Search Engine Marketing Resume Samples
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Search Engine Marketing Resume Samples
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DH
D Hintz
Deja
Hintz
41427 Nicolas Glens
Boston
MA
+1 (555) 579 8571
41427 Nicolas Glens
Boston
MA
Phone
p
+1 (555) 579 8571
Experience
Experience
San Francisco, CA
Search Engine Marketing Analyst
San Francisco, CA
Harvey Group
San Francisco, CA
Search Engine Marketing Analyst
- Assist in the management of vendor and external partner relationships
- Drive new ideas and processes to improve performance of SEM campaigns including account structure, bid strategy, ad copy, and keyword expansion
- Evaluate and "poke holes" in current methodologies to improve bidding algorithms for improved profit
- Manage ads and performance based initiatives through social media platform like Twitter and Facebook
- Work with SEO Manager to best optimize strategies between SEO and PPC
- Evaluate and “poke holes” in current methodologies to improve bidding algorithms for improved profit
- Drive innovation outside of SEM and focus on performance based marketing to ensure best use of the SEM budget
Dallas, TX
Search Engine Marketing Specialist
Dallas, TX
Sawayn-McDermott
Dallas, TX
Search Engine Marketing Specialist
- Management of online marketing campaigns
- Strategic planning of SEO and PPC campaigns
- Analyzing performance of Search Engine Marketing Programs
- Conducting industry research
- Creative ad copy writing
- Writing analytical and monthly progress reports
- Other tasks as necessary
present
New York, NY
Director, Search Engine Marketing
New York, NY
Monahan Inc
present
New York, NY
Director, Search Engine Marketing
present
- Develop Paid Search strategy and testing methodology and roadmap for client(s)
- Manage subset of Search team across multiple clients, establishing/refining processes for creating, implementing, tracking, analyzing and optimizing Paid Search campaigns in Google AdWords, Yahoo! Search Marketing, Bing, and other search engines
- Manage daily relationships with key search engine representatives
- Set and manage expectation of client and internal teams
- Motivate and inspire cross-section of team members from junior analysts through associate directors to drive continual performance improvements in client business
- Drive new business engagements from RFP completion, strategy development, prospective client pitch through transition to Horizon management
- Evaluate new technologies / strategies / techniques across the search landscape and gauge potential for experimentation within existing / new client engagements
Education
Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Ashford University
Bachelor’s Degree in Marketing
Skills
Skills
- Possess strong business ethics; reliable and dependable
- Excellent analytic skills with the ability to use key tools to dive deep and provide analysis consistently on performance metrics
- Possess strong organizational skills, with the ability to manage multiple projects simultaneously
- Strong analytical abilities and ability to provide complex business insights
- Ability to remain organized, pay strict attention to detail, and meet critical deadlines within a high volume, fast-paced environment
- Basic knowledge of all other Microsoft Office programs
- Acute attention to detail
- Strong Communication skills
- Excellent verbal, written, and presentation skills
- Proficient in conducting research online
11 Search Engine Marketing resume templates
Read our complete resume writing guides
1
Search Engine Marketing Analyst Internship Resume Examples & Samples
- Seek opportunities to improve the report processes, data collection, delivery methods, and value of information
- Assist in campaign creation through keyword builds, ad copy suggestion, and landing page selection
- Assist in budgeting, planning, and forecasting
- Seek opportunities to make additional digital investments in Search Engines, Facebook, Twitter, and YouTube
- Experience using Microsoft Word and/or Power Point to present results
- Ability to learn quickly and multitask
- High internet and technology affinity
- Experience with Google Adwords, Microsoft AdCenter, Facebook Advertising, and Omniture SiteCatalyst
2
Search Engine Marketing Associate Resume Examples & Samples
- Participate in the implementation and management of Paid Search marketing campaigns including the proper setup to track with Omniture and internal reporting tools
- Manage and execute tasks assigned by the Manager, Online Marketing, including keyword expansion, report building, account structuring and analysis
- Work directly with major search engines and web analytics vendors to set up dynamic processes that speed workflow and reporting
- Partner with internal Disney Store teams to guide and implement SEO best practices to ensure first page ranking within major search engines for key categories, franchises and products
- Own and manage Product Feed marketing by ensuring product feed optimization and seamless distribution/extension of feed to 3rd party vendors/partners
- Participate and represent Disney Store in larger TWDC/SEM+SEO meetings to ensure awareness of company-wide best practices and identify Synergy opportunities
- Utilize Omniture and internal reporting tools to create daily, weekly, quarterly and annual reports
- Work with peers to define policies, processes and procedures to ensure a smooth environment that meets all stakeholder requirements
- Execute and report on testing initiatives for ad copy and landing page variations
- Record and distribute meeting minutes for meetings with key business partners
- Provide additional support for other marketing channels within Retail and Online Marketing teams
- 2-3 years executing search marketing for a consumer website
- Must have a thorough working knowledge of SEM/SEO and Product Feed marketing
- Well versed in Google Adwords and MSN AdCenter paid search interfaces
- Comfortable working with team members at all levels, including senior management
- Familiar with a major web analytics vendor such as Omniture, Hitbox, Coremetrics or Webtrends to drive marketing decision making and assess effectiveness
- High proficiency with Microsoft Excel
- Ability to quickly learn new software packages
- High volume, retail e-commerce experience is a plus
- Advanced Excel user (ReportBuilder)
- Computer programming background
3
Black Rock Digital Search Engine Marketing Resume Examples & Samples
- Create, manage, and analyze paid search campaigns across multiple search engines to ensure acquisition and conversion goals are met
- Responsible for day-to-day management of our paid search team at our media agency Mindshare
- Primary point of contact and subject matter expert for paid search with both internal and external partners, for example: Google, Bing, Yahoo, & MSN
- Research and select keywords, ad copy testing, bid management, landing page optimization, budget management etc
- Partner with key constituents to develop, implement and monitor new campaigns and creative units
- Develop and test new campaigns to better target users and improve overall ROI
- Provide analysis of results and make continuous recommendations through social media, Adwords, Outbrain, Taboola etc
- Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports, including ability to recognize and troubleshoot data anomalies
- Global coordination of paid search campaigns across EMEA, APAC, Canada, LATAM
- Be connection point and strong partner to BlackRock’s Search Engine Optimization team
4
Senior Search Engine Marketing Specialist Resume Examples & Samples
- Conducts research and stays on top of industry trends to identify new opportunities
- Writes analytical and monthly progress reports
- 3 - 5 years related experience managing SEO and PPC campaigns. Agency experience a plus
5
Search Engine Marketing Analyst Resume Examples & Samples
- Serve as a liaison to the technology, sales and marketing teams for any SEM based initiatives
- Manage day to day activities of campaign messages, bidding strategies, and creative testing, headlines, descriptions in Google Adwords and Bing Ad Center
- Manage and report day to day search engine marketing activities across Google, Bing, Yahoo!,
- Interpret business needs of internal stakeholders and translate them into campaign strategies
- Focus on data driven initiatives
- Work with SEO Manager to best optimize strategies between SEO and PPC
- A/B Test ad copy, landing pages, and bidding strategies
- Use Google analytics to make data driven decisions on PPC/SEM
- Drive innovation outside of SEM and focus on performance based marketing to ensure best use of the SEM budget
- Manage ads and performance based initiatives through social media platform like Twitter and Facebook
- Continuously manage all campaigns, ad groups, negative key words within SEM tools
- Research and analyze campaigns / keywords to ensure top performing keywords are continuously bid higher
- Create transparency within the organization and report PPC related initiatives at the local market level
- Take ownership of the PPC/SEM channel and is accountable
- Beginner level knowledge of Google suite of products including Google Tag Manager, Google Analytics, Google Analytics, Google Webmaster Tools, Google Adwords, Bing Ad Center
- Initiatives to learn any of the above software and eventually become and expert
- Understanding of Revenue Management and concepts of supply & demand
- Excellent communication, interpersonal, organization, and time-management skills
- Passion towards internet marketing
6
Search Engine Marketing Senior Analyst Resume Examples & Samples
- Advanced Experience in working in and managing bid optimization platforms [Dart Search, Kenshoo, Marin, SearchForce]
- Advanced MS Excel fluency required (pivot tables, charts, vlookup, sumifs)
- Utilize successful bidding strategies and effective keyword management on pay-per-click search engines to hit target acquisitions volume goals and efficiency metrics [CPA, CPL]
- Aggressively drive strategic direction on all aspects of managed accounts including testing roadmaps quarterly planning initiatives and business opportunity identification and implementation
- Provide detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency
- Set and manage expectation of client and internal teams
- 2-4 years directly related Search Engine Marketing (Google, Yahoo!, Bing etc.) with a focus on direct response campaigns. [CPA, CPL]
7
Junior Analyst, Search Engine Marketing Resume Examples & Samples
- Actively test and analyze key words, copy and landing pages to increase ROI and drive incremental volume
- Prepare weekly reports for clients, including communicating key metrics, goal attainment
- 0-1 years directly related Search Engine Marketing (Google, Yahoo!, Bing etc.)
8
Senior Analyst, Search Engine Marketing Resume Examples & Samples
- Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Yahoo! Search Marketing, Bing, and other search engines
- Deep experience leveraging site analytics programs for SEM analysis / insights [Google Analytics, Omniture, CoreMetrics, Unica]
- Lead weekly reporting calls for clients, including communicating key metrics, goal attainment and optimization opportunities
- Provide consistent and effective support to Senior Managers on forecasting and new business opportunities
9
Associate Director, Search Engine Marketing Resume Examples & Samples
- Lead applicable Client relationship(s) on behalf of Search team
- Develop Paid Search strategy and testing methodology and roadmap for client(s)
- Manage subset of Search team across multiple clients, establishing/refining processes for creating, implementing, tracking, analyzing and optimizing Paid Search campaigns in Google AdWords, Yahoo! Search Marketing, Bing, and other search engines
- 7+ years’ experience directly related to Search Engine Marketing (Google, Yahoo!, Bing, etc.) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.)
10
Search Engine Marketing Analyst International Resume Examples & Samples
- Take ownership for existing international paid search programs and expand into additional countries, responsible for day-to-day management and optimization of paid search campaigns
- Work with country managers and translators to develop localized ad copy and feeds as needed
- Develop and implement tests around effective copy writing, localization, impact of promotions, and landing page design with the goals of maximizing traffic, conversion and profitability
- Manage Google and agency relationships related to international markets
- Provide clear, frequent communication with team members regarding campaign performance
- Analyze performance across accounts to develop insights and fact-based strategies to help grow the business
- Proactively develop reports and analysis on search performance, and effectively respond to report and analysis requests from team leads
- Stay abreast of REVOLVE’s domestic best practices to leverage local learnings globally
- Team up with country managers and contractors to keep pace with paid search and e-commerce trends in key geographies
- Implement localized product feeds within Google Merchant Center; Launch and optimize Google Shopping campaigns
- 2 to 4 years of paid search experience
- Experience with Google AdWords, Google Analytics, Microsoft Excel, SQL
- Proficient with Microsoft Excel, exceptionally analytical, metrics driven
- Proficiency in a language other than English
- Experience working in e-commerce, fashion, marketing, business development or international business
- AdWords Certification
11
Search Engine Marketing Analyst Internship Orlando Resume Examples & Samples
- Provide insight into search engine data and communicate opportunities or issues to Search Engine Marketing (SEM) Account Managers
- Assist with the compilation and dissemination of regular (e.g. weekly, monthly, quarterly, etc.) reports on performance of the web channel
- Keep current with changes in search engine rankings, industry changes, beta programs, and opportunities to test new technologies
- Proven analytical skills
- Knowledge of Microsoft Excel
- Ability to communicate effectively to upper management and participate in cross-function project teams
12
Director, Search Engine Marketing Resume Examples & Samples
- Manage daily relationships with key search engine representatives
- Motivate and inspire cross-section of team members from junior analysts through associate directors to drive continual performance improvements in client business
- Drive new business engagements from RFP completion, strategy development, prospective client pitch through transition to Horizon management
- Evaluate new technologies / strategies / techniques across the search landscape and gauge potential for experimentation within existing / new client engagements
- 8+ years’ experience directly related to Search Engine Marketing (Google, Yahoo!, Bing, etc.) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.)
- Strong command / expertise in managing bid optimization platforms (DART Search, Kenshoo, Marin.)
- Advanced MS Excel fluency required (pivot tables, charts, vlookup, sumifs.)
- Experience in leveraging site analytics programs for SEM analysis / insights (Google Analytics, Omniture, CoreMetrics.)
13
Associate Search Engine Marketing Analyst Resume Examples & Samples
- Manage paid search campaigns across multiple engines and ensure program specific ROI goals are being met
- Responsible for all facets of day-to-day management including keyword research/generation, ad copy writing and testing, bid management, landing page selection/optimization
- Develop and maintain reporting on all levels of data from keyword to campaign for ROI and KPI metrics
- Must be able to present results as well as high-level trends
- Ability to gather insight from data and execute next steps accordingly
- Consistent communication with merchant teams to identify opportunities as well provide key learning for each family of business
- Education/Experience: Bachelor’s Degree
- Other skills: A minimum of 2-3 years hands on paid search experience managing large-scale, performance driven campaigns. Background at a Search agency will be strongly considered
14
Team Lead, Search Engine Marketing Resume Examples & Samples
- Strategic planning and management of SEO and PPC campaigns for large accounts
- Works collaboratively with a team of Search Engine Marketing Specialists to execute campaigns and strategies
- Analyzes campaign performance data to optimize and improve performance
- Stays on top of industry trends to identify new opportunities and communicates new strategies to internal and external customers
- 4 - 6 years related experience managing SEO and PPC campaigns. Agency experience a plus
15
Search Engine Marketing Analyst Internship Resume Examples & Samples
- Learn the basics of how paid search, search engine optimization, and social media advertising campaigns are executed and tracked across multiple lines of business
- Assist in the launch, optimization and reporting of data for campaigns managed by our team
- Participate in testing core components and perform statistical analysis of online marketing campaigns with the intent of uncovering stories within the data
- Support team with data extractions, analysis, reporting, and data presentation
- Document and automate data analysis processes for use by team
- Keep current on Search & Auction Media industry and propose new ideas to further enhance campaign tactics
- 1-2 year experience in marketing, analytical or technological fields
- You’re a stats geek with a high desire to learn online advertising
- Data and statistical analysis coursework, or experience, with the ability to extract interesting items to help tell a story
- Comfortable working with team members at all levels
- Demonstrated attentiveness to detail
16
Search Engine Marketing Specialist Resume Examples & Samples
- Grow the SEM channel including identifying new keywords to continually build out portfolio, optimize bids/spend across keywords and campaigns, and continually testing new creative to maximize relevance and conversion
- Experiment with new bidding models/approaches, and test ways to make use of new vendor features, ad extensions, and functionality to improve performance
- Optimize SEM landing pages to promote conversion and improve the flow of SEM leads through the application and activation funnel
- Bachelors Degree or 4+ years experience in Marketing or Financial Services
- 2+ years experience in a data-oriented marketing role
- Experience managing both Google Adwords and Bing
- Must be analytically strong and like diving into large data sets to answer problems
- Advanced Excel skills required and a high degree of comfort working with large data sets to draw out conclusions and find insights
- Roll up your sleeves attitude and a personality to get things done quickly in a test and learn mentality while working with internal teams
- The successful candidate will have a demonstrable analytic, problem solving, and leadership skills
- Experience with Adobe Media Optimizer
- Experience and desire for working in a fast-paced, ever-changing environment
- Must have excellent communication and influencing skills, and be able to work across multiple groups with ease
- A positive attitude
- Ability to remain focused and work in an open workplace with frequent distractions
17
Senior Search Engine Marketing Specialist Resume Examples & Samples
- Conducts online keyword research to develop campaign strategies and proposals
- Writes creative ad and landing page copy
- Manage bids and campaign spend to remain within allotted monthly budgets
- Collaborates with a team of Search Engine Marketing Specialists to execute campaigns and develop new strategies
- Works with members of the Account Management Team to ensure client deliverables and needs are metStays on top of industry trends to identify new opportunities in the ever-changing digital marketing landscape
18
Search Engine Marketing Specialist Resume Examples & Samples
- Own reporting, including identifying and interpreting metrics used, for pay per click campaigns on recurring basis, reporting for daily tracking, weekly check-ins, monthly executive briefings, etc.; benchmark against relevant historical performance as well as to forecasted goals
- Inform quarterly forecast and annual budgeting decisions for all pay per click channels and understand the overall role of the channels within the eCommerce marketing mix. Evaluate and interpret the impact of other marketing campaigns on paid search and vice versa
- Create, implement, and update a robust reporting tool to enhance transparency for the eCommerce Marketing Manager and Paid Search Marketing Manager to continually gage pay per click campaign performance
- Identify and evaluate new initiatives, such as new campaigns and new keywords; forecast the potential value for new opportunities. Present recommendations and insights to influence overall paid search strategy development
- Recommend and implement bidding strategies and specific bids based on performance and a holistic view at the multi-channel benefit of a given campaign (i.e. first touch v. last click); evaluate the success of platform-based bidding strategies
- Contribute to business cases for new initiatives and/or tools; help shape the testing strategies and key performance indicators that will lead to and define success
- Own reporting for any testing done in pay per click campaigns including onsite aspects via multivariate tools with an impact to the pay per click channels. Decide independently on testing needed and create and implement testing schedules
- Use multi channel attribution tools to evaluate the effectiveness of marketing campaigns; look at volume driving as well as new-consumer initiatives. Consistently look for ways to improve current processes or introduce new approaches that will contribute to successful marketing campaigns
- Derive business insights from data by working with eCommerce analytics systems as well as with IT and Buying & Merchandising to develop new reports from backend systems; relay data insights to the wider eCommerce team helping to educate and inform colleagues and executive stakeholders
- Identify, track, and interpret critical metrics to help inform strong decision-making such as employing margin to bid more effectively
- Bachelor’s degree in marketing science, mathematics, statistics, finance, accounting or related field
- Strong understanding of search engine marketing
- Google AdWords certification preferred
- Platform certification such as from Kenshoo or Marin is a nice-to-have
- Google Analytics certification is preferred
- Excel-specific courses or training is preferred
- 3 - 5 years of digital marketing experience
- Hands-on management of paid search, product listing ads, and comparison shopping campaigns
- Hands-on experience with a bidding platform such as Kenshoo
- Hands-on experience with Google Analytics or Coremetrics is a must-have
- Experience manipulating data, generating reports, and presenting findings
- Experience interpreting data for actionable insights
- Knowledge of online monetization methods and common KPIs
- Strong analytical abilities and ability to provide complex business insights
- Understanding of data visualization methods and tools
- Understanding of how to derive statistical significance
- Skilled in advanced Excel functionalities; Excel guru
- Good understanding of online tracking solutions and implementation
19
Search Engine Marketing Analyst Resume Examples & Samples
- Maintain alignment with robust promotional calendar ensuring that ad copy and spend is consistent with site wide goals
- Manage internal relationships with buying/merchandising teams as well as external relationships with search engines and vendors
- Regular, dependable attendance and punctuality
- Language Skills: Proven ability to communicate with all levels of management and external agency partners
20
Account Manager Search Engine Marketing Resume Examples & Samples
- Construction of client's online ad campaigns which may include work in Google AdWords, Bing Ads, MatchCraft, or other SEM platforms
- Proactive monitoring, analysis, and optimization of SEM campaign performance
- Perpetually engagement with on-going industry research and best practices to create new strategies to improve SEM campaigns across the board
- Communication with internal and external constituents on their SEM campaigns via email or phone when necessary
- Serve as the resident thought leader and go-to source for our product and sales team to ensure questions and concerns are being addressed effectively and efficiently
- Minimum of 3 years of search engine marketing experience from the agency side
- Deep knowledge of AdWords, Bing Ads, Matchcraft or other SEM user interface platforms
- Ability to strategize collaboratively with the team and execute all search engine marketing efforts across a defined set of accounts
- Test, track, measure, and analyze all aspects of search performance
- Identify new technologies and practices to improve PPC performance
- Google AdWords certified
- Search Engine Marketing: 3 years
- Bachelor's
21
Search Engine Marketing Specialist Resume Examples & Samples
- Search engine optimization experience: 2 years
- Advanced understanding of SEO
- Knowledge of Google Adwords
- Proactive sense of responsibility
- Clothing retail ecommerce experience a plus
- BrightEdge Certification or other SEO tools a plus
- Familiarity with SOLR or other on-site search tools a plus
- Proven track record of providing increased ROI through hands-on use of SEM, SEO a plus
22
Search Engine Marketing Specialist Resume Examples & Samples
- Monitor and report program financials, budgets and fees to management
- Perform data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client SEO and SEM programs
- Research and stay abreast of current industry best practices and trends, develop and maintain digital search best practices, and promote digital search optimization techniques
- Interface with other department leads to share ideas, communicate service offerings and to identify and deliver optimal search results for clients
23
Search Engine Marketing Analyst Resume Examples & Samples
- Support the management of our search engine marketing efforts (Google AdWords, Bing adCenter, etc.), and related online marketing campaigns
- Generate management reports on a regular basis
- Extract and analyze data from a variety of sources to inform business decisions
- Assist in the management of vendor and external partner relationships
- Assist with other marketing efforts as required
- Bachelor’s degree in mathematics, statistics, finance or economics is preferred
- 3+ years of experience using Google Display, Facebook, AdWords, and other performance-based ad networks
- Advanced Excel expertise is required (Pivot tables, VLOOKUP, Report Filters etc.)
- Proficiency using the Internet and other Microsoft Office tools is required
- Exceptional problem solving, analytical and strategic thinking skills
- Thrives in a fast-paced industry and evolving work environment
- Experience in the healthcare/insurance industry is a plus
- Energetic, enthusiastic, sense of humor
24
Search Engine Marketing Analyst Resume Examples & Samples
- Support our search engine marketing efforts
- Generate reports on a regular basis
- Advanced Excel expertise is preferred (Pivot tables, VLOOKUP, Report Filters etc.)
25
SEM, Search Engine Marketing Analyst Resume Examples & Samples
- Implement tools and technology that helps in supporting overall PPC efforts
- Works on various PPC campaigns across all Search Engines (Google Adwords, Yahoo Gemini and Bing/MSN Ad center)
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Perform ongoing keyword discovery, expansion and optimization
- Creating multiple ads and split testing across multiple ad group, Ad-Copy Testing (AB-Testing)
- Achieve a targeted ROI for all Ads spend on a daily basis. Analyze Clicks and Conversion data, ad expenses and ROI
- Training and directing the team to achieve their goals and targets
- Strong in implementing Policies, Procedures for the search marketing team
- Develop new and eliminate underperforming PPC ad copy/Keywords
- Ensure optimal campaign performance
- Working to over achieve on both targets and deadlines
- Coordinating and providing recommendations to Graphs/design team on landing pages creation
- ·Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for search engine marketing
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
26
Search Engine Marketing Specialist Resume Examples & Samples
- Minimum of 2 years of search engine marketing experience at a practitioner level
- Working knowledge of Google AdWords, Google Display Network and Bing Ads
- Experience with social media campaign management platforms such as Facebook, Instagram, LinkedIn, Twitter, etc
- Passion for interpreting metrics and converting insights into actionable strategies
- Solid understanding of how search engine marketing fits into the marketing mix
- Confident interpersonal, organizational and problem-solving skills
- Excellent verbal, written and presentation skills
- Ability to work self-directed, under pressure, meet deadlines, and manage multiple projects simultaneously
- Experience in SEO and Google Analytics is a plus
27
Search Engine Marketing Lead Resume Examples & Samples
- Being capable business partner to client possessing and developing digital marketing knowledge to ensure high level standards of service delivery
- Playing the role of single point of contact for shaping and deploying service scope, potential risk management and issue resolutions applicable to dedicated services
- Creating and implementing SEM/SEO strategy for particular European markets
- Definying and recommending SEM/SEO budget based on the market conditions as well client needs and competitive environment,
- Being Client’s representative for marketing agencies responsible for performance marketing – discussing and definying SEM campaigns with vendors
- Operational support for dedicated countries focusing on high quality and timely deliverables realization in context of
- Fluency in English is a must, while knowledge of additional European language will be an asset
- Proven record of min. 3 years of experience and success in leading the dedicated team in context of career progression, engagement management and capabilities development
- Minimum 3-4 years of working experience with client facing role dedicated to SEO / SEM offerings in context of tailoring the client solutions and deploying them as part of service catalogue
- Proficiency in SEM and / or SEO, analytics and digital ad operations with focus on lead generation / conversation to sales to identify growth opportunities
- Technical skills
28
Search Engine Marketing Resume Examples & Samples
- Minimum five (5) years of experience in development and implementation of Direct Response Marketing Campaigns across multiple channels in an agency or corporate marketing environment
- Experience managing staff, cross functional and external partners in fast paced, deadline oriented environment
- Experience managing budgets and reporting variances
29
Paid Search Engine Marketing Specialist Resume Examples & Samples
- Planning and execution of paid search and other paid digital media campaigns in paid digital platforms (Google, Bing), including bid management, copy optimization and landing page optimization
- Research and execute keyword expansion
- Plan digital ad targeting through networks and partnerships
- Results reporting and communication
- Collaborating with the Creative Team to develop ad copy and creative imagery
- Working with the Web Merchant team to optimize landing page experiences
- Planning with peer Digital Marketers on campaign support and development
- 1year of SEM experience in a multi-channel retail environment
- Working knowledge of analytic concepts and advanced skills in SEM and Digital Marketing analytic tools
- Track record of strong results
- Track record of attention to detail
- Strong writing and creative thinking ability
- Strong data analytical skills including but not limited to financial and bid analysis
- Ability to productively work with co-workers
- Proficient computer skills in MS office including Word and Excel
30
Manager, Search Engine Marketing Resume Examples & Samples
- Drive client account status meetings, reporting and optimization
- Help develop account planning, budgeting and new activation opportunity documents
- Ensure SEM account best practices and Pharma medical, legal and regulatory compliance
- Assist SEM Director and team in continuing to build search practice by evolving organizational processes, reporting templates, data analysis and media planning
- Foster professional growth of junior SEM team members
- Conduct keyword, competitive and marketplace research to inform campaign management and media activation approach
- Liaise with internal and external agency media team members to develop campaign timelines, account submissions and execute campaigns according to brand launches and milestones
- Coordinate with digital operations and analytics teams to ensure proper tagging/tracking
- Bachelor’s degree and a minimum of 2-3 years of SEM experience
- Experience building, launching, setting up and QA’ing accounts across multiple search engines
- Must be detail oriented, have exceptional organizational skills and multi-tasking capabilities
- Highly developed analytical and online research skills. Familiarity with SEM analytics tools (such as Google Analytics, Webtrends and Adobe Analytics)
- Ability to explain complex technical information to non-technical individuals
- Ability to complete tasks and projects independently as well as manage multiple accounts
- Healthcare industry knowledge a plus
31
Freelance Manager, Search Engine Marketing Resume Examples & Samples
- Manage day to day account activity
- Deliver consolidated and holistic client reporting based on multichannel and attribution approach
- Evaluate client content and collateral to develop meaningful & compliant search messaging
- Proficiency in Excel, including extensive work with pivot tables and data manipulation
- Google AdWords & Bing Ads certified
- Past experience with 3rd party bid management tools. Familiarity with DoubleClick a plus
- Ability to translate and communicate campaign success to clients
- Positive energy and a team player who can carry SSCG values
32
Search Engine Marketing Specialist Resume Examples & Samples
- Excellent analytical & problem solving skills
- SEO keyword research tools & selection process
- Deep experience with Excel including formulas, V-Lookups, and pivot tables
- Experience with website analytics tools (e.g, Google Analytics, Omniture, WebTrends)
- Working knowledge of HTML5, CSS, JSON-LD, AMP, AJAX, etc
- A Bachelor's degree in marketing, mathematics, statistics, or computer science
- 2+ years’ global experience in SEO
- Working knowledge of website architecture, development and constraints
33
Search Engine Marketing Resume Examples & Samples
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Develop and implement link building strategy
- Work with the development team to ensure SEM best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEM in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
34
Search Engine Marketing Specialist Resume Examples & Samples
- Drive and execute SEM strategy for paid search, display, and re-marketing in AdWords, Bing Ads, Yahoo, Facebook, and other platforms as assigned
- Manage the day-to-day search marketing activities across multiple search engines (Google, Bing/Yahoo) including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns
- Conduct keyword research (discovery and expansion), review and edit ad creative/copy, review and analyze website performance metrics, and optimize campaigns
- Monitor and report on competitor PPC activity; assess tactics and copy that works
- Report and conduct analysis using AdWords, Google Analytics, and Adobe Analytics for conversion tracking and the interplay of PPC/SEO and local search
- Drive continued innovation and best practice implementation, regularly sharing your knowledge with the marketing team
35
Sem-search Engine Marketing Process & Seo-search Engine Optimization Specialist Resume Examples & Samples
- 3 years of digital expertise collected within digital agencies or advanced digital companies
- Experience in structured and complex environment
- Proficient in Excel use
- Proficient in Power Point use
- At least 1 year in SEM (Google AdWords PPC) management
36
Search Engine Marketing Specialist Resume Examples & Samples
- Work with online acquisition manager, product & marketing teams to execute online acquisition campaigns (specifically in paid search) to increase customer acquisition
- Hands-on management of PPC campaign deliverables e.g. keyword analysis + selection, bid management and ad/landing page and ad copy optimisation
- Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyse website analytics and PPC initiatives and campaigns on a weekly / monthly / quarterly basis
- Perform ongoing keyword discovery, expansion and optimisation
- Identify areas for improvement in analytics and reporting, continuously refining processes to deliver additional insights available from PPC to inform wider business
- Work with the Online Acquisition Manager to develop new means of online acquisition opportunities through rigorous testing, with a focus in social channels (e.g. Facebook, LinkedIn, Twitter)
- Proven knowledge and expertise in PPC tactics and best practices, include leveraging customer insights to drive web sales channel growth –
- Experience in real-time performance optimisation of results and managing significant advertising budget ($2mm/yr spend)
- Experiencing managing search for an ecommerce company or performance marketing agency
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Search Engine Marketing Leader Resume Examples & Samples
- Managing brand communications through digital channels
- Responsibility for executing and delivering the company’s digital / online marketing strategy
- Planning to a budget the online, new media, web, e-commerce, search marketing and search engine optimisation to drive forward the business
- Responsible for best practice for online branding, communications and campaigns through the company websites and emails
- Review technologies and explore new developments in the digital landscape to find the most effective ways to deliver business objectives
- Improving design, usability, content and conversion points on the websites
- Work with the Group Marketing Leaders and Franchise Marketing Leaders to plan and implement to deliver consistent and integrated on and offline campaigns for the franchise brands
- At least 4 years’ experience within paid-search environment
- A proven track record and understanding of managing PPC (Adwords) either client or agency side
- Candidates who also have experience, particularly with platforms such as DoubleClick are of high interest
- Experience in a digital role within a large consumer facing multi-branded/site organisation
- Proven multi-channel experience in the digital marketing field
- Strategically minded and have successfully delivered online campaigns
- Enthusiastic, self- motivated
- A strong team player
- Organised with the ability to multi-task and manage time effectively
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Search Engine Marketing Analyst Resume Examples & Samples
- Drive new ideas and processes to improve performance of SEM campaigns including account structure, bid strategy, ad copy, and keyword expansion
- Perform as an active thought-leader on the SEM landscape; be an internal expert on current literature, search engine trends, algorithms, best practices, etc
- Evaluate and "poke holes" in current methodologies to improve bidding algorithms for improved profit
- Identify and test new marketing opportunities to drive user engagement and revenue
- Design, implement and analyze A/B and multivariate tests
- Conduct descriptive statistical analysis and reporting on campaign performance
- Collaborate on best practices with internal departments and partners
- Strong analytical problem solving skills; ability to perform in-depth analyses
- Understanding of digital marketing including SEM, SEO, retargeting, etc
- Have an analytical mind, natural curiosity, and passion for data-driven marketing
- Thrive in a fast-paced, constantly evolving, dynamic, results-oriented environment
- Experience with pay-per-click (PPC) search engine advertising across Google, Yahoo, and MSN preferably with large keyword sets (>1 million)
- Familiarity with SQL, SAS, and/or R preferred
- Google AdWords/Bing Ads certification preferred
- Bachelor’s degree in Business, Statistics, Mathematics, Computer Science or a related technical field; Master’s degree preferred
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Search Engine Marketing Specialist Resume Examples & Samples
- Work with Senior Search Marketing Specialist to manage the annual investment of paid search expenditures on behalf of the Enterprise
- Provide expert direction to Media Planners for best media spend allocation for on-going and campaign specific search campaigns
- Day-to-day management of paid search campaigns, general market and Hispanic, including oversight of bid recommendations, execution details, budgets/accounting
- Thorough keyword analysis by reviewing keyword opportunities, building keyword lists, analyzing search volume and making recommendations
- Maximize search opportunities and optimization efforts to ensure most effective use of search dollars
- Campaign bid management and optimization using search management & search engine platforms and site analytics. Provide expert direction to G.O. Digital Customer team, Technology team, and Creative Services for website/mobile page builds impacting paid search engine quality rank scores, cost-per-clicks, and cost-per-conversions
- Develop and troubleshoot keywords or text ads for acceptance into the search engines
- Pull daily activity reports and pacing reports for all active campaigns, checking that keywords are live and generating activity. Optimize keywords and bids as necessary for optimal performance
- Generate and provide end of campaign reports to the Digital Media Insights and Finance teams
- Provide end of campaign analysis reporting and on-going direction for optimization of existing and future campaigns
- Educate and inform Media Planning and Digital Media Teams of paid search best practices and latest industry trends and relevant opportunities
- Supervise and coach direct reports in the performance of their duties; complete performance reviews and provides feedback to direct reports
- Must be able to perform the essential functions of this position with or without reasonable accommodation
- 3+ years SEM experience with a strong background of managing paid search campaigns
- Knowledge of Search Engine platforms, search analysis using site analytics
- Ability to organize and prioritize a variety of tasks
- Strong capabilities in data analysis
- Proficient with Microsoft Word, Excel, Access, and Powerpoint
- Ability to travel independently
- Bachelor's degree in Math, Statistics, or related field
- 3+ years SEM experience with a strong background of managing paid search campaigns for brick and mortar retail clients as well as online retail clients
- Google Adwords professional (GAP) certified
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Strategist, Search Engine Marketing Resume Examples & Samples
- Provide Global Search strategy and consultation
- Understand and promote search strategies for global visibility, across HCBG
- Monitor and understand organic performance in conjunction with paid search activities
- Provide ongoing reporting, analysis and recommendations
- Apply key word insights into search strategy for experiences on 3m.com and HCBG sites
- Drive SEO strategic focus of the Health Care organization to drive traffic improvements across the customer journey
- Engage across critical teams within the organization social, business groups, web services, technical and service organizations to maximize the value of search strategies
- Conduct audit activity to ensure application and adherence to SEO and SEM best practices
- Engage with business partners recommend agencies to represent 3M search content practices and support needs when appropriate
- Proactively provide organic search optimization for content, architectural and technical layers of the digital marketing (FUZE) platform based on customer or user generated feedback
- Partner with Corporate Marketing Search strategy and activation/operational efforts
- Provide work direction to Corporate Marketing DMO search ops support team
- Actively monitor and provide subject matter expertise in global search engines methods in alignment with Corporate Marketing, 3M Brand and internal/Health Care regulatory and legal requirements globally, as well as have working experience with major search engines globally
- Communicate impact of changes and ensure prioritization of content, linking, keyword recommendations and functionality enhancements
- Minimum of four (4) years of experience in SEO executing organic search campaigns
- Minimum of two (2) years of project management experience
- Experience with industry standard search tools, including Google Analytics, Google Webmaster, SEOMoz, SEMrush, and Compete
- Master's degree in Communications or related field
- Experience in client facing experience at an agency
- Skills include a self-starter that can identify issues and areas for improvement, then seek and implement solutions
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Search Engine Marketing Specialist Resume Examples & Samples
- Manage the execution of Search Engine Marketing Campaigns on Google, Yahoo, MSN, etc. in order to generate qualified traffic and revenue via paid search strategies
- Create, develop and optimize SEM campaign advertising creatives, ad groups, product listing ads, new campaigns and keywords in order to generate qualified traffic to optimal landing pages for conversions
- Observe and monitor campaign performance to identify potential areas for improvement and implement changes and bids to obtain optimal ROI for advertising spend
- Monthly and weekly performance reporting on SEM campaigns, ad groups and keywords
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Senior Director, Search Engine Marketing Resume Examples & Samples
- A strong communicator – written and verbal
- Have a strong opinion while being open to others’ ideas and opinions
- Be a dedicated leader and team player
- Enjoy using data to come to actionable conclusions
- Aggressive and opportunistic towards business opportunities
- Well-organized, analytical, and enthusiastic
- Be technically savvy
- Lead the SEM team at priceline from a strategic and operational basis
- Ensure performance of search marketing/PPC advertising vs. volume & ROI targets
- Manage continued development of internal SEM platform for bidding and optimizations
- Oversee analytical reviews of performance
- Work closely with business teams to compliment product strategy
- Work with front-end development team on optimization of landing pages and conversion path
- Motivate and develop the team; set up team for success
- Manage and grow relationships with search partners like Google, Yahoo, Bing and more
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Search Engine Marketing Mgr Resume Examples & Samples
- Driving strategy, growth and execution of SEM, PLA (10+ markets) and CSE (10+ markets) campaigns through the support of agency staff while delivering on multiple KPIs
- Partner with category leads to develop and execute Search Marketing plans for key Microsoft products and services
- Bringing leadership with new growth ideas and drive its implementation to grow the business including but not limited to testing new products, audience targeting, market and partner expansion
- Developing strong relationships with digital marketing teams across Microsoft to manage and coordinate KW strategy and messaging for acquisition focused marketing
- Designing and executing tests, collecting and analyzing data, identifying trends and sharing insights in order to achieve maximum ROI in paid search campaigns
- Utilize first and third party data in Data Management Platform to find, qualify and convert hard to reach audiences interested in particular product categories
- Keeping up-to-date on digital marketing trends and developments, including attending conference and industry events
- Understanding and analyzing digital marketing KPIs, developing scorecards, newsletters and reporting on results and key initiatives to senior management and other stakeholders
- High energy, result orientated marketing expertise with an incredibly strong bias for action
- 3-5 years of SEM and PLA experience managing campaigns across Google, Bing, as well as managing various CSEs globally
- An ability to work with a large number of people and business groups all around Microsoft, including our international subsidiaries and lead meetings with a high level of tact and organization
- Ability to work independently with high levels of ambiguity from multiple stakeholders
- Strong understanding of ROI and awareness oriented marketing and internet advertising models
- Understanding of ecommerce SEM strategies and performance based search programs
- Strong analytical, problem solving, multi-tasking and project management skills
- Experience with website analytics tools (e.g., Google Analytics, Omniture)
- Experience with bid management tools (e.g., Marin, Kenshoo, Adobe) and search monitoring tools (Adgooroo)
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Search Engine Marketing Executive Resume Examples & Samples
- SEA
- Ongoing manual management of PPC accounts in Google Adwords and Bing, optimising return on investment while monitoring spend, identifying opportunities for keyword expansion, and constantly testing new approaches
- Optimise display-based advertising through the Google Display Network, including remarketing and audience segmentation
- Contribute to the creation of effective landing pages for all SEM campaigns
- Identify and share new trends, insights and best practices with local and global teams
- Oversee performance and contribute to the growth of listings- based PPC campaigns
- Identify possible partnership opportunities. Monitor online environment for competitive data relating to existing partnerships amongst competitors and PPC providers
- Contribute to the growth and mutual success of trade partner PPC campaigns through sharing of best practices
- Issue weekly and monthly reports pertaining to all online channels, outlining performance, revenue, traffic sources and applicable relevant metrics
- Analyse and identify opportunities for improvements to existing reporting systems and processes
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Search Engine Marketing Specialist Resume Examples & Samples
- Managing budgets and bids for multiple platforms including Google AdWords, Bing Ads, Yahoo Gemini, Facebook, YouTube, etc. through internal bid management tool
- Building effective Facebook / Paid Search campaigns
- Managing Remarketing/Display campaigns in Google Display Network and third party platforms
- Conducting, measuring, and implementing the results of A/B tests for ad copy and targeting
- Providing feedback regarding landing pages and display ads
- Working with dealership representatives to implement new campaigns and to scale existing campaigns in to new areas of opportunity
- Performing traffic analysis in Google Analytics related to paid digital traffic and other sources / mediums
- Evaluating budget levels and provide recommendations
- Measuring and optimizing campaigns to meet internal KPIs
- Acting as one of the resident digital marketing experts
- Bachelor’s degree preferred, equivalent experience accepted
- Minimum of 1 year managing paid digital campaigns, 2 years preferred
- AdWords certification required within 45 days, current certification preferred
- Intermediate knowledge of Microsoft Excel
- Basic knowledge of all other Microsoft Office programs
- Comfortable using Google Analytics or similar analytics platform
- Mathematically inclined
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Search Engine Marketing Intern Resume Examples & Samples
- Customer outreach including verbal and written communications
- Vendor account and system maintenance
- Assist with program setup and ongoing maintenance
- Account audits
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Search Engine Marketing Specialist Resume Examples & Samples
- Bing Certified
- Experience in DoubleClick’s DS3 platform or similar tool
- Experience in placing, monitoring and reporting of paid search campaigns
- Strong math skills, and high proficiency in Microsoft Excel, Word, and database analysis
- Experience managing direct response search engine marketing campaigns
- A problem-solving mind-set and direct response/ROI orientation to managing campaigns
- Knowledge and familiarity analytics programs such as Google Analytics and Site Catalyst
- Clear communications skills both verbal and written
- Experience with the buying and managing a Retargeting Campaign
- Experience writing ad copy
- Financial industry experience
- Lead generation campaign experience
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Manager, Search Engine Marketing Resume Examples & Samples
- Manage strategy of outside agency to drive sales strategy through development of bid strategies and optimizations. Coordinate reporting to agencies on a daily basis using batch reporting feeds and manually pulled reports
- Produce post-campaign reports and analysis, including recommendations for improvement and expansion. Be able to present results at cross-functional meetings
- Build relationships with our key publishers and marketing technology partners
- Uphold the Brand, product, and legal guidelines across ad copy, landing pages, Buyflows, and call centers
- 3 + years of direct experience managing search engine marketing programs with a proven track record of driving sales
- Setup, monitoring, reporting, analysis, optimization, budget pacing and forecasting
- Keyword research and expansion, competitive bench marking, and strategic portfolio insights
- You should have some prior experience with B2B marketing tactics, but not required
- Direct experience in search and ad trafficking, ad operations, and pixel management
- Prior experience working with a department budget and managing expenditures
- Familiarity with Omniture, Google Analytics, Salesforce.com or other CRM systems, and HTML knowledge
- Familiarity with Ariba purchase order process
- Develop new strategies for testing, bidding and targeting
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Analyst, Search Engine Marketing Resume Examples & Samples
- 40% - Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Yahoo!, Bing, other search engines, and bid management platforms, including DS3, Marin, Kenshoo, and InsideVault
- 30% - Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients, and ability to recognize and troubleshoot data anomalies
- 20% - Provide consistent and effective support to Manager level and above on forecasting and new business opportunities
- 10% - Develop and employ successful bidding strategies and effective keyword management to hit target acquisition goals and efficiency metrics
- 5+ years’ directly related Search Engine Marketing (Google, Yahoo!, Bing etc.) experience
- 1+ years’ experience in digital marketing
- An enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team
- Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success
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Senior Analyst, Search Engine Marketing Resume Examples & Samples
- 20% - Develop and employ successful bidding strategies and effective keyword management to hit target acquisition goals and efficiency metrics
- 15% - Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients, and ability to recognize and troubleshoot data anomalies
- 10% - Help develop test design roadmaps, quarterly planning initiatives and business opportunity identification and implementation
- 10% - Lead portions of weekly reporting calls for clients, including communicating key metrics, goal attainment and optimization opportunities
- 5% - Provide consistent and effective support to Manager level and above on forecasting and new business opportunities
- Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing
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Manager, Search Engine Marketing Resume Examples & Samples
- 30% - Act as main day-to-day point of contact for the client, providing strategic recommendations and analysis
- 25% - Manage the execution of clients’ Search program, inclusive of managing the efforts of analyst level resources assigned to clients’ accounts
- 15% - Analyze performance data and provide intelligent insights, interpretations and appropriate action plans based on conclusions
- 15% - Work with Search senior leadership to develop Paid Search strategy and testing methodology and roadmap for client(s), and synthesize that strategy in compelling presentation formats
- 10% - Contribute to larger team training and learning agenda, helping to lead cross-learning sessions among analyst level team members and below
- 3% - Manage daily relationships with key search engine representatives
- 2% - Provide support on new business initiatives
- 5+ years’ experience directly related to Search Engine Marketing (Google, Yahoo!, Bing, etc.) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.)
- 1+ years’ experience working with bid management platforms (Marin, Kenshoo, DS3) and site-side analytics packages (Google Analytics, SiteCatalyst, etc.)
- Entertainment experience is required
- Desire and aptitude for training, motivating and managing individuals at multiple levels, from entry to manager level
- Advanced quantitative skills and aptitude including advanced Excel skills
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Director, Search Engine Marketing Resume Examples & Samples
- 25% - Lead applicable Client relationship(s) on behalf of Search team
- 20% - Develop Paid Search strategy and testing methodology and roadmap for client(s)
- 25% - Manage subset of Search team across multiple clients, establishing/refining processes for creating, implementing, tracking, analyzing and optimizing Paid Search campaigns in Google AdWords, Yahoo! Search Marketing, Bing, and other search engines
- 5% - Set and manage expectation of client and internal teams
- 5% - Provide support on new business initiatives
- 6+ years’ experience directly related to Search Engine Marketing (Google, Yahoo!, Bing, etc.) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.)
- Exceptional quantitative skills and aptitude including advanced Excel skills
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Associate Director, Search Engine Marketing Resume Examples & Samples
- 15% - Contribute to larger team training and learning agenda, leading cross-learning sessions among manager-level team members and below
- 5% - Manage daily relationships with key search engine representatives
- Ability to train, motivate and manage individuals at multiple levels, from entry to manager level
- Excellent organizational skills and the ability to juggle multiple responsibilities
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Search Engine Marketing Specialist Resume Examples & Samples
- 2+ years of paid search experience
- Experience working with e-Commerce teams and digital agencies
- Digital marketing experience in remarketing, display ads, comparative shopping engines or other core digital areas preferred
- Digital Marketing retail experience preferred
- Experience with Google Tag Manager is preferable
- Excellent interpersonal, written, and verbal communication skills, with the ability to interface effectively with individuals at various levels, both internal and external
- Self-motivated, with the ability to work on multiple projects in a fast-paced environment
- Acceptable level of hearing and vision to perform job duties
- Excellent analytic skills with the ability to use key tools to dive deep and provide analysis consistently on performance metrics
- Experience with Microsoft Office (excel expertise required), Google AdWords, Bing Ad Center, Google Analytics, DoubleClick for Search, Omniture, Core Metrics, tag management, and product feeds required
- Support the Digital Marketing Paid Search Manager in the execution of a strategic plans for paid search, comparative shopping engines and affiliates that integrates with organizational marketing initiatives
- Provide strategic direction to optimize paid search campaigns by consistently reviewing web analytics provided by Google Analytics, attribution tools and agency reporting platforms
- Manage and execute builds on strategic projects to ensure established goals are achieved while continuing to test and broaden digital marketing exposure
- Implement, track and report on tests across paid search and CSE programs
- Partner with the site merchants, the SEO team, the analytics team, merchants, and marketing to ensure key sales drivers have the proper coverage
- Optimization of the current paid search and CSE product feed
- Partner with omnichannel analytics team and an agency to identify trends and optimize campaigns
- Implementation of website pixels and tags
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Director, Search Engine Marketing Resume Examples & Samples
- 25% - Motivate and inspire cross-section of team members from junior analysts through associate directors to drive continual performance improvements in client business
- 15% - Drive new business engagements from RFP completion, strategy development, prospective client pitch through transition to Horizon management
- 5% - Evaluate new technologies / strategies / techniques across the search landscape and gauge potential for experimentation within existing / new client engagements
- 3% - Develop Paid Search strategy and testing methodology and roadmap for client(s)
- 2% - Manage daily relationships with key search engine representatives
- Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively over the phone, through email, and in writing
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Manager, Search Engine Marketing Resume Examples & Samples
- Manage all aspects of paid campaigns, from strategy development, keyword research, campaign activation, budget management, optimization, reporting and analysis
- Keyword research (discovery and expansion), review and editing of ad copy, review and analysis of web site performance metrics, and optimization of campaigns
- Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc
- Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins
- Manage the day-to-day marketing activities across multiple comparison shopping engines (CSEs) and marketplace ad placement including bid/budget management, performance review and optimization
- Oversee the management of search activity and ensure delivery to a consistently high standard, cost effective and in line with business targets
- 5+ years of experience managing paid search engine marketing campaigns at an online marketing agency or a leading e-retailer
- Hands-on knowledge and experience of best practices in SEM and a proven track record of delivering qualified traffic from both an acquisition and conversion standpoint
- Significant experience working with CSEs
- Experience with behavioral targeting/remarketing campaigns
- Expertise in report generation in Adwords, Adcenter, Google Analytics and KPI analysis and reporting
- Ability to interpret campaign performance data into actionable insights for delivering best ROI
- Ability to communicate and collaborate with agency’s cross functional teams like strategy, media activation, account, creative, production and technology
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Junior Analyst, Search Engine Marketing Resume Examples & Samples
- 25% - Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Yahoo! Search Marketing, Bing, and other search engines
- 25% - Prepare weekly reports for clients, including communicating key metrics, goal attainment
- 25% - Provide detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency
- 10% - Actively test and analyze keywords, copy and landing pages to increase ROI and drive incremental volume
- 10% - Provide consistent and effective support to Senior Managers on forecasting and new business opportunities
- 5% - Actively manage competitor analysis POVs and performance reporting by leveraging tools such as AdGooroo and SEMRush. Identify key trends within the marketplace and implications for our client’s businesses
- 0-1 years’ directly related Search Engine Marketing (Google, Yahoo!, Bing etc.) experience
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Search Engine Marketing Specialist Resume Examples & Samples
- SEM research and strategy planning
- Keyword mining, continual ad copy and landing page optimization
- Develop results reports and trend analysis to deliver actionable recommendations for improving program ROI and efficiency on a weekly/monthly/quarterly basis
- Develop and maintain project plans to update management on status of campaigns
- Conduct weekly and monthly paid search status/results meetings
- Manage campaign budgets to ROI targets
- Understand and educate the company on developments and trends in the SEM marketplace, including plans for adapting to changes
- Monitor and report affiliate infringements, fraud or other legal concerns and violations of search engines’ terms and conditions
- Stay current with industry regulations and best practices
- Assist with comparison shopping engine (CSE) product feeds & optimization
- Assist with display marketing initiatives
- Ability to analyze large data sets and produce reports
- Familiarity with organic search engine optimization (SEO)
- Possess strong organizational skills, with the ability to manage multiple projects simultaneously
- Possess strong business ethics; reliable and dependable
- Must be a cooperative team player with the ability to work independently
- Bachelor’s Degree in Marketing or Business preferred
- 1-2 years experience managing SEM campaigns using search engine interfaces and Google AdWords Editor preferred
- 1- 2 years of marketing experience (or equivalent education)
- Experience with keyword research, campaign construction, daily optimization, test plan construction, and in-depth analysis is preferred
- Product feed experience a plus
- Display marketing experience a plus
- Health Supplement Industry experience a plus
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Search Engine Marketing Analyst Resume Examples & Samples
- Lead online marketing campaign execution by planning/managing Paid Search projects, developing strong internal and external relationships and delivering results
- Work closely with business leaders to directly support and translate marketing ideas into successful online marketing campaigns that are on time, on budget and results in desired outcomes
- Responsible for executing core Paid Search marketing programs, RLSA and general remarketing, PLA, YouTube, GDN, and overall generating revenue while delivery on time and within budget
- Manage SEM (Agency) relationship to execute the day-to-day tactics to increase revenue, site traffic, conversions, margins, develop PPC strategies, campaign planning, implementation, budget management, performance review, campaign optimization and roadmaps
- Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, search query reports
- Oversee marketing invoicing and maintaining online marketing budget spend
- Prepare and provide Search Marketing reporting, performance reports, analytic reporting, data analysis to internal and external teams and provide action items based on findings
- Act as a strong business partner and subject matter expert (SME) of the search engine marketing channel by driving continued innovation, hot issues, new developments and industry best practices by regularly sharing knowledge with extended teams
- Work with internal business partners and vendors to coordinate and communicate project initiatives, define strategy and execute ROI deliverables and recommend additional budget spend
- Bachelor’s degree in Marketing, Business, Analytics or equivalent experience
- Proven detail-oriented skills with excellent analytical skills, including experience reviewing campaign performance results and making recommendations for future action
- Familiarity of SEM Best Practices to include keyword research with landing page development, meta, title tags, link building, canonical tag usage & site navigation
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Director, Search Engine Marketing Resume Examples & Samples
- A minimum of four (4) years of Director level experience
- Previous experience working closely with Google, MSN, Kenshoo, Baidu, Naver, etc
- Experience leading a team of search marketing professionals and providing direction to agency partners
- Comfortable presenting to large groups
- Experience managing paid search, metasearch, and affiliate marketing with a hospitality or franchise company
