Search Manager Cover Letter

I submit this application to express my sincere interest in the search manager position.

In the previous role, I was responsible for recommendations and execute strategies for search keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Strong communication skills to articulate vision/strategy
• Good understanding of technology trends to set the direction for the team
• Expertise in web analytic technologies and SEO tools/platforms such as Adobe Analytics, Moz, SEMRush, Google Analytics and Google Search Console
• Strong understanding of HTML and familiarity with CSS/Javascript
• Keen understanding of the consumer decision journey and cross-channel marketing
• Jump right in to get to know shoes.com’s business, goals and strategic objectives
• Quickly learn to navigate an evolving organization to collaborate and get things done
• Oversee day to day management of PPC programs

In response to your job posting for search manager, I am including this letter and my resume for your review.

In the previous role, I was responsible for direction to Search Analyst to conduct and analyze keyword and audience research necessary to build a new campaign.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Strong business acumen with enterprise executives
• Expert knowledge of concepts related to optimization, local search, organic search, digital analytics, and attribution
• Understand multifaceted value of content in a search industry
• Agency or client-side experience, preferably within ecommerce environment
• Google/DCLK/GAIQ certification
• Excellent English skills, both speaking and writting
• Hands on approach, both strategic and tactical thinking
• Distinctive skills in planning, prioritizing and driving consistency at scale

In response to your job posting for search manager, I am including this letter and my resume for your review.

In my previous role, I was responsible for guidance from Search POV in leveraging EM license of Google Marketing Platform.

Please consider my qualifications and experience:

• Experience and knowledge with search tools (Solr, GroupBy or similar) AND website analytics tools (Omniture & Google Analytics)
• High level of interpersonal skills to communicate with team members at all levels of the organization
• Significant experience with spreadsheets, database and presentation software (Word, Excel, PowerPoint, Google Suite)
• Marketing experience within a professional services environment preferred
• Knowledge of/prior interaction with B2B marketing, preferred
• Has a passion for data and digital marketing and spends time self-educating, and actively shares learnings with colleagues and stakeholders, preferred
• Experience with PPC bid management platform
• Able to thrive & assert positive influence in a highly matrixed environment

I would like to submit my application for the search manager opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for buying, Site Merch, Social, and Paid/Affiliate teams with organic search insights and seasonal search trends using tools such as Adwords Keyword Planner, BrightEdge DataCube/Searchmetrics Research Cloud.

Please consider my experience and qualifications for this position:

• Proficiency in Excel, AdWords keyword tool
• Working knowledge of marketing, finance, advertising, merchandising and operations
• Understand how bids relate to keyword performance and campaign efficiency
• Support the team where needed with other projects and planning
• Strong analytical and problem-solving skills, including using measurement and analyzing large datasets to gain insights and drive business decisions
• Effective written, interpersonal and organizational skills
• Understanding of various marketing metrics
• Experience with landing page test design and customer segmentation

I submit this application to express my sincere interest in the search manager position.

In my previous role, I was responsible for recommendations and execute strategies for keyword opportunities, campaign structuring, targeting and other facets of paid search to meet goals.

Please consider my experience and qualifications for this position:

• Proven leader and team player with an excellent track record
• Provide direction to Analysts to conduct and analyze keyword research necessary to build a new campaign
• Provide direction to Analysts for purposes of campaign structure and keyword/ad copy development
• Ultimate oversight for all budget and billing activity
• Serve as lead for training of new Analysts and be a resource for ad hoc questions
• Lead client relationship with day to day contact and partner agencies by ensuring seamless communication
• Previous Paid Search related experience
• Good understanding and experience in managing ROI focused campaigns