Channel Marketing Resume Samples

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N Metz

Nola

Metz

843 Vandervort Key

Chicago

+1 (555) 957 4946

843 Vandervort Key

Chicago

Phone

p +1 (555) 957 4946

Experience Experience

Los Angeles, CA

Channel Marketing Analyst

Los Angeles, CA

Kerluke-Mohr

Los Angeles, CA

Channel Marketing Analyst

Use Marketing Automation software to execute marketing campaigns on behalf of marketing which includes quality checking, sending, and reporting
Perform marketing campaign analysis, including tracking, data integrity validation, and reporting
Monitor industry-trends, competitive shifts and emerging media to influence campaign messaging and positioning and project investments
Manage prospect mailing lists, working with customer facing teams to ensure they are current and complete
Engage with marketing campaign managers to promote HP marketing campaigns to partners
Own list management and reporting for marketing campaigns
Work with Marketing Manager to quickly absorb program content, and key initiatives. Synthesize, prioritize and position messages into marketing campaigns

Boston, MA

Manager, Channel Marketing

Boston, MA

Bauch, Miller and Bernier

Boston, MA

Manager, Channel Marketing

Providing support for partner/agent requests and queries
Collaborator that can work across organizations to make marketing campaigns more effective
Partners with Education Director to commercialize product and maximize market potential by developing support tools for the Sales team, for new product launches, events, and other ad-hoc retailer programs
Liaises with retail wholesale channel teams on regular basis to ensure integrated marketing calendar reflects latest plans across all channels, and is cohesive with overall brand national marketing plans (ie media, social, PR)
Partners with Wholesale teams (and local production houses/vendors) to develop and produce tailored consumer-facing collateral & event materials to support retailer strategies (while remaining consistent with global brand direction)
Leads development and cross-functional management of all US VM projects to ensure on-time execution and creative output consistent with overall brand strategy, including coordination of robust written briefs, liaising with retail wholesale partners, and driving approval & feedback across internal (Buxom brand) & external (retailers)
Oversees the content development & production of all Market Week materials, and participates in Market weeks to support company initiatives and retail partnerships

present

Los Angeles, CA

Director, Channel Marketing

Los Angeles, CA

King Group

present

Los Angeles, CA

Director, Channel Marketing

present

Leads and manages team of Channel Marketing Managers and worldwide and U.S. DMR Sales Managers
O Developing partner facing marketing plans to support goals of worldwide geographical sales territory management and business development
Work closely with partners to develop joint marketing plans that tie to revenue goals
Develop discount strategy to effectively manage market competitiveness and drive conversion
Provides leadership to staff in the development of individual sales objectives, sales plans and sales strategies
Work cross-functionally with stakeholders both internally and externally to execute marketing plans
Partner with Pricing department to develop a pricing and contracting strategy to effectively manage market competitiveness

Education Education

Bachelor’s Degree in Business

Georgetown University

Bachelor’s Degree in Business

Skills Skills

Ability to work effectively in a team environment – adaptable, reliable with a strong ‘can do attitude’
Strong product/investment knowledge and capable to utilize market and/or customer research to develop marketing communication plans
With strong product/investment knowledge and capable to utilize market and/or customer research to develop marketing communication plans
Strong creative skills, including the ability to generate new ideas
Quick on your feet and able to problem solve on the fly
Self-motivated, results driven with excellent attention to detail
Project management skills, including an ability to move projects forward in a complex environment
Strong analytical and problem-solving skills
Proven ability to work in a team environment and to manage multiple, competing priorities simultaneously
Good communication skills (written and verbal)

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National Accounts Channel Marketing Professional Resume Examples & Samples

Effectively partner with sales and marketing leadership to drive the National Accounts marketing strategy for key retail distributors
Execute on the following day-to-day responsibilities
Support marketing and sales-related inquiries from wholesalers, relationship management, marketing partners and financial advisors
Manage weekly communications to National Accounts and sales partners to ensure they know and understand the latest BlackRock market outlook and investment recommendations
Create sophisticated content including whitepapers, sales ideas, newsletters and firm-specific collateral that leverages the power of brevity and plain English
Attend and provide updates on National Accounts team calls and meetings
Package relevant content for distribution firm websites and third-party portals
Design and deliver home office mailings and HTML communications
Coordinate internal product and marketing trainings for National Accounts
Lead events (including national conferences, regional events and roadshows) working with other marketing and event planning teams where appropriate
Coordinate additional market-related or time-sensitive communications when necessary, working with a variety of internal and external partners
5 years of financial services marketing experience, preferably working with retail broker/dealers or other distribution firms or their advisors
Experience working with a sales organization, able to deliver compelling and concise content – incorporating the latest investment concepts – leading to increased business
Able to effectively operate in a highly team-oriented and collaborative environment with a track-record of influencing internal and external groups at all levels and across functions
Hands-on player with strong bias for action; accepts ownership for planning and implementing the tactics necessary to successfully execute strategic objectives
Demonstrated ability to create and manage effective marketing programs
Understanding of asset management industry and competitive landscape
Strong analytical mindset and ability to demonstrate strategic thinking while synthesizing information and data from many sources
Extensive experience with MS Office Applications
Experience with Adobe Dreamweaver and HTML a plus
Licenses and designations (Series 7, CFA charter holders, CIMA, CFP, etc.) are not required but preferred

Executive Director, Channel Marketing Resume Examples & Samples

Supports and contributes to setting the business strategy
Identify and develop retailer specific insight for FLS, Direct and Omni-channel experience to determine 'where to play and how to win' and 'blue sky' opportunities, with focus on strengthening points of difference and competitive analysis
Analyze and optimize trial size products and supporting assets to gain market share and acquire new customers to brands
Enhance Omni-channel efforts to attract and engage new consumers with brands
Champion key initiatives to streamline communication and provide a proposed plan to strengthen execution
Lead, test and analyze multicultural efforts to maximize opportunities
Help oversee the effective use of marketing dollars and ensure they are being used within budget, in alignment with corporate media strategy and behind the highest ROI opportunities
Point of contact for recommending how to use test-and-learn funds along with tracking the performance of such initiatives
BS/BA required or equivalent experience (MBA highly desirable)
10+ years of work experience
Brand marketing & brand equity experience in beauty industry preferred
Excellent presentation and communications skills
Proficiency in Microsoft Word, Excel & Power Point

VP Email Channel Marketing Resume Examples & Samples

6+ years marketing execution or marketing analytics role. Database marketing experience a plus
3+ years experience with conducting innovative Email or other Digital marketing programs as the subject matter expert
3+ years management experience

Senior Manager Institutional Channel Marketing Resume Examples & Samples

Serve as marketing liaison with TIAA-CREF’s Institutional sales distribution partners, portfolio management, client portfolio management, and product management
Assist in leading and executing the AM Marketing strategy, campaigns, and sales programs for the Institutional business in close coordination with VP and Director
Lead the development and execution of multi-component marketing campaigns (print, web, events, etc.) to drive awareness, asset gathering, and retention strategy in the institutional market
Develop tools and reports to measure effectiveness of campaigns and key initiatives
Efficiently and effectively manage relevant sales support programs (i.e., conferences, events, webinars etc.)
Lead the development and distribution of institutional quality sales and marketing materials through the marketing process, including sales presentations, collateral, client communications, videos, web content
Work with Marketing Centers of Excellence and agency partners to oversee the development of thought leadership, copyediting/proofreading, list and database management, quarterly material production, communications, print distribution/inventory management, marketing production/creative design, and event planning
Support multi-step compliance process with close attention to deadlines
Maintain document libraries of collateral, including shared folders, team intranet, and unified desktop portal
7 to 10 years + of relevant and results-driven marketing experience
Excellent written skills and attention to detail
Effective communication and presentation skills
Understanding of asset management, experience with alternatives a plus but not required
Ability to function in a fast-paced and demanding environment
Experience self-managing projects with a clear understanding of deliverables and required outcomes
Team player, creative, organized and well versed in PowerPoint, Word and Excel
Understanding and experience working with creative services teams, agency partners

Email Channel Marketing Analyst Resume Examples & Samples

Standards for testing, targeting, suppressions, metadata, dispositions and responses
Channel level reporting, benchmarks and analytics
Management of preferred/primary customer email address
Implementation of customer contact preferences
Administration of customer contact/frequency limits
Coordination on exchanges of data with solution providers
3+ years marketing execution or marketing analytics
3+ years experience with SAS or SQL required; GreenPlum, Hadoop, Tableau experience a plus

ETF Channel Marketing Director Resume Examples & Samples

Lead channel marketing efforts for IPS: Invesco PowerShares US Retail, Invesco PowerShares Institutional, Invescom PowerShares Capital Markets, Invesco PowerShares International
Lead and manage a team of channel marketers
Partner with Invesco PowerShares specialist sales teams to translate channel and firm business strategies and initiatives into marketing plans, campaigns and collateral
Responsible for customizing messaging and content for use in a particular channel or with a particular firm
Responsible for the creation of Invesco PowerShares-branded ETF marketing collateral
Develop Advisor support programs related to ETF concepts
Advocate for IPS channels within IPS and Invesco in general
Define and execute client engagement model
Segment advisors for targeted messaging
Target support for focus distributors (model/platform placements/home office initiatives/researchalignment)
Support client meetings with appropriate marketing and sales resources
10+ years intermediary asset management experience with 2-5 years in the ETF space
Direct experience in the retail and institutional channels
Insights and perspectives on advisors by firm and by channel---their motivations, buying habits
Experience with the major wirehouse and independent channel firms. How they function and operate. Experience working with RIAs and Institutions also desired
Demonstrated success in working with multiple sales forces
Experience in augmenting the sales effort by delivering advisor support programs, value add programs and highly targeted solution-based campaigns
Experience in integrating marketing and sales activities
Ability to think beyond the current channel segments. Can envision advisor engagement that extends and complements personal sales
Ability and desire to work and influence multiple roles across the Invesco organization. Able to collaborate across Sales, National Accounts and Product Management
Able to interact well with senior management at Invesco, IPS and focus distributors
Experience with deploying educationally focused value add programs
Passion for the asset management business and ETFs in particular
Lead, mentor and develop a team of channel marketers; provide counsel to Head of Global Marketing

Head of Channel Marketing Resume Examples & Samples

Manage and inspire a team of marketers to craft and execute digital marketing strategies for SMB customer acquisition, retention, and growth
Responsible for a portfolio of online marketing channels to determine areas of investment and expansion
Build world class marketing technology infrastructure
Be a thought leader and subject matter expert for all things digital and direct response
Identify and measure key performance metrics for various online media campaigns across a variety of goals including revenue, product adoption, and engagement
Provide ad hoc analysis to measure the effectiveness of key initiatives, including media optimization, campaign analysis, and segmentation

Internships Omni-channel Marketing Resume Examples & Samples

Marketing Planning and Implementation
Retail and Trade Marketing
Digital Marketing (including eCommerce)
Visual Merchandising and Instore Communication
Omni-Channel Marketing Overview Deck
Omni-Channel Marketing Sharepoint Support
Ad-hoc duties in line with Omni-Channel Marketing Priorities for 2015

Director, International Channel Marketing Resume Examples & Samples

Define, lead and implement Channel Marketing Enablement program so that partners are equipped and competent to market Blackboard solutions without direct intervention or supervision
Identify, develop and implement strategies and programs for Blackboard Channel Marketing in its International markets – including the policies and processes for any agreed cooperative marketing. Collaborate with international regional marketing teams for their implementation of agreed channel marketing programs in a consistent and efficient manner
Work with the regional field marketing teams to communicate Blackboard’s propositions to appropriate personas in Channel Partner organisations via marketing communications channels and regular processes
Become fluent in the marketplace dynamics, roles, and personas of Blackboard’s channel model and business. Act as the leading point of contact between the Channel Management and International Marketing teams
Act as the leading expert on channel marketing enablement within the overall International marketing function to shape and direct programs developed and implemented by the regional marketing teams
Define, share, obtain agreement and report on the priorities, projects and tasks completed for the role to appropriate members of the International Leadership team and other management
Develop agendas and content for key partner events, including the annual Sales Kick-off
The candidate will be a seasoned international technology marketing professional, principally in licensed software, managed hosting and software-as-a-service solutions marketed through an international partner network
Commercially astute, he candidate will have enjoyed at least eight years of marketing experience working in sophisticated enterprise technology markets. Experience of international education markets is desirable, but not a prerequisite
Strong planning and rigorous project management skills, and the ability to effectively manage multiple projects, prioritize, while being detail-oriented. Commercially astute, the candidate will be able to develop business cases and develop strategic options for the business leadership’s consideration
The candidate will have a confident and professional style and be used to working closely with Blackboard senior management, and be a credible representative of the business with senior partner management. In addition the candidate will be able to operate robustly but in a collegial manner in complex cross-functional organization
The candidate will be able to demonstrate a track-record of being able to identify issues, recommend initiatives for their resolution and enact the resulting programs within the overall context of the International business strategy
Native-equivalent fluency in speaking and writing English required. Excellent writing and presentation skills
The role will require extensive international travel and the ability to work in a high tempo and demanding international culture

Director, Channel Marketing Resume Examples & Samples

Proven track record managing successful, creative, and scalable channel marketing programs at high growth companies
Insightful understanding of top business drivers for channel partners. Has the ability to drive strategy and influence change while at the same time being the hands on execution arm to “make things happen”
Strong written, verbal, analytical and interpersonal skills. High degree of comfort to craft original content
10+ years of demonstrated channel and/or field marketing experience with a high technology company (5+ years in the infrastructure market, preferably storage, virtualization, or networking)
Ability to be self-motivating and self-directing

IT Manager Omni Channel Marketing Resume Examples & Samples

Lead and develop a team of IT professionals within the Omni-channel marketing (Unica/ExperienceOne) as well as providing thought leadership associated with new platforms
Take ownership of the Omni-channel marketing (Unica/ExperienceOne) and built a team of internal and external resources to support and continue to develop these strategically important platforms
Development and configuration of platforms to respond to ongoing business and technical needs
Product incidents and High Impact Outages management
Manage stakeholder relationships at all levels of the business, internal IT teams and 3rd party vendors
Ensure alignment of solution designs, with platform strategic direction and architectural principles
Instil strong project delivery processes to ensure consistent and quality project execution
Experience with IBM Unica/ExperienceOne platform
Strong leadership experience within the IT area of a large organisation (financial services well regarded)
Extensive knowledge and experience with software development life cycles and processes (including both waterfall and agile methods and tools)
Strong Understanding and experience with DevOps practices and tools
Extensive experience with CRM and MDM Systems
ITIL Foundation knowledge
Proven senior stakeholder relationships

Intern, Demand Generation & Channel Marketing Resume Examples & Samples

Campaign production in Eloqua, spanning email production, landing page/form production, test design, QA/QC, execution
Support our dashboard initiative and other special projects
Adhoc team and project support as directed
Basic HTML knowledge and web development proficiency, including best practices for cross-email client compatibility/consistency. Sound design sense and creative sensibility
Must possess strong organizational and project management skills, proven ability to meet deadlines while managing multiple projects simultaneously, and ability to work independently. Flexibility is key as priorities and deadlines change

BWM Channel Marketing VP Resume Examples & Samples

Develop advisor and client facing collateral, ensuring effective and consistent use of the brand and value proposition
Develop and deploy customized content and campaigns that align with key BlackRock initiatives
Deliver marketing-related needs for partner firm events
Effectively partner with sales and marketing leadership to set the BWM marketing strategy in line with sales objectives and the broader US Wealth Advisory strategy
Identify new marketing opportunities for key distribution partners leveraging and coordinating with the broader US Wealth Advisory and iShares marketing teams
Align marketing resources and budget to prioritize initiatives and events
Provide a link to other sales channels, marketing teams and the business strategy group
Align marketing and sales databases as well as third party data sources to maximize segmentation/targeting opportunities
Understand and incorporate market related issues relevant to different market segments and firms into targeted campaigns and collateral
Manage a team that can execute on the following day-to-day responsibilities (and be capable to join in on tactical responsibilities where necessary)

Channel Marketing Associate, SMB Resume Examples & Samples

Manage, execute and optimize multiple online channels (SEM, Display, Facebook Ads, Email and Onsite placements) to drive day-to-day and long-term performance
Design and implement test plans (A/B and multivariate) to understand drivers of response and value
Internationalize and roll-out winning campaigns globally
Work cross-functionally with technical, data and business teams in different regions to execute global campaigns that drive business results

Internships Omni-channel Marketing Resume Examples & Samples

SS16 & FW16 Omni-Channel Marketing Calendar Process: Support the Omni-Channel Marketing team in building of seasonal (SS/FW) Omni-Channel Marketing Calendar that balances Brand and Commerciality by leveraging Brand priorities and channel opportunities, support the right products and relevant across all markets
.com projects: Support the Omni-Channel Marketing team with projects around .com and digital marketing industry best-practices and resulting implementation of key findings
Omni-Channel Marketing Planning and Implementation process:Support the seasonal milestone process specifically the pre and post Global Brand Conference (GBC) activities
Omni Channel Marketing Visual Merchandising (VM) and ISC Process: Support VM & ISC planning, projects, execution and event projects related to seasonal, long term, store specific (Retail & Trade), GBC and Global VM Meetings. VM Guidelines and report summaries
Omni-Channel Buying and Selling Meeting (BSM) Marketing Process:Support the creation of an Omni-Channel Marketing Support Pack that shows and explains the seasonal marketing calendars & strategies across channels as well as sell-in imagery for all key campaigns
Omni-Channel Marketing Meeting/Workshop Support (RMW):Support the development and event organization of the global Omni-Channel Marketing meeting/workshop by gathering and compiling information, drafting content/exercises, and organizing physical set-ups as needed

Specialist, Channel Marketing Resume Examples & Samples

Understanding the Bell and Virgin Customer Experience business and its relevant key performance indicators in both Care and Loyalty and Retention Segments
Use data from a multitude of sources (Tableau, SPA etc)
Create requirements for reporting where none exists or requires change
Acting as core team member on any/all projects related to applications related to loyalty and retention offers
Working with the Strategy Team, have first-hand knowledge of all Pricing and Hardware Offers then test end-to-end before communications are released
Presentations and/or training to Loyalty and Retention – audience ranges from Senior Leadership Team through to Agents
Through alliance with other internal departments, working collaboratively in a team environment with colleagues and senior leadership
Cross Functional working and relationship building across all groups within Loyalty and Retention is a must!
Creating Marketing ready material for Leaders and Agents is an art form! Must be able to apply both Art and Science to Offer related information
Problem identification, opportunity assessment, proposal and/or business case development; business case development can include: data collection, quantitative & qualitative analysis, identifying improvement opportunity, profitability analysis, process redesign, and sizing
Strategic and creative thinking, exceptionally adept quantitative and qualitative analytical abilities
Challenging status quo through cross functional dialogue
Making cogent recommendations from data sets and through multi facet awareness of operations and applications
Proven leadership skills, influencing others with the ability to get things done with partnership and influence
Results-driven attitude with the ability to grasp and communicate complex ideas easily and clearly
Energetic self-starter who thrives in a fast-paced environment
Solid oral and written communication and presentation skills
Bilingual French/English is a highly beneficial skill
Undergraduate Degree – ideally, Business/Commerce or Marketing
1-2 years experience in Project/Business Analysis or similar role
Advanced level Microsoft Excel skills
Advanced level PowerPoint skills
Call Centre Agent or Leader preferred
BCE:WKP #feature *LI-VL

Institutional Channel Marketing Resume Examples & Samples

Serve as marketing liaison with TIAA-CREF’s Institutional internal sales distribution partners for execution of marketing programs
Execute the AM Marketing strategy for the Institutional business in close coordination with Institutional channel marketing team
Develop and deliver institutional quality materials, including sales presentations, collateral, videos, web content and field education
Ensure seamless handoffs from content creation to dissemination to end-clients and internal constituents
Assist in the production of sales and marketing materials which may include copyediting/proofreading, list and database management, quarterly material production, communications, print distribution/inventory management, marketing production/creative design, and event planning
Support compliance process including approval through internal compliance and sponsor approval
Coordinate with other Marketing and Line of business partners as well as Marketing Centers of Excellence
Maintain and update suite of sales ideas, marketing materials and presentations promoting TIAA- CREF Asset Management investment products and strategies both internationally and in the US
Measure effectiveness of campaigns and key initiatives
Efficiently and effectively manage relevant sales support programs (i.e., conferences, events, etc.)
Well-developed communications skills including writing, editing and presenting
Strong attention to detail and sense of urgency to bring projects to completion on time and on budget
Understanding of asset management
Team player, creative, organized and well versed in MS Office suite of products especially Powerpoint
Work fairly independently and may initiate and/or lead on projects of moderate complexity
Strong knowledge of asset management business, investment markets, products and services, client segments and portfolio management strategies is helpful
Willingness to build relationship and meet needs within and across channels and regions
Strong interpersonal, organizational and computer skills, especially Powerpoint
Very high level of collaboration and responsiveness and a “can do” attitude

Channel Marketing Associate Resume Examples & Samples

Bachelor’s degree with emphasis in marketing, finance, or equivalent experience
2-3 years of industry experience
NASD series 7 license, or must be obtained
Excellent interpersonal and organizations skills
Ability to work effectively as a team member
Able to multitask and prioritize in deadline driven environment

Internships Omni-channel Marketing Resume Examples & Samples

Omni-Channel Marketing Planning and Implementation process: Support the seasonal milestone process specifically the pre and post Global Brand Conference (GBC) activities
Omni-Channel Buying and Selling Meeting (BSM) Marketing Process: Support the creation of an Omni-Channel Marketing Support Pack that shows and explains the seasonal marketing calendars & strategies across channels as well as sell-in imagery for all key campaigns
Omni-Channel Marketing Meeting/Workshop Support (RMW): Support the development and event organization of the global Omni-Channel Marketing meeting/workshop by gathering and compiling information, drafting content/exercises, and organizing physical set-ups as needed

VP, Omni-channel Marketing Resume Examples & Samples

Develop Long Range (3 Yr), annual, and seasonal marketing plans to support Lifestyle, Collection, and Outlet stores, and Ecommerce
Develop and manage Seasonal Marketing calendar
Partner with Creative and Fashion Office teams to drive necessary digital and store creative assets and story-telling in support of the business goals
Develop in-season optimization tactics to drive to traffic, sales, and profit goals
Partner and provide leadership to global counterparts on evaluation and development of global marketing strategies to support company’s long term growth strategies
Develop and optimize marketing investment strategies (online and stores)
Research new technologies (mobile; virtual communities) & make recommendations on appropriateness into marketing strategy. Develop & lead integration strategy where appropriate
Develop strategy for Customer and User experience on site and in store
Engage the organization in managing customer relationships to drive revenue through all channels
In partnership with the cross functional business leaders (Merchandising, Ecommerce, Brand Marketing, Social Media, Store Operations, Consumer Support, Business Process and Business Intelligence) to drive accountability through cross company data and metrics
Partner closely with the Merchandising and Planning organization to realize what investments are being made and create a communication strategy so that the total global MK organization and customers clearly understand the story and must haves are for each collection/season
Partner closely with the Brand, Wholesale, Retail and Online Marketing, the Fashion Office and Social Media teams to ensure that the brand communication strategy aligns with the investments that are being made. Measure the success through defined metrics and identify opportunities to increase customer engagement so that the Company can achieves its goals
10+ year’s experience in direct-to-consumer marketing and analytics
Ability to influence cross functional partners
Ability to grow and manage a team

AVP, Institutional Channel Marketing Resume Examples & Samples

Institutional channel knowledge and marketing strategy leading to superior quality timelines and consistency of marketing material, thought leadership pieces, and brand awareness
Managing day-to-day aspects of initiated content workflow, objectives and results
Relationship management with internal and any relevant external stakeholders
Work with Institutional Sales and product teams to become a leading provider of intellectual content, leveraging and customizing white papers, research pieces, and webcasts to build awareness of Invesco as a major institutional asset manager. Work closely with PR to leverage appropriate placement of materials and thought leadership pieces
Actively contributing to marketing strategy development for the institutional channel within a cross-functional team with key decision-makers and business leaders
Build and maintain an expert level of knowledge on Institutional Channel, DB / DC categories and industry with a deep understanding of our customers, allowing us to successfully convey market positioning, targeted messaging and features and benefits to colleagues and external audiences
Undergraduate degree in marketing or business; related discipline will be considered if candidate has significant relevant experience
6 years’ experience in the financial services or investment industry; institutional asset management experience strongly preferred, preferably in marketing department
5 years of Marketing experience required
CFA preferred
CSC required
Proven ability to influence others in a collaborative environment
High proficiency in MS Excel, MS Word and MS PowerPoint
Strong understanding of how to create successful creative briefs and communication plans
Ability to actively monitor the competitor landscape within both the financial services sector and creative industry
An understanding of the institutional sales process and the linkages between institutional sales professionals, institutional plan sponsors, and the asset management consultant community Deep understanding of investment management and the trends shaping the institutional business
Familiarity with the processes supporting the development, production and implementation of Marketing programs and collateral print materials
Excellent communication, research, problem solving, negotiation and presentation skills
Ability to think critically
Strong knowledge of brand guidelines
Ability to continually improve, evolve and promote marketing best practices for creative development within all mediums
Ability to provide creative direction when required
Proven ability to collaborate and manage relationships with internal and external partners
Must be able to understand marketing strategy as well as copy/design integration, and how to organize information effectively
Understanding of Invesco’s product, services, policies and procedures
Exceptional problem solving and interpersonal skills

Assistant Manager Omni Channel Marketing Resume Examples & Samples

Execute the WE omni-channel calendar at Cluster level with a focus on Wholesale & Own Retail (including Franchise) focusing on all aspects of activation; in store / out of store
Support Account Marketing Plans for key w/s accounts in country ex EKA; support presentation for /with Sales Teams
Assist in implement the CTC distribution platform finalizing the key destination doors sell-in packages (RSM, POS, staff trainings, sell-out tools…)
Ensure perfect execution at POS (space planning, merchandising, POS ordering, VM planning…) depending from feedback from WE
Support briefing of agencies to execute the RSM projects and POS campaigns
Assist in gathering feedback to WE Channel Activation on performance of concepts and on toolbox readiness
Establish strong, sustainable relationships with key external agency contacts
Experience in brand marketing and/or sales (preferably in wholesale and in the sporting goods industry)
Project management experience
University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
2+ years of sales and/or marketing experience

Intern, Omni-channel Marketing Resume Examples & Samples

Assist in the planning of the seasonal Tradeshow/Sell In
Support information flow, so that internal systems are ready for order collection
Liaise with vendors and suppliers
Generate product catalogs (e-Catalog and printed)
Sample management – ensure that samples are ready for Tradeshow/Sell In (Unpacked, check in system, tagged, categorised)
Coordinate set up and tear down of Tradeshow/Sell In with vendors and various departments
Merchandise samples in meeting rooms
Facilitate planning and executing opening presentation day
Ad hoc reporting to support, direct and ensure transparency of all agreed targets and KPI’s

Consumer Channel Marketing Resume Examples & Samples

Deliver top quality insights through, data analysis that identifies onboarding opportunities
Recommend improvements for policy and systems tools supporting channel marketing
Work cross-functionally to develop and execute aligned programs
Support the development and drive execution of Bell Mobility’s onboarding strategy
Manage end to end process for Service Agreement elements, including understanding legislated requirements, opportunities to improve customer experience and/or channel impacts, engage stakeholders and manage cross functional channel readiness, manage and coordinate IT requirements and deliverables

Manager Omni Channel Marketing Brand Adidas Resume Examples & Samples

Execute the Market Omni-Channel calendar with a focus on Wholesale and Own Retail (including Franchise, if applicable)
Provide input into creation of Market Brand Plan and MWB, Omni Channel Activation Calendar
Monitor performance
Provide feedback to the Market Wholesale, Retail and eComm teams releated to toolbox readiness and the performance of concepts
Significant knowledge of the full marketing mix (advertising, events, sponsorship, retail) with a major brand or retailer (sporting goods industry preferred)
Marketing Budget Management
Advanced User of MS Office suite of products
Outlook: basic
Word: basic
PowerPoint: advanced
English: basic
Local language: Fluent

Channel Marketing Associate Resume Examples & Samples

Ensure timely execution of run-rate communications, including emails, presentations and digital communications
Establish relationships with external clients with the goal of aligning marketing efforts to coincide with partner themes and objectives
Track and analyze campaign metrics to ensure best practices are in place to ensure goals and objectives are achieved
Provide writing and editing support for promotional marketing materials and website content
Supervise key partner projects such as product approval guides and literature approvals
Efficient time management, ability to work on a team and independently
1+ years of marketing communications experience within financial services
Project management with proven ability to execute tasks independently
Learning agile, able to adapt quickly and appropriately in accordance with the constant evolution of the company and industry
Responsive to client needs
Collaborative, energized by the open exchange of ideas
Strong attention to detail; accurate

Manager, Channel Marketing Resume Examples & Samples

Lead the development of marketing plans for assigned institutional firms in collaboration with the National Account Executive
Collaborate with marketing and sales associates to develop marketing strategies (determine objectives, strategy, initiatives, and measurement) and obtain buy in from external distribution channel partners
Collaborate with marketing and distribution associates to implement and execute on planned marketing campaigns, initiatives, and programs
Partner with Distribution Operations and Communications team to develop or enhance processes to ensure proper marketing messages and materials are communicated to institutional firms and relevant for all channels
Assist Director, Institutional Marketing in all marketing, promotional and communication strategies
Conduct research with Institutional channels to identify additional marketing opportunities
Establish metrics, measure results and make recommendations to institutional channel specific marketing initiatives/programs
Collaborate with other Marketing associates to leverage existing marketing plans and materials as well as packaging them for their channels
Develop Institutional channel specific marketing materials, if required
5 or more years of marketing experience working in or with Financial Services products and distribution
Excellent relationship management skills
Ability to sell proposed recommendations to senior marketing and sales associates
Experience conducting research and analyzing results to make business recommendations
Collaborator that can work across organizations to make marketing campaigns more effective

Channel Marketing Group Manager Resume Examples & Samples

10+ years of progressive experience; Bachelor’s degree required
Franchise thinker, takes accountability, is decisive
Demonstrated ability to synthesize, prioritize and drive results with a strong sense of urgency
Demonstrates a deep understanding of the changing economics and operational capabilities of the Cards business coupled with knowledge of broader consumer financial business models
Unique customer focus. Strong record of achievement in applying a customer mindset to shape solutions and approaches and to realize marketplace potential/achieve financial goals
Strategic and critical thinker
Data-oriented, financial acumen with a business manager mindset
Outstanding people leadership skills, able to envision a different future and motivate and inspire others to create that future
Long-term vision and leadership stamina to maintain course within constantly changing environment
Pragmatic problem-solver, forward thinker with independence of thought
Self-motivated with a passion to transform the Cards business
Able to create support and buy-in across a wide range of stakeholders; create a strong network of relationships among peers, internal partners, external constituencies, decision makers and stakeholders
Promotes a culture of collaboration and teamwork across organizational boundaries; willing to break down functional silos to optimize business results and encourage the overall growth of the Citi Cards
Accomplished change leader, demonstrates a flexible approach and resilience to setbacks; able to drive operating and culture change

Associate VP, Channel Marketing Resume Examples & Samples

Bachelor’s Degree from an accredited college or university; Masters/MBA preferred
A minimum of 15 years of progressively responsible product marketing experience, with a demonstrated record of success and effective performance
Brand marketing - broad/deep expertise and experience across the entire Marketing mix: insights, innovation/product development, pricing and promotion
Model key competencies of thinking strategically, influencing with impact, understanding the business, focusing on the customer and driving for results
Experience or demonstrated ability to work effectively in a team based environment within a heavily-matrixed organization
Strategic agility – a creative problem solver, able to distill large amounts of information into actionable strategies, solid program execution skills
Food Services, Facility Services, Healthcare experience desirable
Supervisory experience – ability to manage and develop direct reports
Ability to work and navigate within a high matrix management organizational culture
Demonstrated leadership success and high degree of credibility in communicating effectively and negotiating with internal audiences, including strong presentation skill
Ability to think creatively and strategically, yet willing to "roll up your sleeves" and manage the details of a communications project execution with the team
Financial acumen, creative problem solving and customer savvy
A passion for keeping up to date with practices and standards in brand management and solution commercialization
Dynamic communicator and presenter with strong executive presence

Head of Channel Marketing Resume Examples & Samples

Channel Strategy
8+ years strong, classic product/brand Channel Marketing background including field team management, POP creation and distribution across multiple countries
Establish relationships with retailers and distributors
Established relationships with Trade Marketing agencies, Field team agencies
Experience leading the Marketing function including specific experience in across both online and retail channels
Proven abilities and desires to help build a Marketing infrastructure, including processes, methodologies and tools required to drive Marketing effectiveness
Proven ability to work with EMEA Marketing functions and countries
Experience with working with global brands
Demonstrated experience in team management
Sound understanding of and experience working in Consumer Electronics and /or Sporting businesses
Strong commercial acumen and strong focus on measurable activities
Excellent relationship building skills
Marketing plan development, management and planning skills
Strong retail background
Good financial analysis skills
Ability to work autonomously
Ability to partner effectively, collaborate and influence across an organization
Detail-oriented, comfort working in a fast paced enviroment

Manager of Channel Marketing Resume Examples & Samples

Build strategic marketing plans in collaboration with account marketing leads
Drive brand equity at an account level
Partner closely with sales on strategic business development
Work closely with all functional marketing groups in addressing all account marketing needs
Assess distribution needs in marketing assets and share with internal group
Work closely with product groups to provide feedback on future needs, trends and overall performance of assortments
Work with retail marketing to address in store needs around fixtures, POS and branding opportunities
Address digital asset needs for on-line, social and video
Build, manage and strategize on the marketing allowance at account level. (coop, development funds or any incremental investments
Develop maintain strong relationship with sales, accounts and functional groups
Work closely project management on deliveries, timelines and due dates
Build creative briefs around channel needs
5-10 years of traffic experience either within a large consumer based company preferably in the sporting good business
Experience in retail marketing
Strategic thought process
Presentation and public speaking skills
Excellent Knowledge of MS Office, knowledge of Adobe Suite Programs
Ability to build and manage budgets
Success working with various teams to complete each project
Manage and gain respect from team members
Thrive in a fast paced, high energy environment
Superb organizational and communication skills
A positive, can-do, customer service attitude
A strong work ethic, high personal values and standards

Specialist, Channel Marketing & Campaigns Resume Examples & Samples

Define, develop, and execute strategies to accelerate wireless in direct channels
Lead cross-functional groups including vendors, project teams, and marketing, to develop and execute direct channel strategies end to end
Analyze internal reports and customer data to identify challenges and new opportunities
Identify and define improvement strategies enabling new opportunities to drive wireless acquisition through direct channels (E-chat, Web and Call Center)
Manage external vendor performance
Define measures of success and acquisition/sales targets by channel and product and track results accordingly, altering approach as needed
Create compelling and strategic channel marketing presentations to drive buy in and alignment across business units, stakeholders and executives
Strong analytical skills in order to be able to interpret data and generate insight and action
Experience and understanding of call center metrics and key performance indicators

Team Lead, SMB Channel Marketing Resume Examples & Samples

Manage and grow a team of Channel Marketing Managers that build and execute the channel marketing strategy to grow ad solutions or segments of SMBs. Key channels include email, onsite, FB Ads, SEM and others
Connect the dots between multiple advertiser-facing communication initiatives to create globally optimized, cohesive lifecycle marketing programs
Build strong and effective relationships with cross-functional teams, including analytics, creative and product, and multiple internal stakeholders
Develop a world-class channel marketing platform. Continually improve the team’s channel marketing toolkit through proactive identification of and execution against process and infrastructure improvement projects
Drive team reporting and measurement. Understand drivers of response and value. Communicate results to key stakeholders in order to scale successes and surface areas of collaboration
Ruthlessly prioritize across initiatives and stakeholders to ensure that team is delivering the most impact

Search Engine & Paid Channel Marketing Associate Resume Examples & Samples

Delivery of NB.com sales and traffic objective
PPC/SEM support including: competitive analysis, keyword research, campaign planning, implementation, bid management and daily execution. Ensure campaigns are set up with complete accuracy and attention to detail
Paid search management, including: ad copy testing, keyword expansion, campaign performance tracking , reporting, testing and analysis
Administrative support for the Digital Acquisition team, including but not limited to: updating Marketing Calendars, entering and monitoring support tickets for assets, and contributing to regular reporting and analysis of results
Maintain excellent attendance record and arrive in timely manner to promote proper team attendance
Assist in other duties as needed to accommodate a growing marketing portfolio
Minimum 4-6 years working in digital marketing capacity
Minimum 2-4 years of experience in ROI driven strategies and techniques
Proven success in managing Paid Digital budgets
Proven ability to drive qualified traffic to e-commerce/brand sites
Advanced Microsoft Excel knowledge, including the ability to work with large data sets
Advanced expertise using website analytics tools, (i.e. Omniture, Google Analytics, etc)
Experience with Affiliate Marketing is desired, but not required
Excellent troubleshooting skills
Solid quantitative/analytical skills and strong attention to detail
Comfortable delivering recommendations to all management levels
Team player with the proven ability to work in a fast paced environment
Self-motivated, able to work independently with minimal supervision

Channel Marketing / Management Specialist Resume Examples & Samples

Provide project management, outreach and implementation support for one of the nation’s premier energy efficiency and environmental programs
Contribute to development of program design strategies and implementation plans, develop and execute marketing strategies
Build and maintain client and stakeholder relationships with key organizations, specifically in the retail sector
Oversee the development of program documents, maintenance of databases, contract activities and deliverables
Track budgets and project schedules
Coordinate with a team of industry experts
Assist in team management
A bachelor’s degree; 5+ years experience working with clients and managing projects in customer facing roles within a field sales or marketing organization
Experience working at or with a mass or specialty retailer
Experience with client management and outreach, including partnership development in a changing environment
Outstanding skills in the following areas: organization, financial and time management, analysis, collaboration, written and verbal communications, as well as exceptional interpersonal skills
This role demands strong critical thinking, problem-solving skills and an execution-minded mentality
Strong knowledge of retail environment and development of Channel Management programs
Understanding of retail operations and dynamics
The ability to “sell” retailer stakeholders on the benefits or value of marketing and merchandising solutions. Specifically, the ability to influence everyone from manufacturers to the retail buyer/merchant
Experience with tools and techniques to merchandise and market categories and products at retail
Experience and skills in preparing for, participating in, and leading the selling process to retailers, as needed
Experience at a manufacturer organization, including experience with in-store promotions and signage
Experience working with the cross functional teams to develop product, merchandising, and promotion strategies
Strong at building relationships across diverse sets of stakeholders, and possess exceptionally good listening, influencing and selling skills
Successful candidates will have demonstrated results in large, complex, matrix organizations where they had to use influence skills to drive results

Channel Marketing Director Resume Examples & Samples

Manage a team of Channel Marketers that support retail accounts, .com sites and e-tailers. Working with our retail partners, Sales Account executives, and Category Marketing Teams to maximize our sales and service performance. Launch all new products within the Microsoft Ecosystem and deliver a core set of prioritized programs designed for our retailers that drive growth
Deliver on all ROI and profit responsibilities, ensuring robust business case planning and post mortem analysis with each program delivered
Digital Transformation - As mobile and Omni is the growth vehicle match the unprecedented growth from these forms of purchase and experience to revolutionize how customers shop and buy at our retailers
Visually enable the look and feel of our products and services with a one store mentality, in a mobile first environment we are looking for expertise and thinking that goes beyond in store visual display
Leverage the Channel Marketing organization to bring programs to life in the areas of education, labor, visual, digital, CRM and Social mediums
Work with the sales and category teams to ensure differentiated plans are built to match the retailer’s capabilities and harness key promotional beats to exceed all budget and forecast objectives
Knowledge of Retail, developing and implementing programs, executor of programs that entice customers to buy
Experience leading a team that collaborates across many functions to get desired outcomes
The candidate must be comfortable working with organizations to bring required plans together to create an end-to-end partner experience
15+ years of marketing industry experience preferably in the retail space with a deep understanding of Microsoft’s technology, and a proven track record of working in and/or with other functions
Ability to synthesize complex business issues apply that knowledge at solving problems and executing action plans
Desire and ability to understand and relate product technology, strategy and direction
Must have positive attitude and high energy and possess a strong work ethic and a high level of self-accountability

Director Partner / Channel Marketing Resume Examples & Samples

Manage a team of Channel Marketers and Support teams working with our retail partners to maximize our sales and service performance. Launch all new products within the Microsoft Ecosystem and deliver a core set of prioritized programs designed for our retailers
Collaboration - Working with World Wide Retail Channel Management, clearly define go to market strategies to have the best outcome for both Microsoft and our retailers
Labor - Manage labor across all of our products and services at our retailers are generating the most valuable ROI as you manage our first party and first party labor force
Evangelize and Educate the Microsoft Ecosystem through best in class proficiency and adoption to all Retail Pro’s and search engines with the knowledge our customers crave. Drive the readiness required with our retailers, first party and third party labor force
Demo Experience is vitally important online or in store, work with engineering to ensure all of our retailers are set up with the best solution to ensure our products and services can be demonstrated
Evolve best practice methods for partner management, serving as a role model by demonstrating vision, leadership, integrity and superior business and personal ethics
Knowledge of Retail, managing first party and third party labor, developing, implementing product launch plans and digital experience
Experience leading large teams that collaborate cross functionally to get desired outcomes
Excellent written and oral communication skills, ability to be a great listener. Strong, demonstrated, presentation skills to groups of all sizes and levels and a successful track record of sales and negotiation skills, including advanced sales knowledge
15+ years of marketing industry experience with a deep understanding of Microsoft’s technology, and a proven track record of working in and/or with other functions
Highly values diversity of experience, views, backgrounds and orientation in a group-team setting
Methodical approach with organizational skills to manage parallel project opportunities concurrently
Able to demonstrate a high level of integrity, and a desire for high quality
Four-year college degree, MBA a plus

Director Partner / Channel Marketing Resume Examples & Samples

1) Essential Experience
2) Technical/Functional Skills
3 Qualifications

Team Lead, SMB Channel Marketing Resume Examples & Samples

Develop a world-class channel marketing platform
Continually improve the team’s channel marketing toolkit through proactive identification of and execution against process and infrastructure improvement projects
Drive team reporting and measurement
Understand drivers of response and value
Communicate results to key stakeholders in order to scale successes and surface areas of collaboration

Director Partner / Channel Marketing WPG Resume Examples & Samples

Lead a very motivated, strong team with deep marketing expertise
Modern Partner Led Marketing Strategy and Cross Company Integration: Drive the team strategy and integrate partner led customer marketing throughout the broader modern Microsoft marketing motions to deliver partners continuous customer engagements through new marketing tools (IE: marketing automation, etc.) and deliver them through a simple, seamless online partner experience
Unified framework: Deliver a framework that is scalable, repeatable & simplified. Ensure subsidiaries and other stakeholders are aligned so they become a true extension of the team strategy
Develop innovative, programmatic Go-to-Market ISV programs that leverage the latest marketing approaches (including social media, search, online, etc.) and leverage both Microsoft and 3rd party marketplaces
Partner Opportunity/Referral Management: Business ownership of defining and executing with engineering teams and segment stakeholders in implementing a new modern approach in how we provide a holistic Partner Opportunity Mgmt strategy to deliver a front end that drives a common partner opportunity management experience
Obtain a deep understanding & become a SME on Partner needs and how we help them GTM. Identify top digital marketing & marketplace offerings that will drive the best results and quickly getting them into market while continually refining and optimizing offerings/programs with agility
Continually analyze and track program success. Implement metrics to demonstrate ROI against investments
Lead across internal boundaries across multiple BG’s, Segments and field to drive synergy and surface integration across worldwide GTM programs
Connect outbound and inbound marketing opportunities (i.e. web, retail, etc) thru programs to integrate partner within the broader Microsoft marketing engine
10+ years of B2B marketing and creating & landing digital marketing programs at scale
Innovative & Impactful Partner Marketing: Have a strong understanding of cutting edge online & social marketing techniques and apply them to partner needs. Generate fresh ideas for partner led marketing offerings and continue to develop new approaches
Sound business acumen skills; thrive in a fast-paced, dynamic work environment. Understanding of business priorities and how modern marketing delivers business results
Broad-based business and technology expertise with consulting, sales or business development experience with a track record of driving and delivering results
Must be comfortable with complexity, and thinking on multiple levels of abstraction; demonstrates use of critical thinking techniques
Operational discipline - very strong in planning, operations through taking an agile project management approach
Analytical: Strong ability to wrangle with the flow of data and the ability to look beyond just the numbers to see the underlying patterns and trends so it’s delivering data driven insights that are actionable for the business to move forward
Systems & Design Mindset: Understanding of user experience to deliver a great partner experience and ability to know how to leverage different marketing systems in a mashable way through widgets, API’s, etc. If you can whip up a quick script yourself, more power to you
Strong knowledge of Microsoft cloud technology and marketplaces
Strong Partner & Customer Focus - - High energy, enthusiasm, and passion for the business
A sense of humor and grace under pressure

Senior Manager, Channel Marketing Resume Examples & Samples

Drive Consumer segment performance metrics in retail: port ratio, AGA and postpaid nets
Sales minded and has experience in analysing data to build recommendations to improve sales trajectories
Flawless and timely execution of new products, services and offers in all retail channels
Extend marketing messaging priorities into Source and National Retail banners
Work cross-functionally with campaign, retail channels, product, pricing, marketing communications, channel and IT to develop and execute marketing programs end-to-end
Define, develop, and execute targeted retail programs to accelerate wireless
Summarize various campaign priorities and products into a concise and visually appealing presentation for retail channels

Cards Id-channel Marketing Resume Examples & Samples

Receive, prepare, produce quality reports such as EMRs, MBRs, dashboards, trackers, P&L etc
Assist in preparation of insightful, high quality Senior Management presentations
Support ad hoc requests from the Business and Senior Management
Partner with business teams (onshore/ local) to understand and deliver on various requests
Maintain calendar of deliverables
Experience in banking industry preferred
Strong team/ people management skills
Excellent communication and partnering skills
Demonstrate leadership and organizational capabilities
Ability to multi-task and work autonomously within team environment
Adaptable to change and ambiguity in the work environment
Strong knowledge of Excel and PowerPoint (i.e. use of pivot tables, macros, arrays, etc)
Knowledge of Essbase would be an added advantage

Director Wholesale & Omni-channel Marketing Resume Examples & Samples

Responsible for creating a network of wholesale (Trade Marketing) across WE that proactively shares best practice (including efficiencies) and a process that embeds this
Ensure Marketing Manager Wholesale creates and drives compliance to a set of cross category milestones for the delivery of the sell in/out retail toolkits relating to Level 1 and 2 seasonal campaigns developed and delivered by the BU’s to the Cluster W/S trade marketing team, EKA activation teams and OR marketing
Ensure Marketing Manager Wholesale creates and drives compliance to a set of cross category milestones for the delivery of pre- implementation plans and post reports for Level 1 campaigns by the Clusters, OR marketing, eCom and EKA’s to the BU’s. Ensure Marketing Manager Wholesale sets up and maintains a common workspace for these implementation plans and reports to enable visibility to foster best practice and learning
Capture WE’s Omni channel requirements for sell in /out retail tools to be fulfilled within the context of the BU seasonal campaigns and input this as an overall seasonal brief to Global CTC
Capture WE Omni channel feedback on the hits/misses of the retail sell in /out toolkits for Level 1 and 2 campaigns delivered by the BU’s and debrief Global CTC in order to inform the next overall seasonal brief
Be the WE key contact for global cross-category retail toolkits to deliver OTIF to the Clusters and ensure plans are developed and reported upon (e.g. staff training, staff advocacy, women’s? org structure for women’s?)
Accountable for taking additional cross-category Country Trade Marketing briefs into Global for approval and for ensuring that these are created /executed in line with brand guidelines
Develop a ‘quality classification’ overall / by category for the key doors across WE using a harmonised definition in order to guide future investment decisions (e.g. POS, VM, RSM), and update this information seasonally
Ensure Marketing Manager Wholesale owns the One Door Database (ODDB)
Knowledge of the sporting goods industry with brand marketing especially trade marketing and sales experience
Good understanding of wholesale channel landscape across key markets in WE and its dynamic nature re: digital wholesale
Good capacity of working in a complex matrix environment
Persuasive communicator – written and verbal (strong interpersonal skills)
Good organization skills and project management experience
IT Skills – competent in Outlook, Word, Excel and PowerPoint
Experience in both market and above market organization is an added benefit
University degree in Business, or equivalent professional experience
7 years+ of experience of working in an external facing environment in the sporting goods industry
Fluent in Business English – additional language preferable but not mandatory
4 years+ experience of people management

Senior Manager, Channel Marketing Resume Examples & Samples

Working closely with the Senior Manager of Global Channel Sales, develop a marketing strategy to promote and sell both existing and new solutions through IBM’s partner channel and related routes to market. Maintain responsibility for marketing and launch plans, sales tools, pricing, and partner enablement
Work closely with internal TWC departments, including product management, engineering, marketing and sales to ensure achievement of revenue targets through effective launch programs, sales enablement and optimal pricing strategies
Collaborate with Global Channel Sales to develop and execute sales tools that allow a global partner network to compete in key vertical industries, including, but not limited to media, aviation, energy & utilities, retail, insurance, ground transportation and government. Ensure key representatives are certified on and can sell the value of Weather products
Ensure customer requirements that are fed from partner sales teams are effectively translated to product enhancements, extensions and new product development
Understand the competitive landscape and ensure TWC’s products can compete in the global market
Working closely with product management and partner product teams, oversee market research and analyses of relevant market segments to ensure product strategies align with customer and market needs
Leverage co-marketing dollars and activities to increase visibility of partnerships, while promoting The Weather Company’s product capability and brand message
A minimum of 7 years’ experience in channel and/or industry marketing
Experience developing and working closely with strategic alliances or channel partners
Demonstrated understanding of revenue drivers, pricing strategy, margin analysis and competitive positioning
Experience managing people

Channel Marketing Associate Resume Examples & Samples

At least five years of experience in working within the intermediary/retail distribution channel
Ability to interpret sales goals into channel level marketing campaigns
Project management skills and experience in executing on initiatives
Works well with cross functional teams including sales, Investment Teams, Product Development, Compliance, Design and other areas of MSIM Marketing as well as Corporate Marketing

Specialist, Channel Marketing Resume Examples & Samples

Alignment of communication across segments (care, loyalty and retention, retail)
Clear, consistent and regular communication of top churn focus areas on both a quarterly and weekly basis that align with our corporate strategic focus
Internal Marketing/Communication skills
Brand understanding of Bell and Virgin – know what each brand represents in the telecommunications marketplace and what our value propositions are
High level competitive knowledge of all premium Bell competitors as well as value brand Virgin competitors
Top notch PowerPoint presentation skills
Great visual story teller – worthy of the C-Level boardroom
Great “less is more” information presentation skills
Excel skills – able to create reports, analyze raw data in an easy and consumable format for your stakeholders
Able to work cross-functionally across multiple vertical business units inside and outside of loyalty and retention, and across multiple management tiers
Ability to turn complex information into easy and informative, often with short turn-around-times
Self motivated, self aware, self directed; yet able to take direction
Flexible, nimble and accurate
Education in marketing, communications or business
Able to travel to destinations near and far within Canada and over seas

Manager, Omni-channel Marketing Resume Examples & Samples

Degree in Business/Marketing Management
At least 5 years of marketing management experience with a recognized top tier brand, with at least 3 years in product management
Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience
Must have the ability to influence others within an organization
Willing and able to travel on a regular basis
IT Skills: Outlook, Excel and Word: Basic; PowerPoint: advanced

Channel Marketing Associate, SMB Resume Examples & Samples

BA/BS degree in economics, mathematics, statistics, engineering, computer science or other quantitative field preferred
Advanced degrees in Mathematics, Statistics, Integrated Marketing or similar preferred
1+ year experience with databases and extracting data for analysis required (i.e. experience with SQL, STATA or similar data tools)
Experience with Salesforce or other CRM platforms and marketing automation platforms is a plus
CSS and HTML preferred
1+ years of direct channel marketing experience required
2+ years of total experience with track record of increasing responsibility
Fast Learner – works well in a fast-paced, ever-changing environment, achieves power user-status on multiple tools quickly and team player with a sense of humor

Channel Marketing & Enablement Specialist Resume Examples & Samples

Strong ability to communicate and collaborate across functions and geographies
Very good communications skills (written, spoken)
Strong ability to adapt in new environments
Strong ability to take on new challenges
Ability to synthesize channel strategy and translate into an enablement, sponsorship or event plan
Solid analytic skills to determine success and make recommendations
Digital skills / social / mobile applications skills
Organizations skills and pays attention to details
3-5 marketing operations experience

Channel Marketing Resume Examples & Samples

Liaise closely with APAC institutional/iShares marketing team to implement global/regional initiatives in local markets
Drive marketing initiatives, including developing marketing materials and implementing marketing programs, to facilitate long-term growth of ICB business in local markets
Primarily client types supported include pensions, consultants, financial institutions, Sovereign Wealth Funds, asset managers and central banks
Ensure alignment of business and marketing priorities, messaging and related marketing strategy and activity, prioritizing measurement, effectiveness and efficiency of spend
Partner with cross functional teams including marketing, sales, strategy, product, compliance and legal while coordinating with external partner agencies in developing messaging, positioning, documents, and events in line with institutional and firm messaging guidelines
Leverage BlackRock global thought leadership pieces to produce content for local market and manage publication process to distribute BlackRock insightful views to clients on regular basis
Work closely with Corporate Communication partners to enrich brand profile and build our thought leadership for institutional business
Perform project management and program effectiveness tracking and analysis for marketing projects
Collaborate with retail channel marketers to create and execute marketing initiatives for iShares business in local markets
At least 2-year related experiences and 5 years of work experience Understanding of the needs and issues facing institutional and ETF investors
With strong product/investment knowledge and capable to utilize market and/or customer research to develop marketing communication plans
Strong product/investment knowledge and capable to utilize market and/or customer research to develop marketing communication plans
Financial, News, or Mass Communication related academic background
Security or mutual fund related certifications is plus
Ability to establish clear priorities for achieving goals
Self-motivated, results driven with excellent attention to detail
Proven ability to work in a team environment and to manage multiple, competing priorities simultaneously
Ability to work effectively in a team environment – adaptable, reliable with a strong ‘can do attitude&#8217
Able to operate in a fast-paced environment with flexibility in regards to changes in strategy and project plans
Project management skills, including an ability to move projects forward in a complex environment
Self-starter, excellent work ethic, positive, energetic attitude
Strong creative skills, including the ability to generate new ideas
Passion for doing great work and delivering the unexpected
Languages skills: English, Mandarin
Strong Chinese writing skills
BA / BS required and Master degree preferred

Channel Marketing Associate Resume Examples & Samples

2+ years of related work experience in the industry
Bachelor's Degree with emphasis in Marketing, Finance, or equivalent experience
NASD series 7 license required or must be obtained

X Channel Marketing & Branding Specialist Resume Examples & Samples

Bachelor’s Degree required with an emphasis in Marketing or a business related field. Financial Services experience preferred
Licenses/Certifications Required interest in obtaining FINRA Series 7 license within the first year of employment preferred
Minimum 5 years professional marketing, communications and/or sales experience
In-depth knowledge of investment/financial planning concepts and trends affecting the financial services industry
Demonstrated success in executing B2B marketing campaigns
Expertise in lead generation, sales, project management, market research and digital marketing best practices
Strong attention to detail and proven time management skills required
Proven ability to communicate and present to any audience, including C-level executives
Exceptional organizational leadership skills required
Outstanding interpersonal skills with a strong presence and the ability to interact across different levels of the organization and with external clients
Must have the ability to work effectively independently, as well as in a team environment
Must have strong computer skills, including intermediate-to-expert proficiency in Excel and other MS Office applications

Associate Channel Manager Wholesale Channel Marketing Resume Examples & Samples

Demonstrate appropriate level of competency in: Drive Continuous Improvement, Set High Standards of Performance, Leadership, Teamwork, Communication, Business Acumen, Management of Self, Management/Development of Others, Focus on the End Customer, and Build Trust
Previous P&L responsibility
5 years prior experience in Sales, Marketing, Channel Management, and/or Product Development required
Bachelor’s Degree in Marketing or related field required

Director of Channel Marketing Resume Examples & Samples

12 years of relevant experience and a Bachelor’s degree or
7 years of relevant experience and a PhD or
10+ years of channel marketing experience required
5+ years of experience managing and driving demand with and through partners
Strong understanding of marketing planning and program development/execution
Detail-oriented, with ability to manage multiple projects and vendors
Independence, with flexibility to work in fast-paced, “start-up” environment
Computing skills in Microsoft Word, Excel, and PowerPoint
Hands on experience with salesforce.com

Director, Channel Marketing Resume Examples & Samples

Excellent analytical (qualitative & quantitative) and financial modelling skills, ideally gained at a Management/Strategy firm or equivalent
Experience managing channel strategy, including ecommerce store and third party retail partners
Experience managing complex discounting decisions and strategy
Experience working across functions to deliver customer/prospect/client facing solutions
Able to prioritize requests based on business objectives and timing for key decision making or events
Strong communication and presentation skills, getting stakeholder buy-in, presenting proposals to senior management
Experience with extending an existing or new product or service offering to the online channel
Bachelors degree required. MBA preferred
5 years experience developing or managing Ecommerce channel with a demonstrated record of delivering revenue growth
5 years delivering high impact pricing/promotions strategies, programs, execution, analysis or consultancy
5 years digital marketing, online product development/management, sales or new bus development experience
3 years team management and vendor management experience
Prior experience managing budgets, P&L and developing strategy

Channel Marketing Analyst Resume Examples & Samples

Execute a segment-based multi-channel retention marketing strategy
Identify and analyze opportunities for improvement in member experience/ member serving process
Own progress toward defined, program-specific success metrics for total service consumption, working with manager to course correct strategies as necessary
Execute outbound communications (primarily email) to executives who subscribe to the services of specific programs. The communications are designed to promote aspects of the service and encourage consumption in order for our clients to secure value from the service. Specific activities include
Work with Product Marketing and Leadership council product leaders to develop and maintain an editorial calendar to effectively convey key program messages
Creating campaigns and collateral to enhance current service consumption
Measuring and monitoring performance and course correcting as needed
Ability to influence and partner with internal business partners on strategic products objectives and challenges; Energy and positive attitude to work with varying stakeholders and get them through to the “final mile” of action and outcomes; Persistent and relationship-focused
Able to influence and advise internal partners on marketing strategy and direction
Strong business knowledge to understand and interpret senior-executive challenges
Ability to learn substance of research quickly; ability to graphically depict key insights; Synthesizes competitive information on an ongoing basis to inform marketing strategy
Proficient in Eloqua, Salesforce.com, Business Objects, and Google Analytics and able to present data clearly to inform decisions
Excellent organization, multitasking and prioritization skills

Channel Marketing Analyst Resume Examples & Samples

Work with a team to record, validate, and process high volume of claims made by customers for marketing program discounts
Assist with the management of rebate program tracking in using Oracle Channel Revenue Management
Prepare recurring and ad-hoc management reports, and assist with audit requests in a timely manner to meet deadlines in order to adhere to company’s schedules
Prepare various reporting schedules for areas of responsibility
Some overtime may be necessary
Conversational written and oral English communication skills
1 year AR/AP/Credit and Collections experience desired
Experience with ERP business applications such as Oracle, Oracle ChRM Trade Management, OBIE, and Hyperion preferred
Experience with accounting for customer discounts and marketing programs preferred
Strong Excel skills highly preferred, including use of Pivot tables & Vlookup functions
Bachelor’s degree in accounting or equivalent
Proactive, positive, team first attitude
Ability to establish and build effective and cooperative working relationships with business partners (sales, marketing, executive team, development, etc.)
Organized and detail oriented
Potential to grow with the company and take on more responsibilities

Manager Branding & Channel Marketing Resume Examples & Samples

Partners with product management to develop tradeshow objectives and strategies, maintains budgets and develops and manages the associated timeline and schedules
Manages and coordinates exhibitions at trade shows and conferences
Proactively promotes expansion of mobile and digital tools as a major marketing communications approach, domestically and internationally
Actively promotes Abbott Vascular brand by ensuring projects meet corporate brand standards

Director, s Field & Channel Marketing Resume Examples & Samples

Develop joint Vormetric Data Security (VDS) marketing plans and implement them and track ROI
Proactively create demand generation campaigns with for Vormetric and with partners (e.g., events, telemarketing, e-mail, direct mail, seminars, advertising)
Manage, develop and drive communications of VDS relevant information and programs channel and through marketo and salesforce partner portal
Create events plant and strategies (e.g. webcasts, Tradeshows etc.) to communicate the latest and greatest programs/promotions
Build and maintain a solid marketing plan and associated events calendar and budget
Work tightly with Vormetric Business leaders, Channel , Field Sales and Marketing team in each territory to drive the planning and execution of campaigns and events
Produce dashboards and analysis focused on achieving Revenue/Pipeline, Awareness and Operational Efficiency
Set up a lead follow up Process to better understand Return on Marketing Investment (ROMI)
Develop an Effective America’s Field Marketing Strategy and reporting approach
15+ years of experience in relevant marketing activities for enterprise software and hardward companies
15+ years of experience in Global/Channel/ /Field Marketing for B2B software or technology company, with proven ability to deliver consistently strong measurable results
Security, Storage or Networking Industry Experience a plus
Must have North America field marketing experience
APAC/EMEA/LATAMmarketing experience is a plus
Quality Experience with closed-loop methodology and the hands-on utilization of CRM tools like Salesforce.com and marketing automation platform – e.g. Marketo
Strong ad copy, copy writing and editing skills a must
Experience with setting up and managing optimization experiments including specific examples of using A/B testing or multivariate testing that lead to an improved conversion rate
Excellent organizational skills with the ability to run multiple projects and meet deadlines
The ability to work in a collaborative environment
4 year undergraduate degree, MBA preferred

Associate Manager, Channel Marketing Resume Examples & Samples

Translate channel strategy into plans, projects, and programs in collaboration with management and sales
Work with channel customer and internal teams to identify, develop and implement training plans and programs
Ensure success of annual channel plans by directing and coordinating product roll-outs, projects and programs
Monitor and compile competitive activity including new product introductions, promotions and designer incentives
Identify promotional needs, assist with the analysis, and coordinate brand activities to implement the promotional plans
Identify, propose, and implement approved store display plan in collaboration with management
Support sales team in the negotiation of annual programs and preparation for line review, business meetings and marketing updates
Support public relations opportunities for national exposure for our products in partnership with customers, including TV, magazine and on-line opportunities
Bachelor’s degree in marketing, finance, business administration or related field or 8 years of equivalent work experience, and
3 years channel marketing, design, or sales experience
Demonstrated successful ability to build positive partnerships and work collaboratively with cross-functional business teams
Ability to think strategically with supporting analytical skills
Excellent interpersonal and communication skills with the ability to interact with all levels of the organization
Kitchen Design Certification(s)
Experience working with The Home Depot merchandising department

Director of Worldwide Channel Marketing Resume Examples & Samples

Define and develop Gigamon’s global Partner marketing & development strategy, including Partner value proposition(s), messaging, benefits, investments (both Gigamon and Partner) and expected results
Conduct market research, partner surveys etc. to inform decisions and maximize Gigamon’s ROI from Partner investments
Co-develop, launch and ensure the ongoing success of the Gigamon WW Partner Program
Engage with the media and analyst community to promote Gigamon’s Partner Program, messaging and proposition
Develop and communicate partner-facing value propositions for Gigamon, its products and solutions (why Gigamon, how to build your business with Gigamon)
Develop Partner recruitment and onboarding collateral and sales tools
Develop online and in-person training content for Partners, Customers and Field personnel, manage in-person training delivery, and recruit/equip Authorized Training Partners to increase capacity and reach
Manage the Gigamon Sales/Pre-Sales/Technical Certification program and develop the community of Gigamon Certified professionals
Create partner communications materials to support Partner audience and community development
Organize and deliver (via Field Marketing) online and in-person Partner events, such as Partner Advisory Councils, Partner Conferences and Partner briefings
Develop and deliver Partner Marketing & Development platforms and tools, including the Partner Portal, Learning Management System, Co-Marketing platforms and Sales Enablement apps (e.g. SalesVUE, MobileVUE)
Adapt (“partnerize”) global marketing campaigns, programs and promotions to ensure suitability for Partner Marketing purposes to build pipeline and accelerate revenue, and support Field-developed programs designed for the same purpose
Provide leadership to the global Partner marketing & development team, and ensure Partner marketing best practices are replicated globally
Supervise the Partner MDF program, monitoring performance to maximize ROI of MDF spend
Generate regular communications and updates on program plans and results to demonstrate maximum return on investments
BA/BS degree in related field. MBA preferred
10+ years of marketing/partner marketing experience, including partner recruitment, onboarding, enablement and activation, preferably in a start-up/challenger environment. Previous channel management experience an advantage
An excellent understanding of Marketing functional disciplines and partner management processes
Experience creating and implementing proven successful strategies for creating demand for new offerings in the channel
Strong collaboration & negotiation skills, showing ability to influence without ownership, gaining support and trust across the organization to achieve agreed upon business outcomes
Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences, including customers, channel partners, sales, analysts and journalists
Outstanding project management skills and the proven ability to manage multiple complex initiatives in parallel
Strong people management capabilities, including acquisition of world-class talent, development and motivation of high-performance teams
A personal style that is viewed as open-minded and collaborative and is not abrasive or arrogant

Manager, Channel Marketing Resume Examples & Samples

Implement and manage partner marketing automation tools; enable regional and global stake holders to ensure the adoption of the tools and the delivery of demand generation campaigns
Define and carry out the strategy, planning, and roadmap (near and long term) for a set of partner marketing automation tools via Red Hat's partner portal
Establish a programmatic approach that uses the partner marketing automation tool to co-market with partners that is aligned with Red Hat's immediate and long term business objectives
Grow Red Hat's market share and revenue with focused demand generation campaigns delivered via the partner portal (Red Hat Connect for Business Partners) to expand our reach to enterprise and mid-market customers with our channel partners
Socialize the co-marketing capabilities with our Field Marketing and partner teams; project manage marketing and sales collateral to ensure distribution to partners via PMOD tools
Manage the communications to both internal and partner stakeholders to report on partner activities utilizing PMOD tools
Proactively lead cross-functional collaboration to promote strategic partner priorities and collaborate with various internal teams and departments to achieve success
Routinely and concisely track and report campaign results and outcomes with regional counterparts
Establish and manage a good working relationship with third-party tools vendors and suppliers
Approach multi-dimensional program development with a “digital first” mindset by building and maintaining a library of partner-ready demand generation campaigns for our global partner consumption that include a full portfolio of marketing and sales collateral
Collaborate within a matrixed team environment
Project management and vendor or agency management skills
Experience with budget responsibility and the demonstrated ability to deliver on a roadmap of feature sets
5+ years of related experience; global software background is a plus
Experience in partner marketing automation and content syndication
Experience in development and deployment of social media content
Record of creating integrated, multi-touch marketing plans around business objectives, as well as guiding and measuring a range of marketing activities through an extended team
Motivated, innovative, collaborative, multi-tasker, creative, and analytical
Good campaign strategy, design, and development skills
High level of commitment and a passion for results; ability to meet deadlines and handle numerous projects simultaneously
Background in the global software business and proven effectiveness in creating and delivering comprehensive, end-to-end global marketing campaigns with targeted technology and channel partners

Mgr, Channel Marketing Resume Examples & Samples

Develop and execute To/Thru/Two marketing plans and demand generation programs with strategic partners in North America
Continuously deliver ROI reporting metrics on all executed activities
Lead new product and programs launch plans to sales and partners
Identify the needs of the channel sales team and partners and provide input into which programs should be built to support their objectives
Partner with account managers to create account-level plans and execute on quarterly activities
Track market and channel trends and adjust channel strategies accordingly
Manage a regional budget including partner Marketing Development Funds
Liaises with and between other Symantec sales teams to drive new partnering and sales opportunities
10 years of channel marketing experience
Previous experience in working with web hosting and domain registrar partners preferred
Experience in IT Security, SaaS and Web Hosting marketing industry a plus
Proven track record of successfully driving channel growth through marketing strategies
Previous channel sales experience, including an understanding of two-tier channel sales and various partner segments fundamentals desired
Strong multi-tasking, multi-project skills across time zones
Comfortable seeking out stakeholders and presenting project details to leadership
Capable at sorting and analyze data and identifying key statistics
Ability to travel 20% of the time
LI-EMEA

Team Lead, SMB Channel Marketing Resume Examples & Samples

BA/BS degree in economics, marketing, or quantitative field
7+ years of experience in an economics, marketing or quantitative or related role, with people management experience
Strong analytical and digital marketing skills in channels like email, Facebook Ads, onsite merchandising and SEM
Demonstrated ability to achieve marketing results across a portfolio of marketing objectives
Ability to distill complex data into digestible insights
Ability to distill complex problems into digestible work streams
Experience partnering with product, analytics, and creative organizations
Experience with customer lifecycle marketing
Excellent communication with peers, management, and cross-functional teams

Specialist, Omni-channel Marketing Resume Examples & Samples

Marketing professional with marketing and sales knowledge / experience across sport and fashion/lifestyle
Solution oriented personality who understands to balance brand equity/building a brand and commercial relevance/interest of channels
An ability to think outside the box and bring true innovation to the retail marketing environment
Solid business acumen and in-depth knowledge of Retail KPIs
Solid interpersonal, networking and negotiating skills
Strong problem-solving and decision-making abilities
> 5 years of experience in trade, retail marketing or sales

Institutional Channel Marketing Associate Resume Examples & Samples

Undergraduate degree with minimum GPA of 3.3 required
Progress toward an MBA, CFA or other investment certification is preferred
Strong written and oral communication and presentation skills
Demonstrated intellectual curiosity and ability to learn new concepts quickly and, complete multiple and diverse assignments with the highest level of quality
Highly driven, passionate and tenacious character

Specialist, Channel Marketing Resume Examples & Samples

Flawless and timely execution of new products, services and marketing initiatives in all B2B channels
Work cross-functionally with campaign, channels, product, pricing, marketing communications, channel and IT to develop and execute programs end-to-end
Manage channel conflict programs
Co-ordinate the execution of marketing, campaign launches and product launches to align to Mobility objectives
Define, develop, and execute targeted programs and offers to accelerate wireless
Manage channel communication content to support execution excellence
Summarize various campaign priorities and products into a concise and visually appealing presentation for retail
Define measures of success by channel and track results accordingly, altering approach as needed
Create compelling and strategic marketing presentations

Director, Channel Marketing Resume Examples & Samples

Create a comprehensive global channel marketing plan across multiple channels, specifically targeting e-tail and distribution, with the goal of building brand awareness and ensuring maximum channel partner success in marketing and selling Western Digital hard drives. Will have responsibility to build and manage a global channel marketing team
Execute channel marketing activities that include
O Developing partner facing marketing plans to support goals of worldwide geographical sales territory management and business development
O Driving partner participation and productivity via marketing campaigns
O Participating with creative resources in developing partner collateral and produce communication schedules for partners, to include delivery of local-language material and programs
O Collaborating with business units to identify and deliver upon current and future business goals
O Developing and maintaining global guidelines for channel partner spending that optimizes ROI and aids the building of WD brand awareness
Support partner advertising and PR efforts, ensuring company brand and communication standards are followed
Maintain a good knowledge of market conditions, partner business models and competitive activities
Build and manage a global channel marketing team
Responsible for North America DMR Sales team which sells company’s branded products or services and maintaining relationships with key, major DMR’s, Online resellers, and tier II retailers
Responsible for expansion and development into key accounts along with acquiring new accounts directly or through distribution
Responsible for managing and generating all sales activities
Works closely at all levels within assigned account to identify all new opportunities for present and future products
Presents and negotiates contracts at senior levels
Builds and develops high level customer contacts/relationships to ensure long term partnerships, increase sales, and maintain a competitive position, yielding the highest possible returns on sales
Participates with BU Management in the overall planning, designing and implementing of worldwide sales strategy and business plans
Compiles and manages relevant sales budgets, profit margins, growth plans to maintain/increase market share
Responsible for individual sales goals as well as supervisory responsibilities and manages the everyday running of assigned sales office and remote teams in assigned area
Provides support and leadership to all staff in the development of individual objectives, training, recruitment, departmental plans and reviews to evaluate achievements against plan
Works with other departments to ensure that all activities satisfy the legal and other requirements related to regulatory, tax duty and financial authorities
Manages the activities of other sales personnel
Recruits, trains and develops sales staff for assigned area(s) of responsibility
Provides leadership to staff in the development of individual sales objectives, sales plans and sales strategies
Leads and manages team of Channel Marketing Managers and worldwide and U.S. DMR Sales Managers
Bachelor’s Degree in Marketing or related field or equivalent
5 - 10 years related Channel Marketing experience with at least 5 years of experience working with channels for high-technology products
Thorough knowledge of marketing strategies, product and volume forecasting methodologies
Thorough knowledge of financial modeling, corporate financial metrics
Developing successful programs and communications to the partner community
Leveraging entire marketing mix to successfully promote and drive partner success
Building strong relationships with sales and cross functional groups
Project management and ability to juggle multiple projects
Working with international and domestic partners
Managing a multi-cultural, multi-regional, international staff
Read, write and speak English proficiently
Ability to speak and/or write German, French, or Spanish is a plus
Write complex reports with correct grammar, punctuation, spelling and good structure
Read, analyze, and interpret complex, technical documents
Respond effectively to sensitive or controversial business situations
Effectively present complex topics to all levels of employees including senior management
Apply mathematical operations to such tasks as frequency distribution, analysis of variance, correlation techniques, sampling theory, and factor analysis
Apply algebra, geometry and advanced mathematical concepts such as exponents, logarithms, quadratic equations, and permutations
Define problems, collect data, establish facts, and draw valid conclusions
Interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables

Director of Channel Marketing Resume Examples & Samples

Improve enrollment performance of our Workplace Integration channel, which reaches customers via proprietary ad placements on their 401(k) provider sites
Lead root cause analysis across marketing, product, BI and finance teams
Lead the weekly key metrics review for the Ongoing Enrollment management team
Deliver monthly enrollment performance reporting and update to senior leadership
Maximize the reach and response rates of our direct mail and email channels
Develop standard tools and processes (ex. reporting, content management) across channels
Deploy rapid testing and learning to improve enrollment effectiveness in existing channels
Test and scale new customer acquisition and conversion channels, including online advertising, Webinars, social media and the use of our advisor center for customer acquisition
Influence and implement segmented lifecycle programs designed by the Marketing Programs team (ex. email nurture, member milestone communications, etc.)
Manage channel marketing projects and cross functional resources from project start to delivery
Partner with product and engineering teams to build supporting consumer and platform products in an agile environment

Channel Marketing Analyst Resume Examples & Samples

Engage with marketing campaign managers to promote HP marketing campaigns to partners
Manage and quality control web and mobile applications that partners use to market HP
Analyze and synthesize relevant data from the partner surveys
Investigate key processes and recommend a path forward to optimize them
Present recommendations to management

Associate Director Channel Marketing Resume Examples & Samples

Bachelor’s degree with 10+ years related work experience in pharma, biotech, healthcare industry or ad agency supporting these industries (Masters with 8+ years or PharmD with 7+ years); advanced degree preferred
Marketing experience required; sales experience a plus
Experience with program development and /or knowledge of US channel environment and trends
High level of technical and analytical ability, and advanced Excel skills
Strong project management skills, developing timeline, project milestone, status reporting and issue resolution
Strong capabilities managing and prioritizing multiple projects
Ability to anticipate and proactively plan to avoid implementation issues
Ability to estimate project costs and manage projects within budget
Ability to foster and maintain collaborative relationships at the executive level and across business functions, as well as with external business partners
Strong customer focus with ability to anticipate customer needs and provide services that are beyond customer expectations
Ability to use customer insights to drive and guide the development of new offerings
Ability to manage complexity and analyze multiple and diverse sources of information to define problems accurately before moving to solutions
Advertising agency experience strongly preferred
Managed markets experience strongly preferred
Knowledge of channel specific and program and promotional regulatory requirements is preferred

Senior Director, Channel Marketing Resume Examples & Samples

Lead the retention email marketing team and the EAB Daily Briefing editorial group to peak performance through creative inspiration and data-driven management
Drive subscriber growth and content engagement for daily “cover the coverage” Daily Briefing newsletter
Foster engagement for existing customers through regular outreach and retention marketing campaigns
Take advantage of existing touchpoints to drive further engagement in EAB insights and services
Build relationships and engagement for key objectives and experts through social media platforms
Develop organizational competency in digital marketing to raise brand awareness and elevate marketing conversion
Demonstrated record of achievement and increasing responsibility
Experience with Eloqua or another email automation platform, email analytics platforms such as Webtrends or Google Analytics; and web content management systems such as Sitecore
Facility with Salesforce and social media management tools
Curiosity and drive to lifetime learning
Optimistic, can-do attitude

Team Lead, SMB Channel Marketing Resume Examples & Samples

Analytical and digital marketing skills in channels like email, Facebook Ads, onsite merchandising and SEM
Ability to distill data into understandable insights
Ability to distill problems into understandable work streams
Experience partnering with product and analytics organizations
Ability to communicate with peers, management, and cross-functional teams

Director Omni Channel Marketing Resume Examples & Samples

Provide leadership as well as engage and develop team members in a high performance environment. Monitor performance
Execute the Market Omni-Channel calendar and manage the Omni-Channel marketing plan related to the implementation of the Global brand activation strategy (including any locally planned and globally approved market-specific initiatives) consistently into the channels
Provide input into creation of Market Brand Plan and MWB Omni-Channel Activation Calendar
Plan and manage Omni-Channel to ensure a right investment decision as well as ROI analysis
Implement the CTC (Branded spaces) distribution platform finalizing the key destination doors sell-in packages, staff trainings, sell-out tools)
Deliver appropriate channel activation sell-in tools at Sales Launch period
Plan resources to guarantee perfect execution at /branded space planning, VM, Staff Training, Monobrand activation)
Ensure the global toolboxes deliver against the Market's trade marketing needs, as well as any CTC tools. Assist in the creation of seasonal account mktg plan in collaboration with BUs, Acc Mktg, Trade Mktg and Sales teams. Assist in the creation of the Monobrand 52 week plan
Marketing/Sales Budget management. CAPEX management
Experience in the field
International mind set, fluent English both spoken and written
Degree in business administration, marketing or related area
Advanced command of English, written and spoken
Experience in Sales, Trade/Account Mktg and Brand Mktg on top-tier companies

Senior Channel Marketing Analyst Resume Examples & Samples

Collaborate with Channel and Alliance partners to drive and execute partner marketing programs and initiatives that facilitate growth of HDS channel partner pipeline and revenue and improve Partner engagement. Key tactics are events, tradeshows, tele-marketing, direct mail and eDMs
Monitor and track all activity with a focus on delivering ROI
Drive adoption, development and utilization of HDS partner programs
Manage execution of all channel and alliance partner related events
Manage post program reporting - summaries and metrics, and provide recommendations for future
Manage MDF budget forecasting, reporting and adjustments, ensuring best fund utilisation
Strive to deliver Marketing excellence, driving efficiency and developing marketing best practices in our execution
Engage key stakeholders from sales, marketing and channel leads whistle balancing partner requirements
The successful candidate will be an experienced, results driven marketer with experience in IT industry and partner marketing
Excellent verbal and written communications skills and stakeholder management skills
Marketing experience in the technology industry, preferably the B2B space
Solid understanding of ANZ channels environment
Highly organised, proactive, results-oriented, creative individual, with ability to work autonomously and in cooperation with both the local sales team and the local and APAC marketing team
Must be a high-energy, motivated self-starter with the desire to grow with the organisation, ability to thrive in a fast-paced environment

Senior Director, Channel Marketing Resume Examples & Samples

Develop and implement Market Access strategic and tactical plans to support the Celgene current and future portfolio of products in alignment with brand plans and customer based plans including financial forecasts & analysis
Lead Market Access Marketing team to develop, implement and manage marketing initiatives for all channels of U.S. Market Access customers. These accounts include Payers, PBMs, Physician Networks, Pathways Providers, Specialty Pharmacy, Trade, Medicare, Medicaid, State Oncology Societies and Physician practices
Develop marketing strategies, tactics and tools for use by account management and field sales for Celgene Patient Support, REMS Programs and other access related initiatives
Collaborate closely with national, regional and contracting account management; brand marketing; market research; sales management; legal; regulatory; medical; global marketing; global market access; corporate affairs and others to ensure appropriate understanding & implementation of Market Access Marketing strategies as well as drive opportunities to maximize tactical investment through partnering with these groups
Collaborate with Health Economics and Outcomes Research (HEOR) team to develop strategies and tactics to support all Hematology/ Oncology brands. This includes development of Value Propositions, Economic Analysis and Tools as well as Unbranded tactics to support communication of value across various formulary decision makers
Collaborate with Market Analytics, Corporate Affairs and Market Access Team to monitor the competitive environment in order to identify opportunities with payers, patient access & pathways
Lead the development/management of relationships with key opinion leaders within above identified channels as well as lead identification of key business questions and key performance indicators to support measuring success of programs
Prioritize, identify and implement Market Access Marketing plan adjustments when necessary to respond to the dynamic Market Access market place and ensure alignment with Brand/ Market Access leaders on such activities, where appropriate
Provide US Market Access input at all stages of brand development and decision-making; including proposed markets, positioning, branding, forecasting, pricing strategies, Phase III/IV projects, life-cycle management and scientific / promotional communications
Manage and optimize annual Market Access promotional budgets to ensure optimal marketing mix and proper execution through all account teams or non-field based approaches
Provide leadership to the Market Access Marketing team members, including coaching, motivating, advising and developing team members
LI-PB1
At least 8-10 years’ industry experience with 4 + years of in line marketing/channel marketing experience, preferably with at least 2-4 years of Hematology/Oncology and Immunology experience
In depth knowledge of payers, patient access, physician networks, Federal & pathways companies
Proven track record of effective people management including coaching, motivating and development planning
Excellent written/verbal communication at all times. Experience in delivering complex messages to various internal and external customers with a track record of effective and influential presentations
Demonstrate initiative, creativity, strategic capabilities, and ability to work effectively in complex, rapidly changing environments
Proven team player with ability to frequently and successfully navigate cross-functionally with other Market Access teams and other Celgene Departments

Institutional Channel Marketing Associate Resume Examples & Samples

Assist in the development of channel marketing and communication strategies to both expand market share and retain existing clients
Support the implementation of marketing plans to achieve business channel and corporate objectives
Leverage internal and external sources to gather product, channel and competitor insights with the goal of providing recommendations to drive category distribution and market share
Develop and maintains broad knowledge of competitive offerings, market trends, and industry developments specific to the business area
Assist in developing processes to gather and consolidate input from sales and client services regarding business needs. Ensures a consistent feedback loop between marketing, sales, product, and investment areas
Compile marketing measurement results for management. Monitor consistency of agreed upon tracking methodology. Understand parameters of a successful campaign, relevant analytics, and ensures desired results are measurable and tell a compelling story
Communicate progress, issues, and solutions to senior management to obtain input and buy-in
Undertake day-to-day activities to ensure the successful delivery marketing tactics for the institutional channel globally
Work collaboratively with the broader marketing team to identify opportunities to streamline processes and improve delivery to our channel partners
Project management experience, including an ability to manage multiple projects simultaneously on tight deadlines
Superior interpersonal skills - including the ability to work effectively in various team settings and influence senior partners
An ability to work in a fast-paced, results-driven environment, with a natural ability to think analytically and creatively
An interest in the financial services industry

Channel Marketing Resume Examples & Samples

Degree in Mass Communication or Marketing
Good knowledge in multimedia, Augmented Reality/ Virtual Reality tools
Passion for brand building and creativity
Prolific user of social media & tech savvy
PC gaming enthusiast is a plus

Senior Manager, Multi Channel Marketing Resume Examples & Samples

Be a thought leader in building and executing marketing programs
Develop relationships across stakeholders
Lead cross functional teams to develop and execute campaigns
Be agile and work with agency partners/vendors to identify innovative rep capabilities
Own the marketing roadmap for Ecosystem capabilities
Deliver best in class marketing tactics and capabilities to meet business objectives
Work with reps, brand marketing and sales training teams to build playbooks, use cases, etc
Be abreast of industry trends and regular share out with teams
Select vendor that best meets needs of brand strategy and recommend projects that meets internal selection guidelines
Coordinate with agencies to execute digital and print tactics; hold agencies accountable to Takeda standards and budget
Incorporate design best practices and Takeda standards; ensure content is inline with Marketer's design
Be liaison between MCM-Ps, sales team, sales operations, and agencies; provide regular status updates; provide insight on why changes were recommended
Navigate tactics through promo review
Share insights, best practices, and innovations from area of expertise
Understand brand/product insights and journey then provide tactical/program recommendations
Recommendations to strategy and brand planning efforts
Prior experience launching marketing campaigns and managing agency partners
Prior experience leading a cross functional team to develop and execute marketing campaigns
Be a team player that is readily willing to help other members of the team
Experience with developing campaign reports and providing actionable recommendation based on report findings
Therapeutic knowledge – ability to quickly learn the disease state
Product knowledge – ability to quickly learn the product
Communication – ability to communicate ideas, data both verbally and written, in a persuasive and appropriate manner
Budgeting – ability to maintain an accurate brand budget for product expenses
Management – ability to set priorities, develop workflow processes, and direct people as necessary

Director, Indirect Channel Marketing Resume Examples & Samples

Develop and manage execution of corporate marketing programs for the Indirect Channel
Be the liaison between CHQ Product, Marketing and Marcom teams (based in Philly) and the Indirect team (based in Denver) to develop product marketing strategy and launch plans specific to the Indirect sales channel
5+ years data and telecommunications marketing,
5+ years' experience in a business-to-business organization
Previous work experience with indirect channel sales and marketing
Understanding of branding principles, especially in the business-to-business category
Capable of managing multiple projects and priorities simultaneously within rapidly changing environment; comfortable with complexity, ambiguity, change
Experience working with marketing communications and advertising agencies
Excellent organizational and planning skills; analytical, makes decisions using data/facts
Ability to lead complex projects through management of cross functional teams; outstanding interpersonal skills, demonstrated ability to influence change through interpersonal relationships; strong mediation skills; relationship builder; networker
Inherently sees opportunities and how to bring them to life; exhibits intuition

Senior Mgr, Vending Channel Marketing Resume Examples & Samples

7+ years work experience in marketing or channel planning in the FMCC industry
Good understanding of consumer research and database marketing
Must be able to work independently with minimal supervision, and work constructively as a team-player who can work with various stakeholders
Enthusiasm to perform a variety of miscellaneous tasks
Native-level Japanese and good command of English
Willingness to make frequent business travels domestically
Relevant Bachelor’s degree. Advanced degree is an advantage, but is not required

Multi Channel Marketing Campaign Operations Associate Resume Examples & Samples

Complete Multichannel Marketing Operations responsibilities including but not limited to: Campaign Target List Generation and Management, Vendor Coordination to ensure smooth deployment of marketing campaigns, Multichannel Marketing Campaign Operations documentation
Execute and support Multichannel Marketing campaigns
Develop and manage integrated project plan for all vendors and internal client activities required for implementation of the MCM campaign
Manage Reporting of campaign performance
Develop and maintain an understanding of marketing technology capabilities and opportunities to leverage the technology to meet marketing needs
Aptitude for solving problems
Have experience working with marketing tools to support multi-channel marketing execution
2-4 years experience running campaigns in CRM tools (e.g. Unica, ExactTarget, SilverPop, Smartfocus, Siebel, e-Dialog)
2-4 years work experience administering Marketing Automation or Email Marketing (e.g. Eloqua, Marketo)
Strong Excel skills needed, SQL background a plus
Working knowledge of data queries and data feeds
Experience with Tableau is a plus
Ability to work independently with little direction
Detailed oriented and should be able to manage numerous deadlines & deliverables
Pharmaceutical or Marketing Experience (Specific Operational Marketing experience nice to have but not necessary)
Ability to work in a fast paced environment working with multiple teams including web development, IT, business analysts, analytics team, account management as well as interfacing with clients as needed
Exceptional communication, interpersonal, team building, and support skills
Demonstrate resourcefulness, motivation, initiative, and creativity

Multi Channel Marketing Account Director Resume Examples & Samples

Manages project teams including both internal and external resources in the design, development and delivery of client solutions
Leads teams to review and analyze client requirements or challenges and develops and costs associated proposals that ensure profitability and high client satisfaction with limited if any senior management input
Manages the process of proposal preparation and/or modifications including overall bid integrity
Develops project plan with timelines and deliverables and leads project to successful completion, on-time and on-budget, from start to finish with limited senior management guidance
Recommends improvements and alternative solutions to resolve problems
Serves as key point of contact/trusted advisor with client and/or internal stakeholders
Provides high level input to, and ensures the development of, client reports and presentations and delivers all or significant portions of findings to client
Develops and/or elevates new business opportunities through the identification of follow-on work and new leads
Provides follow-up with client after project deliverable have been completed to ensure client satisfaction
Proactively continues to strengthen subject matter expertise through on the job experience, participation in conferences and symposiums and other forums for professional knowledge sharing
Proactively mentors, coaches and shares subject matter expertise with others to elevate our capabilities to deliver world-class solutions for clients

Manager, Alternate Channel Marketing Resume Examples & Samples

Collaborate with cross-functional teams, including product management to develop and implement relevant lead generation campaigns (including webcasts, virtual events, content syndication, sponsorships, dimensional mail, promotions, etc.)
Develop campaign objectives, target audience, key messages/content, program sequencing, recommended touch points, and key metrics or benchmarks within specified budgets
Work closely with events team to understand external event opportunities (national, regional) and provide recommendations for campaign alignment
Manage the Channel Marketing Development Fund budget; track and analyze ROI and effectiveness of campaigns for prioritization of resources
Responsible for developing and implementing lead-generating campaigns that support the overall sales strategy for both new business sales and sales into the existing customer base
Work with the Marketing Automation and Lead Generation teams on marketing campaigns and initiatives. Continuously evaluates and refines processes and approaches to improve performance
Responsible for identifying gaps in sales enablement and creating tools to close those gaps
Ensure all programs and campaigns are executed effectively, to deadline and deliver against business objectives
Provide detailed analysis and reporting of each campaign, including interpretation, commentary and recommendations. Including ROI on marketing investments
Create co-branded, co-messaged collateral to support strategic partners
Maintain partner facing digital environments to ensure latest marketing and sales tools are available
Maintain effective relationships with internal and external stakeholders
At least 7 years of B2B marketing experience
5 years of alternate channel marketing experience
Minimum 5+ years of experience in marketing and lead generation activities
Technical background or high-comfort level with technical products, a plus
Must be able to demonstrate strong project management, budget management, and organizational skills
Strong written, verbal communication, and presentation skills
Strong analytic skills and the ability to turn data into useful information to support sales goals and objectives
Bachelor’s degree required, preferably in Marketing or Business Administration

WW Channel Marketing Director Resume Examples & Samples

Work closely with partners to develop joint marketing plans that tie to revenue goals
Ensure that we have compelling materials for sales teams at the strategic partner as well as at Box to use in driving customer demand for our joint products
Lead a direct and virtual team of product marketing, sales enablement and marketing managers to ensure overall execution against strategic objectives and priorities
Manage MDF funds to ensure partners are focused on delivering pipeline
Define the KPIs and optimize program performance (mROI) to ensure pipeline targets are met
Be an internal advocate for partners among key stakeholders
8-10 years experience in high technology channel marketing

Director, Channel Marketing Resume Examples & Samples

Develop strategic plans to drive sales through the channels and to deepen engagement with channel partners
Analyze the marketplace, industry trends, customers, and competitors to develop a clear vision and aligned strategy for the channels
Partner with Marketing partners to generate payer insights to develop the value proposition and marketing mix with the goal of ensuring appropriate patient access
Partner with health economics and outcomes team to develop the value proposition, value story, messages and materials to support payer reimbursement and access
Partner with Pricing department to develop a pricing and contracting strategy to effectively manage market competitiveness
Develop and use data analytics to drive decisions that will maximize sales and define and track metrics to measure the effectiveness and reach of the channels
Define and track metrics to measure the effectiveness and reach of each channel

Channel Marketing Intern Resume Examples & Samples

Provide assistance to the channel marketing teams on pricing, promotional strategies, and merchandising strategies
Work with field sales team to conduct competitive analysis
Aid in the development and execution of quarterly promotional plans for some of our key distribution partners
Help create product merchandising and promotional strategies for account buyers
Assist in the analysis utilized to conduct effective forecasting and demand changes
Aid the Channel Marketing team in accomplishing daily activities (creating PowerPoints, pulling POS data, research, basic financial analysis as it relates to promotion effectiveness)
Provides support to the Channel Marketing team with any special projects, key events or internal sales training and communications

Specialist, Channel Marketing, IOT Resume Examples & Samples

Identify and pursue new acquisition opportunities ie. new programs, campaigns, segments, targeting opportunities etc
Work with marketing communication partners on campaign execution ie. briefing, approvals and post-evaluation
Partnering with other cross-functional teams, most notably Business Intelligence, Product Management, Take to Market and cross-business unit teams to collectively drive results
Solid Microsoft Excel and PowerPoint skills, and an ability to use both mediums to tell concise, actionable stories to all levels of the organization (channel agents and executives)
Demonstrated knowledge of marketing across all media types including direct mail, digital and online, mass advertising, etc
Detail oriented with the ability to prioritize and manage change in a fast paced environment
Establish and maintain effective relationships with cross-functional teams
Customer focused, team player, innovative and self-motivated

Channel Marketing Assistant Manager Resume Examples & Samples

Specific responsibilities will include but are not limited to:Market, Shopper, and Channel / End-User Insights
Compiles market, shopper / end-user, and channel knowledge gaps and creates a summary for the business to review
Helps manage timelines and deliverables for all line/catalog reviews
Helps to compile profiles of competitors and channel customers using primary and secondary research and data
Gathers competitive and marketplace intelligence and share with the organization, ultimately constructing a competitive profile and comp shop analysis
Collaborating with partners and other organizations to achieve results
Four year College/University degree

Senior Director, N.A Channel Marketing Resume Examples & Samples

You must have the ability to think strategically across the business and envision broad, multi-channel initiatives to drive results across multiple priorities, while effectively interacting with partners, channel sales and field marketing colleagues and managing a team for day-to-day delivery and execution
The candidate will need to possess strong analytical/business skills, outstanding communication skills, true drive for results, and good networking and influencing skills across a complex organization
This is a metrics driven business. You must be able to determine appropriate measurements for all activities and track and report progress against targets in a highly structured fashion
Strong back-office/operational skills and experience managing MDF and traditional funds, including compliance and POP
This is a highly collaborative team – successful candidate will be both pragmatic and creative when working with others
12+ years of experience in business and/or customer marketing background is desired, preferably in a high technology area
5+ years of channel marketing experience in a leadership role
Some travel required (up to 25%)

Channel Marketing Intern Resume Examples & Samples

Intern will work with the Video Collaboration marketing team and the Regional channel marketing teams to assess channel marketing programs and sales enablement tools
Working in partnership with the BG and Regions, the intern will deliver an inventory and assessment of current tools and programs, along with recommendations for improvements and additions
Major in Marketing or pursuing and advanced degree (MBA), with an interest in understanding how B2B products are sold to business customers
A basic understanding of the different types of distribution and reseller channels for B2B products is required, as well as an interest in understanding what types of channel marketing programs and sales enablement tools are best suited to the different types of B2B reseller
Highly analytical, organized and good communicator, verbally and in writing

Channel Marketing Resume Examples & Samples

Course work or degree in business/communications or related field
Personable and conversational – no wall flowers, please!
Strong understanding of the GoPro brand
Strong writing skills and well-versed in PowerPoint and Excel
Quick on your feet and able to problem solve on the fly

Senior Manager Work Channel Marketing Resume Examples & Samples

Build a scalable partner demand generation engine including co-branded campaigns, tools and assets to help partners create pipeline
Drive joint messaging and objectives for awareness and demand generation activities that produce leads and referrals for both T-Mobile and selected partners
Ensure that we have compelling materials for sales teams at the strategic partner as well as at T-Mobile to use in driving customer demand for our joint products
Serve as primary contact with program partners for implementation of acquisition and retention activities of Indirect Channel Partners
Work with channel partners, sales, and marketing analytics to evaluate program and partner performance and optimize marketing investment
Maintain a strong understanding of the products, marketplace, business trends and buying behavior. Provide competitive intelligence on indirect industry incentives, products and program strategy to indirect team
Successful track record of working with strategic, technology, resell and services partners on go-to-market for joint offerings and traditional channel marketing tactics
Enterprise Hardware, Telecommunications, Software and/or SaaS experience
Strong knowledge of channels - including distributors and value added resellers
Proven track record of developing successful partner lead generation programs
Excellent communication and collaboration skills to partner with stakeholders and communicate findings to senior leadership
5+ years experience in high technology channel marketing
At least 18 years of age. Legally authorized to work in the United States. High School Diploma or GED. Pre-employment background screen

Director of Channel Marketing Resume Examples & Samples

Leads, motivates and develops a team of 10-12 marketing professionals
Serves as a strategic thought partner to the BU Marketing leadership and Sales community
Responsible for managing channel marketing holistically and defining and leading strategy
Actively creates an environment where employees can do the best work of their lives. Also broader mentoring of key talent in the community including development, rotation and mobility programs
Provides strategic and tactical direction for channel sales and marketing including planning and budgeting
Leads cross-functional project teams in a boundary-less way - defines shared outcomes, frames the work to be done & organizes the team to deliver
Seeks out marketing best practices and ways to share learnings across the Marketing community
Looks for opportunities for marketing leaders to share Intuit successes externally and position company as a market leader
BA required, MBA is a definite plus
Digital and Brand experience critical
Requires a strategic mindset with capability of engaging in deep business and marketing-related discussions with senior management
Forward-thinking leader with the ability to create strategy, drive decisions and take action, and to roll up their sleeves and dive into the work when needed
Strong leadership and people management skills with a passion for attracting and growing talent
Understands the importance of failing forward and encourages hypothesis driven experimentation

Manager, Omni Channel Marketing Resume Examples & Samples

Create the Omni-Channel (Wholesale, Direct to Consumer (DTC)) marketing plan related to the implementation of the Global brand activation strategy
Manage execution of the Global Omni-Channel calendar including any locally planned and globally approved market-specific initiatives into channels
Assist in the creation of seasonal account plan that outlines aspects of activation, both in-store and out-of-store in collaboration with Business Unit (BU) and channels
Produce and deliver account marketing plans for the market's key accounts in close collaboration with the Sales, BU and Trade Marketing teams (Wholesale & Consumer Direct)
Liase with Events and Partnerships team to deliver exciting consumer experiential event at the store level in cooperation with Brand Communications, BU
Brief Global Concept-to-Consumer on any additional Market Omni channel marketing needs, obtain approval and create and execute the initiatives in line with brand guidelines
Ensure the Global/Market brand calendar is followed throughout the Market and that any Omni channel work complements this
Ensure all retail space management solutions are partnered with the best point-of-sale with regular updates
Implement and execute Global Omni channel marketing strategy for all channels
Share and implement global ISC and VM strategies with Business Unit (BU) and channels in sell-in stage and manage executional excellence to maximize sell-out
Create and distribute Omni channel marketing calendar
Lead the strategy in partnership with Events and Partnerships team to drive and initiate an exciting consumer experiential events at the store level
Provides stores with comprehensive campaign execution manual to ensure operational excellence
Plan and manage Omni-Channel MWB to ensure a right investment decision as well as ROI analysis
Execute brand concepts with a special emphasis on key destination doors, in close collaboration with BU, CTC and Sales team
Sell-through by key account
Traffic and conversion
Market retail sales vs plan
Market Retail direct channel contribution vs plan
Over 7 years of sales and/or marketing experience

Head of AMR Channel Marketing Resume Examples & Samples

Bachelor's degree in business, marketing, product marketing, retail buying/planning, or related field experience
5+ years of Retail Channel Marketing experience with a focus on consumer electronics experience (or relevant fields) in stores and online
5+ years experience solving category problems for Retailers through the use of category levers or drivers, such as merchandising, assortment, pricing, promotions, and space
3+ years experience as a direct people manager, responsible for the team’s annual performance reviews and growth
Masters of Business Administration or related degree
Strong collaborative, selling, and relationship-building skills
Proven analytical skills; able to track sales using industry tools and tie back to promotional/marketing tactics and KPIs
Successful track record of coaching and developing others
Experienced in developing and managing joint and co-op funded marketing programs with retailers
Experience in Shopper Research and Insights
Fluency in Excel, PowerPoint, Word, and/or Keynote
Travel: 30%

Channel Marketing Director Resume Examples & Samples

Partner with the channel in establishing and driving execution of annual marketing plans designed to increase quality of sales opportunities and market awareness for Stratasys’ value proposition together with the channel
Monitor, measure, and improve upon channel marketing KPIs to further drive effectiveness or programs and plans
Manage channel partner MDF program, including developing a performance-based structure, managing the budget allocations, providing strategic investment direction, approving requests, and analyzing ROI
Organize and manage effective cadence of ongoing communications and programs with the channel to maximize sales readiness and campaign effectiveness. Includes customer promos, product launches, campaign assets, channel incentives
Collaborate with Stratasys marketing communications team, product team and sales enablement team on the development and release of channel partner enablement tools and resources
Partner with the sales organization in ensuring full alignment with the sales plan and all channel efforts & communications
Overall, act as internal liaison between Stratasys and channel partners, presenting Stratasys’ vision and plan to partners, and gathering and sharing product and channel insights internally
Hire, manage and develop channel marketing staff, providing direction and focus to achieve departmental and company performance goals
Participate and support in company planning and development meetings/activities as needed
Demonstrate commitment to Stratasys Core Values by leading, acting and behaving in a manner consistent with these values
Bachelor’s degree in business, marketing or related field; MBA preferred
5+ years in progressive modern marketing roles in B2B technology companies required
3+ years in channel marketing management or leadership roles in B2B technology companies required
Strong ability to communicate and represent Stratasys at all levels of channel organizations
Demonstrated ability to develop and lead annual plans and presentations with channel marketing and executive teams
Demonstrated ability to partner with the sales organization and all relevant functions internally to achieve objectives
Proficiency with Salesforce.com and Marketo highly preferred
1-2 Direct reports

Specialist, Channel Marketing Resume Examples & Samples

Build quarterly hype strategy plans for Loyalty & Retention Outbound BRS and BM channels to drive positive results
Work cross functionally with Operations, Strategy and Communications to identify better opportunities to pilot
Manage the hype budget and capture month to month actual and accruals
Build incentive briefs and present at Executive level governance
Back-fill for IB hype prime during vacation periods
Bachelor Degree in Marketing
2 - 5 years experience in Telecoms
Creating executive level decks and excellent use of excel programs at advanced level
Experience in analyzing data to build recommendations to improve sales trajectories
Highly organized, detail-oriented and the ability to manage multiple projects simultaneously
Driven to get things done with an insatiable drive to improve process and build relationships
Positive attitude, enthusiastic and able to comfortably operate in an ever-evolving & changing environment
Ability to effectively communicate and present to executives and directors with a high degree of confidence

Senior Manager of Channel Marketing Resume Examples & Samples

Minimum 3-5 years working directly with resellers on co-marketing programs
Experience in marketing program management required
Dealing with ambiguity and organizational agility (Able to thrive in a matrix organization, leveraging and influencing others to achieve objectives)
Results-oriented (achieves goals successfully; focuses on winning in the marketplace; impacts the bottom-line; constantly challenges self and others to deliver results; acts with a sense of urgency and seizes opportunities when they arise.)

100

Senior Channel Marketing Partner Resume Examples & Samples

Contribute to the bank’s multi-channel strategy and annual multi-channel plan, including setting strategy, developing measurable goals, and defining tactics and budgets
Collaborate with Product Managers and Segment Managers to develop relevant, motivating offers and incentives for multi-channel marketing campaigns
Manage implementation of multi-channel marketing programs, with an emphasis on direct mail, from inception to completion, including development of each campaign objective, developing test criteria, managing creative development and production, and measuring results
Maintain a test plan and track results of testing to inform and refine future programs
Collaborate with sales teams’ management to support and provide guidance to local and regional marketing groups whose customers may be contacted by multi-channel marketing efforts
Participate in efforts to streamline, automate, rationalize and otherwise improve internal processes and procedures
Bachelor’s Degree in Marketing required
Master’s/Advanced Degree in MBA preferred
5+ years of experience in managing multi-channel marketing programs within the financial services industry preferred
8+ years of marketing experience preferred
Experience with integrated, multi-channel marketing campaigns with emphasis on direct response tactics
Knowledge of telemarketing, email, and digital marketing, preferred
Thoroughly conversant with test and learn strategies, control group and test cell selection
Strong understanding of retail banking business drivers, business development concepts, and strategy related to customer cross-sell and prospect communication
Demonstrated ability to work independently and to plan and manage long and short-term, complex projects
Management, negotiation, and presentation skills
Competitive bidding and job sourcing

101

Associate Manager Search Engine & Paid Channel Marketing Resume Examples & Samples

Delivery of JNBO.com sales and traffic objective
Affiliate program support including: delivery of assets of weekly promotions, ensuring assets are correct and on time, validation of partner placements, entry of tickets to request proper presentation of assets and materials onsite
Affiliate program strategy including: negotiation, implementation, and management of partnerships with key online partners and placements
Monitor results, analyze key website metrics, and provide recommendations and strategies for continued program improvement
Monitor the competitive landscape and stay current with paid digital marketing trends, new methodologies and adopting best-practice strategies
Minimum 5-8 years working in digital marketing capacity
Minimum 3-5 years of experience in ROI driven strategies and techniques
Proven success in leading the planning and management of Paid Digital budgets
Expert in Google Adwords, Yahoo! Search marketing, MSN Adcenter
Advanced usage of bid management tools (AdLens, Marin, etc), experience with SEM vendors
Experience with growing global websites through paid media channels
Experience with Affiliate Marketing is desired
Aggressive, goal-oriented, results driven – focused on achieving measurable success of programs
Excellent project management and cross functional communication skills, including the ability to communicate effectively with both technical and non-technical individuals
Excellent written and verbal communication skills; defined by proper grammar, spelling and context in written documents and proper tone and tactful word choice to promote a respectful and collaborative team environment
Strong strategic marketing skills
Skilled at managing and prioritizing multiple tasks, with strong planning and follow-up
Possess forward-looking approach to the search industry and the future of Online Marketing
Proficient in MS Word, and PowerPoint, knowledge of HTML is helpful

102

Channel Marketing Analyst Resume Examples & Samples

Ideally 2-4 years marketing or sales experience
Ability to influence and partner with internal business partners on strategic product objectives and challenges; Energy and positive attitude to work with varying stakeholders and get them through to the “final mile” of action and outcomes; Persistent and relationship-focused so uses multi-channels to get messages heard
Excellent written communication skills; Excellent oral communication skills; Ability to present self professionally and intelligently to internal clients/colleagues
Strong editing skills; Ability to learn substance of research quickly; Ability to graphically depict key insights; Synthesizes competitive information on an ongoing basis to inform marketing strategy; Proficient in Eloqua and Google Analytics and able present data clearly to inform decisions
Excellent organization, multitasking, and prioritization skills

103

Senior Director, Channel Marketing Resume Examples & Samples

Monitors and directs the development of company product distribution programs
Plans, develops, and implements programs for distributors, reseller and dealers
Works closely with sales and product marketing management to ensure effective marketing of products and use of programs through effective channels
Strategize on both sell in and sell out activities
Focus on end user marketing efforts, trade show strategy and vertical marketing efforts
Create effective programs that support competitive growth and accelerate dealer mind share
Minimum of 9 years of relative experience required
BA degree is preferable

104

Channel Marketing Activation Manager Resume Examples & Samples

Build unique cross category Value Propositions for targeted customers within the channel, that help our customers win. Share this information effectively with Sales, key stakeholders and cross functional teams
Work closely with marketing and sales to maximize value and impact of Product Fixed Marketing Expenditure (PFME)
Develop and lead the execution of fully aligned channel activation plans
Coach and inspire sales teams through action and competitive intensity to win. Actively communicate expectations and provide regular feedback
Manage critical path for major category initiatives such as product launches and promotions that are presented to Sales
A university degree in a business-related discipline
Minimum of 2 years successful marketing experience, in addition to 2 years of direct sales experience, preferably at the account manager level. Foodservice industry experience is highly preferred
Proven problem-solving skills with an ability to influence others and drive efficiency
Experience in developing and executing channel activation plans
Must be comfortable in working within a fast paced dynamic environment
Demonstrated ability to manage several complex priorities with strict deadlines and attention to detail
Excellent communication skills combined with strong negotiation skills
Computer literacy: MS Word, Excel, PowerPoint, e-mail and other MS applications

105

Channel Marketing Intern Resume Examples & Samples

Create, coordinate and execute channel programs and promotions in support of established channel strategy to increase balance of share, balance of floor and return on investment for channel customers
Write, edit, review and execute channel specific communications to support programs and promotions
Liaise with internal team and vendors to support marketing and advertising needs for Masco Cabinetry products
Liaise with channel customer and internal teams to develop and execute training plans and programs
Assist internal and external customers with day-to-day marketing needs within channel
Currently pursuing Bachelor’s degree in marketing, finance, business or related field
Major GPA of 3.0 or higher
Ability to effectively express thoughts/ideas through written and verbal communication
Strong organizational, problem-solving, and analytical skills; able to manage priorities and workflow
Proficient on basic computer programs: Microsoft Excel, Word, PowerPoint
Previous related work experience

106

Senior Manager of Digital & Channel Marketing Resume Examples & Samples

Develop and execute the global channel marketing strategy by defining the marketing plan per targeted market segment including specific approaches for customer retention and customer acquisition
Build a high-performing Marketing team to execute the plan by identifying, developing, and retaining strong talent
Proactively work with select Channel Partners in establishing deeper engagement and effectiveness of Channel activities to expand the visibility of our built-in products
Oversee execution of go-to-market plans for launching new OEM and activating their dealer networks
Set strategy and manage team responsible for campaign conception, list building, segmentation, development and execution
Manage field marketing team that is responsible for driving the creation and use of training and dealer materials to drive increased awareness and activate dealerships
Set OEM lead generation strategy and manage team responsible for driving top-of-funnel leads for Inside Sales
Set marketing automation strategy and manage automation team responsible for developing and executing marketing programs designed to onboard new customers or educate/cross-sell/upsell existing customers
Measure and adjust programs based on ROI analysis with further improvement of initiatives and processes implemented
Forecast channel marketing business contributions
Readout monthly on channel marketing plan, execution and performance
Serve as key leader on Americas OEM Leadership team providing strategic insights across functions to continually raise the bar
10-15 years’ experience in integrated, multi-channel marketing including field and digital
Proven leader with 5+ years managing multiple direct reports
Demonstrated experience in creating business cases. Strong analytics, reporting and strategic thinking skills
Successful project management experience developing and launching new initiatives
Demonstrated ability to build strong relationships
Superior written and oral communication skills. Demonstrated experience in writing and presenting comprehensive marketing plans and executive presentations
Proven ability to build high-performing marketing teams combining Channel, Product Marketing & MarCom activities required
3+ years in a global company with a matrix organizational structure highly preferred
Expert in Microsoft Office, CRM and Marketing Automation skill set required
Travel requirement: 15-25% mainly domestic travel as required

107

Channel Marketing Head-ed Resume Examples & Samples

Significant experience working within investment management or marketing
Bachelor's Degree required, preferably in Marketing, Communications, or related field
Strong writer with a confident grasp of the investment landscape including capital markets and the different asset classes
Project management skills and experience in developing and driving on initiatives
Strategic and analytical thinker able to provide solutions that are both creative and practical
MBA or CFA preferred

108

Channel Marketing Analyst Resume Examples & Samples

Conduct data analysis from enterprise data warehouse (EDW) and CRM systems
Use Marketing Automation software to execute marketing campaigns on behalf of marketing which includes quality checking, sending, and reporting
Pro-actively build knowledge of relevant external market trends and conduct market scanning
Perform and enhance segmentation capabilities
Own list management and reporting for marketing campaigns
Manage prospect mailing lists, working with customer facing teams to ensure they are current and complete
Support digital strategy through guidance and recommendations based on campaign performance
Promote CEB via Social media channels such as Chatter, LinkedIn etc and measure campaign success
Apply test and learn principles to improve marketing campaign performance (e.g., A/B tests)
Perform marketing campaign analysis, including tracking, data integrity validation, and reporting
Communicate with sales team to improve data integrity throughout the CRM system
Strong analytical skills
Ideally 2-4 years marketing/sales/ or business analytics experience
Ability to work both independently and with a team
Advanced MS Excel and Powerpoint
Must have experience with Salesforce

109

Channel Marketing Category Manager Resume Examples & Samples

Support Eaton Lighting Solutions product lines for the commercial business
Utilize analytical tools, customer POS and external data to identify market trends and growth opportunities
Complete market, district and store level analysis to identify trends, provide regional / vertical recommendations
Support from / to category analysis providing recommendations to improve mix and profitability
Create weekly / monthly executive summaries – internal & external versions
Assist in the planning and development of customer / Eaton growth strategies
Measure effectiveness of promotional / merchandising activities, provide recommendations for new opportunities
Monitor competitive activity in all categories
Support development and recommend improvements to stock programs and merchandiser planograms
Proactive analytics, provide recommendations for continuous improvements
A Bachelor's Degree from an accredited institution
A minimum of 3 years of experience in financial reporting, category management or brand marketing analytics
A minimum of 3 years of advanced level analytical and database applications experience (Excel and Access) including conducting complex ad-hoc data analysis
Must be legally authorized to work in the United States without current or future company sponsorship
A minimum of 5 years of creating/developing/updating/maintaining databases (PowerPoint, SAP and BW is a plus)
A minimum of 5 years of experience in financial reporting, category management or brand marketing analytics
A minimum o f5 years of advanced level analytical and database applications experience (Excel and Access) including conducting complex ad-hoc data analysis
Experience with Creating and presenting to C-suite level
Comfortable and efficient working with large amounts of data
Ability to analyze data and determine root causes
Self-starter, proactive, task oriented with the ability to manage multiple initiatives
Must be able to work effectively in cross-functional teams at Eaton and with electrical distributors
Innovative & versatile with ability to solve complex issues with new ideas
Excellent leadership, creative problem solving and project management skills
Strong strategic planning, organizational and interpersonal skills
Well-developed verbal and written communication skill
Proven ability to drive execution and meet deadlines

110

Specialist, Channel Marketing Resume Examples & Samples

Execute customer specific strategy for Western Digital including: channel priorities and budget allocation at Mobile Network Operators (MNOs) and Photo Retailers
Coordinate in-store visual merchandising and retail sales associates (RSAs) training within specific retailers
Understand the consumer and marketplace dynamics impacting the Memory and Hard Drive categories
Execute on key channel objectives for the brand and products with account teams and accounts
Plan and execute channel events including Tradeshows and Partner Summits
Understand the levers for driving share and revenue at the account level (e.g. on price, shelf presence, display, features, promotions, convenience, etc.)
Passion for learning

111

AVP Channel Marketing Resume Examples & Samples

This position is accountable for the go-to-market strategies that will deliver the $5B of annual Revenue; Strategic Services and Mobility Growth, and deliver on NPS targets
Position manages a team of 14 with 4 direct reports. This position also matrix manages external marketing agencies and leads internal cross functional teams to deliver on training, compensation, offer and marketing communication deliverables
Identify and quantify the market buying behavior and technology trends that are emerging
Drives investment for product development or establishing new pre or post service process to realize revenue
Establishes sales and compensation alignment to drive required results
Creates and delivers effective segment wide communications, amplifying the objectives and best practices to achieve them
Establish training curriculum and certifications to address unique needs of Public Sector sellers and sales leadership; driving the effectiveness of our sellers across the broad product portfolio is a critical element to success
5+ years of Channel Marketing and/or Federal Industry experience a must
Excellent communication skills (Oral and Written) to address all levels internally and externally
Analytical skills are required to quantify and forecast trends (Risk and Opportunities) to drive investments and alignment of quota and objectives
Strong Business Acumen to develop and assess business case investments
Process and operational skills to develop and deliver integrated programs that address the pre and post sales process of RFPs, programs and campaigns

112

Specialist, Channel Marketing Resume Examples & Samples

Support the Sales Organization and Marketing Business Management by implementing marketing programs and activities that will help achieve sales targets, volume, and market share
Create market pull for SanDisk products both in general and for specific products. Develop bundles and joint marketing activities with other manufacturers to create value-added programs
Develop and maintain productive relationships with SanDisk sales, product marketing, marcom, business operations, and PR staff
Keep current with market conditions and competitive environment
Manage our Paid Search, Affliate campaigns and budgets – understand, optimize and expand our keyword list
Align web copy with SEO and SEM best practices to optimize both SEO and SEM strategies - stay informed of industry trends and best practices
Coordinate with cross-functional teams in successfully implementing email campaigns, online advertising, and co-marketing programs
Implement and manage online marketing programs focusing on building awareness and customer acquisition - measure, analyze, and optimize programs to achieve marketing goals
Continuously monitor SanDisk eCommerce sites for pricing and product content accuracy
Create comprehensive analytics function to measure and optimize site performance
Manage and maintain social networking programs for SanDisk Store
Monitor orders, fulfillment, and customer related issues
Provide reporting and forecasts. Work closely with management to collaborate on eCommerce strategies to meet the goal
4 years eCommerce experience. Involvement in category management and marketing-oriented projects strongly preferred
Basic understanding of HTML, CSS, Content Management System, and graphic editing tools like Photoshop
Extremely internet savvy with thorough understanding of web design, usability, web functionality and shopping behavior
Strong in inventory management and data analysis
Works on problems of moderate scope where analysis of situations or data requires a review of variety of factors
Exercise judgement within defined procedures and practices to determine appropriate action
Understands implications of work and makes recommendations for solution
Escalate problematic disputes to supervisor
Follow departmental and organization policies and procedures
Aptitude to understand hard drive technology
Expert in CE eCommerce industry
Good knowledge of market research disciplines
Good knowledge of business plan disciplines
Excellent communication skills (verbal and written) in English
Good basic project management experience
Excellent organizational skills and an ability to communicate effectively at all levels of management
Experience in dealing with third party vendors

113

Channel Marketing Promotions Manager Resume Examples & Samples

Minimum 3 years of experience as a promotions manager, campaign manager or equivalent role, managing multi integrated promotional campaigns simultaneously with key partnered customers using various platforms and with multiple vendors
Minimum 3 years of experience in working with a collaborative (highly creative) marketing campaign development team
Experience interacting with partnered customers with COOP funding (i.e. distributors, manufacturer’s representatives, professional trades, contractors or end-users)
Experience working with business-to-business customers and translating partnered customer promotional requirements to a marketing communications team
Must be authorized to work in the United States without current or future company sponsorship
Minimum 5 years of experience in promotional campaign manager, channel marketing, product marketing and/or partner marketing
Minimum 3 plus years’ experience in marketing campaign development and execution
Bachelor’s degree from accredited university in Marketing, Marketing/Communications or Business Administration
Experience in an electrical products industry, ideally lighting or lighting controls
Strong leadership, planning and organizational skills with the ability to successfully multi task
Intense customer focus, with the ability to influence and engage peers and build relationships
Detailed planner, self-reliant, problem solver, results oriented and the ability to flex to customer demands
Able to make decisions in a changing environment, anticipate forward-looking engagement tools
Self-motivated with an ability to thrive under pressure with a thirst to gain greater insights
Collaborative and proactive team leader who can positively and productively impact strategic growth initiatives, meet financial objectives while managing administration initiatives
Exceptional written, oral, interpersonal and presentation skills and the ability to effectively interface with senior management
Ability to operate as an effective tactical as well as strategic thinker
High level of proficiency in MS Excel

114

Director, Alternate Channel Marketing Resume Examples & Samples

Responsible for building out the Alternate Channel, Navisite & Carrier Field Marketing organization
Creates a business plan to establish an alternate channel program including VAR, systems integrators (SI), Agent, Navisite & Carrier
Develops and implements Alternate Channel, Navisite (including direct) & Carrier marketing strategy including overlay opportunities with Spectrum Enterprise
Develops and manages all Channel Partner contracts, promotions, programs standards, training and account activities
Works with brand & product marketing to develop promotions and promotional materials to increase sell through and return on investment
Tracks effectiveness of channel marketing programs, and recommends pricing, promotions and programs to meet sell through and return on investment goals
Develops and manages partner onboarding and communication programs and processes

115

Director, Channel Marketing Resume Examples & Samples

Coordinate training and development of affected sales and support teams. Engage the marketing owned resources they need to be effective in their roles
Maintain an understanding of company products, services, policies, and business rules to effectively manage the marketing and communication efforts in the role
Interface with the Brand/MarComm team on PR and speaking opportunities
Manage the enablement of the team of Marketing Channel Managers to productively execute on the marketing plans for each respective sales channel supported. Effectively manage individuals towards growth within their roles to own their part of the business while providing mentorship to set and achieve goals
Proactive documentation and communication of upcoming activity to generate awareness of programs, results and next steps - upward, across peer set and with key stakeholders, especially sales
Provide ongoing team updates on campaign components and implementation progress to plan
Ability to build and foster relationships by developing, maintaining and strengthening partnerships with others inside or outside the organization
Strong analytical skills and the ability to address issues using a logical, systematic, structured approach
Strong computer skills including Microsoft Office; knowledge of budgeting, P&L reports, systems and procedures
Strong knowledge of marketing strategies and procedures
Strong understanding of indirect sales models
Strong knowledge of cable, telecommunications, networking, and cloud products and services
Excellent negotiating, leadership, communication, presentation and interpersonal skills
Ability to supervise and motivate others
Ability to handle multiple projects and tasks
Ability to analyze and interpret data
Ability to work independently and collaboratively
Project management skills and tracking details

116

Director, Channel Marketing Resume Examples & Samples

Build go-to-market plans by strategizing, delivering, and scaling marketing campaigns for specific Benefitfocus products
Drive joint messaging campaigns for awareness and demand generation activities that produce leads and referrals for Benefitfocus and our partners
Ensure that joint marketing materials are compelling for the sales teams and strategic partner to use in driving customer demand for our joint products
Work cross-functionally with stakeholders both internally and externally to execute marketing plans
Analyze and communicate results in order to scale effective programs
Successful track record of working with strategic, technology, resell, and services partners on go-to-market joint offerings and other traditional channel marketing tactics
10+ years experience in marketing with an emphasis in B2B technology campaigns, product, and/or partner marketing
Experience managing multiple clients and partners with many internal and external stakeholders
Metrics-driven marketing mind and familiarity with marketing analytics platforms
Experience presenting to stakeholders including marketing, sales, and executive leadership
Enterprise Software and/or SaaS experience required. Familiarity with HCM/Benefits technology is a plus
Strong knowledge of channel relationships-including systems integrators and resellers
Deep analytical skill set to identify insights and optimize execution of campaigns/programs
Excellent communication and collaboration skills to partner with stakeholders and communicate findings to Benefitfocus senior leadership
BA/BS degree in marketing, business or quantitative field; MBA preferred

117

Channel Marketing Intern Resume Examples & Samples

Actively support field events relevant to the channel and key account calls. This includes specific account requirements like line reviews, support development of annual account business plans and all other appropriate direct account support
Maintain tracking sheets and totem poles for field sales promotions
Process free goods orders for sell through conversion programs
Maintain regular brand marketing communications to the CSO updating programs, product information, events and performance success stories
Assist in cross-channel communication within the brand marketing team and CSO to improve awareness and support of all brand initiatives
Must be proficient is MS office, specifically Microsoft excel. Creating and modifying pivot table is necessary and working knowledge of VBA is a plus
Must be ready to learn and contribute equally
Must be able to successfully pass a drug screen and a background check
Position only open to students with US work authorization who will not now, nor in the future, require sponsorship

118

VP Product / Channel Marketing Resume Examples & Samples

Working with local leadership, the Marketing VP owns the strategy, planning and execution of marketing programs to support new business development, brand awareness, product promotion and overall communications for B2B customers in the region. Specific responsibilities include
Identify and produce opportunities to generate visibility in the APAC market to elevate awareness of the First Data brand. Identify industry influencers and recommend opportunities to engage them with First Data. Establish a regional marketing calendar that leverages existing partner events and initiatives, regional and local industry events, media opportunities, and customer initiatives to promote First Data
Design and distribute compelling and targeted sales messaging, product positioning, client case studies, infographics and presentations to support telesales, sales and partners. Ensure materials present a clear and tangible value proposition that differentiates First Data in the APAC market. Ensure high visibility of our brand and solutions we offer within the partners’ channels on a perpetual basis
Collaborate with sales leadership to identify needs for supporting business development including the preparation of compelling and high impact pitch and proposal materials, promotional incentive programs, value calculators, infographics and micro websites
Support new business from digital lead generation from small and mid-sized merchants, including the assessment, analysis and procurement of digital and social media, PPC, display ads, etc. Coordinate with digital marketing development and support teams, integrate reporting with measurement tracking and salesforce.com; design and execute compelling offers, test, monitor and report results and progress
Assess the competitive landscape and identify opportunities to capture share and leadership recognition
Collaborate across the geography and cross functionally within First Data to create virtual teams to execute marketing programming, client and industry events and. Identify opportunities for unique events to showcase FD initiatives. Create, host and nurture customer advisory groups to generate client mind share and capture important insights to emerging needs
Manage a team of marketing professionals across the region; Set goals and manage progress against them; manage vendors or contractors as necessary. Ensure projects are managed to resonate culturally in each geography to budget and to timelines

119

Channel Marketing Intern SNH Resume Examples & Samples

Work collaboratively with Category Manager, Brand Marketing and Product Marketing to execute marketing plan initiatives
Execute and plan social media activities
Process invoices for payment
Process Creative Work Orders for Field Sales and Marketing Requests
Update and create a new merchandising catalog
Assist with competitive analysis and maintain product cross reference sheet
Review merchandising database for accurate and/or consistent descriptions
Computer literate on all major business software packages
Strong organizational and presentation skills
Effective communicator, both written and oral
Self-motivated to multi-task and meet deadlines assigned

120

Manager, Channel Marketing Resume Examples & Samples

Responsible for driving profitable acquisition sales from various channel partners while maintaining healthy productive relationships
Development of growth and execution strategy for Indirect Sales partnerships
Collaborate with alternative channels team on program development and updates including training and promotional materials
Drive rapid growth in authorized agent program including identification, qualification, training and management of agents/partners
Develop and maintain consistent contact strategy (i.e. onsite/field, phone, email…etc) with partners/agents to assess the program and drive performance
Assist with sales process as needed both internally and externally to ensure that the process is effective and efficient
Enrollment of third party partners and generation of sales through these partners
Provision of training and support for third party partners
Timely fulfillment of bid requests for pricing
Providing support for partner/agent requests and queries
Identifying and advocating product, incentive, people, and system/tool changes needed to meet third party partner needs and deliver channel growth objectives, including internal coordination for changes and contract negotiations with external vendors
Development and refinement of performance measurement and managements systems
Strong sales management and performance management skills
Ability to persuasively explain multiple products to a diverse group of business customers
Ability to engage executive level decision makers and third parties
Must be self directed and able to learn business and new products quickly
Ability to work and contribute as an effective team player in a fast paced sales environment
Basic understanding of Excel, Word and Power Point
Must have proven product and customer knowledge to educate third party partners on pricing and the application of competitive advantages to meet or exceed customer needs
Able to communicate effectively in oral and written form to all levels of an organization
Ability to manage projects and resources
Must possess a valid Driver’s License

121

Senior Mgr, Channel Marketing Resume Examples & Samples

Develop sales channel programs focused on improving lead quality, quantity and higher sales efficiency. Utilize sales enablement tools, segment specific messaging and targeting and competitive dispositioning
Expand existing lead ecosystem by creating and supporting new prospect lead source, such as customer referral programs, 3rd party partnerships and other non-traditional lead sources
Manage overall sales' collateral strategy and platforms. Maintain the library of content and assets, and ensure all external facing materials are up to date, relevant and available for sales. In partnership with Sales Ops, drive adoption of tools
Provide strategic direction to creative development; partner with marketing communications to create marketing and sales collateral
Manages Marketing expenses in order to ensure that they are within budget parameters
Consults with Marketing/Sales to identify, define, size, and prioritize strategic analytics opportunities
Gathers and communicates marketing campaign information and customer feedback in order to promote a common understanding of marketing campaigns, changes, and issues
Generally requires 8-11 years related experience

122

Associate Director, Channel Marketing Resume Examples & Samples

Develop, implement and manage marketing initiatives for all channels of U.S. Market Access customers. These accounts include Payers, PBMs, Physician Networks, Pathways Providers, Specialty Pharmacy, Trade, Medicare, Medicaid, State Oncology Societies and Physician practices
Develop marketing strategies and programs to meet the needs of Celgene brands and key channels and are modified/customized to address specific customers
Coordinate and lead all brand supported pull through initiatives – facilitate thinking on analytics, resource deployment, metrics for success, and tactical development and messaging
Collaborate with Health Economics and Outcomes Research (HEOR) team to develop tactics to support all Hematology/ Oncology brands. This includes development of Value Propositions, Economic Analysis and Tools as well as Unbranded tactics to support communication of value across various formulary decision makers
Collaborate with Market Analytics, Corporate Affairs and Market Access Team to monitor the competitive environment to identify opportunities with payers, patient access & pathways
Coordinate US Market Access input at all stages of brand development and decision-making; including proposed markets, positioning, branding, forecasting, pricing strategies, Phase III/IV projects, life-cycle management and scientific / promotional communications
Manage and optimize Market Access promotional budget to ensure optimal marketing mix and proper execution through all account teams or non-field based approaches
BA/BS required; MBA preferred. At least 6 or more years’ of industry experience with 5+ years of in line marketing/channel marketing experience, preferably with at least 2 or more years of Hematology/Oncology and/or Immunology experience
Strong knowledge of payers, patient access, physician networks, Federal & pathways companies
Previous Market Access experience required
Proven track record of effective people management with or without direct reporting accountability
Must demonstrate ability to lead strategically, drive performance, build alignment, inform, negotiate and collaborate
Excellent written/verbal communication. Experience in delivering complex messages to various internal and external customers with a track record of effective and influential presentations
Significant experience with strong project and process management skills, along with the ability to work on multiple tasks, and to effectively prioritize

123

Channel Marketing Analyst Resume Examples & Samples

The Channel Marketing Analyst will be responsible for working with the cross functional teams to track and follow-up on price blocks, product quality issues, delayed shipments, and merchandising fulfillment; analyze promotions and track program effectiveness; recommend program changes and improvements; manage competitive retail comparisons; interface with Brand Marketing to execute, track, and complete POP and merchandising improvements; approve and track promotional target funds; and work with sales & marketing teams in collaboration with product, brand, and finance to develop strategic initiatives to maximize sales and profitability
Minimum of 2 years in a sales, marketing, finance, or operations experience with a record of demonstrated achievement
Basic knowledge of key business measures—sales, gross margin, OM, etc
Computer proficiency to include Microsoft Office Suite
Solid analytical skills and problem solving ability
Strong multi-tasking ability and ability to manage deadlines in a dynamic, fast-paced work
Environment
Knowledge of construction, automotive, and woodworking products/market
Knowledge of SAP, BW, and other B&D software applications are pluses
4 year college degree required and in Marketing, Business, or Finance preferred
Availability for 5% of Regional travel

124

Channel Marketing Associate Resume Examples & Samples

Collaborate with business unit counterparts to establish new account marketing goals and develop strategic and tactical plans to achieve them
Drive testing discipline and expansion / innovation
Track and review campaign performance and generate recommendations based on learnings, established best practices and competitive landscape
Establish and drive capability roadmap
Stay up-to-date on the latest marketing trends and bring innovation and new thinking to the group
Coordinate and execute enhancements and tests with internal Chase teams and third party vendors
Maintain reporting on channel performance and individual test results
Strong leadership skills, communication skills and the ability to work independently as well as lead cross-functional teams is required
Strong interpersonal effectiveness with ability to collaborate and work well with all levels of management and across organizational boundaries
Demonstrated ability to influence without authority and drive measurable outcomes
Proven understanding of the Card Program P&L and the essential drivers impacting profitability
Ability to articulate complex issues in a concise, simple and relevant manner to all staff levels

125

Channel Marketing Intern Resume Examples & Samples

We are only accepting applications from students who are or will be in Colorado this summer
Strong Excel and analytics skills preferred
Strong PowerPoint skills strongly preferred
Familiarity with social media platforms

126

Channel Marketing Intern Resume Examples & Samples

Assist in item setups and product launches
Create concept sheets and cost estimate requests for new products
Conduct retail audits and enter collected data into spreadsheets
Assist in line framing analysis and financial analysis
Perform marketing information searches on the Internet
Manage logistics of mock-ups for photo sessions and presentations
Excellent interpersonal communication skills

127

Channel Marketing Intern Resume Examples & Samples

Collateral development, selling tools and presentation decks
Conduct competitive and gap analysis
Assist in sell sheet technical information
Conduct marketing information searches on the Internet
Manage logistics of preparation for customer presentations

128

Channel Marketing Associate Resume Examples & Samples

Managing Kensington’s success on Amazon.com
Undergraduate degree in Marketing from an accredited university preferred or professional experience equivalent
At least 3-5 years of professional work experience in the technology industry. Prior channel marketing experience and/or merchandising preferred
Passion for the job, career and company success
Strong team player with a positive attitude and a strong sense of accountability
Works well under pressure from short deadlines and handles tasks with a sense of urgency
Strong organization skills and able to manage multiple projects/tasks at the same time
Professional presence with solid communication skills
Capable problem solver, that is creative in finding a path to success and creating win-wins
Ability to collaborate and build good working relationships with a large cross functional team – including Global Marketing, Regional Product Management and Sales
Strong customer focus – both internal and external
Experience working with Amazon.com and other top consumer electronic resellers (CDW, Dell, etc) a plus
Financial experience related to both budgetary and ROI/metric management a plus
Experience in coordinating and working brand events such as trade shows, customer floor-days and other marketing events a plus

129

Senior Manager, Channel Marketing Resume Examples & Samples

Drive joint messaging and objectives for awareness and demand generation activities that produce leads and referrals for both Box and selected partners
Enterprise Software and/or SaaS experience
Strong knowledge of channels - including systems integrators and resellers
Expert in designing multi-touch, nurture campaigns to leverage partner account lists
Excellent communication and collaboration skills to partner with stakeholders and communicate findings to Box senior leadership
5-7 years experience in high technology channel marketing
BS/BA

130

Channel Marketing Intern Resume Examples & Samples

Strong communication skills with ability to interact with cross functional teams
Solid technical skills and analytical proficiency
Proficient skills in Microsoft Office

131

Channel Marketing Executive Resume Examples & Samples

Execute the partner channel marketing plan which delivers against our business priorities and helps our channel exceed its targets
Provide first class marketing support to drive demand for our partners and supporting them in selling our products and services
Marketing activities include but are not limited to: marketing campaigns, partner newsletters and briefings, product literature, events, incentive support and portal management
Briefing creative agencies on marketing activities to deliver engaging creative, compelling content and successful campaigns
Be fully knowledgeable of business propositions with features and benefits tailored to the partner channel, requires collaboration with internal stakeholders
Sets targets for marketing activities, measures success and recommends/implements ways of achieving continuous improvement
Provide support to the training team to ensure the right marketing messages are landed
Understanding the proposition and portfolio
Builds and executes a marketing plan that delivers on the business priorities
Ability to prioritise the demands on delivery of activities
Applies best practice and provides recommendations across channels
Stakeholder Management
Working collaboratively
Influencing and Persuading

132

Channel Marketing Executive Resume Examples & Samples

Provision of support for specific Marketing Programmes
Maintenance of allocated dashboards and reports, and provision of monthly analysis/commentary to management
Entry of QTF based tactical promotions into the eSAP system, accurately and to agreed deadlines
Prevention, correction and resolution of eSAP related queries
Provision of back-up support to the team

133

WW Beats Go To Market & Channel Marketing Resume Examples & Samples

3-5 years of experience, preferably in a corporate communications, staff engagement or creative role and/or within a CE or performance sales organization
Extraordinary communication and social skills with the ability to listen effectively, socialize ideas across organizations, and articulate the strategies, messages and insights
We require Independent and self-sufficient qualities, able to excel within autonomy and ambiguity. You’re smart, ethical, friendly, hard-working and dedicated. An unquestionable personal code of ethics, integrity, diversity and trust
Excellent written and visual communications skills, both for business as well as creative messages
Advanced level Keynote is a requirement

134

Manager, Channel Marketing Resume Examples & Samples

University or four-year college, with a focus in business/marketing
5-7 years of experience in channel management, brand management and / or sales, ideally with a CPG or durable company
Successful track record in
Developing and executing a multi-year plan for growth
Effectively leading and collaborating with partners in a cross functional team of people to achieve results

135

Channel Marketing Intern Resume Examples & Samples

Requires details-driven, organized person to team up with internal clients and creative resources
Support development of partner marketing messaging and associated collateral
Support campaign and ad kit development
Support event planning for TiVo workshops, tradeshows, webinars targeting cable operators
Work with creative team to package up and deliver assets to a dozen plus cable partners via standard web-based tools
Assist with the creation of digital marketing campaigns via social and email
Brainstorm innovative marketing initiatives to help cable operators retain potential cord-cutters by leveraging the TiVo Service

136

Manager, Channel Marketing Resume Examples & Samples

Executes all Channel Partner incentives, promotions, MDF standards/processes, training and account activities
Manages & executes incentives to drive product & revenue opportunity growth across all channels. Create and implement sales tools and programs such as blitzes, so as to maximize sales’ productivity and ROI
Assists with the development & execution of the event marketing strategy, identifies key tradeshows and marketing partnerships. Manage/coordinate, execute and monitor customer events (including ROI tracking) such as major tradeshows, sponsorships, and other industry events. Track and measure the distribution of venue tickets to Sales teams to maximize return on investment
Supports new offer, product, and campaign launches. Support association and chamber memberships. Facilitate and distribute support materials to all Sales teams within the assigned areas
Facilitates communications internally, working with Branding and Central Marketing to develop communications for Sales employees

137

China Channel Marketing Director Resume Examples & Samples

You will be the primary driver of Seagate’s brand to the distribution channel network, communities, government, alliance and consumers
Develop short to long term strategy and goals in alignment with the businesses and sales on channel development, product positioning, community engagement and OEM/government association
Localize the core positioning for product tier, focus and segmentation for all component products in market place
Establish consistency in Seagate’s global brand within scope of local adaptation
Develop and implement product go-to-market launch plans in the channel, working with all functional groups
Lead, develop and grow a team of local channel marketing teams to be best in class in skills, knowledge and impact to business
Continuously develop in marketing innovations and automation to enhance sales and marketing productivity and ROI in the field
Accountable for marketing spent, processes and ROI measurement
Collaborate with corporate marketing to establish requirements, guidelines and support for China to optimize cost, efficiency, needs and growth opportunities
Active and regular engagement with channel and consumer communities locally
A leader with a vision and a team player
Bachelor’s Degree preferably in marketing, finance or engineering
Minimum 10 or more years of relevant experience with minimum 7 years in channel or consumer marketing
Proven track record in sustainable business and brand development at regional or local level
Energetic, action and results-oriented. Ability to manage at a high level and operational level as well
Experience with working through organizational complexities in a large corporate environment with multi-cultural and multi-regional international teams
Strong marketing technics and knowledge of digital marketing especially pertaining to China’s digital platforms
Strong competence in marketing, channel, branding and strategy
Strong organizational, planning, analytical, and reporting skills
Must be able to travel up to 40%, including international travel
Bi-lingual English and Chinese

138

Channel Marketing Associate Resume Examples & Samples

Suport the execution of measurable demand creation programs that drive revenue through direct and indirect sales teams
Interlock with regional field sales leadership to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities
Work with Web Team on site resources to ensure that inbound traffic can be converted into known leads through a best-in-class Web experience
Implement testing methodologies to enhance the demand creation process, including response and conversion rates and multivariate testing
Support end-to-end lead management process in conjunction with sales operations and marketing operations, including lead capture, nurturing via portfolio marketing, and service-level agreements (lead definitions, lead acceptance/rejection reasons and disqualification reasons that feed into appropriate nurture streams when applicable)
Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length
Manage and adhere to budget
Sales force automation
Web content management
Business intelligence tool
2 or more years of b-to-b demand creation experience; digital/inbound marketing including Web and content marketing, ability to leverage social media to seed demand, search engine optimization/search engine marketing (SEO/SEM), association marketing and content syndication
Building and managing a shared Demand Waterfall with sales
Experience in supporting sales to meet or exceed pipeline and revenue targets
Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
Team player with cross-functional project management skills
Demonstrated skills in positioning and differentiating products and services
Hunger to grow and develop marketing career in a fast-paced environment
Listening, probing and interpreting needs
Conceptual skills to develop a common campaign model
Understands how to use social media in demand creation
Can help direct the content required for demand creation
Inbound marketing
Exceptional project and agency management
Upward management to gain acceptance for plans and budgets
Ability to leverage technology including marketing automation, Web content management, Web analytics and business intelligence (reporting and analysis tools)
Demand type, relative targeting and the b-to-b buying cycle
Demand Waterfall processes and metrics
Lead scoring attributes and schematics
Demand reporting/metrics
Multi-touch, multi-dimensional marketing program design, creation and implementation

139

Channel Marketing Intern Kwikset Resume Examples & Samples

Work collaboratively with Field Sales, Brand Marketing and Product Marketing to execute marketing plan initiatives
Provide excel analysis on channel marketing and field sales promotional programs
Manage 3rd party inventory levels with literature fulfillment organization
Support Kwikset Retail Set Listing Landscape
Support the development of customer Kwikset plan-o-grams software
Work with Brand Manager on product image catalog request
Support Epicor Kwikset Data Analysis
Process customer forms for field sales Preferred Partnership Program
Completed or working toward a college degree, preferably in Marketing \ Business
Strong emphasis on achieving commitments
Prioritizes those projects that will maximize benefit to the organization

140

Director of Channel Marketing Resume Examples & Samples

Partner with U.S. and Canada Wholesale Sales Leadership team along with Product and Brand Marketing functions to develop channel specific solutions aimed at expanding penetration and profitability in Wholesale
Work with Wholesale Channel Sales VP and Business Leader to analyze, develop and execute long term & innovative Wholesale channel strategy, leveraging our core strengths as the industry continues to evolve
Development and execution of effective pull-through marketing strategies for all trade professional segments and influencers- minimizing channel conflicts - balancing selling tools, product, price, service & availability needs for all potential Masonite down channel customers
Specific management of APD (All Products Distributor) members and other key customer’s annual planning process including development and management of budgets, facilitation and tracking of all custom collateral development and display initiatives & development and management of unique programming and loyalty programs down channel for dealers and builders/consumers
Develop and drive annual channel marketing plan and budget to meet company and channel objectives
Lead Wholesale Channel Merchandising strategy and effectively manage annual display budgets
Develop, organize, and facilitate all channel specific communication in conjunction with other cross functional marketing departments within Masonite including brand, marketing and product management (campaigns, announcements, direct mail, etc. - working w/ Masonite Sales Team and Product Managers)
Leveraging new product launches through implementation of communication plan, merchandising, POP, and sales training aids
Partner with Digital Marketing, Ecommerce, and IT teams to drive forward looking digital strategies and solutions for Wholesale Channel
Develop, deliver & promote Masonite selling tools: presentations, competitive comparisons, samples, displays, product kits,
Work with product marketing to gather, research & incorporate VOC in all marketing activities
Bachelor’s Degree Required: Major in marketing or Business MBA is preferred
7-10 years of Senior sales and marketing experience in building product, hard goods or consumer goods, Wholesale Distribution Channel
Project management, clearly articulating project scope and objectives, meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, and tracking/monitoring success
Customer service orientation, complete customer focus, driven to meet or exceed customer expectations
Must be Windows PC computer and internet literate; possess advanced word processing, database and spreadsheet skills with the following applications: MS Office Suite, Word, PowerPoint, Excel; Access preferred
Ability to change course/tasks based on the changing needs of the business – flexibility
Detail-oriented, thorough, strong follow through, sense of urgency
Ability to work effectively and cross-functionally with various departments throughout the company

141

Manager, Channel Marketing Resume Examples & Samples

Champions the Buxom brand across all US retail channels in order to drive growth in all retailer brick & mortar and online sales channels
Develops strong partnerships & regular communication with US retail wholesale teams in order to create robust marketing plans & relevant content consistent with the Buxom global marketing strategy
Partners with Retail Account Wholesale teams to plan and manage manages all channel-specific marketing activities with the goal of driving consumer brand/product awareness, new customer acquisition, and driving traffic and sales per channel
Oversees the content development & production of all Market Week materials, and participates in Market weeks to support company initiatives and retail partnerships
Leads development and cross-functional management of all US VM projects to ensure on-time execution and creative output consistent with overall brand strategy, including coordination of robust written briefs, liaising with retail wholesale partners, and driving approval & feedback across internal (Buxom brand) & external (retailers)
Partners with Global Marketing Manager to develop & deliver robust brand content to support all retailer.com content needs
Partners with Wholesale teams (and local production houses/vendors) to develop and produce tailored consumer-facing collateral & event materials to support retailer strategies (while remaining consistent with global brand direction)
Reviews available CRM/customer data to identify opportunities across customer segments, and recommends strategies & marketing plans to optimize to target them
Identifies business opportunities and risks through utilizing sales performance data, business trends and market information
Liaises with retail wholesale channel teams on regular basis to ensure integrated marketing calendar reflects latest plans across all channels, and is cohesive with overall brand national marketing plans (ie media, social, PR)
Writes creative briefs and manages outcome of deliverables for channel (in alignment with global guidance and toolkits)
Partners with Education Director to commercialize product and maximize market potential by developing support tools for the Sales team, for new product launches, events, and other ad-hoc retailer programs
Coordinates delivery of all retailer & retailer.com comp needs each season
Project manages execution for retailer-specific event activation output (ie Ulta GMC)
Coordinates timelines for all retailer-related activity to ensure all cross-functional brand teams deliver output as needed (ie retailer market week, new product reviews, comp delivery)
Bachelor’s degree required; graduate degree preferred
Minimum of 6-8 years’ experience working in retail or beauty / luxury/consumer packaged goods
Attention to detail with strong organizational and communications skills
Ability to identify new opportunities and applications of advanced analytics-based insights to customer insights, media and advertising business issues
Creates and maintains great relationships with staff, channel partners, and vendors
Ability to organize, prioritize, and deliver multiple products or services concurrently under time constraints
Ability to assimilate new ideas and information quickly, to successfully recommend actions using objective data, and influence the actions taken based on that data
Creativity and appreciation for design that enhances channels images and is relevant to our core consumer
Flexible, open-minded, and eager to find new and creative ways to improve the customer & retail experience through visual merchandising and design

142

Assoc Manager, Channel Marketing Resume Examples & Samples

Creates ongoing channel plans to identify the best new customer segments to pursue, based on data available through internal and external resources
Supports the Director, Channel Marketing in creating innovative and effective channel marketing campaigns to launch new products or grow existing sales
Executes Channel Marketing strategy to ensure development of plan capitalizes on opportunities, maximizes ROI and meets/exceeds current business goals
Maintains and communicates campaign timelines and updates with cross-functional partners ensuring proper collection and monitoring of data to assess ongoing performance and KPI tracking
Sets success metrics for plans, encompassing financial and non-financial metrics
Analyzes results at the channel level of new product launches and trade marketing initiatives
Partners with Global Brand, Sales Operations and Supply Chain on production and allocation of samples and gifts with purchase where region specific
Supports content development for Market Week and participates in Market weeks to support company initiatives and retail partnerships
Tracks and manages spend against budget; reconciles budgets and invoices of channel marketing
Collaborates with Product Development for new product introduction using the most effective and relevant means to reach channel partners and gain exposure
Commercializes products and maximize market potential by developing strategies and tools for the Sales team, including channel marketing plans, promotions, merchandising, and POP materials
Bachelor’s degree required, MBA strongly preferred
2-4 years of relevant experience developing and executing channel marketing campaigns and product launch strategies with the end goal of acquiring new customers and raising brand/product awareness
Experience working in beauty, fashion, retail or CPG
Knowledge on current advertising and marketing trends, media industry news, consumer behavior reports, entertainment/pop culture and retail innovation in order to understand how best to market to our target consumer
Resourceful when it comes to solving problems and pursuing new, valuable and innovative opportunities
Effective partner/vendor management skills
Expertise and experience managing budgets
Must be able to perform essential functions (with or without an accommodation) without posing a "direct threat" to the h and safety to self or others
The Company reserves the right to alter, change, abolish and even combine jobs depending upon changing conditions and needs

143

Senior Manager, Channel Marketing Resume Examples & Samples

Lead channel marketing strategy, initiatives and program execution across the AirLink product line
Work in collaboration with Channel team and partners to develop and execute annual marketing plans
Develop innovative go-to-market programs for channel that drive pipeline revenue
Manage channel marketing budget and MDF programs
Drive ongoing communications with partners to keep them informed on new products, programs, promotions, etc
Be the voice of our partners by gathering and acting on feedback to ensure they can deliver on our strategy
Develop and implement a "channel onboarding" program
Drive annual Partner Summit including strategy, messaging, content
A proven track record of implementing successful marketing programs for a distribution channel
Demonstrated success working with resellers and distributors in North American market
Expertise in designing programs across multiple media including digital and traditional channels
Demonstrated ability to deliver quality results on time and on budget
Demonstrated ability to work effectively across teams dispersed in different geographic regions
Undergraduate degree, 8-10 years marketing experience in B2B technology company
At least 5 years in a channel marketing management role
Percentage of Travel: up to 50%

144

Associate Manager Channel Marketing Resume Examples & Samples

Minimum 4 years experience in digital marketing or channel management required or, minimum 2 years experience with an advanced degree
Experience formulating marketing plans, managing agency relationships, and working on marketing automation and CRM preferred
Experience in marketing communications/interaction with customers via multi-channel marketing approach such as email, mobile, and social, is highly preferred
Experience presenting and delivering to leadership inside and outside of the organization, highly preferred

145

Senior Director Field & Channel Marketing Americas Resume Examples & Samples

Drive marketing strategy and implementation to deliver pipeline coverage for the sales organization
Collaborate with segment and divisional sales stakeholders to build an integrated, marketing and communications plan
Manage marketing deliverables and review metrics to gauge effectiveness and impact of marketing related activities
Ensure close interlock with sales stakeholders
Develop, maintain and leverage a direct and indirect marketing capability
Build brand and RSA customer loyalty, supporting corporate messaging and bringing it to the field and channel

146

Global Channel Marketing Director Resume Examples & Samples

Develop and evolve the Global Channel Marketing programs, resources and tools to create and drive partner demand
Educate and work with stakeholders across the business and with our partners to implement the strategy, initiatives and programs
Own and execute partner communications, tools and resources
Develop and support partner metric collection, analysis and KPIs to measure the effectiveness of partners and impact of programs and ROI of channel marketing
Manage and support a globally distributed team
Drive thought leadership w/ RTM partners around marketing
Drive cross-functional coordination
MBA or Masters degree
Global team management and communications (flexibility to work across multiple time zones.)
8+ years of relevant partner marketing experience
Understanding channel marketing programs and how to execute them with partners to build pipeline
Budget management and project tracking
Strong presentation, writing and communication skills required
20% -30% Travel US and International

147

Channel Marketing Intern Resume Examples & Samples

Assist team with other administrative responsibilities to help drive partner growth
Support activation of key strategic planning initiatives in relation to strategic focus areas
Plan, manage and provide deliverables on projects as assigned
Identify opportunities for improvement and makes constructive suggestions for change
Report out/present your project deliverables to Leadership and Human Resources Teams at the end of the internship

148

Director, Channel Marketing Resume Examples & Samples

Strong presentation skills
Ability to perform well against deadlines
Detail orientation
Personal Capability – Demonstrate technical and professional expertise, Solve problems and analyze issues, Innovate, Practice self-development
Interpersonal Skills – Communicate powerfully and prolifically, Inspire and motivate others to high performance, Build relationships, Develop others, and Collaborate with others
Bachelor’s degree in Business, Marketing or Communications
7-10 years of relevant experience in marketing and/or sales roles

149

Channel Marketing Director Resume Examples & Samples

Ability to manage multiple vendors and customers
Work collaboratively in a team-based environment
Character – Display high integrity and honesty
Focus on Results – Establish stretch goals and Take responsibility for outcomes
Category management or retail merchandising experience preferred

150

Channel Marketing Account Representative Resume Examples & Samples

Responsible for executing demand generation programs to create qualified leads
Convert Tele-Qual MQR leads to Opportunities and warm transfer these BANT qualified leads to Account Manager/Inside Sales/Partner resources
BANT qualify high value leads such as product trials, deal registration leads, inbound sales calls, aged opportunities from Account Manager/Inside Sales resources and converting them to Opportunities and conducting a warm transfer to the applicable Account Manager/Inside Sales resources
Conduct various predefined call-out programs to drive product and services awareness, generating leads and BANT qualifying them through to Opportunities for warm transfer to the applicable Account Manager/Inside Sales resources
Collaborate across departments (sales, marketing, services, product) for demand generation campaign development and execution
Degree/diploma in relevant field, educated and looking for your first sales role within a global organization
3+ years working experience in IT industry, preferably with telemarketing/telesales experience
A genuine interest in technology and intrigued by creative ways to improve the mobile experience
Driven to help enable targets, relentless positive attitude and strong work ethic
Ability to succeed within a highly dynamic sales organization
Excellent communication and presentation skills, attention to detail, and a bias for proactively resolving issues
Ability to learn and master common office software and CRM applications (PowerPoint, Word, Salesforce.com)
Experience in sales, preferably within the wireless industry (an asset)

151

Specialist, Channel Marketing Resume Examples & Samples

Analyze channel metrics and build strategic programs to improve overall performance using 4P execution. Support the development of Quarter plans
Evaluate & clearly communicate campaign results and channel performance
Pull insights from results & customer feedback to optimize marketing spending & activities
Develop actionable campaign insights, analytical frameworks, and profitability models to improve conversion rates, port ratios and product mix
Manage end-to-end launch of new promotions and services from executive approval through channel execution, training & post-mortem analysis
Work closely with key stakeholders and vendors to launch new programs while leading large cross functional teams through design, build, implementation, communication and execution
Create competitive comparisons and sales job aids for channels
Responsible for ad-hoc usage and revenue reports & analysis to drive market pricing decisions in addition to Market analysis and gap closure initiatives
Proven analytical ability combined with strong interpersonal skills and business acumen
Ability to synthesize data into clear and simple recommendations and insight for the business
Experienced in developing programs, providing recommendations based on results and making decisions
Creative with the ability to think outside the box when developing channel summaries and competitive comparisons
Exceptional communication & collaboration skills
Highly self-directed and comfortable working in the face of change and ambiguity
University degree with a Business, Marketing, or Mathematics and/or related discipline
Knowledge of the evolving competitive telecom environment
3-5+ years of experience in a marketing and/or channel execution role

152

Channel Marketing Analyst Resume Examples & Samples

Supports our Financial Institution partners, partnership managers, and sales teams through company channel marketing programs to accelerate referrals in our merchant channel
Enhances our partner engagement model including the PartnerAdvantage program and program success guides/checklists
Writes, distributes, and manages communications calendar for various types of partner and sales communications and events
Develops co-branded collateral and digital assets to promote our merchant solutions product offerings
Assists with the development, launch, tracking, and analysis of our banker incentive offers
Manages a variety of projects through effective project management skills
Keeps pace with industry changes and channel marketing strategies
Typically requires a Bachelor's degree and a minimum of 2 years of related experience; or an advanced degree without experience; or equivalent work experience

153

Channel Marketing Analyst, Merchant Products Resume Examples & Samples

Interacts with our sales teams and merchant line of business to generate leads and accelerate closed deal revenue in our merchant channel
Support the sales team's cross-sell and retention efforts
Launches new product and vertical specific offerings to enhance our competitive differentiation
Support product management, sales enablement and sales in their product launch efforts
Uses effective marketing strategies, creative writing, and effective project management skills
Builds productive internal/external working relationships
Typically requires a Bachelor's degree and a minimum of 3-5 years of related experience; or an advanced degree without experience; or equivalent work experience

154

Intern, Global Indirect Channel Marketing Resume Examples & Samples

Must be proficient with MS Office tools. Technology-savvy
Functions well in a fast-paced environment, detail-oriented and a good team player
Calm demeanor. Customer-service oriented. Enjoys interacting with a variety of people

155

Channel Marketing Associate Resume Examples & Samples

Project manage and prioritize deliverables and calendar of events, as specified in the strategic marketing plan
Coordinate execution of social and digital marketing campaigns, ongoing web content updates
Administer custom participant communication programs
Leverage existing marketing constructs, assess and establish appropriate, recurring communications constructs for the DC team
Gather and analyze metrics for all marketing related activities, prepare reports for key stakeholders, and make recommendations based on findings
Support DC focus events: PIMCO hosted and industry conferences

156

Manager, Channel Marketing Resume Examples & Samples

Defines the tool set channel partners need to create opportunities and move them through the funnel, including training programs
Responsible for creating and directing Quantum’s channel communications plan which includes newsletter, email, social media, blogs and web
Creates co-branded multi-touch campaigns to support channel and field marketing
Owns and drives engagement of the partner portal and associated applications
Defines and reports on key metrics, understands which are critical to revenue and can communicated performance via summary level reporting for executive management,
3+ years managing team(s)
A cross functional leader with the ability to manage directly and indirectly
Experience developing and creating Channel Marketing enablement programs and collateral
Experience developing and managing partner incentive programs (SPIF's)
Proven ability to develop strong relationships across multiple business lines
Experience managing vendors, contracts and agencies
Experience with multi-touch marketing
Salesforce - Experience running reports
Marketo (or similar marketing automation) experience a plus

157

Manager, Channel Marketing Resume Examples & Samples

Manage team of Email Operations specialists in partnership with counterpart in North America Headquarters in Waltham, MA: responsible for enabling our marketing strategy by overseeing campaign set up, customer segmentation, QA, execution and deliverability ensuring on-time, flawless execution for 16+ markets
Provide strong leadership, coaching, mentorship and career management for 2 direct reports and other team members globally
Serve as champion of agile guiding teams into associated methodologies by providing feedback, supporting process improvements and acting as a coach for team members across multiple teams
Encourage team members to “think differently” and optimize the way we work by supporting calculated risk-taking and driving our experimentation culture
5+ years of online marketing experience with proven success working with globally distributed teams
Previous experience in managing a small group of people and in being responsible for their career development is required
Bachelor’s degree in marketing, business, or related field
Experience working with agile methodology/teams
Solid analytical skills and fully capable in problem detection/innovative problem solving
Exceptional verbal/written communication and organization skills with ability to manage many complex initiatives at once
Maintain high level of accuracy with a strong ability to meet deadlines
Experience with marketing automation systems preferred (ex. Adobe Campaign, Unica)

158

Channel Marketing Development Representative Resume Examples & Samples

Provides sales and marketing support to Retail and Etail Channel sales teams
Creates monthly sales reporting and facilitates updates on promotional funding budgets and customer rebates
Facilitates SOX compliance activities by organizing customer rebates and co-op program documents
Monitors distribution of customer rebates and accuracy of deductions taken by customers
Creates basic marketing programs, materials and email communications
Coordinates event planning, including participation in customer sales events, trainings, tradeshows and industry events
Maintains price and cost change files, custom contracts and EDI cross reference tables
Understands and demonstrates Essendant's Core Values
Ability to multitask and work with internal and external associates across all levels and functions
Strong time management skills and attention to detail
Intermediate knowledge of general marketing principles and reporting
Intermediate MS Word, Excel, and Power Point skills and basic MS Publisher and Outlook skills
Basic knowledge of general accounting principles and cost analysis
Basic knowledge of Adobe Photoshop, MS Publisher or other similar software programs is a plus
Bachelor’s degree Business, Marketing, Finance or a related discipline required
Experience with financial impact or cost analysis preferred

159

Institutional Channel Marketing Director Resume Examples & Samples

 Own strategy development for the channel within a cross-functional team with key decision-makers and business leaders
O Conceive, develop and execute integrated marketing campaigns, applying segmentation techniques developed with the help of in-house marketing database and business intelligence experts, as appropriate
O Lead program development and execution (product and thematic campaigns, contact and drive to web /digital strategy, as well as events and roadshows), overseeing a channel marketer who will assist in the development and execution of the marketing plan
O Be the channel brand champion in delivering Invesco’s brand promise and value proposition to support the businesses strategic growth objectives
 Take the lead in developing relationships and partnering with the following
Investment Groups, Product Management and Product Marketing to help inform development, packaging and market activation of compelling messaging and positioning programs for Invesco’s solutions and bespoke strategies to the OCIO platforms and marketplace
Develop effective partnership with Marketing Shared Services Groups to leverage skills & expertise to develop & activate marketing programs that leverage the full set of marketing channels & expertise (Events, Brand, Digital, Database/Analytics Teams)
 Partner with the Events team, lead and help implement the Channel’s Event strategy and program
 Will be responsible for developing and maintaining
O Channel-specific marketing program assets and materials that articulate the institutional businesses’ value proposition and capabilities
This includes: pitch books, fact sheets, videos, webcasts, web copy, sales ideas, brochures, and flyers (leveraging the support of communication and other specialist functions to develop, deliver and maintain these)
O Channel-specific communication programs that apply best practices in digital and social media disciplines
O Support other ad hoc cross-channel marketing initiatives that may arise from time to time
 A minimum of 10 years marketing experience within a financial services environment
Preferably institutional asset management, with proven industry, market segment/channel knowledge and solid grasp of investment products and their application and relevance in the Institutional context
 OCIO platforms and marketplace knowledge and marketing experience a big plus
 Previous experience in an investment management marketing role (preferable institutional) with a demonstrated track record packaging and promoting investment products, insights and themes across multiple asset classes
The ability to think conceptually and strategically with a strong focus on tactical execution
A strong team leader, able to lead cross-functional and matrixed teams and working groups
A team player that believes in the power of collaborative work and interacts with co-workers in a collegial and respectful manner
An effective problem solver that seeks excellence and continuous improvement in his/her work
Excellent relationship builder with strong interpersonal skills and a collaborative approach to working with colleagues
A persuasive communicator in individual, small and large group environments
Executive presence and presentation skills; ability to work with senior sales leadership and other senior key business stakeholders
Ability to manage & oversee multiple projects at one time
Experience managing and leading a small team or individual
Knowledge of regulatory and industry rules, guidelines (GIPS, SEC, FINRA)

160

Senior Manager, Mexico Omni-channel Marketing Resume Examples & Samples

1) Marketing Planning
Lead Mexico Commercial Planning, developing seasonal and monthly promotions and event plans in partnership with cross function teams
Partner with Marketing Effectiveness and in-market agencies to measure traffic and sales impact of our events and media in Mexico to guide future planning
In close partnership with Director, International build annual/seasonal marketing strategies, plans and budgets
Drive execution of seasonal & Grand Opening marketing
Co-develop briefs with Director, International for over-arching media strategy and channel strategies
Write and publish Promotions/Event procedures to stores
Support Director in management of key customer insights projects for brand as needed in Mexico
Develop understanding of Mexico’s business and marketing objectives, and identify and communicate ideas and opportunities to support those objectives both leveraged from Global Marketing Strategy and localized for Mexico
Subject matter expert on Marketing in Mexico markets, specifically in retail
2) Drive Brand Launch Strategy for new stores in Mexico
Partner with the Director, agencies and Field Leadership to develop seasonal/monthly promotions and event plans
Work with Director, finance and marketing leadership to help establish marketing business objectives and traffic goals for our International markets
Plan, execute and provide strategic oversight on new store opening marketing
Apply customer lens, creative thinking and competitive insights to promotions and events
3) Manage In-Store Marketing Elements
Partner closely both with Director, International, retail marketing and print production to ensure all in-store marketing elements are leveraged, localized, produced and installed as specified by Brand
4) Drive traffic with Media
Partner with SF based Media team and in-market agency to ensure that all media is driving brand awareness and traffic in Mexico
Plans should be localized to the market and leverage content produced in US where possible
5) Drive Digital & Social Marketing
In close partnership with Email & Site Marketing teams, ensure Marketing Web/Mobile sites and email in Mexico follow overall country strategy
Partnering with SF based social team & Mexico based social agency to drive Social Media (Facebook, Twitter, Instagram, etc.)
6) Oversee PR and Brand Engagement Strategy
Partner with Global PR team to develop Mexico PR strategy
Partner with in market PR representative to develop and execute plan
Drive awareness through buzz
7) Agency Management
Responsible for oversight of in-country agencies and ensuring all plans ladder up to annual / seasonal marketing strategy with elements of localization
1) Knowledge, skills & abilities
Strong overall Marketing experience with Fashion, Retail or other Consumer Goods Brands
Omni-channel Marketing a must
Excellent communication skills – both written and oral
Strong Influencing/Negotiating skills
Fluent in Spanish a must
An expressed understanding of the Old Navy brand (including aesthetic, taste level, competition)
Skilled and experienced in Agency management a plus
Must be able to manage multiple projects simultaneously in a fast paced environment
Strategic agility – ability to drive strategic vision, bring innovative solutions to launch campaigns, and build sustainable, long-range plans for international markets
Cross-Cultural aptitude - respects, appreciates and is curious about cultural differences; committed to developing cultural awareness in self and others; displays flexibility and sensitivity in working across various cultures and geographies to achieve a common goal
Dealing with ambiguity - can work autonomously and effectively navigate through change; maintains composure in times of stress
Learning on the fly – enjoys the challenge of unfamiliarity and new tasks; learns quickly when facing new problems
Managing others – leading and motivating cross-functional partners
Ability to travel to Mexico 12 times per year
2) Minimum educational level
BA/BS degree required; MBA a plus
Minimum 7-8 years Corporate Marketing experience
Fashion, Retail or other Consumer Goods Brands work experience
International work experience preferred
Leadership experience, managing a team

161

Director, Channel Marketing Resume Examples & Samples

Conceptualizing, developing and implementing multi-faceted programs and promotions, aligned with key sales, marketing and brand initiatives, leveraged across targeted channels driving overall sales and market share gain
Ensuring programs are aligned with strategic priorities of the business while delivering on overall corporate objectives
Understanding business drivers within each channel through contact with key stakeholders both internal (sales management) and external (customers); acting as liaison between channel & marketing department to ensure alignment on mutually held objectives
Delivering highly disciplined and organized approach to project management, often within tight timeframes; coordinating with sales management, brand and marketing communications, product management, as well as finance and other departments as necessary including customers to achieve targeted results
Working with sales, marketing communications, product management and other departments and 3rd party resources to execute timely, effective and actionable communications which achieve desired results for all channels
Working with the product management team to help drive product launch process and ensure channel deliverables are met as directed by overall launch plan; managing process to assure 100% on-time introductions
Developing metrics for all promotions and launch plans; communicating to all necessary stakeholders; tracking and reporting results for quantitative and qualitative post analysis; utilizing information for re-alignment of critical programs to deliver anticipated results
Assisting in preparation and presentation of annual CM budget for all brand & product programs / promotions; working with finance department to assure accuracy and marketing team to incorporate into overall marketing budget; managing monthly expenditures to assure annual budgets are maintained
Interfacing with operations department on S&OP planning; providing projected "lift" and timeline for specific programs that will influence production / run rates; educating and communicating new programs to all internal departments to assure comprehensive understanding of objective, tactics and projected outcome of programs
Assisting with coordination of promotional material development as defined in annual marketing / business plan and as directed by management team; coordinating with in-house design services and external resources and coordinating distribution of materials to target audience and process invoicing to assure proper budget capture
Monitoring and reporting regularly on competitive promotional activity within all channels to affect developing or currently running programs
Managing transfer of authorized FFL database to official company URL to assure proper dealer listings Maintaining up-to-date electronic communication file of all FFL's to assure timely and complete communication as necessary to complete targeted CMM responsibilities
Coordinating domestic training for retail associates 3.5 and DSM-led Armorer certification, including; maintaining of all contact files to assure accurate communication , confirming of scheduling, processing of support materials, dealer tracking and dashboard reporting
Understanding and leveraging "best practices" in development, execution and assessment of all CM activities
BS in Marketing or Management required, MBA preferred
Minimum of 6 years' experience in sales and/or marketing -- preference within sporting or hard goods industry
Exceptional skills in MS Office Suite -- Word, Excel, Outlook, Power Point
Self-starting team player with a keen eye for the details -- consistency of reporting and financial accuracy; strong financial accountability
Proven success in developing and managing targeted sales & marketing programs / activities
Exhibit a sense of urgency and independent initiative toward accomplishing objectives
Thrive in a fast-paced and evolving environment; high energy and strong customer focus
The ability to work at both strategic and tactical levels managing many diverse projects
Self-starter with a high level of motivation; the ability to multitask in a fast paced, potentially high stress environment
High level of organizational skills, follow-through & strong attention to detail
Superior communications skills with the ability to work toward specific goals while under minimal supervision
Quick learner and have or develop an accomplished degree of product knowledge as related to Smith & Wesson and related brands
Must be comfortable around firearms
The use of additional personal protective equipment (PPE) may be required when a job task(s) is being completed in or around your assigned department or in another department, this includes safety eyewear, hearing protection, and safety footwear

162

Director, Channel Marketing Resume Examples & Samples

Ensuring consistency in Rogers, Fido and chatr branding across all platforms and channels
Leading brand implementation for branded and partner retail channels, including packaging, uniform creative and other brand execution
Providing product/service creative for branded and partner retail including print and digital signage across Rogers, Fido and chatr
Ensuring creative and brand fulfillment requirements are met across sales channels
Driving an overall holistic approach for creative across sales channels by understanding business priorities and timelines, and aligning deliverables accordingly
Collaborating with key partners and stakeholders across channel marketing, brand and sales channels
Proven ability to build and lead a 1-3 year strategic plan
Track record of driving business results through creative strategies and tactics, as well as implementing productivity improvements
8-10 years of experience in marketing, merchandising, visual communications or related field preferred
Strong knowledge of methods and best practices in visual marketing in the following areas: visual merchandising, fixture design/development, print and digital signage, planograms and branding
Experience in selection and management of agency and consulting resources
Proven ability to effectively influence and collaborate with cross functional teams and stakeholders
Experience in leading a multi-functional team; with a focus on coaching, mentoring, development and fostering a collaborative environment
Highly adaptable, and able to manage multiple priorities and deadlines

163

Partner / Channel Marketing Management OEM Resume Examples & Samples

The ideal candidate should have a combination of OEM and or channel/partner ecosystem experience, experience working deeply with partners, great interpersonal and communications skills; ability to define a vision, set goals, objectives and work across virtual teams and across Microsoft organizations to achieve specific, well defined outcomes. Experience with both consumer and commercial channel marketing
Candidates should possess 5+ years of senior marketing experience, have an outstanding track record of results, and can demonstrative critical thinking
Experience in specified Markets
Strong leadership presence as well as presentation and public speaking experience is a must as well as experience and comfort in negotiations at the senior executive level
Excellent verbal and written communication ability with requisite interpersonal skills to partner, collaborate and build relationships with partner accounts, account/segment marketing teams, and Microsoft product/marketing groups
Strategically focused - anticipates and develops business opportunities and priorities for future action - while being able to focus on achieving concrete business results through marketing execution during the fiscal year
Understands how to get things done, demonstrates organization agility to overcome obstacles, and achieve objectives within and across groups
Creatively develops original ideas, approaches and solutions to typical, unusual or difficult situations or problems
Customer focused, responsive, and action oriented to meet customer needs while maintaining a positive, professional image of Microsoft
Passion for technology and Microsoft products
This position requires domestic and international travel (approx. 30% of the time)

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