Global Marketing Resume Samples

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E Lakin

Emerald

Lakin

50177 Bogan Corner

Boston

+1 (555) 705 7521

50177 Bogan Corner

Boston

Phone

p +1 (555) 705 7521

Experience Experience

Los Angeles, CA

Global Marketing Specialist

Los Angeles, CA

Stoltenberg, Jakubowski and Ullrich

Los Angeles, CA

Global Marketing Specialist

Conduct deep dive marketing performance analysis across multiple programs such as email, paid search, natural search, banner ads, affiliates, catalog, synthesizing data from multiple sources: vendor reporting tools, web analytics tool, and other WSI systems to optimize site performance and ROI of marketing campaigns. Make recommendations based on findings
Develop global content for New Product Introductions (NPIs) including market development, training, education and sales/marketing collateral (publications, brochures, electronic media and marketing communication / education content)
Interact with peers on other WSI brands as well as cross-functional partners to share best practices, generate new ideas and seek continuous process improvement
Communicates best global practices and programs for replication and growth acceleration, and provide assistance and coordinate in the development of regional programs and projects (global marketing assets database, playbooks, etc.)
Partner with in house and third party resources to manage projects from development to final delivery—providing guidance for messaging, copywriting, and design as necessary
Supports the US Business Unit Brand Managers in product set-up, artwork/package updates, S&OP including review inventory management and demand plans and brand budget reconciliation
Support idea and concept development process, market insights & analysis, and financial analysis through relationships with global Key Opinion Leaders (KOLs), Total Customer Insights and other activities – Global Voice of the Customer (VOC)

Dallas, TX

VP, Global Marketing

Dallas, TX

McClure-Schaefer

Dallas, TX

VP, Global Marketing

Manage, develop and coach a high-performing marketing team of direct reports
Proven track record building, leading, motivating and developing teams and building a world class marketing and product management organization
Works closely with Sales, Finance, and Operations, to manage and refine Demand Planning and customer service excellence
Works with Sales and Finance to develop premium price position and gross margin enhancement, leveraging operating efficiency and brand equity
Provide leadership and drive strategic direction
Define and own the budget through annual planning process and manage
Build and manage a best in class Global Marketing team

present

Los Angeles, CA

Director of Global Marketing

Los Angeles, CA

Sipes and Sons

present

Los Angeles, CA

Director of Global Marketing

present

Provide Regional updates on the development of marketing tools to execute a consistent brand strategy around the globe
Work closely with Head of Sales to develop and manage channel and partner strategies and programs
Create traffic driving to the company’s website, execute online promotions and partnerships to help grow Belkin’s online presence
Develop Go-to-Market plans in conjunction with regional counterparts who will execute campaigns in market
Provide management and direction for Calvin Klein brands global marketing budget
Provide leadership and oversight to the global product marketing team, sales & marketing project management team, and global marketing support team
Develop plans and execute projects and initiatives that support the broader short- and long-term marketing strategy

Education Education

Bachelor’s Degree in Marketing

Howard University

Bachelor’s Degree in Marketing

Skills Skills

Excellent attention to detail, proofreading, and analytical skills
Excellent oral, written communication skills
Strong SQL programming experience
Skills in data visualization tools like Tableau or Spotfire
Strong stakeholder management skills
Experience in building reports based on Eloqua, Marketo, or other marketing automations tools
Expertise in Excel (including pivot/powerBI)

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Administrative Assistant, Global Marketing Resume Examples & Samples

Provides diversified administrative support
Maintains Senior Vice President's extensive inter/intra-departmental calendar, prepare daily computerized itinerary
Spearheads and organizes key marketing meetings
Manages correspondence, composing own communication in areas of assigned responsibility
Prioritize Senior Vice President's daily workload including: mail, e-mail and phone messages
Coordinate all travel arrangements and prepare expense reports
Liaises between Senior Vice President and other staff members
Maintain personal/business contacts, filing systems, correspondence, and purchase office supplies
Initiates and tracks follow up for the SVP · Direct people to appropriate sources for expedient follow-through
Maintains and issues global marketing calendars
Prepares Marketing presentations
Manages cross category projects
Position requires minimum 1-2 years related experience working for a senior executive in a fast paced, high-pressure environment
Proficient computer skills including Microsoft applications - Outlook, Word, Excel, Powerpoint
Must be able to handle numerous assignments simultaneously and to work calmly under pressure
Must possess excellent communication and interpersonal skills
Mature professional demeanor, particularly for interacting with senior management

Spring Global Marketing Concepts Intern Resume Examples & Samples

Basic understanding of Microsoft Word, Excel, Power Point, and Outlook
Ability to handle multiple projects at the same time
Be able to communicate in a clear, concise way
Able to work well independently as well as with others

Senior Global Marketing Center of Excellence Analyst Resume Examples & Samples

3+ years of Business experience working in a professional organization
Undergraduate Degree in Accounting, Business, Economics, Finance, and/or Data Management
Adept at analyzing complex business data, transforming this information into valuable knowledge and actionable insights, and developing and executing business strategies
Previous Marketing Consulting experience
Experience in Market Research firms that specialize in the Marketing arena

Asset Management Global Marketing Platforms & Development Senior Admin Assistant Resume Examples & Samples

Advanced organizational skills
Ability to orchestrate travel arrangements
Schedule meetings across various time zones
Strong PC skills (proficient knowledge of MS Word, Excel, and PowerPoint)
Room bookings – both internal rooms and client meeting rooms, including arranging telepresence and video conference when necessary
Preparation and reconciliation of T&E for senior team members
Coordinating the team’s trips and noting the details, i.e. purpose of trip, city, country and duration
Ordering of stationery, filing
Raising end-user requests (EURCs) and expediting certain queries
Knowledge of general office procedures (e.g., filing, correspondence, scheduling)
Superior oral and written communication skills
On boarding of new staff
Tact and good judgment in confidential situations, and proven experience interacting with senior management
Secretarial experience and meeting coordination

Director of Global Marketing Resume Examples & Samples

Oversee execution of all marketing, advertising and promotional activity from inception to completion. Ensure work meets strategic business needs while aligning with the brand standards
Lead in the development of a consumer-centric culture, through on-going consumer insight tools, including research and CRM
Author creative briefs and coordinate execution of all initiatives, including global advertising campaigns, packaging, communications, and retail marketing tool kits
Direct packaging and trim development, including establishing the calendar, new packaging concepts, regional needs, and new branding concepts
Manage global artwork budget and other regional allocations
Team with Visual Merchandising and retail teams to support expansion of retail stores and wholesale shops, including visual and marketing support
Team with Digital and PR teams, to support Digital efforts, including content, commerce, and social media
Provide Regional updates on the development of marketing tools to execute a consistent brand strategy around the globe
Work closely with Public Relations and Visual Merchandising teams to deliver a holistic marketing and advertising strategy
Provide support and direction for Calvin Klein Brands global marketing budget
7-10 years marketing experience, in apparel/retail/entertainment/fashion
Global brand management experience desired
Understanding of, and ability to communicate the Calvin Klein brand aesthetic
Extraordinary attention to detail and organizational skills
Strong strategic deck writing and presentation skills
Strong interpersonal skills required, and ability to lead and manage others
Flexibility to adjust quickly to changes and deliver on tight deadlines in a demanding environment
Strong data/analytics skills
Experience dealing with local nuances in international markets

VP, Global Marketing Resume Examples & Samples

Responsible for the conception and development of innovative and trendsetting marketing strategies, programs and product concepts that reinforce Brand equity and drive business globally in all Bb. channels of distribution (current and future - including Salons, retail and online
Fiscal responsibility through carefully planned and monitored budgetary guidelines and practices
Direct overall implementation of marketing initiatives including new product launches and promotions
Partner and gain support of internal and external departments such as Sales, Education, Global Communications, Operations, and Creative to effectively meet goals
Spearhead brainstorming and development of all approved initiatives through strong partnerships with support and partner groups with Creative, Product Development, New media, Global Communications, Operation, Education, and Sales to ensure timely launches of marketing initiatives within budget
Ensure that market intelligence/competitive information is received and analyzed so that market opportunities may be seized and acted upon
Direct and analyze sell-through trends, category shifts, COG changes, etc. and recommend shifts in programs as needed. Present in-depth details to management
Position requires 15+ year’s Beauty industry Marketing experience
Hair care (professional or mass) experience is a strong plus
Selective/prestige market experiences a plus
Strong people skills and proven successful experience in managing and developing staff. Global experience a plus

Global Marketing Solutions Executive Team Intern Resume Examples & Samples

Conduct primary research and compile executive level summaries to prepare for industry events and external meetings (e.g. identify goals, develop key messages, provide valuable background research)
Manage and execute communications with internal cross-functional teams
Lead internal strategic project and initiatives, from start to finish
Identify and implement best practices and tools for Global Sales Leadership team
Organize high-priority files, meetings, and follow-up notes
Stay up-to-date with trends in business and technology including knowledge of current/potential Facebook clients & partners

Sourcer, Global Marketing Solutions Resume Examples & Samples

Work closely with Recruiters and hiring managers to deeply understand the requirements of the role, the function and how it fits into the organisation
Team with Coordinators and Recruiters to manage an efficient model of operation
Strategize different ways to build talent pipelines specifically in the Media Agency world and execute on tactical research, referral generation, events and sourcing campaigns
Recommend and drive improvements that impact local pipeline areas
Embody Facebook’s culture: Be Bold, Move Fast and Focus on Impact

Global Marketing Group Director Resume Examples & Samples

Define Coca-Cola Freestyle Product Innovation strategy to achieve Vision 2020 goals
Evaluate the business potential Consumer Engagement and Technology roadmap. Complete the business case to outline the strategic intent and long-term value/volume opportunity. Complete ROI Assessments on hardware/software implementations by platform
Develop global marketing support plan to coincide with market expansion
Lead global marketing research plans to track consumer engagement
Develop and communicate written briefs for use by agencies or suppliers (e.g., consumer research, creative, packaging design, product development, etc.) to direct their work activities in order to generate concepts for effective execution of marketing programs and objectives (e.g., drive trail, increase loyalty)
Provide direction, leadership and coaching to members of a cross-functional project team
Define, evolve and govern brand standards including visual identity system and marketing executions
Define multi-year consumer engagement roadmap with consumer, customer, bottler and BU inputs
Presents marketing strategies and growth pillars to customers, markets and bottlers
Brand Marketing Development: Ability to lead the development, communication and stewardship of global brand positioning, architectures and policies/guidelines
Marketing Operating Strategies: Knowledge of and ability to apply basic marketing operating strategies (e.g., media planning, pricing strategies, trade/consumer promotions) used in the execution of marketing plans
Brand/System Contribution: Knowledge of the concepts of brand and system contribution and gross profit. This includes an understanding of the drives that influence each and how to apply the concepts when preparing business plans and rolling estimates, evaluating projects and making day-to-day decisions
Marketing Innovation: Ability to identify and develop innovative ideas (e.g., product, packaging, merchandise, activations) in order to create a proprietary advantage for The Company
Marketing Research Resources: Knowledge of industry (e.g., consumer, customer, fashion) research resources (e.g., attitude and usage, Nielsen, trend resources) and their application
Syndicated Sources: Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) used in the analysis of trended consumer and volume dynamics

Global Marketing Specialist Resume Examples & Samples

Collaborate with the global marketing team, brand marketing teams and Franchise partners to develop plans and track marketing calendars and budgets
Coordinate with brand resources to develop seasonal marketing packages to provide to franchise partners. Communicate with franchise partners about key marketing initiatives and messaging
Manage E-commerce analysis and reporting. Collaborate with e-commerce managers to deliver reports and analysis of site performance and key marketing programs. Include observations and business context to deliver actionable insights to business leads, not just data
Manage collaboration tool to share best practices, calendars, plans, assets and communication with franchise partners
Conduct deep dive marketing performance analysis across multiple programs such as email, paid search, natural search, banner ads, affiliates, catalog, synthesizing data from multiple sources: vendor reporting tools, web analytics tool, and other WSI systems to optimize site performance and ROI of marketing campaigns. Make recommendations based on findings
Execute marketing programs that drive sales and customer growth in partnership with country teams, including New Mover campaigns, package insert programs, catalogs and others. Collaborate with third party vendors (i.e. printers) as needed
Interact with peers on other WSI brands as well as cross-functional partners to share best practices, generate new ideas and seek continuous process improvement
Prepare monthly presentations of marketing results. Provide ad-hoc reports upon request
Manage marketing expenses: Verify, process and track invoices, maintain history, reconcile versus budget, communicate variances
3+ years Marketing experience. Knowledge of direct marketing and eMarketing activities such as SEM/SEO, remarketing/retention, targeted display, affiliates, etc
Experience using web analytics tools such as Coremetrics, Omniture, WebTrends, Google Analytics, or similar. (Google Analytics preferred)
Core competencies
Excellent attention to detail and strong organizational skills to manage multiple work requests and projects
Thrives in a fast paced environment and able to independently prioritize workload
Results-oriented, with a sense of urgency and drive for continual improvement
Excellent written and oral communications
Eager to learn and continually develop
Service oriented
Global acumen

Head of Global Marketing Resume Examples & Samples

7+ years of experience in EDM, Market Data, Capital Markets, Capital Markets Tech, Trading and/or Market Data sector(s) or related experience
Demonstrated success in working with global customers and growing the business
Excellent leadership skills with ability to quickly establish credibility at all levels of the organization both internally and externally
Executive level strategy, communication and presentation skills
Degree in Marketing, Economics, Business Administration or other related area

Global Marketing Campaigns Manager Resume Examples & Samples

Recommend marketing plans to in-regional marketing and product teams to meet business goals for our solutions in our market
Manage a quarterly marketing review process with regional marketing and product teams for solutions in our market. Work with Strategy and Operations team globally to gather and analyze results
Act as main contact for our team on product launch process
Ensure marketing campaigns cover all stages of the buyers journey including
Design integrated demand generation programs with other members of the programs team – digital, lifecycle and content specialists – and rollout to the regions
Minimum of 5 yrs. years managing global or regional marketing programs in large, fast-paced high tech company or agency with high tech client work
Proven ability to work in multiple disciplines across multiple geographies. Prefer second language skills
Proven track record in successfully managing and executing integrated plans that increase awareness, drive demand generation and ensure enablement
Ability to work on multiple projects at once, set priorities, work independently, problem solve, improvise, and function as part of a team that often must perform under pressure
Superior communications skills, both written and verbal

VP Global Marketing Pearson English Resume Examples & Samples

Content marketing, content generation and localization
SEO & SEM
Marketing automation platform, email campaigns
(lead generation, lead nurturing and lead scoring)
All social media and digital campaigns
Website enhancement projects
Lead PE global marketing team
Guardian of brand, brand strategy & required management/implementation
Drive Global Scale of English launch/long term campaign
Develop, secure support & implement the global marketing strategy ensuring resources & budgets are managed professionally. Initiate any course corrections based on required outcomes and utilization of team/agency
In all respects act as a flag-bearer for Pearson English’s global marketing strategy – speaking at events, selling the vision, enthusing colleagues and channels, evangelising and driving progress
Manage agencies as required to ensure PE has the necessary best-of-breed services to build and enhance marketing presence – off & online
Stay abreast of digital/online marketing trends and new technologies; proactively provide innovative ideas for online marketing solutions in support of objectives and initiatives
With the team standardize processes and templates across digital properties to manage leads as related to websites (lead generation, management, reporting)
Communicate global marketing performance/business impact to key stakeholder groups against KPIs on a monthly basis
Significant proven marketing leadership & management experience, including content & digital marketing, website management experience
Devising and implementing marketing strategies to drive digital content & digital marketing with thought leadership
Brand management – from initiation to implementation
Agency management expertise & experience
Marketing automation platform, email marketing and content management systems experience
The ability to influence cross-functional teams and champion new concepts and ideas
Experience working across cultures and in a global, multi-lingual environment
A flexible approach
A high degree of confidence, accuracy and attention to detail under pressure
The ability to manage projects and plan around rapidly changing priorities
A high level of energy
Project management, leadership experience and vision
Critical thinker who can identify issues and offer creative problem solving / recommendations
Good undergraduate degree
Post graduate – MBA ideal
CIM or IDDM qualified

Director of Global Marketing Resume Examples & Samples

Provide management and direction for Calvin Klein brands global marketing budget
Provide support and promotion for seasonal men’s and women’s fashion shows
7-10 years marketing experience, preferably in apparel/retail/entertainment/fashion
Ability to handle pressure gracefully, and to laugh daily
Creative thought leader and modern marketer
Resourceful thinker and self-starter

Global Marketing Direct Mail Production Manager Resume Examples & Samples

Production experience with knowledge of medium to high volume direct mail processes including, print, data processing, personalization, lettershop, and postal regulations
Experience writing detailed specifications and instructions for all processes
Attention to detail reviewing creative, static, and variable proofs
Ability to coordinate revisions between marketing managers, designers, and vendors to meet critical deadlines
Experience attending press and lettershop checks to ensure high standards for quality control and attention to detail

Global Marketing Data Associate Resume Examples & Samples

Work with Global Marketing management to support all phases of Global Marketing channel efforts to ensure accurate results in the data & analysis, leading both “day-to-day” analysis as well as complex problem-solving projects. Complete projects that require data mining, analysis, and presentation
Monitor and maintain data integrity by consulting with business users and performing data operations
Broad understanding and experience in analytics: business analysis, data stores, data architecture, and related analytical tools
Strong math and analytical skills are needed

Director of Global Marketing Resume Examples & Samples

8-10 years or related work experience
Self-starter and entrepreneurial
Ability to demonstrate leadership and ownership of projects
Highly conceptual with strong affinity for aesthetics
A passion, curiosity and natural interest for beauty
Prior development experience

Director, Clinique Global Marketing Resume Examples & Samples

Strong creative skills and possess a proactive attitude
Must be able to take initiative, anticipate next steps and offer recommendations for possible solutions
Must be a team player that is able to foster relationships with cross-functional team members. Must be able to coach and develop direct report
Must be proficient in Word, Excel and PowerPoint. Working knowledge / familiarity with ELC analytic programs such as SAP, Qlikview and Data Warehouse a plus

Senior Director, FP&A, Global Marketing Resume Examples & Samples

Provide decision support – Improve decision making by creating linkage between investments and returns
Provide financial leadership – through budget management, investment analytics and strategic support
Lead planning/forecasting process – on a monthly, quarterly, annual, and long-term basis
Facilitate negotiation strategy on marketing deals through creative and rigorous financial analysis
Lead in-depth financial, variance and trending analysis – for all areas of Brand and Sports Marketing. Interpret results and articulate actionable recommendations to ensure financial plans are achieved
Provide Visibility into Opportunities and Risks – and provide thought leadership on how to maximize opportunities and mitigate risks
Build Strong Connections – between our Apparel, Footwear & Accessories product teams as well as our sales teams to ensure their business plans are aligned with marketing strategies/investments
Implement Dashboards – to provide visibility to the status of Marketing KPIs
BA/BS required. MBA strongly preferred
10+ years of progressive experience in FP&A or Business Analysis
Consumer products and Marketing FP&A experience preferred
Expertise in Excel, financial modeling, cash flow valuation, scenario/sensitivity analysis
Strategic thinker with excellent analytical, critical thinking, problem-solving, interpersonal, and relationship building skills
Ability to communicate effectively at all levels and articulate ideas, results of financial analysis, and actionable recommendations
Possess an unwavering commitment to excellence
SAP/BPC experience a plus
Humble & Hungry

Assistant Manager, Clinique Global Marketing Resume Examples & Samples

College/University degree; MBA a plus
3-4 years marketing experience
Self-motivated and determined with excellent organizational and follow up skills
Must be able to take initiative, anticipate next steps and offer recommendations of possible solutions
Must be highly detail oriented with un-prompted follow-through
Must be a team player that is able to foster relationships with cross-functional team members

Technical Sourcer, Global Marketing Solutions Resume Examples & Samples

Work closely with Recruiters and hiring managers to deeply understand technical requirements of the role, the function and how it fits into the organization
Regularly track pipeline activity to share with internal stakeholders
Help organize and source for recruiting events
Embody Facebook’s culture: Be Bold, Move Fast, and Focus on Impact

Global Marketing Center Marketing Professional Resume Examples & Samples

1) Marketing Professional
Understand IBM (Japan) GTS strategy, priority and focus growth initiatives
Co-work with country marketing manager to drive quarter sales play plan and territory pipeline creation plan
Manage quarter sales play, territory pipeline creation status and have clear view in weekly execution and management system
Drive quarter planning cycle in sales plays, territory plan, DP(Demand Program) plan related in campaign execution and overall M&C(Marketing & Communication) plan
Manage asset translation project
Support GTS internal communication, such as newsletter creation and internal web page management
Support to collect GTS market date & competitive data
2) Digital Marketing Professional
Work as a partner of the IMT Digital Strategist and co-owns the IMT Digital plan and the Digital performanc
Leads centralized digital execution for the selected IMT RTE standard campaigns
Deploys market-dependent digital activities as required in IMT Digital Plan (e.g. Webcasts, Event surrounding etc)
Deploys centralized Paid Media activities as selected in IMT Digital plan– Ensures selected RTE kits are translated, validated, enabled in Unica– Ensure WW Content Syndication is enabled for the IMT into Unica– Project manages execution with NEO IMT counterpart (briefing, project manage)– Tracks results and initiate changes as needed
Deploys local Paid Media activities with NEO IMT counterpart
Ensures end-to-end lead management in place, including LDR enablement* Measures efficiency of campaign and proposes recovery actions as needed
3) Unica/Data Specialist
Participate in planning & strategy sessions and develop final executable campaign map, with recommendations and consulting on the most effective way to execute tactics in Unica based on past results, system efficiencies
Designate MAT Collaborate shared templates to be used
Define MAT entry set-up sequence for each collection of tactics
Recommend and define test cells for offers, creatives, message lines, etc
Agree on delivery date for key inputs: creative, mailing information details, direct mail elements, web-based registration form activation
Execute all campaign tactics in Unica Campaign and/or Unica Collaborate
Campaign performance diagnostics to develop actionable tactical insights to drive enhanced campaign results in the future

Associate, Global Marketing, Clinique Resume Examples & Samples

Partners with all necessary support groups on assigned projects, including Global Brand Supply Chain, Finance, Forecasting, Product Development, Packaging, Design, Creative, Digital Marketing, Visual Merchandising, PR, Education, and Consumer Engagement
Responsible for providing affiliates with timely information on all calendarized programs; liaises regularly with affiliate Marketing teams to ensure programs meet regional/market needs. Includes responsibility for overseeing accuracy and timely issuance of all Planning Guides, Flashes, and Creative Dossiers
Prepares necessary launch paperwork including Program Briefs, Creative Briefs and Job Starts, and copy requests and pricing recommendations for assigned categories/projects
Analyzes the competitive environment and internal data to help develop product strategic category recommendations
Actively monitors category data as key point person on category performance including shipments, sell-thru, cost of goods, SKU count, pricing and product/sample forecasts
Develops agenda and recaps all regularly scheduled meetings to ensure appropriate next steps are taken

Global Marketing Technology Leader Resume Examples & Samples

Develop the strategic vision of our marketing technology stack by aligning technology with business initiatives
Continuously support and enhance the existing system and solutions
Actively participate in meetings with the Marketing team and collaborate on the use of marketing technology to achieve goals
Contribute to company’s evolving Digital Strategy initiative
Drive day-to-day operations to accomplish business goals
Build, manage and grow a world-class technology team to support Marketing
Partner with various teams to
10+ years of experience in architecting, implementing and customizing business system solutions, leading business processes and technology decisions
5+ years of people management experience
5+ years of partnering with the marketing organization
Extensive experience with marketing and lead acquisition as well as marketing automation and technology (i.e. Marketo/Eloqua, Sitecore, etc.)
Strong knowledge of the technology ecosystem for marketing operations, including solutions used for digital marketing and traditional marketing
Experience in several full system implementation life-cycles including system analysis, design, development, testing, implementation and documentation
Experience in managing SaaS business systems as well as on premise solutions
Leadership role in working with marketing to define business processes
BS/BA degree in a technical, business or other analytical field required

Executive Assistant to SVP Global Marketing Resume Examples & Samples

Extensive calendar management and global travel arrangements for SVP, managing changing priorities and proactively finalizing the finer details of all arrangements, ensuring the SVP is fully updated at all times
Management of team calendars as appropriate
Organization of meetings and calls for the SVP in multiple time zones with external and internal stakeholders at all organizational levels (including follow up administrative tasks such as registering guests with the building, ordering refreshments and booking rooms, liaising with contacts in other locations)
Arranging and supporting key meetings including video conferences setup, webinars, preparation of papers in advance, taking and disseminating minutes as appropriate
Organization of larger team events as required
Representing the SVP by liaising appropriately and confidentially with high profile and senior leaders and their colleagues both internally and externally
Maintaining and reviewing the SVP and own email, responding to standard queries on behalf of the SVP as required
Preparing and editing correspondence, documents, PowerPoint presentations etc. for the SVP
Maintenance of the department’s organization charts, along with the entire marketing function for Pearson
Responsible for telephone cover, dealing with mail and packages and all aspects of ensuring smooth running of the department
Ensuring all HR and finance cyclical matters for the SVP are managed in the HR systems, to include but not limited to holiday management, invoice processing, expenses (for SVP and direct reports to SVP), submission of performance goals and reviews, HR administrative duties etc
Managing technical equipment ordering, set up and ensuring system access for new hires
Proven previous experience, ideally 4 years, in executive assistant role for senior leadership position
Excellent organizational skills, time management and attention to detail with a passion for these skills
Ability to prioritize effectively
Proven communication and stakeholder management skills. Experience of liaising with senior management and external contacts in a professional and confident manner
Advanced skills in Microsoft Word and PowerPoint, and Google mail
Intermediate to advanced skills in Microsoft Excel
Ability to learn and develop new IT skills as required
Ability to navigate the different business units, establishing networks and contacts efficiently
Representing the department in a professional manner at all times
Ability and understand the need to handle confidential and sensitive information with the utmost discretion
Able to work remote from the SVP and within global time zones, understanding the need to be flexible with working times to accommodate demanding business needs

Global Marketing Specialist Resume Examples & Samples

Liaise with internal clients and global country partners to understand key requirements of each project and ensure that materials that are produced are of the highest quality, reflect corporate guidelines, ensure consistency of voice, and meet functional end to end sales needs
Partner with in house and third party resources to manage projects from development to final delivery—providing guidance for messaging, copywriting, and design as necessary
Account and project manage all country partner relationships and deliverables
Maintain communication with all country partners and act as liason between country partners and internal stakeholders
Works across marketing, creative, media, social, PR, sales, product and research to accomplish goals and collaborate on initiatives
Strives to align all marketing initiatives with the brand objectives and voice
Proactively shares findings and ideas with team
Takes a solution oriented approach to problems, issues, and opportunities
Actively participates in brainstorms and contributes original ideas
Effectively prioritize marketing requests based on company and marketing goals, managing expectations appropriately
3+ years experience and education in marketing, international business or a
Related field
Active participant in marketing, media, and technology sectors
Ability to create a strategy for and execute on small scale marketing priorities
Proficient with marketing tools (e.g. MS Suite)
Proficiency in more than one language a plus

VP, Global Marketing Bobbi Brown Resume Examples & Samples

Position requires 15+ years of related work experience
Extensive product and consumer marketing experience in beauty
Outstanding strategic, problem solving and thought leadership skills
Proven record of successfully leading and managing multiple projects
Ability to succeed in a highly creative environment and collaborate effectively with creative, product development, sales, marketing, retail partners, and global communications
Proven ability to lead, develop and motivate team

Senior Global Marketing Intelligence Manager Resume Examples & Samples

Highly numerate with a strong capability to analyse data and produce actionable insights
Extensive experience of analytics and reporting in a direct to consumer eCom and/or Retail environment
Full understanding of how digital communications can be used to acquire, develop and retain customers
Knowledge of predictive analytics and how these can be effectively applied in a CRM environment
Strong SQL database query skills
Proficient in SAS and/or R
Experience of reporting tools such as MicroStrategy and Tableau
Leadership, problem-solving and decision-making abilities
Someone who considers quality, accuracy and attention to detail as critical
Optional: exposure to Big Data environments
Minimum 6-8+ years marketing intelligence experience
University Degree (e.g. in Business, Marketing, Economics, Econometrics, Mathematics, Computer Science)
Fluency in English (written and verbal)

Global Marketing Team Leader Resume Examples & Samples

Develop and deliver short and long range integrated marketing strategies for the product in line with broader business objectives. Collaborate with US Marketing to align strategies (particularly prelaunch/launch plans); deliver financial objectives (revenue, market share, and A&P expense targets) for the product
Serve as a core member of the PST, effectively representing the international commercial perspective in team decisions and collaborating across PST functions in defining and delivering PST-level objectives, deliverables and programs
Ten years of pharmaceutical commercial experience, including seven years of marketing experience
Experience/knowledge in Rare Diseases and/or Hepatology / GI preferred
Highly developed collaborative leadership skills, including consensus building, information sharing, and communication of priorities and expectations across functions in a matrix environment
Ability to communicate a clear vision and inspire teams and team members to achieve objectives
Ability to identify complex issues and evaluate potential solutions with both quantitative and qualitative analysis
Ability to act decisively to make good decisions based on available information and input
Demonstrated ability to manage complex budgets and achieve financial targets
Superior communication, negotiation, presentation, and influencing skills
Excellent people management skills
Must be a fast learner, creative and flexible, results oriented and thorough
Ability to interface with key individual and organizational customers, industry contacts, and suppliers, using tact and diplomacy to accomplish corporate objectives
Must be able to clearly and concisely present issues and recommended solutions to Senior and Executive Management on a frequent basis

Manager of Kiehl s Global Marketing Resume Examples & Samples

Aide in the development of training materials on the line, and all new product launches
Assist in development of all presentations for senior management meetings
10%
Demonstrates Entrepreneurship – Takes initiative (i.e. expresses ambitious goals), focuses on customers, improves performance (i.e. improves work processes to save time and resources) and develops a vision
Achieves Results with Integrity – Conveys energy, focuses on results (i.e. accelerates multiple tasks to meet deadlines) and acts with integrity
Manages Complexity – Reasons from multiple perspectives (i.e. analyzes issues by combining listening, observation, reasoning and common sense) and makes decisions (i.e. finds solutions when facing dilemmas)
Interacts Effectively – Listens and communicates effectively (i.e. developing a sense of confidence in presentation skills; able to express ideas across cultures) and actively networks

Senior Manager to Enable Global Marketing Effectiveness Resume Examples & Samples

You hold 5+ years of marketing experience or similar experience in an analytical function
You have a holistic marketing understanding of the full marketing value chain across marketing planning and marketing execution
You communicate effortlessly in English, and you can travel 20-25 days a year

Head Global Marketing Resume Examples & Samples

Partner with Product Management to complete full scale market research to inform our product and marketing strategy
Create a compelling value proposition and deliver go-to-market messaging and materials that positions us as the premier leader in the Retail Analytics space
Develop marketing plans, competitive positioning strategies, and differentiated product messaging that amplify our market brand awareness with target market segments to drive revenue by increasing penetration into current clients, increasing the client base
Collaborate with sales to drive speed to market for new products and ensure cross-functional alignment on go-to-market activities includes sales readiness
Develop and deliver sales enablement programs and processes including tools and collateral, provide sales training and support, and ensure sales force readiness and effectiveness for market and customer engagement
Develop and drive holistic digital marketing strategy including content development and execution of web‐presence programs
Lead advertising and public relations campaigns including the management of external agencies
Act as a company spokesperson including the management of media relations and engagement with customers and partners to highlight product and service offerings
Work closely with global marketing managers to execute local marketing plans based on marketing strategy and liaise with Tyco Corporate marketing
BA/BS degree and/or equivalent practical experience
10+ years of deep experience leading a high performance, B2B global marketing organization, ideally in the retail, analytics or tech industry
Experience developing brand architecture
Strong analytical background with a focus on data-driven marketing and decision making
Working knowledge of lead generation and digital marketing campaigns
Familiarity with Salesforce.com and marketing automation tools

Proj Mgr, Global Marketing Resume Examples & Samples

Partner with Relationship Managers to enhance key merchant relationships that support Discover Networks goals and objectives
Serve as SMR Relationship Managers key liaison to Discover Networks internal business partners
Support Discover Networks efforts in securing merchant-funded offers
Execute communication projects for SMR
Compile reporting data and report to senior management
Attend conferences and trade shows within the industry

Global Marketing & Operation Manager Resume Examples & Samples

Plan and execute marketing plan with global partners
Boost global shop sales by co-working with global ecommerce companies
Align with global payment service / delivery companies

Global Marketing Intern Resume Examples & Samples

Well organized, diligent, reliable and responsible
Strong written and verbal communication. Professional demeanor can be put on client-facing and internal correspondences or meetings and conduct oneself appropriately
Ability to work independently on tasks and also contribute to the larger group initiatives
Marketing or international experience, interest and acumen
Language skills (Spanish, Portuguese, Mandarin, Thai) would be ideal

Global Marketing Associate Director Resume Examples & Samples

45%
Analyze global market-place and problem solve across the cross functional team to identify opportunities but also challenges that we must scenario plan around to ensure we are able to maintain our Leadership Position for the Franchise
Develop strategic plans that enable us to meet our overall brand strategy
Identify elements to shape the market to changing the ‘standard of care’ in the Community, at large globally
Collectively align with colleagues globally to ensure our approach meets the needs of our global stakeholders
Develop a clear ability to communicate and articulate thoughts to senior leadership
Identify all risks and develop contingency plans based on different market scenarios
35%
Develop tactical plans that will ensure we will meet our overall objectives to preparing the market for a new ‘standard of care&#8217
Analyze and interpret research results to better understand how to shape the market and increase uptake
Lead the fundamental building blocks of launch planning including: messaging, positioning, value proposition development, patient journey, patient and physician segmentation
Lead sub-teams throughout the Global Marketing Team including – global value team, global commercial team and global brand team
Identify critical success factors for the local country teams in order to ensure successful launch planning
Management of Launch Readiness Plan
Identification of critical success factors and monitor / track uptake
Collaborate with HAE Global Marketing to ensure Franchise alignment of positioning cross all brands
Minimum of a BS / BA required, MBA preferred
6+ yrs experience in pharmaceuticals, including country and global marketing experience
Prior rare disease marketing preferred
Product planning and launch planning preferred
Demonstrated skills in strategy formation, complex cross functional problem solving and analytical thinking & interpretation

Executive Assistant, Global Marketing Resume Examples & Samples

5 to 10 years of executive support experience preferred
High degree of confidentiality, judgment, and professionalism in dealing with sensitive information
Strong interpersonal and diplomacy skills with a high comfort level in dealing with senior management
Excellent knowledge of Windows, MS Office products (Word, Excel, Powerpoint) and Outlook
Excellent organization and prioritization skills and time management
Results oriented; ability to balance multiple priorities and projects
Excellent verbal communication, writing and editing skills
Ability to act promptly and accurately under pressure
Ability to use judgment in anticipating and initiating appropriate action along with ability to analyze situations/issues and recommend change
Experience in providing leadership to others, good team player

Global Marketing Enablement Associate Resume Examples & Samples

Develop and manage new marketing user onboarding as well as maintaining continued support, communications and training for existing users
Participate in roll out of new functionality and systems (as needed) including partnering with various groups to gather technical requirements, end-user training and communications and continued administration of the system
Oversee project management and task schedule for technical enhancements on cross-functional implementation teams
Develop and manage on-going business process documentation including managing knowledge portal
Undergraduate/first-level degree (e.g., Bachelor’s degree) required. MBA a plus
5-7 years of experience in managing marketing automation system(s) (Marketo is preferred)
Experience working with and administering meeting management technology tools (Cvent is preferred)
Experience developing business requirements and process documentation
Strong familiarity with CRM systems (Salesforce is preferred)
Exceptional communication and organizational skills
Strong customer service orientation and relationship building skills – builds credibility with all stakeholders as reliable, accurate, and resourceful conduit to ensure accurate and timely execution of information
Exceptional project management skills. Ability to manage projects and multi-task in a fast-paced, deadline-driven environment
Must be results-driven, enjoy problem solving. High detail and coordination skills required; able to accurately exchange/ track with high volumes of data and manage timely status updates with multiple internal and external stakeholders
Experience with IT development processes related to CRM/ marketing applications. Extensive experience using event management (Cvent, Starcite), marketing automation (Marketo, Eloqua) and CRM systems (Salesforce, MS Dynamics)
Demonstrated ability to navigate technology platforms in digital media
Demonstrated understanding/experiencing organizational process related to system operations and integration
Strong critical thinking and problem solving skills involving technology
Solid written and verbal communication skill with ability to communicate/translate complex concepts to non-technical audience
Proficiency with Microsoft Office Suite; especially Powerpoint and Excel: Filtering, VLookUps, Pivot Tables, etc

VP, Global Marketing Resume Examples & Samples

Manage, develop and coach a high-performing marketing team of direct reports
Provide leadership and drive strategic direction
Liaise and collaborate closely with upper-management team to drive toward company-wide goals and retain focus on business strategy
Develop & deliver product positioning & messaging
Partner with the Sales team to drive conversions and customer success to solidify retention and usage
Introduce new marketing ideas, channels and tactics to help scale the business
Understand the customer journey and drive ways to improve the lead-to-customer experience
Communicate with customers and prospects about SAP Fieldglass and the industry
Contribute to our thought leadership through content and presentations
Set and lead event strategies, policies, standards, direction and goals
Manage functional budgets

Head of Global Marketing, Sequencing Resume Examples & Samples

Develop, implement and execute a clear Marketing strategy and positioning for our solutions based on a full evaluation of the market and (future) market trends aligned to our overall sequencing strategy
Shapes the strategic direction through market insights and leads marketing execution by developing and implementing marketing programs aligned with the regions and in close collaboration with the direction given by the lifecycle teams
Maximizes opportunities and minimizes risk exposure through expert knowledge of the sequencing market and customer requirements
Responsible for building and maintaining an up-to-date view of the market developments and competitive intelligence through market research
Responsible for providing an annual marketing plan and providing monthly updates, revisions and modifications to the plan
Builds a strong internally aligned network to engage all stakeholders around our customers
Acts as the single point of contact with our global marketing network ensuring we seek out opportunities to optimize and collaborate within RMS
Manage collaborative relationships with all stakeholders and functions
Provide challenge, counsel and influence towards the Roche Sequencing Leadership team (LT) and Lifecycle committee (LCC)
Responsible for monitoring and analyzing market trends and changes and imparting these insights to our Lifecycle teams to explore ways of improving existing customer products, service and profitability
Responsible for matching the needs of our customers with our company offering in order to deliver the objectives of the overall company’s business plans and strategies
Execute the voice of customer (MDPD) process for the Lifecycle teams
Explore new approaches to bringing our marketing messages through digital and social media
Define and manage the monthly and annual marketing objectives for all of the marketing team
Lead the marketing activity ensuring we achieve our annual sales and profit targets
Managing the production of promotional materials and campaigns ensuring compliance with brand guidelines and all other policies and procedures
Identify, organize and execute the global events and meetings where RSS should have a strong presence
Ensuring information is available and disseminated to all stakeholders in RSS and the affiliates
Cultivates a ‘Great Place to Work’ environment by creating a stimulating and motivating work place capable of attracting, engaging, developing and retaining high performers

Director of Global Marketing, Workplace Resume Examples & Samples

Building and activating a global Business Marketing Strategy aimed at Enterprises and Mid Market companies
Support senior management in strategic marketing direction and collaboration in all decisions in line with overall Facebook approach and goals for Workplace
Ensure we have strong GTM plans and KPIs in place at a global, regional and market/vertical level
Develop and implement go-to-market plans, for all regions across the world, prioritising the most scalable and valuable markets
Provide market analytics, audience insights, knowledge and strength to help drive initiatives critical to ongoing acquisition, growth and retention of most valued clients
Collaborate with the Workplace Leadership team, and the XFN to identify insights, audience knowledge and critical data points that will help customers successfully deploy and gain immediate benefits from the Workplace platform
12+ years of experience in enterprise software, web technology companies, digital media, experience in the enterprise collaboration space (productivity or social) strongly desired
Proven expertise in growing and leading global B2B enterprise marketing teams driven by content, digital, infrastructure and data driven analytics
Strong cross-functional, matrix / stakeholder and leadership skills and the ability to influence across all levels of the organisation
Strong creative perspective to bring fresh ideas to product positioning and marketing campaigns
Strong understanding of and comfort with how to use data to tell an audience focused relevant story effectively
Love of different cultures and genuine belief in diversity of style and capabilities to create high performing teams
Passionate about self learning and improvement to strive to be better and serve others better in the pursuit of business growth and personal development
Able to operate at the principle level of business and jump to the delivery level quickly, and flex that capability in order to get the best out of multi dimentional/cross functional teams (100ft – 1ft capability)
Personal desire to make the world a better place

Director of Global Marketing Resume Examples & Samples

Strategic planning including product positioning, market and competitive analysis, optimizing customer segment selection, and penetration plans
Define and direct marketing programs for demand creation, lead generation, and interface with Sales Merchants for lead tracking and management
Work closely with Head of Sales to develop and manage channel and partner strategies and programs
Oversee product management including conducting seasonal customer research for market and product requirements, interface with creative and editorial team and with Sales Merchants for product development, product pricing and product lifecycle management
Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis, and sales support
Identify, create, implement, and measure the success of comprehensive marketing, communications, and public relations strategies
Ensure consistent communication of the Company’s desired image and position throughout the Company and throughout external communications
Identify new marketing channels and partnership opportunities
Coordinate the seasonal advertising and promotional direction with the company’s creative and editorialteams
Manage the planning and execution of company’s attendance at all trade shows
Ensure all of the company’s digital, print, and PR communications areintegrated, accurate, and consistent to the company’s image
Responsible to develop the company’s overall marketing budget to achieve marketing/communications/public relations mission, goals and financial objectives
Develop and implement advertising strategies and monitor their respective ROIs
Organize product trainings prior to season launches
Maintain knowledge of marketing trends, developments, and best practices

Global Marketing Intern Resume Examples & Samples

Assisting in the creation of marketing communications materials such as brochures, flyers, emails
Driving market awareness of products and campaigns through social media channels including Twitter, LinkedIn, Facebook and Youtube
Supporting web/field portal content publishing and overall website maintenance
Supporting global marketing program managers in strategic event organization
Working with cross-functional groups to implement projects that streamline marketing operations and improve customer communications and experience
Studying towards a Life Science or Marketing/Business/Communications degree
Some understanding of basic biology and willingness to learn more about Agilent's Genomics Solutions is a plus
Ability to work under pressure and towards tight deadlines

Lead Data Analyst, Global Marketing Resume Examples & Samples

Partner in strategic planning processes. Provide guidance to all team leads to prioritize projects with the highest return on effort. Establish, update, and/or confirm KPIs as appropriate for each channel
Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor's or higher degree; OR appropriate combination of education and experience
4-8 years minimum experience in digital marketing analytics, reporting, A/B testing and/or site/campaign optimization
Experience with complex organizations

Global Marketing Associate Resume Examples & Samples

Create, develop, execute, and produce effective global marketing, advertising, and sales materials on time and on budget to implement global marketing strategies and sales objectives
Ensure all divisional communications are consistent with AM global marketing strategy while maintaining regulatory compliance, department quality standards, and adherence to global marketing ad/promo processes
Enable digital communications environment for customer engagement and interaction leveraging corporate standards for web and social media including analyzing, communicating and monitoring metrics
Develop, communicate, implement, and monitor product launch, digital, and operations process plans to assist global marketing strategy implementation
Interacts with global and area teams to ensure consistent usage of promotional messaging, imagery, and programs
Assists and participates Marketing Teams with strategic planning process/guidance and execution, budgeting, process and marketing systems and data management

Head Global Marketing OTC Franchise Resume Examples & Samples

Superior ability to lead and collaborate effectively, to drive performance across a global, matrixed company
Significant Consumer/ Healthcare Marketing experience
Excellent communication skills and strong interpersonal abilities
Leading with courage and integrity
Evidence of project management capabilities

Head of Global Marketing Insights & Analytics Resume Examples & Samples

Provide actionable assessments and recommendations to functional and business partners on consumer attitudes and trends, marketing investment levels, media planning, targeting, and opportunities for increased ROI
Manage team of 10-12 professionals
Consumer research. Partner with business stakeholders to conduct consumer research, competitive assessment, concept development, copy testing, etc to develop insights and strategic recommendations to drive growth. Continually re-assess research programs and partners to ensure alignment with business priorities
Marketing analytics. Partner with functional counterparts to identify opportunities to improve marketing and media efficiency and effectiveness across global business units. Lead tests with third parties and our media agency to enhance our ability to target and evaluate marketing, sponsorships, and media more accurately in order to achieve business results. Ensure that we can clearly dimension the ways in which marketing efforts drive business results, through the use of internal and external tools including marketing mix modeling. Partner closely with the business line analytics teams, business and functional partners to build a holistic view of marketing impact. Assess the effectiveness of approximately $1.5B global consumer marketing spend on driving brand and business results
Social media analytics. Lead internal and external analysts to ensure social media investment is being optimized in consideration of competitive trends, platform performance, and business goals
Spend Reporting. Oversee ongoing global marketing spend analysis and reporting, ensuring ongoing assessment against internal and external benchmarks is clear, timely and accurate
Strategic and project management capabilities coupled with strong analytic and operational capabilities - able to work at the highest levels, and get into the intricate details
Proven leader with expertise in consumer research, media and marketing analytics. Global experience is a plus
Prior success working in a large, highly-matrixed and complex organization
BA required; MBA strongly preferred
10 – 15 years management experience
Willingness to travel (15-20%)

KCP Global Marketing Excellence Director Resume Examples & Samples

Leads Global Marketing Capability development & deployment through a team of direct reports and working in partnership with Regional P&L owners (NA, LAO, APAC & EMEA) & the Global Sector organization
Drives the global vision of transforming KCP into a leading edge B2B marketing organization by implementing strategic capability initiatives across the globe
Develops & deploys a marketing competency model that aligns with the enterprise, yet meets Regional & Sector Team needs
Develops & deploys a competency assessment based on the enterprise model, to drive prioritization of capability initiatives & the ability to measure changes in organizational capability
Leads the Global Marketing University (GMU) for KCP by developing & deploying a global capability agenda, global annual operating plan, global training content & global communication plan
Aligns & co-opts the necessary leaders to serve as content contributors & enablers of GMU
Supports senior leaders in the development of key marketing personnel
BA or BS required; MBA or MS desirable
15+ years marketing experience in multiple businesses, channels and geographies with demonstrated success in the development/execution of product commercialization, marketing plans, marketing strategy, and management of P&L
K-C Business Fundamentals including Brands, Products & Competitors, KCP Global Structure, KCP Strategy, Processes, Systems & Culture; Exemplary behaviors in in Build Talent
Demonstrated ability to successfully lead teams
Proven leadership skills, vision, and influence across teams over which the incumbent has no direct authority
International experience, cultural awareness, ability to deal with senior KC, presentation skills, self-starter, work independently
Demonstrated ability to direct the development ideas leading to new or improved products, processes, materials, and systems
Ability to work in a matrix organization and drive collaboration across functions / departments
Demonstrative positive energy to effectively represent KCP internally and externally
Ability to travel up to 40% of time

Global Marketing Professional Resume Examples & Samples

Work on BFW Digital Strategy
Champion for pan-Franchise external events like major Congresses
Leading our Patient Ambassador program
Lead the development of core marketing collateral
Collaborate with country marketers to identify best practices and tools/resource needs
Manage the agency of record and assigned marketing budget
Minimum 3 years’ experience marketing or marketing related roles
Diverse background of experience in biotechnology or pharmaceutical industry
Experience working with cross-functional leadership teams to build strong internal stakeholder relationships and ensure strategic alignment
Need to have good understanding of medical, clinical, and regulatory development, as well as how to build in economics and tell the qualitative vision of value proposition
Healthcare experience (such as specialty pharma, biologics, or medical device)
Experience in building, and leading a high-performing team,
Demonstrated ability to drive performance, build alignment, influence and execute
Advanced degree / MBA

Global Marketing & Launch Excellence Specialist Resume Examples & Samples

Partners with PSLs/Brand Leaders to apply the Shire Brand Planning Process to facilitate strategic and tactical planning
Partners with Launch Teams to achieve launch readiness through the application of the Global Launch Readiness (GLR) Framework and Review Process
Serves as a change agent supporting the adoption of the Shire Brand Planning Process and Launch Readiness Framework and Review Process
Provides feedback from Global Brand Teams and US and International counterparts on ways to enhance the Shire Global Brand Planning Process and Launch Readiness Framework and Review Process
Works closely with PSLs to facilitate brand planning in accordance with Shire standards
Acts as Shire brand planning process expert and may be asked to lead brand planning process for key brands
Expected to achieve deep knowledge of relevant markets, diseases, and products
Expected to contribute directly to strategic and tactical decision making
Works closely with PSLs to achieve launch readiness for assigned brands
Ensures launch teams leverage the Shire Global Launch Readiness Framework to proactively plan key functional deliverables
Ensures identification of Global “Must Have” deliverables that will enable Country Launch Preparation
Pressure tests and benchmarks Global Launch Plans and reports on Brand Launch Readiness
Acts as a key point of communication for best practice sharing across the organization
Supports team preparation for and manages the L-24 GLR Review Process
Works in concert with Global Digital and Patient Engagement Strategy Team to ensure a robust Patient Journey and Ecosystem map is developed and leveraged as part of the Brand Planning Process
Works closely with the Global Market Intelligence and Insights team to ensure alignment with and support of the Global Brand Planning Process
Works closely with functional teams (Medical and Value Strategy and Access) to ensure appropriate input into Brand Strategy and that Functional Tactical Plans are tightly linked to overall Brand Strategy
Bachelor’s degree required, Master’s degree in Sciences or Business preferred
10+ Years’ experience in pharmaceutical marketing leadership, ideally at the Global and Country level, or related consulting experience
Launch leadership experience at the Global or Country level, or related consulting experience
Preferred experience driving large scale change or capability building initiatives in a large complex organization

Sourcer, Global Marketing Solutions Resume Examples & Samples

Find, engage, and activate passive candidates through the use of Boolean, LinkedIn, and alternative search techniques
Work closely with Recruiters and hiring managers to understand requirements of various roles in the organization
Partner with Coordinators and Recruiters to achieve goals
Screen resumes and interview candidates
4+ years of sourcing or staffing experience with a search firm or in-house recruiting team, across various roles & disciplines
Experience working with different hiring teams and roles
Ability to look for talent and screen resumes
Research sourcing skills with ability to activate passive candidates
Candidate engagement approach with ability to activate passive candidates

Director, Pros Global Marketing Resume Examples & Samples

Bachelor’s degree in a related field, MBA is highly desired
10+ years of cancer care medical device experience, radiation therapy planning knowledge is highly desirable
5+ years of international business in a global leadership position
5+ years of medical device sales or sales management experience
Demonstrated success in a marketing product positioning role
Demonstrated ability to manage promotional resources efficiently for maximum impact and minimum spend
Excellent communication skills, original thinking, integrity and ability to influence others
Familiarity with global medical device regulations

Global Marketing Resume Examples & Samples

Managing email campaigns to promote product/services and communicating company’s brand value through email marketing
Ensure messages are sent in proper form/template
Ensure emails are thoroughly proofread for clarity, grammar, and spelling
Tracking and analysis of campaigns and making recommendations for improvement
Conduct A/B testing on various email campaigns
Work closely with other digital marketing teams to leverage synergies
Helping team with expert advice on various Marketing program
Meeting with stakeholders to understand and drive their Marketing Campaign
Generate post email campaign analysis and suggest how to improve for better engagement
Create profile based and behavior based segments in Eloqua and SQL database
Excellent oral, written communication and copywriting skills
Minimum 1 to 3 years of experience in digital / email marketing domain
Experience and understanding of Eloqua, Marketo, and/or other marketing automation tools and technologies
Knowledge of HTML, CSS. Responsive design skills will be a plus
Excellent attention to detail, proofreading, and analytical skills
Exposure to Online Marketing platform and best practices
Sound knowledge of MS office Suite. Advanced MS-Excel skills would be advantageous
Previous working experience on Eloqua would be advantageous
Understanding of online/web & Email reporting
Knowledge of SQL database will be a plus
Good organization and project management skills

Head of Global Marketing Solutions Resume Examples & Samples

7 years experience in product management and product marketing
Develop sales materials for big strategic accounts
Able to take tech details and write them for clear sales documentation
Business tech advertising
Early in career worked as an Account Manager or a Sales Planner/Campaign Manager
Good grasp of ad tech
Identify and prioritise Ad Solutions - looking for trends, being vocal on making suggestions
Working with design, having a good aesthetic eye. Develop decks and external facing materials
Big attention to detail, hands on, detail orientated

Global Marketing Specialist Resume Examples & Samples

Global Leadership for specific First Aid portfolios
Serves as the initial contact for marketing support for CHC First Aid International
Supports implementation of marketing programs and policies into international subsidiaries
Assists in the development of marketing materials and regional programs
Communicates best global practices and programs for replication and growth acceleration, and provide assistance and coordinate in the development of regional programs and projects (global marketing assets database, playbooks, etc.)
Supports the US Business Unit Brand Managers in product set-up, artwork/package updates, S&OP including review inventory management and demand plans and brand budget reconciliation
Minimum of two (2) combined years of consumer product and/or retail marketing experience
Portfolio leadership experience
Degree in Marketing or International Business or higher from an accredited university
Minimum of three (3) years of marketing or communications experience
Knowledge of marketing theories and practices
Proficiency in use of MS Office software
Strong communication, analytical, and influencing skills

Global Marketing Resume Examples & Samples

Excellent oral, written communication skills
Minimum 3 to 6 years of experience in analytics and reporting
Strong SQL programming experience
Skills in Omniture Sitecatalyst / Adobe Report and Analytics (Preferred) or any Web Analytics tool
Experience in building reports based on Eloqua, Marketo, or other marketing automations tools
Expertise in Excel (including pivot/powerBI)
Skills in data visualization tools like Tableau or Spotfire

Director of Global Marketing Resume Examples & Samples

Drive the development of campaigns and the execution of creative assets for packaging, campaigns, videos and digital content
Manage agency relationships including media, social, and other content partners
Develop Go-to-Market plans in conjunction with regional counterparts who will execute campaigns in market
Lead marketing launch plans for new product introductions
Manage launch plan for device transition (announcement of a new phone, tablet, etc)
Drive best-in-class positioning and messaging for all communications projects, including but not limited to: retail packaging, in-store merchandising, advertising, web content, launch kits and more
Partner with web content team to manage content for Belkin.com and syndication of that content globally and retail partners including A+ Content for Amazon
Manage cross-functional teams to produce and deploy creative materials including: Marketing, Product Management, Graphic Design, Web, Consumer Insights, Sales, Trade shows and PR
Create traffic driving to the company’s website, execute online promotions and partnerships to help grow Belkin’s online presence
Analyze consumer insight data to determine market/consumer trends in order to develop creative assets and messaging global marketing plans
Drive proactive and consistent communication about key marketing initiatives, materials and messaging with counterparts in all global offices
Manage internal team of seven
Undergraduate Degree (BS/BA) required
A minimum of 8-10 years of consumer marketing experience in consumer packaged goods, consumer electronics, media or consulting industry
Global experience required
Passion for brands and understanding of consumer trends
Excellent written and verbal communication skills; extensive experience writing creative briefs
Must have strong MicroSoft PowerPoint and Excel skills
Support Company’s Affirmative Action initiatives, providing equal opportunity to employees and candidates
Uphold Company’s affirmative action plan and make good faith efforts to achieve affirmative action goals and time tables
Fulfill responsibilities under ISO 9001 and 14001; understand and fully support ISO system
Maintain a safe and clean work environment

Senior Director, MS Global Marketing Lemtrada Resume Examples & Samples

Analyzing MS market, identifying key segment business drivers, priorities, and growth opportunities
Developing and articulating effective communication strategies that are executable, easily communicated, and clinically supported that supports brand strategy and addresses country needs
Developing and maintaining effective collaborative working relations with creative services/agency teams, medical and regulatory teams
Ensure regions & key country's buy in by integration into strategy building process
Develop success metrics and measurements
Ensure budgets and schedules meet corporate requirements

Global Marketing Intern Resume Examples & Samples

Business studies with Marketing focus; alternatively: Study of digital media / digital marketing (preferably experience with standard CMS solutions, web-design and/or Adobe Flash-related projects, Search Marketing, Social Media Marketing)
Experience with digital marketing (web, video, search marketing, metrics, etc) as well as desktop publishing and/or general graphic design-related software
Market research knowledge and experience
Quick learner of new software
Fluent in English, Germans skills are a plus
Experience in the software market is an advantage
Experience with Adobe Captivate is an advantage
Experience with Adobe InDesign is an advantage

Global Marketing Intern, Zacapa Resume Examples & Samples

Driving the update of Diageo’s internal image & data bank
Review POS material and help the SBM to research and update accordingly
Setting up meetings with the relevant markets/ relevant agencies for Zacapa strategy roll-out
Assisting on PR press office & Fam trip management for Zacapa
Assisting on updating the 365 essential toolkit
Generate internal excitement & assisting on the Zacapa internal communication campaign by creating a 365 internal communication plan
Assist with the creation of amazing communication materials
Assisting in getting M&E out of the markets, search and spins between markets to create more efficient and effective marketing programs
Undergraduate; ideally studying Business / Marketing or related university studies
A person with a gourmand mind-set and appreciation for luxury experiences
Track record of building strong, effective relationships, both internal and external
Fluent in English and preferably in Spanish
Comfortable working within a fast-paced, entrepreneurial and matrix organization
Excellent communicator & organizer – both verbal and written – who is great at inspiring

Global Marketing Supervising Associate Wealth & Asset Management Resume Examples & Samples

Help create and execute best-in-class go-to-market programs, including managing project plans, timelines and budgets, as well as internal stakeholders
Manage and develop the sector’s social/digital media channels (including ey.com) to deploy key initiatives and create engagement opportunities with target audiences, including media
Refine, lead and execute the sector’s internal communications and engagement plan, aimed at boosting the engagement of more than 17,000 EY professionals focused on WAM globally and branding the sector firm-wide
Collaborate with regional and other global sector marketing teams to deploy market-facing initiatives for high impact in the sector’s priority regions
Oversee multiple processes key to executing the sector marketing programs, including content brand/legal/quality reviews and contract reviews
Provide support to the Global WAM BMC Leader and work collaboratively across the sector team, with other BMC professionals and with key stakeholders across the business to deliver against the sector strategy and achieve market leadership
Manage and maintain good working relationships with key internal stakeholders and external stakeholders, including agencies and industry organizations
Effectively manage multiple projects, balancing these with business-as-usual responsibilities, including ad hoc requests
Help manage and monitor the marketing budget and track the return on investment of the sector’s marketing initiatives
Regularly update sector ey.com pages, BMC calendar and pipeline of Global and Regional WAM thought leadership
Maintain up-to-date knowledge on relevant WAM sector issues, EY services, as well as EY processes
Demonstrate strong attention to detail and a genuine commitment to maintaining the highest standards across all external and internal content and channels
Be able to prioritize own workload and proactively manage stakeholder expectations
Be a team player with a flexible can-do attitude and good interpersonal skills
Be self-motivated and able to work independently with minimal supervision and direction
Have a good understanding of marketing and communications principles and practice as well as all channels, including strong social media knowledge/experience; actively seek out and participate in opportunities to learn latest/best practices
Excellent written and spoken communication abilities and strong editing skills
Strong project management skills and ability to meet tight deadlines
Strong skills in MS Word, PPT and Excel
5+ years of experience in marketing, communications or business development, ideally in a B2B environment
Experience in project management/program execution
Strong digital/social media execution skills
Experience in financial services preferred
Experience working in a cross-border environment (ideal but not essential)

Global Marketing Executive Director Resume Examples & Samples

Development and execution of Global Market Development Plan
Leading all Global Marketing activities for market development consistent with agreed Global Marketing processes
Provide Commercial input on Business Development efforts
Manage and coordinate with our Partners
Generate internal & external landscape understanding
Characterize and shape the market opportunity
Create strategic options and highlight critical capabilities needed
Recommend & finalize the strategy
Develop an execution plan and execute the strategy
Commercial Acumen.Exceptional commercial acumen and instincts; superior strategic marketing skills. A strong command of classic and innovative marketing disciplines and techniques. A thorough understanding of the external environment, internal capabilities, competitors and the interests of other stakeholders. Develops and applies best practices
Strategic Mindset.Demonstrated creativity in addressing strategic challenges; displays high intellectual curiosity and passion for learning; thinks out-of-the-box; asks the right questions; seeks expert opinions and insights; applies innovative ideas and takes measured risks.Develops and articulates a strong, value-based strategy
Collaboration Skills.Works effectively in a team-based organization, collaborates cross functionally, builds alignment around key objectives and exercises influence at all levels. Readily builds consensus and achieves agreement on key priorities. Conducts effective meetings. Excellent listener; seeks broad input and feedback; employs frequent and effective follow-up
Doctorate degree & 6+ years of marketing experience
8+ years of experience with a track record of success in a series of commercial roles of increasing scope, scale and complexity, with leading companies in the biopharmaceutical industry
Experience developing and implementing innovative global marketing and commercial strategies for pipeline products, successfully launching therapeutic products and repositioning products to maximize commercial value
Prior experience marketing products targeting bone health
Prior experience in commercial positions with global responsibilities
Experience living and working outside the United States
Possession of an understanding of broad, global market dynamics and the cultural awareness and sensitivity to form relationships and work effectively with colleagues around the world
Broad therapeutic area expertise
Osteoporosis experience
Experience in diverse commercial roles supporting several different disease states, on products in various stages of the lifecycle, with a diverse set of customers in challenging and competitive markets
Experience supporting partnered assets/programs

Global Marketing Capability Transformation Director Resume Examples & Samples

Strong track record of demonstrable success in Marketing or Digital required
Prior experience/involvement in Marketing Capability programs
Learning expert
Experience of working in Operating Companies is desirable

AVP Ralph Lauren Fragrances Global Marketing Resume Examples & Samples

5-7 years experience in the cosmetics and/or fragrance industry, specifically in international markets
Ability to work independently within a rigorous deadline schedule
Ability to function in a fast-paced, rapidly changing environment
Demonstrates Entrepreneurship – Takes initiative (i.e. takes risks, challenges the status quo), focuses on customers, improves performance (i.e. takes actions to create value and contain costs) and develops a vision
Innovates – Shows curiosity (i.e. looks for trends and events in various domains), imagines creative solutions generating business value, promotes team creativity (i.e. participates in creative controversy using insightful questioning and constructive critique)
Manages Complexity – Reasons from multiple perspectives (i.e. simplifies complex issues by identifying essential elements) and makes decisions (i.e. involves key stakeholders in the decision making process)
Interacts Effectively – Listens and communicates effectively and actively networks (i.e. meets stakeholders, understands and decodes their needs and shares these with the team)

Global Marketing Resume Examples & Samples

You are responsible for the development of concepts, content and formats to engage our C-Level customers (e.g. hospital ceo/cfo) more and better
You develop inspiring content that position us as a relevant advisory partner in our target group
You work in close collaboration with the Key Account Management and the Marketing & Sales colleagues
You support the regions and the business units to find or to create the fitting events for the target group
Furthermore you rollout and implement programs (e.g. new event concepts or loyalty programs)
You are responsible for regular review and improvement of current solutions
Regular reporting , tracking and presenting of results is also part of your role
You hold an advanced degree in marketing or in a related field
You have an long-time experience in the healthcare industry
You have advanced marketing and communication skills
You are a good team worker and you have excellent collaboration skills in interdisciplinary and international project teams
You have fluent Business English skills, German language skills are preferred, other language skills are beneficial
Problem detection and analysis capabilities as well as a solid level of planning, project management and change management skills round off your profile

Global Marketing Specialist Resume Examples & Samples

In collaboration with marketing managers, drive portfolio management and develop product pipeline and strategic roadmap for the Surgical portfolio
Support idea and concept development process, market insights & analysis, and financial analysis through relationships with global Key Opinion Leaders (KOLs), Total Customer Insights and other activities – Global Voice of the Customer (VOC)
Participate in gating process as defined for assigned Surgical franchises
Develop global content for New Product Introductions (NPIs) including market development, training, education and sales/marketing collateral (publications, brochures, electronic media and marketing communication / education content)
Support operational initiatives to improve cost, quality, product efficiencies and profitability
Support global product positioning, commercial region pricing and promotional initiatives
Foster relationships with key clinical individuals/organizations within the industry
Continuous communication and relationship-building with global Marketing partners through conference calls, Sharepoint contact, email updates, and market immersion when needed
In collaboration with manager, develop and maintain annual operation plan and budget for Surgical portfolio initiatives
Four (4) year university degree required
BS/BA degree in Marketing preferred. MBA preferred
1-3 years of product management experience or related responsibilities
1-3 years of experience within healthcare and/or medical device industry a plus
Computer Skills: Proficient in Windows, MS Outlook, Excel, Word, and PowerPoint. Must be competent importing and manipulating data using spreadsheets for reporting and presentation purposes. Ability to learn new systems quickly
Communication Skills: Written and verbal communication with a broad spectrum of people having diverse backgrounds, education, and experience (internal and external). Knowledge of standard written business communications (letters, plans, reports)
Organization Skills: Organize information quickly and multi-task to meet commitments. Capable of working independently, accepting accountability, and being self-motivated. Ability to remain flexible and reprioritize activities as needed
Presentation Skills: Public speaking skills with the capacity to present in front of groups. Develop and implement product training programs
Creativity Skills: Create advertising, literature, and sales and marketing promotions
Interpersonal Skills: Collaborate, negotiate, and build relationships with internal and external customers
Problem Solving Skills: Analytical, strategic thinker
Embrace risk taking in an entrepreneurial environment

Intern Global Marketing Resume Examples & Samples

You will soon complete your bachelor or master degree in the field of business or natural sciences with an economical background
Ideally you have gained first relevant work experience in marketing
Furthermore, you have sound knowledge of IT standard applications
Due to your excellent presentation skills you are able to complete all tasks in English
Your knowledge in Chinese will be beneficial to expand the source of information
You enjoy working in an international team

Global Marketing Services Intern Resume Examples & Samples

Use intuitive, real-time social intelligence tools to track trends, assess social conversation, in order to build trend reports
Ability to integrate social data with existing digital analytics applications like Google Analytics, in order to provide a full digital landscape of consumer behaviors and interests
Communicate with internal stake holders on project developments, timelines, and social listening results
Execute social listening research assignments with minimal supervision
Build social listening monitors through the creation of Boolean keyword algorithms. Training will be provided
Think strategically and be insightful with the ability to tell a story that converts data into actionable insights
Demonstrate a strong interest in and understanding of social media metrics and social trends
Ability to tabulate and analyze data, pulling out crisp insights with actionable recommendations
Gather data from assigned sources (e.g., Crimson Hexagon, Sysomos, Radian6, Twitter Analytics, Hoot Suite, Facebook Insight, Google analytics, Adobe Omniture) in a methodological manner
Real-word experience leveraging digital and social marketing analytics and reporting platforms
Must feel comfortable learning new systems and tools
Develop research reports and presentations
Excellent writing skills are essential to this position, as well as great attention to detail, organization, multi-tasking and being proactive

Global Marketing Intern Summer Resume Examples & Samples

Planning and supporting tradeshows and events
Working with 3rd party creative agencies
Proven ability to manage complex projects and deliver results in a fast-paced, deadline oriented environment

Senior Associate, Global Marketing Resume Examples & Samples

Day-to-day management of vendors and regional marketing campaigns
Partner with internal cross-functional teams and serve as the liaison between DGN and external vendors
Deliver internal campaign management – file management, data analysis, merchant selection, report generation/trending, information gathering, and production of key client reports
Deliver external campaign management – prioritization, implementation, product training materials, key processes & procedures, inventory management, loss prevention, and back-end reporting
Leverage data capture and analytics to provide post campaign results and recommendations for next steps and program improvements
Manage regional vendors to complete ad hoc projects and initiatives that require the execution of site visits
Promote a risk-aware culture, ensure efficient and effective risk and compliance management practices by adhering to required standards and processes
Bachelor degree (or equivalent experience), ideally in project management, sales, marketing
1 year of relevant experience
Project management and organizational skills
High proficiency in Excel
Strong communication and analytical skills
Ability to manage multiple projects within strict guidelines and time frames

Senior Associate, Global Marketing Resume Examples & Samples

Support internal and external business partners in the development and implementation of marketing programs and presentations for achieving merchant acceptance and awareness across APAC
Create tools and programs to grow quality merchant acceptance and drive increased merchant acceptance and sales volume
Assist in developing programs to motivate channel partners to prioritize acceptance of our card brands in their markets and within their merchant populations
Help grow issuing suite of programs and tools to improve spend and customer experience
Assume one of the global marketing functions that is led by one team member for the entire organization (ex. Research, claims management, or presentation database)
Assist with large merchant programs and tracking as needed
Pursue these objectives whilst making prudent budget decisions, forecasting accuracy, and seeking to maximize program and cost efficiencies
Bachelors Degree (or equivalent experience), preferably in Communications or Marketing
1 year of marketing experience
Strong oral and written communication skills, and time management
Previous client facing and payments experience preferred
Ability to understand the details of their projects and how they support the overall strategic vision of the department, division and company
Strong leadership capabilities required to drive cross-functional teams to a consensus, establish synergy, secure resources, and manage broad groups without direct authority
Ability to work with manager/colleagues in other time zones weekly and travel if needed
Fluency in a language used in APAC desired

Executive Assistant to VP of Global Marketing Resume Examples & Samples

Strong experience with laptops, collaboration tools and productivity technologies
Strong organization, time management and prioritization skills
Ability to work well in a fast-paced environment
Ability to think “outside the box” by making quick decisions and making recommendations
Experience with event coordination and planning
Demonstrated ability to manage multiple projects

Global Marketing Specialist Resume Examples & Samples

Strategy
Communication and intercultural competence: good communicative skills
ABB Business Knowledge / Policy / Organization: Good ABB knowledge within the organizations and policies
Operational (Planning & Reporting): Use tools and processes in single or multi-business organizations
Professional experience:> 3 years
Education: Bachelor of Business Engineering or Electrical Engineer with experience in marketing, professional knowledge and good technical knowledge required
Languages: Local language of placement and English language fluently

Associate, Global Marketing, ADF Resume Examples & Samples

Brand Development (under his/her responsibility)
Responsible for all product programs involving brands under his/her responsibility
Propose and execute well thought out concepts and marketing programs responsibility. Closely manage COGS and development timeline working closely with all the support departments to ensure that targets are met
Prepare all International forecast offerings, marketing bulletins and other marketing websites postings for programs under his/her responsibility. Monitor markets feedback to ensure program viability. Track all International marketing bulletins / forecast offerings
Propose and monitor development of all support materials to ensure proper execution / implementation of the programs in the various markets
Work closely with Executive Director on preparing all documents used to brief development and creative groups
Work closely with cross functional partners such as, Product Development, Package Design, Global Business Supply Chain, Merchandising, Education, Advertising, Internet/New Media, Special Events and Public Relation to develop and maximize cohesive, complete marketing programs
Ensures key timetable dates are met in coordination with GBSC. Participates in GPPD meetings
Update information in IPS/COGNOS systems
Plays an active role in preparing presentation and backup material for various brand presentations and meetings
Internet/New Media and Education liaison for fragrance brands
Undergraduate College degree
2 + years marketing or promotions ideally within the fragrance or cosmetic industry – knowledge of core marketing principles
Must have a good balance of creative and quantitative skills
Highly organized, attention to detail is critical
Candidate must be a team player who is successfully able to work in a fast-paced, dynamic environment
Must be able to work independently and be flexible to handle changing priorities. Must be able to multi-task, set priorities and work well under pressure
Proficiency utilizing all Microsoft applications including: Word, Advanced Excel, and PowerPoint

Director, It-global Marketing Solutions Resume Examples & Samples

Work with the Sales and Marketing Teams to define key future state capabilities for internal products (information systems, tools, and data services) that drive incremental revenue for Facebook and productivity for the GMS organization
Partner with GMS leaders, Product Management, Engineering and business intelligence teams to define a joint roadmap of initiatives that implement future state capabilities and develop a long term vision and plan to grow the impact of the GMS IT Organization
Define and analyze metrics that inform the success of internal products
Lead a team of internal product managers and engineers to execute the roadmap and to ship high quality products that realize measurable business outcomes
Lead the ideation, technical development, and launch of internal products
Understand Facebook’s strategic and competitive position, approach to engineering and deliver products that are recognized best in the industry
Establish shared vision across GMS, Ad Tech and Product Marketing Leadership by building consensus on priorities
Ensure that GMS IT is strategic to the success of GMS and Facebook
BS/MS in an Engineering or Computer Science discipline
10+ years experience in leading engineering and product management teams with a track record of shipping high quality software products
Experience in designing, developing or implementing CRM products at an enterprise scale
Experience leading organizations and ability to hire, develop, and scale engineering and product teams to hundreds of people
Demonstrated understanding of technical architecture of scalable web applications and/or media products

Global Marketing Intern Resume Examples & Samples

A current student pursuing a 2 or 4 year degree in a web design, graphic design, marketing or related field
Able to manage multiple projects simultaneously. Ability to effectively work on many priorities at one time, which change frequently
Must have excellent written and verbal communication
Must be proficient in MS Office suite, especially Excel
Work experience in biotechnology or other science related field
Work in marketing or related field

Global Marketing Capability Manager Resume Examples & Samples

Works with the Marketing Leadership team to develop the Marketing capability offer. Translates the Marketing strategy into identifiable core competencies required to enable our Marketing vision; to become best branded Lubricants Marketer
Works with the HR leaders in Lubricants to ensure the capability agenda is in support of our broader talent agenda
Is a key contributor to the development of the Marketing learning offer in the SMRC Academy; identifying scalable cross business opportunities, sharing best practice and bringing the external in to our business to future proof our learning offer
Contributes to the Marketing Leadership Team, the Sales Forum and the Global Distributor Network to advise on future needs and gain leadership endorsement for support the development and deployment of the capability strategy
Develops ongoing curriculum requirements in support of Marketing the Castrol Way 2.0
Leads the design, development and delivery of core global programmes using a combination of internal SMEs and external providers, ensuring solutions are underpinned by 70/20/10 methodology and deployment methods are sustainable
Consistently monitors the quality of Marketing capability interventions to assess the value added to individuals, teams and the overall business. Using the insights gathered from events to continuously improve the learning content and methods used
Is able to collaborate with and persuasively influence a network of local/regional capability & Marketing resources to successfully implement the Marketing capability agenda
Works with local HRBPs and Marketing Team Leaders to provide regular updates on MTCW development and uses these platforms to encourage feedback and insights to further the development of the Marketing capability offer
Works with HRBPs to develop robust embedding plans to ensure capability improvements are sustained
Collaborates with HR to ensure talent management and career pathing are connected to the technical curriculum being developed to ensure we are building robust development and succession plans for our Marketers
Manages and tracks budgets provided to develop specific Marketing interventions
Strong experience and knowledge of building Marketing curriculums underpinned by the principles of 70/20/10 blended learning
Experienced Trainer who has successfully facilitated capability interventions & embedded learning through effective coaching
Has a good understanding of Training/Learning Cycle
Proven ability to manage multiple projects, deploying these across a number of geographies
Experience of working with third party agencies
High degree of energy, stamina and resilience, combined with a “can do” attitude
Strong relationship management skills with the ability to consult, engage and influence, a stakeholders at all levels
Continuous improvement mind-set
High level of customer focus
Previous experience of working in Marketing or an L&D function is desirable
Role model the BP Values and Behaviours
Ability to build and implement robust capability plans and programmes for the Global Marketing function
The ability to work with regional capability resources to understand the need to flex content or facilitation to support regional delivery
Flexibility of thought and action to be able to update the capability agenda, ensuring it addresses significant changes in business environment
The ability to collaborate and work closely with the regional Marketing functions and the Global Marketing Leadership team to gain support for the Marketing capability agenda

Senior Manager of Global Marketing Resume Examples & Samples

Create and execute GBT’s sales content strategy to drive top business priorities, market share, and brand
Partner with leadership, marketing areas, sales, product teams, PR, and other business areas to offer strategic guidance and formulate the value proposition, positioning, messaging, and key selling points for key markets, verticals, services and capabilities
Manage the development of sales and marketing collateral such as: fact sheets, sales presentations, custom bids, videos, emails, articles, white papers, blog posts, RFP answers, interactive tools, and infographics
Identify and implement strategic customization needs by industry, segment, and market
Ensure all content and assets are on brand, compliance approved, and have a consistent voice and customer-focused message
Develop the thought leadership content marketing strategy and calendar for our digital content hub, the Atlas
Partner with external industry agencies to identify research topics and create relevant white papers, videos, and other assets
Facilitate research and analysis to benchmark value prop perception and assess opportunities and threats across top business priorities
Distribute new assets internally to drive awareness and usage
Engage business stakeholders to leverage content across offline and online channels to promote a seamless prospect and customer experience
Manage one writer direct report, and onboard and manage agencies/vendors to complete projects
8+ years of professional experience in B2B sales content strategy and/or development
Deep understanding of a B2B or B2B2C business model
Excellent strategic and thought leadership skills combined with strong verbal articulation skills
Strategic thinker who quickly identifies and synthesizes new information to create new marketing plans and assets with powerful messaging
Interest in breaking the “status quo” and developing truly innovative content to differentiate GBT
Strong relationship building skills and the ability to collaborate with colleagues and external partners
Strong writing and/or editorial experience in developing sales assets
Relevant experience defining and managing the usage of content across various mediums
Experience working with agencies to develop content and assets
Strong project management skills with the ability to independently juggle numerous projects simultaneously while consistently meeting deadlines
Experience in the travel industry, financial services industry, or an institutional sales organization a plus
Desire to join a high-performing and passionate marketing team

Associate, Global Marketing Resume Examples & Samples

Responsible for updating internal/external client presentations and talking points/scripts to support selling efforts for new products in the marketplace
Aid in the development of all offline and online marketing material to support selling efforts
Assist with the development of marketing and sales plans for new product launches
Ensure prepaid product related communication has a professional consistent approach across all products including product guides, presentations, terms and conditions, etc
Develop and coordinate post launch communication to ensure clients are leveraging products fully and providing feedback to support enhancements
Participate in cross-functional teams to ensure support of product development, go to market and ongoing management for all products and alternative partner programs
Support product management team in development of product strategy and prepaid roadmap
Produce reports and pull files for the department as a whole including but not limited to the HIM program and international referrals as needed
Promote a risk-aware culture that proactively seeks to mitigate risk where appropriate; ensure efficient and effective risk and compliance management practices by adhering to required standards and processes
Bachelor’s Degree (or equivalent experience); Communications or Marketing preferred
6 months - 1 year of marketing experience
Quick evaluation and decision-making skills
Creative problem solving / resourcefulness
Experience in marketing and planning for emerging programs
Previous client facing experience preferred

Director of Global Marketing Resume Examples & Samples

Develop plans and execute projects and initiatives that support the broader short- and long-term marketing strategy
Set project priorities, produce global marketing plans, and provide strategic leadership
Help support and define the international rollout of marketing strategies in emerging and mature key markets
Have a successful track record of being a hands-on team player who can create and produce marketing strategies, collateral and campaigns
Provide leadership and oversight to the global product marketing team, sales & marketing project management team, and global marketing support team
Create and own marketing strategies for products, brand, and Young Living’s proprietary quality process
Must have experience or knowledge of MS Office products (Excel, Word, PowerPoint, Access, and Outlook)
Must know how to deal with conflict resolution, project management, process, and members/ high profile clients
Computer Skills: Demonstrate expertise with Microsoft products and other applicable software or applications
BS or BA degree in Business, Marketing or Communications from a four-year college or university
5 to 7 years of related experience; specifically, marketing, brand management and/or communications
Employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds

Director of Global Marketing Resume Examples & Samples

Build a strong, cohesive and engaged team
Create 360 integrated marketing plans to activate the Metropolitan (Met) consumer in footwear and apparel for running, lifestyle and women’s categories
Ensure all of our athletes and assets across the world are activated for the Met consumers
Provide oversight over NYRR, All New York races, Grassroots Global Events (i.e. NB Nationals)
Develop seasonal sales meeting/GTM tools and materials
Develop the annual plans and budgets for the Met categories to align with Global Business, NB Brand, and Global Business Unit priorities
Develop strategy in partnership with Brand, Product, and Consumer insights teams
Collaborate with Product and Sales Teams, Regional Marketing Teams, and other Marketing functional areas such as Brand Design, Digital, Sports Marketing, Wearable Technology, PR, etc
Partner with NB.com, DTC and regional marketing teams on seasonal Met Category, product marketing campaigns and category activation
Partner with the Digital team for managing social media
Bachelor’s degree required, MBA strongly preferred, with 15+ years of global marketing experience
Well-rounded brand marketing experience including a detailed understanding of consumer touch points including advertising, event marketing, with a heavy emphasis on digital and retail environments/channels
Strong understanding of the creative process. Proven experience translating strategic goals into creative solutions and experience in production planning and execution
Experience with working in a cross functional/regional matrix type of marketing organization and international markets is a must
Exceptional communication skills with the ability to communicate effectively within all levels of the organization and with external partners, agencies and collaborators
Flexible and adaptable to changing needs and trends
Proven track record in establishing strategic direction; development and design of programs as well as execution of all program elements
Complex problem-solving and ability to facilitate problem solving amongst the team
Strong leadership and team management
Experience in sports and sports fashion preferred

Senior Associate, Global Marketing Resume Examples & Samples

Assist with the creation of compelling value propositions, internal/external client presentations and talking points/scripts to support selling efforts for new products in the marketplace
Work with executive management team to create and craft overarching messaging and Power Point presentations
Collaborate with the Ad/Brand team to optimize collateral in content, social and digital channels
Align communication efforts, including press releases and internal announcements
Develop go-to-market engagement planning, value positioning and communication plans
Lead cross-functional teams to ensure support of product development, go to market and ongoing management for all products and alternative partner programs
Develop marketing plans and materials to support all products and programs
Compile data and updates for monthly executive summaries, weekly updates, and monthly business review
Utilize internal training guidelines to build and coordinate sessions with client facing teams
3 years of marketing experience
Previous client facing experience
Experience in strategic marketing and planning for emerging programs

Director, Dockers Global Marketing Resume Examples & Samples

Lead creation of annual Global Marketing Plan; Partner with regions and US functions (consumer marketing, publicity, social and digital teams) to deliver AFP*
Develop all global creative/communications in conjunction with variety of agency partners and internal Creative Services group – Annual campaign iterations across communication platforms, seasonal communications, On-Floor Updates (inclusive of packaging and BE)*
Partner closely with Design and Merch to identify global seasonal focus and ensure ongoing cross-functional integration across global teams*
Drive optimized partnerships to deliver best-in-class work
Bachelor’s Degree or higher in Marketing, Business or related field
10+ years of experience in Brand Marketing for Category-leading brand
Proven track record in campaign development from brief through creative development to execution, Agency management, Budget management
Must write compelling creative briefs and be able to drive creative development across a mix of agencies
Retail experience desired;wholesale + retail experience a plus, contract negotiation, people management
Strong collaborator, Solution-orientated, Effective communicator – both verbal & written,
Leader among peers
Inspiring presenter must be able to represent Global POV and influence decision making

VP, Global Marketing Resume Examples & Samples

Serves as key member of Vascular Leadership team
Designs, formulates, and publishes strategic marketing plans and contributes to the formulation of the SBU’s Strategic Business Plan (short and long term)
Provides overall leadership in Marketing, working closely with the President of the division, Sales, R&D, Regulatory, HR, Finance and other key executive management in a collaborative, hands-on manner to drive adoption of the Company’s brand, existing and emerging technology portfolio
Analyzes and guides the product development portfolio and provides critical input to decisions regarding the integration and positioning of new products for the Vascular BU
Develops strong competitive positioning and comparative advantage messaging by leveraging and enhancing Vascular brands
Works with Sales and Finance to develop premium price position and gross margin enhancement, leveraging operating efficiency and brand equity
Provides market training and education programs based on clinical evidence messaging, positioning superior outcomes for the Vascular BU’s product suite
Collaborates with Regulatory in the company’s international markets to develop global brand equity and a harmonized approach to regulatory submission and geographically tailored product development
Works closely with Sales, Finance, and Operations, to manage and refine Demand Planning and customer service excellence
Works closely with the Vice President of Sales, to develop strategies and tactics and educate the sales force and evolve multiple call points for the Vascular BU’s customers, demonstrating value to all stakeholders in the hospital translating for product demand
Researches and analyzes new technology opportunities and M&A targets in collaboration with the company’s Business Development group and Vascular R&D. Designs and executes testing, validation and diligence programs to vet and value these opportunities with a view to strategic investment and acquisition
Collaborates with Key Opinion Leaders (KOL’s) and professional societies regarding Best Practices, emerging technologies and clinical needs to drive the content of the new product pipeline of the Vascular SBU, which demonstrates clinical and economic superiority over competitive brands, including the creation of global clinical training programs
Monitors movements of competitors and creates appropriate strategies to maintain market leadership. Measures and assesses market dynamics and determines appropriate measures to meet market developments
Manages Post Market Surveillance of clinical performance and patient outcome data and translation of analysis into product development and product positioning strategies
Manages all media and communications related to the promotion of Vascular brands within Teleflex as a leader in the Vascular arena
Is responsible for classical marketing functions including market research/competitive analysis, product positioning, pricing strategy, product lifecycle management, distribution, advertising/promotional materials, customer service, training, education and trade shows
Continually assesses, monitors and enhances customer satisfaction and acts as the “total customer interface,” interfacing with R&D on product enhancements and new product development
Ensures consistent and frequent contact with other clinicians, while also attending critical industry meetings and participating in regular presentations with the Company’s marketing and sales forces
Develops metrics that measure the value of marketing investments, prepares and monitors marketing expense budgets, maintaining expenses at or below approved levels
Establishes a marketing organization structure which can effectively fulfill its strategic business objectives assigned to it, permits the clear definition of accountabilities of key roles, and has the flexibility to move swiftly in reaction to market changes and opportunities
Master’s degree in Business, Marketing and/or life sciences is preferred
10-15 years of experience in a leadership role within medical device technology company
Demonstrated experience in developing global markets and driving revenue growth
Experience and knowledge in working with international regulatory requirements and policies including CE Mark
Proficiency in written and spoken English is required
Proven track record of attracting, developing, motivating, and retaining world class marketing talent
Possesses excellent presentation skills to effectively communicate to a variety of groups, including the Board of Directors
Experience with multiple medical device target audiences including patients, physicians, other clinicians, and “C-suite” level executives
Experience in launching and growing products in Vascular Access market segments and high volume single use device product categories
Ability to design, format and publish strategic marketing plans and contribute to the formulation of the SBU’s Strategic Business Plan
Superior project management and prioritization skills to handle multiple projects, manage timelines, develop people, and maintain pace with speed of business unit
Knowledge of financial principles including but not limited to P&L, Balance Sheet, Forecasting demand, and an ability to work expertly and in collaboration with the Finance group will be part of the budget, demand planning and market analysis processes
Proven leadership integrating marketing with product development, product management, brand management, and sales processes to grow revenue and market share
Experience providing leadership and ability to be a problem solver who engages issues, recognizes new or improved ways of doing business, acts on implementing needed improvements, and analyzes new opportunities efficiently and thoroughly
Superior business acumen, organization and communication skills
Demonstrated experience in working with both sales and research & development organizations, in a value-driven model
Experience leveraging Scientific Advisory Boards and/or Key Opinion Leaders for strategic business success

Head of Partner Development & Management Core Ads Global Marketing Solutions Resume Examples & Samples

You will define and drive the Core Ads partner development and management strategy for GMS Partnerships across Asia Pacific
Lead a multi-cultural team that can scale with the growing needs of Facebook's business
Work in a highly cross-functional environment to nurture partner solutions and services to meet market needs
You will operate in multiple time zones as part of a regional and global team
Collaborate with the market development team to ensure that the experiences we build together with partners are the best possible for marketers and agencies, while supporting Facebook's mission
Track, analyze, and communicate key quantitative partner metrics, industry trends and partner product & service impact
Understand market requirements, produce qualitative and quantitative analysis of partner performance relative to needs, aggregate feedback, explore new strategic opportunities, guide partner product roadmap with enhanced or new functionality, and ensure that Facebook’s partnerships are representative on a country-by-country basis regionally
You love executing in an intense, fast-paced, and highly iterative environment
You will deliver keynote speeches at industry conferences and represent the Program in front of partner executives, investors and the media
Provide management guidance on organizational effectiveness, change management and conflict resolution, as well as provide expertise in the following areas: career planning, performance management, coaching, data analysis, recognition programs, and strategic development
Build strong working relationships with leaders across Facebook partnerships team – i.e. market development, product growth, program management - through collaboration on projects that impact partners across the region
10+ years of experience, at least 5 years in people influence
You have a proven track record in developing and managing highly performant partner communities
You are exceptional at setting and executing channel strategy
You thrive in situations involving cross-functional influence and diplomacy
Your track record in nurturing a partner ecosystem is enviable
You have demonstrable track record of managing high performance and engaged individuals or teams
You have proven organizational and analytical skills
You have a history of growing and developing high growth, scaled operations

Associate, Global Marketing Resume Examples & Samples

Prepares global category analysis, including cost analysis, pricing analysis, and sales analysis
Researches and prepares cost objectives and analyses for recommended new products or for reformulation, repackaging or value analysis of existing lines as assigned
Prepares necessary launch paperwork including Program Briefs, Creative Briefs and Job Starts, copy requests, and 360 Dossiers for assigned categories/projects
Participates in the preparation of materials for key presentations
Partners with all necessary support groups on assigned projects, including Global Brand Supply Chain, Finance, Forecasting, Product Development, Packaging, Design, Creative, Visual Merchandising, PR, Education, and Consumer Engagement
Monitors project timelines and deliverables, working with key internal partners to ensure category programs, requests, and product launches adhere to deadlines and costs
Responsible for providing affiliates with timely information on all calendarized programs; liaises regularly with affiliate marketing teams to ensure programs meet regional/market needs. Includes responsibility for overseeing accuracy and timely issuance of all Planning Guides, Flashes, and Creative Dossiers

Director of Global Marketing, Aubagio Resume Examples & Samples

Interpreting market research findings and drawing appropriate insights based on the results
Identifying, analyzing, and translating product, brand, customer, consumer, and competitive information into the development of brand plans
Engage with thought leaders from around the world to understand brand challenges and opportunities, to influence perceptions, and to develop advocates
Managing the various internal processes necessary to successfully implement strategy and tactics
Maintain a patient-centric philosophy in defining and executing the strategy
Collaborate with and influence a diverse group of individuals in a proactive, objective and diplomatic manner to ensure that Sanofi Genzyme is appropriately and successfully engaged with the global neurology and MS patient community
Execute marketing activities in compliance with medical, regulatory and legal requirements
Ensure marketing budgets and schedules meet corporate requirements

Intern, Global Marketing Resume Examples & Samples

Conduct market and competitive research to support the 2018 marketing and media plan process
Understanding of marketing theory including consumer behavior, market and competitive research
Ability to write quality marketing copy in English
Currently attending school in the areas of business, marketing, advertising or communications
Interest in brand strategy and advertising
Proficient in Microsoft Office tools (PowerPoint, Word, Excel)

Administrative Assistant IoT Global Marketing Resume Examples & Samples

5+ years of experience as a senior level admin
Proven history handling multiple responsibilities while maintaining a high level of performance
Proficiency with Microsoft Office Suite, excellent Outlook skills
HS diploma or GED equivalent required for US candidates
Demonstrate experience in problem solving, decision making, initiative and independent follow-up, and ability to multitask in a fast changing environment
Knowledge of SharePoint or other related Web based tools

Global Marketing Capability Manager Resume Examples & Samples

Develops curriculum requirements in support of Marketing the Castrol Way 2.0
Works with local HRBPs and Regional Marketing teams to provide regular updates on MTCW development and uses these platforms to encourage feedback and insights to further the development of the Marketing capability offer
Has a very good knowledge of current, Marketing Framework (Marketing the Castrol Way) within Lubricants is desirable

Senior Associate, Global Marketing Resume Examples & Samples

Serve as the department liaison with Corporate Risk, Legal, and the DGN Project Management Office, to help promote a risk aware culture and ensure all legal documents and processes are executed in a compliant manner, especially as it relates to vendor management and enterprise contract solutions
Develop, implement, refine, and communicate processes and procedures to help the department operate more efficiently and effectively (e.g. onboarding new vendors, onboarding new employees etc.)
Manage the departments operating budget and monthly reforecast process, including consolidating cost centers, partnering with finance, and presenting budget highlights and variances to the Directors and Officers
Support the development, execution, and / or management of key department meetings, internal communications, and internal documents
Support or lead special / ad hoc projects as assigned by management
Bachelors Degree (or equivalent experience); Project Management or Marketing preferred
3 years relevant work experience
Effective project management and organizational skills
Strong interpersonal skills, especially the ability to foster collaboration
Strong analytical mindset preferred

Executive Assistant, Global Marketing Resume Examples & Samples

Effectively and proactively manage the daily calendar for the Vice President of Marketing, including proactive and professional correspondence when declining or proposing alternative options to meeting requests
Answer/screen calls and draft correspondence, manage meeting agendas and track deadlines for the Vice President of Marketing
Coordinate domestic & international travel, hotel accommodations, ground transportation and meeting schedules for the Vice President of Marketing (and direct reports if determined by the Vice President of Marketing to be appropriate)
Pre-plan and execute all meeting logistics (e.g. conference room reservations and set-up, food/beverage, etc.) for on/off-site meetings which include Team Building, Quarterly Marketing Meetings and other special events per the request of the Vice President of Marketing
Occasionally assist with VP’s personal appointments and travel to integrate seamlessly with business needs
Facilitate the documentation and approval process for all contracts, SOWs, invoices and agreements that require the Vice President of Marketing’s signature or authority of approval
Manage all logistics related to onboarding (New Hires)/offboarding; this will include collaborating with Human Resources to facilitate interview schedules for departmental positions and associated travel. In addition, responsibility for the ‘first day welcome experience’ at Edwards Lifesciences, which should include coordination with IT and facilities for laptop access, email distribution list et-up, security badge requirements etc
Occasionally provide marketing/administrative support to THV Marketing Department to include: Office supply orders, filing, catering needs, FedEx and shipping and other requests as needed
Prepare and manage all expense reports for the Vice President of Marketing in an accurate and expedient manner (within 30 days of the expense)
Prepare and manage all expense reports for Marketing LT members assigned by the Vice President of Marketing in an accurate and expedient manner (within 30 days of the expense)
Provide Executive Administration back-up to the Corporate Vice President and General Manager THV and provide back-up to the EA of the Corporate Vice President and General Manager THV
Interact professionally at all levels with Edwards employees, customers, vendors, and legacy founders
Other tasks as assigned by the Vice President of Marketing
A High School diploma and a minimum of 6 years of directly related experience in executive administrative support
Strong ability to work in a fast-paced, dynamic environment
Ability to build and maintain strong relationships across the organization, with all levels of employees, as well as with external stakeholders to influence and achieve objectives
Advanced proficiency in MS Office Suite, including Word, Excel, Outlook and PowerPoint
Advanced problem solving skills
Ability to manage complex calendars, meetings and travel arrangements to optimize time
Ability to manage internal and external confidential information with utmost discretion
Works autonomously within established procedures and practices
Understands implications of work and makes recommendations for solutions

Global Marketing Exec Dir Resume Examples & Samples

Key contributor of the Product Team (PT)
Leadership of the Insight and Brand Platform Team
Development and execution of Global Commercial Plan (GCP)
Communicate commercial vision for the product
Ensure timeliness and quality of key commercial inputs
Forge strong relationships and cross-functional collaboration and regional collaboration
Represent commercial interests on Research Project Teams and licensing teams
Lead Insight and Brand Platform Team
Lead development and implementation of Global Commercial Plan
Communicate regional interests to create consolidated and integrated global marketing
Doctorate degree & 6 or more years of marketing experience
At least eight years of experience and a track record of success in a series of commercial roles of increasing scope, scale and complexity, with leading companies in the biopharmaceutical industry
A best-in-class marketer with experience developing and implementing innovative global marketing and commercial strategies for pipeline products, successfully launching therapeutic products and repositioning products to maximize commercial value. Prior experience launching multiple products in diverse therapeutic areas is highly desirable
Prior experience in commercial positions with global responsibilities is important. Experience living and working outside the United States is highly desirable. Possesses an understanding of broad, global market dynamics and the cultural awareness and sensitivity to form relationships and work effectively with colleagues around the world
Broad therapeutic area expertise. Has worked in diverse commercial roles supporting several different disease states, on products in various stages of the lifecycle, with a diverse set of customers in challenging and competitive markets. Experience supporting partnered assets/programs is desirable
Prior experience in a tactical, “line” marketing role, implementing marketing strategies in local markets, is a plus
Solid understanding of global market access, pricing and reimbursement issues
An MBA is strongly preferred
Presentation Skills.Develops and delivers concise, relevant and well-supported briefings. Well-prepared and adapts presentation style to audience. Possesses the knowledge, credibility and maturity to influence senior management
Integrity.Possesses unquestioned integrity and strong business ethics. Leads by example and demonstrates a strong commitment to company values and culture. Displays a positive attitude and energizes colleagues and partners. Has the reputation and record of achievement to establish trust and credibility with subordinates, peers, superiors, corporate leaders, strategic partners and other stakeholders

Global Marketing Transformation Manager Resume Examples & Samples

Strategic & business leadership and direction
Own the Global Marketing data analytics transformation agenda & the full benefits case
Drive the data analytics requirements of the Marketing transformation strategy through hands-on leadership, senior business leader engagement, clarity of vision and determination to succeed
Work with the Global Data Analytics Transformation Director and Global Marketing Leadership Team to define a clear and compelling Global Marketing Transformation strategy
Ensure clear alignment between business strategy, Diageo’s Data Analytics Strategy and the Marketing transformation strategy
Drive the Marketing data analytics transformation programs
Amazing Relationships
Build deep relationships with senior stakeholders such that he/she is seen as an influential leader in facilitating conversations to drive breakthroughs in business performances and in maximising opportunities
Compliance & Controls
Promote and sustain delivery of satisfactory control and compliance environment through solutions and CoE services and change control processes
Talent & Capability
Provide subject matter expertise, coaching and assessment/calibration in developing a strong pipeline of talent, inspire teams to deliver world class transformation performance and champion improvements in the capability across the Data & Analytics and Marketing communities
Academic or professional qualifications in Marketing management and/or leadership are highly advantageous
Extensive experience PQE at a multinational company
Proven ability to impact and influence at a senior stakeholder level virtually across markets with solid networking, influencing & communication skills
Needs to be a very visible, credible leader, ability to lead others through ambiguity to drive clarity of execution
Experience interpreting business requirements, recognizing impact on business processes, and leading to a highly effective solution and transformation plan
Experienced in Data Analytics platform structuring, insight capability development, COE development, Data management structures and business information requirements exploration and definition
Experienced in transformation risk assessment and management
Knowledge of BI analytic tools ( MS BI, MSTR, SQL)

Global Marketing Mgr Resume Examples & Samples

Define and re-adjust depending on market dynamics the robotic roadmap with regional counterparts and with market input
Manage, develop and innovate Global product and SKU portfolio including complexity reduction, portfolio simplification and product life cycle management
Supporting large International sales activities and align on training needs with regional marketing directors
Supporting NAM region for 50% of its activity in year 1 as part of the learning and integration process and in order to sustain our growing activities in the region. (collaboration with local team)
Contribute to Machines and robotic roadmap and drives innovation process and provides input for innovation priorities and projects to R&D organization in collaboration with the Subject Matter Experts
Contribute on input and drive strategic alliances / discussions with governmental and industry bodies in the Robotic and traditional landscape
Collaborates with Global Machines marketing Director and Platform VP and Machines to develop global strategy, marketing plan and annual calendar
Set, manage and is gate keeper for pricing guidelines and price positioning by product / SKU
Ensures execution, strategic alignment and feasibility of strategic projects in the regions
Work closely with sectors and regions to drive sustainable growth of the Cleaning equipment and robotics product portfolio, is the product expert for the portfolio
Work together with Sales/Marketing regional and international leaders for Innovation roll out and cleaning equipment and robotics sales support
Master Degree required; preferably in Business Administration or Marketing. Preferably MBA
5+ years of experience in marketing / Innovation development
Ability to travel 50% (beginning will be 20-30%)
Ability to develop differentiated and relevant value propositions for the portfolio / product line
Skilled at activating portfolio/product strategy through all elements of the marketing mix
Excel in the development of marketing strategy and operational plan
Project management & strong analytical skills
Strong pragmatically approach with operational knowledge
Experience developing and utilizing market research
Ability to work vertically and horizontally in a global matrix organization
Experienced leader with proven marketing leadership capabilities in B2B environments
Ability to manage and work with people across boundaries
Worked within Cleaning Equipment industry or robotics or an adjacent business or CPG Experience is a plus

Intern, Global Marketing Development Analyst Resume Examples & Samples

Maintain the company business development pipeline of leads and business growth opportunities through internal and external business development activities
Be responsible for business development processes, data and reporting
Be a supportive liaison for the US, Latin American, European and Asia Pacific regions
Developing marketing materials to convey Greystones’ capabilities, solutions, and contract vehicles
Maintain strong relationships with the Global Business Development team
Utilize various research techniques to gather information in support of capture activities to include contract scope, spending profile, key personnel, potential teammates, and competitors
Participate in proposal development process improvement activities
Present business development data and reports to senior company leadership
Proficiency in MS Office tools – Outlook, Word, Excel, PowerPoint and databases like Radius
Excellent online research abilities and familiarity with various digital and web-based applications
Ability to take on tasks outside of your comfort zone, produce results, accept constructive feedback and improve
Strong attention to detail and excellent organizational and multi-tasking skills
Ability to work both individually and in a team environment
Appropriate college-level course study backgrounds for this position include: business management/marketing, economics, statistics, mathematics, finance, accounting or other data-driven fields

International Global Marketing Account Manager Resume Examples & Samples

Works with International Dealers to
Develop their skills in making sales presentations
Provide suggestions and direction for changes in activity to improve productivity
Provide product and sales training
Prepares sales tools and promotional materials for the international marketing team
Prepares international forecasts
Tracks sales performance and profitability
Assists with defining international pricing strategies for direct and dealer sales
Translates and reprints marketing base product materials into targeted languages
Monitors and trends international back orders, fill ratio s and other customer service indicators
Resolves quality issues from international product complaints and RGA's with Product Managers and Engineers
Assists with identifying and implementing regulatory requirements for international markets with the Regulatory Department
Develops and monitors international promotional budget
Provides training on current and newly developed products
Performs other related sales and marketing tasks, as needed
Educational experience equivalent to a Bachelor's Degree in Marketing or related field
Work related experience equivalent to six years of marketing and project management experience in the medical device field
Ability to manage large and high priority projects efficiently and effectively and to meet deadlines in a timely manner
Excellent presentation skills and the ability to prepare professional written and oral presentations and market analysis
Foreign language skills strongly preferred
Lifting -- Not to exceed 50 lbs. -- local practice may apply
Writing
Sitting
Standing
Bending
Vision
Color perception
Depth perception
Reading
Field of vision/peripheral
Fine motor skills

Senior Associate, Global Marketing Resume Examples & Samples

Manage distribution & reconciliation of debit tests card accounts used in channel marketing efforts
Maintain the DiscoverDebitReferral.com website and assist with all issuer-related training materials
Research merchant information through internal reporting tool/systems
Leverage data capture, analytics and business partners to assist with the planning and reporting of debit campaigns
Assist business partners with project deliverables within the debit and quality of acceptance efforts
Work with internal and external partners to manage the inventory and upkeep of all marketing materials (collateral, premiums, etc.)
Research/Launch merchant-focused social media campaigns for various initiatives
Participate in natural work groups as needed to ensure all Network goals are considered/communicated
Strong analytical/research skills and attention to detail
Project management skills to manage and prioritize multiple projects and deadlines
Independent, proactive, creative thinker
Ability to multi–task in a fast-paced environment yet still deliver high quality output
Solid organizational and communication skills
Proficient in MS Outlook and Office Suite

Dir, Global Marketing, Sequencing Resume Examples & Samples

Leads the Commercial Product Communcations Department
Works in close partnership with the Life Cycle Team (LCT) marketing team including the International Business Leader (IBL) and International Product Managers (IPM)
Serves as the single point of contact (SPOC) for all Product Communciations for the assigned Life Cycle Team (LCT) or teams
Contributes to the strategy and execution of key programs that are highly visible and have significant business impact
Manages the strategic creation, development, and execution of all Product Communciation materials (electronic and print) on-time, within budget and in allignment with business objectives
Ensures compliance with content review and approval processes
Maintains LCT teamsites, and intranet content, and provides content for the Internet
Coordinates and provides overall management of events, tradeshows, symposia, speaking engagements in support of LCT promotional activities
Manages vendors to deliver quality product and manage costs to a defined budget. Ensure vendors are compliant with all processes and procedures including legal, procurement, and finance
Manages creation and distribution of affiliate facing newsletters
Collaborates with RMD Corporate Communications and Basel, as needed, to provide business department information on products, new product launches, regulatory approvals, press releases and other relevant announcements
Consults on the use of proper branding, copyright, and trademarks
May direct the work of one or more subordinates

100

Global Marketing Executive Resume Examples & Samples

A self motivated and proactive graduate with brand marketing experience including agency liaison
Multi-site experience preferred
Design development and ideally digital experience required coupled with excellent communication and presentation skills
Proficiency in Word / Excel and Powerpoint
Confident and collaborative when working with multiple stakeholders including global site teams, the LEGO Group and other IP partners
Highly organised with an ability to multi task and maintain an attention to detail
Love of all things LEGO!

101

Global Marketing & Client Intelligence Manager Resume Examples & Samples

Takes care of securing and making specialist knowledge available to customers and stakeholders
Bachelor or Master degree in a relevant beta study (e.g. econometrics, business analytics/informatics, computer science, mathematics)
5-10 years working experience Marketing & Client intelligence - Affinity in B2B is a plus
Worked in multidisciplinary (international) projects (agile way of working)
Is very good at setting priorities, can work independently and copes well with stress
Is a team player and a good listener and advisor to (senior) management
Experienced in planning and managing teams

102

Dir, Global Marketing, Sequencing Resume Examples & Samples

Leads, develops, and grows the company branding function, to address RSS branding needs as well as assist the company and Division in expressing the value of Diagnostics
Leads the planning, development, and execution of major business segments’ external marketing communication planning process. Sets best practices in developing communication strategy and tactics for RSS across LCTs. Ensures alignment across promotional materials in core RSS messaging, formats and Roche branding
Leads, manages, and grows the Digital Marketing solutions, channels, and reporting area/team as an essential branding and communications function for the Lifecycles and RSS
Prepares and manages the marketing communications budget
Ensures all work meets Quality First Time expectations & standards and is fully compliant with Legal and Regulatory requirements, Roche policies, and company practices

103

Global Marketing Segment Leader Resume Examples & Samples

Plastic Segment Strategy Design and Management (where to win, how to win)
Five year plan development and execution to achieve business goals developed in coordination with Global Marketing Director
Define Target price per product and application based on regional/global market conditions and define differential pricing strategy to achieve business goals
Work with Global Product Manager for profitability target of current portfolio and assist them in establishing the target prices for grades
Manage and provide guidance to the Regional Segment Leaders located in the Americas, EMEA and AP and their respective team members (Marketing and Technical Support)
Work in conjunction with Regional Sales Leaders to set strategy and key KPI’s around key accounts and strategic repositioning initiatives in each global region
Work with Marketing Director, R&D manager and Market Development Managers to manage Product Portfolio and new offering development projects
Be an active in the business governance processes for PACE (New Product Development process) and RTS (Business transformation process)
Act as mentor to high potential employees in the plastics marketing segment
Work with Marketing communications team on market messaging, collateral support material development and distribution
40% international and domestic travel
Bachelor’s degree in Engineering, Chemistry or Science related field
10+ years of high level of business acumen and marketing strategy competencies including P&L work, business analytics and product financials
Prior business to business marketing experience – Minimum of 3 - 5 years
High Plastics Industry knowledge (trends, technology, markets, customers…)
People leader – Demonstrated ability to lead other managers or high level professionals
Demonstrated ability to drive results through others
5 years of people management experience, P&L management a plus
Excellent collaboration skills and good stakeholder management
Good communication and influencing skills to sell strategy (internally) and get endorsement (at senior leadership level and regional operational level)

104

Global Marketing Excellence Manager Resume Examples & Samples

Lead the marketing excellence strategy evolution, development of an execution roadmap to enable sustained success, and communication of the vision throughout the organization
Partner with global marketing leaders to drive change throughout their organizations
Utilize strong project management skills and ability to influence in a matrixed environment to reshape Boston Scientific’s marketing culture and capabilities
Collaborate with cross-functional teams to design tailored, world-class training curriculums that include an optimal mix of delivery mediums (e.g. virtual, classroom, video, workshops)
Lead monthly Marketing Excellence Council meetings and support quarterly Marketing VP workshops to identify and execute cross-enterprise opportunities
Foster a culture of collaboration aimed at marketing excellence, including identification and communication of marketing best practices
Help facilitate live training sessions and workshops, initially alongside our third-party partner
Own and enhance the BSCMarketingU online via development of new online training content, best practice dissemination, and improved portal functionality
Contribute to defining the business requirements for next generation marketing technologies that drive marketing effectiveness and efficiency
Partner with HR, Talent Acquisition, and key Marketing Leaders to refine & execute a robust cross-divisional MBA talent acquisition strategy including MBA hiring activities
Co-ordinate the cross-divisional MBA rotation program in partnership with Talent Management, HR, and Marketing Leaders
Help establish metrics and dashboards to assess competency evolution, training opportunities, and overall marketing impact

105

Global Marketing Specialist Resume Examples & Samples

Bachelor’s Degree in marketing or business related function required
A minimum of 1 year business experience is required
1 year of brand marketing experience is preferred
Specialty and/or derma cosmetic beauty industry-related experience and Skincare a plus
Passion for beauty industry is required
Strong marketing beauty writing skills to craft concepts and pack copy is preferred
Must be a multi-tasker, very detail-oriented, highly organized and have ability to adapt in multiple environments and working with different teams
Digital social media experience is highly preferred
Demonstrates ability to drive multiple projects simultaneously and autonomously
Must exhibit strong writing, communication and presentation skills
Demonstrated ability to build collaborative relationships across functional areas of the business enabling the successful achievement of initiatives across all brands.7544170410

106

Global Marketing Development Manager Resume Examples & Samples

The Marketing Manager is responsible for global market planning, positioning and promotion of the assigned product line or family of products to achieve market share and other business goals. The Marketing Manager is expected to be the hub of all activities surrounding the global marketing of the assigned products, including developing the annual promotional plan, communicating to partner SSC’s and implementing global marketing programs. The Marketing Manager is responsible to monitor key business sector performance metrics and market trends and report to management on status
Create and manage implementation of the global annual marketing plan
Create and implement the global product launch plan and commercialize new products or product enhancements in partnership with the Business Sector counterpart
Manage the product portfolio for the assigned product/customer segment
Partner with the Business Sector counterpart to communicate the needs of the global market for product enhancements, next generation products and new product development
Monitor market needs and customer acceptance through collaboration with the global SSCs, customer visits, attending key congresses and meetings when required
Monitor sales and profits and report on product line performance to management, utilize sales analysis skills to understand and Manage the product line marketing budget
Understand global market dynamics and recommend pricing strategy
Provide required sales tools to SSC sales teams and support sales trainings by providing strategic goals and marketing messages
Provide the global SSCs with updates on product, services, and market changes
Analyze competitive products and incorporate competitive strategies into promotional and product development plans
Collect secondary market research, i.e.,sales and market share by market, customer needs by market, product requirements by markets

107

Global Marketing Specialist Resume Examples & Samples

Support strategic market analysis for the Americas, EMEA and APAC markets to support the Care Performance Ingredients business plan
To support the PC Basic Essentials project portfolio
Supporting or leading smaller projects in cooperation with the technical teams
Support for global exhibitions
Support/execute launch plans/roll out strategies/campaigns
Bachelor’s Degree in Business, Science or Engineering related field, preferred area of study: Chemistry
3+ years of product/business development with marketing or technical experience in the Consumer Care industry
Very good knowledge and network in oleo chemicals
Strong focus/background in data handling and compiling. Simplification/cleaning of data sets. Excellent browsing of market databases
Strong project management skills - ability to work with cross functional teams to establish deliverables, timelines, and hold self and others to a quality, on-time delivery

108

Global Marketing Intern Resume Examples & Samples

Recently completed or currently pursuing (preferably in your 3rd or 4th year) a B.S./B.A
Passionate about marketing, cloud based technology, B2B software
Curiosity to learn how a team runs with the motivation to continuously make improvements
Comfortable with data or the drive to understand data more
Profound attention to detail and a strong desire for personal accountability
Upbeat attitude, collaborative, and a fast learner willing to jump into new projects and have fun doing it

109

Team Leader Global Marketing Resume Examples & Samples

Advise and supervise subsidiaries in all aspects of Retail Marketing activities
Act as interface between HQ headquarter teams and markets/ subsidiaries including regular market visits
Oversee and monitor overall marketing budgets of markets worldwide
Manage marketing objectives and policies / KPI benchmarking in collaboration with Retail Management, VM, Merchandise Management, Brand Management
Support best practice share, steer interaction & align communication between hubs and markets
Observation of market needs and competitor analysis (identify the company's target market and positioning within respective market)
Performance measurement of marketing activities: Track marketing activities, make them measurable and comparable
Manage team: coach, train and motivate team members on a daily basis
Business degree ideally with a focus on Marketing
At least 5 years of experience in a retail/ trade marketing for premium or luxury goods
Experienced in leading people as well as in budget planning and steering
A thorough understanding of retail business including retail KPIs and consumer behaviour in premium apparel market
Deep knowledge of retail marketing strategies
Excellent English skills, further languages are a plus
Excellent communication skills both written and verbal on all levels
Creative and analytical thinking; Strong follow through skills
Ability to take pragmatic fast decisions and agile action handling
| HUGO BOSS AG | Marketing & Communications | Full-time | Leadership experience |
| Germany | Baden-Württemberg (DE-BW) | 72555 | Metzingen | Nearest major city: Stuttgart |

110

VP of Global Marketing Resume Examples & Samples

As a member of the Sr. Executive Team, assists in the development of long-range objectives and strategic plans by identifying internal and external strategic product issues and solutions that potentially effect growth and profitability. Coordinate the Growth Planning Conference and manage the preparation process
Develop the three-year New Product Development (NPD) strategy for both existing and new business on a worldwide basis. Coordinate with Sales, Engineering, Finance, Regional Management, and other departments as necessary in the development of product line business plans which include appropriate recommendations to Senior Management. Facilitate regularly scheduled portfolio reviews with the executive management staff to measure product line performance
Develop and maintain global list price strategy. Monitor Win/Loss performance and make recommendations to changes in list prices of specific product and service offerings. Create measurement processes to ensure pricing strategies are effective. Understand competitive pricing environment and utilize Emerson best practices (e.g., Power & Risk) to enable improvements. Report out on the effectiveness of pricing strategies segmented by product, geography, and industry to sales leadership and regional management
Provide joint oversight of the New Product Development process with the VP, Global Engineering. Conduct market research to identify the technical and performance attributes the current market expects and identify technology trends that will drive future needs. Understand 5+ year market needs to drive Advanced Engineering technology roadmaps. Conduct business case analysis and recommend new products for development or acquisition. Facilitate project prioritization and coordinate approved product development projects to meet the objectives for the product line and the business
As assigned by the business unit President, provide project management function for large product and services launches. Works closely with functional and regional managers to set project deliverables, ensure on-time completion of overall projects, and meet financial expectations in order to keep projects within planned project budgets
Identify and analyze the global market through market research including, but not limited to, 3rd party public research, directed consulting engagements, customer satisfaction surveys, and product specific direct research. Establish and maintain “voice of the customer” programs to provide and maintain comprehensive profiles of customer needs, customer satisfaction, technology trends, competitive product offerings, market participation, and key opportunities in served markets. Engage internal teams, particularly Sales and Business Development, to source internal view of market needs. Maintain an active awareness of competitors’ product offerings, market strategies, and geographic presence. Present to management an assessment of Branson competitive position, commonly represented by market share analysis and trends
Support the Global Business Development function with market research, competitive analysis and market sizing information relevant to create medium-term growth and penetration plans. Work closely with segment leaders to ensure segment-specific messaging is consistent with the global corporate branding strategy
Develop and manage global Brand Strategy, including product design, software interfaces, and industry messaging. Ensure consistent public representation of Branson through trade shows, press releases, and digital forums. Measure brand value to customers through market research and industry benchmarking. Approve and manage private-label and product licensing opportunities and present business cases as part of portfolio strategy reviews
Create Digital Media & Web Presence strategy and implement globally. Maintain consistency across regions, and develop collaboration with Industrial Automation group-level strategy. Integrate Digital Customer Experience strategies as developed by Emerson Corporate
Work collaboratively with regional VP/GM’s to develop a consistent approach globally in the commercialization of Branson’s products. Develop marketing, product, and messaging tools that are relevant to specific geographic markets and consistent with global strategies. Conduct regional market research and strategy sessions to ensure collaborative planning and strategy formulation
Liaise with the President and Regional VP/GM’s to identify, investigate and analyze possible acquisition, merger, licensing and other business opportunities

111

Global Marketing Innovation Internship Resume Examples & Samples

Manage the Tasting Notes and bottle photography process for all PRW innovations
Compilation of the monthly Innovation meeting plus support to all the managers in building their cases
Ensuring that all project and ad hoc administration tasks are completed in a thorough and timely manner

112

Executive Assistant, VP Global Marketing Resume Examples & Samples

Work collaboratively with the VP and use initiative to ensure matters pending response are completed with high quality in a timely manner
Provide first-pass handling of the VPs email, invitations and voicemail
Manage VPs calendar based on timely prioritization. Arrange and accept meetings with all levels, ensuring accuracy and effective time management
Arrange and coordinate all aspects of large meetings, lunches, dinners and parties, working effectively with other EAs to coordinate multiple executives calendars
Coordinate and schedule domestic and international travel arrangements understanding the Vice Presidents needs and preferences
Maintain VPs business files
Maintain department call path, answer telephone calls, take messages and forward information to appropriate personnel. Screen calls, redirecting calls to appropriate management or staff
Communicate effectively with management team to convey information, collect data or coordinate administrative details
Prepare correspondence that may be of a confidential nature and include forms, tables, proposals, and somewhat complex reports with the Vice Presidents tone and style
Complete assignments efficiently and effectively using Microsoft Office products (Word, PowerPoint, Excel)
Track and enter time and attendance
Coordinate internal moves and office reconfigurations for department, including new employee set up for phone, PC, furniture and supplies
Open, sort and distribute mail. Send outgoing mail using appropriate mail service. Distribute requests for information, track progress and follow up on actions taken
Manage office supplies
Take complete ownership of specific, ongoing projects
A high school diploma or equivalent skills, some college course work desirable
10 years of administrative experience, including 5 years supporting an executive at the Officer level
Consummate professional image representative of the VP and the department
Deep understanding of corporate organization and support structures to get complex and unusual tasks completed quickly and efficiently
Business knowledge which includes knowledge of organizational policies and general business procedures
Proficiency in Microsoft Word, PowerPoint and Excel

113

Associate, Global Marketing, Bumble & Bumble Resume Examples & Samples

The job requires an individual with an understanding of and a passion for fashion and haircare and with a strong sense of style while maintaining a rigorous business and financial discipline
Strong computer skills required, especially in Excel and PowerPoint
Candidate must be organized, detail oriented, and analytical
Able to manage multiple projects simultaneously, in a fast-paced environment
Possess superior communication skills and a high level of enthusiasm
Creative thinker and outstanding team player
Self-starter who can work autonomously with minimal supervision
Position requires 2+ years of marketing experience in the Beauty industry or marketing agency
Professional/Salon channel experience a plus
Strong computer, creative, strategic and analytical skills

114

Head of Global Marketing, B&M Gift Cards Resume Examples & Samples

Strategic Planning: Driving internal thinking on marketing strategy and prioritization to help meet our global growth objectives, in particular with cash-preferring customers
Customer Acquisition: Driving adoption of Amazon Cash with existing and new-to-Amazon customers through marketing campaigns globally
Demand Generation: Raising awareness and driving sales of both our gifting and self-use products in the offline channel
Internal and External Collaboration: Working with cross functional groups across Amazon and distribution/retail partners to drive sales of our product suite via effective marketing campaigns
8-10 years of B2C marketing experience, utilizing both digital and out-of-home (OOH) marketing channels
Strong quantitative data analysis and critical thinking skills, particularly measuring marketing ROI
Understanding of enterprise-level content management and email marketing platforms
Excellent written and verbal communication/presentation skills with the ability to express thoughts logically and succinctly to senior internal/external audiences
Strength in building and maintaining relationships with partner stakeholders around the world
Ability to handle the ‘hands-on’ day-to-day management of tasks, resolve problems and issues, and implement action plans to meet objectives
5+ years leading marketing teams
Prior experience launching new consumer-facing products in an offline environment
Prior experience with marketing financial products
External marketing agency management experience
Ability to thrive in an ambiguous and constantly changing environment
Demonstrated ability to turn detailed data analysis into useful strategic insights
Cultural awareness as well as the ability to operate in a role with global scope/responsibility
World-class sense of humor

115

VP, Global Marketing Resume Examples & Samples

Drive incremental revenue generated via non-sales channels (including all processes, systems, and tools to ensure lead generation and highly efficient handover to sales)
Drive innovation around communication with customers (content, channel); create sales and marketing tools, identify channels and execute on demand-creation campaigns targeted at priority verticals and customers
Own vertical marketing approaches to position Videojet as the preferred provider in targeted verticals
Drive go-to-market and commercialization efforts strategies for new products and review existing go-to-market strategies to optimize growth
Develop and own the roadmap for the intelligent application of technology to drive sales productivity (CRM, CPQ, routing & productivity, sales collateral management/deployment, etc.)
Contribute to Videojet Strategic Planning process
Build and manage a best in class Global Marketing team
Define and own the budget through annual planning process and manage
Develop and optimize KPIs to measure effectiveness of marketing strategies and programs
Support inorganic business development (potential acquisitions and partnerships) as needed
Minimum 10 years marketing and/or product management experience in comparable B2B/ growth oriented industries with 3 years in a senior management position
Ability to plan, manage, and execute at both a strategic and operational level
Exceptional track record of developing and implementing global marketing and sales strategies that have consistently met or exceeded planned objectives
Demonstrated marketing innovation in prior role
Strong strategic planning and analysis skills in sales, product management, marketing, and/or business strategy
Demonstrated results in gaining share and driving above-market growth
Ability to conduct fact-based research and analysis of market, competitor and customer data, and utilize the data to drive short- and long-term tactics and strategy
Experience in market and product segmentation leading to competitive advantage in product and go-to-market strategy
Experience leading marketing communications initiatives, particularly digital efforts
Ability to work collaboratively with colleagues across cultures and staff to create a results-driven team oriented environment. Embraces humility as a pre-requisite for leading a learning-based organization
Proven track record building, leading, motivating and developing teams and building a world class marketing and product management organization
Experience working in a lean / kaizen culture, with a track record of utilizing these methodologies in a commercial setting

116

Head of Global Marketing Resume Examples & Samples

Developing and implementing a consistent sponsoring and marketing cooperation strategy
Setting the marketing communications targets and strategies of DB Schenker and alignment with internal business units
Ensuring coordination measures regarding DB Schenker’s marketing communications activities
Carrying out marketing communications measures (incl. sponsoring, cooperation’s, trade fairs, events and exhibitions) based on the defined budgets in consultation with the internal business units
Consistently managing all marketing services and media activities of the DB Schenker Business Unit
Ensuring consistent statistical information on markets via market research and systematic market, competitor and customer analyses
In Partnership with IT, design and execute digital marketing including online sales
Innovative thinking combined with business acumen
Persuasion and influencing skills
Customer & service orientation
Cooperativeness, reliability & assertiveness
Strategic Management skills
Ability to handle complexity
Ability to communicate effectively and appropriately with people of diverse cultures
Basic understanding of labour law
Visionary and creative skills
Full business proficiency in English is a must
German B-level
Further language skills are beneficial

117

ANI Global Marketing Associate Resume Examples & Samples

Responsible for developing and implementing global marketing materials and initiatives to support regional activation
Lead and execute select international congresses
Manage external partners (KOLs/HCPs, consultants, agencies, congress organizers) for flawless delivery of agreed-upon output
Partner with internal partners for best-in-class execution (Affiliate, Area and Central marketing, various R&D functions, Legal and OEC, Regulatory, etc.)
Manage allocated project-specific marketing budgets
Excellent project management and organizational skills
Proven track record in leading programs and teams
Proven ability to manage projects within allocated budget and consistently deliver against targets in a timely manner
Basic knowledge of websites, portal design and electronic content development
Ability to work independently and cross-functionally

118

Senior Principal Global Marketing Specialist Resume Examples & Samples

Bachelor’s Degree: Advertising, Communications, or related field
8+ years of experience in progressive responsibility in product marketing, advertising and communications field, in either a corporate or agency environment
Experience with global product marketing, communication, and commercialization
Proven record of collaboration with highly-matrixed environments
Knowledge of products, sales force, and customer needs
Adept at managing internal and external relationships through use of interpersonal skills

119

Global Marketing Demand Center Manager Resume Examples & Samples

Redefining the current marketing operations team (mainly lead management and reporting) to a global demand Center of Excellence
You liaise with the key marketing stakeholders to scope demand program requirements, budget, resource needs and delivery timeframes
You create a model to track program success and drive continuous performance improvements of demand creation best practices
You work with other corporate marketing team members to extend the reach of marketing automation impact
Marketing contact data: you ensure Barco’s global data processes and use comply to the new Data Privacy Regulation (GDPR May 2018)
You implement best practices in database management to increase data integrity and market reach across geographies; support marketing database strategy of the Campaign Managers
Marketing demand creation & corresponding technology – towards end customer and partners: you define and build out the marketing automation platform (MAP) and partner platform and integrate it with existing sales processes and SAP-CRM
You collaborate with and support regional teams in their efforts to generate new leads and move existing pipeline
You establish standard processes & tools for telemarketing & teleprospecting and integrate the acquired intelligence & data into the CRM or MAP tools
Lead management: you install processes beyond lead management, up to nurturing and recycling flows
You are in regular contact with sales to optimize the return from leads
Marketing processes: you manage the overall marketing processes
You are responsible for the annual loyalty survey and any other possible global marketing projects
You manage the global Demand Center budget
Experienced B2B Marketing person; especially in data integrity and demand creation tactics. Experience with Marketing Automation platforms (such as Marketo, Eloqua, ….) is a plus and understands the art & science of how to create demand
You are a business person, capable of building out a new set-up in a matrix organization; including roles and responsibilities and processes
You know how to deliver strategic, objective driven planning and reporting
Clear vision on data, leads and demand creation
Result oriented and able to work together with different stakeholders
Curiosity and drive for constant improvement
Strong project manager and communicator
Understand complex buying/selling processes involving multiple decision-makers for B2B high-tech software, hardware and services purchases

120

Global Marketing Programmes Lead Resume Examples & Samples

Proficient marketing campaign experience, with a proven record of running campaigns from concept to delivery
Team management experience is also important
If agency side you will be at client account director level
Strong strategic, creative, analytical, writing, presentation and financial management skills

121

Director, Alunbrig, Global Marketing Resume Examples & Samples

Leading efforts on the global pre launch and launch efforts for 2L and 1L indications
Leading the Global Communication Platform development - key elements of positioning, messaging, value proposition, creative campaign, and promotional pieces
Identifying key segment business drivers, priorities, and growth opportunities and translating these into marketing initiatives
Managing external agencies to ensure excellent execution of marketing programs aligned with brand strategy objectives
Ensuring timely and efficient review of promotional materials and complying fully with all legal, regulatory, ethical, and company guidelines
Contributing to development of package inserts, commercial forecasts, brand budgets, and business cases for R&D
Investment decisions: Actively managing pre-launch and post-launch marketing budget
Becoming recognized as a leader and a subject matter expert for the product and NSCLC market & competitive landscape
Working closely with the competitive intelligence team to monitor key competitor data and events
Establishing a clear and expeditious process for identifying, assessing and responding to potential threats
Collaborating with Business Unit Countries
Liaising with Global and Business Unit Country brand leadership and others to develop global brand plans
Developing, overseeing and executing global marketing programs and tactics/promotional campaigns to meet brand and disease state objectives across multiple markets
Planning and executing conference plans and global events (e.g., launch meetings) in collaboration with Business Unit, Country marketing leads and collaborating with global functions
MBA from a reputed business school preferred
Prior Experience with Global launches in the Oncology –Hematology environment preferred
Strategic Thinking and ability to think out of the box
Minimum 7-10 years of extensive experience in pharmaceutical marketing, agency management and tactical implementation of campaigns, digital and personal communication
Demonstrated ability to influence and work cross functionally across a matrix organization

122

Senior Manager of Global Marketing Resume Examples & Samples

Drives new product launches by developing marketing plan for CTT products, supported by market research to develop segmentation, targeting, messaging, communication and pricing strategy
Supports the strategic planning process and leads the development and execution of mid to long-term strategy via market assessments and marketing research, financial analysis, valuation, and modeling
Builds credible strategies through strong critical thinking to achieve the desired vision and commercial outcome despite incomplete or ambiguous information. Demonstrated analytical thinking skills and the ability to solve problems, and develops programs with creativity and good judgment
Leads activities to acquire, evaluate, store and disseminate business intelligence, including VOC market research, market trends, competitive landscape, and academic and business literature
Screens potential business opportunities by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments. Protects company value by appropriately handling confidential information
Assess and integrates customer needs and market trends within the context of product systems and business capabilities. Translates this assessment into effective marketing strategies, global pricing recommendations and value propositions
Cultivates strong cross functional relationships and collaborates with key functions (including R&D, new business development, regulatory, clinical, operations, geographic and corporate marketing, and sales) towards the successful development of the business area product pipeline
Ongoing and significant contact with industry leaders, customers and other medical professionals in the field, representatives of professional organizations with whom the business is affiliated, and executive/management levels within the business
Extensive knowledge of assigned product applications, therapies, and the markets in which they are used
Demonstrated leadership and managerial skill in functional alignment and influence
Excellent analytical and critical thinking skills. Relies on extensive analysis, modeling, valuation and interpretation to make sound, forward-thinking recommendations
Established track record of adding or creating value in a strategic context
Proven experience with strategic planning process, including market and environmental analysis, opportunity assessment, plan development, execution, measurement and adjustment
Able to assess risk and benefit and recommend risk as appropriate. Makes inferential leaps in thinking so as to reach a solution despite incomplete or ambiguous information
Demonstrated working knowledge with a phase-gate product development process, product lifecycle or end-to-end product management, including developing new products through phase-out process
Advanced knowledge of marketing techniques such as VOC needs analysis, value creation, product positioning, and marketplace dynamics as they relate to product, price, and promotion
Experience working in the context of a large, complex, global organization with minimal supervision
Knowledge and use of relevant PC software applications and skills to use them effectively
Demonstrated ability to communicate effectively both verbally and in writing

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