degree in marketing or equivalent by experience
Minimum 3 years of B2B marketing and channel experience in the technology industry
Knowledge of CRM management and marketing automation experience desirable
Proven track record of creating, packaging, delivering and measuring partner demand generation programs and campaigns
Results driven, goal oriented
Ability to work in a global, matrix organization
A passion for our customers and our products

Channel Marketing Specialist Resume Examples & Samples

Excellent attention to detail and organizational skills
Professional and articulate in written and verbal communication
Proficient in English language
Good understanding of marketing concepts and techniques
Ability to initiate and develop good working relationships, especially via telephone and email
Understanding of the disciplines required to drive traffic to our products on partner websites (PPC and SEO)
Microsoft Windows for PC: basic proficiency
Microsoft SharePoint: basic proficiency (entering data in forms)
Microsoft Outlook Email: basic proficiency
Experience using software tools for managing product data (ie MS Excel, Photoshop and/or BOX or equivalent)
Amazon business experience (AMS, Amazon Vendor Central, Amazon Associates)
Distribution experience
Four year degree

Channel Marketing Specialist Resume Examples & Samples

Manage the development of all global recruitment campaigns end-to-end, including building an outreach plan, writing email copy, list targeting and segmentation, and organizing materials for campaign follow up
Create and maintain all event recruitment materials, including event invitations, member websites, marketing collateral and other internal resources
Work in partnership with Marketing, Product and Commercial partners to identify the key ideas and messages that will engage members in live events and plan the multi-channel campaigns to support that engagement globally
Own the execution and timely deployment of the AER retention email process to demonstrate value and drive attendance
Create reports and dashboards on performance, identify patterns of over/under-performance, and recommend opportunities for improvement to make greater impact
Strong work ethic & attention to detail
Superior problem solving ability
Comfort with quantitative analysis and statistical concepts
Facility with Excel
2 years related work experience

Channel Marketing Specialist Resume Examples & Samples

Develop marketing programs and plans at both the channel and customer level that support Zebra’s corporate marketing objectives
Design, develop and execute marketing and enablement plans for targeted partners that utilize our MDF in the most effective manner
Assist in the development and administration of channel specific MDF budgets
Monitor, measure and report plan performance against objectives to determine ROI
Interpret and enforce marketing program policies
25% travel to work with VAR’s
Bachelor’s degree in Marketing preferred
10 or more years of Sales and /or marketing experience in a B-B corporate-based marketing position
Experience with an indirect channel of distribution model
Experience transforming business objectives into marketing campaigns and programs
Strong analytical, interpersonal and communication (written and verbal) skills
Demonstrated high degree of initiative
Proficiency in MSOffice applications

Channel Marketing Specialist Resume Examples & Samples

Create, manage and optimize marketing campaigns across key performance marketing channels
Work with Head of Customer Acquisition to set strategy for specific channels under your control
Make recommendations about campaigns that would improve the customer experience and conversion rate based on that data
Work with creative, content and compliance teams to design compelling marketing collateral within a highly regulated environment
Create and execute creative tests to increase engagement rates and lower cost-per-actions
Create and execute landing page tests to increase conversion rates for traffic from our performance marketing channels
Work with internal teams and external partners to drive maximum efficiency from your channels while drive down customer acquisition costs
Minimum 2 years of direct channel management in at least 2 of the following channels: SEM / Display / Affiliate / Social Media
Comfortable with analyzing data and working in Excel
Experience with analytics tools like Google Analytics or Mixpanel and BI tools such as Qlik or Looker strongly preferred
Rigorous test and learn mentality to understand the why behind what makes our marketing successful
Experience with A/B testing software like Google Optimize or Optimizely
Experience with Landing Page testing and Conversion Rate Optimization
Experience in a fast-paced environment and for a consumer start-up preferred
Entrepreneurial minded and driven self-starter
Strong attention to detail with the ability to distill insights quickly and clearly
Interest in financial services a plus

Channel Marketing Specialist, Germany Resume Examples & Samples

Agree strategy and channel coverage model with leaders
Allocate and manage partner funding (SPDF portal or equivalent)
Build and execute 6 month GTM plans with our managed partners, LARs and GSIs
Promote use of Veritas campaigns and sales plays to drive cross-sell & up-sell approach as well as acquisition campaigns on line with the country priorities and partner certifications
Work with distribution partners to increase contribution from unmanaged partners
Enable partners on Veritas marketing approach (social, PR, testimonials, demand gen)
Instill rigour around ORR and margin builder to measure ROI of ALL channel activities
Measure ROI
Visit partners across the country when required
You will act as a business partner to the channel sales team & leader, influencing business strategy and formulating appropriate marketing plans to drive demand gen
The successful candidate will be a results driven Marketing professional with experience working within the IT industry and with a background in channel marketing
Proven experience of account based marketing
Experience in Digital and social media/programs
Good partner relationship management skills and proven track record of delivering leads for partners
Ability to drive Marketing Metrics (ROI, % contribution to the business, etc.)
Good organization and influencing skills
Experience working with cross-functional teams and strong team player
Good Communication skills
Fluency in German and English is essential

Senior Channel Marketing Specialist Resume Examples & Samples

Manage the creation, development and measurement of Channel Marketing programs for DMR’s across all business units and product lines of Western Digital. Working in tandom with the various Sales Teams on maximizing our marketing efforts
These activities include planning, developing, communicating, implementing and measuring marketing programs for DMRs for the North America region
Responsible for the assessment of DMR channels marketing plans and promotional programs, with metrics and ROI as a key success indicator
Designs, builds and supports creative Channel Marketing programs that are uniquely designed for the DMR Channel. And are in keeping with the Corporate Brand and the partner’s strategy
Building relationships with the marketing and sales teams within the accounts
Manages the associated budget for programs and works with key budget stakeholders, maximizing the use of MDF funds
BA/BS in business, marketing, sales or equivalent
3+ years of marketing and/or channel experience
DMR experience a plus
Highly organized, detail-orientated, and motivated individual with the agility to work on several projects at any given time
Creative thought process and ability to create and execute programs that are unique and make Western Digital stand out from our competitors
Ability to analyze data and make recommendations based on the findings
Strong negotiation skills
50% Travel Required

Channel Marketing Specialist Resume Examples & Samples

3 year tertiary qualification in marketing, business or equivalent
Ability to build successful relationships internally and externally
Customer service orientation and desire to be in the field
Communication skills at different organisational levels
Negotiating and influencing skills
Project management/coordination skills
Ability to plan, manage and allocate budget to deliver return on investment
Agency and vendor management, and trade show execution
Channel/Trade Marketing, 3- 5 years experience preferred

Channel Marketing Specialist Resume Examples & Samples

Channel deployment of product commercialization activities
Execution of channel growth programs
Execution of PGT (Product Growth Team) regional activities
Program analytics and performance
Co-Develop Sales Enablement tools
Support events (tradeshows, exhibitions, seminars, workshops) planning, organization and execution
Coordinates and executes projects with agencies
Support PR activities
Develop and enhance relationship sales teams and channel partners
Co-develop region specific marketing collateral materials
Support surveys to increase loyalty and customer satisfaction
Participate on the preparation of the annual marketing plan for the territory
Bachelor’s degree in Business Administration, Marketing or related field
Good experience in marketing or business development in a B2B environment
Understanding of online marketing principles and best practices
Presentation skills with ability to construct and give presentations at management level
Interpersonal skills including ability to work with multiple stakeholders, matrix teams, collaborate, network and work with senior external and internal leadership
Fluency in English and Spanish both spoken and written required
Experience of compressed air systems is considered a plus
Availability for business travels on demand

Channel Marketing Specialist Resume Examples & Samples

Work with cross functional global product marketing teams to develop and communicate partner program assets including training materials, collateral, sales tools and web content
Develop and maintain tools and materials necessary to support Check Point’s Star Partner Program
Track and provide updates on the performance of our channel marketing programs and report on key performance indicators
Manage partner communications for partner program, product updates and relevant company announcements
Manage Partner Portal including ongoing content refresh and editorial calendar for home page
Marketo/Salesforce experience

Channel Marketing Specialist Resume Examples & Samples

Previous experience in Channel Marketing
Able to use Adobe Suite (Indesign, Photoshop)
Knowledge of the 3D printing industry

Inside Channel Marketing Specialist Resume Examples & Samples

Responsible for managing the day-to-day partner marketing relationship and coordinate with the channel sales team via phone or video
Responsible for driving day-to-day partner marketing activities that result in pipeline and revenue growth from the North America DMR/VAR/Agent/Reseller network (in conjunction with the Channel Sales team.)
Responsible for the monitoring, management and execution of partner marketing plans and JMF investments, and tracking partner marketing activities through the JMF platform
Manage partner requests for Marketing Development Funds (MDF) and (SDF) Sales Development Funds
Responsible for ensuring that partners receive and understand communications / key messages while maintaining the partner contact list for his/her assigned partners
Responsible for working with Training, Sales, and Support to execute the onboarding program for new partners and ensure they are productive as quickly as possible
Drive promotions and programs to increase partner productivity and ensure partners fully understand how to best position Polycom
Work with other Marketing functions to create partner enablement material including co-branded collateral and packaged / bundled campaigns
Responsible for managing the monthly partner newsletter content and development workflow process
Bachelor's degree (B. A.) from a 4-year College or University with an advanced degree preferred
Minimum 2-3 years of progressive marketing experience in channel/indirect marketing in the Information Technology (IT) and/or in the industry working in a Services Provider, Systems Integrator, or a medium to large Value Added Reseller (VAR) or DMR. DMR marketing experience is preferred
A combination of education and experience is acceptable
Must be knowledgeable with IT and/or video/voice/software solutions and services
A plus would be the knowledge and familiarity with IT and/or UCC market dynamics as well as partner marketing and incentives programs
Knowledge, Skills and Abilities
Basic understanding of Channel ecosystems and routes to market – Master agents, sub-agents, VAR, ISV, SI, Service Provider, Solution Advisor, Distributor and DMR
People skills: ability to lead with confidence and professionalism. Additionally, ability to coordinate and build a positive dialogue that leads to results. A consistently positive attitude is required for this role. Must interface with multiple levels of management within Polycom, partners and customers
Basic knowledge of agency management, writing content, production, project management and event marketing, web content maintenance, search skills understanding, contact acquisition and email marketing
Basic understanding of marketing to partners and lead sharing process
Basic understanding and knowledge of incentives definition, claims processing, incentive application and reimbursement process
Basic knowledge and use of Microsoft, PowerPoint, Word, OneNote, Sharepoint and Teams
Intermediate to advanced knowledge and use of Microsoft Excel
Basic knowledge of partner enablement and business value proposition to partners, ability to prepare presentations and program briefings
Basic understanding of marketing to partner strategies and tactics such as newsletters, promotions, press releases and webinars
Ability to communicate to partners with regular cadence and effectiveness
Ability to report on tactics and metrics (partner adoption, number of partner trained, ROI, etc.) and establish system reporting capabilities
Ability to craft effective email and newsletter communications with attention to proper grammar and syntax for business writing

Channel Marketing Specialist Resume Examples & Samples

Defining & coordinating channel / distributor analysis, understanding and reporting on findings to guide business decisions
Monitoring channel information sources (including social media), to identify and track trends in the channel
Actively contributing to the development of marketing plans for channels for assigned market/product area, in accordance with the marketing strategy set forward
Actively contributing to the development of Merchandizing Plans & Rebates (Channel Incentives)
Collecting, verifying, analyzing of data and providing recommendation on marketing programs. Suggesting program shifts based on marketing plan metrics and comprehensive understanding of channel
Coordinating channel communication activities: lead generation activities, promotions, e-mail activities
Collaborating with multi-functional stakeholders dedicated to driving marketing activities for identified distribution channel

Channel Marketing Specialist Resume Examples & Samples

Bachelor’s degree in Marketing, Business, or related field
3-5 years of experience in marketing or related field (digital experience preferred)
Excellent attention to detail and diligent follow-through
High proficiency in Microsoft Office suite (expertise in Excel, Word & PowerPoint)
Oracle ERP experience
Excellent verbal & written communication and interpersonal skills
Effective problem solving and decision making skills

Campaign Channel Marketing Specialist Resume Examples & Samples

Supporting the Channel Marketing Manager on a Special Project within Bell Mobility
Drive and execute cross functional tactics with various groups from channel, pricing, hardware, customer ops, brand, legal and finance
Support Channel Manager to setup new channels of reach also support current existing channels across Dealer, National retail and Corporate stores
Implement channel marketing plans including training design/delivery and channel communications
Manage regular x-functional meetings with channel partners to achieve key milestones
Monthly reporting on sales KPI’s within each retailer location
Build strong relationships within a matrix structure to ensure achievement of business objectives as well as marketing message consistency and adherence to brand guidelines
Not afraid to get your hands dirty. And execute flawlessly
Promotes a successful attitude, confidence in leadership and teamwork to achieve business results
Out-of-the-box thinker
Detail and results oriented

Direct Channel Marketing Specialist Resume Examples & Samples

) Communication & Marketing Plans
Work across all communications and sales channels to develop comprehensive communication strategies/plans for Commercial & Industrial programs, as defined by the Regional Marketing Team
Develop effective B2B marketing programs to build brand equity and demand in Commercial and Industrial segments
Develop and deploy technical marketing tools and product training to sales & distributor teams
Develop insights through research on the targeted segments
Product Line Coordination
Manage the product line portfolio of the business unit by evaluating and providing new products that are needed in the market while balancing with the complexity reduction program
Work with the region channel mangers and product line management team to make recommendations to evolve the product line with market needs and opportunities in mind
Lead Management
Manages lead generation and nurturing program, supporting acquisition of and relationship building with potential customers
Develops and executes integrated direct marketing programs
Measurement & Performance tracking
Track progress of key product & brand metrics/milestones
Measure effectiveness of programs
At least Bachelor’s Degree preferably in Business Administration and/or Marketing
At least 5 years of relevant marketing, integrated marketing and/or brand management experience preferably in Lubricants or Industrial Multinational Companies
Experiences in B2B and/or technical marketing is a plus
Strategic thinking, planning, and problem solving skills
Result oriented and teamwork focus
Initiative, creative and innovative with business mindset
Good English communications skills (speaking, writing, reading and listening)
Proficiency in Ms. Offices programs e.g. Word, Excel and Power Point
Ability to work and travel in upcountry sometimes

Channel Marketing Specialist Resume Examples & Samples

Assist Channel Marketing Managers in the development, documentation and execution of strategic marketing plans for our non-digital channels
Archive, organize, and drive expanded development of training materials, programs, and events for channel partners
Perform competitor analysis and identify business trends in specified channels
Aid in the development and execution of marketing tactics geared towards serving our key channel partners
Collaborate with others including regional and global marketing teams, product management, channel partners and commercial teams to aid in the development of sales force training and customer education material
Coordinate with global functions to ensure consistency with brand profiles and company standards
May perform other related duties as required and/or assigned
2-5 years of experience in marketing, technical sales, technical service, product management, or other closely related position
Proven collaboration skills working across broad functions working in a complex environment
Strong business acumen and customer focus are essential
Bachelor’s degree in business, science, or related degree
Proficient in Microsoft PowerPoint and Excel
Bachelor’s degree in Biology, Biochemistry or related discipline
Experience in Life Science markets preferred
Knowledge of the following key competencies: 4Ps and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution
Experience in working with non-digital channels and distribution
PowerPoint expertise preferred
InDesign experience a plus

Channel Marketing Specialist Resume Examples & Samples

Work cross-functionally to lead and support complex projects such as development and execution of new merchandising concepts and product launches
Manage Home Depot Selection Centers and other merchandising projects
Support Sales and marketing teams with execution of promotions
Support annual product launches for all Home Depot brands
Manage online Sample Door programs
Coordination of pricing updates and competitive pricing projects
Strategy development and management of professional social media platforms including FB, Twitter, YouTube, Pinterest and Houzz
Routine communication with Home Depot and MBCI Field Sales
Assist with PO processing and mailing fulfillment requests
Support special requests and special project needs
Other duties as may be assigned at management’s discretion
Ability to travel as required. Estimated travel anticipated for this position is ~5%
4-year degree or higher
Prior marketing or sales experience is a strong plus
Knowledge of MasterBrand Cabinets, Inc. sales support systems is a strong plus

Channel Marketing Specialist Resume Examples & Samples

Help manage distributor partner marketing strategies, programs and tactics. Partnering with sales you will support partner marketing in priority markets including France, Germany, UK, Italy, Spain, Switzerland and the Nordics
Help manage the marketing activities with a set of strategic EMEA distribution partners; fostering relationships to help drive the business
Drive territory-specific projects and programs to drive business expansion and growth
In conjunction with in-country marketing leads you will maintain constant contact and support to PAD Sales Management and distributors
Support coordination and development of distributor marketing tools, trade show support, literature development, presentations and publicity activities
Travel with sales to key distributor meetings, trade shows and events
Foster a teamwork approach with sales and marketing
3-5 years marketing experience with experience working with distribution channels
Strong team player, proven ability in leading and working effectively cross functionally
Experience working with annual calendar of monthly programs/promo schedules
Demonstrated analytical, organizational, negotiation and project management skills
Demonstrated written and oral communications skills, including strong presentation skills
Language capability in English and at least one other major European language ideal

Channel Marketing Specialist Resume Examples & Samples

Manage and monitor distributor partner marketing strategies, programs and tactics. Partnering with sales you will be responsible for establishing the annual marketing plan for each partner and driving quarterly calendars and actions
Directly manage the marketing relationship with a set of strategic US distribution partners and sales partners; fostering relationships to help drive the business
Form relationships with marketing principals across the external distribution channel and seek to determine their requirements and satisfy them with revenue generating marketing programs
Drive territory specifics projects and programs to drive business expansion and growth
Evaluate and measure partner marketing programs; providing regular analytics and recommendations for optimization
Maintain constant contact and support to CPMs, MRs, and distributors
Manage coordination and development of distributor marketing tools, trade show support, literature development, presentations and publicity activities

Channel Marketing Specialist, Datacomm Resume Examples & Samples

Create, review and edit / upload internal and external communications as requested
Work with Global Marketing Communications Manager and key stakeholders to help develop tools for documenting and executing channel partner activities
Collaborate with the graphics team members to create collateral that adheres to corporate branding and visual identity strategies
Create and update items as needed for the division channel sites, such as My.Eaton.com, DataComm portal, and others as required
Support channel partners with their marketing initiatives through development of monthly communications, catalogs, postcards, marketing collateral, etc
May at times attend customer visits with the sales manager, product line manager or others
Assist in the efficient and effective management of design agency partners, where applicable
Help create and execute loyalty program and promotions initiatives with product line managers and sales team to help support growth initiatives
Able to assist with training presentations to key stakeholders on programs, portals, collateral, etc. as it relates to channel marketing; at times may be asked to present to key stakeholders
Assist with competitor research on programs, promotions and others as requested
Bachelor’s Degree in from an accredited institution
Minimum of 2 years of experience in B2B sales or marketing
Minimum of 2 years of experience using Microsoft Office Suite
Must be authorized to work in the US without company sponsorship
No relocation is being provided. Candidates must reside within a 50 mile radius of the Raleigh, NC facility
Bachelor’s Degree in Business, Marketing or Communications from an accredited institution
Minimum of 4 years of experience in B2B sales or marketing
Minimum of 2 years of writing and articulating solutions
Experience working with B2B marketing with electrical distributors and IT resellers or a similar customer base
Resourceful and creative mindset
Knowledge of communications theory and practice: Understanding of communications impact on audience behaviors, audience segmentation and use of the craft in influencing perceptions, attitudes, behaviors and actions
Broad exposure to and understanding of the integrated disciplines of the communication function (i.e. branding and corporate identity, financial communications, community relations); ability to provide communications counsel to the company’s leaders
Knowledge of new communications technology: Successful experience with new digital media as communications tools and an understanding of their potential role in reaching strategic business objectives
Must be an innovative, creative thinker with strong writing/proofing, project management, and prioritization skills
Must be learning-agile

Channel Marketing Specialist Resume Examples & Samples

Marketing: You have strong marketing expertise, including managing the creation of the marketing assets
Communication: You have excellent visual, verbal, and written communication and presentation skills, demonstrated in your solid portfolio of past work
Curiosity: You wonder about what makes customers happy. You ask many questions about what motivates customers to seek solutions to their needs
Innovation: You have experience with innovation and new-to-the-world consumer products and businesses. You have an affinity for emerging technology, market trends, and new gadgets
Empathy: You can appreciate what it’s like to walk in someone else’s shoes. Once you understand the feelings of customers, you share these feelings with others
Organization: You multi-task and prioritize your own work, and balance the conflicting demands of channel development, and launch planning
Learning: You have an insatiable interest in learning, and you regularly incorporate that learning into your own work
Collaboration: You enjoy engaging with multiple team members and value diverse perspectives. You are open to feedback and embrace the exchange of ideas and working together

Channel Marketing Specialist Resume Examples & Samples

College Degree or experience in Lieu of degree
Project manager skills
Ability to Develop, execute and manage enterprise-wide subscriber acquisition campaigns within the assigned direct response channel to achieving the sales objectives. Campaigns must occur within the expense targets, cost per order and profitability expectations
Ability to Optimize the subscriber acquisition direct response initiatives leveraging a disciplined direct marketing approach based on multi-variate test strategies
Ability to work with the local site managers on an as needed basis as directed by the Direct Response Channel Manager to assist in driving channel-specific subscription starts
Ability to Communicate plans and results across all stakeholder groups
Ability to multi task and work with cross functional teams

Channel Marketing Specialist Resume Examples & Samples

Align channel communications, in particular those for Fortinet Security Fabric with the core Fortinet editorial calendar and internal communications content
Execute on channel communications programs, including but not limited to e-newsletters (monthly), incentive programs to channel partners in the International region. This includes both pre- and post-event activities and execution (set-up, promotion, reporting, etc.)
Ensure that all channel communications regarding the Fortinet Security Fabric program are delivered successfully to the channel community; such as new and planned marketing activities, go-to-market launches, relevant events, PR news, customer wins, latest sales and marketing tools/assets
Update and maintain relevant channel facing content regarding the Fortinet Security Fabric on the Fortinet partner portal and Internal intranet
Liaise with colleagues at the HQ (US), in various departments such as Training and Marketing to ensure consistency of messaging to be used in the Fortinet Security Fabric communications to the channel
Track and drive continued improvement in channel communication activities, e-newsletter open rate, virtual event attendance etc
Support and monitor regional requests related to Channel Communications
1-3 plus years of marketing and or communications experience
Experience and understanding of a channel/indirect go to market strategy in a B2B environment, ideally high tech / communications
Demonstrable experience and understanding of the use of e-mail / marketing automation tools, Web Content Management System, database management principles, CRM tools (such as Salesforce.com) and webinar production platforms (Citrix, ON24 etc) Knowledge / experience of using web content management systems is a plus
Proficiency in end-to-end communications planning and execution
Native English
Strong copy writing, editing and proof-reading skills
Detail orientated with excellent organization, project, and time management skills
Results-driven individual with multi-tasking capabilities Self- starter with strong desire to learn and develop new skills
Comfortable navigating organizational structure and confident in chasing senior colleagues for content and to meet deadlines

Channel Marketing Specialist Resume Examples & Samples

Manage the market development fund (MDF) plan in the region
Design and implement all channel marketing activities to ensure growth through our partner network
Develop and manage marketing programs for key partners
Design quarterly promotions
Form the partner communication plan; create and ensure the follow-up communication
Organize company and partner events, conferences, trainings, and meetings
Create and implement KPIs to be able to measure revenue and ROI from programs implemented in the channel
5+ years of experience in channel marketing
Bachelor's degree in marketing
Solid understanding of overall marketing concepts
Ability to prioritize and manage multiple projects and deadlines in a fast-paced environment
Experience developing and achieving a marketing plan
Great interpersonal skills with the ability to work within a team
Fluent written and verbal communication skills in English; Spanish language skills are a plus
Knowledge of sales cycles, models, tools, lead waterfall processes, and end-to-end business processes is a plus

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Channel Marketing Specialist Resume Examples & Samples

Channel Marketing Specialist Resume Examples & Samples

Channel Marketing Specialist Resume Examples & Samples

Channel Marketing Specialist Resume Examples & Samples

Channel Marketing Specialist Resume Examples & Samples

Channel Marketing Specialist Resume Examples & Samples

ETF Channel Marketing Specialist Resume Examples & Samples

Channel Marketing Specialist Resume Examples & Samples

Senior Channel Marketing Specialist Resume Examples & Samples

Channel Marketing Specialist Resume Examples & Samples

Senior Channel Marketing Specialist Resume Examples & Samples

Channel Marketing Specialist Resume Examples & Samples

Channel Marketing Specialist Resume Examples & Samples

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