Search Engine Marketing Cover Letter

Please consider me for the search engine marketing opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for best practice driven guidance to our marketing teams focused on better meeting our business objectives relative to search marketing.

Please consider my experience and qualifications for this position:

• Online Travel Agency experience preferred
• Good computer skills (Mac skills preferred)
• Experience working in both B
• Manage strategy of outside agency to drive sales strategy through development of bid strategies and optimizations
• Expert level of knowledge of AdWords, Bing Ads, and other SEM user interface platforms
• In-depth knowledge of optimizing websites for major search engines
• Flights/Airlines search marketing expertise preferred
• In-depth knowledge of flights keyword and audience targeting, preferred

In response to your job posting for search engine marketing, I am including this letter and my resume for your review.

Previously, I was responsible for weekly, monthly, quarterly, and ad hoc reporting to various stakeholders with respect to the performance of our search marketing efforts, both organic and paid.

Please consider my qualifications and experience:

• Exceptional skills in preparing and designing SEM reports and making recommendations on search campaign strategies
• Experience with marketing automation software’s such as Marketo or Pardot highly preferred
• Expert-level Excel and strong PowerPoint (PPT), Access, WordPress, HTML skills
• Significant performance marketing, search or paid social experience is an absolute requisite
• Self-confident, action oriented, entrepreneurial
• Well versed on the latest news within the industry that fuel opinions on latest trends for clients to consider
• Exceptional analytical skills, demonstrated through analysis and interpretation of raw data and information
• Solid organizational skills, problem solving skills, attention to detail, and accuracy when working with numbers

Please consider me for the search engine marketing opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with stated goals.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Previous experience working closely with Google, MSN, Kenshoo, Baidu, Naver
• Recent grads will not be considered
• Google analytics, SPSS, excel knowledge preferred
• Strong QA abilities with an eye for detail
• Needs to have significant experience in SEO
• Design, manage and execute paid search campaigns to meet and exceed our client acquisition and ROI goals
• Create and implement on-going testing plans for ad copy, landing pages, betas
• Perform in-depth data analysis to spot trends/shifts in the landscape and build actionable plans to improve performance and ROI

In response to your job posting for search engine marketing, I am including this letter and my resume for your review.

In the previous role, I was responsible for recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with stated goals.

Please consider my qualifications and experience:

• Strong quantitative analytical skills with performance-oriented sense of business, highly comfortable with numbers
• Proficiency in Microsoft Excel (power pivot, macros, formulas and functions, etc) is highly preferred
• Highly self-motivated and proactive, can-do attitude with attention to detail
• Expert in WordPress and knowledge of HTML
• Proven knowledge of, and proficient in key search engines and search technology providers
• Able to design, execute and manage search spend campaigns with online/digital media planning and buying experience in building awareness and advancing direct marketing goals
• Knowledge of CSS, Photoshop or Adobe InDesign
• A strong understanding of online campaign measurement and methodologies, a solid background in critical thinking and quantitative analysis, mastery of all basic SEM (search engine management) concepts, and excellent data analysis skills

I am excited to be applying for the position of search engine marketing. Please accept this letter and the attached resume as my interest in this position.

In the previous role, I was responsible for strategic insight to develop long and short term execution plans for new and expanding search campaigns.

Please consider my qualifications and experience:

• Strong knowledge/background of Google AdWords, Bing Ads and other web analytics tools
• Working knowledge of online performance tracking and brand measurement tools, , leading edge media target profiling technology
• Demonstrated attention to detail a commitment to quality, results-driven and customer
• Self-motivated and able to work independently with regular check-ins and supervision from department leaders or teammates
• Knowledge of cable, internet, and telecommunications products and services
• Familiarity with Omniture, Salesforce.com or other CRM systems, and HTML knowledge
• Managing Search Engine Marketing Programs
• Managing PPC programs