Affiliate Marketing Resume Samples
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Affiliate Marketing Resume Samples
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KR
K Ruecker
Katrine
Ruecker
9531 Yazmin Forks
Detroit
MI
+1 (555) 234 4941
9531 Yazmin Forks
Detroit
MI
Phone
p
+1 (555) 234 4941
Experience
Experience
Philadelphia, PA
Affiliate Marketing Intern
Philadelphia, PA
Satterfield and Sons
Philadelphia, PA
Affiliate Marketing Intern
- Analyze campaign data and prepare recommendations for our B2B and B2C marketing managers in order to identify new publishers and end poor performing agreements
- Helps to research background information that assists in the development of creative presentations and campaigns
- Performs other related job duties and projects as assigned
- Provide some creative direction for email, insert, banners and landing pages
- Assist with the day-to-day operation of multiple affiliate programs
- Access to current show production offices with show marketing managers to gain firsthand knowledge of the process of television production and client servicing
- Identify and report potential improvements to process and information
Philadelphia, PA
Manager, Affiliate Marketing
Philadelphia, PA
Gleichner-Bartell
Philadelphia, PA
Manager, Affiliate Marketing
- Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral
- Analyze marketing projects and make recommendations for improvements and better results
- Manages strategy and setup of all paid campaigns
- Work closely with the US Paid Search & SEO teams in order to avoid (PPC) fraud and SEO conflicts through the affiliate channel
- Establish long-term effective relationships with our key affiliate publishers
- Analyze current processes continuously and seek opportunities to automate, where possible, to improve the efficiency of the affiliate channel
- Supports the evaluation and selection of third-party advertising, marketing collateral, and related service providers
present
Philadelphia, PA
Affiliate Marketing Executive
Philadelphia, PA
Gorczany LLC
present
Philadelphia, PA
Affiliate Marketing Executive
present
- Creating and maintaining an effective planning process with internal and external stakeholders meaning efficient and progressive ways of working are developed
- Work with your manager to delivery weekly target results
- Audit affiliate websites and performance weekly
- Working closely with other marketing channels to understand the “bigger picture”
- Working with stakeholders in technology to surface new opportunities using existing and new assets
- Work with international traders on their affiliate marketing strategies
- Collaborating with Affiliate window account managers and team leader
Education
Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
James Madison University
Bachelor’s Degree in Marketing
Skills
Skills
- Good relationship building skills; an ability to create rapport
- Understand Industry/competitive environment and be knowledgeable of Affiliate goals and product packaging
- Motivated by testing and learning, evolving and improving the channel, and building your own channel knowledge and experience
- A solid network in the affiliate marketing industry is beneficial
- High attention to detail and can effectively review Affiliate created materials and clearly communicate feedback
- Strong quantitative and qualitative analytical skills
- Experience in cable, satellite, telecommunications or entertainment industry
- Ability to work well under pressure and to tight deadlines
- Strong time management, planning and organizational skills
- An interest in working with internal stakeholders and external agencies to establish efficient and scalable processes
15 Affiliate Marketing resume templates
Read our complete resume writing guides
1
Affiliate Marketing Analyst Resume Examples & Samples
- Author, create and deliver sales presentations and related analysis
- Work collaboratively with the Marketing Director and other senior team members to design effective presentation materials
- Support development and submission of other marketing materials such as sizzle reels, one sheets, trade advertising, etc
- Act as a liaison to programming, research and other internal groups to ensure clear communication lines with the sales team
- Provide administrative, event, and other executional support as needed within the department
- 2+ years' experience within television, cable, media and/or affiliate sales
- PowerPoint expert (advanced design, animation, slide show skills)
- Demonstrate a high level of proficiency with other MS Office tools
- Knowledge of the television industry (including broadcast, cable, satellite, IPTV and other market segments)
- Proven interpersonal and relationship building skills
- Creative experience with vision to develop presentations and related meeting materials
- Proven analytical, organizational and communication skills
- Ability to work efficiently under pressure, meet tight deadlines and multi-task
2
Affiliate Marketing Specialist Resume Examples & Samples
- Manage agency relationship to grow ShareASale affiliate program
- Actively recruit new direct partners in the loyalty, corporate rewards, daily deal and related verticals
- Identify new growth opportunities through emerging technologies and applications in social, online gaming, customer referral, and other partner and publisher categories
- Create a robust communications calendar and generate appropriate content to support product launches, brand marketing campaigns and events, sales and promotional activity
- Develop and maintain reporting to track performance of all networks, partnerships and promotions
- Leverage product seeding and contests to garner product reviews and drive grassroots buzz and social activity
- Maintain a library of creative assets for all partners and provide additional creative as requested
- Work with product marketing, PR, and other internal teams to ensure timely delivery of affiliate communications that accurately represent the brand and product stories for each season
- Support brand partnerships and event teams with promotional offerings
- Familiarity with Coremetrics, Omniture or other reporting and analytics tools
- A creative thinker able to activate partners and publishers with unique and engaging programs
- A passion for fitness and the footwear and apparel industry
- 1-3 years online marketing experience
- Affiliate/Performance marketing experience required
- Experience with creative tools (ex. Photoshop) preferred
3
Affiliate Marketing Intern Resume Examples & Samples
- Assisting in marketing activities such as preparing collateral for commercial & residential sales trainings, and assistance in conceptualizing sales incentives, viewer loyalty & acquisition campaigns
- Marketing research for pay-tv industry – intern will be provided with a topic to research and will be required to present findings
- Manage and liaise with hotels and cable operators on program highlights and schedules
- Assist in coordinating premiums and marketing collateral for regional affiliates (ie: clients/cable operators)
- Other marketing projects may be assigned
4
Intern Summer Affiliate Marketing Resume Examples & Samples
- Help manage day-to-day affiliate requests including, but not limited to, image/logo requests, copy requests, legal reviews, etc
- Provide backup support for DBS and Telco call center and dealer POS strategy. Duties to include: visits to Denver area call centers and client meetings, shipping logistics for materials needed in centers, attend internal planning meetings, and monitor travel and premium budgets
- Manage a “portfolio” of all marketingtactics supporting major programming stunts
- Attend internal team meetings including production roll-out, programming, originals and provide notes to the full DBS/TELCO team
- Responsible for manually tracking affiliateFacebook and Twitter pages to determine usage/engagement levels of STARZ posts/tweets as well as providing competitor intelligence
- Provide a monthly report to affiliatemarketing, including monthly trends and any recommendations to improve current social media strategies
- Entering sophomore through senior level course work at an accredited college/university with a major in Marketing, Public Relations or similar discipline
- An academic grade point average of 3.0 or higher on a 4 point scale for the most recent academic session (quarter/semester)
- Strong communication and organizational skills with a keen eye for detail
- Knowledgeable in all Microsoft Office applications, including Word, Excel, Access, PowerPoint software applications
- Knowledgeable and/or experience with Social Media; specifically Facebook and Twitter
- Previous Cable/Satellite or Entertainment Company internship experience, a plus
5
Affiliate Marketing Specialist Resume Examples & Samples
- Candidate will work closely with sales and marketing team in to understand company objectives and develop local calendar of marketing actions
- Candidate will work closely with agencies freelancers and vendors, in addition to internal departments, in order to complete development of marketing initiatives
- Candidate should be proactive and seek out local, innovative and relevant opportunities for brand promotion and relationship development
- Candidate will work with supervisor to ensure marketing initiatives are within established budget parameters
- Candidate will work close to the sales department to understand grows and main objects of the area to support the negations, relationship and closing contracts
6
Affiliate Marketing Assistant Resume Examples & Samples
- Provide administrative support to marketing and related teams, including scheduling and administration of emails, and related marketing activities
- Coordinate the production and effective distribution of marketing materials, e.g., liaising with printers and design agencies
- Generate new business email and telephone contact details through internet based research
- Help ensure Salesforce.com is updated with correct partner data
- Support marketing operations by maintaining and updating mailing databases through SalesForce.com
- Assist in the planning, organization, set up, and attendance tracking for global events This will cover global trade fairs and partner appreciation events,
- Support the Affiliate Marketing team in escalated customer complaints follow up (where there is a PR risk involved)
- Ad hoc email campaigns
7
Affiliate Marketing Intern Resume Examples & Samples
- Observes and assists in the creation, execution and analysis of marketing campaigns for syndicated product, including “Mike & Molly,” “The Big Bang Theory,” “Two and a Half Men”, “The Middle”; “Friends,” “The Ellen DeGeneres Show,” “TMZ,” “Extra,” “The Real,” and various show projects in development
- Participates in meetings, learning about marketing strategies, campaign creation, creative, promotions and evaluation, with the chance to offer ideas, opinions, insights and suggestions
- Updates client contact information in departmental databases, and organizing creative marketing materials
- Opportunity to attend studio wide and divisional speaker series events and to learn more about specific subject matters and opportunities in the industry
8
Affiliate Marketing Analyst Resume Examples & Samples
- Manage affiliate program and ensure program specific ROI goals are being met
- Prepare and report on performance metrics after major promotions
- Manage communications to affiliates, compiling and sending promotions on a weekly basis
- Request and plan creative assets for affiliate placements
- Review affiliate placements as they occur to ensure placement opportunities are maximized
- Maintain Rolling Forecast of Affiliate and Shopping Portal sales throughout the month
- Identify mobile opportunities with partners
- Report on specific Family of Business promotions (Home, etc.)
- Support technology projects for the online marketing group (Ex. Feed upgrades, pixel requests)
- Support online media campaigns, submitting and managing assets and reporting on outcomes
- Minimum 2-3 years hands-on affiliate marketing experience in addition to one year of general Marketing experience
- Exceptional analytical and presentation skills
- Expert Excel and Powerpoint abilities required
- Experience with Coremetrics, Linkshare, or other 3rd party ad serving tools
- Highly motivated and an independent self-starter
- Proven ability to communicate with all levels of management and external agency partners
9
Senior Director, Affiliate Marketing Resume Examples & Samples
- Under the direction of the sales team, provide affiliates and their agencies with solutions that will result in revenue growth, subscriber growth, the launch of new services and increases of viewership/usage
- Provide leadership and develop processes that simplify or make more efficient the team’s interaction with other internal groups at Starz including: Marketing Communications, Originals Marketing, Programming, Legal, Public Relations and Accounting/Finance
- Manage the development of acquisition campaign tactics that may include: TV, Print, Social Media, Direct Mail, Retail, Web, Interactive Applications (IPG), Radio and Out-of-Home
- Manage the development of upgrade tactics that may include cross channel commercials, outbound telemarketing scripts, text message/mobile, affiliate guides, affiliate websites, dynamic ad insertion spots and emails
- Present new campaign tactics to the team, share target audience data, case study results and target audience
- Maintain consistent STE brand/content throughout all campaign tactics
- Secure STE content in marketing campaign tactics
- Manage creative developed working directly with affiliate agencies as well as with STE internal resources for the development of sales training tools, video elements (barker, cross channel, etc.) and Originals content
- Interface as needed with affiliate’s staff in line with the direction/goals of the sales team including
- Bachelor’s Degree in Marketing, Communications or similar discipline preferred; Minimum five to ten years of industry experience, Experience at a Network/Programmer preferred; and/or training; or equivalent combination of education and experience
- Knowledgeable in Microsoft Office, Word, Excel and PowerPoint
- Strong communication and project management skills
10
VP, Affiliate Marketing Resume Examples & Samples
- Design, develop, and implement marketing campaigns to drive significant profitable account volume through the External Affiliate channel
- Serve as primary liaison between affiliate agency (CJ Affiliate), publishers and internal clients, communicating effectively with all parties, to meet the team’s goals
- Develop innovative strategies for enhancing program management effectiveness and support new initiatives with top publishers
- Manage process for deploying campaigns as well as proactively suggest and implement process improvements
- Identify new opportunities for further channel expansion, size potential impacts, and communicate recommendations to Management
- Support pre and post-live quality assurance reviews of each campaign. Participate in creative development and trafficking updates. Review QA logs and ensure appropriate archiving of all documentation
- Keys to Success in this role include
- Ability to significantly contribute to account volume growth and improved profitability metrics for the External Affiliate channel
- Foster relationships with industry thought leaders and publishers
- Ability to collaborate effectively across the organization to understand needs, ensure executable strategies, and successfully drive results
- Ability to develop in-depth views of the internal and external innovation ecosystems
- This position will have significant impact on overall Consumer business acquisition goals, as it represents a significant percentage of total digital account volume
- 5 - 7 years of business experience, particularly in direct response, digital marketing
- Strong digital marketing experience driving prospect acquisition with a solid understanding of Affiliate Marketing, SEO, SEM, social, mobile, display and email
- Experience with gathering and utilizing customer and competitive insights
- Ability to drive results cross-functionally in a matrix environment
- Experience with web/mobile analytics programs, i.e., Site Catalyst and A/B testing strategies and related programs
- Financial services industry experience a plus
- Has a comprehensive understanding of the business, the organizational structure and key business challenges. Can create a platform with the other businesses that aligns with business operations and delivers a consistent brand experience
- Attention to detail & flawless execution of operations are critical to this job. A proven track record of successful project management is essential
- Experience leading in a matrix organization and motivating peer group and business unit leaders through strong advocacy for the holistic vision
- Has strong competency in providing analytical insight for marketing initiatives, brand planning and tracking, and budgeting
- Bachelor’s degree or equivalent required. MBA with a marketing focus a plus
11
Affiliate Marketing Associate Resume Examples & Samples
- 3-4 years marketing experience specifically affiliate marketing involving customer acquisition and retention
- Proven success developing and implementing affiliate marketing strategies
- Excellent understanding of direct marketing best practices and analysis
- Demonstrated project management skills with ability to develop and implement marketing strategies and assess marketing performance in a cross functional environment
- Experience communicating business and marketing objectives to both creative and merchandising teams
- Excellent client-management, communication (verbal and written) and analytical skills
- Highly data literate with demonstrated problem solving abilities
- Must be able to succeed in a fast paced and rapidly changing environment
- Must be analytical, strategic, mature and thoughtful
- B.A/B.S in Marketing, Business, or related fields
12
UK Affiliate Marketing Executive Resume Examples & Samples
- Experience of the print production process
- Success in engaging users via the full range of digital channels
- Very good attention to detail
- Good analytic ability
- Positive outlook and the ambition to grow within the role
- Very much a team player who has the flexibility to rise to new challenges
13
Display & Affiliate Marketing Specialist Resume Examples & Samples
- Manage strategy, planning & budgets across the display and affiliate programs
- Optimization of display & affiliate campaigns across various lines of business towards respective CPA and CPL goals
- Coordinate all creative asset and link management between internal partners, agency partners, display vendors & affiliate publishers/networks
- Executive and track different tests, including commission rates, creative assets, etc
- Stay updated on display and affiliate industry trends and developments
- Day-to-day display management, with familiarity with retargeting and prospecting strategies
- Day-to-day affiliate management, focusing on building strong relationships with affiliate publishers and negotiating commissions, placements, etc
- Maintain consistent channel reporting, learning from performance insights, recommending optimizations and sharing data internally
- Monitor display & affiliate activity, analyze performance, identify areas of improvement, and recommend ways to increase lead volume & efficiency
- Actively manage campaign ad spend, staying on budget, estimating monthly costs and reconciling invoices & discrepancies
14
Affiliate Marketing Coord Resume Examples & Samples
- The Marketing Coordinator is responsible for day-to-day marketing support and maintenance. This includes
- Managing team budgets including the processing of all invoices/POs/payments to vendors
- Coordinating monthly delivery of promotional assets for key affiliate accounts
- Compiling and distributing required account and sport specific updates and information needed for broader departmental communications
- Managing creative development process including; providing direction on asset specs and messaging to internal and agency partners, ensuring work is finished in a timely manner, on budget and delivered to the appropriate outlet/partner
- Managing on-going affiliate requests for assets and materials including; facilitating asset review/approval process with internal sport and legal contacts, communicating usage details and subsequent promotional value to the respective brand marketing teams and channel partners
- Providing administrative support for the Affiliate Marketing team including: scheduling meetings, ordering office supplies, merchandise/premium ordering and inventory maintenance, developing campaign overviews and compiling team status reports
- Assisting in all aspects of brand and partnership marketing campaign activities including: budget management, concept/creative development, promotional fulfillment, creative deployment, and event coordination
- Collaborating with internal stakeholders (sales, business strategy, research, legal, consumer marketing, communications and programming) to assist in the creation and presentation of marketing plans and client/internal presentations
- Proactively seeking information to gain a comprehensive understanding of our industry including our content offerings, emerging technologies, platforms, trends competitive landscape and all facets of their respective accounts to influence our marketing strategies and initiatives
- Acting as the resident expert on the assigned properties and accounts, learning everything there is to know about the industry/competition, the programming strategy/calendar and the relevant sports; also, be an expert on TV and new media industries
- Involvement in list building and invitation process for VIP Hospitality events and B2B Client Mailers
- Participate in the usage and management of digital marketing tools, including the AZ (Affiliate Zone website), Brand Builder (for requesting marketing tools & materials), CRM (database and list building) and ITK (internal communication including department calendar and hospitality opportunities)
- Support the Team’s role as Event Marketing liaison and coordinate ASM hospitality and Ticket distribution as needed; this may occasionally require on-site assistance at events
- Minimum of 1 year related marketing or business experience with an understanding of marketing fundamentals, event management, creative evaluation and budget management
- Ability to prioritize and multi-task on a high profile, high volume portfolio
- Detail oriented self-starter with excellent organization skills and attention to detail required
- Outstanding verbal, written and interpersonal communication skills
- Strong organizational skills and ability to handle multiple time-sensitive projects simultaneously
- Initiative to take charge of tasks, anticipate next action and keep projects moving forward
- Steady demeanor in dealing with shifts in business priorities and schedules
- Proficient in Microsoft Word, Excel and PowerPoint Experience with Facebook, Twitter and other social media platforms
- Knowledge of and interest in the evolving media landscape and media consumption habits
- 20% regional travel
- Experience with Adobe Photoshop, Illustrator and InDesign are a plus
- Relocation assistance is not provided for this role**
15
Affiliate Marketing Specialist Resume Examples & Samples
- Support the development of the annual Distribution Marketing Strategic Plan
- Support the preparation of the annual Distribution Marketing Business Review
- Prepare Business Case recommendations to secure approvals for tent-pole distribution initiatives
- Prepare post mortems of all tent-pole distribution initiatives
- Lead, guide and drive the planning and execution of marketing and sales initiatives with key distribution partners – including service and programming launches, acquisition/up-sell campaigns, free previews, sales incentives, promotional events and business reviews
- Direct the briefing, implementation and deployment of affiliate marketing and sales tactics, inclusive of, but not limited, to B2C communications, sales incentives, training presentations and road shows
- Over-see and, where necessary, facilitate the day-to-day creative and operations process of developing affiliate marketing and sales tactics, working closely with internal production teams and external agencies and suppliers
- Direct and co-ordinate with various internal and/or external groups to produce customized affiliate POS projects and tactics – and ensure they are in compliance with legal and brand guidelines
- University Degree in business, marketing or in a comparative field required
- 1-3 years’ relevant experience with the ability to manage multiple projects simultaneously and very strong ability to prioritize workload under tight deadlines
- French is an asset
- Team player with excellent written and verbal communication skills
- Excellent focus, attention to detail and follow-through required
- Proficiency in MS Office (Excel, PowerPoint, Word, Outlook)
16
VP, Affiliate Marketing Resume Examples & Samples
- Report to the President, Television Networks Distribution & President, Affiliate Relations
- Develop innovative Affiliate Marketing strategies, tactics, promotions and events
- Develop and maintain strong relationships with CBS Affiliates and MVPD distributors and become each client’s main point of contact for Affiliate and/or MVPD Marketing initiatives
- Regular communications to CBS Affiliated stations to reinforce the value of CBS
- Work with internal teams/departments to manage communication with distributors, gain buy-in and implementation of marketing and promotional initiatives
- Create and deliver internal and external sales presentations and related analysis as needed
- Oversee development of MVPD media assets, sizzle reels, one sheets, cross-channel spots, corporate ads, etc
- Ensure regular distribution of programming highlights and updates, including ratings and research information
- Participate in the planning of industry events, an annual team meeting, external client events and conferences
- Build opposition marketing campaigns during negotiations
- Supervise Manager, MVPD marketing as well as Director, Research in the department
- Provide executive leadership as needed within the department
- 5-10 years of TV affiliate sales/marketing experience
- Broad knowledge of media distribution across multiple media platforms including traditional broadcast networks
- Proven track record successfully working with distributors of the CBS content portfolio across all platforms
- Experience supervising staff
- Proven ability to work effectively with autonomy
17
Manager, Affiliate Marketing Resume Examples & Samples
- Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral
- In-depth knowledge of various paid marketing channels and technologies, e.g., paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola
- Up-to-date knowledge of digital marketing trends and potential new channels and strategies
- Expertise in handling marketing budgets and forecasting/reporting results
- Ability to manage projects from start to finish
- Excellent problem-solving and decision-making skills
- Experience in public relations, corporate communications, content marketing, or relationship management
18
Manager, Affiliate Marketing Resume Examples & Samples
- Collaborates with Affiliate Sales in launching brand and advertising campaigns, promotions, or online/web/interactive initiatives to increase listening audience and ratings
- Develop strong and creative brand positioning and messaging for all Premiere products
- Create and write copy for all marketing communications and collateral (e.g. emails, trade and consumer ads, local affiliate sales presentations)
- Create and update content regularly to grow the company’s footprint (e.g., video production, photoshoots, logos/branding, press breaks, corporate announcements)
- Help in forecasting and maintaining department budget
- Experience in brand management, content marketing, or sales. Event planning or corporate communications experience a plus
- 1-3 years’ experience in a similar role, e.g., marketing, brand management, sales, and event management and sponsorships
19
Manager, Affiliate Marketing Resume Examples & Samples
- Manage day-to-day Affiliate Marketing operations with partners/networks to meet channel KPIs and customer acquisition goals, definition of the Affiliate Marketing calendar (closely aligned to the local Marketing Activation calendar) and optimization of the campaigns
- Responsible for top and bottom line growth of our affiliate program to achieve incremental sales, ROI and total contribution goals. Manage a sizeable media budget
- Manage external agency as the key contact and continue to translate the overall strategy
- Work cross-functionally with Merchandising, Online Marketing, Marketing Activations and Analytics teams to create synergies and explore and exploit promotional opportunities
- Contribute to the development of the adidas US eCommerce affiliate marketing strategy
- Work closely with the Global Online Marketing team and the European Affiliate & B2B Managers in order to share best practices and apply learnings from other markets around the globe
- Work closely with the US Paid Search & SEO teams in order to avoid (PPC) fraud and SEO conflicts through the affiliate channel
- Analyze current processes continuously and seek opportunities to automate, where possible, to improve the efficiency of the affiliate channel
- KPIs: affiliate marketing incremental revenue and ROI
- Creative in exploring new opportunities in order to drive more incremental sales through the affiliate marketing channel
- Brand enthusiast who understands where adidas should create online buzz
- Ability to effectively manage 3rd party external agencies & other partners
- A solid network in the affiliate marketing industry is beneficial
- Experience with web analytics and adserving platforms (e.g. Google Analytics, Adobe Analytics and DoubleClick Campaign Manager)
- Aanalytical, logical and data driven
- Motivated by testing and learning, evolving and improving the channel, and building your own channel knowledge and experience
- An interest in exploiting technology (feeds, scripts and the like) to automate and scale key processes
- Experience and interest in managing and motivating others, both directly and indirectly
- Strong English language (written and verbal) communication skills
- Good relationship building skills; an ability to create rapport
- Strong time management, planning and organizational skills
- Ability to work well under pressure and to tight deadlines
- Strong quantitative and qualitative analytical skills
- Advanced computer skills, proven experience in Excel
- Bachelor or Masters degree required, 3-5 years in ecommerce and 1-2 years online marketing experience (acquired either agency, network or client side)
- Affiliate marketing experience is beneficial, but not required. Strong analytical and commercial skills are the priority
20
VP, Affiliate Marketing Resume Examples & Samples
- Project Management – Attention to detail & flawless execution of operations are critical to this job. A proven track record of successful project management is essential
- Influencing Strengths – Experience leading in a matrix organization and motivating peer group and business unit leaders through strong advocacy for the holistic vision
- Analytical Skills - Has strong competency in providing analytical insight for marketing initiatives, brand planning and tracking, and budgeting
21
Senior Analyst, Affiliate Marketing Resume Examples & Samples
- Serving as the primary contact in fielding Affiliate challenges, solving issues to achieve (and exceed) campaign goals
- Holistic Affiliate management including publisher development & strategy, updating text copy and creative assets in the affiliate network, responding to publisher inquiries, reviewing applications, optimizing the program towards key business goals, and reporting
- Assimilating data from affiliate network(s), compiling the information and drawing actionable conclusions that can be measured and reported
- Individual publisher relationship management, including optimizations, activations, recruitments, and testing
- Daily checks on program KPIs and performance
- Translating campaign/client goals into strategic affiliate tactics and effectively executing those tactics against the client’s strategy
- Implementing Affiliate best practices, providing recruitment and optimization recommendations
- Monitoring and evaluating publisher commission structures and program terms for increased efficiency and to ensure incremental value
- Monitoring emerging industry trends and summarizing them for internal and external stakeholders
- Leveraging and developing proficiencies with excel
- Developing text copy iterations, adding text copy and creative assets to the client’s affiliate network profile
- Effectively communicate with publishers via email and phone to develop relationships and drive incremental growth
- Develop performance forecasts and providing data-based rationale for these recommendations
22
Manager, Affiliate Marketing Resume Examples & Samples
- Develop marketing strategies and partnerships that support department, account, and network goals; i.e. contract renewals, TV Everywhere/App usage, digital MVPD distribution, ratings/viewership, subscriber acquisition/retention/upgrade efforts
- Collaborate with internal ABC, Disney, and ESPN Brand counterparts along with Department Sales, Business Strategy, and Operations teams on the development of affiliate specific campaigns, promotions, and creative assets aligned with the above goals
- Build and maintain direct relationships with both account and network contacts, and serve as primary lead on all related day-to-day marketing activities
- Lead and host formal/informal client meetings ranging from bi-weekly status calls to annual planning decks and year-end recap reviews
- Responsible for the development and maintenance of account management tools such as budget tracking, partnership one-sheets, fiscal planning presentations, project/campaign trackers, post merchandise/results
- Serve as marketing expert on ABC, Disney, Freeform, and ESPN products and services with knowledge of each network’s linear and multiplatform programming offering, relevant research and data insights, and press activity
- Effectively lead and manage marketing projects specific to this role and respective accounts, including cross team engagement, execution, results assessment and post-merchandising
- Diligently work with brand counterparts, network divisions, clients, and department finance teams on the planning and execution of all partnership marketing budgets and contractual marketing funds, roughly $5M+
- 5+ years sales and/or marketing experience preferably in television or new media content environment in two or more of the following areas; account management, partnership marketing, brand positioning, media planning/buying
- Proven understanding of marketing strategy including; campaign development and sell-in, creative process, budget management and ROI analysis
- Strong interpersonal skills, easily adaptable to multiple personality styles in order to maintain positive client and network relationships
- Highly organized communication style, efficient and effective meeting management, strong presentation skills, confident negotiation/sell-in of partnership ideas, and budget management
- Travel is required
- Ability to generate ideas and new concepts/positioning to create efficiencies as it relates to workload, past campaigns, and achieving results
- Self-starter who can own their account and brand business with minimal oversight
23
VP, Affiliate Marketing Resume Examples & Samples
- Oversee and implement marketing strategy for affiliate distribution partners. Oversee co-op media program
- Create and develop initiatives including content and promotions that will help affiliates adapt and progress as the industry evolves
- Communicate priorities, manage the Affiliate Marketing team and various reporting and analysis of projects for upper management. Track technological advances in the industry that have an impact on local television
- Oversee various promotions and projects as assigned
- Implement cross-divisional promotions with synergy and external partners in support of primetime programming
- Actively build interdepartmental presence
24
VP, Affiliate Marketing Resume Examples & Samples
- BA or above; at least 5 years in local television
- English is required
- Must have basic math skills, and think critically
- Experience with Microsoft Outlook, Word, Power Point, Excel required
- Reporting and analysis of projects for upper management. Track technological advances in the industry that have an impact on local television
25
Affiliate Marketing Associate Resume Examples & Samples
- Assist with strategy and planning of successful affiliate marketing campaigns in - collaboration with affiliate partners and our Commission Junction account management network team
- Utilize analytical skills (along with Excel & reporting tools) to build opportunities for growth in the affiliate program
- Build strong relationships with existing affiliate partners
- Assist in the implementation of new marketing programs for affiliate partners
- Analyze a variety of available reports from various reporting platforms (including Omniture and affiliate network reporting) to grow revenue and increase the profitability from individual affiliate partners
- Partner with internal product, marketing and development teams to drive key initiatives
- Launch and manage partner marketing campaigns, analyze performance of campaigns and use - data to identify areas for improvement
- Synthesize data and identify actionable best practices to improve campaign performance
- Work with the merchandising team to develop and produce new marketing assets to use with - affiliates and affiliate networks
- 2+ years’ experience in online marketing
- A real passion for online marketing
- Strong analytical skills (including a high degree of proficiency with Excel)
- Ability to (or willingness and foundation to learn to) develop PowerPoint presentations for - stakeholder communications on strategic Initiatives progress, risks and performance results
- Consistent track record of delivering results
- Demonstrated ability to handle multiple, simultaneous projects
- Prior experience working with technology or development teams and someone who is eager to learn
- Adobe Photoshop knowledge a plus, but not required
- LI-MH3
26
Associate Manager, Affiliate Marketing Resume Examples & Samples
- Assist in the development of Affiliate Sales and Marketing brand strategies for respective networks/new products and services/sports. Ensure strategies are aligned with overall Affiliate Sales and Marketing priorities, account, and network goals. Support communication of strategies across department and within ESPN/TWDC where applicable
- Responsible for supporting and providing management & the coordination of all marketing programs and promotions that drive affiliate goals (acquisition, retention, engagement, new products, value). Build and maintain direct relationships with both account and network contacts, and serve as primary lead on all related day-to-day marketing activities
- Lead and host formal/informal client meetings ranging from bi-weekly status calls to annual planning presentations and year-end recap reviews
- Responsible for the development and maintenance of account management tools such as budget tracking, partnership plans, fiscal planning presentations, project/campaign trackers, post merchandise/results
- Serve client as marketing liaison with regards ABC, Disney, Freeform, and ESPN products and services with knowledge of each network’s linear and multiplatform programming offering, relevant research and data insights, and press activity
- Represent Affiliate Sales and Marketing strategic interests as assigned in relationships and partnerships across ESPN networks and affiliates
- Collect and process results for post merchandise analysis & ROI, and develop and execute communications vehicles to convey results
- Work with brand colleagues, network leads, clients, contract admin and finance teams to plan and execute all brand and partnership marketing budgets including contractual marketing funds
- Effectively lead and manage marketing projects specific to this role and respective accounts, including cross team engagement execution, results assessment and post-merchandising
- Two years of marketing experience preferably in television or new media content environment in two or more of the following areas: account management, partnerships marketing, brand management
- Strong fundamental understanding of the competitive landscape and current competitive trends for content distribution partners
- Strong written and oral skills with the ability to communicate clearly and effectively, and analyze data to develop a strong story or distinct positioning
- Strong organizational skills and ability to manage multiple projects simultaneouslyTravel is required
- Ability to travel domestically 20%
- Ability to generate ideas and new concepts/positioning as it relates to supporting department, company, network, or client goals
- Sales and/or marketing experience preferably in television or new media content environment
- BA/BS Degree
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Analyst / Senior Analyst, Affiliate Marketing Resume Examples & Samples
- Lead weekly and monthly creative content audits & strategy in the Affiliate channel to ensure compliance
- Work closely with agency teams to ensure all copy & creative is 100% compliant
- Manage day to day Affiliate partner relationships
- Develop creative & copy for Affiliate channel with a creative agency
- Coordinate launch timelines and deliverables with Marketing Execution team
- Own all compliance updates for Affiliate channel
- Provide ad hoc assistance with Affiliate projects
- Strong analytical skills with a proficiency in Excel
- Self starter with an ability to navigate the organization and processes independently
- Ability to develop strong relationships both internally and externally
- Energetic, positive, flexible, and proactive
- Team player with a willingness to help out with projects beyond immediate job scope
- Experience in digital marketing and/or agency management a plus
- Experience in highly regulated industry a plus
- Affiliate experience a plus
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Analyst / Senior Analyst, Affiliate Marketing Resume Examples & Samples
- Collaborate with Conversion Optimization and Digital Product teams to drive user experience strategy & execution for Affiliate channel
- Support Senior Manager in scaling pre-qualification targeting
- Project manage Affiliate capability roadmap
- Self started with an ability to navigate the organization and processes independently
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Affiliate Marketing Executive Resume Examples & Samples
- Sourcing and directing content providers, engaging with them at all stages of the process and holding them accountable for on-time delivery of high quality output
- Creating and maintaining an effective planning process with internal and external stakeholders meaning efficient and progressive ways of working are developed
- Researching new opportunities for the network, reaching out to third parties in order to progress relationships that drive scalable success for the team
- Producing reports on other content providers both in and out-of industry so that UCM is close to changing consumer wants and needs
- Working with stakeholders in technology to surface new opportunities using existing and new assets
- Making a significant contribution to the strategy and direction of United Channel Media
- In combination with the Head of UCM, assemble and maintain a roadmap for the function
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China Affiliate Marketing Executive Resume Examples & Samples
- Mandarin speaker, with knowledge of the China market and consumers
- Deliver the monthly and quarterly media plan plans based on budget
- Promoting the Hut Group’s affiliate programme within the Chinese digital community
- Deploy and optimise campaigns through the affiliate marketing channel
- Audit affiliate websites and performance weekly
- Brief banners and landing pages in collaboration with the display and merchandising team
- Delivering against the traffic and sales targets for the affiliate channel
- Grow the relationships with key Affiliates and drive recruitment
- Reporting back to the business on the activity through the affiliate channel
- A resilient creative thinker who is flexible and determined
- Able to build strong relationships externally & internally and leverage these to meet business demands
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Affiliate Marketing Executive Resume Examples & Samples
- Work with your manager to delivery weekly target results
- Promoting Myprotein’s affiliate programme within the digital community
- Brief banners and landing pages in collaboration display and merchandising team
- Keep affiliates engaged and motivated
- Working closely with other marketing channels to understand the “bigger picture”
- An energetic self-starter who is passionate to progress their career
- Entrepreneurial spirit; ambitious, self-starter who is able to effectively in a fast paced environment
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Affiliate Marketing Executive Resume Examples & Samples
- Promoting the Hut Group’s affiliate programme within the digital community
- Deploy and optimise campaign through the affiliate marketing channel
- Managing the affiliate within budgets and CPA targets
- Collaborating with different finance teams to plan budget and offers
- Collaborating with Affiliate window account managers and team leader
- Working closely with the other channels and business Units to understand the “bigger picture”
- An energetic self-starter with affiliate marketing experience who is passionate and knowledgeable of the online industry
- Commercially astute and experience of owning and working to achieve sales targets
- Ability to analyse and evaluate performance of direct marketing activities and make recommendations for future improvements
- Comfortable with forecasting, media planning and budgeting
- Willing to take ownership and responsibility for all aspects of a project or campaign
- Needs to be able to grasp “big picture” to optimise delivery of their part of the overall plan
- Flexible attitude, appreciate that the competitive landscape is constantly evolving and able to adapt approach accordingly
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Affiliate Marketing Intern Resume Examples & Samples
- Ability to analyze website performance metrics (e.g. visits, clicks, sales) and to propose improvements
- Working knowledge of MS Excel
- You think and work quickly, are detail-oriented, and have a good sense of humor!
- You can speak and write effortlessly in English (additional languages are a big advantage)
- You have some experience in digital marketing/sales or running your own online business
- You are working towards a university degree in marketing, business administration, international relations or related field
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Affiliate Marketing Intern Resume Examples & Samples
- Candidates must be innovative, team-oriented, and have the desire to participate in a fast-paced environment with rapidly changing priorities
- An effective verbal and written communicator who is well versed on the phone and in email as well as in person networking
- Candidate must show dedication and passion in sales, marketing and travel
- Experience working with data, providing reporting, and driving actionable business change via analysis and reporting
- Demonstrate an ability to not only find answers, but to define the questions as well
- Internet navigation and usage
- Strong education and knowledge in math, economics and statistics
- Must be highly organized self-starter and have a superior attention to detail
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Affiliate Marketing Analyst Resume Examples & Samples
- Working with international Country Managers to improve performances of their campaigns and drive growth
- Utilising a variety of data sources to drive the affiliate team’s decisions
- Providing insights which directly help deliver against the traffic and sales targets for the affiliate channel
- Working closely with other channels and business units to understand the “bigger picture”
- Data-driven mindset with strong analytical skills
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Digital Affiliate Marketing Specialist Resume Examples & Samples
- Provide expertise and leadership in a cross functional team supporting multiple marketing teams, offer strategy, and marketing execution
- 5+ years Internet / Web experience
- Experience working with a service provider (i.e. phone, cable, Internet, insurance, etc.)
- Understanding or experience with content management systems (specifically Oracle CMS) and/or ATG
- Working knowledge of web content best practices, including SEO, HTML and uploading content to a CMS in both a desktop and mobile environment
- Exposure to online report builders such as HBX/Site Catalyst and ability to build and pull reports
- Working knowledge of testing across different browsers and platforms (i.e. desktop, tablet, smartphone)
- Availability to work on designated release weekends
- Ability to work in a dynamic environment with short lead times and changing requirements
- Sense of urgency around deadlines
- Ability to prioritize and know when to escalate issues
- Comfortable working with a team and prepared to use problem solving skills to work through solutions to problems
- HTML coding experience
- General understanding of agile testing methodologies
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German Affiliate Marketing Executive Resume Examples & Samples
- Build and manage German affiliate marketing opportunties
- Work with international traders on their affiliate marketing strategies
- Must be a native German speaker/fluent in German
- Willing to take ownership and responsibility for aspects of a project or campaign
- Flexible attitude, with a hunger to learn and succeed
- Strong attention to detail and results driven
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Manager Affiliate Marketing Resume Examples & Samples
- Devise and implement the eCommerce affiliate marketing and CSE (comparison shopping engine) strategy, across a selection of European markets for the adidas and Reebok brands
- Accountable for the phasing and deployment of a multi-million EUR affiliate and CSE budget
- Manage day to day affiliate marketing and CSE operations with the external agency and partners/networks to meet KPIs and customer acquisition goals: definition of the affiliate marketing calendar, optimization of the affiliate and CSE campaigns
- Responsible for top & bottom line growth of our affiliate and CSE programs to achieve sales, ROI and total contribution goals
- Establish long term effective relationships with our key affiliate publishers and CSE partners
- Proactively look for new opportunities with new or existing affiliate and CSE partners
- Work cross-functionally with merchandising, online marketing and marketing activations teams to create synergies and explore & exploit promotional opportunities
- Drive testing, reporting, optimisation and analysis on affiliate marketing and CSE performance to identify key levers and opportunities for improvements
- Bachelor or Master degree required, with 5 years affiliate marketing Team management experience is required
- Experience in planning & managing large budgets split across multiple markets and campaigns
- Working knowledge of Doubleclick Search is required; PHG and Adobe Analytics knowledge and experience would be beneficial
- Strong communication skills: written & oral and ability to quickly build strong relationships
- High attention to detail; strong analytical skills and excellent organisational & planning abilities
- Proficient in written & spoken English, an additional European language be beneficial
- A solid network in the affiliation industry is required
- Technical knowledge & experience with data feed management/optimisation is preferred
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Assistant Manager, Affiliate Marketing Resume Examples & Samples
- Responsible for top and bottom line growth of our affiliate program to achieve incremental sales, ROI and total contribution goals
- Establish long-term effective relationships with our key affiliate publishers
- Proactively look for new opportunities with new or existing affiliate partners
- Work cross-functionally with Conversion, Campaign, other Customer Acquisition members and Analytics teams to create synergies and explore and exploit promotional opportunities
- Dig into channel data to drive testing, reporting, optimization and analysis on affiliate marketing performance to identify key levers and opportunities for improvements
- Develop the adidas Japan eCommerce affiliate marketing strategy with Paid Acquisition manager
- Work closely with the Global Affiliate Marketing team in order to share best practices and apply learnings from other markets around the globe
- Work closely with the Paid Search & SEO teams in order to avoid (PPC) fraud and SEO conflicts through the affiliate channel
- Contribute to any possible, additional projects which require paid acquisition activation in order to exploit opportunities to drive profitable channel growth
- Report to the Paid Acquisition Manager, eCom
- KPIs: affiliate marketing incremental revenue and ROAS
- Bachelor or Master’s degree required, with 1-2 years online and/or affiliate marketing experience (acquired either agency, network or client side)
- A solid network in the affiliation industry is beneficial
- Experience with web analytics and adserving platforms (e.g. Google Analytics and DoubleClick Campaign Manager). You are analytical, logical and data driven
- You are motivated by testing and learning, evolving and improving the channel, and building your own channel knowledge and experience
- An interest in working with internal stakeholders and external agencies to establish efficient and scalable processes
- Good understanding and experience with Linkshare/Valuecommerce system is benefitial
- Advanced computer skills, proven experience in Microsoft Excel, Word and Power Point
- Manage the Network back-end system and deal with daily operation (Offer Setting ,Banner/Text AD upload/edit/delete, individual commission controls and To: AF email delivery)
- Monitor the sale and traffic (Daily/Weekly/Monthly, along with the eCom campaigns)
- Daily communication with certain Affiliates (Meeting if it is required)
- Create the monthly affiliate calendar (Execution plan for the Seasonal campaign, Product Launch, etc)
- Build the strategy per AF category (Coupon/Cash back/Blog/Portal/Loyalty point)
- Align with eCom calendar to execute the Add-Hoc tasks in time based on the KPIs
- Analyse the performance to find out where to generate the extra revenue/traffic
- Schedule the product review article by providing the promoted products (seeding)
- Set up the commission plan for each product with its promoted level align with eCom inventory status
- New Affiliate Media recruitment from Network and/or anywhere outside of network
- Media Buying from the strong Affiliate media based on the solid traffic acquisition plan and drive the revenue
- Establish the strong relationship with top Affiliate to expand the business opportunities
- Industry research on Affiliate trend to catch up with the latest technology
- Native Japanese Speaker (writing, reading and speaking)
- Reasonable Education Background
- 1-2+ years of digital marketing and or affiliate marketing experience
- Advanced in English (writing and speaking)
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Manager, Affiliate Marketing Resume Examples & Samples
- Find new top-level affiliates with high levels of relevant traffic, targeted mailing lists, etc.; negotiate tailored commercial deals with high-end Affiliates to maximize reach to qualified, new audiences
- Develop strong offers and creative assets (with our internal creative team) to go to market to drive revenues
- Continually motivate affiliates and strategic partners to perform better
- 5 + years of affiliate marketing experience
- Proven Affiliate marketing experience for ecommerce using one or more of the top affiliate platforms
- Solid understanding of performance marketing, conversion and online customer acquisition
- The ability to generate new ideas, develop testing plans and execute flawlessly
- Bachelor's degree in Marketing or equivalent experience
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Affiliate Marketing Specialist Resume Examples & Samples
- The Affiliate Specialist supports the Sr. manager and external agency in planning, execution, and analysis of all affiliate and marketing partnership activities. Coordinates with internal teams to support a seamless digital experience for sitewide and in-store promotions to product and category specific promotions. Execute tests across various markets & publishers to identify high value opportunities for optimization. Assists with monthly billing and paid placement campaigns across our top affiliate publishers
- The Specialist works closely with cross functional teams including eCommerce, Brand Marketing, Retail Marketing, Creative and more. This dynamic individual will also manage the relationship with partners, as well as lead communication with the affiliate network and agency to ensure best-in-class performance for a share of voice, traffic, conversion, sales, ROAS and related performance metrics
- Data Reporting: Gathers and analyzes data for regular campaign reporting, proactively looking to identify potential opportunities for improvement. Uses data analysis to summarize thoughtful program recommendations, driving traffic and revenue growth through campaign changes as a result. Constantly strives to improve traffic and sales volume at the lowest possible cost
- Project Management: Coordinates with internal teams to ensure that all deadlines are met for projects, utilizing internal technology partner Basecamp to do so. Maintains internal promotional flowchart/calendar providing vital information to all business stakeholders as changes occur
- Industry Knowledge: Works with agency, affiliate network, and publishers to understand and implement latest offerings, participate in beta tests, and integrate Pier 1 customer data into marketing capabilities
- Bachelors Degree Required in Marketing/Business/Communications
- 1+ year of experience in digital marketing (prior affiliate marketing experience a plus)
- Working knowledge of Adobe Omniture, Google Analytics or other onsite analytics platforms
- Experience with social networks is a plus. Working understanding of all incoming digital marketing channels including but not limited to; SEM, Email, SEO, Display, Mobile, Social, Affiliates etc
- Data focused personality with confidence in analyzing and acting on insights. Experience working with CRM data to inform and affect digital marketing campaigns
- Strong background in Excel
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Associate Manager, Affiliate Marketing Resume Examples & Samples
- Work directly with the top performing affiliates helping them to maximize their own earnings and incent them to deliver more with campaigns, offer promotions, creative assets, landing page experiences, etc
- Create, set up, edit, and test marketing campaigns from start to finish including coupon set up, tracking links, affiliate newsletters, and link/copy writing and testing to ensure all part of the campaign work correctly for the consumer experience prior to being live
- 2 + years of affiliate marketing experience
- Established relationships within the Affiliate community that can be leveraged
- In-depth experience with website analytics tools (e.g. Google Analytics, IMB Customer Analytics, Adobe)
- Strong analytical and reporting skills
- Ability to work cross-functionally with other teams and to manage multiple projects simultaneously in order to meet goals
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Affiliate Marketing Associate Resume Examples & Samples
- Bachelor’s degree in Marketing or equivalent
- At least 2-year experience in relevant field
- Excellent verbal and written communication skills
- Demonstrate effective communication and follow-up skills with various departments and teams
- Proficient in Microsoft Office programs: Microsoft Excel, Word, Power Point
- Self-motivated with the ability to take direction and work independently with little supervision
- Ability to work effectively in a team
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Senior Manager, Partner & Affiliate Marketing Resume Examples & Samples
- Lead the Partner & Affiliate team and represent the channel across the company
- Identify key partner and affiliate marketing opportunities in US and international markets and develop execution strategy to capitalize on opportunities
- Manage relationships with external partners to optimize existing partnerships to drive new customer acquisition
- Negotiate partnership terms and agreements
- Initiate cross-functional team efforts to successfully execute projects
- Make data driven decisions to ensure key KPIs are achieved
- BA/BS Degree with 4+ years of work experience
- Experience leading and working in groups/teams, with excellent communication skills both verbal and written
- Strong analytical skills & mindset working with all aspects of performance/direct-response media metrics
- No fear attitude, reaching out to new potential partners and stakeholders across the company
- Desire to mix both analytics and relationship management into daily tasks
- Ability to define strategy for new business develop by thinking outside the box using creative problem solving
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Manager, Affiliate Marketing Resume Examples & Samples
- Collaborates with affiliate sales and marketing to develop, execute, and analyze marketing plans to ensure revenue and subscriber growth and expansion of company products and/or services with affiliated MVPDs, OTT and Mobile Distributors
- Account service oriented – high level of responsiveness is expected. Strong relationship building and maintaining skill set required
- Maintain constant awareness of the direction and manage status of all projects, including anticipating needs and conflicts that unexpectedly evolve
- Effectively work with Affiliates, agencies, all levels of the Affiliate Sales team and internal departments
- Exhibit strong communication skills by successfully providing counsel to Affiliate/ STE Sales team on proper tactical mix/creative direction, executing that direction with creative teams, and proactively relating project status to stake holders
- Assist in managing contractual marketing funds and provides guidance to affiliate sales as to utilization of marketing funds on assigned accounts. Collaborates on monthly budget review, reconciliation, and planning in tandem with accounting and finance
- Analyze marketing projects and make recommendations for improvements and better results
- Initiates and reviews sweepstakes rules, contest rules, creative, etc. to ensure marketing initiatives are consistent with brand positioning, marketing strategies, messaging objectives, and adhere to legal compliance
- High attention to detail and can effectively review Affiliate created materials and clearly communicate feedback
- Understand Industry/competitive environment and be knowledgeable of Affiliate goals and product packaging
- Oversees event planning and execution including vendor negotiation/selection, pre-production, event execution and post-event lessons learned
- Proficiency to be strategic, manage multiple large-scale projects simultaneously, and meet deadlines through collaboration with internal and external stakeholders
- Bachelor’s Degree in Marketing preferred
- Five years related experience; and/or training; or equivalent combination of education and experience
- Experience in cable, satellite, telecommunications or entertainment industry a plus
- Minimum two years’ experience with digital and social media marketing
- Client services, project management, agency experience
- Proven communication skills – oral, written and presentation
- Knowledgeable in Microsoft Office – Outlook, Word, Excel and Power Point. Also experienced in Adobe Acrobat. Comfortable learning proprietary software solutions
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Director Affiliate Marketing Resume Examples & Samples
- Collaborates with VP of Affiliate Marketing or SVP or VPs of Affiliate Sales to develop, execute, and analyze marketing plans and programs, both short and long-range, to ensure revenue and subscriber growth and expansion of company products and/or services with affiliated MVPDs
- Develops and executes complex point-of-sale initiatives, and responsible for communicating plan to internal sales team and affiliate MVPDs
- Responsible for understanding MVPD market trends and conditions, and acquiring Affiliate/industry intelligence in order to draw conclusions and make recommendations to advance growth
- Establish and nurture relationships with affiliate marketing teams and agencies to drive campaign activity across acquisition, upgrade and/or retention campaigns, programming, new product and/or packaging launches, retail, web, sales channels, etc
- Manage contractual marketing funds and provide guidance to affiliate sales as to utilization of marketing funds. Collaborates on monthly budget review, reconciliation, and planning in tandem with accounting and finance
- Initiates and reviews LOAs, vendor contracts, sweepstakes rules, contest rules, creative, etc. to ensure marketing initiatives are consistent with brand positioning, marketing strategies, messaging objectives, and adhere to legal compliance
- Collaborate with internal departments to leverage synergies to maximize promotion of STARZ Original Series via affiliate promotional channels. Assists in the management of paid and co-op marketing funds
- Oversee affiliate participation in PR and consumer facing events, working closely with corporate internal PR and Consumer teams
- Establish and maintain scalable processes that ensure best practices throughout campaign management
- Manage & guide creative process for developing affiliate presentations
- Accomplishes marketing Human Resource objectives by recruiting, training, and coaching employees. Skillfully communicate expectations to assigned staff and deliver regular, specific, and objective feedback. Execute administrative tasks and conduct formal check-ins and performance reviews as directed by Human Resources
- Minimum seven years’ experience and established record of success as a senior marketing professional; minimum of five years of industry experience preferred
- Minimum four years experience working with consumer marketing initiatives
- Public relations and events experience highly desirable
- Strong knowledge of multi-platform marketing initiatives with top 5 MVPD’s including: VOD, TVE and OTT products
- Strong knowledge of MVPD, OTT and Mobile providers’ platforms including different user interfaces and user experience
- Must have strong interpersonal skills to develop and communicate vision and motivate employees while achieving company’s overall objective
- Knowledgeable in Microsoft Office – Outlook, Word, Excel, and PowerPoint, and experience with Adobe Acrobat. Experience in using InDesign, Photoshop and SharePoint preferred
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VP Affiliate Marketing Resume Examples & Samples
- Develop, execute, and analyze marketing plans and programs, both short and long-range, to ensure multi-level, multi-platform promotion for Starz Entertainment brands with affiliated MVPDs
- Track MVPD market trends and conditions, analyze results, and draw conclusions in order to optimize marketing opportunities, expand reach, and build a compelling STE brand story
- Develop strategic marketing plans that reflect and align with the distribution team initiatives and goals with individual MVPDs
- Drive promotional activity as it relates to marketing strategy for key original programming, premiere events, press junckets, festivals and other consumer related opportunities
- Collaborate with internal departments to leverage synergies to maximize promotion of STARZ Original Series and affiliate promotional channels
- Collaborate with research and data analytics teams to ensure the best Starz brand story is prominent in all MVPD communication
- Foster an environment of constant experimentation and learning to improve impact and return on marketing investment
- Recruit, train, and coach employees. Skillfully communicate expectations to staff and deliver regular, specific, and objective feedback. Execute administrative tasks and conduct formal check-ins and performance reviews as directed by Human Resources
- Increase team and individual marketing efforts by inspiring, motivating, and guiding others towards business and personal goal accomplishments
- Bachelor Degree in Marketing preferred; Master’s Degree in Business Administration desired
- Minimum six years’ experience and established record of success as a senior marketing professional; minimum of five years of industry experience preferred
- Experience working with new market entrants on innovative digital marketing and social media campaigns
- Strong knowledge of the various OTT & MVPD digital platforms and their unique user interfaces
- Demonstrated ability to effectively develop relationships and collaborate with Affiliates, agencies, and vendors to achieve company financial goals
- Experienced leader with strong interpersonal skills who will develop and communicate vision and motivate employees while achieving company’s overall objective
- Must have a strong work ethic, integrity, and good business acumen
- Knowledgeable in Microsoft Office – Outlook, Word, Excel, and PowerPoint, and experience with Adobe Acrobat and Custom Show
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Search & Affiliate Marketing Specialist Resume Examples & Samples
- 2+ years of Digital Marketing experience
- Experience with Performance Marketing Channels, including SEM, SEO, and Affiliate
- Passionate about Digital Marketing
- Knowledge / background of E-Commerce concepts, metrics, tools, technology, KPIs and industry best practices
- Previous In-House and/or Agency experience
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Manager Affiliate Marketing Resume Examples & Samples
- Acts as on-site leader and marketing liaison for corporate marketing leadership in areas of affiliate marketing strategy, physician relations, service line development and promotion, media and public Provides reports and information as requested to assist in the development of hospital specific campaigns and to assess effectiveness of campaigns and tactics
- Develops budget recommendations and deploys budgeted funds as directed and approved by director of hospitals Maintains accurate accounting records and manages resources to stay within budget parameters
- Advisescorporatemarketinginmattersofaffiliate/hospitalmarketing,publicrelations,physicianrelations,employeecommunications,mediarelations,and
- Assists corporate marketing in developing marketing strategies related to physicians, services, staff and the Manages hospital execution of marketing tactics to achieve marketing objectives. Tactics include marketing, public relations, advertising, media relations, website and social media management, employee communications, physician relations and stakeholder development
- Implements, tracks and reports key success metrics (ROI) for each campaign and marketing These include but are not limited to, return on marketing investment (ROI), media value, event evaluations, physician satisfaction, market share, brand perception and recognition
- Implements hospital public relations tactics by collaborating with health system writers to produce news releases and media pitches and preparing and giving presentations and executing special
- Responsible for on-call and after-hours media inquires and Support positive hospital media relations by collaborating with health system communication leadership in the development of news and feature material, rapid response to media inquiries and crisis communications
- Oversees implementation of internal and external publications and printed materials, including employee and physician newsletters, brochures, displays and visitor information/patient education
- Participates in Covenant corporate marketing and hospital leadership meetings, hospital task forces and other meetings as appropriate and
- Manages, teaches and coaches marketing Assigns and monitors work and provides for timely and accurate completion of marketing tasks
