Performance Marketing Resume Samples

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H Herman

Hiram

Herman

11955 Judd Locks

Boston

+1 (555) 796 7097

11955 Judd Locks

Boston

Phone

p +1 (555) 796 7097

Experience Experience

Boston, MA

Performance Marketing Professional

Boston, MA

Schaden, McCullough and Hilpert

Boston, MA

Performance Marketing Professional

Understand Marketing Business Plan strategy and bring to life through in-market execution of buyer facing activities
Familiar with end to end marketing tracking
Manage technical aspects of key marketing and analytics systems (marketing automation, CRM, data services) and lead management processes across those systems
Ensure the marketing objectives are fully aligned to the buyer’s digital journey
Develops strategies and/or solutions and presents the recommendations for sales and marketing reviews at the WW or local level
Reviews results in Event Solution Tool (EST), Campaign Performance Dashboard and other reporting tools
Oversee execution of inbound and outbound campaign elements with a focus on digital and social media marketing

Los Angeles, CA

Performance Marketing Specialist

Los Angeles, CA

Hoeger-Price

Los Angeles, CA

Performance Marketing Specialist

Develop and execute Email content strategy for assigned categories in cooperation with the Hurley Digital team
Proactively manage and drive the annual budget process for digital and performance marketing related activity
Manage an increasing Performance budget, optimize and scale campaigns against tight granular KPIs
Help drive ticket sales through various performance marketing initiatives triggered at different stages of the event life cycle
Execute SEM (across bidding, ad copy and landing page optimization) and Paid Social campaigns (across Facebook, Instagram, Twitter)
Facebook including campaign planning, execution, budget management,
Support all ticketing portfolios, Primary, Resale, Platinum, Ticketweb and Universe with performance marketing

present

Chicago, IL

Director, Global Performance Marketing

Chicago, IL

Kunde-Gutmann

present

Chicago, IL

Director, Global Performance Marketing

present

Work with the development team to ensure eCRM/demand generation best practices are properly implemented on newly developed code
Working knowledge of HTML, CSS, and JavaScript development and constraints
Work with Creative Services teams to ensure eCRM best practice are being embraced and executed
Establish KPIs and benchmarks against which global eCRM/demand generation performance is tracked and reported
Establish KPIs and benchmarks against which global paid media performance is tracked and reported
Setting up the tag-management of the global analytics platform
Recommends & evaluates tools we could be using to improve our insight

Education Education

Bachelor’s Degree in Marketing Automation

Northwestern University

Bachelor’s Degree in Marketing Automation

Skills Skills

Understanding analytics and new buyers is highly desired
Able to discuss the benefits of a Software as a Service Model
Strong communication skills, team work spirit and leadership
Strong self-motivation and pressure handling skill
Self learning skill and quickly adapt to a fast changing environment
Excellent oral and written communication skills
At least 3 years experience in Professional expertise
Demonstrate the ability to perform Salesforce.com administration / configuration / data migration / integration duties as directed
Apply Knowledge of Marketing Business Plan
Apply Knowledge of Agency Operations

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Praktikum im Bereich Online Performance Marketing Resume Examples & Samples

Good technical understanding (analysis, data synthesis, excel) - being good with figures
To be a very structured, analytical person
Desire to work in a small team in Brussels, in a dynamic, innovative and challenging company, part of a large and fast growing international group
Very good Dutch, French and English skills

Client Partner, Performance Marketing Resume Examples & Samples

Define and drive the Facebook CEE performance advertising strategy and develop the overall customer proposition in the short, mid and long term
Drive awareness of Facebook’s solutions across the performance marketing landscape in CEE
Prospect and penetrate client, media and advertising organizations to obtain performance advertising commitments
Develop and execute strategies to ensure growth and achievement of key clients (both regional & national) and revenue objectives
Provide timely and accurate forecasts and clear visibility on sales and revenue
Performance by actively managing the pipeline of opportunities and weekly sales forecasts
Drive the highest levels of client service and improve relationships and process
Build and maintain senior level clients by identifying incremental and business transformation opportunities for their businesses
Collaborate with internal teams to ensure product improvement, transfer knowledge, improving process & client relationship
Actively participate in the CEE leadership team and global teams where appropriate, embracing company culture, mission, and strategy
Drive overall operational efficiency across sales, marketing and business operations
Act as a spokesperson for Facebook at relevant industry events

Senior Manager, Performance Marketing Resume Examples & Samples

Create, implement, track, analyze and optimize Education Affiliate campaigns across platforms and potentially internal / external systems
Negotiate rates with current and new affiliate partnerships to improve overall CPA and CPE’s for clients
Vet & make recommendations of new partnerships, technologies or tools to add to the success of client’s program
Track budget and lead gen program to ensure client’s goals are being met, if goals are not met, provide insight as to why and a solution to narrow the gap
Identify and capitalize on affiliate marketing trends and messaging key trends and insights to internal account teams and external client contacts
Use successful acquisition / incentive strategies and effective affiliate P/L management to hit target acquisitions volume goals and efficiency metrics [CPA]
Actively test and analyze strategies to increase ROI and drive incremental volume
Manage daily relationships with key affiliate representatives
Prospect and develop relationships with key super-affiliates to identify innovative strategic solutions to our clients’ marketing challenges
Provide detailed analysis of key metrics and program tracking techniques in order to increase overall affiliate performance efficiency
Set and manage expectations of client and internal teams
Provide consistent and effective support to Associate Director on forecasting and new business opportunities
Provide client with thought leadership and the business with new ideas and updated information from the industry to stay ahead of industry trends

Performance Marketing Associate Resume Examples & Samples

Build Go-to-market plans to drive awareness and adoption of Facebook’s business solutions
Launch and optimize campaigns across multiple online channels (Email, Facebook Ads, Display, Web, and Onsite) to drive short-term and long-term results
Work cross-functionally with multiple internal/external stakeholders to execute marketing campaigns and build world-class marketing infrastructure

Performance Marketing Professional Resume Examples & Samples

Develop the program strategy and execution plan which supports the AP business strategy/objectives and integrates the right mix of Demand Generation, Thought Leadership, Relationship Marketing, Communications, and Direct Response Advertising
Collaborates with marketing discipline peers (MM, MI, MO, communications, and Corporate/Brand Advertising) to ensure that messages are well coordinated and timed in the marketplace
Create a plan that encompasses a 360-degree execution plan
Executes Analytic Platform campaigns and supporting tactics, monitors pipeline performance, and takes corrective action
Manage the program budget to an expected ROI and achieve/exceed the program objectives
Owns and manages agency and vendor relationships in support of the integrated program plan
3-5 years of sales / marketing experience in major IT or technology companies, previous record as a software marketing manager, solution sales or consultant for IT project, especially big data and analytics would be highly preferred
Understanding analytics and new buyers is highly desired
Project management and budget management is essential for the role, real-world experience for different marketing methods, including event, digital, social and media buying etc would be plus
Strong communication skills, team work spirit and leadership
Strong self-motivation and pressure handling skill
Self learning skill and quickly adapt to a fast changing environment
Bachelor's Degree, MBA is plus
At least 3 years experience in Professional expertise

Performance Marketing Director Resume Examples & Samples

Develop, drive and analyze all performance marketing strategies specific to social, affiliates, and display
Lead social advertising initiatives across Facebook, Pinterest, Twitter, and Instagram
Responsible for the development of channel promotions, ensuring plans reflect the needs of the customer, are seasonally relevant and align to overall brand positioning and voice
Work cross functionally with merchandising and creative teams to ensure synergy and consistent customer experience and brand message across advertising campaigns
Manage, monitor and carefully analyze campaign performance including revenue, traffic, merchandise performance, visitor/buyer behavior to make fact based decisions and create action oriented plans to drive strategy
Develop new performance marketing channels for company to explore, launch and grow
Deep analysis and use of analytics required to take holistic approach to campaign performance
Create reports and documents that track and provide critical feedback regarding the effectiveness of marketing campaigns, activities, and promotions
Build and maintain relationships with the social networking titans through (Facebook, Instagram, Twitter, Pinterest, Google+, Tumblr)
Build and maintain relationships with other performance based vendors and partners to increases global presence of REVOLVE
Bachelors degree required, MBA preferred
Strong Analytical skills and ability to work with large datasets to cut data a variety of ways
Proficiency in – Word, PowerPoint, and presentation skills
Strong EXCEL skills required
Strong writing and communication skills, SQL knowledge a +
Required 4-5 years of Performance marketing experience in display or social
Management of a team in marketing is preferred

Junior Analyst, Performance Marketing Resume Examples & Samples

50% - Prepare weekly reports for clients (internal & external) including communicating key metrics, goal attainment and opportunity identification
20% - Create, implement, track, analyze and optimize performance media campaigns across a wide mix of clients and verticals [telecom, retail, home services, ecommerce]
15% - Provide technical support for specific new partner integrations and existing partner enhancements – work closely with our internal and partner ad operations teams to QA / implement tracking solutions across platforms and publishers
5% - Work directly with team members to set and manage expectation of client and internal teams

Integrated Performance & Marketing Expense Manager CSE Resume Examples & Samples

Overall responsibility for supporting CSE Business Unit Profit & Loss consolidation and management that will help setting and achieving stretch but achievable financial goals. (20%)
Financial systems maintenance and Financial Reporting Booklet updates. (10%) CSE Business Unit Direct Marketing Expense management (Business Unit Marketing, Customer and Strategy & Insights as well as Global Charter coordination which is become heavier due to Europe Group’s role on coordination eliminated). (35%)
Coca-Cola Hellenic Gross Profit Elimination calculations and reporting (10%)
CSE Business Unit Capital Expenditure budgets budget reporting, Request for Authorization creation, coordination with Manila on transactional issues. (10%)
Business Unit consolidation of Narratives for Rolling Estimate / Business Plan and actuals. (15%)
3-7 years of relevant working experience, in particular in the area of budgeting and planning
Minimum education: University/Bachelor’s Degree
Desired qualification: 5+ years in budgeting/planning/controlling
University/Advanced Degree

Performance Marketing Professional Resume Examples & Samples

Executes Analytics Platform campaigns and supporting tactics, monitors pipeline performance, and takes corrective action
The Event specialist - Performance Marketing Professional has end to end responsibility for Analytics platform/industry marketing event planning through to execution. The Performance Marketing Professional is accountable to the analytics brand and customer set business leaders for delivering agreed to levels of event program results
Develop the program event strategy and execution plan which supports the Analytics business strategy/objectives and integrates the experience from Event to online
Create a plan that encompasses an event execution plan
Executes Analytics event tactics, monitors pipeline performance, and takes corrective action
Manage the program event budget to an expected ROI and achieve/exceed the program objectives
Owns and manages event agency and vendor relationships in support of the integrated program plan
Compliance gatekeeper with 100% applicated to IBM event policies

Performance Marketing Assistant Intern Resume Examples & Samples

Advanced knowledge of Excel (pivot tables, v-lookups, macros preferred) & PowerPoint
Highly organized and analytical
Capable of handling multiple ad hoc requests
Proven history of self-direction, creativity, and ability to meet deadlines
Majors Considered: Business, Marketing, Mathematics, Finance

Senior Manager, Performance Marketing Resume Examples & Samples

For the business segments noted, leads the team in execution of campaigns in real-time channels where post-click conversion metrics (KPI's) are the objective. Real-time channels include; Search (paid/organic, youtube and onsite), display advertising (paid performance), Onsite advertising, Onsite content, Social Platforms, Affiliate and new channels/platforms (as opportunities arise)
Managing the performance marketing budgets, optimize KPI's across real-time channels and businesses to maximize ROI of each marketing dollar spent, leveraging owned media, targeting and other tactics to drive efficiencies
Activate audience targeting in real-time channels to optimize always-on digital content/creative/messaging to enable a continuous experience for customers on each visit and across all real-time channels
Size opportunities for improved conversions/KPI's
Partners with marketing planning to define performance marketing objectives and KPI's for always-on and campaigns
Partners with marketing planning to share results and provide input on strategies that will drive improved reach, engagement and conversion across real-time channels. Includes presentation to marketing planning executives and may include presentation to business segment and channel leaders, up to the EVP or Group Head level
Responsible for quarterly forecasts, monthly results and annual plans/targets
Lead the ongoing development, delivery and presentation of overall performance results to all levels of stakeholder in marketing, from analyst to CMO
Develop the appropriate cadence to share ongoing results most effectively across the businesses and channels, with an ultimate objective of explaining success and opportunities
Monitor industry trends and the competitive landscape, providing thought leadership and direction to ensure real-time campaigns are best-in-class and industry leading

Director of Performance Marketing Resume Examples & Samples

Assessing the relevant audiences across a vast array of traffic sources (e.g. websites, search and social media) globally to size Ericsson’s digital opportunities,
Establishing a global best-in-class performance marketing program using SEM, SEO, programmatic, retargeting, video, account-based marketing and social media tactics to drive relevant traffic to our websites,
Co-designing and optimizing the processes related to leads generation, leads nurturing through customer acquisition (lead forms, CRM, e-mail sign-ups, a/b/c testing, call-centers) and create recommendations to increase acquisition and conversion rates,
Optimizing always-on campaign performance and visitor behavior for highest ROI and impact by analytics,
Supporting other Ericsson Marketing & Communications teams with planning and execution of global and regional advertising and PR campaigns to deliver most wanted actions and substantial audience for maximum brand impact,
Managing performance media channel relations and agencies,
Reporting, concisely, on campaign activity to management and executive teams,
Delivering training and evangelization of performance marketing tactics, ways of working, best practices and create agile yet scalable processes through consultative interactions with across global Ericsson
Experience of managing and standard performance marketing programs including SEO, SEM, programmatic buying and CRM built on dataset analysis, ideally leading to proven revenue growth
Deep understanding of the general marketing technology landscape and mid-level expertise in major analytics tools e.g. Google Analytics, Webtrends, Omniture and/or Adobe Sitecatalyst
Experience of driving web development and collaborating with IT organizations, agencies and internal marketing and communications organizations
Strong analytic skills, with proven ability to develop and implement the necessary structure and methodologies
Experience from driving projects in collaboration with IT organizations as well as marketing and communications organizations
Strong cross-functional leadership skills and ability to collaborate, inspire and get buy-in across a global organization
Very strong business acumen and interest in Ericsson’s business strategy, portfolio and competitive environmen
Minimum of 5-10 years’ experience in digital marketing
Fluent in English, spoken and written

Performance Marketing Professional Resume Examples & Samples

Design Marketing Campaigns
Apply Knowledge of Role & Cohort Marketing
Develop Content & Curate
Apply Knowledge of Agency Operations
Apply Knowledge of Marketing Business Plan
At least 3 years of experience

Performance Marketing Co-ordinator Resume Examples & Samples

Launching, managing and optimizing new campaigns across all channels (including paid search, social, display, and mobile)
Managing existing vendor relationships and sourcing new media
Executing all tracking and ensuring data integrity. Monitor, measure and optimize all paid efforts
Managing creative development and localization process for the team
Forecasting budgets, billing & run rates, projections, and managing to a target
2+ years of marketing experience in media buying
Must be detail-oriented, analytical, and results-driven
Extremely data-focused, advanced Excel skills and strong data visualization skills (basic SQL knowledge is a plus)
Hands on experience working with Doubleclick and other 3rd party ad serving platforms, QA & trafficking processes
Experience troubleshooting directly with Publisher teams
Proficiency with multiple analytics and database tools common within a marketing organization (e.g Google Analytics, Google AdWords, Facebook Power Editor, Tableau)
Passion for music & all things Spotify

Director of Performance Marketing Resume Examples & Samples

Contribute towards the Annual Operating Plans by providing over-arching strategy, budget and sales forecast for all online marketing tactics
Manage annual online marketing budget adhering to strict efficiency guidelines for performance-based tactics as well as maximizing key opportunities for brand-building activities
Work with online marketing agency to maximize site traffic and sales demand across all Oakley.com websites, while meeting specified ROI targets
Work closely with cross-functional peers on the Retail, Wholesale and Brand teams to ensure all communication is integrated to drive Direct Load traffic
Collaborate with international teams to share best practices and efficiencies. Provide communication and education surrounding online marketing strategies and best practices across the global organization
Manage and mentor team to drive qualified traffic through various acquisition tactics (SEM, SEO, Email, Affiliate Networks, Social Media, Display Remarketing)
Work closely with Web Analytics team to develop, measure and optimize the key performance indicators specific to each individual marketing tactic
Research and analyze business trends, customer data and competitive analysis to identify new opportunities and proactively alert the management team when programs deviate from projections

Performance Marketing Executive Resume Examples & Samples

Manage campaigns to retarget & acquire customers, as well as create new performance campaigns to drive traffic & sales
You will support our efforts in Pay Per Click Advertising, Real Time Bidding, Facebook Advertising, Mobile advertising & Affiliate Marketing
You will be passionate about researching new developments within digital and will formulate an extensive testing plan, focusing & prioritizing scalable and international opportunities

Korean Performance Marketing Executive Resume Examples & Samples

Optimising and developing our Korean PPC activity working closely with our Korean Site Executive
Assisting with account audits and implementing findings
Assisting with the optimisation of multi-market PPC campaigns to agreed campaign /profitability targets
Assist with the build out of the account in line with the international plan and global expansion
Manage spend efficiently to ensure acquisition & traffic targets are met at an effective spend level
Test new strategies & landing pages for increased traffic, click through rate and conversion rate
Work closely with other digital marketing team members to ensure strategies are in line with other channels
Help to identify opportunity areas for growth and optimization
You will be required to be fully involved in multiple areas, including

Performance Marketing Analyst Resume Examples & Samples

Manage and implement digital marketing, marketing analytics, and marketing automation projects and programs
Support the execution of high-impact marketing efforts at the project, program, campaign, and account levels
Coordinate with internal account teams, experts within ICF, partners, and clients to ensure the successful execution of client outcomes
Employ existing marketing tools and frameworks, as well as actively seek out new tools for application in client-facing account work
2+ years of experience in communications, public relations, and marketing
Demonstrated experience in Google analytics, Salesforce.com, Oracle Marketing Cloud, or other digital marketing and/or marketing automation tools
Public relations or ad agency experience; or experience working within a communications department of an organization
Comfort level, flexibility and willingness to jump in to help team members at all levels, on all types of marketing projects, to get the job done
Genuine interest in advances in marketing tools and frameworks
Development of PowerPoint/Prezi/Excel and Word documents for client delivery
Experience working collaboratively with a creative department to conceive, create, and deliver outstanding creative communications products
Demonstrated skill in the application of digital marketing, marketing automation, and content delivery tools
Operational understanding of marketing tactics
Experience responding to and meeting client demands
Exceptional analytical, problem-solving and decision making capabilities
Follow-through, reliability and accountability are must-haves

Performance Marketing Professional Resume Examples & Samples

Provide analysis and strategic direction in the digital buyer journey for API Connect
Gather awareness and usage data and provide insights on LoopBack's adoption and developer loyalty in the community
Create and maintain regular metrics reports on marketing and sales activities that detail their effectiveness and business impact
Analyze marketing, product and sales data, including sources of unstructured data, to develop insights and make recommendations on areas for optimization or opportunities for growth
Manage technical aspects of key marketing and analytics systems (marketing automation, CRM, data services) and lead management processes across those systems
Establish and maintain scalable processes that ensure best practices in servicing and supporting campaign data, lead management, and marketing list management
Monitor and maintain data quality within the marketing database and related systems
Implement and optimize system integrations across marketing platforms, including use of tools such as Google Analytics, Salesforce, ActOn, Unica, Intercom & MixPanel
Automate system tools and reporting for easy access to stake holders
Monitor and track team performance, focusing on continual process improvement

Performance Marketing Specialist Resume Examples & Samples

Develop and execute Email content strategy for assigned categories in cooperation with the Hurley Digital team
Assist in seasonal commerce Email calendar planning, balance global/geo/territory initiatives to keep Email content consistent with Hurley messaging and site creative
Serve the consumer with the right message at the right time, understand segmentation and testing strategies
Apply understanding of analytics, review results and leverage their learnings of previous sends when briefing and executing the next program
Gather assets, copy and input from category and content teams, brief creative, and work with the Creative production teams (copywriter, designer, producer) to execute and localize the emails
Be a positive connector and represent the Email strategy towards the designated categories,
Submit finalized assets to Email production team and approve final proofs before deployment
Update triggered Emails seasonally

Assistant Manager, Performance Marketing Resume Examples & Samples

Manage day-to-day relationships with external performance marketing agencies and internal ecommerce brand teams
Bachelor’s Degree with at least 4 years of online marketing/ ecommerce experience
Strong project management, organization and attention to detail with the ability to work well with corporate cross functional teams
Knowledge of Affiliate networks ( RAN), Adobe, Microsoft suite, Doubleclick
Analytical skills and ROI driven; including experience reviewing campaign performance results, making recommendations for future action and be comfortable with data

Senior Performance Marketing Executive Resume Examples & Samples

Lead the implementation and management of Farfetch performance campaigns; paid search, display, paid social and affiliate marketing
Analyse performance, purchasing patterns and website traffic to understand the detailed performance and effectiveness of each campaign
Derive independent optimisation plans through in-depth analysis of large data sets
Localise campaign approach based on day to day market observation and in line with local brand campaigns and promotions
Provide expertise in ad technologies; Ad serving , DSP’s & social platforms in particular
Assist in the activation and delivery of programmatic RTB display & video campaigns across multiple platforms (desktop, mobile, tablet)
Work closely with other teams in the business; including Business Insight and Analytics team to develop a strong understanding of our audience segmentation strategy and identify opportunities to grow and enhance the digital channels
Adopt and support the team in a continual ‘test and learn’ approach to all paid media activation

Performance Marketing Professional Resume Examples & Samples

10+ years Campaign Marketing experience
Abundant Digital marketing experience
3+ years People Management
15+ years Campaign Marketing experience
5+ years People Management

Performance Marketing Professional Resume Examples & Samples

Collaborate with the other members of The Weather Company WW marketing team on digital marketing activity (webinars, nurture programs, specific targeted email campaigns, social media and more) to develop and manage the overall digital strategy
Ensure the marketing objectives are fully aligned to the buyer’s digital journey
Create/own the overall digital presence in context of the portfolio and campaign strategy
Lead the UX/UI across the web architecture, design, development and implementation
Work both independently and when appropriate with Ogilvy/NEO to develop and execute Weather-related Paid Search strategy
Create landing pages and leveraging suitable assets, working with the Weather Content Marketing team
Ensure digital lead generation is well coordinated with campaign lead flow requirements for Weather LDRs. The current marketing automation at TWC is based on a Marketo / Salesforce.com environment
Conduct usability and A/B testing and leverage analytics to better target and retarget digital leads
Conduct a series of operational functions that include optimizing digital demand tactics, offer management, paid search, SEO, and amplifying social media presence
Ensure web pages are in compliance with IBM digital gold standards/blueprint and marketplace strategy
Provide regular reports to ensure full visibility on digital performance and to leverage ongoing data-driven web optimization
Minimum of 5 years’ experience in digital marketing
Demonstrated experience developing/delivering digital marketing programs
Experience with web, social and digital analytics; note: Weather uses an open source CMS, Hootsuite, Google Webmaster/SEO, and Google Analytics
Strong orientation toward teamwork; thrives in collaborative work environment
None

Digital Performance Marketing Analyst Resume Examples & Samples

Manage and disseminate LOB campaign reporting for measuring the performance of all digital performance campaigns and update key stakeholders with progress on our acquisition efforts
Design and build reporting SAS-based dashboards for WM & Insurance campaigns
Analyze and interpret campaign results data and provide ongoing insights and recommendations to improve results
Oversee the Digital Marketing agency budget, ensuring invoices are reconciled against media spend reports, creative production quotes, and ensuring agency partners invoices are paid on a timely basis
Provide Double Click support (setting up new profiles, creating reports, generating flood light tags, general DC platform questions) for all external partners and any internal departments
Assist in the campaign planning process to develop campaign response/sales forecast and assumptions
Collaborate with eBusiness team to optimize our key landing pages for conversion through usability testing and A/B testing
Collaborate with digital acquisition and eBusiness teams to build and design a database to track prospect journeys (from Impression to Sale)
Respond to and deliver on ad-hoc requests for customized campaign reports
Stay current with new advances and trends in the digital space, the competitive landscape, and marketing analytics
Maintain a holistic view of Marketing and regularly contribute to other department initiatives and programs
Exceptional analytic skills in a database marketing environment
Marketing Data Analysis in either Financial Services and/or B2C Environment
Working knowledge of SAS
Proficiency in statistics is an advantage
Experience with or knowledge of Double Click ad server (DCM), DBM, Adobe Analytics (Site Catalyst) , Adobe Test and Target, would be an asset
Experience with Search, Display acquisition/direct response campaign analytics would be an asset
Excellent computer skills
High level of proficiency with MS Office suite (Excel, Word, PowerPoint)
Strong interpersonal skills, attentional to detail and ability to be adaptable to changing environment in order to produce results
Take ownership or tasks and drives projects through to completion
Reliable self-starter with attention to detail and passion for quality
Strong interpersonal, problem-solving and decision-making skills
Able to work under pressure while managing workloads effectively
Willingness to multi-task and be flexible to take on varied responsibilities
1-2 years of relevant work experience
Experience in Business, Financial industry or eCommerce would be an asset

Manager Performance Marketing Asset Management Resume Examples & Samples

Quarterly production and creation of fact sheets, performance grids and brochures
Help to develop and manage efficient processes which streamline the design and production of quarterly updates and develop automated processes for updating data and information from centrally managed master files
Report to Sr. Marketing Manager and collaborate with product managers, performance analytics, compliance, marketing associates, production associates and 3rd party vendors
Bachelors degree or equivalent
Strong project management skills with demonstrated ability to manage multiple priorities and deadlines
Proven ability to work with cross-functional teams
Financial Services experience strongly preferred

Performance Marketing Professional Resume Examples & Samples

Marketing experience ( any functional area - 1 year)
Knowledge of analytics and reporting tools ( 1 year)
Demonstrated teamwork, ability to work as a part of a cross-functional team (1 year)
Project Management ( 1 year)
Project Management Certification ( 1 year)
Campaign Planning ( 2 years)
Paid Media or digital marketing ( 1 year)

Hurley Performance Marketing Specialist Resume Examples & Samples

Support marketing manager in executing against the strategic road map, delivering campaigns and projects on time with a high quality
Drive revenue, achieve targeted ROI and maintain positive KPI trends with the external agencies
Report on a weekly, monthly and quarterly basis about performance vs budget
Ensure data accuracy and alignment between Hurley and agencies
Evaluate and understand what is driving the business, partner with the analytics team and share insights with the wider marketing team on a set cadence
Manage the campaigning process from Hurley to the external agencies from start to finish to ensure maximal coverage in search engines and optimized onsite experience
Partner with internal teams on launches, tech updates or brand campaigns to ensure search is part of the business plans
Provide input to business reports, presentations or discussions on performance marketing
Identify new opportunities with help of data and analyses for efficiencies and growth. Partner with internal stakeholders and external agencies to execute
Assist in the execution of the territory and category offense, through the digital marketing “playbooks”
Communicate and align with performance marketing teams at Nike Europe and Hurley Global on best practices and learnings
Adapt global marketing campaigns and localize / translate them to geo specific needs
Manage and uphold the premium standards of the Hurley Brand
Complete 3-4 year university degree in related area including Business, Analytics, Marketing, Economics, IT or Engineering
2+ years professional experience, in a dedicated digital marketing or analytics role
Excellent team and people management skills
Excellent knowledge and prior accountability in at least two of the following areas: Search, Social, Online (Display) Media, Email, affiliates, eCommerce Analytics
Outstanding project management and organizational skills, plus strong analytical mindset, an eye for details and creative problem-solving abilities. Excellent understanding of ecommerce performance metrics
Industry Expertise: Strong understanding of digital marketing in an e-commerce and multi-channel setting. Understanding of evolving consumer communications environment and digital landscape
Communication: Excellent written and verbal English communication skills, including presentations on complex business issues. Ability to create strong relationships with co-workers across functions and geographies and leverage both internal and external resources
Ability to juggle multiple projects, prioritize appropriately and meet deadlines
Passion for the Hurley brand, sport, athletes, and Hurley products

Principal, Performance Marketing Resume Examples & Samples

Lead and own financial responsibility for the performance marketing organization
Identify and win new client engagements in the public and private sectors
14 years of experience in marketing or management consulting
Demonstrated leadership role in the design, implementation, management, and financial review of complex, large-scale communications campaigns and programs for commercial & government clients
Experience in Federal agencies and public sector communications
Experience managing, writing, and winning large-scale marketing proposals
Proven success in constructing integrated digital, social, web, mobile, public relations, and branded journalism systems
Experience working collaboratively with a creative department to conceive, create, and deliver outstanding creative marketing products
Familiarity with government proposals and procurement
Exceptional verbal, interpersonal and written communication skills
Employment of research-based frameworks and models for marketing
Strong analytical, problem-solving and decision making capabilities

Performance Marketing Professional Resume Examples & Samples

Defines and leads the overall program strategy which supports the Category business strategy/objectives and integrates the right mix of Demand Generation,Thought Leadership, Relationship Marketing, and Communications
Oversee execution of inbound and outbound campaign elements with a focus on digital and social media marketing
Defines the strategies to collaborate with marketing discipline peers (Portfolio, MCO, MDI, ER, Comms, Brand and Advertising) to ensure that messages are well coordinated and timed in the marketplace
Reviews results in Event Solution Tool (EST), Campaign Performance Dashboard and other reporting tools
Defines the strategies used to create a plan that encompasses a 360-degree execution plan leveraging the value propositions and buying agendas created by Portfolio Marketing
Leads and owns management of program budget to an expected ROI and achieve/exceed the program objectives
Ensures there is consistency in the Performance Marketing methods and techniques used in all approaches worldwide. Is an acknowledged expert in assigned Performance Marketing specialty (i.e., campaign creation, digital, social, events), tools and processes
Develops strategies and/or solutions and presents the recommendations for sales and marketing reviews at the WW or local level

Director, Performance Marketing Resume Examples & Samples

Minimum of 12-15 years of experience in performance marketing with demonstrable success
Hands-on experience of digital channels such as Display, Social, Search, Mobile, Affiliates and SEO
Strong analytical and troubleshooting skills with a passion for testing and optimising
Deep experience working to performance marketing metrics such as CPA, CPC, CPM and LTV
Ability to set goals and execute under tight deadlines
Experience in/around a start-up or mobile culture a plus - i.e. you can adapt to quick changes within both the company and mobile industry
An understanding of the nuances of both the demand and supply side of a marketplace also a plus

Director, Digital Performance Marketing Resume Examples & Samples

Driving demand generation traffic to key digital properties, predominantly optus.com.au across the full range of products and services both in Consumer and Business audiences
Ownership of Digital Channel Marketing across Search, SEO and Affiliates
Determining key agency relationships and growing these and creating efficiencies
Executive Sponsorship of the Digital Personalisation Program capturing user intent and driving more customised and targeted messaging both onsite and offsite
Working with the Brand & Communications team to align Consideration activity with Demand Generation
Working with Digital Sales Director to ensure alignment of demand generation activity to sales targets
Working with the Head of Digital Service and & Communications to ensure appropriate cross-sell messaging to the existing customer base
Working with the Director of Delivery to align Go to Market Activity based on major projects
The role requires you to have an excellent understanding of the latest trends regarding Digital Marketing, so that Optus can plan to be at the forefront of the opportunity
You must also have strong influencing and negotiation skills, be analytical and a strong leader to create a high performing team culture
You’ll have substantial and demonstrable experience (10+ years) in a business to business operational environment
You have the right attitude. A genuine willingness to learn & to be part of a true team environment, a desire to deliver results & a customer first attitude
You have an excellent understanding of the latest trends regarding Digital Experience so that Optus can plan to be at the forefront of the opportunity
You have strong influencing and negotiation skills, you’re analytical and a strong leader to create a high performing team culture
Impeccable written and verbal communication skills
An expert level (10+ years) of experience leading Digital Design and Production teams
An expert level (10+ years) of experience in Human Centred Design practices
10+ years’ experience in a business to business operational environment

Digital Performance Marketing Professional Resume Examples & Samples

At least 6 months experience in program management / leadership or consulting
At least 6 months experience in project management
At least 6 months experience working with agile methods
At least 1 year of experience in working on digital projects
At least 1 year of experience in high-level communications with internal and external senior leaders/stakeholders
At least 1 year of experience in communications with the ability to distill details for a given target audience or business objective

Digital & Performance Marketing Professional Resume Examples & Samples

Basic knowledge of social media and building communities
Basic knowledge of developing strategic marketing campaigns
Basic understanding of various aspects of the marketing funnel and end-to-end demand generation including market segmentation, digital marketing and web behavior, content and offer optimization, response capture and optimization, and cross-sell
Basic understanding of business to business buying process and lead progression through digital platforms
Experience working with data and/or quantitative analysis
Experience managing relationships with business stakeholders, collecting input/requirements, communicating plans/status and collaborating across functional teams
Experience working with data & analytic tools, including query tools, advanced analysis tools, data visualization tools
Experience managing projects

Digital Performance Marketing Professional Resume Examples & Samples

Incorporate the IBM Essential Event Experience in all event marketing activities
Develop events surrounded by digital and social touchpoints
Establish event attendance drive to and follow up plans for all attendees
Implement capture of attendee behavior at events and utilize the insights gained
Measure and analyze performance of each event as part of an end-to-end campaign
Basic knowledge of event marketing

Performance Marketing Professional Resume Examples & Samples

Marketing or Marketing enablement experience - 3 years
Knowledge of GTS offerings - 2 years
Experience in working with GTS Sales teams - 2 Years
Knowledge of using social and digital tools in a lead creation environment 2 years
Response and Lead Management - 1 year
Performance Marketing, Campaign Management experience - 2 years
Knowledge of IBM MarketPlace or Digial Sales channel - 2 year
Experience with Gravitant or Hybrid Cloud / Public Cloud / Softlayer offerings , Understanding of Managed Services, On Premise support, and Hybrid offerings

Performance Marketing Professional Resume Examples & Samples

Experience building end-to-end demand generation marketing campaigns for B2B audiences
Digital and social marketing skills
Demonstrated analytics skills with a knowledge of various campaign testing methodologies
Demonstrated teamwork, project management, and communications skills with high attention to detail
Ability to work across different time zones
3 years or more executing digital marketing campaigns
“can do” attitude
Multi-tasking skills in a fast paced environment

Performance Marketing & Ad Ops Specialist Resume Examples & Samples

Manage campaigns to retarget & acquire customers, as well as creation of new performance campaigns to drive traffic & sales
Analyse performance, purchasing patterns and website traffic to understand the detailed performance and effectiveness of each campaign. Manage all weekly campaign optimizations to achieve efficiency & scale
You will support our efforts in Pay Per Click Advertising, Real Time Bidding, Facebook Advertising, Mobile advertising & Exchange buys, as well as maintaining current activities
Part of the role involves supporting the performance marketing team in other channels such as PPC and affiliates
Assist with all other marketing projects as necessary

Head of Performance Marketing Resume Examples & Samples

Manage Amazon China’s consumer marketing budget for all paid channels with a targeted E%O
Develop new customer acquisition and traffic generation strategy that accelerates the execution of our International brand strategy in China
Review and iterate our existing affiliate programs to adapt to our International brand strategy
Design and launch innovative customer acquisition programs with existing and new channel partners
Work with technology platform teams in Seattle to implement in China as much as possible all performance-based automated marketing programs such as SEM & SEO
Coach and develop a strong performance marketing team with ownership in diverse disciplines
15+ years of career achievement in marketing or business development (demonstrated financial results and impact)
5+ years of experience in digital marketing or online advertising business, preferably in performance-driven marketing discipline
Entrepreneurship, able to articulate new ideas and influence others to gain support
Strong learning agility, comfortable dealing with fast paced environments
Self-starter, problem-solver with attention to details
Good written & spoken English
Fun to work with!
Experience in MNC

Performance Marketing Professional Resume Examples & Samples

Developing content and curate
Indepth knowledge of Agency operations- understand how to engage and manage digital and/or event agencies and demonstrate effective management of Agency contribution in campaign and tactic development
Develop a statement of work (SOW) that reflects IBM's business needs and priorities and supports the 'digital first' approach
5years experience in campaign management for a Global Organization

Head of Growth & Performance Marketing Resume Examples & Samples

A BA or BS in marketing, economics, applied statistics or other quantitative field is required (MA or MBA preferred!)
10 (or more!) years of experience in progressive acquisition/marketing roles
Experience managing multi-million dollar direct response marketing budgets across all platforms and all device types
Recent experience with hands-on development and optimization of large-scale online acquisition campaigns (i.e. not agency managed)
Proven experience developing and scaling new digital programs, as well as monitoring and refining existing programs to meet the company’s objectives, strategies, and forecasts
A track record building and leading a large team that drives efficient growth
Demonstrable expertise in search engine marketing, search engine optimization, social media, and digital advertising
Experience with lead generation/acquisition and digital campaign management
The ability to establish credibility through vision, thought leadership, technical expertise and implementation

Senior Performance Marketing Executive Resume Examples & Samples

Create and manage advertising campaigns using DBM, Facebook, Google AdWords
Monitor Performance against objectives, using a range of different technologies
Understand and apply optimization levers across inventory, technology, and data
Base all decisions on empirical data using appropriate analytical techniques
Ability to track performance results, analyzing monthly tests in order to generate and execute solutions
Campaign reporting and budget management
Bachelor’s degree in Computer Science, Business or Marketing preferred
2-3 years’ experience in Digital Marketing
Evidence of technical comfort and intermediate understanding of internet functionality
Number comfort, evidence of data-driven decision making and analysis
Experience with DBM, DS, AdWords, Facebook Ad Manager and other digital platforms preferred
Strong knowledge of tag management and campaign setup within online ad delivery systems
Analytical experience - evidence of having approached problems from a mathematical perspective and working through to a solution in a logical way
Evident ability to manage communication flows across teams
English and Arabic essential

Kindle Performance Marketing Specialist Resume Examples & Samples

3+ years of performance marketing experience with a track record of launching successful performance programs
Expertise in two or more of the marketing channels: (affiliates, display, sponsored links/paid search, paid social media)
Proficiency in marketing and web metrics, including hands-on data analysis
Ability to work with marketing automation tools to develop and execute paid marketing campaigns
Results-oriented problem-solver, strong analytic skills and team player
International experience
Comfortable with entrepreneurial environments
SQL, Programming and Excel VBA

Head of Performance Marketing Resume Examples & Samples

Work closely with Game Studio and functional marketing leads to develop and execute integrated data driven retention and acquisition-based marketing plans
Mentor and lead a team of Player Acquisition and CRM specialists guiding AGS’s paid media spending, email and CRM programs
Lead design on AGS’s machine learning based tools to efficiently acquire players
Analyze performance of all marketing programs (including ad spend) to identify the best opportunities for optimization, and regularly iterate to maximize performance
Work with data engineers and product managers to create lasting reports and models that support all stages of a data-driven business, from tracking to prediction models to business delivery
Decide which data is best to track and work with Product and Engineering to implement your vision
Work with the team to research, design and implement new metrics and integrated analytic models that keep our performance marketing business on the cutting edge
Be a “marketing ambassador” between the central marketing teams and game teams. Ensure goals and incentives are aligned across all teams – focusing on the biggest opportunities for Amazon Game Studios
5+ years of experience in online consumer marketing with a heavy focus on quantitative analysis
Exceptional analytical and quantitative modeling skills
Solid understanding of online advertising platforms &related metrics
Experience with cutting-edge email design, production, scheduling, and metrics is a plus
Experience with multivariate testing
2-3 years’ experience in management and mentorship
Experience – and desire – to do both strategic marketing and daily execution and optimization
A strong track record of success and results at previous companies
Previous start-up, games and/or social media experience is a strong plus
Ability to operate at an extremely fast pace

Director of Performance Marketing Resume Examples & Samples

You have introduced and encouraged usage of testing tools (such as Optimizely) in digital campaigns and know how to track the success of digital campaign experiments
You are comfortable with regularly evaluating and coordinating with technology vendors to ensure the team has the right tools in order to do their jobs
You stay up to date with latest trends in the marketing technology space that assist with campaign tracking, optimization and attribution and research/recommend technologies as appropriate
Advanced proficiency with Sitecore, Google Analytics or comparable Web Analytics platforms
Familiarity with digital advertising tools & platforms, including (Facebook Audience Builder/Ads, Twitter Ads, LinkedIn Ads, Adroll, AdWords, or similar)
Working knowledge of the holistic digital landscape: video, audio, paid search, conversion optimization and marketing analytics
Master’s degree in Marketing or related field (or equivalent years of experience in lieu of degree)
12+ years’ experience across web and performance marketing disciplines
You have opinions on marketing attribution and are not afraid to share them
You have had experience working with web sites built on the Sitecore platform
You have worked with CRM’s other than Salesforce.com, including Microsoft Dynamics

Dir-performance Marketing Resume Examples & Samples

Lead and develop a diverse team of talented professionals
Cultivate external strategic partnerships to monetize performance marketing capabilities
Develop end-to-end product strategies that generate profitable and scalable business opportunities
Lead product launches and delivery with partners including marketing and customer operations
Deep understanding of advertising product commercialization or advertising consulting experience
Capable of managing a high performing team across a wide range of responsibilities
Experience managing external partnerships
Experience driving large scale projects and managing cross functional stakeholders
Excellent relationship management, critical thinking, and communication skills
Bachelor's degree required with 3+ years relevant professional experience
MBA or advanced degree strongly preferred

Assistant Manager, Performance Marketing Resume Examples & Samples

Help manage online acquisition marketing budget and optimize across channels to maximize revenue and hit ROI targets for loft.com and louandgrey.com
Maintain and enhance reporting processes
Establish technology and resources necessary for campaign execution in partnership with Web Operations & Product team, including but not limited to product feed management and development, site tagging, reporting, etc
Ensure all agencies supply key weekly deliverables, including reporting and analysis on all tactics implemented
Develop and maintain relationships with key external partners across all marketing channels – function as the point of contact, lead weekly check-in calls, ensure we are live across all channels with correct message and creative
Guide and implement the promotional and creative strategy for online marketing programs: Develop innovative marketing angles to support traffic and revenue goals for site/email/store marketing efforts
Act as a strategic partner to brand marketing teams for all digital initiatives. Help develop strategies for key product/campaign launches, media buying and planning, creative services, campaign execution, optimization and reporting

Director, Global Performance Marketing Resume Examples & Samples

Own KPI definition, framework and benchmark identification
Ensure timely set-up and configuration of the global analytics platform
Own KPI reporting across markets / products
Setting up the tag-management of the global analytics platform
Train local users on report generation and self-service on analytics
Create actionable performance reports & forecasts so digital teams can optimize performance and senior leaders can identify campaign/channel performance at a glance
Set expectations around analytics deployments
Liaise with Tech team on initial set-up and then future implementations of Analytics changes to drive performance marketing
Influences content audit and strategy
Recommends & evaluates tools we could be using to improve our insight
Proven digital analytics experience
Experience of supporting performance marketing teams
In-depth experience with website analytics tools (e.g., Google Analytics, Adobe Analytics, Salesforce Marketing Could.)
Track record of turning data into actionable insights, that in turn drive business value
Up-to-date with the latest trends and best practices in digital analytics
Expert knowledge of Paid Media: Programmatic, Facebook, Twitter, LinkedIn etc
Good knowledge of digital advertising platforms: Adwords, Bing Ads, DoubleClick, etc
Data Visualization & Dashboard skills
Social Listening experience is a bonus – Sysomos, Netbase, etc
Confident presenter and trainer able to command attention and interest and share discipline expertise including the ability to boil down a complex concept to key visuals that tell a compelling and accurate story
Strong relationship builder with an ability to build networks
Powerful interpersonal skills with an ability to influence
Global mindset
Personification of the Pearson values

Director, Global Performance Marketing Resume Examples & Samples

Develop and socialize a global media strategy, with collaboration from Country media leads
Coordinate paid media programs across each Country team media lead
Identify suppliers and vendors with whom Pearson can leverage global media investment and construct appropriate deals and relationships to extract that value
Advise and establish most appropriate resource deployment (e.g. local vs. regional, in-house vs. outsourced.)
Establish community of experts who regularly share and discuss the discipline
Be accountable for the ongoing improvement in global paid media performance
Establish KPIs and benchmarks against which global paid media performance is tracked and reported
Recommend appropriate technology to ensure Countries are powered with the most appropriate tools e.g. programmatic stacks
Recommend tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid media campaigns
Act upon website analytics related to paid media initiatives and campaigns
Recommend best practice in areas such as campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Recommend best practice in optimization of landing pages
Proven media planning and buying experience across digital channels (SEO, SEM, Display, Programmatic, Email, Affiliates.)
Proven experience in paid social media
Comprehensive understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g., Google Analytics, Adobe Analytics, Omniture, WebTrends.)
In-depth understanding of modern media technology inc. programmatic
Up-to-date with the latest trends and best practices in paid media
Confident presenter and trainer able to command attention and interest and share discipline expertise

Director, Global Performance Marketing Resume Examples & Samples

Develop and socialize a global demand generation & eCRM strategy, with collaboration from Country eCRM leads
Understands the role of eCRM within overall marketing mix, and how to leverage the various paid media channels, as well as marketing automation to move prospects through the sales funnel
Coordinate eCRM programs across each Country team eCRM/demand generation lead
Advise and establish most appropriate resource deployment (e.g. local vs. regional, in-house vs. outsourced) and external suppliers required to improve eCRM/demand generation
Be accountable for the ongoing improvement in global eCRM/demand generation performance
Establish KPIs and benchmarks against which global eCRM/demand generation performance is tracked and reported
Recommend appropriate technology to ensure Countries are powered with the most appropriate tools e.g. Marketing Automation such as Pardot
Recommend tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in eCRM/demand generation campaigns
Track, report, and analyze website analytics related to eCRM/demand generation initiatives and campaigns
Recommend best practice in optimization of eCRM/demand generation creative and landing pages
Recommend best practice for list acquisition, list management etc
Work with the development team to ensure eCRM/demand generation best practices are properly implemented on newly developed code
Work with Creative Services teams to ensure eCRM best practice are being embraced and executed
Work with Media teams to ensure prospects are reached with the right message, at the right team, with the right channel, as the right cost
Proven eCRM/demand generation experience
Experience with eCRM tools (e.g., Pardot.)
Up-to-date with the latest trends and best practices in eCRM

Online Performance Marketing Resume Examples & Samples

Maintain Social Paid team high standard of performance for both on Web and App ads
Develop strategies for cutting-edge marketing channels and lead Automation projects
Manage projects autonomously and coordinate with multiple internal and external other teams
Run retargeting and prospecting advertising on Facebook and Instagram, optimize key performance indicators toward clear targets. Manage advertising budgets for Lazada in 6 countries (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam)
Analyze channel performance in order to get best practices and drive recommendations
Work closely with Facebook account managers and third-party marketing partners
Collaborate with Mobile and other Display Marketing teams to build a consistent strategy aligned with key strategic pillars of the company
Communicate on a daily basis with local marketing teams including CMOs and Head of Online Marketing
Bring the channel to the next level by testing new products and features and build Display marketing strategy
Audit work processes and workflows to maximize efficiency
3-4 years work experience required
Highly analytical and data-driven
Structured and strong solving-problem skills
Advanced level of Excel
Hard-worker and detailed oriented
Takes ownership and has leadership abilities
Excellent project manager, eager to take on challenges
Able to work both independently and within a team

Performance Marketing Specialist Resume Examples & Samples

Day-to- day management of large-scale paid campaigns in Google, YouTube and
Facebook including campaign planning, execution, budget management,
Performance analysis and campaign optimization
Management of re-marketing & re-engagement campaigns for site & app
Support the team in delivering business commitments to shifting to mobile and adopting the mobile-first playbook
Drive continued optimization of paid search campaigns through ad copy testing, quality score improvement and keyword expansion
Work with external agency partners and internal marketing management teams to develop successful acquisition and retention strategies and actions plans based on scope, targets and budget
Lead conversion rate optimization (CRO) projects and A/B testing for the lead paths that you own
Stay current on Mobile and SEM strategies, best practices, competitive landscape and keyword ecosystem
5-7 years of experience managing mobile-first large-scale paid marketing campaigns
Experience with Google & Mobile App Analytics
Experience being involved in CRO projects and A/B testing
Highly attentive to detail, strong problem-solving skills, an analytical mind-set and superior initiative
Advanced Microsoft Excel skills: Pivot tables, charts, and advanced functions
Genuine passion for online marketing & paid search in particular
Bachelor’s degree required or equivalent experience; quantitative/business field (marketing, math, statistics, economics, business administration, etc.) a plus

Performance Marketing Professional Resume Examples & Samples

4+ years of experience in IBM Pipeline Management processes
4+ years of experience in Advanced understanding of Marketing and Sales Funnel and CRM systems
2+ years of experience in Knowledge of digital marketing process and paid media metrics
4 + years of experience in High aptitude in pattern recogintion
4 years of experience with Excel and pivot tables
2 years of experience with SQL - understanding of data structures and data sources
2 years of experience in Web Analytics - exposure to Web analytics tools Core Metrics
Proficient in IBM tools: DPD, CPD, Sunrise, MPW, IDA, Operational Reporting, Audience Targeting, LTO

Performance Marketing Professional Resume Examples & Samples

Work effectively individually, with Bluewolf team members, and customer team members toward customer satisfaction and success
Take direction from project team members and immediate supervisor, but take initiative and shows leadership when appropriate
Exercise independent judgment on client engagements
Demonstrate the ability to perform Salesforce.com administration / configuration / data migration / integration duties as directed
Effectively facilitate meetings and demonstrate brainstorming / consensus building skills
Participate in Bluewolf sales initiatives
At least 1 year of consulting experience
At least 2 years experience Salesforce.com or similar CRM
At least 2 years experience reviewing, analyzing and evaluating business systems, models, requirements and user needs
At least 2 years experience with process improvement/redesign
Able to discuss the benefits of a Software as a Service Model
At least 2 years experience with agile methodology
At least 2 years of professional experience with project management experience
At least 2 years experience with sales, sales operations or customer support
At least 2 years experience selling Salesforce.com, sales operations and high level business acumen
At least 2 year experience with sales force automation technologies and/or the Force.com platform
At least 2 years experience leading and facilitate meetings and demonstrate consensus-building skills
At least 5 years of professional experience with project management experience
At least 5 years experience with sales, sales operations or customer support
At least 5 years experience selling Salesforce.com, sales operations and high level business acumen
At least 5 years experience with sales force automation technologies and/or the Force.com platform
At least 5 years experience leading and facilitate meetings and demonstrate consensus-building skills

Director of Performance Marketing Resume Examples & Samples

Leadership: Set the strategic direction for our largest consumer product, develop and drive a product roadmap in partnership with other Nike business stakeholders
Management: Lead multiple product pods, each composed of multidisciplinary teams, with direct management over multiple product managers at all levels
Product lifecycle management: Manage the end-to-end lifecycle of complex products from conception to product/market fit and growth
Product strategy and vision: Create and effectively champion a data-driven and market-informed product vision and strategy
Product roadmap definition: Develop a product feature and release roadmap based on in-depth data analysis, a clear understanding of consumer needs
Prioritization: Effectively design project plans based on priorities, set clear/measurable objectives and deploy team resources appropriately to achieve business goals
Product Specifications: Write and consult on product specifications, manage design challenges and execute agile product delivery
Analytics and Experimentation: Develop and measure product KPIs, derive key insights, and devise and execute experiments and multivariate tests to find product solutions
Collaborate with Engineering, Design and Program Mgmt leaders throughout completion of milestones and partner with brand marketing and central research/analytics teams throughout the product’s lifecycle
Minimum of 5-7 years of experience in product management; consumer mobile or web product experience required Demonstrated ability to lead high performance, cross-functional teams
Exceptional data analysis skills
Ability to create product deliverables such as wireframes, prototypes, and requirements specifications; experience with
Experience managing live mobile app or web experiences with multivariate testing preferred, but not required Experience managing priorities with third party vendors and key partners
Outstanding written/oral, organizational, analytical skills, and attention to detail
Ability to provide clear direction, set measurable goals and give insight on industry trends
Strong project management skills and ability to present work to executive stakeholders
Strong passion for creating engaging, compelling fitness and sports user experiences
Previous start-up, social networking and/or software consulting experience a strong plus
BA/BS degree required, MBA preferred

Head of Performance Marketing Products Resume Examples & Samples

Manage product owners focused on building Farfetch’s marketing products. Mentor team members to improve their skills as product managers. Build a strong, cohesive, highly effective team
Lead the development of new products, features and enhancements across Farfetch marketing product portfolio
Drive product prioritization and product management methodology for the business working with key stakeholders. Work effectively and enthusiastically across multiple departments to accomplish goals
Ensure that our digital marketing and consumer product teams are able to use first and third party data to improve the quality and efficacy of campaigns and on site experiences
Foster a fast-paced culture of data-driven, iterative product development focused on formulating and testing hypotheses. Work with the engineering and design teams to manage timelines and frequent product iterations
Establish strong, productive and collaborative internal relationships with business leaders, engineering leaders and organization executives
Evangelize digital marketing best practices across the product development organization
Be a passionate advocate for our products and possess the strongest communication and presentation skills. Clearly articulate product strategy to a wide range of people, internal and external
Degree in Computer Science or related field
8+ years of digital product management experience, largely focused on online marketing. Ability to formulate a product vision and roadmap based on stakeholder needs and business strategy
5+ years of experience managing teams and developing the skills of employees and other team members
Deep understanding and/or passion for marketing automation and the digital marketing technology stack
Strong track record of building and launching successful ecommerce products that have reached scale
Deep understanding of digital marketing technologies and best practices
Passion for ecommerce products, digital marketing and following the customer journey
Ability to collaborate cross-functionally and build relationships with the different players of the business easily
Analytical skills to break down and solve complex problems
Excellent communication skills, including the ability to present effectively to large groups
Strong technical background and deep familiarity with agile development

Performance Marketing Professional Resume Examples & Samples

3+ years of experience in analytics consulting
3+ years of experience with data analysis and modeling packages such as SAS, SPSS, R
1+ years of experience with database extraction and manipulating of large datasets
1+ years of experience with executive level presentation of analytic outputs and results and recommendations
Degree in a quantitative discipline, such as Statistics, Applied Mathematics, Econometrics, Operations Research, or Analytical/Quantitative Methods
2+ years of experience in analyzing web data behaviors
2+ years of experience with paid media/programmatic
2+ years experience with digital analytics

Senior Analyst, Performance Marketing Resume Examples & Samples

For the business segments noted, reviews all data across real-time channels to understand performance, make optimization and targeting recommendations. Real-time channels include; Search (paid/organic, youtube and onsite), display advertising (paid performance), Onsite advertising, Onsite content, Social Platforms, Affiliate and new channels/platforms (as opportunities arise)
Providing budget analysis to optimize KPI's across real-time channels and businesses to maximize ROI of each marketing dollar spent, leveraging owned media, targeting and other tactics to drive efficiencies
Working with marketing analytics and targeted marketing teams to size audience opportunities for targeting in real-time channels to optimize always-on digital content/creative/messaging to enable a continuous experience for customers on each visit and across all real-time channels
Provide analysis that supports sizing of opportunities for improved conversions/KPI's
Supports the team with commentary for reports and ongoing adhoc analysis of opportunities and issues identified in performance reports
Supports the team with access and education of reporting and data, aiding the team and stakeholders to understand real-time marketing metrics
Responsible for leading teams and agencies with quarterly forecasts, monthly results and annual plans/targets
Support benchmarking to understand the performance of the portfolio across industry, business segments, channels and time
Provide analysis of industry trends and the competitive landscape, providing thought leadership and direction to ensure real-time campaigns are best-in-class and industry leading for the supported businesses

Senior Manager Performance Marketing Resume Examples & Samples

Support external strategic partnerships to monetize performance marketing and data products capabilities
Support development of business and product strategy, and the creation of profitable and scalable business
Drive new opportunities and manage existing relationships with partners and internal cross-functional team
Deep understanding of advertising product commercialization and/or advertising consulting experience
Strategy consulting experience is preferred
Strong business acumen; prior P&L management experience a plus
Experience driving large scale projects and managing cross-functional stakeholders
Experience developing business strategies, including revenue and financial models
Ability to work in a fast-paced environment and comfort handling ambiguity
Bachelors degree is required
MBA or advanced degree in related field is preferred

Senior VP, Performance Marketing Resume Examples & Samples

Achieving exemplary ROI for clients across digital activation disciplines
Be an internal subject matter expert across paid media channels, with an emphasis on paid search, paid social, display, inclusive of programmatic buying and SEO
Consult on the vetting and deployment of technology stacks, including DSP, Adserving and SEM platform contracts
Through hands-on leadership, ensure that the paid media team is deploying best-in-class strategy and execution of campaigns, aggressively testing to improve ROI and achieving desired results; put specifically, do award-winning work
Co-lead the development of proprietary agency tools and technology
Foster external partnerships in the Media and Technology space, and own said relationships
Manage large, complex multi-million dollar budgets and provide regular forecasting updates
Foster client relationships that promote partnership to achieve business goals
Actively represent Edelman externally through presence at events/conferences, as well as through strong positive relationships with the sales community
Recruit and onboard new talent as the practice expands and new client relationships are formed

Senior Analyst Performance Marketing Resume Examples & Samples

Develop frameworks, tools and processes to ensure that analytical insights can be incorporated into all key decision making
Effectively share insights and analysis to marketing leadership to drive business decisions
Bachelor’s degree in a science or engineering field, or commensurate work experience
2-3 years experience working with high-volume, high-frequency business data
Expertise with SQL databases – ideally Vertica, Redshift, and/or Hadoop
Familiarity with statistics, regression analysis, and causal analysis
Experience identifying and adapting to imperfect data
Experience with Python, R, or another scripting language
Experience visualizing data and creating reports

Senior Performance Marketing Specialist Resume Examples & Samples

Own the ANZ SEM strategy and be involved in all aspects of execution and optimization of performance marketing campaigns
Analyze conversion and revenue trends to proactively identify opportunities for revenue optimization by gathering insights from available data sources
Provide insights and analysis to the SEM Manager and Growth Marketing leadership team to support digital media strategy and spend decisions
Analyze HomeAway share of voice in key markets and benchmark it against our main competitors to inform strategic investment decision making
Help identifying opportunities for testing and optimization
Assist the Test & Learn initiative by coordinating execution with the Operations & Marketing Technology team, updating performance readouts, identifying winners and assisting with the global roll out
Minimum 4 years’ of experience in SEM and/or other performance marketing roles
Proven analytical and numerical aptitude: ability to analyze large sets of data and objectively derive budget and revenue optimization decisions
Hands-on experience of driving growth through SEM or other growth marketing channels
Familiarity with AdWords/Bing/Facebook and/or other display ad platforms would be advantageous
Strong communication skills with the ability to articulate performance metrics, challenges and opportunities to key stake holders
A collaborative approach and ability to interact with cross-functional teams including engineering, marketing and product

Performance Marketing Analyst Resume Examples & Samples

Develop consistent analytical framework, metrics and dashboards in holistically analyzing SEO, SEA, social, CRM, email and other performance marketing channels and provide actionable insights
Work closely with product analysts and other business analysts to ensure a holistic impact of marketing on Marktplaats business performance
Have concise and clear communication to relevant stakeholders on key insights and recommendations on our performance marketing investments.Qualifications
Academic degree in a quantitative field like mathematics, econometrics, statistics
Proven experience in working with large, multisource data sets and usage of analytics to drive business decisions
Advanced skills in marketing performance tools like Google Analytics, Adjust or Optimizely
Strong SQL and Excel skills. Experience with R, SAS, SPSS or similar is a plus
Proven skills to explain complicated analyses in an easy way to colleagues and management
Ability to work in an agile and flexible environment where change is part of the daily routine
The mindset and drive to go the extra mile when needed and celebrate success and learn from setbacks
Fluent in EnglishWhat do we offer?
A comprehensive field of responsibility in a dynamic cross-functional setting
A highly impactful role with good development opportunities
A hugely fun environment, with richly diverse international colleagues

Performance Marketing Specialist Resume Examples & Samples

1-3 years of experience in digital/acquisition marketing and/or highly quantitative and measurable role
Experience with Adwords, Facebook Business, Doubleclick, and other advertising platforms a plus
Extremely high level of comfort working with and manipulating data to identify actionable insights
Highly proficient at Excel, basic knowledge of Tableau and SQL a plus
Superior attention to detail and strong organizational skills, including the ability to handle multiple tasks and meet deadlines
Excellent interpersonal skills, including verbal and written communication skills
Ability to work collaboratively and take feedback but also function autonomously with a willingness to “figure it out”

Analyst, Performance Marketing Resume Examples & Samples

20% - Track, analyze and optimize performance media campaigns across a mix of clients and verticals [retail, lead gen, ecommerce]
10% - Communicate with key partners driving volume to campaigns to optimize program performance
10% - Provide detailed analysis of key performance metrics and program tracking techniques in order to increase overall performance efficiency and drive ROI for our clients
5% - Provide technical support for specific new partner integrations and existing partner enhancements
1-3 years’ directly related direct response media experience
Exceptional quantitative skills and aptitude including advanced Excel skills (pivot tables, charts, vlookup, sumifs)
An enthusiasm for learning on a fast-growing, thriving team
Exceptional analytical skills to measure the success and to expand upon that success

Senior Manager Performance Marketing & Analysis Resume Examples & Samples

Identify approach and key deliverables across marketing strategy & analysis offering to meet client marketing and business challenges
Assess client needs and requirements to ensure your team is adopting the appropriate approach to solve client challenges
Develop key insights and recommendations to drive marketing strategy and inform marketing channel investment
Develop customer segmentation strategy
Ensure data is presented in a format that is easily digested; data visualization
Use of web analytics to explain trends in data and campaign results
Identify best practices and recommendations from marketing assessment findings to help client address key business and marketing challenges
Develop short-term quick wins and roadmaps for activating marketing strategies
Analytics thought leadership
Identify optimal process efficiencies
Build relationships with senior client stakeholders
Business development; identify new project and client opportunities
Create and present findings to internal team (knowledge share) and clients
Run client workshops
Bachelor’s Degree in Economic, Engineering, Analytics or equivalent military experience
12+ years analytics experience, 5+ years current years managing teams
Strong experience with Google Analytics, Adobe SiteCatalyst or similar, either implementation or analysis
Understanding or hands on experience with Tag Management Solutions
Understanding of the role of the data layer
Exposure or experience with A/B testing tools, SiteSpect, Adobe Target, Optimizely, etc
Exceptional attention-to-detail
Ability to manage projects from conception to completion
Passionate about turning data into actionable insights
Excellent quantitative skills and the ability to tell a story using data
Proven ability to perform in-depth analysis, compile and interpret results
Proven ability to create reporting dashboards
Experience with data visualization tools
Excel expert
Expertise in web analytics tracking implementation preferred
Expertise in one of SAS, R, SPSS preferred

Head of Performance Marketing Resume Examples & Samples

Lead overall Paid Search function including overall strategy, producing traffic generation goals and forecasts, setting the budget spend priorities, and measuring overall results against plan
Monitor and analyse performance overall against traffic, CPA and ROI goals and continually make and implement recommendations for optimisation and ongoing growth
Identify new optimisation tests and growth opportunities and areas for additional investment
Lead overall integrated campaign strategy and plans, outlining key marketing themes, messages, and offers and mediums for promotions throughout the year
Co-ordinating and communicate with marketing and ecommerce function as appropriate to ensure deliverables are being executed on and best practices and learnings are shared across various teams for continual improvement and optimisation
Planning, managing and executing local and global paid search programmes
Ensuring the best possible ROI and reporting back to the board
Working with internal teams to optimise customer journeys and online experience
Develop and implement the company's acquisitions strategy globally
In full control of the Paid Search budget making it a hugely successful channel
Degree/MBA qualified from Redbrick University
Leadership experience of Paid Search within an online company, with proven ability to deliver consistently strong measurable results
Strong experience and expertise in digital marketing, paid search and search engine optimisation
Experience in running a portfolio of traffic generation programs
Experience with working and developing Paid Search Bid tools (in house or 3rd party) and associated data modelling (attribution models, propensity models)
Experience working with Analytics platforms: Google, In house, Coremetrics, Omniture etc
Strong analytical and quantitative skills-must have both an interest and skill in analysing and making meaning out of data and translating that into actionable changes
A mindset of optimisation and testing. Must have track record and a strong approach to the job of constantly optimising various programs, testing new ways of executing and new traffic programmes and making decisions based on objective data to keep refining programs and investments
Strong campaign management orientation, identify new themes / topics, offers, and platforms to reach target market with those messages and offers
Creative, high energy, innovative, proactive, and resourceful

Performance Marketing Intern Resume Examples & Samples

Work with the team to help optimize performance marketing campaigns
Work inside media platforms such as Google, Facebook, Yahoo, TradeDesk, etc to review/optimize performance of campaigns
Work with the team to create updated ad copy/marketing targets to improve performance
Identify new partners & concepts to test based on market research
Build reports and analysis for team members
Strong excel skills a must – prior experience buying media in these platforms preferred
Initiatives

Performance Marketing Specialist Resume Examples & Samples

Support all ticketing portfolios, Primary, Resale, Platinum, Ticketweb and Universe with performance marketing
Help drive ticket sales through various performance marketing initiatives triggered at different stages of the event life cycle
Acquire a new audience via social network campaigns in an effort to maximise reach for clients
Look for new opportunities in the digital marketing space to help promote Ticketmaster events and products
Proactively manage and drive the annual budget process for digital and performance marketing related activity
Lead marketing effectiveness measurement and reporting across all channels and activity, utilising data and insights to continually learn and improve marketing activity and report in associated ROI back to the business
Lead, mentor and develop a highly skilled and professional marketing team by providing clear direction and support to team members to ensure successful delivery of strategy
Process pixel tracking tag requests and support
Demonstrable understanding of digital marketing, ad technology, data-driven online advertising
Track record in improving campaign effectiveness across paid search, online display ads and re-marketing
Strong problem-solving skills, with a proven ability to understand complex requirements
Ad technology, digital marketing, or web tech background
Proven experience with variety of eCommerce products such as Exact Target, Omniture and Google Analytics is required
Experience with Google AdWords, Facebook Business Manager
Advanced skills with Microsoft Excel, and PowerPoint
Experience in and working cross-functionally to accomplish business goals
Strong attention to detail and understanding of social sites
Excellent time management skills and ability to multi task and work under pressure
Ability to confidently present materials in an open internal forum
Analytical mind and proven problem solving ability
Strong use of initiative

Senior Performance Marketing, Grabhitch Resume Examples & Samples

Day to day management of user acquisition campaigns
Build out new campaigns based on learnings and opportunities for growth
Create and maintain daily spend and revenue actuals as well as forecasts
Work with creative to identify campaign elements essential for success
Assist marketing team with other key initiatives when necessary
3+ years’ experience in Performance Marketing or Paid Acquisition
Ability to analyze campaign performance and understand how to turn insights into actionable plans
Strong knowledge of Offline and Online acquisitions channel
In depth knowledge of building user acquisitions campaign
A strong entrepreneurial mindset. You never hesitate to roll up your sleeves and tackle something hands-on, you persevere when others fall away, you get it done
Deep working history across both functional marketing teams and product teams
Advanced analytical and quantitative skills
Advanced Ms. Excel Skills

Performance Marketing Account Executive Resume Examples & Samples

4 to 6 years digital ad sales experience as an individual contributor selling performances based advertising or similiar offering
Demonstrated ability to consistently close sales and generate revenues with DR stakeholders and top tier search agencies
Proven track record of high level negotiation and successful internal and external relationship management
Ability to interact with a broad set of businesses and presenting both over the phone and in person
Excellent written and verbal communication skills, strong attention to detail, and good follow-through
7 to 10 years selling cost-per-click advertising (search engine marketing)
Ability to navigate data and leverage analytics to make decisions
Prior experience or certifications with other SEM programs
Experience growing a product to maturity through collaboration with Product teams

Performance Marketing Specialist Resume Examples & Samples

Own and execute multi-markets SEM strategies to maximize assigned KPIs
Design and analyze robust tests
Identify and execute opportunities for testing and optimization
Analyze data and identify actionable items and opportunities to support digital media strategy and spend decisions
Create and maintain Destination Management reports for performance channels; analyze performance and make recommendations for budget allocation and bidding adjustments for strategy origin/destination pairs
Minimum 2 years’ of experience in an analytical/quantitative role
Dedicated problem solver - able to dissect and analyse large amounts of data and produce actionable insight
Understanding of quantitative based marketing tools e.g. Google DoubleClick, Google Analytics, Tableau, etc, would be advantageous
Strong communication skills with the ability to articulate performance metrics, challenges and opportunities to key stakeholders
Familiarity with AdWords/Bing/Facebook and/or other marketing ad platforms would be advantageous
Understanding of operational processes for online digital marketing campaigns

Analyst, Performance Marketing Resume Examples & Samples

25% - Prepare weekly reports for clients (internal & external) including communicating key metrics, goal attainment and opportunity identification
25% - Create, implement, track, analyze and optimize education performance media campaigns
20% - Provide technical support for specific new partner integrations and existing partner enhancements – work closely with our internal and partner ad operations teams to QA / implement tracking solutions across platforms and publishers
15% - Communicate with key partners driving volume to campaigns to optimize program performance

Performance Marketing Executive Resume Examples & Samples

You will cultivate and source new online partnerships and business development opportunities to drive traffic and new customers within the global affiliate channel
You will manage, develop and optimise existing affiliate relationships in line with global best practices
You will take ownership of all mid and long-tail partnership management by developing and implementing a host of customised and compelling campaigns (email newsletters, blog posts, branding promotions and banners)
You will support the annual Farfetch promotional calendar with appropriate affiliate marketing activities in line with COS goals
You will coordinate communications to affiliate partners, working alongside the international teams and the design team to ensure smooth campaign launches
You will Monitor affiliate feeds & work closely with the technical team to improve processes
You will analyse all affiliate & partnerships activities to understand the detailed performance and effectiveness of each campaign
You will update reports and provide analysis around ROI, campaign performance, purchasing patterns and website traffic to optimise
You will assist with all other Performance Marketing projects as necessary
You have passion for ecommerce marketing and affiliates, with experience working in affiliate marketing
You have a proven track record of running successful & efficient affiliate campaigns
You have excellent analytic and problem solving skills with an intermediate/advanced knowledge of excel
You have excellent verbal and written communication skills
You are confident in Google Analytics, affiliate network interfaces & product feeds
You have a passion for building strong relationships
You have an interest for the wider ecommerce market and the knowledge of other online marketing channels and their interactions with affiliates
You are a flexible, approachable, can-do attitude
You are commercially focused and driven
You are able to work towards KPI’s and manage budgets
You are able to work to deadlines in a fast paced environment

VP, Performance Marketing Resume Examples & Samples

Deliver repeatable, sustainable and predictable marketing generated / influenced revenue in target regions/verticals and among target accounts
Build and manage revenue generation capabilities from top of funnel through to closed win
Collaborate with CMO to develop content strategy, editorial plan and calendar mapped to buyer persona and journeys
Build, manage and optimize OpenLink digital presence including website & social presence to

China Performance Marketing Specialist Resume Examples & Samples

Build, optimize and scale effective marketing campaigns for a diverse range of initiatives (e.g. revenue generation, user sign-ups, and strategic investment) across search networks in China, including Baidu, Qihoo, Sogou and Shenma
Take charge of China SEM accounts, managing daily operations with agencies and optimizing strategy on both web and app downloads
Stay abreast industry trends and identify traffic resources that best fit Airbnb products
Manage day-to-day communication with agencies and key partners (e.g. resolve issues, document challenges, create roadmaps, facilitate collaborative brainstorming sessions, etc.)

Performance Marketing Analyst Resume Examples & Samples

Establish KPI and measurement benchmarks for digital channel share growth for new customer acquisitions for all relevant consumer banking businesses with acceptable ROI on costs and P/L
Build relationships with internal stakeholders like decision management analysts, business units and agencies, and help build robust tracking and reporting of performance marketing channels on a real time basis
Embed Ad Tech tools necessary to work with big data across country site and other data that the bank holds; working with Data management platforms, optimization tools for media buying and content to enhance content and media planning strategy
Build tools, frameworks and in-depth analysis of acquisition across the consumer bank and showcase to all stakeholders for strategic decision making
Holds at least a bachelors degree
Strong Analytical skills are essential
Strong powerpoint and excel skills are essential
Keen understanding of digital marketing tools, terms and technologies
Ability to work with multiple stakeholders

Head of Performance Marketing Resume Examples & Samples

Experience and well-rounded knowledge of all aspects of digital marketing with leadership and operational expertise. A bachelor's degree is required, and an advanced degree is preferred
10 or more years of relevant online marketing experience working on: SEO, PPC & Display, Social Media Management, Email Marketing, and Content Marketing. Big plus if this experience is specifically for software marketing
Experience mentoring a talented and growing digital marketing team while establishing positive relationships with Product, Growth and Marketing leads
Strong knowledge and keen interest in trends and emerging channels. You will be expected to deliver fresh and creative thinking to how we use digital channels to inspire our audiences
Ability to partner with Analytics and FP&A in delivering measurement and learning frameworks across multiple business outcomes. You will find solutions and implement changes to ensure reporting, processes, expectations and insights are effectively delivered
Deep understanding of digital marketing technology, budget allocation, opportunity assessment, online tracking and reporting, and knowledge of customer journeys to develop ROI-based marketing programs
Experience building a productive, clear, and cohesive environment for cross-department collaboration. This includes establishing accountability streams, implementing scalable operational solutions and ensuring alignment of team processes with partners

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